Confidence is essential when it comes to business and marketing. Only someone with the appropriate appearance and confidence can successfully sell a concept. It is the way to go if you want to take the initiative and be a part of every conversation. The key to selling your marketing concepts is ultimately confidence.
What to do if you need assistance developing your image and confidence? That is when image consulting comes into use. These days, image consultants and consulting are becoming more common, and people use these services to develop and improve their personalities and levels of confidence. There are over 1,498 Image Consultants in the US.
Top Industries Hiring Image Consultants in the US
Image consulting, its types, importance, advantages and disadvantages, and how to hire the right image consultant for your requirements are as follows:
What is Image Consulting? | About Image Consultant
What is Image Consulting?
Image consulting is a field of work that focuses on improving a client’s personal or professional image through appearance, conduct, and engagement. It determines how a person’s appearance influences how they present themselves professionally.
Everyone knows how crucial first impressions are. The first thing people notice when you enter a room is your body language, appearance, and self-presentation. Therefore, regardless of how smart or knowledgeable you are, if you are not correctly presenting yourself, you are missing out on a chance to impress and draw potential business possibilities.
An Image Consultant sharing her knowledge about fashion and wardrobe
In the US, 60.3% of Image Consultants are women, and 39.7% are men. 31.6% of wardrobe image consultants are women, and 68.4% are men.
When you present yourself professionally and appropriately, you immediately feel better, more confident, and ready for the job. What fashion consultants do for you is this. They’ll help you choose your outfits and get set for important business meetings.
They offer their clients helpful guidance on related and relevant topics, including accessories, clothing, style, design, color, and materials. Additionally, they provide recommendations on salons, health and wellness programs, and styling to help clients feel comfortable and confident in their fresh style.
2. Leadership Consultants
A Consulting firm | Image consulting for Leadership
All the major trends are toward leadership consultants, with many concentrating on providing businesses, organizations, and higher education institutions with leadership development programs. Their primary goal is to prepare people for leadership positions. To help the leaders appear the part and blend in, these consultants use seminars, lectures, and workshops.
3. Business and executive consultants
This type of advisor puts the onus of proof on corporate clients. They help CEOs and business people get set for social events, professional events, speeches, and conferences so they can present themselves in the best possible way.
By offering excellent guidance and coaching in areas like upkeep, styling, and specific other aspects of image enhancement, an image consultant helps a person become better versions of themselves. To aid the general public in learning more effectively, they put on workshops, conferences, group training, and presentations. Customers are inspected and evaluated before receiving specialized solutions that have impacts on their profile.
Here are a few other benefits of image consulting:
They assist you in making shopping and apparel decisions so that you can shop quickly and just buy what you require, as well as contribute to your makeover.
They help you with your lifestyle choices and fitness and wellness so that you can look and feel your best.
Image consultants have the experience and knowledge to make your image your brand.
They can assist you with self-presentation, etiquettes, and manners.
Disadvantages of Image Consulting
Following are some disadvantages of Image Consulting:
You may not always agree with the image consultant’s clothing or style recommendations for you, which can lead to misunderstandings and disputes between you and the consultant.
If you are not comfortable with your consultant’s choices, this can hinder your performance and can have a negative effect on your confidence, which ultimately leads to losing opportunities.
It can be a costly experience that is rendered pointless if you do not like the end result. Because every consultant is unique, with unique styles and processes, changing consultants might harm your style and image.
How to hire the right Image Consultant?
Following are some steps that you can follow to make sure to hire the right image consultant for your needs:
Determine which solution you absolutely require. Do you need assistance with your look, outfit, or anything else? You can only engage the correct expert for the task if you are precise about your demands and expectations.
Make a decision about the perfect version you would like to project and how you would like others to see you.
Request a referral from friends, especially from someone you believe has had a good makeover.
Use a reputable agency with an excellent track record. Carefully select the top three candidates and conduct a face-to-face meeting to evaluate who is the most skilled and appropriate for your goals.
Request that they discuss a few of their expertise with you, as this will give you a good understanding of how they operate. Before making a decision, check references, image consulting certification, and qualification. Choose the person you believe will be able to meet your needs and create a change.
Image consulting is in trend nowadays and can help you immensely if you need a makeover and pump up your confidence and create a new image. It can help you learn new etiquette and tips you need to approach new opportunities and make yourself look presentable. It might be tricky to find the right one for you with the right style and choices for you to achieve your looks. Do your research and personally interview your consultants before hiring one for you.
FAQs
Why do people need an image consultant?
An image consultant improves an individual’s self by providing excellent instruction and coaching in areas such as grooming, styling, and other aspects of image enhancement.
Is Image Consulting a good career?
There are infinite opportunities and significant earning potential once you’ve been taught and qualified as an Image Consultant and Soft Skills Trainer.
Who needs an Image Consultant?
Individuals and businesses alike seek out the services of an Image Consultant, including professionals from various fields such as doctors, lawyers, financial advisors, and others. Politicians and corporate communications professionals are examples of people in the public eye.
Do you need a degree to be an Image Consultant?
Although there are no formal education requirements to become an image consultant, there are training courses in marketing, public relations, and image consulting. Experience is an added advantage and helps you attract good offers.
Fashion is such a powerful word, it can change the world. If not change the world it can at least make some people rich. When it comes to fashion, the world follows the crowd. If some trend gets enough people hooked, then the trend has the chance of becoming a fashion trend. Which are longer and wider terms in magnitude and effects. There can be many sorts of fashion, each sort of fashion has the potential to influence a large number of people.
This trait of the fashion industry makes it one of the hottest industries out there. This is the reason fashion houses and fashion retails are always out there, innovating and figuring out something that will hopefully become a trend and a fashion statement. In the modern world, the apocalyptic 21st century, the internet and technology are the lead workers in almost every industry.
Fashion is also run by these workers’ hands. India’s topmost online fashion delivery partner Myntra is also doing the same. They are working on recommendation systems at a large scale. Like in-session intent, explore-exploit algorithms diversity, deep personalisation, identifying fashion trends, etc. This article talks about this topic at the heart. First, let us see how the world of fashion operates and how it is changing with the help of AI and big data.
Fashion, by definition, is anything that someone wears to make a style statement. The definition might look easy in theory but in practice, the word ‘fashion’ has a lot of potentials. This can take any shape and size, and this can make truckloads of money if it is directed in a good right direction.
The cycle of fashion mostly starts when people observe some influential person making a style statement. Then they look out for the same thing, to make the same style statement. Take the case of Luxottica. The famous luxury eyewear group enjoys a monopoly in the eyewear industry. It all started when the brand pulled in some actors and designers to promote luxury frames. This was an instant hit and the beginning of huge cash flows.
By now, you must have understood that the world of fashion is unique and full of potential. There are many sorts of fashion, they can be categorised into many categories. Then comes the more famous sort of fashion line, fast fashion. As the name suggests, it is fast in nature. It comes quickly and goes out of fashion quickly. Zara is probably the best example of fast-fashion retail.
The next and the newest form of fashion is all new. Fashion when mixed with data analytics becomes a whole new domain of work. When fashion is added with the benefits of data and technology, it becomes wider. The reach now covers much more area than before and so do the profits that occur. This is what fashion companies like Myntra are doing. Let us see Myntra’s data science and the work that goes behind the curtains/website.
Myntra – The Fashion Retail
Myntra is a popular name among fashion enthusiasts. By ‘fashion enthusiasts’ we mean quite everyone. Everyone wants to make a style statement and everyone wants to stand out. In this sort of environment, Myntra is a perfect destination for these people. It is a place that caters to a lot of demands in a single and simple setting. A single stop for all things fashion.
As the world grows and becomes more and more hyperconnected, and people want more personalised stuff, Myntra is changing its model too. It is not just a fashion company now, it is adding data and technology to its structure. With the aid of data technology, the brand can put itself as a more personalised fashion retail for its consumers. Which if done right, can lead to great success for the brand.
Right, now the fashion company deals in all sorts of fashion products. As time passes, it is also trying to enter the world of technology of personalisations. Personalisations like large scale recommendation systems can add a lot of brand value to the company. It is working in this direction with all its might, to get to a position where it is easy for consumers to get products that meet their personal demands.
Just like Netflix which used user data to give out personal recommendations for movies and series. In the next paragraph, we will read about the efforts that the company is trying to get deep into data technology.
How Myntra Uses Data Science to Provide Unparalleled Customer Experience?
If you say that Myntra is fashion retail, you are right but not entirely. Myntra is more of a data science company that works on data to provide personalisations to its customers. It is, in fact, one of the biggest and most successful data science teams in the country. The reason is that Myntra is hugely investing in its data science wing, to improve the overall experience.
The data science team is the reason, on which the company is making all its newfound progress. It is in fact the reason which even helps big service companies like Netflix to grow on customer experience. The majority of the features that the fashion company now provides are AB tested. These solutions that provide great personalisations were never possible in the past but they are now the nearest possibility. Thanks to data tech.
At the core of Myntra, the company wants to create an exceptional consumer interface that is so useful that people will become loyal to the brand. The data science team at the fashion retail has solutions for that goal problem. They want to create a unique model at every touchpoint where the user reaches for his/her needs. These models/differentiators will help increase the consumer experience and will generate the desired revenue for the retail.
The team delivers many data science solutions, which are deployed at various customer touch points every quarter. “The models create significant revenue and customer experience impact, alongside providing real-time, near-real-time, and offline solutions with varying latency requirements,” explained Hrishikesh Vidyadhar Ganu, head of data science at Myntra.
There are many domains in which the company is trying to enter with the help of technology aids. It is trying to work on large scale recommendations which will help find people that they are not even looking for. That is products that they might like. The same way as Netflix recommends shows. It is a result of data collection of users and making sense of the data. This makes the user predictable. Thus, the company servers can better predict what the user is going to like in future. This feat is achieved through algorithms, deep personalisation which can identify fashion trends and can suggest more relatable products.
Myntra also is looking forward to building a trying feature that can help in identifying the perfect fit for a customer. Say, a tryout feature. Just like Lenskart does on its website, you can go and try out the glasses with a virtual try-on feature. This feature, to virtually try anything that you like, online is an absolute game-changer. This, not just adds to the overall customer experience but also eases the work of choice for consumers. Myntra can do that too, they can add a virtual try out feature for clothing items or personal beauty essentials etceteras.
Fashion focussed companies like Myntra do a lot of work on their supply chain management. They try to optimise the flow of work in a manner that is the least resistive and most efficient. With help of user data and data technology, they can also leverage their large scale problems of shipping and utilisations.
“We also leverage computer vision extensively for cataloguing, inbound QC, garment measurements, etc.,” said Hrishikesh Ganu who is the director of data science at Myntra.
Another important thing for fashion retail is the pricing models. If the pricing is not right, it does not matter how good the impression the product makes, consumers will be turned off.
With data that Myntra collects and makes sense of, they can let the tech work for them. They can even optimise prices for different customers and give others some coupons that can act as a discount. An optimised pricing strategy will help get more traffic to the website and more conversions of users.
In a recent interview, the Myntra data science team mentioned that they are currently hiring for data science roles. The company has vacant places across many roles in the field of data science.
How Data Plays an Important Role in Improving Customer Experience at Myntra?
Myntra takes the data part very seriously. Data is DNA at the fashion retail. They know this thing that they will receive what they give. If they make sense of the data collected in a nice manner, they will go ahead in utilising and optimising the resources according to customer preferences. This can act as a great differentiator in many aspects.
With trial and error, Myntra has been able to make the walls of its data work strong. The engineering and data insights that they have gathered over the past is very useful in the future. They can use data science to evolve more in the future as they provide the best-personalised fashion to every customer. They will probably be one of the firsts to do something like this in the Indian fashion segment.
They continuously are involved in data scoring and structuring. Every algorithm that they decide on is AB tested with keeping real users in mind. The world of E-commerce revolves around being more and more consumer-centric. This is why companies like Myntra invest a lot of time and energy resources in this field. This enables them to get a better profit margin and a better market placement than the rest. Fashion retail has golden rules, that is, Once you get the experience right, you can get consumers’ hearts.
The story of data starts when users communicate with the website. They can be ordering something, returning something or just pondering/hovering over something.
All that data is collected and makes sense, in the form of patterns. These patterns make bigger patterns that are called user behaviour. Which tells how a person is going to act in front of a situation. This results in better predictability and better recommendations. So, it can be said that data is the source and fuel for the system at the same time. It enriches the algorithm with more useful information.
How is Myntra using Growth Hacking?
At Myntra, all the technology and fashion is directed in one direction. That one direction is simply to make the user journey as smooth as possible. It should be full of aids, but not too much and it should be easy to walk on. Noticing this simple goal, they recently launched something called ‘Growth hacking’.
Growth hacking is an initiative and an experiment with which Myntra is trying to capture hindrances that are faced by users. For example, users should be able to check out with a click and clicks for websites should be lowered. They are also looking to add and subtract a few traits in the post order stage.
All these little tweaks here and there will help cover the journey of the user in a smooth way. The result of which is more and improved conversion rates. Another consequence is that users have more retention and thus more revenue for the company.
These experiments like that of growth hacking Myntra is employing a method of AB testing. Since they have a large variety of products in almost every domain, it becomes imperative to make it easy for the user to make choices. The process goes like the easier the better.
In order to release the experiments at the growth hacking, they have to conduct A-B testing. It is a method by which a company tests its experiments with some people and gets their feedback. It was made sure that the experiments work well and that they don’t add any sort of hindrance to the user journey.
From the above discussions, it is evident that Myntra is planning a lot more investments in the data department. They know that this is useful in reaching new scales of growth. They are not wrong in this manner, everyone loves personalisations and attention to detail. With data-driven growth, there are a lot of utilities that can be achieved. Myntra is betting on this new-age tech of machine learning and data science.
As they develop each wing of the data plane, like data analytics, data science and machine learning in the platform, they want to make all these things go together. In a synchronised manner, these things will work better and more efficiently.
Myntra is investing a lot in machine learning models that work in real-time. The workings of which will help Myntra to get quick and real-time feedback from users. Another reason for developing the ML platform is that they can run data from models and execute them.
Myntra is a platform that runs at a level of whole India or PAN India. This means that they have a lot of consumers to cater to. They have to be right with data if they want to predict their users’ patterns. This is one of the main reasons why Myntra is trying to improve its data science wing. It will add more depth to the organisation and will help increase the consumer experience.
Myntra has a lot of checks and balances at every step before data ingestion into the warehouse, clean-up and processing. A better capability to tackle users will make for a delightful user experience.
This is why the data science department is running to work with in-depth data details and structures of user data. This will help the whole organisation regardless of the scale at which they operate. However, it might seem easy in theory to work towards personalisation technology but it’s not easy.
There has to be a whole infrastructure setup that can be built for analytics. Myntra has also taken some steps to improve the data handling at the company. Here we will discuss these processes and the progress that they have made.
First of all, Myntra starts the work even before data arrives at its shores. They try to track every piece of information that arrives at its doorstep. It can be any data or information from warehouses, process reports and stock placements. At every step, new data is laid out and Myntra keeps full track of these. Recording everything helps the company to catch any deviations that might have occurred in the process.
Now, to improve the metrics, it has to follow a repeated process. An iterated process. The continuity of the process is the key in this venture which helps to improve monitoring and catching of errors and deviations. If the process of data collection is even and continuous, they will catch omissions quickly which makes it efficient. For even for a minute deviation or non-success in their data trajectory, they have a solid alert in place and a testing framework to report.
Conclusion
Fashion is a powerful word. With enough potential to generate a lot of cash for the trailblazer. Fashion retail has some common golden rules. That is, Once you get the customer experience right, you can get to the consumer’s hearts. Once they get this thing right, they will be the market leader in fashion retail in India. This is all about brand loyalty and customer satisfaction.
Myntra is planning to go deeper into this segment which will allow them to better understand the market and its consumers. In the modern world, the apocalyptic 21st century, the internet and technology are the lead workers in almost every industry.
Fashion is the new world where tech is working and it has a lot of benefits. Myntra is also trying out and working on virtual trials of products on each consumer. The future and present of fashion are changing and so are the priorities of people.
FAQ
How does Myntra use big data?
Myntra tracks the user behaviour, if they are going to buy something or just surfing, what are they looking for and stores it which helps them to recommend the best-personalised fashion to every customer.
How does Myntra use machine learning?
Myntra analyses its customer data, social media and its fashion portals to find out what customers are exactly looking for.
How does Myntra use data analytics?
Myntra uses data to provide personalized recommendations to its users.
When it comes to fashion, women’s style and sense are considered the most superior ones! It’s never a waste to spend your money in a women-run business. And it’s pretty amazing how women are growing in every field.
From bringing our very first cloth to creating an entire wardrobe collection for us, women have always been there. In today’s time, there are women at every top position and especially in fashion, you’ll find some fabulous women designers.
Women, being considered to have the best knowledge of fashion sense and when these turn into designers or top-clothing brands’ owners then, the products are enchanting. From glamorous clothing to glitter handbags collection to sexy and bold lingerie, women have created a huge range of products. And you’ll be amazed at how some of the most famous brands across the globe are owned and run by women. Speaking of which, we have presented this article where we have described the top fashion brands founded by women all across the globe. So, let’s get started!
Cambridge Satchel Co. is a very famous British manufacturer, started by Julie Deane and her mother. They started the company with the mindset of creating a sparkling timeless style in British fashion. The brand, Cambridge Satchel Co. is quite famous for its iconic satchel piece which literally blew the internet by becoming the fashion sensation of all time and has also been seen on the arms of style packs.
The Bowls Bag
Cambridge Satchel Co. always brings out the most iconic product range. The brand’s latest launched product- The Bowls Bag is inspired by the Crown Green Bowls bag concept. Today, Cambridge Satchel Co. is considered one of the most preferable clothing brands for women.
MaisonCléo
Founder- Marie Dewet and Cléo
Founding year- 2017
Marie Dewet and Cléo
MaisonCléo started on the very famous social media platform, Instagram by the French mother-daughter duo. The brand is famous for using reclaimed fabrics for manufacturing their super fancy and comfortable, vintage-inspired designs.
Although MaisonCléo does not provide the ultimate 24×7 service or purchasing as they manufacture products in a limited number. The main reason behind this is it’s a time-consuming but efficient process of manufacturing. All this fabric-related information is available on the E-commerce stores in order to provide the users with transparency of pricing.
However, the brand is working on tactics to overcome this. So far, they have developed a Net-A-Porter for accessing all ranges of styles anytime.
Simonett, a brand created with a distinctive sense of fashion which also, resembles empowering women of all eras. The brand is known to have an individualistic approach towards fashion and style. The founder worked with many independent designers from all around the globe and developed a sustainable practice and design in women clothing.
Simonett Pereira believes that, when one knows their worth and talent, then there isn’t a single thing that can stop them! Her favourite piece from her collection is the Kika pants, which is presented by workwear manufacturers in vegan leather.
Kitri
Founder- Haeni Kim
Founding year- 2017
Haeni Kim
Haeni launched her brand with the belief of creating distinctive design collections and innovative pieces for women of the modern era. Kitri is known to have the most premium women clothing designer with great pricing options.
Kirti also creates clothing in limited numbers in order to prevent bumping into someone with the same attire.
Nubian Skin
Founder- Ade Hassan
Founding year- 2013
Ade Hassan
Nubian Skin is widely known for its unique approach towards women’s fashion by creating skin-tone hosiery collections. In the market of white women clothing, women of colour couldn’t get enough options. And that’s what inspired Ade Hassan to start her Nubian Skin, for women of colour. Nubian Skin manufactures all kinds of clothes including Nude lingerie, hosiery and intimates for all colours of women.
Henning
Founder- Lauren Chan
Founding year- 2009
Lauren Chan
Henning is a very popular clothing brand for plus-size women. For plus-size women, there are limited options of clothing luxury and Lauren Chan, being herself a plus-size consumer, faced great difficulty in finding the right clothes size for her. Fashion often excludes plus-size women, and that’s why She launched a brand specifically for plus-size women.
Henning creates a great collection for women’s clothing of all categories and brings luxury fashion and styling options for women from sizes 12 to 26.
Women and fashion are the perfect combinations of all time. They create brands with an incredible concept and promote women empowerment at all costs. In today’s clothing market, there is a great range of options for all shapes and colours of women. And for this, the biggest credit goes to that woman. Through this article, we presented how women are exceeding in the fashion world. Stay tuned for more such content!
FAQ
What are the most famous clothing brand in the world?
Nike, Louis Vuitton, Hermes, and Gucci are some of the most famous clothing brands in India.
Who is the most influential person in fashion?
Princess Diana, Rihanna, Zendaya, Audrey Hepburn and Harry Styles are some of the most influential person in fashion.
Who is the world’s best female fashion designer?
Jeanne Lanvin, Jeanne Paquin, Coco Chanel, Elsa Schiaparelli, and Claire McCardell are some of the world’s best female fashion designer.
Avantika Bhardwaj
