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Tag: facebook ads

  • Best Platform To Market your Fashion Startup this Diwali

    "Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes." —Diana Vreeland

    Fashion is a form of self-expression, through apparel, shoes, and accessories. Your style and fashion make you stand out and highlight your individuality. It expresses your personality to the world, everyone has their own style and based on that they create their own fashion statement. Generation Z is very conscious about their Fashion game; there is hardly anyone who is not interested to make their own fashion statement and stand out.

    Fashion startups are taking this matter into their hand and trying to turn it in their favor. Especially during the festive season, it is a great time to market their brand. What can be better than digital media platforms to do that, when almost everyone is in the grasp of the internet! Marketing especially at the time of the festive season can be an advantage for your brands and for startups, it is even more huge. So getting noticed by the consumers in the digital platform is a big benefit for them.

    Therefore, running ads is a very significant part of marketing businesses. In this article we will talk about the best platforms to market fashion startups especially in this Diwali.

    Best Platforms to Market Fashion Startups

    Conclusion
    FAQs

    Facebook

    Facebook ads - Platforms To Market Fashion Startup
    Facebook ads – Platforms To Market Fashion Startup

    This is one of the biggest and most popular social media platforms in the whole world. There is hardly anyone, who is not on Facebook. So it will definitely benefit a fashion startup to run ads on this platform. Its market share for digital advertising is 20% making it one of the largest options for advertising, just behind Google.

    Benefits Of Running Ads In Facebook

    There are so many advantages of running ads on one of the biggest social media platforms. Some of them are:

    • Facebook gives you an option to micro-target your audience, who are actually interested and are best for the business. Market segmentation can be done in a detailed way and separated into different groups for gender, age, location, interest, income, job title, recent purchases, and others.
    • Reports claimed that Facebook ads are best for E-commerce and give out the best ROAs also known as Return On Assets.
    • You can choose from multiple types of advertisement and are not only limited to simple text ads. There are options of photos, videos, stories, messenger, slideshow, collection, and games.
    • Results are quick to visible and it is good for short term digital marketing strategies as well as long term
    • Facebook is used by over 2.7 billion people, so this platform has one of the largest audience bases in the world. Therefore, conversion is higher than any other platform here.
    • Facebook Ads are much more cheaper than other platforms.
    • The company got an option to filter the ads that mean you get to choose the audience to whom you want to showcase your products.

    With just a minimum of Rs. 40 one can run advertisements for their startup.

    “Facebook ads help us target audience more than any other platform. We run ads around three to four days a week and this platform provides us with great conversion.” – Abhinav Ojha, The Founder and CEO of StyleOFF

    Facebook Ads Campaign to market your Fashion Startup

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    Google ads - Platforms To Market Fashion Startup
    Google ads – Platforms To Market Fashion Startup

    The biggest search engine in the world with an 86% market share gives you an option to create an online advertisements. When we want to search about anything, we turn to google for our answers, if you use this platform to market your fashion startup, this is definitely will be a good decision.

    Google ads To Market Fashion Startup
    Google ads To Market Fashion Startup

    Benefits Of Running Ads In Google

    Some of the benefits that made Google one of the best digital platforms to market your business are:

    • This search engine is used by over 4 billion people, so undoubtedly it has a huge reach. It doesn’t matter what question one has in their mind, they immediately google it. So if your startup is related to something they have searched, with the help of Google ads your products will be visible to them.
    • Google ads don’t interrupt people like ads on any other social media platform. Here, they get to see your ads, when they search for something related to that. Therefore, people don’t get irritated and think seriously about the ads shown on Google.
    • The analytics of your ads are given in a simple and easy language, so, it gives out every information about clicks, budget, keywords, and the behavior of visitors that are available there.
    • Google Ads builds brand awareness, through the ad display; people become aware of the existence of your brand and the products that you offer.

    Google’s charge is Rs. 20 per click for the advertisement.

    Create Google ads to market your fashion brand

    Instagram

    Instagram - Platforms To Market Fashion Startup
    Instagram – Platforms To Market Fashion Startup

    It is one of the most entertaining platforms for generation Z to connect with friends, celebrities and show their talents on Reels and all. Instagram as a platform for marketing your business is a great option as it is used by over 1 billion people in just a month.

    Benefits Of Running Ads In Instagram

    • This hot favorite platform provides lots of advantages to startups who are interested to market their business here. Some of the advantages are:
    • One of the best benefits is that you get to create a great number of followers for your brand. Reports also claim that over 81% of users use the platform Instagram to search for products and services. This helps in building followers of the said brand and it’ll help them to increase their sales.
    • It is very easy to create ads for Instagram. The features like stories, post,s and the explore tab can be used for the placement of the ads.
    • Stories are used by brands to showcase their product to the users of Instagram. More than 500 million people watch Instagram Stories every day and the shop now button is a cherry on top of the cake.
    • Engagement rates are much higher than any other social media, and photo posts bring more engagement.

    An average Instagram Ad cost Rs. 36 to Rs. 146 per click.

    “Instagram is currently the best platform to reach the audience at the cheapest cost.” – Rakesh Raushan, The senior digital marketing executive of Hats Off Accessories, a Fashion startup

    Instagram ads to market your fashion brand

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    YouTube

    YouTube- Platforms To Market Fashion Startup
    YouTube- Platforms To Market Fashion Startup

    The online video sharing platform is one of the popular platforms in the world. Through YouTube people can learn new things, food recipes, create blogs, and keep themselves entertained. Another thing that can be done through YouTube is advertising.

    Benefits Of Running Ads In YouTube

    There are some benefits of using the largest video sharing platform for running ads and they are:

    • It is extremely cost-effective as it follows the Pay-per-click thing, here you get to pay and also choose the amount only if someone clicks on your ad.
    • YouTube ads target the audience very precisely based on their location, interests, online and offline data, and their life events.
    • Advertising through videos helps in connecting with the audience faster and if the ad is interesting enough, then conversion is almost guaranteed.
    • YouTube analytics are easy to measure so you can understand if the ad is performing well.
    • Your ad is viewed by billions of people so they provide fast conversions as well.

    The marketing packages for YouTube are Rs. 8000 to Rs. 25000.

    Youtube ads campaign to market your fashion startup

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    Conclusion

    With Diwali around the corner, several fashion startups have a got great opportunity to market their brand in the top digital media platform. Marketing can turn a business into a huge success and especially in the digital world doing that on a platform that is visited by billions of people daily is one of the best ideas.

    FAQs

    Which platform is best for fashion industry to use?

    Instagram is an obvious choice for fashion brands to promote their work.

    How to make my fashion startup famous?

    Using social media platforms for marketing will help you reach a large audience and will also give you an option of connecting with them.

    What are the top fashion startups in India?

    Some of the top fashion startups in India are:

    • BlissClub
    • Flatheads
    • KalpTree Fashion And Lifestyle
    • Fashinza
    • Custkart- Merchandise Store
    • Binks
    • Nyva Store
    • Alippo
    • StyleOFF
    • Peppymode

  • Why did Facebook Change its Corporate name to Meta?

    Whenever we talk about social media that bring people together from all around the world, only one word comes to our mind and that is none other than Facebook. Although this social media giant is not the first social networking site in the world, still it holds the utmost level of importance and popularity. Facebook made the world a global village where one can connect with another person, who is sitting in a completely different corner of the planet. It is one of the most, if not the most successful social media platform.

    It was founded in the year 2004 by Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, and Eduardo Saverin and didn’t take long to be a full-fledged multinational technology company from just a social networking site. With its impressive service, it is considered one of the most valuable companies in the world. The most attractive feature of Facebook is that is free and for everyone. Anyone can create a profile on Facebook and use it to their heart’s content.

    This social media giant hasn’t taken a rest in all these years and has acquired some biggest companies that deal with social networking. Facebook took charge of Instagram in the year 2012 and of WhatsApp in 2014. By taking these biggest platforms in its grasps, it almost holds the entire social media industry in its palm.

    Facebook is never tired of creating history. The leading social media platform was again on the news, where it changed its corporate name to “Meta” on October 28, 2021, as part of the most-awaited rebranding attempt.

    At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

    – Mark Zuckerberg

    Facebook Changing Its Name
    What Is Metaverse?
    Facebook Oculus Acquisition
    Is Recent Facebook Controversy behind the Rename?
    Why Facebook Rebrands to Meta, Reflecting Metaverse?
    Meta Logo
    Conclusion
    FAQ

    Facebook Changing Its Name

    The company that has conquered the entire social media world has announced to reinvent itself by doing the first and foremost thing, changing its name. Speculations were there across media channels from around the globe regarding when Facebook will likely be changing its name. While most of the media channels couldn’t hold the excitement about the change of Facebook’s name, some reports revealed on the October 20 continued to mention Facebook will have a new name when the next annual Connect conference of the company will take place. However, the social media behemoth finally managed to change its corporate name, the main aim of which is to reflect its focus on building the metaverse.

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    What Is Metaverse?

    Two decades ago, the world that we are staying in now, seemed like a world in a science fiction movie. Thanks to technological advancement, it is the reality now.

    The use of the word ‘Metaverse’ recently become a trend after Mark Zuckerberg talked about it a few months ago although the term was first coined in 1992 in a Science fiction ‘Snow Crash’ by Neal Stephenson.

    The term basically means that physical reality and virtual reality will coexist in a shared online space. According to Zuckerberg, the metaverse will provide creators and artists with huge opportunities.

    Horizon Workrooms by Oculus (Facebook owned Company)
    Horizon Workrooms by Oculus (Facebook owned Company)

    The company also announced that it will create 10,000 jobs in the European Union to make its metaverse dream come true. With technologies of virtual and augmented reality connected the digital space will be lifelike this is what metaverse is.

    It will be open for everyone just like the internet instead of a single company. The online interaction through this will be more lifelike plus with our jobs, schools, and colleges being online, this seems to be the need of the hour. So, Facebook is taking the initiative to turn into a metaverse company in the next five years.

    Facebook Oculus Acquisition

    It seems Facebook was thinking about its rebranding issue for a long time, the company acquired ‘Oculus’ that produces virtual reality headsets in 2014 for a whopping price of $2 billion.

    At that time, Oculus was just a 2-year-old company. Facebook believes that VR is the future and that in no time, people will start interacting, working, and playing in the virtual world only. Facebook is also interested to connect the Messenger app with Oculus Quest.

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    Is Recent Facebook Controversy behind the Rename?

    Not to forget the recent controversies surrounding the biggest social networking company may also have contributed to this decision. The controversial documents shared by whistleblower Frances Haugen, a former product manager of the civic integrity team have added fuel to the fire.

    The documents claimed that Facebook already knew that the products of the company are causing harm to the teenagers and are affecting their mental health but has not done anything to eradicate the problem.

    The global outage in the month of October is probably the last nail in the coffin, with all the major apps owned by Facebook Inc. like Instagram, WhatsApp and Facebook itself down it was the longest global outage of recent times. The outage was almost of 6 hours. This may play a massive role in the decision of re-branding to give itself a new and fresh start.

    Why Facebook Rebrands to Meta, Reflecting Metaverse?

    Facebook has finally managed to change its corporate name to “Meta” to draw the end to all the speculations around the world on October 28, 2021. This rebranding was done with a move to signify all that Facebook is doing beyond the social media platform of the company.

    There is no doubt that Facebook’s most important product is Facebook itself, or the social media platform that it nurtures. However, the American multinational technology conglomerate has made numerous advancements also in the areas like Virtual Reality (VR) and is looking to further expand in the upcoming years.

    Now, in case you are wondering whether Facebook will be called by its old name anymore, then you should know that the brand has only witnessed a technical change in its corporate name. This means that Facebook will still be called by its previous name, and nothing else will change on the platform. Besides, Facebook-acquired Whatsapp and Instagram will also be the same thing that they were. However, this change does affect the corporate name, which was Facebook Inc. earlier because that is now changed to Meta Platforms, Inc.

    Facebook chief Mark Zuckerberg had earlier remarked on the change by saying that the existing name of Facebook couldn’t “possibly represent everything that we’re doing today, let alone in the future,” and thus, it needed to change.

    By changing its corporate name, Facebook is now planning to build a “metaverse,” which is deemed to be an online world where people would be able to play games, work, and communicate in a virtual environment, via VR headsets.

    Coming from the Greek word “meta”, the new name of Facebook means “beyond” and quite justifies what it is doing and aiming to do in the future.

    Meta Logo

    The name change also brought in a new logo for the brand on the internet and also at the company’s Menlo Park headquarters in California. The earlier thumbs-up logo, which symbolized the Facebook “Like” is now a “blue infinity”.

    Conclusion

    The biggest social networking site has got its name changed and all this is to make the company better and turn it into a metaverse. The name “Meta” is itself the start of Metaverse, and it will surely result in a metaverse soon. Facebook is setting its eyes on opening a new door to a world that will literally erase the line between physical reality and virtual reality.

    FAQ

    Is Facebook rebranding itself?

    Yes, some reports long suggested that Facebook was planning to rename itself and the new name will reflect the focus on the metaverse. The name change actually was materialized on October 28, 2021, when the corporate name of the company was rebranded to “Meta.”

    What is Metaverse?

    It is a huge virtual world where millions of people can access it at the same time using their own avatars.

    Is Oculus owned by Facebook?

    Oculus was bought by tech giant Facebook for $2 billion in 2014.

  • Digital Marketing Strategy for Dental Clinics | How To Market Dental Clinics?

    One of the most valuable works in the field of medical science is the dental section. Dentists earn a huge sum of money from their personalized clinics or chambers. Dental problems are health-related issues that are normal and common in the case of every individual.

    A person may not suffer from any significant disease in their lifetime, but dental problems occur in most individuals. The private dental clinics run by professional dentists need some reach and a name to be discovered in the crowd of millions of dentists.

    In the 21st century, digital development and marketing solutions have created enormous opportunities for many people. The dental business is proliferating with lakhs of dental clinics across the world, but who’s the best? Or even who’s the best in their city?

    The solution lies in proper marketing and promotion. Yes, it’s true. By making a brand name of your dental clinic, you can easily reach more and more patients, or in other words, the patients will reach you more.

    Marketing Strategy for Dental Clinic

    Conclusion
    FAQs

    Digital Marketing Strategy for Dental Clinics

    Marketing Strategy for Dental Clinic

    Here are some marketing strategies for dental clinic to help you make marketing plan for dental clinic. Implementing these can help you improve you business of dental healthcare practice.

    Grow a Social Media Community

    Facebook, Instagram, and even telegram and WhatsApp are essential sources to attract new people to your business or work. A dentist can quickly spread his message and convey his positive points by creating a professional Facebook or Instagram page or telegram and WhatsApp groups. By creating a social media page in the name of your clinic and by giving a vivid description with continuous posts about the clinic, you can grow more.

    Even by paying some amount, you can create promotion posts that will reach more and more people on social media. By this, even patients will get to know about the local clinics and visit them. This will benefit both the dentist and the patient. The community created by a page on social media can grow and develop every day, where dental advertisement starts.

    Professional Brand website

    You have created a community on the social media site, but to book an online appointment and gain more information, one needs to visit your website. Now it’s evident that a dental page won’t show high graphics design and nice animations on its website but wait, why not? Design the website so well that a person gets vibes of your professionalism from it.

    Invest in proper website design, make an information section, a sweet welcome letter, some experience explanations of your past patients, etc. Later at the bottom area, you can put the price and booking segment. But make sure you provide the links to social media pages on the website highlighted. Don’t miss any chance to build your community stronger.

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    Event Organisation

    By inviting people to an open house check-up to your clinic, you can reach tons of new patients and make them your regular ones. Arrange everything and check-up for free for a day, provide some food and drinks to people if necessary and talk like their own family members with them.

    This will surely increase the interest of your patients to revisit your clinic. Make sure you provide your card to the patients so that they won’t forget you. Anyways, who fails a free check-up? This kind of small event among your community can invite a large crowd to your clinic. This will indirectly grow your community on social media. All the steps are connected.

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    Brand Promotion: Google Adwords & Facebook Ads

    Work on the Keyword strategies. Through Google ads, your clinic advertisement can pop up in front of people searching for something related to it. Set proper keywords and pay some reasonable prices and start your ad campaign. People searching for dental-related stuff may end up reaching your website through your ad. Here’s why you need to design an excellent website to keep your digital scrollers attracted to your website.

    If you summarise some past things, you will remember that you also have a Facebook Page and a community on it. Now create advertisement posts on Facebook to even reach further. People may get your ads randomly, and the keywords will help achieve the persons targeting dental-related keywords. So through ads, you can build the community even more robust, but remember the ads can be seen outside of your region too, but those people don’t need to visit you so far.

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    Email Marketing

    We all visit websites, and in most websites where we use to log in, they take our email ID and send us annoying emails, which, luckily, we can switch off. But you can use this facility to do something good for the people and yourself too.

    Prepare a decent mail with pertinent information about your clinic and provide the link to your social media pages and website. Send them to your community people and tell them to spread it among their loved ones and so on.

    The rise in dental problems among kids and adults in today’s date needs attention. But what if attention reaches them? If a needy patient receives your mail and judges you based on your pretty website, the first impression will be the last. So design and plan accordingly.

    Mails are free to send and don’t bother people much, and they won’t eat up a lot of space, so create and start sending. Also, the appointments to your clinic could be accessible through the mail giving it more exposure to the patients.

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    Brand Collaboration

    Now here are something very few dentists will look after, and it may get a bit costly. Brand collaboration can be a not so attractive option for a dentist to advertise themselves. But if you have money to invest and have good relations with brand owners or influencers, then approach them.

    Maybe some people won’t find your clinic digitally but can get through advertisements in newspapers or leaflets. These will be put by the brand but will highlight your clinic’s name on it. This seems a not-so-exciting idea but try it if you want. Maybe it works well for you.

    Conclusion

    Now, as you have followed all the above steps, it’s time to serve your new patients professionally. Make sure your precision in work impresses the patient to return, and the rest will attract them towards your clinic through digital marketing and brand design.

    Never mention any false information on your pages or site, or even don’t fake your professionalism in the wrong ways. Stay transparent in your work and try to interact frequently with your community. The dental department of medical science is growing every day, and new technologies are arriving, so stay updated and keep serving genuinely.

    FAQs

    How do you market a new dental clinic?

    Dental office promotions or marketing can be done in following ways:

    • Grow a social media community
    • Professional Brand website
    • Event Organisation
    • Brand Promotion
    • Email Marketing
    • Brand Collaboration

    Why do dentists need digital marketing?

    Digital marketing allows dentists to connect with patients who are searching for dentist on search engines, social media, email, and their dental practice websites.

  • How Facebook’s VR headset will Revolutionize Ads?

    Facebook which is one of the major social media platforms has recently announced about its plans to launch its fitness tracker and also tried to get into the smartphone industry in the past with the launch of HTC. The company now is testing VR ads on the Oculus platform. In this article let’s look at how the VR ads would revolutionize the advertisement industry.

    Facebook VR – Latest News
    How Facebook VR will Revolutionize the Advertisement Industry
    Concern regarding The data
    Future Products of Facebook
    FAQ

    Facebook VR – Latest News

    On 16 June 2021, the company has begun testing advertisements on the Oculus headset which is a Virtual reality headset. This testing was done with partnerships with several game developers which include Resolution games.

    The small scale test of VR ads is expected to be the bridge between the company’s main revenue that is selling digital ads and the investments of the company that is growing in the field of Virtual Reality hardware which is expected to be the next big thing in the tech industry after smartphones.

    Facebook has conveyed that the test is a way in order to help the developers to earn revenue from the Oculus platform. The Ads are expected to appear on the games that are used on the Oculus platform and an action game Blaston that is developed by Resolution games.

    Facebook also added that the users of Oculus will have an option in order to choose not to see an ad from an individual brand or company or to even hide certain ads.

    How Facebook VR will Revolutionize the Advertisement Industry

    Many experts had already predicted this move from Facebook for the past few years. The company is planning to expand the system using user feedback but the big question is, how will Facebook utilize the ads with the data received from the VR headset.

    Oculus headsets are estimated to be a Gold Mine in regards to the information about you. The headsets are said to capture information such as the motion of head and hand and even tracks the pictures of your surrounding through a camera and a microphone.

    The future headsets are expected to have much more features such as monitoring the eye movement and noting down what catches the attention of your eye.

    If Facebook collects the data that is obtained from the VR headsets or the devices in order to run targeted ads, it would be a very personalized ad and the company will have a track on the utmost private information about the person which sometimes even the individual will not be aware of.

    Facebook VR Ad test on an VR action game - Blaston
    Facebook VR Ad test on an action game – Blaston

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    Concern regarding The data

    Regarding the data concerns, Facebook has conveyed that as of now the data that is collected by the headsets remains in the headset and added that the ads are totally different from the headset and is a different segment. The company also said that they have no plans to come up with targeting ads as of now.

    But however, as Facebook moves much more into Virtual reality and Augmented reality hardware, using the special hardware features for advertising is expected to become an increasingly attractive prospect.

    Future Products of Facebook

    Facebook is also planning to release a fitness tracker and has also discussed about AR glasses that will be used for interacting with the world. These products are expected to be built in a way that will collect information and insights about your surroundings and your body. This makes it hard to believe that Facebook doesn’t have a plan to monetize these products by running targeted ads with them.

    However, even the head of Facebook Reality labs has conveyed that the company does not have any plans and is not really focused on the business model questions regarding the experimental hardware of the company. Facebook has also conveyed that they are working on exploring new ad forms that would be unique to the VR.

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    Conclusion

    Oculus is the first test that is done by Facebook and is one of the biggest tests for advertising on its platform. As the company expands the ads to new devices and other hardware, we will have to observe how it uses ads and the new data types.

    FAQ

    Does Facebook own Oculus VR?

    Yes, Facebook acquired VR company Oculus in 2014 for an estimated US$2.3 billion.

    What data does Facebook get from Oculus?

    Facebook stores information about what you do in VR, including basic account functionality (like knowing which games you’ve purchased), and advertising (like showing you an ad in your Facebook feed for Oculus games you recently searched for in your headset).

    Who is the CEO of Oculus?

    Brendan Trexler Iribe is the CEO and co-founder of Oculus VR, he is an American game programmer, entrepreneur.

  • Copysmith: Create High-Quality Content with AI

    Copysmith is an excellent tool for content ideation and creation. It helps businesses, content writers, entrepreneurs, etc. to create a variety of content for their websites and assets.

    Copysmith is the brainchild of Jasmine Wang who is also its co-founder. She is a computer science graduate who researched NLP (Natural Language Processing) development, working in companies like Mila, Lyft, and Square.

    She finally joined Microsoft research to ultimately become a researcher at Open AI, the company founded by Elon Musk.

    Her inspiration for Copysmith actually came in the form of a challenge while she was trying to create an e-commerce store with her business partner. She soon realized that creating content for the site was not an easy task and other entrepreneurs were struggling as well.

    This led her to co-found Copysmith.

    What is Copysmith?
    How Copysmith works
    Copysmith – Pricing
    Copysmith – FAQ’s
    Conclusion

    What is Copysmith?

    Copysmith is a content creation tool which is powered by Open AI’s GPT – 3, which is one of the most advanced artificial intelligence models that uses deep learning to understand the human text.

    Copysmith content templates
    Copysmith content templates

    The model is under constant development so that the content it provides is personalized to your goals. This helps Copysmith understand the input commands of the user to provide high-quality content.

    Types of content that can be created using Copysmith:

    • Google Ad Content
    • Facebook Ad Content
    • Instagram Ad Content
    • Ad Ideas
    • Taglines
    • Ad Headlines
    • Product Descriptions
    • Content Rewriter
    • SEO Metatag
    • Blog Posts – just been released to Early Adopter, Professional & Enterprise Plans
    • Landing Page Content
    • Content Ideas & Outlines
    Types of content in Copysmith
    Types of content in Copysmith

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    How Copysmith works

    First, you need to log into Copysmith. Once you enter, you are presented with all the available templates that you have access to create, like Google and Instagram ads, blog outlines, taglines, content rewriter, etc.

    Once you select a template to create, you need to provide inputs to Copysmith. After giving input, you will have a number of options to choose from. Select the piece of copy you like and use it as you want. If you want a similar output result you can simply click the ‘more like this’ button to have Copysmith deliver similar results.

    Additionally, you can also provide feedback to Copysmith by clicking the ‘heart’ button on any options that interested you. This in-turn will allow Copysmith to streamline its content tone, type, and structure to suit your needs.

    Copysmith helps you

    • To edit your copy with previews of how it will be displayed on FB, Google, and Instagram.
    • Automatically generate high-performing copies for all platforms. Generate taglines, SEO metatags, and more.
    • To easily manage your campaigns across different platforms, all in one place.
    • Share your copy with friends and colleagues for feedback
    • Offers an opportunity to export your generations as CSV.

    Copysmith – Pricing

    Copysmith Pricing Plans
    Copysmith Pricing Plans

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    simulation of human intelligence validated through machines, particularly
    computers. These techniques contain learning, reasoning, and self-correction.
    Artificial intelligence in the retail market exists with a reason to e…
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    Copysmith – FAQ’s

    How long has Copysmith been around?

    The company was founded in 2020 and has since grown rapidly to become one of the industry-leading AI content creation tools.

    How can Copysmith help me in my business?

    Other than providing you with high-quality, unique AI-written content, Copysmith has some fantastic ideation templates, which based on your niche, will provide blog ideas. ad ideas, headline ideas, etc.

    Is the content that Copysmith provides unique?

    Yes, the content that Copysmith provides is unique, and hence it’s great for those companies who are relying on gaining organic search traffic from Google, as it’s generally accepted that Google favors unique content.

    Why should I buy Copysmith?

    If your competitors are employing this tool for their business, it’s going to provide them with such a large competitive advantage, as they can create optimized, engaging content so much quicker than the rest of the industry, they’ll leave everyone else in the dust.

    More specifically, Copysmith not only helps you create this engaging content faster, saving you thousands of hours (if you rely on content like us) but also cheaper than ever before.

    This means that you can concentrate on other areas of your business, to help expand and scale operations.

    Conclusion

    Copysmith can make a huge difference in your work by creating high-quality content. Given that it uses GPT – 3’s language mode, the content output is always adapting to the feedback you provide, so it only gets better over time.

    If you have a business or an agency to run and create a large amount of quality content in less time, then this app is for you.

  • How to Use Facebook Ads for Dropshipping Business?

    Dropshipping and eCommerce goes hand in hand and have turned out to be gold for all those who are now sitting at home. It is one of the best opportunities to make money online with your own social media account. One of the fastest ways to market is to use Facebook ads manager for dropshipping business. So, the question is, how to start dropshipping on Facebook.

    Many are in a great deal of stress that they are putting more effort on Facebook ads vs Google ads for dropshipping so they rely on the organic traffic of Google. It might have worked a few times earlier, but promoting your online stores through Google ads is just futile. I mean if someone really wants to buy your product, then they will automatically go to Google but that isn’t scalable like Facebook is.

    Facebook is the largest social network with 2.6 billion active monthly users so you can see how Facebook ads help your upcoming business. Facebook Marketing is easily scalable because its something you put in front of a few customers and can scale up to millions from them. It is never about creating just an ad but creating a successful Facebook ad. Here are the tips to use facebook ads manager for dropshipping business.

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    What Should a Facebook ad Include?
    4 Steps to Facebook Ads To Increase Your Sales
    Basic Model of Dropshipping
    Reasons Why Dropshipping is a Popular Model

    What Should a Facebook ad Include?

    • Well-targeted audience and their segmentation.
    • Create visuals with videos and high-quality images from Canva or alike.
    • Use a Multi-Product Carousel.
    • Facebook Offers and giveaways can be a perk.
    • Target a price point.
    • Stop Selling! Not every ad is about Sales.
    • Call-To-Action Lead for Customers.
    • Target your website viewers and build communication with them through emails.
    • Target people based on various categories in the process of buying something.

    4 Steps to Facebook Ads To Include Your Sales:

    1. Set Up A Facebook Pixel

    Setting up a facebook pixel is the most important step for a headstart to your campaign’s success. You can “Create a Pixel” from facebook ads manager or else facebook will automatically generate it. You can view your Pixel Code with the help of your Pixel ID from Shopify store Admin page, so you can search your Shopify Account within the store preferences.

    2. Create An Ad

    Create a new ad account to spread your brand awareness and reach out to people. Try increasing a lot of traffic on your online store with a minimum of 300k at first to get results within the geography too. Before that, set up your Facebook Ads Manager account first to hit the advertising campaign for the first time itself. You should consider optimization tips for impression and if you really want to dig further, create an “Add To Cart” option in spite of no actual purchase. This seems to be not very normal at first but believe me, this is a magnet for shoppers.

    Tip: Using ‘All Ad Sets’ can give you a more detailed version of your Shop’s Performance. This helps you promote your business on facebook.

    facebook ads dropshipping
    Facebook Ad Optimization Tool

    3. On-Going Ad Check-Up

    You have to measure the success of your campaign. Always keep a check on important features, like CPA(Cost Per Action). You should always pay attention to it because keeping it high at first would let Facebook optimize your campaigns with time. This might look like a poor plan but this is going to make your business profitable. CTR: When these numerals go down, it means that your feed is being skipped. Frequency will tell you the views on your ad gains and this helps you look onto the bigger audience your ad currently is for instance which age group your ad directs to.

    4. Optimization

    Optimization is the key to get the best results for ads campaigns. Look for the best age group and keep your entire budget according to that. Selecting geography to target your ad could be time-consuming but you just have to avoid targeting several different countries. This could even lead to dragging the performance of the ad set down.

    dropshipping on facebook
    Facebook Campaign Optimization

    Basic Model of Dropshipping

    Learning about dropshipping is fun but there could millions of doubts about it. The supply chain is a fancy term to dropshipping. You have to learn that it is a special type of retail method where you don’t have to actually stock products. Instead, just direct those sales to a shop who actually sells it because, with the help of the dropshipping model, it buys products from a third party and gets it shipped directly to the buyer.

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    The basic model is that seller buys inventory as needed from a third party to complete the orders. It basically acts as product curators with a mix of items to target marketing with customers.

    dropshipping facebook ads
    Basic model of dropshipping

    Reasons Why Dropshipping is a Popular Model:

    • Less Capital is required which is the biggest advantage of dropshipping.
    • Facebook ad shipping is easily scalable in comparison to traditional e-commerce businesses.
    • It is easy to get started because at the end of the day you don’t have to stock items or take care of your shops. You just have to track inventory for accounting and handle shipments.
    • You can run your dropshipping business from anywhere, so you have a flexible location you can run your business from.
    • Since you don’t need to stock the items but just offer an array of trending products to your existing customers. You can sell it directly with no additional cost.
    • The basic key to facebook ad dropshipping is to approach like any other online business but just not get caught up in the cycle of being overpaid. Since there is no magic to it, so you just have to approach in a different way while making a facebook ad.

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    Using Facebook Ads for dropshipping can work a great deal if you innovate with time. It is one of the swiftest routes to marketing. All of this is an ultimate guide to facebook ads for dropshipping. If you work properly, then you can be a professional businessman on an eCommerce block who actually knows how to automate sales.

    Frequently Asked Questions – FAQs

    Do Facebook ads work for dropshipping?

    Definitely! It is a powerful combo but you have to keep an eye out on your ad strategy and continuously innovate when it comes to product curation, and keep your customer experience at a consistently high level.

    Do Facebook ads work for Shopify?

    Yes, if you are using Shopify, you can add the Facebook sales channel and sync products seamlessly to your ad account.

    Can you dropship without ads?

    Yes, you can. But the results won’t be as great as with ads.