StartupTalky

Tag: entrepreneur

  • Top 16 Social Network Sites Every Entrepreneur Must Checkout

    Recently, social media platforms are efficiently used for digital marketing to cast business products & services to Netizens. As is the case, literally one-third of the population is active on various social media such Facebook, Instagram, Twitter, YouTube, and so on. That’s why businesses grabbed this opportunity to spike their sales as well as new customers in engaging campaigns like contests, offers, or promotions on social media.

    Social media marketing is one of the essential elements in digital marketing, where entrepreneurs can connect audiences to build a brand, which as a result boost your business’s sales and drive website traffic.

    Apart from hosting campaigns, social media platforms bestow amazing features to your profile such as Action buttons, Customized audience segmentation, creating campaigns, and relevant hashtags/keywords research.

    For instance; the “Swipe Up” feature is available on Instagram, where you can add relevant links in your stories or posts where your followers will convert into customers to your brand.  

    There are some other people- influencers or Content creators who also use the same social media as an entrepreneur does. But is there any particular social media platform that can be used only by entrepreneurs to establish your business objectives? Yes, we do have 20 nifty social media platforms to build your business into a renowned brand by increasing audiences with increasing sales.

    1. Facebook
    2. Digg
    3. PartnerUp
    4. Instagram
    5. Linkedin
    6. Vator
    7. Founder Grid
    8. StartUp Nation
    9. Twitter
    10. Youtube
    11. Pinterest
    12. Tik Tok
    13. The Funded
    14. Snapchat
    15. WeChat
    16. VK

    1. Facebook

    The Facebook period is remembered, as Facebook rose to become the world’s third-most-popular website after Google and YouTube. Up to 98 percent of individuals on Facebook are mobile users, therefore mobile optimization would impact a positive remark for doing business.

    Furthermore, it is estimated that over 83 percent of marketers use Facebook to promote their companies, and you can leverage Facebook lead generating capabilities to contact and target potential buyers.

    For instance, as per the survey conducted in 2004, it is cited that Facebook effectively covers the female market by selling cosmetics, accessories, beauty care, and clothing, among other things.

    2. Digg

    Digg Website
    Digg Website

    It is a social networking site that every entrepreneur must leverage. The site drives a lot of traffic to your website where you can post exclusive content on Digg that may be beneficial or interesting to others, and others will either Digged (vote) or bury (against) your information, generating leads to your website.

    3. PartnerUp

    Partner Up Website
    Partner Up Website 

    In order to develop a powerful team for your organization, you’ll need executives, CEOs, board members, and other resources, that’s why PartnerUp was established in 2005 which was acquired by Deluxe Corporation. It is one of the best sites for entrepreneurs and startups to grow their businesses. For newbies, PartnerUp finds suitable and the best co-founders, business partners, executives, board members, advisors/mentors for your business.

    4. Instagram

    Entrepreneurs may find it simple to sell on Instagram because the majority of young people are regular users, with roughly 90% of active accounts visiting the platform on a daily basis. Instagram is the go-to platform for shoppable content, with over 130 million users looking for products and services to buy.

    With the help of visual content, such as reels, by evaluating competition, tweaking target segmentation and profile gravitas, and using relevant/branded hashtags to attract visitors to your profile, Instagram can help entrepreneurs raise brand awareness.

    By producing leads, Instagram assists you in gaining access to advertising and insight alternatives for your organization. Furthermore, Quick Responsive by incorporating the ‘Quick Replies’ option on your page, where the likelihood of contact between the brand and customers is increased appropriately.

    5. Linkedin

    LinkedIn Website
    LinkedIn Website

    Linkedin is a platform that is perfect for entrepreneurs where you can reach out to clients as well as other professional businesses. Entrepreneurs can generate leads, gain insights, conduct brand awareness via campaigns and build an affiliate relationship with the online communities on Linkedin.

    Furthermore, Linkedin helps you to gain the quality of leadership by engaging with other businesses and obtaining more knowledge in marketing.

    6. Vator

    Vator Website
    Vator Website

    It is a reliant community that post blogs, and news feed of the latest entrepreneurs and investors. Startups can enroll in the community and have a convo with successful entrepreneurs and also interact with netizens to augment their social circle in the business world.

    7. Founder Grid

    Smash.vc Website
    Smash.vc Website

    Sometimes we need the motivation to get started as entrepreneurs, such as the stories of Elon Musk, an entrepreneur who has inspired millions of people. Founder Grid (Now Smash.vc) is a social networking platform for entrepreneurs that sends out a monthly with interviews, tools, successful stories, guidelines, and techniques from your favourite entrepreneurs. The platform was acquired by Smash.vc.

    8. StartUp Nation

    StartupNation Website
    StartupNation Website

    This social networking platform was founded in 2002 with the goal of helping entrepreneurs and businesses expand and manage their operations. Startup Nations promotes peer-to-peer networking within business communities, particularly among small and medium-sized enterprises.

    They post essential material on how to incorporate your business in terms of legal, insurance, and other compliance concerns. Furthermore, you could seek legal guidance or converse with other business owners about how to flourish as an entrepreneur.

    9. Twitter

    Twitter Website
    Twitter Website

    Twitter has the most active set of communities and provides you with a lot of potential customers. And 44% of Twitter users are 18 to 24 years old. Twitter is best for journalists.

    Mostly all the famous company writers will be present on Twitter, so you can pitch the company’s writer, if they like it then it’s a win. It is easy to distinguish the ideal client on Twitter and also it’s simple to share YouTube videos and blogs.

    10. Youtube

    All you require is an essential mastery of developing and editing a video on YouTube. This social media platform is one of the best for entrepreneurs. In YouTube it’s not always about putting any content on your channel, it must also contain some incorporated tags, clickable thumbnails, and graphics in the video.

    YouTube is the most effective for marketing, proving your skill, and mainly for connecting with people. You need to know about SEO and add significant keywords for search engines. YouTube has no age limit, from youngsters to aged people, all are using YouTube, so you don’t need another social platform if you utilize this one correctly.

    11. Pinterest

    To date, Pinterest is one of the vital sites that people often visit. Out of those, 38% of the users are from 18 to 24 years old. Pinterest is not only utilized by the students, the stats state that 38% of the users are people who have completed their college education.

    Pinterest contains answers for everything, from recipes, style, and also home decorations. So people come here regularly to ask for answers to their questions. If you use it in the right way, it may come of use and as it’s more like a search engine, it’s a plus.

    All you need is to have a regular blog or YouTube channel to lead your customers and if you don’t have one, then Pinterest will doesn’t work for you. Pinterest is best for an influencer, blogger, or YouTuber.

    12. Tik Tok

    Everyone knows that Tik Tok is one of the fastest-growing social media apps. As per stats, the USA contains around 26.5 million monthly active users and 41 percent of users are roughly aged between 16 to 24. So there is no doubt that these social media apps are best for entrepreneurs and as not many entrepreneurs are making use of it, it may be a plus to you.

    It’s easy to gain followers in Tik Tok, all you need is to put out some interesting content or use other known Tik Tokers. Though it’s easy to gain followers and views on Tik Tok, we can say that investing your time or money in it will always come to be a success, it’s never a sure thing. But you can use it as one of your means, as it may change in the coming days. TikTok is banned in many countries including India but is active in the United States as of 2021.

    13. The Funded

    The Funded Website
    The Funded Website

    The Funded is a website where entrepreneurs may investigate, do ratings, review and discuss funding options. It is a community of about 20,000 CEOs, Founders, and entrepreneurs who we meet to talk about fundraising, rate and review angel investors and venture capitalists, and discuss techniques on raising a startup. The company was founded in 2007 by Adeo Ressi.

    14. Snapchat

    Despite the fact that many younger viewers have shifted to TikTok, Snapchat remains an underlying power factor in the world of top social media apps. However, Snapchat’s loss of cool is also a strength these days, since B2B companies are flocking to the site. This year, Snapchat’s MAUs have really climbed a stunning 18 percent.

    15. WeChat

    Many people mistake that WeChat is an app that can only be used for chatting, but no it’s not true, it’s also a popular social media platform that can be utilized for things other than just chatting or messaging.

    WeChat has evolved into an all-in-one social network akin to Facebook. Expect WeChat to flourish as more Facebook users become disillusioned with the service. Wechat is banned in India but is active in the U.S and a few other countries.

    16. VK

    While its monthly active users (MAUs) aren’t as high as Facebook’s, Russia-based VK has a loyal following, particularly among those who have been banned from Facebook, either temporarily or permanently. As more individuals become frustrated with Facebook’s limits, expect VK to rise in popularity among specific demographics.

    Conclusion

    Though Social media is vital for entrepreneurs, it’s not always going to be a win. If you want to gain some name among people, then social media is but, but there are many platforms out there. Not every platform will be suitable for you, it alters as per your task. It relies on which site and how you execute it.

    Establishing your brand on any social media network, particularly for startups, needs a significant amount of effort and takes a lot of time to obtain recognition in a short span.

    Nowadays, social media has become an integral part of everyone’s lives, since reading through their feed is one of the first things they do. As a result, promoting your business on social media raises brand awareness among netizens.

    More significantly, before opening an account on various social networking sites, you should conduct research, segment your audience, and select what material to post, when to post, and where to post in order to generate the most leads for your company.

    FAQs

    Which social media is best for entrepreneurs?

    Digg, PartnerUp, Linkedin, StartupNation are some of the entrepreneur social network sites every entrepreneur must checkout.

    Which social media platforms should a company always use?

    Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, Pinterest, Quora are some of the platforms that every business should leverage to grow their business.

    What websites do entrepreneurs use?

    Inc. Magazine, Entrepreneur.com, The Economist, Bloomberg.com, Forbes.com, Under 30 CEO are some of the websites entrepreneurs use.

  • Top 5 Richest Self-Made Startup Founders in India

    The global economy has always been positively impacted by the introduction of startup companies, which has paved the way for the growing importance of their establishment among different countries.

    This has made the governments of the respective countries come forward to encourage their growth and rapid development, along with apt regulation. This startup growth has been witnessed across different sectors of the industry in India, which is at par with the rest of the world. India is one of the leading countries in terms of its startups. The government of India recognized 14,000 new startups in 2021 and 44 of them have also joined the coveted club of unicorns. The funding that is pouring in India today had never been seen earlier. Along with helping the companies turn unicorns and steering them forward to the next level, this funding is also helping the Indian entrepreneurs grow like never before.  

    Here are some of the successful richest founders in India.

    Byju Raveendran (and family)
    Nithin Kamath and Nikhil Kamath
    Divyank Turakhia
    Nakul Aggarwal
    Ritesh Arora

    Byju Raveendran (and family)

    Byju Raveendran
    Byju Raveendran

    Byju Raveendran is the Founder and CEO of one of the most prominent EdTech startups in India Byju’s. The veteran Indian entrepreneur was born in 1981 at Azhikode, Kerala. He did his schooling from a Malayalam medium school, where his mother “Shobhanavalli” and father “Raveendran” were mathematics and physics teachers respectively. After schooling, he pursued B. Tech from the Government College of Engineering, Kannur.

    Then after completing his graduation in the year 2003, he started working as a service engineer at a reputed MNC. After two years, he quit his job and started helping people prepare for the CAT examination. In 2007, he commenced the test preparation business “Byju’s classes” which was a success. This motivated him, thereby leading him to launch his startup Byju’s alongside his wife in 2011.

    With the rapid growth of the smartphone industry in India, he launched what we know today as “Byju’s – The learning app”. Within three years, the app got success at both national as well as international levels, as the app expanded its operation to English-speaking countries, such as the United Kingdom, the United States, etc.

    Byju’s app adheres to a freemium operation model, primarily aimed at preparing Indian students aspiring to clear examinations such as CAT, IAS, IIT-JEE, NEET, etc. It also helps to provide teaching assistance and facilities to the students of classes 3-12.

    The company overall gained so much success that it even bagged the recognition of being the shirt sponsor of the Indian cricket team, as announced in July 2019, replacing Oppo, who were the earlier sponsors. The deal allows Byju’s name to be printed on the team’s jerseys between September 5, 2019 – March 31, 2022. With over 100 million users and 6.5 million paid subscribers, along with a net worth of approximately 16.5 billion dollars, Byju’s is ranked among the top 5 national internet companies.

    Net worth

    The combined wealth of Byju Raveendran and his family (brother Riju Raveendran and spouse, Divya Gokulnath) stood at $3.22 bn (Rs 24300 crore), as per IIFL Wealth Hurun India Rich List 2021. The personal net worth of Byju Raveendran was last reported to be $1.7 bn in 2020. His company, Byju’s is also a market leader in terms of valuation. With a valuation of $21 bn, the Raveendran-led edtech company is the second most valued startup in India and the most valued edtech startup in the world, as per December 2021 reports.

    Thus, from his journey, we can learn that the passion for learning and imparting education o others, coupled with an overarching plan in place, one can achieve anything and everything in life.

    Awards and recognitions

    • Awarded the Manorama News Newsmaker Award in the year 2019.
    • Fortune Magazine 2020 ‘40 under 40’.
    • Finalist of the Ernst and Young 2020 Entrepreneur of the Year.
    • Winner of the Business Transformation Award in 2020 by Ernst and Young.
    • Winner of the Entrepreneur of the Year award at the Forbes India Leadership Award (FILA) 2021.

    Nithin Kamath and Nikhil Kamath

    Nithin and Nikhil Kamath
    Nithin and Nikhil Kamath

    Nithin Kamath created Zerodha, a brokerage firm with an open and low-cost business approach, in 2010. Zerodha, presently led by both Kamath brothers, Nithin and Nikhil, is the country’s largest brokerage, with over 5.48 million active clients.

    After reports in recent months that approximately Rs 80,000 crore of Indians’ money sits unreported in various banking and Demat accounts, Nithin stated in September that Zerodha would be introducing an ‘alert tool’ to its platform to notify beneficiaries when an account becomes inactive.

    Nithin and Nikhil had been trading right from their teenage years. The kids of a veena teacher and the manager of Canara Bank grew up in Bengaluru’s Basavanagudi, which is known for its lively traders. Nithin confesses that “greed” drew him into trading in the first place.

    They’d joined Reliance Money and Way2Wealth as sub-brokers, respectively. Kamath Associates, a firm that handles money for others, was founded because of its trading prowess. The trading brothers had a sneaking suspicion that the firm was about to be disrupted. “When the jobs accomplished per transaction are the same, why should fees be dependent on transaction value?” had been a problem Nithin frequently pondered.

    Nithin was aware of the industry’s lack of transparency. The number of securities financial transactions tax or brokerage imposed by brokers was sometimes unclear to clients.

    Despite the pandemic, Zerodha had its biggest year ever, with 1.5 million new users. Nikhil started his fund, True Beacon, for high-net-worth clients in 2019. It is still modest, with a corpus of Rs 380 crores, but it has gained an amazing 35 percent during the last 14 months.

    For the time being, the Kamath brothers are concentrating on what they do best: providing the best trading experience and a risk-free alternative to investors. There is also no stock study and no sales targets for any of the employees, which leads to misselling. They’ve introduced Varsity by Zerodha, which includes market tutorials. And the primary broking service continues to be unadvertised.

    Varsity by Zerodha
    Varsity by Zerodha

    Nithin, the company’s CEO, makes product choices and oversees the production, while Nikhil, the company’s CIO, manages risk and deals on their account. They’ve invested in various firms in the investment field and given money to climate change solutions, thereby channeling their brokerage earnings for a good cause.

    Net worth

    They are the biggest Indian entrepreneurs under the age of 40, according to the IIFL Wealth Hurun India ’40 and Under Self-Made Rich List’ 2020, with Rs 24,000 crore. SEBI recently authorized them to establish an asset management firm.

    Awards and recognitions

    • The Confederation of Indian Industry bestowed upon them the Emerging Entrepreneur Award (CII).
    • In its annual business review, The Economic Times recognized Kamath as among the 10 Indian entrepreneurs to follow in 2016 who have the most impact in their industries.
    • Forbes Finance in India in 2016 listed them in their 30 Under 30 list.
    • According to the CII’s CEO, “use technology to manufacture affordable things”.
    • Economic Times included them in “10 Businessmen to Watch in 2016”.

    Divyank Turakhia

    Divyank Turakhia

    Divyank Turakhia is distinguished as an Indian-born serial entrepreneur, businessman, computer programmer, self-made billionaire, and investor. Turakhia is ranked #1 in the IIFL Wealth Hurun India Rich List 2021. Media.net is the company that Divyank founded back in 2010, which went on to become recognized among the top 5 largest online advertising businesses globally. After scaling media.net to a promising level, Divyank is also credited for selling it to Miteno Communication Technology (Shuzhi.AI) in an all-cash deal in 2016 for $900M. This is also famous as the third-largest acquisition transaction in the online advertising industry worldwide.

    Turakhia began programming at the tender age of 9 years, while he started internet consulting for major companies including large corporates when he was just 14 years of age, in 1996. He then decided to borrow $600 from his father and after two years, he co-founded a web hosting and domain registration business. This venture was again quite a success for Turakhia and was eventually purchased by NASDAQ:EIGI in 2014 for $160M. Turakhia studied at Arya Vidya Mandir in Bandra, Mumbai and was later a student of Narsee Monjee College of Commerce and Economics (University of Mumbai), from where he graduated.

    Div or Divyank, as he is commonly referred to, reached the milestone of acquiring his $1 million at 18, attained the milestone of possessing $100 million at 23, and then leaped to cross the 1 billion dollar mark in 2016, when he was 34. A serial entrepreneur, Divyank has been Co-founder of Directi, Founder and CEO of Skenzo, Founder and CEO of Media.net, Founder and CIO of numerous global investment funds. Div stepped down from the position of CEO of media.net in October 2018 and is currently planning to spend some time running his global investment funds.

    Net worth

    Divyank Turakhia’s net worth has been listed at Rs 12, 500 crores by Hurun India in its IIFL Wealth Hurun India rich list 2021. He was featured as the youngest billionaire on the Forbes List of Richest Indians worldwide in 2018.

    Awards and recognitions

    • Economic Times awards the ET Panache Trendsetter Award in 2016.
    • Ranked #2 in the IIFL Wealth and Hurun India 40 & Under Self-Made Rich List in 2020
    • Recognized as the Youngest Indian Billionaire successively in 2016, 2017, and 2018.
    • Bloomberg Television in 2010 conferred upon the title “Winning Warrior”
    • BusinessWeek Magazine listed Divyank Turakhia among Asia’s Best Entrepreneurs Under 25 in 2006

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    StartupTalkyPratyusha Srivastava

    Nakul Aggarwal

    Nakul Aggarwal 

    Nakul Aggarwal is popularly identified as the Co-founder and CTO of BrowserStack. Nakul is an alumnus of the IIT Bombay. Started with Lime Spot Technology India Pvt. Ltd., where he served the role of a Software Developer, he left the job after 2 years. In the meanwhile, he had already started QuarkBase.com as the co-founder. Aggarwal then switched to Lime Labs LLC as the Senior Software Engineer but left the same after stepping down from the co-founder position of QuarkBase.com. Nakul eventually took up the role of managing Development & Infrastructure at Downcase Consulting and while he was working with the company, he founded BrowserStack in 2011. Aggarwal then left Downcase Consulting.

    Net worth

    Nakul Aggarwal was ranked at the second position in Hurun Rich List 2021 with a total wealth of Rs 12, 400 crore.

    Awards and recognitions

    • Nakul Aggarwal is currently ranked #2 by the Hurun Research Institute in the IIFL Wealth Hurun India Rich List 2021.

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    StartupTalkyMahenoor Mansuri

    Ritesh Arora

    Ritesh Arora 

    Ritesh Arora is known as the Co-founder and CEO of BrowserStack. Ritesh co-founded BrowserStack in 2011, which is currently hailed as the world’s leading software testing platform. The vision was mainly to simplify testing for millions of developers globally. BrowserStack scaled far and wide and currently boasts of 50,000+ global customers, along with being backed by marquee investors like Accel, BOND, and Insight Partners. The Ritesh and Nakul-led company was recently valued at $4 billion.

    BrowserStack provides instant access to over 3,000 real mobile devices and browsers on its cloud platform and delivers quality software at speed. It currently aids leading companies like Microsoft, Twitter, Wells Fargo, Discovery, and Expedia.  

    Ritesh Arora has graduated from IIT Bombay with Computer Science and is a serial entrepreneur who has started multiple companies after completing his graduation.

    Ritesh is known as an angel investor and currently mentors many technology startups in India. Arora started as a Software Developer at Lime Labs and then founded QuarkBase.com and Downcase.com, but he no longer holds the role in the companies. Ritesh Arora finally founded BrowserStack, where he still is a Co-founder and CEO.

    Net worth

    Ritesh has a net worth of Rs 12,400 crore, as listed recently in the IIFL Weal Hurun India Rich List 2021.

    Awards and recognitions

    His company BrowserStack has won numerous industry accolades like:

    • It has been named to Forbes 2021 Cloud 100.
    • LinkedIn ranked BrowserStack at #1 in its Top 25 India Startups list.
    • The company was hailed as the Bootstrap Champ by Economic Times.

    List of Top 7 Youngest Self-made Billionaires in India
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    StartupTalkyAbinaya Arangarajan

    Conclusion

    With the increase in the support and assistance from the Indian government to the startups, the young and budding Indian entrepreneurs must keep these role models as their benchmarks of success. The early initiatives of these listed people got them to where they are now. The startup founders are the embodiment of creativity and innovation. Thus, their journey offers some valuable insights, following which the entrepreneurs can push their initiatives towards glory.

    FAQ

    Who are the richest entrepreneurs in India?

    Byju Raveendran and Family, Nithin and Nikhil Kamath, Divyank Turakhia, Nakul Aggarwal, Ritesh Arora are the richest entrepreneurs in India, as of February 2022.

    How much do startup founders make in India?

    The average salary of a startup founder is between Rs 15 lakhs to Rs 80 Lakhs depending on the experience.

    Who is the youngest CEO in India?

    Suhas Gopinath is the youngest CEO in India. He took charge of the CEO of Globals Inc. at the age of 17.

  • What to Look for in a Startup Mentor?

    This article is contributed by multiple Startup founders from different fields.

    The journey of entrepreneurship is long and tiring, somehow or the other you may find a need to look for a mentor, who can play a vital role in the success of your business. They will help you in facing the different challenges, that will come forward in the entire process.  There are many successful entrepreneurs who actually mentor aspiring entrepreneurs but not everyone can be your mentor. So while looking for one, entrepreneurs must understand what they actually need.

    In this article, we will find out what to look for in a startup mentor. Some of the successful entrepreneurs shared their views on this topic. Let’s take a look.

    Manav Shah  | Founder, Eduvacancy

    I would personally tell everyone who is looking for a mentor to network. Keep networking and building your connections. On the contrary, I would recommend young individuals to start building their connections from a very early age. The thing with networking is that you never really know who you would end up meeting. I would advise all young entrepreneurs to keep exploring and meeting different people from all walks of life. Not necessary you will find your mentor from the same industry or similar surroundings.

    Besides networking entrepreneurs should look for individuals who love taking up challenging tasks and overcoming those challenges. When you are picking your mentor also try evaluating what leadership skills you want to set in your organization. Accordingly, find a mentor who has been successful in creating a similar leadership skill set in their lives. Another suggestion I would like to give is to find a mentor who helps you build your network. Therefore in all when someone is looking for a mentor they need to evaluate how the mentor will advance their overall career.

    Kunal Ahirwar | CEO & Co-Founder, Earnvestt Technologies

    The most important quality in any mentor is availability and desire to help. I would recommend that anyone looking for mentorship needs to find people that invest in their growth journey both personally and professionally.

    Utkarsh Gupta | Managing Director, Ramagya Mart

    A mentor is not someone who has experiences and degrees medaled on their profile, or how much engagement or following they have on social media. For me, a mentor is someone that I can speak to for direction and decision-making when fear, uncertainty, and doubt looms.
    If you are looking for a mentor, do not start by keeping the cost of engagement in mind because ‘the best from the rest’ does not come cheap. What you should look for are:

    • How well your mentor understands your need and how well he summarizes it; it means they heard you well.
    • Look for energy, positivity, and the spark that clicks a chord with you. These are effects that bring positivity to an equation.
    • Pick a mentor who shares your values and ethics of business and a similar understanding of business success.

    Neha Indoria | Co-Founder, Boingg!

    You need to ask 4 questions when looking at someone to be your mentor :

    • Do you trust this person?
    • Will they be accessible to you?
    • Do they bring a new perspective to the table?
    • Are they addressing a specific gap with their knowledge?

    Pallavi Utagi | Founder & Mom-in Chief, SuperBottoms

    • Have mentors across age groups and walks of life.
    • Communicate clearly that you are seeking mentorship. Sometimes people
      tend to idolise someone from a distance and don’t muster the courage to let
      the person knows that they are seeking mentorship.
    • Have a professional mentor, who is outside of your organisation for
      complete objectivity.

    Ritesh Ujjwal | CEO & Co-Founder, Kofluence

    I feel, in the Indian context, mentorship is still largely under leveraged which may be due to cultural reasons. I would strongly recommend for everyone to seek mentors from their immediate circle or extended circle, to begin with if you’ve not yet got one. Once, you’ve been nurtured by the initial set of mentors during the initial part of your career, then you should up the game by seeking mentors who have gone through the journey earlier.

    Conclusion

    While looking for the ideal mentor for you and your business, you need to first decipher what you qualities you actually need in your mentor, then only you can find the perfect one for yourself. Amidst thousands of people, they will not only help you in developing your skills but also provide the support and confidence, when you need some.

  • Top 20 Startups in Dubai to look out for in 2022

    Dubai is the wealthiest of seven emirates that form the United Arab Emirates. It is the land of the rich, luxurious restaurants, ports, and beaches. By these beaches, skyscrapers stand tall where businesses are conducted. Huge affluence creates a big market for startups to spread their wings. From deluxe shopping apps to brilliant waste management systems, startups have been taking this city to new heights.

    Below are the top 20 emerging startups in Dubai that have acquired a significant space in the Dubai startup environment in a few years:

    1. The Luxury Closet
    2. Souqalmal
    3. Seez
    4. Bekia
    5. Arabia Startzplay
    6. Noon
    7. Avidbeam
    8. Ziwo
    9. Almentor
    10. Unifonic
    11. Beehive
    12. Renty
    13. Sprii
    14. YallaParking
    15. Nabbesh
    16. Matic Services
    17. Pi Slice
    18. Jamalon
    19. Careem
    20. The List
    FAQ

    1. The Luxury Closet

    Founder: Kunal Kapoor

    Founding year: 2012

    The Luxury Closet Homepage
    The Luxury Closet Homepage

    The Luxury Closet brings you all luxurious brands at your fingertips. It includes brands like Burberry, Louis Vuitton, Celine, Tiffany & co., and Cartier. It is one of the top startups in Dubai that offers a one-stop-shop for all things fancy for both men and women. The company also offers home décor and kitchen essentials from high-end brands.

    2. Souqalmal

    Founder: Ambareen Musa

    Founding year: 2012

    Souqalmal Homepage
    Souqalmal Homepage

    Souqalmal is a comparison website startup in Dubai that lets you compare insurance and financial products before you make the final decision. It aims to help customers save money by choosing wisely and not giving in to the first deal they see. They provide car insurance, banking, and financial solutions that lead to saving money.

    3. Seez

    Founder: Andrew Kabrit

    Founding year: 2015

    Seez Homepage
    Seez Homepage

    Seez is an auto marketplace startup in Dubai. Users can choose from a wide variety of used or new cars. It allows users to buy or lease cars by comparing prices. The Car Valuation feature provides the latest market prices, options for negotiation, and depreciation of any car.

    4. Bekia

    Founder: Alaa Kamal, Mohamed Zohdy

    Founding year: 2017

    Bekia Homepage
    Bekia Homepage

    Bekia is a brilliant Egpyt-based waste management startup. It lets users exchange waste materials such as plastics, paper, electronics or even cooking oil with points. These points can be used to buy groceries, metro tickets, mobile credits, or school supplies. This concept promotes people to voluntarily dispose of waste sustainably. Bekia is counted among the top startups in Dubai.

    5. Arabia Starzplay

    Founder: Maaz Sheikh

    Founding year: 2015

    Starzplay Homepage
    Starzplay Homepage

    Starzplay is just like Netflix but for Dubai. It streams movies and shows in Arabic as well as other languages. Animes and Hollywood movies are also available.

    6. Noon

    Founder: Mohamed Alabbar

    Founding year: 2016

    Noon Homepage
    Noon Homepage

    Noon is another online shopping platform that delivers in UAE, Egypt, and KSA. It is a generic e-commerce site that delivers all kinds of products from clothes to electronics to skincare. Even groceries are available on this platform with affordable deals.

    7. Avidbeam

    Founder: Dr Hani El Gebaly

    Founding year: 2014

    AvidBeam Homepage
    AvidBeam Homepage

    Avidbeam is a Dubai based startup that offers advanced solutions for Smart Spaces, Smart buildings, and cities. Their main aim is to build an affordable video analytics platform that enhances business performance. They offer Artificial Intelligence and Computer Vision to scale the growth of businesses. They also address public security and safety among other services.

    8. Ziwo

    Founder: Eric Ouisse, Renaud de Gonfreville

    Founding year: 2010

    Ziwo bridges the gap between customers and clients by providing call centre services. They connect customers with companies and solve their problems in real-time. Customers can clear all their doubts via a hotline that links them to company executives and solve all their queries right on the call.

    9. Almentor

    Founder: Husni Khuffash, Ibrahim Kamel, Hesham Heikal, Abdelrahman Fahmy

    Founding year: 2016

    Almentor provides courses that are required presently in the market. These courses include Stress Management, English Pronunciation, Radio Presenting and HR Analysis. They have mentors and teachers that help users develop in-demand skills for jobs and personal growth. These self-development courses make users ready to face the challenges of today’s world.

    10. Unifonic

    Founder: Hassan Hamdan, Ahmed Hamdan

    Founding year: 2006

    AvidBeam Homepage
    AvidBeam Homepage

    Unifonic is one of the top startups in Dubai that offers SMS, voice, and messaging apps to enhance customers’ experience. They work on converting text to speech, send notifications with text to speech, and chatbox. Their SMS services can be used for Automatic Notification, Authentication and Marketing.

    11. Beehive

    Founder: Craig Moore

    Founding year: 2017

    Beehive Homepage
    Beehive Homepage

    Beehive connects businesses to lenders who are willing to lend against their invoices. They are leading fintech pioneers who use innovative technology that leads to affordable finance. They work through a sophisticated process where approved businesses are listed in the marketplace and investors fund them on the platform.

    12. Renty

    Founder: Yevhen Parokhod

    Founding year: 2018

    Renty Homepage
    Renty Homepage

    Renty is a basic car renting platform that rents luxurious cars too. They also provide Chauffeur services that appeal to the top rich businessmen. Some of their rentals include high-end names such as Bentley Continental GT, Lamborghini Evo- SPYDER, Porsche Taycan Turbo, and Rolls Royce Wraith.

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    13. Sprii

    Founder: Sarah Jones

    Founding year: 2014

    Sprii is an online marketplace for all kinds of pregnancy and baby products. They aim to connect expectant mothers to their favourite global brands. Sprii has clothes for moms and kids, baby essentials, and kits for prenatal yoga. During the Covid-19 Sprii was shut down.

    14. YallaParking

    Founder: Craig MacDonald

    Founding year: 2016

    YallaParking Website
    YallaParking Website

    Anybody who lives in a big city knows that parking can be a huge hassle. That’s why YallaParking provides a platform where you can look for a parking spot, book it and park your car. This realizes the true spirit of startups which is simplifying day-to-day tasks through advanced technology.

    15. Nabbesh

    Founder: Rima El Sheikh, Loulou Khazen

    Founding year: 2012

    Nabbesh provides job opportunities through its online platform. It connects job seekers with employers, who can hire them. They employ many fields such as tech, finance, education, and other art fields where talented people can get a job and earn for themselves.

    16. Matic Services

    Founder: Mohamed Semad

    Founding year: 2015

    Matic Homepage
    Matic Homepage

    Matic Services is making household chores easy for everyone. They bring together several house helpers who can work at the customer’s convenience to keep your home clean. These are trained and certified cleaners whom people can trust. Users can also choose their preferred cleaner by pre-booking as per their schedule.

    17. Pi Slice

    Founder: Genny Ghanimeh

    Founding year: 2012

    Pi Slice Homepage
    Pi Slice Homepage

    Pi Slice is a Dubai based startup with a great initiative to provide small funds to those who need it. Everybody does not require big investments and many businesses are small scales. Pi Slice connects these small businesses with people in the Middle East and North America who want to invest in them. This works well both ways as the young businesses get their money and investors get opportunities.

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    18. Jamalon

    Founder: Ala Alsallal

    Founding year: 2010

    Jamalon is the Middle East’s largest online bookstore that offers a variety of books in one place. They have books in Arabic as well as the English language. These books include architecture, graphic novels, and comics, computers, self-help, and design.

    19. Careem

    Founders: Mudassir Sheikha, Abdulla Elyas, Wael Nafee, Magnus Olsson

    Founding year: 2016

    Careem Homepage
    Careem Homepage

    Careem allows users to enjoy multiple services in one place. They provide a taxi service and you can book a car for your personal use too. It offers food delivery services and prides on hassle-free payments that can be made through Careem payment mode. It has spread its wings in more than 100 cities in 13 countries from Morocco to Pakistan.

    20. The List

    Founder: Andreas Skorski

    Founding year: 2016

    The List Homepage
    The List Homepage

    The list is another luxuries marketplace that signifies the posh lifestyle of people in Dubai. It provides fancy brands like Burberry, Gucci, Valentino and Chanel. It is your basic online clothes and accessories shopping platform but the twist is it’s not basic at all. With its collection of top-class brands, it is one of the leading startups in Dubai and a heaven for the rich to splurge.

    Conclusion

    These startups symbolize the lifestyle in Dubai. People are open to advanced tech making changes in traditional practices. These startups in Dubai are doing great for themselves while contributing to the boosting economy. As young businesses are the backbone of an economy, Dubai is bound to flourish.

    FAQ

    Is Dubai good for startups?

    UAE is ranked 11th in ease of doing business and 25th in starting a business on World Bank’s 2019 ease of doing business report.

    What are some of the top startups in Dubai?

    The Luxury Closet, Souqalmal, and Seez are some of the top Startups in Dubai.

    Is Dubai a good place for entrepreneurs?

    Dubai is ranked among the world’s best cities for entrepreneurs moving abroad to start a business, more specifically in import/export sector.

  • Ankur Warikoo Success Story – From Dreaming to be the First Man on Mars to Founding the Brand ‘Warikoo’

    Everyone who has achieved success in life has a story to tell. An event that forever altered their lives and shaped who they are today. An event or an incident that gave them the guts and motivation to fulfill their life ambitions and goals.

    There are many motivators and gurus present on the internet today who share knowledge about investments, startups, businesses, financial planning, personal life, and whatnot. There is one such prominent person who is an angel investor as well as a well-renowned YouTuber, Ankur Warikoo. Understand more about this gentleman – Ankur Warikoo’s journey in this writeup.

    Ankur Warikoo Biography

    Name Ankur Warikoo
    Born August 25, 1985
    Occupation Entrepreneur, Teacher, Content Creator, Author, Investor
    Talks About Ideas, money, startups, self-awareness, and personal growth
    Founder WariCrew, WebVeda
    Co-founder Nearbuy.com, Accentium Web, SecondShaadi.com, StudyNation.com, Taaza.com,SitaGita.com, Gaadi.com, and AdLift
    Education BSc in Physics from Hindu College, MS in Astronomy and Astrophysics from Michigan State University, MBA in Finance from ISB
    Net Worth $10 Million (Approx)

    Who is Ankur Warikoo?
    Ankur Warikooo Education
    Ankur Warikoo – Personal Life
    Ankur Warikoo – Career
    Ankur Warikoo- An Author
    Story Behind the Brand ‘Warikoo’

    Who is Ankur Warikoo?

    Ankur Warikoo is a business owner, motivational speaker, mentor, and angel investor by profession. Secondshaadi.com, Gaadi.com now Cardekho.com, and Nearbuy.com are some of the few startups that he co-founded.

    Ankur Warikoo was one of the first employees hired by Groupon to launch and oversee its India operations in 2011 as it was its inception time. Deal-hunting was the most popular online activity at that time.

    Ankur Warikooo Education

    He completed his schooling at Don Bosco School in the capital city, New Delhi. Then he enrolled in Hindu College for a B.Sc. in Physics (B.Sc Physics). After that, he enrolled for Ph.D. in Physics (MS, Astrophysics) from Michigan State University, which he left after finishing his MS. He then went on to complete his MBA (Masters of Business Administration) at the Indian School of Business after returning from the United States.

    Ankur Warikoo – Personal Life

    Ankur Warikoo is a Kashmiri Pandit who was never born into a wealthy family. But he had a clear idea of what he wanted to achieve with his life, which turned out to be nothing like what he is doing now.

    Despite his desire to work for NASA and travel to Mars, life had other plans for him. He dropped out of his Ph.D. program because he was unhappy with his work. Something was always lacking for him. He buried his emotions for years before seeing that this was not the road for him.

    Ruchi Budhiraja Warikoo is the wife of Ankur Warikoo. She was Ankur’s love in high school. She met her when he was a student at the Hindu college and she was a resident of Miranda House. They met on the bus on their way to college, where Ruchi and her friends used to perform silly charades virtually every day.

    Ruchi is the only one who truly understands and supports Ankur in whatever he does. Uzma and Vidur, are their two children.

    Ankur enjoys public speaking and is frequently seen giving talks at corporations, universities, schools, and conferences on topics such as motivation, leadership, consumer internet, and entrepreneurial attitude.

    Ankur Warikoo at TEDxSBSC- Entrepreneurship As A State Of Mind
    Ankur Warikoo at TEDxSBSC- Entrepreneurship As A State Of Mind 

    Ankur Warikoo – Career

    After completing his studies, Ankur landed a position at AT Kearney, a consulting firm. Warikoo worked in the real estate industry and media and entertainment sectors in Dubai, New York, and India while working at Kearney. After getting his MBA, he worked at Kearney for three years until deciding to establish his own business in 2010.

    While Ankur was at ISB, along with his batch mates he started his first venture, secondshaadi.com. In those few years after quitting his job, he joined in building various websites across industries like automobiles, education, and finance. One of the biggest hits was Gaadi.com which was eventually sold to goibibo.com.

    Soon after these two startups, Ankur joined hands with Groupon as the founding CEO in India. Along with that he also managed businesses in Thailand, the Philippines, and Indonesia for Groupon. He led Groupon’s business in India for around four years until 2015. That year he took a major step and bought a major shareholding of India business from Groupon with Sequoia Capital and transformed it into a whole new independent startup, Nearbuy.com.

    He started Nearbuy, a lifestyle company, in 2015 which provided interesting deals on restaurants, spas, beverages, and other local businesses. This startup was funded by Sequoia capital. He left his position as CEO in 2019 to pursue a career as a content creator. The other two co-founders still run the business of Nearbuy.

    Ankur Warikoo was named to Fortune India’s 40 Under 40 list, was the Social Media Entrepreneur of the Year held by CMO Asia in 2017, and was also featured in the LinkedIn spotlight in 2019.

    Ankur Warikoo- An Author

    Ankur Warikoo's authored books- Do Epic Shit & Get Epic Shit Done
    Ankur Warikoo’s authored books- Do Epic Shit & Get Epic Shit Done

    Ankur Warikoo as a content creator always shared productivity and life skills on different platforms like LinkedIn, Twitter, Instagram, and YouTube.

    In 2021, He published all his posts compendium titled “DO EPIC SHIT” (National Bestseller), in which he talks about success and failure, habits, awareness, entrepreneurship, money, and relationships.

    Again in 2022, he published another book on actionable hacks titled “GET EPIC SHIT DONE“, in which he intricacies of management of life like mindset, focus, meditations, etc.

    Story Behind the Brand ‘Warikoo’

    When Ankur was the CEO of nearbuy.com in 2016, he created the brand Warikoo.  The brand was created with the goal of owning the stories and building a brand for future talent. Ankur volunteered for the job since he enjoys public speaking, and one lovely Wednesday, he filmed a video with the headline “If you don’t ask, the answer is always no!”

    It was named “Warikoo Wednesdays” by him.

    Since then, the brand has expanded by leaps and bounds, and it can now be found on nearly every major social media platform. The brand continues to expand mostly through video content, which assists consumers in making decisions based on awareness rather than ignorance.

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    Conclusion

    Ankur Warikoo encourages young people in their twenties and thirties to explore new things, make errors, and learn from their failures. Spending time with individuals who aren’t like us was one of the three factors that let him live a life without a plan. “It is so easy for us to take our failures seriously and consider them the end of the road,” he writes on his website ankurwarikoo.com in a PDF document titled My Failure Resume. I am the best proof that self-doubt exists, as well as the finest proof that it can be conquered — it’s simply a never-ending struggle.”

    FAQs

    What is the net worth of Ankur Warikoo?

    The net worth of Ankur Warikoo is approximately $10 Million.

    What is the education qualification of Ankur Warikoo?

    Ankur Warikoo did BSc in Physics from Hindu College, dropped out from MS in Astronomy and Astrophysics from Michigan State University, and MBA in Finance from ISB.

    What does Ankur Warikoo do?

    Ankur Warikoo is a content creator, public speaker, and entrepreneur.

  • List of Brands Endorsed By Shah Rukh Khan | SRK’s Brand Ambassador List

    Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.

    The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.

    Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.

    The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.

    The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.

    Here is a List of Brands endorsed by Shah Rukh Khan:

    1. Byju’s
    2. Dubai Tourism
    3. BigBasket
    4. Hyundai
    5. Frooti
    6. D’decor
    7. Fair and Handsome
    8. FoodPanda
    9. Reliance Jio
    10. ICICI Bank
    11. Denver
    12. Kent
    13. Dish TV

    Byju’s

    BYJU’ S AD – Shah Rukh Khan Brand Endorsements

    Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.

    By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.

    The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.

    However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.

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    Dubai Tourism

    Dubai Tourism AD – Shah Rukh Khan Brand Endorsements

    Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.

    The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.

    Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.

    BigBasket

    BigBasket AD – Shah Rukh Khan Brand Endorsements

    BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.

    So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.

    In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.

    Hyundai

    Hyundai AD – Shah Rukh Khan Brand Endorsements

    Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.

    The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.

    According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.

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    Frooti

    Frooti AD – Shah Rukh Khan Brand Endorsements

    Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.

    Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.

    One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.‌

    D’decor

    D’Decor AD – Shah Rukh Khan Brand Endorsements

    D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.

    D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.

    Ajay Arora, the managing director of  D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.

    He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.

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    Fair and Handsome

    Fair and Handsome AD – Shah Rukh Khan Brand Endorsements

    Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.

    Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.

    Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.‌

    FoodPanda

    FoodPanda AD – Shah Rukh Khan Brand Endorsements

    Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.

    The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.

    The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.

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    Reliance Jio

    Reliance Jio AD – Shah Rukh Khan Brand Endorsements

    Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.

    Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.

    Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.

    In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”

    ICICI Bank

    ICICI Bank AD – Shah Rukh Khan Brand Endorsements

    ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.

    It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.

    Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”

    Denver

    Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.

    Kent

    Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.

    Dish TV

    Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.

    Conclusion

    Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.

    According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.

    In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.

    Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.

    FAQs

    Who is Shah Rukh Khan?

    Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.

    What is the brand value of Shah Rukh Khan?

    The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.

    What are the main brands endorsed by Shah Rukh Khan?

    The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.

    What are the other brands endorsed by Shah Rukh Khan?

    The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.

    How much does Shah Rukh Khan charge for a brand endorsement?

    Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.

    What is the net worth of Shah Rukh Khan?

    The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.

  • Mumbiker Nikhil Success Story | How Nikhil earns money?

    Nikhil Anil Brij Lal Kumar, or more famously known as Mumbiker Nikhil,  is an Indian YouTube vlogger, model, actor, and former flight attendant. He launched his YouTube account in 2013, where he published moto-vlogs when he was just 22 years old. Now 29 years old, Mumbiker Nikhil has come a long way since then, literally. Let’s take a look at his journey and how he got to where he is now.

    Mumbiker Nikhil – Life
    Mumbiker Nikhil – YouTube Channel
    Mumbiker Nikhil – Success Story
    How Mumbiker Nikhil earns money?
    FAQs

    Story of Mumbiker Nikhil

    Mumbiker Nikhil – Life

    Born on November 4, 1991, Nikhil was never into studying and had always been a defaulter. He first pursued and studied hotel management at Mumbai’s Rizvi Institute of Studies and Research, but after a time decided it wasn’t for him and dropped out.

    In 2007, he interviewed for a flight attendant position with Qatar Airways, and he was lucky enough to get accepted.

    He spent the following six years in Doha, Qatar. He returned to Mumbai to try his luck as an actor. He landed a few minor roles in films such as Emotional Atyaachar and the popular television serial Savdhan India but couldn’t land any significant roles and didn’t have a massive breakthrough, but he still continued trying. His family told him to drop acting and continue his work as a flight attendant but Nikhil remained optimistic. In December 2012, tragedy struck when Nikhil’s father, Anil Sharma, died after having a heart attack. Nikhil, heartbroken, gave up performing and invested in and launched a slew of new enterprises to support his family, but to no effect. After seeing his family’s financial condition and the losses his companies were going through, he gave up everything and returned to Mumbai to properly handle his father’s firm. The majority of his father’s business consisted of collecting rent from properties he had invested in before his tragic demise.

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    Mumbiker Nikhil – YouTube Channel

    Mumbiker Nikhil
    Mumbiker Nikhil

    Nikhil had a good life, but it wasn’t the life he had envisioned or desired, but he carried on to support his family. He was inspired to start vlogging after seeing a couple of people riding motorcycles and recording themselves. He didn’t know where to upload it because YouTube had just been launched in that era and wasn’t well-known then, but when he saw a video on YouTube of someone else vlogging there, he decided to do the same to break up his repetitive routine and have the adventure he had always dreamed of. Nikhil Mumbiker was one of the earliest Indian vloggers.

    On July 3, 2013, he started the “Mumbiker Nikhil” YouTube channel. He began uploading videos in the style of vlogs, and because he has been riding motorbikes since he was 15, he merged the two and began to post the moto vlog on YouTube. He created his first video on bike information, but it didn’t receive a lot of views at the time, but he didn’t give up and continued to vlog. He published quality content and great films of his bike trips to various places in India and out of India. He gradually climbed up the fame wall by posting quality content and unique recordings of his bike journeys to multiple destinations in and out of India.

    Nikhil’s commitment and hard work eventually paid off, and he is now one of India’s most renowned YouTubers with over 3 million subscribers.

    His video describing his journey to Leh, Ladakh, was a watershed moment in his YouTubing career. He not only got renowned as a result of this journey, but he also acquired a large number of subscribers, and he met Debashish Ghosh who was on a world tour his motorbike.

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    Mumbiker Nikhil – Success Story

    Mumbiker Nikhil 

    Things started to change once he reached 100,000 followers on YouTube on August 26, 2016. He now has a large number of admirers and followers all around the world. His videos were well-received, and his YouTube channel, “Mumbiker Nikhil,” became well-known.

    In 2017, he rode his KTM Duke 390 from Kanyakumari to Kashmir to visit his admirers across the country. Bhuvan Bam, Ashish Chanchlani, Be Younick, Technical Guruji, and Prajakta Koli are just a few of the prominent Indian YouTubers with whom Nikhil has collaborated.

    Nikhil was invited to the Mumbai YouTube Fanfest in 2017. He put on a show on stage while riding a Harley Davidson borrowed from his friend Debashish Ghosh. It aided Nikhil in gaining more viewers, and on March 16, 2018, his YouTube channel reached a million subscribers. He currently has 3.96 million subscribers, 1,567 videos uploaded to his YouTube account, and over 1.8 billion views.

    Nikhil’s social media profiles have a sizable following.

    • Twitter (@emNikhil): 471K followers
    • Facebook (@emNikhilSharma): 340K followers
    • Instagram (nikkkhi): 1.3 Million followers

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    How Mumbiker Nikhil earns money?

    Mumbiker Nikhil earns anywhere between Rs. 3,85,000 and Rs. 61,32,000 per month from advertising that displays before the video starts, according to the famous analytics website Social Blade. The amount of money he makes through brand sponsorships and affiliates is unknown. He also endorses brands on Instagram, where he has more than 900,000 followers.

    He gets a decent amount of money through sponsorship and brand partnerships in addition to Google Adsense. In addition, he owns his own clothing brand, MN. T-shirts, hats, purses, and other accessories are among the items he offers online. He also earns from business promotions and special appearances now that he is a Social Media Influencer. Previously, his total net worth was unknown. However, the most recent estimate for Mumbiker Nikhil’s net worth in 2021 is somewhere between $7.8k and $125.2k each month, or $93.9k to $2M, or around 14 crores per year. Furthermore, based on his YouTube growth, we can predict that his net worth will increase quickly in the near future.

    FAQs

    What is full name of Mumbiker Nikhil?

    Real name of Mumbiker Nikhil is Nikhil Anil Brijlal Kumar Sharma.

    What is the net worth of Mumbiker Nikhil?

    Mumbaikar Nikhil’s net worth is $ 4 Million.

    What is Mumbiker Nikhil’s age?

    Mumbiker Nikhil is 30 Years old (2021).

    Who is Mumbiker Nikhil’s wife?

    Nikhil Sharma aka Mumbiker Nikhil has married his girlfriend Shanice Shrestha on 30 January 2021.

  • Top 5 Female-Founded Fashion Brands in India in 2021

    There are startups budding everywhere. Great companies that started just from an idea and now are building their empires that are huge and vast. With their growing consumer base and stand undistinguished in the market with their offerings promising consistency as brands.

    Mostly, women are just stereotyped into being homemakers. And are often not associated with terms like business entrepreneurs. But here are some women defying the odds and stereotypes created by society and are also running successful startups in the fashion industry.

    We have curated a list of Fashion startups that are run by women with their stories. So if you are looking for that little spark of inspiration to get you some motivation.

    This is the sign to stop doubting yourself and start that business that you are wanting to.

    There is an integration/fusion of cultures in this age. People have embraced the idea of a kaleidoscopic approach which has been possible with the help of globalization. With sustainability playing a new and important role in this industry. The industry has a wide scope and a lot to offer trends and styles. Let’s browse through how female entrepreneurs are changing the game with their ventures in the world of fashion.

    Nykaa
    Chumbak
    LimeRoad
    Zivame
    Baggit
    FAQ

    Nykaa

    Founded in: 2012

    Founder: Falguni Nayar

    CEO: Falguni Nayar

    The wealthiest self made Female Billionaire in India

    Nykaa is everywhere and the brand just got its Initial Public Offering (IPO) and has attracted 32.59 billion dollars worth already. Describing itself as India’s one-stop online cosmetics and beauty store, having forty six locations across India and is associated with over 2400+ brands. It is India’s largest online shopping beauty store for cosmetics, beauty products, health products, and more.

    Nykaa has four apps on the Play Store: Nykaa Fashion- Online shopping app; Nykaa – Beauty Shopping app for buying makeup and cosmetic products. It has a different segment that caters to men too, and those apps include: Nykaa Man- men’s grooming store and superstore by Nykaa, which is a business to business (B2B) shop.

    The e-commerce platform provides seamless shopping experience providing premium as well as affordable products through its omni-channels. The founder, Falguni Nayar, who has completed her Master of Business Administration (MBA) in finance, a student at Indian Institutes of Management (IIM) Ahmedabad, after joining the Kotak Mahindra Bank and serving for almost eighteen years, quit to go after her dream to start the venture. P.S. She has also been the managing director at the bank.

    Chumbak

    Year: 2009

    Founder: Shubhra Chadda and Vivek Prabhakar

    CEO: Shubhra Chadda

    Sold home with her husband to start their own venture

    Shubhra Chadda
    Shubhra Chadda

    With a collection of fashion and home products, Chumbak is an e-commerce store for everything. According to reports of 2020, Chumbak has established forty four stores across India and has its presence in at least twelve cities.

    Have you ever worried about what could be the perfect gift for someone’s special occasion? Or been crazy about quirky things? That integrates culture, uniqueness, and funk all in a cool way. Chumbak has got you! People who travel often love to get things back as mementos from their trips, to look back, and remember the precious times. But there is no particular place in the Indian market made exactly for this purpose, nor exactly on the web platforms back then.

    There are many gaps in the Indian market that need bridging and usually go unnoticed by the people. Shubhra realized this and took notice of the fact that many people were looking for things to take back after a trip to India.

    Here begins her story of Shubhra after being a mother for a year who wanted to do something and embarked on her journey to being an entrepreneur. The couple sold their home to set-up their venture: Chumbak. Their home decor & fashion stores have a ranging variety of products selling perfumes, laptop sleeves, bags, water bottles, other home decor items, apparels for women and more.

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    LimeRoad

    Year: 2012

    Founder: Suchi Mukherjee, Prashant Malik, Ankush Mehra

    CEO: Suchi Mukherjee

    Rising above the mundane

    Sachi Mukherjee
    Sachi Mukherjee

    Having led many organizations like Lehman Brothers Incorporation, Virgin Media, eBay incorporation, Skype, Gum Tree and driving them to success with her potential, brilliance and skills. Sachi Mukherjee wows you with her knowledge graduating from the St. Stephens College in Delhi she holds a BA degree in Economics with Math’s  from University of Cambridge. She is also a Cambridge Commonwealth Trust Scholar and Fellow, a Chadburn Scholar who has completed her master’s from the London School of Economics in finance and economics.

    Having received the Unicorn Startup Award in 2016 by NDTV is just one of the accomplishments among many for Lime Road. Lime Road is an e-commerce platform that in the initial stages only served as a platform catering to women, only now it has extended selling clothing and accessories for women, men and kids.  

    It started with the aim of creating a shopping experience that people find mesmerizing. Engaging users allows them to create personal looks and collections and have the option to share it with your friends.

    Zivame

    Year: 2011

    Founder: Richa Kar

    CEO: Amisha Jain

    Going beyond just lingerie

    Richa Kar
    Richa Kar

    Think outside the box and the whole society calls you crazy. The story of Richa Kar is somewhat the same; she dared to do things differently and do it anyway, even though she did not have her parents supporting her idea of starting a business of selling lingerie online.

    Her mother was embarrassed by the idea and had no support from her father. Zivame has both online and offline stores with new launches. The inspiration for starting Zivame that struck Richa was derived from tracking sales of Victoria’s Secret, and she realized that there was no such market in India.

    Started with her savings and borrowing money from her friends with the vision to help women shop for intimates online. After going through tough times with receiving criticism came the positive feedback. Dedication and hard work got Richa through her journey to getting investors and later receiving funding for her venture. The story on the official site describes it as going beyond just lingerie. Driving with innovative ideas that were not given much thought about before, influencing women in different ways.

    Baggit

    Founded in: 1985

    Founder: Nina Lekhi

    CEO: ‎Nina Lekhi‬

    Fueling the road to success with failure

    Nina Lekhi with Shraddha Kapoor
    Nina Lekhi with Shraddha Kapoor

    Home-grown premium brand: Baggit, made and designed in India. Which provides bags and accessories made in a vegan, sustainable, and cruelty-free way for women, was started by Nina Lekhi back in 1985 with her hardwork and following her passion. She started Baggit with only seven thousand rupees, which was borrowed from her mother. Now Baggit has one thousand retail stores in India, two hundred and eight employees, and the brand is worth Rs 111 crores.

    A student who did really well until the eighth grade and an role model for others, things changed for Nina Lekhi when she neglected much of her studies, not putting much work and having fun in the world with her  perspective of how college should be like she flunked in her first year of college at Sophia’s Polytechnic, Mumbai.

    Giving failure a direction to feel the sense of purpose after being called with labels like “duffer” and “stupid” she tackled them by proving herself. Nina’s parents were very supportive and encouraged her to build on the lost self-esteem and confidence.

    With a head full of curiosity for the world of the retail industry and parents that stood by her. She took up two part-time jobs, for Mike Kriplani Fashions in the retail sector and at Shyam Ahuja, selling carpets at the age of seventeen, getting first hand experience.

    Having people around her who were into businesses and an environment that cherished entrepreneurship starting her own venture felt like a natural move for her. Doing exhibitions and marketing her products at the retail stores where she worked and word of mouth getting her clients, setting up her first store at Kemps Corner with her brother to the slowly climb to the hill of success made it all work.

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    Conclusion

    With a hint of inspiration, passion and courage, you can do it all. Quit that job, dare to dream, believe, fail, and break for, and stand out when the world asks you to fit into the box. Start small, start somewhere if you believe in what you do. There will be setbacks and a lot of society doubting you. Take it from these women, defy the odds, and do it anyway.

    FAQ

    Who is first woman entrepreneur in India?

    Kalpana Saroj, CEO of Kamani Tubes is known as the first women entrepreneur of India.

    Who is the richest female entrepreneur in the world?

    Oprah Winfrey, Jenny Just, Michelle Zatlyn, and Katrina Lake are some of the richest female entrepreneur in the world.

    Who is the first woman entrepreneur?

    Madame C.J. Walker is the first woman entrepreneur in the world.

  • Most Profitable Leather Business Ideas

    The leather industry occupies a place of notability in the economy of most countries. The demand for the leather goods industry has grown with customer demands for new designs and creative fashionable leather products. Due to the huge potential for employment, growth, and exports, the demand for the leather business is growing rapidly. According to IBEF, The Indian leather industry accounts for around 12.93 % of the world’s leather production. The leather industry is spread across different segments namely tanning and finishing, footwear and footwear components, leather garments, leather goods including harness, etc. Leather business ideas can be developed as a profitable venture on a small and medium scale basis as well.

    Facts about the Leather Industry in India
    Strengths of Indian leather Sector
    Most Profitable Leather Business Ideas

    Conclusion
    FAQs

    Profitable leather business with low investment

    Facts about the Leather Industry in India

    According to the Department for Promotion of Industry and Internal Trade (DPIIT), India’s leather industry has attracted $ 215.21 million in foreign direct investment equity inflows from April 2000 to March 2021.

    If the question on your mind is, “Is the leather business profitable?”, here are some facts about the industry to help you decide:

    • Footwear export accounts for a 45.82% share. India has produced 1.8 billion units and is expected to produce 3 billion units by 2024.
    • India’s total leather export stood at US$ 5.07 billion in 2019-20. From April 2019 to March 2020.
    • The tanning industry accounts for an annual production of about 3 billion sq. ft.
    • India is the second-largest exporter of leather garments, third-largest exporter of Saddlery & Harness in the world and 4th largest exporter of Leather Goods in the world.

    The global leather goods market size has reached USD 407.92 billion in 2021. Total leather and leather products exported from India stood at US$ 5.07 billion in 2019-20. India shares 9% of the world’s footwear production. India is the second-largest footwear producer after China. India is also the second-largest consumer of footwear after China. This article will help you in finding out the most trending leather business opportunities.

    Share of Leather Products (2020-21)
    Share of Leather Products (2020-21)

    Strengths of Indian leather Sector

    • Own raw material source – About 3 billion sq ft of leather produced annually
    • Some varieties of goat/calf/sheep skins command premium position
    • Strong and eco-sustainable tanning base
    • Modernized manufacturing units
    • Trained / skilled manpower at competitive wage levels
    • World-class institutional support for Design & Product Development, HRD and R & D.
    • Presence of support industries like leather chemicals and finishing auxiliaries
    • Presence in major markets – Long Europe experience
    • Strategic location in the Asian landmass

    Most Profitable Leather Business Ideas

    Leather Watch Band Making

    The leather watchband is considered especially as a B2B product. It takes around 45-60 mins to complete each strap depending on the level of expertise and comfort of working with leather. If you care for your leather strap watch carefully, it is likely to last longer and maintain its value.

    The main things you will need to start making leather watch bands are :

    • Leather
    • Cutting mat
    • Cutting tool
    • Cutting edge
    • Leather punch
    • Needle
    • Suitable thread
    • Watch hardware (buckle and spring bars)

    Leather Garment Making

    Fashion consumers are becoming more conscious of the environment. Consumers are rapidly aligning towards new designs and innovative leather offerings to ensure they are in sync with challenging fashion trends. Leather manufactures are trying to produce more sustainable products by prohibiting harmful dyes and chemicals.

    They prefer the following facilities before starting a leather garment:

    • Eco-friendly material
    • Conservative use of resources
    • Reduced emission pollutants
    • Greater social commitment
    • Fair treatment of employees

    Leather Bag Making

    The leatherback making business can be started with little capital and from home. Once the bag has been completed it is given a coat of mustard seed oil, which helps nourish the leather, helps waterproof it, and further deepens the rich tan color. You can come up with a variety of designs that you can get into manufacturing or retailing.

    Basic leatherworking tools and materials are as follows:

    • Some 2mm veg-tan leather
    • Swivel knife
    • Stamp tools
    • Quality 2mm lacing
    • Linen
    • Lacing needles
    • Leather dyes
    • Hardware(rivets, buckles, keepers, and a closure)
    • Contact adhesive

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    Leather Shoe Making

    Ladies footwear is an essential item in women’s apparel. The variety includes slippers, sandals, sports shoes, high-heels, etc. You can start a ladies’ footwear manufacturing business from home. By finished leather as raw material, any individual can initiate this business on small scale basis.

    The first thing you need to start this process is a shoe last. The leather shoe making business is involved in several activities. It is very much important to have adequate knowledge about the process and the current market trend. Today shoe factories handle the various stages of production.

    The steps which are involved in shoemaking are below:

    • Designing
    • Shoe lasts
    • Stamping
    • Sewing
    • Assembling
    • Shoe room

    Leather Crafts Item Making

    India is famous for its leather products and the most profitable leather crafts are manufactured in West Bengal. These products are generally decorated with traditional designs and patterns. The modern-day leather craft in India has become a big industry. Items like shoes, jackets, lampshades, pouches, bags, belts, wallets, stuffed toys, book covers with decoration, ladies’ accessories, hair accessories, wall hanging, clutch or purse, pet collars, key chains, etc. made from leather are exported from India in large quantity. Different regions in India are famous for their unique style and pattern of leather products.

    Leather Furniture Making

    Leather furniture at a retail store may be out of your price range. With little hard work, you could have custom leather furniture in your home for a fraction of the cost. There are two options for your leather furniture from scratch and reupholstering your existing furniture. Two major segments include this industry. One is the sofa and other furniture or home décor items for domestic purposes. Another is seat or seat covers in the automobile industry. This is an excellent leather business opportunity!

    Leather Promotional Product Making

    Promotional products are branded with a specific logo that serves the purposes of marketing campaigns. These products are customized for the company especially and have their logo on them. Day by day marketing strategies are improved, the use of promotional products is a new thing now that is expanding rapidly. Some products which are significantly popular in the promotional gift are laptop sleeves, keychains, keyrings, leather portfolios, leather bags, leather briefcases, leather sunglasses cases, leather wallets, leather purses, etc.

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    Leather Jewelry Making

    Leather is always a stylish choice for designs in jewellery. Jewellery making is another business idea. As leather is already a very pretty popular material in itself and it also makes some awesome jewellery items. Leather jewellery items such as necklaces, bracelets, bangles, earrings, friendship bands, wrapping bracelets, and bangles, etc.

    Leather Safety-Shoe Making

    Leather is certainly the most important material involved in the production process of safety footwear. Safety shoes are shoes that are made for the safety of the individual that works in extreme conditions.

    Types of leather in safety footwear:

    • Full-grain leather – It is part of the most outer layer of the skin, the most elastic and breathable of all.
    • Printed leather – It is the middle layer of the skin. It’s very sturdy but less breathable.
    • Nubuck leather – It is the most outer layer of the skin, slightly brushed and with moderate resistance to scratches and hits.
    • Suede leather – It is part of the middle layer of the skin. It has the best durability and the least water resistance.

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    Leather Winterwear

    Leather winter wear is the biggest industry. People using leather as jackets is very popular. Various winter wear options are famous in the leather business industry such as jackets, coats, leather high boots, leather pants, etc. Leather gloves have also done significant progress as a business plan. Leather gloves are famous among both men and women and come in different shapes and sizes. There are various types of gloves such as biker gloves for gripping, winter gloves, open finger gloves, closed finger gloves.

    Conclusion

    The Government of India had identified the Leather Sector as a Focus Sector under the ‘Make in India’ program. The Government is implementing Various Special Focus on Initiatives under the Foreign Trade Policy for the growth of the leather sector. With the past industry performance, the industry’s inherent strengths of skilled manpower, innovative technology, increasing industries, the Indian leather industry increases its production. And if you start this leather business you will get more profit also in the upcoming days the growth in the leather industry will be very much.

    We hope this article helped you to get ideas on how to start a leather business in India! Remember, there are several leather-based small scale industries out there too!

    Also read: List of Government Schemes To Support Startups

    FAQs

    What are the most profitable leather business ideas?

    Some of the Most Profitable Leather Business Ideas are:

    • Leather Footwear Manufacturing
    • Leather Bag Making
    • Leather Furniture Making
    • Leather Crafts Item Making
    • Leather Watch Band Making
    • Leather Garment Making
    • Leather Gloves & Mittens Making
    • Leather Export Business

    Is leather a good business?

    Leather is a durable product and looks stylish. This makes leather business capable of remaining functional and upmarket for many years.

    What are the top leather manufacturing companies in India?

    Some of the Top Leather Manufacturing Companies in India are:

    • Farida Group
    • Lakhani Armaan Group
    • Liberty Shoes Ltd.
    • Metro Brands Ltd.
    • Mirza International Ltd. ( Red Tape)
    • Relaxo Footwears Ltd.

  • How To Sell Your Business? Steps To Follow For Selling Your Business- A Guide

    Inaugurating a business by capitalizing a hefty amount in it, is a tantamount predicament task to auctioning it off to someone you either know or not. Selling a business is not an easy decision made by an entrepreneur, because that business conserved as revenue in his life.

    On the other hand, retailing any ilk of businesses depends on the nature and size of the business, whether it is a small or large corporation. Moreover, people won’t acquire any business without seeing a benefit in it. Everything comes at a price.

    For instance, in a small business, buyers won’t see many benefactors in it as it is small-scale production and won’t exist for long-term growth. Meanwhile, if you peddle a large business, the very first thing a buyer looks for is- Long-term revenue and growth. So, ascertain the value of your business with the help of nature & size.

    You can’t give away your business to someone’s hands without analyzing what comes next, like quotes ‘Think before you Act’; Sketch your future plan with the money you’re gonna get from selling your business.

    Here are the things an entrepreneur or a businessman should definitely know before selling the business.

    Steps To Sell Your Business
    Step 1. Self Evaluate
    Step 2. Know your Value
    Step 3. Know the Opportunity Cost
    Step 4. Strategically Fix the Pricing
    Step 5. Know your Buyers
    Step 6. Target Multiple Buyers bidding
    Step 7. Draft Agreement
    Conclusion
    FAQ

    How to sell your business?

    Steps To Sell Your Business

    Things to know before selling your business
    Things to know before selling your business

    Selling off your business without any second thoughts will drive you to someplace either in a propitious or unpropitious future. Because you have done the diligence in growing your business which made your life better as well as contributed profuse services to people by gaining goodwill from it. But what if you have sold it to any wrong hands, this will bring a bad repute to you shortly.

    So, Think twice before auctioning your business. If you are vacillating about selling your business, then don’t do it. Only if you are uncertain in monetary terms or challenging to manage your business, then you can look to market your business to someone who could do it efficaciously.

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    Step 1. Self Evaluate

    Self evaluate before selling your business
    Self evaluate before selling your business

    Self-evaluation is the first step that must be done when you think about selling your Business. What is the reason behind such a big step? There must be a clear-cut answer, which is acceptable by the buyers. Without a valid and clear reason, nobody is going to buy a business.

    So before selling a business, you must have a well-structured strategy with the help of specialized personnel to avoid any mistakes you may make.

    Why Self Evaluation?

    Self Evaluation must give you the answer for the following:

    • Why am I selling my business?

    You must have a point-by-point reason for this big decision at the starting stage itself, which makes it easy for you to stick to a particular area without getting confused at the later stages while communicating with the buyer. This may create a bad impact on the business. The reason also influences the buyers and their decision on the price.

    • Your decision for selling is solely based on profit value?

    If you are in need of money and that is the reason behind the idea of selling, never make a hurry. That will only cause loss for your business sale. Just look for the perfect time and buyer with whom you feel comfortable selling your business.

    • What is your future plan?

    Are you selling the business completely or do you want to remain as a partner or investor in your business? Think and make a clear decision about your association with the business in the future. Buyers must also be given the perfect answer about your vision on this.

    • Business is free of liabilities?

    Business must be free of any liabilities, having which it will be a black mark, which will make an impact on the sales and price for sure. All existing liabilities, including personal, materialistic, money should be cleared even before making your decision to sell the business to the public.

    • Are all the papers clear?

    Make sure that you have clear, complete, and well-structured documentation about the business. All vital records, including financial, marketing, business, and professional, must be included here. These documents make an impact on the buyer, let it be professional and profit documents.

    What’s your next act?

    It is cited that preparation is the sole key to success, so start prepping in advance in case you don’t want to lose a great opportunity in the near future. Always, compute your next step, because that is gonna manifest your position in the future.

    These questions may pop up in your mind while selling your business: ‘What am gonna do after the business is bought? Will it be good for me and profitable in the future? Get ready to answer all these questions before giving away your only source of revenue. Therefore, plan subsequently to your list and set an alternative solution like- finance in some property and get revenue from it or become a partner in a company.

    Well, the ending is the new beginning, you have to make up your mind in selling your business after analyzing what’s your next step.

    Step 2. Know your Value

    Selling your business is the decision you took that may have a numerous reason behind. But before getting into the sales, after evaluating your business, you have to know your value and you have to be clear about what you are looking into. This includes the following criteria:

    • It is best to evaluate your business first before going to a broker and discussing it because nobody knows your business as you do.
    • Estimate your business, including the incomes, taxes, earnings, profits, etc.
    • Know the market and market price.

    Your assets and your earnings are more known to you. Try to get the best out of it when you decide to sell it.

    Know your Stable status before Selling off

    Check out whether you have sufficient money to pay off the expense or meet any other requirement for the future. Selling off your business may credit a large amount of money in your account, but will it be enough? Will it be adequate to survive till my last days? To sell your business in case you want to earn any profit out of it, start a new business or sell it if you are financially unstable to satisfy obligations.

    Estimate the Value of your Business

    Goodwill is the brand name, which you have earned in the locality of your business. Buyers will definitely pay a tremendous price when your business has a good reputation in the market and automatically accelerates demand. So, fix the purchase price according to the value of your business.

    Step 3. Know the Opportunity Cost

    Before selling your business, estimate the approx opportunity cost you will get in that. Generally, opportunity cost is the best alternative when a thing is foregone. You have to estimate the value you’re gonna get when you market off the business, ask yourself whether the opportunity cost of your business will be profitable or not? If not, what is the intention of selling it? And if yes, then how much are you gonna be helpful and what are you gonna do with it?

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    Step 4. Strategically Fix the Pricing

    You don’t know the other side excepted acquiring price of your business. If you fix a higher price than the expected one, then the buyer won’t be amenable to acquire the business. So, determine the expected price of your buyer, then bargain for the price you want to sell your business.

    Step 5. Know your Buyers

    Being a business person, you may already know the trend and the top people in the industry. Professional reasons may be there behind the acquisition of your business. Always try to get the best buyer who believes in investing the worth you put for your company.

    Instead of offering negotiable amounts to the buyers, wait for the right one when you get an intuition that the person is perfect to run your business after you.

    Step 6. Target Multiple Buyers bidding

    Don’t propose for one particular buyer, target various buyers and see how many of them (potential buyers) are inclined to invest money in the range that you have set for your business. Besides, this will augment your company outlook in terms of profitability as well as increase demand for your business in the market.

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    Step 7. Draft Agreement

    Draft the final agreement properly
    Draft the final agreement properly

    The business, which you have strengthened for years in good terms should be given to the right hands. If you have ceded your business in good hands, then the long-term growth of reputation is guaranteed for you in the near future.

    Unlike, in case the business is rendered to wicked hands, then such a reputation which you have amassed for years before selling it would go trivial. So before trading your business, determine the potential of the buyers in sustaining the business credible.

    While drafting a sale agreement, make sure the presence of a lawyer or someone who has pretty much knowledge about the agreement and drafting. Don’t miss out on anything because you could end up paying later. The agreement must be acceptable to both parties and any disputes must be settled before signing the agreement to avoid further confusion in the future. Some of the must-have agreements are:

    • Asset listings
    • Bill of Sale
    • Security agreement
    • Purchase agreement

    The agreements must have the following details, which must be verified at the earliest.

    • Buyer and Seller Details
    • The detailed specification of the property
    • Terms of Payment
    • Terms and conditions

    So are you ready to sell your business? Just take it as simple as it is. You know your business and its internal and external happenings. Make everything clear to the lawyer and the broker or any mediator if there is any. They will help you in drafting the perfect agreement.

    Finding the potential buyer is the main aim and may take time. Be patient and wait for the one whom you think is eligible to take over your business. Time and price may not be in your hand. You will have to wait until you get satisfied.

    If you find growth in your company after the decision of selling, let it be. Your profit will only increase with a company with great profit. More buyers will get attracted to your business and you will notice a hike in the estimated purchase value.

    When a buyer gets interested in your business, they first send an IOI i.e. Indication of Interest. This is a document with their proposed terms and conditions and other details. This document is the primary thing based on which the owner decides whether to move forward with that particular buyer or not. After the IOI, the LOI or Letter of Intent is given to the buyer which includes the terms and data about the company, to give the buyer a complete picture of the business, which helps them to make a decision i.e. whether to move forward with the purchase of a business or not.  The next document is the purchase agreement that contains detailed data about financial and legal terms and conditions. This is the final document to be presented during the sale.

    Conclusion

    Well, like said above, starting and selling a business requires a lot of time and effort. The thought of selling a business befalls when you face a financial crisis to meet business requirements and when you want to sell the business in order to start something new in the future.

    The amount you receive in selling your business highly depends on the value of your business – Goodwill. On the other hand, finding a potential buyer who is promised to maintain your business on good terms after surrendering it to the buyer. Therefore; Keep in mind, work in progress to result well in a long-term process, if you are planning to sell off your business in the future at a higher price.

    FAQ

    What is the rule of thumb for valuing a business?

    The common rule of thumb for valuing a business is to calculate your percentage of the annual sales, or  the last 12 months of sales/revenues.

    Do I have to pay tax if I sell my business?

    Yes, you may have to pay tax if you sell your business.

    What to do before you sell your business?

    Few things you should know before selling your business is to estimate the value of your business, target multiple buyers bidding and Don’t fix the purchase price too high.