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  • Marketing Strategies of Paytm [Case Study]

    Paytm was established in 2010 and its parent company is One97. Vijay Shekhar Sharma is the founder of the company. Paytm has received a series of funding rounds from popular investors such as the Alibaba Group, Ratan Tata, Mountain Capital, etc. Smartphones with Android, iOS or Windows operating systems have Paytm services available to them.

    What is Paytm?
    Paytm’s Marketing Strategies
    Conclusion

    Full form of Paytm

    What is Paytm?

    Paytm is a leader in the industry of digital payments. Paytm is an Indian mobile app and online service which is used for making payments like recharging your phone or paying your bills and also allows user to transfer money over the Paytm wallet. Debit and credit cards are the modes selected for these transactions. This prompted many to use Paytm as the government concentrated on cashless transactions.

    Paytm or PhonePe: Which One Should You Use?
    The invention of ATM revolutionized the way we exchange and handle money. Andthe advent of digital wallets has put that revolution into oblivion. Why? We nowcarry out transactions without cash or card in our pockets. Digital wallet or UPI (United Payments Interface) was launched in 2015 by the st…
    StartupTalkyPV Vyshnavi

    Paytm or Phonepe, which app meets your requirements

    Paytm’s Marketing Strategies

    Paytm introduces cashless transaction schemes

    The potential market for online marketing as well as cashless transactions has also increased with the growth of mobile phone users in the world. The company has been able to hit the customers with smart phones with its cashless transaction schemes.

    Operating system that supports Paytm
    • Paytm launched ‘Each one, teach one’ to increase cashless payments literacy – Back in 2016,the company had announced Rs. 2100 in scholarship for 10,000 users who help increase digital inclusion and adoption of Paytm and certificates for one lakh further users across all major districts.
    • Paytm had also announced an incentive including Rs. one crore grand prize along with additional prizes like motorcycles, smartphones, laptops and other exciting gifts. All users transacting between 1st December 2016 and 31st March 2017 were eligible to win these prizes.
    • The ‘Scan any QR to pay using Paytm’ scheme has been launched in seven languages which are Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam.

    Paytm’s Cobranding

    Another USP of the company is co-branding. Brand cooperation with businesses such as Uber and Meru Cabs has been successfully developed. Many more reputable brands have been helpful in getting new customers to use Paytm.

    Top 10 Mobile Wallets in India | Online Payment Made Easy
    The globe is seen slowly paving its way towards a cashless society. Frominvoices to cards and now to mobile wallets, this significant transformation hasreduced the weights of bulky wallets. We can pay for any product, transfermoney, make bill payments, and almost everything to do with money from …
    StartupTalkyAvantika Bhardwaj

    Top 10 mobile wallets that are in India

    Paytm’s Promotion And Advertising Strategies

    • Newspaper, transit media and television were the company’s offline communication networks. The Paytm promotions also used digital, print media and radio services.
    • Paytm was made a household name, using a phrase from the catchy word “Paytm karo”
    • The company’s online advertisement strategy is focused on bringing visibility everywhere by sharing their ad on Facebook and Twitter, and even sponsored posts on Instagram and at time’s even Snapchat.

    Paytm’s Discount Offers

    • The biggest selling point for paytm was without question motivating people to use the offers that have been run by the company.
    • Add to these the cashback offers and discounts offered by mobile wallets like Paytm, as well as the reward points and loyalty benefits on existing credit and store cards.

    Events sponsored by Paytm

    • The company was involved in sponsoring a variety of events, tournaments, etc. that gave the brand an immense exposure.
    • Paytm is the official sponsor and supporter of India’s cricket team, which would give the brand worldwide publicity and exposure.
    • The company has got 120 seconds of airtime for each match played on the tournament, and the brands popularity increased during the World Cup has resulted in the launch of new TV advertisements during the IPL 8 season.

    Campaigns made by Paytm

    Here is a list of the successful campaigns and partnerships with leading brand run by Paytm:

    Paytm Karo

    This is one of the key announcements that rapidly gained populism. The company has become active in social media. #PaytmKaro is being added to almost every conversation that is being driven on Facebook and Twitter. The ad rolls out some life situations such as money transfer, online shopping, mobile recharge which are made easy by Paytm services.

    Facebook Live

    Paytm has imbibed its customers with details about the value of user account security and how they are protected against hacking. Paytm conducted a series of live Facebook training series, “Paytm Merchant Connect- Training Series” which turned out to be a great success.

    The Soldier Mobile Game

    It’s become a perfect campaign for technology-friendly people and game lovers throughout the world. The match reveals the battle against the dishonest militias of Spartan Paytm troops. The game targets the mission of the company of protecting its users interests.

    Credit cards

    The card’s use was beneficial when the wallet was successfully used by the company. By using the Username and Passwords customers can withdraw money from their wallet reservations.

    Dabbawallas in Mumbai

    Strategic ties between the business and the competent lunch servers in Mumbai City. These messengers only pay through the Paytm App.

    Auto-start of the SMS for a month:

    Paytm continues to send customers reminders regarding payments.  The messages are intended to notify the customer that the digital wallet can be used to make those payments easily.

    MBA contest

    A contest held for students attending MBA courses are invited to produce a video about the use of the paytm application. The winner will be the person whose videos receive the maximum number of likes.

    Conclusion

    Paytm has successfully induced Indians to rely on the use of cash in regular daily businesses. Instead, people in the country prefer to make digital payments for such transactions. There’s one initiative called Aadat Se Azadi or Habit Free. This is achieved by highlighting problems facing people when dealing with cash. It was also stressed why and how people feel insecure when they go out with plenty of cash.

    Paytm – An E-wallet that rules the world of Digital Payments!
    This post has been approved by the organization it is based on. Nearly 1.7 million people in the world are unable to engage in the formalfinancial system. This imposes adverse effects on saving and investments.Cash-based transactions lack transparency and are also typically unsafe. Paytmbrought …
    StartupTalkyHimaya Presthitha

    Paytm’s success story

    FAQs of Paytm’s marketing strategy

    1. How many users does Paytm have?

    More than 150 million people actively use Paytm wallets for making online transactions.

    2. How many merchants have accepted Paytm as mode of payment?

    3 million merchants accept Paytm as a mode of payment.

    3. What is the process of using Paytm?

    Utilizing net banking, credit/debit cards, IMPS or any other way listed on the bank you have to move some money when you are registered with Paytm. In order to pay you scan the cod or type in the number of the vendor.

    4. How can you identify if a store uses Paytm?

    In addition, the blue Paytm logo can easily be identified. The physical presence of the brand is attributed to the presence of stickers, hanged posters, Paytm posters etc helps users to identify if payment can be made through Paytm.

  • Recreate: A Powerful Video Maker for Social Media Marketing

    One of the most important mediums for content creation across social media platforms is video. There are countless types of videos, audios, text, and effects you can use to create content. However, it is quite a daunting task to start everything from scratch.

    Creating high-quality videos requires a lot of time, effort, and other resources. Even then you can’t be sure of how your audience will react to the content.

    Imagine how easy life would be if you include an AI-assisted video maker in your creation toolkit to get your videos done within a matter of minutes! You will save both time and money that you can re-invest into your business.

    Presenting Recreate…‌‌‌‌‌‌

    Recreate dashboard for video creation
    Recreate dashboard for video creation

    An AI-assisted video creation platform that lets you create high-quality videos for your social media accounts in less than 4  minutes. You can make it an integral part of your marketing strategy that will fulfill all your social media needs.

    Keep reading to learn more about Recreate.

    Recreate – Features

    Pre-made templates

    Recreate offers users more than 300+ custom made, professionally designed templates to get started with video content creation.

    Recreate has a collection of more than 300+ professionally designed templates
    Recreate has a collection of more than 300+ professionally designed templates

    Turn content/links  into videos

    One of its best features is that Recreate helps you directly convert your articles into compelling social media videos. It helps you choose the right music, pick the best pictures and dynamically change the text so it’s not covering any part of your video.

    Customize with Recreate’s AI

    Change the theme of your videos with a single click to match your branding goals. You can change color, text, images, and fonts.

    Integrate high-quality media into your videos

    With Recreate, you get access to over 2 million+ royalty-free stock images, audio files, and videos. It aggregates content from multiple stock providers so you can get the most out of a single platform

    MotionGility – Success Story. MotionGility is an Animated Explainer Video Production Company
    Video marketing is the new trend. An explainer video can do wonders incommunicating about any product to the target audience clearly and in aninteresting way. According to a study conducted by ‘Video Rascal’ (a New Yorkbased company for creating animated marketing videos), 85% people are morelik…
    StartupTalkyChayanika Goswami

    Recreate – Platforms

    LinkedIn videos – Create professional LinkedIn videos within minutes. You can create various types of videos depending on your marketing strategies like brand awareness videos, product descriptions, shout outs, and testimonials.

    You can also customize your videos with your own branding and logo. Increase the number of likes and shares by sharing your brand’s journey with your audience

    Instagram and Facebook videos –  Videos on Instagram and Facebook generate the highest ROI. From creating stories to engaging ads that will hook your users, Recreate is the ultimate video creation platform

    YouTube videos – Create YouTube videos like reviews, instructional videos, as well as business and influencer videos in minutes. Recreate lets you create memorable intros and outros that will definitely increase your audience’s engagement.

    Blogs – Make your blog stand out by creating content both in the text as well video formats. Your viewers will get to enjoy content in both formats which will result in more engagement.

    Slideshows and presentations – Create slideshows and presentations with Recreate’s easy to use drag and drop interface. Add animations and text to your presentations to make t more effective.

    Promotional videos – Create stunning videos that your customers love. Stand out from your competitors by creating videos with graphics, animations, colorful text, and a strong call to action to sell your products effortlessly.

    Business and marketing videos – Create videos to boost your business, increase sales and drive more traffic to your websites based on your marketing strategy. You can incorporate your own brand and logo to increase your sales. The best part is that you don’t need any technical knowledge or video-making experience to use Recreate.

    Top 10 Effective Social Media Marketing Tips | Best Social Media Marketing Tips
    Social media is a digital world with limitless marketing exposure. Whenever wevisit a social media platform, we see brand commercials popping on our screens.Why is social media such a big deal for advertisements? Well, the truth is social media platforms like Facebook, Instagram, Twitter,Pintere…
    StartupTalkyTanusha Verma

    How to use Recreate

    Sign in and choose a template

    • Choose a template from Recreate’s collection of pre-designed templates.
    • Use the article to video feature to create videos out of your blogs
    • Or, use blank templates to create your own designs.

    Upload

    • Use Recreate’s drag and drop editor to upload media content in a single click
    • You can also pick up media from over 3mn+ royalty-free collection

    Add shapes, text, and animations

    • Add shapes, masks, and texts. Customize them in any size and color of your choice
    • Add animation to your asses to create content that stands out from your competitors

    Add transitions and music

    • Recreate offers a collection of royalty-free music you can choose from
    • Add transitions to your videos to give them a professional touch

    Preview and download your video

    • you can preview your video and make any changes you require
    • Finally, download and share your videos to get higher conversions and engagement.

    Recreate – Pricing Plans

    Recreate – $59 Starter Plan A

    • Unlimited Premium Templates
    • 60 Videos/month
    • Media 1M royalty-free
    • Resolution: 720 & 1080
    • Switch Aspect Ratios: Landscape 16:9, Vertical 9:16, Square 1:1
    • Brand Presets: 1
    • No Recreate Branding/Watermark
    • Upload Logo
    • Fonts 40+
    • Upload Media = Per File: 350 MB and Total: 5 GB
    • Audio Tracks: 250+
    • Help Center Access & Chat Support
    • Non-Stackable

    Recreate – $99 Premium Plan B

    • 120 Videos/month
    • Brand Presets: 5
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 30 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – $149 Premium Plus Plan C

    • 90 Videos/month
    • Media 3M+
    • Brand Presets: 5
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 20 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – $399 Unlimited Plan D

    • Unlimited Videos/month
    • Brand Presets: Unlimited
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 40 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – FAQ’s

    How to download this product?

    Recreate is an online SaaS tool. After completing your purchase, you will receive instructions in a document. Follow the instructions to activate your subscription

    Is lifetime access available for this product?

    No, lifetime access is not available. You will get a ‘3-year’ subscription to the Basic and Premium plans for this product. You will have to renew your subscriptions after your plans expire.

    How to receive updates and are these updates free?

    You will be able to receive updates for the software online free of cost.

    How many users can use the license ley/coupon code?

    Only 1 code per user is available.

    Can this product be accessed on all devices?

    No, this product only works with Windows and Mac desktops.

    Is support available for this product?

    Yes, Recreate has free support available at support@recreate.ai

    ‌‌

  • Digital Marketing Strategies for Real Estate agents

    Real estate is one of the most competitive markets on the planet. One of the biggest challenges of being a real estate agent is to be found by homebuyers. You may be new to the industry or you may have some experience as an agent, and finally want to establish your presence online.

    But as a real estate professional, you may not have time to test your online strategy as well as manage your business. When you focus on your business, you might ignore your online presence or it might not be suitable to your needs.

    So what can be done?

    Let’s face it. After 2020, this industry has become even more tighter and marketing strategies that were useful just a few years ago might be on shaky ground now.

    However, it’s time to break the cycle. The first and foremost thing you need to balance your time between your business and your online presence is a solid marketing plan. A plan that you can execute every single week and within minutes, will keep you from falling back into the vicious cycle.

    This step-by-step marketing guide will help you generate leads, turn them into paying clients and help people buy or sell homes.

    Top 10 Viral Marketing Campaign Analysis and their impact on Startups
    I was spending some time in the virtual world with Facebook[/facebook-ads-dropshipping-business/] today, suddenly there was this offer tobuy some interesting household [/facebook-ads-dropshipping-business/] goods.They seemed reasonably priced too! Then after a few minutes, there was anotheradve…
    StartupTalkySeema Banerjee

    Strategies for successful marketing

    Step 1: Who’s your audience?

    The first step of execution is to find out Who your target audience is. Before going forward with any marketing plan, you need to segment your audience. For instance, you may come across buyers who are willing to buy a space right now, or some who might be buying a home in a few months.

    The key here is to provide information to buyers and sellers that is relevant to their stage in the real estate process. If your marketing message tries to appeal to everyone in your database, then it is likely that your message will be ignored.

    Step 2: Which platforms should you use?

    The short answer is, everywhere. Omni platform marketing works wonders for people who want to build a marketing strategy from ground-up.

    After you have figured out your audience, it is time to communicate your ideas with them. So, the more platforms you use to out up your message, the more leads you will generate.

    However, if even you market the same thing, it is important to tailor your message for each social platform. For example: A great twitter post might not be as effective on Facebook or LinkedIn.

    So how do you make your content relevant on Facebook? You will want to use hashtags and tagging brands to increase engagement. On LinkedIn, you might want to include stats and data and use a research-focused approach.

    10 Techniques To Get Noticed On LinkedIn
    LinkedIn has been a great platform for offering jobs to millions of peoplearound the world and has a great user base globally. Founded in May 2003 by ReidHoffman, it’s main aim is professional networking. It creates an Eco system inwhich a person seeking job posts up his or her CV and an organiza…
    StartupTalkyYash Raj Srivastava

    Step 3: Create a real estate website

    If you are serious about your real estate business, then this should be a no-brainer. The centerpiece of your marketing strategy should be your website. How else will people find you, after all?

    A good looking website will show your customers that you are a professional as well as help you rank better for local search terms. Most people will visit your site to see home listings either for buying or selling. Make sure that your website is up to date with photos and information, like the address, nearby locations, transport details etc.

    This section must be easy to browse and should load quickly. Overall your site must be responsive and as speedy as possible. The faster your website loads, the likely you are to lose clients who are impatient to wait for the information. Having a minimalistic website with clear site navigation will be a big help in keeping users on your website.

    Finally, it is important that you provide your contact information and in such a way that it can be found within mere seconds. You might lose valuable business if your customer decides to leave your website because they couldn’t find your information.

    Step 4: Establish an online presence

    After you set up your website, the next step is to establish your online presence and one way of getting your name “out there” is being active online.

    The key to great marketing is, momentum. The ultimate marketing plan for a real estate agent includes weekly content and marketing campaigns for each life cycle in the real estate journey like, coming soon, just listed, just sold etc.

    For instance, before you even list a space or house for sale, you can create a buzz amongst your clients with a “coming soon” campaign. If you are lucky then you might even get the home sold before listing, and can start a conversation with potential buyers as to what they are looking for.

    Another way to engage with your audience is to establish yourself locally, by commenting on blog posts, forums and groups about real estate. Include a short write-up about your services on your comments and you might convert a simple reader to a potential customer. However, avoid spamming links to your website or anything that is not relevant to the conversation. You want to be insightful and helpful, and not annoying while you conduct your business online.

    Step 5: Nurture leads through E-mail Marketing

    This final step will take your casual customer base of FB, Twitter or even your website and convert them into paying clients. That’s the end result a real estate agent should be looking for and it only takes 5 steps to get here.

    The best way to build an email-list is to ask permission from your clients once they sign up on your website. Having pre-written automated emails that go out when a lead does something specific will help you tremendously. As email-marketing has very high open rates, you can use it to engage and re-engage your leads.

    Welcome emails – Welcome your customer once they sign up. You might lead them up to your website and offer them exclusive first-time deals to instantly nurture your relationship

    Information request emails – Did a house that meets your client criteria pop up on the market? Then send them an email attached with pictures. You can send multiple people the same email, and with email automation you can personalize it to each buyer individually without spending anytime.

    Re-engagement – If someone inquired about a house that they are willing to buy but aren’t responding to your calls. You can send them an email exploring their options to see if they are still interested in buying.

    Email newsletters are another great way to keep your leads informed about the market. Tips for buying and selling, new listings in the area, or links to your blog posts and videos will allow you to send the right information to the right person.

    The Bottom Line

    Each marketing strategy is personalized. It all starts with knowing who your audience is, engaging with them and finally converting them into paying clients. Optimizing your website and having a marketing strategy every week will help you not only minimize the time you spend online but will let you focus more on your business.

    A poorly thought out marketing plan could be costly. No matter what strategy you choose to use, never expect a quick return. As the age old adage goes, Slow and steady wins the race.”

    If you use the proven, real estate marketing strategies in this article, you will get more leads, close more deals and your entire approach will be cost-effective.

  • Promo Republic: All-In-One Tool for Your Social Media Accounts

    As time goes by, the number of social media platforms and their complexities only grow more. It becomes a hassle to login into each platform and promote the same content very single time.

    But what if I told you that you can create content in one place and promote it on multiple platforms?

    This is where Promo Republic comes in. To keep your social platforms fully engaged and save you time, Promo Republic can do all those things instantaneously.

    So let’s start with the basics

    What is PromoRepublic?
    PromoRepublic Perks
    PromoRepublic Services
    How to Run PromoRepublic on Autopilot
    PromoRepublic – Pricing Plans
    Conclusion

    What is PromoRepublic?

    Promo Republic is a social media marketing tool where you can manage everything about your social media accounts. Whether you are an individual or a business with a long list of clients, Promo Republic allows you to manage all their accounts individually.

    It minimizes the time and effort you put into social media by providing automated tools and over 100,000+ post ideas for you to share, edit and boost your brand.

    PromoRepublic offers over 7500+ templates and 100,000+ images
    PromoRepublic offers over 7500+ templates and 100,000+ images

    Using this tool you can link up to 6 different social accounts like:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Google My Business

    Promo Republic has a strong design-centric focus. Unlike other social media management platforms, you need not open external graphics software to design evocative posts. It has its own canva-like editor allowing you to create beautiful designs as well as set up a schedule to share them with your subscribers.

    In terms of users, it has no boundaries. From freelancers and small businesses to franchisors and multi-locational brands, Promo Republic caters to businesses of all sizes. It also suggests a posting schedule for each of your social networks, which can be easily modified to suit your marketing goals.

    Best Business Ideas To Start In New Year – StartupTalky
    Many people are coming forward to start their own business. Especially in thenew year people are always thought to start a new business. Some business ideasneed a little bit of capital investment while some are very much affordable.Also, there is some person who wants to start business apart from…
    StartupTalkySouvik Dey

    PromoRepublic Perks

    1. Ready-to-use content or templates for different niches like-

    • Facebook covers
    • Promotions
    • Quotes
    • Motivation
    • Mini contests
    • Greetings
    • Did you know facts,

    And a lot more!

    2. Statistics per post shared via Promo Republic include

    • Likes and comments
    • Shares
    • Visits
    • Clicks
    • Advertising views
    • Organic views

    3. Easy to use graphics editor

    If you feel like flexing your creative muscles, then you will love this. You can either choose from a variety of pre-designed graphics or you can simply open up a blank canvas and start from scratch.

    4. Launch your marketing campaigns on Autopilot

    • Save time
    • Increase social presence
    • Increase customer base

    PromoRepublic Services

    Bundled with a plethora of content promotional tools and services, Promo Republic comes with

    Events Calendar: Create posts for holidays, festivals, events and many more

    Photo stock Integration: With over 100,000 free images to choose from.

    Team Collaboration: You can also add team members that will help you optimize your posts efficiently

    Schedule your content in advance by time and frequency to keep your audience engaged
    Schedule your content in advance by time and frequency to keep your audience engaged

    Scheduling Tool: If you want to promote a specific event, or maybe even a holiday then you can schedule your post so that it can be shared at the right time to get maximum engagement.

    What is Customer Engagement?
    Customer engagement is the key to sustaining growth for SaaS[https://startuptalky.com/tag/saas/]companies. SaaS businesses must aim toeducate and entertain their users to boost satisfaction and retention. You want customers [https://startuptalky.com/tag/customers/…
    StartupTalkyRishabh Rathi

    How to Run PromoRepublic on Autopilot

    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.
    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.

    All you need to do is follow these three simple steps –

    • Fill out a form after which a social media agent from Promo Republic will contact you about your brand and business.
    • After finishing up the inquiries, your calendar for the whole month will be flooded with articles, videos, tips, events, posts and infographics. In a short span of time, you will have a curated monthly campaign ready for you to launch.
    • Once these posts are scheduled to your different social media accounts, you will get full rights to edit and approve the content before it gets published online.

    And finally, you will receive a monthly statistics report for each post explaining the growth of your customer base.

    PromoRepublic – Pricing Plans

    As a SaaS platform, Promo republic is accessible on a monthly basis. It has four paid plans after a 14-day trial of the Starter Package which includes content calendar, graphics editor, and access to thousands of templates. The figures given below are monthly payment options, but if you will receive a 20% discount if you go for the annual package.

    Solo – $9/month

    3 social profiles excluding Pinterest, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and 0 team members.

    Standard – $49/month

    10 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and separate workspace for each client

    Professional – $99/month

    30 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, 15 team members/clients and can add up to 30 additional social profiles and 15 members for $49.

    Advanced – $182/month

    Custom social profiles and team members, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, platform on your domain and interface branded just for you.

    In addition, you can also buy a content bundle containing 20 unique templates tailored for your business, starting at $149.

    But if you just want to get the life time access of PromoRepublic at the lowest price, click below

    Conclusion

    If you find creating share-worthy social posts challenging, then Promo Republic will be ideal for you. Compared to other media management tools, Promo Republic is relatively easy to set up.

    You can either create your designs from scratch with the graphics editor or store ready made designs for further use and modification. Even the most artistically challenged person will be able to create an impressively designed post.

    Using Promo Republic will help you create quality content and get the most out of social media marketing.

    As of today, there is no proper alternative to Promo Republic. Most tools either edit graphics or simply schedule your posts, but rarely can do both.

    So save yourself and business some time, by exploring Promo Republic and all that it has to offer.

  • Why Google & Facebook want to stop service in Australia

    Google and Facebook play huge important role in every users life. Google started as a search company, but now provides more than 50 services, from e-mail and online document production to mobile phone and tablet apps. Strong financial results from Google reflected the rapid growth in general and in Google’s popularity. Some of this success was due to a shift in publicity spending to the Internet and away from conventional media such as journals, magazines and the television industry. Facebook is the most widely used social media platform in the world, with more than 700 million worldwide users. A small group of individuals were first and foremost associated with the same interests behind the construction of the site. It was not long before the website opened to people all over the country and then around the world, resulting in the expanded user base today.

    Google and Facebook has threatened to stop its service in the Australian market if a new law governing its relationship with news publishers go ahead.

    Reason why Google and Facebook are deciding to pull out of Australia
    If the services come to an end could it really affect people?
    Could this set a global precedent?
    Alternatives of Google
    What does Australia want Google and Facebook to pay?
    Conclusion

    Reason why Google and Facebook are deciding to pull out of Australia

    Google & Facebook faced a backlash from Australian business community

    A new law is being passed down where major tech giants are to pay news that appears in search or shared on their platforms.

    The proposed law would require Google and Facebook to have commercial agreements with every news organization or to enter a forced arbitration.

    The regional director stated that if this version of the code became law, they would not have any real choice but to end Google Search in Australia. While Facebook sated it would block links to new articles in its popular news feed. Both companies have suggested optional alternatives rather than mandatory codes that the Federal Government has not approved.

    The tech giants must have felt strong when they were backed up by the US authorities and called on Australia to cancel the legislation proposed.

    But to this Australian Prime Minister Scott Morrison said that they would not respond to threats.

    In Australia, both businesses make immense profits, but condemn their limited amount of tax. Facebook Australia reported receiving nearly $674 million in 2019 from Australian advertisers, but paying less than $17 million. Google did well, $4.3 billion in 2019 and less than $100 million is paid.

    A Complete to Facebook Marketing Strategy | Facebook for Marketing
    Facebook is a social networking tool that allows registered users to share theirday-to-day life with friends with whom they are connected. These include sharingof photos, statuses, locations and videos. It also allows the creation offeatures such as pages, events, and groups that help in the adva…
    StartupTalkyParnas Ghosh

    Facebook Marketing Strategy

    If the services come to an end could it really affect people?

    Experts and industry representor’s suggest that if tech giants would fulfill their threats the millions of consumers would face impact from irritation, to even more inaccurate details and to possible health risks.

    Small companies depending on Google ad words promotions to locate people will also become unsure.

    In 2018 a writer for wired magazine spent three months just using Bing exclusively and concluded it worked fine almost every time. But when it came to finding specific articles he struggled because the techniques he had learned for search using Google didn’t deliver.

    How Google Became A Globally Well-Known Brand
    Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers. In addition, 2012 acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone. Google’s …
    StartupTalkyKrishna kumar

    Google also powers services like Gmail, google maps and YouTube among others. It wouldn’t just affect the ability for people to search but also other apps linked to Google as google is seen as an essential to many consumers.

    Could this set a global precedent?

    Australian Senator Rex Patrick asked Google that it’s going to worldwide and are they going to pull out from every market? But, including Facebook, Google and other impacted companies are headquartered in the United States. And the US government, at least its previous administration, urged Australia not to ‘stretch’ the new rule, warns that it has long lasting negative consequences.

    Google has left the country before due to the local laws but in different scenario.

    Since a 2010 row on suspected Chinese hacking in which it stopped censored search results for Chinese users, Google has been largely not available in mainland China.

    In Europe, a controversial new EU rule on copyright says that search engines and news aggregators should pay news sites for links.

    Google and France stuck an agreement

    Editors in France agreed with Google this week on how it could work. But only a handful of such agreements with exceptional French newspapers have been signed – making them somewhat different from the much more rigorous Australian ventures.

    Google & Facebook were asked to pay more tax by Australian Government

    Alternatives of Google

    • Bing – The default Microsoft Edge search engine is the second biggest after Google, but in spite of being around 11 years old, it only has 3,74 percent of the web traffic in Australia.
    • DuckDuckGo – This search engine is known to be ‘anti google’ and does not collect personal data and claims to use 400 sources to return search results
    • Swisscows -Family friendly, 2014 launched search engine that filters pornographic and abusive search outcomes. Also, personal information is not kept
    • Ecosia – It notes that ‘every search with Ecosia literally removes 1 kg of CO2 from the air.’ Launched in2009, it provides 80 percent of income to NGOs.
    • Yelp – Australian search engine that deals with local companies including restaurants, doctors, beauty salons and bars

    What does Australia want Google and Facebook to pay?

    It is undecided just how much money is at stake. The proposed legislation includes consultation and arbitration, leaving the issue unresolved–if Google cannot negotiate with a news agency, a judge would determine what ‘fair’ means. Yet the government has said it needs “fair” fees to news organizations, which in the last 15 years saw a three-quarter decrease in print advertisement revenues. In comparison, digital advertising has increased significantly on major platforms including Google and Facebook.

    Conclusion

    The media titan Rupert Murdoch, who owns News Corp, was born there. Australia is an involved media industry. His networks, including public broadcasters like ABC News in Australia, will benefit from this new law. After 2014 the budget of ABC has been decreased by hundreds of millions of dollars and reduced programs. Local Newspapers have been hurt in the demise of advertising, there are more than 125 regional news outlets online earlier this year, leading to hundreds of job losses. And local newspapers have also lost coverage.

    FAQs

    1.What are the issues between Google and Facebook with Australia?

    Google will disable its functions if Australia forces its new laws on Google and Facebook which requires them to pay local companies for sharing content.

    2.What are the changes in laws did Australia make?

    Australia is on its course to strike a deal with Google and Facebook where its required for them to pay local publishers and broadcasters for sharing content.

    3.How many Google users does Australia have?

    Australia has 83.6% traffic originating from Google. Around 20.23 million users use Google.

    4.How many Facebook users does Australia have?

    Australia have 11.23 million users from Facebook.

  • Privacy Focused Messaging Apps you should use in 2021

    We all have private discussions, yeah, private! If it’s an embarrassing story, a bureau gossip, or opening your emotions, and the last thing you expect is someone to see or use your messages to serve your ads. You can leave anything exposed unless you use an encrypted chat program.

    As per the most recent update of 2021: WhatsApp now holds the freedom to share its collected data with users across the wider facebook network, primarily in order to boost Facebook advertising and product experience, described as the fifth most protected message app below. We retained this program on our list with more detail on the current data sharing policies and at the discretion of the reader, we maintained its protection status. For more information, see the WhatsApp section of this article.

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    What do you mean by Secure Messaging?

    What is Secure Messaging
    What is Secure Messaging 

    You and your customer login to an encrypted folder where the messages are stored by secure messaging. You and your client can only read documents in an encrypted folder.

    When a client logs (records), opens (records) and replies (records) to a request, all the activity is accompanied by the activity. This provides you with proof that your customer reads and answers your message if necessary.

    Privacy focused Messaging apps can be used to exchange confidential information. You and your client can be saved and encrypted independently in the cloud and available whenever necessary. They may be electronically distributed and registered without transmitting details on the web or by posting.

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    StartupTalkyMeghashree Das

    Here we enjoy the benefits of today’s best secure Messaging apps:

    1. Signal

    Signal Logo
    Signal Logo

    Many millions use Signal for immediate, unrestricted and encrypted communication, as it is considered as one of the safest messaging applications on the market. Signal secure message is one of the few software that is still accessible for its privacy-preserving technologies, which means that a non-intentional receiver does not risk exchanging moments or transferring messages.

    Signal will modify the default SMS app, but simple SMS texts are not encrypted – you and the chatman must have the Signal enabled, or the Signal does not have enough power over both sides of the message to allow the encryption feature to function properly.

    Features:

    • Conducts group talks, text messages, voice, video, paperwork, and images
    • Appears to offer disappearing messages (with a timer)
    • Protocol signaling
    • Stickers encrypted
    • Media view-once

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    2. Whatsapp

    WhatsApp Logo
    WhatsApp Logo

    Whatsapp is one of the most popular chat applications with more than 1 billion users. It is simple to use with features including file sharing, gifs, and even desktop support. The strong encryption protocol by Open Whisper Systems Signal, the industry standard, is still used.  The encryption features Perfect Forward Secrecy (PFS). This helps WhatsApp to save their messages in a manner that allows them to be backed up to the server by iOS or Android. Even if someone tries, in any way to break the key to your confidential chat, they can only see the last message that you received.

    What will give you a break when it comes to using this app is, of course, Facebook-owned and that means that you add to the processing of data from the largest social network in the world. Facebook cannot read your message, but it does log other details about you for the purposes of the ads (end-to-end encryption avoids it), such as where your phone is located.

    Feature:

    • It is currently used by your contacts already
    • Quite secure standard encryption
    • Free video calls using an Internet connection instead of voice minutes using a cellular plan to prevent the fee.
    • Camera built-in
    • Sharing of report

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    3. Telegram

    Telegram Logo
    Telegram Logo

    Telegram is a common forum for strongly encrypted chats. End-to-end encryption of phone calls and group chats (if both parties have Telegram). The possibility of autodestructing texts, folders, images, and videos is available for a period of time after sending and receiving them. It also has texts that self-destruct.

    For a more protected messaging experience, users can use the advanced app settings to allow secret chats, which would require you to remove messages from the app across the secret chat if you want to. These types of chats are computer specific, meaning only your device of origin allows you to view them. You can still have hidden chats if your computer is safe.

    If you’re looking for more of a messager’s bells and whistles like stickers and audio notes, and even simple tools for picture and video editing, Telegram is a decent option. Only make sure the hidden mode is enabled for the safest post.

    Features:

    • Connection secure
    • Usage of minimum data
    • Messaging anonymous
    • Enable protocol and API
    • No limitations on media size and chats
    • The capability of managing groups of up to 200,000

    The Comparison Between WhatsApp And Telegram
    Currently, there are so many messaging apps and services are available. But this field becomes a bit narrow if privacy and security are your main concerns. WhatsApp and Telegram are considered as the major apps in instant messaging apps. Let us discuss more about these two messaging tools.
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    4. Wickr Me

    Wickr Logo
    Wickr Logo

    Wickr is one of the few fully private encrypted chat applications. This application enables users to connect independently or in groups through entirely encrypted text messages, voice messages, and memos with others. Instead of just a chat app, Wickr can be a platform for teamwork, as you can share screens, locations, and the status online.

    When you log, Wickr does not use an email address or a phone number, meaning the user information is not collected and that the app has no access to it. The default encryption is activating, so every user that uses Wickr has access to transparency reports.

    Beneficence, Wickr ME can safely preserve the privacy of this platform, because it does not log IP addresses or Specific System ID or record user metadata. Centered on its anonymous username, the app characterizes its customers.

    Wickr is just not so famous as Signal(#1) or Telegram(#3) is the only drawback. It was originally conceived by corporations and companies and was thus not as widely marketed for daily people.

    Features:

    • No user data or metadata is obtained
    • Locates all files and messages
    • Safe transmission of images, videos, and files (free plan: 1GB file transfer)
    • Develop teams and networks to represent your business
    • Stable online status and screen sharing
    • Data retention for up to 30 days
    • Pro edition deals for corporations

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    5. Threema

    Threema Logo
    Threema Logo

    Threema, a networking application such as WhatsApp, seriously takes safety and encrypts all data, including texts, files exchanged, and even status updates. You don’t even need to type a number or email address to set up an account. This creates a much more anonymous dimension.

    The fact that Threema is open-source and does not log IP Addresses or metadata that help trace or profile users makes Threema one of the better choices. However, Threema is not a free app, and neither is it a free trial. Unlike the aforementioned applications.

    Threema goes a long way to make sure that secure communications are the keystone of many message services. Therefore, the data that travel through them are automatically discarded as they are sent without any contact information being stored on their servers.

    Features:

    • Connection protected
    • Minimum use of details
    • Messaging anonymous
    • Cover and use passwords to secure private talks
    • Check contacts by QR code

    6. iMessage

    iMessage Logo
    iMessage Logo

    iPhone users already know iMessage and it’s an exclusive Apple service, but it’s always worth remembering as we talk about Whatsapp in 2021. It is a clear reason: Apple more often than not gets to know the privacy game correctly.

    The most significant security issue for consumers is the iMessage backup to iCloud. Messages saved in the cloud are encrypted via Apple-controlled keys such that messages can be exposed if the iCloud has been compromised at all. However, the alternative is to stop saving private messages for improved security controls on web-based sites like iCloud.

    Features:

    • Mute or leave group chats updates
    • Block contact numbers
    • iMessages backup via iCloud
    • Size Settings for iMessage
    • For connecting with other iOS or maOS users, the Internet is used instead of a phone network
    • “Read Receipts” command
    • Default encryption enabled

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    7. Viber

    Viber Logo
    Viber Logo

    Viber is one of the oldest messaging applications and continues to be one of WhatsApp’s top alternatives in 2021. All Viber messages are encrypted from end to end and can be configured with a timekeeper in self-deletion mode. The app also features the function of a confidential contact to aid you in chatting the identity of other users by exchanging private keys. So, if your friend updates your account information in the future, Viber will update you.

    The organization has improved its play when it comes to end-to-end encryption when only single messages have been encrypted, but group chats now often have E2E covered.

    Features:

    • Calls with HD video
    • Chat extensions are used to browse through web pages without ever exiting chat for GIF’s, photographs, restaurants, etc.
    • Confidential contacts confirm identity by sharing hidden codes with whom you are communicating
    • Instant message
    • Voice message instantaneously

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    Conclusion

    The fact that the old, big-name platforms have no robust privacy has contributed to the creation of new applications with more security features. Day after day in our technologically linked world, headlines about security threats come out, but we are compelled to be more vigilant about the risks of identification and data theft.

    Although all of the security applications listed in the article have encoded messages end-to-end, it is clear that messages will synchronize between a multitude of devices and platforms as well as multi-mode communication (voice, text, video). You can only select which one to use by calculating the additional features that are the most important to you.

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  • BotStar – Easiest Way to Create Your Own Chatbot

    Imagine a situation where you just kicked off your online business or brand and it is finally blowing up. You have already spent money on hiring staff but are still stretched too thin to deal with your customers.

    Any good business owner knows that a frustrated customer who once leaves, might not come back again. So how do you deal with an ever-growing customer base as well as manage your already overloaded messenger situation?

    Well, I have a solution for your troubles. What you undoubtedly need to streamline your business and user’s experience is BotStar.

    BotStar offers a fully customizable platform to build A.I chatbots
    BotStar offers a fully customizable platform to build A.I chatbots

    In the digital world, technologies come and go but there are a few that are so revolutionary that will stay forever.

    Chatbot technology is one of these rare revolutionary technologies that has taken over the internet. From FB pages to blogs, and e-commerce websites, bots are used everywhere.

    Even if you are a digital marketer or have a team of people to work on your website, you cannot simply expect them to interact with each and every customer and their queries as it consumes too much time and energy.

    But now, imagine having interactive chatbots that do your job for you by turning fans into subscribers, leads into buyers all around the clock whether you are online or at the beach.

    This is what BotStar offers its users, freedom from routinely simple tasks so that you can focus your energy elsewhere.

    So let’s dive in and look at some of BotStar’s features, and pricing plans so you may get a better understanding of the software.

    What is BotStar?
    BotStar – Features and Benefits
    How to use BotStar?
    BotStar – Pricing
    FAQ’s for BotStar’s Integration

    What is BotStar?

    An intuitive full-fledged platform, BotStar is a tool for building chatbots. Potential clients who visit your website often require a lot of details before they are willing to give you their information. They need to understand what you are offering, why they should trust your brand, and finally what they can expect in return for availing your services.

    Generating a steady flow of leads is always the priority for any business but it’s not always easy to do so. It will either cost you a lot of money or time, and sometimes both. But having a dedicated chat bot building platform that lets you code as well as design in a simple process, might just be the thing your business needs.

    Follow the next part of my review to learn more about its features and plans

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    businessman, and philanthropist. He serves as Facebook’s president, chie…
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    Story of Mark Zuckerberg

    BotStar – Features and Benefits

    Cloud-based – BotStar is accessible and can work from any device whether you’re working on your laptop, tablet, or even your phone. There’s no need to download and install either.

    Easy to use – If you’re not proficient with technology or coding, then you need not stress as it’s precisely why BotStar is so popular. With very little input you can control and customize this software to your needs.

    Powerful visual editor – Unlike other chatbot management tools, BotStar enables you to build unlimited leads without any restrictions. You can edit and design to your heart’s content with an efficient drag-and-drop editor.

    Keyword AI – Your customers don’t even need to type in their full query as BotStar comes with an intuitive AI that automatically matches keywords with a pre-loaded response.

    Pre-designed templates – 50 high quality pre-designed templates for you to choose from. These are also available over different niches, ready to be used.

    Automate E-commerce – Gone are the days where you had to manually customize your galleries and orders. You can simply automate the process with BotStar.

    Mass broadcasts – Blast your customers with new deals and offers at will. Such tactics usually tend to have high open rates.

    Full customizations – Insanely flexible and customizable bots as you can add images, videos and even have time delays in between responses to humanize your chatbots in a natural way.

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    f…
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    How to use BotStar?

    Follow these few simple steps to set-up your chatbot on BotStar:

    • Step 1 – Create a new bot
    • Step 2 – Choose a template for your bot
    • Step 3 – Set up Bot name, Avatar and Language
    • Step 4 – Link your FB page to the bot
    • Step 5 – Customize your messages as you see fit
    • Step 6 – Publish your Chat bot
    • Step 7 – Relax, while your bot does all the work!

    BotStar – Pricing

    BotStar is available for the initial price of $47 which is pretty cheap compared to a chatbot developer who might charge from $40-60/hr. But if you need more options you can check out the options below

    1. BotStar – Deluxe Upgrade ($67)
    This package gives you access to all the features without any restrictions. 20 chatbots and double the number of virtual assistants that you can add to your dashboard.

    • Mass comment to replies with a single click
    • Get better results with 20 chatbots
    • Can be connected to over 1500 apps
    • Save time by connecting directly with your team in the BotStar dashboard

    2. Platinum Upgrade ($67)
    One time purchase and you get the following:

    • 30 chatbots to scale up your business
    • Advanced A.I technology will enhance your conversion rate and increase engagements
    • Unlock multilingual chat bots
    • Fully customizable chatbots with developer tools

    3. Training Bootcamp ($ 97)
    Step by step training course on how you can approach and close business clients. How to use BotStar for local business guides.

    • Section 1 – Promoting BotStar to local businesses
    • Section 2 – Setting up BotStar Chatbot
    • Section 3 – BotStar integration
    • Section 4 – Defining audience in BotStar
    • Section 5 – Creating automated campaigns
    • Section 6 – Generating traffic, leads and sales for any business
    • Section 7 – BotStar marketing
    • Section 8 – BotStar chatbot design best practices

    FAQ’s for BotStar’s Integration

    How can I use the Dialogflow in my chatbot?

    To be able to use the Dialogflow feature inside BotStar, you will need to:

    • Enable Dialogflow in Integration (Bot Builder > Integration)
    • Have at least one Agent inside your Dialogflow account.
    Dialogflow Integration dashboard
    Dialogflow Integration dashboard

    Why can’t I find the new Intent/ Agent which I just have created in my Dialogflow account when setting up the configuration in the Dialogflow block?

    If you can’t find your Intent/ Agent, please reload the BotStar page again or click the “Load new Agents” button in Integrations (Bot Builder > Integration) to reload the data.

    The reason why we need to reload the data is that you may have created the Agents or Intent after integrating Dialogflow with BotStar, so the data haven’t been transferred from Dialogflow to BotStar yet.

    Dialogflow Agent settings
    Dialogflow Agent settings

    I have created a new agent inside Dialogflow, but the result when I test the “Confirmation block” is not like what I expected. The data is wrong. How can I fix that?

    I would like to explain that this situation usually happens when this is the first time you have used the Dialogflow block inside BotStar.

    To fix this problem, please go to your Dialogflow block, then set them up again from the beginning. You can choose to delete that Dialogflow block or you will just need to change to another agent and then change back to the agent you want to set up.

    BotStar – Conclusion

    This simple yet efficient platform is the cutting edge of technology. Now that you have all the important information about BotStar at your fingertips, waste no more time. It is finally time to use a super-smart messaging tool that does all the work so that you don’t have to while still giving everyone the experience they deserve.

    Get BotStar today and give yourself a much needed break !

  • How to Get a Job at Facebook

    I am sure the majority of the urban population knows Facebook as our virtual reality companion. Many even spend hours on it.

    Have you ever wondered about the team behind all this technology?

    Professionals in technical and even non-technical roles dream of working with this company created by Mark Zuckerberg. It has a reputation year on year as one of the best companies to work for.

    Today we look at “how to get a job at Facebook.” What does one do to get an opportunity like that?

    The approach is a two-fold process, the things that you keep in mind while applying, and the process you follow.

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    We start with the points to remember and then discuss the process.

    Skillset takes priority over experience
    Facebook wants Problem Solvers
    Present the original you to Facebook
    Know who you are for Facebook
    Product Knowledge of Facebook
    Spot the opportunity at Facebook
    Making the Application to Facebook
    Attending Interview at Facebook
    Facebook Offer and your acceptance
    The Last Words

    Skillset takes priority over experience

    Facebook consider skillset
    Facebook consider skillset

    Facebook as an organization values the skill over the experience of the candidate. So, you stand a chance of securing the role if you have the relevant skills but no matching experience yet. Janelle Gale VP Human Resources commented in this context to CNBC “Apply if you have the relevant skills even if you don’t have the right experience because we’re looking underneath the surface for what’s really going to matter here and that’s what skills you can bring to the table.”

    So, if you think you have the knowledge, but lack experience still gives it a try.

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    Facebook wants Problem Solvers

    Gale also said that during the interview you should be able to demonstrate you are capable of solving problems. The idea is always is to go above and beyond your role and think out of the box to find solutions.

    A good way to often to illustrate this is to discuss your previous projects and work, the finding areas of improvement. This indicates that you are open to feedback, have the mindset to learn and progress. Would you hire someone who wants to be stagnant?

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    Present the original you to Facebook

    It is important to be yourself. Presenting a façade will not work, remember the hiring team is experienced at finding the true personality. And a façade can’t be continued for a long time and there are several rounds of interviews.

    You can easily connect with your interviewer, anybody for that matter when you present a true picture. Especially Facebook’s product allows people to be who they are, then how will you able to work if you hide. Thus, remember to stick to your personality.

    Know who you are for Facebook

    There are several rounds in the hiring process, at each step you should have a crystal-clear idea about your own competence. You should take time to self-reflect, peek within yourself to learn about your strength and weaknesses; Likes and dislikes, passions, and apathy.

    This will provide you with a good understanding of the skills and capabilities you can bring with you. You will be able to make the correct choice to enjoy your work, thereby delivering your best performance and exceeding expectations. Can you see the domino effect? In fact, you probably will be asked about what do you do on your best day at work, to understand what you actually like to do.

    Keep these things in mind when you become a contender and further then are called for an interview.

    Product Knowledge of Facebook

    What does Facebook do? Well, it does several things related to social media. Research and learn about the business and the company. Develop knowledge not only about the actual business i.e. social media platforms but also departments working behind the scenes.

    This will be a great asset when making your application, you will be able to show how you can be useful. Also, it is a clear indicator that you are really interested in the organization and have done your research to gain and learn about it. This works in your favour during the interview and is a positive indicator for the recruiter.

    Spot the opportunity at Facebook

    Once you have decided your goal, then be on the lookout for the correct vacancy that matches your skill, experience, and aim. You will find all the roles listed usually on the careers page of Facebook, so be a regular visitor. When you spot something, think if this is this is correct career direction for you.  

    Remember, Facebook is a technology focussed company, so most jobs may require some technical knowledge even though from different spheres like public policy marketing, etc. Thus, till the right opening comes up, you can utilize the time to upskill. Facebook values skill more than experience, so there will always be a possibility for you.

    Another important aspect is location, if you want to become part of the company then be open to relocation where the job opening comes up. Facebook has a presence in North America, Asia, Europe, Africa, The Middle East, and South America.

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    Making the Application to Facebook

    Facebook Job Application Process
    Facebook Job Application Process

    This is a crucial step in the process. And will involve quite a few intricate processes:

    • Create a Resume: Don’t just tweak the existing resume, create a fresh one catering to the job you are applying for. If you are applying for multiple vacancies, then create multiple resumes based on different job roles.
    • Match your goals with the company: Read the mission and vision statements of Facebook. Analyze and emphasize how you fit in the grand scheme of things. Discuss future prospects.
    • Highlight Skills and experience: Skills are deemed essential, so highlight yours even if you don’t have a ton of experience around it. But on the other hand, if you have some experience, don’t forget to include it. Give details of both skills and experience, even if they are college projects. Expressly avoid implying being an “expert” as there always room for improvement and upskilling.
    • Submit application: So, you are ready to take the final step. However, review thoroughly before submission to make sure all fields have been completed correctly with relevant information. Finally, submit within the deadline.

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    Attending Interview at Facebook

    You are almost there, but this is the major hurdle that you will have to cross and there will be several rounds. The initial connection is usually over the phone. The discussion will be around your resume and skills. This is the chance to introduce the recruiter to you as a person and emphasize how your skill will help in Facebook’s business plans.

    The next step would be to meet everyone face to face, here the key is confidence and being yourself. Dress formally and be well-groomed. Use the resources available in the room for demonstration, answer to the best of your ability, don’t hesitate to admit when you don’t know something. Finally, explain your conclusions with reasoning. Don’t forget to discuss how your competence will be helpful for the role and your capacity to multitask.

    Your body language will play a critical role. Always keep it open and friendly, maintain good posture. Be receptive to any feedback and accept it constructively. This will indicate you are willing to do the things you are asked.

    Facebook Offer and your acceptance

    After the interview stage, you will wait to hear back. If your competency matches the job role and the interview was good, you will have an offer from Facebook to join their team. If you are offered a different role, then understand the intricacies first. Keep in mind, your hiring member has faith in you are the correct choice. Congratulations on landing a job in your dream company!

    The Last Words

    It may be the case that unfortunately, you don’t get selected. Don’t be disheartened, there will be other vacancies, just be observant. But make sure you ask for feedback. This will allow you to address any shortcomings. You have been given a chance to correct them and try again.

    All the best!

  • Inside The Virtual Reality Market (Education Sector)

    In a world where change is constant education sector has remained stagnant for a number of years. However, the pandemic lock down has modded the basic outlook of a traditional classroom into real-time online sessions. This is a new way of education where schools and colleges are operating from home. As amazing as this may seem, it’s not the end of taking it to the next level. Virtual reality has already stepped into the education sector as is believed to flourish in a span of several years.

    Virtual reality apps for education are enabling students to connect and learn with their classmates without being isolated from the original world. Along with this as students are already well versed with virtual reality PlayStation, major companies are emerging with the plans to rapidly develop more virtual spaces.‌‌

    Microsoft’s AltspaceVR is one such example in the education sector as it permits students to be in an interactive session with their batch mates that too in quirky avatars. Not only this, but students are also allowed to participate in events and activities.‌‌This trend will surely have a positive impact on student lives thud increasing the virtual reality market in the education sector.Students have been dealing with the conventional classrooms with a lack of engagement. With the boost in virtual reality in education, daily learners will be exposed to a much advanced three-dimensional virtual learning environment. ‌‌

    Virtual Reality Market in the Education Sector

    The education market is forecast to grow from $ 9.3 billion to $ 19.6 billion in the span of 5 years. i e 2018-2023 with CAGR of 16.2 % as the Compound annual growth rate during the forecast period. The market for Augmented reality(AR) and Virtual Reality (V R) is driven by many factors like corporate training, education, simulation, etc. the overwhelming participation and engagement in augmented and virtual reality has sparked innovation and interest globally and it is deemed to establish an exclusive market worldwide.‌‌

    Considering the education sector for Virtual reality, it has the full fulcrum potential to grow by $ 6.34 billion thus accelerating the market’s growth thrust in the education sector in the forecast period of 2020-2024.

    Uses of Virtual Reality in various sectors
    Uses of Virtual Reality in various sectors

    Virtual Reality Market Vendors in Education Sector

    While being at a steady pace, markets do hold their positions in the slow-growing segments in the V R industry however vendors should pay heed to the fast-growing segments to make the most of the situation. Barring the growth opportunities, Virtual reality will surely challenge the immense growth of every market participant. HTC Corp., Lenovo Group Ltd., Microsoft Corp., Sony Corp., and Virtalis Holdings Ltd are some of the participants/ vendors in this concentrated market.

    Even though the COVID-19 lock down continues to drastically affect the status quo of multiple industries, the instant impact of the pandemic is considered to vary. A few organizations are yet to register a drop in the shares while a few companies will remain unhindered and will show groundbreaking growth opportunities.

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    StartupTalkyVidhi Punamiya

    The global virtual reality in the educational market had a fair estimate of 939.51 million in 2019 and is expected to reach 23492.31 million at a CAGR of 43% over the forecast duration. The top market vendors are making sure that the leading edge of virtual reality is coming closer to the students and learners, globally. The leading companies in the V R educational sector market helping to embed learning resource are:

    • Google LLC
    • Microsoft
    • Facebook Inc.
    • PTC
    • Wikitude GmbH
    • Magic Leap Inc.
    • DAQRI
    • Blippar Ltd
    • Upskill
    • Continental AG
    • Visteon Corporation.
    • EON Reality.
    • Apple Inc
    • Intel Corporation

    Artificial Intelligence Technology in Demand Planning and Forecasting
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    Virtual Reality in education sectors (key markets)

    The largest virtual reality market was held by North America in the education sector in 2019 and the region offered a massive growth value to the vendors during the forecast period. The emergence of considerably low cost and affordable V R gear and the escalated emphasis of Virtual reality’s applicability in the V R market observed significant growth, especially by North America. Even though 34% of the market growth originated from North America, the US is quite evaluative of the slow market growth in various other regions.

    North America is anticipated to have a pleasantly addressable market value of $258.6 billion for AR and V R during 2019-2026. Being the largest market for Augmented reality and virtual reality North America will represent a remarkable CAGR of 32.3% in 2019-2026.

    Growth of virtual reality market in North America
    Growth of Virtual Reality market in North America

    Virtual reality affordability

    The exponential growth in virtual reality devices usage is credited to the technical advancements of several major businesses. Even though the adoption of V R devices was rendered tough due to their expensive setups, the growing affordability of applications and setups is bringing Virtual reality closer to the educational sector.

    V R Cardboard by Google or Gear V R by Samsung has helped considerably to reduce the prices. Along with this H.T.C, Sony, and Mega companies like Oculus have minimized the price ranges of their V R devices thus accelerating the emergence of Virtual reality in the educational sector

    Insights on Virtual Reality Leading Companies

    Google Cardboard

    Google developed a virtual reality platform called ‘Google Cardboard’. The platform is proved to be quite cost-effective as it simply includes inserting one’s smartphone inside a cardboard viewer. Making it extremely accessible for students worldwide and to increase interest in V R among the new generation. In January 2016, Google announced that it had shipped over a thousand compatible apps, over 5 million cardboard viewers in just the first 19 months.

    Google claimed, 350,000 hours of watch time of YouTube videos in V R, and over 5 Lakh students indulged themselves in V R field drops through the expedition program.it hit the 15 million viewer units mark worldwide by November 2019.

    Microsoft HoloLens

    Bill Gate’s ‘Microsoft HoloLens‘ is a pair of mixed reality smart glasses who’s initial prototype name was ‘Project Baraboo’. Being the first head-mounted mixed reality platform, it gained quite the popularity and PR

    Many considered Microsoft’s Holo Lens limitations to be a consumer product. Its $3500 pricing and designing features are believed to be bent towards simulation, engineering, training, etc, and also considered companies to invest millions of dollars to justify Hololens’s pricing when compared with the $400 Oculus Quest headset.