This article is contributed by Mr. Maddie Amrutkar, Founder, Glad U Came. Glad U Came is a leading PR & Influencer Marketing agency in Mumbai.
If you think it’s too early to plan Influencer Marketing strategies for 2021 then you’re wrong. The industry has grown leaps and bounds in the past few months and Influencer Marketing has played a huge role in it for businesses. With powerful tools like Instagram Reels, Shop, IGTV, Facebook pay and Instagram Live badges, social media has become a rich and engaging alternative tool to encounter the traditional form of media; to target consumers in a new manner.
Influencer Marketing is the backbone of this and has helped brands map out their strategies and get ahead of their curve. Since companies plan marketing campaigns months in advance, now is the right time to prepare a strategic and advanced Influencer Marketing approach for 2021!
In the past, brands would approach an influencer and pay them to create content promoting their products – new launches or talk about the service. The fees would vary as per the following range and engagement rate of the influencer. The influencer would then post the content and share it with their social media following – usually on Instagram, Facebook, Twitter, Snapchat, etc. The best part about Influencer marketing is that it can work for businesses of all shapes and sizes, whether you’re a startup looking to grow your awareness and following, or a big brand wanting to launch a new range or drive sales of a specific product. Isn’t that amazing? Considering the above, here’s how one can prepare for Influencer Marketing in 2022.
Well, how will you aim if you have no goal to achieve? Your goal will be the driving force of your Influencer Marketing strategy. You need to know the 5 Whys behind your actions before beginning. There are certain crucial things one needs to keep in mind before setting your goals:
Be specific
Set attainable goals
Make sure that your goals are measurable
Create a Breakthrough Influencer Marketing Plan
The success of an Influencer Marketing plan relies on how well strategies are planned and executed. The strategies can rapidly build brand awareness by generating premium content for the customers it’s designed to engage in. Executing a complete influencer marketing strategy that boosts your brand exposure and connects with your target audience sets the base of a successful plan.
Choose the Right Influencers
When there are too many creative influencers out there, it becomes difficult to choose the best one for your campaign. There could be various ways to choose influencers on the basis of their genre, engagement, content and lots more. The ideal way is to see which influencer is the best in their own niche and whether or not that fits well with your brand.
Select the Right Social Media Platform
Social Media Platforms
Being on every social media platform is not necessary. What matters is to create an impact on the ones you are present. Your presence is what counts rather than being on all social media platforms. Putting out substandard content will only make things worse for you. Instead, research and plan your social media presence that aligns with your goals and appeals to your target audience. Focus on the platforms that are preferred by your targeted demographic.
Use the Art of Storytelling
It is the story that sells, not the product! Consumers are always driven by good and impactful stories. It is the emotional attachment that the brand builds with its audience that counts. They inspire ideas and create attachments.
Influencer/ Celebrity Gifting Is the New Thing
Influencer/ celebrity gifting can be one of the most effective ways to gain exposure for a client, particularly when they need to make an immediate impact. Although it’s not an easy service that can be accomplished effortlessly. Researching out to the right bloggers can take hours, and often your top choices don’t respond right away. You can go back and forth a dozen times just to finalize delivery details, and follow up for weeks after to ensure the post is published. Despite this, the good part is that influencer/ celebrity gifting is a super cool and effective way to reach out to your audience through top-notch celebrities and influencers.
Engagement and Analytics
Analytics help you understand your audience and learn what generates more traffic. Without them, you can’t make accurate sales forecasts and perfect your products. You can effectively use social media data to drive performance and analytics must be focused on. Review the analytics, and give attention to the stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.
When it comes to Facebook, no one knows how the algorithm might change, what will be promoted to users, and what will be lost forever in the millions of posts made by Facebook users every day. Businesses and influencers spend a lot of money to get their posts sponsored so that it gets promoted to their targeted demographic but still sometimes the result is not quite satisfying or what they expected it to be.
But there are some ways people can improve their reach and promote their services on Facebook, as it is one of the most profitable platforms because of the number of users it has. It has more than 2.8 billion active monthly users and the number keeps on increasing, so you know that it is quite beneficial to promote a business, especially new ones that need extra reach and attention.
WIDGET: leadform | CAMPAIGN: Link Building
Now the question is how to do that? How to increase your Facebook reach when the platform is overly saturated and populated? Following are some tips and tricks to improve your Facebook reach and gather the audience you desire.
These days, short videos are ruling social media and are the most consumed form of entertainment by users. This happened after the extreme success of TikTok, and from there, every major social media platform created its own short video option for its users. It is quite effective as it catches the attention of the user in a very short time and it is easy to make.
So the platform wants you to make more videos as they are getting more clicks and people love to watch short videos. So if you make original videos on the Facebook platform, it is going to promote them more and they will reach thousands and millions of new people who might be interested in what you have to say or offer, and this will result in getting new followers for your account.
Do Livestreams
One more video format that you can do is a live stream. People love to stop by and interact sometimes, and it is proven by a lot of studies that it increases the reach and number of followers. If you want to create a more personal bond with your audience, you can do live streams about sharing some of your experiences or you can cover some topics close to your heart that your audience will be able to relate to and connect to. These days, Q&As are getting really popular.
In this format, the audience asks questions to the person, and this creates a great conversation and a connecting moment for both the creator and the audience. If your audience finds the interactions interesting and entertaining, they might come again, which will increase your number of followers.
Keep Mixing Your Post Feed
If you want to keep the audience interested in your account, you have to mix up the content. You can’t just do the live streams all the time or only post pictures or videos. You have to mix things up. It is important to keep your feed interesting and attractive for new visitors and for those who are already following your page.
So you can post a picture, share a nice quote with your audience, or post a video sometimes. It is all about making your feed and content diverse so that different types of people can tune in and can interact with your content.
Make a Perfect Posting Schedule
Even if your posts are very interesting or the memes you are posting are really funny, if your publishing timing is not good, then it is all in vain. It is important to post your content when most of your audience is online and will be able to see the content, like, and share it. This is something you have to figure out by posting frequently and regularly and understanding the reaction you are getting from your followers.
Do Not Use Click Baits
One thing people do not like on the internet is clickbait. The internet is already full of clickbait, so if you also use clickbait to attract your audience, it might work in the beginning, but as time passes, the audience will stop clicking on your posts or stop following you because of the reputation of you posting clickbaity stuff. So try not to feed into it. It seems lucrative, but the people on the internet know what they want, and if you keep on disappointing them with clickbait, they will stop following your account.
Share Your Content on Facebook Groups
Facebook groups have over 400 million members, providing a tremendous chance for businesses or individuals to market their content or services to the group’s like-minded members. It’s a fantastic way to spread your message while also gaining new followers for your account. You can also start your own group and invite your friends and followers to join. This makes following you more enjoyable, and as more people join your group, more people will learn about your company or anything you have to offer.
Make the Most of Popular Topics
Things are always changing on the internet, especially the trends. Anything can be a trend on the internet. Try to be with the times keep track of the trends and post accordingly. So that your audience is never bored with your content and you are always on the cutting edge. If you want to attract a new audience, especially from the younger generation, you should always keep tabs on what is trending and how you can use that to create new content for your feed.
Humanize Your Brand
If you give more humanized and personal responses to the comments on your posts and share real-life experiences and stories, then more people will feel connected to your account. Authenticity is what attracts people on the internet. If your posts and interactions feel more human and thoughtful, then it will attract more people to your account, and they will promote your account to others too.
Learn From Your Competitors
One of your best teachers is your competitor. You can learn a lot from them. Check out the ads that your competitors are showing on Facebook. Three are several ad spying that you can take the help from. One of the Ad Spying tools is AdSpyder, which provides insight into the SEO strategy of your competitors. After this, you can implement these strategies on your own Facebook Page.
Try to Respond Quickly to Comments
If your followers or viewers have any questions or remarks, it’s a good chance to make a solid first impression. However, if you do not answer soon, it may be too late and you will be unable to engage in meaningful conversation with the commenter. If you get a query or comment, attempt to react within 30 minutes. After that, the commenter may forget that they asked you a question, or they may believe that their query is unimportant to you. And this is not a nice first impression for a new company.
Set up a Facebook Contest
It is always a good idea to run a competition for your audience. You can give a prize to a winner, or a “shoutout” will also do. And you can make your audience vote for the winner, so the competition is fair and everyone has a chance to win. The competition can be about anything related to your brand, anything creative, like “best quote” or “best caption for your picture”.
Conclusion
Sometimes you don’t have to pay a ton of money to promote your Facebook account and increase your reach, but it does require a lot of hard work and planning. It can be a little tricky sometimes as the platform keeps on changing its terms and algorithms, but there are some steps you can follow to improve your reach and create a loyal fanbase. Being consistent with your postings and keeping them genuine and humanised will help you a lot, especially if the account is a startup.
FAQs
What is Organic reach on Facebook?
The number of individuals who saw content that wasn’t promoted with advertising money is known as organic reach.
How does Facebook calculate organic reach?
The number of times a post appears on a person’s screen is used by Facebook to determine reach.
When social media platforms were developed, the primary intention was to help people connect with others around them. However, over the years these platforms have developed into profound tools for marketing one’s business. It is interesting to note that these platforms have not only evolved as a marketing ground but also as a battlefield wherein brands compete to win the attention of the customers.
Marketing and the resultant competition have only increased over the years, especially with the increase in e-commerce. Hence, it has become all the more important to trace the activities of your competitors that sell the same range of products to the same target audience.
Since information is much more public on these platforms, it will be easier for people and brands to have access to the important details about the plans of your competitors. This article will focus on Facebook and explore the ways in which brands can analyse and infer information from their competitors through this platform. It has to be noted that these ways can be looked up by budding brands as well so as to learn and develop their own marketing strategies.
One of the first and the smallest yet most important thing to do when you try to spy on your competitor through Facebook is to ensure that you follow all of their pages, groups and accounts. Not only that, these online outlets should be visited regularly to keep in touch with any kind of updates.
Social media platforms being as democratic as they can be, paves way for excellent competition analysis through the amount of information it puts out there in one way or the other.
Following them can be a great way of getting ahead of your competitor or reducing the impact of campaigns that would have been groundbreaking if not for a similar intervention by the others.
2. Following Competitor’s Ads
It is well-known that over the years Facebook has evolved as an important advertisement platform. Being someone who wants to follow up on the functionalities of their competitors in this digital platform, it is important to dig deeper into this than just watching them.
In such a situation you can use the options like “Why am I seeing this ” on the sides of every ad in order to understand more about the competitor’s target audience and other intentions.
Why am I seeing this ad feature on Facebook
By getting details about the target audience or the target location one can curate a detailed counter-plan by paying close attention to the details that you might have missed in your own campaigns. For example, if there is a location that the competitor has focused on that you haven’t, this can be an opportunity to include the new place in your campaign.
3. Advertising at the Right Place
It is not just enough to follow the ways in which the competitor engages with Facebook for marketing. Developing counter strategies and executing them is also a part of this constant spying.
Details of the followers of the competitor can be obtained directly from the page. It will be beneficial to advertise to the followers of competitors. Keeping up with the followers of your competitor not only helps you focus on a specific audience but will also increase the chance of them switching to your brand.
4. Analysing Content Engagement
One of the biggest game-changer when it comes to digital media marketing is the impact of content engagement. Anybody can create content publicising or promoting their own company. However, as long as there is no content engagement or viral content, the entire act becomes futile.
Analysing the content engagement statistics of your competitor is an excellent way to keep up with them. Sites like Facebook’s Top Posts help you break down the details of content engagement including their organic reach. Following successful patterns and trends within the page of competitors can be a great way of adapting and improvising your own strategies.
5. Following the Comments of the Competitor
Understanding how the competitors negotiate through the concerns and opinions of customers is an efficient way of making sense of their marketing patterns. Each content that one posts on Facebook have a provision to accept comments.
Additionally, unlike on Twitter, one can easily follow a single comment to do a thorough follow-up on Facebook. Hence following the comments that deal with the queries and concerns of the customer will significantly help in understanding the prevalent practices in the competitor’s firm. It is indeed a good way to learn and adapt to hitherto unnoticed things.
6. Analysing Sources of Traffic
Finding the root cause of everything that is happening is the best way to tackle any situation. This goes a long way in the case of analysing competition as well. It is quite natural that every company spends a certain amount of money and makes sure that their ads reach more places especially when organic traffic dies down. However, it is always important to understand where their traffic comes from.
You can use various tools like SimilarWeb for this purpose. While doing this analysis, make sure to target the most popular pages of the competitors for efficient results.
SimilarWeb
7. Using the Right Tools
As digital marketing thrived, various online tools were also introduced to make the process of competition analysis easier. They, in many cases, get the news or ads in front of you instead of you having to go and hunt for them in the feed. Here are a few of them
AdSpyder
AdSpyder helps you to spy on your competitor’s ads on all the platforms. It can help you to track your competitor’s Ad campaign on Facebook. You can know what is working for your competitor and which is their winning ads.
AdEspresso
This tool has over 15,000 advertisements fed into it which can be retrieved through keywords, industry or goals. It helps you greatly to narrow down your searches and enhance your focus.
Moat
They provide you with high impact creatives on Facebook, YouTube, Snapchat etc to ensure that the user never misses a single update by the competitor. It helps you in providing valuable insights.
Zapier
This app is integrated with Facebook and has been helpful ever since. All you need to do is to make an account with them and choose your preferences. It provides you with important insights that inform the user exactly about the functionalities in the Facebook page of the competitor
Graph Tips
It is yet another site that helps the user with a lot of information about their competitor. Unlike other tools, this one also helps in getting to know what the competitor is up to outside their own page.
Competitor analysis is indeed a great way of streamlining the strategies of one’s own firm. However, it is also necessary to keep in mind the ethics of privacy and consent while using various forms of data.
FAQs
How can I spy on competitors on Facebook?
Follow competitor’s ads, Analyze the traffic of your competitors, and Use the right spying tools.
How do I track traffic on my competitor?
SimilarWeb is a great analytics tool that’ll help you track your competitor’s traffic.
What is Facebook transparency?
Facebook Transparency is a feature by Facebook that lets you view the complete information about the ad on any page.
Facebook ads are one of the most popular ways of advertising any business today. It is because almost everyone is there on Facebook, giving a huge customer base for all kinds of businesses. But what works better than normal Facebook ads are the retargeting ads. As the name suggests, retargeting ads are ads that are shown to only those users who have interacted with your brand in the past. The audience base for retargeting ads includes:
Those who have installed your app.
Those who have viewed your website and taken action in the past.
Those who have visited your Instagram page.
Those who have watched your brand videos in the past.
Those who have become a lead of your business by sharing their contact details.
Those who have liked your Facebook post or have visited your page.
Basically, it includes anyone who has interacted with your business somehow in the past. You need to make a custom audience for such people and retarget them with customized brand ads. But is creating retargeting ads that simple? Well, yes, only if you know a few master strategies. You can prevent entering the fool’s world of Facebook ads by learning about the ultimate tips on how to create pro retargeting ads. Are you excited to find out? If yes, keep reading because our marketing experts have got a surprise for you!
Are you showing retargeting ads to someone who is seeing your brand for the first time and are you expecting them to convert? If yes, it’s high time to change your strategy. Chances are that 90% of people who are seeing your brand ad for the first time won’t convert because they hardly know you. That is why you need to first familiarise your brand with them.
To do so, set up a few introductory ad videos. Now make custom audiences based on the engagement of the video. For instance, you can send your retargeting ads to those who have watched your video for more than 10 seconds or to those who have visited your site. This way you can ensure that your ad sales funnel is on point and you are not wasting your ad money by retargeting users who are interacting with your brand for the first time.
Did someone visit your store, check out a few items, and even add a few things to the cart but purchase nothing? If yes, you need to retarget them with the items they viewed. You can easily do it by setting up a pixel on your website to keep a record of which customers visited which paged on your website and stayed on each page for how long.
Now, you can use that data to create a custom audience base for retargeting ads. However, while applying this strategy, make sure you exclude those who have already bought the item because nobody wants to see the ad for those things that they already got. To do so, simply exclude the audience base that visited the payment confirmation page. But while doing so, please do not omit those customers who visited the cart page and bought nothing because those are the people who abandoned their cart and need to be targeted immediately. You can also send special discount coupons to such customers so that they end up buying whatever is lying in their cart. Applying this strategy can help you reduce the cart abandonment rate greatly!
Retarget Customers who are on a Verge of Forgetting Your Brand
Someone bought from you months ago but did not come back? It’s time to check up on them! You can do so by sending them retargeting ads where you ask for their feedback or simply telling them how much you miss them. Knowing their feedback will help you understand why they are not buying from you again. If there is a mistake on your part, you can correct it to stop losing future customers. On the other hand, a simple message saying how much you wish them to visit your store again will make them feel special, and probably they will come back to buy from you.
Reach Out to the App Users of Your Brand
Facebook Retargeting ads for app Users
If you have a mobile app for your business, you can also create a custom audience base based on the app activity. You can keep a record of which customers wish-listed what products and whether or not they abandoned their cart. Once you have the data, create the audience base and send them retargeting ads showing the products they loved. Make sure when they click on the ad, you redirect them to your app. Making shopping decisions on an app is far easier, which compels the customer to make a faster decision about their purchase.
Make a Sequence of Retargeting Ads
Not every customer will get converted after seeing just two retargeting ads; some are a bit stubborn and need more convincing. In that case, sequence a number of ads for them. For instance, for one week, show them an ad where you provide a discount of 10% on the product. If they do not convert, give them a higher discount in the next sequence of ads. If they are still not converting, give them the perk of free delivery. However, do not continue this chain forever because then the customer might assume that you are desperate to sell no matter at what price and then think of every product to be overpriced on your site. So stop after three to four such sequence ads because those who are not converting are clearly not interested!
Conclusion
We hope that this blog helped you learn some great strategies for creating excellent Facebook retargeting ads. Remember, your campaign will be a success only if you know the right ways of luring the customers. Also, you need to give them a reason to trust your brand. If you are honest with your customers and apply the right ad-making strategies, then there is no reason why your campaign will fail. However, it will take time if you are a beginner. In case your business is new, and you do not know how to create Facebook ads, you can also hire a professional marketer. So what is your plan for creating retargeting ads? Do let us know!
FAQs
How much does an ad cost on Facebook?
Normally, Facebook ads can cost you $0.50 to $2.00 per click.
What are the types of Facebook ads?
Different types of Facebook ads are:
Image Ads
Video Ads
Poll Ads
Slideshow Ads
Carousel Ads
How do retargeting ads work?
Retargeting ads reconnect with users or website visitors and remind them of your products and services after they leave your website without buying. Ads relevant to their interests are shown to the website visitors.
What is the minimum audience size for Facebook ads?
The minimum source audience size for a Facebook ad is 100 people.
What are retargeting audiences?
Website visitors or users who have already interacted with your brand in some way are referred to as retargeting audience.
There are very few ideas and innovations that come into the world and impact everyone. One such thing is the rise of social media companies.
Two decades earlier who would have thought that connecting with people all around the world would become so easy. But thanks to technology and its great inventions it became possible.
Social media has made the world shrink in terms of connectivity. It has not only helped with connections but in the present times, it has provided great platforms for businesses.
All these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.
The terms DAU and MAU, both signify the number of users. These are metrics that help to calculate the engagement of users towards a company.
In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). The number of people who actively connect with an application every month is Monthly Active Users (MAU).
How are DAU and MAU Measured?
There is a need to determine two things in order to measure the active users of a social media company. These are ‘Users’ and ‘Actions’. Users refer to the people who have downloaded the social media application. Action on the other hand involves logins, clicks, viewing, and other activities on the platform.
To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. The basic formula to find the Average DAU isthe sum of each day’s active users/number of days in a month.
To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year).
Top Social media companies greatly rely on the revenue generated from advertisements. This revenue increases with the increase in the number of active users. So, here’s the DAU and MAU of the top companies:
Facebook
Daily Active Users – 1.6 Billion Monthly Active Users – 2.9 Billion
Facebook Active Users
The name that made us familiar with the wide world of social media is Facebook. It was founded in the year 2004 by Mark Zuckerberg. Along with Mark, the other founders of the company include Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes.
Facebook has surely managed to make itself to the top over the years and is the largest social network in the entire world today. In this huge network, India provides the most active users.
YouTube
Daily Active Users – 149 Million Monthly Active Users – 2.5 Billion
YouTube has been a great source of easy information for everyone. It has given birth to a new and creative field of profession that provides a great earning opportunity for many.
WhatsApp
Daily Active Users – 1 Billion Monthly Active Users – 2 Billion
The platform that made messaging, voice calls, and video calls super easy for us is WhatsApp. It was founded in the year 2009 by Brian Acton and Jan Koum. The company has the third-largest number of active users in the world.
India has the most active users of the WhatsApp which is more than any country. WhatsApp was earlier bought by Facebook in the year 2014.
Instagram
Daily Active Users – 600 Million Monthly Active Users – 1.5 Billion
It has a huge base of active users in various countries. The company was, however, banned by India in the year 2020 due to certain issues of national security.
Daily Active Users – 450 Million Monthly Active Users – 1.2 Billion
Another popular name in the world of social media is WeChat. It was founded in 2011 and developed by Allen Zhang. The platform is owned by Tencent, a Chinese firm.
It is a multi-purpose application that facilitates instant messaging, social media, and mobile payments. This application is banned in India, although it works in the United States, United Kingdom, Italy, and more.
Telegram
Daily Active Users – 55.2 Million Monthly Active Users – 550 Million
It is an instant messaging platform founded in the year 2013. The founders of the company are Pavel Durov and Nikolai Durov. It also provides the feature of file sharing, video calling, and others.
Telegram allows you to access your chats on different devices. Telegram is popular platform emerging as a challenging alternative to WhatsApp.
Snapchat
Daily Active Users – 319 Million Monthly Active Users – 557 Million
It is a super popular social media company based in America. It was founded in the year 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.
The application allows users to share pictures with their friends in a quick and quirky way. The users can chat with their friends, view live stories from around the world, and also explore different content.
Twitter
Daily Active Users – 217 Million Monthly Active Users – 436 Million
Twitter is a microblogging and social network company. It was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter is an America-based company.
The platform allows the users to post and tweet and also interact with others’ tweets. It helps the users to build a social network and also get updated with the latest news and trends.
Sina Weibo
Daily Active Users – 248 Million Monthly Active Users – 573 Million
It is a Chinese microblogging platform. It was started by Sina Corporations in the year 2009. Charles Chao, the CEO of Sina Corporations is the one who launched it.
It is similar to Twitter only based in China. This is one of the largest social media platforms in China. It has features like image posting, instant messaging, stories, the latest news and trends, and more.
Conclusion
Nowadays, when we think about marketing strategies, the first thing to come to mind is social media. The power of social media was not known to many but in recent times, it has become an integral part of almost every business, be it big or small.
The top social media platforms like Facebook, Instagram, YouTube, and more have a huge number of users. These users include the audience, content creators, influencers, and more. This huge base of users makes these platforms a great source of opportunities for many. With time, the active users usually grow and make for the success of these companies.
FAQs
Which social media platform has the highest active users?
Facebook has the highest active users.
What is the number of Twitter’s daily active users?
Technology is taking the world to unprecedented heights, which could not be predicted even ten years ago. The digital world is growing at an unimaginable pace and is bringing some of the best experiences ever in the history of mankind. VR or virtual reality is one of such extraordinary experiences that is steering our viewing experience to the next level. Hundreds of companies all over the world are striving to make metaverse a reality. It is undoubtedly one such thing that will require a lot of time and effort to be established perfectly and be reach the masses, but with the recent advancements in technology, it’s not a far-off dream anymore.
The term metaverse refers to a virtual environment created with the help of special virtual technology that people can live in. This sounds like a science fiction movie, and science fiction movies are made to resemble life as it will be in the future. It’s like accessing any location, such as virtual concerts using gear similar to video games. By using this, you can live the moment instead of only watching it. Metaverse is also considered the future of the internet. However, this internet universe will also be linked with virtual spaces, and provide a 3D virtual experience while surfing. In this future technology, the big tech giants are investing heavily, with the sole aim of bringing the virtual world to life.
Cryptocurrencies, games such as Minecraft, virtual conferencing, etc., come under the example of elements of the metaverse. The expanding digital world with an extended cyberspace will see a technological revolution soon. Tech giants are in the race to create what seemed impossible a few years earlier. Metaverse will form the base of this revolution to take Virtual and Augmented Reality to the next level.
What is Metaverse?
Companies Chasing Metaverse Dream
Major video game company Roblox corporation is adapting and developing the metaverse concept. This concept will take their video games to the next level. Another well-known tech giant in the race is NVIDIA corporation that has developed omniverse technology. They called it ‘metaverse for engineers’ by adding millions of users using blender software to create three-dimensional imagery.
The NVIDIA corporation, Blender, and Adobe have joint plans to expand the NVIDIA omniverse. This collaboration by these tech giants may bring a brilliant result to the market soon in the near future. Facebook recently announced that it would hire 10,000 people in Europe to develop the metaverse. Also, Facebook acquired Oculus VR, and now it’s a complete part of Facebook. This branch of Facebook makes virtual reality gadgets.
Facebook rebranded itself as meta to prepare for metaverse development. Also, Facebook selected the European Union to develop the metaverse rather than focusing on the USA. This is to create more employment in the European region and maintain a long presence in that region. Epic Games CEO Tim Sweeney has said that the internet is broken, and they have a plan to fix it. Sweeney’s dream of bringing the metaverse to reality is a long project with huge investments and acquisitions.
We all might have seen Mark Zuckerberg displaying the giant robots and time travels to ancient Rome to announce the brand’s aim to establish a metaverse, which started with the recent renaming of the corporate name of Facebook. However, there are numerous other companies that are working in silence, pacing towards the same goal of achieving metaverse.
Here we list some of the companies that share the same dream of developing metaverse.
List of Metaverse Development Companies:
Roblox
Roblox Corporation – Metaverse Development Company
Roblox Corporation, the American video gaming company that went public this year, visualizes the concept of metaverse as a place where “people can come together within millions of 3D experiences to learn, work, play, create and socialize.”
The California-based gaming corporation is aiming to help the users and developers with ways to create digital worlds. Roblox Founder/CEO David Baszucki has also mentioned that the company is looking forward to creating future shopping and business experiences on the platform, which is powered by its own virtual currency, Robux. Roblox is among the highest valued startups in the World.
Microsoft
Microsoft – Metaverse Development Company
Microsoft Corp is not far behind the world of metaverse either. In fact, the company’s CEO Satya Nadella has already hinted at the same during an earnings call when he said that Microsoft was aiming to converge the physical and digital worlds by building an “enterprise metaverse”.
With the famous Xbox and Minecraft under its belt, Microsoft is a distinguished player even in the gaming world, which will also see advancements to bring in the concept of the metaverse. Phil Spencer, the chief of Xbox, has even talked about the company’s planning to create “a metaverse or mixed-reality construct.”
Meta
Meta – Metaverse Development Company
Meta is a prominent player in the space of metaverse and is currently in the news as well following the recent change in its name to Meta Platforms Inc., which was earlier Facebook Inc. The social media giant is one of the most revered investors in the spaces of augmented and virtual reality and has been in the quest to build a metaverse out of its VR environment Horizon, which is accessible through the Quest headsets launched by the brand.
Nvidia
Nvidia – Metaverse Development Company
Popular computer chip producer, Nvidia Corp has already been successful in building its Omniverse platform, which can be used to connect the 3D worlds into a shared virtual universe. This Omniverse will be used for projects that can create simulations of the physical buildings and factories that are here in the living world and will stand as the “plumbing” on which metaverses could be built.
Unity
Unity Software – Metaverse Development Company
Unity Software Inc, the American video game software development company is quite popular for the real-time 3D projects it handles powered by 3D, 2D, VR, and AR. Talks are that Unity would also help in empowering businesses and startups with advanced tools and technology to build the metaverse.
Snap
Snap Inc. – Metaverse Development Company
Snap Inc., the owner of Snapchat has long been credited as the company behind the creation of custom avatars and augmented reality filters to overlay digital features in the real world. The company has made a bigger push in 2021, with the launch of its augmented reality glasses that are available for the developers to experiment with creating experiences for the spectacles.
Autodesk
Autodesk – Metaverse Development Company
Autodesk, the cloud software firm that hails from California, US, also creates programs that can be used by engineers and architects to design and produce buildings and products. Besides, the software created by Autodesk Inc. is further used to build virtual world experiences for games and other entertainment purposes.
Tencent
Tencent – Metaverse Development Company
Chinese tech giant Tencent Holdings Ltd, the world’s largest video gaming firm by revenue, which also boasts of having stakes in major game studios like Epic Games and Activision Blizzard has already registered many metaverse-related trademarks for its social site QQ, according to the South China Morning Post.
Epic Games
Epic Games – Metaverse Development Company
The name behind the video gaming phenomenon, Fortnite, Epic Games has paced ahead of usual shooting games to bring in social experiences like dance parties and virtual music concerts. The users are seen, in such projects, paying to drape their avatars in various costumes and building their own islands and games. The company is also the owner of the massive gaming engine that goes by the name Unreal, which is used to develop games and other visual effects, such as the backdrops of TV shows.
Epic CEO Tim Sweeney, who also happens to be a vocal critic of the other big platforms like Apple Inc and Google, has stated that metaverse needs to stand as a participatory, common space.
Amazon
Amazon – Metaverse Development Company
The world’s largest cloud services vendor and the owner of the exemplary ecommerce website, Amazon.com, Inc is ever-increasing in terms of its media offerings. Furthermore, the company is also seen as a potential player in the metaverse.
Apart from foreign tech giants, many Indian startups are also approaching the goal to develop metaverse. India has a high gaming user base that accounts for a large percentage of the global gaming user base. Due to this, there is also a responsibility on Indian engineers to actively participate in the creation and development of the metaverse. Some of the key players from India, who are pacing up to see the success of their metaverse projects are:
Bolly Heroes
Bolly Heroes – Metaverse Development Company
Bolly Heroes can be described as a parallel Bollywood world that is built in collaboration with production houses, music labels, brands, celebrities, gaming studios, and animation companies. The partners of Bolly Heroes have already gone a step ahead to launch the Bollyverse, a limited edition NFT collection platform, the pre-registration for which has already started from September 21, 2021. With the help of this platform, the users can now create a ‘Bollyverse,’ where they would be able to write, act and produce their own stories and characters, which will ease the launch of community-driven films, games, shows, and animation.
OneRare
OneRare – Metaverse Development Company
Founded lately in March 2021, New Delhi-based OneRare has been successful in launching its first play-to-earn game designed as a food metaverse game on 0xPolygon.
Loka
Loka – Metaverse Development Company
Loka is based in New Delhi and is distinguished as the first multiplayer gamified virtual Metaverse of India based on the 3D maps of the real-world cities and other physical locations, in which the players can participate in live and concurrent experiences powered by their preferred third-party apps.
Cope.Studio
Cope.Studio – Metaverse Development Company
Founded in November 2020, Cope.Studio is a product studio focused on deep technology, which is developed on a platform for repeatable creation and growth of successful products, revolving around early-stage ventures. The company is based in Bengaluru and strives to combine design, product support, and capital in order to create innovative ideas about the Metaverse into category-defining companies.
Some other Indian companies that are working on their metaverse projects are Interality, Tamasha.Live, Zippy and NextMeet.
When Will The Metaverse Get Developed Completely?
Metaverse Development
The metaverse is a very vast concept if we see it through the eyes of engineers developing it. For common people, it will be a smooth and easy experience to feel the virtual experience. But for the developing team working behind, it’s a challenge that will snatch their sleep. The metaverse concept has been getting planned for years, and finally, we are witnessing some really good progress in the process. Tech giants are now investing huge sums in this project to take their company values to higher levels. People are excited to test this new experience, and the market is growing with demand for such digital technologies.
The first ideas of metaverse came to light before the year 2000, but the enthusiasm about this concept has come to the limelight in the year 2020. Many tech giants are setting their footprints into the development of their metaverse. Different ideas are diversifying the development process. But for the metaverse to function fully and get affordable for a large section of the society is still a bit far. But at the speed with which these companies are rising in this concept, work will bring metaverse to life soon. The pandemic has shown the importance of the virtual world and its importance in our daily lives. Now the Metaverse may have got a boost due to this push, and it’s now getting closer and closer.
Benefits of the Metaverse
Metaverse as a whole is a very futuristic concept, and it has a lot of benefits. With the arrival of metaverse technology, virtual living standards will improve, and it will be possible to merge digital platforms into a single segment. Medical professionals can now treat diseases that can be easily detectable at an earlier stage due to metaverse technology. Retail vendors will be able to display products to the customers through this technology. The most diversified use of this technology is in the gaming universe, which will feel more real through a metaverse. Also, the travel experience will get better through this technology, allowing users to travel to foreign places through a metaverse. Apart from these, many other benefits exist and will surface with time.
Metaverse is not a dream anymore, it’s now coming to reality, and our real world is getting more virtual in the coming days due to this technology. With time, Virtual reality will develop and will take our experiences to a new level. Many people will get employment through this technology, and millions will get a new technological wonder to experience. Every technology has its own negative and positive points, and for Metaverse, you can figure them out when it will come to reality.
FAQs
What is metaverse?
The term metaverse refers to a virtual environment that you can live through using special virtual technology.
Which are the companies working for metaverse development?
Some of the metaverse development companies are:
Roblox
Microsoft
Meta
Nvidia
Unity
Snap
Autodesk
Tencent
Epic Games
Amazon
Why Facebook rebranded to Meta?
Facebook has rebranded itself as Meta to reflect its focus on metaverse.
Instagram is a smartphone app for creating a social community for sharing images, videos, story updates, etc., and establishment of the continuous connection between people.
Instagram is one of the most used social media sites. Probably, you too have an account over there and use it in maintaining and updating about your life in a nutshell to people who follow you.
It has evolved with vibrant design and features like comment liking, deactivation of comments on a post, image filters, and the ability to upload videos. In 2019, Instagram announced user protection by introducing new features to reduce harassment on the app.
In 2020 Instagram launched new updates of reels, audio, and video call, continued with unique features of live video with four people, the addition of pronouns to the profiles, in 2021. As a part of child safety policy, Instagram announced that adults are prohibited from messaging teens that don’t follow them.
With an unlimited scrolling feature of social media, you can get caught up in it, but did you know there are amazing unknown facts about it, too?
Social media platforms have become a part of the everyday routine for most of us. In just a few years, Instagram has reached the hearts of millions and achieved lots of popularity. It has developed to be the most preferred social media platform.
Users who find it fun would love to know more facts about it. Understanding the intentions and working of the best social media platform will benefit the marketers and help them make effective marketing strategies.
Be it the statistics, growth, top brands, hashtags, or the most interesting facts, and you’ll find all you ever wanted to know about Instagram.
Instagram is the world’s largest social media platform with photo-video sharing features and is owned by Facebook. Most businesses consider Instagram the best platform to promote and sell their brands, services, and products.
To provide these businesses with the required space, Instagram updates unique features every year. According to the statistics, January 2019 saw 500 million story views daily.
This data confirms that most of the population is active on Instagram every day. Hence, businesses make new strategies while learning the Instagram algorithm and networking.
As a fundraiser, you should know unknown facts about Instagram
Instagram has generated a new feature called “Fundraisers and Donations.” It is effective for non-profit organizations and individuals seeking monetary help for medication, natural calamities, education, or personal financial crisis. 100% of the amount raised goes directly to the supported organization.
Usually, a charity fundraiser goes live in your account for 30 days. The fundraiser can be promoted through posts, stories, and live videos during this period.
This feature offers:
Sharing a fundraiser on posts, stories, and live videos
Search results of charity on Instagram
Donation stickers that can be uploaded on stories and live videos.
Instagram for Creativity and Small Business
Instagram gives a beautiful space to all creative minds. You can use the platform to find inspiring and innovative content and express your creativity simultaneously. Instagram has a feature to make a personal account as a business account.
There are plenty of tools offered to support the small business proliferating on this platform. Instagram also promotes your posts and stories to get you a better reach. You can easily create your own business, promote and sell your products and earn from your posts.
Instagram Growth Statistics
Listed below are some Instagram statistics to help you understand the app more. (source)
Instagram had 10 million users even before it was launched for android users.
In 2012, it was available for android users, and the number of Instagram users jumped to 100 million in February 2013.
October 2021 witnessed 1.16 billion users.
Every second, 995 photos get uploaded to Instagram.
61% of brands plan to increase their advertising budget for Instagram in 2021.
60% of users are on Instagram to find new products.
There are 500+ million story views every day.
Instagram is the fifth most popular download in the Apple app store in 2022
Instagram ranks tenth most searched query globally.
Instagram was co-founded in 2010 by Kevin Systrom and Mike Krieger.
Currently, the handle of Instagram is in the hands of Adam Mosseri.
The Instagram official account has the highest number of followers, with 390 million followers.
Christiano Ronaldo is the top influencer of Instagram with 275 million followers, followed by Lionel Messi with 195 million followers.
Among the top ten influencers of Instagram, America alone has seven influencers.
Earning From Instagram
Instagram has taken the initiative to help the influencers grow by allowing them to earn from their posts and videos. As a result, even the tiny influencers make pretty well from their Instagram account.
The three common payscales of Instagram are:-
Micro-influencer: 10k followers get paid $88 per post.
Mid-level influencer: 100k followers can earn $200 per post
High-level influencer: million followers make $670 per post.
You will be surprised to know that the most liked food on Instagram is Pizza. You can find mouth-watering dishes on Instagram, but if you do not like pizza, then you can prefer another delicious food according to your choice and liking.
Instagram Users
Do you know that most of the users of Instagram are women, 68% of Instagram users are female? You have noticed that the majority of Instagram users are female users. Instagram has various possibilities to include multiple entertainment and business opportunities for other people.
Instagram’s First Photo
Instagram’s First Photo
Kevin Systrom – cofounder of Instagram posted the first photo on Instagram. It was the click of his dog. This post gets the most popularity in less time. It shows that you can boost your business in less time if your post is adorable and catchy.
Instagram’s Most-Liked Photo
Instagram’s most liked photo – Kylie Jenner’s daughter – Stormi
The most liked photo on Instagram is of Kylie Jenner’s daughter, Stormi. This photo is on the record so far, which has been liked the most in a short time.
Most Used Filter on Instagram
Gingham is the most used filter on Instagram. After using Gingham Filter you can enhance your photo and give the gorgeous look of your photo, it will attract your audience and fans.
Instagram User’s Age
The generation that uses Instagram the most is young. Most Instagram users are between the ages of 18-29. It can always be said that Instagram will be the best platform for the coming generation where you can meet each other to showcase your talent and grow your startup business.
When Was the Video Feature Added to Instagram?
In 2013, the video feature was added, The most surprising thing is that in just 24 hours, 5 million videos got uploaded. This shows that Instagram is so popular.
How Many Accounts Add a Story in a Day?
This is a really amazing fact about Instagram that more than 100 million accounts add a story every day. 100 million accounts in a day mean more career opportunities for the coming generation.
How Many Photos Are Posted in a Day on Instagram?
Every day millions of photos are uploaded on Instagram but if we talk about average then on average, 80 million photos are posted every day and the average per day likes is 3.5 billion.
Conclusion
Instagram is an amazing app that has seen rapid growth briefly. People love this platform for its exciting features that help them grow, express their creativity, do the marketing and build a strong community.
FAQs
Who is the founder of Instagram?
Kevin Systrom and Mike Krieger have co-founded Instagram in 2010.
When did Facebook owned Instagram?
Facebook purchased Instagram for 1 billion dollars in 2012.
Which was the first photo posted on Instagram?
Kevin Systrom – The Co-founder and Then CEO of Instagram posted the first photo of his Dog on Instagram.
What is the number of Instagram monthly users?
The total number of Instagram monthly active users has surpassed 1 billion people.
With the increase in their wealth, the richest of people also inspire the world to come to their level. However, very few people can hustle as the richest do. Top richest people inspire more people to hustle and motivate them. Here is a list of the world’s richest people’s monthly income, annual income, earnings in a week and a day.
The Co-founder, CEO, and Chief Engineer of SpaceX, an American aerospace manufacturer and the CEO and Product Architect of Tesla Inc., Elon Musk is known as an entrepreneur and business magnate of worldwide fame. He is currently known as the richest person in the world and highest-paid CEO, who notably retains his position as one of the top 3 of the highest income holders of the world. Musk successfully crossed the $200 billion on September 27, 2021, following the surge of a Tesla stock and was worth 203.4 billion at the close of the markets on the same date. With this, he surpassed Jeff Bezos, who attained the same in August 2020, and Bernard Arnault, to achieve the feat!
Elon Musk is also the founder of The Boring Company, Neuralink, and OpenAI but his fortune is strongly tied to the ownership of Tesla.
Jeff Bezos
Founder – Amazon Net Worth (2022) – $171.4 Billion
Jeff Bezos Income | Salary of Richest People in the World
Jeff Bezos is the executive and the biggest shareholder of the web-based shopping giant Amazon. Bezos is an American innovation business visionary and speculator, esteemed over $100 billion. He is among the top 3 persons with the highest income in the world. Bezos’ different business interests incorporate aviation and e-commerce. He is the originator and proprietor of Blue Origin, a space transportation company. Established in 2000, the organization has directed dry runs to space starting in 2015, and arrangements for business suborbital human spaceflight starting in 2018. He likewise bought The Washington Post daily paper in 2013.
Bernard Arnault oversees an empire of 70 brands including Louis Vuitton and Sephora. Arnault got his start by putting up $15 million from that business to buy Christian Dior in 1985. LVMH spent $3.2 billion in 2019 for luxury hospitality group, Belmond, which owns or manages 46 hotels, trains and river cruises.
Bill Gates
Founder of
Microsoft
Net Worth
$117 Billion
Founded in
1995
Bill Gates Income | Salary of Richest People in the World
Bill Gates is the Co-founder and Technology advisor of Microsoft Corporation. Bill Gates was the second richest person in the world in 2018 following Jeff Bezos. He became the third richest person, after Bernard Arnault, who took him over in the July of 2019. Bill Gates is one of the best-known businesspeople of the tech industry. He has been scrutinized for his business strategies, which have been viewed as unfocused, a conclusion that has now and again been maintained by various court rulings. Later in his vocation, Gates sought after various magnanimous attempts, giving a lot of cash to different altruistic associations and logical research programs through the Bill and Melinda Gates Foundation which was set up in 2000.
Warren Buffett
Founder- Berkshire Hathaway Net Worth (2022) – $117.4 Billion
Warren Buffett Income | Salary of Richest People in the World
Warren Buffet is an investor, CEO and the biggest shareholder of Berkshire Hathway, the American multinational aggregate holding organization. The best financial specialist on the planet, Buffett is likewise a business head honcho and an altruist esteemed at $68.2 billion. He is the Buffett, the fourth wealthiest individual on the planet, is frequently alluded to as the Wizard of Omaha or Prophet of Omaha, and is noted for his adherence to esteem contributing and for his own thriftiness in spite of his massive riches.
Larry Ellison
Founder – Oracle Corporation Net Worth (2022) – $104.8 Billion
Larry Ellison Income | Salary of Richest People in the World
Larry Ellison is the prime supporter of Oracle Corporation and was the CEO of the company until September 2014. With a net worth of $43.4 billion, Larry is, as of now, the seventh wealthiest individual on the planet. As of now, he is the official administrator and boss innovation officer of Oracle. Larry Ellison has given up to 1% of his riches to philanthropy and has marked The Giving Pledge. He ranks 8th position in the Forbes list of top 10 richest person in the world.
Carlos Slim is a Mexican business head honcho, financial specialist, and giver who is among the most successful entrepreneurs and one of the wealthiest individual on the planet esteemed at $80.7 billion. Slim is known as the Warren Buffett of Mexico, getting his fortune from his broad possessions in an extensive number of Mexican organizations through his aggregate, Grupo Carso.
Mark Zuckerberg
Founder – Facebook (Meta) Net Worth (2022) – $71.7 Billion
Mark Zuckerberg Income | Salary of Richest People in the World
Mark Zuckerberg, a prime supporter and CEO of Facebook. He is among the richest people on the planet with net worth esteemed at $71.7 billion. American developer, Internet business visionary, he established Facebook from his school apartment in Harvard. The site later extended quickly with one billion users joining in by 2012.
Jim Walton
Founder – Walmart Net Worth (2022) – $66.5 Billion
Jim Walton Income | Salary of Richest People in the World
Jim Walton is the youngest son of Sam Walton, the founder of Walmart – the retail brand. The Waltons are the richest family in America. Walton held a seat on Walmart’s board until 2016 when he yielded the seat to his son Steuart. Jim Walton shares 96% ownership of the family’s Arvest Bank, of which he is the chairman and CEO.
Charles Koch
Founder – Koch Industries Net Worth (2022) – $58 Billion
Charles Koch Income | Salary of Richest People in the World
Charles de GanahlKoch, esteemed at $55.2 billion, is an American businessperson, political benefactor and altruist. Charles Koch is the 12th wealthiest individual on the planet. He is co-proprietor, director of the board, and CEO of Koch Industries, well known additionally for its say in a prevalent American TV demonstrate ‘The Newsroom’. His family possesses 42% of the shares of the aggregate.
Amancio Ortega
Founder- Inditex Fashion group Net Worth (2022) – $55.8 Billion
Amancio ortega Income | Salary of Richest People in the World
Amancio Ortega is the founder and former chairman of Inditex Fashion Group. He is the richest man in Europe and the 2nd richest mai in the world as of July 2019. He cofounded retail chain ‘Zara’ for clothing and accessories with his ex-wife Rosalia Merabest. He owns around 59% of Inditex. Amancio has a net worth of USD 68 Billion.
David Koch & Family
Founder – Koch Industries Net Worth (2019) – $50.5 Billion
David Koch Income | Salary of Richest People in the World
David Koch is the sibling of Charles Koch, was the Executive Vice President of Koch Industries. Esteemed same as his sibling at $55.2 billion, David was the 6th wealthiest individual on the planet. David likewise possessed 42% of the aggregate that the sibling acquired from their dad and afterwards extended. David coch wife Julia Koch & family has net worth of $47.4 billion (2021).
Ingvar Kamprad
Founder – IKEA Net Worth (2018) – $58.7 Billion
Ingvar Kamprad Income | Salary of Richest People in the World
Ingvar Kamprad was the Swedish business financier and originator of the renowned IKEA. The Swedish billionaire died in January 2018. He has positioned the 8th wealthiest individual on the planet at $58.7 billion in 2018. The Swedish retail organization was World’s biggest furniture offering organization in 2008. Kamprad transferred all his assets to his sons Peter Kamprad , Mathias Kamprad and Jonas. All the kamprad brothers are billionaires. Each of them has net worth of $1.3 billion (2021).
FAQs
Who is the richest person in the world 2022?
Elon Musk is the world’s richest person, with an estimated net worth of $229.1 Billion followed by Jeff Bezos, who is worth $171.4 Billion.
How many billionaires are there in the world 2022?
In the 35th annual Forbes list ofthe world’s billionaires, there are 2,755 billionaires.
Who are top richest people in the world?
Top 10 Richest in the world are:
Elon Musk
Jeff Bezos
Bernard Arnault & Family
Bill Gates
Warren Buffett
Larry Ellison
Carlos Slim
Mark Zuckerberg
Jim Walton
Charles Koch
Which Country has the most Billionaires?
Countries with the most Billionaires with ranking:
1. United States 2. China 3. India 4. Germany 5. Russia
Who is the highest paid person in the world?
Tim Cook, the CEO of Apple, is the highest paid employee in the world. He received $265 million in 2020 (base salary of $3 million, stock awards of $250 million, and perks around $1 million).
Social Network is no less of a blessing at this point of time. We can connect with each other from any part of the world. There are numerous social media networking sites but the most popular has to be Facebook.
Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the advancement of the popularity of mentioned ideas. According to a survey, 74% of Facebook users visit the platform each day. These things help us promote business on Facebook. Facebook, also allows people to give their comments on different things. There is a lot of privacy attached to it depending on the user’s decision. One can decide to be visible, block certain communication or privatize their activities.
In the corporate world, Facebook is shaping the image of businesses in many ways as it allows more visibility and thus increases followers and patrons of the different businesses, thus giving them a chance to grow. In this article, we will talk about how Facebook helps in Below are the steps on How to Promote or market Business on Facebook.
Profile pictures on Facebook mark the virtual identity of any business and act as a thumbnail for all the posts done by that page, hence, it should be chosen wisely. People will be sceptical to trust a profile without a display picture so it is advisable to always have a relevant picture that is recognized as the brand image. This will reduce suspicion about the authenticity of the page as well as allow people to approach the users for socializing with any hesitancy. It enhances credibility and increases the chances of reputation growth among the audience. Seeing a known picture ignites interest in customers about the business content and shows professionalism.
Quality Cover Photo
Cover photos should be large enough for visibility and blend in with the profile picture. Creativity should be employed in choosing a cover photo that speaks of the brand without any words. The quality of the cover photo brings exposure and reduces the cost of marketing. It builds loyalty for the brand and increases web traffic thus promoting the brand.
Brief about the Company
The about section on any page has a brief for the company. This brief must be written in such a way that it describes the potential of the company to readers. It should answer the question about what you do and what customers will get.
Include Apps
Making Apps in business bring convenience. Put in apps on the company page that fulfil the requirements and functionality of the business. Apps can be useful in creating reminders, updates, feedback and also reducing costs to the business.
Visual Marketing
Visual marketing allows companies to actually show their products instead of explaining it and hoping that customers will understand. Images always attract the attention of the audience as they are friendly and boost the brand ideology by eliminating language barriers. In visual representation, the picture itself has a meaning and people can translate it easily.
Measure People’s Engagement
Facebook allows likes and dislikes. In this way, customers can show consent or disagree with any developments that the company plans to take. Thus, people feel engaged and believe that their inputs shape the future of the company.
Monitor Comments Regularity
Insights given can be used to improve services hence customer satisfaction is determined because listening to customers is the only way to find out if they are ready to buy the product or not.
Benefits of Promoting Business on Facebook
Business Exposure
Facebook has a huge number of followers; therefore, any information that is posted reaches a massive audience. Thus businesses are recognized on a gigantic platform and expansion is guaranteed and so is the increase in demand for the product or services.
Reduced Marketing Expenses
It is cost-effective. Opening a Facebook page does not cost anything unless advertisement posts are needed to enhance page likes. But advert costs are minimal and thus marketing expenses are reduced.
Target the Right Audience
When posting any business on Facebook, one should be aware that not everyone will like it or get hooked to the page. However, due to the huge number of patrons on Facebook, business owners can rest assured that the information will reach a good amount of the targeted audience.
Understand Competitors
With Facebook, a lot of competitors can also follow business processes. Thus strategic marketing is required to determine the visibility of the business. Healthy competition allows people to produce quality products for customer satisfaction.
Make Use of the Feedbacks
In the process of Facebook interaction, business owners tend to get a lot of insights. Feedback in a business is a way of listening effectively, boosting motivation and increasing performance. It is a learning experience.
Enhanced Business Branding
Business branding brings visibility and customer loyalty. Entertaining information makes clients stay in touch. Customers offer great support to the sites that are encouraging and thus boost morale.
10 Facebook Hacks for Startups
There are many who knows how powerful Facebook can be, yet, there are very few who knows how to use it to their potential. Facebook has a close to 5 billion active users making it the fastest growing social network in the world. If you are a business, then turning just a small percentage of those users into your loyal customers could change the face of your business. But of course, you know that success doesn’t come that quickly.
Despite the number of marketers using Facebook, your message could easily get lost in the crowd; but with a blend of certain tips and tricks, you can growth-hack your business. Here’s how you can do it.
Getting Involved The Right Way
You can only get the very best of Facebook by getting involved with the right people and with the right community. But first, you will be required to create your profile on Facebook, and after getting it done, it’s time to start mingling with the community. It is recommended that you should spend some time learning how the various components of Facebook tie into each other and only then, you can truly own Facebook.
Connecting With Other Facebook Friends
No matter what your job position or industry is, you can make friends with anyone as it gives importance to the social aspect. During the process of registration, you are asked to provide information, and it is advised that no matter what information you supply, they should be genuine and authentic. Some of the options include importing your friends from your existing mail as well as from IM contacts. Facebook will also ask you to specify your high school, college as well as those companies where you have worked previously. Keep in mind that friends from the past are more likely to be interested in what you have to offer rather than some stranger who has just stumbled upon your profile.
Organizing the Contacts
Since we all carry multiple personalities, it is advised that we should put a boundary between each and every one of them. One personality shouldn’t get mixed up with the other. Personal shouldn’t get mixed up with professional. That should be the case on Facebook too. Make use of the handy tool, ‘Friend list’ and remember to create customized profile views with each and every one of your connections. Not only it is inappropriate, but it is also infeasible and inconsiderate to share each and everything with anyone. You wouldn’t want to share your birthday photos with your customers on Facebook, would you? It’s better to set boundaries between work and hobby.
Joining Facebook Groups
It is suggested that you should join those groups which are relevant to your business niche; and once, you become a member of such groups, you can get the ball rolling. Do try to share useful information in the group it will establish you as a thought leader. Such cases will lead others to look up to you and will become your loyal customers soon.
Keeping Your Presence Fresh
Once you have established your presence on Facebook, it is recommended that you should make it a habit of logging in at least once or twice a day to keep your presence fresh. Do remember that the more active you are on Facebook, the more you are going to appear to your friends, thus improving your relationship.
Finding the Ideal Facebook Audience
With more than 5 billion users on Facebook, it is very hard to market your product to everyone on the platform. And it is for this reason that the Facebook business page is there. It is the Facebook business page which will allow you to play around with the audience segments. If you don’t have a Facebook business page, now, it’s time to do so. If not, you are missing out the big picture.
Facebook Targeting
There are numerous factors with which you can use to target your Facebook ads, and it is quite important that you know what these factors are. It is in fact targeting, which will help the audience to show ads and it is they who are more likely to engage with the ads. The six powerful ways of targeting the audience are behaviour, look-alike audiences, demographics, location, interests and custom audiences. Though each of them is effective in their way, the real power of Facebook advertising comes only when the above are combined effectively.
Enabling Facebook Audience Optimisation
It is only recently that Facebook has launched this feature audience optimisation which is known to help the brands as well as businesses in 2 significant ways. First, it helps the business to reach only those audiences who are most likely to engage with the content. Secondly, it is known to provide better metrics by helping the businesses to understand which audiences engage more with their content. It is suggested for the firm to use the feature of audience optimisation as with its help, the business can choose the preferred audience for their posts along with restricting their posts to a certain demographic and by getting better insights on how the audience interacts with their content.
Excluding Audiences
The business shouldn’t be afraid to exclude audiences as it is exclusion targeting which provides a way to ensure that a campaign is shown to the right people. Let’s say for example – it would be imprudent to show a campaign of acquiring new customers to the existing customers.
Engaging Facebook Audiences
To engage Facebook audiences, the business will need to be engaging as well as addictive. The business will have to craft a captivating as well as a strong brand presence on the platform so that the prospects can’t help but notice the business. Run polls, surveys, content to engage your audience.
Conclusion
There is much more to learn from Facebook so, it is advised that one should never stop learning. However, by using the above hacks, any business can get started on Facebook with confidence. Nowadays, more than 300 million users use Facebook stories daily. Thus maximize the benefits of all the latest features of Facebook and build your brand.
FAQs
Is Facebook Good for Marketing?
Facebook is good for marketing your business as it helps in distributing content and information about your business to your audience evenly.
What is Startup Marketing Strategy?
A Startup marketing strategy marketing plan that helps you in achieving fast growth in a limited time and it is different than traditional marketing startegies.
Almost all of us have used Facebook, and most of us still use it to connect, share, post, and owing to its new features, to advertise and enjoy its other services. Facebook has been no less than a behemoth in the world of social media and has managed to plant milestones, which many other social media applications are yet to reach.
One amazing asset of Facebook is ‘Groups‘, which allows people of similar mindsets to connect and discuss. Over the years, this utility has been used to the utmost by users, having created groups in various niches. Consequentially, there has been a rise in demand for Facebook’s Group Management Tools, and for obvious reasons.
Facebook Home Page
Here we discuss some of Facebook Group Management Tools, which might be of assistance to group admins and managers, to seamlessly and effortlessly operate groups, interact with the audience, schedule posts, and manage other aspects of social media.
Grytics is one of the few applications focused on Facebook groups in particular. It gives you insights into your groups, builds reports, and analysis of your enterprise social networks. Grytics offers you content analytics for your post content to create an impact, along with customization statistics, to set updates and automate tasks. Moreover, with KPIs and suggestions on post frequency, keep your audience engaged.
Grytics helps you sort content on the basis of relevance, hence you can post more accurate content, to get the most engagement out of your audience.
Grytics helps you come up with posts based on statistics and comments, while also offering suggestions for the best time to post.
It also allows you to manage all your groups in one place allowing you to compare insights, and understand which ones need work and effort.
Grytics also allows you to distribute access and permissions among your team members, to manage groups more efficiently.
Pricing for Grytics
Standard
$99 per month
Advanced
$199 per month
Enterprise
Custom
Facebook Analytics
Facebook Analytics is an analytical tool to measure the performance of your posts and groups, offered by Facebook itself, and hence, flaunts the prowess and resources like no other tools of its kind. Deep insights and analysis help you discover which channels and groups help you most in your social media campaigns and business. Moreover, anonymous data helps you find people who are more connected with you, and hence helps you recognize your target audience.
Monitor the actions of your audience in your groups and pages and visualize their progress from conversion to retention.
Get the bigger picture of customer interaction through groups and websites and segregate your audience by demographics or behavior.
Know your audience by age, location, and language, and have automated insights through ML models.
Facebook Analytics is designed to work with iOS, Android, Pages, and Messenger with just an app download.
Facebook Analytics tracks your data and pages in real-time and notifies you of any abnormal activity.
2Bound
2Bound Extension
2Bound is an extension service, specially built for Facebook Group and Page Admins, willing to manage group data and member details. 2Bound offers features and amenities which help group admins better communicate and engage with their audience and members, and save available data of group members to analyze on a dashboard. With the 2Bound dashboard, admins can view insights into their community and group members such as demographics, work, and other interests. It also allows you to save the answers that group members submit while joining the group.
Tools Within Facebook
Facebook itself isn’t short of tools if you need to manage groups and pages. There are various tools such as Post Notifications, linking to another group or page, scheduling posts, groups insights, and other amenities to manage groups, which can be of great help. Moreover, these don’t even require any third-party application or integrations and are built-in Facebook itself.
Turning on Post Notifications
Two different types of notifications that Facebook offers for page admins are Post Notifications and Member Notifications. If you have a team of Facebook page managers, at least one of the members should get both notifications.
Managing Pending Member Requests
Ask people relevant questions when they request to join your group, and Facebook allows you to ask 3 such questions. This also enhances the engagement of the audience and the credibility of your page at the same time. You can also filter the member requests as Facebook shows you the details of your prospective members, and the groups that they are already part of, so you know if people are genuinely interested in your page.
Enhance Visibility
You can always add a description to your group that helps potential members and contributors discover your group and join. Facebook allows you to use tags to cover the topics that the group is about. If required, admins can also add location, to physically interact with members. This can prove very useful for small businesses, that wish to grow through Facebook, and reach a wider audience.
Facebook Location feature
Link Other Facebook Pages
If you have another Facebook page or you wish to link your own Facebook account with your group, for better and interpersonal interaction with your group member, you can link it to the group. This allows for various benefits, such as you will be able to post in the group as your Facebook page. Moreover, you can also link other pages or groups to your group, further enhancing your reach.
Managing Facebook groups can be tricky, to say the least. Sometimes the posts need to go up even when you’re not there to post. This is where the post-scheduling feature comes in. By clicking the clock icon next to a post, you can schedule the post to be published at a later time, without you having to do anything further.
Conclusion
As you can see, Facebook has greatly improved group admin features to help administrators and moderators build a better community.
Many Facebook groups now use it on a regular basis. There is no danger in using Facebook group software. So, feel free to experiment with the tools.
