Tag: Farm2Fam

  • List of Leading Agritech Companies in India in 2022

    India has the second-largest agricultural land in the world. About 60% of rural Indian households make their living from agriculture. The agro-based industry saw growth at a CAGR of 16.4% from FY10 to FY18.

    Agricultural exports from India reached US$ 38.54 billion in FY19 and in FY20 (till November 2019) US$ 22.69 billion. With many initiatives for farmers, the government aims to double farmers’ income by 2022. So we have compiled a list of agriculture startups in India that are making a name and increasing their growth in quick succession.

    The agriculture sector in India is suffering from a variety of problems like the use of outdated equipment, improper infrastructure, and farmers unable to access a wider range of markets with ease while making just limited profits on crop sales. Proper infrastructure and supply chain management are the more pressing concerns.

    With improvements in areas of technology, digitization and startup culture growing rapidly, there are many new ones entering the Indian startup ecosystem. The Agri startups in India are providing information, techniques and efficiencies to farmers.

    Let’s look at some of the best agritech startups in India

    1. SFarmsIndia
    2. KhetiGaadi
    3. Farm2Fam
    4. Crofarm
    5.Bombay Hemp Company
    6. Aarav Unmanned Systems
    7. Aibono
    8. AgricxLab
    9. Cropin
    10. Fasal
    11. Gold Farm
    12. Ninjacart
    13. Waycool
    14. Intello Labs
    15. Agrowave
    16. BharatAgri
    17. BigHaat
    18. Bijak
    19. Clover Ventures
    20. Ergos
    21. FreshoKartz
    22. MeraKisan

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    1. SFarmsIndia

    Founded In – 2018

    Headquarters – Hyderabad

    Founders – Kamesh Mupparaju, Linus Lindgren    

    Total Funding Received – $50k

    SFarmsIndia Website
    SFarmsIndia Website

    Founded by Kamesh Mupparaju and Linus Lindgren in 2018, SFarmsIndia is an online web application with two core functions; listing and fraction trading.

    These two functions work together creating a great synergy. On the listing platform, buyers can find/search agricultural lands and sellers can list/post the agricultural lands for sale/lease.

    On the other hand, SFarmsIndia’s main USP is that it makes an agreement with the seller (Agri-realty developer) to issue fractions by digital land contract against their lands.

    Each agricultural land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily. After owning the fraction, people can sell it directly through the trading platform.

    Technology is the core of SFarmsIndia’s business operations. Using technology, they intend to create an effective and efficient platform for Agri-lands that can eliminate the middlemen who inflate the prices.

    Growth Timeline of SFarms India
    Growth Timeline of SFarms India

    2. KhetiGaadi

    Founders – Pravin Shinde and Vishnu Dhas 

    Founded In – 2018

    Headquarters – Pune  

    Total Funding Received – Bootstrapped

    Khetigaadi.com Website
    Khetigaadi.com Website

    Founded by Pravin Shinde and Vishnu Dhas, Khetigaadi.com is the world’s first platform where one can buy, sell, rent, compare and review tractors and farm machinery, all with a simple click. It has been established to encourage farm mechanization and usage of technology and hi-tech products in agriculture to optimize yield in fewer man-hours.

    Built on high-tech angular technology, the agritech company KhetiGaadi portal is as safe as any online banking portal. To make the platform user-friendly for the farmers, KhetiGaadi has made it available as an App in 10 languages and the company’s website can be viewed in 3 different languages, English, Hindi and Marathi. It is connected with 50 lac farmers.

    The concept is techno-savvy and compatible with iOS as well as Android. They reached 5 Lac downloads in 2020 and more than 8 lac downloads as of 2022.

    Khetigaadi’s GMV for 2021 was INR 500 Crore. As of 2022, this agritech startup is looking to raise funding & expected to triple the GMV to INR 1500 crore and INR 2500 Crore by 2023.

    Growth Timeline of KhetiGaadi
    Growth Timeline of KhetiGaadi

    3. Farm2Fam

    Founder – Keya Salot

    Founded In – 2019

    Headquarters – Mumbai

    Total Funding Received – NA

    Farm2Fam Website
    Farm2Fam Website

    Farm2Fam is a Mumbai based startup which grows microgreens free from pesticides, herbicides and chemicals and delivers them straightly to the customer’s doorstep.

    Farm2Fam aims to create awareness about the capacity of the human body to heal itself with natural nutrition. Their intention is to use technology in combination with traditional Indian agricultural methods to grow niche nutritional products.

    Farm2Fam was founded in January 2019 by Keya Salot. She is a law graduate and worked with reputed law firms prior to starting Farm2Fam. This Microgreen-based agritech startup is soon going to partner with marquee brands like Pizza Express, Bay Route and White Charcoal. It sees itself in every household with a target of 300+ consumers per month.

    Growth Timeline of Farm to Farm
    Growth Timeline of Farm to Farm

    How To Start Your Organic Farming Venture In India?
    Starting with something new has always been a fascinating idea. Especially whenyou are about to start something exclusively for you and your family then itcomes with a layer of responsibility since you have to think widely about thepositive outcome that they will be expecting from your venture. …


    4. Crofarm

    Founder – Varun Khurana, Prashant Jain

    Founded In – 2016

    Headquarters – Delhi

    Total Funding Received – $3.8 Million

    Crofarm Website
    Crofarm Website

    Crofarm is an agricultural startup that was founded by Prashant Jain and Varun Khurana in May 2016 and is an F2B i.e. Farm to Business venture. Its platform has over 10,000 farmers on its network and has also partnered with Reliance Retail, Big Basket, Grofers, Big Bazar, Jubilant Foodworks and Metro Foods.

    Crofarm generates revenue through commission. Starting from nearly 5% of the price in case of fewer perishables, like onions and potatoes, around 15% of the price of green vegetables, and 20-25% in case of fruits and exotics.

    They procure products that have a longer shelf life from national sourcing zones and other products from regional sourcing zones. Crofarm is counted among one the leading agritech startups in India.

    The company has also raised $1.5 million in seed funding from investors like Mukul Singhal and Rohit Jain, former Principals at SAIF Partners and recently raised $1 million from Smile Group for pre-series A round and entered B2B2C space with the launch of Otipy in 2020.

    Growth Timeline of Crofarm
    Growth Timeline of Crofarm

    5.Bombay Hemp Company

    Founder – Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sanvar Oberoi, Sumit Shah, Yash P. Kotak

    Founded In – 2013

    Headquarters – Mumbai

    Total Funding Received – $5.9 million

    Bombay Hemp Company Website
    Bombay Hemp Company Website

    BOHECO – Bombay Hemp Company – is a Mumbai-based social enterprise founded in 2013 to research and promote industrial hemp. Their operations range from research, cultivation, harvesting, processing, manufacturing, trading, wholesaling, retailing, innovating, creating a market for and promoting Indian industrial hemp both across the country and around the world.

    Bombay Hemp Company uses public-private partnership, contractual farming and processing, subsidiaries and collaborative research models with the aim to build an industrial hemp ecosystem.

    Boheco is an agro-based startup that is reinventing the future of agriculture and sustainable living with hemp as its lens in India. The startup harnesses the power of agriculture by advocating industrial Hemp and its benefits to society.

    They give assistance to local farmers in cultivating their crops by providing optimum seeds, best practices in cultivation techniques and innovating the Agro-products.

    Growth Timeline of Bombay Hemp Company
    Growth Timeline of Bombay Hemp Company

    6. Aarav Unmanned Systems

    Founder – Nikhil Upadhye, Suhas Banshiwala, Vipul Singh, Yeshwanth Reddy

    Founded In – 2013

    Headquarters – Bengaluru

    Total Funding Received – $748.5K

    Aarav Unmanned Systems Website
    Aarav Unmanned Systems Website

    Aarav Unmanned Systems is a drone startup that manufactures unmanned aerial vehicles. It was incubated at IIT Kanpur with a team of designers, developers, artists, and engineers from IIT Kanpur, IIT Bombay, IISC Bangalore & IIST.

    They aim to build the future of drones and their applications in the enterprise space. The company’s drones provide high-value engineering solutions to enterprises across geographic information system surveying/mapping, industrial inspection and precision agriculture. Thus, it holds the potential for making precision agriculture scalable in the nation, which is far behind in employing this type of technology.

    They provide accurate 3D representations of the terrain surface and they can transform and change the way decisions are made in agriculture through their solutions to optimize irrigation, fertilization, pesticide distribution and early failure warnings. This Agritech Startup’s recent funding came in 2018 as a pre-series A round from GrowX Ventures, 500 Startups and Bellwether Advisors.

    Growth Timeline of Aarav Unmanned Systems
    Growth Timeline of Aarav Unmanned Systems 

    Robotic Farming and Its Impact
    The collaboration of agriculture with technology might be the most revolutionaryone that’s ever been. Agriculture is an industry that accounts for a majorportion of the growth and economic stability of a country. The evolution of theagricultural industry from a basic occupation to a full-fledged …


    7. Aibono

    Founder – Vivek Rajkumar

    Founded In – 2014

    Headquarters – Bangalore

    Total Funding Received – $5.5 million

    Aibono Website
    Aibono Website

    Aibono is founded by IIT Madras graduate Vivek as Airwood Aerostructures and rebranded as Aibono, which is a company that provides farming-related intelligence, technology, expertise and gadgets to farmers.

    The startup advises farmers on the right amount of inputs to use for maximum yield. They began in the niche area of providing Farm Management-as-a-Service whereby, a farmer gets to outsource his entire measurement, production management and decision-making processes to a Service.

    The agritech company has helped in increasing yields by nearly 50% for about 140 farmers. It works within the Nilgiri hills in Tamil Nadu. Precise day-to-day interventions to farmers are given by centrally managed Data Science and Recommendation Engines enabled by its data scientists and agronomists, which results in a 30 to 50% increase in yields.  

    Aibono recently raised $2 million in fresh capital from Rebright Partners and Mitsui Sumitomo Insurance Venture Capital taking its total funding to $5 Million.

    Growth Timeline of Aibono
    Growth Timeline of Aibono

    8. AgricxLab

    Founder – Ritesh Dhoot, Saurabh Kumar

    Founded In – 2010

    Headquarters – Thane

    Total Funding Received – $775k

    AgricxLab is a Thane-based online B2B platform founded by Ritesh Dhoot and Saurabh Kumar for connecting cold storage owners with bulk buyers for agri-products. They use smartphone imaging to assess the quality of Agri-produce through its mobile app which uses artificial intelligence and computer vision to on images to yield objective, accurate and faster quality assessment of agri-produce.

    Agricx offers solutions to warehouses and enterprise clients with a plan to expand across the food production supply chain. The startup has raised a total funding of $500K from various investors, including Ankur Capital.

    Growth Timeline of AgricxLab
    Growth Timeline of AgricxLab 

    9. Cropin

    Founder – Krishna Kumar

    Founded In – 2010

    Headquarters – Bengaluru

    Total Funding Received – $32.6 million

    Cropin Website
    Cropin Website

    Cropin is an agritech startup that integrates the agricultural sector with Information and Communication Technology by putting a network of ERP and BI i.e. Business Intelligence across rural India.

    It is a Full-Stack Agritech organization providing smart SaaS-based solutions to agritech businesses globally. Cropin collaborates with the different value chain participants along the supply chain to monitor the farm produce status closely.

    They provide farm businesses a farm management software and a mobile app, which enables them to do connected and data-driven farming.

    It allows farm businesses to take advantage of real-time data and insight from farms with the help of an accurate view of their operation throughout the growing season and to improve financial, operational and agronomy aspects.

    Cropin uses cutting-edge technologies, Big Data analytics, Artificial Intelligence, Geo-tagging & Satellite monitoring to revolutionize the agri-ecosystem. This agriculture startup has raised a total of $32.7 Million in funding to date, with its recent Series C round in 2021 for $20 Million from ABC World Asia.

    Growth Timeline of Cropin
    Growth Timeline of Cropin

    10. Fasal

    Founder – Shailendra Tiwari and Ananda Verma

    Founded In – 2018

    Headquarters – Bangalore

    Total Funding Received – $9.9 million

    Fasal Website
    Fasal Website

    FASAL is a Bengaluru-based agritech platform founded by Ananda Verma and Shailendra Tiwari in 2018 which is developed by Wolkus Technology Solutions and is an AI-powered platform for the agricultural ecosystem.

    It records a variety of growing conditions on the farm and then uses artificial intelligence and data science to make on-farm predictions, before delivering the insights anywhere on any device including Android, iOS, tablets and the web.

    FASAL has saved close to 3 Billion Liters of freshwater to date. This agritech startup is on a course to the close FY21 with 1000 farms and 20, 000 acres of land under its purview. It is also looking to hit an annual revenue run rate of $1 million.

    Growth Timeline of Fasal
    Growth Timeline of Fasal

    11. Gold Farm

    Agriculture Startup Gold Farm
    Founded In 2012
    Headquarters Bangalore
    Founders Abhilash Thirupathy
    Investors Mahindra Rise, Infuse Ventures, Intellecap

    Founder – Abhilash Thirupathy

    Founded In – 2012

    Headquarters – Bangalore

    Total Funding Received – $2.5 million

    Gold Farm is a Bangalore-based agritech company founded in 2012 which is based on the mobile app to provide agriculture farm equipment through booking farm agents. It was founded by Abhilash Thirupathy.

    They provide solar water pumps for agriculturist farming in power shortfall regions in our country. Gold Farm provides an opportunity door to the farmers to book farm equipment through the call service and mobile application.

    Currently, Gold Farm runs over 250 booking agents and 500 tractor owners connected to their mobile app. They aim at enhancing the growth and sustainability of farmers by structuring productive ecosystems through innovation and technology. The startup has raised total funding of $3 million.

    Growth Timeline of Gold Farm
    Growth Timeline of Gold Farm

    How To Start A Fish Farming Business
    Fish farming is a fastest-growing food production segment in the world. It is the process of raising aquatic organisms commercially in a controlled or semi-controlled environment to increase productivity. We can start a fish farming business through 6 steps. They are given below.


    12. Ninjacart

    Founder – Ashutosh Vikram, Kartheeswaran K K, Sharath Loganathan, Thiru Nagarajan, Thirukumaran Nagarajan, Vasu Devan

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $367.1 million

    Ninjacart Website
    Ninjacart Website

    Ninjacart is one of the leading Bangalore-based agriculture supply chain companies in India. It was founded by Thirukumaran Nagarajan in 2015. It currently moves more than 60 tons of produce a day from farm to store in less than 14 hours at a lower than traditional supply chain.

    Ninjacart helps more than 2,000 farmers to sell more than 80 vegetables and fruits every day to more than 800 retailers and restaurants in Bengaluru. They also claim to have wasted 4% wastage in the entire supply chain.

    As of 2021, Ninjacart raised total funding of around $194.2 Million of which Flipkart and Walmart recently invested $30 Million in this agritech supply chain startup. Currently, Ninjacart is equipped to move 1400 tons of perishable from farms to businesses, every day, in less than 12 hours.

    13. Waycool

    Founder – Sanjay Dasari

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $221.5 million

    Waycool Website
    Waycool Website

    Waycool is India’s fastest-growing agricultural startup and food distribution company that has a network of 35,000 farmers across vegetables, fruits, rice, pulses and other food products.

    It was established in July 2015 with the aim of fixing the disorganized perishable supply chain. They have a retail presence, currently present in Chennai through the brand SunnyBee, operating retail stores, mobile stores on trucks, as well as e-commerce.

    They also have a large number of high-quality private label products that SunnyBee produces and brands through partnerships with sister companies.

    Waycool has raised total funding of $64.9 Million, of which its recent funding came in 2021 from Lightbox Ventures ($32 Million – Series C), IndusInd Bank ($5.5 million – debt) and $7.8 Million came from Samunnati, RBL Bank and InnoVen Capital. Waycool is actively using 19 technologies for its website and has a $2 million estimated revenue annually.

    Growth Timeline of Waycool
    Growth Timeline of Waycool

    14. Intello Labs

    Founder – Milan Sharma, Nishant Mishra, Himani Shah and Devendra Chandani

    Founded In – 2016

    Headquarters – Gurgaon

    Total Funding Received – $13.7 million

    Intello Labs Website
    Intello Labs Website

    Intello Labs does a quality assessment of food commodities using computer vision and AI. Intello Labs help food businesses like growers, traders, retailers, food service companies, exporters, etc. to improve their customer satisfaction and cut down losses.

    Intello Labs reports being aggressively growing in India while also pursuing global markets, including the likes of China, Southeast Asia, and the USA. Some of Intello Labs’ larger clients include Reliance Fresh, Dole, Ocean Spray, and many of the leading e- grocery companies in China and Southeast Asia. In 2020, Intello Labs raised $5.9 million, which is approximately Rs 45 crore, in Series A funding led by Saama Capital.

    Growth Timeline of Intello Labs
    Growth Timeline of Intello Labs

    15. Agrowave

    Founder – Anu Meena

    Founded In – 2017

    Headquarters – Delhi

    Total Funding Received – $2.6 million

    Agrowave Website
    Agrowave Website

    Founded by Anu Meena, Agrowave is an Agritech company that aims at helping farmers by directly connecting them to businesses and constructing sustainable supply chain management.

    It has built several pick-up stations for farmers where they can load their products and that they don’t have to travel very far to sell them. It has a mobile app running on IOs and Android, where farmers sell their produce, the delivery trucks pick up the produce from farmer gates and pick-up stations and allow hassle-free payments. This produce is then delivered through systematic route mapping to the end customers.

    Anu Meena, alumni of Delhi IIT, conceived this brainchild after witnessing the struggles and challenges of her grandfather back in Rajasthan who happens to be a farmer himself. She aims at simplifying business for farmers all over by eliminating middlemen and giving farmers the best price for their produce.

    Growth Timeline of Agrowave
    Growth Timeline of Agrowave

    16. BharatAgri

    Founder – Sai Gole, Siddharth Dialani

    Founded In – 2017

    Headquarters – Pune

    Total Funding Received – $21 million

    BharatAgri Website
    BharatAgri Website

    BharatAgri is a personalized service where farmers are educated about the crop they’re planning to plant and provides complete guidance and expertise on how to grow it.

    The service includes expertise on pesticides and critical advisory on weather and soil analysis.  It ensures maximum yield on production with timely analysis of production costs.

    BharatAgri lends support at every stage of farming through offline and online technology including In-App chat support, Interactive voice response (IVR), and Whatsapp.

    Co-founders Sai Gole and Siddharth Dialani quit their high-paying jobs in 2017 to learn about the challenges that farmers face and lived in a village near Pune to understand and implement their IIT learning experience into practice and find solutions to farmers’ woes.

    With a farmer base of 3000 onboard, the agritech startup has now shifted to the B2F (Business to Farmer) model, so that they can provide better services to farmers needing technical help through digital farming.

    Growth Timeline of BharatAgri
    Growth Timeline of BharatAgri

    17. BigHaat

    Founder – Satish Nukala, Sachin Nandwana

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $16.1 million

    BigHaat Website
    BigHaat Website

    BigHaat is an Agri input and digital marketplace for farmers who seek guidance and information on various aspects of farming. The company has a wide range of services and products such as advisory services related to crop nutrition and farming, products such as seeds, agricultural machinery, and much more.

    It has also built an Agri platform in collaboration with Microsoft, called Kisan Vedika which addresses issues and queries through experts in regional languages. BigHaat’s marketing team works both offline and online to acquire a customer base.

    In addition to this, they offer a support channel that is also available for any queries. The farmers have to give a missed call on the designated number and the Agri expert will revert with the necessary guidance.

    Founded in 2015 by Satish Nukala and Sachin Nandwana, BigHaat boasts about providing Agri advisor services and products to 4 million farmers in the country. BigHaat has raised 2 million in its latest funding series through investors such as Ankur Capital, Rockstud Capital, and Beyond Next Ventures.

    Growth Timeline of BigHaat
    Growth Timeline of BigHaat

    18. Bijak

    Founder – Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, Daya Rai

    Founded In – 2019

    Headquarters – Gurugram

    Total Funding Received – $33.9 million

    Bijak Website
    Bijak Website

    Bijak is an Agri commodities exchange platform that aims to bridge the gap between buyers and sellers. It also acts as a bookkeeping app that helps you keep all transactions and related documents on your phone.

    Bijak helps buyers with quick loan disbursals and immediate payments to suppliers, with real-time, hassle-free payments. It is spread over 27 cities and union territories and covers more than 100 agricultural commodities on its platform.

    The B2B platform was founded in 2019 by a team of five: Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, and Daya Rai. It has raised close to $33.9 million in funding. The ambitious startup aims at providing buyers and sellers with considerable working capital and improved logistics.

    Growth Timeline of Bijak
    Growth Timeline of Bijak

    19. Clover Ventures

    Founder – Arvind M, Avinash B R, Gururaj S Rao, Santosh Narasipura

    Founded In – 2012

    Headquarters – Bangalore

    Total Funding Received – $14.6 million

    Clover Ventures Website
    Clover Venture Website

    Clover Ventures is a Bangalore-based agritech company that deals in the creation and management of farm networks in Karnataka, Telangana, and Andhra Pradesh. It aims at tapping several agricultural roadblocks faced by farmers such as complex and inefficient supply chain, consistency and quality issues, and lack of stable backend supply.

    It aims at creating and solidifying an organized supply chain for fresh produce. The company currently manages over 70 acres of farmland and provides fresh produce to various fine dines, Retail stores, food processors, and online Internet Kitchens.

    The logo with four leaves of the clover represents Arvind M, Avinash B R, Gururaj S Rao, and Santosh Narasipura, the co-founders of the company. The core functions of the company work on the model of the demand-backed supply chain for perishables. The key focus is on the quality of the produce, consistency, and traceability. The B2B company is about to launch a B2C service out of Bangalore and Hyderabad this year.

    Growth Timeline of Clover Venture
    Growth Timeline of Clover Venture

    20. Ergos

    Founder – Kishor Jha, Priyanka Kumari, Praveen Kumar

    Founded In – 2012

    Headquarters – Patna

    Total Funding Received – $27.5 million

    Ergos Website
    Ergos Website

    Ergos is one of the best agritech companies in India that facilitates storage for food grains and provides digitized solutions for the management of the same. Indian farmers who lack storage capacity often face grain loss in quantity and deterioration of quality and this leads to selling their produce at lower prices.

    Ergos helps them store their grains in their “Grain bank” and facilitates loans and supply chain management through networks with NBFCs and Banks. Farmers can always withdraw their produce, even a single bag of grains, at their disposal.

    The Patna-based startup was founded in 2012 by Kishor Jha, Priyanka Kumari, and Praveen Kumar. Ergos claims to support 25000 farmers so far and aims to extend its footprint outside Bihar by setting up 500-600 new grain Banks across various states. The company raised INR 81 crore in its recent funding round and is assertive in building better post-harvest and supply chain management.

    Growth Timeline of Ergos
    Growth Timeline of Ergos

    21. FreshoKartz

    Founder – Rajendra Lora, Nagendra Yadav

    Founded In – 2016

    Headquarters – Jaipur

    Total Funding Received – $1.6 million

    FreshoKartz Website
    FreshoKartz Website

    FreshoKartz is an eCommerce marketplace for farm-fresh produce, based in Jaipur Rajasthan. It offers various services such as soil advisory and products such as pesticides, seeds, fertilizers, etc for farmers.

    The company works on the on-demand procurement of fresh farm produce and helps farmers avail themselves right prices. FreshoKartz offers transparent weighing and immediate payment of the produce. It also offers financing facilities for farmers during the harvesting season.

    Founded in 2016 by Rajendra Lora and Nagendra Yadav, FreshoKartz is funded by iStart, an incubator run by the Rajasthan Government to support startups. Recognized by the government early on, the company has been provided with a co-working space and the best knowledge imparting mentors in the Agritech industry.

    These mentors help the company find VCs and angel investors. The company has also been awarded the Bamasaha techno fund worth INR 20 lakhs and a marketing fund worth INR 10 lakhs.

    FreshoKartz aims at eliminating middlemen in the process of selling fresh produce directly from the farmers to other businesses. Their B2B clientele so far includes ITC hotels, Hilton Jaipur, and several other commercial kitchens in Jaipur.

    Growth Timeline of FreshoKartz
    Growth Timeline of FreshoKartz 

    22. MeraKisan

    Founder – Prashant Patil

    Founded In – 2014

    Headquarters – Pune

    Total Funding Received – $1 million

    MeraKisan Website
    MeraKisan Website

    MeraKisan is an online marketplace for a wide range of freshly produced farm products. The farm-to-fork company aims to support local farmers by providing seasonal and regional fruits and vegetables directly to consumers. Its products range from pulses and cereals to exotic and seasonal vegetables along with superfoods and organic cooking oils.

    The company recently launched its own range of handcrafted juices, smoothies, salads, and refreshments under the brand Saboro Lounge. It also provides end-to-end soil advisory and other farming facilities.

    MeraKisan was roped in by a joint venture between Mahindra Univeg Pvt. Ltd and Belgium-based Univeg (Greenyard Foods). Prashant Patil, the founder of MeraKisan is an IT engineer by profession and started operating in 2014.

    Patil, through a fresh issue of shares, holds 66% of MeraKisan Pvt. Ltd. The company claims to have more than 500 sellers on its website. In March 2020, the Mahindra-backed company found a new investor in Ajinkya Rahane, the vice-captain of the Indian Test Cricket team.

    Growth Timeline of MeraKisan
    Growth Timeline of MeraKisan

    Conclusion

    This was our list of best agricultural startups in India. Hope this helps you in building your own agritech business. If you know any great agriculture startup which we should feature, please mention it in the comment.

    FAQs

    What is an agritech startup?

    An agritech startup is a startup that uses technology in the field of agriculture to help farmers.

    How many agritech startups are in India?

    There are nearly 1400 agritech startups in India.

    What are some of the top agritech startups in India?

    SFarmsIndia, KhetiGaadi, FarmtoFarm, Fasal, Ninjacart, and BharatAgri are some of the leading agritech startups in India.

  • Farm2Fam: Redefining Health Through Microgreens

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    With increasing income and ease of accessibility to health-related information, Indians are now more health conscious than ever. From pursuing a gluten free diet to going vegan, there’s no shortage of trends followed in the name of fitness. This has caused people to favor organic foods over the traditional alternatives. This in turn has given rise to the Concept of Microgreens. Learn and Read more about the Microgreens Business in India, Farm2Fam – A Microgreen Startup and its company profile.

    Microgreens are the first leaves that grow from the seeds of herbs, vegetables, or flowers. They are harvested within 14 days of seed germination. Micro-greens are found to be 40 times more nutrition than mature vegetables.  

    Observing the benefits of micro-greens and their rising demand, Keya Salot left her career in law and started ‘Farm2Fam’, a startup that offers live microgreens straight to one’s doorstep.

    Company Highlights

    Startup Name Farm2Fam
    Headquarters Mumbai
    Founder Keya Salot
    Sector Microgreens
    Founded 2019
    Parent Organization Vijay Transtech Pvt. Ltd.

    Farm2Fam – About
    Farm2Fam – Microgreens Industry
    Farm2Fam – Founder
    Farm2Fam – How It Began
    Farm2Fam – Name, Tagline, And Logo
    Farm2Fam – Products
    Farm2Fam – Revenue Model
    Farm2Fam – User Acquisition
    Farm2Fam – Startup Challenges
    Farm2Fam – Competitors
    Farm2Fam – Growth
    Farm2Fam – Future Plans
    Farm2Fam /Microgreens – FAQs

    Farm2Fam – About

    Farm2Fam is a Mumbai based startup which grows microgreens; these are free from pesticides, herbicides, and chemicals and delivered straight to the customer’s doorstep. Farm2Fam was founded in January 2019.

    Farm2Fam aims to create awareness about the capacity of the human body to heal itself with natural nutrition. We intend to use technology in combination with traditional Indian agricultural methods to grow niche nutritional products.  

    Farm2Fam – Microgreens Industry

    The microgreens industry is at a nascent stage at present since the mass isn’t that aware of microgreens, their usage and benefits yet. The exposure to microgreens is currently restricted to the USA and Europe with its fad slowly catching up across the globe.

    Research by the University Of Maryland College Of Agriculture and Natural Resources (AGNR) and the United States Department of Agriculture (USDA), corroborates the fact that microgreens have more nutritional value than their mature counterparts.

    There has been an increased focus on natural nutrition in recent times. Modern lifestyle has led to an influx of diseases like cancer, diabetes, blood pressure, thyroid, migraines, sinuses, etc. The size of the microgreens industry is bound to grow exponentially keeping this in mind. Microgreens often take center stage in a gourmet recipe and are added for flavor and presentation. However, microgreens are little gems loaded with nutrients such as beta-carotene, multi-vitamins, and lutein. The demand for microgreens will also lead to a drastic increase in urban farming.  


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    Farm2Fam – Founder

    Keya Salot -Founder, Farm2Fam

    Keya Salot is the founder of Farm2Fam.

    Keya Salot is a law graduate from Government Law College, Mumbai. She worked with reputed farms prior to starting Farm2Fam. She always desired to be an entrepreneur and chose to study law for understanding entrepreneurship from a third perspective before taking it up permanently. As the founder, she likes to call herself as a sustainable urban farmer

    Sustainable urban agriculture always interested Keya and was imperative for the ideation of Farm2Fam.  

    As they say, you cannot take entrepreneurship out of a Gujarati. I think being an entrepreneur comes very naturally to me. Once I was certain about working in sustainable urban agriculture, I quit my job in the legal profession and undertook this full-time.

    Farm2Fam – How It Began

    Keya is a vivid reader. She followed a few write-ups on sustainable urban agriculture, finding it exciting. With more studies on the topic over time, she realized that the ongoing climatic deterioration and never changing human habits will result in a world where people would have monetary resources but no food and water.

    Sustainable urban agriculture can help the urban lot get access to fresher and healthier food. Therefore, she started working on sustainable urban agriculture as her preferred domain. Keya collaborated with several industry experts to set up a system, the synergy between Indian agricultural practices and the technology behind insulation and automation. Keya finally chose live microgreens as the product to launch for the following reasons:

    • Live microgreens are the perfect blend of taste and nutrition as they have up to 40 times more nutrition than the vegetables that we eat.
    • They enable people to eat food as fresh as possible.
    • Microgreens take us close to nature as it requires plucking them from the medium (shrubs, herbs, etc.) before consumption.  

    Farm2Fam Logo

    The name Farm2Fam exudes the company’s motto to deliver fresh food straight from the farm to households.  

    We need our products to be available in every household so that people do not suffer from lack of micro-nutrients. We would like to provide fresh produce locally, as it is very important to eat free from pesticides healthy food by using sustainable methods of agriculture.

    Farm2Fam’s tagline is ‘Eat Local, Think Global’.  

    As Farm2Fam’s business is based on urban farming and agriculture, the logo comprises a green background.

    Farm2Fam – Products

    Farm2Fam introduced fresh and nutritious live microgreens to Mumbai and brought the vegetable confetti rationale from the west. The microgreens produced by Farm2Fam is an exceptional blend of traditional Indian agriculture methods and the latest technology in insulation and automation. Farm2Fam uses certified organic soil-less potting mixture that is specially formulated for early stages of plant growth.

    Loaded with nutrition, Farm2Fam offers 40 exotic flavors that include: Swiss chard, Alfalfa, Nasturtium, Purple Kohlrabi, Sango Radish, and Sunflower to name a few.

    We provide extremely fresh and niche products, grown in the city, to every doorstep and restaurant in Mumbai and we focus on improving the health of the end users.

    Some major USPs of Farm2Fam products are:  

    • No GMOs
    • No pesticides
    • No herbicides
    • No chemicals
    • Grown in an insulated environment
    • Microgreens are delivered at the customer’s doorstep live and fresh.  

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    Farm2Fam – Revenue Model

    Farm2Fam offers 3 pricing plans:  

    • 2 trays/week or 9 trays a month for Rs.3000.
    • 1 tray/ week or 4 trays/ month – 1500.
    • Wheatgrass and barley grass – 2 trays a week for Rs.2000.

    For restaurants and hotels, Farm2Fam offers microgreens starting from INR 180-400.

    Farm2Fam – User Acquisition

    Farm2Fam successfully devised several samples and experiments for 12 months before launch. The nutritional values that the company provides through its live microgreens has attracted and retained customers. Today, the company has several customers who have subscribed to its services.

    Farm2Fam tied up with ‘Illuminati’, a restaurant-cum-bar in Bandra Kurla Complex, for live micro-table tops. The experience with the end consumers was so good that the orders were doubled within two weeks.

    Farm2Fam also showcased its products at Luke Coutinho’s Farmer Market. This helped Farm2Fam step up its awareness amongst people about its brand and products.

    We showcased our distinct products like Kale Microgreens, Pink Radish Microgreens, Arugula Microgreens, Broccoli Microgreens, Cress Microgreens and spread the awareness of innovative, nutritious and healthy cooking. Our products have reached beyond medicine and the footfall was 2000+ people. Similar events will help us reach our end consumers directly.

    Farm2Fam – Startup Challenges

    With no expertise in agricultural/nutritional background, venturing into the field of agriculture combined with nutrition was a major hurdle for the Farm2Fam team as told by Keya. It took lots of effort and yearlong research to overcome this challenge.

    Moreover, unstable weather conditions hampered the Farm2Fam team while developing an insulated environment for farming. Sourcing the right seeds and medium for growth was another problem. The Farm2Fam team had to undergo many trials and errors in selecting the right kind of seeds for the final products.

    Farm2Fam – Competitors

    Currently, Farm2Fam has no significant competition.  

    The idea of microgreens is new to Indians. There are negligible players in India who grow microgreens and provide them to end users and the hospitality industry; the case being that most of the restaurants in Mumbai get their microgreens from Bangalore. In addition, most of the players in Bangalore use hydroponics or plant pads as a medium of growth which requires the addition of organic chemicals/nutrition to the micros.

    Farm2Fam is unique in its belief that plants should be given nutrition naturally. It grows the micros in a potting medium made using around 40+ ingredients such as coco peat, vermicompost, neem powder, etc.

    Farm2Fam – Growth

    Farm2Fam began in January 2019. In a short time span, the company has achieved and retained many customers and clients by providing high nutritional value microgreens. Farm2Fam’s products were tried and liked by famous health coach Luke Coutinho, anti-aging specialist Dr. Aalika Shah, leading cosmetologist Dr. Sonali Kohli, and many leading restaurants.

    The company has also partnered with reputed restaurants like Taj Land’s End, ITC, Four Seasons, Out of the Blue, Sofitel, Foodhall Cookery Studio, and Punjab Grill.

    Our achievements are in terms of the responses we receive. Several of our consumers have gotten rid of their migraines, sinuses, etc. by using our products regularly. Also, we count our orders being doubled with restaurants as quite an achievement.


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    Farm2Fam – Future Plans

    In 2020, Farm2Fam sees itself in every household with a target of 300+ consumers every month and catering to around 100 restaurants. Over the next 5 years, it intends to launch new products like blueberries, raspberries, live saffron, etc. Farm2Fam will soon be partnering with marquee brands such as Pizza Express, Bay route, and White Charcoal.

    “I have learned most things from the people around me. My husband and my parents are my role models. Renowned chefs always inspired me and their advice were a great help in flourishing our business. Consumers are the real mentors for us, as their responses play a major role and push us to produce variant products” – Keya Salot, Founder Farm2Fam

    Farm2Fam /Microgreens – FAQs

    What are the Health benefits of Microgreens?

    Microgreens are Rich in nutrients, which can help in preventing a range of diseases, managing weight & boosting both mental and physical health and well-being. The Antioxidants Content help the body eliminate unstable waste molecules known as free radicals

    Who is the Founder of Farm2Fam?

    Keya Salot is the Founder of Farm2Fam, a startup that offers live microgreens straight to one’s doorstep.

    What are the Healthiest Microgreens?

    Pea Shoots, Radish Sprouts, Sunflower Shoot, Wheatgrass, Basil shoots etc., are some of the healthiest microgreens. Researchers also found that microgreens like red cabbage, cilantro, and radish contain up to 40 times higher levels of vital nutrients than their mature counterparts.

    What are Microgreens?

    Microgreens are the first leaves that grow from the seeds of herbs, vegetables, or flowers. They are harvested within 14 days of seed germination. Micro-greens are found to be 40 times more nutrition than mature vegetables.