Nicole Perrin, Principal Analyst at research firm eMarketer made an observation, “The pandemic zapped us two years into the future on the e-commerce side.” The pandemic and its disastrous effect on the economy in 2020, forced companies to take a long and hard look at their advertising plans and platforms.
This was proven with the increase in the global digital marketing valuation from USD 290 billion in 2019 to USD 305 billion in 2020. This growth is expected to further expand at a CAGR of 17.6% to reach an estimated valuation of USD 807 billion by 2026.
The reason for the quick rise of the digital marketing industry is the increasing penetration of the internet, smart devices and the increasing prevalence of social media platforms.
By 2020, the three giant tech companies, Amazon, Facebook and Google dominated the digital advertising sectors and the pandemic catapulted them into command positions of the entire advertising economy. According to GroupM’s provisional report, they collected the majority of all ad spending in the US in that year. Ad industry veteran, Tim Armstrong said – “These companies that are data-science-driven get stronger and faster with a tailwind of usage—and Covid was a hurricane.”
Amazon Pay-Per-Click Advertising Tutorial for Beginners
Triopoly Comparison – Amazon, Facebook and Google
The pandemic and the restarting of the economy in the year 2020 actually helped interactive advertising. This was visible in the quarterly financial announcements of the three big tech giants.
Alphabet, Google’s parent company, reported USD 55.3 billion in revenue for the March quarter of 2021, which was a 46% rise from the March quarter of 2020. The revenue of Facebook, almost completely from advertisements, was USD 26.17 billion in 2021, a 48% increase from the same quarter in 2020. Amazon’s much lower profile advertisement business showed maximum and the fastest growth of 77% from the March 2020 quarter. It reported a revenue of USD 6.9 billion in the first quarter of 2021. Amazon’s stunning growth is attributable to its horde of purchasing data, and it is now challenging Facebook’s advertisement revenue.
Amazon’s Share of Digital Advertising Revenue Worldwide (2020-2026)
Amazon began its advertisement business by offering display and search advertisements on its site. With time, the company added more ad products, with the result that its offering now resembles more to that of Facebook.
Brian Olsavsky, Amazon’s CFO, said in an interview that the company’s ad business profited tremendously from an increase in traffic during the pandemic. The company’s technology for delivering relevant ads is attracting attention.
Compared to Facebook, which understands product interest based on what its users socialize about and the sites they visit, Amazon’s real-time data is based on what people actually buy. This, in itself, is the best predictor of future product interest and is very attractive to advertisers. This is also a big reason for Amazon’s digital advertisement growth, which shows every sign of growing steadily in the coming years.
Reasons Why Amazon Ads Are Better Than Facebook Ads
Products Offered by Amazon Ads
By 2019, Facebook had emerged as one of the largest platforms for eCommerce marketing. As time went on, however, and the world of digital advertising advanced further, advertisers realised that Facebook’s audience-targeting metrics lacked focus as many of its users were exposed to advertisements completely irrelevant to their interests. Contrarily, visitors to Amazon had specific needs for which they were shopping.
More than 50% of online shoppers begin their product search on Amazon. The likelihood of that search converting to an actual sale is far more possible than on sites like Facebook or Google. Placing advertisements on Amazon is doing more than building brand awareness. It is the strategic time when users are ready to make a purchase, greatly increasing the chance of a sale.
Improvement in Organic Listings on Amazon
Sales volume on Amazon plays a significant role in the organic listing of products. The better a product sells, the higher are its chances of a priority listing when a search is initiated for a relevant product. For eCommerce brands, this is essential as, over time, it can have a snowball effect on sales. Comparatively, Facebook advertisements do not deliver this kind of direct benefit or boost when the marketing campaign ends.
Amazon Ads Enjoy a Higher Trust Factor
The product reviews that customers leave on Amazon have proven to be extremely influential. Qualtrics data reveals that 93% of customers check for product reviews before making a purchase. Sponsored Product Ads on Amazon are also more popular as they list the product as part of a user’s search result complete with a star rating. Reviews on a Facebook eCommerce advertisement are a part of the ad copy, and consequently, enjoy a lesser trust factor than Amazon’s reviews, which are left by actual customers.
More Advertisement Variety to Experiment
A Sponsored Product Advertisement, while very attractive, is not the only option for an Amazon ad. Sponsored Brand Ads, previously known as Headline Ads, usually appear above or below the search results, which advertise the brand or its latest product offering. Clicking on these advertisements takes the user to a custom landing page, gaining greater exposure to the business and its products.
Another unique option that Amazon Ads offers is Product Display Ads. These ads are usually displayed on the customer review page or as a ‘related product’ suggestion. These ads can generate a high revenue keeping the brand and company one step ahead of the competition. In comparison, Facebook ads are available in fewer formats and do not offer any other value-added services.
Conclusion
Amazon Ads offer various advertisement options that help eCommerce businesses and brands with many combinations for increasing sales. Even more importantly, these ads are dependent on keyword metrics rather than audience metrics. Hence, there is a greater possibility that the advertisement appears before relevant users, increasing the chances of an actual sale.
In a world that is competitive and increasingly digitized, these shifts in the way products are now advertised can have a huge impact on revenues. Amazon seems to have got the combination right. Currently, Amazon Ads are offering a far greater value proposition to advertisers than Facebook.
FAQs
What are Amazon ads?
Amazon ads are based on a pay-per-click model just like ads on Google. The sellers pay when a visitor clicks on the ad, irrespective of whether they make a purchase or not.
How much does it cost to run ads on Amazon?
Most of the sponsored products, sponsored brands, and sponsored display are pay-per-click ads. This gives you the flexibility to set your own budget regarding how much you want to pay for a click.
Why are advertisers shifting focus from Facebook ads to Amazon ads?
The following are some of the reasons why advertisers are shifting their focus from Facebook ads to Amazon ads:
Ready to Buy Audience
Improvement in Organic Listings on Amazon
Amazon Ads Enjoy a Higher Trust Factor
More Advertisement Variety to Experiment
What are the types of Amazon ads?
The following are the most popular types of Amazon ads:
Sponsored Product Advertisement
Sponsored Brand Ads
Product Display Ads
Audio Ads
Video Ads
Custom Advertising
What is the worth of digital advertising spending worldwide?
According to Statista, digital advertising spending worldwide was calculated to be worth USD 521.02 billion in 2021 and the number is expected to grow to USD 876 billion by 2026.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Facebook.
In the world of digitalisation, there are only a handful of people who are not on this social media platform, Facebook. Although the company, Facebook, began as a social network for particular college students, it has now evolved into an important tool for day-to-day socialising and business professionals.
As a small company owner, Facebook may be precisely what you need to find potential workers, get new clients, or see what your competitors are up to. And doing so – browsing content on Facebook– does not need creating your new Facebook profile.
Facebook is an American online social networking website owned by Meta Platforms. Mark Zuckerberg, along with other three Harvard University undergraduates, launched Facebook in 2004. Facebook is free to use, yet ads on the platform provider for the bulk of the gross profitability. Members may establish accounts, upload photos, join established communities, or start their own.
Facebook’s popularity stems in part from creator Mark Zuckerberg’s insistence from the beginning that members be truthful regarding who they really are, as phoney pages are just not permitted.
According to the company’s business, transparency is necessary for developing interpersonal relationships, exchanging information and recommendations, and strengthening society as a whole. It also noted that the bottom-up, peer-to-peer networking of Facebook users makes it easier for businesses to connect with customers about their services and goods.
Know more about the Meta-owned company, Facebook, and how it is helpful to us, its business model, startup story, and much more by reading this article further.
Facebook – Company Highlights
Startup Name
Facebook
Parent
Meta Platforms (formerly known as Facebook, Inc)
Headquarters
Menlo Park, CA
Industry
Social Media Platform
Founders
Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, and Eduardo Saverin.
Facebook, a US-based online social media and social networking website is owned by Meta Platforms. The site’s features include Timeline or wall, a section on the user’s homepage where users can post content and friends can send messages, Status, which allows users to notify friends of their current location or set of circumstances, and News Feed, which notifies users of changes to their friends’ statuses and profiles.
Through Facebook, the users can communicate with one another and send and receive messages. Besides, they can also signal their approval for posts and comments on Facebook using the Like button, which can also be seen on many other websites.
In 2006, Facebook allowed anybody above the age of 13 to join, expanding its enrolment beyond students. Advertisers were able to develop new and successful consumer connections, just as Zuckerberg expected.
In October 2021, Facebook announced that its parent business will be renamed Meta Platforms. The name change signalled a shift in focus to the “metaverse,” an augmented reality realm in which people would participate. The Meta Platform now includes Facebook, the social networking platform.
Facebook – Industry
Customers can engage, produce, and share material and information through the social media market, which is made up of sales by entities (organizations, single traders, or partnerships). Social media platform users can exchange photos, videos, and audio clips.
This market generates revenue from advertising sales and other services provided through social networks. Advertising on social media and social media subscriptions are two different segments of the social media business.
The worldwide social media industry is predicted to increase at an annual pace (CAGR) of 39.7% from $159.68 billion in 2021 to $223.11 billion in 2022.
Businesses are reforming their operations and recovering from the effects of COVID-19, which had previously culminated in restrictive measures such as social distancing, the closure of commercial firms, and remote work, all of which caused operational challenges. Growing at a CAGR of 39%, the market is estimated to reach $833.50 billion in 2026.
With 46% of the global social media market in 2020, Asia Pacific was the most important region. The 2nd-largest area, North America, accounted for 32% of the worldwide market. Africa was identified as the fastest-growing region in the social media market between 2020-2021.
Facebook – Name, Logo, and Tagline
Facebook Logo
According to David Kirkpatrick’s book The Facebook Effect, the name Facebook was picked because every Harvard student was given one of these, which held images of their classmates and were referred to as Facebook.
A majority of the American university students received face book directories, which consisted of individuals’ names and photos and were distributed among the university students to help them know each other. This is where the name “Facebook” came from, the sole aim of which is to connect people with their friends and family via its social media platform. The small F sign on Facebook’s site is considered to represent the name Facebook.
Facebook’s tagline used to be, “It’s Free and Always Will be” which was changed to, “It’s Quick and Easy.” It was changed silently between 6th and 7th August 2019, and Facebook didn’t clarify the reason why.
Facebook – Founders and Team
Facebook was founded by Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, and Eduardo Saverin.
Co-founder and current CEO of Facebook – Mark Zuckerberg
Mark Zuckerberg
Mark Zuckerberg is an American businessman, media personality, and philanthropist. He is best known as the co-founder of Meta Platforms, Inc. (previously called Facebook, Inc.), where he currently serves as chairman, CEO, and dominant shareholder. He is also a co-founder and board member of Breakthrough Starshot, a solar sail spacecraft development initiative.
Andrew McCollum
Andrew McCollum joined Philo, an entertainment-focused OTT streaming service, as CEO in 2014. Philo debuted countrywide in November 2017. Andrew was on Philo’s board of directors, supervised the company’s co-founders, and was one of the company’s early investors before becoming CEO.
Andrew was a member of the founding team of Facebook before joining Philo, and he has a long-standing interest in the social design of products. Following Facebook, Andrew worked as an Entrepreneur in Residence at New Enterprise Associates (NEA) and Flybridge Partners, two of Philo’s investors. He is still an active angel investor and counsellor in the early stages of a company’s development.
Chris Hughes
Chris Hughes (November 26, 1983) is an American entrepreneur who co-founded and served as spokesperson for the online social networking and directory site Facebook with his Harvard companions. He was the editor-in-chief and publisher of The New Republic from 2012 until 2016. As of 2019, Hughes is a co-chair of the Economic Security Project.
Dustin Moskovitz
Dustin Moskovitz is the CEO and Co-Founder of Asana. He co-founded Good Ventures and the Open Philanthropy Project. He is also one of the co-founders of Facebook.
Eduardo Saverin
Eduardo Saverin is a B Capital Group co-founder and partner. Saverin is a co-founder of Facebook and the initial investor. Saverin is eager to put money into the next wave of technical developments. He has counselled and worked closely with an array of firms of different kinds and stages as a technology investor and supervisor, all of which share one consistent theme: a love for people-centric technology, as well as a mobile platform lean with pan-global ambitions.
The Facebook team last registered 71,970 full-time employees in December 2021.
Facebook – Startup Story
Facebook, a social networking website, was established on October 28, 2003, as “FaceMash” before rebranding as “The Facebook” on February 4, 2004. It was established by Mark Zuckerberg and his Harvard University classmates. The website’s designers initially limited membership to Harvard students.
Nonetheless, it was gradually expanded to include additional Boston-area colleges, the Ivy League, and finally most universities in the United States and Canada, businesses, and, by September 2006, everyone over the age of 13 with a valid email account.
In September 2004, the Wall was added to a Facebook user’s online profile. This widely used feature allowed a user’s friends to post information to their Facebook wall, and it rapidly became an important part of the social aspect of the network. Facebook had gained one million active members by the end of 2004. However, the firm was still lagging behind Myspace, the top online social network at that time, with five million users. Nevertheless, in the long run, MySpace failed to compete against Facebook.
2005 was a momentous occasion for the company. It was then that the idea of “tagging” people in photographs posted to the site was born. Tags were used to identify themselves and others in photos that were viewable to other Facebook friends. Facebook users can upload an unlimited amount of photos but the facial recognition feature of Facebook, which tagged the persons on the photograph earlier, is not there anymore now.
Outside of the United States, high school and university students were allowed to join the ‘Facebook army’ in 2005. By the end of that year, it had six million monthly active users.
Facebook’s mission is to give people the power to build community and bring the world closer together.
Based on the company’s social media service offerings, Facebook’s corporate vision statement is “People use Facebook to stay connected with friends and family, discover what’s going on in the world, and share and express what matters to them.”
This corporate vision demonstrates that the company is more than just an online social networking service. Rather, the firm aids in the gathering of information and meaningful dialogue among individual customers.
Facebook – Business Model and Revenue Model
Facebook makes money largely through showing commercials from businesses on its Facebook and Instagram apps. Ads contributed to 98% of Facebook’s $86 billion revenue in 2020. The remaining 2% of profits came mostly from Oculus and Portal device sales, as well as development payment fees.
Facebook’s business strategy is centred on providing its products and technologies to billions of users for free and then generating money by enabling businesses to show advertisements to Facebook’s consumers. Advertisers pay Facebook auction-based pricing depending on supply and demand.
This implies that the individuals who consume Facebook’s services (users) aren’t the people who are paying for them. Small companies who advertise on Facebook’s collection of applications are the real clients. With the launch of Facebook Shops, the initial iteration of Facebook’s e-commerce capabilities, the company’s focus on small companies became much more obvious.
Notwithstanding its history and present problems, Facebook is doing incredibly well. Despite the COVID-19 pandemic, sales increased by 22% to $86 billion in 2020. It had a profit margin of 38% and a net income of $29 billion.
Facebook – Funding and Investors
Facebook raised a total of 16 funding rounds to date, as of July 12, 2022, which helped the organisation raise over $16 bn. Here’s a look at the Facebook funding table:
Date
Round
Amount
Lead Investors
Oct 20, 2014
Post-IPO-Equity
$13.8B
–
May 10, 2011
Secondary Market
–
–
Mar 4, 2011
Private Equity Round
–
–
Jan 21, 2011
Private Equity Round
$1.5B
DST Global, Goldman Sachs Investment Partners
Jan 1, 2011
Secondary Market
–
–
Jun 28, 2010
Secondary Market
$120M
Elevation Partners
May 26, 2009
Series D
$200M
DST Global
May 1, 2008
Debt Financing
$100M
TriplePoint Capital
Mar 27, 2008
Series C
$60M
Horizons Ventures
Jan 15, 2008
Series C
$15M
Global Founders Capital
The Facebook investors include Elevation Partners, DST Global, Horizons Ventures, Goldman Sachs Investment Partners and more.
Facebook – Investments
Facebook has made 44+ investments in total to date, as of July 12, 2022. Here’s diving into the most recent Facebook investments:
Date
Organization Name
Round
Amount
May 27, 2022
OlaClick (YC W21)
Seed Round
$4.4M
May 4, 2022
Ami
Seed Round
$3M
April 6, 2022
VerSe Innovation
Series J
$805M
Jan 1, 2022
PlayCo
Corporate Round
$40M
Nov 8, 2021
Inworld AI
Seed Round
$7M
Oct 5, 2021
echo3D
Series A
$4M
Sep 30, 2021
Meesho
Series F
$570M
Aug 3, 2021
Formaloo
Grant
–
Jul 5, 2021
Helpmum
Grant
$55K
May 3, 2021
Obviously AI
Seed Round
$3.7M
Apr 5, 2021
Meesho
Series E
$300M
Jan 1, 2021
FEMCA Financial Services
Pre-Seed Round
–
Dec 24, 2020
ArtyOwl.com
Grant
₹100K
Dec 4, 2020
Com Olho
Grant
–
Facebook – Acquisitions
Facebook has acquired a total of 95+ companies to date. The last acquisition of Facebook is presize.ai, which the company acquired on April 14, 2022.
Here’s a look at some of the recently acquired companies of Facebook:
Acquiree Name
About Acquiree
Date
Amount
presize.ai
Presize is a Germany-based company that is fuelled by the Computer Vision and Deep Learning technologies to develop the most accurate body scanning software
Apr 14, 2022
–
ImagineOptix
ImagineOptix is a US-based company that manufactures optical thin films to help the production of small, affordable, battery-efficient video projectors
Dec 21, 2021
–
Within (VR/AR)
Within is a virtual reality and augmented reality media and technology company.
Oct 29, 2021
–
AI.Reverie
A leading provider of synthetic data to train machine learning algorithms.
Oct 12, 2021
–
Unit 2 Games
Unit 2 Games is a game creation and sharing platform designed to develop video games
Jun 4, 2021
–
Kustomer
Kustomer is an omnichannel Software-as-a-Service (SaaS) CRM platform specializing in customer service
Nov 30, 2020
$1B
Lemnis Technologies
We set a new standard for visual fidelity in VR/AR head-mounted displays, opening new opportunities for professional users.
Sep 22, 2020
–
Mapillary
Mapillary has built a street-level imagery platform that uses photos which have been uploaded by members of the public.
Jun 18, 2020
–
Giphy
Giphy is an online database and search engine that allows users to search, share, and discover GIFs.
May 15, 2020
$400M
Sanzaru Games
Sanzaru Games is an independent console video game development studio.
Feb 25, 2020
–
Scape Technologies
Scape is a computer vision startup, building the localization engine for city-scale augmented reality.
Feb 9, 2020
–
Packagd
Packagd is a series of app that offers new mobile shopping experience.
Dec 20, 2019
–
Facebook – Growth
Facebook is the most popular social media network in the world, with 2.91 billion active monthly users as of the fourth quarter of 2021, which went up to become 2.93 bn in Q1 of FY22. Here’s a look at the rise of Facebook’s monthly active users.
Facebook’s Growth of Monthly Active Users
The number of registered Facebook members topped 1 billion in the third quarter of 2012, making it the first social networking service to accomplish so. In the first quarter of 2021, the company said that 3.51 billion people used at least one of its key platforms on a monthly basis (Facebook, Whatsapp, Messenger, or Instagram).
Facebook initially began with only 150 people working with the same firm back in 2006. This rose and rose over the years, and was last registered with 71,970 full-time employees in December 2021.
What’s Facebook Changing to Ramp up Growth?
Facebook and Instagram both will see some changes, and many of these changes will be inclined towards altering the process of how Facebook and Instagram users share posts and videos. On this, Mark Zuckerberg announced that the platforms will make it easier for the users to control what they “see and discover on Facebook.” Here are some of the proposed changes that will take place:
Feeds will be introduced as a new tab. This will help the users see the most recent posts from their friends, groups, and Pages.
A Favourites list can be curated of the friends and Pages the users care about.
The first thing that the users will now see is Home.
According to Bloomberg, Facebook is on a mission to change the way it shows its users’ posts and videos in order to enable the users to watch content from accounts that they don’t already follow. This will, thus, help the Meta flagship product, Facebook to better compete with viral video app TikTok.
Facebook’s Annual Revenue :
Year
Revenue
2010
$1.97 billion
2011
$3.71 billion
2012
$5.08 billion
2013
$7.87 billion
2014
$12.4 billion
2015
$17.9 billion
2016
$27.6 billion
2017
$40.6 billion
2018
$55.8 billion
2019
$70.6 billion
2020
$85.9 billion
The revenue of Fb in Q3 2021 was registered at $29.01 bn, which included $28.27 bn in ad revenues and $734 mn worth of other revenue.
Facebook Begins Testing Ethereum and Polygon NFTs on Profiles
Facebook announced that it has already started rolling out NFTs for some of the American creators in a report dated July 1, 2022. A spokesperson of the social media giant mentioned that the platform has started initially with NFTs on Ethereum and Polygon and will eventually add support for NFTs on Solana and Flow as well.
According to a post by Meta Product Manager Navdeep Singh, the users’ Facebook profiles will have a “digital collectibles area”, where they can display their NFTs, which are special blockchain tokens representing ownership. Singh also mentioned that the users will also be able to link their Facebook profiles to their bitcoin wallets. Also, they will have the option to convert their NFTs into Facebook posts that may then be shared, liked, commented on, and responded to, just like any other Facebook post.
Here’s the first look shared by Navdeep:
Facebook NFTs
Face Recognition Shutdown
Face recognition will be phased out of Facebook’s social network, as announced by the company in November 2021. Its use will be limited across all products, and over a billion saved faces will be deleted, according to Meta, Facebook’s newly formed parent company.
According to a blog post by Meta’s VP of artificial intelligence, Jerome Pesenti, the action will destroy over a billion saved faces in the following weeks. The removal of such a large database signal that Meta would limit the use of facial recognition in its planned “metaverse” projects, which will involve actual people interacting in vast virtual settings, including game environments, at least initially.
“The many specific instances where facial recognition can be helpful need to be weighed against growing concerns about the use of this technology as a whole,” wrote Pesenti. “There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use,” he said. “Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”
Facebook – Competitors
The top competitors of Facebook are technology giants like:
The prominence and magnitude of Facebook have prompted condemnation from a variety of quarters. Internet privacy, its face recognition software, excessive data retention, DeepFace’s addictive nature, and its function in the workplace, including access to employee accounts by employers, are all challenges.
Facebook has been chastised for its consumption of electricity, tax evasion, real-name user verification regulations, censorship, and participation in the US PRISM surveillance program.
Users of Facebook are said to have negative psychological impacts such as jealousy and tension, a lack of focus, and social media addiction. Facebook has been slammed for enabling users to post obscene or illegal content. Copyright and intellectual property infringement, hate speech, rape, terrorist incitement, fake news, crimes, murders, and live-streaming violent situations are among the specifics.
Sri Lanka suspended both WhatsApp and Facebook in May 2019 as a temporary fix to restore peace following anti-Muslim violence, the worst in the country since the Easter Sunday attack the preceding year. Between the fourth quarter of 2018 and the first quarter of 2019, Facebook removed 3 billion fake accounts, bringing the total number of monthly active users to 2.39 billion.
The company said in late July 2019 that the Federal Trade Commission was investigating it for antitrust breaches.
Facebook Layoffs
Facebook is looking to lay off employees and has already asked the process managers to identify the low-performing employees and move them to exit, as per reports dated July 15, 2022. The company has been reportedly struggling with macroeconomic pressures and incurred hits to its advertising business.
Facebook Parent Meta Faces Trademark Lawsuit
Meta Platforms Inc., the parent company of Facebook has been hit by a trademark lawsuit filed by Meta X LLC., a virtual reality-based company, in Manhattan federal court, as of the reports dated July 26, 2022. MetaX alleged that the Facebook owner (earlier Facebook, Inc.), which is now renamed Meta Platforms Inc., has stolen its name since its pivot to metaverse. MetaX also reported that Meta has infringed its federal “Meta” trademarks.
Following the renaming of Facebook as ‘Meta,’ the firm will be “metaverse first,” according to CEO Mark Zuckerberg, which means you won’t need a Facebook account to access other Meta products in the future.
“I’ve been thinking a lot about our identity as we begin this next chapter,” he said. “Facebook is an iconic social media brand, but it just doesn’t encompass everything that we do.”
It also suggests that the company would divide its activities into two segments: one for its future platform efforts (Reality Labs is going to be the tag for that segment) and another for its app family.
Whilst expanding their social networking applications will remain a priority, he believes that the company’s identity will become less tied to a single product/ service over time.
In short, the metaverse will be an embodiment of the internet, according to Zuckerberg, who believes it will be the next integrated virtual media to emerge after video (which evolved from photos and texts).
Rather than staring at a screen, you’ll be able to immerse yourself in these activities. That’s most probably to be accomplished through instilling a strong sense of presence in a shared environment, which would be the metaverse’s distinguishing characteristic. This will demand hardware from the firm, such as the Oculus Quest 2 or others.
The firm is thinking about offering incentives to developers and new users to join. To boost adoption, these alternatives include cutting costs, subsidizing gadgets, or selling them at a loss.
It’s crucial to stress, though, that the metaverse of Zuckerberg’s visions is far from complete. Currently, just the fundamental building pieces work, according to Zuckerberg. In the end, technological obstacles remain—compressing augmented reality technology and sophisticated computers into a pair of spectacles, for example, is a difficult task.
Although Zuckerberg vows to encourage security and privacy on this new “social technology” network in a founder’s letter, it remains to be seen if he can persuade people to use it, particularly younger generations who have been abandoning Facebook. Many people question if a new interface would simply reintroduce the same old issues.
FAQs
What does Facebook do?
Facebook is an American online social networking website owned by Meta Platforms.
Who founded Facebook?
Facebook was founded by Mark Zuckerberg, Andrew McCollum, Chris Hughes, Dustin Moskovitz, and Eduardo Saverin.
When was Facebook founded?
Facebook was founded in the year 2004.
How does Facebook make money?
Facebook makes money primarily by showing advertisements from businesses on its Instagram and Facebook apps.
Which companies do Facebook compete with?
The top 10 competitors in Facebook’s competitive set are:
Facebook is one of the most commonly used social media platforms and learning to target the ad campaigns on the platform is one of the important skills that is required to help you in increasing your customer base and putting your business a step forward from your competitors.
As of 2021, the Social Media Platform has a monthly active user of around 2.80 billion and around 200 billion businesses around the world that uses the tools of the platform. It is found that every month the users spend an average time of around 19.5 hours on the social media platform. Let’s look at the Facebook ad campaign strategies.
Points to Consider Before Starting With Facebook Ad
Before actually running a Facebook ad few things needs to be re-checked. The terms and conditions have been updated by Facebook in the year 2019. While figuring out the ad targeting strategy it is not important to follow just a single one or pick a single strategy, it would be better if you do a trial and error and check which would work the best for your campaign.
The Facebook Ad campaign has provided a ladder of success to its users through the availability of a wide range of targeted audiences. Facebook is known to achieve great revenue from its advertising options made available to users.
1. Analytics
Basics of Facebook Ad Targeting
The perfect marketing campaign is supposed to be aligned with your Pay-Per-Click campaigns which provide valuable data which can be cross used. The analytics provide a lot of information, especially your Google Analytics which provides a wide range of information about your website traffic which helps in targeting your ads.
The overview of the analytics will help in breaking down the traffic of your website or your page into sectors such as location, interest, demographic, and device. All of this information will provide you with data that are highly useful for targeting the ads on Facebook.
This data is considered to be highly valuable as it will help in creating relevant and sectorial ads for the specific target audience. It also provides a huge understanding of what works for potential shoppers.
2. Using the Reach of Big Engagers
You can try to use the influence of the big engagers in the market to help in able to reach the target market of your campaigns which will provide more clicks and shares. The trick behind this strategy is to use the demographics to identify the people who are from the relevant field and is most likely to share the campaign.
You can add the highly influential engagers or viral makers in your specific niche so that they would click or share the campaign which would help you in reaching a higher number of people.
3. Targeting a Specific Brand Segment
It is said that you would probably miss out if you don’t target the audience who has liked the campaigns of other brands. This type of strategy would be successful as it is based on what the users have liked on their own and not the campaigns that they have engaged with or shared.
It is considered that targeting the users who is one of the biggest fans of your competitor is considered to be effective. It helps you by letting you know that they are already engaged and interested in your specific niche and hence you would just have to grab their attention.
Facebook’s advertising revenue worldwide in millions of US dollars (2015-2021)
4. Targeting Occasions
Another effective strategy in targeting Facebook ads is checking the occasions. For example, if you are an event management company that hosts birthday parties or if you provide the service of making customized gifts, you can target the friends of people who have their birthdays coming up or any special events coming up.
If you are a company that deals with wedding accessories then you will have to target the users who have their engagements or weddings coming up.
5. Utilizing Layering Target Option
This is another effective strategy to target your Facebook ads with these tools you can carefully choose the exact target market you are looking for. For example, if you are a logistics company that helps people in shifting houses.
You can easily target the users who have recently purchased a new house and also choose a specific age which you would like to target and it would reach the users. This will help you in creating creative ads and provide really good offers according to your target audience.
6. Remarketing
An example of “How remarketing Advertisement Works”.
Remarketing is one of the most effective strategies and most important strategies. It is an effort to market powerful strategies to connect with potential customers who have already provided an impression of the products or services.
The custom audiences will help in targeting the people who have recently viewed the page or website or the sales page or even people who have viewed a specific set of products.
It would provide you with detailed information. You would even have to option to remove the people who have purchased recently if you feel they wouldn’t require it soon.
Conclusion
Facebook has long passed the tag of just being a social media platform. Apart from being counted among the most commonly used platforms, Facebook has also been considered a great means of advertising.
Facebook advertisements have shown great results for the respective brands due to their wide range of users. There are plenty of advertising strategies one can imagine implementing on Facebook. Some of the best Facebook advertisement targeting strategies have been shared in the above context.
FAQs
How many targeting options does Facebook have?
There are approximately 13 targeting options available on Facebook for its users to take help from. Some of them are Website retargeting, lead form retargeting, customer list targeting, Facebook page engagement, etc.
What are the three types of targeting on Facebook?
While targeting on Facebook, one can have three different types of targeted audience options such as saved audiences, custom audiences, and lookalike audiences.
What are Facebook targeting methods?
There are multiple Facebook targeting methods available on the web to take help from. Some of the most preferred methods are target by location, target by demographics, target by interests, and target by behaviour.
Can we target Facebook ads by keyword?
Yes, just like Google, Facebook is also known to provide keyword targeting options for its ad campaign.
World eCommerce business emerged in the year 1982 by a company named Boston Computer Exchange where the primary motive was to sell computers online. These days, the eCommerce business is thriving as people are looking for new ways to become bosses of their businesses. The eCommerce trend is even going higher since the world has hit the pandemic. It has given ample opportunities to various business executives and entrepreneurs for selling their products and setting up their online stores.
However, setting up an online store is not enough. In this time of increasing competition, it is essential for you to indulge in great marketing strategies to attract more customers.
One of the best ways to market your store is to run ads for the store on different platforms. This way, you will be visible to a large audience and thus, more chances of attracting potential customers. So, before starting an eCommerce business, certain things must be taken into consideration to effectively generate revenue from the online purchases made by the customers.
Now that you have prepared your mind to be your boss, you should be thinking about the initial steps towards a successful eCommerce platform. Here are a few important keys that you should consider:
Design a superb website.
Use high definitional quality for your product display.
Make a distinctive selling presentation.
Ensure an outstanding customer network & support.
Create a marketing budget.
Apart from all these, fetching traffic to the online store to reach a more targeted audience is also a prerequisite. Therefore, before you offer customer support to your clients, you have to make sales of your products first, through an exceptional voice.
Thus, you have to keep in mind all of the above-mentioned key points are necessary and should work hand in hand for you to run your eCommerce business successfully.
Many entrepreneurs often open online stores and focus on any one of the key elements and run into a loss. So, to prevent your business from losses, make sure to have a proper plan in hand.
Factors for Selecting Ecommerce Platform
Now that you already have a business plan for launching your eCommerce store, there are a few key points that you should consider before investing in the online store. These are as follows:
Costing
Different eCommerce comes with several packages, you should always go for the one that looks cost-efficient to you. Often it is seen that lump sum payments have resulted in a bad investment. Therefore, prepare a budget in your mind and stick to that. You can select web hosting after comparing the prices with different providers to get the best deal.
Web Designing
The website should look user-friendly for the customers. From the capture page to the sign-out page your customers should get an excellent experience so that they keep coming back to shop from your online store.
Various eCommerce platforms make their websites theme-based. You can get these themes free of cost or even pay prices ranging for the premium themes.
Function & Programming
You can also customize the functionality of our eCommerce business with the help of coding and programming methods in the background. This can benefit you if you are trying to set up your online business effectively and competitively as compared to others.
Security
Customer data protection should be on the top priority list for an eCommerce business owner. There will be a lot of payment transactions happening on your online store page. Therefore, you should select the platform where the data of these customers are secured properly. Hence, your company will not lose any loyal customers.
Maintenance
To run a successful eCommerce online site, you cannot pay the fee once and get done with it. You will have to check if it is working smoothly and effectively to reach your targeted audience or not.
If the eCommerce site has no subscription price then you have to pay for an SSL certificate which is a yearly cost.
Per Month Hosting
You can independently host your eCommerce business which has no subscription cost as a hosting charge. For instance, Woo-commerce is such a platform that will help you to get the hosting management depending on the traffic of the web.
Business Software Integration:
It is indeed frustrating to begin from the scratch and shift to a new platform when your eCommerce has a business software aligned. Therefore, you need a platform that can smoothly combine with the existing system and provide solutions without any extra price.
Advertisement & Sales
A comparison amongst the best eCommerce platform for running ads for enhancing the digital platform is necessary. When you go through the evaluation process, you should keep in mind that every platform has its unique advantages and disadvantages regarding advertisements. On the other hand, you have a specific budget. Therefore, choose a platform that can suit your requirements.
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Top Platforms to Run Ads for Your Ecommerce Store
Cost-per-click of ads on social media platforms worldwide (2021)
The eCommerce market is highly competitive. Hence, every entrepreneur is searching for new ways to promote their goods and services. Often marketing the products becomes a complicated task and sometimes even after putting in the effort, it does even reach the targeted audience.
Again for a single user or entrepreneur, it becomes a tedious job to do all the tasks like handling social media, tracking products, checking emails, testing, analysis, etc at one time.
So, to ease up the things a bit and take the most advantage of your marketing strategies, the following are some of the best platforms where you can run ads for your eCommerce store:
Google Ads
Google Ads – Best Platform to run ads for eCommerce store
No one can beat the efficiency and effectiveness of the strategies led by Google in the digital marketing industry. Google’s marketing platform is running the digital business for a long time. All the analysts and marketers have appreciated the advanced tools present in Google ads.
A user can use the Google Ad services via paid promotion on SERPs. For advertising purposes, the users can use the Google Display Network facility from where the ads will be produced on relevant websites. To get new clients or even boost up your brand, Google ads can be the best platform.
It was previously known as Double click where there was a combination of establishing tool buildings and an interface for huge data. There are few platforms like Shopify or Magento which can smoothly connect to Google ads via API.
There is no doubt in the fact that Google is known to everyone all over the world. Also, a great benefit of using this platform is its excellent display network. So, in case you want your brand name to reach a huge audience of shoppers, then it can be very helpful.
You can manage analytics, surveys, optimizations, tagging, or even display ads, etc from this platform.
Pros
It is ideal for small businesses.
It is an affordable platform to run ads.
Provides a huge networking display giving accessibility to over 2.3-3.0 billion audience searches.
It boosts brands easily.
You can integrate it into any other software for marketing.
Cons
Rates can rise up to $100,000-$150,000 each year for larger business units.
Customer service is limited.
Marketers can often get confused and face difficulty in handling the software.
Microsoft Bing – Best Platform to run ads for eCommerce store
After Google, Bing has also reached popularity over the years in networking and ad promotions. According to Microsoft, around 14.5% of approximately global market share is ruled by Bing.
As an entrepreneur, if your target audience consists of shoppers, then you should go for Bing ad services. Also, a feature in Bing is launched called Bing shopping which is the same as Google Shopping Ads. This makes it a great and efficient platform for running ads for your eCommerce store.
Pros
The competition between Bing and Google is less. It has been observed that the cost per click on the ads here is around 70-72% less in regards to that of Google ads.
If you want a different set of audience bases, then a Bing ad is apt for you. The best part of advertising on Bing is to get the ad promotion on AOL, Yahoo, etc. add campaigns.
Cons
The features of the tool are not as advanced as compared to the other ad platforms.
The target audience reach is less in comparison to Google ads.
Facebook Ads Manager
Facebook ads – Best Platform to run ads for eCommerce store
In 2022, no one can think of advertisements without social media ad campaigns. Here, the first name that comes to mind is Facebook Ad manager. This is a popular choice for all business units to promote their brands across a large audience. Starting from whirly ads to extensive stories, there are numerous features in these social media platforms for promoting any brand.
To fetch relevant customers based on their interest, behavior, demography, etc. these social media ad campaigns are the best idea for your eCommerce store.
According to the studies of 2020 data, it is seen more than 2.7 billion people are on Facebook. Therefore to reach potential clients and users making use of this platform is important. Facebook ads definitely play a vital role in advertising your brand, selling the products, and retaining loyal customers.
Pros
It is easy to reach a large audience.
Different and unique formatting for ads.
Cost-effective & budget-friendly.
Reaching the targeted clients becomes easier according to their age, gender, demographics, and interests with the help of this platform.
Cons
Small brands may face challenges to get specific ads.
The conversion data is not reliable due to the latest Apple IOS 14.5 update.
Instagram Ads
Instagram ads – Best Platform to run ads for eCommerce store
In this context, you should know two vital things about Instagram;
81% of Instagram users utilize the platform for enquiring about the products and brands.
Around 130 million users tap or click on the shopping-related posts per month.
The promoters can either create reel videos or image-based ads for branding the products or services entitled to them. It becomes easy for reaching the targeted audience here. Moreover, you can link the ads directly to your shopping websites or product pages which again results in a significant amount of customer engagement.
Pros
Reaching the target audience in less time.
The effective sale is guaranteed through the unique ad formats for instance stories, IGTV videos, reels, etc.
Any client can purchase the product without even logging out from Instagram as the ads displayed are aligned with the landing page of the products or websites.
Cons
It can be an issue for aged clients to purchase products or services via Instagram as many are not very well-equipped with the platform yet.
The contents posted on the Instagram platform require top-notch visual strength. This will make your brand different from others and people will be bound to choose your service. So, all this can be pretty expensive at times.
YouTube Ads
YouTube ads – Best Platform to run ads for eCommerce store
To enhance brand promotion and awareness, YouTube is doing fantastic business all over the world. The best part about these ads on YouTube is that they are helpful to drive enough traffic to your store. Therefore, if you are planning to set up your online store, YouTube ads can be a considerable option that can successfully give you revenue leads.
Pros
Youtube is a part of Google’s promotion. Hence, there is already a strong data presence and tremendous capability to reach the audience.
It can reach different and diverse clients all over the world in less time.
You can expect inbuilt engagement of customers, viewers, or audience. For instance, if anyone is researching educational videos, the YouTube ads in between can take them to your store landing page through video ads.
Cons
It is a bit expensive as compared to other platforms.
Often users skip the videos because of the format of the ads displayed.
Twitter Ads
Twitter ads – Best Platform to run ads for eCommerce store
Twitter started in 2006 as a popular social media platform. This is probably not the first platform that comes to people’s minds when they think of running ads. It is mainly created for opinions and news from people all over the world. So, this makes it a meaningful platform with a huge user base that should be taken into consideration for running ads.
Pros
The high engagement rate with the Twitter ads is possible as Twitter has a re-tweet option with which it becomes easy to reach more people and get more views.
Cons
Twitter ads are expensive as compared to Facebook ads.
Pinterest Ads
Pinterest ads – Best Platform to run ads for eCommerce store
Pinterest plays a significant role in marketing via visual illustrating ads similar to Instagram. It also helps in boosting the audience’s reach like any other social media platform. In core search results, there is promoted ad facility provided by Pinterest which are shown as pinned posts. This is a great way to get your store the visibility it needs.
As of January 2021, it is seen the number of female audiences is 78% as compared to the male audience on Pinterest. The platform helps over 444 million users every month and 91% of weekly pinners in their shopping decisions.
Pros
The conversion rate is pretty high here.
Pinterest is less annoying or disturbing for the users who are using Pinterest as the ads are less interruptive.
Cons
The platform is not user-friendly in terms of sales in comparison to Google Ads.
Amazon ads – Best Platform to run ads for eCommerce store
Amazon mainly focuses on reaching customers who love shopping. This helps to portray the products in the key results or search results. Therefore, it becomes an easier task for the shoppers to get a view of the wide range of products available on the site which is offered by your eCommerce store.
The easy way to set up the interface and ad portrayal help to make the advertisement process smooth. Moreover, the customers can see them and select their products in a quick time.
Cons
As an entrepreneur, you have to pay an extra referral fee apart from the advertisement rate. The amount may go up to 10-15% approximately depending on the variation of the products.
Amazon has few strict rules for the sellers. For instance, at times, there are shipping rates, order cancellation charges, etc.
Taboola
Taboola – Best Platform to run ads for eCommerce store
Taboola is significantly known for its advertising base, especially for the newbie business owners looking for marketing platforms through advertisements. Exceptionally creative promotional ads have campaigned through this platform. They either use informational content or advertorials which they produce on the sites.
Taboola ads do not resemble anything like regular advertisements hence, it becomes a hassle-free task to engage customers’ interest. Again the presence of domestic tools for advertisements helps in tracking, publishing, and producing the regional promotional campaigns. It serves best for brand promotion, brilliant audience visibility, and other contexts in various marketing channels.
Pros
Awesome customer response.
User friendly.
Smooth campaign report projections.
Uncomplicated calculation of performance metric possible.
Cons
Approval of the contents from Taboola is a very time-consuming process.
Points to Consider
Pay per click policy is more on Google shopping ads.
Bing Ads till now, is not as great as compared to Google Ads as it faces challenges in reaching more audiences.
Fashion, DIY, Beauty, Jewellery, Shopping, and Food – Ads regarding all these fields on Instagram reach targeted clients in an uncomplicated way. The best way to showcase the product or service is to use HD images or Reel videos.
Similar to Instagram, Facebook Ads work hand in hand.
To make successful revenue from clients on Youtube, the creators should focus on explanatory videos or review videos. These videos should be high end and there should be accurate clarity. The exact visual presentation of the products or services and comparison between other services or products can help clients understand it in a better way. It enhances more chances of an effective sale.
Twitter can be a platform for boosting service or job-related brands. The audience present on Twitter is mainly school, college-goers, or even freshers or working employees looking for a job change or part-time jobs. Again, any teaching or education-related brands or websites can also fetch customers from there.
The female audience is mostly found on Pinterest. Thus, this platform has a beautiful opportunity for brands dealing with crafts, DIY, and gardening products.
Brands that have a high-profit outcome and already have a stable customer base should opt for Amazon ads.
Ad Platforms & Conversion Rates
There are several contents available on the internet every day. Now when you are planning to set up your brand you have to understand that the conversion rate should be high to get a successful sale of your products and services.
What is the Conversion Rate?
The digital retail market is growing every day and is becoming highly competitive. Setting up an online store is not an easy task if you are not getting any sales.
Imagine you have already a promising website with an amazing product display. The reach of the product is also high. Hence, there is a decent amount of traffic.
You have to make shoppers buy the products from the website and not only view them. Here comes the concept of conversion in the eCommerce business. In simple terms, conversion rate refers to the number of conversions divided by the total number of visitors to a website.
It can be dependent on a few things like the cost of the product, the niche of our industry, and of course your audience. Therefore, all conversion rates in every eCommerce industry are not the same.
Advertising Channels and Their Conversion Rates
Average conversion rate by advertising channels
According to Heap, Google ads stand number one in turning the high conversion rates of 8.2%. Next up are Bing ads with a conversion rate of 7.6% on an average. Facebook has a conversion rate of around 4.7%, Instagram 3.1%, and Pinterest 2.9%. Other ad platforms which turn to fewer conversion rates but are effective are Twitter (0.9%), Snapchat (0.6%), and YouTube (0.5%) respectively.
Conclusion
The primary aim of social and digital ads is to manage traffic and bring about more revenue. With the evolution of digital media and content marketing, an entrepreneur needs to select a faithful platform to showcase their products and bring more sales. Therefore, before choosing any of the ad platforms, you should check the limitation and advantages of your own business and brand. It should match the appropriateness of the platform to reach more audiences and engage them successfully.
FAQs
Which platforms are the best for online advertising?
The following are the best platforms for online advertising:
Google Ads
Facebook Ads
Instagram Ads
Bing Ads
Twitter Ads
Amazon Ads
Can I advertise online for free?
You can advertise online for free by registering with Google My Business. It is a free tool that enables you to create a listing for your business so that it can be easily located on Google searches.
Which is the number 1 eCommerce site?
Amazon is the number 1 eCommerce site, not only in America but also in most other countries.
Which social media platform is the best for my business?
The following are the best social media platforms for your business:
We all spend a sufficient amount of time on social media. The reason could be to connect with different people, the habit of surfing, to receive updates from your close ones, about the world or your favourite celebrity. Apart from that we also use it to share our own life updates, thoughts and ideas.
Among the various social media platforms, the fan favourite has to be Facebook. The platform has over 2.9 billion monthly active users. Therefore, it would not be wrong to say, that it is the most popular Social Networking Site. As per reports, an average person spent 1 hour of their day on Facebook.
Now, sometimes you might have come up with the thought that the time that you waste on social media, i.e., Facebook, could be put to some better use. Fortunately, we live at a time when almost everything and anything is possible. The biggest social media platform is full of opportunities, through them you can earn a lot of money.
In this article, we will talk about how you can earn money from Facebook. So let’s get started.
If you are working hard on the content of your Facebook page, then a Facebook page has the potential to earn millions. The Indian start-up Inshort.com was first initiated as a Facebook page, which later became a start-up for sharing any news and information around the globe in just 60 words.
Facebook Page
To earn some cash from a Facebook fan page, first, you have to create a Facebook page and need to follow the steps below.
Find an opportunity
Your vision should be clear from the very first day that you have to earn money from your Facebook page. For that, you must know the potential of a niche that will assist you in making money from your Facebook page and your interest in the topic. For example, a fan page of affiliated marketing will generate good earnings from websites like amazon.
You cannot earn from a Facebook page in just some weeks. Therefore, you must have general information and basic knowledge about the field so that you can create good content for your audience and inspire the crowd to bring traffic to your page and like your page.
Publish content on your Facebook page
Start sharing your content on your page. Your content should be attractive, catchy, and informative so that the targeted audience reads/watches and shares them. Facebook pages are found to have a low organic reach, and people might forget about your page if you are not updating your page with content consistently. You should be prepared with a pre-written pool of ideas and content. Also, you should schedule your content uploading time so that even if you are busy somewhere or not accessible to your page, your page will still keep running.
Building a relationship
In the marketing field, healthy relationship building is essential. You might get your first payment from your Facebook page through sponsored posts, or as collaborative promotions, sponsored post means sharing content or post of any other brand or company for promotional purposes on your Facebook page. Or, you can earn some bucks just by sharing and posting links to other brands and letting your audience like them and engage with them.
Make more money
If you do have a big fan base on your Facebook page and have developed a name and reputation on the internet, you can apply to some affiliate programs on the internet to earn more bucks. There are a few well-known affiliate providers and they are ClickBank, Amazon, CJ, and ShareASale.
Selling Products on Facebook
Another way of earning money is by selling products on Facebook, for this, you should have your own business page on the platform. You can use Facebook to create a suggestion feature to earn cash by marketing products.
Products on Facebook
Some steps to sell your products are:
Insert the link of your product in the link box and present a coupon code to supply a reduction on the Product.
You can conjointly use associate degree affiliate links from any e-commerce website and fasten a coupon code (not necessary if the corporate doesn’t provide a discount).
Your fans or audience can obtain the merchandise from your link, and you may earn cash through the affiliate. You can place the paid links on Facebook from any of the e-commerce websites like Amazon, Myntra, Snapdeal, Flipkart, or whichever provides a commission on their earnings.
Become a Freelance Facebook Marketer
As a Facebook marketer, you provide information that is important for their businesses and also how they can use advertising to target their customers so that they can achieve their desired results. You can make $50 per hour by becoming a Facebook freelancer.
Some of the skills needed a freelance Facebook marketer must possess are:
Examine Facebook stats. You must be able to predict with data analysis about which type of posts work better on which day of the week or month. Marketing can become successful only if we can measure the statistics.
Ability to make marketing policies and decisions. A marketing drive cannot be successful without strategic planning. An effective marketer can predict his sales or earnings of the month.
Ability to create Facebook-friendly content. For example, posts with 40-50 characters on facebook get 86 per cent higher engagement. You need to know which sort of content works better in a post.
Become an Influencer
You can also earn money by becoming an influencer with your regular profile. If posts on your Facebook wall get adequate likes and comments, becoming an influencer is a great way to make money.
Also, if you have a huge fan following and you communicate with them through your profile, then you can make money by signing up through an influencer account on blogmint.com or fromote.com to start making money. After signing, you will be asked to fill out a form where you will insert your profile data, and you can set the amount as an influencer. While featuring a brand, you can charge a good amount of money, although it depends on the number of your followers and engagement rates.
Earn by Account Selling
You can get money by trading your other Facebook accounts. Previously it was a trend to create more than one account. However, now marketers are purchasing those accounts for their promotional goal as Facebook provides added weightage to an old account. Likewise, you can sell your old Facebook group or page with a good volume of a fan base to someone who is willing to buy it.
In a world that is filled up with technology and is evolving every day, there are several opportunities out there through which one can earn money with dignity. It is proven, that if you know how to use it right, you can earn millions from social media. Facebook provides countless ways through which you can earn, therefore, you can actually utilise your time on social media, instead of unnecessary scrolling of your feed.
FAQs
Who is the founder of Facebook?
Mark Zuckerberg is the founder of Facebook.
Which Social media pays the most?
Snapchat pays up to $1 million for content created there.
How many views do you need to get paid on Facebook?
To earn from Facebook, one needs to have over 10000 followers and 600000 minutes of views in the videos.
With more than 2.93 billion users, Facebook offers a huge potential audience for any kind of business However, with more than 70 million active Facebook business pages on the network, there is also a lot of competition for getting likes. Facebook is the biggest social media platform and it has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active users every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Getting a big amount of likes on Facebook is not tough. It becomes a whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.
Getting more likes requires you to share truly likeable content and engage in ways that make your brand likeable. It’s about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.
The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.
Some of the ways you can target your ads on Facebook:
Custom audiences – allows you to target existing customers or leads
Location – allows you to target by location
Gender – allows you to target by gender
Interests – allows you to target by interest
Behaviours – allows you to target past behaviour, such as someone visiting your website
Connections – allows you to target people who already like your page, or who have connections that do
There are two types of Facebook ads that marketers can use:
Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scroll.
The Right-Hand Column Ad – The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.
Invite People to Like Your Page
Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step toward inviting people to like your Facebook business page is to have a Facebook Business page. You need to create a business page on the platform. After creating the page, now you can invite people to like that page.
Steps on how to invite people to like your page are:
Go to the Facebook page.
Click on the dots at the top right of the page.
Select the ‘Invite Friends’ option.
Invite as many friends as you want to like your page.
Host a Giveaway
A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.
Step-by-step on how to run a giveaway on Facebook for your business:
Choose a prize
Location – allows you to target by location.
Gender – allows you to target by gender.
Interests – allows you to target by interest.
Behaviours – allows you to target past behaviour, such as someone visiting your website.
Connections – allows you to target people who already like your page, or who have connections that do.
Post-Attention-Grabbing Content
Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.
Some tips on how to write grabbing content:
Create Great Headlines
Hook them up
Make your content solve a problem
Make it scannable
Understand why it’s important for your business and set goals
Create a CTA (call-to-action)
Edit and proofread on repeat
Add a Facebook Likes Pop-Up
If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interested in what you have to offer. There are plenty of options for Facebook popup plugins and other software. If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.
Try Out Facebook Live
Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.
Tap the camera icon to the left of your search bar.
Give Facebook access to your camera and microphone when prompted.
Switch to ‘Live’ at the bottom of your camera screen.
Choose your privacy and posting settings.
Write a compelling description.
Tag friends, choose your location or add an activity.
Set your camera’s orientation.
Add lenses, filters, or writing and drawing to your video.
Click the blue ‘Start Live Video’ button to start broadcasting.
Interact with viewers and commenters.
Click ‘Finish’ to end the broadcast.
Post your reply and save the video to your camera roll.
Partner With an Influencer
Influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large (and highly engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.
There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.
Get Tagged by Other Facebook Pages
Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers. Facebook might occasionally think that posts you’ve tagged another business in are considered ‘branded content’ even if they’re not. Collaborate with them and get your page tagged with their Facebook page.
Use Automation Tools
Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.
Some of the best Facebook Automation Tools are:
WoopSocial
Facebook’s Integrated Scheduler
HootSuite
Clincher
SocialBu
Engage With Your Community
Your community is your audience on Facebook, so you have to keep them engaged with your content. Therefore, some of the tips and strategies that you can follow to engage with your community are:
When you post any content focus on quality instead of quantity
Post when your fans are online
Upload your videos onto Facebook
Go live when you need to share some important information
Asking questions is a good way to offer your followers a chance to share their thoughts.
Boost your top-performing posts that are proven to engage your audience.
Besides boosting your top posts, you can also recycle them
Learn from other Facebook Pages and see what has been working for them
Testing new types of content keep you at the edge of the latest trends
Reply to all their comments
Total Facebook Users in India
Conclusion
Facebook is one of the biggest and most popular social media platforms. Over 2.9 billion people use Facebook. Businesses have started adapting to the digital world and nowadays, to be visible, you have to be on social media plus Facebook is the perfect social media platform to be visible for your business. Likes define how you are able to engage your customers with your posts, so following the above tips, you’ll be able to get many likes on Facebook.
FAQs
Is making a Facebook Page good for a business?
Facebook page can help a business a lot, as there is hardly anyone who doesn’t use Facebook, it will help your business get visible in front of other people.
Who was the founder of Facebook?
Mark Zuckerberg is the founder of Facebook.
How many people use Facebook?
Over 2.9 billion people use Facebook and worldwide it is the most popular social media platform.
When social media platforms were developed, the primary intention was to help people connect with others around them. However, over the years these platforms have developed into profound tools for marketing one’s business. It is interesting to note that these platforms have not only evolved as a marketing ground but also as a battlefield wherein brands compete to win the attention of the customers.
Marketing and the resultant competition have only increased over the years, especially with the increase in e-commerce. Hence, it has become all the more important to trace the activities of your competitors that sell the same range of products to the same target audience.
Since information is much more public on these platforms, it will be easier for people and brands to have access to the important details about the plans of your competitors. This article will focus on Facebook and explore the ways in which brands can analyse and infer information from their competitors through this platform. It has to be noted that these ways can be looked up by budding brands as well so as to learn and develop their own marketing strategies.
One of the first and the smallest yet most important thing to do when you try to spy on your competitor through Facebook is to ensure that you follow all of their pages, groups and accounts. Not only that, these online outlets should be visited regularly to keep in touch with any kind of updates.
Social media platforms being as democratic as they can be, paves way for excellent competition analysis through the amount of information it puts out there in one way or the other.
Following them can be a great way of getting ahead of your competitor or reducing the impact of campaigns that would have been groundbreaking if not for a similar intervention by the others.
2. Following Competitor’s Ads
It is well-known that over the years Facebook has evolved as an important advertisement platform. Being someone who wants to follow up on the functionalities of their competitors in this digital platform, it is important to dig deeper into this than just watching them.
In such a situation you can use the options like “Why am I seeing this ” on the sides of every ad in order to understand more about the competitor’s target audience and other intentions.
Why am I seeing this ad feature on Facebook
By getting details about the target audience or the target location one can curate a detailed counter-plan by paying close attention to the details that you might have missed in your own campaigns. For example, if there is a location that the competitor has focused on that you haven’t, this can be an opportunity to include the new place in your campaign.
3. Advertising at the Right Place
It is not just enough to follow the ways in which the competitor engages with Facebook for marketing. Developing counter strategies and executing them is also a part of this constant spying.
Details of the followers of the competitor can be obtained directly from the page. It will be beneficial to advertise to the followers of competitors. Keeping up with the followers of your competitor not only helps you focus on a specific audience but will also increase the chance of them switching to your brand.
4. Analysing Content Engagement
One of the biggest game-changer when it comes to digital media marketing is the impact of content engagement. Anybody can create content publicising or promoting their own company. However, as long as there is no content engagement or viral content, the entire act becomes futile.
Analysing the content engagement statistics of your competitor is an excellent way to keep up with them. Sites like Facebook’s Top Posts help you break down the details of content engagement including their organic reach. Following successful patterns and trends within the page of competitors can be a great way of adapting and improvising your own strategies.
5. Following the Comments of the Competitor
Understanding how the competitors negotiate through the concerns and opinions of customers is an efficient way of making sense of their marketing patterns. Each content that one posts on Facebook have a provision to accept comments.
Additionally, unlike on Twitter, one can easily follow a single comment to do a thorough follow-up on Facebook. Hence following the comments that deal with the queries and concerns of the customer will significantly help in understanding the prevalent practices in the competitor’s firm. It is indeed a good way to learn and adapt to hitherto unnoticed things.
6. Analysing Sources of Traffic
Finding the root cause of everything that is happening is the best way to tackle any situation. This goes a long way in the case of analysing competition as well. It is quite natural that every company spends a certain amount of money and makes sure that their ads reach more places especially when organic traffic dies down. However, it is always important to understand where their traffic comes from.
You can use various tools like SimilarWeb for this purpose. While doing this analysis, make sure to target the most popular pages of the competitors for efficient results.
SimilarWeb
7. Using the Right Tools
As digital marketing thrived, various online tools were also introduced to make the process of competition analysis easier. They, in many cases, get the news or ads in front of you instead of you having to go and hunt for them in the feed. Here are a few of them
AdSpyder
AdSpyder helps you to spy on your competitor’s ads on all the platforms. It can help you to track your competitor’s Ad campaign on Facebook. You can know what is working for your competitor and which is their winning ads.
AdEspresso
This tool has over 15,000 advertisements fed into it which can be retrieved through keywords, industry or goals. It helps you greatly to narrow down your searches and enhance your focus.
Moat
They provide you with high impact creatives on Facebook, YouTube, Snapchat etc to ensure that the user never misses a single update by the competitor. It helps you in providing valuable insights.
Zapier
This app is integrated with Facebook and has been helpful ever since. All you need to do is to make an account with them and choose your preferences. It provides you with important insights that inform the user exactly about the functionalities in the Facebook page of the competitor
Graph Tips
It is yet another site that helps the user with a lot of information about their competitor. Unlike other tools, this one also helps in getting to know what the competitor is up to outside their own page.
Competitor analysis is indeed a great way of streamlining the strategies of one’s own firm. However, it is also necessary to keep in mind the ethics of privacy and consent while using various forms of data.
FAQs
How can I spy on competitors on Facebook?
Follow competitor’s ads, Analyze the traffic of your competitors, and Use the right spying tools.
How do I track traffic on my competitor?
SimilarWeb is a great analytics tool that’ll help you track your competitor’s traffic.
What is Facebook transparency?
Facebook Transparency is a feature by Facebook that lets you view the complete information about the ad on any page.
Facebook ads are one of the most popular ways of advertising any business today. It is because almost everyone is there on Facebook, giving a huge customer base for all kinds of businesses. But what works better than normal Facebook ads are the retargeting ads. As the name suggests, retargeting ads are ads that are shown to only those users who have interacted with your brand in the past. The audience base for retargeting ads includes:
Those who have installed your app.
Those who have viewed your website and taken action in the past.
Those who have visited your Instagram page.
Those who have watched your brand videos in the past.
Those who have become a lead of your business by sharing their contact details.
Those who have liked your Facebook post or have visited your page.
Basically, it includes anyone who has interacted with your business somehow in the past. You need to make a custom audience for such people and retarget them with customized brand ads. But is creating retargeting ads that simple? Well, yes, only if you know a few master strategies. You can prevent entering the fool’s world of Facebook ads by learning about the ultimate tips on how to create pro retargeting ads. Are you excited to find out? If yes, keep reading because our marketing experts have got a surprise for you!
Are you showing retargeting ads to someone who is seeing your brand for the first time and are you expecting them to convert? If yes, it’s high time to change your strategy. Chances are that 90% of people who are seeing your brand ad for the first time won’t convert because they hardly know you. That is why you need to first familiarise your brand with them.
To do so, set up a few introductory ad videos. Now make custom audiences based on the engagement of the video. For instance, you can send your retargeting ads to those who have watched your video for more than 10 seconds or to those who have visited your site. This way you can ensure that your ad sales funnel is on point and you are not wasting your ad money by retargeting users who are interacting with your brand for the first time.
Did someone visit your store, check out a few items, and even add a few things to the cart but purchase nothing? If yes, you need to retarget them with the items they viewed. You can easily do it by setting up a pixel on your website to keep a record of which customers visited which paged on your website and stayed on each page for how long.
Now, you can use that data to create a custom audience base for retargeting ads. However, while applying this strategy, make sure you exclude those who have already bought the item because nobody wants to see the ad for those things that they already got. To do so, simply exclude the audience base that visited the payment confirmation page. But while doing so, please do not omit those customers who visited the cart page and bought nothing because those are the people who abandoned their cart and need to be targeted immediately. You can also send special discount coupons to such customers so that they end up buying whatever is lying in their cart. Applying this strategy can help you reduce the cart abandonment rate greatly!
Retarget Customers who are on a Verge of Forgetting Your Brand
Someone bought from you months ago but did not come back? It’s time to check up on them! You can do so by sending them retargeting ads where you ask for their feedback or simply telling them how much you miss them. Knowing their feedback will help you understand why they are not buying from you again. If there is a mistake on your part, you can correct it to stop losing future customers. On the other hand, a simple message saying how much you wish them to visit your store again will make them feel special, and probably they will come back to buy from you.
Reach Out to the App Users of Your Brand
Facebook Retargeting ads for app Users
If you have a mobile app for your business, you can also create a custom audience base based on the app activity. You can keep a record of which customers wish-listed what products and whether or not they abandoned their cart. Once you have the data, create the audience base and send them retargeting ads showing the products they loved. Make sure when they click on the ad, you redirect them to your app. Making shopping decisions on an app is far easier, which compels the customer to make a faster decision about their purchase.
Make a Sequence of Retargeting Ads
Not every customer will get converted after seeing just two retargeting ads; some are a bit stubborn and need more convincing. In that case, sequence a number of ads for them. For instance, for one week, show them an ad where you provide a discount of 10% on the product. If they do not convert, give them a higher discount in the next sequence of ads. If they are still not converting, give them the perk of free delivery. However, do not continue this chain forever because then the customer might assume that you are desperate to sell no matter at what price and then think of every product to be overpriced on your site. So stop after three to four such sequence ads because those who are not converting are clearly not interested!
Conclusion
We hope that this blog helped you learn some great strategies for creating excellent Facebook retargeting ads. Remember, your campaign will be a success only if you know the right ways of luring the customers. Also, you need to give them a reason to trust your brand. If you are honest with your customers and apply the right ad-making strategies, then there is no reason why your campaign will fail. However, it will take time if you are a beginner. In case your business is new, and you do not know how to create Facebook ads, you can also hire a professional marketer. So what is your plan for creating retargeting ads? Do let us know!
FAQs
How much does an ad cost on Facebook?
Normally, Facebook ads can cost you $0.50 to $2.00 per click.
What are the types of Facebook ads?
Different types of Facebook ads are:
Image Ads
Video Ads
Poll Ads
Slideshow Ads
Carousel Ads
How do retargeting ads work?
Retargeting ads reconnect with users or website visitors and remind them of your products and services after they leave your website without buying. Ads relevant to their interests are shown to the website visitors.
What is the minimum audience size for Facebook ads?
The minimum source audience size for a Facebook ad is 100 people.
What are retargeting audiences?
Website visitors or users who have already interacted with your brand in some way are referred to as retargeting audience.
Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.
Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.
Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.
YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.
The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.
They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.
The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.
It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.
Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.
YouTube has an average cost per view that ranges between 10-30 cents.
Facebook
Platform
Facebook Video Ads
Active Users
1.8 Billion Daily Active Users
Maximum Ad Time Limit
240 Minutes
Lenovo’s Smarter Technology ad on Facebook
Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.
Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.
76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.
Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.
They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.
Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.
Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.
Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.
The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.
4. Twitter
Platform
Twitter Video Ads
Active Users
237.8 Million Daily Active Users
Maximum Ad Time Limit
3 Minutes 20 Seconds
Twitter Video Ad Example
Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.
With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.
Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.
They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.
Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.
5. Google Ads
Platform
Google Ads
Active Users
2.65 Billion Daily Active Users
Maximum Ad Time Limit
30 Minutes
Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.
Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.
6. Snapchat
Platform
Snapchat Video Ads
Active Users
293 Million Daily Active Users
Maximum Ad Time Limit
3 Minutes
Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.
An Example of Video Ad on the Platform Snapchat
Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.
You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.
In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.
Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.
They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.
8. LinkedIn Ads
Platform
LinkedIn Video Ad
Active Users
121 Million Active Users Daily
Maximum Ad Time Limit
30 Minutes
An Example of a Slack Video Advertisement on the platform LinkedIn
Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.
So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.
The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.
Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.
9. Amazon
Platform
Amazon Video Ad
Active Users
300 Million Active Users Daily
Maximum Ad Time Limit
3 Minutes
Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.
In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.
They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.
The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.
The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista
Conclusion
As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.
Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.
FAQs
Which platform is best for advertising in 2022?
Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.
Which social media has the most effective advertising?
The most reliable social media platform for effective advertising is undoubtedly Facebook.
What kind of videos attracts viewers?
The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.
Which is the most popular platform for video ads?
The most popular platform for video ads is YouTube.
Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.
Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.
Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.
To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.
Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.
Vodafone 4G SuperNet Campaign
One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.
In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.
Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.
Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.
Tata Housing Goa Campaign
Tata Housing Goa Campaign
Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.
Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.
Domino’s Pizza Think Oven Campaign
Dominos Think Oven Campaign
There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.
Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.
It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.
L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.
Conclusion
In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.
Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.
FAQ
Which Facebook Ads are most Effective?
The carousel ad is the most effective ad format in Facebook.
Are Facebook Ads worth it in 2021?
Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.
Which campaign objective is best for Facebook ads?
Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.
Sarika Anand
