StartupTalky

Tag: email subject lines

  • 5 Onboarding Email Templates That Will Surely Engage Users in 2022

    Product engagement has a direct relation to perceived value. The more engaged the user is, the more valuable your product is for users. Email sign-up or trial sign-up is not the end goal for the company. It does not ensure a tremendous lifetime value (LTV). Also, there is a high probability of churning customers. Hence, focusing on the new users and presenting your value during the onboarding process contributes significantly to future growth.

    Do you know that onboarding emails have an 82% open rate (60% more than the average open rate)?

    No wonder having a spot-on, well-thought email campaign turn subscribers into brand loyalists. Especially, a sign-up indicates that users do not need massive persuasion. With little effort, you can direct them to make purchases.

    In fact, 31% of B2B marketing professionals believe that emails are the most effective way to nurture a lead.

    So, today, We have compiled 5 onboarding email templates to engage new users.

    5 Onboarding Email Templates to Engage New Users
    7-Step Framework For Planning and Writing Irresistible Onboarding Emails
    Bonus: 3 Tips for Writing Onboarding Email

    5 Onboarding Email Templates to Engage New Users

    An onboarding email is not about sending that one perfect email that turns users into paying customers. It is a process to nurture leads over time. Here are 5 onboarding email templates to engage new users.

    Onboarding Email Template No.1 – Congratulatory Message

    Subject: {NAME}’s Team Welcomes You!/ Thank You from {NAME} team/ Get Started with {NAME}

    Hey ___,

    I couldn’t be happier to have you on board. We are a strong community of # {target group (marketers, accountants, small businesses, etc.)}.

    To head start, check this quick guide that takes you through the basics of {NAME}.

    To make it easier, we have a dedicated team to help you with the product onboard. Reach out to us at {Contact details}.

    Follow us on Twitter, Instagram, LinkedIn and join # {target group} in their upskilling journey. Stay updated with industry trends and get valuable resources.

    {CTA BUTTON}

    (Add a small message from your team member, whomsoever is addressing email.

    “Been working with the team as {POSITION} for # years now. Our mission is {BRAND MISSION}. We want to take this one step further and would love to get your feedback. Just hit reply to this email! We read all the incoming emails and strive to enhance your experience.”)

    {SIGNATURE}

    Onboarding Email Template No.2 – Highlight Features

    Subject:Did you know that {NAME} supports {USP or UNIQUE FEATURE} as well?/ {FEATURE} with {NAME}/ What next?/ How to {FEATURE} on {NAME}

    Hey ___,

    Congratulations on taking your {OFFERING (eg: invoicing, digital marketing, email marketing, project management} game a step ahead!

    You can achieve much more than {PRIMARY FEATURE} with {NAME}.

    {FEATURE 1}{FEATURE 2}{FEATURE 3}

    (*Support each feature with the link and a graphic)

    Want a solution to a specific problem? Contact us at {CONTACT DETAILS}

    {SIGNATURE}

    Onboarding Email Template No.3 – Promoting Referral Program

    Subject: Special Welcome Bonus for You/ Did you try {FEATURE} already?

    Hey ____,

    We couldn’t stop ourselves from asking if you got a chance to explore {SPECIAL FEATURE}!

    {BENEFIT 1}{BENEFIT 2}{BENEFIT 3}

    {CTA BUTTON- Log in here}

    Also, You can avail 25% discount on our app purchase with the discount coupon {DISCOUNT CODE} valid until {EXPIRATION DATE}.

    (*Alternatively, you could mention a loyalty or referral program)

    Our community has {WHAT DID THEY ACHIEVE?} and absolutely loves {FEATURE}.

    Want a quick product tour? Contact us as {CONTACT DETAILS}

    {SIGNATURE}

    Onboarding Email Template No.4 – Case Study

    Subject: 85% of our users saved {USP} by using {FEATURE}/ {TARGET GROUP} loves {FEATURE}/ How {A WELL-KNOWN BRAND} uses {NAME}/ Looking for inspiration?

    Hey ____,

    Did you know that {TARGET GROUP/ WELL-KNOWN BRAND} uses {NAME} to {ACHIEVE WHAT?}.

    (*Share case study with relevant social proof and highlight benefits)

    {CTA BUTTON- Log in here}

    Hope you got some ideas! Want to know more? {Add SOCIAL MEDIA, CONTACT DETAILS}

    {SIGNATURE}

    Onboarding Email Template No.5 – Free Gift!

    Subject: Here’s your gift!/ Bonus for YOU!

    Hey ____,

    {NAME}’s team welcomes you to the community of {TARGET GROUP}!

    Hope you enjoyed using {NAME} and had a great experience.

    We are so delighted to have you here that we have a special gift for you! We are offering {BONUS} for a period of {PERIOD}. You will be able to enjoy:

    {BENEFIT 1}

    {BENEFIT 2}

    {BENEFIT 3}

    (*Add images)

    {CTA- Log in here}

    Want to get all the exclusive features for your company? Check {BEST SELLER PLAN} that our community loves.

    (*Add a review or testimonial)

    {SIGNATURE}

    Tweak these templates and ensure to weave your brand story and make users feel valuable. Now, before we wrap this up, here are 3 tips for writing onboarding emails.

    7 mistakes you should avoid while writing an Email
    We all make mistakes while writing an email but mistakes are not appreciated while writing a mail to a client so here are mistakes to avoid while writing an Email.
    StartupTalkyAnagha S

    7-Step Framework For Planning and Writing Irresistible Onboarding Emails

    In reality, you can not just pick and paste an email template on the internet and expect great results. It requires inculcating your brand personality and A/B testing (which by the way boosts ROI by 31%.). Hence, here is a 7-step framework to get you started.

    1. Set Goals

    What do you want to achieve from your onboarding email?

    Primarily, the goal is to ensure product activation and usage.

    But what is it that motivates your customer to start using your product? Is it a free trial? Is it going through your catalogue? Is it a quick tour of your product?

    Identify the “activation point” and direct your new users there. Look back and see what worked and what did not for past users. Set these actions as KPIs for your email campaign.

    For instance, if every new user to your CRM SaaS uses the product after a quick tour and sales representative call. Set sales rep call as KPI for measuring success.

    2. Identify Gaps and Incentive

    What made my previous user onboarding a success or failure?

    As discussed before, identifying activation points is crucial to shaping your email campaign. This step involves looking at records and doing A/B tests to understand users and get the best results.

    For instance, A great brand story with a simple CTA could give 25% product activation for your brand. Contrarily, a similar email could lead to 35% product activation for another brand. You need to experiment with different elements and understand success points for your users.

    3. Segment Audience

    What are the different categories and preferences of my new users?

    Segmentation is dividing your customers based on their journey or preferences. Understand where your customer is coming from? Did they opt-in from a landing page or a blog? Or Did they sign-up for a free trial? Segmentation can be based on job titles, company size, or any other relevant detail.

    The best example is HubSpot. Whenever a user checks out their sales page or CRM products, they receive an email addressing if they want to purchase anything?

    Segmenting your audience is crucial for better results as it enhances CTR by 50%. It opens a window for personalization and makes emails more relevant.

    4. Curating Catchy Headline

    What is the hook for your audience?

    The classic “8-sec rule” to grab your audience’s attention. How are you opening your email? Is it the cliche “Welcome to the community” or “Congrats on making a smart purchase for your business”. Your headline should be evoking and compel users to hang in till the end.

    5. Crucial Elements of Onboarding Email

    What all should you include in your onboarding email?

    Apart from the email address and contact details, many other elements are crucial in your onboarding email. These are:

    Brand introduction

    What is your brand all about? Highlight that one core pressing problem that your brand solves.

    Brand story

    What was the journey of identifying and solving the problem? Tell users brand mission and vision for the future.

    Benefits and value proposition

    What are the features of your product? Do not just mention the quality of your product but show how your product is a solution to their problem. Highlight any other value that people might not know about. You could support this with social proof and case studies.

    Competitive edge

    What sets you apart? Support your USP with a real-life example and show how your users get better results than your competitors. Give them a reason to stay and not switch to your competitors.

    Future expectations

    What should your users expect from any future email? You do not just send an onboarding email and forget your users. Email marketing is a continuous process, and you need to tell your users what you have in store for them. For instance, “Look out for the guide on ___ in the coming week”.

    Feedback

    How do users perceive your emails? Knowing what they feel about your emails is crucial. Just insert a questionnaire at the end of your email and ask for feedback. You could do a small survey and get to know answers to “How do you identify yourself” “How satisfied are you with the email” “How did you discover our brand”. It improves the quality of your email and customer experience.


    You do not need to include these all in one email. Users can get overwhelmed with all these details at once. Inculcate these in a series of emails as a part of the onboarding process.

    6. Personalize and Humanize Emails

    What makes your emails personal?

    Personalization is an effective way to build relationships and grow your community. But it is more than adding the user’s name. Leverage segmentation and send relevant emails that align with your users’ journey.

    Another way to humanize is to send emails from a team member, on behalf of the team. Add an avatar and send emails from employees’ email IDs. It leads to better connections, especially for B2B businesses.

    Also, do invite replies for your onboarding emails. This might lead to friction initially, but our current focus is to engage users and reduce the churn rate.

    7. Add Call-to-Action

    What do you want from your users?

    At this stage, you persuade users to opt for the activation point discussed earlier. CTA does not always have to be buying a product. It can be as simple as:

    • Striking conversations
    • Sign-ups
    • Social media share
    • Following on social media channels
    • Freebie download

    But, do not opt for many CTAs together. Make sure that your CTA is simple, clear, and strong. Make it stand out and ensure it does not get lost in the email.

    These steps will help you get clarity over curating and using onboarding emails. Now, let us look at the onboarding email templates to engage your new users.

    Top Creative Ways to Reduce Email Newsletter Unsubscribe Rates
    Are people unsubscribing your newsletters?. Here are top tips to retain customers and avoid customers from unsubscribing your newsletter.
    StartupTalkyMuskaan Kapoor

    Bonus: 3 Tips for Writing Onboarding Email

    Before you finally start using these templates, do not miss these writing tips. These take you a step closer to customer satisfaction and increased engagement of new users.

    1. Make emails customer-centric

    Share your brand story and mission, but tell users how they are a crucial part of it. Bring a sense of community.

    Want a tip on how to boost your click rate?


    Remember- A story well told is a story well sold. So, make them part of your brand story. Also, share your brand values and product benefits with a personalized touch. You do not want a user who already signed up to receive an email with the sign-up process. Segment wisely and prioritize customer fulfilment.

    2. Experiment

    Do not stick to one template or one proven subject line. Try multiple formats, templates and analyze the performance. Keep consistent brand voice & personality. Work until you find that one hit-point that makes users fall in love with the product.

    3. Keep it simple

    Avoid adding 10 elements to emails or making them longer. Onboarding emails should be short, simple with no fluff. Do not try to give all the information in one email. Also, you can not persuade users to subscribe to your social channels, make a purchase, download the freebie, check the resource library with one email. Stick to one CTA and goal at a time.

    Conclusion

    Onboarding emails can turn mere visitors into the highest paying customers! Aim to identify communication gaps and convey brand value. It does not have to be that complicated. Just keep it short, simple, and to the point.

    FAQ

    How do you write an onboarding email?

    Write personalized emails, include Call-to-Action, segment your audience, and write a catchy headline.

    When should you send onboarding emails?

    You should send an onboarding email when a customer signs up for your product, service or newsletter.

    Are welcome emails important?

    Yes, welcome emails engage new users and have higher open rates than other marketing emails.

  • How To Write Killer Email Subject Lines To Get High Open Rates

    The big question is what is the benefit of keeping thousands of recipients on your email campaign list if only a handful actually opens your emails! There always has been a situation that you sent an important mail but the open rates are highly poor. Here’s the thing that no matter, whatever your content is, people do judge you by the subject lines. The facts say, 47% of marketers say they test different email subject lines to optimize their open rates. What is important is ‘how to write killer email subject lines so that you get a high open-rate’.

    How many unread emails do you have in your inbox? 800? Or maybe, if you’re like me and are on countless mailing lists, 5644? And that’s after a little Gmail spring cleaning! The thing is we get hundreds of emails every day and a lot of them are never opened. People are inundated with boatloads of information – more than ever before in history! The bitter truth lies within is that your subject line is your first and maybe last impression on that person. Here are some go-to tips to write killer email subject lines so that you can boost your open rates.

    “Please put us out of our misery.”
    That award-winning email subject line, written for a UK financial management company called Money Dashboard

    What Determines Email Open Rates?

    What determines email open rates?
    What determines email open rates?

    Your email open rate is the number you get when you subtract bounced emails from emails sent and divide the opened emails by that number. It’s one of the convenient and best ways to track how your email campaign is delivering the results, which you set out to achieve.

    If you’re launching an email campaign, you’ll need to know this. All email marketing providers track email open rates and give you statistics on them, as well as click, bounce, and complaint rates.

    Your Open Rates Can Suck, Because:

    • Is the email viewable?
    • Are you being a pest?
    • When did you send it?
    • Quality of your email list.
    How to write killer email subject lines?

    So, before we go to the tricks and tips, let’s go over some fundamentals of what makes an email subject line rockin’-sockin’. Whatever your goals are about the mails, these essential elements are one of those that your subject lines should have in them:

    • Urgency
    • Curiosity
    • Value
    • Emotion
    • Offers
    • Personalization
    • Relevance and Timeliness
    • Name Recognition
    • Cool Stories

    6 Effective Email Marketing Tips that will increase Open Rates
    Email marketing allows the brand to promote their products and new launches byusing emails. So, if you have an online business or a blog or just own a store,and you want people to know about your new product, new offers or just yourposts. Neither you are going to every person and tell them about …
    StartupTalkyParnas Ghosh

    How To Write Killer Email Subject Lines To Get High Open Rates?

    1. Keep It Short and Simple

    The majority of the population are now reading their emails on their smartphones and the legends are now reading them from their notifications. Subject lines will automatically get cut-off if they are too long. Since 77% of email opens are taking place on mobile devices, we suggest you use subject lines with fewer than 50 characters, so that people scanning your emails read the entire subject line.

    .. In spite of writing “Your order is being processed” looks better than “Order #9435897758 is being processed.“

    2. Develop a Unique Selling Proposition

    Here’s where the Unique Selling Proposition (USP) comes. The important aspects covered under this are:

    • What unique are you doing other than marketers can do?
    • What makes your sales unique?
    • How can you give your services to inspire people to want to click, open or, buy?

    If your mail offers a user-friendly platform and solves a problem for its customers. That is its USP. Do that with your emails and you will be successful, too.

    3. Use A Familiar Sender Name

    The name recognition applies to the familiar, not famous. If the ‘from’ name doesn’t sound like it’s from someone you would listen to, then bam; it doesn’t matter what the subject line is. The fact that everyone on this planet is so busy that they simply won’t bother if you don’t seem like someone who would make for an easy and friendly conversation.

    4. Segment Your Lists

    When the email is about to blast in big numbers, then it’s not humanly possible that relevant reaches to relevant. Some information could cause confusion and frustration to the users. Why is this restaurant sending me out one of the best steakhouses when I’m vegan? Why is this company sending me product reviews when I just signed up for its mails?  Sometimes flooding the user account with a bunch of emails can cause you subscription.

    How to Build an Email List for Business? | Email List Building Tools
    Email marketing helps you not only to promote the brand or launch a new productbut build a relationship with your customers and convert them into loyalcustomers. Email marketing [/tag/email-marketing/] is the primary method forpromotion. But you need to find out how to create an email list. To co…
    StartupTalkyVidhi Punamiya

    You have to personalize the experience using information from the actions your customers have already taken — from which forms they’ve filled out, to which industries they’re in, to what their personal preferences are. In email marketing, you can personalize your recipients’ experience using a little thing called list segmentation.

    5. Don’t Make False Promises And Accusations

    Your subject line is making a promise to your reader but the content is not quite what they expected of. Make it a point that you do your best on that commitment- and do not try to get your email opened by making false promises. Because, this is going to irk your audiences, and they’ll rephrase as no to trust you and never to open your mails; which will result in a lower open rate and a higher unsubscribe rate.

    Speaking of making false promises, to avoid this situation use lines like “Your guide awaits!” or, “your new ebook inside”. This works better than a simple “regards” mail.

    6. Time It Right

    Sending a relevant mail at the right time with the right subject line is golden. This small step can make a huge difference in open and clickthrough rates. A prime example: a food publication sends at 7:30 P.M. on a Friday evening that said, “Where to Drink Beer Right Now” — just in time for happy hour. Nailed it. Or, Amazon giving you Independence Day sale and Zomato offering you weekend plans for a birthday party with no delivery charges. These small-small steps can increase the chances of your email getting opened — and included a relevant call-to-action about getting glasses to upgrade, too.

    7. Create A Sense of Importance Or Urgency

    ‘Act Now!’ or“Your Prescription is expiring”; I mean this worked for me and else I can’t say more on this. We guarantee that people do open such types of mails. Since we on someone’s behalf can’t encourage such content language, but we do acknowledge the urgency and scarcity in an email subject line which can help compel readers to click (or act); if phrased creatively, strategically and appropriately.

    Since you don’t want to be known as “the brand that cried wolf,” use these subject lines sparingly, and you should try to limit them to when the occasion genuinely calls for immediate action.

    8. Pose a Compelling Question

    Asking a compelling question in your subject line can be magical—especially if you’re asking a question you know is relevant to your recipients’ buyer persona. This is one perfect way to pique the audiences’ curiosity. A prime expel: “Are you making these common GRE mistakes?” or “Do you know what your LinkedIn Profile is doing wrong?” These tricks can get you to boost your high open rates.

    9. Make People Feel Special

    The psychology of exclusivity is a powerful thing. When people feel like they’re on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails. I guess the cosmology and astrology subscription works “the best” in writing killer subject lines. Believe me each and every mail from them tends to draw its audiences’ attention, always. Personalization tokens like “You”, “Your” still sounds like you’re addressing them directly.

    How to design Drip Email Campaign ?
    An email drip campaign [https://startuptalky.com/tag/drip-marketing/] is aseries of messages that are sent, or “dripped,” in a predefined order at apredefined interval. Drip campaigns are commonly used to communicate to newsubscribers or someone who made a purchase but didn’t join your email lis…
    StartupTalkyRishabh Rathi

    The appropriate phrasing can make your recipients feel special, and the after-effects of your marketing are golden. A few ideas from here and there could be:

    • ‘For our beloved customers’
    • ‘An exclusive offer only for you’
    • ‘My gift to you’
    • ‘You’re invited’
    • ‘Private Invite’

    Subject lines are similar to calls-to-action, so always start with action-oriented verbs. The fact beneath the subject lines is ‘subjects that begin with action verbs tend to be a lot more enticing, and your emails could be drastically more clickable by adding a vibrant verb at the beginning.

    10. DON’T USE ALL CAPS or Overuse Exclamation Marks!!!

    A subject line that says, “OPEN NOW AND RECEIVE A FREE TRIAL” or, “50% off coupon, apply today only!!!!!!!!” Isn’t going to get your email opened. In fact, it’ll probably get your email ignored. Why? People don’t like to be yelled at, and using excessive marks and caps can really rub people the wrong way. According to a proven study, 85% of respondents prefer opening and reading an all-lowercase subject line to one in all caps.

    Not only, they act as tactics disruptive, but they look spammy. Instead of using fonts and marks like this, try personalizing your emails, establishing relevancy, and using catchy and delightful language.

    How to Create an Email Newsletter? | Business Newsletter Templates
    The email newsletter is one of the powerful digital marketing tools. If you arestruggling with retaining your existing customers or not able to convert yourwarm prospects, then start using Email Newsletters. Creating best emailnewsletters can be helpful for keeping audiences in the know and also …
    StartupTalkyParnas Ghosh

    Examples of Catchy Email Subject Lines

    • “Claim your UNLIMITED free photo book + pages and more” – Shutterfly
    • “Trip or treat! Up to $300 off ends tomorrow” – EF Tours
    • “Generous PTO and summer Fridays” – Mediabistro
    • Subject: “It’s scary outside.” Preview text: “Here’s $5 to stay in” – Drizly
    • “Smouldering red lipstick” – Chanel
    • “Corelle. (Enough said.)” – Wayfair
    • “Do you know how important this is?” – Allstate
    • “Electrify your next night out. Trending party dresses are now on sale.” – Wish

    10 Gmail Hacks for Entreprenurs
    ‘Gmail’ is quite powerful and is a great option for individuals who need a greatpersonal emailing service. Gmail has become a powerful business option mainlybecause of the greats features and integration with google[https://startuptalky.com/tag/google/] products. As a professional, we spendmost …
    StartupTalkyParnas Ghosh

    Implementing the above tips will always lead your emails to achieve high open rates, and not only this but you will also earn a more loyal subscriber base, who will anticipate seeing your next winning subject line in their inbox. The only thing you have to be consistent with: Keep testing your email subject lines. So, they will eventually increase, as long as you follow the rules.

    Although, writing an effective email may be mind-wrecking, but nailing this aspect of your email campaign is trust. What you have to do is ‘meld your creativity with your sales pitch and chances are you’ll be able to create an email marketing that delivers shocking (good) results.’