Taylor Alison Swift is a singer/songwriter from America. She isn’t a singer of a particular genre but most of her songs are derived from her personal life. Hence this derivation makes her song highly relatable which is the secret to their widespread popularity of them. However, most of her songs are backed by the essence of country music. However her sixth album “Look what you made me do” was her first work that was fully about urban music. It was a terrific hit.
She is best known for her song “Blank Space”. A few of her notable works are “Shake it off”, “Bad Blood”, “We are never getting back together”. She has a Guinness Book World record, numerous Grammy awards, Billboard music awards and many more.
Taylor however has a very selective tasteful list of endorsements. A stylish, chic and shortlist to be particular. Noting down below the most acknowledged list of endorsements by Taylor Swift.
In April 2013, 23 years old Taylor Swift was roped in as the face of keds. She was roped in for a campaign called “Brave Girls”. This campaign was started to encourage women to share their “Stories of Strength” on social media to encourage many more. This campaign in future was expected to expand future to mentorship and scholarships.
According to Rick Blackshaw, president of Keds brand, Taylor Swift is the bravest girl of all since she convinced her family to move to Nashville so that she could pursue her music career. Also, her natural style is the perfect fit for this campaign.
Wonderstruck Perfume
In 2011, Wonderstruck perfume was released by Elizabeth Arden. The perfume had taken its name from Taylor Swift’s song “Enchanted”. This scent has a tagline that says “The beginning of something magical”. Not only perfume but also shower gels and lotions were released under the Wonderstruck range. Much later a Taylor Swift coin purse was put to sale under the same range of products.
Covergirl
CoverGirl is an American cosmetics brand. It was founded in the year 1989 with its headquarters in Maryland, United States. Taylor Swift started endorsing this brand in the year 2010. She debuted as the face of their new NatureLuxe collection.
L.E.I. Jeans
In 2008, Taylor Swift was featured in L.E.I. company’s “Back to school” clothesline. This was basically a collection consisting mostly of Summery Jeans and tops. It was promoted by a lot of efficient fashion magazines like Teen Vogue and Cosmopolitan.
Got Milk?
Got Milk? was a popular American campaign to encourage the consumption of milk. This campaign was initiated by the California Milk Processor Board in 1993. In 2008, Swift appeared in Got Milk? commercial. Here, she states that milk is her go-to drink whenever she needs energy. She also says teens should go for milk over any sugary drink.
Taylor Swift was seen in a commercial for Coca-Cola in 2013. The campaign she was roped in for was “Music that moves”. A campaign that basically shows how Coca-Cola was there with Taylor Swift when she was sitting and writing her song in an apartment and when she was at a concert. Basically, it stated that Coca-Cola was there always. Be it when she was a humble songwriter or a 7 Grammy awards winner.
Apple Music
In 2016, Taylor Swift was seen to advertise Apple Music while dancing and lip syncing. It was quite a surprise to viewers since Apple music received an open letter from Swift in 2015 asking it to pay the artist during the trial period. However, evidently the matter was solved.
These few were the most important and talked about brand endorsements of Taylor Swift.
Taylor Swift is one of the most influential American singers who fit in perfectly for any brand endorsements. Also, she has a massive following on social media and many brands are leveraging the power of social media which makes her the best choice for many brands.
FAQ
What is the net worth of Taylor Swift?
The net worth of Taylor Swift is $400 Million.
What is the age of Taylor Swift?
Taylor Swift was born on 13 December 1989 and is 32 years old.
Why is Taylor Swift so famous?
Taylor Swift is an American pop star and songwriter famous for her blockbuster hit songs, Shake it Off, Love Story, I Knew You Were Trouble, and Blank Space.
Making a name in the music industry is not everyone’s cup of tea. Many musicians reach heights with their hard work and dedication while continuing to excel in their careers. We can take many names here but the person that we will be focusing on now is Justin Timberlake.
For the unversed, he has been an inevitable part of the music industry since the 90s and there is no denying that his fan following has increased to great heights in the past years. Now, this guy has made millions not only through his music but also by endorsing multiple brands every year. But before we begin, let us get to know a bit more about this guy.
A little Trivia about Justin Timberlake
Do you know that Justin Timberlake is one of the world’s best-selling music artists? The American singer has fans all around the world including India. Of course, his concerts cost a lot but there is no harm grooving to such amazing music, right? Moreover, this guy’s achievements are not only limited to singing. It is because he has also shown his acting skills at times.
He has played major roles in films like The Social Network, Friends With Benefits, In Time, and Bad Teacher. Apart from that, he is also a songwriter and record producer. The fact that he has continued his musical career from 1992 till the present times is a huge achievement in itself.
Do you want to know which brands Justin Timberlake has endorsed to date? Let us get an insight right now.
Bigger brands like McDonald’s always look for popular faces to promote their products. Justin Timberlake has collaborated with this amazing brand and made millions after the same. Yes, that is right! Timberlake collaborated with the brand in the 2000s for doing a commercial ad.
Moreover, he also promoted his own musical jingle along with the same. For endorsing McDonald’s, the singer got a whopping amount of $6 Million.
For the unversed, that remains one of the highest payments received by Justin Timberlake to date. He also crooned the song I’m Lovin’ It as a part of the jingle for the huge food chain that has its branches in almost every part of the world. It became their theme song for a long time and remains a hit even now. It was back in 2006 that Timberlake partnered with McDonald’s and still received a whopping amount that was a dream for many during that time.
Sony
Apart from McDonald’s, Justin Timberlake has also worked with another popular brand – Sony. Just like the former, this company paid huge amounts to the singer for endorsing its products and promoting them on a higher scale.
The popular electronic brand approached the singer to make a whole lot more than simply promoting its products. Not only did the brand decide to expand its campaign to a huge extent but also promote its brand new TV set series Bravia.
It may be a known name now but for the consumers of that time, it was like they were seeing something unique and astonishing. Moreover, adding Timberlake to the campaign acted as a cherry on the cake. After that, you can imagine the kind of boost in sales the brand might have witnessed at that time.
Walmart
Did you know that Timberlake has performed at Walmart? What better way to promote your brand right? The singer collaborated with Taylor Swift a few years ago and both performed at one of the most popular platforms in the world.
Walmart also paid him a whopping amount for promoting it at such a scale. For the unversed, the popular singer also played host in the same concert and interviewed his fellow singer Taylor Swift.
Here again, Timberlake proved his worth as an artist. The concert and the campaign were a huge success as nobody had the slightest idea about Swift and Timberlake’s sudden collaboration.
Moreover, the video went so viral on social media that people began calling it bizarre and incredible at the same time. What better way to know that Taylor Swift is also an ardent Walmart customer! Yes, that’s right. This is how Timberlake introduced the Love Story singer to the huge crowd.
Givenchy
It is one of the major ad campaigns done by Justin Timberlake in his career. He did the same for the ‘Play’ scent of the well-known brand. Needless to say, the overall amount received from such brands is huge for the singer. The sporty new ad that the singer did for Givenchy sent all of his fans into a frenzy. Fans went crazy watching him go behind the wheel to promote a particular product of the popular men’s perfume brand.
Apart from his musical career, Justin Timberlake has done quite a lot for himself using brand endorsements. As per reports, almost $42 million of Timberlake’s net worth comes only from brand endorsements. For the unversed, the singer’s overall net worth already makes him one of the richest celebrities in the world.
Apart from them, his musical tours and collaboration with the boy band NSYNC also contribute to the whopping worth of money that he owns. There is no denying that his concert tickets have a soaring price and a great demand across the globe.
No one has been able to determine the official amount of net worth that Timberlake gets from his brand endorsements. But one thing is for sure that the brands do benefit from the popularity their products receive after being endorsed by the popular singer.
A nice chunk of what Timberlake has been able to accomplish in present times comes purely from the brand endorsements. Apart from McDonald’s, Sony, Walmart, and Givenchy, he has collaborated with various small and medium brands. It has paved the way for the singer to acquire further wealth apart from excelling in his already successful musical career.
FAQ
What is the net worth of Justin Timberlake?
The estimated net worth of Justin Timberlake is $57 million.
Who is the wife of Justin Timberlake?
Justin Timberlake is married to Jessica Biel.
What is Justin Timberlake’s real name?
The full name of Justin Timberlake is Justin Randall Timberlake.
Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, credibility, regard, or understanding. Such people act like spokesperson who promotes a product or service and confirms the claim and stance of the brand by using their names or photos to promote it.
The more well-known an endorser is, the more expensive it might be to use that individual to promote a product but this investment could give them benefits worth millions and billions.
Celebrities govern the sphere of marketing and advertisement in the present era because celebrity endorsements assist make a business’s products or services memorable and relevant owing to having a well-known figure associated with the brand. Celebrities aid in telling a brand’s story and keeping you interested.
These motions assist marketers in connecting with their target audience and achieving the overall goal of generating purchasing behaviour. Numerous studies show that celebrities have perceived competence and credibility, and it is clear that marketers prefer celebrities since customers pay attention because they want to be like them and live their lifestyles.
Like every other industry, the tech industry has also understood this strategy of advertisement and have started featuring celebs to promote their brand to a maximum audience. One thing that has been understood is that if they have to connect with their target customer then they have to make someone their brand ambassador who is having a relevant root or past with the kind of product they are selling.
There should be a connection that make the viewers glued to the screen when they saw the celeb promoting any particular brand. It should not be like this that a celeb known for having baldness for ages is promoting a hair growing shampoo or oil. So, any tech brand endorsement should be done by a celebrity who is kind of tech-savvy and if we think about celebrities who fit completely or much for this role, we come through a few names in which some we are going to mention in detail as who they are and why they should be considered as best. These are the best celebrity for tech brand endorsement according to us.
Top 4 Tech-Savvy Celebrities for Tech Endorsements
1. Robert John Downey Jr.
Robert Downey Jr
This guy needs no introduction, as we all must have seen almost his every film and know him as Ironman but for those who are having no idea who he is and why we have named him at the top of our list, let me tell you that he is a producer and actor from the United States. In his youth, his career was marked by critical and popular success. He is one of the topmost paying actors in Hollywood.
He has a huge crush on the field of technology, it must be the reason behind his iconic act in the sci-fi movies he has done which gave viewers overwhelmed feeling of believing what we are seeing is connectable.
Robert has been featured in many ads and has promoted it through his tech-savvy knowledge and selling skills. He has been the face of OnePlus phones. While he isn’t a coding genius like Stark or a superhero like Iron Man, Downey isn’t a slacker when it comes to technology.
He had started Downey Ventures which was founded in 2011 with the intention of becoming an angel investor in tech-related startups and consumer entertainment enterprises. He’s also the guy who wants to use artificial intelligence and robotics to save the planet. He quickly added that he doesn’t know everything, but he’s prepared to do whatever it takes to make the world a better place.
Many people nowadays join his name with Elon Musk and say that he resembles him in reel life but what all intentions he has having for a brighter age of technology makes him iconic in real life too
2. Ellen DeGeneres
Ellen DeGeneres
Not many of you would have guessed how tech-savvy Ellen DeGeneres, the most confident and witty lady on the syndicated television talk show The Ellen DeGeneres Show, is. She likes her Bose headphones and little quick cameras, but her passion for technology isn’t confined to shopping. DeGeneres is an investor in Stamped, an app that allows users to review and track all of their favourite things.
She also has her own firm, Ellen Digital Ventures, which she co-founded with Warner Bros. and has already released two games, “Psych!” and “Heads Up!” She knows how to make the most of the tech industry. She is an inspiration for many.
3. Bruno Mars
Bruno Mars
Bruno Mars is a world-renowned singer and is well-known for his stage presentations, his showmanship, and his ability to perform in a variety of musical styles such as pop, R&B, funk, soul, reggae, disco, and rock.
Bruno Mars has been making some sensible business decisions when he isn’t releasing iconic music covers. The Grammy-winning singer was an early investor in the music business Chromatik in 2012. Chromatik creates digital sheet music for the web as well as the iPad.
Not a bad investment for a musician like him. As if that wasn’t enough, Bruno decided to become green by supporting the NJOY electronic cigarette firm. In an interview, he said that – “These days, I’ve started using NJOY Kings instead of cigarettes, and I’m sticking to it,” Mars added. “I believe in the product and the mission of the firm.” He is not only investing in the idea but also promoting it in a way that is conveying in a superb way.
4. Leonardo DiCaprio
Leonardo DiCaprio
Last but not least or should say the most lovable and one of the most well-known players in the industry of acting is also a full-time startup counsellor to one of the market’s most popular social mobile sites. Leonardo DiCaprio is an early investor in Mobli, a photo-sharing site that competes with Instagram and Viddy.
DiCaprio invested $4 million in the startup in 2011. This contribution aided not only technology development but also marketing and public relations. His presence has also drawn a large number of celebrity figures to the site, which is fantastic – especially for a social media hub.
Who doesn’t know Atif Aslam? The popular playback singer has mesmerized everyone with his voice not only in his country Pakistan but also in India and the rest of the world. 90s kids can never forget the ever-melodious song Doorie sung by Aslam. Apart from that, he has crooned songs for various Bollywood movies like Zeher, Kalyug, Bas Ek Pal, and more.
There is no denying that the singer’s net worth is dependent on his musical journey across platforms. He has also judged various reality shows that add to his financial status.
Now, there is another important factor that plays a crucial role in his net worth. Can you guess it yet? Yes, we are talking about Atif Aslam’s brand endorsements. Just like many other popular celebrities, the popular playback singer endorses multiple brands.
Atif Aslam was the official face of Huawei Pakistan. Yes, you heard it right. The playback singer is the brand ambassador of the renowned brand of Pakistan. Huawei Pakistan had various other celebrities as brand endorsers earlier like Mahira Khan, Shehryar Munawar, Humaima Malik, etc. But the popularity of the brand reached heights after being endorsed by Aslam.
The singer was selected to endorse the brand’s model Honor 5X. The brand decided to begin its brand new campaign with a very popular face in the country and who better than Aslam to do the same!
Huawei is one of the leading telecommunication brands in Pakistan and has partnered with numerous renowned celebs. The singer happens to be one of them. Talking about Atif Aslam, he also featured in the TVC ads made for the purpose of the campaign. And guess what! Its success reached great heights after being endorsed by the singer.
Mobilink
The popular mobile operator company from Pakistan had also signed Atif Aslam as its brand ambassador. He even did an exclusive photoshoot while endorsing the popular brand. The singer did a commercial with Mobilink to further promote it on the digital arena and guess what! It was a huge hit too.
The popular brand signed the singer for what is termed as Jazba. Yes, that is what the product’s name was and it saw a re-launch after being endorsed by Aslam.
The aim of the brand was to promote passion and individuality among the youth in the country. This is why it selected the singer as its brand ambassador to promote the same along with the product. Being the youth’s most loved singer in the country, Atif Aslam had the advantage of bringing a surge in sales through the ads that he did for the brand.
Infinix Zero
Pakistan’s leading and most popular smartphone brand, Infinix signed the playback singer back in 2020 to endorse their latest product – the Infinix Zero 8 smartphone. The brand specifically selected Aslam to endorse its smart series shelf. He was approached as a part of the highest-selling brand’s initiative to further expand its sales.
Moreover, the singer further sent the fans into a frenzy after he announced the campaign in one of his tweets. Given the huge fan following that the singer has on social media, you can imagine the popularity of the product after the same. Just like Huawei and Mobilink, Atif Aslam also did TVCs for Infinix to promote one of its highly valued products.
Zong
It is one of the latest brands endorsed by Atif Aslam in current times. He has been selected by the brand to promote its latest campaign feature involving the Zong 4G connection. Its recent campaign positioned it as the largest 4G network in Pakistan.
To add to it, the brand made Aslam a feature in its TVC campaign that further enhanced its sales for all the obvious reasons. The brand’s latest campaign actually targeted the youth of the country and that is where the singer’s popularity came in handy.
Being a youth icon gives you superpowers. Don’t believe us? Then we have the best example for you in the form of Zong’s high-voltage campaign by Atif Aslam.
Coca Cola
There is no one in this world who hasn’t heard about Coke Studio. Atif Aslam is an integral part of this popular television music show that has been running since 2oo8. He has been constantly singing for this musical show from 2009 till the present times. The singer was also featured in a Coke ad during this time.
Total
Who better than a singer to endorse something related to cars, right? Atif Aslam endorsed Car Kahani in 2017 and featured in a musical ad for the same. He was selected by the brand to promote its Total Quartz product. He also crooned an amazing musical number for the ad.
Sony Ericsson
Atif Aslam was selected by Sony Ericsson to endorse one of its popular products of that time – the Sony Ericsson K700i. The singer once again featured in an ad to promote the brand and proved his niche in acting too with the same.
LG
Another popular brand for which Atif Aslam did endorsements is LG. Just like Sony Ericsson, the playback singer has featured in multiple ads of the brand to promote multiple products in the past years. The best examples of his endorsements include the LG KG 200 mobile.
QMobile
The popular consumer electronic brand’s multiple products are promoted and endorsed by Atif Aslam for a very long time. He even featured in some of their ads that surely contributed to an increase in the sales of their products in the market.
Conclusion
As we can see, Atif Aslam has mostly endorsed telecom brands. Apart from that, he has endorsed diverse brands over the years. It also explains the whopping finances received by the singer through endorsements. The singer’s single remuneration for a single song is 8-10 lakhs and private shows are 50-80 lakhs. This makes him one of the richest celebs too!
FAQ
Who is Atif Aslma?
Atif Aslam is a popular Pakistani playback singer known for his vocal belting technique. He has also received the Tamgha-e-Imtiaz award.
What is the net worth of Atif Aslam?
The net worth of Atif Aslam is $22 million.
What is the age of Atif Aslam?
Atif Aslam was born on 12 March 1983 and is 38 years old.
It has become very common to hire a celebrity to promote a product. Hiring a celebrity for the endorsement not only helps to connect with people to attract customers but also provides a competitive advantage over other companies. It is one of the marketing strategies that helps a brand to gain popularity.
There are different ways by which the brand can hire a celebrity for endorsement of their product. Everything should be clear about what the company wants to do and whom the company wants to hire for endorsement. In addition check about the celebrity who will endorse the product.
Most of the time the brand hires a celebrity who is highly respected and is sincere, honest and has a good reputation. The company should know about their audience. This plays a very crucial role because if the company understands the needs and expectations of the audience then it is easier for the company to advertise its products. When the audience is vividly known than the celebrity you are hiring should fit into what you are advertising.
If a company is advertising about sports they can hire celebrities like Virat Kohli, MS Dhoni, and other celebrities who connect to the product. This will also help the celebrities advertise and endorse the product passionately as they will have some connection with the product and the advertisement in which they can win customers’ trust. Endorsement becomes more effective when celebrities connect through their lifestyle and carrier fields.
Contact the Celebrities Manager or Agency
There are different ways to contact a celebrity but mostly due to their busy schedule their appointments are set by their managers or agents. After getting an appointment both parties can discuss the brand. When celebrities give their consent for the endorsement then they can discuss other details related to the endorsement.
Direct contact
To hire a celebrity you can directly contact them through their managers and set an appointment. Social media is also a direct way through which you can contact the influencers by sending them a message and waiting for their response.
Third-party contact
One can also contact them through agents and websites that work as a medium between the company and celebrities.
Choose the Platform for Celebrity Endorsement
Every business whether it is small scale or large scale can hire celebrities or influencers for the endorsement to promote a brand according to their budget. If a company wishes to hire a celebrity for the endorsement of their brand then television advertisement is the best way as it attracts a lot of consumers.
In earlier times companies would advertise with the help of newspapers, Tv, print advertisement, and other traditional marketing strategies. The modern youth is engaged in social media platforms in which celebrity endorsement can be done effectively.
In today’s time Television, the internet, and social media platforms are the best way to attract consumers to a product, and celebrity endorsement is one of the most effective ways to attract a large number of customers.
Endorsement via social media
The companies can also use social media platforms to advertise their products as it is the most used platform and trendy mostly among the youth. The companies can also hire micro-influencers to promote their product to connect directly with the consumers and also get feedback on the product to make changes that are needed. Social media endorsement is beneficial as people watch and purchase products by watching content shared by celebrities and influencers.
Micro-influencer
Micro-influencers are individuals who have more than 1000 followers and can connect with consumers more. Sometimes people don’t believe in the product being promoted by a celebrity as they think celebrities get paid and they don’t trust the words told about the benefit of the product directly by the brand. People trust micro-influencers as they share content that is of consumers’ interest and remove their doubts and hesitation to buy a product.
It helps companies to build brand equity and attract more customers.
It helps customers to set their doubts related to the product aside and purchase the product as the person they idolize use and say benefits of using that product.
All sizes of businesses can hire celebrities or influencers for the endorsement to be its spokesperson for the brand to promote the brand and attract more customers.
Disadvantages of Celebrity Endorsements
The company should analyze everything about their products as there should be no problem with the product. If something goes wrong with the product, celebrities get questioned which affects their fan following.
Analyze and check everything all the angles of marketing and then advertises the product to make sure that there will be no objection.
If celebrities make some mistake or there are some bad rumours about them it affects the product that they promote.
The main focus of endorsement should be to promote the brand as sometimes due to advertisements that focus on celebrity more, forgetting that its main focus is brand and celebrity is a medium which helps to connect with people to increase sales of the product.
Celebrity endorsement is not just risky for the brand but sometimes it also affects the popularity of a celebrity if something goes wrong.
Is Celebrity Endorsement an Effective Method?
When we see some type of advertisement where celebrities endorse the product in the advertisement, this is a crucial way of marketing as the consumers will pay a special alternative towards the product.
Celebrity endorsement is an effective method to attract customers. It is a marketing technique but with this, there are also some limitations for small enterprises and businesses when compared to big enterprises to hire big celebrities to promote their brands. Bigger brands use a celebrity or influencer as a spokesperson to help them promote their brand, product, or services.
Conclusion
A celebrity endorsement is one of the most effective ways to endorse a product or brand. As many people are influenced by a celebrity or an influencer. Not every endorsement will have a significant ROI, so while hiring a celebrity study the demographics of your target audience to maximise the ROI.
As we know the youth follows the trend and famous people who have a lot of fame and buyers adore and trust them as a result celebrities can use their fan following to get the brand a large number of buyers. Though it is an effective method to attract more people it also has limitations.
The world is growing fast, and the catalyst can be easily seen. The catalyst is obviously technology and the hyper-connectedness it brings. The fact that it is easily seen and noticed is absolutely true because it is everyone’s favourite’s place to be.
It would not be wrong to say that we now live ‘online’ most of the time. Whether it is a bad thing or a wonderful thing, that is a topic for another day, but one thing is sure most people love social media. Spending hours and hours scrolling their feed.
When screen times are rising, the demand for online content rises. This clearly tells the reason why this is the best time to be a content creator. When everyone is looking at their personal screens, it affects the marketing world. As marketing is quite an act of catching eyeballs.
Marketers are joining hands with celebrities all over the internet and the world to spread the word about their products. It is efficient and has a wide reach. In this article, we will dive deep into celebrity endorsements and the like. We will talk about various models on which the industry of endorsements stands. Let us see this domain a little closer.
The vocabulary ‘endorsement’ would be a new word for many but believe us, you know the meaning more than us. The word is associated with a channel of brand communication. Mostly it is a work of an artist or a famous person.
A celebrity comes up on stage and certifies the claims that the company makes about their product. It is like advertisements but a little indirect. The celebrity here extends his personality popularity or status in society to the brand’s promises. This helps the brand to generate some revenue by the use of celebrity’s fame and yes, of course, the celebrity gets paid.
This method is common everywhere and can be seen almost in every domain of products. In this world, which mostly lives online, brand endorsements may even include internet-famous people. That is the reason why you see your favourite influencer appreciating some specific product. He/she acts as a spokesperson for the brand behalf and entailing its benefits, claims or certifies the claim that the brand makes.
In any market that entails a very high proliferation of regional and international brands, a celebrity endorsement can add a distinct differentiation to the product. Over the years, brands have tried to change their methods of marketing their products due to the change in consumer demands and technology advancements.
Top world’s brands like Nike have done this to get customers on board. In fact, that was probably the best endorsement collaboration that the world has seen. To pull out a successful endorsement campaign there are a lot of checkpoints to be checked.
Essential Aspects of an Endorsement by a Celebrity
If you look at some brand endorsement by a celebrity, you most probably will think about the fact that the celebrity is the epicentre. That the celebrity is the main focus of the campaign and mostly the reason for successful endorsements. That is not true.
In fact, brand endorsements are just a part of a bigger process. That bigger process is nothing but the infamous “Branding”. Celebrity endorsements are a cog in the wheel of the big machine called Branding.
Nike’s association was not just about Tiger Woods but more than that. The sportswear brand has managed to establish its image as a strong brand in everyone’s eyes (Perception).
Nike Tiger Woods Endorsement
This is the result of a constant and deliberate process of practising constantly. However, celebrity endorsements are just a part of the process doesn’t mean it is a small part. It plays a big important part in branding.
There are several benchmarks/checkpoints that need to be looked at before organising endorsements. Here we list them, before any brand signs on a celebrity, they should consider three main aspects.
Pleasing Index of the Celebrity
It is a valid question to ask about the phrase ‘pleasing index’. It is the index/scale on which the celebrity is pleasing to the general audience and the targeted audience. It is important that the celebrity is somewhat attractive to the audience. Pleasing/attractiveness here doesn’t mean the look, it is more of intellectual capabilities, athletic and physical appearance and lifestyle.
This point states that a positive attraction index will impact the audience in a positive manner and eventually push the whole endorsement to the positive side. The endorser has to appear attractive to the audience and should meet the basic criteria that the brand strives to fulfil. That is the reason why most of Nike’s brand endorsements are with athletes. The compatibility enhances and extends the endorsement’s stretch.
The Believability of the Endorser
It is of importance that the celebrity with which the brand is collaborating is credible. The person has to have some sort of social value in the society, often known as ‘trust’.
If the endorser is trustworthy, he/she makes the recipe for a perfect endorsement. Trust here is the public perceived expertise and trustworthiness of the celeb. Thus, the personal credibility of the endorser is crucial for the campaign.
Credibility eventually transforms into another form of social force. This special force can influence the viewers to take some effort and buy products. For example, Nike did something similar due to its endorser’s credibility criteria. When Oscar Pistorius’s credibility began derailing, it ended the endorsement contract with him in 2013. He was then accused of premeditated murder. This severely damaged his trustworthiness or social credibility.
Overall Relationship with the brand
Easy before the endorsement process is even started, there has to be some rapport with the endorser. A brand can’t just come out of the blue and create a comfortable relationship with a celebrity.
Only when both the parties communicate enough and have some level of understanding, the campaign goes well. The whole collaboration heavily depends on the compatibility scale of the brand-celebrity relationship.
More than one dynamic of the campaign has to do with the overall relationship with the brand. Terms of identity, positioning and personality in the market affects the efforts and the outcomes in the market. This eventually will result in a fertile land on which further communication and relation build.
These were the three most notable sorts of dynamics that resulted in a successful endorsement. However, there can be more than just these depending on the demands of the brand’s product-market fit. It is specifically hard to find a celeb that particularly fulfils all these demands. It is specifically hard because celebrities are all different in nature and credibility in their own communities.
All brands however should lookout for a long term outlook and brand building rather than a short term solution to revenue. Here we are listing some dos and don’ts that help in maintaining a good brand presence over a long period of time. Let us see what are these touchpoints.
As we discussed previously, celebrity endorsements are just a part of the bigger picture of branding. Branding is just a repetition of great marketing tactics.
In the long term horizon, a company should help and build a long term relationship with the celebrity with whom they are working. This ensures more rapid progress in the process of branding. And it also helps businesses reach greater heights in the long view.
Consistent scanning
Taking forward the point earlier, it is important to think long term. It should not be the case that a brand partner with a celebrity and leaves it there. It has to constantly monitor the behaviour and public image of the endorser.
The reason is that a slight effect on the endorser’s image will affect the product’s image in the eyes of the public. It is one of the most effective ways to damage control if any. Not only that, it works in other directions too. An improvement on the endorser’s image will probably benefit the product demand too.
Keep looking
If you are a brand, you should not nest in one endorser’s home. Keep looking and keep tracking down new influencers and celebrities. It will be a win-win situation for both the brand and the celebrity. It will also help control and cut down prices too. As established celebrities already have a high price tag companies should not rest with one of the top influencers.
It is more important to think in longer terms with the brand and then make goals for it. It will result in a more solid brand building. Now it is time to move to the next and probably the main focus of the article. We will discuss various modes and methods of brand endorsements.
When we talk about brand endorsements, there are many sorts. It is all about the partnership and knowing what can happen. Knowing what’s possible, will help you get more clarity in a brand endorsement. As a brand, knowing what’s possible will help you predict market outcomes in some probability. That is half the battle won. So, don’t be afraid of thinking out of the box, as soon as you are adding value, you are open to experiments.
Affiliate partnerships
The word can be quite new to many but it is not really a rarity these days. Affiliate marketing refers to the most basic and commonly seen partnerships that happen in the digital era. It is simply a partnership between the brand and the endorser to share some percentages of profit that is generated by a link or a discount code that the influencer has shared with its audience.
Kylie Jenner Endorsing Daniel Wellington
This is a very good source of revenue for established celebrities. A brand gets an already built market for their products who sign up with the links that are shared by the celebrity.
It is easy for the brand to share a specific link (or a discount code) with the celebrity. It becomes easy to track the number of clicks and signups and thus, payments are smooth. It is fast, smooth and reliable, which makes it the recipe for a great endorsement.
Guest work
Brands that work extensively on content creation, are the ones pursuing guests. A guest can be a celebrity that appears in a work of the brand, a piece of content or sometimes when he/she writes a blog about the work.
It is always enriching to have a person on the set of content and it provides so much value (in terms of content). This also provides good exposure and brand association to the celebrity/influencer.
There are plenty of examples. Netflix is the industry expert in guest works departments. Netflix is super sensitive to content and in building relationships/partnerships with celebrities and influencers. Bumble, Tinder and new-age companies can always be seen featuring guests. It can also be seen in the Ranveer Allahbadia podcast or the Raj Shamani podcast.
Re-sharing something
Sometimes what brands do is simply re-share or forward what a celebrity created. It can be an image that someone created, it can be any sort of piece of content that someone created.
This method works well when done right. Sometimes more than often, a content creator or an expert has a better thing to show to the audience than the brand itself. So, brands use that for endorsements.
Sometimes brands do that re-sharing or the re-tweet without asking which become a copyright violation but most of the time, it is duly named with credits. The method works most of the time because an influencer is most of the time creative and a lot more engaging than a brand’s studio created content assets.
Gifts with Endorsement terms
‘There is no free lunch”, this quote holds true for this one. Sometimes brands give their products to influencers for free. Well, the product is not completely free, it comes with some terms. The terms simply claim that the influencer has to open the product for their audience. It creates the needed exposure for the product in front of the influencer generated audience.
This method of gifting products to influencers is more than normal for every beauty brand. This is popular in these products as this provides good exposure to the audience. The best influencers for these are the beautiful ladies of the internet. The workings of the model can be different. Brands can send products to a lot of influencers and wait for posts, or they can also negotiate with someone for a specific online post.
Tours and trips
This is another mostly seen sort of endorsement. You don’t normally see Bhuvan Bam travelling to Spain to meet the cast of ‘Money Heist’. It is obviously paid and sponsored by Netflix. This is exactly what we want to call out in this model of endorsements.
Bhuvan Bam Money Heist Promotion
So to promote something, brands can often do this, that is to take some famous person for a ride-related to their product/service. These are less common than the standard paid post, as they’re expensive and it is hard to take both the influencer and the product on the same page.
You don’t get to see Ashish Chanchalani promoting Marvel movies on their first show of the first day (Well, you do). Marvel does that, Sony does that and it is what it is. Everyone wants to see their favourite reelers and you tubers in more relatable situations. In this consumer want, Brands like Netflix capitalise and induce some demand for their content too. Thus, a win-win situation for everyone.
Social takeovers
It is a model in which an influencer takes control of the brand’s social media handles for some time. You’ve seen it many times, the time frame can be a day at most times.
During that one day, they create quite a lot of ruffles/ripples on the brand’s page. Which makes the page more intuitive and engagement starts jumping. People follow and join those pages to see their favourite person doing some cool stuff on the page. It helps in getting more engagement and getting more people to follow and interact with brand posts.
Giveaways
You must have participated in one of these sorts of giveaways yourself. A brand often does this, they partner with some influencer to give away free products. The terms and conditions for most of these giveaways are simply that all the participants should follow, like or share the brand’s channel. This is easily seen in standalone influencers and brands. Technical Guruji does that, Beebom (Tech content creator) does that and examples include a lot more.
The chance of winning is very minute on a large scale in the online world but people like to take the chance to win something for free. The hype is boosted more when some flagship device/product is the prize, like the latest smartphone or any new tech gizmo. Brands get a lot of engagement from these minute probable events with influencers.
Pure Endorsement
This is the purest form of brand endorsement. It is well known and it happens more than you think it happens. It is simply the model when a brand pays a creator an influencer or a celebrity to post something specific. That something specific can be a post, a video or any sort of content that aligns with what the brand wants.
Bhuvan Bam BoAt Promotion
Every brand that wants to build some online engagements has done this on one point or the other. They purely endorse the product with the help of the influencer and get their product listed. From locally grown bands to international brands, all rely on these pure forms of endorsements.
Social Events
Brands can host a social event and can endorse their work via that place or an influencer. A brand can invite some guest host who is also an influencer and through that, they can promote the product or service.
YouTube used to do events like these before the pandemic hit and it used to invite creators to make it a star-studded event. With this social event mask on, brands can promote or market their products to the public. There can be sponsors, content supporters and content creators who can charge for these events.
Traditional Advertisements
Then comes a different model that is some sort of a hybrid of influencer endorsement and traditional commercials. This model tries to capture more audiences by adding two differentiating factors. One factor is the influencer or the celebrity and the other factor is traditional media.
You can recall these too, remember Bhuvan Bam and the Pizza Hut advertisement. These are hybrid models that didn’t exist before but you know that there has to be some first time. In this new world where technology is the new normal, marketers also are trying to snap new methods of promotions.
How to Create a Successful Partnership with Celebrity?
It is highly crucial that a partnership between a brand and a content creator or a celebrity has to be even. Even then, sometimes the relationship can prove to be bitter. It is important to keep in check the relationship and set some boundaries on every turn.
A content creator may be able to create amazing and engaging content but not be able to influence their following to take a certain action. The brand has to choose well and keep the partnership working. Let us see how a brand can take advantage of the partnership between itself and the endorser.
The sales and revenue are hugely dependent on the consumer’s psychology, content creators have to just act as a catalyst. With that being said, a celebrity is just a direction sign, a brand should expect accordingly with that. There are however some questions to ask yourself as a brand that helps you find the right endorser.
The first is to know that the content creator or the influencer is able to create/build and influence a section of the audience. What is the relationship between the influencer and his/her audience? Is the relationship strong?
The second is to know the budget of your campaign. It is about knowing in perfect terms how you are going to reimburse the celebrity or the endorser. It can depend heavily on which model the brand is pursuing its promotions.
The next question is to know about its authenticity. You have to make the conversation about the product look very authentic. It should not look scripted or staged, in the online world. It is hard to be authentic.
It is to be noted that Generation Z hates direct advertisements. It is a total red flag for these young people. Thus, conversations about a product have to look appealing and obviously authentic to the viewers.
When you find some content creator aka a celebrity, it is easy to build relations with them. Your brand can benefit largely from these relations in the short term as well as in the long term. It is however advisable to make the reaction long term as everything gets better in a long horizon in economics.
When a celebrity or an influencer acts as a spokesperson for a brand, it adds a lot of audience to the product. It is then on the customers to pay or not pay heed to these product promotions.
A celebrity endorsement helps in garnering a bigger audience by using a celebrity face for the campaign. In this method, we discussed that the influencing person lends his/her personality, status to the brand.
There are many checkpoints that need to be checked. The conversation should be authentic and organic, too much drama will kill the attention. The celebrity should be relatable with the audience, or I should say “vibe” with the viewers.
There are many dynamics at place but if done right with optimum usage of work, it can do wonders and signups. A creative-authentic celebrity and a product conscious brand are all the ingredients that make an endorsement a perfect recipe.
FAQ
What are the types of celebrity endorsements?
Affiliate marketing, Giveaway, Social media takeover and Traditional Advertisements are types of celebrity endorsements.
How do celebrities endorse products?
Celebrities appear in commercials of the brand or promote the product on social media platforms.
How does celebrity endorsement help a business?
Celebrity endorsements build the credibility of the brand among consumers and increase brand awareness.
Kiara Advani is one of the top actresses in both south as well as Bollywood Industry. Rising to recognition with M.S. Dhoni and becoming well-known with Kabir Singh, Kiara Advani has been in several advertisements and continues to receive sponsorships as her fame and fan following grow. She again caught people’s attention with her extraordinary performance in Shershaah and with this many big brands roped her as brand ambassador. Let’s take a look at brands Kiara’s endorsing.
Myntra is one of India’s largest fashion and lifestyle shopping sites, offering a wide range of products from well-known brands. In August 2020, Myntra named Kiara as their brand ambassador to expand their young client base.
Senco Gold and Diamond
Senco is a large gold and diamond jewellery store in India, with stores in over 100 locations. Kiara Advani was named Senco’s brand ambassador in October 2020. “Jewellery has a specific position in every girl’s life, so picking the proper piece is crucial.” “I am ecstatic to be connected with a business-like gold and Diamonds, which has earned the trust of its customers over the years and is known for its exquisite and unique jewellery fashioned by its legendary karigars”. Kiara said when the firm appointed her as an ambassador.
Priyagold
In November 2020, the company named her as a brand ambassador. Tea-time treats are sold by Priyagold, India’s most popular biscuit brand. For the brand’s acceleration, the brand sought to take advantage of the actress’s widespread appeal and statewide reach. As a result, she will be a key component in engaging with the millions of consumers who follow her.
Colgate
Colgate is a multinational company based in the United States. It sells oral hygiene items such as toothpaste, toothbrushes, and mouthwash. In December 2020, the firm named Kiara Advani as their brand spokesperson for the ‘Visible white campaign’. With this partnership, the brand hopes to expand the product’s reach by advertising Colgate Visible White not only in major cities but also in rural areas, using a 360-degree strategy to connect with the target population and respond to their needs.
Ponds is a cosmetics and healthcare company based in the United States. Ponds is a company that sells talc, fairness cream, facewash, cold treatments, and body lotion, among other things. In 2018, Kiara was named the brand’s ambassador.
ITC Charmis
ITC Charmis named actress Kiara Advani as its brand ambassador and released a television commercial featuring her promoting their deep radiance beauty serum. “Skincare has always been very important to me,” Kiara Advani says of the new partnership with Charmis. I’m thrilled to be a member of the Charmis team, and I’m looking forward to introducing all of the company’s cutting-edge face care products. When I think of Charmis, I think of vibrancy and shine, and together, we’re working to deliver everyone attractive yet effective skincare.”
Giordano Handbags
Kiara Advani has been appointed as a brand ambassador for Giordano Handbags in India by Brandzstorm India Marketing. The stunning fashion diva will be the brand’s face in print, outdoor, internet, and in-store advertising campaigns. She is immensely known among the youth for her exquisite fashion sense and style quotient, in addition to being a multidimensional Bollywood actress. She embodies Giordano’s vibrant and youthful energy and is an excellent choice to represent the brand in India.
Limca
Limca Endorsed Kiara Advani
Kiara Advani is the new face of Limca i.e Coca-Cola India’s sparkling beverage in the hazy lemon class. Kiara will further exemplify Limca’s connection with youthfulness and freshness as a relatively new face in Bollywood.” Limca is a beverage that is essentially ageless and recognized for freshness, and that’s me, zesty and fresh,” star Kiara Advani said of her partnership with Limca. I’m ecstatic to be the new face of Limca because we share similar core values and personalities!”
OneFitPlus
OnefitPlus roped Kiara Advani as its brand ambassador with Sidharth Malhotra soon after the success of Shershaah. “Kiara Advani is a young fitness icon who has carved a name for herself in Bollywood via talent, tenacity, dedication, and rigor,” the company stated.
What makes Kiara Advani brands a favourite for endorsements?
An Extraordinary Fashionista
When it comes to fashion and lifestyle, Kiara Advani never fails to impress us with her stylish sense of style and preferences. Kiara Advani is a fashion icon for the youth in every way—whether it’s choosing a sleek black dress for a date night or rocking the airport look—she goes all out with excellent fashion and dressing style, which entices brands to choose her as a brand ambassador.
Social- Media Presence
Her social media influence has grown since her debut. During the lockout, Kiara continued to promote products like Myntra and others on social media. The boss endorser continues to work with minimum production, statically positioned pictures, and a CTA.
Versatility in Film Choices
When it comes to film choices, Kiara has been a real sport. When it comes to the projects she chooses to work on, Kiara Advani is one of those actors who enjoys variety and uniqueness. She has explored and excelled in a variety of roles since her debut in Fugly, including M.S. Dhoni: The Untold Story, Kabir Singh, Shershaah. She is bold and effortlessly aces her roles. Her attitude and work ethic make her stand out, and it’s one of the reasons why brands want to partner with her.
Combination of Bold and Beautiful
Kiara Advani is at the top of the list when it comes to being daring while maintaining impeccable taste. She carries herself magnificently in her boldest and most beautiful outfits—we’ve previously seen Kiara Advani collaborate with Dabboo Ratnani on a project where she went all out with her stunning daring motions. It’s the way she carries herself so casually and sportily in any outfit she chooses. This makes her even more appealing to her followers and brands, who want to work with her on new projects and initiatives.
Conclusion
When it comes to endorsements, brands look for someone who is both confident and effortless, and Kiara Advani embodies all of these qualities admirably. It’s not about how you appear or what position or hierarchy you’re in, but how you carry yourself, and Kiara Advani has exemplified this with her work-oriented and clever approach to things, and it’s all of these attributes that make her stand out and attract brands to promote her.
FAQs
Who is Kiara Advani?
Kiara Advani is an Indian actress who mainly works in Indian Cinemas. Her debut movie is Fugly, and she also worked in famous movies like Shershaah, Kabir Singh, Bharath Ane Nenu, Guilty, etc.
How much is Kiara Advani’s net worth?
Kiara Advani’s total net worth is approx $3 Million (23 Crore INR).
Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.
The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.
Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.
The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.
The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.
Here is a List of Brands endorsed by Shah Rukh Khan:
Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.
By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.
The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.
However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.
Dubai Tourism AD – Shah Rukh Khan Brand Endorsements
Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.
The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.
BigBasket
BigBasket AD – Shah Rukh Khan Brand Endorsements
BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.
So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.
In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.
Hyundai
Hyundai AD – Shah Rukh Khan Brand Endorsements
Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.
The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.
According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.
Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.
Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.
One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.
D’decor
D’Decor AD – Shah Rukh Khan Brand Endorsements
D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.
D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.
Ajay Arora, the managing director of D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.
He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.
Fair and Handsome AD – Shah Rukh Khan Brand Endorsements
Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.
Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.
Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.
FoodPanda
FoodPanda AD – Shah Rukh Khan Brand Endorsements
Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.
The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.
The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.
Reliance Jio AD – Shah Rukh Khan Brand Endorsements
Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.
Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.
Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.
In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”
ICICI Bank
ICICI Bank AD – Shah Rukh Khan Brand Endorsements
ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.
It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.
Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
Denver
Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.
Kent
Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.
Dish TV
Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.
Conclusion
Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.
According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.
In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.
Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.
FAQs
Who is Shah Rukh Khan?
Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.
What is the brand value of Shah Rukh Khan?
The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.
What are the main brands endorsed by Shah Rukh Khan?
The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.
What are the other brands endorsed by Shah Rukh Khan?
The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.
How much does Shah Rukh Khan charge for a brand endorsement?
Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.
What is the net worth of Shah Rukh Khan?
The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.
Scarlett Johansson, the 36-years-old actor born in New York City, has had her movie ‘The Black Widow’ most recently released back in July after many delays. The actor has been auditioning since a very young age. In her interviews, she has been open about being rejected many times. Scarlett is competitive, funny with a good sense of humor, and obviously an amazing actor.
She has played various roles in 50-66 movies including Under the Skin, JoJo Rabbit, He’s Just Not That Into You, Lucy, Chef, Her, Lost in Translation, just to name a few.
She gave voice-overs in movies like: Isle of Dogs by Wes Anderson, Sing by Garth Jennings, and The Jungle Book by Jon Favreau. And yes, not to miss her roles in The Marvel Cinematic Universe (MCU) including Iron Man 2, The Avengers, Captain America: The Winter Soldier, Avengers: the age of Ultron, Captain America: Civil War, Avengers: Infinity War, Avengers: Endgame, and Black Widow
She has been labeled as the diva of Hollywood. And also bagged a Tony and a British Academy of Film and Television Arts (BAFTA). Some of her noted work was done by her in the movie Marriage Story, directed by Noah Baumbach, where she plays Nicole’s role trying to reclaim her identity, in which she puts her career on a break while trying to be a good mum.
Johansson had not shied away from the interviews when one of the questions that made the rounds was:
”Have you ever been paid more than a man?”
She replied with a yes. Her net worth was $165 Million in 2018. Forbes had listed her as one of the highest-paid actors. She has been smashing the record since then till date and continues to be top on the list in 2021!
Many celebrities, from Selena Gomez, Millie Bobby Brown to our most favorite Rihanna, have launched their own beauty, makeup, and skincare products. Adding to the list, the most recent addition would be Scarlett Johansson.
Johansson announced that she would be launching the brand with Kate Foster. Foster has experience working with Victoria’s Secret and Juicy Couture. The announcement came back in June this year; the details on if the brand’s products would include skincare or makeup have not been made known.
She said that she had been fascinated by the power of beauty since she was a child.
We are quoting her from Gabbi Shaw, who from Business Insider writes.
“In my early teenage years, my mother instilled a love for self-care in me. A few years ago, I took a step back from the beauty world to create something that was true to me. The result is a clean, accessible approach to beauty.”
She has had endorsement deals with several major brands. In her career, Scarlett Johansson has endorsed the following brands:
The brand was established in 1968 by Calvin Klein and his business partner Barry Schwartz. Calvin Klein is a lifestyle brand globally that draws its audience’s attention with a strategic, minimalist aesthetic and unique design. Calvin Klein’s Eternity Moment Perfume was endorsed by Scarlett Johansson in 2004.
Louis Vuitton
Scarlett Johansson 2007 Louis Vuitton campaign
The brand was founded by the French Entrepreneur and designer Louis Vuitton in 1854. The world-famous luxury brands’ products include leather goods, handbags, trunks, shoes, watches, jewelry, and accessories.
She signed a brand endorsement deal with Louis Vuitton in 2004, posing for the autumn/winter collection in 2004 and spring/summer ads in 2007. The brand collaborated with her in the fall; it remains one of the most memorable campaigns, with a touch of retro style.
L’oreal Paris
L’oreal is a beauty brand with the mission of empowering, uniting, and helping women believe in their self-worth worldwide. The brand L’oreal with the well-known phrase: “Because I’m Worth It”.
With a contract of $4 million, she became a spokesmodel for L’oreal in 2006. According to reports, she had a deal with L’oreal cosmetics.
The brand was started by the two iconic designers Domenico Dolce and Stefano Gabbana, who shaped the Italian and global fashion industry. She became a spokesmodel for Fragrances and Makeup for Dolce & Gabbana in 2009 for approximately three years.
Mango
Mango is a Spanish clothing design and manufacturing company, founded in Barcelona, Spain by brothers Isak Andic and Nahman Andic. The clothing brand describes itself as a home to Mediterranean style and culture. The hashtag: #MangoCommunity has over 2,018 posts on the gram.
The famous fashion brand, got Scarlett Johansson to model for their brand in 2009. Redefining its timeless and traditional classics.
SodaStream
Based in the USA, the products of SodaStream are designed to enjoy soda and sparkling water in a more innovative way. It is an Israel-based beverage brand. TV advertisements for SodaStream featured her in 2014 and were aired during the 2014 Super Bowl. SodaStream’s endorsement deal caused considerable controversy, which impacted her role as an Oxfam ambassador.
Scarlett Johansson’s net worth is estimated at $165 million.
What is the age of Scarlett Johansson?
Scarlett Johansson was born on November 1984 and is 36 years old.
Why did Scarlett Johansson sue Disney?
Scarlett Johansson sued Disney accusing it of breaching her contract when it offered the movie on its Disney+ streaming service while it was still showing in cinema.
Sanjay Dutt is undeniably one of the actors in Bollywood who has seen it all. In his rollercoaster like career, he has experienced both the rise and the fall of it. He is one of the actors in Bollywood that openly talks about his struggle and addiction to drugs and the huge impact it has had on his life.
Last year, the famous director who is well known for his contribution to various movies like 3 idiots, Munna Bhai MBBS, Ferrari ki Sawari and PK took interest in the varying chapters of Sanjay Dutt’s life and decided to make a biopic about it, with Ranbir Kapoor, who beautifully delivered the lead character.
Son of the well-known actors in Bollywood Sunil and Nargis Dutt. Sanjay Dutt completed his education at Lawrence School. His father also made decisions for him to lead a normal life, thinking that the Bollywood life had no good influence on him. Making him travel from the train, when he was once caught smoking the remnants of the cigarette butts from the ashtray. He got into the habit of taking drugs while he was in high school. He also acted in the film Reshma Aur Shera in the year 1981, as a child actor.
Starring as the lead actor in his first debut film “Rocky” was directed by his father, Sunil Dutt himself. Life took an unexpected turn for him and his mother was diagnosed with cancer. Sadly, it was during this time that the actor lost his mother, Nargis Dutt, in a battle with pancreatic cancer. She wished to see her son on screen but passed away just five days before its release.
Munna Bhai MBBS, was a hit and a huge success in 2003 with a colorful and humorous storyline that tugged at the heartstrings of the audience with its distinct and unique characters.
Made paper bags in prison, for which he was paid a princely sum of ₹50. To get through the difficult times that he faced in prison, he worked out taking care of his body and became a radio jockey in prison delighted, engaging the prisoners with filmy stories and dialogues.
Once asleep for a whole two days high on drugs, then it did sink in for him how badly he needed a rescue from his heavy use of drugs. Sanjay asked his father for help and Sunil Dutt sent him to rehab in the U.S. for a year.
After coming back to acting five of his movies went flop sequentially until he did the movie “Naam” directed by Mahesh Bhatt. After marrying Richa Sharma and having a daughter Trishala, together, the couple discovered that Richa had a brain tumor. Dutt and Madhuri Dixit became close during the filming of Saajan. Until Dixit stopped talking to him due to his involvement in the case.
He has also been at the center of attention for the media following his case when he was accused of illegal possession of arms at his home and served five years of prison in Yerwada jail for the same.
His second marriage ended up with a divorce from Rhea Pillai. He married Manyata Dutt in the year 2008 and the couple have a son and a daughter.
The company has many games that deal with real money. The company decided as they saw Dutt as poise and honest and can reach out to the wide range of audience considering his fan following and being able to spread the brand’s message of making the impossible possible.
Some of the gaming websites owned by Ability Games are pokerlion.com, housieskill.com, rummy24.com, and 11Wickets.com.
Bagpiper
Continuing the legacy of featuring celebrities for endorsements and movie sponsorships. Actors like Jackie Shroff, Ashok Kumar, Sunny Deol, Shahrukh Khan have also been the brand ambassadors for Bagpiper, which has a high brand recall with the tagline “Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper” Sanjay featured in the Bagpipers ad campaign in the year 2005.
Anti-drug campaign
In 2018, Sanjay Dutt agreed to be the brand ambassador for the Anti-drug campaign for five different states of India and two Union territories. Namely Himachal Pradesh, Uttarakhand, Rajasthan, Punjab and Haryana, Union territories of Chandigarh and Delhi.
After having a chat with the Chief Minister Trivendra Singh Rawat, to whom he said he was happy to offer his support as he struggled with the addiction to drugs himself during his initial career journey.
The food app is available in the two cities, Mumbai and Pune. The food and drinks delivery app made Sanjay Dutt the face of their brand. The app provides the advantage of live tracking and the option to get your food delivered to you from your neighborhood restaurants and wine shops.
Ajay Arora the CEO has informed that Sanjay Dutt will be featured in both the online and offline campaigns. The app stands out in the market, being the only one that enables the consumers to order alcohol with KYC along with practicing safety.
Haywards
This problematic campaign went viral for Haywards 5000 soda. And people immediately called out Sanjay, who was the face of the campaign, for his misogynist comments. And giving a boost to toxic masculinity.
Sanjay Dutt talked about manning up and asking men to not wear clothes of the color pink, shorts and indulging in self-care, like visiting salons. Revolving around the theme of “Mardangiri” sending out the wrong message. The campaign was taken down later.
Rotary watches
In this ad Sanjay talks about the beliefs that the brand holds for him for the campaign “Legacy” with the main focus on the tagline “Rotary watches, be a part of a legacy” that talks about when there are times Sanjay is reminded of the love and affection he gets, humbles him. And cherishes the timeless memories of the heritage that he belongs to. Manyata Dutt, his wife, also appears with him in the T.V. ad.
All Seasons Whiskey Club Soda
The ad starts with a woman talking on the phone spying on Dutt, assuring her that she will get her. Where she steals his bottle of the All Seasons Whiskey and goes off into a club. Sanjay Dutt follows her in later and finds himself in the club, where it’s showtime and people are walking on the ramp walk. He walks smoothly on stage, being the center of attention, and gets his bottle back. The tagline following “I am a man of All Seasons”
This Pepsi ad stars along with Ranbir Kapoor and Jacqueline Fernandes with Sanjay Dutt. The ad has a fantasy game type of setting with Sanjay Dutt playing the role of the king, sitting on a throne with Fernandes being his queen.
With Ranbir Kapoor coming into view to steal his bottle of Pepsi, that he does, dodging several tasks and by the end as well as his queen. The ad campaign is “The game of Pepsi Ranbir Kapoor vs Sanjay Dutt”
FAQ
What is the net worth of Sanjay Dutt?
The net worth of Sanjay Dutt is $30 million as of 2020.
What is the age of Sanjay Dutt?
Sanjay Dutt was born on July 1959 and is 62 years old.
Pratyusha Srivastava
