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Tag: Engaging Audience

  • How Do Blogs Help to Generate Leads? | Best Strategy to Improve Lead Generation Using Blogs

    In today’s digital world, companies depend on automation for most marketing chores. Blogging has grown rapidly since the 1990s. Back then, it was most often used to vent or express creativity. Anybody with an internet connection might create a “weblog.” Blogs have evolved from personal diaries and daily updates to an essential online tool. A well-written blog is also a great strategy to create leads and boost profits. According to HubSpot, marketers that emphasize blogging are thirteen times more likely to have a positive ROI.

    In this blog, we will cover how blogs can help businesses generate leads. Consider the business benefits of blogging:

    How Blogging Helps Generate Leads?
    10 Ways to Improve Lead Generation on Your Blog

    1. Provide Restricted "gated" Content
    2. Integrate Your Blog with Your Primary Website
    3. Utilize Marketing Tools Such as a Slide-in CTA
    4. Another tool to consider is the Hello Bar
    5. Provide frequent links to other useful Internal Resources
    6. Make the Most of the Space Around a Blog Post
    7. Include Irresistible Perks
    8. Add Subscription Services
    9. Social Media Sharing should be made as simple as possible
    10. Stick to an Editorial Calendar

    How to generate Leads?

    How Blogging Helps Generate Leads?

    Blogs Generate More Leads
    Blogs Generate More Leads

    Establish Your Position as a Thought Leader

    When you consistently publish informative material, you exhibit industry experience. Your place as a thought leader will be swiftly established if you give unique, quality information that few others provide. Educating your audience about the sector you belong to helps establish your brand as an authoritative resource. When you accomplish this regularly, you will be recognized as an influential voice who deserves the attention and support of your audience.

    Establish authority and confidence

    The key to creating authority is not just to produce high-quality, meaningful material for your target audience but also to do it consistently. Establishing trust takes time. There is no fast route to win the trust of a new prospect. You must demonstrate that you are not a fly-by-night enterprise.

    Publishing high-quality blogs consistently demonstrate that you are giving a service or product for the long haul and are not aiming to make fast cash.

    Boost Your SEO

    Blogging improves your visibility on Google and other search engines such as Bing and Yahoo by increasing your digital footprint. The more valuable pages you publish, the higher your page rank. Blogging may enhance incoming links by up to 97%, which helps search engine results. These variables, in turn, increase your blog’s search engine traffic and its viewership.

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    Engage Your Audience

    The appropriate audience is drawn to quality material. It attracts them, catches their interest, and improves their likelihood of becoming devoted clients. Through the information you post on your blog, you may provide answers to inquiries. However, to optimize benefits, you must ensure that you do this action consistently.

    Generate Qualified Prospects

    Offering a reasonable incentive in exchange for their contact information is a terrific method to acquire qualified leads after you have captivated their attention. A blog may be a lead magnet by offering visitors something of value in return for their email address, street address, zip code, and other information.

    Cold leads are likely to have a lower customer lifetime value than quality leads. Additionally, you may utilize their contact information for targeted marketing and advertising.

    How to Build an Effective Customer Referral Program?
    Creating a customer referral program for your business is not easy so here we have simplified the process to build an effective referral program.
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    10 Ways to Improve Lead Generation on Your Blog

    How can you transform your blog into a machine for producing leads? Consider the following ideas:

    Provide Restricted “gated” Content

    Leave a little extra for devoted readers that casual readers wouldn’t ordinarily get. Do this in addition to the free information you currently offer on your site.

    Of course, you can’t erase your public postings. You will require material for search engines to crawl to get SEO advantages. However, make it desirable for them to purchase your exclusive offer by providing something free access cannot.

    For instance, you may create a unique area on your blog that gives an in-depth analysis of previously discussed topics. You may organize webinars that deliver tailored, thorough feedback for customers who enter their contact information.

    Integrate Your Blog with Your Primary Website

    You may be tempted to host your blog on a different domain, but if you do, you will lose out on several chances to generate leads. If you split your blog from your main site, your main site will not get search engine rankings from inbound blog connections. Your blog’s brand identity should continuously reflect that of your main website.

    A blog post may be a visitor’s first exposure to your business; they may not even be on your site. Provide consumers with a consistent brand experience regardless of whether they are on your blog or main website.

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    Utilize Marketing Tools Such as a Slide-in CTA

    This is when the Slide-in CTA enters the picture. It is a handy feature that you may use for blog readers who have reached the bottom of your piece. It indicates that the prospect is sufficiently intrigued to devour all of your information.

    A box with an appealing offer that your prospect cannot reject glides into view in the bottom right corner. Your call-to-action may be a white paper, further information on the topic, or other relevant material in return for the reader’s contact information. This form of CTA is often far less irritating than pop-ups.






    Explore Beautiful Slider Tempaltes from Slider Revolution


    Another tool to consider is the Hello Bar

    A Hello Bar is a bar that normally appears at the top of a website and spans the whole page. It is difficult to miss since it is situated in the part of the screen that a visitor is most likely to notice when the page loads. Frequently, Hello Bars incorporate a call to action to direct visitors to landing sites or squeeze pages.

    The “Hello Bar” will continue to follow readers as they scroll through the text if they do not click immediately. It is an excellent technique for rapidly driving targeted visitors and building an email list.






    Explore Hellobar


    When writing a blog post, consider certain terms and phrases that connect to previous blog articles or site material. Connect these terms to other pages on your website.

    You may connect keywords to landing pages or other sites, leading to offers or bargains that your prospects may find appealing. It may be a signup for a webinar, a free trial, or a topic-specific e-book.

    Make the Most of the Space Around a Blog Post

    Your website’s prime real estate includes the “leaderboard” at the top of the blog, the sidebars on each side of a post, and the space after an article. Do not squander these areas by not prominently displaying CTAs, banners, or buttons.

    Following a blog post’s footer is an excellent chance to provide a complimentary offer or other engaging information. This section may also connect to landing pages or CTAs that need email signup to subscribe.

    Include Irresistible Perks

    Make them an irresistible offer. Consider including free delivery or discounts for email newsletter subscribers. This increases the likelihood of acquiring new subscribers and interested consumers.

    IKEA produces leads by providing prospects with the choice to download an online catalogue or get a printed version via mail. In some instances, providing a physical catalogue might be used to obtain email addresses. You simply need to complete the form with your email address or physical address.

    With the help of an opt-in button, you can also keep in touch with potential customers and offer them updates and other perks.

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    Add Subscription Services

    Offering a subscription option makes it simple for readers to join up for regular blog updates through email and RSS feeds. A subscriber is alerted each time you publish a blog article when they sign up.

    Most blogging platforms have subscription plug-ins, and other email marketing firms may include a plug-in that enables you to grow your subscriber list. Other services, such as FeedBlitz and Google FeedBurner, provide this service for free.

    Social Media Sharing should be made as simple as possible

    Bloggers using Social for lead generation
    Bloggers using Social for lead generation

    You may do this by including social network symbols throughout your blog content. This encourages visitors to share your material on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, enabling your audience to build your online network.

    You want to attract as many visitors as possible to your website, and social sharing is the best approach to supplement your lead generation effort.

    10 Best Social Media Post Scheduling Tools with Pricing
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    StartupTalkyBharath

    Stick to an Editorial Calendar

    In addition to providing high-quality material, consistency is the key to effective lead generation via blogging. Following your editorial calendar, you must adhere to a timetable for developing and releasing regular material. This may be accomplished manually or using plug-ins that map out themes and publication schedules on a daily, weekly, monthly, or yearly basis.

    To prevent burnout, ensure that you build a sustainable strategy by assigning some duties to freelancers and other content producers on your team.

    Conclusion

    Now, you must be familiar with the benefits of blogging and how it helps you generate leads. Hence, create a plan to produce great blogs regularly. Digital technologies may save time and resources. Use them to avoid being overwhelmed with automatable duties.

    Don’t forget to promote your landing page on social media. It’s a question of time until you create authority in your area and fill your sales funnel. Remember that blogging is a tool. Lead generation is the goal (and a healthy bottom line). It also allows you to engage with consumers in ways no other program or app can. Make blogging part of your lead-generating strategy. Following best practices will pay off over time.

    FAQs

    Which tools are used for Blogging?

    Tools used to generate leads using blogs are:

    • Quora
    • Buzzsumo
    • Quick Sprout
    • Evernote
    • Dropbox

    Which is the most profitable blog?

    Huffington Post is considered the most profitable blog.

    Does blogging generate leads?

    Blogging is one of the most cost-effective long-term strategies for lead generation.

    How to improve your lead generation using Blogging?

    Some Keys to improving lead generation through blogging are:

    • CTA
    • Hello Bar
    • Attractive Perks
    • Subscription Services
    • Social Media Sharing Option

  • How to Engage Your Audience with Presentations Layouts?

    “Every new thing creates two new questions and two new opportunities” – Jeff Bezos.

    The same analogy applies when giving professional presentations.

    Imagine presenting a text-heavy 50 slides to a group of uninterested people. Half of them are yawning while the other half is waiting desperately for you to leave.

    Heart-breaking, isn’t it?

    After burning the midnight oil, your efforts land in a trash can.

    While this is not surprising, retaining your audience’s attention is considered a daunting task. According to a study, humans listen at an efficiency rate of 25% or less. We remember only 10% of what we hear after 72-hours. This makes life complicated for people giving business presentations.

    If your presentations are text-heavy, lack visual, uninteresting, and non-interactive, your audience will lose their interest sooner or later.

    That’s why you need presentation layouts to engage your audience.

    From getting new business to engaging your audience, a professional layout answers all your presentation misery, and will help boost your business plan.

    Easy Ways to Engage Your Audience with Presentations Layouts!

    With attention span reduced to eight seconds from 12 seconds in 2000, engaging your audience is an uphill battle. Using presentation templates and layouts, you can create stellar slides to keep the audience interested.

    Follow the rule of three

    What does 9-1-1, ‘start-middle-end of storytelling, and presentations have in common?

    Presenting ideas and stories in threes creates the most memorable experience, and it’s a concept widely used since the time of Aristotle. People remember only three things from your presentation. Why do you want to throw 25 or 30 odd things at them? The longer your key points’  list, the more complex and confusing it is for your listeners.  

    Even Steve Jobs used the rule of three in his presentation to describe iPad2. He described iPad2 using three adjectives’ thinner, lighter, and faster’. These three words successfully conveyed the meaning.

    When it comes to presentation, divide it into three sections. Use a three-part presentation layout to organize and deliver content.

    Tip: Use the list of three to sell your ideas to investors and engage your audience. In the figure below, notice how a presentation slide sends across a message without making the slide text-heavy.

    Follow the 10-20-30 rule

    If you don’t want to fall into the bucket of presenting terrible pitches, follow the 10-20-30 rule while creating a presentation. When Guy Kawasaki first coined the term, little did he know that it would be impactful after so many years? According to the rule, a presentation should:

    • Have only ten slides
    • Take 20 minutes to present
    • Use thirty points for the font

    Does this sound overwhelming? When you present using this rule, you understand the genius behind the system.

    Why only ten slides?

    According to Kawasaki, listeners cannot understand and retain more than ten concepts at a time. The ten pointers you select depend on the pitch for your business, but ideally, it should identify a problem, give a solution, and describe ways of achieving it.

    What’s it about the 20 minutes marathon?

    Studies have found that adults pay attention for 15-20 minutes at a time during a lecture. Secondly, during a 50-minute lecture, most adults cannot retain or recollect information shared with them recently. As a result, Kawasaki concluded that the ideal length of presentation should be 20 minutes or lesser.

    What’s so special about the 30 point font?

    As a listener, how often do you pay attention to slides using 11 or 12-point text?

    Such slides are often overlooked due to their small font size. It also fails to stir visual stimuli. So, it makes sense to use a 30 point font. Apart from visually attracting your audience, it lets you find the most salient features for your presentation.

    Tip: Never torture your audience with persuasive presentations; instead, give them something they’ll enjoy reading and listening to. The 10/20/30 rule could become a bible for presentations.

    Use images with faces

    We, humans, are trained to be amazingly good at seeing faces. According to a study, a human face instills trust, and customers like brands using faces in their brand visuals. But, why does your audience resonate with images having faces?

    • The pattern recognition machinery in our brain efficiently extracts a face from a clutter.
    • It helps to form a human connection with your audience.
    • People remember a face more than names.

    This is why a presentation layout with faces will get your desired attention.

    Tip: Faces help frame the text, especially if the face is looking in the right direction. Our eyes tend to drift in the direction of where the human figure is looking.

    For example, use the picture below and enter your text on the right side. The human face drifts attention to where the eyes and finger are pointing. Any text or message you enter in that area is likely to garner attention.

    Use a lot of white space

    “The music is not in the notes, but the silence between them” – Claude Debussy.
    This line rings true even for presentations. Like music, a presentation requires a lot of empty (white) space to absorb any content. One of the most significant mistakes while delivering presentations is cramming your slides with too much text.

    This is why top brands use an image with a single line of text in their ad campaigns. If you’re looking to master your next presentation, include a lot of white spaces because:

    • It makes a slide easier to read
    • It helps draw the attention of your audience
    • Funnels critical messages to your target audience
    • Helps prioritize information

    For example, to showcase their finest product range, Tinker uses an image purposely covering an entire page and uses many white spaces with a little text. Due to the white spaces, the message stands out. You can replicate the same web design and layout concept in your presentation.

    A cluttered presentation is similar to a cluttered desk. You can never locate what you want on time. Therefore, it’s imperative to use white spaces in your presentation to simplify the design and send across a message to your audience.

    Tip: White space is the de-facto design standard in presentation, and by overlooking it, you’re missing a plethora of opportunities.

    Conclusion

    From TEDx talks to Steve Jobs, you cannot ignore the power of presentation. It’s one of the leading ways to connect with your audience, change their perception and sell products.

    A winning presentation is neither difficult nor expensive. It’s just clear, concise, and delivers your message.

    So, the next time anyone asks you to create a presentation, pop your soda can, uncork it, and tell them you’re ready with a presentation. A presentation layout is an effective and inexpensive method of creating stellar presentations.

    To engage your audience, create functional yet attractive slides, minimize content usage, pick pictures with many whitespaces, use human faces, and ensure there’s always a contrast between the text and background. A yellow color text doesn’t look appealing on a white background. But, a brown color indeed does.  

    Furthermore, when laying out presentation elements, focus on the rule of third and the 10-20-30 rule.

    Congratulations! You’re ready to create a top-of-the-class presentation!