Tag: facebook

  • Kavin Mittal: Founder and CEO of Hike Messenger

    Social media is a platform dominated by various countries. The most prominent ones are based out of the United States, with China at second. However, we’ve seen a thing or two from the Indian sub-continent as well. Hike is the most popular one amongst the few Indian startups that have left a dent on the social media circuit. The Hike messaging is an Indian app and was developed by Kavin Bharti Mittal.

    Quick Facts
    Family Background
    Entrepreneurial Ambitions
    Kavin Mittal’s Hike Messenger
    Success Mantras

    Quick Facts

    Name Kavin Bharti Mittal
    Born August 31, 1987
    Age 33
    Education University of York, Imperial College London
    Occupation Founder and CEO of Hike Messenger
    Net Worth $150 Million

    Family Background

    Founder of Hike Messenger
    Kavin Mittal – Founder of Hike Messenger

    Kavin Bharti Mittal is the son of Bharti Mittal, one of the richest Indians. Kavin charted out his own path despite a solid business background. He grew up in a family where business was omnipresent.

    Kavin found it much easier to set foot in the startup circuit when compared to his father due technological advancements. Moreover, entrepreneurship has undergone drastic changes after the nineties.

    Entrepreneurial Ambitions

    Apps, both mobile and web, are the basis for several ventures today. The introduction of the iPhone paved way for development of new segments hitherto unknown. Kavin Mittal picked up the basics of entrepreneurship from his dad. The father-son relationship was also a mentor-mentee relationship that helped groom the lad in various ways.

    Kavin witnessed the launch of applications like Facebook, Twitter, and YouTube while in college. These platforms and the digital world in general—inspired Kavin to launch his first venture, Appspark. He saw an iPhone during his internship at Google in New York and was in awe of the device’s potential to change lives of people. Apple’s App Store was still in infancy, and Kavin thought of launching one idea every month, thereby creation and launch of eight apps on the App Store in eight months. This dream remained elusive as Kavin witnessed the hurdles transforming an idea from a figment of imagination to reality. After eight months of struggle, Kavin created his first app, Movies Now. It was the first-ever movie reservation app on the App Store. It allowed users to stream trailers both in HD and SD prints. Since the number of competing apps was negligible, Movies Now never received real competition.

    The introduction of the iPad saw Movies Now improvise and get enhanced. It functioned much better than the earlier versions. While Movies Now was popular, it wasn’t an actual money spinner. Kavin had to think of another way to prove himself as a successful entrepreneur.


    Neil Patel | Digital Marketing Expert | Entrepreneur | Angel Investor | Blogger |
    Neil Patel is a New York Times bestselling author. He is well known as a DigitalAnalytics Expert. Neil Patel is the co-founder of the marketing agencyNPDigital, where they aid various companies to get more traffic and sales. Hehas been an entrepreneur for the last 19 years. He is an author and bl…


    Kavin Mittal’s Hike Messenger

    Hike Logo
    Hike Logo

    After returning to India, Kavin was living a normal life in New Delhi, the nation’s capital. He saw majority of the people in Delhi own the iconic Nokia 1100, the phone which set the ball rolling for the technology revolution in India. However, the phone had its limitations since it could only send SMS and be used for normal calls. Internet access was impossible. This limitation spurred Kavin’s willingness to bring Indians and internet closer, and inspired him to create a messaging platform—Hike. His team received funds worth $7 million from Bharti SoftBank, a collaboration between Bharti Enterprises and SoftBank, a Japanese telecom company.

    After a series of developments, Hike was officially launched in the year 2012. Within two years, Hike Messenger became the most downloaded application on the App Store (in India) and the Play Store(in India).

    Kavin’s smartness and strategy had a major hand to play in this achievement. After launching the app, he introduced the concept of “stickers”. This concept was recently implemented by WhatsApp—another messaging platform. The stickers in Hike were catchy and innovative, and attracted the youth. Thus, these stickers were imperative for surge in Hike’s popularity. While the platform was gaining prominence throughout India, Hike tied-up with Airtel and launched a policy in which if a user had an Airtel postpaid connection, the service provider gave free mobile data for 3 months to use Hike.

    To keep up with the trend, Hike also launched unique two-way chat themes that were liked by many Hike users and attracted several new customers. This proved to be a master strategy since the company got a solid 15 million users strong base by the end of its first year. Hike gave stiff competition to other messaging apps like WhatsApp.


    Uday Kotak | Founder, CEO & MD of Kotak Mahindra Bank | Acquisitions | Success story |
    Uday Kotak is an Indian billionaire, who founded Kotak Mahindra Bank in 2003. Heserves as the Chief Executive Officer and Managing Director of Kotak MahindraBank. On 22 March 2003, it became the first company in India’s corporate history to receive a banking license from Reserve Bank of India. He…


    Success Mantras

    • According to Kavin, an entrepreneur must have a clear idea about their field of work. They need to decide between offline and online space. Finalizing the idea of the startup is one of the most important aspects for creating a business, Kavin mentions.
    • Failures and mistakes accompany growth. Learning from mistakes is the most important quality an entrepreneur should possess. As errors are an inevitable part of business, one should be ready to withstand them and grow as a leader.
    • Another important mantra is to strive to achieve one’s goals. Despite failures, an entrepreneur should work on improvement and not stop until the target is achieved.
    • The fourth mantra of success according to Kavin is passion. No one can become successful without having a passion about something. That’s the key to making it big.
    • The fifth of his mantras is patience. Patience has taken successful entrepreneurs to unfathomable levels of prosperity. Success is never achieved overnight; one has to wait for the right moment and work tirelessly to achieve fame.

    FAQs

    Who is Kavin Mittal?

    Kavin Bharti Mittal is an Indian internet entrepreneur. He is known for having founded and led Hike Messenger, a now-defunct platform that was once the world’s sixth-largest mobile messaging application.

    Is Kavin Bharti Mittal Indian?

    Yes, Kavin Mittal is Indian.

    What is the net worth of Kavin Mittal?

    The net worth of Kavin Mittal is $150 Million.

    How old is Kavin Bharti?

    Kavin Bharti is 33 years old.


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  • Mark Zuckerberg- The Founder and CEO of Facebook

    Mark Zuckerberg is famous for Facebook. He was one of the youngest self-made billionaires just at the age of 23. In 2020, in the month of August, he came under the centibillionaire list. He’s an American media magnate, internet businessman, and philanthropist. He serves as Facebook’s president, chief executive and controlling shareholder. He is also co-founder of the Groundbreaking Starshot Solar Sail Spacecraft Production Project and serves as one of its board members.

    Mark Zuckerberg
    Mark Zuckerberg

    Mark Zuckerberg – Biography

    Name Mark Elliot Zuckerberg
    DOB 14 May, 1984
    Nationality American
    Occupation Internet Entrepreneur
    Title Founder & CEO of Facebook, Inc and Co-founder of Chan Zuckerberg Initiative
    Spouse Priscilla Chan
    Children 2
    Net Worth $115 Billion (May 2021)

    Mark Zuckerberg – Early Life
    Mark Zuckerberg – Education
    Mark Zuckerberg – Beginning of Facebook
    Mark Zuckerberg – Career
    Mark Zuckerberg – Controversies
    Mark Zuckerberg – Philanthropist
    Mark Zuckerberg – Awards and Achievements
    Mark Zuckerberg – FAQs

    Mark Zuckerberg – Early Life

    Zuckerberg was born on May 14, 1984, in White Plains, New York. His parents are Karen, a psychiatrist, and Edward Zuckerberg, a dentist. He along with his three sisters, Randi, Donna, and Arielle, were brought up in Dobbs Ferry, New York, a small Westchester County village about 21 miles north of Midtown Manhattan. His ancestors hailed from Germany, Austria and Poland and Zuckerberg was raised in a Reform Jewish household. At the age of 13 he had a Star Wars-themed bar mitzvah.

    Mark Zuckerberg – Education

    Zuckerberg excelled in classes at Ardsley High School. He transferred to the private school Phillips Exeter Academy after 2 years. He won prizes in mathematics, astronomy, physics, and classical studies. In his youth, he has also attended the Johns Hopkins Center for Talented Youth summer camp. Zuckerberg stated that he could read and write French, Hebrew, Latin, and ancient Greek on his college application. He is not just a nerd and was the captain of the fencing team.


    Mark Zuckerberg – Beginning of Facebook

    Zuckerberg had already gained a “reputation as a programming prodigy” by the time he started classes at Harvard, and he studied psychology and computer science. He was a member of Alpha Epsilon Pi and of Kirkland House. He wrote a software he called CourseMatch, which enabled users to make class selection decisions based on other students’ choices. After a short time, he created a new software that he originally called Facemash, allowing students to pick the best-looking individual from a collection of images. According to Zuckerberg’s roommate, Arie Hasit, at that time, “he built the site for fun.” Hasit explains:

    We had books called Face Books, which included the names and pictures of everyone who lived in the student dorms. At first, he built a site and placed two pictures or pictures of two males and two females. Visitors to the site had to choose who was “hotter” and according to the votes there would be a ranking.

    The site went up over a weekend. But the college turned it off by Monday morning, because its popularity overwhelmed one of Harvard’s network switches and stopped students from accessing the Internet. A lot of students complained at that time that their photos were being used without permission. But Zuckerberg publicly apologized, and articles were run in the student paper saying his platform was “absolutely unacceptable.”

    Zuckerberg began writing code for a new website the following semester, in January 2004.  On February 4, 2004, Zuckerberg launched “TheFacebook,” which was originally located at thefacebook.com. When he launched Facebook, three of his seniors (Cľ Winklevoss, Tyler Winklevoss and Divya Narendra) in Harvard after 6 days accused him of purposely misleading them into thinking that he would help them create a social network called HarvardConnection.com, while instead using their ideas to develop a rival product.

    The three protested to The Harvard Crimson, and in response, the newspaper launched an investigation. Those three filed a lawsuit against Zuckerberg after Facebook was launched officially. It resulted in a settlement. They agreed a settlement for 1.2 million Facebook shares.

    In his sophomore year, Zuckerberg had dropped out of Harvard to complete his thesis. In January 2014, he recalled:

    I remember really vividly, you know, having pizza with my friends a day or two after—I opened up the first version of Facebook at the time I thought, “You know, someone needs to build a service like this for the world.” But I just never thought that we’d be the ones to help do it. And I think a lot of what it comes down to is we just cared more.

    Zuckerberg received an honorary degree from Harvard on May 25, 2017. He gave a commencement speech on the same day at Harvard’s 366th commencement Day.


    Edward Warren Buffet- The Oracle of Omaha
    Edward Warren Buffett, is the CEO of Berkshire Hathaway. He is a philanthropist,corporate tycoon, and American investor. He’s among the world’s most influentialinvestors. He purchased his first share at age 11. And now is the 5th richestman in the world with a net worth of around $82 billion. Re…


    Mark Zuckerberg – Career

    Wirehog

    A month after Zuckerberg launched Facebook in February 2004, there was launch of i2hub, another campus-only service created by Wayne Chang. The i2hub focused on sharing files peer-to-peer. At the time, both i2hub and Facebook gained media attention and were rising exponentially in users and advertising. In August 2004, Zuckerberg, Andrew McCollum, Adam D’Angelo and Sean Parker founded a rival peer-to-peer file sharing service called Wirehog.

    Platform, Beacon, and Connect

    Zuckerberg unveiled on May 24, 2007 the Facebook Forum, a forum for programmers to create social applications within Facebook. A lot of applications were developed within weeks and some already had millions of users. It has expanded to more than 800,000 developers around the globe developing Facebook Platform applications.

    Zuckerberg revealed on November 6, 2007 Beacon, a social advertisement system that allowed people to exchange information with their Facebook friends based on their surfing habits on other pages. For instance, eBay sellers might automatically let friends know what they’ve got for sale via Facebook news feed as they list items for sale. The software was under investigation due to concerns regarding the privacy of groups and individual users. Zuckerberg and Facebook failed to respond quickly to the complaints and Zuckerberg published a blog post on Facebook on December 5, 2007, accepting responsibility for Beacon ‘s issues and offering users a simpler way to opt out of the service.

    In 2007, Zuckerberg was named to the TR35 list by MIT Technology Review as one of the world’s top 35 innovators under 35. Zuckerberg revealed on 23 July 2008 Facebook Link, a user-friendly version of the Facebook Site.

    Critics say that, Facebook bought Instagram because it was scared of Twitter and Google+. Facebook bought Instagram for $1 billion in 2012. Today Instagram has over 1 billion users. Instagram contributes $20 billion to Facebook annual revenue. Facebook purchased Whatsapp– the messaging sevice, for $19 billion in February, 2014.

    The 3 main social networking sites owned by Mark Zuckerberg
    The 3 main social networking sites owned by Mark Zuckerberg

    Mark Zuckerberg – Controversies

    Saverin lawsuit

    A complaint brought against Facebook and Zuckerberg by Eduardo Saverin was settled outside court. While settlement terms were sealed, the firm confirmed Saverin ‘s role as Facebook’s co-founder. After the settlement Saverin signed a non-disclosure agreement.

    Pakistan criminal investigation

    Pakistani Deputy Attorney General Muhammad Azhar Sidiqque initiated a criminal investigation into Zuckerberg and Facebook co-founders Dustin Moskovitz and Chris Hughes in June 2010, following a Facebook hosting of a “Draw Muhammad” contest. The investigation identified the German woman who produced the contest as anonymous. Sidiqque requested police from the country to contact Interpol to have Zuckerberg and the other three arrested for blasphemy. Facebook’s website was briefly blocked in Pakistan on May 19, 2010, before Facebook removed the contest from its website in late May. Sidiqque also demanded that its UN representative discuss the issue with the UN General Assembly.

    Cambridge Analytica Data Breach

    Zuckerberg appeared before Congress in April 2018, after it was reported that the company had exchanged consumer data with Cambridge Analytica, a political consulting firm.

    Forbes has attributed the dramatic decline in the stock price of Facebook following the company’s July warning investors of slowing growth and profit margins to the increasing effect of the battle between profit and privacy, citing the story of Cambridge Analytica and the rising inability of Facebook to protect users from harmful misuse and misinformation.

    Palestinian terror attacks

    Israeli cabinet minister Gilad Erdan accused Zuckerberg of having some responsibility for Palestinians’ deadly attacks on Israelis on 2 July 2016.[93] According to him, the social network was not doing enough to ban posts on its site that encourage violence against Israelis. “Sure of the blood of the victims is on the hands of Zuckerberg,” Erdan said.

    Hawaiian land ownership

    Zuckerberg filed eight “quiet title and division” lawsuits against hundreds of Hawaiian natives in January 2017 to buy small tracts of land which they own. This land is located within the 700 acres of land which Zuckerberg had purchased in 2014 on the Hawaiian island of Kauai. After learning that Hawaiian land ownership law differs from that of the other 49 states, he dropped the lawsuits.

    Paul Ceglia

    Paul Ceglia, owner of a wood pellet fuel business in Allegany County, upstate New York, filed a lawsuit against Zuckerberg in June 2010, alleging 84 percent Facebook possession and demanding monetary damages. According to Ceglia, on April 28, 2003, he and Zuckerberg signed a contract for an initial fee of $1,000 entitled Ceglia to 50 percent of the website ‘s sales, as well as an additional 1 percent stake in the company every day after January 1, 2004, until completion of the website. At the time, Zuckerberg was creating other ventures, including Facemash, Facebook’s precursor, but the domain name thefacebook.com was not licenced until 1 January 2004. Facebook spokesperson Barry Schnitt told a reporter that Ceglia ‘s lawyers had unsuccessfully pursued a settlement outside court.

    On 26 October 2012, federal prosecutors arrested Ceglia, charging him with mail and wire fraud and “tampering, damaging and manipulating evidence in a conspiracy to defraud the Facebook founder of billions of dollars.” Ceglia is accused of creating emails in order to make it appear that he and Zuckerberg exchanged specifics of an early version of Facebook. Before it was launched, some law firms withdrew from the case, and others after Ceglia ‘s arrest.


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    Mark Zuckerberg- Philanthropist

    2010

    Zuckerberg contributed an undisclosed sum to Diaspora- a personal open-source Web server that operates a distributed social networking programme.

    Zuckerberg founded the Start-up: Education foundation.

    Zuckerberg had donated $100 million to Newark Public Schools, the public school system of Newark, New Jersey on September 22,2010.

    Zuckerberg, along with Bill Gates, and investor Warren Buffett signed “The Giving Pledge” on December 9, that year, in which they vowed to devote at least half of their wealth over time to charity. They also invited others among the wealthy to donate 50 percent or more of their wealth to charity.

    2012

    In December, Zuckerberg and his wife Priscilla Chan announced that over the course of their lives they would give the majority of their wealth to “advancing human potential and promoting equality” in the spirit of The Giving Pledge.

    Priscilla Chan and Mark Zuckerberg
    Priscilla Chan and Mark Zuckerberg

    2013

    On December 19, Zuckerberg announced a donation to the Silicon Valley Community Foundation of 18 million Facebook shares, to be completed by the end of the month. Based on the valuation of Facebook as of then, the value of the stock was $990 million.

    On December 31, the donation was recognized as the largest charitable gift on public record for 2013.

    The Chronicle of Philanthropy put Zuckerberg and his wife at the top of the 2013 annual list of the magazine’s 50 most generous Americans.

    2014

    Zuckerberg and his wife Priscilla Chan donated US$25 million to fight the Ebola virus disease, specifically the West African Ebola virus epidemic on October.

    2015

    On December, Zuckerberg and Chan pledged to transfer 99% of their Facebook shares, (then at US$45 billion) to the Chan Zuckerberg Initiative, the organization that focuses on health and education. Instead of the funds transferring immediately, it transfers over the course of their lives.

    Instead of creating a charitable organisation to donate the value of the stock to, as did Bill Gates, Warren Buffett, Larry Page, Sergey Brin, and other billionaires, Zuckerberg and Chan opted to use a limited liability company ( LLC) structure. Some journalists and academics have even come to say that, the Chan Zuckerberg Initiative conducts philanthrocapitalism.

    2016

    The Chan Zuckerberg Initiative gave $600 million in 2016 to establish the tax-exempt charity Chan Zuckerberg Biohub, a collaborative research facility near the university in San Francisco’s Mission Bay District from California, San Francisco, with the goal of promoting cooperation and collaboration between UCSF, University of California, Berkeley and Stanford University scientists. The developed intellectual property would be jointly owned by Biohub and the house institution of the discoverer. Unlike foundations such as the Bill and Melinda Gates Foundation that give up all research that is funded to free public access and reuse, Biohub maintains the freedom to sell any research that it supports. Inventors will have the option of making their findings open-source, with permission from Biohub.

    2020

    Amidst the COVID-19 pandemic, Zuckerberg donated $25 million to Bill and Melinda Gates Foundation. It is a foundation that is searching for treatments for the disease. He announced $25 million in grants to support local journalism that was impacted by the pandemic. And $75 million in advertisement purchases in local newspapers by Facebook, Inc., where Facebook will market itself.

    Mark Zuckerberg – Awards and Achievements

    • A film entitled ‘A Social Network’ was released in 2010, focused on the life of Mark Zuckerberg and his Facebook founding years. The film has received eight  academy award nominations.
    • In 2010 he won ‘Person of the Year’ by ‘Times’ Magazine.
    • ‘CEO of the Year’ at 6th Annual Crunchies in 2013.
    • He was also named on Time 100 list four consecutive times between 2009 and 2012. Time 100 is a list of around the world’s 100 most influential individuals.
    • He was also the youngest self-made billionaire just at the age of 23.
    • August, 2020 he was able to come under the “centi-billionaire” list.

    Mark Zuckerberg – FAQs

    Who Mark Zuckerberg?

    Mark Zuckerberg is an American media magnate, internet businessman, and philanthropist. He is the founder of Facebook and serves as Facebook’s president, chief executive and controlling shareholder.

    What is Mark Zuckerberg age?

    As of 2021, his age is 37.

    What is Mark Zuckerberg net worth?

    As of May 2021, according to Forbes, the net worth of Mark Zuckerberg is $115 Billion.

    How old was Mark Zuckerberg when he became a billionaire?

    Mark Zuckerberg was just 23 years old when he became a billionaire.

  • What is App Tracking Transparency and Why Facebook is objecting to it

    Apple has recently released an update to its iPhone’s operating system which consists of app tracking transparency. It is said to have affected Facebook’s business model. Let’s look at what exactly is app transparency and the new update which can be accessed by the Apple users across the globe.

    About iOS 14.5
    App Tracking Transparency
    How does App Transparency Work
    Restrictions by Apple
    Steps taken by Apple
    Why is Facebook objecting it
    FAQ

    About iOS 14.5

    Apple has rolled out a new update to its iPhone users operating system – iOS 14.5. The update features a new batch of emojis according to the current requirement. Other than the emojis the main highlight of the update is the introduction of app transparency in the apps.

    This new update is considered very significant for some users whereas less fun for others. This new feature is considered to be a guide of privacy which is user-oriented in the new era.

    Not everyone is happy with the new update which is rolled out by Apple especially Facebook. The social media giant’s business model completely depends on tracking the user’s data in order to sell personalized and targeted ads.

    The new update provides you with an option to choose whether the mobile applications can track your online habits or not.


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    App Tracking Transparency

    Apple’s iPhone is well known for its privacy features in the market. The new update is another step taken by Apple to be recognized globally as the platform for privacy. The new feature which is rolled out by Apple will display a notification that will pop up on the screen.

    Apple App Tracking Transparency
    Apple App Tracking Transparency

    The notification will explain what data the mobile application wants to collect from your device and what it intends to do with the collected information. In order to gain the access to the new feature, the users will have to just keep their phone updated and install the new iOS update. On most of the devices, the new feature will get updated automatically.

    Once the new feature is updated, the already installed mobile application will display an option on whether you would want to opt in or opt out of the new feature.

    How does App Transparency Work

    Apple has provided an explanation which says the new update on tracking the transparency of the apps is through an API (Application Programming Interface). The developers use this as a set of programming commands in order to interact with the operating system.

    The API will provide the software developers a few functions that is preprocessed. This will allow the developers to request authorization for tracking or check the status of authorization using tracking managers for every single mobile application.

    This feature also means that the operating system will have a base location that will store and check on what permissions have been granted to all the applications on the device. The downside of this feature is that there is no physical mechanism that will stop the tracking of a user by the apps.

    The transparency of the tracking of apps is a framework of just a pop-up box.


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    Restrictions by Apple

    If you choose the option app not to track and if the specified mobile app is using legitimate advertising identifiers on the device then when you choose the option no, the application will set the identifiers of advertising into zero. The apps that honor Apple’s tracking policy will reduce the capabilities of tracking.

    But if a mobile app does not honor the tracking policy of apple and is determined to track the user’s activities then they could use different techniques which will help them track the user’s data. This will make it difficult for Apple to detect or prevent the mobile app from tracking the data of the users.


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    Steps taken by Apple

    Apple is likely to find out and make it hard for the mobile app developers who would not play by the rules set by Apple. Apple had updated its Guidelines for its App Store recently which is completely concentrated on the developers.

    According to the new Guidelines the app developers should receive clear permissions from the users through Apple’s API for tracking the transparency of apps to track the activity of the users.

    Why is Facebook objecting it

    Facebook has an objection regarding the new operating system update that is rolled out by Apple. Facebook’s major revenue is through the data it collects from its users. The new feature is a threat to the social media giant’s revenue generation as the company’s main source of revenue is through the sales of targeted ads. The revenue Facebook generated through advertisements during the year 2020 was more than USD 80 billion.

    FAQ

    What is app tracking transparency?

    App tracking ensures that any app must ask you for permission before tracking your activity outside of its own app.

    What is going on with Facebook and Apple?

    Facebook says Apple is attempting to push free apps, which often sweep data up and feed it to advertisers, to move to subscription models.

    How will iOS 14 affect Facebook?

    Apple’s iOS 14 will affect the way you use Facebook Ads. Going forward, the SKAdNetwork API will be used by Facebook for app advertising on all iOS 14 devices, and this will either restrict, aggregate, or delay all app event data.

    Conclusion

    Apple’s step is well positioned to delivering the privacy required for its users. However, the feature is optional and the users will have the choice to opt in or out of it. This can not be considered as an end to the advertising of the digital world as we receive free access to all the services because of their advertisements.

  • How Facebook’s Vaccine finder tool will help India Vaccinate

    Facebook Inc on 30 April 2021 had announced that it is planning to roll out a new feature in its digital platform in India. The vaccination drive for the people above the age of 18 has been said to be started from the month of May.

    The second wave of Covid-19 has been increasing significantly in the country with vaccination being given the most important priority at this moment. The new feature is a finder tool that will help India in the process of Covid-19 vaccination. Let’s look at how the new finder tool of Facebook will help India to vaccinate the people.

    About Facebook
    Facebook’s Vaccine Finder Tool
    Additional features of the Tool
    Facebook’s help and support
    FAQ

    About Facebook

    Facebook is an American based social media platform and social networking service. The company was launched in the year 2004. The digital platform is available in around 111 languages and available worldwide except in the countries where it is blocked.

    As of December 2020, the company has around 2.8 billion monthly active users and during the 2010s Facebook was the most downloaded mobile app globally.

    As of April 2021, there were around 406,100,000 users in India. It accounted for 28.9 % of the entire population of the country. The largest user group in the country was people aged in between 25 to 34 years. The majority of the users were men with around 74.5% of the users.


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    Facebook’s Vaccine Finder Tool

    On 30 April 2021, Facebook Inc had announced that the company has partnered with the Government of India to introduce a new feature which will be a vaccine finder tool. The finder tool will be available on the mobile application of Facebook in India from this week.

    The vaccine finder tool will be available in 17 different languages in India. The finder tool will help the people locate the nearest vaccine center and the operation time period of the vaccine centers according to the health ministry.

    Additional features of the Tool

    Facebook said in a statement that the new tool will help people in identifying the walk-in options as well for the people above the age of 45. It will also provide a link to register on the CoWin website in order to register and schedule the appointment for the vaccination.

    The tool can be accessed in the Covid-19 information center. The Social media company also communicated that it is supporting the NGOs and UN agencies in India with ad credits. They are also providing insights and trying to help them reach the majority of the country through their digital platform with Covid vaccines and health information to prevent covid-19 infections.


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    Facebook’s help and support

    Facebook has also committed with UNICEF India to provide health resources about when to seek emergency care and how to manage covid-19 with mild symptoms at home. The above information is available on the Covid -19 information center and the feed of Facebook’s platform.

    The company said that on Instagram they are promoting this feature in the explore feature in the form of guides.

    Instagram Covid Guide
    Instagram Covid Guide

    In the last week of April 2021, the Chief of Facebook Mark Zuckerberg had announced a USD 10 million grant for covid-19 emergency response efforts in India. To deploy these funds the social media giant is partnering with the organizations such as US-India Strategic Partnership Forum (USISPF) and United Way, Swasth, Hemkunt Foundation.

    The funds will mainly be used to access the critical medical supplies which include ventilators, increasing hospital bed capacity, BiPAP machines and 5000+ oxygen concentrators.

    FAQ

    What is Facebook’s net worth?

    $279.95 billion is the net worth of Facebook as of 2021.

    Who owns Facebook now?

    Mark Zuckerberg is the founder and owner of Facebook.

    What percent of Facebook does Zuckerberg own?

    Mark Zuckerberg owns 29.3 percent of Facebook.

    Conclusion

    The covid-19 second wave has increased the number of cases in the country and this step from Facebook will be a great help for the Indian government and the citizens in the country. The vaccination drive is expected to be done in a smoother way.

  • How Facebook-owned Instagram is Monetizing Instagram Reels

    Facebook Inc is a social media giant which is based in the United States of America. The social media platform is available in around 111 languages and has a presence in almost every country around the globe. It was launched in the year 2004 and has around 2.8 billion monthly active users.

    Facebook acquired Instagram in the year 2012. Instagram was founded in the year 2010 as a photo and video sharing platform. As of 2021, Instagram has around 1.074 billion users worldwide. The 71% of the users of Instagram is expected to be below the age of 35.

    Instagram had introduced a new feature called Reels videos which is a short video sharing feature in the platform. Reels videos had gained a lot of popularity in India as it was introduced at the right time when the most popular short video platform in the country TikTok was banned by the government.

    The growth of the short video feature Reels videos has let Facebook to take the next step in monetizing Instagram Reels. From Ads in Instagram Reels to introduction of new features like Sticker Ads, Let’s look at how Facebook is planning to monetize its Instagram Reels Videos platform.

    Facebook to Start Ad testing in Instagram Reels
    Instagram Reels – Ads and Categories
    Facebook Plans to test other Features

    Facebook to Start Ad testing in Instagram Reels

    On 22 April 2021, Facebook Inc had announced that it is planning to start testing the ads in its Instagram platform in the reels section. In the first stage, Facebook said it will concentrate on the countries such as Australia, Germany, Brazil and India.

    It will be a step taken by Facebook to generate revenue from its short video platform. India is considered to be one of their fast-growing social media platforms and this is a step taken by Facebook to try to capitalize on its popularity in India.

    Instagram Reels 

    Carolyn Everson, the Vice President of Facebook’s global business group said in an interview that the introduction of ads is an indication of how strong momentum Facebook has for its Reels platform in the country. However, Carolyn Everson did not share any usage metrics of the Reels.


    How Facebook with help of CleanMax is going 100% renewable in India
    CleanMax and Facebook had recently announced that both the companies have gotinto a partnership to move into 100 % renewable energy in India. Let’s look athow Facebook is bringing renewable energy into India with the association withCleanMax. About CleanMaxAbout FacebookFacebook and CleanMax p…


    Instagram Reels – Ads and Categories

    Facebook had said that compared to other contents, The Ads on Reels are planned to be as long as up to 30 seconds and the users will have an additional feature that will let them skip the Ads according to their choice.

    On 22 April 2021, Facebook had also announced that it will let the advertisers to select video content based on certain categories on which they would want to place their ads on. Some of the categories would include fitness and health, videos for children, animals and pets, workouts, etc.

    Carolyn Everson says that this step from Facebook is a big deal for the marketers.


    Ultimate Guide to Hashtags Marketing | Trending Entrepreneur Hashtags
    Hashtags are a kind of metadata tags used on Social media platforms, which letusers apply a user-generated tag to the content. When it comes to social mediamarketing, brands heavily rely on Hashtag marketing. To increase their reachamong an increasingly global market, more brands use social media…


    Facebook Plans to test other Features

    In India, Facebook has plans to test various other features and one among them would be to provide a feature for the content creators to share their Reels videos on their Facebook accounts as well.

    Facebook also has plans to introduce a new feature and begin the testing of it. The new feature of Facebook is Sticker Ads for the stories posted on Facebook. The social media giant has plans to introduce and test this feature in the coming weeks.

    Sticker Ads will let the brands to create a sticker that will be based on their product or anything related to the brand. The influencers or social media promoters will be able to place those stickers on their story. Any sales which are made through these sticker Ads placed by the influencers can be claimed by them to get a percentage of the sales.

    This new feature will be a strategy by Facebook to provide a platform for the influencers and social media content creators to earn money directly from their fans and followers. It is similar to the way the influencers and social media creators are making money through the platforms such as Clubhouse which is an audio chat app and Patreon which is a membership site.

    Advertisers commonly use Facebook to help them target their market based on their interests. The platform helps them find their target market. This new feature will be a great effort from Facebook’s side to let the brands advertise their contents along with creating them. This will be considered as one of the biggest moves by the social media giant.


    How much does these Top 10 Sports Celebrities charge for Instagram post
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    Conclusion

    We will be able to see a lot more newer features that will be introduced by Facebook in a short period of time. This is one of the first steps taken by Facebook to help and improve the brands and the influencers in their platform.

  • How Facebook is Planning to Bring Renewable energy to India with CleanMax

    CleanMax and Facebook had recently announced that both the companies have got into a partnership to move into 100 % renewable energy in India. Let’s look at how Facebook is bringing renewable energy into India with the association with CleanMax.

    About CleanMax
    About Facebook
    Facebook and CleanMax partnership
    First Project of CleanMax and Facebook in India
    FAQ

    About CleanMax

    CleanMax Solar is a clean energy company. The company develops rooftop solar power. It was formed in the year 2011 and has its headquarters in Mumbai, India. The company has its presence in the major parts of India.

    CleanMax is said to be one of the leading renewable energy company which is pioneering in roof top solar development across India. The company has successfully installed more than 550 rooftop solar projects for more than 170 corporates.

    It has a total rooftop solar operating capacity of more than 250 MW. It also operates large scale solar and wind farms for supplying clean energy to its corporate customers which is more than 450 MW.

    CleanMax Website
    CleanMax Website

    About Facebook

    Facebook is an American based social media and social networking company. The company was founded in the year 2004 and is located in California. As of 31 December 2020, the company has around 2.8 billion monthly active users.

    The company’s services are available in around 111 languages and is present in almost all the countries worldwide. The company was founded by Mark Zuckerberg with his roommates and his college mates from Harvard College. Some of the important people are Chris Hughes, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, etc.

    Facebook and CleanMax partnership

    On 15 April 2021, Facebook and CleanMax had announced that they had got into a partnership to support the development of renewable energy in India through solar and wind energy.

    Urvi Parekh who is the head of the renewable energy at Facebook said in a statement that they are excited to announce this important step which is helping them support their operations in the region, which includes their office in India, with 100% renewable energy.

    Under the agreement of the partnership, both the companies CleanMax and Facebook will assemble a portfolio of solar projects and wind which will be used to supply renewable energy into the electrical grid in India.

    First Project of CleanMax and Facebook in India

    The first project according to the agreement between both the companies will be a 32 MW wind project. The project is expected to be located in Karnataka, India. This project will be followed by similar other projects in states where the tech giant has its operations.

    It is estimated that approximately half of the project capacity has been commissioned recently and is generating power already. Urvi Parekh who is the head of the renewable energy at Facebook said that their partnership with CleanMax will enable the generation of solar energy and wind power in the near future. This will be a huge contribution to the decarbonization of the Indian electrical grid.

    CleanMax is said to own and operate the projects meanwhile Facebook is said to provide long-term support by committing to purchase the complete environmental attribute certificates from the projects. These are for the near future.

    The social media giant, Facebook had announced that the company has reached 100 % renewable energy. The company also added on saying that it has achieved net zero emissions for its global operations.

    Andrew Hines who is the co-founder and the chief commercial officer at CleanMax has said that they have always strived to develop innovative solutions which will help their clients to achieve their 100 per cent renewable ambitions.

    He also added on saying that given the constraints in sourcing power to many facilities, CleanMax is working with certain forward thinking corporations such as Facebook which will help them find creative solutions to these problems.

    Urvi Parekh also added on saying that Facebook is committed towards upholding the highest standards in the environment. This is to ensure environmental sustainability across all aspects of their operations.

    FAQ

    What is renewable energy and examples?

    Renewable energy, often referred to as clean energy, comes from natural sources or processes that are constantly replenished. For example, sunlight or wind keep shining and blowing, even if their availability depends on time and weather.

    Is renewable energy the future?

    Renewable energy is expected to make up 30 percent of the world’s energy by 2024, according to the International Energy Agency, and most of this is driven by solar and wind projects.

    What is the best source of renewable energy?

    Wind Energy, Hydropower, Solar, and Geothermal are some of the best source of renewable energy.

    Conclusion

    We will be able to see a lot more projects coming up in the future with the partnership of Facebook and CleanMax regarding the development of renewable energy in India and across the world.

  • How To Become A Jio Mart Retailer In India

    Jio has become a prominent market in today’s India. It is growing up on a daily basis and are trying to explore different ventures. Well, it is the best time to become a part of such an outgrowing organization.

    RIL (Reliance India Limited) has come up with a new venture and have entered the e-commerce world with JioMart. It can create a buzz in the e-commerce market and can become helpful for small vendors and businessman.

    JioMart retailer can be a good option as it is creating a prominent competition in this field too. Ruling over the telecom sector now Jio has become a trusted brand and with these new ventures they are trying to create an ecosystem for the customers which will make the customers life much easier.

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    How to Join Jio Mart?
    What Exactly Is Jio Mart?
    Jio Mart Serving Cities
    Who Can Apply For Jio Mart
    How To Become A Jio Mart Retailer
    Required Documents
    Benefits of Jio Mart Retailing
    FAQs

    How to Join Jio Mart?

    With the introduction of Reliance  JioMart, every grocery shop owner want to collaborate with them. And this is obvious how come one won’t be desired of becoming a partner with a billionaire firm. But in order to do there are some company standards like adequate finance, sufficient infrastructure and so on , which need to be followed if someone wants to collaborate with them.

    So, if you are meeting with all those required standards Jio Mart can be joined through Partnercentral Jioconnect. You just need to visit partnercentral.jioconnect and to intimate them just by clicking on “I’m Interested” and fill the required columns.  

    What Exactly Is Jio Mart?

    Jio mart has come up with a different approach to sell the products of the retailers which are close to our houses. Giving a great amount of competition to Amazon and Flipkart.

    Amazon and Flipkart have been delivering either their own product or from different sellers which are not so close to our location due to which it takes a lot of time to reach our homes. Well, Jio Mart have decided that it will help all the MSME’s and local shops by making them a Jio Mart Retailer and they can provide delivery services in lesser amount of time.

    metro cities are the first to benefit from this feature
    Jio Mart has been launched on 24th May 2020

    Jio Mart has just entered into the ecommerce market and can become a game changer here. Well, while all the small businesses going down because of this pandemic, with the help of Facebook, RIL has come forward to help them stand on their feets again.

    Jio Mart stated that, “Our focus will be India’s 60 million micro, small and medium businesses, 120 million farmers, 30 million small merchants and millions of small and medium enterprises in the informal sector,”. This statement was given when they had the deal with Facebook few months ago, Facebook getting nearly 10 percent of share of Reliance Jio.

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    Jio Mart Serving Cities

    It started with the cities of Maharashtra namely Thane, Kalyan and Navi Mumbai and started to expand in the metro cities where it is easily accessible and necessary at this time of covid pandemic and providing the essential services.

    Now, Jio Mart serves in around 200 cities in India. Customers can check the serviceability of their area by selecting pin code while placing the order.

    Who Can Apply For Jio Mart

    JioMart has launched itself in the market to compete with companies like Flipkart Fresh, Grofers, BigBasket and Amazon Pantry. They are targetting the grocery sector first as according to the present situation customer is only aiming for basic requirements which are needed for the daily processes.

    So, JioMart have started it by getting in contact with the local vendors, Kirana stores, Dairy stores and those who basically are providing groceries on a daily basis.

    People who are in the distribution business are eligible for JioMart and can easily become a retailer.

    How To Become A Jio Mart Retailer

    https://partnercentral.jioconnect.com/home#howtobecomeapartnersection
    Jio Mart Retailer Can be easily accessed by retailers and can get benefits

    By few simple and easy steps you can become a Jio Mart retailer.

    • Log into partnercentral.jioconnect website link through your web browser. (There will be many different fake links but try to log into the original one.)
    • Then click on to the retailer bar and go on to click on I Am Interested.
    • Then fill up your necessary details on the page that will open up.
    • After filling up the necessary details, you can click on submit and you have created your Jio Mart Retailer account.

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    Required Documents

    An Indian Citizenship, Proof of address is required and a trusted shop certificate is also required. Here are some of the necessary documents required:

    • PAN Card
    • Aadhar Card
    • Shop GST Certificate
    • Passport size photographs
    • Address Proof details

    These proofs would be enough for the documentation process.

    Benefits of Jio Mart Retailing

    Local stores can get access to lots of benefits after getting connected with the Jio Mart and can grow up their business by following ways:

    • They will get increased numbers of orders as people will prefer buying from them as compared to the sellers who provide from far off places.
    • They can reach to a large extent of customer base and can help them expand in due course of time
    • Providing the product at what the customer wants will help make them gain more trust and sell more.

    FAQs

    Who is the owner of Jio Mart?

    Mukesh Ambani is the owner of Jio Mart.

    How to become a Jio Mart retailer?

    To be a Reliance Jio Mart Retailer, go to
    partnercentral.jioconnect > Retailer > Become A Retailer > I am Interested > My Details > Submit.

    Your Jio Mart Retailer account will be created. You will need, PAN Card
    Aadhar Card, Shop GST Certificate, Passport size photographs, and Address Proof details for verification purpose.

    Can I sell my product on JioMart?

    Shopkeepers can register their shops on JioMart website and App to list their products with prices and offers.

  • How much do these Top 10 Companies make Every minute in the World

    The revenue earned by a company is the major source through which the worth of the company is decided. You would be surprised to know some of the top companies’ revenue earned per minute. Here are the list of the top companies and the revenue they earn every minute.

    Amazon
    Apple
    Alphabet
    Microsoft
    Facebook
    Tesla
    Netflix
    Walmart
    Sony
    Toyota Motor Corp
    FAQ

    Amazon

    Amazon.com Inc is an American based multinational technology company. It was founded in the year 1994. The company is located in Washington. It focuses on e-commerce, cloud computing, artificial intelligence and digital streaming. It is one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 386.064 billion in the year 2020 and a revenue of USD 955,917 per minute.

    Apple

    Apple Inc is an American based Multinational technology company. It was founded in the year 1976. The company is located in California. The company focuses on designing, developing and selling consumer electronics, online services and computer software. It is also one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 274.515 billion in the year 2020 and a revenue of USD 848,090 per minute.


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    Alphabet

    Alphabet Inc is an American multinational conglomerate. It was founded in the year 2015. Alphabet is the parent company of Google. The company has its headquarters in California. Alphabet is considered to be one of the world’s most valuable companies and the fourth largest technology company in the world. Alphabet’s Google is one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 182.53 billion in the year 2020 and a revenue of USD 433,014 per minute.

    Microsoft

    Microsoft is an American multinational technology company. It was founded in the year 1975. The company is located in Washington. The company focuses on developing, providing licenses, support, manufacturing and selling of computer software, personal computers, consumer electronics and related services. The company is also one of the big five companies in the U.S IT industry.

    The company earned a revenue of USD 143 billion in the year 2020 and a revenue of USD 327,823 per minute.


    Microsoft Vs. Apple Business Model
    Microsoft and Apple are the two largest companies in the world. The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc.


    Facebook

    Facebook is an American based multinational company. It is social media and social networking service. The company was launched in the year 2004. It is located in California. Facebook was the most downloaded app during the 2010s.

    The company earns a revenue of USD 85,965 million and a revenue of USD 213,628 per minute.

    Tesla

    Tesla Inc. is an American based Electric Vehicle and Clean energy company. It was founded in the year 2003. The company is located in California. The company has a wide range of products which include electric cars, solar panels, solar roof tiles, battery energy storage from home to grid scale and various other products and services.

    The company earned a revenue of USD 31.536 billion in the year 2020 and a revenue of USD 81,766 per minute.

    Most valuable brands worldwide in 2021
    Most valuable brands worldwide in 2021

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    Netflix

    Netflix is an American based company. It is an over-the-top platform and a production company. Netflix was founded in the year 1997. The company has its headquarters in California. Netflix is a member of the Motion picture Association (MPA). It is involved in producing and distributing contents across the globe.

    The company earned a revenue of USD 25 billion in the year 2020 and a revenue USD 50,566 per minute.

    Walmart

    Walmart is an American based multination retail corporation. The company was founded in the year 1962. It has its headquarters in Arkansas, U.S. The company operates a chain of discount department stores, hypermarkets, grocery stores, etc. Walmart is the world’s largest company by revenue.

    The company earns a revenue of USD 559.2 billion in the year 2021 and a revenue of USD 1,063,546 per minute.

    Sony

    Sony group is a Japanese based multinational conglomerate corporation. It was founded in the year 1946. The company has its headquarters in Tokyo. Sony is one of the world’s largest manufacturers of professional and consumer electronic products, the largest company for video game console, the second largest record company, the second largest video game publishing company, as well as one of the most comprehensive media companies.

    Sony earned a revenue of USD 80 billion in the year 2020 and earns a revenue of USD 152,207 per minute.


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    Toyota Motor Corp

    Toyota Motor Corp is a Japanese based multination automotive company. It was founded in the year 1937. The company has its headquarters in Aichi, Japan. Toyota is considered to be the tenth largest company in the world in terms of Revenue generated.

    It is also the largest automotive manufacturer in the world. Toyota was the world’s first automotive company to manufacture more than 10 million vehicles in a year.

    Toyota Motor Corp earned a revenue of USD 275.4 billion in the year 2020 and earns a revenue of USD 489,726 per minute.

    FAQ

    What company makes the most money per minute?

    Amazon is an American conglomerate which makes USD 955,917 per minute.

    What the most profitable companies make per second?

    Big pharma companies like Johnson & Johnson and Gilead Sciences make more than $400 per second.

    How much does Jeff Bezos make a minute 2020?

    Jeff Bezos makes about $321 million a day, $13.4 million an hour, $222,884 a minute, and $3,715 a second in 2020.

    Conclusion

    The above are some of the top companies in the world and the revenue they generate every minute.

  • A Complete Guide to Hashtags Marketing Strategies

    Hashtags are a kind of metadata tags used on Social media platforms, which let users apply a user-generated tag to the content. When it comes to social media marketing, brands heavily rely on Hashtag marketing. To increase their reach among an increasingly global market, more brands use social media analytics tools to use Hashtag marketing strategy. Here we have listed a few effective Hashtag strategies.

    From the social media trends to reality TVs, hashtags are everywhere these days. The main purpose of a hashtag is to make it easier for others to find the content on a particular topic on social networks. People always use them on their Instagram, Twitter, Facebook, etc. Some people even use it on WhatsApp too, where it has zero value. But why startup hashtags are important? Let’s see what they are, why hashtags for business growth are important for your business and some strategies to use them.

    So, here is a complete guide on hashtag marketing and how trending hashtags can be used for marketing purposes.

    What are Hashtags Marketing?
    Importance of Hashtags
    How To Do Effective Hashtag Marketing
    Hashtags Strategies
    Hashtag Marketing Tactics
    Tips for Hashtagging
    Conclusion

    What is Hashtag Marketing?

    What are Hashtags Marketing?
    What are Hashtags Marketing?

    Very popular on almost all the social media nowadays, hashtags are used to provide the keyword of interest and facilitate to search for it easily. You can directly search for any hashtag just by clicking on it on almost all the social media platforms. The pound sign (#) creates any keyword into a searchable link.
    Technically, the hashtag is a type of metadata used on social media networks that convert any keyword into a searchable link making it easy for others to search other data or post having the same tag. It also makes it easy for others to find your post.

    Importance of Hashtags

    Using hashtags improve your social media presence as when you use a trending hashtag, people will see your post too. Moreover, it increases your online viewability as social media marketing hashtags make it easy for the bots to categorize you.

    Promotion

    Hashtags promote your content for free. If you use a good hashtag, people will find you with no efforts. Instagram’s algorithm even shows new content to the users in their explorers’ feed. However, it is not necessary that they do it just based on hashtags only, but using a good and relevant hashtag might increase your chances.

    Searchable

    As already mentioned, hashtags make it easier for the algorithm to categorize your post. So, when people search for a particular hashtag, they will see your content too.

    Run Campaign

    With hashtags, you can start some campaign related to your product. Not just promotional campaigns, they are helpful in starting nonprofit campaigns too. For instance, #DoUsAFlavor (Lays’) and #ShareACoke (Coca-Cola) were promotional campaigns whereas  #MeToo and #IceBucketChallenge are great examples of nonprofit campaigns.

    Bill doing the #icebucketchallenge

    Target Potential User

    When you use hashtags, only the interested people will come searching for your post. It will help you in identifying and connecting with your potential customers.

    How To Do Effective Hashtag Marketing

    Find or Create Attractive Hashtags

    • Online tools
      You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post. You can also use tools like Instagram hashtags generator to generate hashtags that save the time you will have to spend thinking about them.
    • Analyze the hashtags of the competitors
      Analyze the hashtag your competitors use. However, just by seeing them having great results because of their hashtag, you should not copy them. Get inspiration and create one that’s your own.

    b. Use Seasonal Hashtags:

    You can create and use seasonal hashtags like #monsoonsales, #summertech etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals are much more important as everyone becomes excited about every upcoming festival.

    festival hashtags
    Seasonal Hashtags

    Keep a close look at the trending topics and news. Try creating the related posts and using the trending hashtags on social media. For example, if you want to promote something on Facebook you will have to know that what are the trending hashtags on Facebook so that you can choose the best hashtags.

    d. Make Your Own Branded Hashtags:

    Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.

    popular twitter hashtags list
    Branded Hashtags

    e. Promote

    After creating your own hashtag and using them in your post, you need to know how to promote them, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead. Hashtags can be used for promotions on various social media.

    Using Hashtags on Facebook
    On Facebook you can promote your posts by adding relevant, trendy and attractive hashtags at the end of your post.  

    • Using Hashtags on Instagram
      The hashtags have great importance on Instagram. Instagram gives you an option to follow hashtags, so if you do research then you can find the best hashtag that is relevant to your post and is popular too. Using proper hashtags you can reach to any number of people on Instagram. Don’t forget, the quality of the content is the first priority.
    • Hashtag Chats on Twitter
      Hashtag chat is a feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand.
      Twitter is the best platform for hashtags, all the trends that are created on twitter are just because of hashtags. On Twitter good hashtags spread like fire, Twitter hashtag analytics will teach you how to create and promote good and creative hashtags.

    f. Content Hashtags

    Last and most obvious, do not forget the hashtags related to the content of your post. However, you should use unique hashtags, but using the normal and ordinary hashtag let others easily find you if you are not a big entity.

    If someone uses a hashtag that is very popular but not relevant to the content it may increase the reach but at first but after a time because of google algorithm’s new updates the ranking and the reach or ranking of your website or specifically that page will decrease for not using genuine keywords.

    business hashtags generator
    Relevant Hashtags

    These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.

    Hashtags Strategies to Improve Visibility

    Some strategies which you should use to see good results by using hashtags in your post are:

    Hashtag Keyword Analysis

    You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post.

    Analyze the Competitors

    Analyze the hashtags your competitor uses. Check the performance of the content on that hashtag if they are relevant. You can use those hashtags unless it’s their own brand hashtag.

    Brand Hashtags

    Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.

    Promote Brand Hashtags

    After creating your own hashtag and using them in your post, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead.

    Use Seasonal Hashtags

    You can create and use seasonal hashtags like #monsoon sales, #summertech, etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals provide much more visibility as everyone becomes excited about every upcoming festival.

    Keep a close look at the trending topics and news. Try creating some related posts and using the trending hashtags on it.

    Hashtag Chats on Twitter

    Hashtag chat is a great feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand.

    Content Hashtags

    Last and most obvious, do not forget the hashtags related to the content of your post. Using normal and ordinary hashtag let others easily find you if you are not a big entity.

    These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.


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    Hashtag Marketing Tactics

    • For SEO title we go search keywords to make our article on top likewise do the same research in terms of hashtags, before using the hashtags in the campaign. This will let you know which words are trending and help you create hashtags based on it.
    • Holidays are everyone’s favourite and social media celebrate it more uniquely using hashtags. Hence, create such hashtags for holidays and special days. This will be very effective during the holiday season.
    • Promotion of hashtags using giveaways:- Giveaways are chances to win free gifts for people and they follow and post for such giveaways. Hence, use it to promote the specialized hashtags which you have solely created for your brand.
    • Ask people to use the hashtags with their pictures or tweets or posts. This engages people and your hashtags are actually being promoted.
    • Partner with influencers of which are related to your industry. Influencers actually rule social media and getting to promote their brand by such influencers surely will generate some buzz.

    Tips for Hashtagging

    • Make it short
    • Make a unique hashtag for digital marketing
    • Include Call to action (CTA) phrase
    • Proofread it before posting
    • Make it clear and easy to understand

    Digital Marketing Business ideas | Online Business in 2019
    Digital marketing is gaining immense popularity among entrepreneurs, marketersand consumers. While entrepreneurs andsoi marketers use digital marketing[https://startuptalky.com/tag/digital-marketing/] to reach out to a large targetaudience, consumers life has also become easier as they can explo…


    Conclusion

    People don’t even know the real power of hashtags. They use it in their normal post. However, as an entrepreneur, after reading this post, you know the value of entrepreneur hashtags or entrepreneurship hashtags. Try using the same hashtags when you post something on multiple platforms. However, do not just copy and paste your old posts’ hashtag in your new post. The algorithm of that platform will block you from doing it, anyway. Make it look original. It will take a lot of efforts to do it but it will definitely pay off.
    Try using #StartupTalky in your Facebook post and join our group too.

    p.s. If you are new to social media, and want to learn how to monetize your social media accounts, watch Hashtag Mastery Summit.

    Frequently Asked Questions

    What is a hashtag and how does it work?

    A hashtag is written with a # symbol. It is used to index keywords or topics on Twitter. This function was created on Twitter and allows people to easily follow topics they are interested in.

    What is the purpose of a hashtag?

    A hashtag is the way of tagging brands, people and businesses in online social communities. Hashtags work in a great way with Social Media sites like Twitter, Facebook, Google+ and Instagram.

    How do hashtags help businesses?

    Businesses use hashtags to attract new customers and grow their online presence. Hashtags help facilitate filtering and discovery of related content. Users searching a hashtag you’ve used can come across your account and engage, becoming new followers and potential customers.

    How do you market hashtags?

    Ways for social media marketing hashtags:

    • Keep it simple and relevant
    • Utilize trending hashtags
    • Use the hashtag on multiple social media marketing channels
    • Search the hashtag before you use it
    • Don’t overuse hashtags
    • Be specific and unique
    • Create brand engagement

    How to start a hashtag campaign on Instagram?

    8 Ways to Create an Instagram Campaign:

    • A goal-driven strategy
    • Learn about your audience
    • Create a message
    • Don’t only exist on Instagram
    • Develop a hashtag
    • Promote through influencers
    • Run a contest
    • Consider ads

    What are the best Hashtags for entrepreneurs?

    Best Hashtags for entrepreneurs:-

    • #entrepreneur
    • #business
    • #motivation
    • #success
  • LeadKlozer: A Must-have Social Media Engagement App For Your Business

    Closing leads is the first step for any successful online business. It has become more important than ever for business owners to prioritize engagement with their customers in less time.

    But running a business is no easy task and trying to connect to your customers simultaneously will drain your resources. What you need is to find a way to connect with our audience and maximize your social media presence.

    Presenting LeadKlozer…

    LeadKlozer dashboard
    LeadKlozer dashboard

    What is LeadKlozer?
    LeadKlozer- Features
    LeadKlozer – Pricing
    LeadKlozer – FAQ’s
    Conclusion

    What is LeadKlozer?

    LeadKlozer is a must-have social media CRM tool for any aspiring business owner. It helps users maximize engagement with their customers and turn casual fans into potential leads for sales.

    It has great features for prioritizing, tracking, and responding to leads, all in one place.

    So up your Facebook marketing game with LeadKlozer.

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    LeadKlozer- Features

    Live Interaction dashboards

    LeadKlozer has a number of live searches, follow-up, and interaction dashboards that collect and organize an individual lead activity in real-time. Users can use the filterable search tools to see live interactions, top-performing posts, messages, lead forms, chatbots, and ads.

    Post/ Ad tracker

    The post/ad tracker is a dashboard that shows your most engaging ads or posts over a  period of time. You can interact with these posts/ads instantly within LeadKlozer.

    LeadKlozer's Post/Ad tracker
    LeadKlozer’s Post/Ad tracker

    Live tracker columns

    You can now sort your business’s social engagements into scannable columns.

    Sort the full feed of your business’s social engagements into scannable columns. For instance, you may want to focus on a particular ad or manage several different ads on FB pages and be able to see the relevant engagements for each page separately.

    A list of all available column sorting options

    What are the different types of CRM?
    What is a Customer Relationship Management (CRM) System?A customer relationship management (CRM) system is an IT technology that allowsyou to manage the business relationships you have with your customers, serviceusers and suppliers. Customer relationship management (CRM[https://startuptalky.com/tag/crm/…

    With an advanced search engine you can create highly customized lists of your leads in seconds.

    You can see your leads’ recent comments, interactions, or your top 25 “Most Engaged” leads.

    The smart search feature allows you to segment all your contacts into prioritized lists based on the search criteria that are most important to your business.

    With this one click, this feature allows you to see a list of all your TOP rated leads and customers.

    LeadKlozer allows users to view and interact with their top leads
    LeadKlozer allows users to view and interact with their top leads

    It provides all the relevant information about your most engaging leads or high-quality decision-making.

    Smart Schedules

    LeadKlozer will help users schedule and manage follow-up tasks easily to ensure that no leads fall through the cracks. As you can deal with all your social engagement aspects on LeadKlozer, it will automatically notify you of any schedule related to a lead right after an interaction takes place.

    Update your tasks immediately and keep your schedules organized instantaneously.

    Daily Goals

    LeadKlozer’s daily goals section is an automated way for your to track and review your performance. It is designed in a way to ensure users are focusing on all aspects of their business – lead generation, customer retention, and business marketing strategies.

    Smart Score

    Smart Score is an automatic lead prioritization system for your contacts based on LeadKlozer’s internal algorithm, It shows users what their most important leads are and allows them to set priorities according to close more leads.

    Smart score points are accumulated through interactions that are automatically entered into LeadKlozer from the FB page they are connected to.

    Scripts

    Scripts are templates for introductions, explanations, social messages, texts, emails, and replies that you can access within seconds to respond to your leads.

    They can be used to cultivate client relationships for up-selling and cross-selling. They can even be developed and used for partners in your business, and influencers.

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    LeadKlozer – Pricing

    $59/Year Annual Plan A

    Features
    1 Facebook Page
    1 Admin
    1 User
    15,000 Contacts
    Unlimited Contacts
    Live Interaction Dashboards
    Live Tracker
    Search & Follow-Up Dashboards
    Smart Search
    Smart Schedules
    Lead Priorities & Messaging
    Smart Facebook Inboxes
    Smart Score

    $249/Year Annual Plan B

    Features
    5 Facebook Pages
    1 Admin
    5 Users
    30,000 Contacts
    Zapier (coming soon)
    All the $59 Yearly Plan Features

    $499/Year Annual Plan B

    Features
    40 Facebook Pages
    40 Users
    10 Sub-Accounts
    60,000 Contacts
    Super Fan Custom Audiences (coming soon)
    Zapier (coming soon)
    All the $59 Yearly Plan Features

    Best CRM Tools for your Businesses | List of Customer Relation Management Tools
    Customers are important aspects of any business, it’s crucial to maintain a goodcustomer relationship. The management of a customer’s relationship is importantfor the business. Now, CRM refers to the approach to manage a company’sinteraction with current and future customers. The other important …

    LeadKlozer – FAQ’s

    What Social Networks Are Integrated Within LeadKlozer?

    – LeadKlozer is fully integrated with Facebook pages, automatically bringing in interactions from all reactions, comments, replies, messages, chatbots, and Lead Ad Forms. More Social Networks are coming soon!

    What Social Media Interactions Automatically Come Into LeadKlozer?

    Below is a list of all the information that you can expect to AUTOMATICALLY come into your LeadKlozer account based on what Facebook allows third-party platforms to fetch from their social network.

    1. Facebook Page Posts – Comments, Replies, Reactions
    2. Facebook Page Ads – Comments, Reactions, Replies, Message Ads, Lead Ad Forms
    3. Facebook Page Inbox and Chatbots – All Conversations

    How to add own activities like calls and meetings on LeadKlozer?

    LeadKlozer makes it super easy to record offline interactions on the go, whether on desktop or using your smartphone, so you’ll never have to leave it for later and possibly forget it.

    Conclusion

    Many people have been waiting for something like LeadKlozer. It is great for businesses, agencies, or even freelancers involved in Facebook marketing. It will save you at least a couple of hours every day and help you attract a number of leads.

    So no more clicking back and forth or using tons of different apps for your Facebook marketing. Like, comment, or message to all your clients without ever having to LeadKlozer.

    Make your business and your marketing seamless with LeadKlozer.