Tag: Eunimart

Top 12 B2B Ecommerce Startups in India

Today, there are a large number of startups in the B2B E-commerce industry that provide businesses with goods and services from other businesses. There are more than 6.6K startups in this industry, which includes those companies as well which operate as e-distributors, marketplaces, and listing platforms.

If you’re in the B2B industry, you must have heard the names of prominent investors such as 500 startups, Y Combinator, Sequoia Capital, Techstars, and Plat Tech Center. These are some of the most active investors in the B2B E-commerce industry with numerous investments.

Speaking of the industry, we have presented you with the list of B2B E-commerce startups in India in this article. So, let’s get started with it!

B2B E-commerce startups

‌‌Udaan
Ninjacart
OfBusiness
Zetwerk
ShopX
Bizongo
Infra.Market
Industrybuying
WayCool
Jumbotail
ShopKirana
Eunimart

‌‌Udaan

Founded	2016
Founders	Amod Malviya, Vaibhav Gupta and Sujeet Kumar
Headquarters	Bangalore, India
Category	Ecommerce
Website	udaan.com

Udaan is a prominent Indian business-to-business E-commerce platform that started in the year 2016. The company operates in a wide range of categories such as electronics, home and kitchen, lifestyle, pharma, FMCG, staples, toys, fruits and vegetables, and general merchandise.

‌‌The headquarters of Udaan is established in Bengaluru, India. As per recent media reports, the company gained a valuation of $3.1 billion. This further includes the venture partners of GGV Capital, Moonstone Capital, DST Global, Altimeter Capital and Tencent, Octahedron Capital, and many more.

Ninjacart

Founded	2015
Founders	Ashutosh Vikram, KartheeSwaran KK, Sharath Loganathan, Sachin Jose, Thirukumaran Nagarajan, Vasudevan Chinnathambi
Headquarters	Bangalore, India
Category	Logistics, Supply Chain
Website	ninjacart.in

Being revolutionary in freshly producing supply chains directly from the farmers to the businesses all across India, Ninjacart is built with advanced technology. The company is considered a pioneer in solving one of the major supply chain problems of the world through advanced technology. They guarantee the supply of products from farmers within 12 hours only.

Moreover, Ninjacart is the first platform that worked for the benefit of farmers, consumers, and retailers altogether.

Because of this innovative supply chain method, the farmers benefited from a 20% enhanced revenue stream, payment within 24 hours, and transparent weighing. While, the retailers enjoy competitive pricing, high-quality graded produce, and doorstep delivery.

OfBusiness

Founded	2015
Founders	Asish Mohapatra, Bhuvan Gupta, Ex Chandranshu Sinha, Nitin Jain, Ruchi Kalra, Srinath Ramakkrushnan, and Vasant Sridhar
Headquarters	Gurgaon, India
Category	Fintech, NBFC, Lending
Website	ofbusiness.com

OfB Tech - Top B2B Ecommerce Startup in India — OfB Tech – Top B2B Ecommerce Startup in India

OFB Tech, commonly known as OfBusiness is driven by innovative technology that facilitates raw material procurement and credits it for SMEs with a key focus on infrastructure and manufacturing sectors.

This affects the purchasing behavior of SMEs and brings out better products at better pricing, within better timelines to customers along with comprehensive support both offline and online.

The key materials that OfBusiness provides are chemicals, metals, Agri commodities, polymers, petrochemicals, and building materials.

‌‌Additionally, OFB Tech provides SMEs access to services like purchasing raw materials, cash flow-based financing, using the NBFC’s Oxyzo Financial Services, etc.

Zetwerk

Founded	2018
Founders	Vishal Chaudhary, Amrit Acharya, Srinath Ramakkrushnan, Rahul Sharma
Headquarters	Bengaluru, India
Category	Industrial Machinery Manufacturing
Website	zetwerk.com

Being an Indian business-to-business marketplace, Zetwerk is built for manufacturing items. The company sells goods such as parts of a crane, chassis of various machines, doors, and ladders. It mainly operates to serve those businesses of casting, fabrication, forging, and machining.

Recently, the company has closed a significant amount of funding rounds based on its operations across the nation and benefiting local businesses to find customers all across the world. In recent reports, $210 million was raised by Zetwerk in its Series F financing round led by Greenoaks Capital in December 2021.

ShopX

Founded	2015
Founders	Amit Sharma, Apoorva Jois
Headquarters	Bengaluru, India
Category	Ecommerce
Website	shopx.in

ShopX is counted among the fastest-growing B2B e-commerce platforms and was founded in 2015 by Apoorva Jois and Amit Sharma. The company is pretty famous among retailers as it provides tons of benefits to them. It was developed in a way to ease the use of technology for organizing commerce and make it accessible and preferable for the needy one.

ShopX has brought social and economic impact on the economy of India and highly values long-term sustainability in this sector.

‌‌With its proprietary technology, the company has transformed retailers by creating a technology-enabled platform that contains all the services required by retailers in engaging more customers. Through ShopX, retailers get access to the latest products and various services.

Bizongo

Founded	2015
Founders	Aniket Deb, Sachin Agrawal, and Ankit Tomar
Headquarters	Mumbai, India
Category	Supply Chain Management
Website	bizongo.com

Bizongo was founded in 2013 by three IIT graduates, Ankit Tomar, Aniket Deb, and Sachin Agrawal, as a digital marketplace for all those holistic B2B packaging solutions. The company transforms the shattered, unorganized B2B segment with the unique concept of customized goods.

Today, Bizongo provides packaging, apparel, textiles, and various other contract manufacturing products to the network of more than 1500 curated manufacturers.

In addition to this, the company offers supply chain automation, digital vendor management, and supply chain financing to enterprise customers through its proprietary digital platforms of Partner Hub, Procure live, and Artwork flow.

Infra.Market

Founded	2016
Founders	Aaditya Sharada, Souvik Sengupta
Headquarters	Maharashtra, India
Category	Wholesale building materials
Website	infra.market.com

Being a unicorn, Infra.Market is a construction-based solution that creates the largest multi-product building materials brand across India. Through the usage of advanced technology and scaling innovation, Infra.Market has been transforming the whole ecosystem. They produce a wide range of lifestyle and building material products for interior spaces.

The company was started in the year 2016 and within a few years, it emerged as one of the fastest-growing B2B e-commerce platforms in India. And as a tech-first company, Infra.Market shines in both B2B as well as B2C sectors by fulfilling a great range of requirements.

The market size of business-to-business (B2B) e-commerce in India in 2021, with forecasts from 2022 until 2025 in Billion US Dollars

Industrybuying

Founded	2013
Founders	Rahul and Swati Gupta
Headquarters	New Delhi India
Category	Logistics
Website	industrybuying.com

Another widely preferred B2B e-commerce platform is Industrybuying which is an online marketplace built mainly for industrial supplies. Through this platform, users can easily browse several product categories and search using titles and brands.

As per the reports of 2015, Industrybuying hosted over 500 brands, 1000 suppliers, and around 1.5 lakh products online. Plus, the company has a great omnichannel presence that includes both online e-commerce and offline corporate customers.

WayCool

Founded	2015
Founders	Karthik Jayaraman, Sanjay Dasari
Headquarters	Chennai, India
Category	Agritech
Website	waycool.in

Being one of the fastest-growing Agri-Tech companies, WayCool has majorly impacted the food economy of India. It was founded in July 2015 to develop the largest food supply chain and distribution services across the world. And as per statistics, WayCool is known to impact around 500,000 farmers’ lives.

Currently, the company manages more than 900 tons of food items every day, coming from 1,00,000 clients and a farmer’s network of above 85000 across 50 Indian regions. Their services include food processing, sourcing, branding and marketing, farm inputs, and last-mile distribution.

The company utilizes the approach of a tech-enabled supply chain, by merging physical as well as digital business models.

Jumbotail

Founded	2015
Founders	Ashish Jhina, Karthik Venkateswaran
Headquarters	Bangalore, India
Category	Ecommerce
Website	jumbotail.com

By serving more than 50,000 Kirana stores, Jumbotail is a virtual B2B marketplace containing wholesale food and grocery. The company retransforms the value chain of food and grocery through the usage of data science, technology, and design. It connects thousands of grocery retailers (Kirana stores and supermarkets) with brands and staple producers.

‌‌They offer a wide range of high-quality staples, personal care, home care, and packaged food products from the leading staples producers and brands.

ShopKirana

Founded	2015
Founders	Sumit Ghorawat and Deepak Dhanotiya and serial entrepreneur Tanutejas Saraswat
Headquarters	Indore, India
Category	Supply Chain Management
Website	shopkirana.com

ShopKirana is a B2B e-commerce platform that directly connects retailers to brands with the power of technology. It aims to empower retailers by offering advanced technology, scale advantage, and operational expertise.

ShopKirana works with the idea of gathering millions of retailers and building the fastest and largest go-to-market channel for goods and services.

Eunimart

Founded	2017
Founders	Archana Shah, Shayak Mazumder
Headquarters	Hyderabad, India
Category	Supply Chain Management
Website	eunimart.com

Eunimart, the startup is famous for helping brands and manufacturers to sell their products through prominent e-commerce platforms such as Shopify, Amazon, and some local channels. Along with this, it helps in exploring the options of retail and B2B channels for sales to sellers.

Eunimart creates an end-to-end ecosystem consisting of more than 30 shipping partners and fulfillment partners across the Middle East, South East Asia, and India.

Additionally, the company offers a proper supply chain management system that includes warehouse management, global management, vendor management, and inventory management.

‌‌Apart from all this, what makes Eunimart unique is the insights they offer. This helps increase revenue for the brands triple than usual and reduces the cost by 35% using AI tools. It mainly helps by predicting sales and optimizing everything.

Conclusion

In conclusion, we can say that the B2B e-commerce industry is growing massively with the key interest of prominent investors. There are above 3.7K startups as per the reports of 2019 and the number is surely growing.

With the large sum of funding, the industry is adopting new technologies and advancements to make it grow. In the upcoming years, we’ll see more growth and development in this sector.

FAQs

What are the 4 types of B2B?

The four main types of B2B are manufacturers, resellers, service providers, and government.

Which is the largest B2B company in India?

IndiaMART is considered the largest B2B company in India.

What are the top 10 B2B portals in India?

India’s top 10 B2B portals are Udaan, Alibaba, IndiaMART, Tradeindia, Power2SME, ExportersIndia, Amazon Business, eWorldTrade, eIndiabusiness, and Global Trade Bazaar.

Is Amazon a B2B or B2C?

Amazon is a B2C platform. It is one of the largest B2C e-commerce platforms in the world.

October 4, 2022

How to Find Product-Market Fit for your SaaS
An entrepreneur should identify a need in the market before starting a product or service. When entrepreneurs build a solution that customers are satisfied with, the success of their product is quite obvious. Your value proposition should hold true for being in a good market with a product that can satisfy that market demand.

On finding the Product-market fit for SaaS products, entrepreneurs from SaaS industry shared their ideas. Get an insight into the Product-market fit for SaaS startups.

Shayak Mazumder – Co-founder, Eunimart

Shayak Mazumder, Eunimart Co-founder

In 2017, before we started building the product, we did roadshows across many cities and towns of India, speaking personally to thousands of merchants to understand the kind of software they use, the network issues they face, their staffing issues, etc. We identified the biggest challenges facing these merchants both from the merchants as well as the subject matter experts who came to speak in our roadshows. This helped us to build a very robust plan for the product because we knew exactly what were the biggest challenges facing these merchants and what the impact of solving them would be.

Most external folks who didn’t have this insight initially advised that we were doing too much. However, we were certain that unless we solved the entire problem, chipping away at the minor problem statements would only help a minuscule segment of the merchants who could figure out things for themselves. This resulted in rapid growth once we launched the platform in 2020, with hundreds of merchants signing up organically. We continue to take feedback from the industry in building our platform.

Robin Das – CEO, Brandintelle

Robin Das, CEO of Brandintelle

Finding PMF is never easy. A product can improve their PMF by –
- Talking to potential/current customers and understanding their day-to-day life. Sometimes getting a larger context is more important than just focusing on what your idea is addressing.
- Analyzing if the problem your product is solving is big enough so that your customer will be willing to change his habit & pay for the service.
- Read up on the competition. If there is no competition yet, there could be a 10% chance you’re onto something really big and a 90% chance that the problem you’re solving is either too small or does not exist.
- Once you hit PMF you’ll know, as your email inbox or phones won’t stop ringing and you won’t have the resources to meet the demand.
Pramod Gummaraj – CEO, Aprecomm

Pramod Gummaraj – CEO of Aprecomm

Product Market Fit does not stop with generating MVP (Minimum Viable Product) and traction in the industry. Product Market Fit is a continuous process, particularly in the case of SaaS (Software as a Service) models. There should be a visible increase in the value addition Year on Year to keep the customers motivated and interested in continuing the engagement. So, it is particularly important to keep interacting with customers, to keep driving the innovations. Always, look for ways to upsell.

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In this article, we’ll look at the revenue model of SaaS, how do SaaS businesses make money, and three phases of the SaaS Revenue model.

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Arjun Gupta – Founder, Courseplay

Arjun Gupta – Founder of Courseplay

Product market fit is one of the first and most fundamental activities for any company to nail as early as possible. It can evolve to some extent over time, but getting it right as early as possible is key. Courseplay launched at a time when formal learning platforms were virtually non-existent in companies in India, especially the small and mid-sized companies. I remember spending a lot of time researching the market and speaking with real companies about challenges that they are facing when deploying skill development solutions for their companies. I remember getting a lot of clarity the more I would talk to different people because they would share real-world problems and help me focus on practical solutions rather than develop something that might sound good on paper but be impractical to deploy. I particularly remember one client that talked about the importance of measuring impact in learning, and we have been obsessed with delivering that answer ever since.

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Our product market fit was identified by the problems we faced ourselves. We found a whole bag full of business cards in office and we had no idea which card we got from whom, we had no recollection of the vendor or anything that stood out. That’s when we decided to make networking impactful, a way in which the consumer can share their details in a seamless way and also to make a lasting impression on the person receiving the information. During our beta phase we realised we weren’t the only ones facing this problem. A lot of people had a stack of business cards that they eventually threw away or forgot about.

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

Not only the Indian market but even the global market and businesses are facing the challenge of maintaining constant communication with their customers daily. The overall call centre industry is worth $339.4 Billion, but still, businesses are losing ~10-15% of their potential revenue just because of lack of timely communication.

Considering the above stats, it is evident that the Product is a market fit that can cater to all the calling needs of businesses at a 10X faster pace by placing 1M+ calls a day.
March 10, 2022
Tips to Increase Customer Engagement for SaaS Startups
Engaging Customers and adding value to their satisfaction level brings positive business outcomes. When customers are happy with the products and services they receive, they are more likely to be loyal to the brand.

In the SasS Startup ecosystem, where companies of different shapes and sizes are the customers, increasing Customer Engagement and building good relationships with the customer base to foster brand loyalty and awareness becomes the necessity for the business’s survival.

Here are the ideas shared by SaaS Entrepreneurs on increasing customer engagement for SaaS Startups.

Shayak Mazumder, Co-founder, Eunimart

SaaS startups, unlike other apps, have only their core product as their asset. In Ola, cars are their primary asset. In Oyo, it’s hotels and a number of rooms. In Eunimart, it’s our product. As such, thinking through the following is key to increasing customer engagement.
- The user personas on the platform need to be defined in detail. We have to build for very specific people, and not everyone.
- The user journeys need to be defined in detail. Other apps need not have opinions about how people will journey through their app. But, SaaS startups must know the user journey and make it easier at every step for the user to achieve success.
- In-app messaging customized to each user and their usage patterns is extremely important.
- Creating a community-based engagement for users to find more value is the last step.
All of the above require the platform to collect data about every step of the user’s journey.

Robin Das, CEO, Brandintelle

Robin Das – CEO of Brandintelle

Here are certain things you could do to increase customer engagement-
- It’s very important to build a relationship between the Founder & the customer. This could be F2F, via email or even via e-meetings. This might not be scalable but has a really large impact when it comes to building customer loyalty and increasing their engagement.
- Enable your product with tools to help the customer explore all the features in your product. This could be via tooltips, tours, checklists etc.
- Product updates & blogs are a great way for your customer to know what is going on in the product.
Pramod Gummaraj, CEO, Aprecomm

Be flexible & innovative not just with the product offerings but also with the Pricing. Each market has its unique challenges in terms of affordability when comes to adapting to new technologies. It is important to understand these challenges and come up with a portfolio of modular product options that can cater to requirements based on Geographies and market sensitivity.

Penetration and Upsell strategies are especially important to get customer engagement. At Aprecomm we also educate customers about SAAS (Software as a Service) model and how it makes a difference (simplified deployments, easy manageability, elastic, etc.) compared to legacy deployments.

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Arjun Gupta, Founder, Courseplay

As a B2B SaaS Startup, I would define customer engagement as the adoption of end users on our platform. To increase customer engagement we look at 3 core attributes (AND) at Courseplay:

Awareness: Do people even know your product exists and what it’s for? Spend time to invite users to use the product, communicate the value proposition visually and make sure they have heard what you have to say. Communicate the “What’s In It For Me” story loud and clear.

Navigation: Do they know what to do and where to go once they are online? Make it intuitively clear where users have to click and avoid having to explain it in a manual.

Delight: Deliver a surprise or a wow factor to hook users and keep them coming back for long term engagement. Only after you have mastered the first two points, invest in beautiful layouts, quicky messages and smooth animations to make your users fall in love.

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Shreyan Gandhi – Director and Co-founder, Comket Solutions

The concept behind customer engagement is self explanatory, you have to provide the consumer with something to engage with! If your service has multiple options for active user engagement your outcome will always result in higher engagement. With tap1ce we’ve provided a reward system that enables our users to earn points based on their usage. They can redeem these points to avail discounts on our Tap1ce store as well as use the points to renew their subscription for the following year.

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

The use of the latest technology is something that is required for all SaaS startups to increase their customer engagement. Staying in touch with the customers is very important, and products like SuperBot suffice this need by allowing businesses to pay automated reminder calls, new offers, feedback collection calls, etc. If a solution is increasing your productivity, then it is not just an expenditure but an investment.
March 10, 2022
SaaS Founders on Deciding Product Pricing
Pricing plays a vital role in building relationships between the startups and customers. The business’ goal is to get a greater profit, while customers want to get value for money services. The pricing needs to be optimized in a way that business and customers both get benefitted.

Here are the strategies shared by entrepreneurs of SaaS startups on pricing their Saas Products. Read to learn their SaaS pricing strategies.

Shayak Mazumder, Co-founder, Eunimart

Most subscription products need to be priced at a point that it doesn’t make it difficult for the users to continue using the platform. This means that SaaS pricing shouldn’t be more than 10% of the value that the user generates from the platform. So, if a user generates $1mn in GMV, their actual margins or revenues will be $150K approximately. As such, SaaS pricing cannot exceed $10K.

Robin Das, CEO of Brandintelle

Robin Das – CEO of Brandintelle

Here are certain things you could look at when it comes to pricing of your SaaS product-
- Analyze your products value addition in terms of efficiency increases for your customer. This is one of the main metrics via which you can demand a certain price.
- Your pricing should not only be a function of your costs, but also a function of your value contribution. A good mix of these two is what you should target for.
- Study your competitors. This can be a great benchmark. Note that your competitor’s need not be other SaaS tools. They could also just be more manual ways of doing the same thing your product does in a better way.
Pramod Gummaraj, CEO, Aprecomm

We considered 3 main factors during Product pricing:

ROI (return on investment) the product generates – This comes from the market study and talking to customers and understanding how much a product like ours can save time & money and propel business expansion.

Competitive pricing – Our product was innovative in the industry and hence competition comparison was not available

Need – Whether our product is Good to Have or Must Have. We found the customers and markets where Aprecomm’s product is a must have and hence we could draw premium pricing.

Arjun Gupta, Founder, Courseplay

This is tough and it’s still very hard. For us it ultimately came down to value. We asked ourselves what customers would be willing to pay for our product and tweaked it every quarter based on customer feedback. We still revise Courseplay’s pricing each quarter for new customers and once a client is closed at a certain price point, that pricing is locked in for them.

SaaS Pricing Guide: How to Decide the Right Price for your SaaS Product

Deciding the right price for your SaaS product is not easy, a lot of research goes into it. So, here’s a strategy to help you decide the right price for your SaaS product.

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Shreyan Gandhi – Director and Co-founder, Comket Solutions

Shreyan Gandhi – Director and Co-founder, Comket Solutions

We want tap1ce not to be a lifestyle product, not something only a niche audience can use. We’ve priced our product solely on the basis of the cost it takes to keep your links safe and encrypted. We’re only charging our consumers for the service we provide.

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

The SaaS products are requirement based products. However, the price bracket is curated encompassing several factors like the features, the quality of the technology, thorough market research, services required by the client, and lastly the RoI that the product offers in the end.
March 10, 2022
SaaS Startup Founders on Deciding Features for MVP
Understanding customers is the key to selling your product in market. Gaining an understanding about your customers’ interest in your product gives you an idea of getting success in the market. A minimum viable product (MVP) is a minimal version of a product for early customers. It helps in validating a product idea in the early stage of product development. An MVP should have enough features to be usable by early customers which can help in learning about customers and the market.

Here are insights shared by entrepreneurs on how to decide the features for MVP to get to the market fast.

Shayak Mazumder, Co-founder, Eunimart

Shayak Mazumder, Co-founder, Eunimart

Studying the customer profile will tell us the intersection between what are the biggest problems, the most in-demand solutions, and our USP. This intersection set is the prioritized list of features needed to go to market early.

Robin Das, CEO of Brandintelle

Robin Das – CEO of Brandintelle

Here are certain ways you can decide what to keep in MVP-
- Groom your backlog using good product prioritisation techniques.
- Make sure your do not spend too much time in building complex features and focus more on quick releases.
Pramod Gummaraj, CEO, Aprecomm

Pramod Gummaraj – CEO, Aprecomm

Aprecomm is solving everyday problem faced by the general Internet customers. Domain Expertise and firsthand experiences faced by our teams helped us to select the MVP. As technologists, we tend to focus on overly sophisticated features and think that would be the key differentiating factor, but they may not be the need of the hour to the customer. This is where we must think very differently. Reach out to customers and talk to them. Mostly, it would be 3 out of 10 features that you have planned that are what the customers’ needs. At Aprecomm, we have focussed on these features as our MVP to hit the markets faster.

Arjun Gupta, Founder, Courseplay

Arjun Gupta, Founder, Courseplay

This brings me back to my first answer – talk to your customers. They will tell you which features are nice-to-have and which features are must-haves. Cut out all the nice-to-haves (and half of the must-haves) and you’ve got yourself an MVP. When we first launched Courseplay we only had the bare minimum learning features on the web. Our employee experience suite for coaching, mentorship, individual development plans, behavioral scorecards, mobile apps, chatbots all came later on. You will be surprised by how little you need to launch the MVP. Stay minimal and stay agile.

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Because building the software product is always an ongoing process, it makes sense to start with features available at the moment. We’ve adapted the same philosophy in our release timelines. Currently the card allows you to share all sorts of links, but other integrations such as loyalty reward points, multi-brand store to redeem points and other products are to be launched in the 2nd phase. The iOS and android applications too have been scheduled in phase 2 since, our web based platform allows for a dynamic experience without them.

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

The features which are of utmost necessity to launch the product and get the execution in the process are the ones to keep in MVP. The refinement and addition of features and the evolution of the product is a never-ending process. And if we plan on launching the product only once all the features are live, then the product will never be launched at the right time to capture the market.
March 10, 2022
Tips to Convert More Leads Into Sales for SaaS Startups
Designing a website for your business and creating an appealing & attractive online presence can bring you numerous website visitors, who are your potential clients. Converting those potential customers into loyal paying customers needs a proper strategy. A visitor takes micro-moments on your website to decide upon your brand, capturing those moments strategically can create sales for your business. A good conversion strategy helps you boost your business exponentially.

Here are some tips shared by entrepreneurs from SaaS industry, about how to convert more leads into sales

Shayak Mazumder, Co-founder, Eunimart

Identifying the ICP (ideal customer profile) and buyer personas lead to very pointed GTM (go-to-market) strategies. In our case, we studied the market and realized the exact definition of our customers and what kind of roles in those companies were driving the sales. Based on that, we defined the biggest problem statements they had, the solutions they needed, and our competitive edge. This customized approach led to clarity among the end-users. This led to targeted messaging per customer. This is the secret sauce to converting more leads.

Robin Das, CEO of Brandintelle

Here are certain things you could do convert more leads-
- Define your ICP or ideal customer profile.
- Make sure your MVP is best suited for your ICP including all your marketing communications and positioning.
Pramod Gummaraj, CEO, Aprecomm

Always understands the customer and his pain points. Do not rush to sell something to the customers without understanding them. Understand their problems and the priority of those, their budget constraints, and then try to see if there is something our product can solve. Be flexible with product features to appeal to the customers.

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Mr Arjun Gupta, Founder, Courseplay

Stay in touch! I tell this to my sales team at Courseplay all the time. The easiest thing to avoid if you have reached out to the customer at the wrong time is that you forget about them and, even worse, they forget about you. Regular follow-ups and connecting with different people at different levels of the organization would help ensure you are there when they need you.

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Based on the product we’ve built, the best approach to conversions are demonstrations. Being a product that has a ‘wow’ factor that sells itself, we only have to make sure demos happen frequently and through all channels possible.

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

If the lead gets qualified, i.e. the person is interested in taking your products/services, then the one tip to convert that lead into sales is rigorous follow-up. The consumer memory is very weak and fickle. If we do not approach them on time and take regular follow-ups, they tend to forget their enquiries as well as get dicey about the need of the same. Also, in a competitive market like today’s the one who approaches first and repetitively, is the one who gets the conversion. Thus the tip is “timely communication”
March 10, 2022
SaaS Founders Shared How they reach out to Foreign Clients?
Every business wants to get a diverse range of growth opportunities. Expanding overseas and seeking international growth is always a temptation for businesses. Ambitious entrepreneurs are always keen to grow globally. International expansion is a huge opportunity for SaaS businesses. Thus, getting foreign clients becomes the need of businesses for this important stage of business growth.

Here are insights shared by entrepreneurs in SaaS business on how they grabbed their foreign clients. Read to know more.

Shayak Mazumder, Co-founder, Eunimart

Most people would advise performance marketing to break into foreign markets. I believe that going for a catch-all GTM model is a sure-shot recipe for disaster. What’s important is to identify the type of users who will find value in the platform. In our case, we realized that our users are b2b businesses, and this is a very concentrated cohort. Performance marketing would mean 92% junk leads. As such, we opted for a mix of content, product-led growth, and channel partnerships. These channels have proved to be extremely effective for us and have led to our growth exponentially.

Robin Das, CEO of Brandintelle

Robin Das – CEO of Brandintelle

Here are certain things you should try to grab foreign clients
- Invest in a PR agency
- Invest in a great website design
- Invest in SEO
- Build founder and company reputation on LinkedIn
Pramod Gummaraj, CEO, Aprecomm

Aprecomm products are B2B. Our target customers are Wi-Fi OEMs (original equipment manufacturers) and Internet Service Providers. Conferences like Wi-Fi Now and WBA were extremely useful to grab the attention of Wi-Fi OEMs and ISPs (Internet Service Providers). Press Releases using these channels are also quite effective. And there is no better marketing tool than Word of Mouth Marketing. The CXO of the Business we work with highly appreciated our product and they have in turn helped us to gain more customers.

Arjun Gupta, Founder, Courseplay

Word of mouth worked the best for us at Courseplay. We would ask our existing clients if they could refer any business to us and that worked the best to close international clients while we were a much smaller company.

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Shreyan Gandhi – Director and Co-founder, Comket Solutions

To be honest, there isn’t one single channel that has performed the best, it was a culmination of efforts on various platforms that enabled us to expand to foreign clients. We used the LinkedIn search feature to look for prospects. Twitter & Quora are other platforms that helped us. Attending international webinars. Like I said there was no one channel that worked best.
March 10, 2022