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Tag: facebook influencers

  • How to Get Many Likes on Facebook | 10 Ways to Increase Your Likes on Facebook

    With more than 2.93 billion users, Facebook offers a huge potential audience for any kind of business However, with more than 70 million active Facebook business pages on the network, there is also a lot of competition for getting likes. Facebook is the biggest social media platform and it has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active users every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Getting a big amount of likes on Facebook is not tough. It becomes a whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.

    Getting more likes requires you to share truly likeable content and engage in ways that make your brand likeable. It’s about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.

    Run Facebook Ads
    Invite People to Like Your Page
    Host a Giveaway
    Post-Attention-Grabbing Content
    Add a Facebook Likes Pop-Up
    Try Out Facebook Live
    Partner With an Influencer
    Get Tagged by Other Facebook Pages
    Use Automation Tools
    Engage With Your Community

    Run Facebook Ads

    The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.

    Some of the ways you can target your ads on Facebook:

    • Custom audiences – allows you to target existing customers or leads
    • Location – allows you to target by location
    • Gender – allows you to target by gender
    • Interests – allows you to target by interest
    • Behaviours – allows you to target past behaviour, such as someone visiting your website
    • Connections – allows you to target people who already like your page, or who have connections that do

    There are two types of Facebook ads that marketers can use:

    • Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scroll.
    • The Right-Hand Column Ad – The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.

    Invite People to Like Your Page

    Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step toward inviting people to like your Facebook business page is to have a Facebook Business page. You need to create a business page on the platform. After creating the page, now you can invite people to like that page.

    Steps on how to invite people to like your page are:

    • Go to the Facebook page.
    • Click on the dots at the top right of the page.
    • Select the ‘Invite Friends’ option.
    • Invite as many friends as you want to like your page.

    Host a Giveaway

    A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.

    Step-by-step on how to run a giveaway on Facebook for your business:

    • Choose a prize
    • Location – allows you to target by location.
    • Gender – allows you to target by gender.
    • Interests – allows you to target by interest.
    • Behaviours – allows you to target past behaviour, such as someone visiting your website.
    • Connections – allows you to target people who already like your page, or who have connections that do.

    Post-Attention-Grabbing Content

    Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.

    Some tips on how to write grabbing content:

    • Create Great Headlines
    • Hook them up
    • Make your content solve a problem
    • Make it scannable
    • Understand why it’s important for your business and set goals
    • Create a CTA (call-to-action)
    • Edit and proofread on repeat

    Add a Facebook Likes Pop-Up

    If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interested in what you have to offer. There are plenty of options for Facebook popup plugins and other software. If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.

    Try Out Facebook Live

    Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

    • Tap the camera icon to the left of your search bar.
    • Give Facebook access to your camera and microphone when prompted.
    • Switch to ‘Live’ at the bottom of your camera screen.
    • Choose your privacy and posting settings.
    • Write a compelling description.
    • Tag friends, choose your location or add an activity.
    • Set your camera’s orientation.
    • Add lenses, filters, or writing and drawing to your video.
    • Click the blue ‘Start Live Video’ button to start broadcasting.
    • Interact with viewers and commenters.
    • Click ‘Finish’ to end the broadcast.
    • Post your reply and save the video to your camera roll.

    Partner With an Influencer

    Influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large (and highly engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.

    There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.

    Get Tagged by Other Facebook Pages

    Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers.  Facebook might occasionally think that posts you’ve tagged another business in are considered ‘branded content’ even if they’re not. Collaborate with them and get your page tagged with their Facebook page.

    Use Automation Tools

    Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.

    Some of the best Facebook Automation Tools are:

    • WoopSocial
    • Facebook’s Integrated Scheduler
    • HootSuite
    • Clincher
    • SocialBu

    Engage With Your Community

    Your community is your audience on Facebook, so you have to keep them engaged with your content. Therefore, some of the tips and strategies that you can follow to engage with your community are:

    • When you post any content focus on quality instead of  quantity
    • Post when your fans are online
    • Upload your videos onto Facebook
    • Go live when you need to share some important information
    • Asking questions is a good way to offer your followers a chance to share their thoughts.
    • Boost your top-performing posts that are proven to engage your audience.
    • Besides boosting your top posts, you can also recycle them
    • Learn from other Facebook Pages and see what has been working for them
    • Testing new types of content keep you at the edge of the latest trends
    • Reply to all their comments
    Total Facebook Users in India

    Conclusion

    Facebook is one of the biggest and most popular social media platforms. Over 2.9 billion people use Facebook. Businesses have started adapting to the digital world and nowadays, to be visible, you have to be on social media plus Facebook is the perfect social media platform to be visible for your business. Likes define how you are able to engage your customers with your posts, so following the above tips, you’ll be able to get many likes on Facebook.

    FAQs

    Is making a Facebook Page good for a business?

    Facebook page can help a business a lot, as there is hardly anyone who doesn’t use Facebook, it will help your business get visible in front of other people.

    Who was the founder of Facebook?

    Mark Zuckerberg is the founder of Facebook.

    How many people use Facebook?

    Over 2.9 billion people use Facebook and worldwide it is the most popular social media platform.

  • How‌ ‌to‌ ‌Prepare‌ ‌for‌ ‌Influencer‌ ‌Marketing‌ ‌in‌ 2022?

    This article is contributed by Mr. Maddie Amrutkar, Founder, Glad U Came. Glad U Came is a leading PR & Influencer Marketing agency in Mumbai.

    If you think it’s too early to plan Influencer Marketing strategies for 2021 then you’re wrong. The industry has grown leaps and bounds in the past few months and Influencer Marketing has played a huge role in it for businesses. With powerful tools like Instagram Reels, Shop, IGTV, Facebook pay and Instagram Live badges, social media has become a rich and engaging alternative tool to encounter the traditional form of media; to target consumers in a new manner.

    Influencer Marketing is the backbone of this and has helped brands map out their strategies and get ahead of their curve. Since companies plan marketing campaigns months in advance, now is the right time to prepare a strategic and advanced Influencer Marketing approach for 2021!

    In the past, brands would approach an influencer and pay them to create content promoting their products – new launches or talk about the service. The fees would vary as per the following range and engagement rate of the influencer. The influencer would then post the content and share it with their social media following – usually on Instagram, Facebook, Twitter, Snapchat, etc. The best part about Influencer marketing is that it can work for businesses of all shapes and sizes, whether you’re a startup looking to grow your awareness and following, or a big brand wanting to launch a new range or drive sales of a specific product. Isn’t that amazing? Considering the above, here’s how one can prepare for Influencer Marketing in 2022.

    Know Your Ultimate Goal
    Create a Breakthrough Influencer Marketing Plan
    Choose the Right Influencers
    Select the Right Social Media Platform
    Use the Art of Storytelling
    Influencer/ Celebrity Gifting Is the New Thing
    Engagement and Analytics

    Know Your Ultimate Goal

    Well, how will you aim if you have no goal to achieve? Your goal will be the driving force of your Influencer Marketing strategy. You need to know the 5 Whys behind your actions before beginning. There are certain crucial things one needs to keep in mind before setting your goals:

    • Be specific
    • Set attainable goals
    • Make sure that your goals are measurable

    Create a Breakthrough Influencer Marketing Plan

    The success of an Influencer Marketing plan relies on how well strategies are planned and executed.  The strategies can rapidly build brand awareness by generating premium content for the customers it’s designed to engage in. Executing a complete influencer marketing strategy that boosts your brand exposure and connects with your target audience sets the base of a successful plan.

    Choose the Right Influencers

    When there are too many creative influencers out there, it becomes difficult to choose the best one for your campaign. There could be various ways to choose influencers on the basis of their genre, engagement, content and lots more. The ideal way is to see which influencer is the best in their own niche and whether or not that fits well with your brand.

    Select the Right Social Media Platform

    Social Media Platforms
    Social Media Platforms

    Being on every social media platform is not necessary. What matters is to create an impact on the ones you are present. Your presence is what counts rather than being on all social media platforms. Putting out substandard content will only make things worse for you. Instead, research and plan your social media presence that aligns with your goals and appeals to your target audience. Focus on the platforms that are preferred by your targeted demographic.

    Use the Art of Storytelling

    It is the story that sells, not the product! Consumers are always driven by good and impactful stories. It is the emotional attachment that the brand builds with its audience that counts. They inspire ideas and create attachments.

    Influencer/ Celebrity Gifting Is the New Thing

    Influencer/ celebrity gifting can be one of the most effective ways to gain exposure for a client, particularly when they need to make an immediate impact. Although it’s not an easy service that can be accomplished effortlessly. Researching out to the right bloggers can take hours, and often your top choices don’t respond right away. You can go back and forth a dozen times just to finalize delivery details, and follow up for weeks after to ensure the post is published. Despite this, the good part is that influencer/ celebrity gifting is a super cool and effective way to reach out to your audience through top-notch celebrities and influencers.

    Engagement and Analytics

    Analytics help you understand your audience and learn what generates more traffic. Without them, you can’t make accurate sales forecasts and perfect your products. You can effectively use social media data to drive performance and analytics must be focused on. Review the analytics, and give attention to the stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.

  • Top 5 Successful Facebook Marketing Case Studies

    Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.

    Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.

    Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.

    To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.

    “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”

    -Howard Luck Gossage

    Jabong Be You Ad Campaign
    Vodafone 4G SuperNet Campaign
    Raymond 72 Hrs. Express Tailoring Campaign
    Tata Housing Goa Campaign
    Domino’s Pizza Think Oven Campaign
    L’Oréal Paris
    FAQ

    Jabong Be You Campaign

    At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.

    Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.

    Vodafone 4G SuperNet Campaign

    One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.

    In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.

    How Brands Market their Product in Movies | Product Placement in Movies (Case Study)
    Can you make your brand reach the maximum audience without advertising it? Yes, Product placement. Lets look at how brands successfully place Product in Movies
    StartupTalkyMahenoor Mansuri

    Raymond 72 Hrs. Express Tailoring Campaign

    Raymond Express Tailoring Campaign
    Raymond Express Tailoring Campaign

    Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.

    Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.

    Tata Housing Goa Campaign

    Tata Housing Goa Campaign
    Tata Housing Goa Campaign

    Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.

    Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.

    Domino’s Pizza Think Oven Campaign

    Dominos Think Oven campaign
    Dominos Think Oven Campaign

    There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.

    Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.

    Top 5 Creative Campaigns of Cadbury that will leave you amazed
    Cadbury always comes with some creative campaigns. The brand has always amazed everyone with its quirky ads. So, lets look at top 5 Campaigns of Cadbury.
    StartupTalkyPratyusha Srivastava

    L’Oréal Paris

    It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.

    L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.

    Conclusion

    In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.

    Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.

    FAQ

    Which Facebook Ads are most Effective?

    The carousel ad is the most effective ad format in Facebook.

    Are Facebook Ads worth it in 2021?

    Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.

    Which campaign objective is best for Facebook ads?

    Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.