StartupTalky

Tag: facebook

  • Main Reasons For The Failure Of Orkut

    Social media has become crucial for everyone. People of different age groups, teenagers and adults have social media accounts and they use them for various purposes. Social media is basically technologies that facilitate the creation and sharing of information, photos, ideas, videos, and so on.

    These days, there are a lot of different social media platforms and the emergence of advanced platforms led to the Orkut downfall. Social media can help share details with the public and also meet other people who are available on the platform. It doesn’t stop there. Social media is now used for marketing and it has proved to be one of the best sources of marketing. The use of social media has been increasing since it came into existence. Orkut was one of the very earliest social media platforms. Orkut founder is a Turkish engineer named Orkut Büyükkökten.

    Orkut was Google’s first step towards social media and it was extremely successful. Orkut was launched in the year 2004 and had a lot of competitors like Yahoo messenger, skype, etc. Orkut could very easily get ahead of all the competitors. It could make it through with 3 times more users than Facebook. All these were in the Orkut’s initial stages. Even India and Brazil had a lot of users for Orkut. Keep reading to find out about the rise and fall of Orkut.

    Orkut Features
    The differences between Orkut and other Social Media Platforms
    Reasons behind Orkut’s Failure
    Frequently Asked Questions

    Top 10 Social Media Management Tools for your Businesses
    Social media [https://startuptalky.com/tag/social-media/] is a crucial part ofeveryone’s life and for influencers [https://startuptalky.com/tag/influencers/] and social media content creators, it is a very crucial part of their stardomand one can consider it as the office of such influencers. Now…
    StartupTalkyNiku Mandal

    Orkut Features

    The top features of Orkut were

    • the Orkut profile allowed the user to add friends and message them privately
    • sending scraps to people (which was visible to everyone)
    • posting images and videos
    • option of liking each other activity
    • Orkut games and community polls were a popular feature
    • a unique Orkut feature is customizing themes
    • Rating your friends and becoming each other’s fans

    The differences between Orkut and other Social Media Platforms

    When Orkut started it was just like other social media platforms but with some differences. These differences might have been the reason for their success initially. It had features wherein one can create an account, manage a profile, and so on. Orkut had one good feature that other platforms did not have. There was an option for ‘crush list’ and we can customize themes on this platform. This was not available on any other platform. Other than this, the working of Orkut was similar to the working of other platforms. The Orkut login and interface was quite easy but it lacked other features.

    Jet Airways Case Study | 5 Reasons Behind The jet airways bankruptcy
    Jet Airways case study is now a popular in almost every Business School’scurriculum due to its unimaginable debacle. Founder Naresh Goyal is beinginvestigated by the Enforcement Directorate (ED) and a large number ofex-employees still remain jobless after the airline shut down its operations inA…
    StartupTalkyLakshya Singh

    Reasons behind Orkut’s Failure

    In the year 2014, Orkut was shut down. So why did Orkut fail? It was because it did not have a very good user base and most users started shifting to other social media platforms from Orkut. There were a lot of reasons for this. this, Google was closed to shut down Orkut. The main reason for this was the emergence of other social media platforms that were in most ways better than Orkut. Here, let us analyze the reasons for Orkut’s failure.

    One main reason for the failure of Orkut was the competitors growing much faster.
    One main reason for the failure of Orkut was the competitors growing much faster.

    1. Privacy

    People love posting on social media and maintaining a profile but at the same time, they expect some privacy. One of the biggest reasons why Orkut was closed, was because everyone could see anyone’s profile and also personal information and contact details. You could stop someone from seeing your profile only if you put them on your block list. Facebook had a few privacy settings and options to show the profile and other details only to people who are added to your friends’ list. This made a few users switch to Facebook, one of Orkut’s leading competitors as it looked much safer than Orkut.

    2. Speed

    The website was initially fast and worked perfectly well but later, after a few redesigns, it became very slow and the loading took a lot of time. Also, with the number of users increasing, it became a bigger issue. The existing server was not enough to handle so many users and hence the uses had to wait for a long time to reach the landing page. Also, when Orkut was in the initial stage, the average internet speed was quite low.

    3. Not Very User-friendly

    Initially, Orkut was very easy to use and this attracted a lot of users. The redesigns were very complicated and most of the additions were even irrelevant to the concept of Orkut. Facebook and other social media using were found to be easier than this one. Users see social media as a source for entertainment, fun, and relaxation and hence they expect it to be very simple. Orkut shut down reason being that people started deleting their accounts on the platform.

    How Google Became A Globally Well-Known Brand
    Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers. In addition, 2012 acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone. Google’s …
    StartupTalkyKrishna kumar

    4. Not Mobile-friendly

    As Orkut started becoming famous, mobiles and other smaller devices started becoming popular and most users preferred using the same. With this, Orkut could not cope with the changes. Orkut found it very difficult while Facebook catered to customer needs. Also, since it was slow, it was not very comfortable for the users to use it on mobile devices.

    5. Google Diverted Its Attention Towards Google+

    Google being very successful and developing, started focusing on other projects that were unique like YouTube. With the introduction of Google+, which is also a social media platform that had more features, Google wasn’t giving enough importance to Orkut.

    6. Users Preferred Facebook

    Customers and users found that Facebook was better for them than Orkut. Facebook had the ability to update quickly to users’ needs. They were able to find out exactly what the user needs and update the website accordingly. Adding the privacy feature was one of the best decisions that Facebook had taken. If only Orkut had tried this first, they would have been in the market for a little while.

    7. Not Business Friendly

    Orkut was limited to personal interactions, while Facebook became the platform for online marketing and advertisements. Facebook also had many additional features such as games, liking posts and sharing which are crucial for marketing whereas Orkut lacked those features.

    Facebook Turns $1 Trillion: Unveiling a Bag of Unknown Facts About Facebook
    As Facebook has turned $1 trillion lets look at some of the lesser known facts about Facebook that you should know about.
    StartupTalkySushree Sangeeta Behera

    Conclusion

    With this growing trend, it is very important for companies to work on capturing customers and work more towards retaining customers. Orkut failed in all of this. Market trends and customer psychologies keep changing and Facebook and other social media sites were changing according to it but Orkut failed to do the same and instead they made it more complicated.

    Also, Google, on knowing all this, could have worked more on Orkut and made it better. Google also proved to be successful in other ways. From Orkut, there is one lesson that startups and other companies can learn. Coping with competitors is extremely important. Orkut, being launched by Google, could do it but still failed to do so.

    Also, all customers expect a lot of things from companies and it is the company’s duty to fulfil all of it or at least some of it. Orkut failed in that too. Very small mistakes have led to the shutting down of a company that was started by Google. After all, little drops of water make a mighty ocean and hence little mistakes that companies do can put them in a very bad place.

    Frequently Asked Questions

    Is Orkut still working?

    Shutdown. On June 30, 2014, Google announced that Orkut would be shutting down completely on September 30, 2014. Users could export their photo albums before the final shutdown date. Orkut profiles, scraps, testimonials, and community posts could be exported until September 2016.

    Who invented Orkut?

    Orkut Büyükkökten. Named after its creator Orkut Büyükkökten, a Turkish engineer, the social media platform enjoyed unparalleled popularity in Brazil and India, especially among the 20-somethings. Today, they remember Orkut as something they ‘did’ before Facebook.

    Why did Orkut fail and Facebook succeed?

    Facebook was the main reason behind Orkut’s failure. Though redesigned several times Orkut was not able to retain its user base. Facebook kept it as simple as it could for the user so Orkut’s loss was Facebook’s gain. Orkut never tried really to take up to revive itself.

    Is Orkut coming back?

    Orkut might come back but rename as Hello

    Why did Orkut shut down?

    Orkut was one of the most visited sites in countries like India and Brasil in 2008. However, it had to be shut down due to the growing legal issues.

    Orkut vs Facebook, which is better?

    Facebook is better than Orkut because it has more security, while Orkut has less chance of malware.

    When did Orkut shut down?

    Orkut was shut down by Google in 2014.

    What happened to Orkut?

    Many other social media sites became more popular than Orkut so the users shifted to them.

    Which countries are the biggest users of Orkut?

    Orkut is popular in countries such as Brazil, Paraguay, India, Pakistan, Portugal.

    Who is the owner of Orkut?

    Google is the owner of Orkut, while the Orkut founder is Orkut Büyükkökten

    Orkut or Facebook which came first?

    Orkut came out in 2004 just ten days before Facebook was launched.

  • How is Facebook Using AI to Enhance Its Shopping Features?

    In this growing modern world, technology has taken a huge leap. And in today’s world AI (Artificial Intelligence) is the new face of modern technology. In terms of Computer Science, AI or Artificial Intelligence refers to human-like Intelligence exhibited in a computer.

    Now after years of being devoted and researching science-fiction, today AI is a part of our daily lives. And the advancement in AI technology has made our lives more functional and comfortable than before. AI is completing our words as we type them, providing us directions in the form of tutorials and other functions in other ways too.

    Facebook, one of the largest social media platforms by Mark Zuckerberg, has now announced the same. Quoting that, for the improvement in the experience of shopping across its various ventures, a new way has been made for the existing and future businesses to set up a single online store for customers to access on Facebook.

    The company has already characterized all the new products powered by AI. Also, the machine learning system has a surge in its vision for an all-in-one AI assistant that can search, categorize, and can stimulate products. While at the same time it can personalize its recommendations to the individual persons as per their choice preferences.

    Facebook – AI Features
    Facebook – AI To Automate Marketing
    Facebook – AI Making Small Scale Business Possible
    Facebook – AI Product Recognition
    Facebook – AI for Identifying many unseen objects and other attributes
    Facebook – AI Stepping Footprints for the Next Age Shopping
    Conclusion
    FAQs

    Facebook – AI Features

    Before digging deep into the matter, let’s understand what are the key AI features Facebook is using to improve its shopping experience. So they are:

    1. To automae the Marketing
    2. Making Small Scale Business Possible
    3. Product Recognition
    4. Identifying many unseen objects and other attributes
    5. Stepping Footprints for the Next Age Shopping.

    Now let’s discuss them one by one.

    Facebook – AI To Automate Marketing

    Many E-Commerce businesses just as Facebook Marketplace depend on Artificial Intelligence. They depend on automating a host to stimulate the job being behind the stage. It starts from learning choice preferences and body types to look into and understand the possible factors that may influence the buyer. It may also influence the purchase decision of an individual or a group of purchasers.

    McKinsey and Company known as a trusted advisor and counsellor to many of the world’s most influential businesses and institutions estimate that Amazon, which recently used AI to handle that what the shopper inquiries. And this in return generated 35% from its product recommendation engine.

    A Complete to Facebook Marketing Strategy | Facebook for Marketing
    Are you struggling to run Facebook marketing campaign? These are the ways you can promote your business on Facebook.
    StartupTalkyParnas Ghosh

    Facebook – AI Making Small Scale Business Possible

    Facebook marketplace
    Facebook marketplace

    “We are seeing a lot of small businesses making their presence for the first time on this online platform, (as a result of the ongoing pandemic) whom we never saw before,” said Facebook CEO Mark Zuckerberg during an online Livestream event conducted. He also disclosed that small-scale businesses around the globe used the platform’s services.

    “This can help to endure some of the loss made due to this pandemic to their lost businesses. Facebook is distinctively positioned to be a winner for small-scale businesses. It is helping them to grow and create a healthy environment for their successful business.”

    Artificial Intelligence: How is it going to change India?
    Our day starts with Alexa’s news updates and ends with Saavn’s suggested music in our ears. The technological pillars of the fourth industrial revolution has already made a home in our daily lifestyle. Circumventing interaction with gadgets and software in the 21st century, is next to impossible. It
    StartupTalkyYash Gupta

    Facebook – AI Product Recognition

    AI transforms Facebook shopping
    AI transforms Facebook shopping

    Facebook remarked that its AI shopping systems segments detect and make classification of images to know of that. They also make a decision, where the products should appear and deliver shopping suggestions.

    One of the systems that Artificial Intelligence uses is known as GrokNet. It was trained on seven sets of data. It contains images of the products that many as in millions of users post, purchase, and sell in a bulk or dozens of categories.

    Facebook – AI for Identifying many unseen objects and other attributes

    To help the buyers or the respective shoppers find accurately what they are searching for, the product recognition systems must shine at recognizing specific product characteristics. They are also known as attributes. But there lie thousands of other possibilities. Each one of them can be applied to a range of other categories. For example, a person can have blue jeans, blue shirts, blue pants, or even a blue car.

    Mainly, several state-of-the-art classification models have taken the superintendent approach. But the thing is that, with near-infinite possibilities, this is not much ascendable.

    Facebook – AI Stepping Footprints for the Next Age Shopping

    Today, Artificial Intelligence shopping is walking its infant steps. From machines to photos of different products are still just collections of pixels. Just like “full sleeves”, others are more objective like “casual wear” Or “cold weather”. So basically training these AI models which can flexibly make the use of the precise and right information provided in each situation. Because each situation requires solving scientific and engineering challenges.

    With each year Artificial Technology systems are being built smarter. Due to this training, they are finely tuned to understand all the shopping-related photos and text with the state of the art being exact.

    And on a good note, there’s a long way to go for such futuristic innovations. Personalized shopping is very difficult as everyone’s choice preferences are becoming distinctive and are constantly evolving with time. So they need to keep on building on their fundamental Artificial Intelligence. This may also include enhancement for even deeper AI understanding for not only just products and fashion. But also dynamic context and vivid knowledge of relationships should be kept in mind with the items. Thus making us one more step closer to the next age of shopping.

    Hence, there are advantages as well as disadvantages of Facebook’s AI on shopping that the buyers or the sellers will face. They are:

    1. Requirement for selling through the Facebook marketplace.
    2. Allotment of selling Fee
    3. Unable to include extra additional or enhanced features
    4. Excluding buyers, purchasers, or customers who are not on Facebook

    Conclusion

    Although these are the advantageous aspects that Facebook AI is having for Next-generation shopping. Yet it is also easy to forecast the disadvantages that will come along with it. But as this system came into force due to the pandemic going on, it’s not certain how it will perform in the future once the pandemic is lifted. So now all the small-scale businesses should incur some profits from the losses they endured.

    So it’s a major plan set up by Facebook for the coming age. But the generation will decide its operation. Keeping in view its pros and cons, it’s the upcoming generation who’ll take charge of its fluent operation.

    But whatever it may bring tomorrow, it surely had its impact now bringing success to many. Successful results say that not only in Facebook but everywhere else Artificial Intelligence is the new face for the rising tomorrow. Hence it’s a great initiative led by Facebook to help many small-scale businesses come out of their losses to start freshly. However, disadvantages may show up at any possible time. Hence, Time is the only condition evident of the fact that what will be the new aspect of Artificial Intelligence.

    FAQs

    How AI is transforming the way people shop?

    AI system automatically scans through the product catalog and identify the exact product and makes it more convenient to give better shopping experience to the customers.

    Does Facebook use AI for advertising?

    Facebook uses AI to advertise the relevant content to users through text, photos and videos.

    How is AI used in marketing?

    AI tools use data and customer profiles and find best way to communicate with customers. They communicate though relevant tailored messages at the right time without any intervention from marketing team members.

  • Facebook Turns $1 Trillion: Unveiling a Bag of Unknown Facts About Facebook

    The Internet has brought great revolutions in our lives. From being a medium of connection to a workplace, it serves every purpose. Undoubtedly, it is the most widely used social networking site. From kids to old-aged citizens, each one of us is present on Facebook.

    With an enormous number of users, it is even expanding its services and features. Besides connecting people, it has even become a stage for blooming talent. It has even become a far-reaching market for business professionals.

    Facebook becomes a $1 trillion company, as per the latest valuation on June 28, 2021, thereby becoming the newest company scaling such a valuation. This web application was founded back only in 2004, and now it has joined the $1 trillion club, matching shoulders with the other older companies like is a startling fact indeed!

    Today’s Facebook has loads of unknown facts and figures.

    Curious?

    So, let’s dive into some of the never known before facts about our favorite social media platform!

    Facebook – Company Highlights

    Company Name Facebook
    Headquarter California, United States
    Industry Social Media & Advertising
    Founders Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum, Chris Hughes
    Founded February 2004
    CEO Mark Zuckerberg

    From Facemash to Facebook
    Facebook’s birthday
    The Blue color scheme of Facebook
    From ‘Awesome’ to ‘Like’
    Can the founder of Facebook be blocked on Facebook?
    The story of Chris Putnam
    Countries with the highest user base
    Countries that have banned Facebook
    Facebook’s data storing capacity
    When Facebook is down
    Facebook in its early years
    Does Facebook reward people?
    When did Facebook reach the trillion-dollar mark?
    Facebook and its ConnectU connection!
    Mark Zuckerberg did never sell out Facebook!
    Facebook added "Social" and became a "Social Network"
    Sheryl Sandberg took Facebook to new heights
    Mark Zuckerberg wore a tie to symbolize seriousness
    "The Social Network" catapulted the popularity of Facebook
    Popular pages on Facebook
    The most popular type of content on Facebook
    Companies owned by Facebook
    How much time is spent by a person on Facebook?
    The growth rate of Facebook users
    Facebook’s engagement time
    Internet.org
    Facebook in rural areas
    FAQ

    From Facemash to Facebook

    The credit for founding Facebook goes to Mark Zuckerberg. He is even the CEO of this most popular networking site. However, Facebook wasn’t born at an instant. It was preceded by Facemash. Facemash was developed in 2003 when Harvard was in its second year at Harvard University. However, Facemash wasn’t a social media site like Facebook.

    However, it grew popular soon. After this, Mark along with some of his friends created “The Facebook” in 2004. With time, even this new website grew popular and developers put more effort into it. The domain from “The Facebook” was changed to “Facebook” in 2005. “The” was removed later on

    Facebook’s birthday

    The date 4th February is widely celebrated as Happy Friends Day. Hence, Facebook was launched to commemorate the day. Facebook was at first used to connect with friends and relatives all across the world. We can also call 4th February the birthday of Facebook. It even serve the purpose of the day perfectly.

    The Blue color scheme of Facebook

    You must have thought sometimes why Facebook is blue? Was blue Mark Zuckerberg’s favorite color? No, that’s not the case. Mark Zuckerberg has been diagnosed with color blindness. He faces difficulty in identifying red and green colors. This is the first reason why Facebook is blue.

    Facebook Logo
    Facebook Logo

    Blue is even the symbol of trust, peace, and security. Some people even consider this reason to be behind the blue color scheme of Facebook.

    From ‘Awesome’ to ‘Like’

    The engineers who had developed Facebook wanted the ‘Like’ button to be an ‘Awesome’ button. However, this was a proposal that wasn’t accepted by Mark Zuckerberg. Hence, finally, the ‘Like’ button was introduced on the site. This information finds its sources: the main engineer from Andrew Bosworth.

    Can the founder of Facebook be blocked on Facebook?

    No developer will like to be blocked on his platform. Just like this, even Mark Zuckerberg wouldn’t even like to be blocked on Facebook. This is why you can never block Mark Zuckerberg on Facebook.

    You Cant Block Mark Zuckerberg on Facebook
    You Cant Block Mark Zuckerberg on Facebook

    The story of Chris Putnam

    Chris Putnam serves as an engineer at Facebook. However, he wasn’t recruited through the normal procedure followed by Facebook? He along with two friends had hacked Facebook in 2006. The situation he created by spreading worms into Facebook profiles couldn’t be solved. At last, Facebook interviewed him and hired him as an engineer. He is popularly known as The First Facebook Hacker.

    Countries with the highest user base

    The India has the highest user base with about 330 million users. Following the India in United States, having about 190 million users. After this, is Indonesia with around 140 million users. Gone are the days when Orkut was the ruling networking site in Brazil and India. However, Facebook replaced Orkut within less time.

    Leading countries based on Facebook audience size
    Leading countries based on Facebook audience size

    10 Interesting Facts about Jack Dorsey you probably didn’t know
    Jack Dorsey is an American billionaire and founder of Twitter who often remains reserved about his life. So, here are 10 Facts about Jack Dorsey you probably didn’t know.
    StartupTalkyPratyusha Srivastava

    Countries that have banned Facebook

    However, it might be surprising and sad for you to know that there are some countries where Facebook is banned. This ban is not temporary but permanent. These countries where Facebook is banned are China, Iran, Syria, and North Korea.

    Facebook’s data storing capacity

    Facebook has data centers where every minute of data of all the users is stored. From basic profile information to messages, Facebook has to store a really large amount of data. You will be amazed to know that about 300 Petabytes of data is stored by Facebook. (1 million Gigabytes is exactly equal to 1 Petabyte.)

    Even if you go to write the history of humankind from day one and store it, you will need only 50 Petabytes. However, Facebook stores about 6 times this data at its data centers.

    What happens when Facebook goes down?

    Sometimes, like other brand popular sites, even Facebook goes down. It might be irritating for you to see this notification popping for you. However, even Facebook suffers major losses due to this.

    It has been estimated that this popular site suffers a loss of about 30,000 USD for every minute when the site would be down. Such an incident had happened in 2014. Facebook had to bear the loss of 429,000 USD when the site was down for only 19 minutes.

    Facebook in its early years

    This most popular site had to go through lots of criticisms during its early years. From issues regarding its real founder to issues regarding the user’s privacy, Facebook had to stand out of lots of criticisms.

    Does Facebook reward people?

    Yes, Facebook rewards people who could detect security drawbacks in its products. The person should join the ‘Bug Bounty Program’ and report the bug or issue he/she detected.

    When did Facebook reach the trillion-dollar mark?

    Facebook was exactly 17 years and 3 billion users old when its valuation became $1 trillion on June 28, 2021. As soon as Facebook reached $1 trillion, it became the youngest company to achieve such a feat!

    Some other companies that are capped at $1 trillion includes:

    • Amazon was founded in 1994 and reached $1 trillion in 2018.
    • Microsoft was founded in 1975 and achieved the feat in 2019.
    • Saudi Aramco was founded in 1933 and was billed at $1 trillion in 2019.

    Facebook and its ConnectU connection!

    ConnectU was meant to be a website that would help fellow Harvard mates to connect with each other. Now, as Zuckerberg was also a student of the same university and good with programming, Cameron and Tyler Winklevoss, Divya Narendra, and others from HarvardConnection approached Mark to join the team. They pitched Zuckerberg about ConnectU, a social networking website that would “make some waves on campus,” as they mentioned in 2003.

    Little did they know that Mark would be founding thefacebook.com in the next year itself. In fact, it was after 50 emails that they found that Mark Zuckerberg was working on a different project.

    Brian Acton: Co-founder of WhatsApp | Brian Acton Story, Net Worth, Education
    Your day probably begins and ends with checking WhatsApp notifications. The go-to platform for messaging, WhatsApp was co-founded by Brian Acton.Know about Brian Acton net worth,wife and WhatsApp success story.
    StartupTalkyPiyush Mishra

    Mark Zuckerberg did never sell out Facebook!

    As soon as Mark Zuckerberg launched Facebook it started getting recognition far and wide. Mark was insisted by many to sell out Facebook in 2006 when Yahoo offered $1B for the website but Zuckerberg has other plans.

    He was only 22 back then and geared to make $300 million. Furthermore, he raised $15 billion the next year itself despite the pressure. Ultimately, Facebook remained independent to date.

    Facebook added “Social” and became a “Social Network”

    Facebook was a website and in September 2006, it launched the new “News Feed” section. This news feed officially added the badge of “social” of “social network.”

    Sheryl Sandberg took Facebook to new heights

    Mark Zuckerberg once said, “I never hire someone unless I’d work for them in an alternate universe.” He took Sheryl Sandberg onboard in March 2008, as the Chief Operating Officer.

    Pre-hire revenue – $56 million
    Present revenue – $28 billion

    Sheryl certainly contributed a major part to its success!

    Sheryl Sandberg with Mark Zuckerberg
    Sheryl Sandberg with Mark Zuckerberg

    How to get a Job at Facebook? [Analysing the Hiring Process]
    Facebook hires more than 10,000 new employees annually. However, their hiring process is competitive. Here is your guide to getting a job at Facebook.
    StartupTalkySeema Banerjee

    Mark Zuckerberg wore a tie to symbolize seriousness

    Facebook was in its startup stage when the 2008 recession hit the markets. While in the wake of 2009 Facebook was yet to recover from the financial crash. Mark Zuckerberg has reportedly started the new year with a resolution where he decided to wear a tie to work every single day for 12 months to signify the year as a serious one for Facebook.

    He didn’t miss it for a single day!

    “The Social Network” catapulted the popularity of Facebook

    The Social Network, the movie based on the real-life of Mark Zuckerberg and the birth of Facebook was set to be released in 2010, before which Zuckerberg felt apprehensive of the movie and believed that it would make him look bad.

    However, after the movie was released, it was received well and though it didn’t make Mark look entirely good, he didn’t suggest hiding anything. The movie was a roaring success and further catapulted the popularity of Facebook!

    The most popular page on Facebook is its own official page ‘Facebook‘ itself. It has over 214 million followers. It is followed by the pages of Samsung with over 159 million followers.

    The third most popular page on Facebook is the page of Cristiano Ronaldo. This soccer player has over 122 million followers. Mark Zuckerberg ranks fourth in this list with over 116 million followers.

    The most popular type of content on Facebook

    Millions of photos and videos are posted on Facebook in a minute. However, the most loved type of content is the videos. Each video is shared about 89.5 times more as compared to photos and text posts.

    Companies owned by Facebook

    To expand its business empires, Facebook has taken over the ownership of various companies. In 2012, Facebook owned Instagram for 1 billion USD. In 2014, Facebook owned WhatsApp for 19 billion USD. Today, Facebook owns about 82 companies worldwide.

    How much time is spent by a person on Facebook?

    About 58 minutes is spent by a person on Facebook. However, this does not imply that the person will take about 5 to 10 minutes to go through each post. On average, a person spends only 1.7 seconds going through a post. This time is very crucial for marketers as they have to gain the attention of their audience within this small time.

    The growth rate of Facebook users

    About eight to ten users sign-up to Facebook every second. This is why Facebook is the social networking platform with the highest user base.

    Facebook’s engagement time

    It had been noted that posts uploaded on Facebook within the time frame 10 p.m. and 11 p.m. EST result in 88% more engagement than posts uploaded at other hours. This has been regarded as the time most fruitful for marketers.

    Internet.org

    In August 2013, Facebook collaborated with six companies to avail network services better. In some countries, it was even made free. This service is known as internet.org. With about 50 million users from 24 countries, this has become popular among various people.

    Internet.org website
    Internet.org website

    Facebook in rural areas

    Out of every four people, three people use Facebook in urban areas. However, this does not mean that Facebook isn’t popular in rural areas. About 66% of Facebook users in America are from rural areas.

    Conclusion

    However, this is not the end. The list can go on and on. It will be even more surprising for you to know that this social media site was used in the formulation of Iceland’s Constitution. Yes, it’s true. Iceland considers Facebook because most of its residents use Facebook.

    While countless people are using Facebook, there are even pools of fake accounts. You should always beware and conscious of fake accounts. However, if any suspicious activity is detected, Facebook bans the account. Facebook is concerned about the security of its users. However, it even keeps a watch on the activity of its users for marketing.

    Facebook is one of the most widely used platforms. Being present on a social media platform, one should be conscious about their activities. If used properly, Facebook can prove to be a boon.

    FAQ

    What was Facebook earlier known as?

    Facebook was earlier known as Facemash.

    When was Facebook launched?

    Facebook was launched on 4th February 2004.

    Is Facebook Banned In Some Countries?

    Yes, Facebook is banned in countries like China, Iran, Syria, and North Korea.

    Who was the first person who hacked Facebook?

    Chris Putnam is the first person who hacked Facebook.

  • Why is LinkedIn a better platform for building a brand than Facebook or Twitter?

    When most people think of social media, they think of Facebook or Instagram, but LinkedIn is rarely seen as part of the broad array of social media platforms accessible.

    Reid Hoffman envisioned a location where professionals could meet, interact, and exchange knowledge when he founded LinkedIn in 2003. He desired a platform that would allow business experts to easily locate one another.

    Reid’s initial venture was a social networking site called Socialnet, which he launched before LinkedIn. That was seven years before Facebook, in 1997. The events of Socialnet, according to Reid, “left wounds and spilt a lot of blood.” The most important lesson he learnt was the need of concentrating on one single subject, business.

    He saw a rising demand for a one-stop network where professionals could further their careers, learn and share information, create brands, and recruit talent; LinkedIn was created.

    We have a tendency to believe that LinkedIn isn’t as useful as it appears, and many organizations fall into this trap, believing that it would be considerably more helpful to focus on their presence on Twitter, for example. There’s a logic to this: LinkedIn is for companies, but I’m seeking to promote to actual people, and they’ll be on other, more relaxed platforms, so I might as well go there too.

    This logic is incorrect. Why? Well, here are a few reasons as to why is LinkedIn a better platform for building a brand better than other platforms?

    Linkedin- Professional Way to Grow Your Brand
    Linkedin- Relevant Search for Your Business Connection
    Linkedin- Professional Networking
    Linkedin- Easy to Track Rivals
    Linkedin- Keeps Track of Contacts
    Linkedin- Customer Satisfaction
    Linkedin- Keeps you Updated with Industry News
    Linkedin Vs Facebook
    LinkedIn VS. Twitter
    Conclusion
    FAQs

    Linkedin- Professional Way to Grow Your Brand

    This is true for both individuals seeking new career opportunities and businesses seeking to extend their brand. Where can a potential employer find you as an individual? On Facebook or Instagram, for example. But do you really want them to see that photo of you at the beach in your funky clothes, or the nasty joke you posted the night before? Most likely not. These are personal information about you that detract from your professional image.

    You’ll need a location to put all of your professional skills and expertise on display. A place where you may write clever, well-thought-out posts that are both casual and personable while also displaying your professionalism. That’s how LinkedIn works.

    The same is true for enterprises. Another company you’re interested to partnership with doesn’t want to see your funny Instagram marketing campaign, no matter how brilliant it is. It wants to perceive you as a worthwhile long-term investment.

    Linkedin- Relevant Search for Your Business Connection

    The power of search is something that most people overlook when it comes to Twitter, LinkedIn, and social media in general. While posting, sharing, tweeting, and updating are all important, the true strength of these platforms lies in their ability to search and engage.

    When it comes to searching and engaging, the difference between Twitter and LinkedIn is what you’re looking for. On Twitter, the emphasis is on content, tweets, and subjects, but on LinkedIn, searching for companies and individuals to connect with is more powerful.

    Of course, you can search for information and individuals on both platforms, but Twitter excels at finding relevant people in your industry to connect with, and LinkedIn excels at finding relevant people in your business to connect with.

    Linkedin- Professional Networking

    There are 61 million senior level influencers on LinkedIn, with 40 million of them being decision-makers. There are 87 million registered members in the Millennial group alone, with 11 million of them in decision-making positions. It’s a plethora of chances for professional networking.

    It’s a sensible entrance point for business-oriented people who don’t have time to wade through a lot of personal messages, unlike Facebook and other social media sites.

    On LinkedIn, there isn’t much enthusiasm for revealing trivial or intimate information. Instead, you’ll primarily discover professionals looking to network with other like-minded businesses and organizations.

    Linkedin Brand Building

    Linkedin- Easy to Track Rivals

    Because, let’s face it, every company has them. And, in order to stay on top of the game, you have to keep track of what they’re doing, right? There’s no better site than LinkedIn to achieve that. Your rivals’ Facebook page will not tell you what they’re up to, just like your Facebook profile won’t tell you what they’re up to for a possible business partner.

    And you must remember this in order to flourish as a business.

    Many people believe LinkedIn is just another job board but, in fact, it has been proven to be 277 percent more successful than other social networking sites. Don’t make the same mistake.

    Linkedin- Keeps Track of Contacts

    Remember that amazing young professional you met three years ago at that conference? Or that buddy of a friend who wanted to work for your firm as a freelancer?

    To be honest, I doubt it.

    When you meet new people, instead of throwing their business cards in your desk drawer or adding their email addresses to your out-of-date address book, add them to your LinkedIn professional network. Keep them in your contacts so you may reconnect with them when the moment is perfect.

    Linkedin- Customer Satisfaction

    Because LinkedIn’s platform allows you to quickly engage with your consumers, it can help you increase overall customer satisfaction. You may conduct surveys, request testimonials, and even send direct notes thanking consumers for their continued support. This will let you identify what works and what doesn’t over time, while also demonstrating to your consumers that you care about them and the business they provide. Because the feelings of gratitude that come with being heard are unrivalled, encourage a balance of public and private contacts. LinkedIn, like Facebook, provides a means to handle customer care and address any concerns that may emerge, although on a smaller scale. LinkedIn, like Facebook, provides a platform for handling customer service and resolving any concerns that may emerge, but on a more professional level.

    Brand Positioning Strategies for Business | How to Make Customers Loyal
    Are you struggling to position your brand in front of your target market? These strategies will help you to position your brand and make customers loyal.
    StartupTalkyParnas Ghosh

    Linkedin- Keeps you Updated with Industry News

    When you log in to LinkedIn, it creates a timeline similar to other social networking sites. You’ll discover the latest news from your contacts, organizations, and company there. Keeping track on industry trends and reports is both entertaining and prudent.

    Linkedin Vs Facebook

    Despite the fact that Facebook provides a variety of useful networking and advertising options, both paid and free, an increasing number of users are quitting the popular social media site. Businesses and customers alike are abandoning Facebook in favor of alternative, more trustworthy platforms due to a significant number of data breaches and confidentiality issues. LinkedIn is one of these sites, and while it may not have all of the features that Facebook has, it isn’t far behind. In reality, we feel LinkedIn offers certain benefits over Facebook, particularly in the corporate world.

    Here are a few reasons why:

    Multilayered Targeting

    You may target individuals based on their job titles, degree of seniority within a business, and the talents they possess, in addition to targeting based on corporate relationships. If you’re looking for a business development manager, or any other job title for that matter, you can just type in a search query and get a slew of results, regardless of the firm you work for. This is ideal for companies looking for a point of contact, to fill a position, or to just expand their network of individuals in similar professions.

    The chances of someone clicking on a sponsored ad on Facebook are minimal to none, and if they do, the majority of people will be upset and may even ban your business. Sponsored in-mail on LinkedIn, on the other hand, is well-known and well-received. This is due to the LinkedIn user attitude and the value that most sponsored in-mail offers. All you have to do when creating your marketing campaign is put together content that will be relevant and helpful to the people you’ll be reaching out to. Include a clear and responsive call to action, and distribute it to your target audiences using the lists you’ve built.

    The fact that your message will only be delivered to your audience members when they are active is a significant advantage of LinkedIn mail, which boosts open rates and overall replies.

    Contact Information Is Easily Accessible

    Although Facebook has a retargeting tool, it may be tough to find— especially if you’re looking for company-specific data. LinkedIn has more easily available contact information and a direct message system that is not subject to the same stringent screening methods as Facebook. Due to LinkedIn’s algorithms, there are a variety of ways to run sponsored advertisements to a list of matched audiences using their email addresses or just a list of corporate contacts. This means you’ll be able to reach a wider audience with less work, improving your lead list and sales potential in the future.

    You may also search by seniority if you know you need to speak with someone with a lot of power in a company. Again, the purpose of these searches is determined by your requirements, but eliminating people who aren’t decision makers is a great approach to save time in the long run.
    Finally, depending on your objectives, LinkedIn offers the opportunity to search for people who possess a certain skill set. Because LinkedIn primarily relies on third-party recommendations, you can immediately discover what they’ve been ranked best at, allowing you to swiftly determine why they’d be valuable to your company.

    If you require a more refined audience, LinkedIn also allows you to perform focused searches and create lists based on certain demographics.

    LinkedIn VS. Twitter

    Here are some key distinctions between Twitter and LinkedIn, as well as what you should know while developing your strategy:

    The way you communicate on LinkedIn is significantly different from how you communicate on Twitter.

    This is arguable, but Twitter is more suited for informal everyday material like photographs of your meals or selfies than LinkedIn. It is not suggested that you just use Twitter to post photographs of your food, nor that taking a selfie on LinkedIn is a crime, but keep in mind that LinkedIn is a more professional network, whereas Twitter is better for short-form casual conversation.

    On each website, look for the differences in relationships.

    This is an important issue that is frequently missed. Twitter was created with one-to-one connections in mind: a follower and a followee. LinkedIn, like Facebook, is more bidirectional; it is a two-way street. Of course, you can follow individuals on LinkedIn, but it was an afterthought in the platform’s design.

    A reciprocal connection is more important and relevant from a psychological standpoint than simply following someone and them not following you back. This is a significant distinction that should not be overlooked when customizing the material you post on the two sites.

    Recognize when self-promotion is appropriate.

    This might be my own interpretation of the two platforms. However, although updating your network on LinkedIn about your job, company development, and team success is okay, doing it on Twitter is frowned upon.

    Self-promotion on Twitter is frowned upon, and businesses who exploit the site to market are immediately branded as spammers and abusers. Of course, it is not suggesting that you should use LinkedIn for shameless self-promotion, but individuals on LinkedIn are looking for more professional updates, and they have a higher tolerance for semi-promotional content.

    Conclusion

    If you were unsure about how many advantages LinkedIn might offer, perhaps this list has persuaded you that it is one of your most valuable professional tools. You may use it to expand and maintain your network, look for employment, and improve your professional reputation. It’s also completely free. So, what are you waiting for?

    FAQs

    Why is LinkedIn important for branding?

    It is a professional way of branding and an effective tool for brand awareness and brand promotion.

    It has more than 600 million professional profiles to help you build a good network connections, job opportunities, brand building and marketing.

    Who is the CEO of LinkedIn?

    Ryan Roslansky is the CEO of Linkedin.

    How do you use branding on LinkedIn?

    Linkedin branding can be done by effectively optimizing your profile, page, content and posts.

  • 10 Interesting Facts about Jack Dorsey you probably didn’t know

    The widely famous web developer, Jack Dorsey is known as the co-founder of Twitter. He is counted among the top technology entrepreneurs in the world, which contains the illustrious names of Elon Musk and Steve Jobs.

    But the brilliance of Dorsey isn’t limited to Twitter only, in fact, he acquired two major companies- Twitter and Square. And according to Forbes, this duality gives rise to Jack Dorsey with a net worth of over $4 billion.

    Jack Dorsey is prominently known for co-founding Twitter in 2006 but his journey on the Twitter platform has been a hell of a ride. He had faced countless hardships throughout his tenure.

    Jack Dorsey was born and raised in St. Louis, Missouri. According to some facts, Dorsey expressed his superior intelligence from a very early age. Yes, he was only 13 years of age when he designed the software for the dispatch routing. In fact, many cab drivers are still using this app for better mapping and smooth driving.

    Dorsey’s prominent mobile payments company Square is also growing at quite a pace. According to Nomura Instinet sources, the company has beaten its biggest opponent PayPal in the race of fastest-growing digital payment company.

    In this article, we have presented some of the very interesting yet lesser-known facts of Jack Dorsey. Let’s get started!

    Jack Dorsey was Obsessed with dispatch communication as a kid
    Jack Dorsey’s Morning Routine
    Jack Dorsey has a Crucial role in Twitter advancement
    Jack Dorsey is Not an Affluent Communicator
    Jack Dorsey does not considers himself a Nerd
    Jack Dorsey Almost went to Facebook
    Jack Drosey is a College Dropout
    Jack Dorsey Doesn’t have any Desk at Square Headquarters
    Jim McKelvey used to be Jack Dorsey’s Boss
    Jack Dorsey is an admirer of Architecture and Cities
    FAQ

    Jack Dorsey was Obsessed with dispatch communication services as a kid

    As a kid, Jack Dorsey was fond of trains which later transferred into his obsession with emergency dispatch communication services. He always finds the voice of the police scanner very intriguing.

    In an interview with the CBS program “60 minutes,” Dorsey said that whenever he heard the police scanner, the police always talked about where they are, what they are doing or where they are going and this is what gave him the idea of Twitter.

    Jack Dorsey’s Morning Routine

    Jack Dorsey has set Twitter in his morning routine. When he wakes up, the first thing he does is check the weather but soon after, he opens Twitter in order to check what’s happening in the world and where? This gives him a sort of idea of what is going on in the world currently.

    Jack Dorsey has a Crucial role in Twitter advancement

    Jack Dorsey has a very essential part in the development and advancement of Twitter. He was the CEO of Twitter until 2008 but, on 16 October 2008 Evan Williams took over the job of CEO. Currently Jack Dorsey serves as the CEO of Twitter. But as the co-founder of Twitter, his association with it didn’t end. Later on, in 2011, Jack Dorsey got the position as the board’s chairperson. And, he became the chairperson of Twitter Inc.

    Jack Dorsey is Not an Affluent Communicator

    Most people don’t know this, but Jack Dorsey is not an affluent communicator, especially when it comes to speech. In an interview with 60 minutes, he said, “People often find it pretty unsettling as I am a silent person. They intend to know my thoughts but I prefer staying silent most of the time.” He added, “I am no expert when it comes to public speaking or even individual conversation. I am a silent person and that’s my basic nature.”

    Jack Dorsey does not consider himself a Nerd

    Jack Dorsey finds it very insulting when people call him a nerd. Once in an article of Forbes, they addressed him as a nerd. Although the article was pretty intriguing, Dorsey wasn’t pleased with it all. He mentioned, “It’s very offensive that people find me more of a nerd than Steve Jobs. I think they do because I am a programmer and that isn’t a sign of a nerd.”

    Unknown Facts about Satya Nadella you might not know about
    We all know Satya Nadella as the Successful CEO of Microsoft but do you know he has worked 23 years in Microsoft before becoming the CEO. Check out more facts.
    StartupTalkyPratyusha Srivastava

    Jack Dorsey Almost went to Facebook

    When Jack Dorsey was fired from his own company in 2008, he went to speak with Facebook CEO- Mark Zuckerberg. Dorsey’s Twitter story went pretty viral, reported by Nick Bilton as “Hatching Twitter: True Story of Power, Friendship, Money and Betrayal.”

    Mark Zuckerberg almost hired Jack Dorsey but due to the lack of a distinguished role, Dorsey couldn’t join Facebook. This is briefly described in the book by Nick Bilton.

    Jack Drosey is a College Dropout

    Like most of the brilliant minds and developers, Jack Dorsey is also a college dropout. Dorsey started attending the University of Missouri-Rolla but after two years, Dorsey got transferred to New York University. When one semester was left of his graduation, Dorsey dropped out of New York University, according to STLToday.

    Later, he moved to the West Coast where he found the idea of Twitter.

    Jack Dorsey Doesn’t have any Desk at Square Headquarters

    We often expect the CEO and chairman to have a big glass office with a fine desk but, you’d find it pretty odd that Jack Dorsey as being the chairman and CEO of Square doesn’t have an office or even a desk. Yes, Dorsey prefers working freely on his iPad while roaming around the office.

    Square, San Francisco Headquarters
    Square, San Francisco Headquarters

    When asked, he told “60 Minutes” that “Its always self-awareness and intriguing to know that other people are working their best here, it’s not just you.”

    Unknown Facts about Nithin Kamath you might not know
    We all know Nithin Kamath as the youngest billionaire but do you know he has worked at a call center and was also going to lost around almost 5 lakh. Check out more facts.
    StartupTalkyPratyusha Srivastava

    Jim McKelvey used to be Jack Dorsey’s Boss

    Jack Dorsey has always been brilliant and there was nothing that he couldn’t do, even as a child. He used to work as an intern at the age of 15 in Jim McKelvey’s software company, Mira Digital Publishing. Jim McKelvey was pretty impressed with Dorsey’s performance. He even used to call him “Jack the Genius.” Later, Dorsey along with Jim McKelvey founded a payment company, Square.

    Jack Dorsey is an admirer of Architecture and Cities

    Very few know that Jack Dorsey is a great admirer of cities and their architectures. In an interview, he said, “My favourite activity of a Day is scrolling through the urban areas. I found its architecture very fascinating and admiring.”

    Jack Dorsey often wanders around the streets of San Francisco and New York.

    Conclusion

    The 41-year-old Jack Dorsey has put great efforts and work into the advancement of Twitter. When he was fired from his social media network, Twitter. He didn’t stop, instead, he focused on invention and later returned as the chief of Twitter seven years later.

    Meanwhile, his other prominent payment company- Square succeeded more vibrantly. Jack Dorsey is a brilliant person with great ideas in mind. Each day, he moves a step closer to the advancement of the next level of technology. And people often find it very interesting knowing the rare facts about him. Thus, we presented this article. Stay tuned for more updates.

    FAQ

    Does Jack Dorsey have a degree?

    Jack Dorsey never graduated college but He briefly attended the Missouri University of Science and Technology and then transferred to New York University.

    What is the net worth of Jack Dorsey?

    The net worth of co-founder and CEO of Twitter is US$15 billion as of 2021.

    What companies does Jack Dorsey own?

    Jack Dorsey has been CEO of both social media firm Twitter and small business payments company Square since 2015.

  • How Facebook’s VR headset will Revolutionize Ads?

    Facebook which is one of the major social media platforms has recently announced about its plans to launch its fitness tracker and also tried to get into the smartphone industry in the past with the launch of HTC. The company now is testing VR ads on the Oculus platform. In this article let’s look at how the VR ads would revolutionize the advertisement industry.

    Facebook VR – Latest News
    How Facebook VR will Revolutionize the Advertisement Industry
    Concern regarding The data
    Future Products of Facebook
    FAQ

    Facebook VR – Latest News

    On 16 June 2021, the company has begun testing advertisements on the Oculus headset which is a Virtual reality headset. This testing was done with partnerships with several game developers which include Resolution games.

    The small scale test of VR ads is expected to be the bridge between the company’s main revenue that is selling digital ads and the investments of the company that is growing in the field of Virtual Reality hardware which is expected to be the next big thing in the tech industry after smartphones.

    Facebook has conveyed that the test is a way in order to help the developers to earn revenue from the Oculus platform. The Ads are expected to appear on the games that are used on the Oculus platform and an action game Blaston that is developed by Resolution games.

    Facebook also added that the users of Oculus will have an option in order to choose not to see an ad from an individual brand or company or to even hide certain ads.

    How Facebook VR will Revolutionize the Advertisement Industry

    Many experts had already predicted this move from Facebook for the past few years. The company is planning to expand the system using user feedback but the big question is, how will Facebook utilize the ads with the data received from the VR headset.

    Oculus headsets are estimated to be a Gold Mine in regards to the information about you. The headsets are said to capture information such as the motion of head and hand and even tracks the pictures of your surrounding through a camera and a microphone.

    The future headsets are expected to have much more features such as monitoring the eye movement and noting down what catches the attention of your eye.

    If Facebook collects the data that is obtained from the VR headsets or the devices in order to run targeted ads, it would be a very personalized ad and the company will have a track on the utmost private information about the person which sometimes even the individual will not be aware of.

    Facebook VR Ad test on an VR action game - Blaston
    Facebook VR Ad test on an action game – Blaston

    Top 7 AR Startups in India to Watch Out For in 2020
    AR(Augmented reality) a term that was first coined by researcher Tom Caudell in1992. AR is a technology that allows users to interact with virtual content inthe real world. A great example of AR is a game that went quite popular, PokemonGo. This technology has been around for some time and becaus…
    StartupTalkyArbaz Sayed

    Concern regarding The data

    Regarding the data concerns, Facebook has conveyed that as of now the data that is collected by the headsets remains in the headset and added that the ads are totally different from the headset and is a different segment. The company also said that they have no plans to come up with targeting ads as of now.

    But however, as Facebook moves much more into Virtual reality and Augmented reality hardware, using the special hardware features for advertising is expected to become an increasingly attractive prospect.

    Future Products of Facebook

    Facebook is also planning to release a fitness tracker and has also discussed about AR glasses that will be used for interacting with the world. These products are expected to be built in a way that will collect information and insights about your surroundings and your body. This makes it hard to believe that Facebook doesn’t have a plan to monetize these products by running targeted ads with them.

    However, even the head of Facebook Reality labs has conveyed that the company does not have any plans and is not really focused on the business model questions regarding the experimental hardware of the company. Facebook has also conveyed that they are working on exploring new ad forms that would be unique to the VR.

    How Facebook-owned Instagram is Monetizing Instagram Reels
    Facebook Inc is a social media giant which is based in the United States ofAmerica. The social media platform is available in around 111 languages and hasa presence in almost every country around the globe. It was launched in the year2004 and has around 2.8 billion monthly active users. Facebook…
    StartupTalkyAlan Joseph

    Conclusion

    Oculus is the first test that is done by Facebook and is one of the biggest tests for advertising on its platform. As the company expands the ads to new devices and other hardware, we will have to observe how it uses ads and the new data types.

    FAQ

    Does Facebook own Oculus VR?

    Yes, Facebook acquired VR company Oculus in 2014 for an estimated US$2.3 billion.

    What data does Facebook get from Oculus?

    Facebook stores information about what you do in VR, including basic account functionality (like knowing which games you’ve purchased), and advertising (like showing you an ad in your Facebook feed for Oculus games you recently searched for in your headset).

    Who is the CEO of Oculus?

    Brendan Trexler Iribe is the CEO and co-founder of Oculus VR, he is an American game programmer, entrepreneur.

  • Why is Facebook launching its own Smartwatch? (Even after the Failure of its smartphone)

    Facebook has recently announced that it would launch its smartwatch during the year 2022. They have also planned to launch the further versions of the watch. However, this is not the first time the company is entering into the hardware technology sector. Let’s look at the latest news about the smartwatch, its features and also look at one of the reasons for the failure of their smartphone.

    Facebook Smartwatch – Latest News
    Features of the Facebook Smartwatch
    Why is Faceboook Launching its Smartwatch?
    Previous products by Facebook
    Reason Why Facebook’s Smartphone failed
    FAQ

    Facebook Smartwatch – Latest News

    Facebook has conveyed that they would release a smartwatch under their brand during the 2022 summer. They have also conveyed that they would release the second and third generations of the watch in the coming years. The first smartwatch of Facebook is expected to be priced at around USD 400 (around INR 29,000) which could have certain changes in the coming years.

    Features of the Facebook Smartwatch

    The watch is expected to be released in three different colour variants namely black, white and gold. The watch will not only have the messaging features but also has a heart rate monitor and two cameras. It is said that the cameras will be able to separate from the wrist in order to take videos and share them on the social media.

    The smartwatch is said to have two cameras, where the front camera can be extensively used for video calling services and the rear camera can be used for video recordings to share it on the social media. The rear camera will have a 1080p auto focus camera.

    One of the most exciting features of this watch is that it can be used without an internet connection and users also have a feature to connect to services of hardware of health and fitness companies in addition to the heart rate monitors of the smartwatch.

    Why was Google Project Ara Cancelled? [Case Study]
    Did you just break your cellphone’s camera? How about you just swap it out for anew one by yourself? That’s not possible, right? Well, what if I say there was atime when the future of mobile phones was on this path? Yes, that’s true! OnSeptember 10, 2013, Dave Hakkens, a Design Academy Eindhoven…
    StartupTalkyDiksha Sinha

    Why is Faceboook Launching its Smartwatch?

    The main reason for releasing the Smartwatch is to try and replace the smartphones. The smartwatch owners are considered to use the smartwatch for the activities that are done through the usage of Smartphones.

    Mark Zuckerberg also aims to create more consumer and hardware products in order to find a way and compete against the tech giants Apple and Google

    Previous Hardware products by Facebook

    Facebook has a set of hardware products already in the market which include a portal and also a video calling device with a voice assistant which is similar to Alexa or Google’s device. The company had also launched 3 new portals in the year 2019 and currently has 4 hardware products in the market. These products are available in the United States.

    Facebook had also ventured into the smartphone segment in the past with the launch of the brand HTC back in 2013. But the venture had later failed and did not end being successful.

    Reason Why Facebook’s Smartphone failed

    Facebook's First Smartphone - HTC First
    Facebook’s First Smartphone – HTC First

    The smartphone brand of Facebook that is HTC was a global brand and was considered to be one of the coolest smartphones back in the times of its launch. The company’s smartphone brand had lasted only for about half a year and due to the poor sales, they had to slash the price of the phone.

    Even after cutting down the price of the phone, the smartphone sales were really less and sold only about 15,000 phones. Some have estimated that the reason for the failure of the smartphone segment of Facebook was as users did not find a need for such a smartphone at that time and the features of the phone were already present on the mobile applications that were available on the iOS devices and the cheaper Android devices.

    It was found that consumers were not dying to buy Facebook’s phone and there is a difference between the having a phone in the market and having a phone which consumers would choose to buy. One of the major reasons Facebook says they failed was due to the high pricing and poor user interface.

    Why Blackberry Failed to dominate the Smartphone market? [Case Study]
    When recalling the old BlackBerry Era, the most magnificent and best premiumsmartphone around the world comes to our mind. Yes, we are all well aware of thepopularity and craze of blackberry in the early 2000s. BlackBerry smartphoneswere considered as the possession for all those symbolizing high…
    StartupTalkyPratyusha Srivastava

    Conclusion

    The hardware segment is not an area where Facebook has been successful so far. Majority of the Facebook’s revenue comes through advertising and with the introduction of the Smartphone, Facebook will be venturing into an entirely new segment. However, the company has not yet decided on the name for its Smartwatch segment.

    FAQ

    Did Facebook make a phone?

    Yes, Facebook launched a phone with collaboration with HTC but it was a flop back in 2013. The company created an Android skin for the phone and dubbed it Facebook Home.

    What will be the cost of the Facebook Smartwatch?

    The watch might retail for around $400 (Rs 29,000) and will have three colour options to choose from (white, black and gold).

    When will the Facebook Smartwatch launch?

    The watch is yet to enter mass production but should be available in the summer of 2022.

  • How Clubhouse is planning to monetize in India?

    The Clubhouse has recently become one of the most popular social media apps in India. It has created a lot of hype amongst the Indian content creators with a lot of clubhouse rooms being formed in the month of May 2021. The app is available for both Android and iOS in India, even though the audio-chat app is already popular among the users, it has plans to reach more people around the world and expand its community. Let’s look at the future plans of the clubhouse in India.

    Clubhouse on Removal of Invite-only feature
    Rohan Seth on the Growth of Clubhouse
    Clubhouse on its Payment Service launch in India
    Further plans of Clubhouse
    FAQ

    Clubhouse on Removal of Invite-only feature

    The company has plans to remove the invite-only feature by the end of this year. There is no information regarding the exact time for removing the invite-only feature as of now. However, if you are a Clubhouse user, you would already know that you can use the app only if your invitation is accepted by your friend or an existing clubhouse user.

    On 3 June 2021, the clubhouse had confirmed that it has plans to expand its user base and to remove the invite-only feature by making it open for all. This would mean that anyone would be able to download the app, join the social media application and add rooms depending on their interest.

    How Brands can Leverage Clubhouse?
    The Clubhouse is a social media app that is dependent on audio. It has roomssimilar to Facebook groups where people can join and get into conversations withpeople. The only difference would be that this platform would be more like agroup voice call. Users need to get an invite from their friends…
    StartupTalkyAlan Joseph

    Rohan Seth on the Growth of Clubhouse

    The co-founder of Clubhouse Rohan Seth had conveyed that they were still new to the space and that they are trying their best to grow slowly. He added that the main aim of the audio-chat app is to add in more users and to remove the invite only feature.

    He conveyed that the company will have to align and invest into the infrastructure before removing the invite-only feature. However, he conveyed that the goal of the company is to provide the app support to everyone. He has also mentioned that the invite only feature of the Clubhouse had helped the app to build a loyal and strong community in a short span.

    Clubhouse on its Payment Service launch in India

    The audio-chat platform had also conveyed that they were soon planning to release a payments service in India. As of now, the clubhouse payment service is available only in the United States. The executive of the company had conveyed that before releasing its payment service on a global level, the company wants to ensure that the experience would be smooth.

    Clubhouse Payment Service
    Clubhouse Payment Service

    He added that the company has plans to release the payments service only to a few countries outside the United States which includes India. The main reason for it is because the app has become very popular in the country.

    The introduction of the payment service into the clubhouse for India would help the content creators to monetize their content and the information.

    Can Twitter Space Rival popular Social media platform Clubhouse
    Twitter is a social media platform founded in the year 2006. The users of thisplatform interact with each other through messaging which is known as tweets.The platform is widely used across the globe. Twitter has plans to come up witha lot of new features for its platform to increase its revenue.…
    StartupTalkyAlan Joseph

    Further plans of Clubhouse

    The CEO of the company Rohan Seth had also conveyed that the app is planning to launch new features bringing in better discoveries and recommendations for the users. He said that the app is planning to work on recommending more rooms for the users and adding features that will help them connect better.

    He added that the company is also working on the discovery features of the clubhouse which will offer a smooth experience for the community. The app is planning to work on localization features and to bring in more support to various languages which will help to connect with more people around the globe.

    Some of the features which the company plans to bring to users include ticketing, subscriptions and tipping. These features will make it much more easier for the content creators to monetize their content on the clubhouse platform.

    Conclusion

    In the initial stages clubhouse was available only on the iOS platform and later on, was released for the Android users as well which created a lot of hype among the users and the company saw an overwhelming response.  The app has recorded around 2 million users on Android.

    FAQ

    What is the valuation of Clubhouse?

    Clubhouse has reached a valuation of $4 billion as of 2021.

    Who is the Founder of Clubhouse?

    Clubhouse was founded by Rohan Seth and Paul Davison in 2020.

    Who is the CEO of Clubhouse?

    Paul Davison is the CEO and Founder of popular social media platform Clubhouse.

  • What happens to Social media account of Individual who lost live due to Covid?

    Over the past few months, the second wave of Covid has been increasing in India and most of us have lost our dear ones. The pandemic has increased the death rate and the second wave has become very fatal. But, have you ever wondered what would happen to the social media accounts of the ones who lose their life during the Covid battle or any other cause? In this article let’s look at what happens to the social media accounts of the users who lost their life due to Covid or any other cause.

    Study by University of Oxford on Social Media accounts
    Procedures that can be followed to the social media account after death of an individual
    Steps taken by Facebook and Instagram to the account after death of an individual
    Steps taken by Twitter to the account after death of an individual
    Steps taken by Google and WhatsApp to the account after death of an individual
    FAQ

    Study by University of Oxford on Social Media accounts

    According to a study by the Oxford Internet Institute of the University of Oxford based on the social media user levels as of 2018, it was found that around 1.4 billion users will die before 2100 which would be more than the social media users living on Facebook during 2070.

    This is a serious issue that nobody has thought about and like any other account such as a bank account, the social media companies will have to find a nominee who would be able to close the account or take care of the account after the death of the individual. Currently, there are three different procedures towards the social media account of a person who lost his life.

    Procedures that can be followed to the social media account after death of an individual

    There are 3 different procedures that can be followed to the social media account after the death of an individual. The first step would be to just leave the account untouched. There won’t be any changes made to the account and it would remain intact after the death of an individual.

    The second step would be informing the related company and closing down of the account. It would be any social media company such as Twitter, Facebook or Instagram which can be done by submitting the death certificate of the individual and the last step would be to give access to a nominee and make it a memorial account.

    Why Facebook, Twitter, Instagram might get banned in India? – A Deep Analysis
    In the past few days, the headlines and the major posts on various social mediahandles were about the ban of the social media applications in India. Let’s lookat why the social media giants such as Facebook, Twitter, Instagram might getbanned in India. Why The Government of India might ban Faceb…
    StartupTalkyAlan Joseph

    Steps taken by Facebook and Instagram to the account after death of an individual

    Facebook Memorial Page
    Facebook Memorial Page

    Facebook provides this feature to hand over the account and to make it a memorial one. The legacy contacts will not get the same features towards the account, he will only be able to change the profile picture, respond to friend requests or write a tribute post on the account.

    The account can be identified as a word Remembering will be shown next to the account. These accounts will not be visible on the friend’s suggestions or won’t show any birthday alerts towards other users. Instagram also provides the same option regarding the social media account.

    Steps taken by Twitter to the account after death of an individual

    Twitter does not provide access to the legacy account holder towards the account. The individual’s account will have to be deactivated. The immediate family member will have to request on deactivating the account by providing their id, death certificate and other documents required by the company.

    However, if an immediate family member or a closed one has access to the deceased individual’s account then the account can be kept active and the user can update the posts according to their choice.

    How Major Social media platforms are Rivaling Clubhouse
    Clubhouse has been in the limelight since its launch last year. The app has got12 million downloads since its launch. It has been extremely popular and isgrowing rapidly. The popularity and the growth of social media app have led the other socialmedia apps in the market to come up with rival app…
    StartupTalkyAlan Joseph

    Steps taken by Google and WhatsApp to the account after death of an individual

    Google has not provided any information regarding the account after the death of an individual. However, a close family member or a person can apply by providing the required documents and close the google account of the individual.

    Google also asks an individual while creating an account on the closure of account during inactivity and if the individual select an option of 3 months, then an inactivity of the account for 3 months would automatically delete the google account.

    In the case of WhatsApp, there is no such procedure for closure or deleting the account. Whoever has access to the deceased person’s mobile phone will have access towards WhatsApp and the account will have to be manually deleted from the phone.

    Conclusion

    However, except for a few social media companies, there is no much procedure to close down or to bring changes to a deceased person’s account. There are arguments that the government should mandate a certain procedure for the social media accounts of the individuals who lose their life.

    FAQ

    What happens to your WhatsApp when you die?

    WhatsApp has no way of knowing if users are dead or not. If an individual does die, their account will most likely continue to exist, and people will still be able to send them messages.

    Can you delete a dead person Facebook?

    Facebook has two options: You can request to either memorialize a Facebook page or delete it all together.

    What happens to your Instagram when you die?

    According to Instagram’s policy, the account of a deceased person can either be reported, or an immediate family member can request that the account be deleted.

  • Why Facebook, Twitter, Instagram might get banned in India? – A Deep Analysis

    In the past few days, the headlines and the major posts on various social media handles were about the ban of the social media applications in India. Let’s look at why the social media giants such as Facebook, Twitter, Instagram might get banned in India.

    Why The Government of India might ban Facebook, Twitter, Instagram
    The new Social media norms by The Government of India
    Social media platforms that have not accepted the new norm
    Will the Social media Apps really get banned?
    The Consequences of the Social media Ban
    FAQ

    Why The Government of India might ban Facebook, Twitter, Instagram

    During the month of February, the Government of India had provided a new norm that is supposed to be followed by all the social media companies in the country. The Government of India had provided a time period of 3 months where the deadline for accepting the new norms was on 25 May 2021.

    The social media giants such as Facebook, Twitter, Instagram and WhatsApp have not accepted the norms and have not made any provision to follow the norms.

    The new Social media norms by The Government of India

    As per the new norm, the large social media platforms defined as those who have more than 50 lakh registered users will have to appoint a resident grievance officer as part of a larger grievance redressal mechanism, they will also have to actively monitor the content on their platform and also provide a monthly compliance report for Indian users and self-regulation mechanism.

    Guidelines for Social Media Influencers in India
    Digital Media – something that has changed the idea of marketing and advertisingover the decades. It can be safely put that digital media’s growth is that of adorky teenage kid who’s just been hit by puberty. It now has become anindependent platform for digital content creators and advertisers al…
    StartupTalkyPratiksha Bajikar

    Social media platforms that have not accepted the new norm

    As of now only the Indian based social media application Koo has accepted the norms and the guidelines put forward by the government. The other social media giants have not accepted the norms and WhatsApp has also filed a complaint against the government in the High Court of Delhi.

    The social media giants such as Facebook, WhatsApp and Twitter have conveyed that accepting the new norm would end the privacy of the users and messaging platforms such as WhatsApp will no longer be end-to-end encrypted.

    Number of social network users in India
    Number of social network users in India

    Will the Social media Apps really get banned?

    It is to be noted that if the social media platforms do not comply with the new norms and don’t follow the guidelines, they will not be banned by the Government but they will lose their status as a social media platform and various protections they receive as intermediaries.

    The Government of India can also file a case against the social media companies for not following the rules as per the law of land.

    How Major Social media platforms are Rivaling Clubhouse
    Clubhouse has been in the limelight since its launch last year. The app has got12 million downloads since its launch. It has been extremely popular and isgrowing rapidly. The popularity and the growth of social media app have led the other socialmedia apps in the market to come up with rival app…
    StartupTalkyAlan Joseph

    The Consequences of the Social media Ban

    The main consequence if the social media platforms accept the ban would be faced by the users and the citizens of the country is that they would lose the right to speech and they would not be able to freely express their view points on the social media platforms.

    If the social media platforms are banned in the country it would largely affect the economy of the country adding to a lot of people becoming unemployed as a large number of people run their online businesses through Instagram, Facebook and Twitter.

    The ban on the social media giants will also largely affect the other companies in India as they rely on these platforms for advertising their products and services. The social media platforms even provide an option where the companies can target their customers.

    It would even affect the Indian based employees working in the various social media companies as the ban would lead to unemployment to a lot of them working in the Indian subsidiaries of the social media companies.

    This is estimated to largely affect the economy as the businesses which have build a profile on the social media platforms would run under loss and also taking the critical situation of the Covid pandemic and increase of unemployment in the country would have a large effect on the economy of the country.

    FAQ

    Why is social media getting banned?

    Social media apps might get banned if they fail to comply with the new intermediary guidelines for social media platforms.

    What is the new IT rules for social media?

    The new IT Rules 2021 for digital media platforms includes the requirement to appoint a resident grievance officer as part of a larger grievance redressal mechanism, active monitoring of content on the platform, and monthly compliance reports for Indian users.

    Has WhatsApp sued Indian government?

    Yes, WhatsApp has filed a case in the Delhi High Court against the Indian government, seeking to block the new IT rules.

    Conclusion

    India has around 53 crore WhatsApp users, 41 crore Facebook users, 21 crore Instagram users and around 1.75 crore Twitter account holders. These are the major social media companies operating in India and the Indian based application Koo has around 60 lakh users.