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Tag: email newsletters

  • How to Supercharge Your Email Marketing With ChatGPT?

    It has been a constant struggle for businesses to ensure that their products and services reach the correct consumer base. In the past few decades, with the advent of the internet and social media platforms like Facebook, Twitter, Instagram, etc., the marketing and advertising industry has changed completely. We can see a paradigm shift from television and billboard advertisements to ads on little screens on our hands that we’re using for a significant amount of time. Smartphone penetration across the world is at avg. 67% (2021), and with 8B people on this earth, it is a compelling medium to target your ads and marketing campaigns. Businesses know this, marketers know this, and advertising agencies know this very well.

    There are several ways you do this when it comes to ads and targeted marketing campaigns. From traditional billboards to brochures to email and digital marketing, options are abundantly available.

    Email marketing is a significant one. It is a powerful tool as businesses can use to reach their target audience, build relationships with customers, and drive sales. It is one of the most effective marketing channels, with a high return on investment (ROI).

    Why Do You Need Email Marketing?
    Where Does ChatGPT Come Into Play?
    Conclusion

    Why Do You Need Email Marketing?

    Well, email marketing is a powerful tool that can help businesses in achieving their marketing goals. It is an effective tool when it comes to acquiring new customers, generating leads, re-engaging lapsed customers, and driving sales. It can be used to target people who have visited your website or signed up for your newsletter. Sending out emails that provide value and keep them engaged with the brand can help convert leads into customers and remind lapsed ones about the business. In addition, emails promoting products or services, along with discounts or incentives will help drive sales too. Furthermore, email marketing helps build relationships with existing customers by providing them value to create a loyal customer base which is essential for any business’s success. All you gotta do is gather loads of emails and design targeted ads marketing campaigns (which again can be done in plenty of ways) and directly deliver them to consumers’ inboxes. People readily subscribe to email newsletters, significantly making the whole thing easier.

    Where Does ChatGPT Come Into Play?

    As you must know by now, ChatGPT is a generative AI Chatbot developed by a San Francisco, California (USA) based company named OpenAI, which is actively involved in Artificial intelligence and Deep learning research and development.

    In November 2022, OpenAI launched ChatGPT to the public. Since ChatGPT is capable of generating human-like texts, and creative content, helping you write poems, editorials, ad slogans, marketing quotes, and more, it has become the fastest-growing technology in recent times. So popular that it took only five days to gather 1m users worldwide since its launch in November, and by January, it had 100M users— that is some record-breaking numbers. To put this into perspective, even Instagram took 2.5 months to gather 1m users.

    OpenAI’s ChatGPT is based on its large language model (LLM), the GPT-3. GPT-3, short for Generative Pre-trained Transformer -3, empowers ChatGPT to understand natural language better and generate human-like responses.

    When it comes to using ChatGPT in email marketing, here are some of the ways you can go about that:

    Firstly, you need a successful email marketing plan which includes segmentation and personalization. Segmenting your email list allows you to send more targeted and relevant emails to your subscribers. This can help you improve your open rates and click-through rates, whereas personalizing your emails with the names of your subscribers is a great way to make them feel like you are speaking directly to them, thereby improving your open rates and click-through rates. Using ChatGPT for precisely this purpose is what you need.

    ChatGPT can help with analyzing customer data, such as purchase history, browsing behavior, and demographic information, to identify patterns and trends. You can use this information to create segments of customers with similar interests and needs.

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    Take a retail clothing store, for example. A clothing retailer could use ChatGPT to analyze customer data to identify segments of customers who are interested in different types of clothing. The retailer could then create personalized email campaigns for each, featuring relevant products that fulfill the interests of each segment.

    Here’s what ChatGPT came up with when I asked it to ‘Write 5 personalized email marketing pitches which I can use as a clothing retailer?’

    Welcome Offer

    Subject: Welcome to [Your Clothing Store Name]! Enjoy 15% off your first purchase!

    Hi [Subscriber’s Name],

    Welcome to [Your Clothing Store Name]! We’re thrilled to have you as part of our fashion-forward community. To celebrate, we’re offering you an exclusive 15% discount on your first purchase.

    Explore our latest collection of trendy apparel, from stylish dresses to chic accessories. With our handpicked selection, you’ll find the perfect outfits for any occasion. Simply use the code “WELCOME15” at checkout to claim your discount.

    We can’t wait to see you rocking our fashion-forward pieces. Happy shopping!

    Personalized Recommendations

    Subject: Your Style, Your Way: Discover Outfits Handpicked for You!

    Hi [Subscriber’s Name],

    At [Your Clothing Store Name], we believe that style is personal. That’s why we’ve curated a collection of outfits tailored just for you! Based on your previous purchases and preferences, we’ve selected these pieces we think you’ll love.

    • [Item 1]: Perfect for a night out, this little black dress is both elegant and versatile.
    • [Item 2]: Stay on-trend with our statement leopard print jacket, a must-have for every fashionista.
    • [Item 3]: Elevate your everyday look with our comfortable yet stylish high-waisted jeans.

    Explore these handpicked recommendations by clicking the links above. We’re confident they’ll reflect your unique style and help you stand out from the crowd.

    And ChatGPT outdid itself with this one:

    Style Inspiration

    Subject: Get Inspired: Discover this Season’s Hottest Trends!

    Hi [Subscriber’s Name],

    Looking for some style inspiration this season? We’ve got you covered! Our team of fashion experts has handpicked the hottest trends that will have you turning heads wherever you go.

    • Trend 1: Statement Sleeves: Embrace drama and sophistication with tops and dresses featuring bold and voluminous sleeves.
    • Trend 2: Athleisure Chic: Elevate your casual looks with comfortable yet stylish athleisure pieces that effortlessly transition from workout to the street.
    • Trend 3: Floral Frenzy: Embrace the beauty of nature with vibrant floral prints, perfect for adding a touch of freshness to your outfits.

    Explore these trends and more on our website, where you’ll find a wide range of clothing options to match your style. Let’s make this season your most stylish one yet!

    Happy styling!

    You get the idea, right?

    ChatGPT Email Writing and Newsletter Creation 📚 Tutorial for Beginners 💻

    If you are running a travel company, segmentation, and personalization will help there too. You could use ChatGPT to analyze customer data to identify segments of customers who are interested in different types of travel and then create personalized email campaigns for each, then create personalized email campaigns, featuring relevant products that fulfill the interests of each segment.

    Additionally, ChatGPT can automate email marketing tasks, such as sending out emails, tracking opens and clicks, and analyzing results, saving businesses time and resources, which can be used to focus on other marketing activities.

    On top of that, ChatGPT can also help with initial research. Data is everything, and it can help you gather data. It can collect relevant data about your subscribers, such as their preferences, purchase history, or interactions with your website. This data will help you personalize your email content and make it more relevant to each recipient. Then, it can also determine the objectives you want to achieve through your email marketing campaign. Whether it is driving sales, increasing engagement, or providing customer support, it can clarify your goals to guide your email content.

    ChatGPT can help you with monitoring the effectiveness of your marketing campaigns as well. It can help you get a picture of metrics and show you what is working and what is not. Based on the insights gathered, it can continuously optimize your email marketing strategy. It can also make adjustments to the model’s training data, refine your email templates, and experiment with different approaches to maximize the effectiveness of your campaigns in the long run.

    Conclusion

    ChatGPT is a great tool to give your personalized input a unique email marketing pitch pretty quickly. If used cleverly, ChatGPT can help marketers and advertisers in every area of the business world. Its creative writing feature allows you to experiment with loads of personalized content and see its impact in real time. You can also use it as a data analytics tool to help you with better insights and create new and effective targeted email marketing campaigns.

    FAQs

    What is Email Marketing?

    Email marketing is a powerful tool that can help businesses in achieving their marketing goals. It is an effective tool when it comes to acquiring new customers, generating leads, re-engaging lapsed customers, and driving sales. It can be used to target people who have visited your website or signed up for your newsletter.

    How ChatGPT can help in Email Marketing?

    ChatGPT can help in –

    • Segmentation and Personalization
    • Analyzing Customer’s Data
    • Automate Email Marketing Tasks
    • Initial Research
    • Monitoring the Effectiveness of Marketing Campaign

  • Sender Review: Send More Emails While Spending Less

    The busy lives of millennials have created a new set of challenges for businesses. From fast food to the fashion industry, brands are finding it harder than ever to capture the attention of younger consumers.

    Arguably, email marketing is one of the most essential tools that any business has at its disposal. It’s a cost-effective way to stay in touch with customers and build loyalty to your brand.

    If you’re investing in email marketing as part of your brand’s marketing strategy, you’ll want to ensure you optimize your messages for maximum engagement and conversion.

    And to optimize your messages, you’ll need email marketing software that empowers you to quickly and easily keep in touch with your customers and grow your business while spending much less.

    Introducing Sender
    Features of Sender
    Pricing of Sender
    Why Choose Sender

    Introduction to Email Campaign Creation With Sender

    Introducing Sender

    Sender is an email marketing software for eCommerce and bloggers that allows you to create and send beautiful, branded emails with many additional features. The platform helps users quickly grow their audience with beautiful pop-ups and forms, supports email and SMS automation, allows intuitive personalization, and offers multiple templates. Sender has been assisting entrepreneurs in bridging the gap between their email lists and revenue.

    Features of Sender

    Below are some of the other unparalleled features Sender brings to the table:

    Create Beautiful Branded Newsletters in Seconds

    Newsletters are a great way to stay in touch with your customers, but they’re also a way to make them unsubscribe from your emails as fast as possible. When done wrong, newsletters can feel like spam or an invasion of privacy.

    When done right, newsletters are valuable tools for keeping your customers informed about new products, sales, and other information they care about without requiring them to search for it elsewhere.

    Design Beautiful Newsletters With Sender’s Newsletter Template
    Design Beautiful Newsletters With Sender’s Newsletter Template

    Sender optimized their stylish drag-and-drop editor to help business owners with zero HTML knowledge design beautiful newsletters. With its free newsletter template and a lofty gallery to choose from, you can personalize your newsletters, include intuitive images, and keep your messages attractive across multiple devices.

    Everything You Need to Seamlessly Grow Your Audience

    Now that social media has become a saturated space, it’s more challenging than ever to stand out online. But there’s one place where you can still have an edge: your audience’s inbox.

    Even as people spend more time on third-party sites instead of their primary emails, newsletters are still a great way to reach your target audience and grow your brand.

    And the good news is that email is much easier to get right than social media. You don’t need insider knowledge or special tricks—anyone can set up an email newsletter in just a few minutes, especially if you have Sender’s list-building tools.

    Email Campaigns - Sender
    Email Campaigns – Sender

    Sender offers multiple features to help you grow a healthy and active subscriber list. You can use Sender to create customized subscription forms in seconds, collect and manage various data about your subscribers, group your list into segments, and easily connect Sender with your website. Sender’s automation tool makes setting up and sending targeted campaigns a breeze.

    Advanced Email Delivery Software

    The right email marketing tool can help introduce your company to new customers. But to keep your current customers returning for more, you need an effective strategy supported by the right tools.

    Sender’s email automation software offers an advanced email delivery infrastructure to ensure your emails reach subscribers. They meticulously maintain a high reputation for their IP addresses and employ sender policy framework (SPF) and Domain Key Identified Mail (DKIM) authentication to ensure the deliverability of your emails.

    Email Automation - Sender
    Email Automation – Sender

    Plus, with Sender, you will enjoy advanced email delivery software offering feedback loop integration, bounced email tracking, and deliverability consulting, ensuring you back your messages with research and your campaigns are delivered in the shortest time possible.

    Real-time Analytics

    Do you know that your company’s email marketing campaign may see a decline in the number of opened emails, unread messages, and clicks by your subscribers if your email analytics tools are not working efficiently? Analytic tools help inform your email marketing campaigns, improve customer engagement, and drive conversion.

    Also, with the help of email analytics, you can uncover hidden insights about your business and target audience. It is one of the most valuable tools to analyze how people react to your marketing messages.

    Email analytics helps you measure your marketing campaign’s performance, monitor engagement and segment your subscribers based on their interests and behavior.

    Real-Time Analytics - Sender
    Real-Time Analytics – Sender

    Sender’s real-time analytics stands different because it’s optimized to help you grow your list and keep old clients in the loop while spending less.

    Enjoy an open-&-click tracking feature that allows you to see who opened and how they interacted with your email; date and time analysis that helps you learn the hours subscribers open your emails; click maps offering virtual reports and real-time Google analytics to improve the impact of your campaign.

    Leverage SMS Marketing

    Small businesses don’t have the resources or staff that more prominent companies do. They can’t afford to dedicate advertising and marketing specialists, nor can they usually justify hiring a Corporate Social Responsibility (CSR) department. That’s why small businesses need some tricks up their sleeves to get the word out about their business. But how?

    That’s where SMS marketing comes in. It might sound like an old-school technique, but it’s still helpful in getting your message out without spending much money. And thankfully, Sender offers its users the best of two worlds – email and SMS marketing.

    SMS Marketing - Sender
    SMS Marketing – Sender

    Sender’s SMS marketing tool makes text messaging feel as natural as it can be. The automation tool allows you to effortlessly build, run, monitor, and optimize high-converting SMS sequences with 100% automation without needing to switch between apps consistently.

    Some of the perks of its SMS automation tools include a toll-free number, user-friendly list-building tools, in-depth segmentation, engaging notifications, and advanced text messaging reports.

    Pricing of Sender

    Every business owner needs a solid pricing strategy in line with their budget. Simply put, before settling on an email marketing tool or selecting a price plan, ensure you can effortlessly keep up with the recurring bills.

    That being said, it’s also important to remember that you get what you pay for. Sender provides multiple price plans but doesn’t offer the same features. Let’s explore their prices to help you find that sweet spot between high-value and affordable prices.

    Free Forever

    Sender’s free forever plan is the best option for small, startup business proprietors. The generous FREE-FOREVER plan allows sending up to 15,000 emails to 2,500 subscribers every month.

    Standard

    The standard plan offers all the tools a growing online business needs to cut through the noise and get its message out. Pricing starts at $8.33 per month.

    Professional

    You can opt for Sender’s professional plan if you’re running highly sophisticated campaigns and require advanced omnichannel features and premium support. Pricing starts at $29.17 per month.

    Enterprise

    If you want a customized plan to cater to unlimited email and SMS needs, then Sender’s enterprise plan exists to serve you better. This plan is suitable for big eCommerce stores and Fortune 500 companies. You’ll need to contact Sender’s 24/7 support team for pricing.

    Pay As You Go

    Sender’s pay-as-you-go pricing model is adequate for infrequent senders and business owners with an inconsistent flow of emails. Instead of paying a monthly plan, you can buy email credits as needed.

    Sender’s Pricing Plans Yearly Billing Monthly Billing
    Free Forever $0 $0
    Standard $8.33 $10
    Professional $29.17 $35
    Enterprise Custom Price Custom Price

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    Why Choose Sender

    Sender is popularly known for its award-winning user-friendliness and unparalleled affordability. Plus, it offers multiple highly-intuitive email marketing features.

    So whether you’re looking to instantly integrate your list with leading content management systems, CRMs, and eCommerce platforms, or add a product to your newsletter and pinpoint the right subscribers with segmentation, Sender has got you covered.

    Conclusion

    Sender provides everything you need for an effective email and SMS marketing campaign. Ecommerce businesses can easily connect Sender with their website or webshop, and their lists will synchronize automatically. In essence, if you need an email service provider that allows you to send more while spending less, make Sender your go-to email marketing platform.

    FAQs

    What is Sender?

    Sender is an email marketing software for eCommerce and bloggers that allows you to create and send beautiful, branded emails with many additional features.

    What does Sender do?

    The platform helps users quickly grow their audience with beautiful pop-ups and forms, supports email and SMS automation, allows intuitive personalization, and offers multiple templates.

    Does Sender offer a free plan?

    Yes, Sender offers a Free Forever plan. It is the best option for small, startup business proprietors. This plan allows sending up to 15,000 emails to 2,500 subscribers every month.

  • Top 9 Best Alternatives of Mailchimp in 2023

    It would be awesome, if a web-based application does a marketing automation platform as well as an email marketing service to the business, in order to bring brand awareness among the targeted audiences. Different companies and professionals have been using, one such all-in-one marketing platform named ‘Mailchimp’, which is an American marketing automation platform.

    Mailchimp was founded by Ben Chestnut, Mark Armstrong, and Dan Kurzius in 2001. Besides, Mailchimp is established in order to make your business manage your clients, customers, and other parties by underscoring reliable relationship management practices, ingeniously designed companies, and powerful data analysis about existing and upcoming products.

    Why people preferred Mailchimp and need alternate considerations?  

    When Mailchimp started giving its services to its customers, Mailchimp was a market leader. Because Mailchimp’s free plans with good features, it attracted small businesses at the start. Mailchimp worked well as a free email marketing tool. Second, Mailchimp has a great user interface for its customers. The word “Mail” in Mailchimp got attracted, people easily compared to other service providers.

    Mailchimp is known for its free plans with packed feature services. Which has definitely changed now. Mailchimp’s free plan has now fewer features and it costs huge when a customer’s email list grows with time. Mailchimp charges for every email contact in the list, even if that contact has unsubscribed from the list.

    As is the case, email marketing is one of the crucial components of marketing strategies that helps the business to connect or engage with their clients or other parties by delivering related information about the campaigns.

    Some businesses still deplore the email service provider with its high pricing, Even though Mailchimp bestows the best features such as a simple & intuitive interface, an uncomplicated mechanism for beginners and A/B testing offers to the business.

    Those businesses who think Mailchimp is not up to the mark for email marketing can go for these top 9 best MailChimp alternatives.

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    Constant Contact
    Moosend
    DotDigital
    Sendinblue
    Hubspot
    Convertkit
    AWeber
    MailerLite
    Drip

    Constant Contact

    Rating 4/5
    Best For For small organizations.

    Constant Contact Website
    Constant Contact Website

    Constant Contact is an online marketing tool that connects your segmented audiences with your business, by launching email marketing campaigns and reaching them out through their inbox. The company commenced its operation in 1995 and plays a major role in developing many small businesses.

    Features

    • Building creative & appealing websites in less time
    • Uploading relevant deeds about the products to your online platform
    • Aids to generate brand awareness via social media ads (Facebook, Instagram, and Twitter)
    • Offers other guidance to achieve the business’s objectives such as tracking the results, amazing templates, and list-out the new customers, etc.

    Pricing

    Plan Name Price (monthly) Suitable For
    Core $8 Best for people getting started with marketing to their customer base.
    Plus $36 Best for marketers who need enhanced features to fuel more growth.
    Marketing Automation+ Starts at $449 All-in-one marketing automation platform

    Moosend

    Rating 4.7/5
    Best For For small businesses.

    Moosend Website
    Moosend Website

    Moosend is one of the top email marketing platforms. It was founded in 2011 as A-Grade cloud-based email marketing software, with world-class features that will help your business to excel in the email marketing world.

    Features

    • Effortless management of email marketing campaigns
    • Build & list out email subscribers automatically
    • Responsive & creative Newsletter Templates
    • Triggers, Automated Actions, and Filters

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 30 days
    Pro $ 9 to $5840 (will be less if paid annually) 500 to 1,000,000 Subscribers
    Enterprise Plan Custom All-in-one marketing automation platform

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    Dotdigital

    Rating 4.2/5
    Best For For marketing and selecting an audience

    Dotdigital Website
    Dotdigital Website

    The platform is a versatile marketing solution for the ilk of business- B2C, NFP, and B2B marketers. Dotdigital was established in 1999 by Simon Bird, David Ivy, Lewis Barclay, Lain Anderson, and Colin Dawson in the United Kingdom. Later in 2015, the company was recognized as the UK’s largest email marketing automation platform.

    Features

    • It is an omnichannel marketing campaigns tool- Email marketing, Marketing automation, Triggered campaigns, Drag-and-drop functionality, Creation of updated landing pages & forms, Live chat, Push notifications/SMS, Responsive email templates, and many more optimization tools
    • Built-in e-commerce marketing tools
    • B2B marketing tools
    • Campaign reporting and analytics tools

    Pricing

    You have to contact the sales team of Dotdigital for the pricing information.

    Sendinblue

    Rating 4.5/5
    Best For Startups, SMBs, Large businesses

    Sendinblue Website
    Sendinblue Website

    Sendinblue is a SaaS solution for growing businesses in the field of email marketing campaigns. Sendinblue was introduced by Armand Theberge and Kapil Sharma in 2007 to promote cloud-based marketing automation.

    Features

    • Landing page builder
    • Email marketing, SMS, Inbox, and Chat Marketing
    • CRM, Marketing Automation, audiences segmentation, and Transaction email
    • Easy Newsletter builder
    • A/B testing

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 With 300 emails a day, unlimited contacts, signup forms, and email templates included
    Starting price for paid plans $25 Unlimited contacts and up to 20,000 email sends

    Hubspot

    Rating 4.4/5
    Best For For large and experienced companies

    HubSpot Website
    HubSpot Website

    HubSpot is a cloud-based marketing service that renders sales and follows a methodology, CRM software, and customer services to the business. HubSpot is a renowned marketing tool, which was founded in 2006 by Brian Halligan and Dharmesh Shah.

    Features

    • Customer relationship management, Customer support
    • SEO Optimization
    • Web analytics

    Pricing

    HubSpot is quite expensive compared to other email marketing tools. It is categorized into three plans- starter – $45/month, Professional – $800/month, and Enterprise – $3200/month.

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free
    Starter Custom For growing creators automating their work
    Professional Custom For established creators scaling their business
    Enterprise Custom Custom

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    Convertkit

    Rating 4.4/5
    Best For For content creators and marketers

    ConvertKit Website
    ConvertKit Website

    It is best for converting a blogger’s email list into a revenue driver, incisive reporting, and automated workflows. Convertkit was founded in 2013 By Nathan Barry.

    Features

    • Visual Automations
    • Subscriber management
    • Editing and spam filters
    • Customized forms
    • Automate email distribution, Broadcasts and RSS feeds

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 Free for 300 subscribers
    Creator $9/month For growing creators automating their work
    Creator Pro $25/month For established creators scaling their business
    Unlimited Custom Custom

    The pricing for the ConvertKit starts at $9 for 300 subscribers and goes up to $2600 for 500k subscribers.

    AWeber

    Rating 4.2/5
    Best For For beginner content creators and marketers

    AWeber Website
    AWeber Website

    AWeber allows you to establish a mailing list, and view and analyze your email marketing campaigns. It has an autoresponder, a landing page builder, and Web push notifications.

    Features

    • Autoresponders, Documenting, split testing, and Interesting email designs
    • A broad range of templates
    • Automation
    • RSS to-email functionality
    • Landing page builder with a list of segmentation options
    • Phone, Email, Live chat support, and integrations with third-party apps

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Up to 500 subscribers
    Lite $12.50 Unlimited subscribers, 1 Email list, 3 Landing pages, 3 Email automation
    Plus $20.00 Unlimited subscribers, Email list, Landing pages, and Email automation
    Unlimited Custom Custom

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    MailerLite

    Rating 4.7/5
    Best For For small businesses

    Mailer Lite Website
    Mailer Lite Website

    MailerLite, an email commerce software formulated a competent and personalized marketing theme. MailerLite was founded in 2005. Mailerite has a drag & drop editor and it also comes with a few pre-designed templates.

    Features

    • RSS to-email functionality
    • A/B split testing
    • 24/7 live chat
    • Landing page builder with a list of segmentation options
    • Opt-in forms
    • Automation

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free for up to 1000 Subs.
    Growing Business $9 Unlimited emails and 3 users
    Advanced $19 Unlimited emails and users
    Enterprise Custom Businesses with over 100K subscribers.

    Mailer Lite is free if you have not more than 1000 subscribers and deal in 12,000 emails/month. Its pricing starts at $10 for 1000 subscribers to $50 for 10,000 subscribers. Also, you can send unlimited emails/per month if you choose any paid plan.

    Drip

    Rating 4.4/5
    Best For For small businesses

    Drip Website
    Drip Website

    Drip is a marketing automation platform for e-commerce businesses. It was founded in 2013. You can create multichannel campaigns on Drip. It also allows you to efficiently integrate your customer data from eCommerce stores like Shopify, WooCommerce, and BigCommerce.

    Features

    • Split email testing and Custom conversion tracking
    • Segment builder, Drip campaigns, Broadcast emails, and One-off emails
    • Custom-made content
    • Integrated applications
    • Automated SMS
    • Multi-channel marketing functionality

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 14 days
    Premium $39 2500 to 1,000,000 Subscribers and Unlimited Email sends
    Premium Custom Custom no. of email contact and 120,000,000 emails sends

    Conclusion

    Mailchimp is one of the best email marketing tools used by marketers. But it might not consist of all the features you require. So, we have rounded up some of the best alternatives to MailChimp so that you can have a look, before choosing for your business and work.

    FAQs

    What are some of the alternatives to Mailchimp?

    Moosend, Sendinblue, AWeber, and HubSpot are some of the alternatives to Mailchimp.

    Is Mailchimp still effective?

    Yes, MailChimp is an effective marketing tool if you are just starting with email marketing or newsletters.

    Is MailChimp free?

    Yes, MailChimp offers a Free plan for up to 2,000 contacts.

    Does Google have an alternative to Mailchimp?

    Google Workspace by Google is the alternative to MailChimp.

    Why is Sendinblue better than Mailchimp?

    Because Sendinblue offers the same features cheaper than Mailchimp.

  • Substack Business Model – How Does Substack Make Money?

    Today, writers can reach millions of people around the world by writing blogs. They can earn money by leveraging the Google and Facebook ad models. This might seem a safe option to make money but, it also restricts the creativity of the writers.

    Writers are not able to create a direct connection with their readers because they have to constantly think about the on-page and off-page SEO.

    Writers know that if they don’t rank their article on the first page of Google they won’t get the traffic due to which they will not earn money. This was a big problem for writers. To put an end to this, Substack was launched in 2017.

    Within a few years, it has empowered the relationship between a reader and a writer. It has gained immense popularity and people are loving this platform. Substack has over 5,00,000 paying subscribers.

    Let’s understand the business model of Substack and how it makes money.

    What is Substack?
    Business Model of Substack
    How Does Substack Make Money?
    Future of Substack

    What is Substack?

    Substack was founded in 2017 by Chris Best, Jairaj Sethi, and Hamish McKenzie. The headquarters of the company is in San Francisco, California, USA.

    It is an online platform that helps writers launch their email newsletter. Writers can earn money by collecting a subscription fee from email newsletter subscribers.

    The platform provides all the tools to the writers which allow them to write high-quality content. The best part about Substack is that writers can publish unlimited content for free.

    Business Model of Substack

    The business model of Substack is simple. It provides all the tools to the writers to write content and earn money through subscriptions.

    You can manage your email list, add subscribers, send emails and analyse the analytics. Readers can subscribe to your email list monthly or annually.

    Apart from making things simpler, Substack has made the bond between readers and writers stronger in the following ways:

    Freedom to Write Content

    Page view metrics and advertisers have taken away the freedom to write authentically from the writers.

    Most writers feel that their creativity is lost due to these algorithms and metrics. Substack helps the writers to write content on their terms and build a genuine audience.

    Writers can keep all their subscription lists and content with them. Substack provides all the editorial and publishing tools so that writers can make engaging content. Most importantly, the platform has provided financial freedom to the writers.

    Substack V/S Website

    Now, the main question lies in why should someone use Substack instead of simply creating their own website?

    See, if you opt for a website you need to think about the domain, hosting, website design, payment integration, funnel management and a lot more. You have to hire a professional website developer to do all of these things.

    You have to figure out and make all these arrangements by yourself. Now, tech-savvy people won’t find it tough to do all these. This will also take a lot of time and you also need to invest money. But People who just want to write engaging articles without being involved in all these technical customs use Substack.

    Building Trust

    Trust is a very significant aspect of any business. Substack helps to build trust between the readers and writers. Due to the newsletter subscription model, writers engage in a one-to-one conversation with their readers as the article is directly sent to the email inbox.

    Since there is no algorithm pressure on the writers, the main focus stays on creating quality content for readers. Writers can understand what a reader finds interesting and write content accordingly.

    Substack producer, Valerio Bassan quoted, “As a publishing tool, newsletters provide a solid answer to the number one question in media today: how can we rebuild trust between us and our readers?”

    Using Substack writers can build their own brands. Emily Atkin who previously worked at The New Republic and ThinkProgress moved to Substack. She is now the author of the climate-focused Substack newsletter. Emily now earns more money as compared to her previous salaried journalism job. She is an excellent example of how Substack is changing the lives of many writers.

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    How Does Substack Make Money?

    Substack makes money by charging a 10% commission to every paid subscriber. So, until you make money using Substack, the platform also does not make any money. The minimum subscription fee is $5 per month to $75 per month.

    To make more money the main focus of Substack is to get more writers to produce content on their platform and make those writers earn money.

    The subscription model incentivizes the writers to make engaging content and give more value to their readers. Contrast this to an ad model where the incentive for writers was to gain as much attention as possible.

    Future of Substack

    In the future, Substack may add discovery tools like a recommendation engine which would help readers find interesting content according to their preferences. This will boost the relationship between writers and readers.

    Podcasting is another great opportunity. Substack already allows its writers to distribute free podcasts. These podcasts are monetized through ads. Rather than following the ad model, Substack can add a paid subscription option for podcasts. This will help both the company and writers to earn more money.

    FAQs

    How does Substack work?

    Substack helps writers publish their content, build an audience and make money by collecting a subscription fee from email newsletter subscriptions.

    How does a Substack subscription work?

    A Substack subscription starts from $5 a month and can go upto $75 a month. The price goes up as you increase the number of subscribers.

    How does Substack make money?

    Substack makes money by charging a 10% commission to every paid subscriber.

    Is Substack profitable?

    Yes, Substack is profitable as writers can build their brand on the platform and earn money by collecting a subscription fee from email newsletter subscriptions. Writers can leave the platform at the time they want and keep all the subscription lists with them.

    Does Substack own your content?

    No, all the content you publish on Substack is owned by you.

  • How to Create a No-reply Email?

    You must have seen emails landing in your inbox from the email addresses like “donotreply@company.com” or “no-reply@company.com”. These are the no-reply emails coming from the companies that only intend to update you about something.

    Over the past couple of years, no-reply emails have become an essential part of online marketing. The no-reply email address is the best solution for a business to send out updates while saving themselves from the tons of replies they may receive in response to it.

    The no-reply emails let you send the information to your current or potential customers, without giving them a chance to respond back. Mostly dummy accounts are used for sending such emails to the clients.

    In such a case, even if the receivers respond to an email, it does not reach anywhere. This mostly ends up being caught by the spam filters leaving them a message “email was not sent”.

    As a business, if you, too, are thinking of creating an email like this, then this blog is especially meant for you.

    Today, we will provide you with all the details on how to create a no-reply email and why or why not to use it.

    So, let’s begin…

    What Is a No-Reply Email?
    How to Create and Send a No-Reply Email?
    Pros and Cons of Sending a No-Reply Email
    Best Practices for Using No-Reply Emails

    What Is a No-Reply Email?

    The no-reply email or do-not-reply email address is an address within the domain of businesses that can send messages but cannot receive any. Unlike regular email accounts, the messages will not be delivered to the recipient’s inbox but rather will get caught in spam filters. Hence, even if the receiver tries to send you a reply, they are stuck.

    You can easily recognize the difference between normal emails and no-reply emails by looking at the email addresses they are coming from.

    Businesses, companies, and corporations use them to convey their messages or send updates to their current or potential customers and clients.

    No Reply Email Example
    No Reply Email Example

    These are only meant to provide updates. This can be regarding a newly launched product or a limited-time offer, or other similar information that might seem important for the company to share with its customers. These are not intended for communication, which is usually dealt with under customer care services.

    How to Create and Send a No-Reply Email?

    Customers subscribe to a brand so the company can keep them updated with the new events that may be of their interest. Usually, this is one-way information and does not require the customer to respond.

    For this purpose, a company has to create a no-reply email address and begin sending the emails to its customers through it.

    If you are new to this, you might be wondering how to do that.

    Here is the step-by-step guide for creating a no-reply email address and sending emails through it.

    Step 1: The first step is to log in to the control panel of your hosting account of your email service provider.

    Step 2: Now go to the domain management page and the section where you can create any email account.

    Step 3: In your email program, set up the no-reply email address. For this, you will need a username and password.

    Step 4: After this, verify the email address through a confirmation link that will be sent to the specified email address.

    That’s it. Your no-reply email address is ready.

    Now, when you have a no-reply email address, it’s time to send the emails to your customers.

    Let’s see how to do that…

    Step 1: You have to open the email program of your email address and then click on the “Compose” to create new messages. Now enter an exciting subject for the particular product or service in the email subject field.

    Step 2: Write a message in the email body and include graphics for your business products and services. Make sure your readers notice that this email address is not for communication. You may also include the contact information or the other email address through which your customers can reach you with their queries and feedback.

    Step 3: You can now send your message to the recipients of your choice. Now you may have understood the process of creating an email address and composing the no-reply email. So, if you too have been thinking of creating a no-reply email address, then you can go ahead and do it by following the above-mentioned simple steps.

    Pros and Cons of Sending a No-Reply Email

    Pros

    No-reply email is directly sent to the customer’s inbox

    Other than having an actual responder to reply to, a no-reply email has all the other features of a regular email. The messages are directly delivered to the recipient’s inbox.

    Reduces the work of an already overloaded team:

    The no-reply emails are a very effective solution from the business perspective. With just one click, team members can easily send the mail without worrying about the responses they will get in return and how to respond to each of them. Hence, these emails save time and extra effort for the marketing team.

    Cons

    This is not exactly a drawback but a precaution to be used before sending no-reply emails to your customers.

    While subscribing to your brand and allowing you to send them emails, people are actually putting their trust in you. Sometimes it can be frustrating to receive emails without a reply button.

    It can result in losing the trust of people and eventually, your potential customers.

    The best way is to provide them with alternate email addresses for their queries and other contact information through which they can get their issues resolved. Giving them an option to communicate their trustworthy brand nourishes their trust in your company.

    Best Practices for Using No-Reply Emails

    Before you actually begin with the no-reply email, it is important to ensure that your strategy is to the point and does not make your customers feel ignored or unworthy.

    The customers only remain attached to a brand if they feel they are being valued and are able to trust you. This forms the essence of any marketing strategy. Therefore, a few simple practices should be followed to keep your customers strongly bonded with you.

    Use no-reply email only when responses are not necessary

    Before you send an email to your customers see if it raises questions that they might want to ask you. If this is so, do not send it through a no-reply email.

    The no-reply emails should only deliver information that just updates the customers about products or services. These are not the mode of communication so should be used accordingly.

    The best use of no-reply emails is in sending marketing emails, informative emails, confirmation, appointment notifications, and receipts.

    Provide contact information for your customers

    Your work is not over after a customer has placed an order with your brand. You want them to turn into your regular customers. You will have to win over their trust to achieve this.

    So, even if you send the confirmation and receipt using a no-reply email, make sure your customers are provided with the contact information through which they can reach you in case of any trouble.

    For this, you may include an alternate email address, or contact number, or even different social media links may work for it.

    Even after creating a no-reply email address, make it simple for customers by including a link to the primary email address in the signature block of your no-reply emails. If a business doesn’t have any option to contact, it can be really harmful to its reputation. Therefore, it is important to provide the necessary contact details.

    Conclusion

    Like any other strategy, no-reply email to has its own limitations. However, if utilized properly, it can be a great source of marketing. This service has the potential of spreading the word about your brand and engaging more customers.

    Providing the relevant and required information to the customers at the right time can help build the trust and reputation of your brand amongst your customers.

    Hope this step-by-step guide will help you create your own “no-reply email address thus helping your business to bloom.

    FAQs

    What is a no-reply email?

    Large-scale businesses mostly use no-reply emails. These emails are designed to send the message but do not receive any response in return.

    What happens if you send an email to a no-reply?

    Your email might not reach the sender and will be caught in a spam folder.

    Is sending a no-reply email good or bad for business?

    Do-not-reply or no-reply email like any other strategy comes with both advantages and disadvantages. Therefore, it is up to the brand to use the service wisely and make maximum use of it.

    Why does a business need to use no-reply email?

    Mostly, a thank you or confirmation mail is sent to the customers in return for their purchase from a particular brand. However, sometimes the customers drop their feedback or queries in return for those mails.

    How to write a no-reply email?

    The best way to write a no-reply email is to make sure that the receiver notices it is a no-reply email, so they do not try reverting to it. Moreover, it is always a good idea to include the alternate email address and other contact information for the convenience of the customers. This will help you with the marketing as well as make the customers feel valued.

    How does a no-reply email affect the business?

    No reply emails make the business more professional, effective, and comfortable. In addition, it reduces the workload of the marketing team and helps them work in an organized way.

  • How to Build an Email List that Converts Visitors into Loyal Users?

    Your business interacts with many people regularly- visitors, current users, clients, prospects, and leads. The best way to nurture these connections is via emails. Emails are by far the most effective way to communicate.

    Emails are crucial for any business because they are immune to social media bans, and algorithm changes and are 40 times more effective than social media.

    This creates the need to build an email list that converts and generates sales. An email list is a database with the email addresses of people interested in your business.

    An email list helps you:

    • Strengthen the connection by providing a personalized subscriber experience.
    • Multiply the business ROI
    • Ease at performance tracking

    Emails have limited and easy-to-track performance metrics with a lot of automation opportunities.

    So, here is your guide on building an email list that converts visitors into loyal users. It might take a few weeks or a few months to build a legitimate email list. But it gives tremendous ROI for a long period of time. After all, every $1 spent on email marketing brings in a return of $42 for the business.

    How to Build an Email List? (Step by Step Guide)
    Is It Worth Buying an Email List?
    Strategies to Grow an Email List
    How to Maintain an Email List?

    How to Build an Email List? (Step by Step Guide)

    Now, before you hop on to looking for strategies to grow that database, let us understand where it all starts. A simple pop-up on your website would not help in email list building. You need to create a system and an offer to capture people’s email addresses.

    When you go to a restaurant, they generally ask for your number. Now, you could get away with that because you know you will get a lot of promotional messages. Something similar happens when you ask for emails as a business. People avoid it as no one wants to join the list of spammy promotional message receivers.

    So, you need to provide some value in exchange for their emails. It could be a freebie, some coupon, or any other item with perceived value.

    Step 1: Create Lead Magnet

    To begin with, create a clear offering that adds or serves value for your audience. Start by creating a persona of your target audience to pick a lead magnet. It could be a free guide, a video course, a free sample/ product, or anything that they find worthy.

    Now, a major thing to prioritize is the target audience’s needs and motivation points. You can’t offer a YouTube guide to people interested in startups. Understand what excites your target audience and align your offering accordingly.

    Example of Lead Magnet
    Example of Lead Magnet

    For instance, you provide SEO services to B2B companies. You could offer:

    • Site audit
    • A pdf-format SEO guide for B2B companies,
    • SEO course, etc.

    The most common lead magnet is a content upgrade (ebook, guides, pdfs, etc.) and freebie. Nonetheless, there are many other options discussed further.

    Step 2: Pick Distribution Channel

    Now that you have decided on a lead magnet, pick a distribution channel to promote your offer. It could be a website, social media, YouTube channel, or any other platform where your audience is active.

    Again, relevance is crucial while choosing a distribution channel and promoting your offer.

    Suppose, you go to an electronics store and get a free health check-up. Not a bad deal, but surely not relevant. Now, imagine getting the same check-up during a visit to the hospital.

    So, if you choose to promote men’s t-shirts for your eCommerce store, you would show the offer to people browsing in the men’s clothing section. Or if you choose an email marketing guide as a lead magnet, you would flash the deal on blogs, and pages related to email marketing.

    Acing the relevance and cracking the intention of users is crucial when selecting a distribution channel.

    Step 3: Design a Landing Page

    You got the lead magnet ready and got in front of the people interested in it. Now? How will you collect email addresses?

    You need a landing page to collect the emails. This landing page needs to clearly communicate:

    • The value proposition of the lead magnet
    • What people can expect in the future
    • How it will benefit them

    Now, you can create a landing page using website builders like WordPress, Wix, or dedicated landing page builders like Unbounce, GetResponse, Kajabi, InstaPage, etc. Compare these options and pick the convenient one.

    Alternatively, a pop-up or squeeze page on website pages could help you collect the emails as well. Also, Twitter and LinkedIn provide dedicated newsletter tools that you could add to your social media.

    Newsletter Box on Twitter
    Newsletter Box on Twitter

    Step 4: Pick an Email Marketing Software

    Finally, pick an email marketing software to organize and send emails. Now, the main function might be to deliver emails, but you need a tool that allows segmenting and tagging. Why? Segmenting your audience based on their journey and tagging them appropriately helps you personalize the emails.

    In fact, SuperOffice conducted an email marketing campaign and experienced a 94% open rate for a segmented email campaign as compared to a 42% open rate for the unsegmented one.

    Tagging emails means adding more information and categorizing emails based on some information. For instance, you own a content marketing agency. You have an email list with people interested in YouTube, social media, blogs, podcasts, etc. Now, you would want to send an email related to YouTube marketing specifically to the person interested in YouTube only.

    Relevance is key in emails and finding the right email marketing tool is crucial to ease the process. Some of the tools are MailChimp, ConvertKit, Kajabi, Drip, Aweber, GetResponse, Active Campaign, Clickfunnels, etc.

    Step 5: Bringing it All Together

    Now, it is time to put all the elements into action. After deciding on the lead magnet, distribution channel, and email marketing channel, you need to merge these all to capture emails. It will take you about a day to bring it all together.

    Once you complete this, you need to focus on distributing your lead magnet and nurturing your email list. Nurturing an email list doesn’t mean increasing the number of subscribers solely. You need to ensure that there are active subscribers, no bots, and people engage with your emails. Hence, it is advisable to:

    • Send at least one email per week.
    • Refine your list every month (removing inactive subscribers).
    • Trying to sell once a month (cause after all the main goal is revenue generation).

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    Is It Worth Buying an Email List?

    Many businesses end up buying an email list to get started. But is it the right approach?

    NO!

    Buying an email list will not only hamper the quality of your email list but can create technical issues.

    Firstly, buying an email list invites a lot of dead or bot emails that do not serve any purpose. Also, since you bought these, people have not willingly signed up for them. This might affect your business reputation negatively and increase the unsubscribe rate.

    Secondly, it increases the chances of landing your email in spam. Also, buying a list might be legal, but sending promotional marketing emails without prior permission is illegal in many places (as per local laws).

    You don’t want inactive and unqualified subscribers on your email list. Hence, you should refrain from buying an email list no matter how attractive it might seem.

    Strategies to Grow an Email List

    We discussed the 5-step basic email listing building method. Now, let us look into strategies that will help you build an email list effectively. These would ensure that you get a qualified audience that serves value for your business and converts.

    Content Upgrades

    Content upgrades are long-form PDFs or ebooks that provide specific information in addition to existing blogs or any other content piece. It could be a 5000-word guide that contains exclusive strategies or case studies.

    Content upgrades work well since they offer relevant information to the prospects. If promoted well, it could drive a lot of traffic and build your email list quickly. Providing free content doesn’t cost a lot and offers a great ROI.

    Recently, Bill Gates offered a free copy of his book in the same manner for exchanging email addresses.

    Additionally, you could opt-in for gated content. Gated content means a part of the content on your website which is locked or hidden that a visitor can access only in exchange for email and other information.

    Using Pop-Ups

    Pop-ups are promotional messages that come on top of your website content. They generally contain information and blank spaces to enter email addresses. There are four types of pop-ups:

    Welcome pop up– They generally appear as soon as you open the website to greet or offer a welcome discount or deals. They require a strong CTA to ensure conversion since they can be intrusive.

    Exit intent pop up- They show up when a user is about to leave the website. The aim is to reduce bounce rates and grab visitors’ attention by presenting them with a relevant offer. You need to ensure that the copy of the exit-intent popup is enticing to increase efficiency. A tactfully made exit-intent popup can save 10 to 15% of users leaving the site.

    Promotional pop up–  As the name suggests,  promotional pop-ups include promotional messages that include exclusive discounts/ deals. Relevancy is a crucial factor for promotional popups which requires an understanding of the buyer’s journey.

    Timed pop up– Timed popups are the promotional messages that show up on your website after a certain amount of time spent by the visitor. Look into Google Analytics and you could get insight into the customer journey. For instance, a visitor stays on your website for 25 seconds on average. You could opt-in for a timed pop-up at 15 seconds to offer a discount or any other lead magnet.

    Pop-ups are a great way to increase your conversion if deployed correctly. You could use them on the home page, product page, check-out page, or in the cart as well. However, don’t use more than three pop-ups on a single page. Also, consider Google interstitial ad guidelines, in absence of which you might end up getting a penalty.

    Squeeze Pages

    Squeeze pages are like landing pages to capture email addresses only. They again offer some lead magnets in exchange. The only aim is to either get the email or the visitor will leave the website. It has bare minimum content and hence requires an effective offer to attract users. You could offer email courses, templates, ebooks, white papers, etc.

    They generally have a high exit rate but a high conversion rate. If you do not have a high conversion rate, it is advisable to add home or product page links as well to the page.

    Loyalty and Referral Program

    Loyalty and referral programs are great for existing and new users.  There is a great way to incentivize users by providing them exclusive discounts, early access to sales, and other perks.

    They not only build your email list but help you increase repeat purchases. Many brands opt for loyalty and referral programs to nurture relationships with the users. You could build your email list by providing special benefits.

    Discount and Deals

    Discounts and deals are a great way to capture emails or any other personal information of your users. You could provide special discount codes/ coupons in exchange for emails. You could also offer welcome discounts, and festive discounts and use this evergreen method to keep growing your email list.

    Exclusive Notifications

    You can offer exclusive notifications to your subscribers. This could be regarding early access to sales, a new collection, or inventory stock up.

    Often people place orders on your E-commerce website but there is an availability of products. In situations like these, you could ask for their email and notify them in case of restocking. It doesn’t seem promotional and offers value to the user.

    Gamification

    You could add interactive games and elements to your website to boost engagement on the website and provide a lead magnet. It could be something simple as spinning the wheel, scratch cards, tests, surveys, etc.

    The user could claim the bonus by providing their email address. This is fairly popular and brands over free products or 10-40% of discounts in the gamification. This motivates users to become subscribers and purchase from you.

    Opt-in at Checkouts

    According to Google Guidelines, you can not use the email used for placing orders to send promotional messages. Hence, you can add a tick-box at the time of checkout to get permission for sending promotional messages.

    People don’t hesitate to tick off at this stage since they already placed an order and would appreciate updates from you.

    Giveaways

    Giveaway free products, samples, or other items to get emails in exchange. It can be a physical product (shampoo, notebook, hamper, etc.) or an info product (e-book, white paper, etc.), or some service (30-day free trial).

    In fact, Robbie, Co-Founder of Virayo, a B2B search marketing agency, gained 1171 emails in 10 days with the help of giveaways. He explains the entire process of gaining emails via giveaway. The best way to get maximum benefit is to reduce the competition by allowing additional entries for each referral.

    Self Discovery, Assessment, or Quizzes

    We often take quizzes and assessments on the internet. You could conduct these too and provide the results via emails. It is a simple yet effective way to engage with users and capture their emails.

    Just create an assessment or quiz relevant to your target audience. For instance, if you are a beauty brand, you can conduct quizzes such as “determine your skin type” or “Check hair health with this quiz”.

    This tactic adds active and interested subscribers to your email list.

    Evergreen Webinars

    Webinars are a great way to attract users. You could use interactive but pre-recorded webinars. People love to attend these as they offer a lot of value in a limited time. It is a great lead magnet with a high conversion rate when targeted correctly.

    Identify the topic that your target audience would be interested in and offer valuable webinars along the same lines. Alternatively, you could provide a recording of the webinar in the exchange of email addresses, which would enhance the conversion rate.

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    How to Maintain an Email List?

    Your job does not end by building an email list. You need to ensure that your email list converts and has active users. So, how do you do that? Here are 4 steps to ensure a quality email list that converts:

    Monitor the engagement on your emails

    Track metrics such as open rate, click-through rate, and conversion rate. They will give you a clear picture of your email marketing efforts.

    Remove the inactive users

    You don’t want your email list to have a low open rate with no conversion. Every month scrap off the email addresses that do not respond. You could also send an email to check up on the inactive users. It could be as simple as asking them if they want to unsubscribe for any reason.

    Engage with your subscribers

    You need to extract the value out of your email list and nurture those subscribers. So, send 1-3 emails every week and try selling something every month.

    Check your email content

    Is your email mobile optimized? Is the subject line fascinating enough? Do the images load timely? Ensure that the email reaches the users without any technical issues or UX/UI errors.

    Conclusion

    Building and maintaining an email list gives you benefits in the long run. Just be sure to offer value to your users and get the right tools to make it an easy process.

    All these strategies will help you to create a relevant lead magnet and get started in building an email list. Just be sure to follow the guidelines, if any, to avoid penalties or ending up in the spam section.

    FAQs

    How to create an email list?

    Create a lead magnet, Pick a distribution channel, Create a landing page, and pick an email marketing software.

    Yes, it is legal to buy an email list but sending spammy messages who haven’t opted for your newsletter might be illegal.

    What is an email list used for?

    An email list is used to send out emails to customers about offers, updates, discounts, or other details.

  • What Is Email Blast and How to Do It the Right Way?

    An email blast or eblast is an email message sent to a complete email list, or a big part of an email list, or many email lists simultaneously. These emails are sent to the majority of or all of the people on your mailing list, giving your email blasts a broad reach.

    Broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns are all terms used to describe email blasts. To avoid the confrontational tone associated with the term “email blast,” most people use the term “email campaigns.” Promotional items and newsletters are typically sent via email blasts.

    Although we’ve all heard of “email blasts,” the distinction between them and other sorts of promotional content isn’t always evident. While some people associate the term “email blast” with irritating or spammy messages, the reality is that email blasts can be beneficial or harmful, depending on the situation.

    Simply said, an email blast is a communication sent to a large group of people at the same time. We’ll go over how eblast functions and how it can help you stay in touch with your contacts in this article.

    Are Email Blasts Considered Spam?
    Are Email Blasts Still Effective?
    How to Make an Email Blast?

    Are Email Blasts Considered Spam?

    Email blasts were quite prevalent in the early days of the internet as marketers attempted to reach the widest potential audience. However, as a result of this dynamic, email blasts were quickly perceived as obnoxious, distracting communications that consumers sought to delete.

    Today’s email blasts, on the other hand, are considerably more tightly monitored. Marketers are only allowed to deliver messages to users who have specifically requested to receive them. Furthermore, most modern email clients will automatically detect and filter spam before it enters the inbox of the recipient.

    Even if rules and spam filters weren’t phasing out spam, marketers are experiencing significantly better results when sending tailored material to a smaller number of subscribers who are interested in the brand.

    Email Marketing Role in Consumer Purchase
    Email Marketing Role in Consumer Purchase

    Are Email Blasts Still Effective?

    Although email blasts are a terrific way to get a message out to a big group of people, some people believe them to be antiquated. Email blasts are mass emails sent to everyone regardless of their preferences, priorities, or requirements, this is the case.

    Blast emails can sometimes be completely irrelevant and unhelpful to the receivers. Because of the same reason, email recipients may disregard your message, flag it as spam, or even unsubscribe from your mailing list.

    The following are the main reasons why users dislike email blasts:

    1. Unsegmented: Email blasts frequently use the full mailing list without segmentation. Your email subscribers are likely to be diverse, with varying levels of interest in different items or services.

    2. Untargeted: The email blasts give out the identical message to everyone, regardless of their unique interests, previous encounters, or needs. After getting such unwelcome emails, users frequently unsubscribe from your mailing list.

    3. Not personalized: We all enjoy receiving messages that are personalized to us. Email blasts without personalization are frequently labelled as spam.

    4. Unexpected: Unlike action-based emails, broadcast emails are unexpected, which may cause recipients to react negatively.

    Several new marketing tactics are available now, such as social media and pay-per-click advertising, that were not available 10 or 15 years ago. None, however, is as effective as email blast marketing.

    Is email blast dead to answer the question? Surely not, and it’s going to be a while before something like that happens.

    WIDGET: leadform | CAMPAIGN: undefined

    How to Make an Email Blast?

    Marketers from both large and small businesses continue to use email blasts to promote product launches, special offers, and other events. And the end product is fantastic. That’s because they’re properly utilizing email blasts. If you are not a professional marketer, you may still execute an email blast by following the steps below.

    Step 1: Select the Most Effective Email Blast Service

    To begin, you’ll need a reliable email marketing agency to send out an email blast. You may construct a mailing list, segment it, and send mass emails using an email marketing provider.

    There are numerous cheap email blast services and marketing services available. The most popular firms are Constant Contact, SendinBlue, Drip, and ConvertKit.

    Step 2: Define your target market

    The recipients determine the best content for an email blast. With this in mind, you must first define your target audience before developing an email blast strategy that is appropriate for that message.

    You’ll need to start generating segments for each campaign once you have a large enough email list. To be safe, don’t add people to your list without their permission; current laws and regulations require consumers to sign up or opt-in before receiving emails from a company. Furthermore, sending emails to everyone will not convert users and may even make your company appear terrible.

    Sending to those who have taken the time to subscribe – and so have shown interest in your business – on the other hand, implies you’ll be contacting high-quality consumers who are more likely to convert.

    You can use the following ways to increase your subscription count:

    • CTAs should be placed on relevant site pages and blog posts.
    • Include free landing pages that lead to email signup forms on your website.
    • Encourage people to subscribe by providing them with something of value, such as a free eBook or a discount code.
    • Use social media marketing to promote your business.
    • Using appealing brand language and graphics, create an approachable brand identity.

    These techniques will help consumers learn about your subscription option and urge them to sign up.

    Step 3: Create Email List Segments

    The next step is to segment your email list after you have it. The most important part of a good email blast is email segmentation. To deliver highly targeted emails, email segmentation divides your email subscribers into smaller groups or segments.

    Gender, age, geographic region, interests, purchasing history, contact activity, and other factors can all be used to segment your email subscribers. For example, a bookstore might develop distinct parts and send different emails to students of art, physics, and math.

    Email segmentation is a critical task that must be completed with a specific aim in mind. You must be certain about the type of subscribers who will be featured in a section.

    Step 4: Make your campaign-specific

    This leads to the next topic: targeting. After you’ve divided your email list into multiple parts, you’ll need to send out targeted emails to each of these groups.

    Create a buyer persona for each group first. A buyer persona is a fictional portrayal of a typical consumer, created to provide you with information about real people who could be interested in your business. Consider each customer category’s demographics, hobbies, and demonstrated online activity when constructing buyer personas.

    Step 5: Use analytics to your advantage

    As previously said, the top email marketing solutions include analytics data. Instead of composing your messages as you go, look at key performance indicators (KPIs) to see which emails work best with your target demographic.

    To increase your conversion rate, you’ll want to keep track of a few key email indicators. Among them are:

    Delivery Rate: The number of emails delivered is tracked by the delivery rate. If some of the emails on your list aren’t being delivered, it’s possible that those addresses don’t exist.

    Open rate: This shows how many emails have been opened so you can see if your subscribers are truly reading your messages.

    Click rate: This tells you how many people clicked on each of your email’s links and which ones get the most traffic.

    Bounce rate: Unlike the number of emails sent, the bounce rate indicates how many addresses were invalid or had problems receiving your message.

    Step 6: Optimize and Progress

    Now that you know which metrics to pay attention to, it’s time to put those figures to work, improving your future email blast campaigns. Keep track of the responses to each email you send. Which emails have a higher open or click rate than the average? Are there any emails with particularly poor metrics, on the other hand?

    Compare your various efforts and consider which types of emails work best with your target demographic. Whether it’s the positioning of your CTA, the subject line, the appearance, and tone of your emails, or the addition of discounts or special offers, a slew of things can influence your stats.

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    Conclusion

    You’ll need a way to spread the news, whether you’re building a website for your new business or arranging your next major event. Many marketing options are available to you, but an email blast is a simple, cost-efficient, and extremely effective way. It can be difficult to set up your first eblast, but it will pay off in the long run when it comes to keeping your list engaged.

    FAQs

    What is a blast email?

    Email blast is when one email is sent to a large group of subscribers.

    What makes a good email blast?

    Keep your brand at the front, carefully craft an email blast, and use email blast software.

    How often should you send an email blast?

    You should send an email blast twice a week.

  • Staying Clear of Email Blacklisting – Prevention and Cure

    E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get marked as spam and then later will be added to the DNSBL (Domain Name System-based Blackhole List) or RBL  – Real-time Blackhole List.

    Getting your email ID blacklisted can be a severe setback for a brand’s reputation. While email marketing is an extremely successful way of branding, it is important to know where to draw the line to not be marked as spam and later get blacklisted. This article will look at the nitty-gritty of email marketing so as to prevent getting blacklisted. Further, the ways to be out of the blacklist will also be listed.

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    Types of Email Blacklist
    How to Prevent Getting Blacklisted?
    How to Get Off the Blacklist

    Types of Email Blacklist

    Depending on the markers that are used to identify the emails to be blacklisted, there are two categories to identify the spamming source – IP Blacklist and Domain Blacklist.

    IP Blacklist

    Every server has a unique IP address which defines its location on the internet. If your respective email id is marked as spam or is known to send spam emails or is infected by botnets, it is likely that your IP address will be added to the blacklist

    Domain Blacklist

    Domain refers to the larger organisation that the email id is a part of. The domain can be inferred from the mail id itself. If the mails sent from these domains are marked as spam based on their history of mail sending, it is likely that all other mails from the same domain will also get blacklisted.

    How to Prevent Getting Blacklisted?

    Here are a few etiquettes that you need to follow that can ensure that your email does not get blacklisted.

    Keep an Eye on the Content

    What goes in the title and body of your mail constitutes an important part of the decision that gets you blacklisted. Make sure that your title is representative of the content and not misleading.

    Avoid using spam words like “Buy Now” that can unnecessarily get your mail id under the radar. Refrain from using fully capitalised words. It may come off as a way of gaining consumer attention, but it might be identified as a marker for being spam mail.

    A clean HTML structure is also an important aspect to look forward to so as to prevent getting blacklisted. The more you use unnecessary links and images, the more are the chances of getting blacklisted.

    Avoiding Open Relays

    There are numerous free services that allow you to send emails through them without any verification. Using these services can be very risky. Chances are high that your mails might get integrated into the mail behaviour of the spammers who use the same platform. In such situations, without any mistakes from your end, the email id can still get blacklisted. It is always ideal to use services from a reputed service provider.

    Stay Clear From Virus and Spambot Infection

    If a system gets affected by malware, it can take control of the course of events and do things that are bad for the brand reputation and the server. Since this malware does its work inconspicuously, it might take a while to even recognise the kind of activities that have been going on. Hence, it is important to maintain a clean system. Doing regular anti-malware checkups can be a good way to ensure that you have a clean system.

    Maintaining a Clean Mail List

    Sending a large number of emails to a large number of people from a single email id or IP address is one of the most common ways that can get you blacklisted. So as to prevent this from happening, maintaining a healthy, efficient mailing list is very important. Keep your list updated. Remove non-active mails regularly. These emails are not only irresponsive but can also be potential spam traps.

    Be careful to remove invalid emails that can cause freeway and hard bounces. It can lead to poor brand reputation and eventual mail blacklisting. It is also best to avoid purchasing email ids from third parties in bulk.

    Do Not Go For Sudden Surges

    Do not increase the number of people you sent emails to suddenly. It can get you blacklisted. Make sure to take the number steadily and gradually. Having a regular pattern of sending emails is also a good practice to prevent blacklisting.

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    How to Get Off the Blacklist?

    With a high number of emails being sent and engaged with, your mail might probably get blacklisted despite all the precautions that you take. You can find out if your email id or IP address got blacklisted or not by looking for the changes in the regular activities in your mail.

    Decreasing delivery rates, an increasing number of dropped mails and bounce rates are usually indicative of blacklisting. You can also check for your domain address and/or IP address in email blacklist directories.

    Getting off the blacklist can be difficult, but it is not impossible. The following are a few ways through which you can get your emails de-listed from the blacklist:

    • In some cases, especially if it’s the first time, chances are high that you might get de-listed after a stipulated time. In such a situation, halt all your mailing activities and resolve the issue that caused the blacklisting. If blacklisting is not a regular occurrence in your mail, you will get de-listed by the respective RBL.
    • In case you are using any email service provider, contact them so as to get your mail delisted
    • Every blacklisting service provides an option to file a delisting request. Make sure you rectify the issue that got you listed before filing a delisting form.

    Conclusion

    There is no end to the process of not getting into the blacklist. The prevention of the same is a never-ending process. If you have a well-defined policy that the mails abide by, it will be easier to maintain a good record and help yourself from not being blacklisted. Adhering to only well-crafted emails and doing regular anti-malware checkups can be a great way of staying clear of the hassle that blacklisting can cause.

    FAQs

    How do I get removed from a blacklist?

    Clean up your email lists regularly, Try not to send spam emails, and get in touch with the IP Blacklist Provider to get your email removed from the blacklist.

    What causes an email address to be blacklisted?

    If a mail has been marked as spam by the user or automatically too many times by a user or users it gets blacklisted.

    How do I check if my email is blacklisted?

    You can check using blacklist lookup websites to check if your email or domain is blacklisted or not.

  • Top 20 Catchy Email Subject Lines to Boost Email Open Rates

    Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.

    No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.

    Why is an Email Subject Line Important?
    Catchy Email Subject Lines From the Depths of our Inbox
    How to Write The Best Subject Lines for Email

    Why is an Email Subject Line Important?

    A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.

    The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.

    Below are some stats to help you understand the importance of email Open Rate.

    • Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
    • 64% percent people say that they open an email based on the relevance of the subject line.
    • Starting the email creative with the person’s name can increase open rates by 40%.

    If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.  

    An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.

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    Catchy Email Subject Lines From the Depths of our Inbox

    1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)

    After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.

    2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”

    TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday

    3. “Don’t Open This Email”

    When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!

    4. “Uh-oh, your prescription is about to expire,”

    Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.

    5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”

    A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.

    6. “Black Friday shoppers are the worst clients,”

    According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.

    7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”

    The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.

    8. “10 strange money habits that are making Millennials wealthy”

    Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.

    9. “Not Cool, Guys”

    This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.

    10. “Is this the trendiest marketing job?

    This intriguing subject line was employed by Digital Marketer to let readers know what’s within.

    11. “Are you available on Thursday at 12 p.m. PST?”

    Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.

    12. “Alert: Free (Cool!) Clothes?”

    Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.

    13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”

    You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.

    14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.

    15. “Rock the colour of the year”

    The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?

    16. “As You Wish”

    UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.

    17. “Get this NOW before it’s gone…”

    “Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.

    18. “Everything you wanted to know about email copy but were scared to ask”

    CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.

    19. “New Video: (Topic)”

    A successful email campaign should increase revenue while also adding value to customers.

    20. “The price of the item in your cart has dropped”

    These retargeting email subject lines may entice you to return to your cart or finish any unfinished transactions.

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    How to Write The Best Subject Lines for Email

    Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.

    Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.

    Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.

    Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.

    Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.

    Conclusion

    We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.

    It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.

    FAQs

    What subject lines get the most open?

    Email subject lines that are catchy and less than 50 characters get the most open rate.

    How do you make a catchy subject line?

    Keep it short, personalize it, and segment your lists.

    Why email subject line is important?

    A catchy email subject line boosts email open rates.