StartupTalky

Tag: email marketing

  • Top Gmail Add-ons Every Entrepreneur Needs

    Entrepreneurs supervise the entire business in their hands, from generating ideas, to collaborating with teams, and to assessing profits. While it is reported that an average number of people read, send, and respond via Emails, so an entrepreneur should spend plenty of hours preparing powerful content that binds the targeted audiences effectively & efficiently.

    You can enhance your email productivity and reduce that time with Gmail’s powerful features. But don’t be baffled by Gmail Add-ons and Gmail Extensions because these two terms are completely different with slight similarities. Thus, extensions can be installed for the Google Chrome browser while add-ons can be installed for the entire G Suite. Therefore, if you are managing your business with the help of Gmail Add-ons, then I assure you that this tool confers many advantages in accomplishing your objectives from establishing customized video conferences to e-signing important reports add-ons.

    Trello
    Zoom
    Wisestamp
    Dropbox
    Right Inbox
    Streak CRM
    Smartsheet
    Grammarly
    FAQ

    Trello

    Trello Gmail Add-on
    Trello Gmail Add-on

    Trello is a progressive Gmail add-on that helps to manage your business’s projects onboard. Keeping boards and inbox connected is the goal of the Trello Add-On for Gmail. And a very simple mechanism is just by clicking the Trello icon in a Gmail message.

    It would be a disaster if you and your teammates illustrated a PPT with the help of a whiteboard that has no option, images, videos, or any other sources of visual content. That would definitely bring dull reactions from your clients. But Alternatively, visualize having a whiteboard that is accessible from any computer or electronics through the web, connected to your smartphone wherever you are.

    Notable Features of Trello

    • Organize your projects and track the progress.
    • Collaborate with your teammates for important meeting discussions, share files.
    • Customize the list of your teammates and use an automated notification to inform them.

    Zoom

    Zoom Gmail Add-on
    Zoom Gmail Add-on

    You have heard this application in recent times, especially during this pandemic, where crucial meetings to online classes happen via Zoom. As entrepreneurs who are WFH, prefer Zoom to other video conferencing applications because it is simple to use, stable, and packed with many features that can be customized to fit specific requirements.

    Notable Features of Zoom

    • Seamless to use, manage and set up.
    • Multitasking application for video, audio, chats, and webinars.
    • Connects through any device- Desktops, Laptops, Smartphones, etc.

    Wisestamp

    Wisestamp Gmail Add-on
    Wisestamp Gmail Add-on

    Well, a signature defines a person’s identification. So, it is very much important for an entrepreneur to sign any crucial project without any fraudulent acts. That’s where Wisestamp launched to help you make the right decisions about the layout, fonts, colours, image shapes, and more for your email signature to help your entire organization.

    Notable Features of Wisestamp

    • Delivers professional email signatures for your business.
    • Provides a wide range of templates, fonts, layouts, and themes features.
    • Dashboards to be implemented for mass e-signature purposes.

    Dropbox

    Dropbox Gmail Add-on
    Dropbox Gmail Add-on

    As we know, hackers can easily get into your files or any other significant documents. Your business’s important documents or files can be saved with proper files, secure storage, easy accessibility, effortless sharing, protect your private files, track file updates, and many more. And that’s Dropbox for a reason!





    Try Dropbox Now


    Notable Features of Dropbox

    • Easy-to-use
    • A high secured platform for storing your important documents & files.
    • Provides backup on your desktops and is easily retrieved.
    • No Internet connection is required for working with DropBox.

    Right Inbox

    Right Inbox Gmail Add-on
    Right Inbox Gmail Add-on

    Email marketing is an essential element for a business in the digital run, as many clients read or acknowledge the mails on short notice. And considerably one of the professional ways of marketing strategies for entrepreneurs. There are numerous benefits to adding Right Inbox to your Gmail such as Notifications, tracking, follow-up emails, email notes, email clues, templates, signatures, CRM, recurring emails, reminders, and templates.

    Notable Features of Right Inbox

    • Time-consuming.
    • Improve campaigns and track your business progress.
    • Optimize conversion rates.

    Streak CRM

    Streak CRM Gmail Add-on
    Streak CRM Gmail Add-on

    While making a presentation to clients, you would feel great anxiety, leading to miscommunication, delayed responses, and missing out on many opportunities. Using this, Streak CRM is a software introduced to make your business run more efficiently, close more sales, juggle thousands of customer interactions at once effortlessly, and stay always on top of clients’ needs.

    Notable Features of Streak CRM

    • Significant CRM and analysis of your growth.
    • Provides productive tools such as email tracking, snippets.
    • Enables seamless collaborations.
    • Highly secure application.

    Smartsheet

    Smartsheet Gmail Add-on
    Smartsheet Gmail Add-on

    Smartsheet keeps track of your relevant information, automated workflows, time management in reminding you of your due work on the sheet, and builds a new solution to every IT need. You can now add emails and additions to a specific row in a sheet without leaving Gmail, allowing you and your team to find authorizations and other important items promptly. Smartsheet advances with over 15 integrations with Gmail, hassle-free e-signing, and overseeing all your business tasks on a single platform.

    Notable Features of Smartsheet

    • ALERT, remind and notify about your business task timely.
    • Customize Workspace and dashboards.
    • Bestows Live Chat, Budget analysis, and reporting.
    • Manage content, documents, contacts, resources, and projects.

    Grammarly

    Grammarly Gmail Add-on
    Grammarly Gmail Add-on

    Grammar is an essential element of content to attract your readers, with unique writing styles by correcting spelling, punctuation, and grammar. Grammarly is automated directly into keypads, which helps to proofread and submit the content without any errors. Advanced writing tools like the synonyms tool can help you increase your vocabulary, spell check terms, and write better emails and social media posts.





    Get Started with Grammarly Now


    Notable Features of Grammarly

    • Simple-to-use
    • Provides high polished content from mistake-free and plagiarism.
    • Generate suggestions of advanced vocabulary synonyms.

    Conclusion

    Each platform has its own set of benefits, and your team is likely to use multiple add-ons to harmonize workflow. Furthermore, Gmail add-ons let you get around these issues and improve your Gmail experience. Apart from the rate differences, each application does its best to provide a variety of features that aid in the proper development of the business. These tools allow you to efficiently organize, track, analyze, and progress your business activities.

    FAQ

    What are Gmail add-ons?

    An add-on is a tool that adds extra features to a program that can be integrated directly into the Gmail app.

    What are some of the best Gmail add-ons?

    Trello, Zoom, Grammarly, and Smartsheet are some of the best Gmail add-ons.

    Are Gmail add-ons safe?

    Yes, Gmail Add-ons are safe as using G Suite.

  • How To Manage Your Email List With these Easy Email List Management Software

    Emails have now become a part of our daily lives. Our inboxes are filled with various emails every day, on an average a person receives 121 business mails in a single day. The importance of an email in a business is more extreme than one could ever imagine. Through this, one can ensure to have formal communication with the advantage of immediate response. Not only through that, you can have opportunities to market your business but it is also inexpensive as well.

    Now as mentioned above, every day on an average 121 emails are received. Among all these mails, not all mails can be of your advantage, some of them can be needless as well. Email marketing is the main reason why email list management is needed. It is one of the cheapest and convenient ways of marketing. In this article we will talk about the email marketing tools that help in managing the email list of a business with a goal of marketing, so let’s get started.

    “You cannot mandate productivity; you must provide the tools to let people become their best.”

    -Steve Jobs

    What is Email Management?
    What does Email Management Software Do?
    Top Software For Managing Email List
    FAQ

    What is Email Management?

    In a business, contacts play a vital role in its success, so Email list management is all about managing the contacts of your business in the email list. It includes segmenting, cleaning, and arranging the contact list; so that the right mail can be sent to the right person, and by doing this proper email marketing can be done.

    What does Email Management Software Do?

    Al the above things can be done by Email management tools, a good tool helps in:

    • Creating a good quality contact list.
    • Ensuring the delivery of the mail to the correct contact.
    • Cleaning the list and keeping the data error-free.
    • Keeping the ROI high and the cost low.

    Top Software For Managing Email List

    These tools are for targeting the correct audience for the business, personalizing the message that of course will get customers for your business. So, here are top email list management software.

    Moosend

    Pricing- Moosend is available at $8/month for the email list management.

    Moosend Website
    Moosend Website





    Try Moosend now!


    This email marketing service provider was founded in the year 2012 by Panos Melissaropoulos and Yannis Psarras. Apart from creating some amazing email campaign, it is also an expert in managing the email list.

    The list segmentation feature of Moosend helps in dividing the customers with the help of the data that are collected with the help of tags and the subscriber’s behavior. It is considered one of the best tools as it has 98% deliverability rate and helps in avoiding getting in the spam section in the subscriber’s mail.

    HubSpot

    Pricing- HubSpot plants starts from $50/month.





    Get started with hubspot now


    HubSpot is a company that builds cloud-based inbound marketing software that helps in marketing online. It was founded in the year 2006 by Brian Halligan and Dharmesh Shah and since then has changed the way of online marketing of many companies.

    HubSpot contains a CRM (Customer relationship management system) that specially deals with managing contacts. The extra contact information that are taken of the customers helps the tool to send the targeted emails to the subscribers. Thanks to the feature of two-way data sync, the contacts of the businesses are always up to date.

    Constant Contact

    Pricing- The plan of Constant contact starts at $20/month.

    Just like its name, this 1998 company founded by Randy Parker focuses on small business and help them build their contacts through email, social media, and even marketing tools.

    The tools are used for creating email newsletters and it also provides some great segmentation features that help in dividing the subscribers. It does some very minimal for the contact list management and is preferable for small businesses.

    Paperform

    Pricing- The plan for Paperform start at $20/month.

    This contact list management tool helps in creating and managing contracts through the creation of landing pages and newsletter signup forms and mainly deals with building online forms. It offers various images and videos to make the forms attractive by using them so that they can capture the attention of the customers. One can also edit the form with the help of HTML and CSS.

    ZeroBounce

    Pricing- The plan of ZeroBounce starts at $16/month.

    Not every email address is important for a business, so ZeroBounce is an email verification tool that deals with email deliverability. The email addresses that are not of importance are removed by this tool, it has a great deliverability percentage. It is more or less a perfect tool to keep the email list clean as it has a feature of an inbox placement tester that does spam delivery tests for Gmail, Outlook, and others.

    MailChimp

    Pricing- The plan of Mailchimp starts at $9.99/month.

    Mailchimp is a very popular email marketing software that provides businesses with various campaign types RSS campaigns and A/B testing. It has some really great segmentation features that help businesses by using the demographical and behavioral data of the subscribers. It works as a very good email list management tool.

    ActiveCampaign

    Pricing- The plan of ActiveCampaign starts at $18/month.





    Try activecampaign now!


    This email management software is another popular one that deals with email marketing. The company was first started in the year 2003 by Jason F. VandeBoom. The software helps in segmenting the subscribers with the help of tags. The deliverability rate of emails with the help of this software is very high.

    Sendinblue

    Pricing- The plan for Sendinblue starts at $25/month.





    Learn more about sendinblue Here


    This is considered as one of the best email marketing services for businesses and also helps in managing the email list. The subscriber that does not engage with the business is easily identified with the help of this service. The data of the users are used so that the mails can be delivered properly and have a good deliverability rate. It is a good email list management service.

    Conclusion

    In the era of email marketing, one needs to understand which contact will helps them in achieving success for their business. The correct tools for managing the email list is very necessary to excel in email marketing. Organizing the list and sending the emails to the subscribers can only be done through email management tools and the above are some of the best from the rest.

    FAQ

    Why email list are important?

    Email lists are important because email marketing is one of the best ways to connect with a customer.

    What is the best tool to manage a large mailing list?

    MailChimp, HubSpot, and CampaignMonitor are some of the tools that help in managing the large mailing list.

    How do I optimize my email list?

    Create More Email Opt-In Opportunities, Optimize Your Preview Text, Use creative Images, and Segment Your Lists.

  • SaaS Marketing: Why SaaS Businesses should Build an Email List and How to do Build one?

    Being a SaaS business brings you various channels for marketing your product and services digitally. Around the Internet, there are numerous tips or guidance on how to make your business globally popular and for that, everyone has only one answer- Digital Marketing. Now, talking about digital marketing, various channels help you take your SaaS businesses to the next level, like through social media, SEO, Email Marketing and many others.

    With global users of over 4.03 million, email marketing helps the SaaS businesses to reach the maximum target. With these statistics, email marketing is known to have the highest number of users of any other digital marketing channel. In this article, we will be discussing why building an email list is so important and effective for SaaS businesses and most of all, how to build it. So, let’s get started!

    Why is building an Email List Important for SaaS Businesses?
    How to build an Email list?
    FAQ

    Why is building an Email List Important for SaaS Businesses?

    Being a SaaS marketer, it’s important for you to have an organized special list of names and email addresses of your target audience and existing customers.

    We are well familiar with the functionality of email marketing and with that, several reports are made which clearly states that around 43,000 percent return is guaranteed on investment (ROI) for businesses.

    With an email list, subscribers can easily join it from the official website of your businesses and verify their identity. With your best of offerings, audiences get attracted to your business and turn into your paying customers. And when it comes to SaaS Businesses, the email list gets around 10 times higher modifications than any other social media campaign.

    In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others. You can also keep them updated about new offers and discounts by making them subscribe to your newsletter.

    7 Amazing Ways To Monetize your Email List
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    How to build an Email list?

    We have broadly discussed what an email list is and how important it is for SaaS business. Now, it’s time to understand how to build a solid email list.

    In order to thrive in your SaaS businesses, certain steps can help you in building the perfect email list, these steps are:

    Understand your audience

    For any business or marketing strategy, it’s very important to understand what their audience needs and looks for. It’s important you distinguish your target audience as understanding them before functioning helps you in getting better responses.

    For this, you need to create a marketing persona that will represent your ideal customers. Marketing persona helps you find your target audience and strike them right where it hits! The best place for this is social media, now as you find your audience, ask them to provide their email addresses. When you charm your audience in the right manner, they automatically give you their email addresses. And that is a win!

    Create a Website

    As you gathered your audience, you’d need a place where can be assembled, which is a website. Now, creating a website is pretty tough and must be created with great innovative ideas to charm your audience.

    But the plus point with the email list for SaaS business is that you don’t need a huge website to get started. You can just create a landing page that carries your email opt-in form. The audience enters their email addresses in the opt-in form, available on your website.

    Email Marketing Service

    For better communication with your email list, you need to have an email marketing platform. Email Marketing platform helps you to organise your email list and send emails to the target audience.

    On a broader note, the email list will also serve the purpose of drip campaigns, sequencing and many more. Your main focus through the email marketing service is to collect all the email addresses in a very safe and valid manner.

    Charm the audience through your Offer

    Now, the major goal is to charm the audience with your amazing offers that won’t hold anyone from joining your email list.

    Think from the perspective of a customer like how you can be so impressed by a website and its offers that you’ll immediately give your email address. The customer won’t provide their email information unless they are offering a generous exchange.

    Make sure you provide what your target audience needs and won’t find elsewhere, and also, free!

    Maybe you can provide the customer with access to your report, software or any other valuable thing. This way, your audience will automatically get attached to your website.

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    Conclusion

    It often becomes pretty tough to build up a strong and legitimate email list for your SaaS business. But as you get on with it, it becomes very simple and you get more ideas to promote your business among the audience.

    The major thing that you need to focus on with the email list is to opt for a single and strong strategy and function it smoothly. If you stick by your marketing strategy, you’ll automatically see the results by the enhanced number of the email address joining your list.

    With this article, we attempted to describe to you all the major steps and requirements for a strong email list. If you follow these steps and understand the importance of an email list for your SaaS business, you’ll collect a great number of email addresses for your list.

    FAQ

    Why building an email list is important?

    Building an email list is the best way to build a relationship with your potential customers.

    How to build an email list?

    Understand you audience, Create a Website, and Automate your emails.

    Why should a SaaS company have a mailing list?

    In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others.s

  • Digital Marketing Strategy for Dental Clinics | How To Market Dental Clinics?

    One of the most valuable works in the field of medical science is the dental section. Dentists earn a huge sum of money from their personalized clinics or chambers. Dental problems are health-related issues that are normal and common in the case of every individual.

    A person may not suffer from any significant disease in their lifetime, but dental problems occur in most individuals. The private dental clinics run by professional dentists need some reach and a name to be discovered in the crowd of millions of dentists.

    In the 21st century, digital development and marketing solutions have created enormous opportunities for many people. The dental business is proliferating with lakhs of dental clinics across the world, but who’s the best? Or even who’s the best in their city?

    The solution lies in proper marketing and promotion. Yes, it’s true. By making a brand name of your dental clinic, you can easily reach more and more patients, or in other words, the patients will reach you more.

    Marketing Strategy for Dental Clinic

    Conclusion
    FAQs

    Digital Marketing Strategy for Dental Clinics

    Marketing Strategy for Dental Clinic

    Here are some marketing strategies for dental clinic to help you make marketing plan for dental clinic. Implementing these can help you improve you business of dental healthcare practice.

    Grow a Social Media Community

    Facebook, Instagram, and even telegram and WhatsApp are essential sources to attract new people to your business or work. A dentist can quickly spread his message and convey his positive points by creating a professional Facebook or Instagram page or telegram and WhatsApp groups. By creating a social media page in the name of your clinic and by giving a vivid description with continuous posts about the clinic, you can grow more.

    Even by paying some amount, you can create promotion posts that will reach more and more people on social media. By this, even patients will get to know about the local clinics and visit them. This will benefit both the dentist and the patient. The community created by a page on social media can grow and develop every day, where dental advertisement starts.

    Professional Brand website

    You have created a community on the social media site, but to book an online appointment and gain more information, one needs to visit your website. Now it’s evident that a dental page won’t show high graphics design and nice animations on its website but wait, why not? Design the website so well that a person gets vibes of your professionalism from it.

    Invest in proper website design, make an information section, a sweet welcome letter, some experience explanations of your past patients, etc. Later at the bottom area, you can put the price and booking segment. But make sure you provide the links to social media pages on the website highlighted. Don’t miss any chance to build your community stronger.

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    Event Organisation

    By inviting people to an open house check-up to your clinic, you can reach tons of new patients and make them your regular ones. Arrange everything and check-up for free for a day, provide some food and drinks to people if necessary and talk like their own family members with them.

    This will surely increase the interest of your patients to revisit your clinic. Make sure you provide your card to the patients so that they won’t forget you. Anyways, who fails a free check-up? This kind of small event among your community can invite a large crowd to your clinic. This will indirectly grow your community on social media. All the steps are connected.

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    Brand Promotion: Google Adwords & Facebook Ads

    Work on the Keyword strategies. Through Google ads, your clinic advertisement can pop up in front of people searching for something related to it. Set proper keywords and pay some reasonable prices and start your ad campaign. People searching for dental-related stuff may end up reaching your website through your ad. Here’s why you need to design an excellent website to keep your digital scrollers attracted to your website.

    If you summarise some past things, you will remember that you also have a Facebook Page and a community on it. Now create advertisement posts on Facebook to even reach further. People may get your ads randomly, and the keywords will help achieve the persons targeting dental-related keywords. So through ads, you can build the community even more robust, but remember the ads can be seen outside of your region too, but those people don’t need to visit you so far.

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    Email Marketing

    We all visit websites, and in most websites where we use to log in, they take our email ID and send us annoying emails, which, luckily, we can switch off. But you can use this facility to do something good for the people and yourself too.

    Prepare a decent mail with pertinent information about your clinic and provide the link to your social media pages and website. Send them to your community people and tell them to spread it among their loved ones and so on.

    The rise in dental problems among kids and adults in today’s date needs attention. But what if attention reaches them? If a needy patient receives your mail and judges you based on your pretty website, the first impression will be the last. So design and plan accordingly.

    Mails are free to send and don’t bother people much, and they won’t eat up a lot of space, so create and start sending. Also, the appointments to your clinic could be accessible through the mail giving it more exposure to the patients.

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    Brand Collaboration

    Now here are something very few dentists will look after, and it may get a bit costly. Brand collaboration can be a not so attractive option for a dentist to advertise themselves. But if you have money to invest and have good relations with brand owners or influencers, then approach them.

    Maybe some people won’t find your clinic digitally but can get through advertisements in newspapers or leaflets. These will be put by the brand but will highlight your clinic’s name on it. This seems a not-so-exciting idea but try it if you want. Maybe it works well for you.

    Conclusion

    Now, as you have followed all the above steps, it’s time to serve your new patients professionally. Make sure your precision in work impresses the patient to return, and the rest will attract them towards your clinic through digital marketing and brand design.

    Never mention any false information on your pages or site, or even don’t fake your professionalism in the wrong ways. Stay transparent in your work and try to interact frequently with your community. The dental department of medical science is growing every day, and new technologies are arriving, so stay updated and keep serving genuinely.

    FAQs

    How do you market a new dental clinic?

    Dental office promotions or marketing can be done in following ways:

    • Grow a social media community
    • Professional Brand website
    • Event Organisation
    • Brand Promotion
    • Email Marketing
    • Brand Collaboration

    Why do dentists need digital marketing?

    Digital marketing allows dentists to connect with patients who are searching for dentist on search engines, social media, email, and their dental practice websites.

  • Marketing Strategy of Indeed: A Ladder To Your Dream Job

    In a world, getting a job that you love is not an easy task. Millions of people wake up in the morning and get out of their house in search of their dream job. Some succeed and sadly, some don’t. It takes weeks, months, or even years to secure a proper job, which can be a boost to their career. We live in an era where social media rules, so getting a job may seem easy, but the truth is far from it. Here, social media is just not enough.

    So, the internet here plays a very significant role. Online job portals came as a blessing for job seekers as well as the employers. There are numbers of employment websites present, for people to find their desired job. ‘Indeed’, is one such website and is one of the most popular online job portals. It is leading in the process to unite employers and job seekers from the front.

    “Choose a job you love, and you will never have to work a day in your life.”

    -Confucius

    About Indeed
    Indeed – Marketing Strategy
    Social Media Campaigns of Indeed
    Brand Positioning Of Indeed
    FAQ

    About Indeed

    Indeed as a job-seeking platform started its way from the month of November 2004, founded by Paul Forster and Rony Kahan. It has given opportunities to millions of people to find their dream job. The headquarters of Indeed is situated in Austin, Texas, United States. It is a hub where one can find millions of jobs from thousands of different companies.

    With its craze, it has become the number 1 job-seeking platform in the United States in just a few years. Now, the website is available in more than 60 countries and 28 languages and is thriving in this business industry.

    The company started its journey by getting just a $5 million investment from Union Square Ventures, The New York Times, and Allen & Company. Chris Hyams is serving as the CEO of Indeed since 2019.

    At this point, over 330 million people use it every month. With just one click, several options of employment, a person wants can be found here. By just selecting, job title, experience, and industry, one is interested, in the search option, numerous options are available. In 2012, a Japanese company Recruit Co. Ltd. acquired Indeed for 1 billion dollars.

    Indeed – Marketing Strategy

    Marketing strategy is important for any kind of business, not everyone is or can be your customer. So one need to plan marketing in such a way that it can catch people’s attention and can make them their customer.

    1. From the very first day of its existence, Indeed target audience is the entire job market. Those who are looking for jobs and employers who are looking for the desired candidate for the job.

    2. It kept itself free of charge for the people, who are looking for a job and offers them CV builders and templates to use for free.

    3. Although the employers post for jobs are also free but to be noticed more by the job seekers, Indeed offer some premium features to the employers. As free job posting is not that visible to the crowd of job seekers. Employers spend some bucks to highlight their companies presence in the search list.

    4. Indeed follows Pay-Per-Click (PPC) process. Here the employer only has to pay when a job seeker clicks on the information about the employment advertisement.

    5. In 2011, an option was introduced where the aspirants can upload their resumes in a database that is open to employers. They can check from the thousands of resumes that are present there and can decide if that person is ideal for the position or not. To access the database a minimal subscription fee is charged by Indeed.

    6. Indeed was dependent on word-of-mouth marketing for 10 years since its birth in 2004. After that in 2014, they started indulging in advertising themselves on online, television, and even on films.

    Social Media Campaigns of Indeed

    In 2020, Indeed partnered with TikTok in India and launched their new campaign #IndeedPeDhoondo. The main motive was to introduce itself as a perfect platform for potential job seekers from the Z generation and millennials.

    Popular Indian TikTok stars like Jannat Zubair, Avneet Kaur were a part of the campaign. Here a catchy tune was used where they has to show some dance moves and share with their followers. This social media campaign here asked others to join in the challenge as well and with a promise to provide a chance to win some gifts.

    Indeed teamed up with YRF’s film ‘Hichki’, starring Rani Mukherjee. This campaign was made for the younger generation and asked them to share their stories on social media of how they overcome their shortcoming to get their dream job. In this campaign, Bollywood stars Soha Ali Khan and Anusha Dandekar took part and shared their stories.

    Indeed the year 2020, Indeed roped in Actor Kajal Aggarwal for its new campaign. In this campaign, Kajal Aggarwal was seen introducing new options that Indeed was providing to the audience in various snippets.

    Brand Positioning Of Indeed

    With more companies, like the presence of LinkedIn, it is facing quite a big competition among online job portals. It needs to buckle up to give proper competition to its competitors and need to increase its free service quality. To strengthen its positioning in the market it can introduce new features to job seekers as well. Strong steps are needed as well to avoid any kind of fraud.

    Conclusion

    We live in a world of cut-throat competition, not everyone will get the same position in a particular company. Indeed is an acquaintance ‘indeed’ that helps in finding the desired job that a person wishes for and provides them with different interesting choices. So, having an online job-seeking portal at this age is significant and truly an amazing option.

    FAQ

    Who is the CEO of Indeed?

    Chris Hyams is the current CEO of Indeed.

    How many Employees does Indeed have?

    Indeed consists of almost 10,000 employees from all over the world.

    Who is The parent Company Of Indeed?

    Recruit Holdings Ltd. Of Japan is the parent company of Indeed.

  • Moosend Review: Email Marketing Tool for Growing Businesses

    Email marketing done right is the fastest way to attract new customers to a business. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.

    Getting more people interested in what you have to offer can mean new leads. Among the several email marketing tools that exist out there, Moosend brings a little extra to the table.

    Moosend is an email marketing platform designed to boost your business growth. It provides core automation features along with templates and even a landing page builder. The platform is highly customizable and simple enough for anyone getting into email marketing. Founded in 2011, Moosend has been helping businesses with their email marketing and landing pages. Focused on helping you design personal emails for customers, the platform has great functionality.

    Features of Moosend
    Pricing of Moosend
    FAQ

    Features of Moosend

    Being a platform designed for email marketing at any scale, Moosend has appealing features. As with any similar tool, Moosend has a vast selection of updated templates for you to choose from. The editor is minimal yet packs in deep customization.

    Apart from that, it does all your basic sorting and automation including email scheduling. Automating and scheduling emails with a mailing list ensures that your emails reach out at the right time. Some of the platforms best features include:

    Email Segmentation

    Moosend allows users to edit, import, and store mailing lists so it’s always there when you need to send out your emails. Lists can be sorted and there’s an option to add custom entries. The listing can also be grouped which is useful if your business deals with a variety of products or services. Opt-in forms can be used to collect user information, feedback, and any specific field.

    Moosend email segmentation options
    Moosend email segmentation options





    Try Moosend now!


    Email Automation

    One of the most crucial features of any popular email marketing tool has to be its automation chains. As a business owner, the ability to create perfectly timed email sequences that generate customer interest means growth.

    Moosend provides users with workflow templates for quick setup. There are onboarding templates with guides and welcomes messages that can be set up to give your customers an initial insight into the business or brand.

    Apart from choosing a premade automation sequence, users have the complete freedom to create their own sequences that suit their needs. The automations work seamlessly and are good to go once set up.

    Triggers are another way to control the automation sequences. Events or automations can be triggered when certain dynamic changes occur. The platform also has a lead score feature that identifies when a visitor can be a potential lead. This combined with the automation tools are sure to boost lead generation and customers for any business.

    A few of the popular Moosend integrations
    A few of the popular Moosend integrations 

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    Landing Page Builder

    Although being an email tool, Moosend has its own built-in landing page builder which makes creating landing pages much easier. The editor is completely customizable and has a template gallery for those who want to set up a quick landing page.

    The UI is easy to use for beginners and the editor requires no coding. Having a landing page can mean more leads and this is exactly why Moosend has its own landing page builder.

    Users are free to use their own domain names for their landing pages. The platform has a WordPress integration to allow for easy imports. Email triggers and automations can be configured easily with Moosend maximizing conversions and helps businesses generate more customers. The drag-and-drop editor makes it easy to modify or create templates fast.

    Moosend template gallery
    Moosend template gallery





    Try Moosend now!


    Tracking and Analytics

    Small changes can make a big difference in marketing and Moosend makes it easy for users to monitor and track their clients. Besides having a Google Analytics integration, Moosend can track stats for both your landing page and emails.

    These include essential stats such as average clicks, traffic, and bounce rates. Users can set up dynamic triggers and automations based on these statistics. The built-in API gives users even more flexibility to manipulate the acquired data. This can be linked to internal systems or any other supported platform.

    Moosend emails can be configured for an A/B Split test campaign from within the dashboard. For a business this is great as getting information directly off customer feedback can guide a campaign in the right direction. Moosend provides many of the features of an analytics platform on its own, making the task much simpler.

    Customer Support

    Moosend has excellent customer support services for all its products. Whether you’re having trouble getting automation setup or hosting your landing page, the support team has you covered.

    The best part is that support is included even for the free plan, which is helpful when getting it set up for the first time. Moosend can also provide you with a dedicated account manager once you upgrade your plans from the free tier.

    The freedom to design, create and automate emails from any device can go a long way for any business looking to generate more leads. If you start experiencing any sort of trouble the 24/7 support team is just a message away.

    Customer support is always appreciated when trying a new platform where things can be confusing and hard to get a hold of. Moosend does a great job with its highly rated customer service.

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    Pricing of Moosend

    Priced in a way that’s affordable to everyone, Moosend has plans depending on the number of subscribers you wish to attend. The Free plan grants you access to all of the platform’s core features except the creation of landing pages up to 1000 subscribers. This is pretty good for small-scale businesses or for people looking to try out the platform before making a purchase.

    The Pro plan is required if you’re looking to have more than 1000 subscribers, which starts at $8/month up to 2000 subscribers. The Pro plan gives the users access to all of the platform’s features including landing pages. The Pro plan can be upgraded according to the number of subscribers that you need to attend to. Moosend even offers a negotiable Enterprise plan for businesses that require to have more than 200k subscribers.

    Moosend is priced in a way that’s too good to pass. If you require an email automation tool that comes with additional benefits like having a landing page builder and analytics then trying Moosend is just a click away.

    The plans can be upgraded at any time if you need to scale or downgrade according to your customer base. Marketing software is usually expensive, making services like Moosend a nice addition to the marketing toolset.

    Moosend basic pricing
    Moosend basic pricing





    Try Moosend now!


    Conclusion

    Email automation is a must-have for digital marketing as it helps push your campaign to new people and further expand your customer base. Moosend is being used by companies like Domino’s , Vogue and organizations like WWF to manage their emails and lead generation. This just shows the reliability and scalability of the platform. Moosend makes it easy for anyone to make effective email marketing campaigns with ease and is certainly worth trying.

    FAQ

    What is Moosend?

    Moosend is an email marketing platform that has core automation features along with templates and even a landing page builder.

    What is the pricing of Moosend?

    Moosend has a free plan that grants you 1000 subscribers, it also has a pro plan priced at $8 up to 2000 subscribers.

    What are some of the alternatives to Moosend?

    MailerLite, ActiveCampaign, GetResponse, Mailchimp, and Campaign Monitor are some of the alternatives to Moosend.

  • BEE Free Review: Create Beautiful Email Templates

    Digital marketing is a cheaper and more effective way of getting customers in the present era. Unlike traditional marketing, digital marketing allows you to be more specific about your targeted customers. What better to reach out to your target customers than some easy email marketing?

    BEE Free is a platform that lets you create beautiful HTML email templates without code through a drag and drop builder. It lets you design responsive emails quickly and easily through the use of their numerous templates.

    Whether it’s a product launch, ad campaign or an announcement, BEE free is more than likely to have a template to help you. The user interface is simple and barely takes a minute to master.

    All the templates are customizable and reusable. The platform also lets you create your own templates. The drag-and-drop builder allows for easy tweaks to further enhance your emails. Although you’ll need BEE Pro (the paid plan) to get access to all the features, the platform offers a 15-day free trial.





    TRY BEE Free NOW



    Features of BEE Free
    Pricing of BEE Free
    FAQ

    Features of BEE Free

    The ‘BEE ecosystem’ as mentioned in their website consists of BEE free, BEE pro, and BEE plugin, which is an embeddable email & landing page editor for SaaS. Here are some of the most interesting features of the platform:

    Impressive Templates

    BEE Free enables you to access a collection of their free templates without any sort of sign-up. You can pick a template, customize it and save it all with the free version.

    Although this is impressive in itself, getting BEE pro allows you to unlock all the templates. These templates look professional and are well made. Whatever your email may be about, it gives you tons of beautiful email template designs to pick from.

    All available templates are fully customizable and you can modify every single element in the template. Colors, text, images, videos, fonts everything can be changed to your heart’s content.

    BEE Free Email Templates
    BEE Free Email Templates

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    No Coding Required

    You don’t require any coding skills to create templates. Simply pick one or make your own and the platform takes care of the backend HTML. The intuitive drag-and-drop builder lets you seamlessly create different templates for all your needs.

    Various elements such as videos, photos, headings, and text can be selected with ease. This allows businesses to have the freedom to create the perfect template for their needs.

    Digital marketing is all about getting those first impressions. People click what they find attractive and impressive. BEE free is the perfect tool to help you create those handmade templates.

    BEE Free drag-and-drop editor
    BEE Free drag-and-drop editor





    TRY BEE Free NOW


    Multiple Export Options

    The true potential of the platform can be utilized via BEE Pro, the paid experience. While BEE free only allows you access to selected templates and download your files as a zip, the pro version does so much more.

    BEE Pro lets you save and reuse your template, direct export to your preferred mailing service, copy the HTML and download templates as a PDF. The ability to export your template directly to your preferred mailing service with a click is as convenient as it can get.

    Collaboration/Projects

    If you’re working on a big marketing campaign with your employees, BEE lets you collaborate with them. Marketing almost always includes a team. Business owners, marketing experts, and designers can work together on template ideas and share their opinions.

    BEE Pro lets you configure user access and permissions as well. Projects are a great way to keep things organized. All templates related to a single campaign or product can be neatly organized as their own project. So the next time you plan on reusing a template, you’ll know exactly where to look.

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    Pricing of BEE Free

    BEE Free, as the name suggests, is a free version of the BEE platform. BEE Pro is made up of 3 tiers, Freelancer at $15/month, Team at $30 a month and Agency at $120/month.

    Apart from the free version, the features slightly differ across the tiers with Agency having all the features of the platform. The prices are fair and depending upon how you use it, completely worth it.

    All plans have a 15 day free trial, which is plenty of time to explore the platform. The payment can be made monthly or annually which grants a 17% off on the individual rates. A detailed list of features across each tier is given below:

    BEE pricing plans
    BEE Pricing plans





    TRY BEE Free NOW


    Conclusion

    Do you really need a platform to create email templates? In short, the answer is yes. Email marketing is still one of the quickest ways to reach out to customers. Having the right tools can help you advertise, expand and acquire customers faster.

    BEE Free is a powerful service with deep integrations with platforms you already use. These integrations are the links that bind the marketing tools you use together. It’s safe to say that BEE Free is a must-have tool for anyone who’s involved in email marketing.

    FAQ

    What is BEE Free?

    BEE Free is a free email editor that lets you create HTML email templates through a drag and drop builder. It also has a paid version with extra features.

    Is BEE Free free?

    Yes, BEE Free is a free email editor tool but it also has a paid version named BEE pro.

    Is BEE Free Worth it?

    Yes, If you are a freelancer or a marketing team BEE Free is a great email editor tool that can elevate your digital marketing campaign.

  • Best Food Delivery Marketing Ideas For Growing Your Food Delivery Business

    The food industry has observed many changes throughout its history. And, since the start of online food ordering and delivery, it has flourished and reached a level it has never reached before. More and more restaurants are opening every day and hence, the food delivery along with whole of the food industry is growing at a fast pace. Also, more and more food delivery companies are starting day by day. Therefore, it is essential to adopt good marketing strategies to your business to stay at the top. We have brought to you some marketing ideas for your food delivery business.

    Best Marketing Ideas For Food Delivery

    1. Create A Good Website For Your Business
    2. Create A Good Mobile App
    3. Good Advertising
    4. Use Social Media
    5. Email Marketing
    6. Provide Good Customer Services
    7. Collaborate With Food Bloggers and Influencers
    8. Make Tie-ups With More and More Cafes
    9. Offer Deals To Local Offices and Workshops
    10. Provide Sponsorship
    FAQs

    1. Create A Good Website For Your Business

    Creating a good website is an essential thing for your food delivery business. Your website should be attractive and user friendly. A website that is has a bad interface will not attract a lot of customers. On the contrary, it can lead to loss of customers. People generally prefer to use websites that are simple and easy to use. Design a good logo and a unique tagline and use them on your website and everywhere else.

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    2. Create A Good Mobile App

    You should also have a good mobile application for your business. People nowadays tend to use their mobile phones for majority of their works. Therefore, people find it very convenient to order their favorite food from their favorite restaurants just by a tap of their fingers. The mobile application should also be easy to use and it must have a good interface. Invest in a good website and mobile application, you won’t regret it.

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    3. Good Advertising

    Proper advertising is required for the continuous growth of your business. Use online advertising tools such as Google Ads (Previously known as Google Adwords) and other online ad tools. To advertise your business and to reach out to more and more people. Give out advertisements in newspapers, magazines and pamphlets

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    4. Use Social Media

    Use social media for food delivery marketing
    Use social media for food delivery marketing

    This is, undoubtedly, the age of social media. Social media offers you a great potential for the growth of your business. Use social media to advertise your services. Use paid promotions available on different social media platforms to attract people to your business. Proper use of social media will attract more customers for your business than any other idea.

    5. Email Marketing

    Email marketing is an important part of marketing of your business. Send your customers personalized offers and deals based on their previous orders through emails. There are many tools available online for creation and sending of good quality commercial emails to your customers. Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost all people check their emails regularly and find these types of personalized emails
    attractive.

    6. Provide Good Customer Services

    People will only continue to order food through your online food delivery store if you are able to provide good customer service to them. Your customers should not encounter any difficulties during the ordering or delivery of their favorite food products from their favorite restaurants. But if they do, the customer service team should always be ready to help them in any way possible.

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    7. Collaborate With Food Bloggers and Influencers

    This is another way of growing your business through the power of social media. Food Bloggers and Influencers are foodies who write blogs about food DIYs, reviews for food delivery platforms and more stuff related to food. These people generally have a huge presence on social media and people tend to believe their opinions on such matters. Therefore, collaborating with them for the referral and promotion of your business will lead to a huge growth.

    8. Make Tie-ups With More and More Cafes

    You definitely have to have tie-ups with the biggest and major restaurants and cafes of a particular place, but, apart from that, you also need to reach out to and collaborate with as many restaurants as possible. People will stop using your store if they do not find their favorite restaurants or dining places on your website/app.

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    9. Offer Deals To Local Offices and Workshops

    There are many local offices in each city and town. You can reach out to them and offer them deals to deliver food items at discounted rates for their employees. This will also initiate the process of mouth-to-mouth promotion which will lead to the increase in number of your customers.

    10. Provide Sponsorship

    Sponsoring events can help you very much in the marketing of your food delivery company. Offer sponsorship to big or small events (according to availability of funds). This will bring your company in people’s notice and is a good way of advertising your brand/company.

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    After many days of shutdown because of the Corona Virus (COVID – 19) Pandemic, food delivery startups have started to function again. Good marketing of your business is crucial for you to stay in the race amongst all of your competitors. Choosing the right marketing strategy for your company can prove to be a difficult task at first, but you will improve gradually as the time passes. Use these marketing ideas creatively to take your company to new heights.

    Read here: The steps taken by them amid the coronavirus outbreak.

    FAQs

    How to promote food delivery app?

    Get a good website and app for your business, keep it user friendly. Provide good offers and keep your customers informed about it. Implementing viral marketing, word of mouth strategy and influencer marketing will help you promote your business in an efficient way.

    How do I increase my food delivery business?

    You can collaborate with small and large restaurants. Have tie-ups with businesses. You can use social media channels and inbound marketing.

    How to market a food delivery business?

    • Increase your visibility on app stores.
    • Provide good customer service to get good reviews and implement word of mouth strategy.
    • Collaborate with bloggers and inluencers.
    • Invest in local SEO.
    • Create short videos and images.
    • Keep your customers informed bout new offers via email marketing.

  • 7 mistakes people make while writing an Email

    Electronic mails have transcended from being a mere medium of communication to an official platform where vital decisions are made in a short span of time. It has become an  unavoidable conduit in the internet era and became especially relevant in the current times when  most of the official businesses are done online.

    The importance of drafting an excellent email is now  more than ever. Let’s look at a few mistakes that we generally make while writing an Email and see the  probable solution.

    Inappropriate / Absent subject line
    Salutation
    Not Explaining attachments
    Improper/absent closing lines and signing off
    Language
    Tone
    Structure
    Final Monitoring
    FAQ

    Inappropriate / Absent subject line

    The subject is one of the most important and yet the most overlooked element of an e-mail. People tend to write long, vague subject lines. An absent subject line is a big no and is considered off-limits as per the email writing etiquette.

    A proper, indicative subject line should convey the content of your e-mail in three or four words. This will not only increase the chances of your mail being read but also helps the reader to have a better understanding of the content. Unchanged subject line

    While writing an email, it is important to change the subject line every time you start a new discussion. As mentioned earlier, this will make the reader more aware, and on top of that, it will be easier to locate the mail in future. Many people make this mistake of tailing over the same thread every time they send an e-mail. It should be avoided by paying attention to the details before sending  them.

    Salutation

    Long gone are days when you have to address each other with a “Respected Sir/Madam”. Working space has become more congenial and friendly; all forms of communications should  reflect that. While it is acceptable to begin with, “Dear Sir/Madam”, you can use their name or simply “Sir/Madam”.

    It is highly recommended to be gender-neutral when you are not sure who will read your mail. In such cases, beginning by addressing the designation will be safer and acceptable. You can begin by saying “Dear Editor/CEO”. While you try to retract from being formal, do not be too informal.

    Not Explaining attachments

    Most of the e-mails will contain at least one attachment, and we tend to limit ourselves by making a statement that a document has been attached. This is a mistake that will leave the reader  confused and waste their time. Instead, make it a point to mention what is it in the attachments. Again, this should be kept crisp and should not be long.

    Improper/absent closing lines and signing off

    Our overconfidence in the typing speed of our names or getting carried away with the content of the e-mail can be detrimental. An incorrect, inappropriate or absent closing statement can  give a very bad impression to the reader.

    It can make the whole point that you were trying to go vain. Before you sign off, it is important to reiterate the request or content you have put forth. And never forget to write your name while signing off.

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    Number of Email users Worldwide
    Number of Email users Worldwide

    Language

    Language is a very powerful tool, and we should never underestimate it. E-mails are generally meant for and not limited to formal communications like requests and confirmations. However, people tend to be more informal to look more friendly and cool.

    One should completely avoid using any informal language. This includes short forms, emojis, and abbreviations like can’t, shouldn’t etc. Make sure to be formal when it comes to addressing the person as well as the content. Today, being formal is more about striking a perfect balance between being formal and informal.  

    Tone

    The tone of the mail means the way in which the receiver reads the mail. Getting the wrong tone is one mistake that people tend to make while concentrating on being formal. The right  choice of words can control this.

    It should be ensured that while being formal, the tone does not get  authoritative or aggressive. Be careful to include words that make your content sound confident and polite.

    Structure

    Many people write long emails that narrate their whole background, context and whatnot. Writing long emails are both ineffective and unattractive. Mails should be used as a way to put across your requirements in a crisp and concise manner.

    The reader should be able to understand the core of your mail in the first read itself. Ideally, the structure should flow as self-introduction, content and conclusion. Make it a point to conclude the mail in less than 200 words. Spelling and grammatical mistake

    There can be nothing as bad as making a silly yet evident mistake in your grammar or spelling in any mail. This happens when your thought processes and typing speed does not align.

    It is advisable to use software like Grammarly or any other inbuilt or external aids while you type the  mail. Make it a point to not blindly follow them. Giving it to someone for proofreading is also helpful when the mail is not an emergency.

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    Final monitoring

    Summing up the whole mail, we tend to ignore an important step – overview. Before you hit the send button, ensure that all details are presented correctly, and the mail is being sent to the right person.

    All the steps mentioned above have to be cross-checked at least once before confirming on sending it. An Email is too important to be messed up at the last moment. And never reply to all recipients in the group if the message is meant for only one.

    Conclusion

    There is no doubt in the fact that the significance of mails are increasing day by day. It is a very effective way to put yourself as a person. When you can portray yourselves in the best way  possible through an email, make sure you put your best foot forward.

    FAQ

    What are common email blunders you don’t want to make?

    Choosing a vague subject line, Adding the wrong people in cc and Forgetting to proofread are some of the common email blunders you should avoid.

    What are some email etiquette rules?

    Watch your grammar, spelling and punctuation, Choose your subject wisely and Reply to emails promptly these are some email etiquettes you should consider while writing an email.

    What are the most common errors while writing an email?

    Not Writing Proper Subject Lines, Using the Wrong Tone of Voice and Using Abbreviations and Emojis are some of the most common mistakes people make while writing an email.