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Tag: facebook

  • Facebook’s Small Business Loans Initiative in India via Indifi – Online Lending Platform

    Has Facebook stepped into the banking sector? Will they be renamed for their new venture? Is there any other type of loans and services they provide? A lot of such questions popped up as soon as their announcement of the ‘Small Business Loans Initiative’ came out. However, it is important to note here that even in the past couple of years, Facebook has offered such loans or credit grants to small businesses around the world. They wanted to make it easy for SMBs to secure a loan quickly in times of need. India became the first country for Facebook to launch this ‘Small Business Loans Initiative’ programme, which was launched on August 20, 2021. Read further to know about Facebook’s new loan initiative and the reason for its commitment to it.

    Facebook’s Small Business Loans Initiative
    Components and Benefits of Loan Initiative Programme
    Why Facebook started giving Business Loans in India?
    Other initiatives by Facebook
    SMBs effect in Indian Economy
    A glimpse of Indifi
    Conclusion
    FAQs

    Facebook Business Loans

    Facebook’s Small Business Loans Initiative

    Small Business Loan Initiative is a new initiative taken by Facebook partnered with Indifi, an online lending platform. Their primary vision is to provide loans to small businesses. They wanted to create an accessible and easy way for SMBs to take a loan without much delay in the process. Businesses that are attached/listed on Facebook, will have the eligibility to apply for this loan.

    Though Facebook is leading this initiative, it does not directly involve in the entire process. Fixing the eligibility criteria, processing loans, risks in repayment are all borne by the lending partner. Facebook, on the other side, creates awareness of this programme and formulates regulatory frameworks for this business. It serves as a bridge to connect SMBs with lending partners. India is the first country where Facebook launched this initiative in August 2021. This facility is available to businesses across 200+ cities and towns in India so far.

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    Components and Benefits of Loan Initiative Programme

    Here’s a look at some of the key features of the loan programme:

    1. Loan Amount: Facebook business loan for small business initiative offers the businesses a loan amount ranging from Rs 5 lac-50 lac, which is based on the business requirements. As the majority of the traditional business lenders often shy away from lending money to businesses nowadays, the Facebook loan initiative would certainly be a boon thereby solving the problem of the business capital.
    2. A Quick Process and Collateral-Free: The applicants can apply for this loan online and it won’t even be needing collateral. Furthermore, the application process is really fast and simple. Once it is approved, the loan would be disbursed within three working days.
    3. Fixed-rate of interest: The Facebook-backed business loan boasts of a fixed interest rate between 17%-20% annually. Notwithstanding, the loan amount, which might be anything between 5 lacs and 50 lacs, the rate of interest is capped the same.
    4. Provision for the women: The businesses that are owned entirely or in part by women are allowed special concessions. This would mean a 0.2% reduction in the rate of interest. This initiative is designed to motivate more entrepreneurs in the time upcoming.
    5. Quick Support: After the application, the users would be confirmed for the approval of the loan within one working day. After that, they would easily be able to find out the status of the loan by calling the customer service department of Indifi.
    6. No processing fee: The Facebook loan initiative for small businesses does not require any processing fees.
    7. Collateral-free: The loan initiative programme that has Facebook partnering with Indifi will not need any collateral security against the amount lent.

    Why Facebook started giving Business Loans in India?

    Facebook's Business Loan Initiative in India
    Facebook’s Business Loan Initiative in India

    Facebook has conducted a survey in 2020 with OECD and World Bank, to analyze the challenges faced by Small and Midsize Business (SMB) sectors. The outcome of the survey was the reason for the birth of the ‘Small Business Loans Initiative’. Here are the reasons why:

    • The survey showed that the major factors affecting Small and Midsized Businesses are Capital and Cashflow. Timely requirement of Capital is necessary for the efficient and smooth functioning of the businesses.
    • Most SMBs expressed their concern about the time taken to obtain credits from financial institutions.
    • So, Facebook along with Indifi has taken these issues into its own hands. They provide loans to businesses that advertise through Facebook.
    • Under this programme, SMBs can receive credits in less than five days.
    • It is evident that Small Businesses are going to push India’s financial and economic sectors. Facebook acknowledged it by saying that they are doing this for the economic growth of our country.
    • In the words of Ajit Mohan, Facebook India’s CEO, “We’re not looking to make money from this programme and we don’t have any revenue share. But we are hoping, this creates growth in the economy that will eventually benefit us”.
    • Facebook just serves as a platform to provide loans through Indifi. This retrieves the businesses from their constraints caused due to lockdown.

    Other initiatives by Facebook

    Small Grants Programme was launched by Facebook in 2020. Through this, they contributed a $100 million dollar grant to SMBs across the world. This programme was launched in more than 30 countries. This was to support the SMBs that were suffering from the effects of the Covid-19 pandemic.

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    SMBs effect in Indian Economy

    Small and Midsized business is the major occupant of the Indian business sector. They constitute roughly 63.4 million units spread across the country. They contribute to 6.11% of manufacturing GDP, 24,62% of the service sector’s GDP. They also contribute an enormous 33.4% towards India’s manufacturing output.

    Such a huge sector, when affected largely, has an adverse effect on an economy. As a result, India’s GDP for the year 2020-21, has fallen by 7.3%. India hasn’t faced such a huge drop in GDP in 68 years.

    Most of the SMBs operate regionally. They require capital for their day-to-day operations. The lockdown implemented across the country was the reason for their steep downfall. When they returned to business, there was no capital to invest. Facebook identified their issue and addressed it at the right time through the ‘Small Business Loans Initiative’.

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    A glimpse of Indifi

    Indifi logo
    Indifi logo

    Indifi is an online financial lender that was started to provide business loans to small businesses operating in India. They serve with a motto ‘We Help Small Businesses Thrive’. They stand true to their words by taking all necessary measures towards SMBs development.

    It is an Indian company started by Alok Mittal in the year 2015. They provide financial services to diverse business entities like travel, e-commerce, hospitality, retail, etc., Indifi serves to be the first lending partner to be associated with Facebook.

    Conclusion

    Facebook has taken measures to promote the country’s economy through various initiatives. It has promised to do more in the future. With these tech giants investing in the business sectors, it is going to be a boon for SMBs and as a result to India’s economy. It’s the right time for Small Businesses to capitalize on the opportunities showered on them.

    FAQs

    Has Facebook launched the Small Business Loans initiative in India?

    Facebook India partnered with Indifi, an online lending platform to provide business loans to small businesses.

    What is the loan amount offered by Facebook Small Business Loan Initiative?

    Facebook Small Business Loan Initiative offers loans from 5 lakhs to 50 lakhs for small businesses.

    What is the interest charged on loans through Facebook Small Business Loan Initiative?

    Loans by Facebook for small businesses are offered at interest rates of 17% to 19%.

  • Top 5 Successful Facebook Marketing Case Studies

    Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.

    Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.

    Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.

    To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.

    “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”

    -Howard Luck Gossage

    Jabong Be You Ad Campaign
    Vodafone 4G SuperNet Campaign
    Raymond 72 Hrs. Express Tailoring Campaign
    Tata Housing Goa Campaign
    Domino’s Pizza Think Oven Campaign
    L’Oréal Paris
    FAQ

    Jabong Be You Campaign

    At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.

    Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.

    Vodafone 4G SuperNet Campaign

    One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.

    In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.

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    Raymond 72 Hrs. Express Tailoring Campaign

    Raymond Express Tailoring Campaign
    Raymond Express Tailoring Campaign

    Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.

    Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.

    Tata Housing Goa Campaign

    Tata Housing Goa Campaign
    Tata Housing Goa Campaign

    Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.

    Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.

    Domino’s Pizza Think Oven Campaign

    Dominos Think Oven campaign
    Dominos Think Oven Campaign

    There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.

    Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.

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    L’Oréal Paris

    It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.

    L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.

    Conclusion

    In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.

    Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.

    FAQ

    Which Facebook Ads are most Effective?

    The carousel ad is the most effective ad format in Facebook.

    Are Facebook Ads worth it in 2021?

    Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.

    Which campaign objective is best for Facebook ads?

    Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.

  • Best Platform To Market your Fashion Startup this Diwali

    "Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes." —Diana Vreeland

    Fashion is a form of self-expression, through apparel, shoes, and accessories. Your style and fashion make you stand out and highlight your individuality. It expresses your personality to the world, everyone has their own style and based on that they create their own fashion statement. Generation Z is very conscious about their Fashion game; there is hardly anyone who is not interested to make their own fashion statement and stand out.

    Fashion startups are taking this matter into their hand and trying to turn it in their favor. Especially during the festive season, it is a great time to market their brand. What can be better than digital media platforms to do that, when almost everyone is in the grasp of the internet! Marketing especially at the time of the festive season can be an advantage for your brands and for startups, it is even more huge. So getting noticed by the consumers in the digital platform is a big benefit for them.

    Therefore, running ads is a very significant part of marketing businesses. In this article we will talk about the best platforms to market fashion startups especially in this Diwali.

    Best Platforms to Market Fashion Startups

    Conclusion
    FAQs

    Facebook

    Facebook ads - Platforms To Market Fashion Startup
    Facebook ads – Platforms To Market Fashion Startup

    This is one of the biggest and most popular social media platforms in the whole world. There is hardly anyone, who is not on Facebook. So it will definitely benefit a fashion startup to run ads on this platform. Its market share for digital advertising is 20% making it one of the largest options for advertising, just behind Google.

    Benefits Of Running Ads In Facebook

    There are so many advantages of running ads on one of the biggest social media platforms. Some of them are:

    • Facebook gives you an option to micro-target your audience, who are actually interested and are best for the business. Market segmentation can be done in a detailed way and separated into different groups for gender, age, location, interest, income, job title, recent purchases, and others.
    • Reports claimed that Facebook ads are best for E-commerce and give out the best ROAs also known as Return On Assets.
    • You can choose from multiple types of advertisement and are not only limited to simple text ads. There are options of photos, videos, stories, messenger, slideshow, collection, and games.
    • Results are quick to visible and it is good for short term digital marketing strategies as well as long term
    • Facebook is used by over 2.7 billion people, so this platform has one of the largest audience bases in the world. Therefore, conversion is higher than any other platform here.
    • Facebook Ads are much more cheaper than other platforms.
    • The company got an option to filter the ads that mean you get to choose the audience to whom you want to showcase your products.

    With just a minimum of Rs. 40 one can run advertisements for their startup.

    “Facebook ads help us target audience more than any other platform. We run ads around three to four days a week and this platform provides us with great conversion.” – Abhinav Ojha, The Founder and CEO of StyleOFF

    Facebook Ads Campaign to market your Fashion Startup

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    Google ads - Platforms To Market Fashion Startup
    Google ads – Platforms To Market Fashion Startup

    The biggest search engine in the world with an 86% market share gives you an option to create an online advertisements. When we want to search about anything, we turn to google for our answers, if you use this platform to market your fashion startup, this is definitely will be a good decision.

    Google ads To Market Fashion Startup
    Google ads To Market Fashion Startup

    Benefits Of Running Ads In Google

    Some of the benefits that made Google one of the best digital platforms to market your business are:

    • This search engine is used by over 4 billion people, so undoubtedly it has a huge reach. It doesn’t matter what question one has in their mind, they immediately google it. So if your startup is related to something they have searched, with the help of Google ads your products will be visible to them.
    • Google ads don’t interrupt people like ads on any other social media platform. Here, they get to see your ads, when they search for something related to that. Therefore, people don’t get irritated and think seriously about the ads shown on Google.
    • The analytics of your ads are given in a simple and easy language, so, it gives out every information about clicks, budget, keywords, and the behavior of visitors that are available there.
    • Google Ads builds brand awareness, through the ad display; people become aware of the existence of your brand and the products that you offer.

    Google’s charge is Rs. 20 per click for the advertisement.

    Create Google ads to market your fashion brand

    Instagram

    Instagram - Platforms To Market Fashion Startup
    Instagram – Platforms To Market Fashion Startup

    It is one of the most entertaining platforms for generation Z to connect with friends, celebrities and show their talents on Reels and all. Instagram as a platform for marketing your business is a great option as it is used by over 1 billion people in just a month.

    Benefits Of Running Ads In Instagram

    • This hot favorite platform provides lots of advantages to startups who are interested to market their business here. Some of the advantages are:
    • One of the best benefits is that you get to create a great number of followers for your brand. Reports also claim that over 81% of users use the platform Instagram to search for products and services. This helps in building followers of the said brand and it’ll help them to increase their sales.
    • It is very easy to create ads for Instagram. The features like stories, post,s and the explore tab can be used for the placement of the ads.
    • Stories are used by brands to showcase their product to the users of Instagram. More than 500 million people watch Instagram Stories every day and the shop now button is a cherry on top of the cake.
    • Engagement rates are much higher than any other social media, and photo posts bring more engagement.

    An average Instagram Ad cost Rs. 36 to Rs. 146 per click.

    “Instagram is currently the best platform to reach the audience at the cheapest cost.” – Rakesh Raushan, The senior digital marketing executive of Hats Off Accessories, a Fashion startup

    Instagram ads to market your fashion brand

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    YouTube

    YouTube- Platforms To Market Fashion Startup
    YouTube- Platforms To Market Fashion Startup

    The online video sharing platform is one of the popular platforms in the world. Through YouTube people can learn new things, food recipes, create blogs, and keep themselves entertained. Another thing that can be done through YouTube is advertising.

    Benefits Of Running Ads In YouTube

    There are some benefits of using the largest video sharing platform for running ads and they are:

    • It is extremely cost-effective as it follows the Pay-per-click thing, here you get to pay and also choose the amount only if someone clicks on your ad.
    • YouTube ads target the audience very precisely based on their location, interests, online and offline data, and their life events.
    • Advertising through videos helps in connecting with the audience faster and if the ad is interesting enough, then conversion is almost guaranteed.
    • YouTube analytics are easy to measure so you can understand if the ad is performing well.
    • Your ad is viewed by billions of people so they provide fast conversions as well.

    The marketing packages for YouTube are Rs. 8000 to Rs. 25000.

    Youtube ads campaign to market your fashion startup

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    Conclusion

    With Diwali around the corner, several fashion startups have a got great opportunity to market their brand in the top digital media platform. Marketing can turn a business into a huge success and especially in the digital world doing that on a platform that is visited by billions of people daily is one of the best ideas.

    FAQs

    Which platform is best for fashion industry to use?

    Instagram is an obvious choice for fashion brands to promote their work.

    How to make my fashion startup famous?

    Using social media platforms for marketing will help you reach a large audience and will also give you an option of connecting with them.

    What are the top fashion startups in India?

    Some of the top fashion startups in India are:

    • BlissClub
    • Flatheads
    • KalpTree Fashion And Lifestyle
    • Fashinza
    • Custkart- Merchandise Store
    • Binks
    • Nyva Store
    • Alippo
    • StyleOFF
    • Peppymode

  • Why did Facebook Change its Corporate name to Meta?

    Whenever we talk about social media that bring people together from all around the world, only one word comes to our mind and that is none other than Facebook. Although this social media giant is not the first social networking site in the world, still it holds the utmost level of importance and popularity. Facebook made the world a global village where one can connect with another person, who is sitting in a completely different corner of the planet. It is one of the most, if not the most successful social media platform.

    It was founded in the year 2004 by Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, and Eduardo Saverin and didn’t take long to be a full-fledged multinational technology company from just a social networking site. With its impressive service, it is considered one of the most valuable companies in the world. The most attractive feature of Facebook is that is free and for everyone. Anyone can create a profile on Facebook and use it to their heart’s content.

    This social media giant hasn’t taken a rest in all these years and has acquired some biggest companies that deal with social networking. Facebook took charge of Instagram in the year 2012 and of WhatsApp in 2014. By taking these biggest platforms in its grasps, it almost holds the entire social media industry in its palm.

    Facebook is never tired of creating history. The leading social media platform was again on the news, where it changed its corporate name to “Meta” on October 28, 2021, as part of the most-awaited rebranding attempt.

    At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

    – Mark Zuckerberg

    Facebook Changing Its Name
    What Is Metaverse?
    Facebook Oculus Acquisition
    Is Recent Facebook Controversy behind the Rename?
    Why Facebook Rebrands to Meta, Reflecting Metaverse?
    Meta Logo
    Conclusion
    FAQ

    Facebook Changing Its Name

    The company that has conquered the entire social media world has announced to reinvent itself by doing the first and foremost thing, changing its name. Speculations were there across media channels from around the globe regarding when Facebook will likely be changing its name. While most of the media channels couldn’t hold the excitement about the change of Facebook’s name, some reports revealed on the October 20 continued to mention Facebook will have a new name when the next annual Connect conference of the company will take place. However, the social media behemoth finally managed to change its corporate name, the main aim of which is to reflect its focus on building the metaverse.

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    What Is Metaverse?

    Two decades ago, the world that we are staying in now, seemed like a world in a science fiction movie. Thanks to technological advancement, it is the reality now.

    The use of the word ‘Metaverse’ recently become a trend after Mark Zuckerberg talked about it a few months ago although the term was first coined in 1992 in a Science fiction ‘Snow Crash’ by Neal Stephenson.

    The term basically means that physical reality and virtual reality will coexist in a shared online space. According to Zuckerberg, the metaverse will provide creators and artists with huge opportunities.

    Horizon Workrooms by Oculus (Facebook owned Company)
    Horizon Workrooms by Oculus (Facebook owned Company)

    The company also announced that it will create 10,000 jobs in the European Union to make its metaverse dream come true. With technologies of virtual and augmented reality connected the digital space will be lifelike this is what metaverse is.

    It will be open for everyone just like the internet instead of a single company. The online interaction through this will be more lifelike plus with our jobs, schools, and colleges being online, this seems to be the need of the hour. So, Facebook is taking the initiative to turn into a metaverse company in the next five years.

    Facebook Oculus Acquisition

    It seems Facebook was thinking about its rebranding issue for a long time, the company acquired ‘Oculus’ that produces virtual reality headsets in 2014 for a whopping price of $2 billion.

    At that time, Oculus was just a 2-year-old company. Facebook believes that VR is the future and that in no time, people will start interacting, working, and playing in the virtual world only. Facebook is also interested to connect the Messenger app with Oculus Quest.

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    Is Recent Facebook Controversy behind the Rename?

    Not to forget the recent controversies surrounding the biggest social networking company may also have contributed to this decision. The controversial documents shared by whistleblower Frances Haugen, a former product manager of the civic integrity team have added fuel to the fire.

    The documents claimed that Facebook already knew that the products of the company are causing harm to the teenagers and are affecting their mental health but has not done anything to eradicate the problem.

    The global outage in the month of October is probably the last nail in the coffin, with all the major apps owned by Facebook Inc. like Instagram, WhatsApp and Facebook itself down it was the longest global outage of recent times. The outage was almost of 6 hours. This may play a massive role in the decision of re-branding to give itself a new and fresh start.

    Why Facebook Rebrands to Meta, Reflecting Metaverse?

    Facebook has finally managed to change its corporate name to “Meta” to draw the end to all the speculations around the world on October 28, 2021. This rebranding was done with a move to signify all that Facebook is doing beyond the social media platform of the company.

    There is no doubt that Facebook’s most important product is Facebook itself, or the social media platform that it nurtures. However, the American multinational technology conglomerate has made numerous advancements also in the areas like Virtual Reality (VR) and is looking to further expand in the upcoming years.

    Now, in case you are wondering whether Facebook will be called by its old name anymore, then you should know that the brand has only witnessed a technical change in its corporate name. This means that Facebook will still be called by its previous name, and nothing else will change on the platform. Besides, Facebook-acquired Whatsapp and Instagram will also be the same thing that they were. However, this change does affect the corporate name, which was Facebook Inc. earlier because that is now changed to Meta Platforms, Inc.

    Facebook chief Mark Zuckerberg had earlier remarked on the change by saying that the existing name of Facebook couldn’t “possibly represent everything that we’re doing today, let alone in the future,” and thus, it needed to change.

    By changing its corporate name, Facebook is now planning to build a “metaverse,” which is deemed to be an online world where people would be able to play games, work, and communicate in a virtual environment, via VR headsets.

    Coming from the Greek word “meta”, the new name of Facebook means “beyond” and quite justifies what it is doing and aiming to do in the future.

    Meta Logo

    The name change also brought in a new logo for the brand on the internet and also at the company’s Menlo Park headquarters in California. The earlier thumbs-up logo, which symbolized the Facebook “Like” is now a “blue infinity”.

    Conclusion

    The biggest social networking site has got its name changed and all this is to make the company better and turn it into a metaverse. The name “Meta” is itself the start of Metaverse, and it will surely result in a metaverse soon. Facebook is setting its eyes on opening a new door to a world that will literally erase the line between physical reality and virtual reality.

    FAQ

    Is Facebook rebranding itself?

    Yes, some reports long suggested that Facebook was planning to rename itself and the new name will reflect the focus on the metaverse. The name change actually was materialized on October 28, 2021, when the corporate name of the company was rebranded to “Meta.”

    What is Metaverse?

    It is a huge virtual world where millions of people can access it at the same time using their own avatars.

    Is Oculus owned by Facebook?

    Oculus was bought by tech giant Facebook for $2 billion in 2014.

  • How To Get More Instagram Followers For Free?

    You have an Instagram profile. Or an Instagram page, based on the fan club, memes, videos, cars, workouts, motivation, etc. But you must always be thinking about how to get free Instagram followers? Not everyone has enough money to spend on the promotion of the page and profile. But we all know that Instagram pages are a great source of pocket money with very less work time.

    According to a report, Instagram has over 1 billion monthly active users. Once you have a big audience, you will have pages come to you and give you money for just one story. Some people even make enough amount of money to make it a full-time business. So, in this post, we will tell you some tips on how to get more Instagram followers for free.

    Top 12 Tips On How To Get More Instagram Followers?

    Conclusion
    FAQs

    Top 12 Tips On How To Get More Instagram Followers?

    Deciding The Niche

    You can’t expect tons of followers if you are starting a page based on your liking. Research before deciding which type of page you want to start. There are hundreds of thousands of pages based on fan clubs, memes, facts, photography, etc. So, check the competition before starting the page. But also don’t choose a topic which no one wants. Try to keep it as positive as possible.

    Use Relevant Hashtags

    Relevant Hashtags to get more followers on Instagram free
    Relevant Hashtags to get more followers on Instagram free

    Even though People know it, but this is really important. You have to use relevant hashtags. Have you ever wonder why some strangers who are not following you, liked or comment on your photo? This is the reason. Use some relevant hashtags and also some trendy ones. Just don’t overdo it.

    Playing The Mind Game

    You have to take care of some things like:

    • Use the word “comment” in the caption
    • Use the word “like” in the caption
    • Ask a question in the caption
    • Use faces in the picture if possible
    • Post photos of blue things, colour matters
    • Make the photo contain more light, try to have 65-85% light in the photo
    • Use emojis in the caption
    • Use the Mayfair

    These tricks might have a great impact on the subconscious mind of your followers.

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    Instagram Explorer Tab

    Get featured on explorer tab to get more followers on Instagram free
    Get featured on explorer tab to get more followers on Instagram free

    Instagram’s search and explore tab is like life saviour for me when the news feeds get over. Many people like to surf through the search tab. But to get featured in the explorer tab of people, you have to be popular, hence it is also known as “popular tab”. You have to gain many followers, be old enough (old profile or page) and engage with people.

    Follow people who you think will like your content. Following them will attract their attention to you. There are very many chances that they will follow you back. Try going to pages that are similar to you, open their follower list, and start doing your work.

    Tag Location

    Tag location to get more followers on Instagram free
    Tag location to get more followers on Instagram free

    Tag your location in the post. You can also tag the location you want followers from. This will help you to reach people’s popular tab. You can also use some social media panels for the same.

    Run Contests

    If you are really serious about your Instagram page, then you may have to spend some bucks. Running contests will help you win people’s trust, and a chance to engage with them. Create contests in which followers have to comment, like and share your content so that you get more followers. You can also use small prices like Rs. 50 Paytm cash or something like that. Cheap prizes make it easy to believe in your contest.

    Post Content From Your Followers

    You can post content which is generated by your followers. And tag them. This will really have a great impact. People love to get attention. This will make them feel special, which indeed they are.

    Ask People To Promote Your Page

    It really works. You can ask for free promotions from people. There are many people who are ready to help you. Direct Message people who love your content and like them all. If they love your content, they will definitely promote your page in their story. Just don’t ask for it if you have way too many followers. It is a really great strategy for the initial stage of the page.

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    Like And Comment On Random Pics

    This was a really great strategy I found when I first started using Instagram. I used to like photos of random people, and end up making them my followers. If you want an initial boost, then this may really help you out. Just go to random profiles, like their photos, comment about the photo and move on to another one. Just don’t make it look spammy. There are many comments on my photos which only says “great pic, check out my page”. It looks so desperate. Just comment something about the photo, and don’t ask for a follow back.

    Post More On Holidays

    Yeah, obviously. People will spend a lot of time on holiday. So, try to post more on holidays. You can increase your frequency for those days. And don’t forget Sundays, the best day of the week.

    Post More Often

    You may think that posting too much may irritate the user. However, it can, and it should and it does to me, at least. But according to the research of Union Metrics, the frequency of posts does not really matter. I don’t know why, but it doesn’t. So, don’t hesitate to post more often.

    Use “Instagram Tools”

    There are many tools available to help you out in managing, creating content, scheduling, editing and many other activities of Instagram. You can really use them to save time and increase productivity. However, there are many free tools available, but you can also go for paid ones as they will offer amazing features. You may also get some tips on how to get more Instagram followers, from these tools.

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    Content Is The King

    You may somehow get so many followers, but if you deliver low-quality content, then everyone’s gonna step back from you. So, try to give amazing content. Try to make it original. You can then put your watermark on it. You cannot expect success on the internet and know how to get more Instagram followers without great content.

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    Conclusion

    So, this was our post to answer the most asked Instagram question which is, how to get more Instagram followers. It is not very hard to get more followers. Even it has become easier with the massive reach of the internet.  You can even beat the kings of Instagram. All you need is consistency and some tips which are mentioned above. The Instagram pages can really be a good source of extra income. So, if your heart is saying you to do it, then do it now. Don’t think much. Thinking dilutes the willpower.

    Share this post with all your Facebook and Instagram friends. Comment down below how you use your Instagram to show your talent and to earn money for yourself.

    FAQs

    What is Instagram?

    Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger.

    What are the benefits of Instagram?

    Benefits of Instagram:-

    • More Businesses & Consumers Are Joining Every Day
    • Easy to Target (and Retarget) Your Audience
    • Use All the Visual Marketing Features on Instagram
    • Engage With Customers Where They Spend Their Time
    • Build Up User-Generated Content

    Can a normal person get verified on Instagram?

    You have to be who you say you are. That is a real person, registered business, or brand. Only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.

    How can we gain Instagram followers?

    • Optimize your Instagram account
    • Keep a consistent content calendar
    • Schedule Instagram posts in advance
    • Avoid fake Instagram followers
    • Showcase your Instagram everywhere
    • Post content followers want
    • Get the conversation started
    • Find hashtags that convert

    Do hashtags help you get followers?

    Use relevant hashtags to reach new users –  Hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free. Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.

  • ScoopWhoop – Ruling Internet With the Most Entertaining and Creative Content!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ScoopWhoop.

    Instagram, Youtube, Facebook, Whatsapp, Reddit, and the list goes on when it comes to platforms for content creation and sharing. Over the past decade, the creative content curation and creation mechanisms have transformed the digital media and audiences seem to be enjoying the quick accessibility and easy sharing format that contemporary technology offers us today. It is difficult to create content that can go viral, keeping in mind the number of subjects that are put up on social media by various websites. And then came on a website called ScoopWhoop which became an overnight sensation today is one of the largest internet media and News companies in India. Read About ScoopWhoop Company Profile, Founders, Competitors, ScoopWhoop Revenue, Business Model, Funding, Growth, Logo etc.,

    ScoopWhoop started in August 2013 by six colleagues who are also Indian Institute of Mass Communication alumni namely, Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh, and Suparn Pandey. ScoopWhoop is one of the most popular internet media companies in the country that enables its users to discover, create and share specific stories as per their interests. It mainly focuses on sections and areas like life, news, humor, travel, sports, food, foreigners, and more. The company has been acquired by The Good Glamm Group, the parent company of the Mumbai-based D2C beauty brand, MyGlamm, on October 20, 2021, Wednesday.

    ScoopWhoop – Company Highlights

    Company Name ScoopWhoop
    Headquarters New Delhi
    Industry Media & Entertainment
    Founders Sattvik Mishra
    Founded 2013
    Funding ~$5.6 million (September 2021)
    Acquired by The Good Glamm Company on October 2021
    Website scoopwhoop.com

    ScoopWhoop – About How it works?
    ScoopWhoop – Founders
    ScoopWhoop – How did it start?
    ScoopWhoop – Revenue Model & Business Model
    ScoopWhoop – Competitors
    ScoopWhoop – Funding
    ScoopWhoop – Growth
    ScoopWhoop – Future Plans
    ScoopWhoop – FAQs

    ScoopWhoop – About How it works?

    ScoopWhoop is a company that provides social news and entertainment. They have a channel that provides remedies on social concerns while also having listicles on current affairs, politics, sports, etc. ScoopWhoop got its inspiration from the global trending website Buzzfeed, but ScoopWhoop came with the vision to provide the local Indian audience content which is relatable and based on Indian themes.

    Scoopwhoop logo
    Scoopwhoop logo

    ScoopWhoop is for the people who are bored at work and just desire to pass their time with some entertaining posts, which is easy to comprehend. Their main target audience is 15-35 age groups of people, who are constantly using social media for entertainment, and ScoopWhoop provides news with witty and funny listicles for people, which draws them regularly to their pages and channels.

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    ScoopWhoop – Founders

    Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Saransh Singh, Suparn Pandey and Debarshi Banerjee are the Founders of Scoop Whoop.

    ScoopWhoop Founders
    • Sattvik Mishra, who completed Bachelor’s in Computer Application from Symbiosis International University in 2008. Later, Mishra did Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi.
      He then started working at Webchutney as a Trainee Writer and later got promoted as Associate Creative Director. He worked at Webchutney for 4 and a half years before becoming the CEO of ScoopWhoop.
    • Sriparna Tikekar is the Chief Content Officer at ScoopWhoop is also the co-founder of ScoopWhoop.
    • Rishi Pratim Mukherjee, who did Masters in English from the University of Calcutta, also did Post Graduation Diploma in Advertising, Applied Communication and Public Relation from IIMC, New Delhi, and securing the second position with 71%. He worked as a Client Services Director at Webchutney for one year and eight months before becoming the Co-founder & COO at ScoopWhoop in December 2013.
    • Debarshi Banerjee is the Co-founder and Chief Product Officer at ScoopWhoop. He did B.A in History from Presidency College, Kolkata. After this, he did M.A from the University of Kolkata in 2010. He worked as a Web Developer at Conrad Green, Grasshoppers and Digivaasi and then as Technology Lead at Digivaasi. He joined ScoopWhoop in August 2014.
    • Saransh Singh did Bachelor’s in Mass Media from St.Xavier’s College, Mumbai and then went on to study Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi. He worked at Webchutney for 9 years and 10 months; he started there as a Visualizer, then as Art Director and got promoted to Senior Art Director. He is now the co-founder and CEO of ScoopWhoop.
    • Suparn Pandey did BBA Jagannath International Management School, New Delhi before studying Post Graduation Diploma in Advertising and Public Relation from IIMC. He started working at ScoopWhoop as managing editor and co-founder in December 2013.
    Scoopwhoop Startup Journey

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    ScoopWhoop – How did it start?

    Buzzfeed became one of the most trending online platforms globally. The founders saw that online media was gaining popularity and to utilize their creative minds, they started the website ScoopWhoop as a side project.

    Sattvik and Rishi planned while drinking to write an article on “If Game of Thrones is made in India, who would play what?” They wrote listicles at night for ScoopWhoop and continued their regular jobs in the day. Three months to ScoopWhoop, it already had 4 million users. Soon after this, large media companies came with big offers to ScoopWhoop; this encouraged the co-founders to make ScoopWhoop a full-time project.

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    ScoopWhoop – Revenue Model & Business Model

    The company that has channels and pages on Youtube, Instagram, and Facebook, gains revenue through advertisers and sponsored stories. ScoopWhoop usually charges a lakh and a half for each story they do for a brand. But, they usually have a 3 post deal with the brands. So one can imagine the money this venture earns just with their social reach which can make a story/video viral just with a click of a button and without even putting a single advertisement on their website.

    ScoopWhoop – Competitors

    As sharing online is becoming easier, it is becoming more difficult to maintain pages and channels in digital platforms by having trending and original content for the audience. Buzzfeed India, MensXp, The Logical Indian, The Quint, etc are some of the popular pages that are competing for neck-to-neck with ScoopWhoop because all of these are behind the same target audience- the new-age millennials.

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    ScoopWhoop – Funding

    To date, ScoopWhoop is believed to have a funding amount of $5.6 million. ScoopWhoop received funding of INR 10 crores from Bharti Softbank in October 2014. In November 2015, Kalaari Capital invested $4 million in ScoopWhoop. In February 2016, ScoopWhoop raised $1.5 million from Ignite World.

    ScoopWhoop – Growth

    • Has a team of more than 200 employees.
    • Has more than 5 million followers on Facebook.
    • Has over 1 million followers on its YouTube Channel.
    • Has more than 165.6K followers on Twitter.
    • Launched two new platforms for specific audiences- Vagabomb and Gazabpost.
    • Successfully added flight content on its application.

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    ScoopWhoop – Future Plans

    “We don’t care where people consume our content, as long as they do! We are completely platform-agnostic.”  Says Sattvik, Founder, ScoopWhoop

    Sattvik also rightly pointed out that with the advent of Reliance Jio and the deeper penetration of smartphones in the society and the country at large, network connectivity is going to be the next game-changer in the content creation industry. This effectively points to the fact that in the coming years’ video content is going to be the most popular form of taking in content by the users. The users here are mainly the millennials because they account for most of the target audience who would like to take in creative video content that possibly passes their time in the most interesting manner.

    Also read: Roposo – A platform to express and explore Passion for Fashion

    ScoopWhoop – FAQs

    Who are the Founders of ScoopWhoop?

    ScoopWhoop was founded  by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey in 2013.

    What is Scoop Whoops’ Revenue?

    Scoop Whoop generates around $2.4 million in Revenue. It usually charges around 0.5 lakh for each story they do for a brand.

    How much funding ScoopWhoop has raised?

    ScoopWhoop is believed to have a funding amount of $5.6 million till date. Its investors include Bharti Softbank, Kalaari Capital, Ignite World.

    How does ScoopWhoop Make Money?

    ScoopWhoop usually charges around half lakhfor each story they do for a brand. But, they usually have a 3 post deal with the brands. So, the money this venture earns just with their social reach.  Scoop Whoop generates around $2.4 million in Revenue.

    Who are ScoopWhoop’s Competitors?

    ScoopWhoop’s competitors are Storypick Media, BuzzFeed, Dainik Bhaskar Group, MensXp, The Logical Indian, The Quint.

    Who is ScoopWhoop’s CEO?

    ScoopWhoop’s CEO is Sattvik Mishra.

    Is OK Tested part of ScoopWhoop?

    ScoopWhoop Media is an Internet media company. It runs three different publications, ScoopWhoop, Scoopwhoop Hindi, Ok Tested, Scoopwhoop Unscripted and Vagabomb.

  • Startups Funded by Accel Partners | Accel Funding

    Funding is the money that new enterprises require to operate and achieve their objectives. Funding can come from a variety of sources, but investors are the most common. When investors put money into a company, they want it to succeed and make a lot of profit so that they can get their money back.

    There are different types of investors out there like angel investors, personal investors, peer to peer lenders, venture capitalists and so on. There are major corporations that invest in startups and subsequently profit from their profits. It is a win-win situation for both parties.

    Accel is one such company that invests in new businesses. It is well-known for its investments in IT firms, software, and internet enterprises. In this article, we’ll talk about Accel-backed startups.

    Startups Funded by Accel Partners

    1. Facebook
    2. Supercell
    3. Rovio
    4. Etsy
    5. Flipkart
    6. Swiggy
    7. Urban Company
    8. BlackBuck
    9. Freshworks
    10. Money View

    Conclusion
    FAQs

    Accel Partners fund

    Startups Funded by Accel Partners

    Facebook

    In 2004, Facebook was just a social networking site Mark Zuckerberg launched in his dorm room at Harvard. In its initial days it was just a website for college students to connect to each other and later got spread to other colleges and universities as well. It received funding from Accel in 2005 and it got what it needed and went public in 2012. It became great news as Facebook is now worth US$159.32 billion (2020) and Accel gained a lot of profit from their investment and set an example for the others. Accel and Jim Breyer which is an American Venture Capital company and a partner of Accel owns 11.4% i.e. US$11.4 Billion.

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    Supercell

    Launched in 2011, Supercell has since released a lot of successful games like Clash of Clans, Boom Beach, Hay Day. These games have millions of active users and daily logins. When Supercell was a small, pre-launch game studio switching from Facebook games to focused on upcoming mobile platforms in 2011, Accel led its Series A investment. Softbank bought a majority stake in the company in 2013, which was then sold to Tencent in 2016.

    Rovio

    Rovio is a Finnish games-first entertainment company that designs, distributes, and licenses mobile games as well as works as a brand licensor in a variety of entertainment and consumer product categories. The Angry Birds brand, which began as a successful mobile game in 2009, is the company’s most well-known product. In October of 2017, Rovio went public on the Helsinki Stock Exchange. Accel funded with Series A in 2011 and then in 2017.

    Etsy

    Etsy is a website where entrepreneurial craftsmen, artists, and collectors may sell vintage, handcrafted, or custom-made jewellery, apparel, home décor, art, toys, and other items. Etsy is funded by 19 investors and one of them is Accel. The initial investment was done in January 2008, with follow-on investments in 2010, 2012 and an IPO in 2015.

    Flipkart

    Flipkart was created in 2007 by Sachin Bansal and Binny Bansal with the goal of introducing contemporary retail to India’s growing middle class. Initially focused on online bookstores, the company has expanded to include a wide range of products as well as its own nationwide logistics centres and delivery fleets, assuring a high-quality, end-to-end shopping experience for all customers. When Sachin and Binny were operating the company out of their apartment in 2009, Accel led the first-ever investment in Flipkart. Accel was a part of every succeeding fundraising round, and Flipkart was acquired (majority interest) by Walmart in 2018 after transforming India’s domestic consumer retail business in less than ten years.

    Swiggy

    Based in Bangalore, Swiggy is India’s most popular food delivery service. In addition to essentials, the company has created a general product delivery system, with a poppy orange, proprietary delivery fleet that sets it apart from other food delivery platforms. Accel first funded a Series A, B, C in 2015 and then a Series D in 2016 and Series E in 2017.

    Urban Company

    Urban Company, which was founded in 2014, has grown to become India’s largest at-home services marketplace. Users can connect with skilled and experienced service experts through the all-in-one platform. Accel first funded in 2015 and then in 2017.

    BlackBuck

    Founded in 2015, BlackBuck has become India’s largest trucking network by redefining the logistics of matching shippers with trucks in an organized and transparent way. The freight and services platforms deliver reliability, efficiency, and a seamless experience – whether it be matching a shipper with a truck, facilitating digital payments, or helping truckers manage their fleet effectively. The unique vertically integrated model is rapidly digitizing the entire online ecosystem of trucking in India. Accel gave it two investments in 2015, one in 2017, and one in 2019.

    Freshworks

    Since 2010, the company, then known as Freshdesk, has been at the forefront of democratising CRM software. Freshworks was renamed in 2017 to better reflect the company’s integrated array of SaaS products. The unique customer engagement software has become the trusted CRM for organisations of all sizes because it provides a ready-to-use, easy-to-setup and use solution. Accel was the first investor in the company, making the first investment in 2011, and has been a part of every subsequent financing round.

    Money View

    Money View offers no-collateral personal loans in a matter of hours. Money View’s loan application procedure is totally digital, from application to disbursement. The app allows you to maintain track of your loan’s progress, comprehend verification information, and receive notifications about forthcoming EMI payments. Accel invested in Money View in 2014.

    Conclusion

    Money is one of the most critical aspects of a new business. Without finances, a firm cannot start and acquire all of the other resources required to run and profit. Accel gives innovative enterprises with the capital they require to realise their objectives and turn a profit. It’s a terrific way for both sides to make money since as the business expands, so does the income.

    FAQs

    Who is the founder of Accel?

    In 1983, Jim Swartz and Arthur Patterson co-founded Accel.

    Who is the CEO of Accel?

    Tara Abraham is the CEO of Accel.

    How do you approach an Accel partner?

    You should approach Accel with a brief overview of your project if you want them to invest in it. If your project is judged to be a good fit for Accel’s portfolio, you will be called for a more in-depth discussion.

    What are the accel partners funded companies?

    Accel partners has funded in many companies. Some of the companies tha are funded by Accel partners are:

    • Facebook
    • Supercell
    • Rovio
    • Etsy
    • Flipkart
    • Swiggy
    • Urban Company
    • BlackBuck
    • Freshworks
    • Money View

  • Facebook Startup Funding | Startups Funded by Facebook Accelerator Program

    A Startup is the result of an innovative idea getting sculpted, that have the capacity to transform the world. The term Startup has been in limelight over the past decade due to their rapid growth recorded around the world. The global Startup Ecosystem has surpassed $3 trillion which is larger than the GDP of UK. In India, 41,061 Startups have been recognized by government as of December 2020. Such an enormous growth has pushed India to top 3 in the Startup Ecosystem table lead by US and China.

    For a Startup to sprout, mere ideas and business knowledge won’t do good. They need funding. This is where the Venture capitalist, Private equity investors and others pop-up. Facebook is one such investor, who selects innovative Startups through their Facebook Accelerator Programme, and offer financial support and guidance to them. They have so far made 38 Investments and 90 acquisitions in diverse Startups and businesses.

    In this article, we’ll see 10 of such Startups, that received funding from Facebook out of which, some are showing great potential towards reaching the Unicorn Club.

    List of Startups Funded by Facebook

    1. Factory_OS
    2. Gojek
    3. Tech Matters
    4. Nilus
    5. Com Olho
    6. ArtyOwl
    7. Meesho
    8. Unacademy
    9. FEMCA Financial Services
    10. Hello Heart
    11. HelpMum
    12. EchoAR
    13. Obviously AI
    14. Utiva
    15. JobSenz

    Conclusion
    FAQs

    List of Startups Funded by Facebook

    Factory_OS

    Facebook startup funding in Factory_OS
    Facebook startup funding in Factory_OS

    Factory_OS, a housing development and modular home company, has raised $77.7 million from 6 investors including Facebook and Google. Factory_OS deploys viable and pioneering tech with optimized manufacturing systems to construct multistorey buildings at efficient costs and effort. Keeping up with the growing demand of housing, Factory_OS is focusing on building more affordable homes, and simultaneously developing technology for utmost optimized solutions. Besides off-site construction, Factory_OS has also partnered with Autodesk for ‘Digitizing Volumetric Design’ for efficient delivery, manufacturing, and construction.

    Gojek

    Facebook startup funding in Gojek
    Facebook startup funding in Gojek

    Gojek is an online multi-service provider who deals in digital payments, food delivery, commuting, shopping and many more. They offer almost two dozen services and serves more than 170 million customers around Southeast Asia. Gojek provides all their services from one application and hence it became a Super App. They showed great potential in their growth in Indonesia, where it was originally established in 2010. As a result, Gojek succeeded in procuring a huge sum of $5.3B from big investors like Facebook, PayPal, Visa and 31 others in 12 funding rounds. They have made 13 acquisitions and investments so far in their line of business.

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    Tech Matters

    Facebook startup funding in Tech Matters
    Facebook startup funding in Tech Matters

    Tech Matters, an innovative and non-profit IT and Services company, has raised $1.7 million in its seed round, and is funded by 4 investors including Working Capital and Facebook. Tech Matters aims to develop AI and data driven cloud-based products for startups and innovative organizations, as well as Machine Learning models to predict outcomes with internal and external datasets. It also designs interactive custom bots to keep their customers and stakeholders engaged, while also answering FAQs. Tech Matters deploys data to create immersive experience and experimental designs, hence solving some complex business problems.

    Nilus

    Facebook startup funding in Nilus
    Facebook startup funding in Nilus

    Nilus, a social enterprise that employs crowdsourcing and AI for creating affordable food markets, has raised $1.5 million from 9 investors including the like of Facebook, Google, and Angel Ventures. Nilus aims to fight the dearth of food to low income people through technology and efficiency, and become the first private firm to come up with a viable solution. Nilus focuses on helping the vulnerable communities with food shortage with professionalism, while also keeping in mind the nutritional quality of the food and an optimized way to prepare and deliver it. The services carried out by Nilus are with utmost transparency and efficiency to conserve resources as well.

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    Com Olho

    facebook startup funding in Com Olho
    facebook startup funding in Com Olho

    Com Olho builds scalable AI solutions for enterprises, and has recently secured a strategic investment by Facebook and Lloyd Mathias in the grant and angel rounds respectively. It is also India’s first company to win the patent for fraud detection advertisement, and works for both, fraud as well as identity theft detection. Com Olho is also working towards helping making high dimensional data more viable among enterprises using machine learning models and uses programmatic attribution manipulation for fraud detection. It also offers various resources including informative blogs for general awareness against frauds and identity thefts.

    ArtyOwl

    facebook startup funding in ArtyOwl
    facebook startup funding in ArtyOwl

    ArtyOwl is a unique marketplace and an E-commerce store for handmade products, and has raised $100K in the grant round from Facebook in December of 2020. Be it personal care, home decor, food, or even fashion, ArtyOwl offers many different niche of home made products for users and customers to try something more custom and sometimes traditional. ArtyOwl endeavors to revolutionize handcrafted products and trade, so artisans and craftsmen can share their works with the world, and showcase their dexterity. With ArtyOwl, customers also enjoy a simple, convenient and secure shopping experience with an exceptional bouquet of handcrafted items.

    Meesho

    facebook startup funding in Meesho
    facebook startup funding in Meesho

    Meesho is an e-commerce company rooted in Bengaluru and is growing its branches across India rapidly. Meesho is an online re-selling company has created more entrepreneurs in recent years, out of which 80% turn out to be women homemakers. This was the reason for their success and popularity in our country. In 2016, Meesho was selected for Y Combinator, and it was one among the three Indian companies to achieve this feet. Facebook’s first investment in India was made in Meesho. They raised $1.1B through 10 rounds of funding from 32 investors. In September 2021, Meesho raised a whopping $517M through Series F funding where Facebook and Good Capital were the recent ones to invest.

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    Unacademy

    facebook startup funding in unacademy
    facebook startup funding in unacademy

    Unacademy is the second EdTech company in India to enter the Unicorn Club next to BYJU’S. They secured $838 million investment from 42 investors of which Facebook was also a part of, and have made 10 acquisitions in the past 2 years. Unacademy is an online educational platform that deals in diverse areas of learning. They offer online courses, live classes, practice session, tests, etc., for all the competitive and professional exams in India. They have grown to be the most popular online learning platform among Indian learners.

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    FEMCA Financial Services

    facebook startup funding in FEMCA Financial Services
    facebook startup funding in FEMCA Financial Services

    FEMCA Financial Services was created with a unique objective of helping the investors and traders with investment research reports, containing the ranks of investment advisors based on their win-to-loss ratio. They also provide their expired reports to students and investors for auditing, in order to gain their authenticity. Facebook and Tanmaya Sharma are the two lead investors of FEMCA who had invested $15K in the company for its further development.

    Hello Heart

    facebook startup funding in Hello Heart
    facebook startup funding in Hello Heart

    Hello Heart is a cutting-edge clinical-based smartphone solution and healthcare company that fixates on improving hearth health of the masses. It is part of the diversity investment of Facebook, and has raised a total of $23.2 million in funding from 22 investors Arba Ventures and Franklin Trust. Hello heart offers clinically approved smartphone based solutions that help manage hypertension, and fight heart diseases. It can also be integrated with your existing health plan and work with your PCPs and cardiologists while also offering a peer reviewed assistance and unmatched effectiveness for employers, individuals, and health plans.

    Startups Funded by the Alibaba Entrepreneurs’ Fund
    Startups Funded by the Alibaba Entrepreneurs’ Fund including Lynk, Kloudless, KKday, Pickupp, DayDayCook, Qupital, Aqumon, Kneron, Airwallex, and Prenetics
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    HelpMum

    facebook startup funding in HelpMum
    facebook startup funding in HelpMum

    HelpMum is a social enterprise that works to prevent infant and maternal mortality rate in Nigeria. It was created by Dr Adereni Abiodun, a social entrepreneur and innovator, in 2017. They create awareness among pregnant women on safe and hygienic delivery by issuing affordable birth kits and educate birth attendants through their e-learning platform.

    They participated in the race for Facebook’s accelerator programme in 2020, along with 77 participants and got selected as one among the four Startups for an additional funding of $25,000. They’ve so far acquired $410K of funding from seven investors out of which, Google made $270,000 investment in them.

    EchoAR

    facebook startup funding in EchoAR
    facebook startup funding in EchoAR

    EchoAR, also known as Echo3D is a cloud platform, that offers tools and infrastructure facilities to developers and companies to create games, apps and contents in 3D, augmented and virtual reality (AR/VR). Their main objective is to provide a readymade platform for creators to develop and publish their own content (3D/AR/VR) without the need for technical knowledge or a developing team.  With Facebook’s recent investment on Oct 5, 2021, EchoAR managed to procure $5 million seed capital from 12 investors including Remagine Ventures and Space Capital.

    Obviously AI

    facebook startup funding in Obviously AI
    facebook startup funding in Obviously AI

    Obviously AI is a tool that helps its clients to build their own business learning models. Users don’t require any coding knowledge to create their model and the output can be easily integrated to their database. A new technology called “Edge Sharp AutoML” was developed by Obviously AI, which helps the users to build new models within a minute. Using this technology, they claim to have saved 13.8 million hours for their customers. They bagged $3.6M as seed capital from Facebook and other investors and further added $1.1M to their capital recently to expand their operations in eastern countries like Japan.

    Utiva

    facebook startup funding in Utiva
    facebook startup funding in Utiva

    Utiva is another Nigerian company that became one of the four Startups to win Facebook Community Accelerator Program’s fund of $25K. It is an EdTech company that involves educating technology for people across Africa. They provide online virtual classes on Data analysis, tech skill development, digital marketing and many more with expert trainers.

    JobSenz

    facebook startup funding in Jobsenz
    facebook startup funding in Jobsenz

    JobSenz is an online job searching platform which is based in Singapore. They also sell learning materials to students on their platform that are provided by experienced educators and institutes. JobSenz received $40K from FbStart programme to expand its business in India, Sri Lanka and Bangladesh. Also, they would receive guidance and mentoring from Facebook’s technical and engineering team as a part of this programme.

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    Conclusion

    Facebook has been in the funding and venture investment niche for about a decade now, and continually seems to invest in innovative startups through its accelerator program. While it has already made 35 venture investments, the most recent being in January of 2021, also acquiring 89 organizations along the way, it has been hiring tech investors to lead an investment fund, suggesting there are yet more startups that Facebook is eyeing to invest in. Hence, it is safe to assume that in the near future, the startup ecosystem is bound to evolve, and be nurtured by tech giants and venture investment firms.

    FAQs

    Does Facebook invest in startups?

    Facebook always looks towards investment opportunities in early-stage startups. They focus on backing potential startups with innovative models for growth not only in India, but globally.

    What is the Facebook Accelerator program?

    The Facebook accelerator program provides mentorship from Facebook employees, training on Facebook’s approach to products and businesses, and access to a global network of startup peers, successful founders, and industry experts.

    What are the startups funded by Facebook accelerator programs?

    Some of the top startups that are funded by facebook are:

    • Meesho
    • Unacademy
    • Factory_OS
    • Gojek
    • Tech Matters
    • Nilus
    • Com Olho
    • ArtyOwl
    • FEMCA Financial Services
    • Hello Heart
    • HelpMum
    • EchoAR
    • Obviously AI
    • Utiva
    • JobSenz

  • How To Market Your Photography Business- A Guide

    Marketing strategy is an important factor when you set up a business. It aims at targeting potential consumers and convert them as our customers for our products/services. The marketing strategy of a business consists of the company’s value, target customers, branding and other essential elements.

    Marketing mainly concentrates on selling more products to more and more customers and it is also important to know about our customers’ needs. Marketing a product/service is a continuous process with some innovation in a regular interval.

    It is vital to strategise your marketing which aids you to bring in more profit to the company and at the same time attract more customers. According to a study conducted by Coschedule, the company’s having market strategies are 313% more likely to report success in their marketing campaigns.

    An effective Marketing plan and profitability are the key factors for a successful company. It is marketing that elevates your business profile.

    Stepwise Guide for Marketing Your Photography Business
    Step 1. Identifying the target market
    Step 2. Create a customer database
    Step 3. Engage in social media
    Step 4. Go referral spree
    Step 5. Collect and add testimonials on your website
    Step 6. Get featured in photography blogs
    Step 7. Display your photographs on photo-sharing sites
    Conclusion
    FAQs

    How to market your photography business

    Stepwise Guide for Marketing Your Photography Business

    Step 1. Identifying the target market

    As the first step, you should choose a niche that suits your interests. There are varieties in photography like food, wedding, Wildlife, family portrait, celebrity shoot etc. Having a clear picture of your niche makes it easy to target a market. Be passionate about whichever niche you have chosen and concentrate on marketing. Do not go behind too many things as it reduces your efficiency.

    After a while, expansion of business is important, for example- if you choose wedding photography as a profession then have connections with other vendors that cater services to the bride. This is one of the marketing strategies to attract more customers.

    Step 2. Create a customer database

    Once you stick to a specific niche, now you should start creating a customer database. This database may consist of all your past and present customers. This kind of database helps your business to track the customers. These days photography has boomed as people are obsessed with capturing their memories. So get along with the customers, send follow-ups and offers some discounts to your regular customers. This way you can increase the customer database and also expect high returns.

    Many Softwares are helping you to create an effective customer database like CRM, Nutshell, Insightly etc. These Software have features like tracking your expenses, creating questionnaires and also can sync with other apps.

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    Step 3. Engage in social media

    Increase your network through social media platforms. On social media platforms, you can showcase your activities and other projects. Especially for the photography business, creating a website or adding their creative shoots on social media will help in expanding the customer base.

    In case of creating a website, add your achievement lists, for making the website even interesting add professional photographs and also give the insights about behind the shoot in a separate section called blog. Inculcate Search engine optimization (SEO) which allows your website to be ranked well on google searches.

    Social media marketing also includes Pinterest marketing to serve your photography business with more value.

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    Step 4. Go referral spree

    Word of mouth helps the best marketing tool for the photography business. Ask your customers to leave feedback after getting the service or write a review on social media about your work. By this referral marketing technique, you can guarantee the customer to offer discounts or some free services in future.

    When you kick off your business, it is always your friends, family and close relatives who support you throughout your journey and they act as the biggest source of referrals.

    Don’t forget to extend your gratitude to all those who make referrals.

    Step 5. Collect and add testimonials on your website

    Testimonials act as a trust factor between you and the customers. The testimonials are proof of your achievements and a catalyst to increase the customer base. Maintain originality and don’t hesitate to ask for testimonials from your happy and satisfied customers. This is the best way for a photography business to promote its activities and get more leads.

    Nowadays blogging has become a popular way for promoting your business. All your efforts will be paid off when you get featured on various platforms and blogs. This can be the best marketing strategy for a photography business, as customers can get a glance at your work and skills. In this way, you have a solid presence on social media. Do not limit yourself to few platforms, rather spread your work and expand your business. This will yield high profits.

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    Step 7. Display your photographs on photo-sharing sites

    This is the best time to expose your photography skills, do not be reluctant to post your work on various channels. Here are some of the photo-sharing sites that can improve your photography business: Photobucket, Pixabay, Behance, Exposure, 500px etc. It is observed that many photographers have increased their customer base by using the Flickr site. Sharing your work on such platforms will increase the number of Customers and get genuine feedback. This also makes an effective marketing strategy for the photography business.

    Conclusion

    There are always ‘N’ number of ways to make marketing strategies. And it is always recommended to make a lot of experiments to improve your business plans. Above are few tips to inculcate in your business, always make trial and error and see which suits you. There is no one size fits all approach. Few things work for some businesses and some does not work. Marketing for the photography business is a huge component which when implemented properly leads to high profitability.

    FAQs

    How to market a photography business?

    Photography business marketing tips:

    • Identifying the target market
    • Create a customer database
    • Engage in social media
    • Go referral spree
    • Collect and add testimonials on your website
    • Get featured in photography blogs
    • Display your photographs on photo-sharing sites

    What are the photo sharing platforms for promoting photography business?

    Some of the best photo sharing platform to promote a photography business are:

    • Flickr
    • Pinterest
    • Facebook
    • Instagram
    • 500px
    • DeviantArt
    • Fotoblur
    • Tumblr
    • Behance
    • Twitter

    How to increase the photography website speed?

    Compress the image size without altering its quality; if the image’s size is large, it will hinder the website’s loading speed; Inserting YouTube videos and add images in JPEG format.

    Is it important to have blogs on photography websites?

    Blogging is a kind of content marketing, which is the best way to showcase your photography skills and build a more client base.

  • Incredible Facts You Didn’t Know about WhatsApp

    Consider how different the world would be if WhatsApp didn’t exist. It’s true that in today’s technology-driven culture, doing so would be difficult. You’ve undoubtedly used WhatsApp to send someone a message, voice note, audio clip, animated GIF, or video clip if you have a smartphone.

    WhatsApp, Facebook’s messaging network that cost $19 billion to buy in 2014, is still the most popular IM service, with Messenger, its parent company’s platform, following suit. Even though you (probably) use it on a daily basis, there may be certain aspects of its functionality or what you can do within the programme that you are unaware of.

    The issue is, the amount of money being put up for a texting software is ridiculous. Is Facebook able to recover its WhatsApp investment? The social media behemoth declared that it will remain autonomous and free of ads. However, the burning question of the day is: Where will the money come from?

    WhatsApp is compatible with a wide range of mobile platforms, including iOS, Android, Windows Phone, Blackberry, Nokia S40, and Nokia S60.

    It is extremely popular among users in developing countries, which appears to be Facebook’s strategy. In fact, according to TechCrunch, consumers are 12X to 64X more likely to say WhatsApp is their most used messaging app than Facebook, according to a Jana Mobile poll released today.

    However, it’s no secret that a large number of teenagers have abandoned Facebook in favor of simpler social networks. They’re using messaging and photo-sharing applications like WeChat, Snapchat, and Instagram, according to a survey. As a result, Facebook’s recent foray into mobile might be aimed at bolstering its young audience.

    After all, Facebook’s business model is based on advertising and gathering data on its users for advertisers, and crucial insights into a younger demographic may be a gold mine for Facebook in terms of enhancing its ad offering.

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    Here are some facts about WhatsApp that you probably don’t know:

    WhatsApp uses end-to-end encryption of 256 bits
    WhatsApp does not save any information about its users
    Bold, Italics, and Strike-through text formatting
    Any contact or group can get custom notifications
    In the browser address box, type "whatsapp:/send?text=HELLO"
    Check to see whether your messages have been read
    Send a personal WhatsApp message to a group of people
    Within a WhatsApp conversation thread, reply to a specific message
    WhatsApp can be used to compress pictures and videos
    WhatsApp generates a user account : [phone number]@s.whatsapp.net
    Facebook and Twitter turned down the company’s co-founders
    5 people, 1 billion downloads
    Whatsapp popularity
    What’s going on with WhatsApp?
    FAQs

    Incredible Facts about WhatsApp

    WhatsApp uses end-to-end encryption of 256 bits

    All messages sent and received through WhatsApp are now encrypted end-to-end, which means hackers or oppressive regimes cannot breach your privacy. Developed by Open Whisper Systems, whose encryption protocol has been used by renowned messaging tool Signal for years, all messages sent and received through WhatsApp are now encrypted end-to-end, which means hackers or oppressive regimes cannot breach your privacy. Since then, this change has thrown WhatsApp into the legal spotlight, as it implies that communications cannot be legitimately intercepted as well.

    WhatsApp does not save any information about its users

    Because, unlike Facebook Messenger or Skype, WhatsApp Web does not provide server storage for your conversations, it requires your phone and its associated data services to function. The server just keeps track of your undeliverable messages in a queue. Nothing is left on the servers once a WhatsApp message is sent to your device. You can backup and restore your messages using Google Drive or iCloud, of course.

    Bold, Italics, and Strike-through text formatting

    WhatsApp Feature- Text formatting
    WhatsApp Feature- Text formatting

    Since March, WhatsApp for Android and iOS has enabled basic text formatting in a straightforward manner, allowing you to use asterisks for bold, underscores for italics, and tildes for strikethrough in your messages. For a multi-formatted experience, you may mix any of the three.

    Secret Whatsapp Features

    Any contact or group can get custom notifications

    Isn’t it true that almost every message you get on WhatsApp now delivers the same notification? As a result, the only way to determine if it’s essential is to check your phone every time a message arrives. However, there is a better method to go about things. Depending on the device you’re using, you may customize message sounds, ringtones, vibrating patterns, and pop-ups for your WhatsApp contacts and groups. The iOS version is more limited, enabling just sounds and ringtones. On Android, you can do all four, including selecting any sound file for calls and choosing between short and lengthy vibrations, among other things. This means you may set up separate notifications for your colleagues, friends, and family.

    In the browser address box, type “whatsapp:/send?text=HELLO”

    The messaging service also has its own Web protocol, which most websites utilise to implement a WhatsApp share function. If your phone has WhatsApp installed, entering the above text into your browser will launch WhatsApp and prompt you to select a contact to whom you want to send the message. Replace the word “HELLO” with whatever message you’d like to send to personalise the message. If you put some thought into it, it may be a fun method to trick pals into sending messages they didn’t want to send.

    Check to see whether your messages have been read

    Have you ever sent a message and afterwards discovered that it was sent and read, but you’re not sure when it was? WhatsApp shows you a few distinct ticks to indicate the status of your communication. It also goes a step further by providing you with a timeline of when your message was sent and read. Simply hold down any message and select ‘Info.’

    Send a personal WhatsApp message to a group of people

    It’s possible to send the same message to numerous contacts on WhatsApp without them being in a group chat or even knowing who else received it. If you want to communicate vital news with an announcement, or if you want to wish everyone a happy holiday season, this is the tool to use. It’s a quick and easy process.

    Any messages you send using this approach will be received in WhatsApp conversation threads as individual messages.

    Within a WhatsApp conversation thread, reply to a specific message

    When things become a little crowded in group chats on WhatsApp, messages might start pouring in from all angles. If you get a message that you want to respond to but it doesn’t make sense to do so chronologically, you may go back to that previous message, mark it, and respond directly.

    This causes the original message to show at the bottom of your chat screen, along with your reply. To do so, simply press and hold the message until a menu appears, from which you may choose Reply.

    Swiping from left to right on the message you wish to reply to is an alternative and faster way.

    WhatsApp can be used to compress pictures and videos

    Sure, you could do it using a specialist picture editing programme, but if you don’t mind the quality decrease, this works wonderfully for a quick repair. Send the photos and videos to one of your contacts (or yourself) over WhatsApp, and then look for the compressed versions in your WhatsApp Media folder on Android or your Camera Roll on iOS. If you want to preserve space, you can remove the originals and share the compressed photos or movies through another method.

    WhatsApp generates a user account : [phone number]@s.whatsapp.net

    The service uses a customized version of the XMPP (Extensible Messaging and Presence Protocol) open messaging standard, which was originally created for the collaborative programme Jabber. As a result, WhatsApp employs the Jabber ID protocol in the form of [phone number]@s.whatsapp.net>.

    Facebook and Twitter turned down the company’s co-founders

    WhatsApp Founders - Jan Koum and Brian Acton
    WhatsApp Founders – Jan Koum and Brian Acton

    Before founding WhatsApp full-time, both Jan Koum and Brian Acton – who previously worked together at Yahoo – were rejected by Facebook and Twitter in interviews. Consider how different the world would be if just one of those interviews went well.

    Brian Acton, Whatsapp Founder denied by Facebook & Twitter

    5 people, 1 billion downloads

    WhatsApp co-founder and CEO Jan Koum said that the staff working on the Android version was only five employees in total when the messaging app surpassed one billion downloads in March a few years ago.

    Whatsapp popularity

    Looking at those figures is like reading a fairy tale, and it serves as motivation for prospective entrepreneurs. But what made WhatsApp so successful in the first place? Here’s a rundown of factors that have led to its rise in popularity since 2009:

    • To sign up, all you need is your phone number.
    • WhatsApp used your contact list to highlight people who had already downloaded the programme.
    • 2G and 3G data contracts opened the door for low-cost international texting (all you need for WhatsApp is an internet connection)
    • For a year, it’s free, and after that, it’s $0.99 a year for unlimited texts.
    • MMS was rarely utilized owing to its high cost, but WhatsApp’s photo sharing function made it inexpensive.
    • Cross-platform compatibility (Symbian is still supported!!) users in emerging marketing have jumped on board.

    WhatsApp got a lot of things right in the start, and it’s allegedly growing faster than Facebook. “WhatsApp is on a path to connect 1 billion people,” Mark Zuckerberg said. But, with such a large sum of money on the table, one has to ask what else $19 billion might have been spent on.

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    What’s going on with WhatsApp?

    This list should have provided you with some valuable tips, techniques, modifications, and more. There are some fantastic techniques here for all users of the famous WhatsApp messaging programme, from buying yourself time to react to messages to making your messages stand out with a different typeface.

    FAQs

    What is the number of WhatsApp users?

    Reportedly WhatsApp has more than 2 billion monthly active users globally.

    How many messages are sent in a day on WhatsApp?

    Around 100 billion messages are sent each day on WhatsApp.

    What is the no. of WhatsApp users in India?

    There are around 390 Million WhatsApp users in India.

    Which country has the most number of WhatsApp users?

    India has the highest no. of WhatsApp users. Top 10 countries with ranking on no. of WhatsApp users are:

    • India
    • Brazil
    • United States
    • Indonesia
    • Russia
    • Mexico
    • Germany
    • Italy
    • Spain
    • UK