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Tag: explainer videos

  • How to Create SaaS Product Demo Video? – 5 Simple Steps

    ‌‌In the world of the SaaS (Software as a Service) industry, apart from the business model, demo videos help in attracting collective masses and also in influencing the audience towards a particular SaaS brand. It provides more value to new users who are visiting the platform for the first time since they require a first-hand guidelines on where to go, exact features, how to get started, and access. The more illustrative demos and tutorials are, the better.

    In most simple words, it’s similar in a way, just like representatives campaign themselves before elections, by providing an outline of what could be the upcoming policies and promises. It’s more like a tool throwing shades of demonstrating content along with benefits, features, and uses and may generate adrenaline shots to influence more audiences. Hence, demo videos may contribute towards a steady and gradual rise in sales.

    So if you want to create a unique demo video, Take a look at the steps below.

    1. The ECG Model
    2. Stick To Your Niche
    3. Note Down Your Plan
    4. Use Rich Graphics
    5. Categorize Your Target Audience

    1. The ECG Model

    ECG- Evolving, Constant, Growth-Oriented Model. Before deciding the niche for the first video or every consecutive video, one must keep this model in mind.

    Evolving

    It refers to evolving content (the demo video) that must have the latest volume. The video should track the ongoing trends and public interests zone. If the outline and plot of the video are story-based, it can either focus on presenting an ancient story with the latest touch and trends or it can have its own unique script.

    Constant

    It is dedicated to all the demo videos, a company launches irrespective of the niche. Each of them must have a few necessary sections demonstrating the guidelines; how the platform can be used; where to head; and other records so that the new users are not perplexed on their first visit.

    Apart from the guidelines, the video may end up with a note of communication on how customers can reach, with provided emails or phone numbers for queries. However, this note of communication is not necessary to be present in the constant run.

    Growth

    This segment can have features of the service or the platform which make it stand out. This is the segment where founders can add their creativity and demonstrate how the platform is the best and make it their signature product, different from the existing ones in the run. This should tell why users should choose their (the company who launched the demo video) product. A positive answer to this ‘why’ will incline towards growth.

    The mixture of the above-mentioned can create a unique demo video for SaaS players.

    2. Stick To Your Niche

    Stick to the kind of services provided on your platform, it’s better to highlight it by zooming in on that region/button. Elaborate on the ease and convenience after pressing the submit or start button, nothing needs to be done after that.

    It can also contain how the work is done behind the screen (maybe the calculations and computation), which will strengthen trust and transparency. Also, how the content can be arranged in a neat and accessible manner, how users get engaged etc.

    3. Note Down Your Plan

    It’s always a better way to note down things and create an outline of what the demo video is going to be. It must have the proper sequence of events and activities with suitable graphics, matching the scenes. Segments of animation are separated from realistic visuals.

    4. Use Rich Graphics

    Rich Graphic Design used in a Demo Video
    Rich Graphic Design used in a Demo Video

    Rich graphic design is no less than a blessing to the script of a demo video. Oftentimes it acts as a game-changer factor for the rise in reach and sales. Components of the video may have various graphics ranging from captions, voiceover, animation, shapes, arrows, headers, highlighters, and a lot more.

    Graphics should also match the targeted audience. If it’s targeted towards teens then it can have animation and worldwide-known anime characters. A boring script can be illustrated fascinatingly if graphics are used in the right way.

    Either it can set a trend (through core creative ways), dig out some old popular trend, a bouncer (by studying the pasts graph or maybe the 90s trend), or stick to the ongoing trends.‌‌‌‌

    5. Categorize Your Target Audience

    If a platform has ample existing demo videos, then the next step could be creating one which has specific information related to a particular age group, industry, or segment of society. This will help to attract collective conscience from a particular domain, convincing new users and existing ones to continue and stay on the platform.

    If the product is a bit complex and new to the audience, could be coding and software, then the components of the video must be evocative and should not contain highly technical language and terminologies. This will not only help in increasing the statistical data of engagement among the known minds but also, will act as a mini explainer to a layman. Hence, it may also help to ignite the viewer’s thought process.

    3 Easy Steps to Create Kickass Video Tutorials for SaaS with 10 best Examples
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    Conclusion

    Here’s a post-content creation step, which has a significant role. Choosing the application where the video is to be posted or launched. It’s better to launch it on multiple outlets. YouTube is a well-known platform that can help in public relations and outreach. Follow these steps and create an incredible demo video for your SaaS product.

    FAQs

    How do I create a great SaaS demo?

    Create a video keeping in mind your targeted audience, Keep it simple, Address the pain points of your customers, and add customer success stories.

    What is a SaaS demo?

    A SaaS demo is a demo focused on customers that are new to your product. The demo video demonstrates how to make the best use of the platform while highlighting its features.

    How do I create a SaaS product demo?

    Focus on the pain point of your customers, show them how your product is better than the competitors, and use rich graphics in the video.

  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.

  • Wondering How To Make Your Explainer Videos Rock? Read This!

    An explainer video is a short and powerful video that captures your brand assurance. It shows potential customers what you do and why should they care about it. You need to think of it as an elevator angle in the video.

    There are various types of explainer videos. You can use it to suit the brand style and objectives. Irrespective of the explainer video styles you are choosing. Your goal should be to explain your product or service while answering the questions. That what’s in it for them.

    Benefits Of Explainer Videos

    Explainer videos are all about making a confusing idea easy for the users to identify with and understand. There are various popular ways to take in brand information. Most of the people choose explainer videos than the type of video content.

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    1. Focus On Your Audience

    This can be easy to get caught up in sharing the features for your service. But you need to remember that you are not making these explainer videos for yourself. Instead of explaining how great your product is, you should show how your service will help them.

    Who Is Your Audience
    • Who’s your audience

    If you don’t know your targeting people. You will not be able to speak effectively. Keep in mind that the people for a particular video might not feel the same as your entire market.

    • What problem will be solved by using your product or service?
    • How will you help to solve their problem? Address these points.
    • What do you want from them

    Do you want them to subscribe to you? Sign up page for trial. Visit the website you have mentioned.

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    2. Everything’s about the script

    A well-written script is a solution to a successful explainer video. This is an important part of making a video on which everything else is built. You should find someone who takes a fresh view of your company. And Explain your video in a way that anyone can understand and support your product.

    Any of the professional video companies will need to fill out a creative brief first. It will help you think about your business at a high level and will make you define the things that matter. You need to make sure you go through similar exercises before getting started.

    3. The Shorter The Better

    I realize you have a lot of things that you want to share with people about your business. But this video should be meant to be an overview. It should include the hook that will interest people in taking the next step.

    Demand For Video Content Is Increasing

    The typical rule of thumb is 150 words per minute. You must have been able to read faster than that. Also remember, you need the breathing room and the time for the message to sink. The longer the video will the less will pay attention.

    Trying to keep yourself from telling everything about your service will be the toughest part. The tip is to cut down the script and make it very concise.

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    4. Voice matters

    Nothing will ruin a video faster than poor audio. We would have the voice whose quality is fine but the voice is not clear with words. And maybe the delivery is not good. You should try to be as professional as possible.

    5. Add some fun

    It is important to create a video that connects with your people. But you also would have noticed, people want to watch entertaining videos.

    Just adding something different in your video can keep you go long way. It actually works and people really can connect with your service or product.

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    6. Set tone with background music

    You don’t know what a song can do. Music speaks emotions more clearly. It has the ability to set the tone of your voice in your video. Sometimes you will have the song in your mind. At times you have no idea for a song, you can use different tools available.

    7. Plan To Launch

    Most of the people get so excited about making video and forget to plan for the launch. A successful video will require these three things:

    39% People Want Explainer Videos
    • Select video host

    There are lots of options available when it comes to video hosting. Such as Wistia, Vimeo, Vidyard.

    • A marketing plan

    What if your video will not get viral. In that case, you can take some steps to do extra for video. You can also use your blog, newsletter, email, and social media channels to share your video.

    • Integrate the video to your website

    Various companies like to put the video front and center on their homepage. It’s upon you wherever you want to place it. It should get integrate easily with your content.

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    Conclusion

    If you are thinking of making explainer videos this year. I think these tips will help you out with very basics in the right direction. It will save you much time and money. But also they will help you make a video that provides real and better results. Did you used the guide and learned along the way?