StartupTalky

Tag: email open rates

  • How to Run Successful Holiday Marketing Campaigns: Essential Email Tips

    Did you know that 40% of consumers start their holiday shopping before Halloween? Yet most businesses wait until November to launch their holiday campaigns. We’ve all been there – scrambling to put together last-minute holiday promotions while our competitors seem to have everything perfectly planned. But here’s the truth: successful holiday marketing campaigns aren’t about luck – they’re about strategy and timing. Our email marketing strategy needs to be particularly sharp during the holiday season. With inbox competition at its peak and consumer attention spans at their lowest, standing out requires more than just festive subject lines and discount codes.

    No matter what you are up to: planning your email marketing strategy for the new year or gearing up for the upcoming holiday season, we’ve got you covered. In this guide, we’ll walk you through proven strategies to create, execute, and optimise your holiday email campaigns for maximum impact.

    Ready to turn your holiday marketing from stressful to successful? Let’s dive in!

    Planning Your Holiday Email Strategy
    Crafting Compelling Holiday Email Content
    Implementing Advanced Segmentation

    Planning Your Holiday Email Strategy

    Planning Your Holiday Email Strategy
    Planning Your Holiday Email Strategy

    The foundation of successful holiday marketing campaigns lies in meticulous planning and strategic preparation. Let’s break down the essential elements of a winning holiday email strategy.

    Setting Campaign Goals and KPIs

    We need to establish clear, measurable objectives for our holiday campaigns. Here are the key metrics we should track:

    1. Primary KPIs

    Beyond standard metrics, we’ll want to track specific holiday-related data like holiday sale page visits and seasonal promotion performance. Remember to create benchmarks based on historical data to set realistic targets.

    Identifying Key Shopping Dates and Deadlines

    We must differentiate our email content based on specific holiday shopping dates. Key considerations include:

    • Shipping deadlines for guaranteed delivery
    • Major shopping events (Black Friday, Cyber Monday)
    • Cultural and religious celebrations
    • Post-holiday clearance periods

    You should remember to incorporate reminder emails for sale endings and special offer expirations. Our email marketing strategy for the new year should extend beyond December, including follow-up communications to maintain engagement with holiday shoppers.

    11 Best Email Marketing Software Tools You Can Use
    Here is a list of the best email marketing software tools to use in 2024 to simplify and streamline the email marketing process of your business.
    StartupTalkyMuskaan Kapoor

    Crafting Compelling Holiday Email Content

    Crafting Compelling Holiday Email Content
    Crafting Compelling Holiday Email Content

    Creating compelling holiday email content is where your strategy comes to life. Let’s explore how we can make our holiday emails stand out in increasingly crowded inboxes.

    Writing Attention-Grabbing Subject Lines

    We’ve found that holiday subject lines need that extra sparkle to capture attention. Here are our proven techniques:

    • Use power words like “get,” “don’t miss,” and “last call”
    • Keep character count between 21-50 characters
    • Place key information at the beginning
    • Add seasonal emojis strategically
    • Create urgency without being pushy

    Remember, our subject lines should tell a story while being concise and straight to the point. We’ve seen that 80% of consumers want brands to tell their stories, yet most can’t remember a good example.

    Designing Mobile-Optimised Templates

    In our email marketing strategy, mobile optimisation isn’t optional – it’s essential. We ensure our templates look stunning across all devices by:

    Creating a clear visual hierarchy that guides readers through our content in under 9 seconds (the average email reading time). We customise the mobile version of each template using specialised controllers, ensuring our CTAs are thumb-friendly and our content is easily scannable.

    Incorporating Seasonal Creative Elements

    We believe holiday emails should reflect the festive spirit while maintaining brand consistency. Our approach involves adding subtle seasonal touches to existing templates rather than complete overhauls. This includes:

    Incorporating holiday-themed headers, festive colour schemes, and themed imagery that resonates with the season. We’ve found that dynamic content performs exceptionally well – think digital scratch-offs revealing holiday deals or countdown timers for shipping deadlines.

    To strengthen our successful holiday marketing campaigns, we focus on personalization beyond basic “Hello, [name]” greetings. Our email marketing strategy for the new year includes interactive elements like live polls and interest signals, showing real-time purchase activity to create urgency naturally.

    Strategies for Small Businesses During the Christmas Season
    Maximize Christmas sales for small businesses! Shine bright with winning strategies this holiday season for your small business designed for a festive boost.
    StartupTalkyRia Sahni

    Implementing Advanced Segmentation

    Advanced segmentation transforms our email marketing strategy into a powerful revenue-generating machine. Studies show that segmented campaigns can perform up to 80% better in terms of average revenue.

    Behavioural Segmentation Strategies

    We leverage automated, data-based tracking to understand how our subscribers interact with our content. Our behavioural segmentation focuses on:

    • Email Opens and Clicks
    • Website Browsing Patterns
    • Cart Abandonment
    • Survey Responses
    • Holiday-Specific Content Engagement

    These insights help us create highly targeted automated responses that align with our successful holiday marketing campaigns.

    Purchase History-Based Targeting

    Our purchase history segmentation goes beyond basic customer categorisation. We analyse:

    Previous holiday purchase patterns to predict future behaviour Average order values during festive seasons Product category preferences Seasonal shopping timing

    This data helps us create dynamic content that resonates with specific customer groups. For instance, we can identify early-bird shoppers versus last-minute buyers and adjust our messaging accordingly.

    Making Real-Time Adjustments

    The beauty of digital marketing lies in our ability to make immediate improvements. When we notice underperforming campaigns, we take swift action:

    1. Analyse campaign statistics immediately
    2. Identify problem areas in the conversion funnel
    3. Test new variations of underperforming elements
    4. Implement successful changes across similar campaigns

    We don’t hesitate to pivot our strategy mid-campaign if the data suggests a better approach. For instance, if we notice lower engagement rates in certain segments, we quickly adjust our messaging or offer structure to better resonate with those audiences.

    Remember, optimisation isn’t just about fixing what’s broken – it’s about enhancing what’s already working. By continuously monitoring and adjusting our campaigns, we ensure our holiday marketing efforts deliver maximum impact.

    How to Successfully Use ChatGPT in Email Marketing?
    ChatGPT is a great tool to get a unique email marketing pitch pretty quickly. ChatGPT can help marketers and advertisers in every area of the business world.
    StartupTalkyRishi Mundra

    End Note

    Holiday email marketing success demands careful planning, strategic execution, and constant optimisation. Our comprehensive guide shows that starting early, creating compelling content, and using advanced segmentation techniques make the difference between average and exceptional campaign results.

    Data-driven decisions remain crucial throughout the holiday season. Regular monitoring of key metrics, swift adjustments to underperforming elements, and continuous A/B testing help maintain peak campaign performance when competition reaches its highest.

    Remember that successful holiday campaigns stem from understanding customer behaviour and adapting our strategies accordingly. Mobile optimisation, personalised content, and engagement-based sending frequencies create meaningful connexions with our audience during the busiest shopping season.

    Want more expert marketing insights? Follow StartupTalky on Instagram for amazing content and check out our library of helpful articles at ST. Most importantly, start planning your holiday campaigns early, test thoroughly, and stay flexible – your holiday marketing success awaits!

    FAQ

    What types of emails work best during the holiday season?

    Promotional emails, personalized gift guides, flash sale alerts, cart abandonment reminders, and festive greeting emails work best during the holiday season.

    What is the ideal frequency for holiday marketing emails?

    The ideal frequency for holiday marketing emails is 1–3 emails per week. Balance engagement without overwhelming subscribers.

    What role does automation play in holiday email marketing?

    Automation streamlines holiday email marketing by enabling personalized, timely, and behavior-triggered messages for higher engagement.

  • Top 10 Metrics That Matter in Email Marketing

    Email marketing is one of the best marketing techniques in today’s time. However, it needs the best practices in mind to ace the final field of success. If you are willing to donate your time to practice for good, then it is better to use it in creating campaigns, getting control of the small rookie mistakes you make, and optimizing emails to expand working engagement. These are of course the basic steps but also paramount. However, these are not the only strategies that will lead you to success. In this article, we will go through some of the most important metrics that matter in measuring the success of your email marketing strategy.

    However, before you dig too deep into learning the metrics for successful email marketing, you must pen down your goals in this field. Also the first step toward having an idea about your goals and dreams is to know what exactly ‘Email marketing’ is.

    What is Email Marketing?
    Most Important Email Marketing Metrics

    Email Marketing for Beginners 

    What is Email Marketing?

    Number of Email Users Worldwide from 2017 to 2022
    Number of Email Users Worldwide from 2017 to 2022

    Technically, it is an act of sending official information or messages to a concerned team of workers or an individual via email. However, most of the messages are commercial and in this context, for every email you sent to a customer, the whole act becomes a part of email marketing. In simple terms, emails sent for a commercial purpose are considered the act of email marketing.

    Furthermore, email marketing involves sending requests for business, advertisements, soliciting donations, sales divisions, and more. However, the regular change of metrics has no impact on the basic three strategies you need to know before stepping into the world of email marketing that are- trust, loyalty, and brand awareness. These three are probably the most basic foundation to enhance the relationship between a merchant and its customers.

    Most Important Email Marketing Metrics

    The metrics used in email marketing keep on changing from time to time. So it is always better to stay up-to-date with the marketing policies, and trends, and then pen down the strategies for one’s business. The following are some of the most important metrics of email marketing:

    Conversion Rate

    The first metric on the list is conversion rate. This rate refers to the percentage of people who not only opened your email but also performed the desired action. This is considered as the most important amongst all as this metric is what really defines the ultimate goal of any email marketing campaign. It is usually suggested that a conversion rate should stay above 2% in order to ensure the effectiveness of a campaign.

    Click-Through Rate (CTR)

    Email Click-Through Rate as per Days of the Week
    Email Click-Through Rate as per Days of the Week

    Every time you are sending an email to your subscribed customers, try to insert CTR to link them with the concerned website with just a touch. The easier you make it for the customers to visit your main page, the higher traffic you will receive within a few days. Moreover, CTR is a very common type of metric that measures customer traffic to your site or the number of people who clicked on the links that are present in your email list. Therefore, if your goal is to expand the effects of your email marketing across the world, it’s time to boost your CTR. Moreover, it is always better to add attractive one-liners under or above the links to convince the customers to visit the link.

    Bounce Rate

    Do you know what is the most common nightmare in the case of email marketing? When you send an email to your customers and it doesn’t get delivered. Well, this might be due to casualties from your side or a technical glitch. But this is something you should keep a check on whenever you send a business email. You must be wondering how is this possible, well that is what bounce rates are for! Generally, it keeps a count of how many applied email addresses did not receive your email.

    If your email contains hard bounces then it may imply that your email is full of spam stuff. So, when the bounce rate is low, it means that your emails are of good quality and when the bounce rate is high, that indicates poor quality emails. Therefore, bounce rate is one of the most important email marketing metric.

    11 Best Email Marketing Tools you can use in 2022
    The Top 11 Email Marketing Tools to help you grow your customers and businesses.
    StartupTalkyMuskaan Kapoor

    The Return on Investment (ROI)

    Spending efforts on those subscribed customers who are of no benefit to your finance must be eliminated. Stop wasting your money on ineffective campaigns that bring no good to your business. So here comes another important metric for email marketing. This metric is extremely important as it helps you to know the returns you are getting on your campaign investment. Also focus on other metrics like web traffic, clicks, and conversions as it plays a very important role in tracking the ROI of a concerned email.

    Open Rate

    Email Open Rate as per Dyas of the Week
    Email Open Rate as per Dyas of the Week

    Whenever you are searching for the best metrics to make your email marketing reach to the best heights, your open rate is what you must focus on. The email open rate is widely influenced by subject line performance. Just remember that if your email campaigns have high open rates then it implies spam-proof content. Make your products and advertisements more appealing so that it brings home benefits after the first launch. You must be thinking that how to calculate the email open rate. Well, you can do this with the help of the formula- Divide the number of emails read by the total number of emails sent. And then multiply the resultant by 100 and here you get the answer!

    Top 20 Catchy Email Subject Lines to Boost Email Open Rates
    Do you want your users to click on your email immediately after reading the title? Use this subject lines
    StartupTalkyDiksha Sinha

    Spam Complaint

    Replay your mind through the spam folder while you are calculating the email metrics. You must know that the customers have the authority to report your email as soon as they find something weird or suspicious. Spam attacks are quite common in emails. Therefore, you must keep a note of spam complaints. Also, keep in mind that if you get a spam-compliant rate of 0.01% then it is quite good whereas 0.05% is wrong for your business. To calculate this, you can use the formula- Divide the number of complaints you received by the total number of emails sent. The number you get, multiply it by 100 and you have got your answer.

    Unique Click Rate

    There are a lot of email metrics which include click rates from various sections and a unique click rate is one of them. the total number of unique recipient email clicks divided by the number of emails delivered in the campaign is what the unique click rate defines. For example, suppose you have sent three links in an email to someone. If the person clicks on all three then he scores you three clicks with one unique click. Moreover, a higher unique click rate implies to clear CTR which is good.

    Domain Open Rate

    This type of rate ensures the number of people who showed interest in your emails under a particular email provider. This metric is super useful as it will help you to any issues happening due to any domain’s spam filter. Therefore, all you have to do is to calculate the average click rate among the providers and then compare it with other individual providers and that is how this Domain Click Rate works.

    Engagement Rate

    Another important metric in email marketing is the engagement rate. This means tracking when and how much does your customers engage with your email marketing campaign. This enables you to know the time and days when your emails are receiving a maximum reaction from your customers. Therefore, it will help you to know the right time to send the right emails to the right people.

    Email Marketing Statistics For Ecommerce in 2022
    The number of email users worldwide in 2020 was recorded to be 4 billion. This number is expected to grow to 4.6 billion users by the year 2025.
    StartupTalkyDev Gupta

    Unsubscribe Rate

    When you are running a campaign, of course, you don’t want the people to unsubscribe from your marketing campaign in the middle. The number of unsubscribes is a huge element of weakness and also a motivation. Well, a higher rate of unsubscribes has always been a turn-off. On the positive side, this makes a good impression on customers about your brand as you are giving the customers the opportunity to subscribe to or unsubscribe to the emails of their own choice.

    This email marketing strategy convinces your customers to have faith in your marketing strategy and the way you treat them. It is an extremely important metric of email marketing that you can check easily on your metrics dashboard.

    Conclusion

    Therefore the above-mentioned are the top email marketing metrics every email marketer focus on to get success. All these can bring a huge positive change to your metrics dashboard. Email marketing does hold a lot of power in bringing change in the technical world. Therefore you need to memorize and work on the best metrics or strategies to manage your email marketing.

    FAQs

    What is email marketing?

    Email marketing is a marketing technique in which emails are sent for commercial purposes to target specific customers.

    What is the most important metrics in email marketing?

    The following are the most important metrics in email marketing:

    • Conversion Rate
    • Open Rate
    • Click-through Rate
    • Bounce Rate
    • Number of Unsubscribes
    • Domain Open Rate
    • ROI

    What is the most common marketing metric?

    The most common and important marketing metric is Return on Investment (ROI). This is the most common as it ultimately determines the success and failure of the efforts one is putting into their marketing strategies.

  • Staying Clear of Email Blacklisting – Prevention and Cure

    E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get marked as spam and then later will be added to the DNSBL (Domain Name System-based Blackhole List) or RBL  – Real-time Blackhole List.

    Getting your email ID blacklisted can be a severe setback for a brand’s reputation. While email marketing is an extremely successful way of branding, it is important to know where to draw the line to not be marked as spam and later get blacklisted. This article will look at the nitty-gritty of email marketing so as to prevent getting blacklisted. Further, the ways to be out of the blacklist will also be listed.

    WIDGET: leadform | CAMPAIGN: undefined

    Types of Email Blacklist
    How to Prevent Getting Blacklisted?
    How to Get Off the Blacklist

    Types of Email Blacklist

    Depending on the markers that are used to identify the emails to be blacklisted, there are two categories to identify the spamming source – IP Blacklist and Domain Blacklist.

    IP Blacklist

    Every server has a unique IP address which defines its location on the internet. If your respective email id is marked as spam or is known to send spam emails or is infected by botnets, it is likely that your IP address will be added to the blacklist

    Domain Blacklist

    Domain refers to the larger organisation that the email id is a part of. The domain can be inferred from the mail id itself. If the mails sent from these domains are marked as spam based on their history of mail sending, it is likely that all other mails from the same domain will also get blacklisted.

    How to Prevent Getting Blacklisted?

    Here are a few etiquettes that you need to follow that can ensure that your email does not get blacklisted.

    Keep an Eye on the Content

    What goes in the title and body of your mail constitutes an important part of the decision that gets you blacklisted. Make sure that your title is representative of the content and not misleading.

    Avoid using spam words like “Buy Now” that can unnecessarily get your mail id under the radar. Refrain from using fully capitalised words. It may come off as a way of gaining consumer attention, but it might be identified as a marker for being spam mail.

    A clean HTML structure is also an important aspect to look forward to so as to prevent getting blacklisted. The more you use unnecessary links and images, the more are the chances of getting blacklisted.

    Avoiding Open Relays

    There are numerous free services that allow you to send emails through them without any verification. Using these services can be very risky. Chances are high that your mails might get integrated into the mail behaviour of the spammers who use the same platform. In such situations, without any mistakes from your end, the email id can still get blacklisted. It is always ideal to use services from a reputed service provider.

    Stay Clear From Virus and Spambot Infection

    If a system gets affected by malware, it can take control of the course of events and do things that are bad for the brand reputation and the server. Since this malware does its work inconspicuously, it might take a while to even recognise the kind of activities that have been going on. Hence, it is important to maintain a clean system. Doing regular anti-malware checkups can be a good way to ensure that you have a clean system.

    Maintaining a Clean Mail List

    Sending a large number of emails to a large number of people from a single email id or IP address is one of the most common ways that can get you blacklisted. So as to prevent this from happening, maintaining a healthy, efficient mailing list is very important. Keep your list updated. Remove non-active mails regularly. These emails are not only irresponsive but can also be potential spam traps.

    Be careful to remove invalid emails that can cause freeway and hard bounces. It can lead to poor brand reputation and eventual mail blacklisting. It is also best to avoid purchasing email ids from third parties in bulk.

    Do Not Go For Sudden Surges

    Do not increase the number of people you sent emails to suddenly. It can get you blacklisted. Make sure to take the number steadily and gradually. Having a regular pattern of sending emails is also a good practice to prevent blacklisting.

    Top 10 Best Email Tracking Tools and Software 2022
    Want to track your emails? but can’t find any reliable email tracking software. Here are some of the best email tracking software to use in 2022.
    StartupTalkyAbinaya Arangarajan

    How to Get Off the Blacklist?

    With a high number of emails being sent and engaged with, your mail might probably get blacklisted despite all the precautions that you take. You can find out if your email id or IP address got blacklisted or not by looking for the changes in the regular activities in your mail.

    Decreasing delivery rates, an increasing number of dropped mails and bounce rates are usually indicative of blacklisting. You can also check for your domain address and/or IP address in email blacklist directories.

    Getting off the blacklist can be difficult, but it is not impossible. The following are a few ways through which you can get your emails de-listed from the blacklist:

    • In some cases, especially if it’s the first time, chances are high that you might get de-listed after a stipulated time. In such a situation, halt all your mailing activities and resolve the issue that caused the blacklisting. If blacklisting is not a regular occurrence in your mail, you will get de-listed by the respective RBL.
    • In case you are using any email service provider, contact them so as to get your mail delisted
    • Every blacklisting service provides an option to file a delisting request. Make sure you rectify the issue that got you listed before filing a delisting form.

    Conclusion

    There is no end to the process of not getting into the blacklist. The prevention of the same is a never-ending process. If you have a well-defined policy that the mails abide by, it will be easier to maintain a good record and help yourself from not being blacklisted. Adhering to only well-crafted emails and doing regular anti-malware checkups can be a great way of staying clear of the hassle that blacklisting can cause.

    FAQs

    How do I get removed from a blacklist?

    Clean up your email lists regularly, Try not to send spam emails, and get in touch with the IP Blacklist Provider to get your email removed from the blacklist.

    What causes an email address to be blacklisted?

    If a mail has been marked as spam by the user or automatically too many times by a user or users it gets blacklisted.

    How do I check if my email is blacklisted?

    You can check using blacklist lookup websites to check if your email or domain is blacklisted or not.

  • Top 20 Catchy Email Subject Lines to Boost Email Open Rates

    Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.

    No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.

    Why is an Email Subject Line Important?
    Catchy Email Subject Lines From the Depths of our Inbox
    How to Write The Best Subject Lines for Email

    Why is an Email Subject Line Important?

    A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.

    The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.

    Below are some stats to help you understand the importance of email Open Rate.

    • Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
    • 64% percent people say that they open an email based on the relevance of the subject line.
    • Starting the email creative with the person’s name can increase open rates by 40%.

    If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.  

    An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.

    6 Effective Email Marketing Tips That Will Increase Open Rates
    These email marketing tips are going to give an amazing open rate and of course, will boost your website traffic.
    StartupTalkyParnas Ghosh

    Catchy Email Subject Lines From the Depths of our Inbox

    1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)

    After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.

    2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”

    TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday

    3. “Don’t Open This Email”

    When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!

    4. “Uh-oh, your prescription is about to expire,”

    Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.

    5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”

    A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.

    6. “Black Friday shoppers are the worst clients,”

    According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.

    7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”

    The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.

    8. “10 strange money habits that are making Millennials wealthy”

    Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.

    9. “Not Cool, Guys”

    This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.

    10. “Is this the trendiest marketing job?

    This intriguing subject line was employed by Digital Marketer to let readers know what’s within.

    11. “Are you available on Thursday at 12 p.m. PST?”

    Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.

    12. “Alert: Free (Cool!) Clothes?”

    Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.

    13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”

    You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.

    14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.

    15. “Rock the colour of the year”

    The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?

    16. “As You Wish”

    UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.

    17. “Get this NOW before it’s gone…”

    “Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.

    18. “Everything you wanted to know about email copy but were scared to ask”

    CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.

    19. “New Video: (Topic)”

    A successful email campaign should increase revenue while also adding value to customers.

    20. “The price of the item in your cart has dropped”

    These retargeting email subject lines may entice you to return to your cart or finish any unfinished transactions.

    5 Onboarding Email Templates That Will Surely Engage Users in 2022
    Have you just started your newsletters? Want to send your users engaging onboarding emails? Here are the best onboarding email templates.
    StartupTalkyArbaz Sayed

    How to Write The Best Subject Lines for Email

    Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.

    Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.

    Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.

    Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.

    Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.

    Conclusion

    We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.

    It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.

    FAQs

    What subject lines get the most open?

    Email subject lines that are catchy and less than 50 characters get the most open rate.

    How do you make a catchy subject line?

    Keep it short, personalize it, and segment your lists.

    Why email subject line is important?

    A catchy email subject line boosts email open rates.

  • 6 Effective Email Marketing Tips That Will Increase Open Rates

    Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.

    You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.

    What Is Open Rates for Email Marketing?

    The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.

    How to Increase Open Rates for Email Marketing?

    Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.

    Write the Email Content Along With a Catchy Subject Line

    Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.

    Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.

    Avoid Spam Trigger Words

    “Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.

    Teach Them Whitelisting

    You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.

    Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.

    Don’t Send the Same Email to Everyone

    It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.

    Don’t Compromise With the Quality of the Content

    Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO

    Conclusion

    All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.

    FAQs

    What are the 4 types of email marketing?

    Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.

    What are the 2 types of Email?

    Two types of emails are Client Based Email and Web-Based Emails.

    What is a good open rate in email marketing?

    A good opening rate in email marketing should be 17-28%.

  • How To Write Killer Email Subject Lines To Get High Open Rates

    The big question is what is the benefit of keeping thousands of recipients on your email campaign list if only a handful actually opens your emails! There always has been a situation that you sent an important mail but the open rates are highly poor. Here’s the thing that no matter, whatever your content is, people do judge you by the subject lines. The facts say, 47% of marketers say they test different email subject lines to optimize their open rates. What is important is ‘how to write killer email subject lines so that you get a high open-rate’.

    How many unread emails do you have in your inbox? 800? Or maybe, if you’re like me and are on countless mailing lists, 5644? And that’s after a little Gmail spring cleaning! The thing is we get hundreds of emails every day and a lot of them are never opened. People are inundated with boatloads of information – more than ever before in history! The bitter truth lies within is that your subject line is your first and maybe last impression on that person. Here are some go-to tips to write killer email subject lines so that you can boost your open rates.

    “Please put us out of our misery.”
    That award-winning email subject line, written for a UK financial management company called Money Dashboard

    What Determines Email Open Rates?

    What determines email open rates?
    What determines email open rates?

    Your email open rate is the number you get when you subtract bounced emails from emails sent and divide the opened emails by that number. It’s one of the convenient and best ways to track how your email campaign is delivering the results, which you set out to achieve.

    If you’re launching an email campaign, you’ll need to know this. All email marketing providers track email open rates and give you statistics on them, as well as click, bounce, and complaint rates.

    Your Open Rates Can Suck, Because:

    • Is the email viewable?
    • Are you being a pest?
    • When did you send it?
    • Quality of your email list.
    How to write killer email subject lines?

    So, before we go to the tricks and tips, let’s go over some fundamentals of what makes an email subject line rockin’-sockin’. Whatever your goals are about the mails, these essential elements are one of those that your subject lines should have in them:

    • Urgency
    • Curiosity
    • Value
    • Emotion
    • Offers
    • Personalization
    • Relevance and Timeliness
    • Name Recognition
    • Cool Stories

    6 Effective Email Marketing Tips that will increase Open Rates
    Email marketing allows the brand to promote their products and new launches byusing emails. So, if you have an online business or a blog or just own a store,and you want people to know about your new product, new offers or just yourposts. Neither you are going to every person and tell them about …
    StartupTalkyParnas Ghosh

    How To Write Killer Email Subject Lines To Get High Open Rates?

    1. Keep It Short and Simple

    The majority of the population are now reading their emails on their smartphones and the legends are now reading them from their notifications. Subject lines will automatically get cut-off if they are too long. Since 77% of email opens are taking place on mobile devices, we suggest you use subject lines with fewer than 50 characters, so that people scanning your emails read the entire subject line.

    .. In spite of writing “Your order is being processed” looks better than “Order #9435897758 is being processed.“

    2. Develop a Unique Selling Proposition

    Here’s where the Unique Selling Proposition (USP) comes. The important aspects covered under this are:

    • What unique are you doing other than marketers can do?
    • What makes your sales unique?
    • How can you give your services to inspire people to want to click, open or, buy?

    If your mail offers a user-friendly platform and solves a problem for its customers. That is its USP. Do that with your emails and you will be successful, too.

    3. Use A Familiar Sender Name

    The name recognition applies to the familiar, not famous. If the ‘from’ name doesn’t sound like it’s from someone you would listen to, then bam; it doesn’t matter what the subject line is. The fact that everyone on this planet is so busy that they simply won’t bother if you don’t seem like someone who would make for an easy and friendly conversation.

    4. Segment Your Lists

    When the email is about to blast in big numbers, then it’s not humanly possible that relevant reaches to relevant. Some information could cause confusion and frustration to the users. Why is this restaurant sending me out one of the best steakhouses when I’m vegan? Why is this company sending me product reviews when I just signed up for its mails?  Sometimes flooding the user account with a bunch of emails can cause you subscription.

    How to Build an Email List for Business? | Email List Building Tools
    Email marketing helps you not only to promote the brand or launch a new productbut build a relationship with your customers and convert them into loyalcustomers. Email marketing [/tag/email-marketing/] is the primary method forpromotion. But you need to find out how to create an email list. To co…
    StartupTalkyVidhi Punamiya

    You have to personalize the experience using information from the actions your customers have already taken — from which forms they’ve filled out, to which industries they’re in, to what their personal preferences are. In email marketing, you can personalize your recipients’ experience using a little thing called list segmentation.

    5. Don’t Make False Promises And Accusations

    Your subject line is making a promise to your reader but the content is not quite what they expected of. Make it a point that you do your best on that commitment- and do not try to get your email opened by making false promises. Because, this is going to irk your audiences, and they’ll rephrase as no to trust you and never to open your mails; which will result in a lower open rate and a higher unsubscribe rate.

    Speaking of making false promises, to avoid this situation use lines like “Your guide awaits!” or, “your new ebook inside”. This works better than a simple “regards” mail.

    6. Time It Right

    Sending a relevant mail at the right time with the right subject line is golden. This small step can make a huge difference in open and clickthrough rates. A prime example: a food publication sends at 7:30 P.M. on a Friday evening that said, “Where to Drink Beer Right Now” — just in time for happy hour. Nailed it. Or, Amazon giving you Independence Day sale and Zomato offering you weekend plans for a birthday party with no delivery charges. These small-small steps can increase the chances of your email getting opened — and included a relevant call-to-action about getting glasses to upgrade, too.

    7. Create A Sense of Importance Or Urgency

    ‘Act Now!’ or“Your Prescription is expiring”; I mean this worked for me and else I can’t say more on this. We guarantee that people do open such types of mails. Since we on someone’s behalf can’t encourage such content language, but we do acknowledge the urgency and scarcity in an email subject line which can help compel readers to click (or act); if phrased creatively, strategically and appropriately.

    Since you don’t want to be known as “the brand that cried wolf,” use these subject lines sparingly, and you should try to limit them to when the occasion genuinely calls for immediate action.

    8. Pose a Compelling Question

    Asking a compelling question in your subject line can be magical—especially if you’re asking a question you know is relevant to your recipients’ buyer persona. This is one perfect way to pique the audiences’ curiosity. A prime expel: “Are you making these common GRE mistakes?” or “Do you know what your LinkedIn Profile is doing wrong?” These tricks can get you to boost your high open rates.

    9. Make People Feel Special

    The psychology of exclusivity is a powerful thing. When people feel like they’re on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails. I guess the cosmology and astrology subscription works “the best” in writing killer subject lines. Believe me each and every mail from them tends to draw its audiences’ attention, always. Personalization tokens like “You”, “Your” still sounds like you’re addressing them directly.

    How to design Drip Email Campaign ?
    An email drip campaign [https://startuptalky.com/tag/drip-marketing/] is aseries of messages that are sent, or “dripped,” in a predefined order at apredefined interval. Drip campaigns are commonly used to communicate to newsubscribers or someone who made a purchase but didn’t join your email lis…
    StartupTalkyRishabh Rathi

    The appropriate phrasing can make your recipients feel special, and the after-effects of your marketing are golden. A few ideas from here and there could be:

    • ‘For our beloved customers’
    • ‘An exclusive offer only for you’
    • ‘My gift to you’
    • ‘You’re invited’
    • ‘Private Invite’

    Subject lines are similar to calls-to-action, so always start with action-oriented verbs. The fact beneath the subject lines is ‘subjects that begin with action verbs tend to be a lot more enticing, and your emails could be drastically more clickable by adding a vibrant verb at the beginning.

    10. DON’T USE ALL CAPS or Overuse Exclamation Marks!!!

    A subject line that says, “OPEN NOW AND RECEIVE A FREE TRIAL” or, “50% off coupon, apply today only!!!!!!!!” Isn’t going to get your email opened. In fact, it’ll probably get your email ignored. Why? People don’t like to be yelled at, and using excessive marks and caps can really rub people the wrong way. According to a proven study, 85% of respondents prefer opening and reading an all-lowercase subject line to one in all caps.

    Not only, they act as tactics disruptive, but they look spammy. Instead of using fonts and marks like this, try personalizing your emails, establishing relevancy, and using catchy and delightful language.

    How to Create an Email Newsletter? | Business Newsletter Templates
    The email newsletter is one of the powerful digital marketing tools. If you arestruggling with retaining your existing customers or not able to convert yourwarm prospects, then start using Email Newsletters. Creating best emailnewsletters can be helpful for keeping audiences in the know and also …
    StartupTalkyParnas Ghosh

    Examples of Catchy Email Subject Lines

    • “Claim your UNLIMITED free photo book + pages and more” – Shutterfly
    • “Trip or treat! Up to $300 off ends tomorrow” – EF Tours
    • “Generous PTO and summer Fridays” – Mediabistro
    • Subject: “It’s scary outside.” Preview text: “Here’s $5 to stay in” – Drizly
    • “Smouldering red lipstick” – Chanel
    • “Corelle. (Enough said.)” – Wayfair
    • “Do you know how important this is?” – Allstate
    • “Electrify your next night out. Trending party dresses are now on sale.” – Wish

    10 Gmail Hacks for Entreprenurs
    ‘Gmail’ is quite powerful and is a great option for individuals who need a greatpersonal emailing service. Gmail has become a powerful business option mainlybecause of the greats features and integration with google[https://startuptalky.com/tag/google/] products. As a professional, we spendmost …
    StartupTalkyParnas Ghosh

    Implementing the above tips will always lead your emails to achieve high open rates, and not only this but you will also earn a more loyal subscriber base, who will anticipate seeing your next winning subject line in their inbox. The only thing you have to be consistent with: Keep testing your email subject lines. So, they will eventually increase, as long as you follow the rules.

    Although, writing an effective email may be mind-wrecking, but nailing this aspect of your email campaign is trust. What you have to do is ‘meld your creativity with your sales pitch and chances are you’ll be able to create an email marketing that delivers shocking (good) results.’