12 August 2025, Delhi NCR: Fairdeal.Market, India’s first B2B quick commerce platform, has raised $3 million in a Pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures & prominent angel investors. The funds will be deployed to deepen technology moat, expand into new zones in Delhi-NCR, and onboard more D2C and regional “hero” brands.
Fairdeal, through its tight data-backed operations, has established a low-burn, capital-efficient model with robust unit economics. As a result, within a year of its operations, the company is approaching $10M ARR. Co-founded by Prateek and Yash Bansal, brothers hailing from Jaipur. Fairdeal is built on a clear mission to empower micro-retailers and enable their transition into the digital retail economy.
“India’s kirana stores are no longer just adapting to the digital economy – they’re actively defining it. B2B quick commerce is unlocking a new era of leverage, where speed, data, and precision form the real moat. At Fairdeal, we combine instant delivery with intelligent demand sensing to ensure retailers get exactly what they need, exactly when they need it – no overstocking, no capital stuck on shelves. For the first time, retailers are operating with real-time supply chains, behaving like modern, asset-light businesses. And yes, with Fairdeal, they finally feel like kings-in-control, well-stocked, and ready to grow,” said Prateek Bansal & Yash Bansal, Co-founders, Fairdeal
Fairdeal believes that small retailers are the backbone of offline distribution in India and are irreplaceable. It is aiming to empower them and help them earn better and build a platform of highly loyal 1,00,000 retailers over the next 3 years. This can provide a path of non-linear gains to Fairdeal and achieve an ARR $150M. At a time when most of the technology distribution models are focused on shifting market share away from these retailers, Fairdeal is aligning with them by providing cloud inventory of over 1000+ SKUs, and discovery of upcoming brands with better margins.
“We are pleased to announce our partnership with Fairdeal, a company building a robust B2B quick commerce infrastructure to serve over 13 million micro-retailers across India. Their model is powered by high-velocity fulfillment, data-driven analytics, and a curated assortment of SKUs tailored to market demand. We are particularly impressed by the exceptional execution capabilities demonstrated by Prateek and Yash, who have rapidly scaled operations while achieving industry-leading margins in a short span of time.”, said Rajeev Ranka, Partner at Incubate Fund Asia.
“Offline retail is data dark, traditionally opaque, and capital-intensive. By building cart-level transparency, Fairdeal provides insights on SKU velocity, performance of marketing campaigns, and potential whitespaces. We are seeing that this data is of immense value to MNC/National, Regional, and D2C brands in equal measure”, said Ashish Jain, Partner, WaterBridge Ventures
With new funding, Fairdeal is positioned to become the de facto operating system for India’s micro retailers and brands – quick replenishment on the front end, a compounding data flywheel on the back.
—