Everyone is fascinated by the multimillion-dollar Apple company. The fact that no other electronics company has a fan base larger than Apple, is noteworthy. Apple is a brand, a symbol of high standard and elegance used by several pop stars. The exorbitant price tags of Apple products do not deter its customers from buying them.
Read on to find out the hidden facts dug up from the archives of Apple’s past.
When the company had just launched, people thought the name ‘Apple’ came from founder Steve Jobs and resembles the organic product. In truth, it was only the fruit that Jobs was very fond of and named the company after that.
Steve Jobs primarily wanted the original iPhone to be used as a regular phone
Because of the ease of texting and social media integration, it’s not an exaggeration to say that the iPhone transformed cellphones into highly functional mini-computers. Although it may come as a surprise, the original iPhone was designed primarily as a phone.
The First Apple Logo Featured Isaac Newton
The absolute first Apple logo highlighted Sir Isaac Newton sitting under a tree, with an apple going to hit his head. The Newton logo was shaped by the less acknowledged Apple founder Ronald Wayne.
Apple First Logo
The rainbow apple, planned by Rob Janoff, replaced Sir Isaac and was in use for a long time until the new monochromatic logo came out.
The Apple I Costed around $666.66
Apple’s customers aren’t deterred by its high prices. Apple PC prices have skyrocketed in recent years, causing concern among many apple buyers. Even today’s 17-inch MacBook Pro or MacBook Air are more expensive than the first Apple PC.
Apple First Computer
The Apple I was evaluated at $666.66, as Steve Wozniak once clarified at a news conference, “I was into repeating digits,” he said and clarified that the discount cost to stores was $500, and adding a third to get the retail cost made it around $667, which Woz changed to every one of the one rehashing digit — $666.66 — “was only simpler to type.”
Apple has a ‘No Smoking’ policy near its products
Mac has a “no smoking” policy in regards to their PCs. As ludicrous as it sounds, yet if you smoke while using an Apple PC, you void the guarantee – you’ve been cautioned!. Apple has would not fix the PCs of buyers that were found to have tar soot from cigs, proclaiming it a “biohazard” to its employees.
The Name “Mac” Was Inspired by an Apple
Where did the name “Mac” come from? Apple representative Jef Raskin is liable for instituting the machine after his #1 assortment of apples, insightfully tying the entire natural product topic together. Mac was only a code-name.
In any case, Raskin unmistakably knew a decent name when he generated it, as Macintosh just had a lot of strength and adhered right to the end of the product cycle.
Apple is extremely successful
Apple has twice the amount of cash as the U.S. Depository!. Apple is effective to such an extent that in the primary quarter of 2014, it got more cash flow than Amazon, Google, and Facebook consolidated. Around $150 billion of Apple’s excess capital is held in bank accounts. Netflix, Twitter, Tesla, and Facebook, for example, are all possible targets for acquisition by the organization.
Apple Watch was intended to be Rectangular
Apple Watch
Round cases bode well for watches throughout the globe. Yet, Apple went the opposite way and made the Apple Watch rectangular. Until this point, Apple Watches have a rectangular touchscreen face with adjusted corners and a turning crown button for scrolling over.
Apple sold more watches in 2019 than the whole Swiss watch industry
The Apple Watch surpassed the whole Swiss watch industry in 2019, as per research firm Strategy Analytics. As indicated by the UK-based counseling firm Strategy Analytics, Apple sold 30.7 million watches in 2019, contrasted with 21.1 million sold by the Swiss Watch industry.
Although Swiss watches are luxurious and have several buyers of their own, Apple watches have occupied a special place in the market.
Apple made a $17,000 sold Gold Apple Watch
Apple 18-Karat Gold Watch
Close by the original Apple Watch what began at $349, Apple additionally disclosed a watch evaluated at $17,000. The very good quality “Release”, was valued somewhere in the range of $10,000 and $17,000 and was produced using custom composites of rose or yellow 18-karat gold. The “Release” watch was designated at the Chinese market.
The Name “iPod” Was Inspired By 2001: A Space Odyssey
Sharp publicist Vinnie Chieco is acknowledged for thinking of the iPod name as a component of a new gadget. The story goes that Jobs had effectively chosen the MP3 player’s slogan was to be “1,000 tunes in your pocket,” which left naming choices open since it wouldn’t need to expressly allude to something music-related.
The First iPod Had A Secret Easter Egg
Apple Breakout Game
Mac’s first iPod accompanied somewhat secret — an Easter egg — as a game that could be gotten to if you knew the right blend of catches to press.
Go to the ‘About’ menu, hold down the middle catch for around three seconds, and you’ll get a Breakout (Pong) game to play while you tune in.”
Breakout, the secret game itself, is eminent in Apple’s set of experiences when Steve Jobs and Steve Wozniak worked together where legend has it Jobs cheated Wozniak out of thousands of dollars of bonus money.
FAQ
How much is Apple in debt?
According to the Apple’s most recent financial statement, total debt of the company is at $112.04 billion, with $99.28 billion in long-term debt and $12.76 billion in current debt.
What is Apple’s net worth?
The total net worth of Apple is $2 Trillion in 2021.
What is Apple’s slogan?
Apple’s slogan is “Think Different” which is one of the most recognizable slogans of the 21st Century. The idea was first introduced in the 1997 TV commercial.
If you are struck with any startup reminiscence, then you will ferret for some reputed capital venture who could listen to your ideas right? But what if you are a part of Wipro where you can access its business services, consultation and digital marketing?
Moreover, I will be a mentor or business solution to you. It would be stupendous to be a part of Wipro- Western India Vegetables Products Limited, an Indian multinational corporation that originated in Bangalore by Muhammed Hasham Premji.
The company commenced in 1945 and attained many achievements from being a beginner to a virtuosity enterprise. Wipro bestows Business consultation, IT services, Outsourcing, business investor and also opened its healthcare services. So, extrapolate, Wipro is an all-around business solution corporation that focuses on enhancing entrepreneurs as well as generating employees.
Wipro has been operating since 1945 and ultimately engrossed many Indian businesses for its excellent services, which is highly based on vegetable and advanced oil products.
As of 2021, Wipro accomplished the third position as the largest Indian IT services firm with its net capital of 1.65 trillion by overruling HCL Technologies capital.
Besides, Wipro never reneged in astounding us with its new plans, whereas now Wipro corporation set to achieve zero Greenhouse gas emission. In the other words, they have targeted to reduce 55 % of GHG by 2030, apprehending global warming and climate change.
Wipro was set up as a manufacturer of vegetable and refined oil
Wipro Company Products – Vegetable Oil
Some people sound implausible, if I say Wipro is basically operated as a vegetable and refined oil company, but it’s credible. Wipro built a refined oil manufacturer under the brand names- Kisan, Sunflower and Camel in Amainer, Maharashtra during British rule.
Furthermore,’ it is proven that Wipro is the acronym of Western India Palm Refined Oil Limited.
Azim Premji’s rank was dropped from 2nd to 17th position by donating
Azim Premji – Founder of Wipro
In 2018, Azim Premji secured 2nd rank according to the Forbes India Rich List, and consecutive year, he dropped to 17th position among 100 Richest Indians 2019.
You would be wondering why there is a gradual fall? Because Azim Premji being a philanthropist, donated 13.1 million to poor people in India. According to the report, it is stated that Azim Premji, owner of Wipro obtained the second rank in Forbes Richest Indian 2018 with $21 billion in his account. Later the next year, he dropped to 17th rank with a net worth of 7.2 billion in 2019.
US-based Association of Diversity council, Wipro was the first Indian corporation to be awarded the 2nd rank for employee diversity in 2011, with 120,00 employees of 74 nationalities in 54 countries.
Leadership at the age of 21
If a big company was handed it over to you at the age of 25, what would you do? Of course, you will be wondering if someone could help you. But this huge enterprise which has been the talk of the town since 1945 was entrusted to a 21-year old boy Azim Premji. Yes, after Muhammed Premji, his dad passed away, he took over the company Wipro as its chairman in 1966.
Wipro became the First software technology & services company to be certified
In February 2001, Wipro became the first software technology and services company in India to get ISO:14001 certification for complying with the international standards for Environmental Management System (EMS) in three major software development and technology centres situated in Bangalore.
Wipro technologies became the world’s first company that has a PCMM level 5 and SEI CMM level 5 certification.
Wipro ranked 1st in the Asian Sustainability Rating of Indian companies
Wipro Limited was ranked 1st in the Asian Sustainability Rating (ASRTM) of Indian companies in 2010 and scored 5th ranking among Asian companies. The ASRTM is a benchmark tool for Environment, Social and Governance (ESG) which is developed by CSR Asia and Responsible Research.
The ASRTM ranking is calculated based on sustainable indicators in four different categories: General, Environment, Social and Governance of companies irrespective of the sector in which they belong and the ranking is calculated only on publicly available information for non-biased judgement.
In 2004, Wipro became the first to get the highest category ‘SVG1’ rating from credit rating agency IRCA for stakeholders value creation and government practices. This rating signifies the sound corporate governance practices of Wipro.
The Bangalore based company retained the top position in stakeholder value ranking in 2009 and 2012. The ranking was given on the basis of improving transparency and disclosure standards, the company’s satisfactory relationship with key stakeholders, the high promoter holding in the company, strong internal audit system, etc.
Forbes Global 2000 list
Wipro stood in 769th position in the Forbes Global 2020 list of 2021, where sales is at 1214th rank, profit annually earned at 460th position and the market value of Wipro estimated at 518th position in the Global 2000 list.
Moreover, According to the Forbes Global list, Wipro has been ranked at 193rd rank for World’s Best Employers 2019, Top regarded Companies in 2019 which secured the 168th place, Being the top multinational performers Wipro gained the position 119th in 2017 and awarded 441st rank for America’s best employers in 2017.
Secured most ethical company for the 10 consecutive years
Being constant in your heyday must be astounding right? Then guess what? Wipro was recognised as World’s most ethical company for 10 consecutive years in succession by the Ethisphere Institute.
It is stated that Wipro is a company of unwavering commitment to integrity, fairness and transparency backed by strong values which came out that Wipro is a reputed global wide trusted company so far now.
Conclusion
Wipro is a globally recognized business organisation, which is quite known for business solutions, consultation, healthcare, employment and all-rounder business services.
Wipro originated in Bangalore, Karnataka in India by a normal human named Mohamed Premji. Haplessly, the throne was given to his son Azim Premji at the age of 21 after his short life span. Azim Premji developed Wipro into a Multinational company by generating its best services to the users in terms of aiding business consultation, employment opportunities, Outsourcing, technology, capital venture etc.
FAQs
Who is the founder of Wipro?
Muhammed Hasham Premji founded Wipro in 1945 as a cooking oil company.
Who is the CEO of Wipro?
Thierry Delaporte is the CEO of Wipro since 2020.
Is Wipro an Indian company?
Yes, Wipro is an Indian company founded by Hasham Premji in 1945.
What is full form of wipro?
The Full form of WIPRO is Western India Palm Refined Oil Limited.
What are Wipro company products?
The products of Wipro include:
Skincare products
Male grooming products
Toiletries
Wellness products
Household products
Electrical wire devices
Domestic and commercial Lighting
What is the first product of Wipro?
Vegetable oil is the first product of Wipro.
Which companies are under Wipro?
The Wipro subsidiaries are divided into four different parts:
The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels.
With the increasing competition in the market, every brand is looking for the best advertising strategies for more customer engagement and traffic. The brands often fight with their competitors through the battle of advertising in order to be on the top.
This advertising battle between the brands often becomes very serious and brands put their all efforts into bullying the other. And the real purpose of advertising begins here only.
The battles between the brands are happening for over a decade or more and all these are held publicly. The brands have taken numerous precautions and built their marketing strategies absolutely flexible and strong.
The battles between the brands are always interesting to encounter. And that’s why in this article, we have presented you with the most interesting and intriguing advertising wars between the brands of the decade. Let’s get started!
What else do we need to satisfy our thirst when we have coke in hand! But here comes a twist, what to choose between the two biggest cold drink brands in the market? Is it Coca-Cola or should we choose Pepsi? Well, we all are familiar with this confusing situation. But it’s not just us, Coca-Cola and Pepsi are the biggest competitors of each other in the market.
In fact, it’s quite intriguing, both the brands were established in the late 1800s. Coca-Cola was started in 1886 meanwhile, Pepsi was developed in 1893.
The battle between these two started when Pepsi shot over Coca-Cola with the “Pepsi Challenge” campaign in 1975. In this campaign, Pepsi offered a free taste to the public and those who liked were given more of the soda.
The brands fought for more than a decade through numerous advertising battles. Finally, in 2011 when Diet Coke kicked off Pepsi from the second biggest coke brand position and gained the position. But of course, first was always Coca-Cola.
BMW Vs Audi
BMW Vs Audi Ad War
The two most luxurious and distinguished car brands, BMW and Audi are the biggest competitors of one another. Audi and BMW have always given tough competition to each other whether it’s a new car model or an award show. These two have never settled!
The biggest battle between these two was when Audi launched its ‘Your Move, BMW’ Billboard which was later followed by BMW’s “Checkmate” Billboard which was proven to be even bigger than ever. Their battle grew bigger when Audi, with an R8, placed the “Your pawn is no match to our king” billboard next to BMW’s. On this, BMW responded with “Game Over,” with their F1 car.
This didn’t come to an end and their battle even went on prints. BMW and Audi’s battle is a never-ending chess game between the two solid and biggest car brands.
Microsoft Vs Apple
Why left the tech brand war behind? As we are talking about the biggest brand wars, Microsoft Vs Apple is a popular battle. Microsoft has mocked Apple in a series of commercials.
Steve Jobs, the founder of Apple has never been a fan of Bill Gates and in fact, Apple has been targeting Microsoft for more than four decades now. On that note, you must remember the biggest advertising war, “Hi I am a Mac, and Hi I am a PC” between Microsoft and Apple.
Apple aired a commercial aimed at Microsoft in 1984, which showed a hammer throwing guy running through the levels of blank-faced people in grey who were looking at a propaganda screen and destroying it with the hammer. This commercial was referring to Microsoft as mild and conformist and Apple as the new advanced disruptor.
Soon after Domino’s began its oven-baked sandwiches and started promoting them through advertising, a battle initiated with Subway 2-to-1. Dominos started with a blind taste campaign where they let people taste the sandwich and favour them over Subway 2-to-1 sandwich. This became pretty ugly when the Subway team got offended and sent a cease-and-desist letter to Dominos.
Domino’s responded in a very interesting manner through an advertisement where Domino’s CEO Dave Brandon acknowledged Subway’s letter by oven baking it in the commercial. This became inactive after a few months.
Progresso Vs Campbell
One of the biggest advertising battles started in 2008 between Progresso and Campbell. Campbell is an international industry targeted with an ad campaign, directly at Progresso.
The campaign claimed that the soups at Progresso comprise a huge amount of MSG which is a flavour enhancer, as compared to that of Campbell’s Select Harvest.
As a response to this, Progresso stated that Campbell’s soul contains around 95% of MSG which puts adverse effects on our health. Progresso advertised this commercial on a full page in the New York Times.
The battle between these two continued and reached the high-end product by Campbell which concluded a national taste test campaign that showed around 70% of the total customers prefers its soup over Select Harvest.
With the immensely growing market and industries nowadays, the competition among the brands is becoming tougher and more challenging. Through advertising, the company needs not only to serve the audience but also, entertain them to have better customer engagement. And when it comes to the biggest brands, one needs to look after all the aspects and bring out the best of services and offerings.
That’s why they are relying on advertising to impress the customers and bring down its competitors. Stay tuned for more updates!
FAQ
Which were some of the biggest brand wars?
Coca-Cola vs. PepsiCo, Burger King vs. McDonald’s, Microsoft vs. Apple, and BMW vs. Audi were some of the biggest advertisement wars.
What is the battle of the brands?
Termed as brand wars, big brands often compete with each other for a specific market segment and on the same market share.
What are some of the biggest brand wars?
BMW vs Audi, Pepsi vs Coca Cola, McDonald’s vs Burger King and Samsung vs Apple are some of the biggest brand wars.
Infosys has grown from humble beginnings to a huge company. It was established in 1981 in Pune by Mr. Narayan Murthy. Today Infosys has a revenue of US$14 billion. Today it is one of the largest recruiters for IT services. It is fueling millions of young dreams today in India and around the world. Infosys is recognized for its exemplary services in IT throughout the world.
Every year, it trains and gives employment to 20 lakh people around the globe. But behind these glories, there are many facts hidden which you might find inspiring or unique. So without any further ado lets look at the facts of Infosys.
Infosys started with funding from Mrs. Sudha Murthy
Mr. Narayana Murthy the founder of Infosys borrowed rupees 10,000 from his wife Sudha Murthy who was an engineer at Tata Steel. The first startup of Mr. Narayana Murthy, Softronics had failed and he was left with no money.
Infosys was almost closed
Infosys Founders
In the year 1989, Infosys was going through a lot of problems as its partner Kurt Salmon Associates collapsed. This was a US-based company and had collapsed due to some problems. There was a problem among the co-founders. Ashok Arora one of the co-founders also quit the company. At this point Mr. Narayan Murthy stepped in and took charge and united the rest of the co-founders and led the company further.
First Indian company to be listed in Nasdaq
Infosys listed in Nasdaq
Infosys had touched the 100 million mark in the year 1999. This led it to be listed in Nasdaq, the premier global share marketplace. At that time it was the first Indian company to achieve this success. According to Nasdaq, it was among the 20 biggest companies in terms of market capitalization.
Infosys has the world’s largest training center at Mysore
Infosys Mysore Campus
Infosys is known for the training it provides to its employees. In Mysore, it has a huge training center with 200 classrooms, 400 gyms swimming pools, multiplex, and much more. It occupies around 370 acres of land and is considered the largest in the world.
Infosys had no computers until 2 years
In the beginning, the company did not have many funds to fuel itself. It took the company 2 years to buy the Data General 32-bit MV8000 computer. So after starting the company in the year 1981, it got its first computer in the year 1983.
The First Official Employee of Infosys was N S Raghavan
NS Raghavan
The first official employee who was recruited into Infosys was NS Raghavan. It was not Mr. Narayana Murthy. As Mr. Murthy was finishing some of his pending assignments in Patni Computers (his former employer) he could not join Infosys first.
Infosys IPO was undersubscribed
In 1993, there was a huge financial scam in this country. Even after this Infosys went ahead and released its shares into the market. The share which is considered one of the best and most reliable shares was then undersubscribed by 13%. The value for Infosys share then was 95 rupees in 1993 and the cost of Infosys share now is Rs 1470.
One of Infosys’s subsidiariesFinacle caters to 1 million people. It is a banking solution that is used by over 1 million banks. This is a cutting-edge technology software that caters to every function in banking.
Infosys foundation does incredible philanthropy
Infosys foundation was founded in 1996. Today it does huge philanthropy and service to the nations. The Infosys Foundation has built 2500 houses for the homeless. It has also set up more than 15,000 restrooms, 60,000 libraries. Apart from that, they have also set up relief houses in flood-affected areas. The foundation also gives 73 lakhs to honor outstanding scientists.
First Company to implement E-sop systems
This company was the first company in India to give E-SOPS to its employees. They implemented this way ahead of time. Other companies implemented it much after they did it. E-SOPS systems were implemented way after Infosys implemented it by other companies. This encouraged the employees and thus they worked harder.
Infosys’s has a huge empire
Today Infosys is a huge company and has more than 2 lakh employees. Its revenue is US$14 billion today. This company is now the 4th largest company in India. It has market capitalization of $100 bn. In 2019 Forbes listed it as 3rd World’s Best Regarded Companies for 2019.
Mr. Narayana Murthy tried to set up another startup before Infosys
Mr. Narayan Murthy had set up another startup before setting up Infosys. The name of the company was Softronics. It was basically a consulting firm but this did not run very well and thus had to stop its operation soon. After that, he made his second entrepreneurial attempt in Infosys.
Conclusion
These were some of the unknown facts regarding Infosys. You might have also known some of the facts from before. In these facts is embedded the amount of hardships and hurdles they went through before becoming so huge.
FAQ
Who is the founder of Infosys?
Infosys was founded in 1981 by – N. R.Narayana Murthy, Nandan Nilekani, N. S. Raghavan, S.Gopalakrishnan, S. D.Shibulal, K. Dinesh.
Who is current CEO of Infosys?
Salil Parekh is the current CEO of Infosys.
What is the revenue of Infosys?
The revenue of Infosys is US$14 billion as of 2021.
We will buy any products from a company, with the thought- either if that brand is renowned for its services among the locality or we have had a reliable relationship with the brand for decades. For instance- when you think of purchasing clothes the first and foremost thing that pops our mind is ZARA or H&M because these clothing companies have a ‘NAME’ which they have earned through brand loyalty.
Besides, you may have seen that in order to get brand awareness in the market, it is stated that a company should keep an engrossed and eye-catching name to entice as many customers as possible. But, here one such company went beyond that and topped the market with its appealing name and unique products- “Bewakoof” even though society marginalises the name of the company.
As people started to engage in rendering services from this company just by reading its brand name. Curiosity kills a cat, right? You may wonder what kind of services they are rendering under the name “BEWAKOOF”.
Basically, Bewakoof means ‘Stupid’ in Hindi with the tagline ‘A bewakoof follows his heart’ literally which later created a buzz in the market, as the company sells trendy products at an affordable rate. Bewakoof is Mumbai-based e-commerce that vents customized products such as clothes, accessories, beauty care and special collections according to the trends.
About Bewakoof
The company Bewakoof commenced its functioning on 1st April 2012 where that month and day is particularly known for April fool day, People were implausible to shop in such a company when the brand name sounds witty with a jocular tagline. Civil engineering graduated- Prabhkiran Singh and Siddharth Munot are the founders of Bewakoof planned to start their own t-shirt printing business with an aim to bring humour into the lives of college students for the 18-34 age group.
As it is generally known that if you are dead set on starting an online business, the first thing you should think about is INVESTMENT, which demands a vast sum of money. But, Being an e-commerce business model, Bewakoof didn’t advance an initial amount in starting it. As the company is highly focused on social media and connecting audiences through its content & products.
A story behind the name
Bewakoof incorporation happened on 1st April 2021 especially on April fool day, which made society denigrate the inauguration as silly public stunts made by people to engross the community, paradoxically Bewakoof ultimately became the most famous fashion portal in India.
A unique way of marketing their products
The company’s marketing strategies played a unique part in hyping their demand in the market as well as helped to achieve their goals in a short span. This generation really lighted the concept of humor in the name of ‘Meme’, which attained the attention of many internet users.
Bewakoof started their meme page before commencing the T-shirt business, they allure the internet audiences into becoming customers with their memes. Because they emphasize creating memes that are relevant and persuasive to the audience’s interest.
Bewakoof products are always innovative and trendy. They update their product’s design as days pass and innovate the old one into something unusual and fresh. This generation of people are always in search of new things and tend to try new things out.
They always need something different and fashionable, they easily get bored of the old things. And in order to satisfy the customers’ demand, Bewakoof always tries to come up with some new stuff and have successfully maintained their position in the fashion world.
Bewakoof doesn’t maintain more stocks than needed. They keep launching new stuff in the sales. Only a few products are repeated, only if that particular product has high demand from the customer.
Creative Social Media Marketing
Bewakoof has an official page on social media platforms like Facebook and Instagram. They are active and keep updating their products. Social media is the best way of advertising products. People see the products and if they like them, they share them with their friends, like this the popularity increases.
Bewakoof has about 2 million followers on Facebook and around 1.5 million followers on Instagram. The customers can text directly to inquire about the product they liked, and order if they love it.
The customers are updated frequently about the shipping and the delivery date of the ordered product. They mainly focus on the women category as it has more reach compared to the men’s.
Crazy College campaigns and Celebrity Endorsements
Sanya Malhotra Bewakoof Endorsement
To capture the attention of the students, Bewakoof advertised their products by popular Bollywood stars. Bewakoof welcomed the Bollywood actor Sanya Malhotra into their family. Sanya Malhotra will be taking part in the next campaign.
Rajkummar Rao was also featured in their latest digital marketing campaign. Besides, the brand also offered freebie products for those college students who buy or promote Bewakoof T-shirts, which brewed a scuffle in the sales.
Bewakoof is all you need, if you are searching for clothes and accessories that are unique and fashionable, and also at an affordable price. The brand experiments into different stuff so that they produce unique products to the customers. The products are made by ordinary people with extraordinary ideas. Check their official account to know more about the products.
FAQ
What is Bewakoof?
Bewakoof is a fashion brand that has everything the new era needs, efficient, unique and stylish fashion wear. It was created with the notion of delivering the best and distinct fashion product at an affordable price to the coming age.
Who is the founder of Bewakoof?
Bewakoof’s CEO and Co-Founder is Prabhkiran Singh and the brand was set up in 2012. It was launched by Prabhkiran Singh and Siddharth Munot on 1 April 2012.
What is the tagline of Bewakoof?
Bewakoof is an Indian lifestyle fashion brand that was formed with the idea of producing efficient, unique and trendy fashion outfits for shoppers. “A Bewakoof follows his Heart ”, the tagline of Bewakoof, it’s for the people who want to try new things, not caring about other people’s talks.
Domino’s Pizza Inc is an American multinational pizza restaurant chain founded in 1960. Today Domino’s Pizza is the second-largest pizza chain in the world and serves in 90 countries.
Domino’s Pizza is known for its superior taste and quality all over the world. The tangy pizza sauce and its cheesiest crust make people crave a sizzling hot pizza. Here are 15 super fun facts about Domino’s Pizza.
The chain was initially called “Dominick’s” after the founder Tom Monaghan and his sibling bought the ordinarily existing pizza shop in 1960 in Ypsilanti, Michigan. The first Domino’s Pizza store was opened on December 9, 1960.
Monaghan soon expanded the mini-chain by setting up two more pizzerias, besides the existing one in the country.
There are more than 34 million distinct ways to make a simple Domino’s pizza. Domino’s double-cross World’s Fastest Pizza Maker Werner Lomker can make three enormous pizzas in 47.56 seconds.
Free Pizza- A dream come true
In March 2009, a glitch in code implied that around 11,000 pizzas were given out free of charge to buyers in Ohio and Kentucky.
Vegan Pizza
In 2013, a primary vegan domino’s pizza was made in Israel utilizing soy-based cheddar cheese for the gooey garnish.
Pepperoni- What’s that?
There wasn’t a word for a pepperoni in the Japanese language when the major Domino’s store was opened in 1985. So Domino’s had to create a word for pepperoni.
In the mountains
The most exceptional Domino’s pizza transport administration in Latin America is in Quito, Ecuador found 8,000 feet (2,438 meters) above ocean level. Quito in Ecuador is the most unusual city where pizzas are delivered. It is home to over a million individuals 8,000 feet situated in the Andes Mountains.
To the moon and back
Did you know that Pizza Delivery is equal to travelling to the moon? There is a great deal of driving associated with moving pizzas. But you might be wondering to what extent? It’s just about as much as making 41 excursions to the moon each week. And that is just in the USA.
No Pizza Today
Although it seems impossible, not getting any pizza orders would surely be a nightmare for Domino’s. But there was a day on which not even one order came to Domino’s! It was the day when the American football running back OJ Simpson was given a verdict.
30 Minutes Pizza Delivery is equal to Danger
The 30 minutes delivery or free guarantee was dropped by Domino’s because the pressure of quick transport caused numerous mishaps to the delivery workers.
Domino’s made a fully automated pizza delivery robot
The robot was named “DRU.” In 2016, Domino’s presented a fully automated pizza transport vehicle to the world. Called ‘DRU’ (Domino’s Robotic Unit), the little robot initially became animated in New Zealand and is a low-controlled broiler on wheels.
The Love story
The first delivery of Domino’s turned out to be romantic for the founder, Monaghan. He fell in love with the receptionist and married her shortly after that.
FAQ
Who is the founder of Domino’s?
Tom Monaghan and James Monaghan founded Domino’s in 1960.
What was the early name of Domino’s?
Domino’s was originally called DomiNick’s.
Where was the first Domino’s store?
The story of Domino’s began in 1960 by Tom and James Monaghan. They opened the first “DomiNick’s” store in Michigan, USA.
What is the revenue of Domino’s?
The revenue of Domino’s is 411.7 crores USD in 2020.
Who is the owner of Domino’s?
Bain Capital, Inc. owns Domino’s, as Domino’s sold 93 percent of the company to Bain Capital, Inc.
Ford Motor Company is well-known. This automobile company has been around for over 116 years, creating iconic cars and even aircraft and armored vehicles during World War I & II.
Many of the companies that were founded in the early 1900s have gone on to become some of the most influential companies in the world today. And, Ford was one of the most important companies that stood out from the crowd.
Many of Ford Motor Company’s innovations have left their mark on the auto industry throughout its 115-year history. Ford is one of those companies whose name is well-known to everyone. With a rich history as one of the world’s oldest car manufacturers, Ford has many interesting facts that you may not be aware of!
Detroit, Michigan’s Ford Motor Company was founded in 1903. Henry Ford and his son Edsel were among the 12 founders. For him, it was all about raising money for his business to succeed. However, Henry’s stake in the company would not last.
Henry and Edsel Ford bought out the other 10 owners of Ford Motor Company in 1919, allowing them to take full control of the company that bears their names. Detroit’s Mack Avenue was the site of the first Ford plant.
The Quadricycle
Ford Quadricycle
Henry Ford’s first vehicle was the Ford Quadricycle. It was a simple frame with a gasoline engine and four bicycle wheels mounted on it that was Ford’s first automobile. This quadricycle was completed in 1896. He built a 4-wheeled quadricycle with a tiller, a gas-powered 4-horsepower engine, and a transmission.
Henry Ford worked as Thomas Edison’s chief electrical engineer In his spare time, he built the quadricycle. After reading an article in the November 1895 issue, he became interested in the subject.
Thomas Edison’s Last breath
Thomas Edison’s Last Breath
Despite their world-changing achievements, Thomas Edison and Henry Ford’s genuine friendship is a delightful tale that few people have heard. Two of the men bought vacation homes in Fort Myers, Florida, because of their lifelong friendship.
The last breath of Thomas Edison was captured in a test tube and sealed with a cork, at Ford’s request. To Henry Ford, Edison’s “life and breath” remained in the tube. Friendship was very important to them.
Fordlandia
Fordlandia
The Amazonian jungle of Brazil was the site of Henry Ford’s 1928 attempt to create a small “utopian”-style village. This plantation was to serve multiple purposes and be the size of a small village. While providing fresh rubber to his factories, it would also provide jobs for the locals.
In the end, setting up the village proved to be much more difficult than he had anticipated. It ended up being a failure, and the land on which it was built is still uninhabited.
Ford is credited with inventing the assembly line for making automobiles. This method of car construction was pioneered by Henry Ford, and it is still the most popular method of car construction today!
Productivity skyrocketed as a result. A car could be built in less than 90 minutes, instead of the 700 minutes, it took before. The company’s profits soared as a result. Ford’s involvement was evident at every stage of the production process. A good business decision at the time, it turned out to be a world-changing innovation.
Pay increase
In 1914, the average factory worker earned $2.50 per day. Henry Ford increased the pay of his employees to $5 a day in 1914, which was unheard of at the time. For Ford and its workers, it was a wise move. It was a move that resulted in a positive atmosphere among employees. Their productivity went up as a result of this, as did their wages, which enabled them to buy a car that they helped to build.
As a result of the new salary, a shorter working day, and profit-sharing, employee turnover was reduced, and the middle class and fair wages movements grew.
Ford Mustang was transported to the Top of Empire Estate building
Ford Mustang at the Top of Empire State Building
Ford Mustang was disassembled and photographed from a helicopter after it was transported in four pieces using resident elevators to the Empire State Building in 1965.
After being separated into four pieces and transported up using the elevators on-site, the car was finally delivered to its destination. Reassembled, the car remained there for five months before being dismantled.
Jim Morrison owned only one car, a Ford
Jim Morrison with his Shelby Gt500
The Doors are one of the most well-known rock bands in music history, with a worldwide fan base. Jim Morrison was the band’s lead singer, and he became an inspiration to many musicians of that era and subsequent generations.
It was a 1967 Shelby GT 500 that Jim Morrison, the legendary Doors singer owned.
It is one of the most famous Mustang models ever made. After suffering a heart attack in Paris in 1971, Jim Morrison passed away at the age of just 27. He’s buried in Paris, and his gravesite is still one of the city’s most popular tourist attractions.
Ford Motor Company began manufacturing airplanes during World War I. During the “war to end all wars,” he wanted to lend a hand to the United States military. Throughout his life, Ford held 161 patents, proving that he was constantly innovating and expanding his reach.
“Tin Goose” is the nickname given to the Ford Trimotor, a three-engine American transport aircraft. Henry Ford’s company began production in 1925 and ended on June 7, 1933. Ford produced 199 Trimotors. However, it was also used by military units. Unfortunately, he had to shut down the operation in 1933 due to a lack of success.
Ford’s Racing clan
Ford 24 Hour Le Mans
During the 24 Hours of Le Mans race, Ford beat Porsche, Lamborghini, and Ferrari. With its GT40, Ford ended Ferrari’s six-year winning streak in 1966. Ford went on to win the championship four years in a row, which is noteworthy.
FAQ
Who is the founder of Ford?
Henry Ford founded Ford Motor Company on 16 June, 1903.
What was the first car made by Ford?
Ford Model A was the first car made by Ford in 1903.
What was the net worth of Henry Ford?
Henry Ford had a net worth worth equal to $200 billion dollars adjusted for inflation.
The Internet has brought great revolutions in our lives. From being a medium of connection to a workplace, it serves every purpose. Undoubtedly, it is the most widely used social networking site. From kids to old-aged citizens, each one of us is present on Facebook.
With an enormous number of users, it is even expanding its services and features. Besides connecting people, it has even become a stage for blooming talent. It has even become a far-reaching market for business professionals.
Facebook becomes a $1 trillion company, as per the latest valuation on June 28, 2021, thereby becoming the newest company scaling such a valuation. This web application was founded back only in 2004, and now it has joined the $1 trillion club, matching shoulders with the other older companies like is a startling fact indeed!
Today’s Facebook has loads of unknown facts and figures.
Curious?
So, let’s dive into some of the never known before facts about our favorite social media platform!
Facebook – Company Highlights
Company Name
Facebook
Headquarter
California, United States
Industry
Social Media & Advertising
Founders
Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum, Chris Hughes
The credit for founding Facebook goes to Mark Zuckerberg. He is even the CEO of this most popular networking site. However, Facebook wasn’t born at an instant. It was preceded by Facemash. Facemash was developed in 2003 when Harvard was in its second year at Harvard University. However, Facemash wasn’t a social media site like Facebook.
However, it grew popular soon. After this, Mark along with some of his friends created “The Facebook” in 2004. With time, even this new website grew popular and developers put more effort into it. The domain from “The Facebook” was changed to “Facebook” in 2005. “The” was removed later on
Facebook’s birthday
The date 4th February is widely celebrated as Happy Friends Day. Hence, Facebook was launched to commemorate the day. Facebook was at first used to connect with friends and relatives all across the world. We can also call 4th February the birthday of Facebook. It even serve the purpose of the day perfectly.
The Blue color scheme of Facebook
You must have thought sometimes why Facebook is blue? Was blue Mark Zuckerberg’s favorite color? No, that’s not the case. Mark Zuckerberg has been diagnosed with color blindness. He faces difficulty in identifying red and green colors. This is the first reason why Facebook is blue.
Facebook Logo
Blue is even the symbol of trust, peace, and security. Some people even consider this reason to be behind the blue color scheme of Facebook.
From ‘Awesome’ to ‘Like’
The engineers who had developed Facebook wanted the ‘Like’ button to be an ‘Awesome’ button. However, this was a proposal that wasn’t accepted by Mark Zuckerberg. Hence, finally, the ‘Like’ button was introduced on the site. This information finds its sources: the main engineer from Andrew Bosworth.
Can the founder of Facebook be blocked on Facebook?
No developer will like to be blocked on his platform. Just like this, even Mark Zuckerberg wouldn’t even like to be blocked on Facebook. This is why you can never block Mark Zuckerberg on Facebook.
You Cant Block Mark Zuckerberg on Facebook
The story of Chris Putnam
Chris Putnam serves as an engineer at Facebook. However, he wasn’t recruited through the normal procedure followed by Facebook? He along with two friends had hacked Facebook in 2006. The situation he created by spreading worms into Facebook profiles couldn’t be solved. At last, Facebook interviewed him and hired him as an engineer. He is popularly known as The First Facebook Hacker.
Countries with the highest user base
The India has the highest user base with about 330 million users. Following the India in United States, having about 190 million users. After this, is Indonesia with around 140 million users. Gone are the days when Orkut was the ruling networking site in Brazil and India. However, Facebook replaced Orkut within less time.
However, it might be surprising and sad for you to know that there are some countries where Facebook is banned. This ban is not temporary but permanent. These countries where Facebook is banned are China, Iran, Syria, and North Korea.
Facebook’s data storing capacity
Facebook has data centers where every minute of data of all the users is stored. From basic profile information to messages, Facebook has to store a really large amount of data. You will be amazed to know that about 300 Petabytes of data is stored by Facebook. (1 million Gigabytes is exactly equal to 1 Petabyte.)
Even if you go to write the history of humankind from day one and store it, you will need only 50 Petabytes. However, Facebook stores about 6 times this data at its data centers.
What happens when Facebook goes down?
Sometimes, like other brand popular sites, even Facebook goes down. It might be irritating for you to see this notification popping for you. However, even Facebook suffers major losses due to this.
It has been estimated that this popular site suffers a loss of about 30,000 USD for every minute when the site would be down. Such an incident had happened in 2014. Facebook had to bear the loss of 429,000 USD when the site was down for only 19 minutes.
Facebook in its early years
This most popular site had to go through lots of criticisms during its early years. From issues regarding its real founder to issues regarding the user’s privacy, Facebook had to stand out of lots of criticisms.
Does Facebook reward people?
Yes, Facebook rewards people who could detect security drawbacks in its products. The person should join the ‘Bug Bounty Program’ and report the bug or issue he/she detected.
When did Facebook reach the trillion-dollar mark?
Facebook was exactly 17 years and 3 billion users old when its valuation became $1 trillion on June 28, 2021. As soon as Facebook reached $1 trillion, it became the youngest company to achieve such a feat!
Some other companies that are capped at $1 trillion includes:
Amazon was founded in 1994 and reached $1 trillion in 2018.
Microsoft was founded in 1975 and achieved the feat in 2019.
Saudi Aramco was founded in 1933 and was billed at $1 trillion in 2019.
Facebook and its ConnectU connection!
ConnectU was meant to be a website that would help fellow Harvard mates to connect with each other. Now, as Zuckerberg was also a student of the same university and good with programming, Cameron and Tyler Winklevoss, Divya Narendra, and others from HarvardConnection approached Mark to join the team. They pitched Zuckerberg about ConnectU, a social networking website that would “make some waves on campus,” as they mentioned in 2003.
Little did they know that Mark would be founding thefacebook.com in the next year itself. In fact, it was after 50 emails that they found that Mark Zuckerberg was working on a different project.
As soon as Mark Zuckerberg launched Facebook it started getting recognition far and wide. Mark was insisted by many to sell out Facebook in 2006 when Yahoo offered $1B for the website but Zuckerberg has other plans.
He was only 22 back then and geared to make $300 million. Furthermore, he raised $15 billion the next year itself despite the pressure. Ultimately, Facebook remained independent to date.
Facebook added “Social” and became a “Social Network”
Facebook was a website and in September 2006, it launched the new “News Feed” section. This news feed officially added the badge of “social” of “social network.”
Sheryl Sandberg took Facebook to new heights
Mark Zuckerberg once said, “I never hire someone unless I’d work for them in an alternate universe.” He took Sheryl Sandberg onboard in March 2008, as the Chief Operating Officer.
Pre-hire revenue – $56 million Present revenue – $28 billion
Sheryl certainly contributed a major part to its success!
Mark Zuckerberg wore a tie to symbolize seriousness
Facebook was in its startup stage when the 2008 recession hit the markets. While in the wake of 2009 Facebook was yet to recover from the financial crash. Mark Zuckerberg has reportedly started the new year with a resolution where he decided to wear a tie to work every single day for 12 months to signify the year as a serious one for Facebook.
He didn’t miss it for a single day!
“The Social Network” catapulted the popularity of Facebook
The Social Network, the movie based on the real-life of Mark Zuckerberg and the birth of Facebook was set to be released in 2010, before which Zuckerberg felt apprehensive of the movie and believed that it would make him look bad.
However, after the movie was released, it was received well and though it didn’t make Mark look entirely good, he didn’t suggest hiding anything. The movie was a roaring success and further catapulted the popularity of Facebook!
Popular pages on Facebook
The most popular page on Facebook is its own official page ‘Facebook‘ itself. It has over 214 million followers. It is followed by the pages of Samsung with over 159 million followers.
The third most popular page on Facebook is the page of Cristiano Ronaldo. This soccer player has over 122 million followers. Mark Zuckerberg ranks fourth in this list with over 116 million followers.
The most popular type of content on Facebook
Millions of photos and videos are posted on Facebook in a minute. However, the most loved type of content is the videos. Each video is shared about 89.5 times more as compared to photos and text posts.
Companies owned by Facebook
To expand its business empires, Facebook has taken over the ownership of various companies. In 2012, Facebook owned Instagram for 1 billion USD. In 2014, Facebook owned WhatsApp for 19 billion USD. Today, Facebook owns about 82 companies worldwide.
How much time is spent by a person on Facebook?
About 58 minutes is spent by a person on Facebook. However, this does not imply that the person will take about 5 to 10 minutes to go through each post. On average, a person spends only 1.7 seconds going through a post. This time is very crucial for marketers as they have to gain the attention of their audience within this small time.
The growth rate of Facebook users
About eight to ten users sign-up to Facebook every second. This is why Facebook is the social networking platform with the highest user base.
Facebook’s engagement time
It had been noted that posts uploaded on Facebook within the time frame 10 p.m. and 11 p.m. EST result in 88% more engagement than posts uploaded at other hours. This has been regarded as the time most fruitful for marketers.
Internet.org
In August 2013, Facebook collaborated with six companies to avail network services better. In some countries, it was even made free. This service is known as internet.org. With about 50 million users from 24 countries, this has become popular among various people.
Internet.org website
Facebook in rural areas
Out of every four people, three people use Facebook in urban areas. However, this does not mean that Facebook isn’t popular in rural areas. About 66% of Facebook users in America are from rural areas.
Conclusion
However, this is not the end. The list can go on and on. It will be even more surprising for you to know that this social media site was used in the formulation of Iceland’s Constitution. Yes, it’s true. Iceland considers Facebook because most of its residents use Facebook.
While countless people are using Facebook, there are even pools of fake accounts. You should always beware and conscious of fake accounts. However, if any suspicious activity is detected, Facebook bans the account. Facebook is concerned about the security of its users. However, it even keeps a watch on the activity of its users for marketing.
Facebook is one of the most widely used platforms. Being present on a social media platform, one should be conscious about their activities. If used properly, Facebook can prove to be a boon.
FAQ
What was Facebook earlier known as?
Facebook was earlier known as Facemash.
When was Facebook launched?
Facebook was launched on 4th February 2004.
Is Facebook Banned In Some Countries?
Yes, Facebook is banned in countries like China, Iran, Syria, and North Korea.
Who was the first person who hacked Facebook?
Chris Putnam is the first person who hacked Facebook.
It’s been ages that every brand is trying to generate a brand value that grabs the attention of their target audience so that the next thing that clicks in their mind is “They want to buy it.” From the car you drive to the deodorant you use; we are looking at the brand value of the product we use. People from around the globe are trying to create a lifestyle ideal, and then we buy those products over others.
Rome was not built in a day: Creating a brand value is not like you can just do it all with money. There are various other factors, and marketers have spent a great deal of time wrestling the idea of developing useful, real-life market strategies. These foundational characteristics are rooted deeply in human wants and desires and act to create a connection between a company, its products and services, its people, and ultimately its customers.
Today, the average consumer is sick and tired of “traditional ads”. People don’t want to be “sold to” by their favourite brands.
If you want to know what are lifestyle brands….keep reading !
But what is the lifestyle brand meaning? The word “lifestyle” is a somewhat broad one, and it means that your company can focus on a range of areas, all the way from fashion, to cooking, or sportswear. A consumer’s lifestyle is seen as the sum of his interactions with his environment.
Lifestyle Marketing | Lifestyle Brands
Lifestyle marketing is a marketing strategy where a product is branded and marketed such that it is perceived to possess aesthetics, ideals, and aspirations according to the people’s wants; which also get identified and revolves around an ideology that gives meaning and purpose to why it exists.
Now marketers have realized that in order to get their brands heard amidst all the noise in the advertising space, they need to take a different approach. Instead of trying to convince consumers to buy their products, these marketers create a seductive aura around their products such that the consumers crave to buy their products and get associated with the brand.
These are some popular lifestyle branding examples that you might have seen:
The athlete, like Nike, Puma, or Adidas.
The thrill-seeker, like Vans, The North Face, or DC Shoes.
The adventurer, like Jeep or Harley Davidson.
The trend-spotter, like Warby Parker, or Dior.
The luxury lover, like Marks and Spencer, Ralph Lauren, or Louis Vuitton.
Why Lifestyle Brand?
Why Lifestyle Brand? | Nike: Just Do It.
In our hectic life, many of us aspire to live a different life with more excitement and thrill. We want to become more athletic, fitter, more adventurous, more rebellious, more fashion-conscious, and the long list never ends. It is this desire to live a different kind of life that lifestyle marketers appeal to.
Lifestyle brands are effective in a way because they work on a deeper understanding level of what their target audience actually wants to do and achieve. Lifestyle brands create the whole idea that using their products or being associated with their brand takes people closer to the kind of lifestyle they want to live. They analyze the experiences that their audience craves, as well as the people, things, and places that inspire them.
Successful lifestyle brands don’t just compile demographic data into a user persona and begin to churn out content, they dissect every aspect of their audience until they know exactly what makes them tick.
A devoted, cult-like following and community around the brand and its products.
An emotional connection with their audience.
Inspire the audience to live a better or more exciting life so that they cultivate the trust and respect of their target audience.
Content and marketing activities are more focused on their audience rather than their products.
Don’t try to sell to everyone, cater for and connect with a niche audience.
How to create a Lifestyle Brand?
How to Create A Lifestyle Brand?
Creating a lifestyle brand is about defining who or what your audience wants to become in the future, and giving them the solution that will help them achieve that end goal. It’s not about designing the perfect running shoe, but convincing your audience that your company will make them a better runner.
One of the basic characteristics that differentiate lifestyle brands from non-lifestyle brands is that lifestyle brands succeed in activating and uniting communities. They market the product as a lifestyle or a part of the lifestyle.
5 Steps to Build A Successful Lifestyle Brand
1. Decide what kind of lifestyle you want to sell
2. Weave lifestyle into your brand
3. Be personal
4. Use content to create experience
5. Build your community
Just imagine standing in your favorite brand’s store. You would think why this brand makes it in my favorite list? Why should I buy this? How is this going to help me or my charisma? With the initial perception of a product should be such that the consumer is convinced by lifestyle branding.
In a way or not, we always try to use our money on things that are actually helping them out with their problems for a longer duration and also, building up their aura. I mean, obviously, a guy with Apple iPhone is more technologically-advanced than one with Nokia 1600. We judge everyone with the brands they wear or their lifestyle. Although this is hard to digest, we live for a better life, and that’s how lifestyle brands help to achieve that.
Lifestyle marketing | Lifestyle Marketing
Tips For Creating A Lifestyle Brand
Lifestyle brands are effective because they appeal to our human need to find a company that embodies our ideals. While there’s no one size fits all guide for lifestyle brand strategy, the following tips could help you to get started on the right track, before you begin your marketing campaign
1. Do Your Research
Always keep in mind that your aim is to define your company as an ideal that can help consumers buy what they aspire for. To step up on that, you should have a clear-cut idea about what those goals really are, and which try doing something unique. When you know what kind of lifestyle brands people like, or what identity they want to build; then achieving anything can be made possible. Make a list of lifestyle brands in your area of interest.
With that information in hand, you can do some research into your marketplace, including:
What kind of competitors you’ll be facing.
How your name, logo, and visual identity should represent your lifestyle.
What kind of brand values your customers respond best to.
Where your customers spend most of their time, and what kind of marketing they like.
The top lifestyle brands have unique personality traits that travel with them wherever they go. So when you do research on what kind of customer you want to appeal, then that should give you an insight into how that type of person talks and interacts with other individuals in their community. This will make it easier for you to adapt your voice to resonate with your followers.
Remember, some lifestyle brands even create their own branded buzzwords and language. For instance, employees at Disney World aren’t called staff members, but “cast members”.
3. Cohesively Demonstrate Your Ideals
The only thing that lifestyle brands are doing better is, they convey a lifestyle that their customers aspire to be. Whatever you decide your lifestyle brand is going to be like, you need to be willing to commit to your ideas for the long-term. Even the methods you use to communicate through your audience might evolve, make sure that your customers can rely on you to embody their ideals, no matter what. For instance, your brand might be associated with luxury, hospitality, or an adventurous nature, but it includes their aspiration; then it’s easy for them to differentiate between every other brand in the market.
Ralph Lauren | Polo | Lifestyle Branding
If you want to create a lifestyle marketing strategy around your brand, you should start by defining the kind of lifestyle you want to sell, then weave that lifestyle into your brand story, engage and interact with your customers, create outstanding, authentic content, and build a community of followers around your brand. People don’t usually buy things, because they need a new pair of boots, they choose that particular brand over others because of the identity it embodies, and the idea it conveys.
Nike doesn’t exclusively market itself to accomplished athletes. Instead, the company encourages everyone to believe that, with its help, they can all be successful in their health and fitness goals.
Consumers view the items and services they purchase as an extension of who they are and what they believe in. Lifestyle brands simply build on that concept, by ensuring that they don’t just sell a product, but a set of values that appeal to their target market. Products come and go, but our underlying quest to find ourselves, and become the people we want to be can remain the same for decades.
At the end of the day, most buying decisions are rarely logical; other than what Indian Mothers make!
