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  • Top 10 Biggest Movie Studios in the World (2025) – Richest & Most Powerful Film Companies

    Movies are continually smashing box office records, with Avatar at the top of the list. The average person goes to the movies around once a month, and consumer expenditure on movies in theatres has increased by 30% over the previous decade. The best movie production firms in the world are driving this expansion to fulfill market demand by innovating with films that break box office records. Universal Pictures is the largest movie studio globally in terms of box office receipts, followed by Warner Bros and The Sony Pictures Motion Picture Group, which complete the top three movie production corporations.

    The top 10 largest film studios in the world:

    Top 10 Movie Studio Companies
    Top 10 Movie Studios

    Sr. No. Studio Founded Notable Films
    1 Universal Pictures 1912 Jurassic Park, Fast & Furious, Despicable Me
    2 Warner Bros 1923 Harry Potter, The Dark Knight, The Matrix
    3 The Sony Pictures Motion Picture Group 1987 (as Sony) Spider-Man, Jumanji, Men in Black
    4 Walt Disney Pictures 1923 The Lion King, Frozen, Pirates of the Caribbean
    5 Paramount 1912 Top Gun, Mission: Impossible, Transformers
    6 Lionsgate 1997 The Hunger Games, John Wick, La La Land
    7 20th Century Fox 1935 Avatar, X-Men, Titanic
    8 Weinstein Company 2005 The King’s Speech, Django Unchained, Silver Linings Playbook
    9 Metro-Goldwyn-Mayer Studios 1924 James Bond, Rocky, The Pink Panther
    10 DreamWorks Studios 1994 Gladiator, Saving Private Ryan, Lincoln
    11 Amazon MGM Studios 2022 (merger) Creed, Saltburn, Road House (2025)

    Top Movie Studio Companies in the World

    Here are some of the biggest movie companies in the world.

    1. Universal Pictures

    Revenue $1.88 billion (2024)
    Movies 400+
    Popular Movies Despicable Me, Jurassic Park, King Kong, Fast & Furious movie series
    Headquarters Universal City, California
    Owner Comcast
    Founded 1912
    Universal Pictures - Biggest movie studios
    Universal Pictures – Top Movie Studio Company
    Movies to Look Forward to: Jurassic World Rebirth, How TO Train Your Dragon, Shrek 5, Wolf Man, Nobody 2

    The US’s oldest surviving movie production company, Universal Pictures, tops our list with the highest global box-office performance of the year, generating $1.88 billion in 2024, and is one of the richest studios or production houses in the world. Universal Pictures, founded in 1912, is a movie studio in the United States owned by Comcast’s NBC Universal F&E division. Universal Pictures is based in California, United States. Despicable Me, Jurassic Park, King Kong, the Fast & Furious movie series, and others are among the company’s most well-known movie projects, making it one of the biggest production house in world.

    Universal Pictures generated a box office revenue of 1.88 billion U.S. dollars in 2024.

    2. Warner Bros

    Revenue $39.57 billion (2024)
    Movies 12,500
    Popular Movies The Harry Potter series, The Matrix, and Joker
    Headquarters Burbank, California
    Owner Warner Bros. Discover
    Founded 1923
    Warner Bros - Top Movie Studio Company
    Warner Bros – Top Movie Studio Company
    Movies to Look Forward: Superman, F1, The Conjuring: Last Rites, The Batman Part II, Mortal Kombat II

    Warner Bros. is an American diversified global mass media and entertainment corporation based in Burbank, California.

    Other divisions and companies owned by Warner Bros. include DC Movies, Castle Rock Entertainment, Turner Entertainment, New Line Cinema, and Warner Bros. Animation. Warner Bros. is credited with 11 of the top 50 highest-grossing movies of all time. It is one of the top film studios in the world. Warner Bros. has produced around 5000 television episodes and 7000 movies since its inception. The Harry Potter series, The Matrix, Joker, and others are among them. It is one of the biggest and richest movie studios in the world.

    Warner Bros., which is one of the well-known Hollywood studios, grossed $39.57 billion at the box office in 2024, making it the second-largest movie production business on our list.

    3. The Sony Pictures Motion Picture Group

    Revenue $3.74 billion (2024)
    Movies 3500+
    Popular Movies Resident Evil, Spiderman, and Jumanji
    Headquarters Culver City, California
    Owner Sony
    Founded 1998
    The Sony Pictures Motion Picture Group - Top Movie Studio Company
    The Sony Pictures Motion Picture Group – Top Movie Studio Company
    Movies to Look Forward to: The Legend of Zelda, Street Fighter, Goat, Karate Kid: Legends

    The Sony Pictures Motion Picture Group, a component of Sony Entertainment, was created in 1998. Columbia Pictures, which was purchased for $3.4 billion from Coca-Cola in 1989, is the company’s largest subsidiary. TriStar Pictures and Screen Gems are two of the company’s other subsidiaries. Resident Evil, Spider-Man, and Jumanji are just a few of the excellent movies and franchises created by Sony Pictures Motion Picture Group, making it one of the biggest production houses in the world.

    Sony has two movies among the top 50 highest-grossing movies of all time. It made $3.74 billion in 2024. The domestic Box Office performance for Sony Pictures Movies in 2023 was $808 million.

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    4. Walt Disney Pictures

    Revenue $34.1 billion (2024)
    Movies 748
    Popular Movies Avengers: Endgame, Pirates of the Caribbean trilogy, and The Lion King
    Headquarters Burbank, California
    Owner The Walt Disney Company
    Founded 1923
    Walt Disney Pictures - richest production house in the world
    Walt Disney Pictures – Top Movie Studio Company
    Movies to Look Forward to: Zootopia 2, Moana, Frozen 3, Elio, Toy Story 5

    Walt Disney Pictures is a subsidiary of The Walt Disney Studios. Avengers: Endgame, the Pirates of the Caribbean trilogy, and The Lion King are among the highest-grossing and most lucrative movies ever released by Walt Disney Pictures.

    The movie production firm subsidiary is situated at the Walt Disney Studios in Burbank, California. Avengers: Endgame, the Pirates of the Caribbean trilogy, and The Lion King are among the highest-grossing and most lucrative movies ever released by Walt Disney Pictures. Disney has produced 21 of the top 50 highest-grossing movies of all time, making it one of the biggest film studios in the world. It is one of the biggest film companies in the world.

    This movie production company grossed $34.1 billion in 2024, making it one of the largest movie studio companies. The domestic Box Office performance for Walt Disney Pictures in 2024 was $2 billion.

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    5. Paramount

    Revenue $39.19 billion (2024)
    Movies 841
    Popular Movies Titanic, The Transformers series, Shrek, and The Mission Impossible
    Headquarters Los Angeles, California
    Owner Gulf and Western Industries
    Founded 1912
    Paramount - biggest studio in the world
    Paramount – Top Movie Studio Company
    Movies to Look Forward to: Smurfs, The Naked Gun, The Spongebob Movie, The Running Man, Regretting You

    The Motion Picture Association of America (MPAA) has recognized Paramount Pictures as a subsidiary of ViacomCBS (MPA). Titanic, The Transformers series, Shrek, and The Mission Impossible movie are among the highest-grossing films ever made by Paramount Pictures.

    Paramount Animation, one of the biggest production house in world, is one of the studio’s departments. It was revealed that Paramount Animation would be a subsidiary committed to producing animated feature pictures that could compete with DreamWorks, Walt Disney, and Pixar.

    Titanic, The Transformers series, Shrek, and The Mission Impossible movie are among the highest-grossing films ever made by Paramount Pictures, which makes it one of the biggest movie production companies in the world.

    Paramount Animation, founded in 2011 when DreamWorks Animation left the company, is one of the studio’s departments. It was revealed that Paramount Animation would be a subsidiary committed to producing animated feature pictures that could compete with DreamWorks, Walt Disney, and Pixar.

    It produced $39.19 billion in revenue in 2024.

    Biggest Movie Studios

    6. Lionsgate

    Revenue $4.02 billion (2024)
    Movies 540
    Popular Movies Now You See Me, Twilight, and Knowing
    Headquarters Santa Monica, California
    Owner Canadian American Entertainment Company
    Founded 1997
    Lionsgate - richest movie company
    Lionsgate – Top Movie Studio Company
    Movies to Look Forward to: Now You See Me 3, The Long Walk,
    I Can Only Imagine 2, The Housemaid, Good Fortune

    Lionsgate Films is one of the most lucrative film production companies in North America and the most commercially successful mini-major film and television distribution firm.

    Cinepix was formed in Montreal in 1962 and was purchased by the Lion Gate Entertainment Group in 1997, resulting in the studio we know today.

    The Hunger Games, Kick-Ass, and The Expendables are just a few of the amazing film series created by Lionsgate. Summit Entertainment is one of the studio’s subsidiaries, and it is perhaps its most successful at present, having produced successes such as Now You See Me, Twilight, and Knowing. It is one of the biggest movie studios in the world.

    It made over $4.02 billion in 2024, an increase over the revenue in the year 2023, which was $3.08 billion.

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    7. 20th Century Fox

    Revenue $14 million (2024)
    Movies 737
    Popular Movies Robots, Rio, and Ice Age
    Headquarters Los Angeles, California
    Owner The Walt Disney Company
    Founded 1935
    20th Century Studios - hollywood production companies
    20th Century Studios – Top Movie Studio Company
    Movies to Look Forward to: Avatar: Fire and Ash, The Fantastic Four: First Steps, Predator, Ice Age 6, Ella McCay.

    On this list, 20th Century Studios is ranked seventh. 20th Century Studios is an American film company that is a subsidiary of The Walt Disney Studios, a branch of The Walt Disney Company, formed in 1935 in Los Angeles, California. It is recognized for blockbusters like Avatar, Star Wars, Bohemian Rhapsody, and others, and is one of the biggest movie companies. Avatar presently holds the record for the most earning film of all time, generating over $2.7 billion.

    From 1984 to 2013, it was owned by New Corporation. News Corporation and 21st Century Fox broke up to become News Corporation and 21st Century Fox, which now controls the studio.

    20th Century Fox has created some incredible and profitable properties. Ice Age and X-Men are two of them. Fox Animation Studios was their major production unit. In 1997, they had considerable success with Anastasia. It received positive reviews. However, it was frequently mistaken for a Disney film. It is one of the biggest movie company in the world.

    Titan AE was the studio’s next project. On a $75 million budget, the picture grossed around $37 million. Blue Sky Studios, which concentrates on computer animation movies such as Robots, Rio, and Ice Age, acquired in 1997, has had much greater success for 20th Century Fox.

    20th Century Fox made $14 billion in revenue in 2024. This movie production company made $1.08 billion in gross profit on sales for its fourth fiscal quarter of 2022.

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    8. Weinstein Company

    Revenue $75 million (2024)
    Movies 145
    Popular Movies Scary Movie 4 and 5, Scream 4, and Spy Kids
    Headquarters New York, New York
    Founders Harvey Weinstein, Bob Weinstein
    Founded 2005
    The Weinstein Company - Top movie Studio Company
    The Weinstein Company – Top Movie Studio Company

    After leaving Miramax in 2005, brothers Harvey and Bob Weinstein founded The Weinstein Company.

    At one point, this studio was Hollywood’s largest mini-major studio. Derailed, Scream 4, and 1408 are among their popular flicks. They immediately established a reputation for producing high-quality pictures that turned a profit.

    Django Unchained is their highest-grossing picture, with nearly $425 million in worldwide box office receipts.

    Dimension Films, which was purchased from Disney, which owned Miramax, is owned by the studio. They’ve made some fantastic sequels to some of the label’s previous films, including Scary Movie 4 and 5, Scream 4, and Spy Kids: All the Time in the World.

    In late 2017, the studio was rocked by allegations of sexual misconduct against Harvey Weinstein. On March 19, 2018, he was sacked from the corporation, and the studio filed for bankruptcy. Lantern Capital, a private equity group, won the studio’s assets at an auction. Following the auction, the company was completely shut down.

    9. Metro-Goldwyn-Mayer Studios

    Revenue $13.1 billion (2024)
    Movies 4000+
    Popular Movies The Dirty Dozen, GoldenEye, and Ben-Hur
    Headquarters Beverly Hills, California
    Owner MGM Studios
    Founded 1924
    Metro Goldwyn Pictures - Top movie Studio Company
    Metro Goldwyn Pictures – Best Film Studios
    Movies to Look Forward to: Mercy, Project Hail Mary, and many more.

    MGM, Metro Goldwyn Pictures, and Metro Goldwyn Mayer are all trademarks of Metro-Goldwyn-Mayer Studios, an American media business that mostly produces films and television shows. It was established in 1924 and was the largest and most prestigious film production company in the world. Throughout the years, it was acquired and sold several times before it filed for bankruptcy in 2010.

    It has recovered its losses and is now classified as a mini-major studio. Over the years, MGM Film Company has produced timeless masterpieces such as The Dirty Dozen, GoldenEye, and Ben-Hur. MGM’s later success stemmed from its ownership of the James Bond franchise. MGM is one of the biggest movie companies in the world.

    The gross revenue of this movie production company was $13.1 billion.

    10. DreamWorks Studios

    Revenue $915.9 million (2023)
    Movies 48
    Popular Movies Shrek, Madagascar, and Kung Fu Panda
    Headquarters Universal City, California
    Owner Amblin Partners
    Founded 1994
    DreamWorks - Top Film Companies
    DreamWorks – Top Movie Studio Company
    Movies to Look Forward: Shrek 5, The Bad Guys 2, and many more

    Jeffrey Katzenberg, Steven Spielberg, and David Geffen formed DreamWorks Pictures in 1994. Amblin Partners presently owns the company. Transformer and Gladiator are two of their finest flicks. Around the turn of 2000, the firm was doing well, winning three Academy Awards for Best Picture. However, owing to over $400 million in debt, the company was sold to Viacom in 2005 and is one of the best movie studios in the world.

    DreamWorks Animation is one of their most significant and most successful companies. With films like Shrek, Madagascar, and Kung Fu Panda, it became a great commercial success. NBCUniversal now owns the division, which was split off in 2004. It made $915.9 million in revenue in 2023, making it one of the biggest movie company in the world.

    Ranking of highest lifetime grossing DreamWorks Animation animated movies in the United States and Canada as of 2025
    Ranking of highest lifetime grossing DreamWorks Animation animated movies in the United States and Canada as of 2025

    11. Amazon MGM Studios

    Revenue Not publicly disclosed (part of Amazon’s overall media revenue)
    Movies Over 4,000 film titles (MGM library)
    Popular Movies James Bond, Rocky, Legally Blonde, Creed
    Headquarters Culver City, California
    Owner Amazon (acquired MGM in 2022)
    Founded 1924 (as MGM), merged under Amazon in 2022
    Amazon MGM Studios - Top Movie Studio Company
    Amazon MGM Studios – Top Movie Studio Company
    Movies to Look Forward: Road House, Blitz, James Bond 26, The Ministry of Ungentlemanly Warfare

    Amazon MGM Studios is one of the biggest names in entertainment today. Originally founded as MGM in 1924, it became famous for classics like James Bond, Rocky, and Legally Blonde. In 2022, Amazon bought MGM for $8.5 billion, adding over 4,000 movies and 17,000 TV episodes to its streaming library.

    Now part of Amazon Prime Video, the studio continues to grow with hit franchises like Creed and The Addams Family. While Amazon doesn’t share exact earnings for MGM, the deal helped boost its streaming power. With a rich legacy and Amazon’s tech muscle, MGM remains a major force in the film and TV world.

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    Conclusion

    New movies are being made every single day and with the release of every film, the competition between these studios is increasing. We have yet to see which movie studio comes out on top.

    FAQs

    What are the top Movie Studio Companies in the world?

    Some of the biggest film production companies in the world are:

    • Universal Pictures
    • Warner Bros
    • The Sony Pictures Motion Picture Group
    • Walt Disney Pictures
    • Paramount
    • Lionsgate
    • 20th Century Fox
    • Weinstein Company
    • Metro-Goldwyn-Mayer Studios
    • DreamWorks Studios

    What do movie studios do?

    A movie studio is a major entertainment company or motion picture company that has its own privately owned studio facilities. Movie studios are used to shoot and make movies.

    Which is the highest-grossing film?

    Avengers: Endgame is the highest-grossing film of all time, grossing over $2 billion.

    Which are the top-grossing films?

    Top-grossing films are:

    • Avengers: Endgame
    • Avatar
    • Titanic
    • Star Wars: The Force Awakens
    • Avengers: Infinity War

    Which are the major movie studios with top-grossing films?

    Major film studios with top-grossing films are:

    • Universal Pictures
    • Warner Bros
    • Columbia Pictures
    • Walt Disney Pictures
    • Marvel Studios

    Which is the richest production house in the world?

    The richest production house in the world is Walt Disney Studios (part of The Walt Disney Company).

    Which is the biggest film studio in the world?

    The largest film studio in the world by physical size is Ramoji Film City in Hyderabad, India. While Ramoji Film City is the largest by area, the most powerful/wealthy studios globally in terms of content and revenue include Walt Disney Studios, Warner Bros., and Universal Pictures.

  • Aashka Goradia Goble’s Bold Leap from TV Stardom to Entrepreneurial Success

    Aashka Goradia Goble’s life is about beauty, grace, and entrepreneurial spirit. Aashka’s journey is inspiring, from captivating millions with her stellar TV performances to co-founding the highly successful Renee Cosmetics. Aashka came to television stardom early in her career with the known role of Dheer Bai Bhatiyani in Bharat Ka Veer Putra – Maharana Pratap. Moreover, she has appeared on reality shows like Bigg Boss and Khatron Ke Khiladi. She is famous, though, but decided to make a massive career shift and proved that real success happens when you follow your passion.

    In 2018, Aashka took the plunge into Business and founded Renee Cosmetics. Renee is a beauty brand that eventually disrupted India’s competitive Beauty Industry. Innovative products and a deep understanding of her audience helped her build a multimillion-dollar success. Renee Cosmetics had come a long way under Aashka’s leadership. She revolutionized beauty and became one of India’s most trusted brands.

    In this article, you will read about how Aashka Goradia Goble has gone from the small screen to becoming a business magnate. Discover how she led her trials, triumphs, and visionary moves, which led her to build a brand that continues to inspire and empower women worldwide. We will also explore Aashka Goradia Goble’s success story, including her early life, history, net worth, childhood, personal life, education, achievements, and more.

    Aashka Goradia Goble – Biography

    Name Aashka Goradia
    Birth Date November 27, 1985
    Born Place Ahmedabad, Gujarat
    Nationality India
    Profession Actress, Businesswoman
    Education St. Louis School, Ahmedabad
    Known For Famous role in Maharana Pratap as Dheer Bai Bhatiyani
    Position Founder, Renee Cosmetics
    Spouse Brent Goble
    Siblings Brother – Shivam Goradia
    Children Son – William Alexander
    Networth $155 Million
    Website Reneecosmetics.in

    Aashka Goradia Goble – Early Life
    Aashka Goradia Goble – Career
    Aashka Goradia Goble – Personal Life
    Aashka Goradia Goble – Renee Cosmetics
    Aashka Goradia Goble – Awards and Recognitions
    Aashka Goradia Goble – Interesting Facts

    Aashka Goradia Goble – Early Life

    Aashka Goradia was born in a well-set Gujarati family on November 27, 1985, in Ahmedabad, Gujarat, India. She is close to her younger brother, Shivam Goradia. St. Louis School in Ahmedabad was where Aashka did her education and got schooling. Aashka moved to Mumbai at 16 to pursue her passion for acting and began her remarkable career. 

    Aashka Goradia Goble – Career

    First, she ventured into the entertainment industry with the show Achanak 37 Saal Baad in 2002, but her role in Ekta Kapoor’s Kkusum as Kumud cemented her place in the hearts of audiences. This was the gateway to a successful career in Indian television, as Aashka became a household name. After that, she did shows like Sinndoor Tere Naam Ka, Viruddh, Naagin, and Baal Veer, making her one of the most sought-after TV stars of her time.

    Later in 2018, Aashka took a U-turn from television and left the industry and city behind. In 2018, she co-founded Renee Cosmetics with Priyank Shah and Ashutosh Valani, co-founders of Beardo. The company deals with high-quality beauty products like eye makeup, lip colors, and skin serums.

    During the pandemic, its valuation soared to $100 million by 2022. By 2024, Renee Cosmetics is projected to be worth around INR 1300 crore (around $155 million) and is now the strongest competitor to top Indian cosmetic companies such as Nykaa and Sugar Cosmetics.

    Aashka made the strategic and well-informed decision to transition from television to entrepreneurship. In just a few years, Renee Cosmetics has become one of India’s best beauty startups, raising over INR 400 crore in funding from five rounds. Aashka’s successful entrepreneurial venture was recognized when the brand won India’s Most Trusted Brand at the CNBC Most Trusted Brands of India awards in 2021.

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    Aashka Goradia Goble – Personal Life

    Rohit Bakshi had the first notable relationship with Aashka. The two dated for almost a decade, from 2006 to 2015, but eventually broke up. From then on, Aashka’s love life changed when she met Brent Goble, an American entrepreneur. Though their love story is unique, it has served as a testament to the power of fate and timing.

    Aashka and Brent met in 2017 and married in a whirlwind romance. They were married in a beautiful Christian ceremony on December 1 and a traditional Hindu ceremony on December 3. Not only was it love, but they also shared an emotional connection and understood each other, which helped them survive and thrive through whatever challenges came their way.

    The couple married for a few years and then had their first child, a boy named William Alexander, in October 2023. Brent expressed his joy and gratitude in an emotional Instagram post.

    After reflecting and growing, Aashka and Brent decided to start a family. In an interview, Aashka said they had taken time to grow as a couple and ensure they were both ready for parenthood. Brent had uprooted his entire life to India and needed to feel in the place before having a kid. Before embracing a balance of parenthood and work, Aashka wanted to ensure her business, Renee Cosmetics, was doing well.

    Aashka has also been honest about her struggles, especially regarding her looks. In 2018, she came under fire after having lip surgery, and many trollers accused her of changing her natural beauty. But Aashka, as she did respond to the criticism, explained why she chose to go under the knife. She said she wanted to look better, but that didn’t mean she ‘faked’ it; it was a personal choice that made her feel better about herself.

    Apart from reality shows like Bigg Boss, Aashka was scrutinized for her role. She was edited on the show so that she was misrepresented, and false narratives of her personal life were created. In a candid interview, Aashka expressed her frustration about being edited to be portrayed as a lesbian. This was one of the most challenging experiences in her career, but she turned it into an opportunity to discuss the reality of being a public person and standing up for what you believe in.

    Aashka Goradia Goble – Renee Cosmetics

    Aashka Goradia’s life story is quite incredible. She was known for her role in many Indian television soap operas, but in 2018, she decided to make a bold pivot and quit her acting career to start a venture she had always longed for: cosmetics. With college friends Ashutosh Valani and Priyank Shah, she co-founded RENÉE Cosmetics. This beauty brand has rapidly become a disruptor in India’s INR 1,50,000 crore beauty market, taking on the likes of Lakmé, Maybelline, L’Oréal, and Sugar Cosmetics.

    India’s beauty industry is always huge, with local and international giants fighting for market share. RÉNÉE was founded on the belief that there should be a brand for a digitally savvy, forward-thinking woman. The brand stood by offering high-quality products at reasonable prices, incorporating a new and innovative approach to cosmetics. Two years later, RENÉE Cosmetics turned the minimal INR 50 lakh into a robust turnover of INR 100 crore.

    Aashka remembers how she felt compelled to bring forth RENÉE because she believed make-up is a form of empowerment. She wanted to make products that celebrated a woman’s natural beauty and empowered her to speak boldly. It was going to be a transformative journey; together with Priyank Shah and Ashutosh Valani, who had worked in finance, operations, and distribution (they had built and sold the male grooming brand Beardo), RENÉE’s journey was set to be transformative.

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    Rapid Growth and Innovation

    With standout products like Kohlistic Eye Range, Bold 3D Eyelashes, and Fab 5-In-1 Lipstick, which did something different in a saturated market, the brand started on the right foot. For example, the Fab 5-In-1 lipstick, which does everything, and the Renee Madness PH stick, a black lipstick that turns pink on application, both innovated the possibilities of use and enticed consumption. These products reflected the brand’s dedication to producing quality, innovative, young, beauty-conscious products that would appeal to them.

    It’s impressive growth, particularly given that RENÉE competes with some of the biggest beauty brands in the world and India’s oldest beauty companies, such as Lakmé and Colorbar.

    RENÉE’s products are not only good-looking but are also ethically driven. Conscious consumers have resonated with the brand because it is cruelty-free, paraben-free, and FDA-approved. RENÉE has tapped into the burgeoning demand for cruelty-free products and, in particular, has made itself a brand that is more than just about me; it is about empowerment and sustainability.

    Aashka’s commitment to the cause goes beyond product formulation. She actively manages RENÉE’s brand and its marketing and communication to ensure the brand resonates with its target audience of digitally savvy women between 18 and 35. The brand from Ahmedabad, which sells its products through online platforms like Nykaa, Flipkart, Amazon, and Myntra, and more than 650 physical retail stores across India, is using both.

    RENÉE Cosmetics has also become prominent due to eCommerce and digital platforms. In just three months, Aashka’s team contacted over 75,000 consumers to explore India’s rising trend of online beauty shopping. RENÉE offers over 200 products, including beauty and perfumes, and has become a major player in e-commerce giants like Nykaa and Flipkart. In addition, the brand has extended its reach to international markets like the US, UAE, and Australia, growing its presence in the global beauty space.

    The growth and success have been impressive, and RENÉE managed to raise INR 100 crore in a Series B funding round led by Evolvence India and Edelweiss Group. The funding, which valued the company between INR 1,200 to INR 1,400 crores, is a 60% increase from the company’s December 2022 valuation. This influx of capital is intended to help the brand grow its product line, expand its marketing efforts, and scale its operations further.

    Like many businesses worldwide, the COVID-19 pandemic presented challenges, and RENÉE was no different. But it also opened the door to innovation. At this time, the brand recognized the value of Made in India products because international trade channels broke. It kept the company running and created a mood of community and loyalty among its customers.

    Though not easy, RENÉE has grown extremely fast and aims to reach INR 100 crore ARR (Annual Recurring Revenue) in the coming months. Aashka attributes the brand’s success to its deep understanding of its audience, the unique packaging of its products, and its commitment to innovation. RENÉE has been able to tap into a trend and change its marketing strategies accordingly, giving it a competitive edge.

    RENÉE - Financials FY24
    RENÉE – Financials FY24

    RENÉE’s revenue nearly doubled, increasing by 97% from INR 97.15 crore in 2023 to INR 191.65 crore in 2024. However, expenses also rose by 82%, from INR 145.38 crore to INR 264 crore. Despite the revenue growth, losses increased by 88%, from INR 32.66 crore in 2023 to INR 61.45 crore in 2024.

    Looking Ahead: The Future of RENÉE Cosmetics

    With an upward curve in RENÉE’s journey, Aashka envisions taking the entire nation to empower everyone to accept and flaunt their natural beauty. The promise of premium quality products, luxurious packaging, and affordability has made the brand a hit with Indian women, making it one of the fastest-growing beauty brands in the country. RENÉE is progressing in product development and plans to deepen its offline presence, focusing on key premium stores.

    RENÉE Cosmetics has a lofty ambition of challenging established brands and making its way in the Indian beauty industry, and the future looks bright. RENÉE has the strength of its founders, a committed customer base, and a clear vision for growth. It is poised to become a global beauty brand that epitomizes the best of Indian innovation and empowerment in the cosmetics world.

    Aashka Goradia Goble – Awards and Recognitions

    • Won Indian Television Academy Awards for the category of Best Actress in a Negative Role in 2013 
    • Was nominated for Best Actress in a Negative Role at the Indian Telly Awards in 2014
    • Received India’s Most Promising Woman Leader in 2021 by Femina

    Aashka Goradia Goble – Interesting Facts

    • Before entering the entertainment industry, Aashka wanted to be a criminal psychologist, with which she would be completely different. 
    • The turning point came when Aashka entered”>Bigg Boss 6 in 2012 back home and became the instant favorite up to 11 weeks before the tyrant had her evicted. Always open about her choices, Aashka even confessed to lip surgery to get the look she wished for.
    • She leads a very healthy life and is a complete vegetarian. Very much an animal lover, she has two pets: a Labrador named Romeo and a Turkish Angora called Narcy. 
    • Aashka’s television debut was in 2002 with Achanak 37 Saal Baad, which marked the commencement of her glorious career. She had a long relationship with actor Rohit Bakshi in the process of her love life until she met businessman Brent Goble, whom she wed in 2017. 
    • Family is an important part of her life; she shares a strong bond with them. 
    • Aashka rose to stardom due to her most loved character, Dheer Bai Bhatiyani, in the historical drama Bharat Ka Veer Putra – Maharana Pratap, which she considers one of her favorites.

    FAQs

    Who is Aashka Goradia?

    Aashka Goradia is an Indian television actress and entrepreneur. She is known for her roles in popular TV shows like Kkusum, Laagi Tujhse Lagan, and Baal Veer. Aashka is also a co-founder of a wellness and beauty brand Renee, and has ventured into business and entrepreneurship through this brand.

    Who is Aashka Goradia Goble husband?

    Brent Goble, an American businessman is the husband of Aashka Goradia.

    When was Renee Cosmetics founded?

    Aashka Goradia founded Renee Cosmetics in 2018 with Ashutosh Valani and Priyank Shah.

    What is Aashka Goradia age?

    Aashka Goradia was born in 1985. She is 39 years old.

  • Reed Hastings: The Mastermind Behind the Entertainment Revolution

    “Hey! What’s your plan for the weekend?”

    Let’s “Netflix and chill”!

    Today, “Netflix and chill” is not just a phrase, but a synonym for our weekend plans.

    It’s a cultural shift that has taken place between Gen X and Gen Z. Think about your favorite shows and movies— they’re just a click away.

    All thanks to Netflix and the mastermind behind this entertainment revolution – Reed Hastings. Reed Hastings isn’t just a name; he’s one of the reasons our screen time is a whole lot more exciting.

    He didn’t just create a streaming service; he created a whole new way for us to enjoy movies and shows whenever we wanted.

    His ability to predict what we want to watch has made him a big deal in Silicon Valley, and as we get lost in the endless options on Netflix, we can’t help but appreciate the guy who changed the way we experience stories.

    Let’s explore the world of this mastermind further in this article.

    Reed Hastings – Biography

    Name Wilmot Reed Hastings, Jr.
    Birthplace Boston, Massachusetts
    Born October 8, 1960
    Nationality American
    Education Bachelor of Arts/Science, Bowdoin College and Master of Science, Stanford University
    Position Co-founder, Executive Chairman
    Net worth $3.8 billion

    Reed Hastings – Early Life
    Reed Hastings – Career
    Reed Hastings – Personal Life
    Reed Hastings – Company Name
    Reed Hastings – Investments
    Reed Hastings – Philanthropy
    Reed hastings – Awards and Recognitions
    Reed Hastings – Latest
    Reed Hastings – Interesting Fact
    Reed Hastings – Quotes

    Reed Hastings – Early Life

    Born on October 8, 1960, in Boston, Massachusetts, Reed Hastings emerged as a key player in the tech and entertainment industry. Growing up in a middle-class family, his early life was marked by curiosity and a love for learning.

    Hastings attended Bowdoin College, where he delved into mathematics, an interest that would weave its way into his innovative approach to the streaming landscape.

    After earning his bachelor’s degree, Reed Hastings continued his academic journey at Stanford University, where he earned a master’s degree in computer science.

    This educational background laid the foundation for his future ventures, combining a strong technical understanding with a creative vision that would redefine the way we engage with entertainment.

    Reed Hastings – Career

    Reed Hastings’ career is a narrative of great innovation. After completing his education, Hastings embarked on his professional journey, co-founding Pure Software in 1991, a company specializing in troubleshooting tools.

    Although Pure Software faced challenges, Hastings’ ability to adapt and learn from setbacks laid the groundwork for his future endeavors. Rational Software eventually took over the company in 1997 for $750 million.

    Post this, Hastings’ career took a significant turn when he founded Netflix alongside Marc Randolph.

    Initially conceived as a DVD-by-mail service, Netflix disrupted the traditional video rental industry. In 1998, they launched Netflix.com, the first DVD rental and sales site. Some new innovations were brought into it like personalized movie recommendations based on members’ ratings on past titles.

    Hastings’ insight into changing consumer behavior and his willingness to embrace emerging technologies led to the introduction of the streaming model of Netflix in 2007.

    This shift catapulted Netflix into a global powerhouse, fundamentally altering how audiences consume entertainment. Today, Reed Hastings’ career stands as a testament to his strategic foresight, adaptability, and dedication to redefining the boundaries of the digital media landscape.

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    Reed Hastings – Personal Life

    Hastings lives in Santa Cruz, California. He is married to Patricia Ann Quillin and is a father to two children. In an interview, Hastings admitted, “Unfortunately, and weirdly, I have almost no hobbies.” He is more of a person who is completely passionate and thus occupied with his work.

    Reed Hastings – Company Name

    Netflix, Reed’s masterpiece, has almost become a part and parcel of the lives of millions around the world. By 2022, the membership of Netflix crossed the 200 million milestone.

    In the next year, Netflix rolled out spatial audio to bring the cinematic experience to any device and added Category Hubs for TV. In the latest, Netflix won many Academy awards, for its creations like “The Elephant Whisperers”.

    In this manner, Netflix has always come up with new ways to engage the audience with maximum entertainment.

    Reed Hastings – Investments

    Hastings has made the following investments:

    Announced Date Organization Name Lead Investor Funding Round Money Raised
    September 7, 2023 Ello – Series A $15 million
    December 17, 2013 DreamBox Learning Yes Series A $14.5 million
    December 7, 2011 DreamBox Learning Yes Series A $11 million
    October 1, 1997 Netflix Yes Series A $2 million

    Reed Hastings – Philanthropy

    • In 2012, Hastings and Quillin signed The Giving Pledge, the pact founded by Bill Gates and Warren Buffett mandating that billionaire signatories give away most of their fortunes
    • In 2020 Hastings and his wife donated $120 million to fund scholarships at two historically Black Colleges and the United Negro College Fund
    • Reeds built a $20 million training camp for teachers in Colorado

    To quote Hastings & Quillin, about their philanthropy,

    “It’s an honor to be able to try to help our community, our country, and our planet through our philanthropy.”

    The future of Netflix: Will subscriber growth continue?

    Reed hastings – Awards and Recognitions

    • He was placed at number #5 in the list of America’s most innovative leaders in 2019
    • He has been given the Television Academy’s Charles F. Jenkins Lifetime Achievement Award in 2021
    • He has been enlisted in Forbes 400 Richest People In America 2023
    • He has also been enlisted in Forbes World’s Billionaires List 2023
    • He was listed under The World’s Most Powerful People in 2018
    • UCLA Anderson honored Reed Hastings with its 2018 John Wooden Global Leadership Award at Hollywood’s Raleigh Studios
    • The Henry Crown Leadership Award was presented to Reed Hastings in 2014

    Reed Hastings – Latest

    After 25 years, by the beginning of 2023, Reed stepped down as the CEO of Netflix. Ted Sarandos and Greg Peters have taken over as co-CEOs, while Reed continues as the Executive Chairman.

    A few months later, he became the co-owner of Powder Mountain, a ski resort in Utah.

    Reed Hastings – Interesting Fact

    Before founding Netflix, Hastings spent one year teaching in Swaziland with the Peace Corps.

    Reed Hastings – Quotes

    “Being an entrepreneur is about patience and persistence, not the quick buck, and everything great is hard and takes a long time.”

    “I think if you can make a contribution to solving one significant problem in the world, that’s amazing.”

    “Incredible people don’t want to be micromanaged. We manage through setting the context and letting people run.”

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    FAQs

    What is Netflix?

    Netflix is a paid online streaming platform that enables its subscribers to enjoy a wide range of television shows and movies on internet-connected devices.

    Who are the founders of Netflix?

    Reed Hastings and Marc Randolph are the co-founders of Netflix.

    Who are the CEOs of Netflix?

    Ted Sarandos and Greg Peters are the co-CEOs of Netflix.

    What are the subscription plans offered by Netflix?

    Netflix offers three subscription plans: Basic, Standard, and Premium.

  • AIB Failure Story – What Led to the Fall of Most Popular Comedy Group | The Complete Story of AIB

    Do you remember the All India Backchod comedy group? There are only a few famous comedy groups on Indian Youtube, one of them is the ‘All India Bakchod’.

    Often abbreviated as AIB.  At one point, they were one of the most popular groups on YouTube, along with other top YouTubers in India.

    And this stat backs this up:

    Subscribers 3.99 million (1 April 2022)
    Total views 591,520,238 views (1 April 2022)

    But why did they fail? As someone who loves entertainment, you’ve probably wondered about this. After all, entertainment has been an integral part of human life since ancient times. And with the rise of the internet, it has become more accessible than ever before.

    In this article, we’ll dive deep into the story behind AIB’s dormancy and explore the complaints and violations they faced along the way.

    Join us as we take a trip down memory lane to see how AIB went from a high-flying entertainment group to a dormant company waiting to slowly fade away.

    What is AIB (All India Bakchod)?
    Inside AIB: The Highs, Lows, and Everything in Between
    The Reason for the Shutdown of AIB
    Future of AIB

    What is AIB (All India Bakchod)?

    All India Bakchod was a comedy group, which was based out of Mumbai, Maharashtra. The state can be abbreviated as the entertainment hub of India.

    They used to make parodies, satires, skits and many more sorts of content on their youtube channel and they also had a podcast (The AIB podcast). The name itself is a parody of ‘All India Radio’.

    The podcast was the first face of how the AIB operated. The podcast was focused to produce satirical content on Indian society and how people of India generally behave.

    It used to get some views back then but they rechanged it and focussed on Youtube and live comedy shows.

    Later, as time went the podcast and the comedy group grew a little popularity. It was started by comedians Tanmay Bhat and Gursimran Khamba, later they were joined by two more comedians named Rohan Joshi and Ashish Shakya. These four were the lead in maintaining and making films on the sets of AIB.

    By the way, Tanmay Bhat, one of the co-founders of All India Bakchod, is not just a comedian, but also an entrepreneur who has funded startups in India. You can learn more about Tanmay Bhat’s entrepreneurial journey and his investments in our article on Tanmay Bhat funded startups

    AIB Group - Gursimran Khamba, Tanmay Bhat, Rohan Joshi and Ashish Shakya
    AIB Group – Gursimran Khamba, Tanmay Bhat, Rohan Joshi and Ashish Shakya

    After making parodies and satires for their Youtube audience, they soon formed a digital agency that produced sketches, live comedy and even T.V. shows.

    In the year 2018, around October, the company halted all its operations all of a sudden. However, the individual comedians continued to do whatever shows they were offered.

    So what went wrong and why did they have to arrive at such an unexpected turn. Let us find out by first understanding the timeline of their work.

    Inside AIB: The Highs, Lows, and Everything in Between

    Year 2013

    The comedy group started making sketches and parodies and uploading them on YouTube in 2013. Before that, it operated with the sole purpose of and as a podcast.

    In April 2013, they made a spoof of Bollywood award shows and replayed it for a year.

    Later in the month of September 2013, one of their sketches named “It’s your fault” went viral and people loved it online.

    They performed stand up shows, sketches and all sorts of lives. They also collaborated with brands to produce engaging content.

    Later they thought of doing something new and tried to experiment with celebrity roast. This was not new for the world but for India, it was something super new and probably never seen before.

    Year 2014

    In December 2014, they did a live show called the “All India Bakchod Knockout”. The knockout was a celebrity roast performed at NSCI Dome in Worli. The host was a famous Bollywood director Karan Johar with AIB members.

    The roast had stars like Ranveer Singh and Arjun Kapoor. The video was uploaded on Youtube. It went on to fire up a huge controversy.

    Social activists filed FIRs on everyone who attended the roast. It was removed from the channel later due to a widespread public backlash. AIB apologised and explained their decision –

    First things first; no one person or force forced us to take this video down. This is not something that’s happening because of a 3 am a phone call or morcha (‘protest’ in English) at our front door or a gunman on a grassy knoll. Under the circumstances, this is us being pragmatic. – AIB’s official response

    Year 2016

    After a year when this backlash happened, they were again on the page where people loved them for their comedy content.

    hey started an advertising agency named ‘Vigyapanti’ in 2016 and that went immensely successful in its endeavours. Later they also launched a writer’s School called “First Draft”.

    Year 2017

    Time went by and they had had successful collaborations up till 2017. It wasn’t that they had a smooth ride, there were potholes too.

    Multiple FIRs were filed against almost every member of AIB but it felt as the controversies were helping them get more fame.

    Year 2018

    Soon after so many engaging videos and collaborations on their Youtube channel, something happened that shook the world and of course the AIB group.

    The #Metoo movement across the world shook the behemoths of the entertainment industry.

    The Reason for the Shutdown of AIB

    AIB had everything: a bright future, hard work and an established body of work. They had collaborations with big companies, Amazon, Hotstar, and Swiggy. They published podcasts with celebrities such as Shah Rukh Khan, Nawazuddin Siddiqui. Then came the blow.

    On Oct 4, 2018, Mahima Kukreja (Writer, comedian) posted a Twitter thread accusing Utsav Chakraborty (Former AIB member) of sending her unsolicited explicit images and harassing her and others at the workplace.

    She also mentioned that she had earlier informed Tanmay about this and other leads at the AIB but nothing happened.

    Mahima Kukreja Tweet
    Mahima Kukreja Tweet

    This was the genesis, the beginning of what we know today as the #Metoo movement in India after the world had seen its ugly side.

    Chakraborty refused everything that he was accused of and called all the allegations fabricated. Later he apologised and then AIB apologised too.


    As Bhat himself pointed out, perhaps the biggest shock and disappointment for AIB fans was that the comedy group had consistently put out content championing feminism, critiquing oppressive structures, and speaking truth to power.

    “Some time after Utsav had stopped being an AIB employee, Tanmay Bhat received specific, detailed allegations about him in a private and personal conversation. Tanmay confronted Utsav in a personal capacity – which led to Utsav calling the victim, leading to further harassment,” the 5 October 2018 statement read.

    “We made a big mistake. We should have cut all ties immediately.”

    After the failure of action of Tanmay, he was asked to immediately step down from being a CEO. He was removed as a judge from Amazon’s Comicstaan and a show “On Air with AIB” that AIB hosted was also shut down abruptly.

    Most of the comedians within his circle, including Kunal Kamra and Tanmay Bhat, knew about his habit of harassing underage girls but opted to keep quiet and work with him.

    When all of this was happening, one more blow came to AIB. An anonymous complaint was submitted by someone against Gursimran Khamba, one of the founding members of All India Bakchod.

    It accused Khamba of mistreating her twice sexually and that the harassment continued for 5 months, which included drunk calls, and emotional blackmails.

    Khamba replied saying that he knows the person who has accused him and he did hook up with her, but consensually. He might have misbehaved a little but he is sorry for that misbehaviour. He was fired later.

    He said in a statement that,

    “I am aware of the person who’s stated the incident in 2015 we had hooked up consensually multiple times. But I categorically deny the incident mentioned in October and December. I was not forceful.”

    He further said, “It is true that I developed feelings for her while she was dating someone else. During that time given our friendship and history I felt rejected and was angry and did not behave appropriately at all. It had become a toxic relationship and I’d like to apologise unconditionally for it like I had done in the past. That behaviour was extremely uncalled for. She rightly stopped talking to me.”

    On another account of sexual harassment allegation against Utsav Chakraborty (previously associated with AIB), Mahima Kukreja admitted Tanmay Bhat was confided of the truth but kept mum on the issue.

    Condemning the allegations, AIB has released a statement that CEO Tanmay Bhat has stepped away from the role while Khamba will take a temporary leave of absence until the matter is sorted. Vidhi Jotwani, Head of Human Resources at AIB commented that,

    Tanmay’s role in both the cases cannot be overlooked and hence will be stepping away from the company. Truthfully, we do not know what this means for the future of AIB or whether there is one.

    AIB was eventually dropped from multiple projects, including one in Hotstar, which had also been cancelled. The Mumbai Academy of Moving Image (MAMI) had also cancelled AIB’s project from its line-up.

    After these major backlashes, AIB went dormant and was formally announced by a series of Twitter posts. Tanmay retweeted the update and his conclusion. It was announced that “The AIB youtube channel is for all intents and purposes, dead for the foreseeable future”.

    Future of AIB

    “I realise that in the past, I have failed to live up to ideals that I have propagated myself, and my resolve is to ensure that this never happens again,” Tanmay wrote.

    As Bhat himself pointed out, perhaps the biggest shock and disappointment for AIB fans was that the comedy group had consistently put out content championing feminism, critiquing oppressive structures, and speaking truth to power.

    The company has no office, no money, no CEO, and barely any employees. They can’t legally shut down the company because there are shareholders and investors in place.

    It is also noted that they are not individually liable but the company is liable and there will be their own legalities on that basis too. So they cannot close the company chapter, it will remain open.

    In the future, we cannot expect any sort of content from All India Bakchod. But for its about 4 million Youtube subscribers, the AIB only had to offer this: “If and when we decide to release new content on the channel (e.g. stand-up clips), you will be the first to know.” that ‘IF’ is going to be a long time and it is safe to believe that AIB is dead in all its forms and features.

    Conclusion

    All India Bakchod was one of the most bright comedy groups in India. It catered to every Indian on topics that they will find themselves related to and connected to. However, the series of events unfolded badly and the spiral went out of control from the hands of AIB’s leaders. It shows a lack of responsibility that Tanmay himself apologised for.

    There is a clear evident face of Irony in the story above. All India Bakchod covered itself in pride when they talked about their content.

    That content promoted and propagated free speech, women’s rights, and freedom of expression. Such a bright company fell into the pit that they themselves dug.

    It’s worth noting that entrepreneurship can be a rocky road, filled with unexpected twists and turns. For more insights on the challenges of entrepreneurship and how to navigate them successfully, check out our article on Important Entrepreneurship Lessons That College Never Teach

    FAQs

    Why did AIB shut down?

    The reason AIB went down drastically was because of the Metoo controversy that involved Utsav Chakravarty, one of the members of AIB.

    Why was Tanmay removed from Comicstaan?

    Due to allegations of inaction against sexual harassment, Tanmay Bhat was removed from Comicstaan season 2 on 14 November 2018.

  • Revenue Generation Model of Television Channels

    The Indian Television Industry produces thousands of programs in many Indian languages with the Hindi, Tamil and Telugu factions of the industry being the largest.  In 2021, the Indian Television Industry was worth INR 720 billion and is estimated to reach INR 826 billion by 2024.

    Emergence & Expansion of the Television Industry

    Television emerged on the Indian market in 1959 as an experiment which offered two-hour programs for a week.  It soon garnered popularity and by the 1970s television centres were opened in other parts of the country.  The year 1976 saw Doordarshan emerging as a separate government department and in 1982 it telecasted the 9th Asian Games. The 1990s saw the television industry expand with the emergence of private television channels.  It began after CNN broadcasted the Gulf War.  STAR (Satellite Television Asian Region), which was based in Hongkong entered into an agreement with an Indian company giving birth of  Zee TV. Several other channels came into existence during this time including regional channels and international channels like CNN, BBC and Discovery offering different categories of entertainment to a wide variety of audience.  This expansion also gave rise to DTH (Direct To Home) cable operators. By the year 2016, Indian Television boasted of 857 channels of which 184 were paid channels.

    Television has become an integral part of people’s daily lives.  The popularity of the medium is due to its capability to cater to the needs of its audiences through various shows of different genres telecasted through various channels.

    Revenue Generation Model

    As with any commercial enterprise, television industry operates with the basic idea of generating revenue and posting profits.  The various channels generate revenue from three basic streams – Advertisements, Subscription Services, Sponsorships & Product Placements, Licensing owned Content and Re-transmission Fees.

    1. Advertisements

    Television channels sell airtime and slots to advertisers who wish to showcase their products or services during commercial breaks.  The slot and airtime rates depend on the time and on the popularity of the show as well as the time-length of the advertisement itself. Advertisements broadcasted during prime time cost more than those which are broadcasted at low viewership slots, like mornings or early evenings.  Even the TRP (Television Rating Points) ratings of the show affect the airtime rates.

    2. Subscription Services

    This is a two-pronged process.  Some television channels are made available to subscribers, by DTH operators, on payment, which could be monthly or annually.  A part of this subscription fees goes to the channel itself.  This model of revenue generation is largely volume based.

    3. Sponsorships & Product Placements

    Television channels are a high interest sponsorship venue due to their wide and deep audience penetration.  They receive funding from sponsors for programming.  A high revenue is also generated from specific advertiser product placement within their shows.

    4. Licensing Owned Content

    Television Channels also produce and distribute content like programs or movies and generate revenue by licensing or outright selling the rights to other networks or streaming devices.

    5. Re-transmission Fees

    Television channels charge fees from cable distributors and satellite operators to allow them the right to retransmit their local signals.  This can happen for a program that sees high demand.

    Specific coverage of live events like sports, concerts or award shows are also a high revenue generating stream for television channels.  Such events attract large audiences which, in turn, translate into higher advertisement rates.  Another minor, however, effective revenue generation source is the internet. Television channels stream their program episodes via YouTube and generate income on the number of times the program is viewed.  This also works as an advertisement for the program and the channel and can increase their audience reach.

    Trends in the Television Industry

    The delivery of television programs to the audience has undergone a huge change, especially in the recent years. What was delivered through relied antennas has switched to dishes, distribution through cable networks and direct broadcast satellites.  Through the use of Internet Protocol Television, programs are available to watch on mobile phones.

    Conclusion

    The television industry is fiercely competitive and its revenue generation is heavily dependent on capturing the viewers attention and sustaining it.  Effectively, it is that attention that the channels sell to the advertisers.  While the TV channel landscape continues to evolve with the rise of digital media and streaming services, the fundamental principles of generating revenue through high-quality content and effective advertising remain constant.

    💡
    The revenue of TV channels in India primarily comes from advertising, which contributes around 70-80% of their total revenue.

    • As per industry estimates, the Indian TV advertising market was valued at approximately 35,000 crore INR (~$4.7 billion) in 2021.
    • The television revenue is expected to grow at a CAGR of 4-5% and reach Rs 826 billion by 2024, according to EY FICCI M&E 2022 report.
    • The report says, the ad revenue of TV is expected to become Rs 394 billion in 2024.
    • Revenue from subscriptions for TV channels is expected to reach Rs 415 billion in 2023.

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    FAQs

    How do free TV channels make money?

    Free Tv channels earn revenue by displaying ads between the shows.

    How much does it cost to start a TV channel?

    To start a non news channel the net worth of the company should be around 5 crores.

    What is the benefit of high TRP?

    If a channel has high TRP they can charge a higher amount from advertisers.

    What is the revenue model for TV Channels?

    The two key methods of revenue for TV Channels are:

    • Subscriber fee
    • Advertising

    How many TV channels are there in India?

    There are 850 TV channels in India.

    What is full form of TRP?

    TRP stands for Television Rating Point.

    Who calculates the TRP for Television Channels?

    TRP is calculated by Broadcast Audience Research Council using “BAR-O-meters”.

  • Email Marketing vs Social Media Marketing | What’s Best for Your Business?

    Marketers adopt countless ways of marketing and creating brand awareness for businesses. Two of the most common and effective methods of achieving marketing goals are social media marketing and email marketing. Both are wondrous in their ways. According to Statista, there were around 4.1 billion email users and around 3.78 billion social media users worldwide as of 2021. This number forms around 48% of the total world’s population.

    Social media is gaining popularity day by day. But, at the same time, we can’t oversee the influence of emails on its users for trade. Now the question is which is better? Which of the two can have a greater impact on the target audience? You will get the answer to all of your queries in this article. So, let’s start this battle of Social Media Marketing vs Email Marketing.

    What is Email Marketing?
    What is Social Media Marketing?
    Social Media Marketing vs Email Marketing
    How Can You Effectively Combine Email and Social Media Marketing?

    What is Email Marketing?

    Email marketing is a kind of digital marketing that uses emails to create brand awareness. It puts forward the latest services, products, offerings, discounts, and everything among the users to make them aware and remember the brand. Some of the benefits of email marketing include:

    • It assists in building and enhancing the customer experience.
    • It makes for a profitable strategy to reach the audience emotionally through personalized emails.
    • One can save a lot of time in this marketing strategy via its automation feature.
    • It is measurable, hence one can measure the growth of a marketing campaign via web analytics in order to get accurate data.
    Number of email users worldwide from 2017 to 2022
    Number of email users worldwide from 2017 to 2022

    Industries Benefited from Email Marketing

    A Snovio labs study reveals that 72% of customers belonging to business communication prefer emails over social media. Here are some of the industries that enjoy the benefits of email marketing:

    Automotive

    This is the foremost industry that boosts its sales via email marketing. With email marketing, it becomes easy to track customers’ choices. One can obtain a huge amount of profit in a single purchase. Email marketing is used by the industry to share about new models, sell insurances, and more. Thus, the automotive industry is one of the most benefitted from email marketing.

    Pharmaceutical

    A survey in which 4000 physicians took part revealed that only one-third of physicians use social media channels. Doctors usually don’t spend their time on social media, and that’s why the pharmaceutical sector performs its marketing via emails.

    The following are some of the examples of top companies that use email marketing for their success:

    • Airbnb
    • Uber
    • Bonobos
    • Cook Smarts
    • Kate Spade
    • Litmus
    • BuzzFeed
    • PayPal
    • Drift

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    What is Social Media Marketing?

    Social media marketing refers to the promotion of services and products by using social media platforms. It is the most exciting and powerful way to reach new targeted customers from all over the globe. Some of the benefits of social media marketing include:

    • One can connect with the audience related to the business worldwide.
    • By creating effective posts and stories, one can drive more sales to one’s website.
    • It helps convert the new audiences into customers, thus increasing conversion rates.
    • It leads to enhanced search engine rankings, which ultimately contributes to a brand’s popularity.
    Number of social network users worldwide from 2017 to 2022
    Number of social network users worldwide from 2017 to 2022

    Industries Benefited from Social Media Marketing

    According to a study published on BarnRaisers, around 92% of total customers trust social media instead of any other form of advertising. Here are the industries that benefited the most from social media marketing:

    Entertainment

    The entertainment industry has the biggest share of social media marketing in comparison to any other industry. As per a report, 63.2℅ of all the posts on Facebook belong to the entertainment sector. These sectors include telecom, retail, financial services, beverage, and food. Instagram is one of the best examples of entertainment sections generating a handsome revenue.

    Retail

    The retail sector comes in the second position after entertainment which has benefited from social media marketing. Live sessions or chatboxes on Instagram or Facebook are famous examples. It also assists in displaying features of products and services which is great for the retail startups in today’s time. Moreover, the positive feedback from the customers on social media works like word of mouth which attracts more customers.

    Real Estate

    A study according to a real estate website states that 44% of customers become successful in obtaining new clients for their properties from social media. Brokers, agents, property managers, and developers all belonging to the real estate industry, utilize social media for their marketing. With social media, it becomes pretty easy to showcase the features of properties in dynamic ways.

    The following are some of the examples of top companies that use social media marketing for their success:

    • GoPro
    • Nike
    • Spotify
    • Wayfair
    • Pop-Tarts
    • National Geographic
    • Starbucks
    • Dove
    • Wendy’s

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    Social media business ideas are the career option which involves the engagement of a large mass. The more people, the more you earn.
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    Social Media Marketing vs Email Marketing

    In the following points, we will discuss which is better among email and social media marketing from different perspectives:

    Which is Effective in Reaching The Target Audience?

    According to OptiMonster 2020, around 99% of email users check their mailbox every day. Some people even check their emails around 20 times in a single day.
    On the other hand, the community that opens up social media first thing in the morning is more likely to use it for personal purposes. So, basically during the workdays, people are more likely to check their emails first rather than their social media.

    When it comes to targeting, every business wants to capture its target market to be successful. When you indulge your business in paid social media advertisements, you get to select who sees it to a certain extent. However, in the case of organic advertisements, you do not get control over who sees it and who doesn’t. On contrary, with email marketing, you can segment the entire list of your target audience to gain the best results. As emails will help you reach the target audience better, email marketing seems to be a winner here.

    Which Has The Better Return On Investment (ROI)?

    The return on investment(ROI) refers to the measurement of profit after some investment or comparison of revenue of various investments at a particular time. According to DMA 2019, one can get a return of around £42 for just a pound worth of investment in email marketing.

    On the other hand, as per the study published in Forbes, around 6% of marketers could execute customer relationship management on social media, while 56% of them were still in the planning stage of how to achieve it. The fact is that social media ROI can be fruitful only if you are super-viral among a few channels. So, the chances of obtaining satisfactory returns decrease on social media. Hence, email marketing is the winner in this case.

    Which Can Attract New Audiences Better?

    Although email marketing has a huge user base as compared to social media, when it comes to reaching new audiences, it is hard to acquire them through it. This is because social media has no limits. You must have seen several channels, specifically Instagram and Facebook with a lot of supporters, this makes it a great source for new audience attraction.

    If you provide insightful and useful services and products to the consumers, then they will share them on their social media which will directly lead to increased traffic on your brand channels. You can achieve wonders in your business once your posts can start getting viral. Creating more sponsored advertisements for your products is another way to reach new audiences. Thus, this is the field where social media marketing seems to win the battle.

    How Can You Effectively Combine Email and Social Media Marketing?

    Impact of social media on email marketing in India in 2021
    Impact of social media on email marketing in India in 2021

    Now when both kinds of marketing have their pros and cons, what if we combine both and extract the only pros from these forms of marketing. So, here are how you can effectively combine email and social  media marketing for your business’s success:

    • Reuse the content on both channels. It will save your time and is also cost-effective.
    • Generate a similar content calendar for both the channels and adopt a parallel content strategy for both platforms.
    • Use social media to collect emails from your brand’s audience. Add call to action buttons to the social media posts which further lead the user to enter an email so that the brand can proceed with email marketing.
    • Organize engaging contests or giveaways on social media and collect emails from users. For instance, you can ask the users to provide a tagline for your brand and in return, you can give some prize. This will intact your brand in users’ minds and create audience engagement too while participating in contests.
    • While getting positive responses from social media about the channels, you can send feedback in emails that will lead you to convert your audience into customers.

    Conclusion

    Here the battle between social media marketing and email marketing ends. What we observed is that the preference for email marketing is still alive from various perspectives. But we can’t oversee the gaining popularity of social media day by day where around 3.96 billion users reside.

    So, the best thing for businesses is to combine their social media and emails and market their products and services accordingly to maximize their chances of success.

    FAQs

    What is the difference between email marketing and social media marketing?

    Email marketing focuses on customer relationship strengthening whereas social media is more focused on attracting new potential customers.

    Is email marketing better than social media marketing?

    As per overall performance, email marketing does perform better than social media marketing due to the huge amount of email users and better opening rate.

    What are the advantages of email marketing?

    Advantages of email marketing include:

    • Improving Sales
    • Collecting feedback
    • Reaching the right people at the right time
    • Traffic generation for your website
    • Increasing leads

    Which is the biggest social media platform for business?

    Facebook with over 2.9 billion users is the biggest social media platform for business.

  • Netflix vs Amazon Prime Video: Which one is Better?

    The entertainment industry has evolved drastically over the last few years owing to the streaming websites, with growing choices for accessing content online. Digital media has made its way through a remarkable evolution over the last few decades. New platforms and streaming sites have emerged that allow movie/series lovers to watch video content over the Internet.

    The growth of online streaming changed the multimedia and entertainment ecosystem. Several names come to mind when talking about online streaming but no one can beat Netflix and Amazon Prime Video. These are one of the widely used video streaming services and people’s favorite choice.

    With online Streaming sites coming into a discussion, the inevitable question of which of them is the best also comes into the picture. There is a multitude of content to watch on the Internet depending on the taste of the viewers.

    Overview of Netflix and Amazon Prime Video
    Netflix vs Amazon Prime
    Netflix vs Amazon Prime: Comparison of Content
    Which one has better Plans?
    Is Netflix better than Amazon Prime?

    Difference between Amazon Prime and Netflix
    Netflix Vs Amazon Prime

    Overview of Netflix and Amazon Prime Video

    Netflix is an online streaming video-on-demand subscription service which provides its viewers to access to a massive list of movies and TV shows from around the world for a nominal monthly or annual fee.

    It was founded by Reed Hastings and Marc Randolph, the entertainment company has grown from a DVD mail-order service to a global Internet TV sensation. Netflix has undergone several ups and downs since its inception in 1997 but evolved dramatically over the years to become the global leader of mainstream media. It’s the most common digital name today.

    Amazon Prime Video is a digital subscription-based video-on-demand streaming service owned and operated by Amazon that offers a myriad of movies, TV shows, documentaries, comedy specials, and so on. It costs INR 999 a year which allows viewers to enjoy unlimited video streaming and ad-free music on the top of Amazon-exclusive deals plus free two-day shipping after a 30-day free trial.

    Streaming sites in Indian Market Share
    Streaming sites in Indian Market Share

    Netflix vs Amazon Prime

    Netflix Amazon Prime video
    Netflix broadcasts 4k and HDR content and it excels in video and sound quality making it stand out Amazon Prime Video fails to play high-resolution HD content on low-speed connection
    You can only stream movies or TV series on it You can get other benefits such as Amazon Prime Music and faster Amazon delivery
    Netflix supports wide range of devices including gaming consoles Amazon Prime does not support Gaming consoles
    Netflix has extensive library of titles including several renowned in-house documentaries as well as series The library and content of Amazon Prime isn’t as extensive as compared to Netflix
    Netflix is more expensive. In India, Netflix’s mobile plan starts at INR 199 and goes upto INR 799 per month Prime is cheaper than Netflix. Users are charged INR 999 annually and INR 129 monthly for Prime
    Just 897 Netflix movies are not rated 31,066 of Amazon Prime’s movies are not Rated, which means the movies are too old for rating or are too small to go through the rating process
    Netflix provides limited downloads to the user Amazon Prime Vidoe does not limit the user for the video downloads

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    Netflix vs Amazon Prime: Comparison of Content

    It’s always about good content. Both Netflix and Amazon Prime Video have more than their fair share of amazing content. In Netflix’s case is House of Cards, Narcos, Orange Is the New Black, The Crown, BoJack Horseman, and Daredevil, to name just a few of its Originals.

    On Amazon Prime, you got Bosch, The Man in the High Castle, Transparent, Mr. Robot, Hand of God, American Gods, Sneaky Pete, and many more. A particular show in mind will push the viewer towards a particular site.

    When it comes to movies, Netflix caters an evolving catalogue of classics, relatively new movies, and some exclusive indie films. Amazon Prime Video also offers up a similar catalogue but it’s more focused on TV shows than films. Note that Prime Video also requires you to pay to watch some films despite having a Prime membership.

    The total amount of TV shows and films available on both services continuously gets updated and evolve from time to time.

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    Which one has better Plans?

    For a college student with a valid .edu address, one can pay just INR 499 per year for Amazon Prime. Everyone else has to pay INR 129 per month for Amazon Prime. Prime customers can use up to 3 screens at a time.

    Netflix charges INR 199 – INR 499 per month for one screen option, INR 649 month for two screens plus HD access, and INR 799 month for 4 screens plus Ultra HD access.

    Amazon Prime is a bundled service. Apart from Prime Video, you also get a host of other benefits like free two-day shipping on Amazon India website, early access to Amazon sales and deals, and more. Netflix is a pure video-streaming platform.

    Not just video streaming, Prime also offers music streaming services with its Prime Music. It has a music library across 12 languages – English, Hindi, Punjabi, Tamil, Telugu, Marathi, Bengali, Malayalam, Kannada, Bhojpuri, Gujarati, and Rajasthani.

    Amazon does not charge you extra for the 1080p Full HD and 4K Ultra HD resolutions on any of its plans, whereas on Netflix you have to pay for 1080p and 4K Ultra HD video quality for INR 499 monthly plan. Also, Amazon lets you stream videos on three different devices simultaneously. With Netflix, you have to pay INR 649 if you want to stream it on four devices simultaneously.

    Since Prime Video also comes with free 2-day shipping for all Amazon products and sweet deals on subscription services, Amazon is the winner in this category.

    Is Netflix better than Amazon Prime?

    Shows offered by both the platforms offer very competitive content. Which makes it even harder to decide on which one is the best.

    Over time, the meaning of the phrase “Netflix and chill” has evolved. It has gained popularity on the internet and users are actually using Netflix more to chill and enjoy the engaging content. What Netflix does is it premiers every episode of a season at once, tempting audiences to binge-watch a series upon release.

    You might’ve seen everyone going crazy about shows they can’t get enough of (Black Mirror, 13 Reasons Why, Stranger Things, for starters), these are Netflix originals. The original movie selection includes 2020 Oscar nominees like The Two Popes,  Marriage Story and The Irishman.

    Netflix has become such a trusted source in the industry that content that shows in it are instantly boost in attention just from being on the service. So, the question is no longer whether someone wants Netflix, they already have it one way or the other.

    You will find Tamil, Telugu, Bengali, and similar more regional movies on Prime but not on Netflix. Netflix has a rich library of international content but regional content still needs to grow. But Netflix is also expanding in India and planning to tie-up with local production houses to produce regional content.

    Last year, Netflix had mentioned its plans to launch 22 original movies and 11 series from India by 2020. Netflix’s entry into making movies and series in regional language might prove game-changing as a large part of India’s audience prefer to watch content in their native language.

    However, Amazon evidently suggests that it is quantity more than quality. However, Netflix also has more titles in IMDb’s lists of the top 250 TV shows and movies, which combine user ratings and popularity to determine its rankings.

    Annual Video Budget of Amazon Prime Video and Netflix
    Annual Video Budget of Amazon Prime Video and Netflix 

    Conclusion

    The cheaper plans get picked up all the time. Amazon Prime Video is an amazing service, and it saves users from buying expensive Netflix membership. On the other hand, people who do not want to compromise on the good content, they easily love Netflix.

    Currently, Amazon Prime is not as entertaining as Netflix but some users are fine with it. Amazon Prime Video has more than enough content to keep the streaming habits going strong. The choice is subjective here.

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    FAQs

    Which one is cheaper Netflix or Amazon Prime?

    Amazon Prime is cheaper compared to Netflix. Amazon Prime monthly subscription is available at INR 179 whereas for Netflix subscription price for basic plan ranges between INR 199 – INR 649.

    How many subscribers does Amazon Prime Video and Netflix have?

    Subscribers of Amazon Prime Video and Netflix are:

    • Amazon Prime Video subscriber: 21.8 million
    • Netflix subscribers: 5.5 million

    Which country is the leading market of Netflix?

    The United States is the leading market for Netflix followed by Brazil.

    Which country is the leading market of Amazon Prime Video?

    United Kingdom is the leading market of Amazon Prime Video.

    How many shows are available on Netflix and Amazon Prime Video?

    Number of Movies & Shows on Netflix Vs Amazon Prime Video:

    • Netflix: 15,000 Movies and TV shows
    • Amazon Prime Video: 30,000 Prime Video Movies and TV shows

  • Top 5 Indian Brands That Are Launching Their NFT Collection in 2022

    The world has now taken the form of a digital avatar. We are surrounded by technologies, artificial intelligence, digital currency, social media, you name it, and the world has it. To be honest, it is not the same world that it was 20 years ago; it has gone through a bewildering change.

    Such is the effect that now currency has also turned digital. Many people are aware of blockchain technology. Yes, the one on that cryptocurrency uses. Blockchain technology has created a way where one can exchange their currency without a help of the government or a mediator.

    Apart from cryptos, NFT is also dependent on blockchain technology. The market of NFT saw a sudden rise in the year 2021 and it still growing big. India also seems to be a part of this growth. Many Indian brands are launching their NFTs. In this article, we will talk about the Indian brands that have decided to step their foot in the industry and launch NFTs. Here are the top brands that are launching their NFT collection.

    As the value goes up, heads start to swivel and sceptics begin to soften. Starting a new currency is easy, anyone can do it. The trick is getting people to accept it because it is their use that gives the “money” value. – Adam B. Levine

    T-Series
    Hindustan Times
    MG Motor India
    Tech Mahindra
    Viacom18

    What is NFT?

    NFT, also known as Non-Fungible Tokens are a form of assets operating on blockchain that can be sold and traded. They have unique identification codes and metadata through which, they can be differentiated.

    Unlike cryptocurrency, NFTs are unique and they don’t hold the same value as cryptos. Single crypto is equal with another, that’s not the case with NFTs. Each of the tokens is unique and has a different identity that cannot be transferred or exchanged like other assets.

    The craze of NFT is increasing day by day, anything can be converted into NFTs like art, videos, song and others.

    Why are Brands Launching NFTs?

    Brands are focusing on the NFT industry now, and they are doing it rigorously to attain some of its benefits. Some of the reasons why brands are launching NFTs are:

    • To provide a unique experience to the customers while telling the story of the brand.
    • Through NFTs, brand awareness will increase as it is willingly giving a unique experience to its customers. This also increases the loyalty of the customers towards the brand
    • With the help of NFTs, brands can also fulfil their social responsibilities and improve their reputation in front of the world by supporting charities with the income from NFT and helping struggling artists by asking them to create art and give them the exposure that they needed through the brand.
    • Once the brand enters into the NFT marketplace, it will get recognition which will lead to an increase of interest for the brand in the mind of the general public.

    Top Indian Brands Launching NFT

    T-Series

    T-Series is an Indian music record label and film production company that was founded in the year 1983 by Gulshan Kumar. It focuses on producing Bollywood music and pop music. T-Series is India’s biggest music label as it holds 35% shares of the Indian Music Industry.

    After conquering the music industry, T-Series is now set to enter the NFT market. T-Series has decided to collaborate with Hefty Entertainment; a subsidiary of Hungama Digital Media has decided to launch NFTs for their films.

    Films like ‘Bhool Bhulaiyaa’, ‘Aashiqui 2’ and the upcoming movie ‘Radhe Shyam’ are on the list of NFT drops. T-Series is set to provide money can’t buy experience to their NFT buyers by this new step.

    Hindustan Times

    An Indian English- Language Daily newspaper, Hindustan Times founded in the year 1924 and is operating in the nation for 98 years. The company was founded by Sunder Singh Lyallpuri and it is one of the most circulated newspapers in the country.

    Hindustan Times is getting to enter the Web 3.0 realm and is, therefore, has decided to launch NFTs. These NFTs will include their original historic creative that was published by the newspaper under their banner of HT Timeless Token.

    HT Timeless Tokens
    HT Timeless Tokens

    Some of India’s iconic moments have been witnessed by Hindustan Times and they have been captured in their historic creative sections. NFT is being launched by the brand, this way the customers can keep the historic moments with them by buying the NFTs, as they are being digitised. These tokens can be brought with the help of cryptocurrency and Fiat currency.

    MG Motor India

    The automobile manufacturer company is the Indian subsidiary of Chinese automobile manufacturer SAIC Motor and they are marketed under the British MG marque. MG Motor India was established in 2017 and started its journey in 2019 and now has over 1000 employees working for it.

    MG Motor India has become the first carmaker in the country to launch its NFTs. It will launch 1111 units as its first collection. For any MG transaction, MG Motors will sell its NFTs through KoineArth’s NgageN platform and through this platform only they will introduce their first collection of NFT where customers can buy it.

    Tech Mahindra

    Tech Mahindra is an Indian Multinational IT company founded in the year 1986 by Anand Mahindra. It comes under India’s top 5 IT firms. The company has now decided to explore the NFT industry and will launch the NFT marketplace, their main aim is to give a platform to celebrities and creators to present their art and memorabilia in a digital form.

    They are partnering with Mahindra & Mahindra and will be producing digital collectables which will then be sold on the NFT marketplace platform of Tech Mahindra.

    Viacom18

    Viacom18 is an Indian entertainment network; it was founded in the year 2007, it was a joint venture between Paramount Global and TV18. Various Indian channels are under Viacom18. Viacom 18 has decided to be a part of the NFT market.

    Viacom18 has launched its NFT; it has gone with its first collection of 3013 tokens on 14th February 2022. One can find the tokens and can buy them from the marketplace created by Viacom18, Fullyfaltoonft.com.

    One can find various ranges of digital collectables based on pop culture. The digital artworks will be inspired by popular Viacom18 shows like ‘Kaisi Yeh Yaariyaan’, ‘Bakra’ and others.

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    Conclusion

    Many brands are using NFT as a part of their marketing strategy. Through this, the brands promise to provide its customers with a unique experience. It is a new way to engage with their customers and a new way to generate revenue. With the growing trend, it seems that NFT is here to stay and it’s only a matter of time before all big brands will start exploring this market.

    FAQs

    Yes, the NFTs craze has entered India and many people are interested in it. Many Bollywood celebrities are also launching their own NFTs which explains its success.

    What is the best NFT marketplace?

    OpenSea, Axie Marketplace, CryptoPunks, NBA Top Shot Marketplace, Rarible, and SuperRar are some of the best NFT marketplaces.

    How can I buy NFT from India?

    First, you need to visit an NFT marketplace, add ether tokens to your wallet and then you can purchase your desired NFTs.

  • Success Story of POPxo: Beauty, Fashion, and Lifestyle Community For Women

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by POPxo.

    POPxo is India’s largest online community for millennial women to read, watch, purchase, and hang out, which was founded in 2015. POPxo brings a welcoming and empowering environment that encourages women to live their best lives.

    POPxo is aimed to merge content and commerce, which started as content and eventually had its own private label brand. POPxo’s articles, videos, and social networking material are in six languages – English, Hindi, Marathi, Bangla, Tamil, and Telugu – which has attracted over 39 million monthly users who spend over 3 million hours across all of the company’s platforms.

    POPxo also partners with the leading companies to increase its reach and engage its audience. The whole platform runs on the basis of content that fascinates young girls. Furthermore, it also features on its website, Bollywood news, life hacks, retail listicles and more.

    POPxo was acquired by MyGlamm’s parent, The Good Glamm Group on August 7, 2020. The six-year-old company’s investors – Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital have joined the board of MyGlamm soon after the acquisition. Furthermore, Priyanka Gill, the founder of POPxo also joined MyGlamm as a cofounder. Here’s all about POPxo, its Founders and Team, Business Model, Revenue Model, Services, Funding, FAQs, and more.

    POPxo – Company Highlights

    Startup Name POPxo
    Legal Name Luxeva Limited
    Headquarters Gurgaon, Haryana
    Sector Beauty, Health & Lifestyle
    Founded March 2014
    Founders Priyanka Gill and Namrata Bostrom
    Parent Company The Good Glamm Group
    Operating Revenue $1.61M in FY19
    Funding $12.4 mn (2021)
    Number of Employees 251 to 500
    Website www.popxo.com

    Popxo – Latest News

    January 24, 2022 – Popxo parent, The Good Glamm Group acquires Organic Harvest, a beauty and personal care D2C startup led by Rahul Agarwal.

    October 1, 2021 – Popxo enters the Indian cosmetic industry with a Makeup Collection from Myglamm.

    Popxo – About
    Popxo – Industry
    Popxo – Startup Story
    Popxo – Founders and Team
    Popxo – Mission and Vision
    Popxo – Name, Tagline and Logo
    Popxo – Business Model
    Popxo – Revenue Model
    Popxo – Services
    Popxo – Funding and Investors
    Popxo – Growth
    Popxo – Startup Challenges
    Popxo – Competitors
    Popxo – Future Plans
    Popxo – FAQs

    What is POPxo

    Popxo – About

    POPxo has been founded in 2014 as India’s largest online community for women that offers discussions, content, and products across a wide range of domains including fashion, beauty, lifestyle, work, and more. Founded by Priyanka Gill and Namrata Bostrom, PopXo offers millennial women an excellent platform where they can read, watch, shop, and hang out. Along with exclusive products across brands, PopXo also offers text and video content in a manner that is accessible via social media on mobile and PCs across the web. PopXo has last reported having crossed the 9 million mark in terms of user acquisitions every month and has boasted of witnessing over 102 million monthly engaged content views.

    Popxo was acquired by MyGlamm in August 2020 and has since served as a subsidiary of MyGlamm, which eventually turned into The Good Glamm Group in September 2021. The Popxo parent, MyGlamm includes The Moms Co, St Botanica and Sirona, along with other content platforms – POPxo, Scoopwhoop, and BabyChakra, as per January 2022’s reports, and has already turned unicorn in November 2021, thereby being hailed as the first beauty commerce unicorn company of India.

    Popxo – Industry

    The Indian industry comprised of online personal care and beauty brands and products are estimated to reach $4.4 billion by 2025. There is also likely to be a 4X increase witnessed in the number of shoppers of beauty and personal care products online, which was last reported to be 25 million in FY20 and would be going up to 110 million in FY25.

    Popxo – Startup Story

    The Popxo is founded by two dynamic women – Priyanka Gill and Namrata Bostrom. During 2012-13 there was no content platform at scale in English for women. So, this was the point when they thought of creating a useful platform for women and began Popxo in March 2013. Priyanka Gill first started Estylista in September 2013 in London for the NRI women, which is popularly known as the base of PopXo. For the first few years, the company started working out of London and raised its first institutional round of funding.

    Initially, Popxo created content that enthused women who love to delve into fashion, beauty, lifestyle, wedding, relationships, work, fitness et cetera. The most popular things that attracted women to the Popxo website are hair and skin protection, and other products.

    The greatness of the website lies in the production of 1500+ articles in six languages that the Popxo website was last recorded to be publishing every month. The team understood the audience well and presented articles in the same way, which lead to content creation to adding relevant videos. Today, the platform produces 60-70 videos a month and generates 100-150 million views a month. The duration of videos is between 3-7 minutes. Furthermore, they even produce web series.

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    Popxo – Founders and Team

    Priyanka Gill, Founder of PoPXo 

    Priyanka Gill

    Priyanka is the Co-Founder and President of MyGlamm and the Founder and CEO of POPxo and Plixxo. She lives in London with her husband and two children as a digital media entrepreneur and storyteller. She enjoys working with creative and entrepreneurial people, particularly women, and considers it a privilege to be in their company. She is now enrolled in a joint London Business School and Columbia Business School EMBA – Global program, said her Linkedin profile post dated May 24, 2021.

    Her passion for writing merged with entrepreneurship when she started her own site, Estylista, which is now known as POPxo. She returned to India in 2014 to create POPxo, envisioning her company as a safe and engaging community that helps Indian women lead their lives. Influencer marketing seems to be on the verge of breaking out in India. As a result, she began developing a tech-enabled platform to take advantage of this enormous opportunity. Plixxo was released in 2017 and is powered by PopXo. It was here that India’s first generation of influencers grew up. Priyanka Gill has experience serving as a freelance writer and editor and an investor and board member for several companies. She eventually served as an advisor at PolkaRare and a seed investor of Kalamint, a role that she is still continuing with. She co-founded The Good Glamm Group on Darpan Sanghvi and Naiyya Saggi in September 2021 initially with the merger of MyGlamm, PopXo, and BabyChakra.      

    POPxo’s Plixxo also joined MyGlamm, India’s premier beauty conglomerate, in 2020, marking a watershed moment and a watershed year. Three powerful brands merged to form one incredible enterprise that goes by the name The Good Glamm, the parent company of MyGlamm in August 2020 and since then, Gill has been appointed as the Cofounder of the latter.

    Namrata Bostrom was the co-founder of PopXo, who has also been the CEO of the company as well from the initial phase of the company and stepped down from the role in March 2017. Bostrom is an Economics student who has The University of Oxford and London Business School as her alma mater. Bostrom earlier served as a Consultant at The Boston Consulting Group, and as a Sales and Product Strategist at EDITED before co-founding PopXo. After leaving the role at PopXo, Namrata joined Facebook, the company that she is still aligned to as the Product Management Lead.

    PopXo initially had a team of 15 people working together, which eventually grew to include more than 200 employees strong.  

    POPxo Founder and CEO – Priyanka Gill talks about POPxo

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    Popxo – Mission and Vision

    PopXo’s vision has always been “to build a content-community-commerce platform for women.”

    The mission of the company was to help the users find their inner natural glow. Now, as a part of The Good Glamm Group, PopXo’s mission is aligned with the mission of its parent, which aims to build the global Digital FMCG Conglomerate of the Future.

    PopXo Logo

    PopXo’s tagline has said, ‘Take it up a POP!’ – and we live and breathe it with everything we do.

    Popxo – Business Model

    Popxo targets millennial women aged between 18-35 with a range of products across diverse industries including fashion, beauty, lifestyle, wedding, wellness, and entertainment. The company has recently forayed into the cosmetics industry. The social community platform for women has entered the cosmetics industry, which is currently valued at $20 billion with a Makeup Collection by MyGlamm. MyGlamm has acquired Popxo towards the end of last year, and this development has come almost a year after that.

    This new makeup collection is termed POPxo Makeup Collection by MyGlamm and will include nail kits, face kits, eye kits, and lip kits in order to cater to all makeup needs. The entire range is reported to be priced under Rs 499 per product in an effort to stay within the affordable limits for younger women. The Popxo Makeup Collection powered by MyGlamm will be sold on the MyGlaam app and website along with being available at popular company stores and kiosks across the country.

    Popxo – Revenue Model

    Sponsored content is the initial source of revenue. The company approaches brands and claim to have a large audience. Popxo knows what people want and can assist you in selling. The company made content for them, including social media and video content. That comes first while influencer marketing comes in second. Ads come in third, and e-commerce comes in fourth.

    Popxo’s money comes from sponsored material, which accounts for half of our total. Influencer marketing accounts for 40% of income. They started selling online in the fourth quarter of the previous fiscal year.

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    Popxo – Services

    POPxo Services- Beauty, Fashion, Lifestyle, Wedding, Wellness
    POPxo Services- Beauty, Fashion, Lifestyle, Wedding, Wellness
    • Fashion– POPxo allows you to stay up to speed on the latest fashion trends by reading fashion articles and watching videos. Thefashion experts of the company provide the users with everything they need to stay on-trend, from styling advice to shopping hotspots and must-have items. The platform also offers the latest news on fashion in both western and Indian. It also provides the best tips and fashion hacks that suit you. This platform also offers the latest updates on celebrity attires (both Bollywood and Hollywood).
    • Beauty– The team of beauty specialists is committed to providing the users with the best services available in the industry. The beauty section has it all, from unbiased product reviews to makeup hacks to skin and hair care advice. The users get updates on skincare, makeup, hair, bath & body, nails, hair products, beauty products and DIYs.
    • Lifestyle– POPxo also offers related content from a wide range of topics. It provides the consumers with popular articles across all categories, from travel and education to sex and relationships.
    • Wedding– Wedding planning can be as stressful as you imagine, which is why Popxo is also there to assist. The wedding area keeps young brides-to-be up to date on the latest trends. POPxo has all you need to know about weddings, from bridal makeup to honeymoon ideas.
    • Wellness– Overall wellness, according to POPxo, is at the heart of a healthy lifestyle. So, if the consumers want to live a healthier life, check out Popxo’s wellness section which has articles on managing stress and maintaining a healthy lifestyle.
    • Entertainment– Popxo will make sure the users get the best of everything from the comfort of their homes on laptops or mobile phones, from movie recommendations to what’s going on in the lives of their favorite celebrity.

    Popxo is home to all feminine things. POPxo’s online store, which includes items such as home decor, beauty, clothes, face masks, mobile accessories, stationery, rakhi presents, and more, is an attempt to make online shopping for women in India more enjoyable!

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    Popxo – Funding and Investors

    POPxo has raised a total funding of $12.4M in over 7 rounds of funding. POPxo is funded by 21 investors. Neoplux, IDG Ventures, Summit Media, Oppo, Kalaari Capital, STRIVE, Chiratae Ventures are the lead investors of POPxo.

    Date Round Amount Lead Investors
    Apr 25, 2018 Series C $5M Neoplux, Oppo
    Mar 1, 2018 Series B $750K –
    Mar 16, 2017 Series B $3.3M Chiratae Ventures, STRIVE
    Nov 5, 2015 Series A $2M 500 Startups, Chiratae Ventures, Kalaari Capital
    Nov 1, 2014 Angel Round $500K —
    Jul 1, 2013 Seed Round $300K —

    Popxo – Growth

    PopXo grew considerably with a well-knit team of 33 people in its textual content team. Let’s look at some of the prominent milestones that PopXo managed to attain throughout the years:

    • It has drawn over 39 million users per month
    • PopXo has delivered content in over 6 languages
    • The startup has seen over 10.18 mn visiting its content across the mobile app in a month
    • PopXo claims to have 1.6 bn monthly social media impressions

    Popxo – Startup Challenges

    Founded by Priyanka Gill and Namrata Bostrom, ideating, founding, and growing PopXo was difficult for two independent women entrepreneurs, which both of them managed really well, earning themselves quite a name in the industry. The first challenge for PopXo was to expand the content it produced and the kind of content produced by the website. The challenge that followed was the creation of an app. Even here PopXo absolutely nailed it. The website witnessed an overwhelming 500K initial downloads!  

    Popxo – Competitors

    Though Popxo, when it was launched,  was the sole platform focused on confident and educated women, which speak to them directly without taking down to them, PopXo has been a lot of companies competing with it once it started achieving milestones. Some of the PopXo competitors can be noted as:

    • ScoopWhoop
    • Polka Cafe
    • BuzzFeed
    • The Business of Fashion
    • nippon.com
    • Luxe Radio
    • The Canberra Times

    Popxo – Future Plans

    Popxo forayed into the beauty segment with POPxo Makeup Collection by MyGlamm, where both MyGlamm and PopXo are a part of The Good Glamm Group in October 2021 and is currently targeting a revenue run rate of Rs 100 crore in the upcoming 12 months.

    Popxo – FAQs

    What is POPxo?

    POPxo is an Indian online platform specially for women to read, watch, shop and hangout. POPxo covers content related to beauty, weddings, health and lifestyle.

    Who started POPxo?

    Priyanka Gill has founded POPxo in 2015.

    Who is the owner of MyGlamm?

    Darpan Sanghvi owns MyGlamm.

    Does POPxo creates videos along with content?

    Yes, POPxo is able to create over 2000 pieces of content along with 150 videos, 800 stories and a large number of social media graphics.

  • PVR Cinemas- Entertaining Story of Largest Multiplex Chain in India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by PVR Cinemas.

    Do you love watching movies in theatres? This question seems absurd, right? Because who doesn’t love to? A big screen, cozy seat, cheerful audience, booming speakers, luscious snacks and a lot more to be delighted with. Even a non-cinema lover would cherish a theatrical experience. That darkroom has a powerful ambiance to light our moods up.

    The Indian Film Industry is one of the largest in the world. This huge sector has around 6,300 single screens and 3,200 multiplexes (as of 2019) across the country to display their creations. There has been a decline in their growth in recent years. But through their innovative techniques and advanced technological implementations, theatres continue to attract people towards them.

    PVR Cinemas is one such premium multiplex chain of theatres operating in India and Sri Lanka. They are known for their quality in terms of the viewing experience. PVR Cinemas was established in 1997 by Ajay Bijli. The company also has a separate wing called PVR Pictures that deals with movie production and distribution. Here is the inspiring success story of PVR Cinemas and its founder Ajay Bijli. The article also contains the growth, startup story, funding and challenges faced by the company over the years.

    PVR Cinemas – Company Highlights

    Company Name PVR Ltd.
    Headquarters Gurugram
    Industry Entertainment
    Founder Ajay Bijli
    Founded June 1997
    Revenue $440 Million
    Total Funding Raised $196.6 Million
    Website pvrcinemas.com

    PVR Cinemas – Latest News
    PVR Cinemas – About
    PVR Cinemas – Founders
    PVR Cinemas – Startup Story
    PVR Cinemas – Mission and Vision
    PVR Cinemas – Name and Logo
    PVR Cinemas – Business Model
    PVR Cinemas – Revenue Model
    PVR Cinemas – Challenges Faced
    PVR Cinemas – Funding and Investors
    PVR Cinemas – Acquisitions
    PVR Cinemas – Growth
    PVR Cinemas – Competitors
    PVR Cinemas – Awards and Recognition
    PVR Cinemas – FAQs

    Success Story of Ajay Bijli and PVR Cinemas

    PVR Cinemas – Latest News

    July 29, 2021 – The ongoing Covid-19 pandemic has affected the film industry and its associated business heavily. As a result, PVR reported a net loss of ₹220 crores in the 1st quarter of 2021.

    April 17, 2021 – The Non-Convertible Debentures (NCD) and long-term Bank facility ratings of PVR ltd. were reduced to AA-minus negative by Crisil. This happened as a result of the industry’s weakening operating performances during the pandemic.

    PVR Cinemas – About

    PVR Cinemas is one of the largest movie theatre chains operating in India. It was formally established in June 1997 in Gurgaon. PVR Cinemas is known for its picture and sound quality and offers a premium experience to its users. They were the first to introduce multiplex cinemas in India, which was instigated with the launch of PVR Anupam in Delhi.

    The company turns out to be the leader in terms of the number of screens. There are around 846 screens under the PVR group in the country. They are offering some astounding movie experiences to people. PVR Cinemas is operating in 71 cities of India and Sri Lanka with an overall seating capacity of around 1.82 lakh seats.

    PVR Cinemas – Founders

    Ajay Bijli - The founder of PVR Cinemas
    Ajay Bijli – The founder of PVR Cinemas

    Ajay Bijli is the founder of PVR Cinemas. He is also the chairman and managing director of the company. He graduated B.Com from Hindu College and started looking after the family business. Then by 1995, he established PVR Cinemas as a joint venture with an Australian company. The full-fledged operations of PVR Cinemas commenced in 1997. Sanjeev Kumar Bijli, brother of Ajay Bijli, is the joint managing director of the company.

    PVR Cinemas – Startup Story

    The origin of PVR dates back to the late 1970s. Ajay Bijli’s (founder of PVR Cinemas) father owned a theatre named Priya Cinemas since 1978 along with his transportation company. Later, when Ajay Bijli took up the family business in 1988, he rebuilt the business and made it profitable. But a major fire broke out in the transport business in 1994, which shook them financially. He was forced to choose between revamping the transport business or developing the Priya Cinemas, for which he chose the latter.

    In 1995, he established a joint venture between his Priya Cinemas and an Australian company named Village Roadshow, thus creating Priya Village Roadshow (PVR) Cinemas. They were the first to introduce the idea of a multiplex in India with their PVR Anupam in Delhi. The company was officially instigated in June 1997.

    PVR Cinemas – Mission and Vision

    PVR Cinemas has a mission to give the best movie experience to people. They wanted to make themselves accessible to audiences everywhere and every time. The company’s vision is to remain the most preferable and premium entertainment company in India. PVR aims to provide top-quality cinema experiences to its customers.

    PVR Cinemas Logo
    PVR Cinemas Logo

    The name PVR is derived from Ajay Bijli’s family theatre business named Priya Cinemas and the Australian company named Village Roadshow. The name originated after they joined hands to establish a multiplex entertainment company. The logo consists of the alphabets ‘PVR’ written in yellow on a black background. The main logo consists of the word ‘Cinemas’ at the bottom whereas, the production company’s logo contains the word ‘Pictures’ instead.

    PVR Cinemas – Business Model

    PVR Cinemas is involved in the movie screening business which is their primary activity. In addition to it, they are involved in the production and distribution of films in India. PVR’s other businesses include ads in theatres, the sale of foods and beverages and ticket bookings.

    The company is involved in the manufacture and sale of gourmet popcorn, a popular snack from PVR that is available in their cine halls, several airlines and even Indian railways. This gourmet popcorn can also be ordered online from several e-commerce platforms. V Pristine is an initiative by PVR that offers cleaning services for homes.

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    PVR Cinemas – Revenue Model

    Most of the revenue for PVR Cinemas comes from the sale of movie tickets. They make around 46% of the revenue from box office collections. The next biggest revenue for the company flows from food and beverage sales which contribute around 29% of the profits. The rest 15% of the income comes from advertising, movies distribution and other miscellaneous activities.

    PVR Cinemas – Challenges Faced

    A major challenge faced by PVR Cinemas is during this Covid pandemic. The resultant lockdown and further restrictions stalled its operations. This rigorously impacted their growth financially. The next major challenge that is affecting not only PVR Cinemas, but the entire industry is the OTT Platforms. These platforms used the lockdown as an opportunity to enter people’s homes and started replacing the theatres. Even after the lockdown and theatres functioning normally, many movies are still released in OTTs. This could be a threat to the future of theatres and multiplex cinema halls.

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    PVR Cinemas – Funding and Investors

    PVR Ltd. has raised a fund of ₹800 crores through Qualified Institutional Placements (QIP) in early 2021. The board further approved to raise a sum of not more than ₹500 crores through the issue of NCDs. Excluding this, PVR Ltd. bagged an amount of ₹14.72 billion through 5 rounds of funding.

    Date Round Money Investors
    August 12, 2020 Post-IPO Equity ₹3 billion –
    January 17, 2017 Post-IPO Secondary ₹9.02 billion Warburg Pincus
    June 12, 2015 Post-IPO Equity – Multiples Alternate Asset Management Pvt Ltd.
    June 5, 2008 Post-IPO Equity ₹1.2 billion ICICI Venture, JP Morgan
    March 27, 2003 Venture Round ₹380 million ICICI Venture

    PVR Cinemas – Acquisitions

    PVR Ltd. has made some huge acquisitions so far. They have acquired 5 organizations and the recent one was made on August 13, 2008.

    Company Name Date of Acquisition Amount
    SPI Cinemas Pvt Ltd. August 13, 2018 ₹6.3 billion
    Zea Maize August 20, 2015 ₹50 million
    DT Cinemas June 9, 2015 ₹5 billion
    Cinemax India January 8, 2013 ₹4 billion
    Leisure World April 13, 2010 –

    PVR Cinemas – Growth

    Starting the business with a single theatre named Priya Cinema in Vasant Vihar, the growth of PVR Cinemas in the past two decades is astonishing. This single screen has grown into 846 screens in 176 cinemas across the country. The company has always kept innovating ideas and technologies to keep them uphill. PVR’s box office revenue shows a steady rise from 2015 to 2020. It has increased from ₹8.24 billion to ₹17.31 billion in 5 years. But the pandemic has severely affected their revenue in the current year. PVR’s Food and Beverage (F&B) business has seen consistent growth over the years. They have made ₹960 crores by selling F&B in FY 2020.

    As the company progressed, they also kept introducing new brands that kept pulling people towards their cinemas. Here is the list of brands under PVR Ltd.

    • PVR Director’s Cut
    • PVR Pictures
    • PVR IMAX
    • PVR 4DX
    • Playhouse
    • PVR GOLD
    • PVR LUXE
    • PVR P[XL]
    • PVR ONYX
    • PVR DIT
    • PVR Nest
    • 4700BC Popcorn
    • V Pristine

    PVR Cinemas – Competitors

    PVR Cinemas Competitors - INOX
    PVR Cinemas Competitors – INOX

    Though PVR has a large market share in the theatre business, it has a major competitor INOX Leisure Ltd. INOX is closely trailing PVR in all aspects of the business. It is a multiplex theatre chain with around 667 screens in India. PVR challenges INOX in terms of quality whereas INOX competes with a price. They both have a lot of similarities in which PVR is just a step ahead in the competition.

    PVR Cinemas – Awards and Recognition

    PVR Ltd. has received many recognitions over the years. Here are some of the awards received by the company for its advanced technical implementations and marketing strategies:

    • VC Circle Awards – Media and Entertainment Category
    • CNBC’s Emerging India Awards, 2013
    • Retailer of the Year – Images Retail Forum 2013, 2014, 2015, 2016 & 2017
    • India’s Most Trusted Cinema Display Brand, 2014 & 2015
    • Fortune India’s Next 500 Biggest and Best Midsize Companies, 2016
    • Top Multiplex Chain of the year, 2016, 2017, 2018 & 2019 – Big Cine Expo
    • International Exhibitor of the year, 2017 – Cine Asia, Hong Kong
    • Master’s of Modern Marketing Awards and Conference, 2019 – mCube Awards
    • Most Innovative Mid-Sized Company, 2019 – ET Innovation Awards

    PVR Cinemas – FAQs

    What is PVR Cinemas?

    PVR Cinemas is one of the largest movie theatre chains operating in India.

    Who is the founder of PVR Cinemas?

    Ajay Bijli is the founder of PVR Cinemas. He is serving as CEO of PVR Cinemas since 1997.

    Who is the top competitor of PVR Cinemas?

    INOX Leisure is the major competitor of PVR Cinemas.

    How many screens does PVR Cinemas have?

    PVR has 846 screens in India and Sri Lanka and is the largest operator in the country.

    What is the revenue of PVR Cinemas?

    The revenue of PVR Cinemas is $440 Million.