Building an email list is still considered to be an essential part of a successful business. It is expected that email users globally will reach around 4.3 billion by the year 2023. Let’s look at the below article to analyze the various ways through which you can monetize your email list.
Consulting is one of the most effective ways to monetize your email list. Through consulting, you will be selling the knowledge you possess in the best way possible. It is mainly done through one-to-one contact with your customer or subscriber.
Since consultation is provided as a personalized service, you can charge your customers accordingly since it takes your time and effort. There are certain limitations as well since you are selling your time for money, there are limits for you to scale your business since there will be a shortage of time.
Consulting is considered to be the best way to monetize your email list when you are in the beginning stage. You will be able to gather a deeper understanding and knowledge about your email subscribers and your target audience and this will help you in improving your skills and building testimonials on the way.
Paid Newsletters
There are lots of companies that make millions of dollars selling their paid newsletters. Once you have a personal relationship with your audience you can start providing them with a newsletter on a regular basis such as weekly, daily or on a monthly basis.
Paid newsletters are one of the best sources to monetize your email list especially if you are in a niche category. You can provide your audience with the most frequent and fresh information. A newsletter can be an excellent and the best way to monetize your email list.
In the recent years, Affiliate marketing has gained a lot of popularity. It is said that nearly 81% of the businesses are relying on affiliate marketing for selling their products and services.
The only problem you would face is to find the ideal affiliate product which will be useful for your subscribers according to their interests and activities.
It works on a simple principle you will have to help your audience find the accurate product that will help them improve their quality of life and makes it easy and in return, you will receive a small commission.
There are certain websites or businesses you can tie up with for selling affiliate products. For physical products, you can tie up with popular companies such as Amazon, Walmart, Chewy, etc. and for Info Products you can tie up with ClickBank, Cj Affiliate, JVZoo, etc.
Webinars are also considered an effective way to monetize your email lists. It is kind of similar to consulting the only difference is instead of one-to-one consultation you will be delivering it to a larger set of people.
You can conduct webinars or masterclass programmes for your email list by providing personalized information and training for in demand skills or information and training required by your audience.
The challenge will be to find out the need of your subscriber list and providing an accurate service. When compared to consulting, conducting webinars has its own benefits such as you can reach a large number of audiences at the same time but you wouldn’t be able to charge a lot for your webinars as much as you can charge for personalized consultations.
Webinars can be a starting step for you to monetize your email lists and later on you can upsell by providing affiliate products or personal consultations to interested audiences who require one to one consultation.
Solo Ads is a method through which individual brand or businesses pay you for sending promotional emails to your email lists for them. There is a different way through which you can earn through Solo Ads or Display Ads.
The number of clicks your emails get and through the number of emails subscribers who receive the promotional emails. One major thing to keep in mind before you promote your solo emails is that you will have to find ethical brands and companies as it is a matter of your reputation.
If you promote the products and services of the people who don’t have an ethical code of conduct and work only for their interests this will spoil your reputation.
You can also monetize your email list through Display Ads. Display Ads have lost their popularity over the years but still, it is one of the ways through which you can monetize your email lists.
FAQ
How do email lists make money?
Several brands and companies will happily pay you commissions on any sales you generate for their brand. Instead of selling your own products and services to your email list, you can sell someone else’s products that are a great match for your audience and get a commission.
What is a good email list size?
You’re first going to need the list size of about 1,000 people, as it’s a good sample size that you can extract some data from.
What is open rate marketing?
Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. Though it is a general indicator of subject line effectiveness, it can be a misleading metric for online marketers.
Conclusion
These are some of the most effective ways to monetize your email list. If you are at the beginning stage you can choose one of the methods mentioned above.
Real estate is one of the most competitive markets on the planet. One of the biggest challenges of being a real estate agent is to be found by homebuyers. You may be new to the industry or you may have some experience as an agent, and finally want to establish your presence online.
But as a real estate professional, you may not have time to test your online strategy as well as manage your business. When you focus on your business, you might ignore your online presence or it might not be suitable to your needs.
So what can be done?
Let’s face it. After 2020, this industry has become even more tighter and marketing strategies that were useful just a few years ago might be on shaky ground now.
However, it’s time to break the cycle. The first and foremost thing you need to balance your time between your business and your online presence is a solid marketing plan. A plan that you can execute every single week and within minutes, will keep you from falling back into the vicious cycle.
This step-by-step marketing guide will help you generate leads, turn them into paying clients and help people buy or sell homes.
The first step of execution is to find out Who your target audience is. Before going forward with any marketing plan, you need to segment your audience. For instance, you may come across buyers who are willing to buy a space right now, or some who might be buying a home in a few months.
The key here is to provide information to buyers and sellers that is relevant to their stage in the real estate process. If your marketing message tries to appeal to everyone in your database, then it is likely that your message will be ignored.
Step 2: Which platforms should you use?
The short answer is, everywhere. Omni platform marketing works wonders for people who want to build a marketing strategy from ground-up.
After you have figured out your audience, it is time to communicate your ideas with them. So, the more platforms you use to out up your message, the more leads you will generate.
However, if even you market the same thing, it is important to tailor your message for each social platform. For example: A great twitter post might not be as effective on Facebook or LinkedIn.
So how do you make your content relevant on Facebook? You will want to use hashtags and tagging brands to increase engagement. On LinkedIn, you might want to include stats and data and use a research-focused approach.
If you are serious about your real estate business, then this should be a no-brainer. The centerpiece of your marketing strategy should be your website. How else will people find you, after all?
A good looking website will show your customers that you are a professional as well as help you rank better for local search terms. Most people will visit your site to see home listings either for buying or selling. Make sure that your website is up to date with photos and information, like the address, nearby locations, transport details etc.
This section must be easy to browse and should load quickly. Overall your site must be responsive and as speedy as possible. The faster your website loads, the likely you are to lose clients who are impatient to wait for the information. Having a minimalistic website with clear site navigation will be a big help in keeping users on your website.
Finally, it is important that you provide your contact information and in such a way that it can be found within mere seconds. You might lose valuable business if your customer decides to leave your website because they couldn’t find your information.
Step 4: Establish an online presence
After you set up your website, the next step is to establish your online presence and one way of getting your name “out there” is being active online.
The key to great marketing is, momentum. The ultimate marketing plan for a real estate agent includes weekly content and marketing campaigns for each life cycle in the real estate journey like, coming soon, just listed, just sold etc.
For instance, before you even list a space or house for sale, you can create a buzz amongst your clients with a “coming soon” campaign. If you are lucky then you might even get the home sold before listing, and can start a conversation with potential buyers as to what they are looking for.
Another way to engage with your audience is to establish yourself locally, by commenting on blog posts, forums and groups about real estate. Include a short write-up about your services on your comments and you might convert a simple reader to a potential customer. However, avoid spamming links to your website or anything that is not relevant to the conversation. You want to be insightful and helpful, and not annoying while you conduct your business online.
Step 5: Nurture leads through E-mail Marketing
This final step will take your casual customer base of FB, Twitter or even your website and convert them into paying clients. That’s the end result a real estate agent should be looking for and it only takes 5 steps to get here.
The best way to build an email-list is to ask permission from your clients once they sign up on your website. Having pre-written automated emails that go out when a lead does something specific will help you tremendously. As email-marketing has very high open rates, you can use it to engage and re-engage your leads.
Welcome emails – Welcome your customer once they sign up. You might lead them up to your website and offer them exclusive first-time deals to instantly nurture your relationship
Information request emails – Did a house that meets your client criteria pop up on the market? Then send them an email attached with pictures. You can send multiple people the same email, and with email automation you can personalize it to each buyer individually without spending anytime.
Re-engagement – If someone inquired about a house that they are willing to buy but aren’t responding to your calls. You can send them an email exploring their options to see if they are still interested in buying.
Email newsletters are another great way to keep your leads informed about the market. Tips for buying and selling, new listings in the area, or links to your blog posts and videos will allow you to send the right information to the right person.
The Bottom Line
Each marketing strategy is personalized. It all starts with knowing who your audience is, engaging with them and finally converting them into paying clients. Optimizing your website and having a marketing strategy every week will help you not only minimize the time you spend online but will let you focus more on your business.
A poorly thought out marketing plan could be costly. No matter what strategy you choose to use, never expect a quick return. As the age old adage goes, Slow and steady wins the race.”
If you use the proven, real estate marketing strategies in this article, you will get more leads, close more deals and your entire approach will be cost-effective.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Mailchimp is an all-in-one Marketing Platform for small business. The company aims to empower millions of customers around the world to start their businesses and grow with smart marketing technology.
Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.
Mailchimp is an American marketing automation platform and email marketing service provider. It is the trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.
MailChimp (also known as The Rocket Science Group) is a company that operates a marketing platform for small businesses that allows users to send marketing emails and messages, create campaigns, and share reports and analytics. The company also developed a related mobile application. Mailchimp is an all-in-one Marketing Platform for small business. The company aims to empower millions of customers around the world to start their businesses and grow with smart marketing technology.
Mailchimp – Recent News
In September 2020, Mailchimp launched new AI tools as it continues its transformation to marketing platform.
With this new set of products and services, Mailchimp is now aiming to give small businesses access to the same capabilities the larger e-commerce players have long had, but without the complexity.
To build tools based on machine learning, one needs data — and that’s something Mailchimp already had.
“We’ve been doing marketing for decades,” Mailchimp CPO Foreman said. “And we have millions of small businesses on the platform. And so not only do we build all these tools ourselves, which allows us to integrate them from a visual design perspective — they’re not necessarily acquisitions — but we have this common data set from years and years of doing marketing across millions of businesses, billions of customers we’re talking to, and so we thought, how can we use intelligence — artificial intelligence, machine learning, etc. — to also sand down how all of these tools connect.”
Mailchimp – Logo and its Meaning
The company has evolved from “MailChimp” to “Mailchimp” with a lowercase c. Their name began as a playful metaphor: a chimp who delivers your mail.
Mailchimp logo
Mailchimp – Founder and History
About 20 years ago, Ben Chestnut and Dan Kurzius started a web design agency called the Rocket Science Group. Their focus was on big, corporate clients, but on another side, they created a delightful email marketing service for small businesses.
Co-Founder and CEO of Mailchimp – Ben Chestnut
Mailchimp was designed as an alternative to the oversized, expensive email software of the early 2000s. It gave small business owners who lacked the high-end tools and resources of their larger competitors access to technology that empowered them and helped them grow.
Ben and Dan loved serving these users. With Mailchimp, they found that working for small businesses gave them the freedom to be more creative and adapt quickly to their needs.
So, in 2007, Ben and Dan decided to shutter the web design agency and focus exclusively on Mailchimp.
While the new company started as an email marketing tool, customers repeatedly asked them to spread the magic to other channels. They made them realize that Mailchimp’s brand promise is to help small businesses “look pro and grow,” no matter the channel.
Mailchimp mission statement says, “We collaborate with creative people to make fun, unique products for good causes.”
Mailchimp – Business Model
Mailchimp has a mass market business model, with no significant differentiation between customer segments. The company targets its offering at firms of all industries and sizes seeking e-mail marketing services. That said, a significant portion of its customer base consists of small businesses. Mailchimp’s business model entails maintaining a robust cloud platform for its clients. The platform includes its website and suite of mobile apps.
Mailchimp – Revenue and Growth
In 2017, the company was gaining 14,000 new customers every day. The company has remained owned by its co-founders and has not accepted venture capital funds. In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list. Later in 2019, the company announced its annual revenue would reach $700 million.
Today, the company gross revenue is of $400 million annually and employs more than 700 people. It has also grown from 85,000 to more than 12 million customers, and shows no sign of stopping.
In February 2019, Mailchimp acquired LemonStand, a smaller competitor. Later in 2019, the company announced its annual revenue would reach $700 million. They later announced their plans to shift from mail distribution into offering “a full marketing platform aimed at smaller organizations.” To this end, Mailchimp acquired the London-based media and magazine company, Courier, in March 2020, with the stated goal of international growth. The magazine has a readership of 100,000 readers in more than 26 countries.
The company has acquired 5 organizations. Their most recent acquisition was Reaction Commerce on Apr 22, 2020. They acquired Reaction Commerce for $16.1M.
Acquiree Name
Date
Amount
About Acquiree
Reaction Commerce
Apr 22, 2020
$16.1M
Reaction Commerce is an open and real-time commerce platform for modern retailers.
Courier
Mar 3, 2020
–
Courier is a stories of modern business reporting from London and around the world on startup culture. Published six times a year in print.
LemonStand
Mar 27, 2019
–
LemonStand eCommerce provides a flexible platform for growing eCommerce businesses
Sawa
Feb 8, 2019
–
Sawa. is a virtual graphic designer. It designs commonly-needed communication materials instantly, beautifully, and on brand.
TinyLetter
Aug 31, 2011
–
TinyLetter enables users to start their own mailing list and email newsletters.
Mailchimp – Competitors
Constant Contact, Sendinblue, Lead Forensics, MailerLite, and Twilio SendGrid Marketing Campaigns are some of the most popular alternatives and competitors to Mailchimp.
Mailchimp – Challenges Faced
One key challenge that it faced along the way was the danger of being overshadowed by bigger, more powerful companies. Remember that Mailchimp chose the road less traveled and did not have much in terms of capital. Big companies such as Constant Contact often threatened to extinguish the existence of the company, but it strived to remain in the market and still grow.
The company’s trump card against such big companies was its deep understanding of how small businesses operate. It was only through this knowledge that this rocket science group company was able to ward off giant companies and establish itself as a favorite for small companies.
The second most threatening challenge the company faced was the fear that emails would eventually become extinct. Given that the existence of the company was built around the existence and continued use of emails, this was indeed a serious issue.
Mailchimp, a bootstrapped startup out of Atlanta, Ga., is known best as a popular tool for organizations to manage their customer-facing email activities —the CEO of the company told that it has now grown to around 11 million active customers with a total audience of 4 billion, and $750 million in revenue in 2020.
Mailchimp has started to offer a full marketing platform aimed at smaller organizations.
The email services that it has been offering for 20 years has led to multiple acquisition offers as its valuation has crept up reportedly into the billions. Going beyond this, the new platform it has provided, will feature a number of new products within it. They include technology to record and track customer leads, the ability to purchase domains and build sites, ad retargeting on Facebook and Instagram, social media management. It will also offer business intelligence that leverages a new move into the artificial intelligence to provide recommendations to users on how and when to market to whom.
The latter of these will be particularly interesting considering the data that it has collected and will collect on 4 billion individuals and their responses to emails and other services that Mailchimp now offers.
Mailchimp – FAQs
What is Mailchimp?
Mailchimp is an American marketing automation platform and email marketing service, provider.
Who founded Mailchimp?
Ben Chestnut(CEO), Mark Armstrong, and Dan Kurzius founded Mailchimp.
When was Mailchimp founded?
Mailchimp was founded in 2001.
What is Mailchimp used for?
Mailchimp is an all-in-one marketing platform. Mailchimp Email marketing is a mostly used service.
Is Mailchimp free?
Mailchimp Free plan is for beginners which includes all the basic features with a limit of 2,000 contacts and 10,000 send limits per month, and a daily send limit of 2,000.
What is mailchimp pricing?
Mailchimp offers four main pricing plans: Premium, Standard, Essentials, and Free. They provide an option that fits your marketing needs. They also offer different pricing for add-on features to supplement your plan.
In case you hadn’t heard, email marketing isn’t dead. In fact, the reality is quite the opposite. Billions of emails are sent every year. It’s fast, convenient and most importantly, effective. In this article we have listed out some of the bet sources of email design inspiration which will help you to write emails more beautifully.
If you’re a startup or brand wanting to leverage this success, a well-designed email is crucial to breaking through the pack. Amongst so much competition, a great email design inspiration needs to capture the attention of the reader right away to avoid being deleted and risk never being seen.
Created with the mission to trigger wonderful ideas in your mind, these sites show a great diversity of email design inspiring templates to help you find exactly what you are looking for. Let’s get started!
One of the most popular platforms to showcase your design, Pinterest, is very well known for providing visual inspiration of any kind. Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. This of course includes email design inspiration which Pinterest has plenty.
Pinterest
All you have to do type your keywords and let the inspiration flow from screen. You can also browse plenty of themed boards created by avid pinners, and lots of companies.
Really Good Emails (RGE for short) aims to be the best showcase of email design inspiration and resources on the web. This platform features hundreds of email designs but that’s not even the best part.
All email templates fall into a huge diversity of categories such as Abandoned carts, Retention, Customer Appreciation, etc. This makes it very easy for the user to sort their results and browse only the kind of email marketing campaigns they are particularly interested in. How convenient is this! This 4,000+ handpicked collection is powered by community submissions.
MailChimp, the most widely used platform for automating and managing your email marketing efforts, also maintains an inspirational gallery with amazing email designs. Similar to the other galleries, you have the option to sort your results by theme such as Restaurant/Food, Art, Music, App, Travel, etc. With the customizable templates, there’s no need to start your email from scratch. Choose a layout that fits the message you want to get across, then use its design tools to create eye-catching emails that look great on any device. With a few quick taps in their mobile app, you can choose a new template or work with one you’ve designed on desktop.
Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful. The famous platform for automation and management of email campaigns, Campaign Monitor, maintains a beautiful gallery of top 10 email campaigns.
Divided into several categories: Marketing Offers, Announcements, Events and Newsletters, you can pick the particular category you want to draw inspiration from. Campaign Monitor powers media moguls, tech giants, nonprofits—lots of different industries making their numbers through the power of email marketing.
Email Gallery
Email Gallery
Email Gallery was created to help email designers find inspiration in the collection of emails from various companies and individuals. A great place to find cool email design inspirations. It comes with handy options to easily sort your search results. The “Browse” menu lets you choose among 50 types of business-like Advertisement, Education, Media, Blogs, etc, 11 different colors, number of columns, or simply the latest email designs featured on the website.
Founded in 2009, Dribbble is a bootstrapped and profitable company helping design talent share, grow, and get hired by over 40,000 of today’s most innovative brands around the world. Dribbble is not the first web place that comes in mind when talking about email design inspiration particularly. However, this platform has gathered thousands of designers from all around the world who showcase their artwork, including designers who craft email newsletters. The platform itself is a great source of inspiration. It will certainly fuel your creative mind with some great ideas.
An e-newsletter gallery that will certainly fuel you with email design inspiration. HTML Email Design contains lots of lovely email templates of different kinds and themes. The website also gives you the opportunity to upload you own designs and contribute to its diversity.
I think excellent ideas have started coming in your head already. Try the above resources and find the perfect email for your needs. Have a great time designing! Please tell us in the comments section below which design you liked the most.
Frequently Asked Questions
How do you write a professional email?
Make Your Email More Professional:
Remember that anyone can read it once it’s sent.
Make the most of your signature.
Create templates for frequently used responses.
Keep it simple and organized.
Always proofread.
Consider your timing.
Use your subject line wisely.
How to design email template in html?
One need to understand the process first. How to design an email template in HTML. For that first you need to design and PSD and then convert it to HTML this is the process one need to follow. Here are some of the useful articles I read about email templates from one of the well known brand in email marketing.
How do you design a good email?
Layout & Format Considerations,
Keep everything within 600px wide. If there were just one email design guideline we could give you, it would be this one.
Keep Your Calls-to-Action High.
Tell us a story.
Use HTML text/fonts.
Plan for no images.
Clear, large CTAs.
Repeat your CTA.
Make it clear who’s sending the message.
What does an email designer do?
A lot of first-time email designers are web designers tasked with implementing email marketing for their company. Their typical day involves designing and building websites using HTML and CSS.
How do I make an email template?
Create or change templates,
Open Gmail and click Compose.
In the Compose window, enter your template text.
Click More. Templates.
Choose an option: To create a new template, click Save draft as template Save as new template.
(Optional) To send an email, compose your message and click Send.
With customer retention in general, there are a few key ingredients you need for success:
A deep understanding of your customer
The ability to provide exceptional customer support
Loyalty rewards
Now, these three ingredients aren’t the only thing you’ll need—after all—you still need a product that stands out from the rest. So how can you actually get your product to stand out from the rest? Interestingly enough, you can use email to not only tackle all three areas mentioned above, but to also get your product to stand out through continued interaction with customers.
Even in a heavily crowded market or industry, the companies that reach out consistently are the ones who give their customers top-of-mind awareness of the brand. Retention emails an easy way to remind customers that you exist and provide value to them. They can make all the difference to get your product to stand out from the competition and ultimately close more business.
How email helps
Before I get into how to use emails for customer retention, let me explain why email works so well in the first place.
It helps you improve communication with your customers
It’s a cost-effective way to stay in touch
It’s easy to use and can be set up to run on autopilot
Now, we will see how to write emails for the first stage of SaaS cycle i.e. Awareness.
Welcome emails have some of the highest engagement stats of any sequence. It’s the perfect opportunity for you to set the tone of your relationship and establish your brand in a favorable light. First impressions count for a lot! When it comes to customer retention, it’s essential that you start the relationship off on the right foot. This really sets the tone for your new partnership.
One of the best ways to do just that is by using a Welcome or Activation email. With this, you’re introducing your customer to your brand and giving them that warm welcome they’d receive if they were in person. Plus, you can (and should) also use this important message as a chance to guide your new customer into taking their next step—using your product!
Example provided by Buffer
This next example also captures the warm and friendly tone you want with these emails:
Lumosity welcome email
Again, we’re greeted with an eye-catching image and a big welcome message. You also see a message that sounds just as if the person was right in front of us thanks to the phrase “We’re glad you’re with us.” On top of that, you’ll notice that Lumosity also makes use of social proof: “You’ve just joined a global community of 85 million.”
Farmers Insurance, for example, launched its 15 Seconds of Smart campaign: short, 15-second videos educating their audience on insurance opportunities – while being wildly entertaining. These snackable bits of content were delightful, shareable, and educational all at once.
Farmers Insurance
Creating a conversational and warm welcome email is a must; but you should also consider adding in the very next step you’d like your customers to take. This helps them engage with your brand right away and gives them more guidance on what to do from there. First impressions count. A lot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them.
By doing nothing, you make it difficult to create a strong impression. Whether you use auto-responders or send the emails manually, welcoming new subscribers to your company email list is a great way to build a strong relationship from the beginning. In the email, make sure you introduce yourself and company. You can also provide helpful links to content such as most popular blog posts or white papers, or links to your social media profiles. When to send: Each time you get a new subscriber.
With this email, they’re helping new customers dive right into everything they have to offer. But they’re doing so in easy-to-digest bite-sized chunks. You’ll notice this in the way they’ve used different colors for each section and only a short 2-3 sentence description. What’s nice about breaking up this email into two parts is that you never overwhelm your new customer. Instead, you offer them just enough info to get them started.Consider breaking up your welcome and next steps emails into two different ones. By doing this, you can keep everything simple without overwhelming your new customers. Example provided by SumAll.
SumAll
When SumAll acquired Flutter, a tool that helps businesses grow their Twitter following, one of the first things they did was inform their subscriber list. In doing so, they were able to create new interest in their product offering. So, for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact.
You can implement it whenever you have news to share, such as winning an award, changes to product offering or new pricing options, for example, announce this news to your subscriber list. You can either include all of the company news within the email or itself, or link the email to a landing page. When to send: Each time you have news to share.
The role of email as a measurable, cost-effective marketing channel is clear. Backed up by both professional opinion and industry statistics, email has an important value for businesses in creating sales, leads and revenue, and retaining customers. So, learn how to engage with customers during awareness stage and apply it to your business. This will help you to grow your business and get loyal customers. What do you think about the article? Please let us know in the comments section.
Karan suri
