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Tag: Facebook Advertising

  • Top 6 Winning Facebook Ad Targeting Strategies to Implement in 2022

    Facebook is one of the most commonly used social media platforms and learning to target the ad campaigns on the platform is one of the important skills that is required to help you in increasing your customer base and putting your business a step forward from your competitors.

    As of 2021, the Social Media Platform has a monthly active user of around 2.80 billion and around 200 billion businesses around the world that uses the tools of the platform. It is found that every month the users spend an average time of around 19.5 hours on the social media platform. Let’s look at the Facebook ad campaign strategies.

    1. Analytics
    2. Using the Reach of Big Engagers
    3. Targeting a Specific Brand Segment
    4. Targeting Occasions
    5. Utilizing Layering Target Option
    6. Remarketing

    Points to Consider Before Starting With Facebook Ad

    Before actually running a Facebook ad few things needs to be re-checked. The terms and conditions have been updated by Facebook in the year 2019. While figuring out the ad targeting strategy it is not important to follow just a single one or pick a single strategy, it would be better if you do a trial and error and check which would work the best for your campaign.

    The Facebook Ad campaign has provided a ladder of success to its users through the availability of a wide range of targeted audiences. Facebook is known to achieve great revenue from its advertising options made available to users.

    1. Analytics

    Basics of Facebook Ad Targeting
    Basics of Facebook Ad Targeting

    The perfect marketing campaign is supposed to be aligned with your Pay-Per-Click campaigns which provide valuable data which can be cross used. The analytics provide a lot of information, especially your Google Analytics which provides a wide range of information about your website traffic which helps in targeting your ads.

    The overview of the analytics will help in breaking down the traffic of your website or your page into sectors such as location, interest, demographic, and device. All of this information will provide you with data that are highly useful for targeting the ads on Facebook.

    This data is considered to be highly valuable as it will help in creating relevant and sectorial ads for the specific target audience. It also provides a huge understanding of what works for potential shoppers.

    2. Using the Reach of Big Engagers

    You can try to use the influence of the big engagers in the market to help in able to reach the target market of your campaigns which will provide more clicks and shares. The trick behind this strategy is to use the demographics to identify the people who are from the relevant field and is most likely to share the campaign.

    You can add the highly influential engagers or viral makers in your specific niche so that they would click or share the campaign which would help you in reaching a higher number of people.

    3. Targeting a Specific Brand Segment

    It is said that you would probably miss out if you don’t target the audience who has liked the campaigns of other brands. This type of strategy would be successful as it is based on what the users have liked on their own and not the campaigns that they have engaged with or shared.

    It is considered that targeting the users who is one of the biggest fans of your competitor is considered to be effective. It helps you by letting you know that they are already engaged and interested in your specific niche and hence you would just have to grab their attention.

    What Is Personalized Marketing and How to Do It the Right Way?
    Offering personalization to your customers is one of the best ways to create loyal customers but how you can do it the right way. Find out.
    StartupTalkyShikha Tyagi

    Facebook's advertising revenue worldwide in millions of US dollars (2015-2021)
    Facebook’s advertising revenue worldwide in millions of US dollars (2015-2021) 

    4. Targeting Occasions

    Another effective strategy in targeting Facebook ads is checking the occasions. For example, if you are an event management company that hosts birthday parties or if you provide the service of making customized gifts, you can target the friends of people who have their birthdays coming up or any special events coming up.

    If you are a company that deals with wedding accessories then you will have to target the users who have their engagements or weddings coming up.

    5. Utilizing Layering Target Option

    This is another effective strategy to target your Facebook ads with these tools you can carefully choose the exact target market you are looking for. For example, if you are a logistics company that helps people in shifting houses.

    You can easily target the users who have recently purchased a new house and also choose a specific age which you would like to target and it would reach the users. This will help you in creating creative ads and provide really good offers according to your target audience.

    6. Remarketing

    An example of "How remarketing Advertisement Works".
    An example of “How remarketing Advertisement Works”.

    Remarketing is one of the most effective strategies and most important strategies. It is an effort to market powerful strategies to connect with potential customers who have already provided an impression of the products or services.

    The custom audiences will help in targeting the people who have recently viewed the page or website or the sales page or even people who have viewed a specific set of products.

    It would provide you with detailed information. You would even have to option to remove the people who have purchased recently if you feel they wouldn’t require it soon.

    Conclusion

    Facebook has long passed the tag of just being a social media platform. Apart from being counted among the most commonly used platforms, Facebook has also been considered a great means of advertising.

    Facebook advertisements have shown great results for the respective brands due to their wide range of users. There are plenty of advertising strategies one can imagine implementing on Facebook. Some of the best Facebook advertisement targeting strategies have been shared in the above context.

    FAQs

    How many targeting options does Facebook have?

    There are approximately 13 targeting options available on Facebook for its users to take help from. Some of them are Website retargeting, lead form retargeting, customer list targeting, Facebook page engagement, etc.

    What are the three types of targeting on Facebook?

    While targeting on Facebook, one can have three different types of targeted audience options such as saved audiences, custom audiences, and lookalike audiences.

    What are Facebook targeting methods?

    There are multiple Facebook targeting methods available on the web to take help from. Some of the most preferred methods are target by location, target by demographics, target by interests, and target by behaviour.

    Can we target Facebook ads by keyword?

    Yes, just like Google, Facebook is also known to provide keyword targeting options for its ad campaign.

  • 7 Amazing Ways to Spy Your Competitor on Facebook

    When social media platforms were developed, the primary intention was to help people connect with others around them. However, over the years these platforms have developed into profound tools for marketing one’s business. It is interesting to note that these platforms have not only evolved as a marketing ground but also as a battlefield wherein brands compete to win the attention of the customers.

    Marketing and the resultant competition have only increased over the years, especially with the increase in e-commerce. Hence, it has become all the more important to trace the activities of your competitors that sell the same range of products to the same target audience.

    Since information is much more public on these platforms, it will be easier for people and brands to have access to the important details about the plans of your competitors. This article will focus on Facebook and explore the ways in which brands can analyse and infer information from their competitors through this platform. It has to be noted that these ways can be looked up by budding brands as well so as to learn and develop their own marketing strategies.

    WIDGET: leadform | CAMPAIGN: Link Building

    1. Befriending the Competitor
    2. Following Competitor’s Ads
    3. Advertising at the Right Place
    4. Analysing Content Engagement
    5. Following the Comments of the Competitor
    6. Analysing Sources of Traffic
    7. Using the Right Tools

    1. Befriending the Competitor

    One of the first and the smallest yet most important thing to do when you try to spy on your competitor through Facebook is to ensure that you follow all of their pages, groups and accounts. Not only that, these online outlets should be visited regularly to keep in touch with any kind of updates.

    Social media platforms being as democratic as they can be, paves way for excellent competition analysis through the amount of information it puts out there in one way or the other.

    Following them can be a great way of getting ahead of your competitor or reducing the impact of campaigns that would have been groundbreaking if not for a similar intervention by the others.

    2. Following Competitor’s Ads

    It is well-known that over the years Facebook has evolved as an important advertisement platform. Being someone who wants to follow up on the functionalities of their competitors in this digital platform, it is important to dig deeper into this than just watching them.

    In such a situation you can use the options like “Why am I seeing this ” on the sides of every ad in order to understand more about the competitor’s target audience and other intentions.

    Why am i seeing this ad feature by Facebook
    Why am I seeing this ad feature on Facebook

    By getting details about the target audience or the target location one can curate a detailed counter-plan by paying close attention to the details that you might have missed in your own campaigns. For example, if there is a location that the competitor has focused on that you haven’t, this can be an opportunity to include the new place in your campaign.

    3. Advertising at the Right Place

    It is not just enough to follow the ways in which the competitor engages with Facebook for marketing. Developing counter strategies and executing them is also a part of this constant spying.

    Details of the followers of the competitor can be obtained directly from the page. It will be beneficial to advertise to the followers of competitors. Keeping up with the followers of your competitor not only helps you focus on a specific audience but will also increase the chance of them switching to your brand.

    4. Analysing Content Engagement

    One of the biggest game-changer when it comes to digital media marketing is the impact of content engagement. Anybody can create content publicising or promoting their own company. However, as long as there is no content engagement or viral content, the entire act becomes futile.

    Analysing the content engagement statistics of your competitor is an excellent way to keep up with them. Sites like Facebook’s Top Posts help you break down the details of content engagement including their organic reach. Following successful patterns and trends within the page of competitors can be a great way of adapting and improvising your own strategies.

    5. Following the Comments of the Competitor

    Understanding how the competitors negotiate through the concerns and opinions of customers is an efficient way of making sense of their marketing patterns. Each content that one posts on Facebook have a provision to accept comments.

    Additionally, unlike on Twitter, one can easily follow a single comment to do a thorough follow-up on Facebook. Hence following the comments that deal with the queries and concerns of the customer will significantly help in understanding the prevalent practices in the competitor’s firm. It is indeed a good way to learn and adapt to hitherto unnoticed things.

    6. Analysing Sources of Traffic

    Finding the root cause of everything that is happening is the best way to tackle any situation. This goes a long way in the case of analysing competition as well. It is quite natural that every company spends a certain amount of money and makes sure that their ads reach more places especially when organic traffic dies down. However, it is always important to understand where their traffic comes from.

    You can use various tools like SimilarWeb for this purpose. While doing this analysis, make sure to target the most popular pages of the competitors for efficient results.

    SimilarWeb
    SimilarWeb 

    7. Using the Right Tools

    As digital marketing thrived, various online tools were also introduced to make the process of competition analysis easier. They, in many cases, get the news or ads in front of you instead of you having to go and hunt for them in the feed. Here are a few of them

    AdSpyder

    AdSpyder helps you to spy on your competitor’s ads on all the platforms. It can help you to track your competitor’s Ad campaign on Facebook. You can know what is working for your competitor and which is their winning ads.

    AdEspresso

    This tool has over 15,000 advertisements fed into it which can be retrieved through keywords, industry or goals. It helps you greatly to narrow down your searches and enhance your focus.

    Moat

    They provide you with high impact creatives on Facebook, YouTube, Snapchat etc to ensure that the user never misses a single update by the competitor. It helps you in providing valuable insights.

    Zapier

    This app is integrated with Facebook and has been helpful ever since. All you need to do is to make an account with them and choose your preferences. It provides you with important insights that inform the user exactly about the functionalities in the Facebook page of the competitor

    Graph Tips

    It is yet another site that helps the user with a lot of information about their competitor. Unlike other tools, this one also helps in getting to know what the competitor is up to outside their own page.

    Best Ad Spying Tools for Digital Marketers in 2021
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    StartupTalkyAnsh Mehrey

    Conclusion

    Competitor analysis is indeed a great way of streamlining the strategies of one’s own firm. However, it is also necessary to keep in mind the ethics of privacy and consent while using various forms of data.

    FAQs

    How can I spy on competitors on Facebook?

    Follow competitor’s ads, Analyze the traffic of your competitors, and Use the right spying tools.

    How do I track traffic on my competitor?

    SimilarWeb is a great analytics tool that’ll help you track your competitor’s traffic.

    What is Facebook transparency?

    Facebook Transparency is a feature by Facebook that lets you view the complete information about the ad on any page.

  • How to Set Up Facebook Retargeting Ads? – A Guide

    Facebook ads are one of the most popular ways of advertising any business today. It is because almost everyone is there on Facebook, giving a huge customer base for all kinds of businesses. But what works better than normal Facebook ads are the retargeting ads. As the name suggests, retargeting ads are ads that are shown to only those users who have interacted with your brand in the past. The audience base for retargeting ads includes:

    • Those who have installed your app.
    • Those who have viewed your website and taken action in the past.
    • Those who have visited your Instagram page.
    • Those who have watched your brand videos in the past.
    • Those who have become a lead of your business by sharing their contact details.
    • Those who have liked your Facebook post or have visited your page.

    Basically, it includes anyone who has interacted with your business somehow in the past. You need to make a custom audience for such people and retarget them with customized brand ads. But is creating retargeting ads that simple? Well, yes, only if you know a few master strategies. You can prevent entering the fool’s world of Facebook ads by learning about the ultimate tips on how to create pro retargeting ads. Are you excited to find out? If yes, keep reading because our marketing experts have got a surprise for you!

    WIDGET: leadform | CAMPAIGN: Link Building

    Tips to Create Facebook Retargeting Ads

    Strategize Your Sales Funnel Properly
    Retarget with Their Favourites on Your Store
    Retarget Customers who are on a Verge of Forgetting Your Brand
    Reach Out to the App Users of Your Brand
    Make a Sequence of Retargeting Ads

    How to create Facebook Retargeting ads?

    Strategize Your Sales Funnel Properly

    Are you showing retargeting ads to someone who is seeing your brand for the first time and are you expecting them to convert? If yes, it’s high time to change your strategy. Chances are that 90% of people who are seeing your brand ad for the first time won’t convert because they hardly know you. That is why you need to first familiarise your brand with them.

    To do so, set up a few introductory ad videos. Now make custom audiences based on the engagement of the video. For instance, you can send your retargeting ads to those who have watched your video for more than 10 seconds or to those who have visited your site. This way you can ensure that your ad sales funnel is on point and you are not wasting your ad money by retargeting users who are interacting with your brand for the first time.

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    Retarget with Their Favourites on Your Store

    Facebook Retargeting ads for favourite products
    Facebook Retargeting ads for favourite products

    Did someone visit your store, check out a few items, and even add a few things to the cart but purchase nothing? If yes, you need to retarget them with the items they viewed. You can easily do it by setting up a pixel on your website to keep a record of which customers visited which paged on your website and stayed on each page for how long.

    Now, you can use that data to create a custom audience base for retargeting ads. However, while applying this strategy, make sure you exclude those who have already bought the item because nobody wants to see the ad for those things that they already got. To do so, simply exclude the audience base that visited the payment confirmation page. But while doing so, please do not omit those customers who visited the cart page and bought nothing because those are the people who abandoned their cart and need to be targeted immediately. You can also send special discount coupons to such customers so that they end up buying whatever is lying in their cart. Applying this strategy can help you reduce the cart abandonment rate greatly!

    10 Ways To Improve Your Facebook Organic Reach
    Facebook is the best social media platform for promoting businesses & services. Read to know some best ways to improve Facebook’s organic reach.
    StartupTalkyRoshni Tamta

    Retarget Customers who are on a Verge of Forgetting Your Brand

    Someone bought from you months ago but did not come back? It’s time to check up on them! You can do so by sending them retargeting ads where you ask for their feedback or simply telling them how much you miss them. Knowing their feedback will help you understand why they are not buying from you again. If there is a mistake on your part, you can correct it to stop losing future customers. On the other hand, a simple message saying how much you wish them to visit your store again will make them feel special, and probably they will come back to buy from you.

    Reach Out to the App Users of Your Brand

    Facebook Retargeting ads for app Users
    Facebook Retargeting ads for app Users

    If you have a mobile app for your business, you can also create a custom audience base based on the app activity. You can keep a record of which customers wish-listed what products and whether or not they abandoned their cart. Once you have the data, create the audience base and send them retargeting ads showing the products they loved. Make sure when they click on the ad, you redirect them to your app. Making shopping decisions on an app is far easier, which compels the customer to make a faster decision about their purchase.

    Make a Sequence of Retargeting Ads

    Not every customer will get converted after seeing just two retargeting ads; some are a bit stubborn and need more convincing. In that case, sequence a number of ads for them. For instance, for one week, show them an ad where you provide a discount of 10% on the product. If they do not convert, give them a higher discount in the next sequence of ads. If they are still not converting, give them the perk of free delivery. However, do not continue this chain forever because then the customer might assume that you are desperate to sell no matter at what price and then think of every product to be overpriced on your site. So stop after three to four such sequence ads because those who are not converting are clearly not interested!

    Conclusion

    We hope that this blog helped you learn some great strategies for creating excellent Facebook retargeting ads. Remember, your campaign will be a success only if you know the right ways of luring the customers. Also, you need to give them a reason to trust your brand. If you are honest with your customers and apply the right ad-making strategies, then there is no reason why your campaign will fail. However, it will take time if you are a beginner. In case your business is new, and you do not know how to create Facebook ads, you can also hire a professional marketer. So what is your plan for creating retargeting ads? Do let us know!

    FAQs

    How much does an ad cost on Facebook?

    Normally, Facebook ads can cost you $0.50 to $2.00 per click.

    What are the types of Facebook ads?

    Different types of Facebook ads are:

    • Image Ads
    • Video Ads
    • Poll Ads
    • Slideshow Ads
    • Carousel Ads

    How do retargeting ads work?

    Retargeting ads reconnect with users or website visitors and remind them of your products and services after they leave your website without buying. Ads relevant to their interests are shown to the website visitors.

    What is the minimum audience size for Facebook ads?

    The minimum source audience size for a Facebook ad is 100 people.

    What are retargeting audiences?

    Website visitors or users who have already interacted with your brand in some way are referred to as retargeting audience.

  • Top 9 Best Digital Advertising Platforms for Startups In 2022

    Advertisement is the key point for introducing a product in the market. There can be different ways of advertising a product or service. The most common type is online Advertisement.

    In this type, the advertising strategies are applied on a digital platform. The biggest advantage of using online advertising platforms is that one can easily advertise for a large number of targetted audiences. Other synonyms of online Advertisement are digital advertisement, internet Advertisement.

    In simple terms, online Advertisement is the promotion of products or services by the means of the internet. There are many different platforms available for one to advertise on. The top 9 best advertising platforms for any startup are given below:

    1. Google
    2. Bing
    3. Pinterest
    4. YouTube
    5. LinkedIn
    6. Facebook
    7. Twitter
    8. Quora
    9. Instagram

    1. Google

    Google AdWords Homepage
    Google AdWords Homepage

    Google is a popular platform known and used by a majority of the population. Google search engine is one of the most commonly used search engines. Google Ads or previously known as Google AdWords is the advertising platform invented by Google for paid promotion. Google Ads works based on keyword auction under the model of Pay-per-click.

    Pros

    • It helps to promote the business, sell the product, create awareness, increase the traffic to the website all by a professional yet easy platform.
    • It allows its advertisement to be in multiple forms such as images and videos.
    • Google ads are compatible with both mobile as well as desktop.
    • Google Ads provides multiple packages for their users to select from. Budget will not be the issue to use Google ads.

    Cons

    • Proper usage of Google Ads and its tools, professionals are needed. It requires additional learning for the perfect usage of Google Ads.
    • Even though the process of creating an advertisement is quick, it does take much time for maintaining the advertisement and its rating.

    2. Bing

    Bing Ads Cost: Average $1.24 Cost per click

    Bing Ads are the paid Advertisement services provided by Microsoft. It is also referred to as Microsoft Advertising. Bing Ads are another great source for promoting a service or a product.

    Bing Ads works in a similar process as Google Ads. They work on the model of Pay-per-click with keywords ranking. The Bing Ads can be shown on multiple platforms such as Bing, Yahoo, DuckDuckGo search engines.

    Pros

    • While using Bing Ads, one can have better control over the opposite partner’s search keywords due to the limitations of compatible search engines.
    • For some users, Bing can be a great alternative for replacing Google Ads due to their similarities. Or some can also work by using both platforms simultaneously for better results.

    Cons

    • One can give advertisements to the search engines like Yahoo and Bing only, so the overall reach is less. There are many possibilities of losing out potential customers due to the limited range.

    3. Pinterest

    Pinterest Ads Cost: Average $2.00 to $5.00 Cost per thousand impression

    Pinterest Ads Homepage
    Pinterest Ads Homepage

    Pinterest is a specialized platform allowing its users to create their dedicated collections. Pinterest has several posts (pins) shared on it by a wide range of users. This makes Pinterest a good option to advertise on. Pinterest also allows its users with the service of paid advertisement.

    Pinterest Ads work almost similar to the way pins work on Pinterest. To advertise using Pinterest, one needs to buy the pins or set a budget for ads to be displayed.

    Pros

    • Pinterest is given the name of a visual discovery tool. Hence promoting a business over there can easily reach out to targeted audiences without much barrier.
    • User engagement is great as there is not much difference seen between pins and promoted content on Pinterest.

    Cons

    • Even though Pinterest has a large amount of user engagement, the engagement is limited to specific categories. Hence it is not good for every business.

    4. YouTube

    Youtube Ads Cost: Average $0.10 to $0.30 Cost per view or action

    Youtube Ads Homepage
    Youtube Ads Homepage

    YouTube is another top-level platform commonly used in day-to-day life. YouTube also offers the facility of displaying advertisements on its platform. YouTube Ads are another effective way of promoting a startup.

    Advertisements on YouTube are generally in the form of standard videos. Advertisers need to pay when any user interacts with their video.

    Pros

    • YouTube ads are true to be counted as cost-effective.
    • YouTube ads allow the advertiser to reach out to several audiences quickly with faster responses.

    Cons

    • There is no proper control over the ads placed on YouTube. Advertisers can not select the videos on which their advertisement will be visible. This also hinders the proper targeting of the required audience.

    Top Types of Video Ads Marketers can use to Promote their Brand (With Examples)
    Want to accelerate your growth by video advertising? Here are some of the best video advertising campaign ideas you can use to promote your brand.
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    5. LinkedIn

    Linkedin Ads Cost: Average $5.58 Cost per click

    LinkedIn Ads Homepage
    LinkedIn Ads Homepage

    LinkedIn is considered one of the largest professional networks in the world. LinkedIn can be used for many professional jobs such as finding a job, getting an internship, connecting with different Professionals, etc. LinkedIn also has a large social network formed by its users.

    LinkedIn Ads are another cost-effective method of advertising to promote them through different mediums. LinkedIn ads also work similarly with the pattern of Google ads and Bing ads.

    Pros

    • LinkedIn is a specialized platform for professionals, hence ads generated on LinkedIn can directly be Targeted to professionals.
    • Creating a LinkedIn ad is time-saving and easy to implement.

    Cons

    • LinkedIn has no proper customization service available for its users.

    6. Facebook

    Facebook Ads Cost: Average $0.97 Cost per click, $7 Cost per thousand impressions

    Facebook Ads Homepage
    Facebook Ads Homepage

    Social media is a great way of being connected to others through the internet. Nowadays, social media is not only confined to being a place for connection, it has evolved as a great source of advertisement. Facebook allows its users the facility of giving out paid advertisements. This advertisement can be in the form of promotional posts or banner ads. Facebook uses the algorithm of relevance score to share any ads.

    Pros

    • It provides good customization with better tools.
    • The working process is quite easy to deal with.

    Cons

    • Social media marketing is only for a limited audience, they do not have a wide range of audiences like other available platforms.
    • There are very high chances of showcasing the advertisement to the same audience, again and again, causing no benefit.

    7. Twitter

    Twitter Ads Cost: Average $0.50-$2.00 Cost per action

    Twitter Ads Homepage
    Twitter Ads Homepage

    Twitter is responsible for creating trending topics. Apart from being just a way of socializing, Twitter can also be used as a way of advertising a startup. Twitter ads are the paid service enabled by users who want to promote something. Twitter ads work on the model of auctioning keywords.

    Pros

    • Twitter asks for the pay only after completing your defined target.
    • Twitter is all about tweets, mostly wordy messages. Hence keyword targeting is better oriented in Twitter.

    Cons

    • The analytics provided by Twitter for the ad campaign are not detailed reports.
    • There are chances of skipping the advertised tweet by the users due to the number of feeds available.

    8. Quora

    Quora Ads: Average $0.25 to $1 Cost per click

    Quora Ads Homepage
    Quora Ads Homepage

    Quora is a question and answer platform used for gaining and sharing knowledge. The limits of quora have long passed its basic format. At present times, Quora is considered more like a daily used platform. People look up new things, solutions, options from quora at their convenience. Another great thing about Quora is that it allows the users the facility of paid advertising.

    Quora ads are needed to be created and implied by the user itself. However, the model on which they work is similar to Google’s model of bidding for keywords.

    Pros

    • It directly offers behavioural targets to customers.
    • Quora can easily create awareness between high intent customers.

    Cons

    • The competitors of Quora have much better features.

    9. Instagram

    Instagram Ads Cost: Average $0.20 to $2 CPC, $6 Cost per thousand impression

    Instagram Ads Homepage
    Instagram Ads Homepage

    Instagram is another great social media platform contributing to allowing its users to keep up with the trends. Just like Facebook and Twitter, Instagram also has different kinds of audiences. Instagram also allows for the place to advertise by its medium.

    Instagram allows its users to bid for the advertisement and then shows the sponsored content of the winner. Instagram works almost similar to Facebook, but with little range.

    Pros

    • Using Instagram Ads is more like being ahead of others for the promotion of a brand or startup due to the availability of a targeted audience.
    • There are several advanced features available for one to use.

    Cons

    • Instagram ads are more inclined towards mobile applications rather than desktop use. Only those comfortable with mobile operations can easily use Instagram ads.

    Top 5 Best Ad Networks for Publishers in 2022
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    Conclusion

    Startups are gaining many highlights in current affairs. However, advertising for startups is still a tricky part to deal with. Online advertising is a great form of advertisement saving major hard work. There are several places available for one to advertise digitally, some of the most recommended platforms for advertising are shared above.

    FAQs

    Which online platform is best for advertising?

    Google, Twitter, Linkedin, Bing, Pinterest, Quora, and Facebook are some of the best platforms for advertising.

    What is the biggest advertising platform?

    Google is the biggest and most popular advertising platform.

    Which is the best advertising agency in the world?

    Ogilvy & Mather, MullenLowe, McCann Worldgroup, and Publicis Groupe are some of the best advertising agencies in the world.

  • Marketing Strategy of Droom: The Most Reliable Platform for Buying & Selling Automobiles

    Middle-class people are looking to buy the best car at the cheapest price. Well, rarely these two combinations can be found in new cars. Droom’s platform provided an opportunity for second-hand car or bike buyers to buy the vehicle that people wanted at in much cheaper price than new ones.

    Droom’s platform also became an opportunity for sellers because they are the ones posting images and pictures of their car and bikes so that they can find a buyer for them. Droom came into the market when there was already an existing application like OLX. But, how did they gain people’s attention and become one of the most reliable platforms when it came to buying and selling second- hand cars?

    It was all about the marketing strategy that the company adopted. The company focussed on efficient marketing and made sure to reach out to as many people as possible.

    About Droom
    Droom’s Marketing Strategy
    Droom’s Growth Over The Years
    Conclusion
    FAQs

    About Droom

    Droom is an e-commerce company that was founded in 2014 by Sandeep Aggarwal. Droom is an online application platform where people can either buy or sell second-hand cars and bikes with a fresh perspective. The company has its headquarters located in Gurugram.

    Droom’s business is primarily in creating a marketplace in India to help people buy and sell used cars (multi-category). Sellers on this platform are provided with useful tools to manage their listings. Droom became the 17th Indian startup to achieve the title of a unicorn as a high-profile investor.

    Droom’s services were appreciated by most users because a deal could be done between a buyer and a seller within five days. This was pretty amazing and a new way of bringing a service to the people.

    Droom’s Marketing Strategy

    Droom logo
    Droom logo

    Droom’s marketing strategy is quite simple yet effective one which is being able to attract new users to its website every day. There are four to five strategies that the company uses to market and brand its company. Some of them are as the following.

    Facebook (Meta) Community Advertising

    India’s most trusted motor place i.e. Droom created a community page on Facebook where the company is carrying on with its marketing. This is one of the simplest methods of marketing to attract a large number of customers at a single time.

    Impressions

    Also known as ‘ad view’ impressions means a metric system that is used to quantify digital views in a piece of content. To put it in simple words, impressions are all about online advertising.

    Targeted Mailers

    Also known as email marketing is what Droom uses as one of their marketing strategies. Once a user becomes a subscriber then the user receives emails from the company regarding deals and offers. A targeted mailing list is important for the profitability of the business. This is why Droom focussed on such marketing techniques.

    Banner advertisements again are one of the common methods of marketing not only for other businesses but for Droom too. It is the simplest way to reach out to the audience directly. Droom captured the attention of the audience through such advertisements.

    All in all, it can be said that the company uses the use of social media primarily for its advertisement. The advertisement methods might be common but they have proved to be effective ones.

    Droom, also recently rolled out their TV advertisement and started new campaigns. ‘Droom Hai, Toh Fir Test Drive Kyu?’ advertisement campaign created a buzz on several platforms. The ad campaign urged customers to buy used cars rather than testing them first.

    Droom Advertisement

    Droom’s Growth Over The Years

    With effective marketing techniques used by the company, it was obvious that Droom’s future was all about growth and flourishing in the market. Back in 2014, when the company was just stepping into the Indian market its inception took place in Singapore. It was in the same year that the company had raised its 1st and 2nd rounds of capital funding.

    By the year 2015, the company sold its first vehicle of Droom and in the same year, its several applications were launched like the mobile application, website, etc. By the time July came in 2015, the company had already raised its 3rd round of funding. By this time the company had already sold more than 100 orders.

    Droom received several awards for its contribution to the online automobile platform. Some of the prestigious awards were the Coolest start-ups award, Consumer Durable and Integrated advertising campaign awards, and more.

    Conclusion

    A company like Droom has proved that competition does not matter if marketing is done efficiently. Droom’s current growth rate is 100% every year which is quite surprising because it is something that does not happen with every business. Altogether, the company had 6 rounds of funding and by the end of its 6th round, Droom had already raised more than $125 million.

    FAQs

    When was Droom founded?

    Droom was founded in 2014 by Sandeep Aggarwal.

    What does Droom company do?

    Droom is India’s online marketplace for buying and selling new and used cars. Droom is India’s largest auto portal.

    How to contact a seller at Droom?

    There are support assistance provided to the customers who want to engage business with Droom. However, other than that there is also a Whatsapp number that people can use to contact them.

    Which vehicles can people buy and sell on Droom?

    Vehicles to buy and sell on Droom are:

    • Car
    • Bike
    • Scooter
    • Bus
    • Bicycle
    • Plane
    • Truck
    • Tractor

    Some of the popular brands of used cars on Droom are:

    • Maruti Suzuki
    • Honda
    • Hyundai
    • Toyota
    • Tata
    • Fords
    • Mahindra
    • Volkswagen
    • Audi
    • Jeep