Actors are the people who belong to some sets of the most famous people on this planet earth. They are the people who are probably the topmost entertainers in the world. They appear in movies and TV shows and are seen by the masses to entertain themselves. Theatres and all the mass production of movies take place in the world as a serious job and it has a lot of potential to drive profits.
In eight out of ten events, these actors act as an influencing personality in creating trends of sorts. Their influence is not just limited to the movies they do and the TV shows that they appear in, but it is more than that. If a movie star is famous and popular, brands throw money to have them in their advertisement. This is due to the power of influence that actors and influencers have in their hands.
There is a famous dialogue that says “With great power, comes great responsibility”, which is completely true. People who have immense influencing powers at their disposal, have to act very responsibly. Actors in this case have to be very careful, because of the kind of influencing power they have, whatever they say, most fans will follow.
A classic example is of actors promoting products that do not follow the ideology that they endorse. A piece of recent news which covered the same event was the Vimal Advertisement. The advertisement created controversy and held some really big names in the industry by necks. This article talks about that advertisement and how the advertisement hurt the sentiments of fans of Akshay Kumar all over India. Read on to know the story that sparked the Vimal ad controversy.
The controversy arose when Akshay Kumar joined hands with Vimal (The brand) to enter into an advertisement for the product that they sell. Akshay Kumar is a very famous advocate of healthy living and this advertisement for Cardamom (Paan masala) is the opposite of his ideology.
This sparked the fans of Akshay Kumar and general people to rant about the actor. Ajay Devgan and Shah rukh khan were also seen in the promo for the advertisement.
Vimal Advertisement
Vimal is a brand that sells Cardamom products. Paan masala is one of their top-selling products and they advertise the same product with many actors. Actors who have high influencing power and have a lot of fan following to their credit. Vimal’s brand ambassador for the most of time has been Ajay Devgan and he is the most recurring face in Vimal’s advertising.
The advertisements of Vimal are very unique and can be separated from the rest in an easy manner. Vimal has also made its own signature move, the Zuban Kesari salute is a constant companion in its advertisement. We see Ajay Devgan salute the Zuban Kesari’s move to foreign lands to promote the paan masala.
In the recent past, Shah Rukh Khan has also been seen in advertisements promoting the product of paan masala. The king khan of Bollywood is said to have a huge fan following and Vimal plans to capitalise on it by offering the role to SRK. Except for some trolls here and there, these advertisements were never a problem until Akshay Kumar stepped in. Let us see why people are outraged by such a little thing.
Akshay Kumar Vimal Controversy
Akshay Kumar is the name that tops the list of healthiest actors in Bollywood and all of India. Even in his fifties, this actor is super active and fit. Not only does he follow a fit routine, but he also encourages and motivates all of India to follow a good healthy routine. He is the brand ambassador of the Fit India mission and an inspiration for many.
The controversy began when he starred in a Vimal Advertisement. Soon after the advertisement started to air, people were agitated by the act of Akshay starring in an advertisement for a tobacco product.
Fans shared old videos of Akshay taking a public pledge of not endorsing tobacco products in future for any amount of money. Fans and others ranted that Akshay Kumar is a hypocrite and does not follow what he preaches. This controversy was a serious hit on the persona of one of the top paid actors in Bollywood.
Akshay Kumar Fans Reactions to Vimal Ad
As Akshay joined Ajay Devgan and Shah Rukh Khan for the advertisement of Vimal’s cardamom products, it started a controversy almost instantly. It is a brand that also sells tobacco products.
As opposed to most reactions to major events in India, this controversy did not split people into two opinions. Most people were against Akshay Kumar endorsing a product of tobacco. There were thousands and thousands of tweets against Akshay, people even made memes of the irony of the events. Not only on Twitter but on Instagram also saw memes and rants of people who were shocked at the hypocrisy of Akshay as an influencing personality.
Akshay Kumar Fans Reaction
For such a big actor like Akshay, this move was not a thoughtful move at all and could take a toll on his credibility and trust in the public. There were tweets that called out Akshay for being such a hypocrite. People called that Akshay just used fitness as a PR device and nothing else.
The co-founder of Monk Entertainment, Viraj Seth twitter “Everyone has a price” in relation to this matter.
Everyone has a price, bro. It can vary. But everyone has a number.
People slammed Akshay for endorsing harmful products and they also took a jab at his healthy routine cover that he uses for PR. In a country like India where actors are more famous than most politicians and have a huge fan base, this act was no less than ugly. But actors are human too, they are often covered with greed and can’t see what the future repercussions will be.
Akshay Kumar’s Apology to Its Fans for the Vimal Ad
The advertisement made a lot of stir among fans and others, people ended up ranting about Akshay Kumar and his career. Not to mention that This was a big blow to the credibility of the actor and how people perceive the actor and his words.
Owing to this, Akshay Kumar responded with a heartfelt letter to his fans and followers. He was apologising in the note that he shared and said that he will use the proceeds from the advertisement for a noble cause.
He explicitly apologised for the association with the brand that promoted tobacco products and mentioned that he will use all the endorsement fees towards a noble and worthy cause.
Many actors supported his reply in the comments and shares. On the other hand, fans and followers were really agitated. Many said that the actor should not have done that in the first place. Others admitted that humans are greedy mostly and actors are no exceptions when greed takes over.
@akshaykumar 👍 you made the right choice, whatever the reason !
Ajay Devgan commented “It is a personal choice. When you do something, you also see how harmful it would be. Some things are harmful, some are not. I would say it without naming it because I don’t want to promote it; I was doing elaichi. What I feel is more than advertisements, if certain things are so wrong, then they should not be sold.”
Filmmaker Vinod Kapri, commented on Akshay’s post, “Sorry is just one word. But people need a lot of courage to say that.”
As we mentioned earlier, actors are really a special category of people who get a lot of attention. Thus, the result of all that attention is a lot of influencing powers. They have to use that influencing power very wisely and thoughtfully, otherwise, they will communicate some unintended ideas.
Not only does this make them the butt of the joke but also demotivates people to believe in goodness. Earlier this week, in a new ad by Vimal, Shah Rukh and Ajay Devgan were seen welcoming Akshay to the ‘Vimal universe’. Vimal universe, because these advertisements are continuous and unbroken.
All three actors performed the Vimal salute and promoted the product by Vimal. The ad brought an outrage almost instantly on social media after getting aired. People slammed Akshay for endorsing harmful products and disregarded the fitness and health cover that he usually wears.
The controversy became so big in just a few days that Akshay had to reply to his fans. He came up and shared a note of apology with his fans and following. He said that he is deeply affected by the act that he has done and the sentiments that he has hurt.
Furthermore, he mentioned that he will be donating all the proceeds of the endorsement to a charitable and worthy cause, without utilising the fund for himself. He asked his fans to forgive him for this mistake and continue to support him the old way.
Many actors supported it but many fans said that he shouldn’t have done this in the first place. Acts like these, make people think that actors are all liars who just wear a cover of good habits. These acts make people believe that “Everyone has a price” and whatnot. Someone has said rightly that, Absolute power corrupts. Those people in power often do not have the people’s best interests in mind. Power puts the morality of a person to the test and most of the time, people fail.
FAQs
Is Akshay Kumar in Vimal pan masala?
After the huge backlash from his fans, Akshay Kumar stepped down as the brand ambassador of Vimal Pan Masala.
Who is the brand ambassador of Vimal?
Ajay Devgan, Sharukh Khan, and Akshay Kumar were the brand ambassadors of Vimal. But Akshay Kumar has stepped down as the brand ambassador of Vimal Pan Masala.
Brand ambassadors are an integral component of the formula that businesses and organisations use to develop a strong brand identity and reach out to customers on a regular basis. This strategy humanises branding and develops a connection with customers that other strategies, such as slogans or product placement, cannot.
Brand ambassadors are the public face of the company, and they are in charge of building and maintaining their own image in line with the company’s values and principles. Many brand ambassadors are expected to be active on many social media channels, write or blog about the brand or product, and attend product launches or other events to represent the business.
Bhuvneshwar Kumar is a prominent member of India’s current cricket team. He has guided India to numerous victories on his own. Despite his talent and popularity in the sport, Bhuvneshwar Kumar has yet to sign any brand endorsement deals.
What is commendable, however, is that Bhuvneshwar Kumar is still one of India’s highest-paid cricketers despite not appearing in many flashy advertisements or endorsements. According to Forbes Magazine, Bhuvneshwar Kumar is number 52 on the list of India’s 100 wealthiest people.
Asics has appointed Indian cricketer Bhuvneshwar Kumar as a brand ambassador for the country. Asics hopes that by partnering with the pace bowler, it would be able to reach out to more Indians and promote its global ‘I Move Me’ campaign.
Rajat Khurana, Managing Director of Asics India, said in a statement on the brand association.”We are incredibly thrilled to welcome on board the leading cricketer of our Indian cricket team as the brand ambassador for Asics India, his dedication to fitness on and off the field, which has contributed to Team India’s success, is admirable; they exemplify the brand’s core value.”
Bhuvneshwar remarked “I am really excited about representing one of the world’s best brands. Shoes are an essential aspect of our lives as athletes and fast bowlers. Given its best-in-class technology, Asics is one company that I absolutely trust and believe in.”
Playerzpot
Bhuvneshwar Kumar Playerzpot Endorsement
Cricketer Bhuvneshwar Kumar has been named a brand ambassador for Playerzpot, a fantasy sports gaming website. The cricketer will appear in the brand’s upcoming advertisements and will promote Playerzpot through engagement activities as part of the relationship.
“We are thrilled to welcome the two cricketing greats, Bhuvneshwar Kumar, to the Playerzpot family. It’s the start of a new era for the company, and we intend to expand rapidly in the Fantasy Gaming space. Cricket is a sport that piques the interest of Indians in general.” said Yogesh Doiphode, creator of Playerzpot
Nutramantra
This Ayurvedic skin and hair care brand debuted an ad commercial with Bhuvneshwar Kumar in the second part of 2018. Bhuvi’s face can also be seen on all of the brand’s male-oriented items.
FAQs
What is the net worth of Bhuvneshwar Kumar?
The net worth of Bhuvneshwar Kumar is Rs 65 Crore.
Who is the wife of Bhuvneshwar Kumar?
Nupur Nagar, an engineer is the wife of Bhuvneshwar Kumar.
What is the age of Bhuvneshwar Kumar?
Bhuvneshwar Kumar was born on 5 February 1990 and is 32 years old.
Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.
One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.
Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.
Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.
Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.
Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.
The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.
She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.
Nykaa
Katrina Kaif Endorsed brand – Nykaa
Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.
Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.
The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.
Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.
Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”
Kalyan Jewelers
Katrina Kaif Endorsed brand – Kalyan Jewellers
Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc. Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.
Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.
Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’
Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.
Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.
Katrina Kaif Endorsed brand – Lenskart
Titan Watches
Katrina Kaif Endorsed brand – Titan Raga
Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.
The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.
The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.
Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.
This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.
The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.
Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”
Reebok
Katrina Kaif Endorsed brand – Reebok
Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.
The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.
Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”
Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.
Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.
Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”
Metro Shoes
Katrina Kaif Endorsed brand – Metro Shoes
Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.
Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.
Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”
Lux
Katrina Kaif Endorsed brand – Lux
Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.
Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”
Katrina Kaif Endorsed brand – Lux
Educate Girls
Katrina Kaif Endorsed brand – Educate Girls
Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.
Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.
Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”
FBB
Katrina Kaif Endorsed brand – FBB
FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.
Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.
Splash
Katrina Kaif Endorsed brand – Splash
Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.
The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.
Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”
Conclusion
Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.
According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.
Frequently Asked Questions
Who is Katrina Kaif?
Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.
What are the brands endorsed by Katrina Kaif?
Some of the top brands endorsed by Katrina Kaif are:
Kay Beauty
Nykaa
Xiaomi India
Kalyan Jewelers
Lenskart
Titan Watches
Tropicana Slice
Reebok
Berger Paints
Metro Shoes
Lux
Educate Girls
FBB
Splash
How much does Katrina Kaif charge for brand endorsement?
Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.
What is the net worth of Katrina Kaif?
The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.
Does Katrina Kaif invest in startups?
Katrina kaif has invested in startups:
Nykaa
Kay Beauty
Is Katrina Kaif a brand ambassador?
Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:
Brand endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. And celebrities are paid insanely by the most prominent brands. The bigger the star, the more it earns through brands. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics.
There are tons of brands that pay huge amounts to their brand ambassadors. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. In this article, we have discussed the highest-paid celebrity endorsement deals. Let’s get started!
Brand: Foreman Grills Endorsement Deal: $137.5 Million
George Foreman | Celebrity Endorsements
After the contract of Michael Jordan with Nike, George Foreman’s contract with the Foreman Grills is considered the best of all time, reported by CNBC. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru.
Foreman Grills was formerly known as Salton Electric Grills, but not very famous. As the boxing legend George Foreman’s name got connected with the company, the brand experienced massive growth.
David Beckham
Brand: Adidas Endorsement Deal: $160 million
David Beckham | Celebrity Endorsement
David Beckham is a well-known soccer legend, married to Posh Spice. David Beckham signed a lifetime endorsement contract with Adidas worth $160 million in 2003. Although he is retired, his brand is enough for him to earn a wealthy sum.
Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury’s, and Samsung.
Sofia Vergara
Brand: Assorted Brands Endorsement Deal: $ 94.5 million
Sofia Vergara | Celebrity Endorsement
Sofia Vergara is counted among the highest-paid television actresses who starred in the “Modern Family” show. Sofia has a vibrant style of endorsing brands which makes her a top pick for many prominent brands. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. This was around $94.5 million.
50 Cents
Brand: Vitaminwater Endorsement Deal: $100 million
50 Cents | Celebrity endorsement
50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin Water. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures.
Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J’adore perfume.
Beyoncé
Brand: Pepsi Endorsement Deal: $50 million
Beyoncé | Celebrity endorsement
The fame of Beyoncé, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. Beyonce signed a multi-year contract with Pepsi worth $50 million. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. And the compassion towards Beyoncé by her fans made her the best suitor by Pepsi.
DJ Tiesto
Brand: 7UP Endorsement Deal: $30 million
DJ Tiesto | Celebrity endorsement
In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company’s signature drink, reported by Billboard.
7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival.
Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola.
In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. With the popularity of Taylor Swift, she acts as the best ambassador for several brands.
Brand: Emirates Airlines Endorsement Deal: $5 million
Jennifer Aniston | Celebrity endorsement
Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. Jennifer Aniston signed a deal worth $5 million for this endorsement.
Michelle Wie
Brand: Nike Endorsement Deal: $4-5 million
Michelle Wie | Celebrity endorsement
Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Later at age 13, she became the youngest player ever to cut for the LPGA Tour.
With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike.
The most fascinating lives are of Celebrities whether it’s acting, music, or sports. And when they are on the top, there’s no limit of millions in their bank account. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse.
The highest-paid celebrities make millions just through brand endorsements. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Some of these do not make any from the movies or shows but only through brand endorsements. And social media has boosted this to the next level of fame.
Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. And that’s what keeps these celebrities in millions.
FAQs
Who is the Highest-Paid celebrity?
Kylie Jenner is the highest-paid celebrity who earned around $590 million.
Who was the highest-paid celebrity on Instagram?
Dwayne ‘The Rock’ Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post.
Who has most brand endorsement deals in India?
Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands.
Who are the most famous brand ambassadors?
Most famous brand ambassadors highly paid for endorsement deals are:
Also known by his initials MJ, Michael Jordan’s biography on the official National Basketball Association (NBA) website states: “By acclamation, Michael Jordan is the greatest basketball player of all time.” The American former professional basketball player and businessman were vital in popularizing the NBA around the world during the 1980s and 1990s. Michael Jordan has played 15 NBA seasons and won 6 championships with the Chicago Bulls.
Eventually, he became a Cultural Icon. It wouldn’t be wrong to assume that the name Michael Jordan is a brand in itself. For such a popular personality and a great basketball player, brands couldn’t turn a blind eye to partner with Michael Jordan for marketing and endorsements.
Michael Jordan became one of the most marketed sports figures in history for endorsing brands which made the brands themselves big and Jordan himself popular and wealthy:
In 1984, Nike was a struggling company when they signed a deal with a 21-year-old NBA rookie. Michael Jordan signed a US$500,000 five-year contract with the company with an upfront commitment of US$250,000 and gave him his own signature brand – Air Jordan, which was more than any other NBA deal at that time.
Michael Jordan with Nike Air Jordan I
Nike Air Jordan I, the popular Black and Red shoe, was the one that started a revolution. After Air Jordan was released at a retail of US$60, it made US$126 Million in the first year alone, shattering the prediction of US$3 Million in four years. According to Forbes, it was estimated that the Nike Air Jordan brand was worth US$3 Billion and MJ’s current lifetime deal with Nike was US$1.3 Billion at the end of 2019.
Gatorade
Michael Jordan repped with Coca-Cola through several commercials in the 1980s. After the deal was up, Coca-Cola refused to give Jordan the deal he was seeking: a 10-year, seven-figure deal. Gatorade, owned by Quaker Oats at the time, pounced on the opportunity and gave Jordan the same deal which paid him US$13.5 Million over a 10-year deal to be Gatorade’s only endorser in 1991.
Michael Jordan has had a good relationship with the company. Since 1991, he has appeared in over 20 commercials for Gatorade, including the famous “Be Like Mike” commercials in which children sing a song wishing to be like Jordan. Almost over three decades later, those commercials still remain popular.
Chevrolet
Soon after he received a signing bonus of US$10 Million from the Chicago Bulls, Michael Jordan reportedly bought seven cars for his family and himself, at once! He was a big enthusiast of cars.
Chevrolet was Jordan’s first-ever endorsement deal for a sum of US$200,000 during his rookie year in 1984, well before he became an international phenomenon.
McDonald’s
The McJordan Burger was a limited edition McDonald’s Burger which was released in 1992 and Michael Jordan himself appeared in the commercials too. MJ became the first celebrity in history to have a meal named after him.
One of the most famous McDonald’s commercials was, featuring Michael Jordan and Larry Bird where they competed in a game of HORSE for the prize of Big MAC and some fries, in 1993.
Ball Park Franks
Michael Jordan’s endorsement endeavours stamped into the food industry with Ball Park Franks signing Jordan for a US$2 Million deal in 1990. Jordan appeared on the posters wearing a red basketball jersey and holding a hotdog in his hand. The famous poster at that time was Jordan in a slam dunk jump position with the hot dog in his hand, instead of the basketball.
Rayovac, a privately held battery manufacturer which was the third-largest US battery company at that time, signed Michael Jordan for a long term endorsement contract, in 1995. Although the terms were not disclosed, the deal was estimated at US$10 Million over 10 years.
According to the deal, Michael Jordan was a spokesman for Rayovac Power Station chargers and Renewal Reusable Alkaline Batteries.
Wheaties
Michael Jordan became the 7th celebrity athlete to grace the cover of one of the famous boxes when he signed up with the Breakfast Cereal brand for US$2 Million in 1988. Wheaties was a popular brand and as an athlete, you know you have made it when you have appeared on the cover of a Wheaties box.
On Wheaties’ website, they say no other athlete has appeared more on the cover of their boxes than Michael Jordan – a whopping 18 times which is a record standing till today. On eBay, some of MJ’s vintage Sports Cereal Boxes are still up for sale.
Hanes
Michael Jordan signed with Hanes way back in 1989 and continues to be the underwear company’s brand endorser to this day. In 2019, the relationship marked 30 years and it was celebrated with MJ handing out 30th Anniversary Michael Jordan trading cards featuring his ads in packages of underwear. Over 800,000 bonus packs of promotional trading cards of Hanes men’s underwear were included.
Michael Jordan Hanes Trading Cards
According to Hanes, There were 170 different Fleer trading cards produced by the Upper Deck Company for the promotion. Each pack contained five cards. Ten of the packs contained a card autographed by Jordan.
Upper Deck
Trading Card and Collectibles company, Upper Deck, signed Jordan for endorsement in 1992. Micheal Jordan’s rise was always greatly beneficial for Upper Deck, and they have pretty much been with MJ at the beginning of his career.
Upon Jordan’s two retirements, Upper Deck continued to create unique and amazing autographed cards and memorabilia in his honour, which often went for a ridiculous amount of money online.
Signed Jerseys (US$2,500), Basketballs (US$2,000) and Photographs (US$850 and up) – these were included in The Michael Jordan Collection for Upper Deck. Many unsigned photographs and prints for US$250 were the cheapest items whereas the costliest item was an autographed Fleer Rookie Car for US$30,000.
David Falk – The Super Agent Behind Michael Jordan’s Staggering Endorsement Deals
Falk’s ability to generate lucrative endorsement deals was pivotal in generating wealth and popularity for Michael Jordan, which in turn landed Falk with numerous other clients throughout the years. According to Forbes, the net worth of ‘His Airness’ as of 2021 is a massive US$2.62 Billion in inflation-adjusted earnings, making him the highest-paid athlete in the world.
There are no two opinions about Michael Jordan being the greatest basketball player of all time and the history of his endorsement deals due to his rise in sports made the name Michael Jordan, a brand in itself.
FAQs
What is the net worth of Michael Jordan?
The net worth of Michael Jordan is $1.6 billion as of 2022.
Who is the wife of Michael Jordan?
Yvette Prieto, an American model is the wife of Michael Jordan.
How old is Michael Jordan?
Michael Jordan was born on 17 February 1963 and is 59 years old.
Why Michael Jordan is famous?
Michael Jordan is known as one of the best basketball players in the world. He is known for winning six National Basketball Association (NBA) championships for the Chicago bulls and has also won NBA’s Most Valuable Player (MVP) five times
A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In today’s marketing landscape many brands prefer to have younger celebrities as the image of their brands, but the one celebrity who is an exception to this trend is none other than Amitabh Bachchan. The 79-year-old veteran actor has still remained to be in demand and relevant in the endorsement world.
Amitabh Bachchan is known for his elegance, trustworthiness, statesmanship, maturity, and mass appeal. The superstar has proved time and again that age is no bar, be it in the film industry or the marketing business, as he is still one of the top actors who are sought after by brands from all over the country and beyond for endorsements.
Amitabh Bachchan, who was born Inquilaab Srivastava, is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician. The actor is regarded to be one of the most influential actors in the history of Indian cinema and is also ranked ninth on the list of the most powerful people of India in 2019, according to India Today.
During the 70s and 80s, the actor was termed as the one-man industry by the French Director, Francois Truffaut because of his domination in the Indian film industry. The actor is known for his work in countless Bollywood movies like Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, and more. Besides, the actor is also the host of a popular reality show known as Kaun Banega Crorepati.
Amitabh Bachchan has won several awards such as Filmfare, National Film Awards, the Dadasaheb Phalke Award and has also been honored by the Indian government with Padma Shri, Padma Bhushan, and Padma Vibhushan for his contribution to the arts.
The actor is also honored with the Legion of Honour by the Government of France as the highest civilian honor for his exceptional career in the world of cinema. Amitabh Bachchan is known to charge over Rs 5 to 8 crore for an ad commercial. The actor’s brand value is $41.2 million (2018), while the net value of the actor is $400 million (2021).
So far, the actor has endorsed brands like Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr. Fixit, Cadbury, Pepsi,Times of India, Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, upGrad, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq and other government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, etc.
Along with endorsing a list of brands, Amitabh Bachchan has also been a crypto-enthusiast and has developed into quite a crypto-king of late. Cryptocurrency might be sounding like one of the investments that are not quite clear to many Indians but at the same time, the decentralized digital currency and the investments in the same, is rewarding a whole lot of celebrities, including popular Indian personalities. Amitabh Bachchan is one such renowned Indian celebrity that has been rewarded for his crypto investment where he had invested Rs 1.6 crore, which ballooned to become Rs 112 crores just within a year.
It was in 2015 that Amitabh and his son, Abhishek Bachchan invested around Rs 1.6 crore ($250,000) in Meridian Tech Pte, a Singapore-based, Venkata Srinivas Meenavalli-founded company, and within 2 and half years of the investment, they collected returns close to Rs 112 crores ($17.5 mn) in value.
Nevertheless, here’s a list of all the prominent brands that Amitabh Bachchan has endorsed to date:
Let’s look at the list of brands endorsed by Amitabh Bachchan:
upGrad
upGrad is the newest brand to be endorsed by the Big B. The Mumbai-based education technology company has roped in Amitabh Bachchan as its brand ambassador on February 28, 2022, and releases its first advertisement campaign on March 23, 2022, which is spreading via #upGradAbroad and #ABchaleABROAD.
upGrad Abroad is the new initiative designed by the popular edtech company, which is promoted by Amitabh Bachchan. Featuring Amitabh, upGrad, through this ad, promotes its initiative to help the Indian students start in India and study abroad, with a degree from the reputed universities outside of the country without wasting their money of staying abroad and studying.
Maaza
The world’s largest brand of tropical fruit drinks, Maaza was founded in 1976 and is owned by The Coca-Cola Company. The fruit drink brand, popular for its selection of mango, orange, and pineapple drinks, has brought together Amitabh Bachchan and Pooja Hegde in its latest campaign titled ‘Dildaar Bana De’ in February 2022. This TVC is directed by the celebrated Bollywood filmmaker Shoojit Sircar.
Maaza rolled out its new variant “Aam Panna”, which again grouped Amitabh Bachchan and Pooja Hegde together ahead of the summer season 2022.
MediBuddy
Founded in 2000, MediBuddy is a digital healthcare platform that helps the users book free consultations, checkups, lab tests and follow up the same without any hassles.
The Bengaluru-based healthcare company roped in Amitabh Bachchan as its brand ambassador on February 8, 2022, who has collaborated with MediBuddy in their recent advertisement to promote MediBuddy Gold, a healthcare subscription package that works for the whole family. The Amitabh Bachchan featured MediBuddy advertisement that came out on March 10, 2022, explores the benefits of MediBuddy Gold subscription, which enables the families of the users to receive free unlimited medical consultations from experienced doctors that can be availed 24×7.
Muthoot Finance
Muthoot Finance is one of the most reliable Indian financial corporation and the largest gold loan NBFC in India. Founded in 1939 by Mathai George Muthoot in Kerala, Muthoot offers a range of services including money transfers, foreign exchange and wealth management services, travel and tourism services and more.
Amitabh Bachchan is the face of Muthoot as well, which launched its newest marketing campaign on February 4, 2022. The advertisement focuses on the belief and trust in the brand that everyone should maintain.
Amway
Amitabh Bachchan was roped by the popular direct selling company, Amway, as a brand ambassador, on October 27, 2021. The US-based company that manufactures a wide range of consumer goods, has collaborated with the Big B of the Bollywood industry to ensure that the veteran actor endorses the the brand and promotes the Nutrilite range of the Amway products along with guiding the youth, empowering the women and others with the help of their entrepreneurship schemes.
FirstCry
FirstCry is an Indian e-commerce store that was launched in 2010, the company is known for its huge variety of baby products. By 2020, the company had opened over 380 offline stores across the country out of which 350 were franchise stores making it Asia’s largest online shopping store for kids and baby products.
Amitabh Bachchan was signed as the brand ambassador of the company in 2015, after the birth of his granddaughter. In the commercial, the actor is seen to be in confusion while shopping for clothes for an infant as their unlimited options. After the ad, the company witnessed a massive increase in sales as the ad resonated with the people and passively offered them a chance to connect with Big B.
While talking about making Amitabh Bachchan its brand ambassador, Supam Maheshwari, CEO, and founder, Firstcry mentioned that the company needed to create maximum impact with the campaign. Amitabh Bachchan brings in credibility to the brand as he has a mass India appeal and he is also a caring grandfather.
Maggi
Amitabh Bachchan in a maggi commercial
Maggi is an international brand that originated in Switzerland in the 19th century, however, the company was acquired by Nestle in 1947. Maggi is known for its seasonings, instant soups, and instant noodles that are popular in countries like India, Pakistan, Nepal, Singapore, Malaysia, Australia, New Zealand, and Bangladesh.
Amitabh was the brand ambassador of Maggi but the actor stopped supporting the brand after a controversy with Maggi. The actor, however, has also been featured in many Maggi commercials before ending their deal, where the actor is seen introducing the brand to cater to the old generation audience and make them eat Maggi.
The actor can be seen pitching the idea of happiness while eating the “2 minute waali Meri Maggi”. The campaign with Amitabh Bachchan was very successful, and Maggi made large profits out of it no doubt.
Cadbury Dairy Milk
Cadbury Dairy milk is a popular brand of milk chocolate that is manufactured by the conglomerate Cadbury. The brand was first introduced in 1905 in the United Kingdom and now has a huge portfolio of products under it. However, every product in this brand is made mainly with milk chocolate.
The Cadbury Milk chocolate became the bestselling chocolate bar in the UK in 2014 and is also currently available in countries like India, Kazakhstan, China, Srilanka, and Pakistan. Big B became the company brand ambassador in 2004 and since then has appeared in many of its commercials.
The actor is also responsible for making the tagline “Kuch Meetha Hojaye” popular, emphasizing the celebration of the smaller things in life with something sweet like the Cadbury Milk Chocolate. In an interview, Bharat Puri the managing director of Cadbury said that they have chosen Amitabh Bachchan because he has a universal appeal that extends to everyone from 6 to sixty years old.
Kalyan Jewellers is one of the most popular Indian jewelry showrooms chains. The company currently is present in overall metro cities of India and even in West Asia and has over 8000 employees. Amitabh Bachchan and Jaya Bachchan became the company’s global ambassadors in 2012.
Thanks to his efforts Kalyan Jewellers has now become India’s single largest self-owned jewelry chain. The group currently holds a strong presence especially in South India, with 35 stores across four southern states. The ad commercial of Kalyan jewelers features Amitabh Bachchan with his daughter Shweta Nanda.
This ad beautifully portrays the charm that jewelryadds to every occasion. The scene features Amitabh Bachchan buying jewelry for his daughter and his wife which evokes a very relatable emotion in the audience.
Parker Pens
The Luxor Writing Instruments company brought out the Parker range of pens, which are marked by their elegance and sophistication. These Parker pens were initially endorsed by Amitabh Bachchan between 2001 – 2008, and after a gap of 2 years, the Bolywood superstar had again resumed his collaboration with a 2 year-long contract on June 15, 2011.
Emami
Emami Limited is a leading personal and healthcare products conglomerate that has its headquarters based in Kolkata. The company is a growing global presence and a huge portfolio of well-known products like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho plus Balm, and Fast Relief.
It has over 250 products made with ayurvedic formulas which are available in more than 50 countries like the UK, Poland, Russia, Ukraine, Belaris, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia, and Bangladesh. The company has had other Bollywood actors as its brand ambassadors like Juhi Chawla, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Salman Khan.
Emami made Amitabh Bachan the brand ambassador for its Boroplus brand which is a natural antiseptic cosmetic brand originating from Russia. The actor has been featured in many television advertisements in the ad campaign of Boroplus. It is because of these ads that the brand has become successful and positioned itself in the audiences’ minds.
The actor is currently the brand ambassador of Gujarat Tourism and is featured in many commercials of the ad campaign. The “Khushboo Gujarat Ki” taglined campaign by celebrity Amitabh Bachchan became so popular that it increased tourism in Gujarat by 14% per annum which is twice that of the national growth rate.
This campaign has won several awards and has increased the benchmark of tourism ads by making Amitabh Bachchan its face. Big B became part of the initiative by the Gujarat Government to promote its Tourism.
In the advertisement“Khushboo Gujarat Ki”Amitabh Bachchan can be seen in tourist spots like Bhuj, Dhola Veera, Mandvi and Rann of Kutch while exploring the culture of Gujarat and urging people totravel to Gujarat.
Lux
Lux Industries, a notable innerwear manufacturing company of India, is one of market leaders of the Indian segment of innerwear. Founded in 1957, and boasting of a complete range of innerwear for men, women and children, Lux is a famous name still in its niche.
The popular inner garments company had roped in the veteran actor as the brand ambassador of Lux Venus and Lux Cott’s wool in August 2017. Amitabh came out with the advertisement of Lux Inferno last in October 2019 after featuring in multiple ads for the company. Kartik Aaryan was another actor who was seen alongside Bachchan in the same ad.
Justdial Limited is a company that provides local search for different services in India over the phone, website, and mobile apps. Justdial has its headquarters based in Mumbai, Maharashtra but also has offices in cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata, and Pune. In 2020, Justdial has more than 10,984 employees.
Amitabh became the brand ambassador after investing an undisclosed amount in the company. This investment was later confirmed as Rs 6.27 lakhs in 2013 when he bought 62,794 shares of JustDial, which gave him returns close to Rs 7 crore, a whopping 10190% returns. Amitabh has helped increase the popularity of Justdial by featuring in their ad commercials. The actor can be seen portraying how the Just dial app is better than its competitors, its features and it is a one-stop-shop for all their customer’s needs.
Dabur Chyawanprash
Dabur took over the 2,500-year-old Ayurveda formula with its brand purpose and created the country’s first-ever branded Chayanprash in 1949. The company claims that two spoons daily of Dabur Chyawanprash support immunity and are beneficial for overall health and well-being.
The company has made many iconic ads with Amitabh Bachchan as its brand ambassador and continues to aim in boosting the country’s immunity, especially in the times of the Covid pandemic. In the 2000s, the company witnessed a sudden dip in sales that is when the actor was roped in to be the face of the brand and drive its growth.
The company put out its largest ad campaign with Rs 10 crore featuring Big B, which showed him being strong after eating Chyawanprash and which provides immunity to all kinds of disease. Amitabh Bachchan made it a household name by changing the perception of the product.
ICICI Prudential Life Insurance Company Limited is a popular life insurance company in the country. It was originally established after the joint venture between ICICI Bank and Prudential plc.
The company is headquartered in Mumbai, Maharashtra, and offers services life insurance and asset management business. The company signed Amitabh Bachchan as its brand ambassador and was paid Rs 10 crore as endorsement fees to be featured in its commercials.
In an interview, the actor commented on his association with the company by saying that, he was happy to associate with ICICI Prudential Life as he sees life insurance as a product that offers a feeling of reassurance to people, for all of them who opt for it. He also added that ICICI Prudential Life has been able to make a mark in the industry and is a trusted life insurance brand.
Polio Vaccine
Amitabh Bachchan is the face of the Polio campaign in the country, the aim of the campaign is to spread more awareness about the easy availability of the polio vaccine. The actor’s partnership with UNICEF has successfully persuaded many parents to get their children vaccinated especially in rural areas.
The tagline of the campaign “Do Boond Zindagi Ki” talks about the importance of the two drops of the polio vaccine. This award-winning campaign ad was featured on Television and radio emphasizing the seriousness of the issue.
The actor also took part in many public appearances and field visits to remote areas of the country to create awareness about polio prevention. Amitabh Bachchan plays the main role in why the campaign was successful as the actor has a huge popularity, credibility, and mass appeal not only as a celebrity but also as a humanitarian.
Navratna Oil
The popular Emami Oil product, Navratna oil, which is well-known for its cooling benefits and the relief that it provides people from headaches and body aches is an Ayurvedic product and has seen Amitabh Bachchan time and again as its endorser. The Big B has featured in multiple advertisements created for the promotion of the same and in the latest of the advertisements he has also sung the iconic Pyaasa song “Sir jo tera chakraye” performing as #RaahatRaja.
Along with the advertisements and investments, Amitabh Bachchan also usually remains busy on his work front. Runway 34, Brahmastra, Jhund, Goodbye, and The Intern are some of the movies that Bachchan is currently working on, as of reports dated January 31, 2022.
Dr Fixit
Hailed as a leading waterproofing expert, Dr Fixit from the popular adhesive brand, Pidlite, brings right waterproofing solutions for the users to make their homes leak-free with the best waterproofing services in India.
Dr Fixit had announced Amitabh Bachchan as its brand ambassador in August 2016. According to the deal, the veteran actor was selected to be the person to spearhead its flagship campaign and act as the face of the brand across multiple engagement platforms. The recent Dr Fixit campaign that came out in December 2020 was the last campaign of the brand that featured Bachchan.
Reid & Taylor
Founded in 1998, by S Kumar’s Nationwide (SKNL), Reid & Taylor was a fabric and suiting brand. As per the last reports, the Reid & Taylor brand’s shares were liquidated in December 2018 after RTIL was dragged to insolvency court.
This popular suiting and fabric manufacturing company had announced Amitabh Bachchan as its brand ambassador in July 2013, after which Bachchan had featured in a number of the Reid & Taylor advertisements.
Mankind
Mankind Pharma is a pharmacy company, which is counted among the top pharmaceutical companies in India. Founded in 1995, Mankind operates 34+ overseas destinations and boasts of 14000+ happy customers.
The popular medicine manufacturer had collaborated with Amitabh Bachchan towards the end of October in the year 2017, announcing the veteran actor as its brand ambassador. The latest Mankind ad has been launched in September 2021 and features Amitabh as well.
Conclusion
When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought-after actors even at his age because of his reliability among the masses, elegance, trustworthiness, statesmanship, mass appeal, and maturity. He is also the one of the highest paid actors to feature in endorsements.
Amitabh Bachchan is the country’s most iconic actor as he has starred in more than 190 movies since the 1970s. The actor is loved, admired, and respected by a massive public following. Big B as most people fondly call him is one the most prominent celebrity in the country, which is why many companies still prefer him to be featured in their advertising campaigns.
FAQs
Who is Amitabh Bachchan?
Amitabh Bachchan is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician.
What is the brand value of Amitabh Bachchan?
The brand value of Amitabh Bachchan is $41.2 million (2018).
What are the main brands endorsed by Amitabh Bachchan?
The main brands endorsed by Amitabh Bachchan are Polio Vaccine, ICICI Prudential Life, Dabur Chyawanprash, Just Dial, Gujarat Tourism, Emami, Kalyan Jeweller, FirstCry, Cadbury Dairy Milk, Maggi.
What are the other brands endorsed by Amitabh Bachchan?
The other brands endorsed by Amitabh Bachchan are Parker Pen, Lux Innerwear, Dr Fixit, Pepsi, Tata Sky, Mankind, Reid & Taylor, Flipkart, TVS Jupiter, Cycle Agarbathi, Tanishq, and other government campaigns like Swacch Bharat Abhiyan, etc.
How much does Amitabh Bachchan charge for a brand endorsement?
Amitabh Bachchan charges over Rs 5 to 8 crore for an ad commercial.
What is the net worth of Amitabh Bachchan?
The net worth of Amitabh Bachchan is $400 million (2021).
In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar.
This is because the actor is known for his persona of being down to earth, disciplined, a true nationalist and a fitness expert. Akshay Kumar is a India-born naturalised Canadian Actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
The bollywood actor has so far appeared in more than 100 movies and has been awarded with several acclaimed awards including Film Fare, National Film Awards and Padma Shri. Akshay Kumar is known for his work in bollywood movies such as Rowdy Rathore, Holiday, Airlift, Rustom, Padman, Kesari and Toilet: Ek Prem Katha. According to the Forbes list of 2019, Akshay ranks as the 4th highest paid actors in the world.
When it comes celebrities endorsing brands Akshay Kumar is one of the top actors as he has supported, endorsed various startups and helped them in getting to a better position throughout his career.
The actor’s brand value amounts to over Rs 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps. Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
Some of the 30 brands endorsed by Akshay Kumar are Fau-G, GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Harpic, Suthol, Dollar, Tata Motors, PC Jewelers, Revital H, Lever Ayush, and Cardekho among others.
Unlike other celebrities who are extremely picky when they are choosing which startup of endorse or fund, but Akshay on the other hand is known to take the plunge and support newcomers without think much. Which is why Akshay recommends other celebrities to get associated with the brand only if they believe in the promoters and the product.
In an interview Akshay Kumar spoke on how actors have routine paid partnerships, but the startup craze has recently opened up new opportunities for the brand as well as the celebrities worldwide. Explaining the reasoning behind endorsing some brands in an interview Akshay says that,
“For me, GOQii is has a larger fitness goal for the entire country. Pagar Book is two young boys trying to put accounts for small business firms on their phone. CarDekho has opened up the car sales market multifold. FAU-G is trying to create a world class gaming experience on your smartphone or tablet. Yes, given the success rates of startups, you’re taking the risk of no value getting created for the brand at all after all, but that’s the challenge. In the end, you’ve at least partnered or helped someone on their way and who dreamed of doing something big.”
FAU-G an abbreviation for Fearless and United Guards, is a Made in India online multiplayer action game developed by nCore Games. nCore Games is headquartered in Bengaluru and developed FAU-G as a tribute to the heroes of the Indian armed forces. FAU-G is known to bring to life the thrill and adrenaline of a life spent guarding India’s borders.
Supporting PM @narendramodi’s AtmaNirbhar movement, proud to present an action game,Fearless And United-Guards FAU-G. Besides entertainment, players will also learn about the sacrifices of our soldiers. 20% of the net revenue generated will be donated to @BharatKeVeer Trust #FAUGpic.twitter.com/Q1HLFB5hPt
Akshay Kumar is not only the brand ambassador, but also a mentor to the development process in the game. The game was first announced by Akhay Kumar through social media accounts in September 2020 as a game that will support PM Narendra Modi’s Atma Nirbhar movement.
The actor also announced that over 20% of the net revenue generated by the game will be donated to the Bharat Ke Veer trust. This game was also speculated for being the Indian alternative for PUBG mobile. This is because the game came out right after PUBG along with 118 Chinese mobile apps were banned in India in September 2020, as a result of the growing border tension between India and China.
GOQii pronounced as Go-key, is an Indian fitness technology company, known for their range of wearable fitness bands with a mobile app and a personalized remote coaching. The company was founded by Vishal Gondal and has its headquartered based in Menlo Park, California with offices in Mumbai and Shenzhen. GOQii had over 19% market share making it the second biggest player in Indian wearable market in 2018.
The smart-tech enabled platform has a long list of popular investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Madhuri Dixit Nene, Ratan Tata and also Akshay Kumar, etc. The company also made Akshay Kumar as its brand ambassador, apart for endorsing the brand Akshay was also a part of several initiatives in their mobile app, in order to promote and widen the presence of GOQii in India.
On his association with GOQii, the actor added that he believes in GOQii’s preventive ecosystem and is proud to be associated with its passionate team.
He also added that health is not a short term goal and can be achieved by adopting a healthy lifestyle. The actor along with the team of coaches, will be working to making 130 crore Indians healthy.
Honda Motor Company Ltd.
Akshay Kumar in Honda advertisements
Honda Motor is a Japanese multinational conglomerate that is known for manufacturing automobiles, motorcycles and other power equipment’s. The Tokyo headquartered company is the world largest motorcycles manufacturer since 1959, producing over 400 million motorcycles by the end of 2019. According to report, Akshay Kumar made a Rs. 50 crore deal with Honda in 2012, making him the brand ambassador for Honda motorcycles.
In 2018, Akshay Kumar was a major part of a national level campaign #HelmetOnLifeOn started by Honda to educate people on road safety. The company campaigned in 13 traffic training parks across India through huge safety events.
Akshay took this message to his fans by saying that, he was happy to be associated with Honda 2 Wheelers India for the #HelmetOnLifeOn campaign. He also told his fans to tell their loved ones to wear a helmet at all times while riding a two-wheeler.
Nirma is one of the most well-known companies of India, with its headquarters based in Ahmedabad, Gujarat. The company manufactures products such as cements, cosmetics, soaps, detergents, salt, soda ash, LAB and injectable.
Nirma currently has over 25000 employees with a turnover of about Rs. 20,500 crore. Nirma is also known for its iconic ads through out the years, in the recent years akshay has also been a part of many of its television advertisements.
PolicyBazaar
Akshay Kumar in the #Aapkisidehai ad
Policybazaar is an Indian insurance and global financial technology company that has its headquarters based in Gurgaon. The company currently provides a digital platform for users to compare financial services from major insurance company.
Talking about the selection of Akshay Kumar as the company’s brand ambassador, Yashish Dahiya who is the cofounder of policy bazaar said that, “Akshay Kumar is self made, speaks directly and also delivers important messages with humor, this makes the actor the perfect fit for our brand.
Like him our brand also stands for transparency, positive societal change, reliability, trust and a genuine connection with the people. This partnership is a natural extension of the values we share with him.”
Tata Motors
Tata motors is one of the oldest and well respected Indian multinational automotive company that has its headquarters based in Mumbai, Maharashtra. The company is one of the main subsidiary of Tata Group which is a massive conglomerate.
Tata INTRA V10 BS6 ki badi gaadi se banao apna kaarobaar bemisaal. Naye INTRA ka vaada hai ki iss se aap ko mile badi taakat, badi performance, bada aaram, badi bachat aur badi kamai. #TataIntraBS6@akshaykumarpic.twitter.com/5nF8LC85S5
The company manufactures cars, trucks, vans, coaches, buses, sports cars, construction equipment including military vehicles. Tata motors made Akshay Kumar as its brand ambassador for its commercial vehicle business unit in 2017 and since then the actor has been actively promoting many of its new commercial vehicles through multi media campaigns and television ads.
Besides that Akshay has also been involved in a variety of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. In an interview, Akshay mentioned that it is an honour to be working with the Tata brand as most of us grew up with the company.
CarDekho
Akshay Kumar in the successful CarDekho advertisement
Car Dekho is an online portal that allows customers to review, compare, buy and sell new and used cars in the country. The portal not only lists vehicles for trade but also provides services like providing the latest information of the automobile industry, images, videos and features of every individual car, recent car launches, prices and other important specifications of the cars.
Car Dekho also sells a huge variety of automobile accessories such as stickers, floor mats, scratch removers, polish, mobile chargers, shampoo, tires, car stereos, and other endless car supplies. The most recent successful TV commercial starring Akshay Kumar highlighted easy ways of selling a used car to CarDekho Gaadi from anywhere, be it from home or office.
The brand ambassador of the company, Akshay Kumar in an interview added that he is delighted to be associated with CarDekho as the company works aggressively in redefining the auto ecosystem and personal mobility space of India.
Akshay Kumar and Twinkle Khanna as the brand ambassadors of PC jeweller
PC Jeweller Limited is one of the top jeweler in India, the company started in 2005 with one showroom in New Delhi and now has over 84 showrooms in over 70 cities across 19 states in India. The company manufactures, exports, wholesale and retail gold and diamond hallmarked and certified jewelry in the country.
In 2012, the jewelry company signed Akshay Kumar and his wife Twinkle Khanna as their brand ambassadors in order to enhance the company’s presence and consumer trust in the market.
In an interview, Akshay Kumar and Twinkle Khanna said that, it was their pleasure to become a part of the PCJ family and are happy to be associated with brand that is known for its jeweler, design and trust.
Conclusion
According to a study conducted in 2019, Akhay Kumar has witnessed a jump of 55.3% making him second only to Virat Kohli whose brand value is Rs 1,600 crore. Akshay has over preferred by more than 30 brands because of factors such as Down to earth persona, humble beginnings, causes, discipline, fitness, movies, nationalistic urges, and maintains a healthy diet.
Akshay Kumar has over 49 million on Instagram, 45.7 million on Facebook and 39.2 million on Twitter and he uses his social media platform to spread the messages on fitness, upcoming movies, lifestyle and endorse brands. This is why Akshay might soon beat Virat Kohli to become the number one celebrity to endorse brands in India.
Frequently Asked Questions
Who is Akshay Kumar?
Akshay Kumar is a popular India-born naturalised Canadian actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
What is the Brand value of Akshay Kumar?
The actor’s brand value amounts to over INR 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps.
What are the brands that are endorsed by Akshay Kumar?
Some of the brands endorsed by Akhay Kumar are:
PC Jewelers
Car Dekho
Tata Motors
PolicyBazaar
Nirma
Honda Motor Company Limited
GOQii
FAU-G
How much does Akshay Kumar charge for brand endorsement?
Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
When we talk about music, it is a thing that seems to connect the universe. There is hardly anyone who doesn’t like music, people seem to feel connected with their favourite pop stars and thus indulge their time in them. There are numbers of people who are inspired by them, thus different brands collab with them to reach the heart of their fans.
The music industry of Hollywood has given some of the biggest superstars to the world. Pop stars are literally ruling the hearts of teenagers and young adults. Amongst all of them, there is one name that has created quite a stir in the industry and that is Cuban-American singer Camila Cabello.
Popularly known as the ‘Havana Girl’, Camila Cabello rose to fame when she debut as one of the members of the popular American girl group ‘Fifth Harmony’. They debuted in the year 2013. Before that, Cabello was one of the contestants of a TV talent show, The X Factor where she got together with other members of her group and formed Fifth Harmony.
Camila Cabello started establishing herself as a solo artist after she left ‘Fifth Harmony’ and since then she has never looked back. Her songs like ‘I Know What You Did Last Summer’, ‘Havana’, ‘Hey Ma’, ‘Senorita’ and others made her one of the top music artists in the world. Not only that, in 2021, Camilla played the lead role in the live adaptation of the musical movie ‘Cinderella’. Some of her popular songs has also reached #1 in Billboard Hot 100.
With her music, she has won a number of American Music Awards, Billboard Awards and many others. The several time Grammy nominee became a sensation with her song ‘Havana’.
In this article, we will talk about the brands that Havana girl, Camila Cabello endorsed. So without any further ado, let’s get started.
Branding is the process of connecting good strategy with good creativity. -Marty Neumeier
Skechers is an American footwear company that was founded in the year 1992 by Robert Greenberg. It provides over 3000 styles and designs of footwear for women, men and children. The headquarters is situated in California, United States of America. It is the third-largest athletic shoe brand in the United States and provides high-quality shoes to consumers.
Skechers roped in Camila Cabello in 2017 as their brand ambassador and since then she has been a part of their various campaign. They signed her for their worldwide women’s collection after her debut solo album was released. Skechers’s collaboration with the Cuban-American singer for their D’Lites category shoes is one of the biggest Skechers collaborations.
Guess is an American clothing brand formed by the Marciano brothers in 1981. Popularly known for its jeans and denim clothing. Guess was one of the first companies to create designer jeans. The brand is all about promoting a young, adventurous and sexy lifestyle. Guess provides a trendy collection of clothes including jeans and dresses and accessories, handbags for men and women.
Guess made Camila Cabello its face in 2017 and she has been a part of different campaigns in 2017. Her strength, beauty and confidence make her the best candidate for being the brand ambassador. Different types of denim, 90s styles of t-shirts, jackets and handbags are endorsed by Cabello.
L’Oréal Paris
L’Oréal Paris is a French personal care products company and is one of the world’s largest cosmetics brands. With products like hair colour, Haircare makeup, skincare, sun protection and perfume, the brand is serving its customers for 112 years. It was founded in the year 1909 by Eugène Schueller and the headquarters is situated in Clichy, France.
In 2018, Camila Cabello was chosen as the brand ambassador and spokesperson for the brand and since then has been a part of various campaigns. L’Oréal launches the Havana Collection of makeup products by collaborating with Cabello. A range of makeups was released that was not only able to capture the attention of not only the fans of Cabello but also the general public.
Camilla Cabello with her music was able to gain recognition, fame, love and respect from all around the world. Brands know that she is a pop star who can inspire and influence people from around the world greatly, so naturally, they collab with her to garner the attention of other people through their products. With the growing popularity of the 25-year-old pop star, more brands will show interest in future to collab with her for their products and services.
FAQs
Who is Camila Cabello?
Camila Cabello is a Cuban-American singer and songwriter famous for songs like Havana and Senorita.
What is the net worth of Camila Cabello?
The net worth of Camila Cabello is approximately $14 million.
What is the most popular song by Camila Cabello?
The most popular song of Camila Cabello is Havana and Senorita.
What is the age of Camila Cabello?
Camila Cabello is 25 years old and was born on 3 March 1997.
Pankaj Tripathi, one of the king actors of OTT platforms, refers to himself as an actor and human being first not a salesman while talking about endorsements. He debuted in the year 2004, with a very minor role in the movies “Omkara” and “Run”. He got his first big break in the movie “Gangs of Wasseypur” in 2012.
In 2018, he won a national award in the category “Special mention” for the movie “Newton”. The actor won the screen awards for the best supporting actor in the movie “Stree”.
A few of his noteworthy works are, “Masaan”, “Stree”, “Fukrey Returns”, “Bareilly ki Barfi”. He is best known for his character “Kaleen Bhaiyya” from the web series Mirzapur.
Pankaj Tripathi’s major and most important endorsements are as follows:-
In 2019, Tripathi was roped in by Udaan. Udaan is a B2B platform where retailers can buy goods at a reasonable monetary amount. However, in November 2020, Udaan wanted to expand its footsteps in the Food FMCG sector.
They launched a campaign for Kirana stores in India and yet again Pankaj Tripathi was the face of this campaign. India’s largest B2B platform chose Pankaj Tripathi for his easygoing, believable way of approach. “His simplicity added to the magic of the commercials of Udaan”, says Sambit Mohanty, head of creative (south), McCann Worldgroup.
Policybazaar
Policybazaar is the country’s current largest insurance website and comparison portal. Policybazaar roped in Pankaj Tripathi and Tisca Chopra in 2018, for a health insurance campaign.
Tata Tea
Tata Tea started its brand activism campaign in 2008. It promoted women safety, raising voices against political corruption. It was named “Jaago re”. Pankaj Tripathi was not a very known face back then. The advertisement featuring Pankaj Tripathi demonstrated political corruption.
Abzorb
In April 2021, Sun Pharma Consumer Healthcare, roped in Pankaj Tripathi as the face of their brand. He was the brand ambassador of their product Abzorb dusting Powder. This ad stated how using Abzorb Dusting powder daily kept fungal infections away.
Madhu Noorani, president of Lowe Lintas stated that Pankaj Tripathi in his usual humorous, light-hearted way approaches people to use this product and keep away from Sweat and infections.
Bail Kolhu
BL Agro, ropes in the “Gangs of Wasseypur” trio for the latest commercial of their renowned company “Bail Kolhu”. Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi express their undying love for their favourite food in this cooking oil commercial and gets nostalgic while recalling the olden days.
Ashish Khandelwal, managing director of BL Agro states that through the struggles and hardships, the actors have received the name and identification. The company’s tagline states the same thing about the company. “Naam hi pehchan hai”. Hence the actors are the perfect fit to be the face of the company.
In 2021, the Grey group launched a campaign for Baidyanath Chyawanprash. Its campaign was “Sahi vidhi, behtar immunity”. This campaign claims Baidyanath to be the best and most authentic Chyawanprash.
Pankaj Tripathi was chosen as the face of this campaign because he has been a consistent user of Baidyanath for a long time. Also, the company’s head states that the humble and believable nature of Pankaj Tripathi makes him a perfect fit for the humble but useful brand.
Fino Payments Bank
In September 2021, FPBL roped in Pankaj Tripathi as their first ambassador for their campaign “Fikar not”. The campaign is about confidence issues customers face about bank processes. Chief Executive officer and managing director of Fino Bank, Rishi Gupta states that Pankaj Tripathi’s nature resonates with that of their bank’s.
Both belief in association for a long way rather than in quick options. Pankaj Tripathi also says he instantly connected to the campaign because the title itself describes the way he likes to live his life, without worries. Hence he wishes the best for the company’s future ventures.
Britannia Milk Bikis
Britannia Milk Bikis launched a new campaign in April 2021, claiming its contemporaries ordinary and stating Milk Bikis have the right amount of glucose that children need. Pankaj Tripathi was the face of this campaign. He comments that he is elated to advertise Britannia Milk Bikis as he is acquainted with them for a long time. He also adds that Milk Bikis were an enjoyable experience yesterday, and so is it today.
Glucon-D
In April 2021, Glucon-D launched its first-ever celebrity ad campaign with Pankaj Tripathi. The campaign triggers everyday exhaustion. CEO of Zydus Wellness, the parent company of Glucon-D, says they wanted a relatable celebrity promoting the campaign. No one would be better than Pankaj Tripathi.
1mg
1mg is a Pharmacy app that provides services like e-pharmacy, diagnostics, e-consultation. The brand roped in Pankaj Tripathi in March 2021 referring to the context of his famous song “Arre o betaji! Arre o babuji” re-created in his film Ludo.
If there’s one brand that always creates outstanding campaigns, it’s Cadbury. In March 2021, Cadbury Fuse launched a campaign with Pankaj Tripathi and a few digital figures producing humour. It was a virtual fan meet-up based ad.
Conclusion
These are the most famous and known endorsements of Pankaj Tripathi. Pankaj Tripathi has been very selective about the brands that he endorses. He carefully chooses brands he promotes because he senses a feeling of moral responsibility towards the society and fans he’s addressing through the advertisement.
FAQ
What is the net worth of Pankaj Tripathi?
The net worth of Pankaj Tripathi is Rs. 40 Crore.
What is the age of Pankaj Tripathi?
Pankaj Tripathi was born on 5 September 1976 and is 45 years old.
Emma Charlotte Duerre Watson is one of the leading female faces of the world now. At 31, she has done a lot more than someone could achieve in a lifetime. She’s an actress and activist. She has done incredible movies and worked for women’s rights. She began her career with the role of Hermione Granger in the ever-famous Harry Potter series. She has done a vivid range and whole different shades of characters.
In 2013 after playing the character of the adoptive daughter in the biblical epic “Noah”, she won a British Academy Film and television awards. In 2017 her movie, “Beauty and the Beast” was one of the highest-grossing movies of all time.
Some of her commendable works are “Perks of Being a Wallflower”, “The bling ring”, “Little women” and many more. In 2014, she was appointed as a UN Women Goodwill ambassador. She advocated gender equality through her campaign HeforShe. She’s known a lot for her endorsements with sustainable brands promoting clean goodness. Enlisted below are the most famous and known endorsements of Emma Watson.
In 2009, 19-year-old Hermione playing Emma Watson was roped in for an endorsement with Burberry. She was seen in the advertisements of this posh chic British brand featuring a few of its iconic items. She was seen wearing the label’s famous beige trenches, tartan patterned bags and purses. The posh and glamour of the Brand was indeed repolished by her approval.
Chanel
When she was 18 years old Emma Watson, to the surprise of masses of heavily weighed artisans roped in for an endorsement with Chanel. The year was 2008 and she was a teenager of 18. She advertised the variant Coco Mademoiselle. Due to this, she got two full years of free supply of the same.
Lancome
In 2011, Emma Watson appeared in an advertisement for Lancome perfume. The name of the perfume was TRÉSOR MIDNIGHT ROSE. However, in 2013 she promoted one of their skin lightening and brightening product.
Being a feminist she was not expected to parameterize beauty standards as of colour. There was a great deal of rage against her for this ad. However, she has volunteered to comment that after realising what the commercial aimed towards she immediately came out of it.
Calvin Klein
Emma Watson Calvin Klein Endorsement
Emma Watson is very known for her sustainable fashion. On the 2016 Met Gala red carpet, she wore something too plain to be worn there. Just pants and a train has been worn differently. However, little did we know that the trick was the material used to design this garment.
It was made by Calvin Klein and Eco age by recycling plastic soda bottles. Emma was elated by this endorsement since she could incorporate quite an amount of waste into her wearable. She was also glad by how creativity, technology and fashion could go hand in hand.
Catbird
New York-based jewellery brand Catbird was promoted by Emma Watson in the same year of Met Gala where she demonstrated sustainable fashion from Calvin Klein. In the 2014 Met Gala, she was seen wearing a set of earpieces by catbird. She was probably so much in love with it that she was seen to wear it during her “Beauty and the Beast” promotion events.
Christian Dior
Emma Watson Dior
Emma Watson has been spotted wearing Christian Dior in two of her iconic award shows in 2016 and 2017. They strongly demonstrated feminist properties. Not much is known about this endorsement.
Sustainable Brands Promoted by Emma Watson During Beauty and the Beast “The Press Tour”
Now let’s talk about the brands that Emma Watson wore advertising sustainable fashion. These were the few brands she wore while promoting her movie “Beauty and the Beast” through the campaign “The Press Tour“.
Coltrane Works
Emma Watson promoting Coltrane Works
Founded by Amihan Zemp, this brand’s speciality was organic fibres and yarns from local swiss suppliers only. Items of this brand are designed and made in Switzerland traditionally.
Svilu
Emma Watson promoting Svilu
Svilu is a sustainable clothing brand. This company is Manhattan-based. This women’s wear company makes their garments from sustainable resources.
AnaKhouri
Emma Watson promoting Ana Khouri
This is a brand from Jewellery designer Ana Khouri. She is known for using fair trade gold from local suppliers and small scale mines. The gems which she uses are blood-free. She also handcrafts a few of her pieces in São Paulo Brazil her hometown.
Gabriela Hearst
Emma Watson promoting Gabriela Hearst
Uruguayan designer Gabriela, is known for her traditionally made garments. According to her slow-paced traditional production is the best way to create fashion.
These were the list of brands endorsed by Emma Watson. Emma Watson is one the highest-paid actress and as per a report she makes about $5 to $10 million per year just from brand endorsements. Emma Watson is particular about the brands she chooses to endorse, she believes in sustainable fashion and primarily promotes eco-friendly fashion brands.
FAQ
What is the net worth of Emma Watson?
The net worth of Emma Watson is $85 million as of 2022.
How old is Emma Watson?
Emma Watson was born on 15 April 1990 and is 31 years old.
What is the qualification of Emma Watson?
Emma Watson graduated from Brown University with a bachelor’s degree in English literature.
Arijit Karan
