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Tag: event industry

  • How To Run A Succesful Sales Event?- A Complete Guide With Case Study

    It’s difficult to dismiss the value of sales events, no matter what sector you’re in or what niche you’re in. Knowing how to manage a sales event benefits businesses in various ways, including brand expansion, increased consumer numbers, and more sales.

    Running a successful sales event, on the other hand, isn’t as easy as putting on a discount and calling it a day. There are numerous ways to execute a successful sales event—and even more ways to fail.

    WIDGET: leadform | CAMPAIGN: undefined

    Things to Remember Before You Market Your Sales Event
    How to Run a Succesful Sales Event?
    Comparative Study of a Sales Event Case Study

    Things to Remember Before You Market Your Sales Event

    Not every sale necessitates the addition of frills. You don’t need an international holiday as a reason to provide customers discounts, gifts, or other tempting incentives. Consider the tactics we mentioned with the year’s greatest sales and ask yourself, “Why to limit these to a one-time thing?”

    You can take elements of sales and promotions and apply them to your daily operations.

    You can’t just give discounts every day, of course. Not sales-worthy ones, at least, because discounts have benefits and drawbacks. However, there are several big-event strategies worth adopting on a more regular basis.

    As you create your event marketing approach, keep the following three points in mind:

    Hooks: Your hook must attract your audience’s attention. A good hook should be short, captivating, and emotional.

    Using a Catchy Title as a Hook
    Use a Catchy Title as a Hook

    Offers: Once you’ve sparked a customer’s attention, make an attractive offer that sets you apart from the competition. If your offer is identical to that of five other dealerships in the region, there’s little reason for a buyer to choose your event.

    Unbelievable offers
    Unbelievable offers

    Call to Action: Finally, a clear call to action should always be included via direct mail or a Google ad. What happens next? It shouldn’t just be about showing up to your event. Set up a landing page for them to sign up for a free, guaranteed appointment at your event. Add a QR code to the mailer to request a rapid RSVP. Make sure the action is simple to comprehend and execute.

    How to Run a Succesful Sales Event?

    Step 1: Begin Spreading The Word

    Whether or not a store runs a promotion, getting the word out is crucial to growing sales. One of the most effective ways is to become more active on social media. It allows you to maintain constant contact with your audience and customers. You can use it to distribute information, advertise items, or build your brand.

    Naturally, it includes tools that some clients may find indispensable. For instance, live chat can be used to answer client questions.

    Getting prominent people engaged on a large scale is another wonderful method to generate buzz. Working with influencers is one of the most current techniques brands have used. This isn’t just about models posting photos from their vacations; every business has its own set of speciality influencers.

    Simply use networks like LinkedIn to seek your niche or sector. See who’s generating a lot of talks or who’s establishing themselves as a well-known and trustworthy voice. Then simply contact them to see if they want to collaborate.

    Try to use what major brands do with sales for your marketing efforts. Take, for example, Prime Day. Amazon didn’t need to run discounts because it was far before Prime Day. However, their promotion of Prime Day helped make it an event that customers worldwide anticipate.

    Amazon Prime Day Sale
    Amazon Prime Day Sale

    Step 2: More Than Just Your Sales Team Should Be Prepared

    You’ll put a lot of emphasis on your sales team when preparing an end-of-year sales event. You’ll want to make sure that everyone on your sales staff is ready to go, from training on how to work the floor on the day of the event to presenting a choice of offers and bargains to clinch a sale.

    Unfortunately, this is frequently where the team’s planning ends. To put on an event that will truly inspire long-term loyalty, you’ll need every single team member to be ready to provide the best possible customer service.

    Your service department is a wonderful place to start. While an end-of-year sales event may primarily focus on clearing out goods, it is also an excellent time to promote your service centre. Make additional promotional offers to your service personnel, and encourage clients to schedule future services on the day of the event.

    Step 3: Highlight Your Brand

    Some companies become famous for their sales, but you don’t have to follow in their footsteps. Begin to appreciate what makes your brand unique. Although a sale or campaign may pique your interest in spreading the news about your company, you may maintain your enthusiasm long after the offer has gone.

    You can see what your clients are interested in through sales. Discounts and free gifts are nice, but despite the sales components, you’ll be able to tell what’s selling and what isn’t. You won’t just send one email advertising a discount. Therefore the marketing you utilize during the promotions should reflect that.

    Check out what your customers are talking about, whether it’s after your huge sale or one from the competition. Take all you can from these sales and use it for your brand outside of savings.

    For example, you started using a colourful colour palette and GIF animated features in your marketing campaigns to promote a sales event. Throughout your four email campaigns, you stayed on this topic. You may have noticed that employing interactive components like vibrant CTAs generates a lot more interaction and a higher CTR than typical.

    This type of interaction allows you to adjust, change, or double down on your brand. Regardless of discounts or promotions, your brand might be your most powerful instrument.

    Step 4: Organize A Memorable Event

    The industry standard is to host an end-of-year sales event. But it doesn’t mean your event has to be identical to last year’s or to those of your competitors.

    Concentrate on how you can make your event stand out. Because you know your consumers and neighbourhood best, this won’t look the same for every dealership.

    Don’t know where to begin? Use these suggestions as a jumping-off point for brainstorming with your team on what will make your event memorable:

    • Join forces with a local charity. For example, you may hold an adoption event and collect funds for the local Humane Society.
    • Local food trucks should be invited.
    • Contact a local driving school to host a young driver safety course.

    The possibilities are infinite. The idea is to arrange an event that is more than just a sales event. You want to establish your dealership in the community and develop long-term client loyalty.

    Step 5: Planning Techniques That Work

    Even with the best promotions, time can pass by too rapidly at times. Don’t lose heart if the rug is pulled from under your feet and you miss a nice window for a sales event; instead, appreciate solid planning.

    Create content or social media calendar, even if it seems like extra work on the pile. This will make future promotion initiatives much easier to implement.

    Social Media Calendar
    Social Media Calendar

    They can assist you in avoiding being taken off guard by structuring your efforts before they even start. It’s also worth remembering that promotions and sales events may always be rehashed unless they’re highly time-sensitive.

    Step 6: Customer Interaction

    Above all else, the most important lesson to learn from any promotion is how to interact with your customers. This includes clear messaging and excellent customer service and knowing what your customers appreciate and respond to.

    Observing what your consumers like about your big sales can provide essential insight into how to run your company daily.

    For example, a campaign may offer free delivery during a huge sale, and customers respond positively. Previously, clients who placed large orders were not eligible for free shipping.

    A store’s sales could skyrocket during a free delivery campaign. This suggests that providing free shipping on large transactions could help prevent concerns such as cart abandonment.

    Other large sales, of course, can teach us the same things. Examine what prior Black Friday sales or Prime Day sales did successfully from customers’ perspectives.

    Consider what else you can get from them outside deals and discounts that your clients would desire, need, and enjoy.

    Step 7: Pre-event Marketing

    These are what stores refer to as ‘open secrets’ promotions. The ‘hush, wink wink’ type will be shared with store subscribers and marketing receivers.

    They frequently present themselves as the wise choice. They’re the sale before the sale,’ following the adage that “the early bird gets the worm.”

    Naturally, there are plenty of worms in the ground before, during, and after these promotions—a fact that the proverbial birds are well aware of.

    They do, however, evoke a sensation of anticipation. During sales-heavy seasons like the holidays, they give shoppers the feeling of grabbing up a terrific deal and striking the ground running.

    They do, however, evoke a sensation of anticipation. During sales-heavy seasons like the holidays, they give shoppers the feeling of grabbing up a terrific deal and striking the ground running.

    Using clever segmentation and targeting your VIP clients is a terrific method to create and cater to this excitement. You can demonstrate to them that you believe they are entitled to see your big sale first.

    This is normally a terrific way to start a sale off right, but it’s even better when you give them an incentive to participate.

    Step 8: Discount Levels

    Discounting is an art, and it requires judicious use of a discount pricing approach. This is especially true when employing tiered discounts.

    The cliche “you can never have too much of a good thing” holds with tiered discounts. Tiered discounts can make the savings so good that some things are almost free by delivering larger discounts to larger amounts of purchased products.

    For example, a retailer may offer an additional 10% off each product purchased. After purchasing 11, the first product’s full price is reduced with this reduction in mind.

    Customers may see it as free while paying a high price to get there. Tiered discounts encourage customers to buy more and spend more by emphasizing the concept of ‘purchasing more saves more.’ Merchants should, of course, experiment with their tiered discounts.

    Small reductions after large orders may not be enough to entice customers. Customers are more likely to place large orders when large discounts are offered.

    On the other hand, some stores and items operate better with this than others.

    Comparative Study of a Sales Event Case Study

    Challenge

    Every strategy counts in the competitive market for data storage solutions. The field marketing team at this organisation intended to start Q1 with a novel push to fill their sales force’s pipeline from coast to coast.

    The Idea

    Kapow worked with Nike to produce 35 unique running shoe events for customers and prospects in major cities across the United States and Canada 10 days before the New Year. The hook aimed to appeal to the New Year’s Resolution mindset by encouraging prospects to “start the year off well.” In less than a month, Kapow completed all of the events.

    The Event

    The event was made possible thanks to Kapow’s collaborations with national retailers like Nike and Road Runner. The data storage company was able to focus on the advertising, driving event attendance, and connecting with their guests by having a single point of contact to handle estimates, availability, and other logistical issues.

    Participants were given a gift card to spend on a pair of running shoes. The shoes, Christmas party food, and New Year’s resolutions all served as excellent icebreakers for guests and hosts alike.

    The Results

    Despite the short notice, the Multi-Event event proved to be one of the most well-attended and well-received events in the company’s history.

    Conclusion

    Organizing a successful sales event is not a cakewalk. It takes a lot of planning, arrangements, smart decisions, and careful observation of your client base. But it is also an excellent way of marketing and garnering more loyal customers under your belt. Keep the above tips in mind, and your next sales event is sure to be successful.

    FAQs

    What is the best way to earn more sales in an event?

    Organize the event such that it becomes memorable, market your event on social media, be unique, and research before hosting the event.

    How do I prepare for a sales event?

    Plan the event in advance, Take inspiration from big companies, prepare your sales team, and do a test run before the actual event.

    What is a sales event?

    A sales event is an event where companies sell their products at lower prices than usual.

  • The Impact of COVID-19 on the Event Industry

    Covid-19 completely changed our lives and our entire pespective in a span of two years. We never thought that we will be confined in our own homes for months, events will be held virtually and mask and sanitizers will be our best friends.

    Most weddings, music launches, concerts, office functions, or themed birthday parties these days are not simple events anymore with the sword of Covid-19 hanging on our heads. However, there needs the intervention of a specific type of services for an event to get successful, they collectively known as event management.

    Duties of event management cover selection and reservation of venues, coordinating with merchants, planning for transportation and parking facilities, responsibility for compliance with health and safety standards, crisis and situation management of the event, creating a security strategy, and controlling the entire event. All this comes under event industry sector.

    Coronavirus pandemic has hit many sectors across the world. Aviation, Hospitality, Event Industry, and others are some of the worst-hit sectors due to lockdowns and travel constraints. As countries around the world start to reopen their economy, the events industry appears to have drawn the least attention.

    It is no secret that corporate events such as conferences and trade shows are very often bundled up with crowd gatherings, which have been proved to expedite Covid-19 viruses.

    Hence, events are usually part of the ultimate phase of reopening. In India, this sector accounts for the employment of 10 million people who have been directly harmed due to the crisis.
    The event industry is looking forward to some relief as the Government has bnow allowed people to hold events just like before. In this article, we will talk about the situation of Indian event industry post-lockdown.

    Impact Across Sectors
    How the Event Industry Is Adapting COVID-19 Period?

    Impact Across Sectors

    Business

    All business meetings, Annual General Meetings, associate meets, product launches, tech, and non-tech colloquia, seminars, and association meets are Business Events. The impact of the cancellation of business events is significantly strong. The events that were scheduled for the end of the year have now postponed to 2021 and 2022.

    Exhibitions and Trade Fairs

    Exhibitions and trade fairs account for up to 60,000 events in leading eleven countries. These events witness a large gathering of customers and marketers across all areas and provide huge business venues and convention centers.

    Sports, Entertainment, And Tourism

    Events organized to support tourism and regional business have called off their current year’s editions, and the most recent example of which is the Expo 2020, Dubai, originally scheduled in October 2020.
    The sector also observed the cancellation of the Tokyo Olympics and other events like IPL nationally, who canceled their 2020 edition and was held in 2021 instead.

    Social Events

    Government norms will now regulate religious gatherings, weddings, parties, festive gatherings, and many more. There is an obligatory requirement of multiple approvals involving paperwork, hence leading to a restricted version of the originally planned event.

    • Approximately 52.91% of companies occurred 90% of their business being canceled between March-July 2020.
    • 107 firms suffered from an income loss of up to INR 1 crore.
    • About 7 companies visualize a 50%-80% reduction in their current workforce and 35 between 25%-50%.
    • The working capital/loan expected to keep floating for the next 6 months is around 2-5 Crore for 39 companies and 1-2 Crore for 118 companies.
    • About 97 companies need to raise capital or debt from organizations or shareholders, banks, AND OTHERS.
    Segmentation of Events

    How the Event Industry Is Adapting COVID-19 Period?

    Advanced technology is playing a crucial role in the event industry sector. Modern hours require unmatched solutions, and here are a few ways in which the event industry is driving home the new normal.

    Virtual Events

    The multiple technological disruptions have facilitated the seamless online conduction of events, seminars, conferences, meetings, and gatherings involving a considerable number of participants. There are several platforms used for hosting such activities, which offer features such as-live as well as pre-recorded content, simultaneous running of varied breakout sessions, space for sponsors to showcase their products and services to others. Moreover, the ability to access the information later, even though the event is over serves to be a great joy for the audience. Additionally, the user interface of these events is so influential that it renders the viewer with a realistic experience.

    Increased Personalisation

    On being asked, many individuals stated that they could not enjoy to the fullest as they felt disconnected by the overpopulation of the venue.
    The events which are being organized in the corona times successfully overcome all these flaws by providing consumers the opportunity to enjoy the show from the comfort of their homes. Also, multiple examples are noted where the artists accepted the requests made by the viewers.

    Global Presence

    Eventually, the most significant change that the new normal brought is the re-establishment of the world as a global village. Virtual events are a sigh of relief as they emerge winners against geographical barriers. As a result of this shift, individuals across the world can experience the performance of their favorite artists.

    Modern Advertising Techniques

    The current times have noted the rise of advertising methods that are greatly consumer-centric, dynamic, and pleasant. With consumers being bound to homes, their usage of social media has increased. In this trend, various organizations are resorting to their online platforms to generate awareness, drive traffic, promote upcoming virtual events with enhancing viewer participation.

    Improved Physical Experiences

    With the event industry knocking at the door of a complete restart and the absence of a vaccine, organizers oblige to pay maximum attention to customer safety. People are forced to see a rise in terms of hygiene, be it at the venue or in terms of the deliveries happening for these events. In the post-pandemic, only those will succeed who can make their audience feel safe. This can be achieved through active communication channels and enabling the customers with a choice of easy cancellation of bookings.

    Conclusion

    The event industry suffered a big blow because of the Coronavirus Pandemic. Although, with the new normal being established and the situation coming back to its previous form, with time it will surely increase its growth in the country like it has been doing all these years.

    FAQs

    How big is the event industry in India?

    The revenue of the Indian event industry is said to be over 100 billion Indian rupees in 2021.

    Is the event industry growing in India?

    The event industry is growing at a rate of 16% CAGR.

    What are the three types of events?

    Three types of events are:

    • Private
    • Corporate
    • Charity

  • Just4you – A Startup That Plans Surprises for Your Loved Ones

    The pandemic undoubtedly impacted many industries and the event-management industry is one among them. But the event industry is expected to grow by 11.2 % CAGR for 2021 through 2028. Customized personalization is an amazing event planning trend these days. Consumers expect tailored experiences in real life. And, who doesn’t like surprises? They create moments to cherish forever. But finding ideas to surprise your special ones may be brainstorming. Just4you has brought the solution to help you plan surprises for your friends, family, and partner.

    Just4you is an Event management startup that focuses on creating memories for your loved ones. Read the story of Just4you, founder, services, growth, and more.

    Just4you – Company Highlights

    Startup Name Just4you
    Headquarters New Delhi
    Industry Events & Entertainment
    Founder Himan Kulshrestha
    Founded 2015
    Website jusst4you.com

    Just4you – About
    Just4you – Industry
    Just4you – Founders and Team
    Just4you – The Idea and Startup Story
    Just4you – Name, Tagline, and Logo
    Just4you – Products and Services
    Just4you – Customer Acquisition
    Just4you – Challenges Faced
    Just4you – Growth
    Just4you – Advisors and Mentors
    Just4you – Recognition
    Just4you – Future Plans

    Just4you – About

    Just4you is a surprise planning firm based out of New Delhi and they plan marriage proposals, birthday pranks, mid-way surprises, candle-light dinner etc. They plan to spread their span all over India.

    No matter what age group you belong to, no matter how much one can spend, they believe that every person should have equal chance to show their loved ones how much they care about them. They cover a wide variety of surprises and customized gifts ranging from every amount of your desire.

    Just4you Surprise Planner

    Just4you – Industry

    In the next five years, they will be planning big surprises and events for some of the most influential people in the country and worldwide. They are planning to set up a new office in the very heart of Mumbai in April 2022. It is their vision to provide guests with the utmost warmth of hospitality.

    Just4you – Founders and Team

    Just4you Team
    Just4you Team

    The name of the founder is Mr. Himan Kulshrestha. He is the brains and the vision responsible for Just4you. He completed his graduation in commerce from Zakir Husain College, Delhi University. After that, he pursued MBA from IMT Ghaziabad. In his 2nd year of graduation, he found his friends and family struggling with finding a perfect idea to surprise or gift something to someone on their special day. He thought of this idea which would give everyone a chance of showing love in the best way they can. That’s how the name Just4you came into existence.

    The founder takes care of the core management of the company. Evaluating new plans and putting them in motion, looking for new ventures is also one of the many tasks which is taken care by the founder.

    The company is made by its team, the current size of the team is 15 in-office and 5 on-ground. Covering various departments like Marketing Team, Operations Team, social media, and Sales Team.

    Just4you – The Idea and Startup Story

    As the name says “Just4you”, a lot of people around the Just4you’s founder were going through this dilemma of doing something for their folks and looking for a chance to say “I have done this just for you and your happiness”. Hence, the “ring was forged”! The hunt ended with the name. The idea was clear and it needed to be emphasized.

    Just4you Logo
    Just4you Logo

    Himan was in the hunch of a perfect name for the company and all he could think of is that the whole idea is based on making someone feel special. Hence the name popped. “Just4you” with the tagline “Make their special day in a better way” and the logo was decided after good research, as you can see red and white are the parent colors. They are very vibrant and yes, good for the eyes.

    Just4you – Products and Services

    Just4you Surprise event for Couple
    Just4you Surprise event for Couple

    Just4you is in the sector of providing services, hence, the product gets customized for the clients as per their aspirations. As many of the lovers and partners struggle to find the perfect gift or something to present to their loved ones, Just4you comes as their light of hope to make their day in a special way.

    They have stuck to their initial idea of surprising and have added different ideas and different branches to this very tree of making someone feel special.

    One more brand has been established in the name of De Sorpresa which exclusively deals in personalized hampers and gifts pan India.

    Best Gift Shop Business Ideas | Tips For Gift Shops
    Want to start a gift shop? Starting & running a gift shop can be exciting. Read the Best Gift Shop Business Ideas and tips to start gift shops.
    StartupTalkyATHUL C K

    Just4you – Customer Acquisition

    They held hands with the most famous social media platform of that time (2015-2016) which was “Facebook”. They connected with their contacts such as Mail, Contact Number and an office address to it which helped them get the very first 100 queries. It did take time to generate the queries but they kept going on and never looked back.

    After their first 100 customers, they followed the trend of booming social media for small businesses. Start-up culture became really effective after 2016, Instagram swayed in the same direction and people became interested in buying from small business. Just4you Surprise Planners brought the idea of surprising and doing something special for your loved one in the trend. Lots of small start-ups like, home bakers, decorators, small firework shops tried to connect with Jus4you with their new ideas and designs for their different products which were really in tune for that time.

    Just4you – Challenges Faced

    The most challenging part of any business is its demand and they had to create/find the demand for their products in the market. With no database history of consumers and active customers, it was a challenge to generate queries at first. They put more ad budget for various social media platforms to promote the idea. Still there was a slow yet steady progress.

    Just4you – Growth

    Currently Just4you is operating in 5 cities namely, Mumbai, Goa, Bangalore, Jaipur, and Delhi. And they provide décor services in cities like Chandigarh, Kolkata, Hyderabad, Pune, Vadodara, and Ahmedabad. They have planned Surprises for Singers, National players, Actors, Youtube Vloggers, RJ’s and Instagram Influencers. Some of the known names are, Milind Gaba, Harsh Beniwal, Rahul Makin, Prathmesh Maunglikar, Mr. Mnv and many more.

    Their future plan is to make the best of out every opportunity they get.

    Just4you – Advisors and Mentors

    They are constantly advised by the financial team to spend and invest wisely. Their legal team always keep them under the hat of law and they abide by the code. Their Website Development team is very helpful and always keeps them updated about all the changes which would help the website grow and make the experience better for the client.

    Just4you – Recognition

    Just4you have been featured in HT Times, The Hindu and TOI. They have been featured on live 104FM several times.

    Just4you – Future Plans

    They are very positive about the future plans and they are very confident to make them happen. They will be setting offices in major cities with high demands and regular queries. A chance for everyone who wants to show their loved ones that we are glad to be called yours in anyway. This is the vision, to spread love, help people making their best memories and always remind them and show them that they are lucky to have you.

    FAQs

    Who is the founder of Just4you?

    Himan Kulshrestha is the founder of Just4you.

    When was Just4you founded?

    Just4you was founded in 2015 in New Delhi.

    Does Just4you operates in pan India?

    Currently, Just4you operates in 5 cities:

    • Mumbai
    • Goa
    • Bangalore
    • Jaipur
    • Delhi.

    They provide décor services in Chandigarh, Kolkata, Hyderabad, Pune, Vadodara, and Ahmedabad.

  • Explara – Helping Startups in Monetizing and Generating Audience for their Events!

    We keep hearing about the milestones and challenges that startups keep facing in their initial years. One of the most prominent ones is that creative entrepreneurs and businesses have to struggle a lot to monetize their events with also bringing the audience to these events.

    Therefore to empower these entrepreneurs to explore their endeavors and grow their business while taking it to the customers across the globe, Santosh Panda launched Explara in 2008. Explara helps creative entrepreneurs and small businesses to monetize from events, online selling, community, and crowdfunding.

    Explara – Company Highlights

    Startup Name Explara
    Headquarter Bengaluru, India
    Sector Online Ticketing, Event Promotion, SaaS
    Founders Ashok Kumar, Santosh Panda
    Founded 2008
    Legal Name Signure Technologies Pvt. Ltd.
    Website explara.com

    About Explara and How it Works
    Explara – Target Market Size
    Founders of Explara and team
    Explara – Startup Launch
    Explara – Startup Challenges
    Explara – Business Model and Revenue Model
    Explara – Competitors
    Explara – Funding and Investors
    Explara – Acquisitions and Mergers
    Explara – Growth
    Explara – Future Plans

    Check out this List of Top Startups in Bangalore | Best Bangalore Startups

    About Explara and How it Works

    Explara is a SaaS (Software as a Service) based platform that sells tickets in different event categories like sports, travel, and food, and has tied up multiple theatres and multiplexes in states such as Maharashtra and Gujarat. Explara is a great combination of an event platform combined with a me-too ticketing site which is a boon for event organizers.

    So ideally, Explara takes care of pre-event, event-day & post-event needs of the organizations. Cutting the long story short, it covers the end-to-end needs of an event and therefore becomes the go-to place for organizations that want to create mega-events.

    Explara has events majorly in:

    • Biz & tech
    • Learning & classes
    • Entertainment & shows
    • Sports & outdoor segments.

    Explara offers the following products:

    • Event Ticketing & Registration
    • Online Selling & Payment Solution
    • Crowdfunding & Donation
    • Community & Membership

    Explara’s Enterprise Products ranges in:

    • Event Management Cloud
    • Membership Cloud
    • Event Day Mobile App
    • Submission Software

    Explara – Target Market Size

    According to a RedSeer report, the online ticketing market in India has recorded quarterly revenue of $28 million.

    Moreover, RedSeer’s Online Ticket Market Updates states that 50% of the industry revenue has been coming from movies, with the next big contributor being events. Sporting events, concerts, and other live entertainment shows were the significant money-making aspects of the almost $330 million in revenue generated by the online ticketing industry in 2017.

    With the big guns relentlessly acquiring smaller competitors in this domain, according to Wikipedia, a CAGR of 20% is expected in the online ticketing industry by 2020. According to reports, the global online event ticketing market size is expected to reach USD 67.99 billion by 2025.

    Relevant read: BookMyShow – Saving You The Hassle Of Booking Entertainment Tickets

    Founders of Explara and team

    Explara is co-founded by Santosh Panda and Ashok Kumar.

    Co-founders of Explara
    Co-founders of Explara

    Santosh has an MBA from Alliance Manchester Business School and is CEO and Co-founder of Explara. Before launching Explara which was formerly known as Ayojak, he was a member of the board of advisors of Target and was a Senior Software Engineer at eBay.

    Explara founder Santosh has a decade of diverse experience in the software industry in the UK, USA, Finland, and India. He has extensive experience in product development, consulting for FTSE 100 companies, and start-up companies across the globe. Some of the organizations for whom Santosh, owner of Explara, was involved in building products are BBC iPlayer, eBay UK, Cyclone Commerce, OnStation, William Hill, Spoke Software, and Vodafone.

    Ashok has an MBA from the University of Bradford. He is the co-founder and Vice President – Operations at Explara. Before Explara, he was a tech lead at MindTree Ltd.

    Explara – Startup Launch

    When Santosh launched Explara in 2008, he did see that this industry was an unorganized marketplace. But fortunately, it started through a supplier marketplace route. This means that the startup is offering a robust platform paired with a set of event ticketing/registration & management solutions to make it easy on the event organizers & promoters.

    Explara – Startup Challenges

    One of the biggest milestones that Explara faced was an intense competition. And to combat that and to engage more users on its platform, it has devoted consistent efforts and has been seen innovating in the existing features and also launching new and exciting features from time to time.

    Going along the same lines, Explara came up with a solution for solving the event discovery on the social horizon by launching a new feature called “Event Discovery Solution”. This new feature brings all the events at one platform of the users’ interest. Also, one such initiative in the past was when Explara had launched a feature called Community Solution platform.

    Also read: MeraEvents: Redefining Event Ticketing And Management

    Explara – Business Model and Revenue Model

    As we know, Explara is a cloud-hosted event solutions platform, it mainly focuses on four service areas namely event ticketing/registration, payment processing (online, offline), merchandise selling, event marketing, and logistics.

    Explara Logo, tagline
    Explara Logo

    Now, a user can create an account on the platform for free and organize free events at zilch cost. And if you’re wondering how does Explara make money? This is how. Explara charges a nominal fee applicable when the event organizer uses the platform for a paid event/conference/meet-up.

    Explara – Competitors

    The top competitors of Explara are Townscript, MeraEvents, BookMyShow, KyaZoonga, Nearify, Magnet, AllEvents.in and Events High.

    “There has been competition from the day we launched in 2009 to date. Our focus has been to remain focussed on customer needs and build to solve their pain points. We as an organization believe in the culture of heads down work-in-progress models. Hence we didn’t pay much attention to how competitors were doing”, said Santosh Panda, the founder of Explara.

    Also read: Online Marketplace for Venue Booking ‘VenueLook’ Forays into end-to-end Event Planning Services

    Explara – Funding and Investors

    Explara has raised a total of $486.4K in funding. Here is a list of all the funding rounds:

    Date Stage Amount Investors
    February 2013 Venture Round – HBS Alumni Angels, Srijan Capital, Blume Ventures, Rajan Anandan, Kishore Warrier
    November 2015 Seed Round $486.4K Hyderabad Angels, Ness Wadia

    The investors include Harvard Business School (HBS) Alumni Angels, Srijan Capital, Blume Ventures and angel investors including Google India MD Rajan Anandan, Kishore Warrier, businessman Ness Wadia, Singapore Angel Network and Hyderabad Angels.

    Explara – Acquisitions and Mergers

    In April 2015, Explara acquired IndianStage. It is an event ticketing platform for performing arts. With this, Explara was all set to add more cities to its kitty with access to the theatre and entertainment segments.

    Also read: BunnyBash- Making Event Hosting Effortless

    Explara – Growth

    • More than 20,000 suppliers
    • Serves 5000 events every month.
    • Handles more than 1,000 transactions a day
    • Has executed more than 50,000 events

    Explara – Future Plans

    “Our current focus is India, though we are digitally growing in other countries. We intend to serve India fully before we look for our physical business presence in other countries”, concluded Santosh Panda.

  • BunnyBash- Making Event Hosting Effortless

    Events bring people together. Everyone loves to be a part of a well-organized event. However, organizing a successful event is by no means an easy task. From flowers to lighting, from catering to artists, there is a lot to be taken care of and everything needs to be perfect. This makes the whole process of arranging for an event quite overwhelming. Now, this is where the event management companies come into play. These companies provide various services for making an event smooth, seamless and successful. BunnyBash is a new name in the event management space which is making hosting an event simple and effortless. BunnyBash provides everything one needs to host an awesome event, in one single platform.

    Startup Name BunnyBash
    Headquarter Bangalore
    Founder Anurag Singh
    Sector Event Management
    Founded 2018
    Parent Organization BunnyBash Events & Rentals

    About BunnyBash
    Event and Activations Industry in India
    BunnyBash Founder/CEO
    How was BunnyBash Started
    BunnyBash – Name and Logo
    What is BunnyBash
    BunnyBash – Revenue Model
    BunnyBash – Funding and Investors
    BunnyBash – User Acquisition
    BunnyBash – Startup Challenges
    BunnyBash – Competitors
    BunnyBash – Future Plans

    About BunnyBash

    BunnyBash is an event management startup founded in the year 2018. It deals in experimental gifting, surprise planning, event production, and rental services. It provides everything from decoration materials to artists, venue booking and equipment rentals required for an event.

    At BunnyBash we are simplifying the service process of the event industry. We wanted the people to feel the hassle-free experience of hosting a party.

    Event and Activations Industry in India

    Event and Activations industry in India will cross Rs.10,000 crore mark in the year 2020-21. The more interesting part of this data is that it does not include the multitude of ‘unorganized event companies and freelancers’ spread across the country. BunnyBash aims to tap this unorganized segment of the event management industry with the help of technology and creativity within.

    Relevant Read: Tosshead – First Online Platform in India to Rent Equipment for Events

    BunnyBash Founder/CEO

    Anurag Singh is the founder and CEO of BunnyBash.

    Anurag has his roots in Azamgarh, Uttar Pradesh (UP). Born and brought up at Jamshedpur, Jharkhand, Anurag landed at Bangalore in the year 2007 to complete his graduation in business management. He registered his first private limited firm Green Flag Branding Solutions in the year 2010, and started helping local and hyper-local businesses and institutions in localized marketing and customer acquisition.

    Within 4 years he worked with more than 100+ local and international brands directly or indirectly. In 2015, he started consulting educational institutions, restaurants and bootstrap startups for branding and marketing strategies.

    Anurag is a born seller. He had the entrepreneurial instinct since childhood. Interestingly, as a child, Anurag always used to find new business ideas to make money.

    I remember how I started renting out comic books, some of them were mine and some of them were borrowed from my friends! I used to photoshop pictures, create free websites and email ID, upload songs and videos in phones, screen printed t-shirts and greeting cards to make money.

    BunnyBash boasts of a beautiful working space in the heart of the city-Bangalore. The work environment is created to keep the employees happy and motivated.

    We had options for the heart of the city however to utilize our money wisely we have taken a place on lease for 25 years. We have built our office to feel in a very unconventional way, mostly it resembles a resort rather than an office, we have a lawn to sit and relax, we also do camping in the lawn. We even rent lawn for parties and other small events. If you want to hire our lawn in the heart of the city, It would cost anyone lakhs. We have saved in a tremendous way. We promote happiness not just through our services but internally in the team as well.

    BunnyBash Team

    How was BunnyBash Started

    The idea to start BunnyBash was born from the belief that the host should also enjoy each moment of happiness and togetherness, rather getting into the hassle of event rentals, return gifts, catering arrangements, decorations, etc. BunnyBash was formed with the aim of making hosting a pleasurable experience rather than a tiring one.

    “The story behind the startup is the word STORY itself! Every celebration has a story, a story of the birth, a story of coming together, a story of feelings, etc; if it is perfectly crafted, that’s the MOMENT! I wanted to craft every story to moments” –says Anurag

    BunnyBash is more about making a wish rather than an inspiration. A wish to change the unorganized event industry, wish to establish both online and offline store to connect with the clients, listen to them, take a chance to shape their dream memories. Overall, a wish to establish a milestone remembered for complete event products and rental solutions.

    Host should just feel the moments and enjoy it and let us direct and produce a film that will be worth remembering and watching for the rest of our life.

    Relevant Read: Venuelook- Book Your Favourite Event Venue in Clicks

    The name BunnyBash is derived by combining the words Bunny and Bash.

    Bunny is associated with speed, sensitivity, planning, opportunity and action. It also symbolizes those moments in life when one must “hop to” even in unfamiliar surroundings, using one’s inner light for directions. While Bash means the party or get-together.

    BunnyBash Logo

    What is BunnyBash

    BunnyBash crafts birthdays, baby shower, naming ceremony, housewarming, engagements, surprise planning and all sorts of corporate events. BunnyBash simplifies the service process of the event industry with event & party rentals, party decor packages, party snack boxes, event artists & venue booking and DIY (Do-It-Yourself) party boxes.

    It sells DIY party boxes pan India available at its website and marketplaces like Amazon and Flipkart. It has specialized packages, including for dogs and cats birthdays, which a lot of us wish to celebrate but don’t know how to or with what. BunnyBash also provides specialized packages for surprise parties.

    In E-commerce event planning and organization, there is no theme based decoration available except us.

    BunnyBash Products & Services

    BunnyBash – Revenue Model

    BunnyBash earns revenue through the sale of Theme Decor Packages, Party Snack Boxes and DIY (Do-It-Yourself) Party Boxes, customized gifts, etc. and by renting various party equipment. It also earns a commission from venue owners and artists.

    BunnyBash – Funding and Investors

    BunnyBash is a bootstraped company.

    I believe that to start something new you just need ‘JOSH’! Funding is needed for expansion and aggressive marketing.

    BunnyBash – User Acquisition

    BunnyBash employs both online and offline marketing channels to reach a wider demographic. It emphasizes on community events to reach community people and runs campaigns online to attract the youth. BunnyBash also collaborates with restaurants & other corporates to establish its presence.

    Ongoing evolution of our thought process is through our customers.

    Relevant Read: MeraEvents- Helping You Create a Successful Event

    BunnyBash – Startup Challenges

    Getting customers to understand the difference of charges between different packages and products is a challenging task for the BunnyBash team. As Anurag says, many people are not aware of the variety of products available and required for creating an event.

    People usually know about different types of phone brands and the specifications however if you ask just randomly how many different types of balloons are there and what makes them different or what are the prices, not many can answer. We have to make them understand why there is a difference between charges and what the difference is.

    Getting good human resources is another big hurdle. It is very difficult to find experienced decorators & florists and the vetting procedure takes the longest time.

    BunnyBash – Competitors

    Anurag believes that the current competitors are the unorganized players and freelancers from the industry. While he feels that the players from the organized sector make the industry more professionally managed, which is beneficial for both the businesses and customers.

    I never feel and believe that organized players and budding startups can be a competitor to each other, in fact being organized they strengthen the industry, establish transparency in financial prospects, open room for trained, experienced and professional manpower. We cannot overcome the present scenario with a magic wand, it all depends on the best customer experience we provide, which will lead to a comparative atmosphere and becoming the preferred choice.

    BunnyBash – Future Plans

    BunnyBash initially started operating in Bangalore. Currently, it has started its store in Mumbai. The company has plans to expand to Pune and Hyderabad by the end of July 2019. BunnyBash also estimates to open 25 offline stores in the next 3 years with an industry-leading online presence.

    BunnyBash has no plans of acquire any business as confirmed by Anurag.

    A startup is culture of someone else’s mind. If a startup is doing very well in the initial stages, it is because of the effort of the initial support of people who started it without them it would not thrive. And if the startup is not working as needed, it is useless to acquire.

    “Being into marketing solutions, I managed completely with brand design, marketing collaterals, co-branding activities and brand activation. As per technology and business automation is concerned, I have utilized the 200% of startup wave in India! Now you get technology essentials either absolutely free or with limitations (ideal for a small team). Now you can travel up to 5 km in just Rs.35-thanks to bike taxi startups, you can reach other cities for vendor tie-ups and meetings via car sharing app, you can get clean and professionally managed hotels at just Rs.499, you can get unpaid and paid highly qualified and intelligent interns via free applications, unlimited calls and 4G internet at just Rs.149/month. I think you cannot ask for more than the current startup ecosystem, not only solving the problems of the society but also of budding startups (Bhai-Bhai)” – Anurag Singh.