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Tag: email newsletters

  • 6 Effective Email Marketing Tips That Will Increase Open Rates

    Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.

    You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.

    What Is Open Rates for Email Marketing?

    The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.

    How to Increase Open Rates for Email Marketing?

    Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.

    Write the Email Content Along With a Catchy Subject Line

    Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.

    Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.

    Avoid Spam Trigger Words

    “Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.

    Teach Them Whitelisting

    You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.

    Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.

    Don’t Send the Same Email to Everyone

    It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.

    Don’t Compromise With the Quality of the Content

    Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO

    Conclusion

    All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.

    FAQs

    What are the 4 types of email marketing?

    Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.

    What are the 2 types of Email?

    Two types of emails are Client Based Email and Web-Based Emails.

    What is a good open rate in email marketing?

    A good opening rate in email marketing should be 17-28%.

  • 10 Gmail Hacks for Entrepreneurs

    While being an entrepreneur, one needs to be very much of the things that they can utilise to make their business bigger and better. The invention of the internet makes the life of an entrepreneur a little bit easier. With various facilities, it is now possible to communicate with the customers more precisely and take the business to the top. Among those facilities one of them is Email. Email helps businesses faster and cheaper, not only that it has some amazing features that help an entrepreneur to carry forward with his dream.

    ‘Gmail’ is quite powerful and is a great option for individuals who need a great personal emailing service. Gmail has become a powerful business option, mainly because of the great features and integration with Google products. As a professional, we spend most of the time checking our emails and we always try to optimize our time. While Gmail alone may be great, there are, however, a few Gmail hacks that you can use to make the most out of THE world-famous Email.

    According to a report, Gmail’s market penetration in India stands at 62% which is the highest in the world. With these Gmail hacks, it is guaranteed that you will spend much less time following up on emails and more time focusing on your main business.

    Using the Chrome Extension Mixmax
    Making Use of Boomerang
    Manage Your Responses
    Scheduling the Email Checks
    Managing the ‘Unsubscribe’ List
    Using the Program ‘Sanebox’
    Labeling the Emails
    Setting up ‘Google Alerts’
    Tracking Every Email
    Integrating Rapportive With LinkedIn

    Using the Chrome Extension Mixmax

    It is one of the most useful Chrome extensions for professionals. Installing this extension will allow you to do many things, right from scheduling meetings from the email body to the creation of email templates to the merging of emails. It also helps you to track emails and send personalized emails in mass numbers.

    Making Use of Boomerang

    One of the best ways to prepare and send off bulk emails at the snap of a finger is by using Boomerang. Boomerang makes it very easy for the users to have the emails sent back to you along with scheduling them to be sent from your Gmail account.

    Manage Your Responses

    This is one of the best productive hacks as it allows the responses to be sent by adding in a few basic sentences, words, or even email bodies, that we are prone to using daily and that too, in the blink of an eye. To manage your responses, it is recommended that you should add Canned Responses from the Gmail Labs and then, go to the bottom and select the option of canned responses and then end it, by choosing the appropriate phrase.

    Scheduling the Email Checks

    Though it may look productive by looking at your emails several times during the day, just to stay ahead of the game, but in reality, you are wasting a whole lot of your day. Instead, what you should do is to schedule your timing in checking the email, say, two to three times a day and that too, in the times when there is very little activity. Getting your head out of the inbox will allow focusing on your other tasks more without having to waste your time in endless chat.

    Managing the ‘Unsubscribe’ List

    There’s a website named the ‘Unroll.me’ and with the help of this, it becomes easy for you to keep track of the email newsletters as well as the subscriptions that are cluttering up your inbox. It is through this program, that you can very easily get rid of those junk subscriptions that you may have but is not able to do so.

    Using the Program ‘Sanebox’

    You can also use the program ‘SaneBox’ in integration with Gmail. With this program, you will be able to ‘whitelist’ all the important emails, and as such, they will go directly to the inbox. And the others, which are of a low priority than that, will end up in the ‘SaneLater’ box. Pretty convenient, isn’t it?

    Labeling the Emails

    Okay, we may not admit this, but we all have our Gmails up during the day, and sometimes, we all get a headache by just looking at the sheer number of them. As it is not time efficient to answer each and every one of them, it is suggested that you should go through all of your Emails and label them as necessary by putting them in the correct folder. This will make it easy for you to go to that particular folder and respond to them at once without the chance of slipping away.

    Setting up ‘Google Alerts’

    One of the best ways to stay on top of the latest news is to let Google do it for you. Instead of having to go through all the news, articles, blog posts, and many others, it is recommended that you should set up Google Alerts for a variety of keywords so that it becomes easy to see what is important to read and what’s not.

    Tracking Every Email

    It is surprising to see that there are many entrepreneurs who doesn’t follow their Emails. It is suggested that you should use ‘Yesware’. It is a plug-in that will allow you to see when and where the Email that you have sent is opened. You also have the option of sending Emails in batches. Keep in mind that it is a must-have tool for growing businesses.

    Integrating Rapportive With LinkedIn

    Rapportive is in fact, a tool that is known to pull in the LinkedIn profiles of the Email contact. With this tool, you can easily see the whereabouts of the person, including their photo, company, plus the current position of the person that you are about to email. Apart from that, you also have the option of adding that person to LinkedIn directly from Gmail, and you can also click on their LinkedIn profile to read more about the person.

    Conclusion

    As an Entrepreneur, you might be using Gmail for business purposes daily. Thus all the above Gmail hacks will help you to increase your productivity and optimize your Gmail inbox.

    FAQs

    How do emails benefits business?  

    Emails helps in communicating with your customers quickly and cheaply and is a great method for business communication.

    What are Some Alternatives of Gmail?

    Some of the best alternatives of Gmail are Zoho Mail, Mail.com., Tutanota, Microsoft Outlook.

    Why it is Important to Use Email for Entrepreneurs?

    Entrepreneurs use emails to formally communicate and track all those incoming and outgoing communication.

  • Best Email Management Tips for Clutter-Free Inbox

    Email management is necessary because all informal and formal conversations take place via emails only. Every morning when you open your mailbox it is filled with a number of new emails, but the harsh reality is that half of them belongs to the no sense advertisements from the shopping websites offering a discount, and other belongs to the service providers which you have subscribed for one time, but never uses it. More than half of the mailbox is filled with junk, but in this pile of junk our important emails get hidden and in some case accidentally gets deleted. The most frustrating task is to identify each email and then delete them carefully on the basis of importance.

    Thus, it consumes a lot of valuable time to sort and delete the email every morning. As per a recent study, a person spends around 1 hour a day on emails. But not anymore, as today we are determined to solve the issue of sorting emails and make your inbox clutter-free. Well, let’s see what can we do to make your mailbox neat and clean.

    Email Management Tips

    To keep your inbox clean so that you can differentiate the important mails and the not-so-important ones is very important. We receive an average of 100 emails per day and it is not easy to open and take a look at all of them. Some of the email management tips are given here to follow and keep your inbox clean.

    Unsubscribe Your Unwanted Subscription

    Many of you receive emails daily from the unwanted subscriptions, that you have used once. The answer will be numerous, these unwanted emails capture too much space in that inbox that your important emails get lost in that cluster. Well, if you want to unsubscribe from these unwanted emails, then we would surprise you with a simple email tip to rescue you from all the burden of these emails.

    • Log on to Unsubscribe from emails.
    • The first window which appears shows you all the channels (parties) you are subscribed to in your email.
    • Now press the unsubscribe button and unsubscribe all your waste emails and get your mailbox cleared. Well, in one second you will be free from all the clutter targeting emails.

    Use Email Tools

    Your email app has numerous functions already installed in it and using them smartly to do email list management can help your daily life easily. The email app has various features which you can easily opt to sort out your important emails. The features that you can use to achieve a neat inbox are:

    • Use the filter to remove all the unwanted junk mails from the inbox. Separate emails on the basis of important and unimportant emails, and only visit the important emails and delete all the unwanted ones in just one tick.
    • Learn basic etiquette to email for the best result. If you are in the “To” field, the sender expects you to do a certain action, and if you’re in the “CC” field, you just have to read the email.
    • Reply to the email instantly as you view it, but if by any chance you don’t want to reply soon then use the unread option and mark the email as unread to get the message later.
    • Don’t waste your time by regularly checking your email, check your email only twice a day to spend less time on emails and focus more on your priority work.
    • If you have more than one email account, then merge them together to prevent yourself from the hassle of opening different accounts for the emails.

    Use Email Management Application

    Nowadays a variety of Email management mobile applications are available for both Android and iOS users consisting of Artificial Intelligence. You can easily install the app according to its features and manipulate them according to your wish. One app can easily substitute the personal assistant‘s task for you and you can enjoy your beautiful day without any hassle of email.

    Top Email Management Tools

    SaneBox

    It is said to be one of the best email management tools out there, this tool is especially known for managing personal inboxes. The AI of SaneBox is aware of the person’s email habits and sorts them accordingly, as soon they get into your inbox.

    ActiveInbox

    Emails can distract you from your work, especially the unwanted ones, Active Inbox not only manage your inbox but also helps in scheduling your tasks. The tools divide all your emails and transform them into tasks task with deadlines.

    Clean.Email

    This email management tool helps you sort your emails amongst folders, like important, personal, updates, and others. The tool has a smart filter that helps you see the emails that have been divided into folders after the tool scans your entire inbox.

    Edison

    This tool is very much similar to Sanebox, you unsubscribe from any newsletter with just a simple click. It has some quite interesting features that helps you manage your inbox. It has a swipe action feature where you can swipe to check your emails quickly.

    Mailstrorm

    This tool is considered one of the best tools for filtering emails. Although, it is not an AI, bit it follows the trend, it has advanced spam protection features and can link up to different email providers.

    Conclusion

    So, above were some best email management tips that feature to sort your mailbox and free yourself from the hassle of searching the important email from the pile of unwanted emails. But make sure to use all the cool features of the email app and emerge all the email accounts together to reap the fruit of easy app benefits. To get a clutter-free inbox, start using the above techniques today and save your valuable time.

    FAQs

    Which is the Best Email Management Software?

    SaneBox is said to be the best Email management software.

    Is there a better Email than Gmail?

    There are some alternatives to Gmail and they are OutlooK, ProtonMail, Zoho Mail.

    What is Email Management software used for?

    Email Management software is mainly used to keep your mail inbox organised, so that you can answer those mails that are important quickly.

  • Top 12 Creative Real Estate Marketing Ideas that Will Surely Attract Customers to your Business

    When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.

    The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.

    “Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams

    1. Build a Website
    2. Create Blogs
    3. Start Email Marketing Campaign and Newsletters
    4. Virtual Staging
    5. Use Instagram to Market your Property
    6. Use a Drone to Photograph your Property
    7. Employ Experiential Marketing
    8. Seek Social Media Influencers
    9. Use Television and Radio
    10. Ask for Referrals
    11. Build your Brand
    12. Create and Upload Videos of your Property
    FAQ

    1. Build a Website

    Build a website for your business
    Build a website for your business

    At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.

    So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.

    2. Create Blogs

    Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.

    3. Start Email Marketing Campaign and Newsletters

    One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.

    4. Virtual Staging

    Virtual Staging
    Virtual Staging

    Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.

    5. Use Instagram to Market your Property

    There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.

    6. Use a Drone to Photograph your Property

    Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.

    7. Employ Experiential Marketing

    In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.

    8. Seek Social Media Influencers

    Hire Influencers
    Hire Influencers

    As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.

    9. Use Television and Radio

    To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.

    10. Ask for Referrals

    Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.

    26 Unique Ways to Market Startups
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    StartupTalkyYash Gupta

    11. Build your Brand

    Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.

    12. Create and Upload Videos of your Property

    Create Videos of the Property
    Create Videos of the Property

    Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.

    Conclusion

    Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.

    FAQ

    What are some examples of marketing strategies in real estate?

    Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.

    What are the 4 P’s of marketing in real estate?

    These four P’s of property marketing are People, Price, Promotion, and Product.

    How do you attract customers to buy the property?

    Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.

  • Top Gmail Add-ons Every Entrepreneur Needs

    Entrepreneurs supervise the entire business in their hands, from generating ideas, to collaborating with teams, and to assessing profits. While it is reported that an average number of people read, send, and respond via Emails, so an entrepreneur should spend plenty of hours preparing powerful content that binds the targeted audiences effectively & efficiently.

    You can enhance your email productivity and reduce that time with Gmail’s powerful features. But don’t be baffled by Gmail Add-ons and Gmail Extensions because these two terms are completely different with slight similarities. Thus, extensions can be installed for the Google Chrome browser while add-ons can be installed for the entire G Suite. Therefore, if you are managing your business with the help of Gmail Add-ons, then I assure you that this tool confers many advantages in accomplishing your objectives from establishing customized video conferences to e-signing important reports add-ons.

    Trello
    Zoom
    Wisestamp
    Dropbox
    Right Inbox
    Streak CRM
    Smartsheet
    Grammarly
    FAQ

    Trello

    Trello Gmail Add-on
    Trello Gmail Add-on

    Trello is a progressive Gmail add-on that helps to manage your business’s projects onboard. Keeping boards and inbox connected is the goal of the Trello Add-On for Gmail. And a very simple mechanism is just by clicking the Trello icon in a Gmail message.

    It would be a disaster if you and your teammates illustrated a PPT with the help of a whiteboard that has no option, images, videos, or any other sources of visual content. That would definitely bring dull reactions from your clients. But Alternatively, visualize having a whiteboard that is accessible from any computer or electronics through the web, connected to your smartphone wherever you are.

    Notable Features of Trello

    • Organize your projects and track the progress.
    • Collaborate with your teammates for important meeting discussions, share files.
    • Customize the list of your teammates and use an automated notification to inform them.

    Zoom

    Zoom Gmail Add-on
    Zoom Gmail Add-on

    You have heard this application in recent times, especially during this pandemic, where crucial meetings to online classes happen via Zoom. As entrepreneurs who are WFH, prefer Zoom to other video conferencing applications because it is simple to use, stable, and packed with many features that can be customized to fit specific requirements.

    Notable Features of Zoom

    • Seamless to use, manage and set up.
    • Multitasking application for video, audio, chats, and webinars.
    • Connects through any device- Desktops, Laptops, Smartphones, etc.

    Wisestamp

    Wisestamp Gmail Add-on
    Wisestamp Gmail Add-on

    Well, a signature defines a person’s identification. So, it is very much important for an entrepreneur to sign any crucial project without any fraudulent acts. That’s where Wisestamp launched to help you make the right decisions about the layout, fonts, colours, image shapes, and more for your email signature to help your entire organization.

    Notable Features of Wisestamp

    • Delivers professional email signatures for your business.
    • Provides a wide range of templates, fonts, layouts, and themes features.
    • Dashboards to be implemented for mass e-signature purposes.

    Dropbox

    Dropbox Gmail Add-on
    Dropbox Gmail Add-on

    As we know, hackers can easily get into your files or any other significant documents. Your business’s important documents or files can be saved with proper files, secure storage, easy accessibility, effortless sharing, protect your private files, track file updates, and many more. And that’s Dropbox for a reason!





    Try Dropbox Now


    Notable Features of Dropbox

    • Easy-to-use
    • A high secured platform for storing your important documents & files.
    • Provides backup on your desktops and is easily retrieved.
    • No Internet connection is required for working with DropBox.

    Right Inbox

    Right Inbox Gmail Add-on
    Right Inbox Gmail Add-on

    Email marketing is an essential element for a business in the digital run, as many clients read or acknowledge the mails on short notice. And considerably one of the professional ways of marketing strategies for entrepreneurs. There are numerous benefits to adding Right Inbox to your Gmail such as Notifications, tracking, follow-up emails, email notes, email clues, templates, signatures, CRM, recurring emails, reminders, and templates.

    Notable Features of Right Inbox

    • Time-consuming.
    • Improve campaigns and track your business progress.
    • Optimize conversion rates.

    Streak CRM

    Streak CRM Gmail Add-on
    Streak CRM Gmail Add-on

    While making a presentation to clients, you would feel great anxiety, leading to miscommunication, delayed responses, and missing out on many opportunities. Using this, Streak CRM is a software introduced to make your business run more efficiently, close more sales, juggle thousands of customer interactions at once effortlessly, and stay always on top of clients’ needs.

    Notable Features of Streak CRM

    • Significant CRM and analysis of your growth.
    • Provides productive tools such as email tracking, snippets.
    • Enables seamless collaborations.
    • Highly secure application.

    Smartsheet

    Smartsheet Gmail Add-on
    Smartsheet Gmail Add-on

    Smartsheet keeps track of your relevant information, automated workflows, time management in reminding you of your due work on the sheet, and builds a new solution to every IT need. You can now add emails and additions to a specific row in a sheet without leaving Gmail, allowing you and your team to find authorizations and other important items promptly. Smartsheet advances with over 15 integrations with Gmail, hassle-free e-signing, and overseeing all your business tasks on a single platform.

    Notable Features of Smartsheet

    • ALERT, remind and notify about your business task timely.
    • Customize Workspace and dashboards.
    • Bestows Live Chat, Budget analysis, and reporting.
    • Manage content, documents, contacts, resources, and projects.

    Grammarly

    Grammarly Gmail Add-on
    Grammarly Gmail Add-on

    Grammar is an essential element of content to attract your readers, with unique writing styles by correcting spelling, punctuation, and grammar. Grammarly is automated directly into keypads, which helps to proofread and submit the content without any errors. Advanced writing tools like the synonyms tool can help you increase your vocabulary, spell check terms, and write better emails and social media posts.





    Get Started with Grammarly Now


    Notable Features of Grammarly

    • Simple-to-use
    • Provides high polished content from mistake-free and plagiarism.
    • Generate suggestions of advanced vocabulary synonyms.

    Conclusion

    Each platform has its own set of benefits, and your team is likely to use multiple add-ons to harmonize workflow. Furthermore, Gmail add-ons let you get around these issues and improve your Gmail experience. Apart from the rate differences, each application does its best to provide a variety of features that aid in the proper development of the business. These tools allow you to efficiently organize, track, analyze, and progress your business activities.

    FAQ

    What are Gmail add-ons?

    An add-on is a tool that adds extra features to a program that can be integrated directly into the Gmail app.

    What are some of the best Gmail add-ons?

    Trello, Zoom, Grammarly, and Smartsheet are some of the best Gmail add-ons.

    Are Gmail add-ons safe?

    Yes, Gmail Add-ons are safe as using G Suite.

  • How To Manage Your Email List With these Easy Email List Management Software

    Emails have now become a part of our daily lives. Our inboxes are filled with various emails every day, on an average a person receives 121 business mails in a single day. The importance of an email in a business is more extreme than one could ever imagine. Through this, one can ensure to have formal communication with the advantage of immediate response. Not only through that, you can have opportunities to market your business but it is also inexpensive as well.

    Now as mentioned above, every day on an average 121 emails are received. Among all these mails, not all mails can be of your advantage, some of them can be needless as well. Email marketing is the main reason why email list management is needed. It is one of the cheapest and convenient ways of marketing. In this article we will talk about the email marketing tools that help in managing the email list of a business with a goal of marketing, so let’s get started.

    “You cannot mandate productivity; you must provide the tools to let people become their best.”

    -Steve Jobs

    What is Email Management?
    What does Email Management Software Do?
    Top Software For Managing Email List
    FAQ

    What is Email Management?

    In a business, contacts play a vital role in its success, so Email list management is all about managing the contacts of your business in the email list. It includes segmenting, cleaning, and arranging the contact list; so that the right mail can be sent to the right person, and by doing this proper email marketing can be done.

    What does Email Management Software Do?

    Al the above things can be done by Email management tools, a good tool helps in:

    • Creating a good quality contact list.
    • Ensuring the delivery of the mail to the correct contact.
    • Cleaning the list and keeping the data error-free.
    • Keeping the ROI high and the cost low.

    Top Software For Managing Email List

    These tools are for targeting the correct audience for the business, personalizing the message that of course will get customers for your business. So, here are top email list management software.

    Moosend

    Pricing- Moosend is available at $8/month for the email list management.

    Moosend Website
    Moosend Website





    Try Moosend now!


    This email marketing service provider was founded in the year 2012 by Panos Melissaropoulos and Yannis Psarras. Apart from creating some amazing email campaign, it is also an expert in managing the email list.

    The list segmentation feature of Moosend helps in dividing the customers with the help of the data that are collected with the help of tags and the subscriber’s behavior. It is considered one of the best tools as it has 98% deliverability rate and helps in avoiding getting in the spam section in the subscriber’s mail.

    HubSpot

    Pricing- HubSpot plants starts from $50/month.





    Get started with hubspot now


    HubSpot is a company that builds cloud-based inbound marketing software that helps in marketing online. It was founded in the year 2006 by Brian Halligan and Dharmesh Shah and since then has changed the way of online marketing of many companies.

    HubSpot contains a CRM (Customer relationship management system) that specially deals with managing contacts. The extra contact information that are taken of the customers helps the tool to send the targeted emails to the subscribers. Thanks to the feature of two-way data sync, the contacts of the businesses are always up to date.

    Constant Contact

    Pricing- The plan of Constant contact starts at $20/month.

    Just like its name, this 1998 company founded by Randy Parker focuses on small business and help them build their contacts through email, social media, and even marketing tools.

    The tools are used for creating email newsletters and it also provides some great segmentation features that help in dividing the subscribers. It does some very minimal for the contact list management and is preferable for small businesses.

    Paperform

    Pricing- The plan for Paperform start at $20/month.

    This contact list management tool helps in creating and managing contracts through the creation of landing pages and newsletter signup forms and mainly deals with building online forms. It offers various images and videos to make the forms attractive by using them so that they can capture the attention of the customers. One can also edit the form with the help of HTML and CSS.

    ZeroBounce

    Pricing- The plan of ZeroBounce starts at $16/month.

    Not every email address is important for a business, so ZeroBounce is an email verification tool that deals with email deliverability. The email addresses that are not of importance are removed by this tool, it has a great deliverability percentage. It is more or less a perfect tool to keep the email list clean as it has a feature of an inbox placement tester that does spam delivery tests for Gmail, Outlook, and others.

    MailChimp

    Pricing- The plan of Mailchimp starts at $9.99/month.

    Mailchimp is a very popular email marketing software that provides businesses with various campaign types RSS campaigns and A/B testing. It has some really great segmentation features that help businesses by using the demographical and behavioral data of the subscribers. It works as a very good email list management tool.

    ActiveCampaign

    Pricing- The plan of ActiveCampaign starts at $18/month.





    Try activecampaign now!


    This email management software is another popular one that deals with email marketing. The company was first started in the year 2003 by Jason F. VandeBoom. The software helps in segmenting the subscribers with the help of tags. The deliverability rate of emails with the help of this software is very high.

    Sendinblue

    Pricing- The plan for Sendinblue starts at $25/month.





    Learn more about sendinblue Here


    This is considered as one of the best email marketing services for businesses and also helps in managing the email list. The subscriber that does not engage with the business is easily identified with the help of this service. The data of the users are used so that the mails can be delivered properly and have a good deliverability rate. It is a good email list management service.

    Conclusion

    In the era of email marketing, one needs to understand which contact will helps them in achieving success for their business. The correct tools for managing the email list is very necessary to excel in email marketing. Organizing the list and sending the emails to the subscribers can only be done through email management tools and the above are some of the best from the rest.

    FAQ

    Why email list are important?

    Email lists are important because email marketing is one of the best ways to connect with a customer.

    What is the best tool to manage a large mailing list?

    MailChimp, HubSpot, and CampaignMonitor are some of the tools that help in managing the large mailing list.

    How do I optimize my email list?

    Create More Email Opt-In Opportunities, Optimize Your Preview Text, Use creative Images, and Segment Your Lists.

  • 7 mistakes people make while writing an Email

    Electronic mails have transcended from being a mere medium of communication to an official platform where vital decisions are made in a short span of time. It has become an  unavoidable conduit in the internet era and became especially relevant in the current times when  most of the official businesses are done online.

    The importance of drafting an excellent email is now  more than ever. Let’s look at a few mistakes that we generally make while writing an Email and see the  probable solution.

    Inappropriate / Absent subject line
    Salutation
    Not Explaining attachments
    Improper/absent closing lines and signing off
    Language
    Tone
    Structure
    Final Monitoring
    FAQ

    Inappropriate / Absent subject line

    The subject is one of the most important and yet the most overlooked element of an e-mail. People tend to write long, vague subject lines. An absent subject line is a big no and is considered off-limits as per the email writing etiquette.

    A proper, indicative subject line should convey the content of your e-mail in three or four words. This will not only increase the chances of your mail being read but also helps the reader to have a better understanding of the content. Unchanged subject line

    While writing an email, it is important to change the subject line every time you start a new discussion. As mentioned earlier, this will make the reader more aware, and on top of that, it will be easier to locate the mail in future. Many people make this mistake of tailing over the same thread every time they send an e-mail. It should be avoided by paying attention to the details before sending  them.

    Salutation

    Long gone are days when you have to address each other with a “Respected Sir/Madam”. Working space has become more congenial and friendly; all forms of communications should  reflect that. While it is acceptable to begin with, “Dear Sir/Madam”, you can use their name or simply “Sir/Madam”.

    It is highly recommended to be gender-neutral when you are not sure who will read your mail. In such cases, beginning by addressing the designation will be safer and acceptable. You can begin by saying “Dear Editor/CEO”. While you try to retract from being formal, do not be too informal.

    Not Explaining attachments

    Most of the e-mails will contain at least one attachment, and we tend to limit ourselves by making a statement that a document has been attached. This is a mistake that will leave the reader  confused and waste their time. Instead, make it a point to mention what is it in the attachments. Again, this should be kept crisp and should not be long.

    Improper/absent closing lines and signing off

    Our overconfidence in the typing speed of our names or getting carried away with the content of the e-mail can be detrimental. An incorrect, inappropriate or absent closing statement can  give a very bad impression to the reader.

    It can make the whole point that you were trying to go vain. Before you sign off, it is important to reiterate the request or content you have put forth. And never forget to write your name while signing off.

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    Number of Email users Worldwide
    Number of Email users Worldwide

    Language

    Language is a very powerful tool, and we should never underestimate it. E-mails are generally meant for and not limited to formal communications like requests and confirmations. However, people tend to be more informal to look more friendly and cool.

    One should completely avoid using any informal language. This includes short forms, emojis, and abbreviations like can’t, shouldn’t etc. Make sure to be formal when it comes to addressing the person as well as the content. Today, being formal is more about striking a perfect balance between being formal and informal.  

    Tone

    The tone of the mail means the way in which the receiver reads the mail. Getting the wrong tone is one mistake that people tend to make while concentrating on being formal. The right  choice of words can control this.

    It should be ensured that while being formal, the tone does not get  authoritative or aggressive. Be careful to include words that make your content sound confident and polite.

    Structure

    Many people write long emails that narrate their whole background, context and whatnot. Writing long emails are both ineffective and unattractive. Mails should be used as a way to put across your requirements in a crisp and concise manner.

    The reader should be able to understand the core of your mail in the first read itself. Ideally, the structure should flow as self-introduction, content and conclusion. Make it a point to conclude the mail in less than 200 words. Spelling and grammatical mistake

    There can be nothing as bad as making a silly yet evident mistake in your grammar or spelling in any mail. This happens when your thought processes and typing speed does not align.

    It is advisable to use software like Grammarly or any other inbuilt or external aids while you type the  mail. Make it a point to not blindly follow them. Giving it to someone for proofreading is also helpful when the mail is not an emergency.

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    Final monitoring

    Summing up the whole mail, we tend to ignore an important step – overview. Before you hit the send button, ensure that all details are presented correctly, and the mail is being sent to the right person.

    All the steps mentioned above have to be cross-checked at least once before confirming on sending it. An Email is too important to be messed up at the last moment. And never reply to all recipients in the group if the message is meant for only one.

    Conclusion

    There is no doubt in the fact that the significance of mails are increasing day by day. It is a very effective way to put yourself as a person. When you can portray yourselves in the best way  possible through an email, make sure you put your best foot forward.

    FAQ

    What are common email blunders you don’t want to make?

    Choosing a vague subject line, Adding the wrong people in cc and Forgetting to proofread are some of the common email blunders you should avoid.

    What are some email etiquette rules?

    Watch your grammar, spelling and punctuation, Choose your subject wisely and Reply to emails promptly these are some email etiquettes you should consider while writing an email.

    What are the most common errors while writing an email?

    Not Writing Proper Subject Lines, Using the Wrong Tone of Voice and Using Abbreviations and Emojis are some of the most common mistakes people make while writing an email.

  • Which Subscription-based News websites people prefer across the Globe

    The subscription-based news media websites are becoming popular in recent years. Even though there are paywalls created by these websites, it is estimated that only 20 % people pay for digital news while the rest still opt not to pay for it. Let’s look at the top subscription-based news websites which people are willing to pay for.

    The New York Times
    The Washington Post
    The Wall Street Journal
    Game Informer
    Financial Times
    The Athletic
    The Guardian
    Nikkei
    The Economist
    Caixin
    FAQ

    Lets look at Top subscription-based news websites people prefer to subscribe.

    The New York Times

    The New York Times is top in the list and has around 7.5 million paid subscribers. It is an American based daily newspaper company. The New York Times was founded in the year 1851 and has its headquarters in New York, the US.

    The company has won the most Pulitzer prizes which is won by the most newspaper ever that is 130. The Pulitzer Prize is an award for achievements in newspaper, magazine and online journalism, within the United States.

    The Washington Post

    The Washington Post has a subscriber list of around 3 million. It is also an American based daily newspaper company. The Washington Post was founded in the year 1877 and has its headquarters located in Washington D.C, the US.

    The company has won around 69 Pulitzer prizes which second most in number.

    The Wall Street Journal

    The Wall Street Journal has a subscriber list of around 2.4 million. It is also an American based daily newspaper company. The Wall Street Journal is a business focused newspaper which was founded in the year 1889 and has its headquarters located in New York, the US.

    The Wall Street Journal is considered to be one of the largest newspaper companies in New York in terms of circulation.

    Game Informer

    Game Informer has a subscriber list of around 2.1 million. It is also an American based company but unlike others, it is a monthly video game magazine company. Game Informer provides various information about the reviews and strategies of new games and associated consoles.

    The company was founded in the year 1991 and has its headquarters in the United States. The magazine is now owned by GameStop.

    Financial Times

    Financial Times has a subscriber list of around 1.1 million. It is a London based daily newspaper company. Financial Times focuses on current affairs on economics and business. The company was founded in the year 1888 and has its headquarters located in London, England.

    The company is owned by a Japanese company called Nikkei and have their editorial offices in the United States, Continental Europe and Britain.

    Subscription based News media with Most subscribers
    Subscription based News media with Most subscribers

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    The Athletic

    The Athletic has a subscriber list of around 1 million. The newspaper company provides ad-free digital content which is accessible only through subscription. It is a sports website which covers new nationally and locally in North American cities as well as the United Kingdom.

    The Athletic was founded in the year 2016 and has its headquarters located in California, the United States.

    The Guardian

    The Guardian has a subscriber list of around 790,000. It is a British based daily newspaper. The Guardian was founded in the year 1821 and has its headquarters located in Kings Place, London. The Guardian is owned by the Scott Trust and is part of the Guardian Media Group.

    Nikkei

    Nikkei has a subscriber list of around 769,000. The company was formerly known as The Nihon Keizai Shimbun. The newspaper focuses in the finance based news. It was founded in the year 1876 and has its headquarters located in Tokyo, Japan.
    Nikkei is the world’s largest finance paper which has a daily circulation of more than 3 million.

    The Economist

    The Economist has a subscriber list of around 516,000. It is an international weekly newspaper which is printed in the form of a magazine. It focuses on politics, technology, international business and current affairs. The company was founded in the year 1843 and has its headquarters located in London, England.

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    Caixin

    Caixin has a subscriber list of around 510,000. It is a Chinese based media group company which was founded in the year 2009 and has its headquarters in Beijing, China. The newspaper company focuses on investigative journalism. Caixin in Chinese means News Fortune.

    FAQ

    Which is the best news website in India?

    Indiatimes.com, TimesofIndia.com, and Ndtv.com are the top ranking sites in news and media.

    What are the best news subscriptions?

    The New York Times is one of the most preferred subscription with 7.5 million paid subscribers.

    What is the average cost of a newspaper subscription?

    For freemium models, the price increases to $3.52. And for newspapers using a hard model, the average price jumps to $4.43.

    Conclusion

    These are the list of top subscription-based news websites which the users are ready to pay for subscriptions. Amidst the global pandemic, people are searching for trusted sources to provide them with the right and adequate information as we can see that most of the companies are more than 100 years old.