Tag: energy company

  • List of All the Subsidiaries of Mahindra Group

    Mahindra Group is one of the most well-known Indian conglomerate company that has its headquarters based in Mumbai, Maharashtra. The company originally called as Muhammad and Mahindra and was established in 1945 by the brothers J.C Mahindra, K.C Mahindra and Malik Ghulam Muhammad. The conglomerate is considered to be one of the well-known reputable Indian industrial company and is also a leader in manufacturing utility vehicles including tractors in India.

    The company enjoys a strong presence in sectors of real estate, agribusiness, aerospace, commercial vehicles, logistics, real estate, renewable energy, etc. Mahindra employees more than 2,40,000 people across 100 different countries.

    Mahindra group started its operation in the steel business, but has now expanded to 22 industries such as aerospace, agribusiness, aftermarket, automotive, construction equipment, defence, energy, farm equipment, finance, insurance, industrial equipment, information technology, leisure, logistics, retail, education, hospitality, etc in 2020.

    The CEO of Mahindra group is Anand Mahindra. The Mahindra Group has a $20.7 billion dollar federation of companies that aims in enabling people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities around the world.

    The vision of the company is to empower enterprise everywhere and help in the growth of mobility, rural prosperity, IT, financial services, clean energy and business productivity.

    In India, the company is very popular for their innovative IT solutions and reliable yet affordable automobiles. The company is so far successful because of its subsidiaries such as Club Mahindra Holidays, Mahindra Aerospace, Mahindra, Logistics Limited, Mahindra Lifespace Developers, Mahindra Electric Mobility Limited, Tech Mahindra, Mahindra & Mahindra Financial Services Limited and Mahindra & Mahindra Limited among others.

    A Brief History of the Mahindra Group
    List of Mahindra Group Subsidiaries

    1. Mahindra & Mahindra Limited
    2. Mahindra Finance
    3. Tech Mahindra
    4. Mahindra Electric Mobility Limited
    5. Mahindra Logistics Limited
    6. Mahindra Lifespace Developers Limited
    7. Mahindra Aerospace
    8. Mahindra Holiday and Resorts India limited

    A Brief History of the Mahindra Group

    Mahindra Group started out as steel trading company more than seven decades ago, now it is a global brand spanning in various industries in more than 100 countries. Earlier known as Muhammad and Mahindra, the company was established in 1945 as a steel trading company by the brothers J.C Mahindra and Kailash Chandra Mahindra and Malik Ghulam Muhammad.

    Post the partition of India in 1947, Malik Ghulam left the company and the country to immigrate to Pakistan where he became the first finance minister. This is why K.C Mahindra changed the name of the company to Mahindra & Mahindra in 1948. The company became a leader in the steel industry as also began trading steel with UK suppliers. It also was the company that began manufacturing Willys Jeeps in India in 1947.

    It wasn’t until 1956, that the company got listed on Bombay stock exchange, by 1969 the company had entered international markets as an exporter of utility vehicles. Mahindra started its tractor division in 1982 and a tech division (now known as Tech Mahindra) in 1986. When Mahindra group became really big and got into many sectors in 1994, the company had to reorganize, dividing it into six business units like automotive , farm equipment, infrastructure, trade and financial services, IT and Automotive components.

    Mahindra & Mahindra is currently one of the largest companies in India, as it was also ranked the top 200 most reputable companies in the world by Forbes in 2009. The Mahindra group then went on launch Mahindra rise a new corporate brand in 2011, in order to unite the company’s image across all industries and countries. Mahindra group entered the two wheeler market by taking over Kinetic motors in India.

    In 2011, Mahindra brought a huge stake in the REVA Electric Car Company, the same year the company also acquired SsangYong Motors which is a South Korean company. From then onwards, the company started acquiring international companies like Peugeot Motorcycles and even Pininfarina Spa (an Italian car designer), Hisarlar (a farm equipment company), Erkunt tractors Sanayi (Turkish tractor maker), among others. This is how the Indian conglomerate paved its way to become a global powerhouse.

    The history of Mahindra group

    List of Mahindra Group Subsidiaries

    Here are listed all the Mahindra Group Companies.

    Mahindra & Mahindra Limited

    Founded: 1945

    Mahindra Group Limited
    Mahindra Group Limited

    It is the flagship company of Mahindra group which is also a multinational automotive manufacturing corporation. Mahindra and Mahindra Ltd. is headquartered in Mumbai, Maharashtra and has more than 17,577 employees from over 100 countries across the globe. It is also one of the largest manufacturers of vehicles in India and the largest manufactures of tractors in the world.

    Mahindra & Mahindra popular cars
    Mahindra & Mahindra popular cars

    Mahindra is known for its commercial vehicles, tractors, two wheelers and even construction equipment. In 2018, the company was ranked 17th in the top companies list in India by Fortune India 500. This company was started by K.C Mahindra after he was inspired by a jeep invented by Barney Roos, which he saw during a trip to America as Chairman of the India Supple Mission. The main competitors of Mahindra and Mahindra in India are:

    The company has been so successful because of its subsidiaries which manufacture and market a wide range of utility vehicles. Mahindra & Mahindra also provides farm equipment services, steel trading, processing services, financial services, infrastructure development, hospitality services, information technology services, systech among numerous others.


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    Mahindra Finance

    Founded: 1991

    Mahindra Finance - Mahindra & Mahindra Subsidiaries
    Mahindra Finance – Mahindra & Mahindra Subsidiaries

    Mahindra Finance is one the top tractor financers in the country as it provides various different financial products to its customers. The company so far has over 4.7 million customers and more than 1200 offices which is spread all across the country.

    Mahindra Finance started its first branch in Jaipur in 1995 and began financing non Mahindra vehicles in 2002 and then went on to finance commercial vehicles and construction equipment in 2009.

    The vision of Mahindra finance is to provide financial services in semi urban and rural India, as well as transform rural lives and drive positive change in the communities. This is why the company has one branch within the reach of every two villages in India.

    The product portfolio of Mahindra finance includes vehicle finance for passenger vehicles, utility vehicles, tractors, commercial vehicles, construction equipment’s, etc.

    It also provides SME finance which includes project finance, equipment finance, working capital finance. Mahindra finance is also known for its mutual fund distribution, fixed deposits and personal loans that are tailored as per the customer’s needs. So far the company has over 33,000 employees and is present in all the states of India, with a footprint in 85% of its districts.

    Mahindra Finance has brought about a positive change by using its subsidiaries like Mahindra Insurance Brokers Limited and Mahindra Rural Housing Finance to cater to the financial needs of millions of its customers in both rural and semi urban regions of the country. The company has a connection with its customers as, it provides them with evolving needs.


    List of Wipro’s Subsidiaries Which You Never Knew About
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    Tech Mahindra

    Founded: 1986

    Tech Mahindra - Mahindra & Mahindra Subsidiaries
    Tech Mahindra – Mahindra & Mahindra Subsidiaries

    Tech Mahindra is an Indian tech company which is also one of the main subsidiary of Mahindra group, headquartered in Pune, Maharashtra. The company provides services like Information Technology (IT) and Business Process Outsourcing (BPO). The annual revenue of Tech Mahindra in 2020 was $5.2 billion, it has more than 125, 236 employees spanning across 90 countries.

    Tech Mahindra has more than 988 global customers and was also listed under the Fortune 500 companies list in 2019. Currently, the company has over 973 active clients. The company provides innovative and customer centric experiences enabling enterprise, associates and the society to grow. Tech Mahindra was created after Mahindra & Mahindra started its joint venture with the British Telecom in 1986 as technological outsourcing firm.

    Tech Mahindra is also known to be the fastest growing brands and amongst the top 15 IT service providers globally. It aims to provide its global customers with next generation technologies including 5G, Blockchain, cyber security, AI and much more in order to help in digital transformation. In 2020, Tech Mahindra also got in the list of India’s 50 best companies to work according to the Great Place to Work.

    Mahindra Electric Mobility Limited

    Founded: 1994

    Mahindra Electric - Mahindra & Mahindra Subsidiaries
    Mahindra Electric – Mahindra & Mahindra Subsidiaries

    Mahindra Electric Mobility Limited was initially called as the Reva Electric Car Company before it was acquired by Mahindra & Mahindra in 2010.

    The company has its headquarters in Bengaluru, Karnataka and is known to be a pioneer for designing and manufacturing electric vehicles in India. MEML’s first electric car REVAi was one of the most popular and affordable electric car available 26 countries in over 4000 different variations.

    The company is also the first Indian car manufacturer that has travelled more than 170 million ekilometres on its fleet. The Reva electric car company (REVA an acronym for revolutionary electric vehicle alternative) was founded by Chetan Maini in 1994 as a joint venture between the Maini Group and Amerigon Electric Vehicle technologies.

    The company has a wide variety of electric vehicles such as the electric sedan eVerito, the electric commercial vehicle, eSupro a van for passenger & cargo and lastly the Treo range of three-wheelers powered by lithium and ion battery. The aim of the company is to develop and produce more affordable electric vehicles for personal and commercial segments.

    The future of mobility in India

    Mahindra Logistics Limited

    Founded: 2000

    Mahindra Logistics - Mahindra & Mahindra Subsidiaries
    Mahindra Logistics – Mahindra & Mahindra Subsidiaries

    Mahindra Logistics Limited is another subsidiary of Mahindra group that is a leader in the sector of integrated third party logistics service, supply chain management and enterprise mobility solutions. The company was founded more than a decade ago and aims to continue providing customized, innovative and technology enabled solutions to its clients across different industries.

    So far, the company has over 500 customers across sectors like automotive, engineering, consumer’s goods, pharmaceuticals, telecom, ecommerce, bulk, banking, IT, financial services, insurance, etc. It has provided transportation services for 1,00,000 plus kilometers per month and has an experienced team with strong domain knowledge.

    Mahindra Logistics offers customization and end to end logistics services and solutions, right from distribution, warehousing, in factory logistics and value added services to their customers. The aim of the company is to make the logistic process from origin to end customer easier, affordable, efficient and reliable, with shortened delivery times and better provide customer satisfaction.


    The Subsidiaries And Acquisitions Of Infosys Limited
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    Mahindra Lifespace Developers Limited

    Founded: 1994

    Mahindra Lifespaces - Mahindra & Mahindra Subsidiaries
    Mahindra Lifespaces – Mahindra & Mahindra Subsidiaries

    Mahindra Lifespaces is a leading real estate development company in India, which is headquartered in Mumbai, Maharashtra. The company was founded in 1994 and has so far created innovative projects and designed living spaces throughout the country. The company is also a pioneer in sustainable urbanization, as it aims to provide responsible, green design and development options to its clients.

    Mahindra Lifespace has developed well known projects in metropolitan cities like Mumbai, Pune, Nagpur, Ahmedabad, Delhi, Jaipur, Hyderabad, Chennai, and Bengaluru. The company has so far completed residential projects of about 17.81 million sq. ft. and is working on upcoming residential projects of 7.9 million sq. ft.

    It also has over 5000 acres of ongoing and upcoming projects under development at its integrated industrial clusters in 4 different locations. In 2019, Mahindra Lifespaces was ranked 17th among India’s Great Mid-Size Workplaces, by the Great Place To Work Institute.

    Mahindra Aerospace

    Founded: 2003

    Mahindra Aerospace - Mahindra & Mahindra Subsidiaries
    Mahindra Aerospace – Mahindra & Mahindra Subsidiaries

    Another subsidiary that is a leader in its sector is the Mahindra Aerospace. This Indian aerospace company is the first ever private firm that manufactures civil aircrafts for Indian Aviation market. The company is an AS9100 Rev D certified design organization and has also developed a NAL NM5 light aircraft along with National aerospace laboratories.

    The company has manufacturing plants in Latrobe regional airport in Victoria, Australia and Narsapura Industrial Area in Karnataka, India. The Aeros-structure business of Mahindra aerospace is known for providing sheet metal parts and assemblies for major global aerospace and defence companies. It provides more than 350 plus programs in over 9 countries.

    Mahindra aerospace has acquired stake in international aircraft manufacturers like GippsAero, Aerostaff Australia in 2009 and Australian Boeing unit in 2010. The company has also used its planes as an air ambulance, rescuing animals and putting out wildfires in the times of need.

    Mahindra Holiday and Resorts India limited

    Founded: 1996

    Mahindra holiday and resorts - Mahindra & Mahindra Subsidiaries
    Mahindra holiday and resorts – Mahindra & Mahindra Subsidiaries

    MHRIL is a part of the leisure and hospitality sector of the Mahindra group that was founded in 1996. Mahindra holiday and resorts offers family holiday packages mainly through vacation ownership memberships for over a period of 10 to 25 years. The main offering of the company is the Club Mahindra holidays which is its most popular flagship brand.

    The Club Mahindra has more than 260,000 members, with a 100 plus resorts in India and 4,500 affiliated RCI resorts all over the world. The company is also known to be the world largest vacation ownership brand outside America.


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    Conclusion

    The company aims in enabling people to rise through innovative mobility solutions, driving rural prosperity, nurturing new businesses and fostering communities around the world. Mahindra is so successful and will continue to grow because of its numerous subsidiaries. Mahindra is also a leader in as many as 22 sectors with an annual revenue $13 billion dollar.

    Frequently Asked Questions

    What does Mahindra group do?

    Mahindra Group is a billion-dollar global enterprise that has business in sectors such as aerospace, agribusiness, aftermarket, automotive, construction equipment, defence, and more.

    What are the subsidiaries of Mahindra Group?

    The list of Mahindra group subsidiaries are:

    • Mahindra & Mahindra Limited
    • Mahindra Lifespace Developers Limited
    • Mahindra Financial Services Limited
    • Mahindra Holiday and Resorts India Limited
    • Mahindra Aerospace
    • Mahindra Logistics Limited
    • Mahindra Electric Mobility Limited
    • Tech Mahindra

    Who is the CEO of Mahindra group?

    Dr. Anish Shah is the CEO of Mahindra Group.

    Where is the headquarters of Mahindra Group?

    The headquarters of Mahindra Group is in Mumbai, Maharashtra.

    What is the net worth of Anand Mahindra?

    The net worth of Anand Mahindra is $170 Crores.

    Who is the CEO of Tech Mahindra?

    CP Gurnani is the CEO of Tech Mahindra.

    How many companies are there under Mahindra Group?

    There are 150 companies having global presence in 23 industries under Mahindra Group.

    How many employees are there in Mahindra Group?

    There are over 250,000 employees in Mahindra Group.

  • The Subsidiaries of Adani Group That Made it Successful

    Adani Group is known to one of most well-known business conglomerate and a leading integrated player in infrastructure and energy spaces in India. The company is founded by Gautam Adani in 1988 and has its headquarters based in Ahmedabad, Gujarat. Adani Group has businesses in different sectors like Energy, Resources, Logistics, Coal Trading & Mining, Real Estate, Aerospace, Public Transport Infrastructure, Consumer Finance, Solar manufacturing, Defense, Gas distribution and Agriculture among others.

    In 2015, Adani Group was ranked India’s most trusted infrastructure brand according to the The Brand Trust Report. It is the country’s largest integrated infrastructure conglomerate with a revenue of about $13 billion with operations at 70 locations in 50 different countries.

    Adani group has focused on serving the diverse need of Indians and contributing towards nation building, as the company also invests part, of its revenue to protect and develop communities.

    The company is known to be the country’s largest port developer and operator with more than 10 ports and terminal like Mundra port under its control. Adani group owns the largest edible oil brand called Fortune Oil, through joint venture with Wilmur International from Singapore. Adani is also the largest private power producer after adding the fourth unit 660 megawatts at its Tiroda Thermal power station. The Group has mines in various countries including India, Indonesia and Australia and also supplies coal to Bangladesh, China, and some Southeast Asian countries.

    In 2018, the Adani Ports & SEZ Limited, added equipment and machinery making it the largest dredger fleet in India. The company has reached great heights because some of it’s main subsidiaries which are Adani Enterprises Limited, Adani Green Energy Limited, Adani Ports & SEZ Limited, Adani Wilmur, Adani Power Limited, Adani Total Gas Limited, Adani Transmission Limited, among others.

    A brief History of Adani Group
    Popular Subsidiaries of Adani Group

    Conclusion
    FAQs

    The growth of Adani Group

    A brief History of Adani Group

    Gautam Adani - Chairman & Founder of Adani Group
    Gautam Adani – Chairman & Founder of Adani Group

    Adani Group had its humble beginnings as a commodity trading firm in 1988 and then got into the import and export of various commodities. Adani group then established the Adani Enterprises Limited which was previously known as Adani exports with just Rs 5 lakhs. In the 90s the company started to develop its own port and by 1995 it began construction at Mundra (which became the largest private port in India in 2002). In 1999, Adani began coal trading and started its joint venture in edible oil refining with Adani Wilmar in 2000.

    Over the years, Adani established ports, mines, railway lines, power plants and ships in and outside the country. Later on in 2006, Adani became the largest coal importer in India with 11Mt of coal handling. After Adani won the Orissa mine rights in 2010, it became the the country’s largest private coal mining company in India. Adani bought Galilee Basin mine in Australia with 10.4 Gt of coal reserves and went on to commission India’s largest solar power plant with a capacity 40 MW.

    Adani became the largest private sector thermal power producer in India after achieving the 3,960 MW capacity. By 2012 the group shifted its focus on to its businesses in the sectors of resources, logistics and energy. In 2014, Adani power became India largest private power producer, by the next year Adani Renewable Energy Park made a 50:50 joined venture with the Rajasthan Government so it can set up the country’s largest solar park with a capacity of 10,000 MW.

    In 2016, Adani’s Aero defense sector signed a pact with companies like Elbit-ISTAR and Alpha Design Technologies in order to work in the field of Unmanned Aircraft Systems in India. The Adani Group acquired a part of Reliance Infrastructure for Rs. 18,800 crore in December 2017.

    Under the guidance of Gautam Adani (one of the richest men in India), the company has reached great heights and improved business operations in the sectors like energy, resources, logistics, and agriculture, amongst others. With a net worth of 59.9 billion as of 2021, he has entered the list of top 20 billionaires as per Forbes. He recently Witnessed a Wealth surge of $17 billion in his Net worth.


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    Adani Enterprise Limited

    Adani Enterprise - Adani Group Subsidiaries
    Adani Enterprise – Adani Group Subsidiaries

    Adani Enterprise is one of the major subsidiary and the primary holding company of the Adani Group. The company focuses on establishing other new businesses in the sectors of energy and infrastructure. It acts as an Incubator that converts opportunities into thriving or successful businesses. So far Adani Enterprise has expanded its presence in different industries and has emerged as a market leader.

    The company is so successful that it was listed at Bombay Stock Exchange and The National Stock Exchange of India. Since it was established and listed in 1994 the company has come a long way to where it has the market cap of Rs 22,909 Crores. So far companies like APSEZ, Adani Power, Adani Transmissions, Adani Green Energy and Adani Gas have demerged from Adani Enterprise to get independently listed on the Indian stock exchange market.

    The company aims in delivering consistent value, maximizing returns for stakeholders and helping in the activities that build a nation. The vision of Adani Enterprise is to build infrastructure for airport, water, roads, data centre, solar manufacturing and have a sustainable value creation.

    Adani Ports and Special Economic Zone Limited

    Adani PSEZ - Adani Group Subsidiaries
    Adani PSEZ – Adani Group Subsidiaries

    APSEZ is known to be the largest commercial port operator in India as it accounts to more than one fourth of the cargo transport that takes place in the country. APSEZ was originally called as Mundra Port and special Economic Zone Limited until it was changed in 2012. The company started its operations in Mundra Port, but has increased to 10 ports which comprise of 45 berths and 14 terminals across 6 states which are Gujarat, Goa, Kerala, Andhra Pradesh, Tamil Nadu and Odisha.

    It is one of the main subsidiaries of Adani group with a market cap of Rs. 77,715 crore. The CEO of the company is Karan Adani. The company has a widespread national footprint because through Adani Logistics Ltd., APSEZ operates 3 inland containers depots and a storehouse of goods before they are custom cleared at the ports. The facilities of the port are specifically equipped with the latest cargo-handling infrastructure which best in class in order to make it capable of handling the largest vessels.

    A national geographic documentary on Mundra port

    These ports are also well equipped to handle diverse cargos, from dry cargo, liquid cargo, and crude to containers. APSEZ also provides Dredging and Reclaimation solutions for port and harbor construction. Which is why APSEZ currently operates 19 dredgers making it the largest capital dredging capacity in India.

    The Mundra SEZ spans over 8000 hectares making it the largest port operational and notified multi-product SEZ in India that offers investment options like Free Trade and Warehousing Zone (FTWZ) and Domestic Industrial Zone in India.

    It also helps large scale industries for manufacturing set-up based upon cluster-based development for various industries. APSEZ has also undertaken mangrove afforestation activities to help the environment and also announced in 2016, that all ports and townships are being prepared to run on 100% renewable energy.

    Adani Power Limited

    Adani Power - Adani Group Subsidiaries
    Adani Power – Adani Group Subsidiaries

    Adani Power is another major business subsidiary of Adani Group. The company has its headquarters based in Ahmedabad, Gujarat and is known to be largest private thermal power producer in India.

    The company has thermal plants in Gujarat, Maharashtra, Karnataka, Rajasthan and Chhattisgarh and has a power generation capacity of 12,450 MW. It also operates a huge solar plant of 40 MW at Kutch, Gujarat. Adani Power generated a net profit of Rs 634.64 crores in the fourth quarter.

    Adani power plants 

    This Indian company is the world’s first company to set up a coal based thermal power project registered under the clean development Mechanism (CDM) of the Kyoto protocol. Adani power was established as a power trading company in 1996 and has since signed long term PPAs of about 9,153 MW with the government of Gujarat, Maharashtra, Haryana Rajasthan, Karnataka and Punjab.

    Despite being a new to power generation in 2006, the company went on to set up its first power plant at Mundra successfully. The company is also planning to implement a 1.600 MW plant at Godda, Jharkhand.

    Adani Power has many successful subsidiaries under it, which are Adani Power Maharashra Limited, Adani Power Rajasthan Limited, Adani Power Dahej Limited, Mundra Power SEZ Limited and Adani Power Overseas Limited. Once Adani obtained the Udupi Thermal Power Plant in a 6,000 crore rupees deal.

    In 2014, Adani Power got ahead of Tata Power to become the country’s largest power producer. The company’s power plant at Mundra is also the world first coal fired plant to receive carbon credits from the United Nations Framework Convention on Climate Change. The company was also awarded from the Government of Karnataka for the Udupi Power Plant.

    Adani Transmission Limited

    Adani Transmission - Adani Group Subsidiaries
    Adani Transmission – Adani Group Subsidiaries

    Adani’s journey in the transmission industry started way before Adani Transmission Limited was established in 2006. Integrated in 2013, the company handles commissions, operations, maintenance of electric power transmission systems. Adani Transmission Ltd has a total transmission capacity of the company is 16,200 MW and is currently one of the largest private sector power transmission company in India.

    The company operates a total network of 12,200 circuit kilometers and additional 3,200 circuit kilometers are under various stages of construction, as of 2020. Adani Transmission was founded by Gautam Adani and has its headquartered in Ahmedabad. The company got into the distribution space with the acquisition of Reliance Infrastructure’s Power Generation, Transmission & Distribution Business in Mumbai in 2018.

    Now, the Adani Electricity Mumbai Limited which works under Adani Transmissions caters to more than 3 million customers and their electricity needs in the Mumbai. The company aims in setting up 20,000 circuit kms of transmission lines by 2022 with the help of organic and inorganic growth opportunities. Lastly it is the country’s first private power sector player to secure an international investment grade rating.

    Adani Green Energy Limited

    Adani Renewables - Adani Group Subsidiaries
    Adani Renewables – Adani Group Subsidiaries

    This Adani subsidiary is one of the largest renewable companies in India with a current project portfolio of 13,990 MW. Adani Green Energy is known for developing, operating, building and maintaining solar and wind farm projects. The electricity generated is supplied to central and state government institutes or even government backed corporations. The company has now expanded to more than 11 Indian states.

    National Geographic documentary on Adani solar power plant

    The company uses the latest technologies in its projects and has an impressive portfolio of 54 operational projects and 12 projects under construction. It is leading India on its renewable energy journey and aims to provide a cleaner, better and a greener future for the country. The company operates one of the largest solar photovoltaic plants in the world (Kamuthi Solar Power Project).

    Adani Green Energy also has over 39 subsidiaries under it and recently won the world largest solar bid worth 46 billion by the Solar Energy Corporation Of India. The company is known to manage over 5,290 MW of wind energy and solar power plants.

    Adani Wilmar

    Adani Wilmar - Adani Group Subsidiaries
    Adani Wilmar – Adani Group Subsidiaries

    Adani Wilmar was created out of a joint venture between Adani Group and the Singaporean company Wilmar International Limited. Wilmar one of the fastest growing food FMCG company in India and is Asia’s leading agri business group. The company has the largest range of edible oils such as Soya, Sun, Mustard, Rice bran, Groundnut and cottonseed.

    Besides oil it also makes products like Basmati rice, pulses, Soya chunks, Besan, Fortune Wheat flour, Rawa, Sooji, etc which are all well known products in India. Brands like Fortune, King’s, Bullet, Raag, Avsar, Pilaf, Jubilee, Fryola, Alpha, Alife and Aadhar work under Adani Wilmur.

    The company has the largest distribution network among all the branded edible oil players in India because it has over 95 stock points, 5000 distributors, 1.5 million outlets across the country.

    Adani Wilmar has become successful internationally after selling its Edible oil to Middle-East and is now exporting its products to more than 19 countries in the Middle-East, South East Asia, East Africa, Singapore, Australia and New Zealand.


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    Adani Gas Limited

    Adani Gas - Adani Group Subsidiaries
    Adani Gas – Adani Group Subsidiaries

    This Adani’s subsidiary is a city gas distribution company that mainly serves industrial companies and residential customers in Indian states. Adani Gas is currently uses City Gas Distribution networks in order to supply Piped Natural Gas to commercial, domestic and industrial companies in the country. The company also provides Compressed Natural Gas to the transport sector.

    Adani Gas has so far set up city gas distribution networks in cities such as Ahmedabad and Vadodara in Gujarat, Faridabad in Haryana and Khurja in Uttar Pradesh. Natural Gas is not just a environment friendly, but is also convenient and reliable which allows consumers to enjoy a high level of safety, convenience and economic efficiency.

    Conclusion

    Over the past three decades Adani Group has kept growing to make itself a global leader in various sectors like  Energy, Resources, Logistics, Coal Trading & Mining, Real Estate, Aerospace, Public Transport Infrastructure, Consumer Finance, Solar manufacturing, Defense, Gas distribution and Agriculture.

    The company is also benchmarked the global standards in all the sectors. The company has so far been successful because of its numerous successful subsidiaries and will continue to grow and reach greater heights in the future.

    FAQs

    Who is the Chairman of Adani Group?

    Gautam Adani is the Chairman of Adani Group.

    Where is the headquarters of Adani Group?

    Adani Group has its headquarters in Ahmedabad, Gujarat.

    What does Adani group do?

    Adani group is involved in business operations in the various sectors:

    • Energy
    • Resources
    • Logistics
    • Coal Trading & Mining
    • Real Estate, Aerospace
    • Public Transport Infrastructure
    • Consumer Finance
    • Solar manufacturing
    • Defense
    • Gas distribution
    • Agriculture

    What are the subsidiaries of Adani Group?

    The subsidiaries of Adani Group are:

    • Adani Gas Limited
    • Adani Wilmar
    • Adani Green Energy Limited
    • Adani Transmission Limited
    • Adani Power Limited
    • Adani Ports and Special Economic Zone Limited
    • Adani Enterprise Limited
  • Marketing Strategy of Indian Oil Corporation Limited (IOCL)

    Indian Oil Corporation Limited or Indian Oil is one of the largest Indian government-owned Oil and Gas Companies. The company was founded in 1959 and is currently the largest commercial oil and petroleum enterprise in India. IOCL ranks 151st position in Fortune Global 500 list and 2nd in Fortune India 500 list for the year 2020.

    IOCL has so far been successful in meeting the fuel demands put up by the world’s second most populated country. Let’s see what they’re doing differently from their competitors to improve their brand image. In this article, we will try to shift the focus towards the marketing strategy of Indian Oil Corporation Limited.

    IOCL – Company Highlights

    Company Name Indian Oil Corporation Limited
    Headquarters New Delhi (headquarters), Mumbai (registered office)
    Industry Energy: Oil and gas
    Chairman Shrikant Madhav Vaidya
    Founded 1959
    Website iocl.com

    Overview of Indian Oil Corporation Limited (IOCL)
    IOCL Marketing Mix
    IOCL – Product Strategy
    IOCL – Pricing Strategy
    IOCL – Place & Distribution Strategy
    IOCL – Promotion Strategy
    IOCL – Conclusion
    IOCL – FAQs


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    Overview of Indian Oil Corporation Limited (IOCL)

    Indian Oil Corporation Limited was founded in 1959 and since then handled the responsibility of meeting the fuel demands of India. The company is under the control of the Government of India & the Ministry of Petroleum and Natural Gas. As of 2020, the oil and gas company earned a net profit of ₹43,242 crores (US$6.1 billion) in sales turnover among India’s most profitable state-owned companies.

    The company is an expert in the production of crude oil, natural gas, petrochemicals, refining, pipeline transportation and marketing of these products. The IOCL holds nearly 35% of national refining capacity together with its subsidiary Chennai Petroleum Corporation Limited (CPCL) and 65% downstream sector pipelines through capacity.

    All About Indian Oil Corporation Limited

    The Indian Oil Corporation is known to have over 33,500 employees along with its subsidiaries in countries like Sri Lanka, Mauritius, the UAE, Singapore, Sweden, the USA and the Netherlands. The company is currently setting up over 20 joint ventures with reputed business partners from India and abroad to explore global opportunities. Some of the International Indian oil corporation subsidiaries are Lanka IOC in Sri Lanka, IndianOil Mauritius, and the IOC Middle East FZE.

    In January 2021, IOCL overall sales were at an all-time high of 4,10,000 barrels of oil. Some of the main competitors of Indian Oil Corporation Limited are:

    • Hindustan Petroleum
    • Bharat Petroleum
    • Essar Oil & Shell
    • Reliance Industries
    • Mangalore Refinery and Petrochemicals Limited

    So how does a company like Indian Oil Corporation Limited markets its product effectively and efficiently that it beats all its competitors to scale up in the oil and gas sector? Let’s see their unique marketing strategies.


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    IOCL Marketing Mix

    The marketing mix usually refers to the set of actions, or tactics, that a company uses to promote its brand or product in a particular market. The marketing mix is the best business strategy of Indian Oil Corporation as it is centered around the product, price, place, promotion and nowadays also includes Packaging, Positioning, People and even Politics.

    The IOCL’s business model is based on the Indian Oil Corporation (IOCL) marketing mix that helps the brand to succeed. The marketing mix of Indian Oil Corporation also analyses and explains the marketing strategy for petroleum products. There are different types of marketing strategies such as product innovation, pricing approach, promotion planning, etc.

    The company’s marketing mix explains the importance of the product, pricing, advertising and distribution strategies used by the Indian Oil Corporation (IOCL). Indian Oil Corporation’s marketing strategy has so far successfully helped the company to position itself competitively in the market, and achieve its business goals and objectives effectively and efficiently. Let us start the Indian Oil Corporation’s (IOCL) Marketing Strategy & Mix to understand its product, pricing, advertising and distribution strategies.

    IOCL Product Strategy

    Indian Oil Corporation is one of the leading oil and gas companies not only in India but worldwide. Indian Oil Corporation is present across the hydrocarbon value chain and accounts for over half of the country’s petroleum products market. IOCL also has over 35% share in refining and 65% share in the downstream sector pipelines. Out of the total 23 Indian refineries, the company owns and operates 11 of them.

    Indian Oil Corporation’s product portfolio in its marketing mix includes Indane gas, Autogas, Natural gas, petrol, diesel, jet fuel, lubricants & greases, kerosene, industrial fuels, Bitumen, petrochemicals, crude oil and some other special products. While its other businesses include refineries, pipeline transportation, distribution & marketing and Research & Development.

    The company is also known for the popular brands under it, which are Indane LPG, SERVO Lubricants, Autogas LPG, XtraPremium Petrol, XtraMile Diesel and PROPEL petrochemicals. These brands have the added advantage of established customer awareness. The marketing strategy for petroleum products has made it possible for the company to become a leader in various sectors.


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    IOCL Pricing Strategy

    The IOCL pricing strategy runs on the idea of profit-making. In 2020, the profit of IOCL was estimated to be $6.1 billion. Since the Indian Oil Corporation is a government-owned company, some of the pricing decisions are made by the Central Government of India after considering the taxes and subsidies. The IOCL prices are different in different states and cities as geographical pricing mechanism is followed in its marketing mix.

    The prices are commonly divided on the basis of metro cities, state capitals and National Capital Region (NCR). The prices in each product category (2021) are:

    • Petrol prices vary between Rs.101.84 to Rs.130.23 per liter depending on location.
    • Diesel prices have crossed Rs.90 per liter in most major cities.
    • Autogas price ranges from Rs.55 to Rs.57.
    • ATF price ranges from Rs.59400 to Rs.74000 per KL for domestic airlines and $602-800 per KL for international airlines.
    • Indane Gas’s price range is between Rs.834-944 per 14.2 Kg Cylinder.

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    IOCL Place & Distribution Strategy

    Indian Oil Corporation Stock history
    Indian Oil Corporation Stock history 

    The IOCL’s marketing mix is based on its wide geographic presence, as it holds and controls 10 refineries (Paradip, Panipat, Mathura, Haldia, Gujarat, Barauni, Bongaigaon, Guwahati, etc) across the country. Besides that, the company also controls over 10,900 km of pipeline connecting to high-demand places, 132 Km of gas pipeline and 37,000+ customer touchpoints. The company also has its subsidiaries in countries like Sri Lanka, Mauritius and UAE.

    It also has 20 joint ventures with reputed firms in India and abroad; 25,000 diesel and petrol stations and also one outlet in the world highest point. IOCL also has 6000 LPG distribution stations, 6,218 bulk consumer pumps and 100 aviation fuel stations. Another interesting fact about IOCL is that it has more than 9,400 fully automated fuel stations situated in nearly 55 cities providing products and services to its customers.


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    IOCL Promotion Strategy

    Promotion is the most important part of Indian oil corporation limited as it led the company to become one of the most valued and trusted brands in India. IOCL realizes the impact of a good promotional plan, offers and periodic incentives to maintain its customer base. The promotion in IOCL includes advertising tools like hoardings, print advertisements and commercials on television in order to increase its brand visibility.

    Indian Oil Corporation limited marketing also includes loyalty programs like fleet cards where customers can earn points and during festive seasons some gifts would be given to consumers through a lucky draw.

    Since we have covered the 4Ps of the marketing mix, here are the other 3Ps to make it the 7Ps of the marketing mix of Indian Oil Corporation.

    People

    People play a vital role in the marketing mix of Indian oil marketing, as the company has around 33,000 employees that work in various business processes. The company recruits mainly through advertisements in newspapers and the company’s website. IOCL also spends a lot in training and development of its employees to develop their capabilities. The employees also hold equity of nearly 65 lakh shares in the company.

    Indian Oil Workplace Experiences

    Process

    The company deals in many business, distribution and people processes to serve customers and corporate clients. To remain profitable in a business, the processes used to run should be working at an optimal rate. IOCL has taken every measure to improve operational efficiency, as it maximizes the LPG extracts for a refinery that uses the INDMAX technology.

    Physical Evidence

    Indian Oil Corporation has its physical presence because of petrol pumps and gas stations not only in India but worldwide. The Indian oil logo is a saffron circle with the blue color outer ring and a blue color band in the middle of the circle with ‘Indian Oil’ written in the Devanagari script. It also has an iconic tagline known as ‘The Energy of India’ which is a rightful representation of the Company.


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    IOCL – Conclusion

    With over 10 refineries and pipelines network span of over 9,300 km, IOCL is the leader in the Indian market. IOCL is the 20th largest petroleum company in the world and also has a foothold in the international markets. With an excellent marketing mix, the company’s future looks bright.

    IOCL – FAQs

    What is Indian Oil Corporation Limited?

    Indian Oil Corporation Limited or Indian Oil is one of the largest Indian government-owned Oil and Gas Companies that cater to the fuel need of people across the world.

    Where is the headquarters of Indian Oil Corporation Limited?

    The headquarters of Indian Oil Corporation Ltd is New Delhi whereas its registered office is located in Mumbai, Maharashtra.

    What is the distribution channel of the Indian Oil Corporation?

    There are 20,575 retail outlets. IOCL has an outlet in the world’s highest point. The company also has 6000 LPG distribution stations, 6,218 bulk consumer pumps and nearly 100 aviation fuel stations.

    Who is the owner of the Indian Oil Corporation?

    Indian Oil Corporation is a government-owned company having its ownership under the Ministry of Petroleum and Natural Gas.

    Where is Indian Oil Corporation’s biggest refinery located?

    The Indian Oil Corporation’s biggest refinery is located in Jamnagar, Gujarat.

    What is the salary of Indian Oil Corporation employees?

    The gross salary of IOCL employees is between Rs.60,000 to Rs.1,80,000 depending on the post of the employee.

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    The logo of Reliance Industries.
    The logo of Reliance Industries.

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    Reliance's growth to become the worlds 2nd energy company by value
    Reliance’s growth rate to become the worlds 2nd energy company by value
    • Reliance stands as the global leader when it comes to being the largest polyester yarn and fiber producer in the world and among the top five to ten producers in the world in major petrochemical products.
    • Reliance industries limited operates world class manufacturing facilities across the country at Allahabad, Barabanki, Dahej, Dhenkanal, Hazira, Hoshiarpur, Jamnagar, Kurkumbh, Nagothane, Nagpur, Naroda, Patalganga, Silvassa and Vadodara
    • The company works under different business segments such as Production, Petroleum Refining, Marketing, Petrochemicals, Textiles, Telecommunications and Retail.
    • The products and brands offered by the company are: LPG, Crude oil, Gasoline, High speed diesel, Aviation turbine fuel, Petroleum Coke, Sulphur, Fleet management services, Highway hospitality services, Vehicle care services, High and low density Polyethylene, Fleet management services, Highway hospitality services, Vehicle care services, different types of Yarn, etc.
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