StartupTalky

Tag: email marketing

  • How to monetise your email list

    Building an email list is still considered to be an essential part of a successful business. It is expected that email users globally will reach around 4.3 billion by the year 2023. Let’s look at the below article to analyze the various ways through which you can monetize your email list.

    Consultation
    Paid Newsletters
    Affiliate Marketing
    Webinars
    Solo Ads or Display Ads
    FAQ

    Consultation

    Consulting is one of the most effective ways to monetize your email list. Through consulting, you will be selling the knowledge you possess in the best way possible. It is mainly done through one-to-one contact with your customer or subscriber.

    Since consultation is provided as a personalized service, you can charge your customers accordingly since it takes your time and effort. There are certain limitations as well since you are selling your time for money, there are limits for you to scale your business since there will be a shortage of time.

    Consulting is considered to be the best way to monetize your email list when you are in the beginning stage. You will be able to gather a deeper understanding and knowledge about your email subscribers and your target audience and this will help you in improving your skills and building testimonials on the way.

    Paid Newsletters

    There are lots of companies that make millions of dollars selling their paid newsletters. Once you have a personal relationship with your audience you can start providing them with a newsletter on a regular basis such as weekly, daily or on a monthly basis.

    Paid newsletters are one of the best sources to monetize your email list especially if you are in a niche category. You can provide your audience with the most frequent and fresh information. A newsletter can be an excellent and the best way to monetize your email list.

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    StartupTalkyKaran suri

    Affiliate Marketing

    In the recent years, Affiliate marketing has gained a lot of popularity. It is said that nearly 81% of the businesses are relying on affiliate marketing for selling their products and services.

    The only problem you would face is to find the ideal affiliate product which will be useful for your subscribers according to their interests and activities.

    It works on a simple principle you will have to help your audience find the accurate product that will help them improve their quality of life and makes it easy and in return, you will receive a small commission.

    There are certain websites or businesses you can tie up with for selling affiliate products. For physical products, you can tie up with popular companies such as Amazon, Walmart, Chewy, etc. and for Info Products you can tie up with ClickBank, Cj Affiliate, JVZoo, etc.

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    Biggest Challenges Facing Email Marketers in 2019
    Biggest Challenges Facing Email Marketers in 2019

    Webinars

    Webinars are also considered an effective way to monetize your email lists. It is kind of similar to consulting the only difference is instead of one-to-one consultation you will be delivering it to a larger set of people.

    You can conduct webinars or masterclass programmes for your email list by providing personalized information and training for in demand skills or information and training required by your audience.

    The challenge will be to find out the need of your subscriber list and providing an accurate service. When compared to consulting, conducting webinars has its own benefits such as you can reach a large number of audiences at the same time but you wouldn’t be able to charge a lot for your webinars as much as you can charge for personalized consultations.

    Webinars can be a starting step for you to monetize your email lists and later on you can upsell by providing affiliate products or personal consultations to interested audiences who require one to one consultation.

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    Solo Ads or Display Ads

    Solo Ads is a method through which individual brand or businesses pay you for sending promotional emails to your email lists for them. There is a different way through which you can earn through Solo Ads or Display Ads.

    The number of clicks your emails get and through the number of emails subscribers who receive the promotional emails. One major thing to keep in mind before you promote your solo emails is that you will have to find ethical brands and companies as it is a matter of your reputation.

    If you promote the products and services of the people who don’t have an ethical code of conduct and work only for their interests this will spoil your reputation.

    You can also monetize your email list through Display Ads. Display Ads have lost their popularity over the years but still, it is one of the ways through which you can monetize your email lists.

    FAQ

    How do email lists make money?

    Several brands and companies will happily pay you commissions on any sales you generate for their brand. Instead of selling your own products and services to your email list, you can sell someone else’s products that are a great match for your audience and get a commission.

    What is a good email list size?

    You’re first going to need the list size of about 1,000 people, as it’s a good sample size that you can extract some data from.

    What is open rate marketing?

    Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. Though it is a general indicator of subject line effectiveness, it can be a misleading metric for online marketers.

    Conclusion

    These are some of the most effective ways to monetize your email list. If you are at the beginning stage you can choose one of the methods mentioned above.

  • What is Marketing automation and Can it Succeed Traditional Marketing

    Marketing Automation is the process of taking the leverage of software to automate the marketing process or the repetitive marketing tasks. Most of the time marketers use this software for nurturing leads, to integrate with Customer Relationship Management (CRM), and also Customer Data platform (CDP) software.

    What is Marketing Automation
    Features of Marketing Automation
    Ultimate Outcome of Marketing Automation
    Future of Marketing Automation
    FAQ

    What is Marketing Automation

    Most of the time marketing automation is used to automate and personalize the texts and responses to the customers. According to Andrea Lechner Becker who is the CMO of LeadMD. Marketing Automations are tools that increase the efficiency of the marketers.

    There are various examples of marketing automation. Some of them include an automated email that is sent to a user according to his behavior triggers. This email can be personalized and will be set ahead of time by the marketers using a marketing automation platform.

    Other than this the reminders you get when you leave an item in the shopping cart after visiting an e-commerce website, the emails you get regarding the feedbacks which will be personalized. All these are examples of marketing automation.

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    Features of Marketing Automation

    Some of the features of marketing automation would include

    Nurturing leads –

    This is the process of sending a number of automated emails to the prospects so that you can engage with them by providing relevant information.

    Personalized emails –

    Personalizing your emails will help your business maintain a personal relationship with the customers.

    Management of Campaigns –

    Companies can also run Email campaigns to increase the leads with the increase of sales. It will let you send personalized or direct emails to a large number of people.

    Forms and Landing Pages –

    It is a tool that will help you collect various information and data from your customers. This can later be converted into the various system for storing or action according to the data received.

    Marketing Automation
    Marketing Automation

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    StartupTalkyKaran suri

    Ultimate Outcome of Marketing Automation

    When you look at the pure practice of marketing automation the ultimate outcome of the efforts of marketing automation is to gain qualified leads, conversions, personalized messages, etc. Qualified leads are a collaboration of sales and marketing.

    Sending the right messages to the prospects at the right time is the key to generating leads. Marketing automation will help you send the right messages at the right time to your customers. This will increase the chances of generating leads.

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    Future of Marketing Automation

    The future of marketing automation looks bright. Marketing automation is very beneficial for small sized businesses, medium sized business and also fortune 500s. Marketing automation will benefit all the companies irrespective of their size.

    A marketing agency named JMB Partnership has said that in the near future the marketing expenses can be reduced by 12.2 % and the productivity would increase by 14.5% because of the use of marketing automation. The sales are expected to increase by 50% in certain cases.

    Another marketing agency named Fathom has said that there is an increase in the qualified leads to as much as 451%.

    But still, many companies and businesses find marketing automation a difficult task. There was a survey conducted by the marketing technology insights company MarTech on how various marketers feel about the marketing automation challenges.

    According to the survey, more than 15% of the marketers find it hard to create automation, more than 10% found it hard to integrate the automation with the software they use, around 10% of the marketers find that automation is still complicated and again around 10% of the marketers found it hard to create content.

    Marketing Automation is expected to be one of the best choices and most common practices we will be able to find in 2021 and beyond. From emails to contact segmentation to contact management, it will be using marketing automation.

    Since Marketing Automation is booming and since it is becoming a popular tool it is expected that it would be easy to use in the near future. The software is considered to become easier to use if Marketing Automation is growing at the same speed.

    According to a survey conducted by an email marketing company Adestra, it was found that more than 64% of the marketers require a software that is easy to use rather than technical support or pricing.

    FAQ

    What is marketing automation used for?

    Marketing automation is used to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes.

    What is the best marketing automation tool?

    Marketo, Eloqua, Customer.io, Constant Contact, and HubSpot are some of the top marketing automation tools.

    What are the benefits of marketing automation?

    Few benefits of  marketing automation are Increased marketing efficiency, Automate time-consuming, Enhanced ability to generate more and better qualified leads and Better alignment of sales and marketing goals.

    Conclusion

    Marketing Automation is expected to grow really fast and the growth of an organization would depend on how easily one will adapt to it. Most of the companies have already implemented Marketing Automations in their businesses. We can see a lot more companies doing it in the near future.

  • WebStarts: Build The Website Of Your Dreams

    There are a lot of ways to get your personal or business online these days. While social networking platforms are a great way to connect with people, demanding clients and organizations insist on actual custom-made websites.

    Even though there are plenty of readily available themes you can use for your website, its not the same as a custom website that is carefully designed by a professional.

    This is where WebStarts comes in…

    WebStarts dashboard
    WebStarts dashboard

    WebStarts offers a fully featured customizable platform for building desktop ad mobile websites. Although it’s a bit pricier than competing website builders like Squarespace and Wix. It does not have a third-party widget store, as hose other services do.

    What is WebStarts?
    WebStarts – Features
    WebStarts – Pricing
    WebStarts – FAQ’s
    Conclusion

    What is WebStarts?

    WebStarts gives users the freedom to create a website that showcases their products, services, and information. It is a website-building platform that features everything you need to create your website, open an online store, or design a blog – all without coding.

    It provides an alternative to competing services like Wix, Weebly, and Squarespace. Designed for content creators, marketers, and store owners who are looking for a simple way to build a website that is tailor-made to suit their business needs.

    The best part of this service is that you can quickly create a custom website with access to hundreds of designs without the need for any coding.

    WebStarts – Features

    Pre-made designs

    With the power to create a custom website quickly and efficiently, you also get access to hundreds of designs for your website. You can customize these designs using an intuitive drag and drop editor.

    This will give your website a professional look, unlike all those identical and overused templates that make your webpages look and feel the same.

    Mobile website

    It does not matter if you use Android or Apple, WebStarts allows its users to create a mobile version of your website that looks and feels great on all devices.

    Integrated email marketing

    WebStarts doesn’t just stop there. Using the integrated Email Marketing and Analytics features, users will be able to track the most important details about their website visitors. This means that users will have access to the right leads and grow their customer base.

    As a website functions as a marketing hub of any business, WebStarts makes it easy to instantly add a domain name to a website and then create a matching email address. This way users can inspire professional confidence with their contacts instead of giving out their personal email addresses.

    Using a similar website, domain name, emails, branding elements, and marketing resources all in a single place will help users establish proper brand identity and cohesiveness.

    E-commerce platform

    With all the design elements and tools that WebStarts provides, users can easily set up an online store to exhibit their products and services. Users can sell their merchandise with ease and begin accepting credit card payments instantly.

    WebStarts allows users to set up their own ecommerce platform
    WebStarts allows users to set up their own ecommerce platform

    White-label features

    Another promising aspect of WebStarts is that it lets gives users the ability to white label all the features of WebStarts and offer it to other freelancers and businesses as their own. They will be able to create websites, sell design assets, host other websites, provide domain names, and more.

    SSL certificate

    WebStarts also helps secure your website with an SSL certificate and end-to-end encryption.

    WebStarts – Pricing

    Features included in all plans:

    Unlimited bandwidth
    Unlimited contact forms
    Mobile site optimizations
    Lightning fast CDN
    Image slideshows
    Video hosting
    Add music store
    Stock photo library
    Submit domain to Google
    Instant credit card acceptance and complete e-commerce suite
    Unlimited pages
    Live chat

    Single /lifetime @ 59

    All features above included
    5 domains
    5 email addresses
    40 GB cloud storage

    Double /lifetime @ 118

    All features above included
    Unlimited domains
    10 email addresses
    100 GB cloud storage
    Designer platform

    WebStarts – FAQ’s

    What is WebStarts?

    An all-in-one web publishing solution for create websites, blogs, online stores, and more.

    How do I contact WebStarts if I have a question?

    Send an email to support@webstarts.com.

    What makes WebStarts different than other website builders?

    True zero code drag and drop editor, tons of integrated apps, a killer Designer Platform™ for agencies.

    Is the WebStarts Designer Platform™ white-labeled?

    Yes, their branding is removed so you can promote your own.

    Is WebStarts AI included in the deal?

    Yes.

    Is WebStarts Blog included in the deal?

    Yes.

    What kind of data do you track on sites built with WebStarts?

    None.

    How can I get more storage?

    Leave an honest review about WebStarts and send your email address to support@webstarts.com.

    Does WebStarts include a form builder?

    Yes, the WebStarts form builder lets you choose from dozens of custom fields and more.

    Do the SSL certificates work with connected domains?

    Yes, when you connect a domain name and add an SSL certificate it will secure your domain name.

    How many websites can you create with an AppSumo plan?

    Unlimited but you can connect only up to 5 domain names to those sites with a single code.

    Is there a backend where Designer Clients can log in?

    Yes, you can assign your clients a username and password and let them log in at your own branded URL

    Conclusion

    WebStarts offers almost everything a website developer might need to produce a stunning desktop and mobile site, and it allows more leeway in design than website designing platforms like Squarespace and Wix.

    At higher price tiers users get more control over your mobile website and can design it to suit their client’s needs.

    Even though it costs a little bit more, WebStarts builder tools are well-designed and site statistics are available for an extra fee.

    So get WebStarts today and start building!

  • Pabbly Connect Review: One Platform to Automate All Your Integrations

    There are a lot of products/apps that you use to work and make your business more efficient.

    However managing these apps together is quite a tough task. You need to transfer data from one platform to another to keep the work in flow.

    For instance, you need all your Facebook lead’s data in google sheets. This is a quite hectic and time-consuming task.

    There are tools that helps you to do exactly that.

    Meet Pabbly Connect! It Connect all your apps together and help you to automate your operations.

    Pabbly Connect is the best Zapier alternative you can find.

    Cherry on the cake, Pabbly brings Pabbly Connect Lifetime Deal in every few days. So, you can enjoy Pabbly Connect for a LifeTime by just paying once.

    What is Pabbly Connect?

    Pabbly Connect
    Pabbly Connect

    Pabbly Connect lets you create automated workflows and transfer the data between your favourite apps and services without any manual efforts.

    Pabbly Connect Working

    It allows you to automate the manual task through fully automated workflows. You can simply start a new workflow by picking a trigger and tweak it further by adding filters, actions, and field mappings.

    Pabbly Connect Features

    Automate Everything

    Pabbly Connects lets you create workflows. In workflows, you can select the apps you need to automate or you need to transfer the data between them.

    Seamless Integration

    Pabbly Connect supports all the popular apps for CRM, Marketing, E-Commerce, Helpdesk, Payments, Web forms, Collaboration, and much more…

    Send emails

    Pabbly Connect allows you to send emails to your customers when the customer completes a new purchase.

    Multi-Step Integration

    Pabbly Connect supports multi-step integrations means you can set a single action to different triggers.

    For example – When a new payment happens in Stripe or WooCommerce, send the customer details to MailChimp. Then add the same customer email to CRM for followup and lastly get an SMS on your mobile phone once everything is done.

    Unlimited Number of WorkFlows

    There is no limit on the number of automation workflows in Pabbly. They offer such pricing that allows an unlimited number of automation workflows.

    How Pabbly Connects Works?

    Pabbly Connect Reviews
    How Pabbly Connect Works?

    Pabbly Connect is so easy and reliable to use. There is no need to download anything to get started with Pabbly Connect. Even, you don’t have to waste your time in setting up any license key.

    STEP 1: Choose
    Select and Authorize the apps you want to sync with each other.

    STEP 2: Configure
    Tweak your sync further by adding filters, actions, and field mappings.

    STEP 3: Sync
    Just select it and forget it. Pabbly Connect will take control and will let you rest!

    Pabbly Connect Integration

    Pabbly Connect can be easily integrated with 300+ applications. It supports supports all the popular apps for:

    • Marketing
    • CRM
    • E-Commerce
    • Helpdesk
    • Payments
    • Web forms
    • Collaboration
    Some Pabbly Connect Integrations
    Some Pabbly Connect Integrations

    Pabbly Connect Reviews

    Below are the Pabbly Connect Reviews, we got from popular sites like Capterra and Crowd G2-

    Overall Rating: 4.3 / 5
    Ease of Use: 4.5 / 5
    Customer Service: 3.6 / 5
    Features: 4.0 / 5
    Value for Money: 4.5 / 5

    Pabbly Connect launches 4-5 new integrations every week. And it is covering each and every tool for the integrations.

    What people are saying:

    Some reviews by users (Source: Capterra)
    Some reviews by users (Source: Capterra)

    Pabbly Connect Competitors

    Tool Pricing
    Pabbly Connect $9 for LifeTime
    Integromate $29/ month
    Automate.io $49/ month
    Microsoft Flow $40 / month
    Zapier $49/ month

    You can see that Pabbly Connect is winning the race.

    Pabbly Connect Pricing

    PLAN Tasks (per Month) Price (per month)
    Starter 12,000 $09 (Buy Now)
    Rookie 50,000 $29 (Buy Now)
    Pro 60,000 $37 (Buy Now)

    Also, there is an Advance Plan where you can buy more than 60k operations at once.

    Pabbly Connect Lifetime Deal

    Pabbly frequently offers Lifetime Deals or LTDs on both their products, i.e, Pabbly Connect and Pabbly Billing, so that you can use their product for lifetime while paying only once.




    Pabbly Connect



    Click Here to Buy Pabbly Lifetime Deal

    This is how their LTD looks like:

    Pabbly Lifetime Deal
    Pabbly Lifetime Deal

    Pabbly Connect’s premium features:

    • Unlimited Workflows
    • Formatters
    • Instant Triggers
    • Filters
    • Multi-step Calls
    • Path Routers
    • Unlimited Premium Apps
    • Minute Interval




    Pabbly Connect



    Click Here to Buy Pabbly Connect

    Frequently Asked Question (FAQ)

    Which is the best Zapier alternative?
    Pabbly Connect is the best Zapier alternative.

    What is Pabbly Connect Integration?
    Pabbly Connect integrations are far simpler. Instead of a complete application for every part of an API, Pabbly Connect integrations are instead a curated set of an API’s most important features.

    Will my data automatically sync?
    Yes, all data will be synced automatically once you set your triggers and actions properly.

    How does the Pabbly Connect Pricing works?
    There are 4 plans available as per the number of operations needed per month. Check the details here

    Can I buy more credits later?
    No. Right now Pabbly doesn’t allow to buy more credits later. So, we recommend buying the credits during the purchase only.

    How are tasks calculated?
    Triggers are not calculated in the tasks. Only the action steps are calculated in the task counts.

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  • FindThatLead: Find, Verify & Contact Leads With One Tool

    Working in a Business organization often creates a necessity of finding and connecting people via social media, personal meetings and sometimes through Emails. But have you ever thought of finding someone’s email just with their social media URL and verify it at the same time? No?

    Then, meet FindThatLead by Appsumo, One of the best tools that will search and get you the right email of anyone you are looking to have a conversation with.

    Go through with the article to know more about FindThatLead, and don’t miss the opportunity to buy it via AppSumo deal so that you can use FindThatLead for a lifetime period.

    Using FindThatLead to Generate Leads
    Using FindThatLead to Generate Leads

    What is FindThatLead?

    FindThatLead is a cloud based chrome extension tool that will find emails and new clients for you, organize email campaigns, and also execute advanced searches with the reference of tags.

    It also verifies emails within a few clicks on your screen.

    Tool Name FindThatLead
    Best for Creation and Generation of prospecting, email campaign, and email verification
    Free Trial Available
    FindThatLead Official Website findthatlead.com

    FindThatLead Company Details

    FindThatLEad Founder Gerard Compte
    Founded in November 2014
    FindThatLead CrunchBase Ranking 35,000
    Total Funding €150K
    ProductHunt Upvotes 1300+
    Alexa Ranking (Global) 37k

    On 2nd September, FindThatLead was rewarded as #2 product of the day on ProductHunt.

    FindThatLead Features

    Verifies Emails

    FindThatLead offers you a search box where you can just write an Email address to check whether it is correct or not with an advanced verification algorithm.

    Find Emails on the base of tags

    You can find out anyone’s email by entering their name and the title of the company in which they’re working.

    Creates Credible Email Campaigns

    FindThatLead will create engaging and credible email campaigns with upcoming sales offers & analytics and send them to your prospective leads.

    Perceive Email address with Social Media URL

    You can use someone’s social profiles to find their email on FindThatLead

    Magic Wand for Recruiters

    FindThatLead is like a magic wand to those who are looking to recruite quality people in their enterprise. They got the best wand to find out the list of aspirants of the required category.

    FindThatLead Reviews

    Following are the ratings assembled from the popular review websites capterra and g2:

    Overall 4.3/5 stars
    Ease of Use 4.6/5 stars
    Quality of Support 4.4/5 stars
    Features & Functionality 4.3/5 stars
    Value for Money 4.4/5 stars
    Reviews by FindThatLead users
    Reviews by FindThatLead users

    FindThatLead Pros

    For B2B businesses, that cater to more traditional clients, old-school email marketing is still very much the bread and butter of deal-flow, and sourcing contacts is a costly exercise.

    FindThatLead’s lifetime deal is a steal compared to any other solution for lead sourcing.

    FindThatLead Cons

    Very Less Data: For some new companies, FindThatLead shows very fewer data.

    FindThatLead Pricing

    Pricing Appsumo Lifetime Deal
    $49.00/month $49/Lifetime

    FindThatLead Appsumo Deal

    Users will get the following features in FindThatLead Appsumo Lifetime Deal:

    • 2000 Credits per month.
    • 1 E-mail Account in E-mail Sender.
    • 1 User + 1 Admin.
    • CSV is importable.
    • Google Chrome Extension.
    • User Management System: You can invite one extra user to your account.
    • Campaign Tools: Send Emails from FindThatLead.

    Generally, a single deal on Appsumo lives for 1-2 weeks but Appsumo is featuring FindThatLead from a long time looks like AppSumo isn’t able to achieve the target sales.

    Frequently Asked Questions (F.A.Q)

    What is the FindThatLead tool?

    FindThatLead is a chrome extension based tool that will find, verify, and save email addresses of your potential clients.

    What is in FindThatLead Appsumo Deal?

    • 1 E-mail Account in E-mail Sender.
    • 2000 Credits per month.
    • 1 User + 1 Admin.
    • CSV is importable.
    • Google Chrome Extension.

    Who can use FindThatLead?

    FindThatLead is a tool that can be an asset to every business organization. It will act as a helping hand to Sales and Outreach Teams and to recruiters who are looking to rationalize their prospecting process.

    Is there any free trial available in FindThatLead?

    Yes. There is a free trial available in FindThatLead.

    What is the refund-policy of FindThatLead Appsumo Deal?

    60-day money-back guarantee, no matter the reason.

    What are the benefits of FindThatLead?

    • It can import CSV for you.
    • Performs advanced search in reference to tags.
    • Verifies emails within seconds.
    • Can organize substantial Email Campaigns.
    • Find email accounts just from a social media URL.

    Conclusion

    Finding clients and forthcoming employees becomes easy by using FindThatLead, but it will only turn out a cherry on the cake if you go for FindThatLead AppSumo Lifetime Deal. Enter the person’s Name and Company’s name and get their actual email address and contact them without wasting a moment. So go for FindThatLead, a top graded tool for the corporate members to cut out extra cumbersome moments.

  • Mailchimp – All-In-One Marketing Platform For Small Business

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Mailchimp is an all-in-one Marketing Platform for small business. The company aims to empower millions of customers around the world to start their businesses  and grow with smart marketing technology.

    Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.

    Mailchimp – Company Highlights

    Startup Name Mailchimp
    Parent Company The Rocket Science Group LLC.
    Headquarters Ponce City Market, Atlanta, Georgia, U.S
    Industry Software , Email Marketing
    Founded 2001
    Founders Ben Chestnut(CEO), Mark Armstrong, Dan Kurzius
    Total Valuation $750 million (As of 2020)
    Area Served Worldwide
    Website www.mailchimp.com

    Mailchimp – About and How it Works?
    Mailchimp – Recent News
    Mailchimp – Logo and its Meaning
    Mailchimp – Founder and History
    Mailchimp – Mission
    Mailchimp – Business Model
    Mailchimp – Revenue and Growth
    Mailchimp – Acquisitions
    Mailchimp – Competitors
    Mailchimp – Challenges Faced
    Mailchimp – Future Plans
    Mailchimp – FAQs

    Mailchimp – About and How it Works?

    Mailchimp is an American marketing automation platform and email marketing service provider. It is the trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.

    MailChimp (also known as The Rocket Science Group) is a company that operates a marketing platform for small businesses that allows users to send marketing emails and messages, create campaigns, and share reports and analytics. The company also developed a related mobile application. Mailchimp is an all-in-one Marketing Platform for small business. The company aims to empower millions of customers around the world to start their businesses  and grow with smart marketing technology.

    Mailchimp – Recent News

    In September 2020, Mailchimp launched new AI tools as it continues its transformation to marketing platform.

    With this new set of products and services, Mailchimp is now aiming to give small businesses access to the same capabilities the larger e-commerce players have long had, but without the complexity.

    To build tools based on machine learning, one needs data — and that’s something Mailchimp already had.

    “We’ve been doing marketing for decades,” Mailchimp CPO Foreman said. “And we have millions of small businesses on the platform. And so not only do we build all these tools ourselves, which allows us to integrate them from a visual design perspective — they’re not necessarily acquisitions — but we have this common data set from years and years of doing marketing across millions of businesses, billions of customers we’re talking to, and so we thought, how can we use intelligence — artificial intelligence, machine learning, etc. — to also sand down how all of these tools connect.”

    Mailchimp – Logo and its Meaning

    The company has evolved from “MailChimp” to “Mailchimp” with a lowercase c. Their name began as a playful metaphor: a chimp who delivers your mail.

    mailchimp
    Mailchimp logo

    Mailchimp – Founder and History

    About 20 years ago, Ben Chestnut and Dan Kurzius started a web design agency called the Rocket Science Group. Their focus was on big, corporate clients, but on another side, they created a delightful email marketing service for small businesses.

    Co-Founder and CEO of Mailchimp - Ben Chestnut
    Co-Founder and CEO of Mailchimp – Ben Chestnut

    Mailchimp was designed as an alternative to the oversized, expensive email software of the early 2000s. It gave small business owners who lacked the high-end tools and resources of their larger competitors access to technology that empowered them and helped them grow.

    Ben and Dan loved serving these users. With Mailchimp, they found that working for small businesses gave them the freedom to be more creative and adapt quickly to their needs.

    So, in 2007, Ben and Dan decided to shutter the web design agency and focus exclusively on Mailchimp.

    While the new company started as an email marketing tool, customers repeatedly asked them to spread the magic to other channels. They made them realize that Mailchimp’s brand promise is to help small businesses “look pro and grow,” no matter the channel.

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    Mailchimp – Mission

    Mailchimp mission statement says, “We collaborate with creative people to make fun, unique products for good causes.”

    Mailchimp – Business Model

    Mailchimp has a mass market business model, with no significant differentiation between customer segments. The company targets its offering at firms of all industries and sizes seeking e-mail marketing services. That said, a significant portion of its customer base consists of small businesses. Mailchimp’s business model entails maintaining a robust cloud platform for its clients. The platform includes its website and suite of mobile apps.

    Mailchimp – Revenue and Growth

    In 2017, the company was gaining 14,000 new customers every day. The company has remained owned by its co-founders and has not accepted venture capital funds. In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list. Later in 2019, the company announced its annual revenue would reach $700 million.

    Today, the company gross revenue is of $400 million annually and employs more than 700 people. It has also grown from 85,000 to more than 12 million customers, and shows no sign of stopping.

    In February 2019, Mailchimp acquired LemonStand, a smaller competitor. Later in 2019, the company announced its annual revenue would reach $700 million. They later announced their plans to shift from mail distribution into offering “a full marketing platform aimed at smaller organizations.” To this end, Mailchimp acquired the London-based media and magazine company, Courier, in March 2020, with the stated goal of international growth. The magazine has a readership of 100,000 readers in more than 26 countries.

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    Mailchimp – Acquisitions

    The company has acquired 5 organizations. Their most recent acquisition was Reaction Commerce on Apr 22, 2020. They acquired Reaction Commerce for $16.1M.

    Acquiree Name Date Amount About Acquiree
    Reaction Commerce Apr 22, 2020 $16.1M Reaction Commerce is an open and real-time commerce platform for modern retailers.
    Courier Mar 3, 2020 – Courier is a stories of modern business reporting from London and around the world on startup culture. Published six times a year in print.
    LemonStand Mar 27, 2019 – LemonStand eCommerce provides a flexible platform for growing eCommerce businesses
    Sawa Feb 8, 2019 – Sawa. is a virtual graphic designer. It designs commonly-needed communication materials instantly, beautifully, and on brand.
    TinyLetter Aug 31, 2011 – TinyLetter enables users to start their own mailing list and email newsletters.

    Mailchimp – Competitors

    Constant Contact, Sendinblue, Lead Forensics, MailerLite, and Twilio SendGrid Marketing Campaigns are some of the most popular alternatives and competitors to Mailchimp.

    Mailchimp – Challenges Faced

    One key challenge that it faced along the way was the danger of being overshadowed by bigger, more powerful companies. Remember that Mailchimp chose the road less traveled and did not have much in terms of capital. Big companies such as Constant Contact often threatened to extinguish the existence of the company, but it strived to remain in the market and still grow.

    The company’s trump card against such big companies was its deep understanding of how small businesses operate. It was only through this knowledge that this rocket science group company was able to ward off giant companies and establish itself as a favorite for small companies.

    The second most threatening challenge the company faced was the fear that emails would eventually become extinct. Given that the existence of the company was built around the existence and continued use of emails, this was indeed a serious issue.

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    Mailchimp – Future Plans

    Mailchimp, a bootstrapped startup out of Atlanta, Ga., is known best as a popular tool for organizations to manage their customer-facing email activities —the CEO of the company told that it has now grown to around 11 million active customers with a total audience of 4 billion, and $750 million in revenue in 2020.

    Mailchimp has started to offer a full marketing platform aimed at smaller organizations.

    The email services that it has been offering for 20 years has led to multiple acquisition offers as its valuation has crept up reportedly into the billions. Going beyond this, the new platform it has provided, will feature a number of new products within it. They include technology to record and track customer leads, the ability to purchase domains and build sites, ad retargeting on Facebook and Instagram, social media management. It will also offer business intelligence that leverages a new move into the artificial intelligence to provide recommendations to users on how and when to market to whom.

    The latter of these will be particularly interesting considering the data that it has collected and will collect on 4 billion individuals and their responses to emails and other services that Mailchimp now offers.

    Mailchimp – FAQs

    What is Mailchimp?

    Mailchimp is an American marketing automation platform and email marketing service, provider.

    Who founded Mailchimp?

    Ben Chestnut(CEO), Mark Armstrong, and Dan Kurzius founded Mailchimp.

    When was Mailchimp founded?

    Mailchimp was founded in 2001.

    What is Mailchimp used for?

    Mailchimp is an all-in-one marketing platform. Mailchimp Email marketing is a mostly used service.

    Is Mailchimp free?

    Mailchimp Free plan is for beginners which includes all the basic features with a limit of 2,000 contacts and 10,000 send limits per month, and a daily send limit of 2,000.

    What is mailchimp pricing?

    Mailchimp offers four main pricing plans: Premium, Standard, Essentials, and Free. They provide an option that fits your marketing needs. They also offer different pricing for add-on features to supplement your plan.

  • 8 No-Cost Marketing Ideas To Grow Your Business

    Marketing is an essential component of every business and it often turns out to be a huge expense with seemingly insignificant results.  Staffing companies spend exorbitant amounts for marketing activities. Over the past few years, there has been a trend named no-cost marketing.  This new way of raising awareness for a product or brand is designed to enable businesses to earn better returns from their marketing efforts without significant investment.

    As a business manager/owner you should select marketing methods that make the best use of any limited budget available to you. Let us discuss about no-cost marketing ideas. It is the activities that are designed to promote a product, business, or service.  Likewise, the ROI (Return on Investment) of these marketing activities is high compared to others. It provides an opportunity for businesses to promote their business without the risk that a cost will not be regained.

    No-cost marketing has many benefits. We can make it very effective and successful with the right skills and techniques. But, it is important to develop an attitude that your activities do have an associated cost and to justify the time you spent on these activities. These activities are free from external costs, which mean it will be easier to recover expenditure and grow the business.

    No-cost marketing ideas

    Some no-cost marketing ideas to promote your business are given below. These ideas allow you to use your budget and time wisely and to maximize the results of marketing.

    1. Use social media

    Each social media platform helps to reach your brand name, news, services, and advice to a wider audience.  Social media is not considered as a great selling tool, but it is very useful for product research. Research shows that only 1-2% of online purchases are done directly through social media. But 71% are considering the suggestions on social media in their purchasing decisions.

    Social media platform helps to reach your brand name, news, and services to a wider audience

    Some social media sites allow users to leave reviews on business pages. Let your customers leave reviews on your profiles. Then, when other peoples come across your profile, they can see those praises from customers. Also, you can post content that encourages people to buy your products. You can post coupon codes, photos of new products,  and online contests.

    2. Guest blogging

    Guest blogging is another popular way to bring attention to your brand. You will get new audiences by promoting your knowledge to the audience of the host blog. Also, you are able to make relationships with strategic partners. They will refer their customers to your brand. The cost of guest blogging is free and the time you spend is minimal.  Create a good article that attracts the audience of the blog. Guest blogging is not easy to discover and pitch. This is very rewarding because both you and the host are promoting the content. You need to begin with sites like Tweak Your Biz as a guest blog host.

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    3. Marketing to existing customers

    Marketing to existing customers is the best way for improving your business base. If anyone bought your product, you should try to turn them into repeat customers. When people purchase products from you, try to add them to your email list, then send inventory updates, coupons, and news about your business to those peoples.

    You need to send regular emails to maintain your business in the minds of customers and give them plenty of opportunities to buy from you. Also, you can begin a customer referral program. You need to provide incentives to customers for introducing new customers to your business. For example, you can offer free services or products or a discount on the next purchase.

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    4. Business partnerships

    Try to partner with other local businesses. You can promote businesses to each other. Making partnerships with other businesses will provide you access to their customer base. You need to make partnerships with businesses that might complement yours. Don’t make partnerships with competitors in the market. For example, a coffee shop can make partnership with a bakery.  Or a local gym can make partnership with a supplement store.

    5. Networking

    If you run a B2B business, networking groups are a good way to get the news of your products and brand to the mass audience. Most of the networking groups are free, but others have costs. You can utilize apps like Meetup to discover upcoming networking events in your place. Also, you must try to be a member of a business organization such as the Young Entrepreneur’s Council, Business Networking International, the Entrepreneur’s Organization, or SCORE. Look for industry specific organizations that you are able to join.

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    6. Email marketing

    Email marketing is one of the effective techniques to reach and engage new leads. This is a cost-effective and far-reaching method.  Compared to other strategies, the time taken to create the message and design the email content is very less. Most of the email marketing platforms such as  Constant Contact and MailChimp provides a free account. When using MailChimp, you don’t need to pay for the first 2,000 contacts and 10,000 emails per month. Email is very useful because more than 3-quarters of customers prefer to receive promotional content through their email box.

    Email marketing is one of the effective techniques to reach and engage new leads

    7. Press releases

    There are many websites that allow you to submit press releases at no cost. So you need to consider using these resources when sharing some news about your business. Your company’s popularity will increase by submitting a press release.  Also, peoples can know about the new offers from your company. The source named PRLog.org is free of charge.

    8. Blog comments

    Sharing insightful and helpful comments is a good way to be a part of a blog conversation.  It shows that you are an expert in your industry in front of others. Also, it is an effective way to express our knowledge. Try to avoid leaving a quick comment or link to your site.  It is just spam and bad form. You need to ensure that you are providing some value to the community and the conversation when leaving a comment.  People will be interested in knowing about you and they will check out your website.

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    These strategies are not expensive but it will take a considerable amount of time and effort to implement. Also, you need to provide each technique enough attention and time to work well. However, the ideas that are considered as no-cost are still effective and can generate significant returns for your business. You need to make sure that you are using the right techniques to earn the most from your effort and time.

  • How To Write Killer Email Subject Lines To Get High Open Rates

    The big question is what is the benefit of keeping thousands of recipients on your email campaign list if only a handful actually opens your emails! There always has been a situation that you sent an important mail but the open rates are highly poor. Here’s the thing that no matter, whatever your content is, people do judge you by the subject lines. The facts say, 47% of marketers say they test different email subject lines to optimize their open rates. What is important is ‘how to write killer email subject lines so that you get a high open-rate’.

    How many unread emails do you have in your inbox? 800? Or maybe, if you’re like me and are on countless mailing lists, 5644? And that’s after a little Gmail spring cleaning! The thing is we get hundreds of emails every day and a lot of them are never opened. People are inundated with boatloads of information – more than ever before in history! The bitter truth lies within is that your subject line is your first and maybe last impression on that person. Here are some go-to tips to write killer email subject lines so that you can boost your open rates.

    “Please put us out of our misery.”
    That award-winning email subject line, written for a UK financial management company called Money Dashboard

    What Determines Email Open Rates?

    What determines email open rates?
    What determines email open rates?

    Your email open rate is the number you get when you subtract bounced emails from emails sent and divide the opened emails by that number. It’s one of the convenient and best ways to track how your email campaign is delivering the results, which you set out to achieve.

    If you’re launching an email campaign, you’ll need to know this. All email marketing providers track email open rates and give you statistics on them, as well as click, bounce, and complaint rates.

    Your Open Rates Can Suck, Because:

    • Is the email viewable?
    • Are you being a pest?
    • When did you send it?
    • Quality of your email list.
    How to write killer email subject lines?

    So, before we go to the tricks and tips, let’s go over some fundamentals of what makes an email subject line rockin’-sockin’. Whatever your goals are about the mails, these essential elements are one of those that your subject lines should have in them:

    • Urgency
    • Curiosity
    • Value
    • Emotion
    • Offers
    • Personalization
    • Relevance and Timeliness
    • Name Recognition
    • Cool Stories

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    How To Write Killer Email Subject Lines To Get High Open Rates?

    1. Keep It Short and Simple

    The majority of the population are now reading their emails on their smartphones and the legends are now reading them from their notifications. Subject lines will automatically get cut-off if they are too long. Since 77% of email opens are taking place on mobile devices, we suggest you use subject lines with fewer than 50 characters, so that people scanning your emails read the entire subject line.

    .. In spite of writing “Your order is being processed” looks better than “Order #9435897758 is being processed.“

    2. Develop a Unique Selling Proposition

    Here’s where the Unique Selling Proposition (USP) comes. The important aspects covered under this are:

    • What unique are you doing other than marketers can do?
    • What makes your sales unique?
    • How can you give your services to inspire people to want to click, open or, buy?

    If your mail offers a user-friendly platform and solves a problem for its customers. That is its USP. Do that with your emails and you will be successful, too.

    3. Use A Familiar Sender Name

    The name recognition applies to the familiar, not famous. If the ‘from’ name doesn’t sound like it’s from someone you would listen to, then bam; it doesn’t matter what the subject line is. The fact that everyone on this planet is so busy that they simply won’t bother if you don’t seem like someone who would make for an easy and friendly conversation.

    4. Segment Your Lists

    When the email is about to blast in big numbers, then it’s not humanly possible that relevant reaches to relevant. Some information could cause confusion and frustration to the users. Why is this restaurant sending me out one of the best steakhouses when I’m vegan? Why is this company sending me product reviews when I just signed up for its mails?  Sometimes flooding the user account with a bunch of emails can cause you subscription.

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    You have to personalize the experience using information from the actions your customers have already taken — from which forms they’ve filled out, to which industries they’re in, to what their personal preferences are. In email marketing, you can personalize your recipients’ experience using a little thing called list segmentation.

    5. Don’t Make False Promises And Accusations

    Your subject line is making a promise to your reader but the content is not quite what they expected of. Make it a point that you do your best on that commitment- and do not try to get your email opened by making false promises. Because, this is going to irk your audiences, and they’ll rephrase as no to trust you and never to open your mails; which will result in a lower open rate and a higher unsubscribe rate.

    Speaking of making false promises, to avoid this situation use lines like “Your guide awaits!” or, “your new ebook inside”. This works better than a simple “regards” mail.

    6. Time It Right

    Sending a relevant mail at the right time with the right subject line is golden. This small step can make a huge difference in open and clickthrough rates. A prime example: a food publication sends at 7:30 P.M. on a Friday evening that said, “Where to Drink Beer Right Now” — just in time for happy hour. Nailed it. Or, Amazon giving you Independence Day sale and Zomato offering you weekend plans for a birthday party with no delivery charges. These small-small steps can increase the chances of your email getting opened — and included a relevant call-to-action about getting glasses to upgrade, too.

    7. Create A Sense of Importance Or Urgency

    ‘Act Now!’ or“Your Prescription is expiring”; I mean this worked for me and else I can’t say more on this. We guarantee that people do open such types of mails. Since we on someone’s behalf can’t encourage such content language, but we do acknowledge the urgency and scarcity in an email subject line which can help compel readers to click (or act); if phrased creatively, strategically and appropriately.

    Since you don’t want to be known as “the brand that cried wolf,” use these subject lines sparingly, and you should try to limit them to when the occasion genuinely calls for immediate action.

    8. Pose a Compelling Question

    Asking a compelling question in your subject line can be magical—especially if you’re asking a question you know is relevant to your recipients’ buyer persona. This is one perfect way to pique the audiences’ curiosity. A prime expel: “Are you making these common GRE mistakes?” or “Do you know what your LinkedIn Profile is doing wrong?” These tricks can get you to boost your high open rates.

    9. Make People Feel Special

    The psychology of exclusivity is a powerful thing. When people feel like they’re on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails. I guess the cosmology and astrology subscription works “the best” in writing killer subject lines. Believe me each and every mail from them tends to draw its audiences’ attention, always. Personalization tokens like “You”, “Your” still sounds like you’re addressing them directly.

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    The appropriate phrasing can make your recipients feel special, and the after-effects of your marketing are golden. A few ideas from here and there could be:

    • ‘For our beloved customers’
    • ‘An exclusive offer only for you’
    • ‘My gift to you’
    • ‘You’re invited’
    • ‘Private Invite’

    Subject lines are similar to calls-to-action, so always start with action-oriented verbs. The fact beneath the subject lines is ‘subjects that begin with action verbs tend to be a lot more enticing, and your emails could be drastically more clickable by adding a vibrant verb at the beginning.

    10. DON’T USE ALL CAPS or Overuse Exclamation Marks!!!

    A subject line that says, “OPEN NOW AND RECEIVE A FREE TRIAL” or, “50% off coupon, apply today only!!!!!!!!” Isn’t going to get your email opened. In fact, it’ll probably get your email ignored. Why? People don’t like to be yelled at, and using excessive marks and caps can really rub people the wrong way. According to a proven study, 85% of respondents prefer opening and reading an all-lowercase subject line to one in all caps.

    Not only, they act as tactics disruptive, but they look spammy. Instead of using fonts and marks like this, try personalizing your emails, establishing relevancy, and using catchy and delightful language.

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    Examples of Catchy Email Subject Lines

    • “Claim your UNLIMITED free photo book + pages and more” – Shutterfly
    • “Trip or treat! Up to $300 off ends tomorrow” – EF Tours
    • “Generous PTO and summer Fridays” – Mediabistro
    • Subject: “It’s scary outside.” Preview text: “Here’s $5 to stay in” – Drizly
    • “Smouldering red lipstick” – Chanel
    • “Corelle. (Enough said.)” – Wayfair
    • “Do you know how important this is?” – Allstate
    • “Electrify your next night out. Trending party dresses are now on sale.” – Wish

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    Implementing the above tips will always lead your emails to achieve high open rates, and not only this but you will also earn a more loyal subscriber base, who will anticipate seeing your next winning subject line in their inbox. The only thing you have to be consistent with: Keep testing your email subject lines. So, they will eventually increase, as long as you follow the rules.

    Although, writing an effective email may be mind-wrecking, but nailing this aspect of your email campaign is trust. What you have to do is ‘meld your creativity with your sales pitch and chances are you’ll be able to create an email marketing that delivers shocking (good) results.’