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Tag: email

  • Staying Clear of Email Blacklisting – Prevention and Cure

    E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get marked as spam and then later will be added to the DNSBL (Domain Name System-based Blackhole List) or RBL  – Real-time Blackhole List.

    Getting your email ID blacklisted can be a severe setback for a brand’s reputation. While email marketing is an extremely successful way of branding, it is important to know where to draw the line to not be marked as spam and later get blacklisted. This article will look at the nitty-gritty of email marketing so as to prevent getting blacklisted. Further, the ways to be out of the blacklist will also be listed.

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    Types of Email Blacklist
    How to Prevent Getting Blacklisted?
    How to Get Off the Blacklist

    Types of Email Blacklist

    Depending on the markers that are used to identify the emails to be blacklisted, there are two categories to identify the spamming source – IP Blacklist and Domain Blacklist.

    IP Blacklist

    Every server has a unique IP address which defines its location on the internet. If your respective email id is marked as spam or is known to send spam emails or is infected by botnets, it is likely that your IP address will be added to the blacklist

    Domain Blacklist

    Domain refers to the larger organisation that the email id is a part of. The domain can be inferred from the mail id itself. If the mails sent from these domains are marked as spam based on their history of mail sending, it is likely that all other mails from the same domain will also get blacklisted.

    How to Prevent Getting Blacklisted?

    Here are a few etiquettes that you need to follow that can ensure that your email does not get blacklisted.

    Keep an Eye on the Content

    What goes in the title and body of your mail constitutes an important part of the decision that gets you blacklisted. Make sure that your title is representative of the content and not misleading.

    Avoid using spam words like “Buy Now” that can unnecessarily get your mail id under the radar. Refrain from using fully capitalised words. It may come off as a way of gaining consumer attention, but it might be identified as a marker for being spam mail.

    A clean HTML structure is also an important aspect to look forward to so as to prevent getting blacklisted. The more you use unnecessary links and images, the more are the chances of getting blacklisted.

    Avoiding Open Relays

    There are numerous free services that allow you to send emails through them without any verification. Using these services can be very risky. Chances are high that your mails might get integrated into the mail behaviour of the spammers who use the same platform. In such situations, without any mistakes from your end, the email id can still get blacklisted. It is always ideal to use services from a reputed service provider.

    Stay Clear From Virus and Spambot Infection

    If a system gets affected by malware, it can take control of the course of events and do things that are bad for the brand reputation and the server. Since this malware does its work inconspicuously, it might take a while to even recognise the kind of activities that have been going on. Hence, it is important to maintain a clean system. Doing regular anti-malware checkups can be a good way to ensure that you have a clean system.

    Maintaining a Clean Mail List

    Sending a large number of emails to a large number of people from a single email id or IP address is one of the most common ways that can get you blacklisted. So as to prevent this from happening, maintaining a healthy, efficient mailing list is very important. Keep your list updated. Remove non-active mails regularly. These emails are not only irresponsive but can also be potential spam traps.

    Be careful to remove invalid emails that can cause freeway and hard bounces. It can lead to poor brand reputation and eventual mail blacklisting. It is also best to avoid purchasing email ids from third parties in bulk.

    Do Not Go For Sudden Surges

    Do not increase the number of people you sent emails to suddenly. It can get you blacklisted. Make sure to take the number steadily and gradually. Having a regular pattern of sending emails is also a good practice to prevent blacklisting.

    Top 10 Best Email Tracking Tools and Software 2022
    Want to track your emails? but can’t find any reliable email tracking software. Here are some of the best email tracking software to use in 2022.
    StartupTalkyAbinaya Arangarajan

    How to Get Off the Blacklist?

    With a high number of emails being sent and engaged with, your mail might probably get blacklisted despite all the precautions that you take. You can find out if your email id or IP address got blacklisted or not by looking for the changes in the regular activities in your mail.

    Decreasing delivery rates, an increasing number of dropped mails and bounce rates are usually indicative of blacklisting. You can also check for your domain address and/or IP address in email blacklist directories.

    Getting off the blacklist can be difficult, but it is not impossible. The following are a few ways through which you can get your emails de-listed from the blacklist:

    • In some cases, especially if it’s the first time, chances are high that you might get de-listed after a stipulated time. In such a situation, halt all your mailing activities and resolve the issue that caused the blacklisting. If blacklisting is not a regular occurrence in your mail, you will get de-listed by the respective RBL.
    • In case you are using any email service provider, contact them so as to get your mail delisted
    • Every blacklisting service provides an option to file a delisting request. Make sure you rectify the issue that got you listed before filing a delisting form.

    Conclusion

    There is no end to the process of not getting into the blacklist. The prevention of the same is a never-ending process. If you have a well-defined policy that the mails abide by, it will be easier to maintain a good record and help yourself from not being blacklisted. Adhering to only well-crafted emails and doing regular anti-malware checkups can be a great way of staying clear of the hassle that blacklisting can cause.

    FAQs

    How do I get removed from a blacklist?

    Clean up your email lists regularly, Try not to send spam emails, and get in touch with the IP Blacklist Provider to get your email removed from the blacklist.

    What causes an email address to be blacklisted?

    If a mail has been marked as spam by the user or automatically too many times by a user or users it gets blacklisted.

    How do I check if my email is blacklisted?

    You can check using blacklist lookup websites to check if your email or domain is blacklisted or not.

  • Top 7 Transactional Emails That Every E-commerce Business Can Make Use Of

    At a time when there are a plethora of eCommerce platforms for the customers, it is all the way more important to keep your existing customers abreast and gain more of them. At a time of oversupply of options like this, every firm has to find ways to keep their memory fresh in the minds of their customers. Not only that, but it is also necessary to inform them why they have to purchase from a particular platform and not from their competitors.

    Marketing emails is one of the best ways in which all of these requirements can be achieved. Each mail becomes a golden opportunity for the firms to connect with their customers or even know about their needs through their email responses.

    This article will look at certain kinds of emails that can be used to enhance customer engagement and retention.

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    Welcome Email
    Promotional Email
    Customised Email
    Re-engagement Email
    Reference Email
    Review Email
    Stock Update Email

    Welcome Email

    It is a fact that everybody likes to be acknowledged for their efforts and actions. Being an e-commerce platform, a newsletter that is circulated through a common mailing list is usual.

    Whenever there is a new subscription, be sure to send them a welcome email. The content and creativity that will brim in this email will help the consumer gain a first impression of the firm and its quality.

    In this email, you can start by thanking them and then highlighting one aspect of the firm. It can be about an upcoming sale, a special discount or a cue towards when all to checkout for the newsletter.

    Since this email will go immediately after they subscribe, it is more likely to be seen and read by the customers than any other email later. Hence, make sure that the welcome email is the best that it could be.

    Promotional Email

    The prime intention of these emails is to keep customers up-to-date with the events of the firm. These emails can be used to drive sales for your business. To increase the impact of these promotional emails, they can be curated based on the recent purchases of the customer.

    Upselling can be done by offering the customer something of higher value depending on their engagement with the platform. Alternatively, through the promotional emails, customers can be introduced to complementary products to cross-sell. It will help in increasing the overall sales of the organisation.  

    While making these promotional emails, note that they should be engaging with the audience without pressurising them. While it is a good idea to give them a deadline for the discount or a sale, it should not come out as a compulsion. Rather, the email should elicit a curiosity that will make the customers search and make the purchase.

    Customised Email

    The best way to retain customer loyalty is to make them feel special. A mail wishing them a birthday or letting them know that the organisation appreciates them can go a long way.  

    Emails that pose as a first-hand reminder of an upcoming sale are a good example of a mail that would make the customer feel valued. Along with these mails, the firms can offer small discounts that will ensure better engagement.

    A lot of companies make use of these emails to ensure that their customers come back to them without fail. Cultfit through their efficient notification management can be an excellent example in this regard although they are only notifications and not emails.

    Re-engagement Email

    Considering the options that customers have in this digital age, it is very likely that they might remain dormant after one or two purchases. In these situations, eCommerce platforms can make use of re-engagement emails that invite customers back to their fold.

    It will not only generate a connection with the customer but also ensure better chances for their come back. During these emails, it will be ideal to offer the customers certain benefits or discounts that can boost their interest.

    Reference Email

    The key idea that drives any eCommerce venture forward is the expanding consumer base. There is no better way than word of mouth to increase the reach of any product.

    emails encouraging the customers to refer more people into their fold is an excellent idea. These emails have to be curated in such a way that a reason why the customer should refer someone else has to be clearly stated. The idea of offering a freebie or extra points in return for a reference never gets old.

    Review Email

    Customer engagement is a two-way process. While commerce platforms constantly try to earn the trust and loyalty of the customer, it is equally important to learn and evolve according to the customer’s suggestion as well. Apart from the growth prospect that this process offers, it will also help to create an impression that the customers are heard and valued.

    emails that contain feedback and review links can be circulated periodically. Depending on the availability of data and the nature of business, eCommerce platforms can circulate these emails with every order or from time to time inquiring about the overall experience of the user.

    Stock Update Email

    Every customer has unique needs that they want to be met by the eCommerce businesses every time they use these platforms. It can happen that they cannot deliver what the customer needs at a particular point in time due to the unavailability of stocks. It is a very important and impactful gesture when the company reverts back to the customer when the restocking happens.

    While chances are high that the customer would have gone for some other options, such a mail can prove extremely useful to the firm’s commitment to the customers. If the company has its standards maintained when it comes to the quality of the products, then there is absolutely no doubt that such a mailing practice will make the customer wait until the product is restocked.

    Conclusion

    Keeping up with customers through emails is a great way of ensuring and expanding a good customer base. While the contents of these emails have to be reworked depending on the needs and visions of the respective commerce businesses, the purpose of these emails remains as the ones mentioned above.

    There are still more different kinds of email templates that can be used to send to the customers. However, too much of it can be tiring for both parties. A respectable number of emails say two or three every week are largely appreciated. Making use of this great opportunity through emails can be a great way of building commerce businesses.

    FAQs

    What is a transactional email?

    A transactional email is an email sent to an individual when the user performs an action, for example subscribing to a newsletter.

    What is transactional email? Give detailed examples.

    Some examples of transactional emails are sending an email when a new user signs up, confirmation of purchase or forgotten password email.

  • Top 20 Catchy Email Subject Lines to Boost Email Open Rates

    Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.

    No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.

    Why is an Email Subject Line Important?
    Catchy Email Subject Lines From the Depths of our Inbox
    How to Write The Best Subject Lines for Email

    Why is an Email Subject Line Important?

    A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.

    The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.

    Below are some stats to help you understand the importance of email Open Rate.

    • Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
    • 64% percent people say that they open an email based on the relevance of the subject line.
    • Starting the email creative with the person’s name can increase open rates by 40%.

    If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.  

    An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.

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    Catchy Email Subject Lines From the Depths of our Inbox

    1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)

    After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.

    2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”

    TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday

    3. “Don’t Open This Email”

    When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!

    4. “Uh-oh, your prescription is about to expire,”

    Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.

    5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”

    A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.

    6. “Black Friday shoppers are the worst clients,”

    According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.

    7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”

    The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.

    8. “10 strange money habits that are making Millennials wealthy”

    Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.

    9. “Not Cool, Guys”

    This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.

    10. “Is this the trendiest marketing job?

    This intriguing subject line was employed by Digital Marketer to let readers know what’s within.

    11. “Are you available on Thursday at 12 p.m. PST?”

    Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.

    12. “Alert: Free (Cool!) Clothes?”

    Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.

    13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”

    You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.

    14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.

    15. “Rock the colour of the year”

    The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?

    16. “As You Wish”

    UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.

    17. “Get this NOW before it’s gone…”

    “Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.

    18. “Everything you wanted to know about email copy but were scared to ask”

    CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.

    19. “New Video: (Topic)”

    A successful email campaign should increase revenue while also adding value to customers.

    20. “The price of the item in your cart has dropped”

    These retargeting email subject lines may entice you to return to your cart or finish any unfinished transactions.

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    StartupTalkyArbaz Sayed

    How to Write The Best Subject Lines for Email

    Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.

    Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.

    Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.

    Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.

    Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.

    Conclusion

    We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.

    It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.

    FAQs

    What subject lines get the most open?

    Email subject lines that are catchy and less than 50 characters get the most open rate.

    How do you make a catchy subject line?

    Keep it short, personalize it, and segment your lists.

    Why email subject line is important?

    A catchy email subject line boosts email open rates.

  • 5 Onboarding Email Templates That Will Surely Engage Users in 2022

    Product engagement has a direct relation to perceived value. The more engaged the user is, the more valuable your product is for users. Email sign-up or trial sign-up is not the end goal for the company. It does not ensure a tremendous lifetime value (LTV). Also, there is a high probability of churning customers. Hence, focusing on the new users and presenting your value during the onboarding process contributes significantly to future growth.

    Do you know that onboarding emails have an 82% open rate (60% more than the average open rate)?

    No wonder having a spot-on, well-thought email campaign turn subscribers into brand loyalists. Especially, a sign-up indicates that users do not need massive persuasion. With little effort, you can direct them to make purchases.

    In fact, 31% of B2B marketing professionals believe that emails are the most effective way to nurture a lead.

    So, today, We have compiled 5 onboarding email templates to engage new users.

    5 Onboarding Email Templates to Engage New Users
    7-Step Framework For Planning and Writing Irresistible Onboarding Emails
    Bonus: 3 Tips for Writing Onboarding Email

    5 Onboarding Email Templates to Engage New Users

    An onboarding email is not about sending that one perfect email that turns users into paying customers. It is a process to nurture leads over time. Here are 5 onboarding email templates to engage new users.

    Onboarding Email Template No.1 – Congratulatory Message

    Subject: {NAME}’s Team Welcomes You!/ Thank You from {NAME} team/ Get Started with {NAME}

    Hey ___,

    I couldn’t be happier to have you on board. We are a strong community of # {target group (marketers, accountants, small businesses, etc.)}.

    To head start, check this quick guide that takes you through the basics of {NAME}.

    To make it easier, we have a dedicated team to help you with the product onboard. Reach out to us at {Contact details}.

    Follow us on Twitter, Instagram, LinkedIn and join # {target group} in their upskilling journey. Stay updated with industry trends and get valuable resources.

    {CTA BUTTON}

    (Add a small message from your team member, whomsoever is addressing email.

    “Been working with the team as {POSITION} for # years now. Our mission is {BRAND MISSION}. We want to take this one step further and would love to get your feedback. Just hit reply to this email! We read all the incoming emails and strive to enhance your experience.”)

    {SIGNATURE}

    Onboarding Email Template No.2 – Highlight Features

    Subject:Did you know that {NAME} supports {USP or UNIQUE FEATURE} as well?/ {FEATURE} with {NAME}/ What next?/ How to {FEATURE} on {NAME}

    Hey ___,

    Congratulations on taking your {OFFERING (eg: invoicing, digital marketing, email marketing, project management} game a step ahead!

    You can achieve much more than {PRIMARY FEATURE} with {NAME}.

    {FEATURE 1}{FEATURE 2}{FEATURE 3}

    (*Support each feature with the link and a graphic)

    Want a solution to a specific problem? Contact us at {CONTACT DETAILS}

    {SIGNATURE}

    Onboarding Email Template No.3 – Promoting Referral Program

    Subject: Special Welcome Bonus for You/ Did you try {FEATURE} already?

    Hey ____,

    We couldn’t stop ourselves from asking if you got a chance to explore {SPECIAL FEATURE}!

    {BENEFIT 1}{BENEFIT 2}{BENEFIT 3}

    {CTA BUTTON- Log in here}

    Also, You can avail 25% discount on our app purchase with the discount coupon {DISCOUNT CODE} valid until {EXPIRATION DATE}.

    (*Alternatively, you could mention a loyalty or referral program)

    Our community has {WHAT DID THEY ACHIEVE?} and absolutely loves {FEATURE}.

    Want a quick product tour? Contact us as {CONTACT DETAILS}

    {SIGNATURE}

    Onboarding Email Template No.4 – Case Study

    Subject: 85% of our users saved {USP} by using {FEATURE}/ {TARGET GROUP} loves {FEATURE}/ How {A WELL-KNOWN BRAND} uses {NAME}/ Looking for inspiration?

    Hey ____,

    Did you know that {TARGET GROUP/ WELL-KNOWN BRAND} uses {NAME} to {ACHIEVE WHAT?}.

    (*Share case study with relevant social proof and highlight benefits)

    {CTA BUTTON- Log in here}

    Hope you got some ideas! Want to know more? {Add SOCIAL MEDIA, CONTACT DETAILS}

    {SIGNATURE}

    Onboarding Email Template No.5 – Free Gift!

    Subject: Here’s your gift!/ Bonus for YOU!

    Hey ____,

    {NAME}’s team welcomes you to the community of {TARGET GROUP}!

    Hope you enjoyed using {NAME} and had a great experience.

    We are so delighted to have you here that we have a special gift for you! We are offering {BONUS} for a period of {PERIOD}. You will be able to enjoy:

    {BENEFIT 1}

    {BENEFIT 2}

    {BENEFIT 3}

    (*Add images)

    {CTA- Log in here}

    Want to get all the exclusive features for your company? Check {BEST SELLER PLAN} that our community loves.

    (*Add a review or testimonial)

    {SIGNATURE}

    Tweak these templates and ensure to weave your brand story and make users feel valuable. Now, before we wrap this up, here are 3 tips for writing onboarding emails.

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    7-Step Framework For Planning and Writing Irresistible Onboarding Emails

    In reality, you can not just pick and paste an email template on the internet and expect great results. It requires inculcating your brand personality and A/B testing (which by the way boosts ROI by 31%.). Hence, here is a 7-step framework to get you started.

    1. Set Goals

    What do you want to achieve from your onboarding email?

    Primarily, the goal is to ensure product activation and usage.

    But what is it that motivates your customer to start using your product? Is it a free trial? Is it going through your catalogue? Is it a quick tour of your product?

    Identify the “activation point” and direct your new users there. Look back and see what worked and what did not for past users. Set these actions as KPIs for your email campaign.

    For instance, if every new user to your CRM SaaS uses the product after a quick tour and sales representative call. Set sales rep call as KPI for measuring success.

    2. Identify Gaps and Incentive

    What made my previous user onboarding a success or failure?

    As discussed before, identifying activation points is crucial to shaping your email campaign. This step involves looking at records and doing A/B tests to understand users and get the best results.

    For instance, A great brand story with a simple CTA could give 25% product activation for your brand. Contrarily, a similar email could lead to 35% product activation for another brand. You need to experiment with different elements and understand success points for your users.

    3. Segment Audience

    What are the different categories and preferences of my new users?

    Segmentation is dividing your customers based on their journey or preferences. Understand where your customer is coming from? Did they opt-in from a landing page or a blog? Or Did they sign-up for a free trial? Segmentation can be based on job titles, company size, or any other relevant detail.

    The best example is HubSpot. Whenever a user checks out their sales page or CRM products, they receive an email addressing if they want to purchase anything?

    Segmenting your audience is crucial for better results as it enhances CTR by 50%. It opens a window for personalization and makes emails more relevant.

    4. Curating Catchy Headline

    What is the hook for your audience?

    The classic “8-sec rule” to grab your audience’s attention. How are you opening your email? Is it the cliche “Welcome to the community” or “Congrats on making a smart purchase for your business”. Your headline should be evoking and compel users to hang in till the end.

    5. Crucial Elements of Onboarding Email

    What all should you include in your onboarding email?

    Apart from the email address and contact details, many other elements are crucial in your onboarding email. These are:

    Brand introduction

    What is your brand all about? Highlight that one core pressing problem that your brand solves.

    Brand story

    What was the journey of identifying and solving the problem? Tell users brand mission and vision for the future.

    Benefits and value proposition

    What are the features of your product? Do not just mention the quality of your product but show how your product is a solution to their problem. Highlight any other value that people might not know about. You could support this with social proof and case studies.

    Competitive edge

    What sets you apart? Support your USP with a real-life example and show how your users get better results than your competitors. Give them a reason to stay and not switch to your competitors.

    Future expectations

    What should your users expect from any future email? You do not just send an onboarding email and forget your users. Email marketing is a continuous process, and you need to tell your users what you have in store for them. For instance, “Look out for the guide on ___ in the coming week”.

    Feedback

    How do users perceive your emails? Knowing what they feel about your emails is crucial. Just insert a questionnaire at the end of your email and ask for feedback. You could do a small survey and get to know answers to “How do you identify yourself” “How satisfied are you with the email” “How did you discover our brand”. It improves the quality of your email and customer experience.


    You do not need to include these all in one email. Users can get overwhelmed with all these details at once. Inculcate these in a series of emails as a part of the onboarding process.

    6. Personalize and Humanize Emails

    What makes your emails personal?

    Personalization is an effective way to build relationships and grow your community. But it is more than adding the user’s name. Leverage segmentation and send relevant emails that align with your users’ journey.

    Another way to humanize is to send emails from a team member, on behalf of the team. Add an avatar and send emails from employees’ email IDs. It leads to better connections, especially for B2B businesses.

    Also, do invite replies for your onboarding emails. This might lead to friction initially, but our current focus is to engage users and reduce the churn rate.

    7. Add Call-to-Action

    What do you want from your users?

    At this stage, you persuade users to opt for the activation point discussed earlier. CTA does not always have to be buying a product. It can be as simple as:

    • Striking conversations
    • Sign-ups
    • Social media share
    • Following on social media channels
    • Freebie download

    But, do not opt for many CTAs together. Make sure that your CTA is simple, clear, and strong. Make it stand out and ensure it does not get lost in the email.

    These steps will help you get clarity over curating and using onboarding emails. Now, let us look at the onboarding email templates to engage your new users.

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    Bonus: 3 Tips for Writing Onboarding Email

    Before you finally start using these templates, do not miss these writing tips. These take you a step closer to customer satisfaction and increased engagement of new users.

    1. Make emails customer-centric

    Share your brand story and mission, but tell users how they are a crucial part of it. Bring a sense of community.

    Want a tip on how to boost your click rate?


    Remember- A story well told is a story well sold. So, make them part of your brand story. Also, share your brand values and product benefits with a personalized touch. You do not want a user who already signed up to receive an email with the sign-up process. Segment wisely and prioritize customer fulfilment.

    2. Experiment

    Do not stick to one template or one proven subject line. Try multiple formats, templates and analyze the performance. Keep consistent brand voice & personality. Work until you find that one hit-point that makes users fall in love with the product.

    3. Keep it simple

    Avoid adding 10 elements to emails or making them longer. Onboarding emails should be short, simple with no fluff. Do not try to give all the information in one email. Also, you can not persuade users to subscribe to your social channels, make a purchase, download the freebie, check the resource library with one email. Stick to one CTA and goal at a time.

    Conclusion

    Onboarding emails can turn mere visitors into the highest paying customers! Aim to identify communication gaps and convey brand value. It does not have to be that complicated. Just keep it short, simple, and to the point.

    FAQ

    How do you write an onboarding email?

    Write personalized emails, include Call-to-Action, segment your audience, and write a catchy headline.

    When should you send onboarding emails?

    You should send an onboarding email when a customer signs up for your product, service or newsletter.

    Are welcome emails important?

    Yes, welcome emails engage new users and have higher open rates than other marketing emails.

  • Top Gmail Add-ons Every Entrepreneur Needs

    Entrepreneurs supervise the entire business in their hands, from generating ideas, to collaborating with teams, and to assessing profits. While it is reported that an average number of people read, send, and respond via Emails, so an entrepreneur should spend plenty of hours preparing powerful content that binds the targeted audiences effectively & efficiently.

    You can enhance your email productivity and reduce that time with Gmail’s powerful features. But don’t be baffled by Gmail Add-ons and Gmail Extensions because these two terms are completely different with slight similarities. Thus, extensions can be installed for the Google Chrome browser while add-ons can be installed for the entire G Suite. Therefore, if you are managing your business with the help of Gmail Add-ons, then I assure you that this tool confers many advantages in accomplishing your objectives from establishing customized video conferences to e-signing important reports add-ons.

    Trello
    Zoom
    Wisestamp
    Dropbox
    Right Inbox
    Streak CRM
    Smartsheet
    Grammarly
    FAQ

    Trello

    Trello Gmail Add-on
    Trello Gmail Add-on

    Trello is a progressive Gmail add-on that helps to manage your business’s projects onboard. Keeping boards and inbox connected is the goal of the Trello Add-On for Gmail. And a very simple mechanism is just by clicking the Trello icon in a Gmail message.

    It would be a disaster if you and your teammates illustrated a PPT with the help of a whiteboard that has no option, images, videos, or any other sources of visual content. That would definitely bring dull reactions from your clients. But Alternatively, visualize having a whiteboard that is accessible from any computer or electronics through the web, connected to your smartphone wherever you are.

    Notable Features of Trello

    • Organize your projects and track the progress.
    • Collaborate with your teammates for important meeting discussions, share files.
    • Customize the list of your teammates and use an automated notification to inform them.

    Zoom

    Zoom Gmail Add-on
    Zoom Gmail Add-on

    You have heard this application in recent times, especially during this pandemic, where crucial meetings to online classes happen via Zoom. As entrepreneurs who are WFH, prefer Zoom to other video conferencing applications because it is simple to use, stable, and packed with many features that can be customized to fit specific requirements.

    Notable Features of Zoom

    • Seamless to use, manage and set up.
    • Multitasking application for video, audio, chats, and webinars.
    • Connects through any device- Desktops, Laptops, Smartphones, etc.

    Wisestamp

    Wisestamp Gmail Add-on
    Wisestamp Gmail Add-on

    Well, a signature defines a person’s identification. So, it is very much important for an entrepreneur to sign any crucial project without any fraudulent acts. That’s where Wisestamp launched to help you make the right decisions about the layout, fonts, colours, image shapes, and more for your email signature to help your entire organization.

    Notable Features of Wisestamp

    • Delivers professional email signatures for your business.
    • Provides a wide range of templates, fonts, layouts, and themes features.
    • Dashboards to be implemented for mass e-signature purposes.

    Dropbox

    Dropbox Gmail Add-on
    Dropbox Gmail Add-on

    As we know, hackers can easily get into your files or any other significant documents. Your business’s important documents or files can be saved with proper files, secure storage, easy accessibility, effortless sharing, protect your private files, track file updates, and many more. And that’s Dropbox for a reason!





    Try Dropbox Now


    Notable Features of Dropbox

    • Easy-to-use
    • A high secured platform for storing your important documents & files.
    • Provides backup on your desktops and is easily retrieved.
    • No Internet connection is required for working with DropBox.

    Right Inbox

    Right Inbox Gmail Add-on
    Right Inbox Gmail Add-on

    Email marketing is an essential element for a business in the digital run, as many clients read or acknowledge the mails on short notice. And considerably one of the professional ways of marketing strategies for entrepreneurs. There are numerous benefits to adding Right Inbox to your Gmail such as Notifications, tracking, follow-up emails, email notes, email clues, templates, signatures, CRM, recurring emails, reminders, and templates.

    Notable Features of Right Inbox

    • Time-consuming.
    • Improve campaigns and track your business progress.
    • Optimize conversion rates.

    Streak CRM

    Streak CRM Gmail Add-on
    Streak CRM Gmail Add-on

    While making a presentation to clients, you would feel great anxiety, leading to miscommunication, delayed responses, and missing out on many opportunities. Using this, Streak CRM is a software introduced to make your business run more efficiently, close more sales, juggle thousands of customer interactions at once effortlessly, and stay always on top of clients’ needs.

    Notable Features of Streak CRM

    • Significant CRM and analysis of your growth.
    • Provides productive tools such as email tracking, snippets.
    • Enables seamless collaborations.
    • Highly secure application.

    Smartsheet

    Smartsheet Gmail Add-on
    Smartsheet Gmail Add-on

    Smartsheet keeps track of your relevant information, automated workflows, time management in reminding you of your due work on the sheet, and builds a new solution to every IT need. You can now add emails and additions to a specific row in a sheet without leaving Gmail, allowing you and your team to find authorizations and other important items promptly. Smartsheet advances with over 15 integrations with Gmail, hassle-free e-signing, and overseeing all your business tasks on a single platform.

    Notable Features of Smartsheet

    • ALERT, remind and notify about your business task timely.
    • Customize Workspace and dashboards.
    • Bestows Live Chat, Budget analysis, and reporting.
    • Manage content, documents, contacts, resources, and projects.

    Grammarly

    Grammarly Gmail Add-on
    Grammarly Gmail Add-on

    Grammar is an essential element of content to attract your readers, with unique writing styles by correcting spelling, punctuation, and grammar. Grammarly is automated directly into keypads, which helps to proofread and submit the content without any errors. Advanced writing tools like the synonyms tool can help you increase your vocabulary, spell check terms, and write better emails and social media posts.





    Get Started with Grammarly Now


    Notable Features of Grammarly

    • Simple-to-use
    • Provides high polished content from mistake-free and plagiarism.
    • Generate suggestions of advanced vocabulary synonyms.

    Conclusion

    Each platform has its own set of benefits, and your team is likely to use multiple add-ons to harmonize workflow. Furthermore, Gmail add-ons let you get around these issues and improve your Gmail experience. Apart from the rate differences, each application does its best to provide a variety of features that aid in the proper development of the business. These tools allow you to efficiently organize, track, analyze, and progress your business activities.

    FAQ

    What are Gmail add-ons?

    An add-on is a tool that adds extra features to a program that can be integrated directly into the Gmail app.

    What are some of the best Gmail add-ons?

    Trello, Zoom, Grammarly, and Smartsheet are some of the best Gmail add-ons.

    Are Gmail add-ons safe?

    Yes, Gmail Add-ons are safe as using G Suite.

  • Moosend Review: Email Marketing Tool for Growing Businesses

    Email marketing done right is the fastest way to attract new customers to a business. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.

    Getting more people interested in what you have to offer can mean new leads. Among the several email marketing tools that exist out there, Moosend brings a little extra to the table.

    Moosend is an email marketing platform designed to boost your business growth. It provides core automation features along with templates and even a landing page builder. The platform is highly customizable and simple enough for anyone getting into email marketing. Founded in 2011, Moosend has been helping businesses with their email marketing and landing pages. Focused on helping you design personal emails for customers, the platform has great functionality.

    Features of Moosend
    Pricing of Moosend
    FAQ

    Features of Moosend

    Being a platform designed for email marketing at any scale, Moosend has appealing features. As with any similar tool, Moosend has a vast selection of updated templates for you to choose from. The editor is minimal yet packs in deep customization.

    Apart from that, it does all your basic sorting and automation including email scheduling. Automating and scheduling emails with a mailing list ensures that your emails reach out at the right time. Some of the platforms best features include:

    Email Segmentation

    Moosend allows users to edit, import, and store mailing lists so it’s always there when you need to send out your emails. Lists can be sorted and there’s an option to add custom entries. The listing can also be grouped which is useful if your business deals with a variety of products or services. Opt-in forms can be used to collect user information, feedback, and any specific field.

    Moosend email segmentation options
    Moosend email segmentation options





    Try Moosend now!


    Email Automation

    One of the most crucial features of any popular email marketing tool has to be its automation chains. As a business owner, the ability to create perfectly timed email sequences that generate customer interest means growth.

    Moosend provides users with workflow templates for quick setup. There are onboarding templates with guides and welcomes messages that can be set up to give your customers an initial insight into the business or brand.

    Apart from choosing a premade automation sequence, users have the complete freedom to create their own sequences that suit their needs. The automations work seamlessly and are good to go once set up.

    Triggers are another way to control the automation sequences. Events or automations can be triggered when certain dynamic changes occur. The platform also has a lead score feature that identifies when a visitor can be a potential lead. This combined with the automation tools are sure to boost lead generation and customers for any business.

    A few of the popular Moosend integrations
    A few of the popular Moosend integrations 

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    Landing Page Builder

    Although being an email tool, Moosend has its own built-in landing page builder which makes creating landing pages much easier. The editor is completely customizable and has a template gallery for those who want to set up a quick landing page.

    The UI is easy to use for beginners and the editor requires no coding. Having a landing page can mean more leads and this is exactly why Moosend has its own landing page builder.

    Users are free to use their own domain names for their landing pages. The platform has a WordPress integration to allow for easy imports. Email triggers and automations can be configured easily with Moosend maximizing conversions and helps businesses generate more customers. The drag-and-drop editor makes it easy to modify or create templates fast.

    Moosend template gallery
    Moosend template gallery





    Try Moosend now!


    Tracking and Analytics

    Small changes can make a big difference in marketing and Moosend makes it easy for users to monitor and track their clients. Besides having a Google Analytics integration, Moosend can track stats for both your landing page and emails.

    These include essential stats such as average clicks, traffic, and bounce rates. Users can set up dynamic triggers and automations based on these statistics. The built-in API gives users even more flexibility to manipulate the acquired data. This can be linked to internal systems or any other supported platform.

    Moosend emails can be configured for an A/B Split test campaign from within the dashboard. For a business this is great as getting information directly off customer feedback can guide a campaign in the right direction. Moosend provides many of the features of an analytics platform on its own, making the task much simpler.

    Customer Support

    Moosend has excellent customer support services for all its products. Whether you’re having trouble getting automation setup or hosting your landing page, the support team has you covered.

    The best part is that support is included even for the free plan, which is helpful when getting it set up for the first time. Moosend can also provide you with a dedicated account manager once you upgrade your plans from the free tier.

    The freedom to design, create and automate emails from any device can go a long way for any business looking to generate more leads. If you start experiencing any sort of trouble the 24/7 support team is just a message away.

    Customer support is always appreciated when trying a new platform where things can be confusing and hard to get a hold of. Moosend does a great job with its highly rated customer service.

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    Pricing of Moosend

    Priced in a way that’s affordable to everyone, Moosend has plans depending on the number of subscribers you wish to attend. The Free plan grants you access to all of the platform’s core features except the creation of landing pages up to 1000 subscribers. This is pretty good for small-scale businesses or for people looking to try out the platform before making a purchase.

    The Pro plan is required if you’re looking to have more than 1000 subscribers, which starts at $8/month up to 2000 subscribers. The Pro plan gives the users access to all of the platform’s features including landing pages. The Pro plan can be upgraded according to the number of subscribers that you need to attend to. Moosend even offers a negotiable Enterprise plan for businesses that require to have more than 200k subscribers.

    Moosend is priced in a way that’s too good to pass. If you require an email automation tool that comes with additional benefits like having a landing page builder and analytics then trying Moosend is just a click away.

    The plans can be upgraded at any time if you need to scale or downgrade according to your customer base. Marketing software is usually expensive, making services like Moosend a nice addition to the marketing toolset.

    Moosend basic pricing
    Moosend basic pricing





    Try Moosend now!


    Conclusion

    Email automation is a must-have for digital marketing as it helps push your campaign to new people and further expand your customer base. Moosend is being used by companies like Domino’s , Vogue and organizations like WWF to manage their emails and lead generation. This just shows the reliability and scalability of the platform. Moosend makes it easy for anyone to make effective email marketing campaigns with ease and is certainly worth trying.

    FAQ

    What is Moosend?

    Moosend is an email marketing platform that has core automation features along with templates and even a landing page builder.

    What is the pricing of Moosend?

    Moosend has a free plan that grants you 1000 subscribers, it also has a pro plan priced at $8 up to 2000 subscribers.

    What are some of the alternatives to Moosend?

    MailerLite, ActiveCampaign, GetResponse, Mailchimp, and Campaign Monitor are some of the alternatives to Moosend.

  • BEE Free Review: Create Beautiful Email Templates

    Digital marketing is a cheaper and more effective way of getting customers in the present era. Unlike traditional marketing, digital marketing allows you to be more specific about your targeted customers. What better to reach out to your target customers than some easy email marketing?

    BEE Free is a platform that lets you create beautiful HTML email templates without code through a drag and drop builder. It lets you design responsive emails quickly and easily through the use of their numerous templates.

    Whether it’s a product launch, ad campaign or an announcement, BEE free is more than likely to have a template to help you. The user interface is simple and barely takes a minute to master.

    All the templates are customizable and reusable. The platform also lets you create your own templates. The drag-and-drop builder allows for easy tweaks to further enhance your emails. Although you’ll need BEE Pro (the paid plan) to get access to all the features, the platform offers a 15-day free trial.





    TRY BEE Free NOW



    Features of BEE Free
    Pricing of BEE Free
    FAQ

    Features of BEE Free

    The ‘BEE ecosystem’ as mentioned in their website consists of BEE free, BEE pro, and BEE plugin, which is an embeddable email & landing page editor for SaaS. Here are some of the most interesting features of the platform:

    Impressive Templates

    BEE Free enables you to access a collection of their free templates without any sort of sign-up. You can pick a template, customize it and save it all with the free version.

    Although this is impressive in itself, getting BEE pro allows you to unlock all the templates. These templates look professional and are well made. Whatever your email may be about, it gives you tons of beautiful email template designs to pick from.

    All available templates are fully customizable and you can modify every single element in the template. Colors, text, images, videos, fonts everything can be changed to your heart’s content.

    BEE Free Email Templates
    BEE Free Email Templates

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    No Coding Required

    You don’t require any coding skills to create templates. Simply pick one or make your own and the platform takes care of the backend HTML. The intuitive drag-and-drop builder lets you seamlessly create different templates for all your needs.

    Various elements such as videos, photos, headings, and text can be selected with ease. This allows businesses to have the freedom to create the perfect template for their needs.

    Digital marketing is all about getting those first impressions. People click what they find attractive and impressive. BEE free is the perfect tool to help you create those handmade templates.

    BEE Free drag-and-drop editor
    BEE Free drag-and-drop editor





    TRY BEE Free NOW


    Multiple Export Options

    The true potential of the platform can be utilized via BEE Pro, the paid experience. While BEE free only allows you access to selected templates and download your files as a zip, the pro version does so much more.

    BEE Pro lets you save and reuse your template, direct export to your preferred mailing service, copy the HTML and download templates as a PDF. The ability to export your template directly to your preferred mailing service with a click is as convenient as it can get.

    Collaboration/Projects

    If you’re working on a big marketing campaign with your employees, BEE lets you collaborate with them. Marketing almost always includes a team. Business owners, marketing experts, and designers can work together on template ideas and share their opinions.

    BEE Pro lets you configure user access and permissions as well. Projects are a great way to keep things organized. All templates related to a single campaign or product can be neatly organized as their own project. So the next time you plan on reusing a template, you’ll know exactly where to look.

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    Pricing of BEE Free

    BEE Free, as the name suggests, is a free version of the BEE platform. BEE Pro is made up of 3 tiers, Freelancer at $15/month, Team at $30 a month and Agency at $120/month.

    Apart from the free version, the features slightly differ across the tiers with Agency having all the features of the platform. The prices are fair and depending upon how you use it, completely worth it.

    All plans have a 15 day free trial, which is plenty of time to explore the platform. The payment can be made monthly or annually which grants a 17% off on the individual rates. A detailed list of features across each tier is given below:

    BEE pricing plans
    BEE Pricing plans





    TRY BEE Free NOW


    Conclusion

    Do you really need a platform to create email templates? In short, the answer is yes. Email marketing is still one of the quickest ways to reach out to customers. Having the right tools can help you advertise, expand and acquire customers faster.

    BEE Free is a powerful service with deep integrations with platforms you already use. These integrations are the links that bind the marketing tools you use together. It’s safe to say that BEE Free is a must-have tool for anyone who’s involved in email marketing.

    FAQ

    What is BEE Free?

    BEE Free is a free email editor that lets you create HTML email templates through a drag and drop builder. It also has a paid version with extra features.

    Is BEE Free free?

    Yes, BEE Free is a free email editor tool but it also has a paid version named BEE pro.

    Is BEE Free Worth it?

    Yes, If you are a freelancer or a marketing team BEE Free is a great email editor tool that can elevate your digital marketing campaign.

  • 7 mistakes people make while writing an Email

    Electronic mails have transcended from being a mere medium of communication to an official platform where vital decisions are made in a short span of time. It has become an  unavoidable conduit in the internet era and became especially relevant in the current times when  most of the official businesses are done online.

    The importance of drafting an excellent email is now  more than ever. Let’s look at a few mistakes that we generally make while writing an Email and see the  probable solution.

    Inappropriate / Absent subject line
    Salutation
    Not Explaining attachments
    Improper/absent closing lines and signing off
    Language
    Tone
    Structure
    Final Monitoring
    FAQ

    Inappropriate / Absent subject line

    The subject is one of the most important and yet the most overlooked element of an e-mail. People tend to write long, vague subject lines. An absent subject line is a big no and is considered off-limits as per the email writing etiquette.

    A proper, indicative subject line should convey the content of your e-mail in three or four words. This will not only increase the chances of your mail being read but also helps the reader to have a better understanding of the content. Unchanged subject line

    While writing an email, it is important to change the subject line every time you start a new discussion. As mentioned earlier, this will make the reader more aware, and on top of that, it will be easier to locate the mail in future. Many people make this mistake of tailing over the same thread every time they send an e-mail. It should be avoided by paying attention to the details before sending  them.

    Salutation

    Long gone are days when you have to address each other with a “Respected Sir/Madam”. Working space has become more congenial and friendly; all forms of communications should  reflect that. While it is acceptable to begin with, “Dear Sir/Madam”, you can use their name or simply “Sir/Madam”.

    It is highly recommended to be gender-neutral when you are not sure who will read your mail. In such cases, beginning by addressing the designation will be safer and acceptable. You can begin by saying “Dear Editor/CEO”. While you try to retract from being formal, do not be too informal.

    Not Explaining attachments

    Most of the e-mails will contain at least one attachment, and we tend to limit ourselves by making a statement that a document has been attached. This is a mistake that will leave the reader  confused and waste their time. Instead, make it a point to mention what is it in the attachments. Again, this should be kept crisp and should not be long.

    Improper/absent closing lines and signing off

    Our overconfidence in the typing speed of our names or getting carried away with the content of the e-mail can be detrimental. An incorrect, inappropriate or absent closing statement can  give a very bad impression to the reader.

    It can make the whole point that you were trying to go vain. Before you sign off, it is important to reiterate the request or content you have put forth. And never forget to write your name while signing off.

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    Number of Email users Worldwide
    Number of Email users Worldwide

    Language

    Language is a very powerful tool, and we should never underestimate it. E-mails are generally meant for and not limited to formal communications like requests and confirmations. However, people tend to be more informal to look more friendly and cool.

    One should completely avoid using any informal language. This includes short forms, emojis, and abbreviations like can’t, shouldn’t etc. Make sure to be formal when it comes to addressing the person as well as the content. Today, being formal is more about striking a perfect balance between being formal and informal.  

    Tone

    The tone of the mail means the way in which the receiver reads the mail. Getting the wrong tone is one mistake that people tend to make while concentrating on being formal. The right  choice of words can control this.

    It should be ensured that while being formal, the tone does not get  authoritative or aggressive. Be careful to include words that make your content sound confident and polite.

    Structure

    Many people write long emails that narrate their whole background, context and whatnot. Writing long emails are both ineffective and unattractive. Mails should be used as a way to put across your requirements in a crisp and concise manner.

    The reader should be able to understand the core of your mail in the first read itself. Ideally, the structure should flow as self-introduction, content and conclusion. Make it a point to conclude the mail in less than 200 words. Spelling and grammatical mistake

    There can be nothing as bad as making a silly yet evident mistake in your grammar or spelling in any mail. This happens when your thought processes and typing speed does not align.

    It is advisable to use software like Grammarly or any other inbuilt or external aids while you type the  mail. Make it a point to not blindly follow them. Giving it to someone for proofreading is also helpful when the mail is not an emergency.

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    Final monitoring

    Summing up the whole mail, we tend to ignore an important step – overview. Before you hit the send button, ensure that all details are presented correctly, and the mail is being sent to the right person.

    All the steps mentioned above have to be cross-checked at least once before confirming on sending it. An Email is too important to be messed up at the last moment. And never reply to all recipients in the group if the message is meant for only one.

    Conclusion

    There is no doubt in the fact that the significance of mails are increasing day by day. It is a very effective way to put yourself as a person. When you can portray yourselves in the best way  possible through an email, make sure you put your best foot forward.

    FAQ

    What are common email blunders you don’t want to make?

    Choosing a vague subject line, Adding the wrong people in cc and Forgetting to proofread are some of the common email blunders you should avoid.

    What are some email etiquette rules?

    Watch your grammar, spelling and punctuation, Choose your subject wisely and Reply to emails promptly these are some email etiquettes you should consider while writing an email.

    What are the most common errors while writing an email?

    Not Writing Proper Subject Lines, Using the Wrong Tone of Voice and Using Abbreviations and Emojis are some of the most common mistakes people make while writing an email.

  • Flowmailer – The Email Delivery Platform you can rely on!

    Flowmailer provides an email delivery platform, focusing on reliable and lightning-fast email delivery. The team believes that every email not making it to the inbox is a missed opportunity to interact with your customer. That’s why they focus on improving the clients’ email deliverability. In the future, they’d love for every legitimate sender to have 100% delivery to the inbox.

    Read this article to learn about Flowmailer, email API, email delivery, SMTP, services, growth, funding, business model, and challenges.

    Flowmailer – Company Highlights

    Startup Name Flowmailer
    Headquarter Rotterdam, The Netherlands
    Sector Email Marketing
    Founders Richard van Looijen
    Founded 2014
    Legal Name Flowmailer bv
    Website flowmailer.com

    Flowmailer – Target Market Size
    How was Flowmailer Started?
    Flowmailer – Product/Services
    Flowmailer – Name, Tagline, and Logo
    Flowmailer – Business Model and Revenue Model
    Flowmailer – Startup Launch
    Flowmailer – User Acquisition and Growth
    Flowmailer – Startup Challenges
    Flowmailer – Growth
    Flowmailer – Funding and Investors

    Flowmailer Dashboard
    Flowmailer Dashboard

    Flowmailer – Target Market Size

    Email deliverability should be important to every business, so the company do not have a specific target industry or definable market size. In the next five years, though, Flowmailer aims to dominate the Dutch SMTP market and to have set a foot on the global market.

    How was Flowmailer Started?

    Flowmailer emerged from an email marketing software called MailPlus (now Spotler). Customers kept calling for a dedicated, more reliable delivery platform for their transactional emails. That’s where Flowmailer originates from, so when their customers got acquainted with Flowmailer, they were very enthusiastic.

    Flowmailer – Product/Services

    Simply put, Flowmailer is an SMTP relay service. The basic function of the platform thus is to receive emails from source systems (webshops, CRM systems, CDPs) and deliver them to the recipient’s inbox. But many SMPT relay services struggle with their deliverability.

    Flowmailer working SMTP
    Flowmailer working SMTP

    Flowmailer stands out from the crowd because its main focus is to get emails delivered, meaning it provide all the tooling the customers need to increase their deliverability. Furthermore, the platform provides tons of features to upgrade transactional emails, like advanced templates and dynamic PDF attachments.

    Email deliverability can be a pain to most marketers/email developers out there. The name is based on the company’s goal to relieve this pain and make email deliverability feel like it’s all going automatically: the simplicity of ‘the flow’. The ‘wm’ in the logo is a flow symbol.

    Flowmailer Logo
    Flowmailer Logo

    Flowmailer – Business Model and Revenue Model

    Flowmailer works on a pricing business model. The pricing is based on the amount of emails sent/month – divided in two packages, Go! and Pro. Go! unlocks all Flowmailer features for an account, Pro is made for accounts with multiple domains and source systems, plus enables phone support.

    Price/Number of emails Flowmailer Go! Flowmailer Pro
    <25000/month €89 €249
    <50000/month €179 €329
    <75000/month €269 €429
    <150000/month €389 €549
    <250000/month €509 €669
    <500000/month €609 €769
    <1000000/month €729 €889
    1000000+/month Custom Custom

    Flowmailer – Startup Launch

    As mentioned, Flowmailer is a spin-off from MailPlus, starting with 0 users was never an issue. Though, growing from that point took a lot of time. In the beginning, they mostly worked with sales strategies and partner relationships. Since last year the team has started doing marketing, which helps them grow as well.

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    Flowmailer – User Acquisition and Growth

    From a marketing perspective, the team found that there is a lot of traffic on SMTP, DMARC, and alternatives to their competitors. They’ve started targeting this traffic with Google Ads and it works. They spend a few thousand euros on marketing on average/month.

    Flowmailer – Startup Challenges

    Starting with marketing, the product was challenging. As mentioned, the team was relying on mostly cold sales before, so marketing was new to them. As a result, the startup’s first marketing project kind of failed, but they learned from it, and now get to know the audience a little better every day.

    Flowmailer – Growth

    Flowmailer mainly focused on the Netherlands (EU) for the past years, but started helping some international clients since this year. Most customers are thus Dutch, like VodafoneZiggo, Eneco, DPD, but they also have brands like Asics in their portfolio.

    Here’s a BuildWith metric:

    Flowmailer Usage Statistics
    Flowmailer Usage Statistics

    Flowmailer – Funding and Investors

    Flowmailer has raised a total of €280K in funding over 2 rounds.

    Date Stage Amount Investors
    April 2017 Seed Round €100K –
    April 2017 Venture Round €180K CNBB Venture Partners

    Flowmailer – FAQs

    What is Flowmailer?

    Flowmailer provides an email delivery platform, focusing on reliable and lightning-fast email delivery.

    Who is the founder of Flowmailer?

    Richard van Looijen is the founder of Flowmailer.

    When was Flowmailer founded?

    2014

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