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Tag: evernote

  • Top Content Marketing Tools & Platforms: Boost Your SEO with Ahrefs and More

    Content marketing has become a widely adopted strategy for numerous firms, encompassing the creation and dissemination of content across various mediums to attract specific audiences indirectly. This powerful approach is facilitated by a range of online marketing tools and human effort, aiming to streamline the process.

    From content creation and management to analytics and distribution, the market offers a plethora of tools to streamline and enhance your content marketing efforts. Choosing the right one might seem overwhelming, especially if you’re new to this domain. To simplify your journey, we have compiled a comprehensive list of essential content marketing steps and their corresponding recommended tools.

    From understanding your target audience and creating high-quality content to conducting A/B tests and analyzing competitors, each step plays a pivotal role in successful content marketing. With the aid of suitable content marketing tools, you can streamline these processes and achieve remarkable results, ultimately elevating your brand’s online presence and engagement.

    In this blog, we explore the best content marketing tools that empower marketers, entrepreneurs, and content creators to craft compelling campaigns, reach their target audiences, and achieve remarkable success in the world of content marketing.

    Let’s explore the best content marketing tools to enhance your content marketing strategy and drive remarkable success.

    Best Content Marketing Tools

    S. No. Tool Best For Rating
    1 HubSpot CRM, Marketing Automation ★★★★★
    2 Ahrefs SEO, Backlink Analysis ★★★★★
    3 BuzzSumo Content Research, Trends ★★★★☆
    4 Evernote Note-taking, Organization ★★★★☆
    5 Google Analytics Website Analytics, Insights ★★★★★
    6 SEMrush SEO, Competitor Analysis ★★★★☆
    7 Google Docs Document Creation & Collaboration ★★★★☆
    8 WordPress Website & Blog Creation ★★★★★
    9 Canva Graphic Design, Social Media ★★★★☆
    10 Grammarly Writing & Grammar Improvement ★★★★☆
    11 Trello Project Management, Task Tracking ★★★★☆

    HubSpot

    Website www.hubspot.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web
    Services Centralizing various content marketing tools into one unified platform
    Hubspot - content marketing tool
    Hubspot – content marketing tool

    HubSpot is a powerful and comprehensive content marketing tool that stands at the forefront of marketing automation and inbound marketing solutions. As a content marketing platform, HubSpot offers an array of essential functionalities designed to optimize content strategies and drive successful marketing campaigns. Its user-friendly content editor simplifies the creation and publication of blog posts, web pages, and other content types, streamlining the content creation process. HubSpot’s built-in SEO tools assist users in optimizing their content for search engines, providing keyword suggestions and insights to improve content visibility and rankings.

    HubSpot also offers content personalization capabilities, allowing marketers to create dynamic content that adapts to individual visitor preferences, fostering higher engagement. Furthermore, A/B testing options allow for the optimization of content elements, ensuring that content performs at its best.

    Features of HubSpot

    • HubSpot CMS makes it easier for users to manage content across multiple languages with the Multi-Language Content Creation feature.
    • Website Themes features allow marketers to choose pre-built themes or design their themes.
    • Adaptive Testing lets marketers know what type of content is performing best with their targeted customers.
    • HubSpot CMS offers SEO Recommendations to let users know how they can improve their website and where action for improvement is required.
    • The platform’s Lead Generation Tools feature allows marketers to add various lead generation tools to their websites, helping turn their visitors into customers.
    • The Analytics feature allows users to analyze and generate reports on their website traffic, overall page performance, contact conversion rates, etc.

    Pros

    • HubSpot CMS is a one-stop platform for handling all content publishing, marketing, and sales activities.
    • HubSpot CMS facilitates unparalleled security.
    • Users can use it as a CMS for content marketing or website building.
    • The platform’s templates use a drag-and-drop manager tool that is responsive by default.

    Cons

    • HubSpot CMS’s development curve can be challenging to understand.
    • The platform lacks eCommerce support.
    • Many users are not satisfied with HubSpot CMS’s technical support.
    • It facilitates a limited plugin and theme ecosystem.

    Pricing Plan:

    Have a look at the pricing details of HubSpot Marketing Hub.

    Plan Yearly Price
    Professional $800 per month
    Enterprise $3600 per month

    Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025
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    Ahrefs

    Website Ahrefs.com
    Rating 4.7 out of 5
    Free Trial Not Available
    Platforms supported Web
    Services Content Research, Competitor Research, Link Building, Keyword Research, Website Audit, Rank Tracking
    Ahrefs - Content Marketing Tool
    Ahrefs – Content Marketing Tool

    Ahrefs is a powerful and widely recognized SEO and content marketing tool. While it is primarily known for its robust SEO capabilities, it offers valuable features that make it an indispensable asset for content marketing strategies as well. As a content marketing tool, Ahrefs provides various functionalities, including content analysis, keyword research, competitor analysis, and content explorer. These features enable users to analyze the performance of their content, track organic search visibility, discover relevant keywords, identify competitor strategies, and explore trending topics. It is one of the top 5 content marketing tools. Content creators and marketers can leverage Ahrefs to optimize their content for search engines, identify content gaps, and drive organic traffic to their websites.

    Top Ahrefs Features for Content Marketers

    • Ahref’s Site Explorer gives users an in-depth look at any competitor website or URL’s organic search traffic and backlink profile.
    • The Site Audit tool crawls all the pages of the user’s site to let them know the site’s on-page SEO performance, including all possible SEO issues and recommendations to fix them.
    • Content Explorer discovers top-performing content on any site, revealing referring domains, social shares, traffic value, and organic search.
    • The Keyword Explorer of this platform operates on the world’s third-largest keyword database to generate keyword ideas and refine search volume.
    • The Rank Tracker tool allows marketers to monitor Google site ranking across 170 countries.
    • In addition, users can access some additional tools, including checks for backlinks, keyword difficulty, ranking, broken links, etc.

    Pros

    • It’s one of the most extensive web crawlers among SEO tools.
    • Users can have recent and wide-ranking keyword alerts on their email regularly.
    • The platform offers access to the largest backlink database.
    • Ahrefs facilitates advanced filtering options throughout the platform.

    Cons

    • The platform doesn’t offer integration with Google Analytics and Search Console.
    • Ahrefs doesn’t offer any outreach tool.
    • Its web traffic statistics are not as robust as other similar tools.
    • Keyword suggestions provided by Ahrefs don’t have a relevancy score.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Lite $83 per month $99 per month
    Standard $166 per month $199 per month
    Advanced $333 per month $399 per month
    Enterprise $833 per month $999 per month

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    BuzzSumo

    Website Buzzsumo.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web
    Services Content curation & influencer marketing
    Buzzsumo - Best Content Marketing Tool
    Buzzsumo – Best Content Marketing Platform

    BuzzSumo is undoubtedly one of the best content marketing tools available, providing a wealth of features to enhance content strategies and drive optimal results. As a content marketing tool, BuzzSumo offers a diverse set of functionalities that cater to content creators and marketers. It facilitates content discovery by uncovering popular and trending content across various social media platforms, enabling users to gain insights into audience preferences.

    Moreover, BuzzSumo provides valuable content insights, allowing users to track their content’s social media engagement and optimize their strategies accordingly. With topic research tools, content alerts, and backlink analysis capabilities, BuzzSumo equips marketers with data-driven strategies to create compelling content, stay up-to-date with industry trends, and drive greater success in their content marketing endeavors.

    Features of BuzzSumo

    • BuzzSumo’s Discovery allows users to tap into viral stories, engaging topics, and real-time trends, generate content ideas, and access 8 billion articles worldwide.
    • Research tools can help users discover the most popular content in any niche, investigate content across social media platforms, and study shares, links, and trends.
    • With BuzzSumo’s Monitoring feature, marketers can track mentions, updates, and trends, create alerts for topics and keywords, and monitor competitor mentions and content.
    • BuzzSumo’s Chrome Extension lets users quickly analyze social engagements while browsing search engines and sites and examine competitor metrics within seconds.
    • Users can integrate and automate BuzzSumo with powerful APIs and create internal reporting tools, dashboards, and visualizations.
    • Influencer tools help marketers shortlist tastemakers and trend breakers by identifying influential authors, creators, and social media influencers.

    Pros

    • The platform stands out for its powerful content discovery features.
    • With BuzzSumo, marketers can gain insights into their competitor’s digital strategy.
    • BuzzSumo provides insights about different types of content, including web, social media, and video content.
    • This advanced tool allows PR professionals to discover popular influencers and emerging trends.

    Cons

    • It doesn’t cover all social media platforms, like Instagram, TikTok, and Snapchat.
    • The platform facilitates limited backlink metrics.
    • The platform’s user interface needs to be updated.
    • The topic explorer feature is not entirely accurate.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Basic $95 per month $119 per month
    Content Creation $199 per month $249 per month
    PR & Comms $199 per month $249 per month
    Suite $399 per month $499 per month
    Enterprise $999 per month $999 per month

    Evernote

    Website Evernote.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Create, capture & access everyday notes
    Evernote - Top Content Marketing Tool
    Evernote – Top Content Marketing Tool

    Evernote, renowned for its note-taking and productivity capabilities, proves to be an exceptional content marketing tool for businesses and content creators alike. Its versatility and seamless cross-device integration enable users to optimize content marketing strategies and streamline the content creation process. With Evernote, capturing and organizing content ideas becomes effortless, allowing users to jot down blog post concepts, draft outlines, and collate research findings systematically in one centralized location.

    As a comprehensive content repository, Evernote stores a vast collection of ideas, research, and notes, serving as a valuable resource for future content creation and ideation. Ultimately, Evernote emerges as an indispensable tool, streamlining content marketing workflows, fostering productivity, and empowering businesses to deliver more impactful and successful content campaigns.

    Features of Evernote

    • With the Sync and Organize feature, Evernote automatically saves notes online and syncs them to all user devices.
    • Web Clipper tool saves articles, web pages, PDFs, and screen capture directly to the platform.
    • With the Search feature, users can find words in handwritten notes, text in PDFs, presentations, images, or office documents, and narrow search results.
    • Evernote’s Templates feature saves users time with easy-to-install, customizable, and reusable note templates.
    • The platform’s Tasks feature enables users to create and manage to-dos in their notes.
    • Users can connect Evernote and Google Calendar to bring their schedules and notes together.

    Pros

    • It offers comprehensive formatting options from Bold, underline to Font, Checkbox, and more.
    • The platform allows users to organize their notes by hierarchy.
    • Evernote allows users to collaborate with others and share notes and notebooks.
    • Evernote offers affordable Basic, Premium, and Business plans.

    Cons

    • It offers limited features at a free plan.
    • The platform is not ideal for brief tasks or short notes.
    • Evernote lacks customization.
    • It doesn’t offer a read-only mode to prevent accidental changes in the content.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Free $0 per month $0 per month
    Personal $10.83 per month $14.99 per month
    Professional $14.17 per month $17.99 per month

    Google Analytics

    Website Analytics.google.com/analytics/web/
    Rating 4.7 out of 5
    Free Trial Completely Free
    Platforms supported Web, Android
    Services Understanding your audience and tracking site metrics
    Google Analytics – Top content marketing tool

    Google Analytics is a powerful and widely used content marketing tool that provides valuable insights into website performance, user behavior, and content effectiveness. As a content marketing tool, Google Analytics allows marketers to track key metrics such as website traffic, page views, bounce rates, and conversion rates. It helps content creators understand how users interact with their content, which pages are most engaging, and where improvements can be made to enhance user experience.

    Setting up a Google Analytics account and adding the tracking code to your website is all it takes to begin automatically monitoring your data. With Google Analytics, content marketers gain valuable insights into user behavior, enabling them to optimize their strategies and achieve greater success with their content marketing efforts.

    Features of Google Analytics

    Google Analytics Reporting feature allows marketers to understand marketing data better. It enables users to generate and share different types of reports across the company.

    • Visualization Features allow users to view all reports and metrics in charts, leading to quick data analysis.
    • With the Smart Goals feature, users can set specific goals and measure the progress concerning goals.
    • The platform’s Data Activation feature leverages various ML algorithms to run deep analytics on marketers’ marketing data.
    • Google Analytics offers robust integration solutions, including Google Ads, Search Ads, Google AdSense, Data Studio, Survey 360, and Google Search Console.
    • With the Keyword referrals feature, marketers can see what keywords people use to find business.

    Pros

    • The platform offers a freemium version, ‘Universal Analytics,’ for free.
    • It’s relatively simple to set up Google Analytics.
    • The platform provides default reports to provide a simple analysis of a website.
    • It allows users to manage analytics for multiple sites under one account.

    Cons

    • Learning and understanding the platform’s reports and metrics can take a long time.
    • The platform may do data sampling.
    • Google Analytics gives a limited number of hits per month.
    • It lacks customer support for the free version.

    Pricing Plan:

    Google Analytics is Free to use.

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    SEMrush

    Website Semrush.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web
    Services content marketing, competitor analysis, keyword research
    Semrush - Best Content Marketing Tool
    Semrush – Best Content Marketing Tool

    SEMrush is a comprehensive platform that facilitates the planning of a perfect content strategy. It gathers data from various sources and provides users with valuable insights into popular keywords. With SEMrush, marketers can stay updated on market trends, ensuring everyone is on the same page for effective content planning and execution.

    With SEMrush, users can conduct in-depth keyword research, identifying relevant and high-traffic keywords to target in their content, thereby improving its visibility in search engines and attracting more organic traffic. SEMrush’s content audit feature helps in evaluating existing content, identifying areas for improvement, and optimizing content for better engagement and search engine rankings.

    Features of SEMrush

    • With SEMrush’s Position Tracking feature, users can check out daily rankings of their sites, track keywords and domains, compare geographic locations, etc.
    • The On-Page SEO Checker tool provides users with keyword recommendations, backlink probability, ideas for on-page SEO optimization, target content length, and more.
    • SEMrush’s SEO Content Template generates a template while suggesting to users what to include based on target keyword analysis.
    • The Organic Traffic Insights tool provides users with a comprehensive dashboard that includes information like sessions, organic keyword volume, click-through rate, etc.
    • The Keyword Magic Tool helps marketers conduct keyword research by analyzing niche topics, tracking semantically related keywords, etc.
    • Keyword Gap Analysis is an excellent feature for thoroughly comparing keyword profiles of the top five competitors.

    Pros

    • The platform is excellent for intensive keyword research.
    • SEMrush provides detailed information about site visitors, including their age, gender, and location.
    • It allows users to identify spammy backlinks and other toxic elements.
    • It’s a one-stop solution for SEO, digital marketing, and business intelligence requirements.

    Cons

    • SEMrush doesn’t offer a user-friendly interface.
    • It allows only one user to log in to the platform simultaneously.
    • The platform provides inaccurate ad spend data.
    • It provides SEO and website data only to improve ranking in Google Search.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $108.33/month $129.95/month
    Guru $1208.33/month $249.95/month
    Business $416.66/month $499.95/month

    Google Docs

    Website www.google.com/docs/about
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Editing and collaborating with content writers
    Google Docs for Content Marketing
    Google Docs – Best Content Marketing Platform

    Google Docs are known to provide the user with the ability to edit, draft, and create documents either in the form of sheets, presentations, text documents, etc. As a cloud-based document editor, Google Docs allows multiple users to work on the same document simultaneously, enabling seamless collaboration among content creators, writers, and editors. The platform provides essential features like real-time editing, commenting, and version history, making it easy to track changes and incorporate feedback in the content creation process. Additionally, Google Docs offers a wide range of formatting and styling options, allowing content marketers to create visually appealing and well-structured content. By the use of Google Docs, one can imagine reducing the working time by taking help from the best-developed tool.

    Features of Google Docs

    • The platform’s Voice Typing feature allows users to dictate text into their document without touching the keyboard.
    • The More Fonts feature enables users to add more fonts if the default ones don’t suit their needs.
    • Google Docs Template features provide access to well-designed presentation, invoice, and resume templates, brochures, menus, schedules, questionnaires, and more.
    • The email Draft feature allows users to compose an email directly within the platform and send it to clients and customers via Gmail.
    • The Bookmarks feature helps users set references within the same or other documents to make it easier to find marked items.

    Pros

    • Google Docs is a free tool.
    • It facilitates a clean and simple interface, making the platform very easy to use.
    • With Google Docs, it’s easy to share and collaborate on documents with others.
    • It’s connected to Google Drive, meaning documents are automatically saved online.

    Cons

    • The platform doesn’t offer any dedicated desktop application.
    • With Google Docs being an online service, there are always security concerns.
    • The tool requires an internet connection to work.
    • Google Docs offer relatively limited templates.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Monthly Price
    Basic $6.00 per user per month
    Business $12.00 per user per month
    Enterprise $25.00 per user per month

    WordPress

    Website wordpress.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Publishing content, blogging, and creating websites
    Wordpress - content management system
    WordPress – Top Content Marketing Tools

    WordPress is a versatile and widely used platform for content marketing, providing a comprehensive content management system (CMS) that caters to the needs of content creators and marketers. With its user-friendly editor, content creation becomes seamless, allowing users to draft and format blog posts, articles, pages, and other content types without any technical expertise.

    WordPress’s inherent SEO-friendly nature empowers content marketers to optimize their content for search engines by incorporating meta tags, customizing URLs, and implementing SEO best practices. Moreover, WordPress’s scheduling feature allows for content publication in advance, ensuring a consistent content calendar to engage audiences regularly.

    Features of WordPress

    • With the Media Management feature, users can easily choose and upload images and videos.
    • WordPress Language allows users access to 70+ languages to create websites and blogs in multiple languages.
    • WordPress Themes allow marketers to use multiple inbuilt themes and upload their themes.
    • The platform facilitates the WordPress Comment tool to enable users to enhance the quality of their content with comments.
    • WordPress Plugins tool provides access to several plugins, including Yoast SEO Premium, WooCommerce Subscriptions, Sensei Pro, GiveWP, and more.
    • The Social Media Integration feature allows users to integrate the platform with their social networks seamlessly.

    Pros

    • WordPress offers the flexibility of creating any type of blog or website.
    • It’s a simple platform for users to get online and publish quickly.
    • The platform facilitates a user-friendly interface, enabling users to install and set up WordPress sites easily.
    • It is an SEO-friendly platform.

    Cons

    • Users can add additional features to their website only by accessing WordPress plugins.
    • It is a slow platform due to the added plugins, codebases, and oversaturated databases.
    • The platform offers limited SEO optimizing features.
    • A website created on WordPress can go down without notice.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price
    Free ₹0 per month
    Personal ₹160 per month
    Premium ₹280 per month
    Business ₹640 per month
    Commerce ₹1152 per month
    Enterprise Starts at US$25,000 yearly

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    Canva

    Website www.canva.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Graphic design & video editing
    Canva for content marketing
    Canva – Best Content Marketing Tools

    Canva empowers users to create visually appealing and professional-quality graphics, images, and designs for their content marketing campaigns. With an extensive library of templates, fonts, and design elements, Canva makes it easy for content creators to craft eye-catching visuals to complement their written content. From social media graphics to infographics and blog post images, Canva offers a wide range of customization options, making it an excellent choice for enhancing the visual appeal and engagement of content. Additionally, Canva’s collaborative features allow team members to work together seamlessly, streamlining content creation and design processes.

    Features of Canva

    • With the Video Background Remover feature, users can remove the background of any video in a single click.
    • Its Premium Video feature allows users to create, edit, and save premium videos for any platform.
    • The Premium Content feature provides users access to the platform’s entire photo, video, element, and audio library.
    • Instant Animation is an excellent tool for users to animate graphics and watch their designs come alive.
    • Canvas Templates feature help users browse through a wide range of free templates and create and customize different designs.
    • Users can use the Add Text To Photo online tool to add text to their images and tell their stories.

    Pros

    • The platform enables a non-designer to become a proficient designer.
    • It’s a very simple-to-use and user-friendly tool.
    • Canva is a budget-friendly platform.
    • Users can alter the templates to customize them.

    Cons

    • It offers limited templates and export settings.
    • The platform can’t download the ‘raw’ file to the user’s computer.
    • The free version of Canva offers limited features.
    • Users find it difficult to move from one design to another.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free ₹0
    Canva Pro $12.95 per month
    Canva Enterprise Custom pricing

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    Grammarly

    Website www.grammarly.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Proofreader, plagiarism checker & tone detection solution
    Grammarly For Content Marketing
    Grammarly For Content Marketing – Best Content Marketing Tools

    Grammarly is an invaluable content marketing tool that enhances the quality and effectiveness of written content. As a powerful writing assistant, Grammarly helps content creators to produce error-free and polished content by identifying and correcting spelling mistakes, grammar errors, punctuation issues, and writing style inconsistencies. With its user-friendly interface, Grammarly seamlessly integrates with various writing platforms, including web browsers and word processing software, providing real-time suggestions and feedback to improve content clarity and readability.

    Whether crafting blog posts, articles, social media content, or email campaigns, Grammarly is an essential companion for content marketers to elevate the quality of their written content and create a lasting impression on their audience.

    Features

    • The grammar and Punctuation feature detects grammatical mistakes, punctuation errors, fragmented sentences, comma splices, etc., in the user’s content.
    • The Spell Check feature is ideal for detecting spelling errors in the content.
    • The platform’s Plagiarism feature allows users to scan their documents for any potentially copied content.
    • The Writing Style feature of Grammarly acts as the user’s human mentor by suggesting tips, advice, and suggestions to improve his writing style.
    • The Readability Reports tool determines the ideal age group for content and flags readability issues based on word count, reading time, character count, and speaking time.
    • GrammarlyGo works as a conversational chatbot. It can provide information, rewrite parts of a user’s writing, and provide editing suggestions.

    Pros

    • Grammarly provides real-time checking.
    • It works in most browsers, email, and social media.
    • The platform has a user-friendly interface.
    • Grammarly gives users suggestions to improve their writing style.

    Cons

    • The platform doesn’t catch all mistakes.
    • The suggestion provided by Grammarly is not always 100% correct.
    • It doesn’t work with Google Docs.
    • Grammarly doesn’t allow offline editing.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free $0
    Premium Starting at $29.95/user/month
    Business Starting at $15.00/user/month

    Trello

    Website www.trello.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Project management, task tracking, team collaboration
    Trello – Best Tool for Content Marketing

    Trello makes managing content marketing projects simple and clear. With its Kanban boards and cards, you can easily track tasks, timelines, and team responsibilities. Everyone can see what’s done, what’s in progress, and what’s left to do at a glance.

    GetResponse is a powerful but easy-to-use marketing automation tool. It’s like having a full email team on your side, you can create funnels, follow-up emails, landing pages, and more, all on autopilot while staying connected with your audience.

    As your content marketing toolkit grows, it’s important to review the tools you already use. Some may no longer serve you well, and new, better tools could help you get more value from your efforts.

    Features

    • Kanban boards and cards for task management
    • Assign tasks to team members
    • Track project progress visually
    • Due dates, checklists, and attachments
    • Integrates with many apps (Slack, Google Drive, etc.)

    Pros

    • Easy to use and intuitive
    • Great for team collaboration
    • Flexible for different project types
    • Real-time updates for everyone

    Cons

    • Limited features in the free plan
    • It can get cluttered with large projects
    • Not ideal for complex project tracking without add-ons

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free $0
    Standard $5/user/month (billed annually)
    Premium $10/user/month (billed annually)
    Enterprise Custom pricing based on team size

    Conclusion

    In conclusion, the array of content marketing tools available today offers immense potential for streamlining and optimizing marketing efforts. With the right combination of these powerful tools, businesses can create compelling content, improve SEO, boost engagement, and effectively connect with their target audience. Embracing these content marketing tools opens up endless possibilities for businesses to stay competitive, drive growth, and achieve remarkable results in their marketing endeavors. So, leverage these tools wisely to unleash the true potential of content marketing and propel your business towards success.

    FAQs

    What is content marketing?

    Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action and building brand loyalty.

    What is the best form of content marketing?

    The best form of content marketing is creating high-quality, valuable, and relevant content that resonates with the target audience and addresses their needs and interests effectively. It involves utilizing various content formats, such as blog posts, videos, infographics, and social media content.

    What is a content marketing toolkit?

    A content marketing toolkit is a collection of various tools, software, and resources that content marketers use to plan, create, optimize, and distribute content effectively, enhancing their content marketing strategies and achieving marketing objectives.

    How does content marketing help businesses?

    Content marketing helps businesses by increasing brand awareness, attracting and engaging target audiences, building authority and credibility, and ultimately driving lead generation, customer acquisition, and long-term customer loyalty.

    What are the 5 types of content?

    To create engaging content, focus on understanding your target audience’s needs and interests, use captivating headlines and visuals, and incorporate storytelling techniques to make the content relatable and compelling.

    What are content marketing tools?

    Content marketing tools are software or platforms that help create, manage, optimize, and share content to attract and engage an audience.

  • Essential Toolkit for Agency Owners: The Must-Have Agency Tools for Success

    The software has made work easier and improved the efficiency of a business with innovative and useful features. Today, companies and agencies are using numerous tools to reduce the workload of an employee significantly and make the day-to-day task much easier.

    The need for tools for different agencies may be different in some cases, but there are some tools that are valued for money by every agency owner. These tools hold the capability to fuel your business and increase its growth in a significant manner.

    As an agency owner, you must consider using these tools to improve your productivity. So without further Ado, here is the list of tools every agency owner needs to use.

    Tools for Content Editing and Writing
    Tools for Research
    Tools for Designing
    Tools for Lead Generation
    Tools for Marketing and Advertising
    Tools for Communication

    Tools for Content Editing and Writing

    Using tools for the purpose of content editing and writing provides the user with a number of advantages. They allow the user to manage their work with more efficiency and less fizz. Given below is the list of some top good quality content editing and writing tools.

    Google Docs

    Rating 4.7
    Pricing Free
    Website www.docs.google.com

    Google Docs - A Must Have Tool for Agency
    Google Docs – A Must-Have Tool for Agency

    Google docs is a popular and powerful writing tool that is widely used by people for writing and collaboration. The most significant use of Google docs is to work in collaboration with your team on a project. This tool will help you with all your writing work and at the same time you can keep an eye on the progress of the project.

    Since it is a cloud-based platform, you can easily access it from anywhere, anytime, and continue your work with convenience. The most useful feature is that you can control access to docs based on the roles you assign to your team. There are a lot more features to explore that will help you with your writing. So try this free tool and supercharge your business.

    Grammarly

    Rating 4.5
    Pricing Free
    Website www.grammarly.com

    Grammarly - A Must-Have Tool for Agency
    Grammarly – A Must-Have Tool for Agency

    Grammarly is a writing enhancement tool that helps users improve their writing by identifying grammar, spelling, and punctuation errors, as well as providing suggestions for improving sentence structure and word choice. This tool will help your agency to build reports and letters with no grammatical errors.

    The smart AI of this tool is capable of detecting spelling mistakes in real-time and also suggests words based on the context of the sentence. It comes with a web-based application, but you can also use their chrome extension and keyboard to use this tool everywhere you are writing. If you are chatting with your colleagues or clients, this tool makes sure you don’t make any grammatical errors.

    Hemmingway

    Rating 4.4
    Pricing Free
    Website www.hemingwayapp.com

    Hemmingway - A Must-Have Tool for Agency
    Hemmingway – A Must-Have Tool for Agency

    Readability is an important aspect of writing that makes the audience engaged with content without confusing them with complex sentences and words. Here comes the role of Hemmingway, it is a writing tool that helps writers to improve the readability and clarity of their writing. It highlights complex sentences and suggests ways to simplify them, as well as identifying passive voice and overused phrases.

    In your agency, this tool will help you to increase the readability of the sentences. It provides a readability score that helps you to gauge your overall reading experience. On top of that, it provides suggestions to improve the sentence. This tool will empower your business to create easy-to-read and understand emails, reports, and other business documents.

    Evernote

    Rating 4.4
    Pricing Free and Paid Plans are Available
    Website www.evernote.com

    Evernote - A Must-Have Tool for Agency
    Evernote – A Must-Have Tool for Agency

    Evernote is a note-taking tool that allows users to take notes, organize them and store them on the cloud for easy accessibility. Ideas are something that comes anytime, anywhere, so it’s always better to write that idea somewhere before you forget. Here Evernote comes into the picture, it helps you to take notes in a visual format including text, images, videos, and screenshots.

    No matter which device you’re using, it automatically syncs everything in real-time so that you can take notes anytime. This will help you to take notes of important information while you’re in a meeting with a client. Also, you can use the Evernote tool to share your ideas with your team and collaborate on projects.

    Tools for Research

    Each website or blog is in need of proper research and then applied to it to increase its lead generation. There is a number of tools and software made available in the market to consider from. Given below is a list of some well-known research tools.

    UberSuggest

    Rating 4.4
    Pricing Free and Paid Plans starting from $12 per month
    Website www.neilpatel.com/ubersuggest/

    Ubersuggest - A Must-Have Tool for Agency
    Ubersuggest – A Must-Have Tool for Agency

    Ubersuggest is a keyword research tool that helps users generate ideas for content marketing and SEO. As a user, you need to enter a keyword or phrase that you want to research. It will provide a list of related keyword suggestions along with the data such as search volume, competition level, cost-per-click (CPC), and more.

    This insightful data will help you to create better ad campaigns. you can easily narrow down your target audience by focusing your campaign on a specific keyword. Along with this, you can also use this tool to find out your next blog idea by having accurate data on competition on the keyword. In this way, you can easily find keywords with high search volume and low competition.

    Ahrefs

    Rating 4.6
    Pricing Free
    Website www.ahrefs.com

    Ahrefs - A Must-Have Tool for Agency
    Ahrefs – A Must-Have Tool for Agency

    Ahrefs is a popular tool used by digital marketers and SEO professionals to track their website’s performance and research their competitors. It offers a wide range of features that allow users to analyze and optimize their website’s performance. Some of the key features of Ahrefs include keyword research, backlink analysis, content analysis, and competitor analysis.

    In the year 2020, it launched its webmaster tool to help its users optimize their content more easily and efficiently. Their crawler of Ahrefs crawls up to 8 billion web pages every day, which is almost one-third of what google crawls. This makes it the 5th active crawler across the internet.

    Its Backlink analysis allows you to track the number of links pointing to your website. Content analysis allows you to track the performance of the website. Competitor analysis allows you to track the performance of your competitors.

    There are other features also including site explorer, site audit, content explorer, and rank tracker. You can explore all these features using Ahrefs and make your SEO strategy.

    BuzzSumo

    Rating 4.5
    Pricing Has a 30 days free trial with its price starting from $119 per month
    Website www.buzzsumo.com

    BuzzSumo - A Must-Have Tool for Agency
    BuzzSumo – A Must-Have Tool for Agency

    Buzzsumo is a tool that offers a wealth of data and insights for content marketers and social media managers. Its ability to track and analyze social shares, monitor competitors, and stay up-to-date on industry news and trends make it a valuable asset for any brand looking to improve its content marketing strategy.

    It helps you to analyze the performance of content across various social media platforms and provides insights on which topics and formats are resonating with audiences. BuzzSumo also provides data on the most popular and viral content in a given topic or industry.

    This allows marketers to identify trends and create content that aligns with current audience interests. This can also provide valuable insights into what is working for other brands in the same industry.

    Google Keyword Planner

    Rating 4.8
    Pricing Free
    Website www.ads.google.com

    Google Keyword Planner - A Must-Have Tool for Agency
    Google Keyword Planner – A Must-Have Tool for Agency

    Google Keyword Planner is a free tool provided by Google to help you research and plan your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It helps you to research keywords, view search volume data, and analyze the competition for specific keywords. You can also see estimated search volume, competition, and suggested bids for advertising on Google Ads.

    It provides the ability to find new keywords related to a specific topic, the ability to see historical data on keyword performance, and the ability to create a list of keywords to target in a campaign.

    You can use this tool to identify keywords with higher search volume and lower competition. By understanding the estimated search volume and suggested bids for keywords, you can create more effective ad campaigns on Google Ads.

    Tools for Designing

    Designing is very a important part of each agency. Be it their websites or their logo, both need to be designed properly for a good impression on the opponent. Let’s take a look at some of the well-known designFigma tools.

    Canva

    Rating 4.7
    Pricing Free
    Website www.canva.com

    Canva - A Must-Have Tool for Agency
    Canva – A Must-Have Tool for Agency

    Canva is a revolutionary design tool that has taken the world of graphic design by storm. With its user-friendly interface and intuitive drag-and-drop functionality, it empowers users of all skill levels to create stunning designs with ease.

    Whether you’re a professional designer or a complete novice, Canva makes it possible to create beautiful and engaging graphics, social media posts, brochures, posters, and more.

    With a vast library of templates, images, and icons to choose from, you’ll never run out of inspiration or ideas. Canva has everything you need to elevate your brand and stand out from the crowd.

    Its key features include a drag-and-drop interface, a massive library of templates and graphics, and intuitive editing tools that make it easy for anyone to create professional-looking designs. With Canva, you’ll be able to create designs that are not only beautiful but also effective in communicating your message.

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    Figma

    Rating 4.7
    Pricing Free
    Website www.figma.com

    Figma - A Must-Have Tool for Agency
    Figma – A Must-Have Tool for Agency

    Figma is a web-based design tool that allows you to create, edit, and collaborate on designs with team members in real-time. With Figma, you can say goodbye to the days of sending back-and-forth design files, wondering if the latest version is the correct one. With Figma, everyone is always working on the latest version.

    With Figma, you can design anything from simple wireframes to complex interfaces, all in one place. It’s a tool that seamlessly integrates with the modern design workflow and allows you to work on projects from anywhere, with anyone. The best part? It’s all done in real-time, meaning you can see the changes your team members make as they happen.

    Photoshop & Illustrator

    Rating 4.6
    Pricing Has a free trial period of 7 days and paid plan starts from $20.99 per month
    Website www.adobe.com

    Adobe Illustrator - A Must-Have Tool for Agency
    Adobe Illustrator – A Must-Have Tool for Agency

    Photoshop and Illustrator are like a dynamic duo, each with their own special powers. Photoshop, the photo wizard, can work magic on images, making them look brighter, clearer, and more captivating. With its advanced editing tools, Photoshop can remove blemishes, adjust lighting and color, and even create stunning digital art.

    Illustrator, the vector master, can create crisp and clean graphics with precision. Its vector-based tools allow for easy scalability and make it perfect for creating logos, infographics, and illustrations.

    Together, these two programs are a force to be reckoned with in the world of digital design. With their powerful capabilities, they can bring any design idea to life, making it possible to create truly unique and captivating visual content.

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    Tools for Lead Generation

    In the market, there are several tools developed and made available on the web to take help from. Given below is the list of such tools to help agency owners in their work.

    ConvertKit

    Rating 4.4
    Pricing Has a free plan and paid plan starts from $9 per month
    Website www.convertkit.com

    ConvertKit - A Must-Have Tool for Agency
    ConvertKit – A Must-Have Tool for Agency

    Convertkit is a revolutionary email marketing tool. It’s a powerhouse of automation and segmentation that’s designed to help you grow your audience and increase conversions.

    Its unique approach to email marketing allows you to create custom forms and landing pages, segment your audience based on subscriber behavior, and automate your campaigns with powerful triggers and actions.

    It offers powerful features such as forms and landing pages, visual automation, and integrations with popular platforms like WordPress and Shopify. Whether you’re a blogger, podcaster, or online course creator, Convertkit has everything you need to take your email marketing to the next level.

    Calendly

    Rating 4.7
    Pricing Has a free basic plan and paid plan starts from $8 per month
    Website www.calendly.com

    Calendly - A Must-Have Tool for Agency
    Calendly – A Must-Have Tool for Agency

    Calendly is the ultimate time-saving tool for anyone looking to streamline their scheduling process. With its sleek and user-friendly interface, it allows you to easily schedule meetings, appointments, and events with just a few clicks. Whether you’re a busy professional or a small business owner, Calendly makes it simple to coordinate with clients, colleagues, and partners.

    Its key features include the ability to set the availability, invite others to schedule with you, and integrate with your calendar to avoid double bookings. Plus, with options for recurring events, team schedules, and automatic reminders, Calendly takes the hassle out of scheduling and keeps you organized and on track.

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    G suite

    Rating 4.6
    Pricing Has a free trial for 14 days and the paid plans starts from $2 per month.
    Website www.workspace.google.com

    G Suite - A Must-Have Tool for Agency
    G Suite – A Must-Have Tool for Agency

    G Suite is a powerful suite of tools that can help you to work smarter, not harder. Developed by Google, G Suite includes a suite of applications such as Gmail, Google Drive, Google Calendar, Google Docs, and more. All of these are designed to make collaboration and communication within a team seamless and efficient.

    It is designed with security in mind, ensuring that all of your data is safe and secure. It offers robust security features such as two-factor authentication, encryption, and backup options that keep your data safe and secure.

    With G Suite, you can access your files from anywhere, collaborate on documents in real-time, schedule meetings with ease, and keep all your communication in one place.

    Tools for Marketing and Advertising

    Marketing and advertising form an integral part of any successful business. Check below the list of some popular marketing and advertising platforms that can be used by any agency owner.

    Rating 4.3
    Pricing Has a free signup process but charges when coordination starts
    Website www.ads.google.com

    Google Ads - A Must-Have Tool for Agency
    Google Ads – A Must-Have Tool for Agency

    Google Ads is a powerful advertising platform that uses the vast reach of the internet to connect businesses with potential customers in a targeted and effective way. With Google Ads, you can create ads that appear on Google search results, on websites and apps that partner with Google, and even on YouTube videos.

    The platform also offers a variety of ad formats, such as text ads, display ads, and video ads, so you can choose the one that best suits your needs. But what truly sets Google Ads apart is its ability to target specific demographics, interests, and behaviors.

    This makes it a highly effective tool for reaching the right people at the right time. And behind this amazing tool, is the tech giant Google, constantly updating and improving the platform to meet the ever-evolving needs of businesses and consumers.

    Facebook Ads

    Rating 4.5
    Pricing Has a free plan as well as paid plans
    Website www.facebook.com

    Facebook Ads - A Must-Have Tool for Agency
    Facebook Ads – A Must-Have Tool for Agency

    Facebook ads is an advertising platform by Facebook that helps to create and manage ads on Facebook platforms. It allows you to target specific demographics, interests, and behaviors to ensure your message reaches the right people.

    But it’s not just about targeting, Facebook ads also offer a plethora of ad formats, including video, carousel, and even augmented reality options. This makes the advertising experience truly dynamic and interactive.

    Don’t forget about Instagram ads, which seamlessly integrate into the Facebook Ads Manager and allow you to reach the visually-driven Instagram audience with the same precision and creative options.

    With features such as targeting options, budget flexibility, and detailed analytics, Facebook Ads allows you to create highly targeted and effective campaigns that drive results.

    Tools for Communication

    Communication is the key to understanding. Having a subtle understanding between an agency owner and the customer is very important in order to have a healthy business. Given below are some of the most commonly used communication tools that can help an agency owner to communicate effectively with their customers.

    Gmail and Meet

    Rating 4.5 (Meet)
    4.8 (Gmail)
    Pricing Free
    Website www.meet.google.com
    mail.google.com/mail/

    Gmail - A Must-Have Tool for Agency
    Gmail – A Must-Have Tool for Agency

    Gmail and Meet are two powerful tools offered by Google that allow for seamless communication and collaboration. Meet is a video conferencing platform that allows users to connect with others from anywhere in the world in real-time. Gmail, on the other hand, is an email service that allows users to easily send and receive messages, organize their inboxes, and search through their emails.

    One unique way to utilize these two tools together is to schedule a Meet video call directly from within a Gmail email thread. This allows for easy coordination and scheduling of meetings without the need to switch between multiple platforms.

    Additionally, both Gmail and Meet offer a variety of features such as screen sharing, recording, and integration with other Google apps. These features make it easy for you to stay connected and collaborate effectively, whether you are working remotely or in the office.

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    Slack

    Rating 4.5
    Pricing Slack has a free plan ad different customized pricing plans
    Website www.slack.com

    Slack - A Must-Have Tool for Agency
    Slack – A Must-Have Tool for Agency

    Slack is more than just a messaging app, it’s a portal to productivity. Imagine a virtual office where you can chat with colleagues, share files, schedule meetings, and even integrate with other tools you use every day. Slack simplifies communication and streamlines tasks, making it easy to stay on top of projects and collaborate with team members.

    With features like group channels, direct messaging, and file sharing, Slack allows you to organize conversations and share information seamlessly. Plus, with the ability to integrate with other apps like Google Drive, Trello, and Zoom, Slack becomes a one-stop shop for all your team’s needs. In short, Slack is the ultimate tool for efficient and organized teamwork.

    Zoom

    Rating 4.5
    Pricing Free
    Website www.zoom.us

    Zoom - A Must-Have Tool for Agency
    Zoom – A Must-Have Tool for Agency

    Zoom is a video conferencing tool that helps in connecting people from all corners of the world with just a click. It’s a bridge between distance and proximity, that allows for seamless communication and collaboration.

    With its easy-to-use interface, Zoom makes it simple to schedule, join and manage meetings. Its screen-sharing and recording capabilities allow you to collaborate and share documents in real-time.

    Zoom’s waiting room feature ensures that only authorized participants can join your meeting, keeping it secure and confidential. Its breakout rooms feature allows you to divide your meeting into smaller groups, making it perfect for team building and problem-solving. Zoom is more than just a video conferencing tool, it’s a bridge that connects you to the world.

    WhatsApp

    Rating 4.5
    Pricing Free
    Website www.apps.apple.com

    WhatsApp - A Must-Have Tool for Agency
    WhatsApp – A Must-Have Tool for Agency

    WhatsApp is a versatile and user-friendly messaging platform that can be used in business communication in a unique way. One of the key features that set WhatsApp apart from other messaging platforms is its ability to create group chats.

    This allows multiple members of a team to communicate with each other in real-time. This makes it easier to collaborate on projects and share information. Another useful feature is the ability to share documents, images, and videos, which can be a great way to share important information with team members or clients.

    WhatsApp provides end-to-end encryption, which ensures that all conversations are secure and private. With its combination of group chats, file sharing, and security features, WhatsApp is an ideal tool for businesses looking to improve their communication and collaboration.

    Conclusion

    As an agency owner, it is essential to have a set of tools that will help you run your business efficiently and effectively. The tools listed above are all crucial for managing clients, tracking progress, and analyzing data.

    By utilizing these tools, you can streamline your operations, improve communication with clients, and make data-driven decisions to grow your business. Investing in these tools will ultimately save time and money in the long run.‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌

    FAQs

    What is the best tool to advertise your business?

    Some of the best tools to advertise a business are HubSpot, SEMrush, Hotjar, Canva, etc.

    What is an agency tool?

    The tools that provide a helping hand in the management of an agency or its working process are considered agency tools.

    What is a powerful tool of advertising?

    Undoubtedly, Social media is one of the most powerful tools for advertising.

    Which automation tool is best in the market?

    Some of the best marketing automation tools are Marketo, HubSpot, Customer.io, etc.

  • Evernote – Organize Your Tasks And To-Do Lists Effectively

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Task management is the process of overseeing a task’s complete life cycle, from planning to tracking to execution. It assists teams in keeping track of activities from the start, defining deadlines, prioritizing projects, and assigning them to the appropriate individuals. It guarantees that projects are finished on schedule and on budget.

    Evernote is task management, note-taking, organization, and archiving application. Evernote Corporation, based in Redwood City, California, is the company behind it. In this post, you will learn more about the Evernote corporate profile.  

    Evernote – Company Highlights

    Startup Name Evernote
    Developer Evernote Corporation.
    Headquarters Redwood City, California
    Industry SaaS, Software
    Founded Feb 29, 2000
    Founders Phil Libin, Stepan Pachikov
    CEO Ian Small
    Area Served Worldwide
    Website www.evernote.com

    Evernote – About and How it Works?
    Evernote – Recent News
    Evernote – Founder and History
    Evernote – Logo and its Meaning
    Evernote – Mission
    Evernote – Business Model
    Evernote – Revenue and Growth
    Evernote – Funding and Investors
    Evernote – Acquisitions
    Evernote – Partnerships
    Evernote – Competitors
    Evernote – Challenges Faced
    Evernote – Future Plans
    Evernote – FAQs
    Evernote – Conclusion

    Evernote – About and How it Works?

    Evernote is a software and service business that allows users to take, organize, and locate information on a variety of platforms. The firm creates software and tools that shape the way people and teams operate.

    Document scanning and searching, note templates, task listing, and archiving are all services provided by the company. Users from all across the world use Evernote.

    People may make notes using text, sketches, pictures, music, or stored online information in the application. Notebooks hold notes, which may be categorized, annotated, altered, searched, attached to, and downloaded.

    Evernote is cross-platform, for Android, iOS, macOS, and Microsoft Windows. It is free to use with monthly usage limits and offers paid plans for expanded or lifted limits.

    Evernote 10 is a major overhaul of the desktop client. When it was first published, it deleted nearly all preferences and therefore the ability to tailor the program to the needs of the user. This includes the option to modify global (system-wide) shortcuts, which posed significant issues for users who did not speak English. In late 2020, it was announced in the Evernote discussion thread that upgrades to v10 will be released to fix the issues—v10.5.7 had solved some, but not all of the issues—with advice that customers revert to an older version.

    Evernote – Recent News

    As of July 2021, Evernote has unveiled new pricing and functionality options. Many of the app’s latest updates — some of which were implemented earlier this year and others which are brand-new — are really pretty excellent, offering additional functionality while attempting to address the notion that the app has become too top-heavy.

    A new configurable and beautiful homepage includes a scratch pad, pinned notes or notebooks, the new task listing, and a calendar, as well as a fast glimpse of your most recent notes. You may easily link notes with dates on your Google Calendar using the calendar.

    Evernote – Founder and History

    Stepan Pachikov | Founder, Evernote

    EverNote Corporation (‘EverNote’ stylized with a capital ‘N’ by then) began marketing software for Windows desktop PCs, Tablet PCs, and handheld devices after being founded in 2000 by Stepan Pachikov, a Russian-American computer entrepreneur of Azerbaijani descent. EverNote Corporation (‘EverNote’ stylized with a capital ‘N’ by then) started marketing handwriting recognition software ritePen and notetaking and web clipping application EverNote

    Starting with Evernote (now with lower-case ‘n’) 3.0 in 2008, the business moved its attention to the Web, cellphones, and the Apple Mac under the leadership of new CEO Phil Libin. The Evernote Web service launched into open beta on June 24, 2008, and reached 11 million users in July 2011.

    In October 2010, DoCoMo Capital, Morgenthaler Ventures, and Sequoia Capital joined a $20 million investment round lead by DoCoMo Capital. Since then, the business has secured another $50 million from Sequoia Capital and Morgenthaler Ventures, as well as another $70 million from Meritech Capital and CBC Capital. Evernote secured an additional $85 million in financing on November 30, 2012, headed by AGC Equity Partners/m8 Capital and Valiant Capital Partners. Evernote received an extra $20 million in investment from Nikkei, Inc. on November 9, 2014.

    Evernote – Logo and its Meaning

    Evernote Logo

    The app’s main function is to save and recall the notes you make, which is why the Elephant symbol was chosen because elephants have a remarkable capacity to remember things. “An elephant never forgets,” as they say.

    Evernote – Mission

    Evernote’s mission is to help individuals and groups to remember everything, turn ideas into action, and work effortlessly together.

    Evernote – Business Model

    The firm operates on a freemium model, which allows customers to check out the basic product for free before upgrading to the premium service if they become addicted. It’s a strong motivator to create the most appealing, competitive, and addicting product possible.

    Evernote’s business approach also prioritizes one crucial concept: they are authentic to themselves. The software was released barely a year after Facebook was first made available to the entire public when social media was still seen as the only kid of the day. Evernote understood that the only way for their program to become as beneficial as possible was for users to interact with it socially.

    Evernote – Revenue and Growth

    Evernote’s 75 million users and $1 billion value demonstrate that they’ve figured out how to expand in their own way. So, what exactly is it? How did they get the first 100,000 people to sign up?

    Evernote CEO Phil Libin does not consider his company to be only a multi-platform post-it note storage software. Rather, he refers to the business as your “intellectual brain” and “the truth about how you live your life, your memories’ experience, what they mean to you, and how you may utilize them to make yourself more productive and happy. We put a lot of emphasis on creating a great user experience.”

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    Evernote – Funding and Investors

    Date Round Amount Lead Investors
    Nov 9, 2014 Series E $20M Kortschak Investments, L.P., Nikkei Inc
    Dec 1, 2013 Venture Round – –
    Nov 30, 2012 Secondary Market $85M m8 Capital
    May 3, 2012 Series D $70M CBC Capital, Meritech Capital Partners
    Jan 1, 2012 Venture Round – –
    Jul 13, 2011 Venture Round $50M Sequoia Capital
    Oct 19, 2010 Series C $20M Sequoia Capital
    Nov 15, 2009 Series B $10M Morgenthaler Ventures, Sequoia Capital
    Sep 9, 2009 Series A $26M DoCoMo Capital
    Sep 1, 2007 Angel Round $3M –

    Evernote – Acquisitions

    Acquiree Name Date Amount About Acquiree
    Penultimate May 7, 2012 – Penultimate is a handwriting and sketching app for the iPad that enables users to take notes, replacing the pen with touch-based technology.
    MindsMomentum Jan 25, 2012 – MindsMomentum was an art firm that decided to dedicate their creativity to conjure iPhone Apps.
    Notablemeals Sep 1, 2011 – Notablemeals was an app that allowed users to create entries to log their favorite meals, attach images and audio to their entries
    Skitch Aug 18, 2011 – Skitch is a free app that helps users communicate visually with friends, co-workers and other contacts.
    Readable Aug 1, 2011 – Readable is an application that helps you read more of the web. It reformats text — on any website — according to your exact

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    Evernote – Partnerships

    • Blinkist – The service that summarises books Members of Blinkist can sync their marked text sections to Evernote. This occurs in each book’s notes, which include the title of the book as the note title.
    • Deutsche Telekom – Evernote and Deutsche Telekom established collaboration on March 25, 2013, to give one year of free Evernote Premium access to German customers. The collaboration was expanded to include more European markets in January 2014.
    • Moleskine –Moleskine and Evernote collaborated in August 2012 to create a digital-friendly notebook with specifically designed pages and stickers for smartphone synchronization.
    • Samsung – A complimentary one-year membership to Evernote Premium was offered with every Samsung Galaxy Note 3 phablets.
    • Telefónica Digital – Telefónica Digital and Evernote announced a worldwide cooperation deal on August 13, 2013, providing Brazilian consumers free access to Evernote Premium for a year, according to The New York Times. Telefónica subscribers in Costa Rica, Guatemala, Panama, the United Kingdom, and Spain were also offered the incentive as part of this worldwide arrangement.

    Evernote – Competitors

    Top competitors of Evernote are :

    Evernote – Challenges Faced

    “Silicon Valley is addicted to momentum,” Evernote CEO Ian Small said, by way of explaining how his company had come to be, as he put it, stuck. “And to have momentum, you need to keep shipping things, and to keep shipping things, you need to keep pushing problems sometimes into the corner and look the other way. And eventually, the problem gets bigger than the room that you’re in.”

    Evernote had five separate applications, each with its own set of functionality, design touches, and technological difficulties, in the beginning, each was managed by five different teams for five different platforms.

    Evernote is a household name on the inside, but they still don’t have a say in what their customers actually want. And, even though a great freemium procurement strategy has acquired 225 million consumers for them, they aren’t taking advantage of that base at all.

    Trying to please everyone resulted in stagnation and a lack of concentration, making it increasingly difficult to compete when new services entered the market.

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    Evernote – Future Plans

    None of us are happy to enter 2020 still asking you to be patient. But the good news is that we’ve now got ourselves (and you!) onto the launching pad.

    Along with the ongoing re-architecture and data migration they’ve been doing in the cloud, the re-engineered web client (in limited release), new mobile clients (in first preview), and (as yet unreleased) new clients for Windows, Mac, and (yes!) Linux will set Evernote up to innovate and ship with quality at a pace we haven’t seen in a long time.

    What’s more, the “finish line” for repairing the fundamentals isn’t actually a finish line at all. It’s the start of a new race: the race to bring Evernote to a whole new level of innovation and development. Evernote has already begun running that race in some quiet parts of the firm, and the team is excited to share their progress with the rest of the world when the time comes.

    Evernote – FAQs

    What does Evernote do?

    Evernote is a task-management, note-taking, organization, and archiving software.

    Who Founded Evernote?

    Stepan Pachikov, a Russian-American computer entrepreneur of Azerbaijani ancestry, developed Evernote in 2000.

    How does Evernote make money?

    The firm operates on a freemium model, which allows customers to check out the basic product for free before upgrading to the premium service if they become addicted.

    Is Evernote for free?

    Evernote’s basic edition is free, but it restricts you to 60MB of new notes per month, only allows you to sync between two devices, and lacks advanced capabilities.

    Can I trust Evernote?

    Users entrust Evernote with billions of notes, projects, and ideas. That confidence is predicated on our ability to keep that information private and secure.

    Can you use Evernote offline?

    When you have an internet connection, Evernote will sync all of your notes and notebooks across all of your devices.

    Evernote – Conclusion

    Evernote offers a variety of services. It has everything you’ll need to keep your life in order, including excellent note-taking, project planning, and quick access to what you need when you need it. It was created to solve a rising challenge that technology has aided in the creation of, such as how to prosper in a world where the amount and velocity of information are continually expanding.

    People nowadays are inundated with information and more concerned about how to use it. Evernote assists people in focusing on what matters most to achieve progress. Different viewpoints, the business argues, lead to greater ideas. Evernote is always trying to build a more trusting and collaborative atmosphere within the firm, one in which all workers can be their true selves.