Tag: Email tracking

  • Top 12 Best Email Tracking Tools and Software 2025 | Best Email Tracking Apps & Analytics

    You’ve received multiple emails from various brands; for example, Swiggy sent you an email about its exciting offers on particular products. Yes, that is how company email marketing works! But how do you know if the recipient of your emails has opened them? Is it to their liking? Will they issue a call to action in response to the emails that you have sent? What if they are our business potential customers?

    When you hit send bulk email, these questions appear in your head for the following minute. That is why email monitoring solutions were created to track emails in order to make business decisions.

    What Is an Email Tracking Software?

    Email tracking software is a tool that lets you know when someone opens your email and clicks on links inside it. It helps you understand how people interact with your emails. This way, you can see which emails work best and which don’t. Many businesses use it to improve their email campaigns and reach more customers. It works with popular email services like Gmail and Outlook, making it easy to track your messages.

    How Does Email Tracking Work?

    Email tracking tools work, whereby an input image embedded within the email is generally used by an email tracking system. This pixel is activated when your lead opens the email, providing you with information such as when it was viewed, from which device it was accessed, how many times the prospect opened your email, and so on.

    This implies you now have real-time information about what occurred to your email, which can help you decide what to do next. You may think, that tracking a person’s email would be illegal, but guess what? No, it’s not! It is totally fine to track the recipient’s email only if you are working from the business’s perspective.

    These email analytics tools are quite helpful for your business because they make things quicker as well as simple.

    # Tool Platform Best For
    1 Right Inbox Gmail Email scheduling & reminders
    2 SalesHandy Gmail, Outlook Email tracking & automation
    3 Yesware Gmail, Outlook Sales teams & outreach
    4 Streak Gmail CRM inside Gmail
    5 ContactOut Chrome, LinkedIn, Gmail Finding email contacts
    6 Hunter Chrome, LinkedIn, Gmail Email finding & verification
    7 HubSpot Gmail, Outlook, Chrome, LinkedIn All-in-one CRM & marketing
    8 MailChimp Gmail, eCommerce platforms, APIs Email marketing & automation
    9 KickBox Gmail, Outlook, Mailchimp, APIs Email verification services
    10 Cirrus Insights Gmail, Outlook, Salesforce Salesforce email integration
    11 Zoho CRM Gmail, Outlook, Zoho Suite CRM & sales management
    12 Mailtrack Gmail Email tracking for Gmail

    Right Inbox

    Feature Details
    Tool Right Inbox
    Rating 4.7/5
    Free Trial Yes (14 days)
    Right Inbox - Best Email Tracking Tools
    Right Inbox – Best Email Tracking Tools

    Right Inbox is one of the best email tracking software, which has various features that could work effectively and efficiently for your email marketing. This tool looks after scheduling & setting reminders for those emails that should be sent later, mail merge, recurring emails, and to make tracking every step after clicking the send option. Right Inbox was founded by Sunjan Patel, which was later bought by Ramp ventures for an undisclosed amount in 2018.

    Features of Right Inbox:

    • Set reminders for those emails, which should be sent later.
    • Private notes
    • Can send follow-up emails.
    • Personalize and optimize effective email templates.
    • Recurring emails
    • CRM sync
    • Smart links previews
    • Mail merger
    • Email tracker

    Pricing of Right Inbox :

    • Free for a 30-day trial
    • $7.95 per month for professionals
    • $6.95 per month for teams

    SalesHandy

    Feature Details
    Tool SalesHandy
    Rating 4.6/5
    Free Trial Yes (14 days)
    Saleshandy - Best Email Tracking Tools
    Saleshandy – Best Email Tracking Tools

    SalesHandy was established by Piyush Patel and Dhruv Patel in 2015 as an email tracking Saas, which has 98% accuracy as per sources in tracking emails for the business.

    Features of SalesHandy :

    • Cold emailing
    • Email tracking for Gmail & Outlook
    • Real-time notifications for the email sent
    • Campaign segmentation
    • Communication management
    • AB testing available
    • Third-party integrations
    • Lead capture
    • Available prospecting tools
    • Email finder
    • Auto follow-ups
    • Email deliverability
    • Email templates

    Pricing of SalesHandy :

    • For basic use, it has a free version
    • For individuals – $9 per month with a 14-day free trial
    • For teams – $22 per month

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    Yesware

    Feature Details
    Tool Yesware
    Rating 4.4/5
    Free Trial Yes (14 days)
    Yesware - Best Email Tracking Tools
    Yesware – Best Email Tracking Tools

    Yesware was launched a decade ago by Matthew Bellows, Rajat Bhargava, and Cashman Andrus, with an aim to bring improvement in sales promotion. And the software achieved many good things so far from having nearly 2000 users to over more than 800,000 users now. Yesware provides email tracking, customizable templates, an email scheduler, a meeting booker, and CRM integration to Gmail and Outlook users.

    Features of Yesware :

    • Email tracking
    • Multi-channel campaigns
    • Attachment tracking
    • Email templates
    • Salesforce integration
    • Outlook add-ons
    • Reporting and analytics
    • Gmail Chrome extensions

    Pricing of Yesware :

    • $15 per month for pro users.
    • $35 per month for professional use.
    • $65 per month for the enterprise.

    Streak

    Feature Details
    Tool Streak
    Rating 4.5/5
    Free Trial Yes (14 days)
    Streak - Best Email Tracking Tools
    Streak – Best Email Tracking Tools

    One of the fastest email tracking platforms is Streak, which is able to track your recipient behaviour towards the email you have sent in 30 seconds right from Gmail. This software helps to get things done easily, from getting a notification on the recipient viewing your emails, improving your response rate, and saving time by sending emails to those recipients who have viewed your last mail and responding to it.

    Features of Streak:

    • CRM
    • Email tracking in an organized manner
    • Mail merge
    • Thread splitter
    • Send later
    • Email Sharing
    • Snippets

    Pricing of Streak:

    • For individuals, free for a month
    • For solo, $15 per month For Pro, $49 per month.
    • For enterprise, $129 per month.

    ContactOut

    Feature Details
    Tool ContactOut
    Rating 4.3/5
    Free Trial Yes (limited credits)
    ContactOut - Best Email Tracking Tools
    ContactOut – Best Email Tracking Tools

    ContactOut is the leading provider of contact information for professionals. With ContactOut, you can find email addresses, phone numbers, and social media profiles for millions of people. ContactOut also offers a suite of tools to help you research and connect with potential contacts. It is the perfect tool for anyone who needs to build a professional network or expand their business.

    Features of ContactOut:

    • Email campaigns
    • Contact multiple people at once
    • Data Enrichment
    • Unlimited searches using its Search Portal
    • LinkedIn sourcing

    Pricing of ContactOut:

    • Free plan for 40 contacts/month
    • Personal plan for $29/month
    • Professional plan for $99/month
    • Recruiter plan for $199/month
    • Team plan (customized pricing)

    Hunter

    Feature Details
    Tool Hunter
    Rating 4.6/5
    Free Trial Yes (25 searches/month)
    Hunter - Best Email Tracking Tools
    Hunter – Best Email Tracking Tools

    Hunter is a mail tracker software, that helps to track a particular business’s email address within a fraction of a second. By this means, you could get to discover the company’s domain, and secure a decent score in getting leads, by sending emails to certain verified emails. Moreover, Hunter bestows public sources that you can check along with the last discovery dates of an email.

    Features of Hunter:

    • Domain Search
    • Email finder
    • Email verifier
    • CRM
    • TechLookup
    • Google Sheets add-on
    • Author Finder
    • MailTracker
    • Email templates
    • Chrome extensions and many add-ons

    Pricing of Hunter:

    • Up to 25 searchers and 50 email verifications are included in the free trial.
    • 500 searchers and 1000 email verifications for $49 per month.
    • 2500 searchers and 5000 email verifications for $69 per month.
    • For $139 each month, you get 10,000 searchers and 20,000 email confirmations.
    • Enterprise for 30,000 searchers and 60,000 searchers costs $399 per month.

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    HubSpot

    Feature Details
    Tool HubSpot
    Rating 4.5/5
    Free Trial Yes (CRM and basic tools free)
    HubSpot - Best Email Tracking Tools
    HubSpot – Best Email Tracking Tools

    HubSpot provides marketing and sales software, with each Hub having its own email tracking tools customized to the needs of marketers and salespeople. The HubSpot Sales Hub keeps track of email openings and engagement and imports that data into your CRM. A/B testing emails is supported by the Marketing Hub, and full-funnel tracking helps you assess the long-term impact of your email marketing campaigns.

    Features of HubSpot:

    The main features of HubSpot are:

    • Free Online Form Builder
    • Free Landing Page Builder
    • Free email marketing tools
    • Ads Software
    • Exit intent forms
    • Pop up forms
    • Blog software
    • Project management software
    • Social media management software
    • Marketing automation software
    • Marketing analysis and dashboard software
    • SEO marketing software
    • Site search
    • Dedicated IP address
    • Scroll box
    • Call to action
    • Google Ads

    Pricing of HubSpot:

    For all of their software, HubSpot provides free options. For both the Marketing and Sales Hubs, paid options start at $50 per month.

    MailChimp

    Feature Details
    Tool MailChimp
    Rating 4.4/5
    Free Trial Yes (Free plan available)
    Mailchimp - Best Email Tracking Tools
    Mailchimp – Best Email Tracking Tools

    Mailchimp is the original email marketing platform, but they’ve since expanded to include a range of other marketing automation tools and channels. However, their early roots are still visible. They provide strong email marketing solutions, such as A/B testing, robust email analytics, and all the email automation capabilities you need to develop for your business.

    Features of Mailchimp:

    • Email Designer
    • Reports
    • MailChimp Editor
    • Social Sharing
    • Custom Forms
    • Email Client Testing
    • Mobile Signup Forms
    • RSS-to-Email
    • MailChimp Mobile
    • MailChimp Coupon Scanner
    • Campaign Archives
    • Merge Tags
    • MailChimp Snap
    • Automation
    • Social Profiles
    • Integrations
    • MailChimp VIPs
    • SMS for Events
    • Geolocation
    • Segmentation and Groups
    • Multi-User Accounts
    • A/B Testing
    • Delivery by Time Zone
    • Spam Filter Diagnostics
    • Email Beamer
    • Subscriber Profiles
    • Email Delivery
    • Email Templates

    Pricing of Mailchimp:

    Mailchimp has a free plan that is limited in scope. Paid options for up to 500 contacts start at $9.99 per month.

    KickBox

    Feature Details
    Tool Kickbox
    Rating 4.6/5
    Free Trial Yes (100 free email verifications)
    Kickbox - Best Email Tracking Tools
    Kickbox – Best Email Tracking Tools

    Sending emails to misspelt or non-existent email addresses is the quickest way to ruin your email marketing efforts. Kickbox integrates with leading marketing automation and email marketing platforms to double-check email addresses before sending. Kickbox boosts email marketing ROI by spotting misspelt addresses. Users’ geolocation, open timing, devices, and email clients are all included in the detailed information they give.

    Features of Kickbox :

    The main features of kickBox are:

    • Reporting/Analytics
    • API
    • Activity Dashboard
    • Activity Tracking
    • Bulk Email Verification
    • Campaign Analytics
    • Catch-all Server Detection
    • Click Tracking
    • Data Verification
    • Disposable Email Detection
    • Domain Check
    • Drag & Drop
    • Email Management
    • Email Marketing
    • Email Tracking
    • Engagement Tracking
    • Event-Triggered Actions
    • List Management
    • Mailing List Management
    • Real-Time Analytics
    • Recipient Validation
    • Reporting & Statistics
    • Reporting/Analytics
    • Secure Data Storage
    • Single Email Verification
    • Spam Blocker
    • Syntax Check
    • Third-Party Integrations

    Pricing of Kickbox :

    Kickbox charges based on the number of verifications, with 500 verifications starting at $5.

    Cirrus Insights

    Feature Details
    Tool Cirrus Insight
    Rating 4.3/5
    Free Trial Yes (14 days)
    Cirrus Insight - Best Email Tracking Tools
    Cirrus Insight – Best Email Tracking Tools

    Cirrus Insight isn’t like the other email tools on our list in that it’s essentially a sales tool that’s run and managed totally within your email inbox. Because they place such a strong emphasis on email, they provide sophisticated email tracking and analytics, as well as less usual capabilities such as attachment tracking and email templates.

    It also syncs with Salesforce and your calendar, making meeting scheduling a breeze.

    Features of Cirrus Insight:

    • Analytics
    • Open Rates
    • Link Activity
    • Attachment Activity
    • Customizations
    • Email Platform Integration
    • Email Scheduling
    • Notifications
    • Email Categorization
    • Templates
    • Integrated Workflows
    • Task Management
    • Email Tracking/Automation
    • CRM Integration
    • Repeatability and Reportability
    • Content Management
    • Workflow Management
    • Workflow Performance
    • Sales Coaching and Insights

    Pricing of Cirrus Insight:

    Monthly fees begin at $27 per user.


    11 Best Email Marketing Software Tools You Can Use
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    Zoho

    Feature Details
    Tool Zoho CRM
    Rating 4.4/5
    Free Trial Yes (15 days)
    Zoho - Best Email Tracking Tools
    Zoho – Best Email Tracking Tools

    Marketing Plus, email, Bigin (a pipeline CRM for small firms), and social media management are just a few of the marketing tools available with Zoho. Their detailed email tracking allows you to see who opens your emails, how they interact with them, and where they are being opened. A/B testing is also supported by Zoho, allowing you to determine the most effective subject lines, CTAs, and other features. Autoresponders, drag-and-drop workflows, and dynamic emails are among the other features.

    Features of Zoho:

    • Online Office
    • Control Panel
    • Email and CRM
    • Advanced Features
    • Anywhere Access
    • Migration Options
    • Organized Inbox
    • iOS and Android Apps
    • Powerful Search
    • Calendar and Tasks
    • Multiple Account
    • Instant Chat
    • Email Policies
    • Integration
    • Multiple Domain
    • Folders and Labels
    • Unlimited Groups

    Pricing of Zoho:

    A limited Free plan is available from Zoho Campaigns. Paid plans start at $3 per month for 250 email credits or $7 per month for unlimited email credits.

    Mailtrack

    Feature Details
    Tool Mailtrack
    Rating 4.5/5
    Free Trial Yes (Free basic plan)
    Mailtrack – Best Email Tracking Tools

    You can schedule, track, and check your email campaigns, share documents, and ask for signatures all from your browser. It also has features like click tracking and works with CRM and other apps. Mailtrack is easy to use and light on your device. It has apps for iPhone, Android, and a Chrome extension. There is a free version with limited features, and you can get more by choosing a paid plan.

    Conclusion

    Emailing used to be fraught with doubt. There doesn’t have to be any with email tracking software. You can use email monitoring to see when your prospects open your emails and when you should follow up.

    Both organizations and customers gain from email tracking. Businesses can use email tracking to efficiently traverse their inbox, communicate effectively, and create and maintain valuable relationships.

    Customers can respond to emails without worrying about getting bombarded with follow-up emails or phone calls. That’s why we created this list of best email tracking tools and software to help organizations thrive by empowering both sides of the email marketing process. These are some of the best tools available; choose the one that best suits your needs.

    FAQs

    What is the best email tracking tool?

    Mailchimp, HubSpot, Hunter, Streak, and Zoho are some of the best email tracking tools.

    What is an email tracking tool?

    An email tracking tool tracks the email and provides information like open rates, the time the mail was opened, and the location the mail was opened.

    What is the best free email tracker?

    Mailtrack, Saleshandy, MixMax, and Streak were some of the best free email trackers.

    What are tools that provide free email tracking service?

    Some popular tools that offer free email tracking are Mailtrack, HubSpot Email Tracking, Yesware, Mailtag, and Streak. These tools work with Gmail and Outlook to let you know when your emails are opened and links are clicked. They provide real-time notifications and basic tracking features at no cost, helping you understand how your emails perform.

    What are the promonent Email tracking apps?

    Here are some popular email tracking apps like Mailtrack, Yesware, HubSpot Sales, Streak, Mailtag, SalesHandy, Right Inbox, and Cirrus Insight. These apps help you track when your emails are opened and links are clicked, making it easier to see how your messages perform.

    Which are the free Email tracking software for Outlook?

    Some free email tracking software for Outlook includes HubSpot Sales, Mailtrack, Yesware, SalesHandy, and Mailtag.

    Which are the best email tracking for gmail?

    Some of the best email tracking tools for Gmail are Mailtrack, Yesware, HubSpot Sales, Streak, and SalesHandy.

  • What Is Heatmap and How to Use It on Your Website?

    Whether you’re creating a new landing page, redesigning your website, or realigning your content to get better conversion rates, you need an optimization roadmap. Without having access to it, you’d just make random changes and see what’s working.

    While analytics hint at how your users interact, numbers don’t tell you everything about your website visitors.

    If you want to know the WHY and WHAT behind those interactions, you need to analyze website heatmaps for your site.

    In this article, we’ll explain what heatmaps are and how to use them for your website.

    What Is a Heatmap?
    Purpose of a Website Heatmap
    Types of Heatmap
    Ways to Use Heatmaps on Website Effectively

    What Is a Heatmap?

    A heatmap is a data visualization of how visitors engage and interact with different elements displayed on your website. It gives you a two-dimensional color-coded visual of how users interact and offers insights into user behavior.

    Heatmaps are an excellent method of converting user behavior data into a deep analysis of how the visitors engage with your website pages. It analyzes:

    • Scroll-through rate
    • Elements that gets clicked on
    • Elements that gets ignored
    • Elements that gets read

    This information will help you identify how the layout and UX design impact a user’s actions and how to improve or optimize them.

    Purpose of a Website Heatmap

    Say, as a DTC website owner, your website attracts a thousand visitors per day, with about 50 customers buying your products. For the marketing strategist, in order to understand why the remaining 950 visitors didn’t convert, they need to analyze the reasons that led the customer to bounce off the website.

    These reasons can be difficulty in navigating through the website, vague product descriptions, not being able to sign up quickly, etc. But, in order to pinpoint a reason, you need access to an efficient analytics tool like website heatmaps.

    The main purpose of heatmaps is the quantitative representation of website users’ clicks, scrolling patterns, mouse movements, the spot of physical eye glaze and its duration, and more.

    A heatmap also helps identify the demographics of your visitors. This way, you can segment your visitor base and make the relevant changes accordingly.

    When optimized properly, heatmaps assist in redefining the overall page design to convince visitors to take the desired action.

    Types of Heatmap

    Generated through click-tracking software, heatmaps are formed by converting the user’s mouse clicks and cursor movements into a color-coded, 2D overlay visual.

    Here are five widely used types of heatmaps, each of them designed to track different types of data.

    Scroll maps

    A scroll map depicts the point at which your visitors leave the website as they skim and scroll through the content.

    Scroll heatmap
    Scroll heatmap

    It shows the percentage of Scroll Depth, allowing you to figure out the sections where the visitors spend their maximum time.

    Additionally, it’s absolutely normal when a few users make it to the end of the page since their retention span is low. To acknowledge this, take a peek into these insights, alter your content, and place the CTA button strategically in the first half of your page.

    Mouse tracking heatmaps

    Mouse tracking heatmaps show the pattern of how users read and navigate a page. It highlights the areas where the visitors hover over the most.

    Mouse tracking heatmap
    Mouse tracking heatmap

    Through the mouse-tracking heatmap, you can determine which part of your website gains the maximum attention and which part gets neglected often through the visual depiction.

    However, keep in mind that a visitor can also hover over a particular section for a long time because they find it very engaging or too challenging to understand in a shorter span. This makes the correlation between the visitor’s mouse movement and what they’re actually looking at a bit cluttered.

    Click maps

    Click Heatmap
    Click Heatmap

    Click maps displays where your user clicks the most out of the entire website. It offers you the in-depth analysis of on-page user engagement, effectiveness of images, links, and click-on buttons on your website.

    Visual depiction of the clicking data on CTA buttons isn’t the only possible use of click maps. They also help you scout the information on if there is an image/text you visitors expected to click on but couldn’t because it isn’t clickable.

    Eye tracking heatmaps

    Eye tracking heatmap
    Eye tracking heatmap

    As the name suggests, eye tracking heatmaps measure your visitors’ eye movement and their positioning. It analyzes the duration of his/her eye movement stagnation and signals the company about the attractiveness of that particular section.

    Typically studied in labs using special tracking devices, eye tracking heatmaps can be conducted via webcams through the infrared ray reflection model.

    However, eye-tracking heatmaps are more complex(and expensive) to set up because of the software and technology involved. And it is also difficult to generate eye-tracking heatmaps for a more extensive set due to its high expense.

    AI-generated attention heatmaps

    AI-generated attention heatmaps visually represent user attention data created by a software algorithm.

    These heatmaps show which areas of the visual materials people are more likely to see. Due to its predictive analysis based on the visitor’s attention span, it represents the data with 95% accuracy.

    Finally, since you don’t need to gather the data yourself, this is a cheaper option for marketers to analyze a potential client’s website and gather insights from it.

    Ways to Use Heatmaps on Website Effectively

    Identify distracting elements

    Heatmaps will potentially identify the elements of your websites with the highest and lowest interactions. With this observation, you can remove those distracting elements so visitors can enter the funnel seamlessly and increase the conversion rate.

    Heatmaps will also tell you how your content needs to be placed in comparison to the graphics so that the visitors understand your offerings and the visuals grab their attention instead of over-showing the content.

    For instance, if you blend both content and images on your website in the same proportion, people might get distracted and focus more on the image. This leads to an increase in bounce rate as the visitors didn’t heed the content.

    Identify frustration clicks

    Rage clicks/frustration clicks occur when a user repeatedly clicks on an element, but it isn’t responding as per his expectations. This induces frustration amongst the users.

    No immediate response makes the user switch to a different site as the present site serves no purpose after that. So, it is essential to identify these problem clicks and avoid user frustration.

    A heat map identifies these rage clicks and shows you a common click pattern of your audience. By looking at this insight, you can spot the rage-click areas, fix the bugs, and modify the design to make it look more presentable.

    Improving readability and content length

    According to Nielson, visitors spend more than 80 per cent of their time without rolling the screen and only 20 per cent focus on the content below that. This means you must illustrate all the critical and eye-catching information above the fold to maximize its effectiveness.

    Scroll maps are a savior for this. They give us an interesting insight into whether the content is being seen or ignored, and it also shows up to which point the visitor scrolls before leaving.

    If there is too much fluff in your content or if it doesn’t indicate a proper action your visitor needs to take, they will jump off and visit another site. Make sure your content is simple and precise, getting the reader hooked until the end.

    Streamlining page design by replacing dead elements

    Who doesn’t want their website to look all fancy and attractive? But, this comes at a cost.

    Due to high resolution, most web elements lower the website performance in terms of loading page sheets. It is better to keep a handful of those elements the audience is bothered about and scrap the remaining.

    Heat Maps identifies those ‘dead elements’ that receive no attention, and you can consider replacing them with a more effective option and optimizing your web page design.

    Comprehend the user intent

    Heatmaps provide you with a great chance to grasp how your visitors behave. With that, you can determine which part of the page your visitors focus on the most and what makes them stick to that.

    To amplify the user intent, you need to adjust your website according to the menu, filter options your visitors interact with, and place them first to maximize the user intent.

    This will amplify the engagement and reduce the bounce rates, ensuring that the visitors enter the last stage of the funnel and buy your offerings.

    Conclusion

    Now that you know what a website heatmap is and how to use it effectively, utilize them to make informed, data-based decisions for updating, or designing your website.

    Before doing that, understand the data each heat map represents and choose a suitable heatmap. Make sure you don’t get overwhelmed with the varied information a heatmap represents. Just stick to your KPIs and analyze your website performance accordingly.

    FAQs

    How do I use heatmap for my website?

    You can use heatmap on your website to understand how your users are engaging with your website.

    What type of data is best visualized with a heatmap?

    If you want to display locations or targets a heatmap is a great way to visualize it.

  • Staying Clear of Email Blacklisting – Prevention and Cure

    E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get marked as spam and then later will be added to the DNSBL (Domain Name System-based Blackhole List) or RBL  – Real-time Blackhole List.

    Getting your email ID blacklisted can be a severe setback for a brand’s reputation. While email marketing is an extremely successful way of branding, it is important to know where to draw the line to not be marked as spam and later get blacklisted. This article will look at the nitty-gritty of email marketing so as to prevent getting blacklisted. Further, the ways to be out of the blacklist will also be listed.

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    Types of Email Blacklist
    How to Prevent Getting Blacklisted?
    How to Get Off the Blacklist

    Types of Email Blacklist

    Depending on the markers that are used to identify the emails to be blacklisted, there are two categories to identify the spamming source – IP Blacklist and Domain Blacklist.

    IP Blacklist

    Every server has a unique IP address which defines its location on the internet. If your respective email id is marked as spam or is known to send spam emails or is infected by botnets, it is likely that your IP address will be added to the blacklist

    Domain Blacklist

    Domain refers to the larger organisation that the email id is a part of. The domain can be inferred from the mail id itself. If the mails sent from these domains are marked as spam based on their history of mail sending, it is likely that all other mails from the same domain will also get blacklisted.

    How to Prevent Getting Blacklisted?

    Here are a few etiquettes that you need to follow that can ensure that your email does not get blacklisted.

    Keep an Eye on the Content

    What goes in the title and body of your mail constitutes an important part of the decision that gets you blacklisted. Make sure that your title is representative of the content and not misleading.

    Avoid using spam words like “Buy Now” that can unnecessarily get your mail id under the radar. Refrain from using fully capitalised words. It may come off as a way of gaining consumer attention, but it might be identified as a marker for being spam mail.

    A clean HTML structure is also an important aspect to look forward to so as to prevent getting blacklisted. The more you use unnecessary links and images, the more are the chances of getting blacklisted.

    Avoiding Open Relays

    There are numerous free services that allow you to send emails through them without any verification. Using these services can be very risky. Chances are high that your mails might get integrated into the mail behaviour of the spammers who use the same platform. In such situations, without any mistakes from your end, the email id can still get blacklisted. It is always ideal to use services from a reputed service provider.

    Stay Clear From Virus and Spambot Infection

    If a system gets affected by malware, it can take control of the course of events and do things that are bad for the brand reputation and the server. Since this malware does its work inconspicuously, it might take a while to even recognise the kind of activities that have been going on. Hence, it is important to maintain a clean system. Doing regular anti-malware checkups can be a good way to ensure that you have a clean system.

    Maintaining a Clean Mail List

    Sending a large number of emails to a large number of people from a single email id or IP address is one of the most common ways that can get you blacklisted. So as to prevent this from happening, maintaining a healthy, efficient mailing list is very important. Keep your list updated. Remove non-active mails regularly. These emails are not only irresponsive but can also be potential spam traps.

    Be careful to remove invalid emails that can cause freeway and hard bounces. It can lead to poor brand reputation and eventual mail blacklisting. It is also best to avoid purchasing email ids from third parties in bulk.

    Do Not Go For Sudden Surges

    Do not increase the number of people you sent emails to suddenly. It can get you blacklisted. Make sure to take the number steadily and gradually. Having a regular pattern of sending emails is also a good practice to prevent blacklisting.


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    How to Get Off the Blacklist?

    With a high number of emails being sent and engaged with, your mail might probably get blacklisted despite all the precautions that you take. You can find out if your email id or IP address got blacklisted or not by looking for the changes in the regular activities in your mail.

    Decreasing delivery rates, an increasing number of dropped mails and bounce rates are usually indicative of blacklisting. You can also check for your domain address and/or IP address in email blacklist directories.

    Getting off the blacklist can be difficult, but it is not impossible. The following are a few ways through which you can get your emails de-listed from the blacklist:

    • In some cases, especially if it’s the first time, chances are high that you might get de-listed after a stipulated time. In such a situation, halt all your mailing activities and resolve the issue that caused the blacklisting. If blacklisting is not a regular occurrence in your mail, you will get de-listed by the respective RBL.
    • In case you are using any email service provider, contact them so as to get your mail delisted
    • Every blacklisting service provides an option to file a delisting request. Make sure you rectify the issue that got you listed before filing a delisting form.

    Conclusion

    There is no end to the process of not getting into the blacklist. The prevention of the same is a never-ending process. If you have a well-defined policy that the mails abide by, it will be easier to maintain a good record and help yourself from not being blacklisted. Adhering to only well-crafted emails and doing regular anti-malware checkups can be a great way of staying clear of the hassle that blacklisting can cause.

    FAQs

    How do I get removed from a blacklist?

    Clean up your email lists regularly, Try not to send spam emails, and get in touch with the IP Blacklist Provider to get your email removed from the blacklist.

    What causes an email address to be blacklisted?

    If a mail has been marked as spam by the user or automatically too many times by a user or users it gets blacklisted.

    How do I check if my email is blacklisted?

    You can check using blacklist lookup websites to check if your email or domain is blacklisted or not.