Getting someone to your shop to showcase your product is not enough. Unless they take interest and buy your product, they are just people who are there in your shop for time pass. However, you cannot differentiate between your potential buyer and time passers in the shop. Maybe not in physical shops, but you can identify the potential customer who visited your website.
There are many services available online which can help you get all the required data about any of your visitors. However, they will provide only the company’s data and not the user’s data, so it is helpful in B2B business. The most popular and reliable service in this field is Lead Forensics. So, here to what to know about lead forensics.
Lead Forensics is a website visitor tracking software. It is a software that reveals the identity of your visitor and turns them into prospects. When people visit your website, they leave some digital “footprints”. Lead forensics then track some information about the prospect. It helps you connect with the visitor personally. You can then provide this data to your sales team and they might bring you some leads. If you want to generate a lead from the visitor for your B2B business, then this is a great service to go for. It was founded in the year 2009 by Paul Thomas and its headquarters is situated in London, United Kingdom.
How Does Lead Forensics Work Technically?
When a user visits your website for the first time, the software generates a JavaScript, depending on your site and the user’s preferences, and sends it to the user’s browser to collect the data you need. A unique cookie is generated for the user and stored on their device. This is a standard procedure on the internet, utilized by almost every site which needs to identify a user as a unique person, for example, Amazon or Gmail. The Lead Forensic’s cookie is tracked over long periods of time, which means a unique visitor to your site can be identified when they return. When a visitor clicks on your site, the software looks for a cookie. If a cookie is found the user is identified as a ‘returning visitor’ and their clicks are recorded along with any previous visits to show their lifetime click path through your website.
How Lead Forensics Works
Advantages of Lead Forensics
EfficientLeadGeneration: All the visitor tracking software helps you in lead generation. It improves the efficiency of your lead as you are targeting only those people who already have visited your website and showed some interest in your product.
LeadQuality: They improve the quality of your lead as you have the data about your prospect. You can easily figure out what specific feature would your prospect need. In other words, it will help you to nurture your lead.
Closemoresales: As you are generating more leads, you can easily close many deals.
Limitations of Lead Forensics
Expensive: You will need to invest a lot to get the service. The pricing depends on the traffic you get on your website per month.
NoConsumerData: If you think you can visit your personal Facebook profile and wave at your visitor, then let me burst your bubble. The visitor tracking software provides you with the contact data of organizations only. You can only check the name of the organization and other related information.
Accuracy: You cannot expect to get accurate data each and every time. There can be some faults in the data.
Some Popular Alternatives of Lead Forensics
Lead Forensics is truly a great visitor tracker but there are other tools that provide the same service, there can be some differences in the quality though. Some of the great visitor tracking services you can go for are:
Visitor Queue
WhoIsVisiting
Wow Analytics
Canddi
Hubspot
Zoho
Conclusion
Visitor tracking software is great and the most important factor if you are into an online B2B business. When someone from an organization visits your website, you can easily contact them and generate some leads. It is an effective way for lead generation. To stop its misuse, it is not allowed to get the user’s personal data. You can only get the company’s data, which has visited your website. When you use the collected data, and call or email customers, it is not called cold calling. As the prospect already knows about your brand and product, they will take an interest in talking to you.
FAQs
What does Lead Forensics do?
It is software that reveals the identity of the visitors of your website and converts them to sales-ready leads.
What is the pricing of Lead Forensics?
The subscription of Lead Forensics starts at $59 per month.
Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.
No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.
A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.
The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.
Below are some stats to help you understand the importance of email Open Rate.
Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
64% percent people say that they open an email based on the relevance of the subject line.
Starting the email creative with the person’s name can increase open rates by 40%.
If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.
An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.
Catchy Email Subject Lines From the Depths of our Inbox
1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)
After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.
2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”
TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday
3. “Don’t Open This Email”
When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!
4. “Uh-oh, your prescription is about to expire,”
Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.
5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.
6. “Black Friday shoppers are the worst clients,”
According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.
7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”
The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.
8. “10 strange money habits that are making Millennials wealthy”
Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.
9. “Not Cool, Guys”
This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.
10. “Is this the trendiest marketing job?
This intriguing subject line was employed by Digital Marketer to let readers know what’s within.
11. “Are you available on Thursday at 12 p.m. PST?”
Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.
12. “Alert: Free (Cool!) Clothes?”
Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.
13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”
You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.
14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.
15. “Rock the colour of the year”
The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?
16. “As You Wish”
UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.
17. “Get this NOW before it’s gone…”
“Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.
18. “Everything you wanted to know about email copy but were scared to ask”
CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.
19. “New Video: (Topic)”
A successful email campaign should increase revenue while also adding value to customers.
20. “The price of the item in your cart has dropped”
Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.
Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.
Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.
Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.
Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.
Conclusion
We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.
It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.
FAQs
What subject lines get the most open?
Email subject lines that are catchy and less than 50 characters get the most open rate.
How do you make a catchy subject line?
Keep it short, personalize it, and segment your lists.
Why email subject line is important?
A catchy email subject line boosts email open rates.
Product engagement has a direct relation to perceived value. The more engaged the user is, the more valuable your product is for users. Email sign-up or trial sign-up is not the end goal for the company. It does not ensure a tremendous lifetime value (LTV). Also, there is a high probability of churning customers. Hence, focusing on the new users and presenting your value during the onboarding process contributes significantly to future growth.
Do you know that onboarding emails have an 82% open rate (60% more than the average open rate)?
No wonder having a spot-on, well-thought email campaign turn subscribers into brand loyalists. Especially, a sign-up indicates that users do not need massive persuasion. With little effort, you can direct them to make purchases.
In fact, 31% of B2B marketing professionals believe that emails are the most effective way to nurture a lead.
So, today, We have compiled 5 onboarding email templates to engage new users.
An onboarding email is not about sending that one perfect email that turns users into paying customers. It is a process to nurture leads over time. Here are 5 onboarding email templates to engage new users.
Subject: {NAME}’s Team Welcomes You!/ Thank You from {NAME} team/ Get Started with {NAME}
Hey ___,
I couldn’t be happier to have you on board. We are a strong community of # {target group (marketers, accountants, small businesses, etc.)}.
To head start, check this quick guide that takes you through the basics of {NAME}.
To make it easier, we have a dedicated team to help you with the product onboard. Reach out to us at {Contact details}.
Follow us on Twitter, Instagram, LinkedIn and join # {target group} in their upskilling journey. Stay updated with industry trends and get valuable resources.
{CTA BUTTON}
(Add a small message from your team member, whomsoever is addressing email.
“Been working with the team as {POSITION} for # years now. Our mission is {BRAND MISSION}. We want to take this one step further and would love to get your feedback. Just hit reply to this email! We read all the incoming emails and strive to enhance your experience.”)
{SIGNATURE}
Onboarding Email Template No.2 – Highlight Features
Subject:Did you know that {NAME} supports {USP or UNIQUE FEATURE} as well?/ {FEATURE} with {NAME}/ What next?/ How to {FEATURE} on {NAME}
Hey ___,
Congratulations on taking your {OFFERING (eg: invoicing, digital marketing, email marketing, project management} game a step ahead!
You can achieve much more than {PRIMARY FEATURE} with {NAME}.
{FEATURE 1}{FEATURE 2}{FEATURE 3}
(*Support each feature with the link and a graphic)
Want a solution to a specific problem? Contact us at {CONTACT DETAILS}
{SIGNATURE}
Onboarding Email Template No.3 – Promoting Referral Program
Subject: Special Welcome Bonus for You/ Did you try {FEATURE} already?
Hey ____,
We couldn’t stop ourselves from asking if you got a chance to explore {SPECIAL FEATURE}!
{BENEFIT 1}{BENEFIT 2}{BENEFIT 3}
{CTA BUTTON- Log in here}
Also, You can avail 25% discount on our app purchase with the discount coupon {DISCOUNT CODE} valid until {EXPIRATION DATE}.
(*Alternatively, you could mention a loyalty or referral program)
Our community has {WHAT DID THEY ACHIEVE?} and absolutely loves {FEATURE}.
Want a quick product tour? Contact us as {CONTACT DETAILS}
{SIGNATURE}
Onboarding Email Template No.4 – Case Study
Subject: 85% of our users saved {USP} by using {FEATURE}/ {TARGET GROUP} loves {FEATURE}/ How {A WELL-KNOWN BRAND} uses {NAME}/ Looking for inspiration?
Hey ____,
Did you know that {TARGET GROUP/ WELL-KNOWN BRAND} uses {NAME} to {ACHIEVE WHAT?}.
(*Share case study with relevant social proof and highlight benefits)
{CTA BUTTON- Log in here}
Hope you got some ideas! Want to know more? {Add SOCIAL MEDIA, CONTACT DETAILS}
{SIGNATURE}
Onboarding Email Template No.5 – Free Gift!
Subject: Here’s your gift!/ Bonus for YOU!
Hey ____,
{NAME}’s team welcomes you to the community of {TARGET GROUP}!
Hope you enjoyed using {NAME} and had a great experience.
We are so delighted to have you here that we have a special gift for you! We are offering {BONUS} for a period of {PERIOD}. You will be able to enjoy:
{BENEFIT 1}
{BENEFIT 2}
{BENEFIT 3}
(*Add images)
{CTA- Log in here}
Want to get all the exclusive features for your company? Check {BEST SELLER PLAN} that our community loves.
(*Add a review or testimonial)
{SIGNATURE}
Tweak these templates and ensure to weave your brand story and make users feel valuable. Now, before we wrap this up, here are 3 tips for writing onboarding emails.
7-Step Framework For Planning and Writing Irresistible Onboarding Emails
In reality, you can not just pick and paste an email template on the internet and expect great results. It requires inculcating your brand personality and A/B testing (which by the way boosts ROI by 31%.). Hence, here is a 7-step framework to get you started.
1. Set Goals
What do you want to achieve from your onboarding email?
Primarily, the goal is to ensure product activation and usage.
But what is it that motivates your customer to start using your product? Is it a free trial? Is it going through your catalogue? Is it a quick tour of your product?
Identify the “activation point” and direct your new users there. Look back and see what worked and what did not for past users. Set these actions as KPIs for your email campaign.
For instance, if every new user to your CRM SaaS uses the product after a quick tour and sales representative call. Set sales rep call as KPI for measuring success.
2. Identify Gaps and Incentive
What made my previous user onboarding a success or failure?
As discussed before, identifying activation points is crucial to shaping your email campaign. This step involves looking at records and doing A/B tests to understand users and get the best results.
For instance, A great brand story with a simple CTA could give 25% product activation for your brand. Contrarily, a similar email could lead to 35% product activation for another brand. You need to experiment with different elements and understand success points for your users.
3. Segment Audience
What are the different categories and preferences of my new users?
Segmentation is dividing your customers based on their journey or preferences. Understand where your customer is coming from? Did they opt-in from a landing page or a blog? Or Did they sign-up for a free trial? Segmentation can be based on job titles, company size, or any other relevant detail.
The best example is HubSpot. Whenever a user checks out their sales page or CRM products, they receive an email addressing if they want to purchase anything?
Segmenting your audience is crucial for better results as it enhances CTR by 50%. It opens a window for personalization and makes emails more relevant.
4. Curating Catchy Headline
What is the hook for your audience?
The classic “8-sec rule” to grab your audience’s attention. How are you opening your email? Is it the cliche “Welcome to the community” or “Congrats on making a smart purchase for your business”. Your headline should be evoking and compel users to hang in till the end.
5. Crucial Elements of Onboarding Email
What all should you include in your onboarding email?
Apart from the email address and contact details, many other elements are crucial in your onboarding email. These are:
Brand introduction
What is your brand all about? Highlight that one core pressing problem that your brand solves.
Brand story
What was the journey of identifying and solving the problem? Tell users brand mission and vision for the future.
Benefits and value proposition
What are the features of your product? Do not just mention the quality of your product but show how your product is a solution to their problem. Highlight any other value that people might not know about. You could support this with social proof and case studies.
Competitive edge
What sets you apart? Support your USP with a real-life example and show how your users get better results than your competitors. Give them a reason to stay and not switch to your competitors.
Future expectations
What should your users expect from any future email? You do not just send an onboarding email and forget your users. Email marketing is a continuous process, and you need to tell your users what you have in store for them. For instance, “Look out for the guide on ___ in the coming week”.
Feedback
How do users perceive your emails? Knowing what they feel about your emails is crucial. Just insert a questionnaire at the end of your email and ask for feedback. You could do a small survey and get to know answers to “How do you identify yourself” “How satisfied are you with the email” “How did you discover our brand”. It improves the quality of your email and customer experience.
You do not need to include these all in one email. Users can get overwhelmed with all these details at once. Inculcate these in a series of emails as a part of the onboarding process.
6. Personalize and Humanize Emails
What makes your emails personal?
Personalization is an effective way to build relationships and grow your community. But it is more than adding the user’s name. Leverage segmentation and send relevant emails that align with your users’ journey.
Another way to humanize is to send emails from a team member, on behalf of the team. Add an avatar and send emails from employees’ email IDs. It leads to better connections, especially for B2B businesses.
Also, do invite replies for your onboarding emails. This might lead to friction initially, but our current focus is to engage users and reduce the churn rate.
7. Add Call-to-Action
What do you want from your users?
At this stage, you persuade users to opt for the activation point discussed earlier. CTA does not always have to be buying a product. It can be as simple as:
Striking conversations
Sign-ups
Social media share
Following on social media channels
Freebie download
But, do not opt for many CTAs together. Make sure that your CTA is simple, clear, and strong. Make it stand out and ensure it does not get lost in the email.
These steps will help you get clarity over curating and using onboarding emails. Now, let us look at the onboarding email templates to engage your new users.
Before you finally start using these templates, do not miss these writing tips. These take you a step closer to customer satisfaction and increased engagement of new users.
1. Make emails customer-centric
Share your brand story and mission, but tell users how they are a crucial part of it. Bring a sense of community.
Want a tip on how to boost your click rate?
Additionally the best things you can do to increase your opens is by sharing a relatable story and then insisting the subscriber to move your mail to the primary tab.
Or you can actually share a story and ask for their views on it using the reply mail..
— PRANTIK KUMAR SEAL↗️ (@PrantikSeal) March 5, 2022
Remember- A story well told is a story well sold. So, make them part of your brand story. Also, share your brand values and product benefits with a personalized touch. You do not want a user who already signed up to receive an email with the sign-up process. Segment wisely and prioritize customer fulfilment.
2. Experiment
Do not stick to one template or one proven subject line. Try multiple formats, templates and analyze the performance. Keep consistent brand voice & personality. Work until you find that one hit-point that makes users fall in love with the product.
3. Keep it simple
Avoid adding 10 elements to emails or making them longer. Onboarding emails should be short, simple with no fluff. Do not try to give all the information in one email. Also, you can not persuade users to subscribe to your social channels, make a purchase, download the freebie, check the resource library with one email. Stick to one CTA and goal at a time.
Conclusion
Onboarding emails can turn mere visitors into the highest paying customers! Aim to identify communication gaps and convey brand value. It does not have to be that complicated. Just keep it short, simple, and to the point.
FAQ
How do you write an onboarding email?
Write personalized emails, include Call-to-Action, segment your audience, and write a catchy headline.
When should you send onboarding emails?
You should send an onboarding email when a customer signs up for your product, service or newsletter.
Are welcome emails important?
Yes, welcome emails engage new users and have higher open rates than other marketing emails.
Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
What Is Open Rates for Email Marketing?
The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How to Increase Open Rates for Email Marketing?
Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.
Write the Email Content Along With a Catchy Subject Line
Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.
Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
“Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include ‘Unsubscribe’ Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.
Don’t Send the Same Email to Everyone
It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Don’t Compromise With the Quality of the Content
Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO
Conclusion
All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.
FAQs
What are the 4 types of email marketing?
Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.
What are the 2 types of Email?
Two types of emails are Client Based Email and Web-Based Emails.
What is a good open rate in email marketing?
A good opening rate in email marketing should be 17-28%.
While being an entrepreneur, one needs to be very much of the things that they can utilise to make their business bigger and better. The invention of the internet makes the life of an entrepreneur a little bit easier. With various facilities, it is now possible to communicate with the customers more precisely and take the business to the top. Among those facilities one of them is Email. Email helps businesses faster and cheaper, not only that it has some amazing features that help an entrepreneur to carry forward with his dream.
‘Gmail’ is quite powerful and is a great option for individuals who need a great personal emailing service. Gmail has become a powerful business option, mainly because of the great features and integration with Google products. As a professional, we spend most of the time checking our emails and we always try to optimize our time. While Gmail alone may be great, there are, however, a few Gmail hacks that you can use to make the most out of THE world-famous Email.
According to a report, Gmail’s market penetration in India stands at 62% which is the highest in the world. With these Gmail hacks, it is guaranteed that you will spend much less time following up on emails and more time focusing on your main business.
It is one of the most useful Chrome extensions for professionals. Installing this extension will allow you to do many things, right from scheduling meetings from the email body to the creation of email templates to the merging of emails. It also helps you to track emails and send personalized emails in mass numbers.
Making Use of Boomerang
One of the best ways to prepare and send off bulk emails at the snap of a finger is by using Boomerang. Boomerang makes it very easy for the users to have the emails sent back to you along with scheduling them to be sent from your Gmail account.
Manage Your Responses
This is one of the best productive hacks as it allows the responses to be sent by adding in a few basic sentences, words, or even email bodies, that we are prone to using daily and that too, in the blink of an eye. To manage your responses, it is recommended that you should add Canned Responses from the Gmail Labs and then, go to the bottom and select the option of canned responses and then end it, by choosing the appropriate phrase.
Scheduling the Email Checks
Though it may look productive by looking at your emails several times during the day, just to stay ahead of the game, but in reality, you are wasting a whole lot of your day. Instead, what you should do is to schedule your timing in checking the email, say, two to three times a day and that too, in the times when there is very little activity. Getting your head out of the inbox will allow focusing on your other tasks more without having to waste your time in endless chat.
Managing the ‘Unsubscribe’ List
There’s a website named the ‘Unroll.me’ and with the help of this, it becomes easy for you to keep track of the email newsletters as well as the subscriptions that are cluttering up your inbox. It is through this program, that you can very easily get rid of those junk subscriptions that you may have but is not able to do so.
Using the Program ‘Sanebox’
You can also use the program ‘SaneBox’ in integration with Gmail. With this program, you will be able to ‘whitelist’ all the important emails, and as such, they will go directly to the inbox. And the others, which are of a low priority than that, will end up in the ‘SaneLater’ box. Pretty convenient, isn’t it?
Labeling the Emails
Okay, we may not admit this, but we all have our Gmails up during the day, and sometimes, we all get a headache by just looking at the sheer number of them. As it is not time efficient to answer each and every one of them, it is suggested that you should go through all of your Emails and label them as necessary by putting them in the correct folder. This will make it easy for you to go to that particular folder and respond to them at once without the chance of slipping away.
Setting up ‘Google Alerts’
One of the best ways to stay on top of the latest news is to let Google do it for you. Instead of having to go through all the news, articles, blog posts, and many others, it is recommended that you should set up Google Alerts for a variety of keywords so that it becomes easy to see what is important to read and what’s not.
Tracking Every Email
It is surprising to see that there are many entrepreneurs who doesn’t follow their Emails. It is suggested that you should use ‘Yesware’. It is a plug-in that will allow you to see when and where the Email that you have sent is opened. You also have the option of sending Emails in batches. Keep in mind that it is a must-have tool for growing businesses.
Integrating Rapportive With LinkedIn
Rapportive is in fact, a tool that is known to pull in the LinkedIn profiles of the Email contact. With this tool, you can easily see the whereabouts of the person, including their photo, company, plus the current position of the person that you are about to email. Apart from that, you also have the option of adding that person to LinkedIn directly from Gmail, and you can also click on their LinkedIn profile to read more about the person.
Conclusion
As an Entrepreneur, you might be using Gmail for business purposes daily. Thus all the above Gmail hacks will help you to increase your productivity and optimize your Gmail inbox.
FAQs
How do emails benefits business?
Emails helps in communicating with your customers quickly and cheaply and is a great method for business communication.
What are Some Alternatives of Gmail?
Some of the best alternatives of Gmail are Zoho Mail, Mail.com., Tutanota, Microsoft Outlook.
Why it is Important to Use Email for Entrepreneurs?
Entrepreneurs use emails to formally communicate and track all those incoming and outgoing communication.
When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.
The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.
“Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams
At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.
So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.
2. Create Blogs
Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.
3. Start Email Marketing Campaign and Newsletters
One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.
4. Virtual Staging
Virtual Staging
Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.
5. Use Instagram to Market your Property
There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.
6. Use a Drone to Photograph your Property
Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.
7. Employ Experiential Marketing
In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.
8. Seek Social Media Influencers
Hire Influencers
As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.
9. Use Television and Radio
To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.
10. Ask for Referrals
Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.
Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.
12. Create and Upload Videos of your Property
Create Videos of the Property
Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.
Conclusion
Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.
FAQ
What are some examples of marketing strategies in real estate?
Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.
What are the 4 P’s of marketing in real estate?
These four P’s of property marketing are People, Price, Promotion, and Product.
How do you attract customers to buy the property?
Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.
What could possibly come to your mind when you first witness the term “Shopify”? The only possible fraction of this term could be “Shop“. Shopify is not present in the physical world and that’s why probably has more effect on the customers. Since every business has moved to a digital platform, why not start with helping those who want to survive the market online.
With other online platforms where retailers list their products to sell, it’s more like swimming in a pool to win against the other competitors. But with Shopify, one has to just keep swimming in his own pool and survive the water.
Let’s understand the complete business model of Shopify and how it makes money.
Shopify was first founded in 2004. It is an e-commerce platform that helps sellers build a website and sell their products online. With all the ups and downs, by the course of a decade, the sales of Shopify skyrocketed. Shopify had about 12,000 merchants by then and earned a huge revenue of $105 million. It is especially known for its flexibility of payments. Its adaptability in business helped it to flourish.
Features of Shopify
The e-commerce platform is easy to operate, it is designed for the easy understanding and accessibility of the retailer. The retailer gets numerous features useful in selling products like reporting, email marketing, SEO, analytics, or branding.
Blogging
Shopify Website Builder
Shopify also provides theblogging feature that allows developing the site; one can choose themes, write articles, and initiate discussions. Moreover, it provides hosting, which means that Shopify will handle all technical issues related to your shop.
Dropshipping
Shopify Dropshipping
For someone who is interested in Dropshipping, he/she can start with this platform. According to reports, Shopify has over 800,000 stores. The stores are built using this application. It is a comparatively safer platform. Apparently, Shopify and the online store are going to survive more than anyone can imagine as merchants are widely reliable.
Online Store
Shopify gives merchants their sole identity, they have their own digitally controlled store to brand and market. It even helps in the branding of products and accepts a wide range of payment methods from the customers of the merchants. Interested Retailers can build and create an online store with plans starting from $9/month. It also provides 14 days of free trial use.
Unlike other platforms, Shopify gives quite satisfying customer service which is the primary reason why they love Shopify. Shopify has a huge database of FAQs, email & chat support, most importantly with an informative and helping agent on the other side of the call.
You name the product and you can sell it on Shopify. Nothing limits the lists of products/services.
How Does Shopify Work?
Shopify, in simpler terms, helps one build their own website for their business. Shopify acts as a provider of online stores. It helps you to directly create a professional trade website by registering and logging into your account.
Setting up other simple things and then the users are ready to upload and sell the products at their convenience. It helps them to start a business journey, without requiring to have any knowledge about website building.
Now let’s look at How one can start selling on Shopify. It is pretty simple to understand how to set up the business on Shopify.
First of all, you have to create an account on Shopify to enrol yourself as the seller on the platform.
Add products or services from the account, add and customize the theme for the product and finally add a domain.
Add text as the description of the selling product and add a suitable image for it.
Enable payments from settings. It has got its own payment gateway called ‘Shopify Payments’, it’s a free service. If the retailer uses other gateways – such as PayPal, Amazon Pay, or other methods, he will be charged.
Add the shipping settings. One can buy shipping labels and decide at what rate the seller wants to charge the customers.
Users can add some apps from the Shopify App Store to market and sell the products on that platform too.
Select a Price plan. The user has to upgrade after the free trial by selecting the ‘Select a plan’ button at the end of every page to keep going.
When the process is done, the store can then be published.
Shopify Business Model | How does Shopify Make Money
Shopify makes the majority of its revenue through monthly subscription plans and payment gateways for the usage of its services. It also makes revenue from its merchant solutions which can be technical support, marketing, and customer services.
Shopify Subscription Plans
The business of Shopify is truly based on the subscription of the merchants. The subscription amount gives lucrative returns than merchant services. On the contrary, the company made over 50% of its revenues from another stream called merchant solutions.
Shopify’s gross volume comprises mainly from merchants paying for the Advanced Shopify and Shopify Plus plans.
As a report by Shopify, it earns heavy from the highest-priced tier (Shopify Plus) higher compared to the lowest tiers. Shopify Plus is a service for valued enterprise customers, with larger volumes.
Shopify Plus
Enterprise contracts are also way more promising as the enterprise clients usually sign an annual or multi-year contract. The huge organizations are more stable comparatively. The plans are automatically renewed unless there’s an intimation of cancellation by the enterprise account. It has around 5,300 enterprise accounts as of 2018. Just Imagine the returns!
Shopify Revenue
Revenue comprises services of Shopify POS, Payments, Capital which makes Shopify more reliable to provide a higher value to its subscribers. Thus making its subscription plans more genuine and reasonable.
Shopify defines its platform as a multi-tenant, cloud-based system engineered for high scalability, reliability, and performance. Shopify merchant solutions primarily make money frompayment processing fees from Shopify Payments, Transaction fees, Shopify Shipping, Shopify Capital, Referral fees from partners, and sales of point-of-sale (“POS”) hardware.
Conclusion
Starting an online business is the best option any person can do. Selling the products in the offline market is time-consuming and needs effort. But to do that you don’t have to create your own website or hire a web developer. All these can be done with the help of Shopify. Create a seller account on Shopify and sell your products online. Happy Selling.
FAQ
What kind of business model is Shopify?
Shopify operates on a platform business model where third-party sellers sell their products.
How is Shopify making money?
Shopify generates revenue from subscriptions, transactions, payment, referral fees, commissions and advertising.
Who is Shopify’s biggest competitor?
BigCommerce, an e-commerce platform based in the united states is one of the biggest competitors of Shopify.
Marketing and customer retention are the two most important aspects of an organization. There are various methods to do these. These include advertisements, newsletters, social media, etc.
Today’s modern age is making every process digital. Be it magazines, newsletters, everything is now going online. The online means come with its terms and conditions.
Earlier, printed newsletters were shared by businesses or organizations. This helped them to share their information with the customers. Now, electronic reports are taking over this.
Electronic reports of an organization are shared with the members and subscribers. To keep this system working, it is important to retain subscribers. So, things like tailored listing, spam avoidance should be kept in mind.
In simple words, a newsletter is a report which can be printed or electronic. As the name suggests, it contains the news about an organization.
A newsletter is a super important tool for any business. It helps a business to share its information and activities with its network of employees and subscribers. It allows an organization to advertise, and earn traffic for their websites. It is a direct doorway to the customers’ inbox.
Sending newsletters to customers is an essential practice of management. It enables a business to know about its customers better. This in turn helps the businesses to track their progress and also make necessary adjustments.
Things to Remember While Framing a Newsletter
Newsletters are an important part of any business. Framing an effective and attractive newsletter contributes to the progress of a business.
A few things to keep in mind while framing a newsletter include:
Header:
Newsletter Header
This is the first thing that catches a reader’s eyes. Make sure to add a header that reflects your brand and attracts the audience to it.
Images:
Newsletter Image
This step is forgotten by various businesses. It is essential to add attractive imagery or illustration that shows your brand personality.
Relevant Content:
A newsletter should be an informative report. Don’t add unnecessary information for the sake of content. Try to keep it short, simple, and relevant to your business.
Content Design
Newsletter Example
While framing a newsletter, don’t just fill in the content. Proper subheadings and layouts are important to make it effective.
How to Prevent Customers from Unsubscribing Your Newsletter?
The following are the points that help you to prevent the customers from unsubscribing your newsletter:
Personalization
The first thing to keep in mind is that the entire audience is not similar. Divide them up into groups. For example- there are one-time customers, regular customers, and the viewers only customers. So, designing a personalized newsletter according to a different audience is lucrative. It helps to make a connection with customers. Thus, tailoring the customer list is an effective way to prevent them from unsubscribing.
Add a Touch of Humor
Zomato Newsletter – If Biryani had a CV
One thing that everyone loves is humour. A newsletter that has tints of humour in it is sure to win. You can make a meme or illustration that combines your brand identity and humour. If you can make someone laugh or bring a smile to their faces, the chances of them unsubscribing instantly drop.
Take Surveys
Survey Newsletter
Surveys are an effective method to know about the customers. You can add a survey for both subscribers and unsubscribes. In the beginning, you can add a survey to know whether the customers want to know about the company’s information or its deals and offers. In this way, you can send target newsletters.
Certain people will unsubscribe no matter what. In this case, you can add an exit survey. In this, you can ask the reason that led the customer to unsubscribe. In this way, you can work on the reason provided by them.
Keep it Mobile-Oriented
Most of the customers and traffic come from mobile phones. People prefer to know about anything from their phones. While making a newsletter make sure to keep it mobile-friendly.
If the newsletter does give a proper view on mobile, customers are more likely to unsubscribe. To prevent this, always keep the newsletter suitable for both mobile and desktop view oriented.
Keep it Exclusive
Newsletter Offers Example
There is no point in sending a newsletter if it has the same information as present on your website. It is necessary to add in some exclusive information. This information should be different from your usuals.
The deals, offers, or discounts should be exclusive enough to attract customers. When customers get exclusivity, they are less likely to unsubscribe to your newsletter.
No Spamming
This is the most important point to keep in mind. Never spam customers with your newsletters. It is important to give the customers their space.
People receive many notifications in a day. Sending newsletters daily to customers can be annoying for them. This is one of the major reasons that lead customers to unsubscribe. So, make sure not to overflow the customers’ inbox with your newsletters.
Newsletters offer an easy and cost-effective method for a businesses’ progress. It helps a business in the following ways:
The foremost role of a newsletter is to spread awareness about a business. Newsletter circulation enables the customers to know about an organization’s activities.
It helps a business to establish an authentic personality for itself. When more customers get to know about a brand, it develops a sense of authenticity.
Newsletters help a business to promote its product and services.
It allows businesses to send information on various deals and offers to their customers.
Nowadays, various tools can help a business with its newsletter sending. These include:
Mailchimp
ConvertKit
ActiveCampaign
GetResponse
Constant Contact
Benchmark
Conclusion
Newsletters have always been an effective marketing method. Be it print or electronic. Earlier the print newsletters helped the businesses to market and grow. Now, digitization makes electronic newsletters a cost-effective and lucrative marketing tool.
Proper planning and exclusive content are what make a newsletter effective. It is a great way to earn the trust of members and subscribers. However, there will always be some unsubscribes that are inevitable. But will some planning, creativity, and the points above can always help you to keep your customers with you.
FAQ
How can you stop customers from unsubscribing?
Personalization, add a touch of humour and don’t spam your customers.
Are Unsubscribes bad?
If your CTR and conversion are high then a high unsubscribe rate is not necessarily a bad thing.
What’s a reasonable unsubscribe rate?
An unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign.
Contents are the reason why the whole world is running. Without the availability of content whether it is on the web or any other platform people would find it difficult to find relevant information. It is also all about how the content has been marketed and brought out to the ultimate client. The ways and methods used for marketing the content play a crucial role in the content being famous.
Large companies and organizations use the content promotion to attract more clients and customers from all around the globe. Therefore, there is certain process or steps for doing content promotion. Make sure you have the checklist every time you want to promote your content.
It is the very first step of the checklist for promoting content because if you do not have a blog you will not have content to promote. Before creating, publishing, promoting content make sure you create a blog first. In case you already have one then you should move on to the next step of this checklist.
Prepare A Post
Once you have created a blog of your own or your business it is now time to work on it. Without any post-creating the blog would become meaningless and your business will not meet its goals. Make sure that your content is unique yet effective so that readers are attracted to it. With proper headings, headlines, descriptions, URLs your post should be ready to be published.
Use Social Media Platforms To Share Your Post
Take the help of social media platforms to promote your blog or post. Social media is one of the easiest tools that you will come across for online promoting blogs and posts. It would also be effective if you could ask your friends, family, and relatives to share your content on these social media platforms.
Email your content to subscribers | content Promotion
Subscribers are the ones who should receive the notification of your post at the very beginning after you have published the content. Emailing them about the post will help your content receive more views and they might even share the content. Emailing your subscribers would also generate leads on your website and being the publisher of the content you should promote your content on those leads.
Outreaching as many people as possible manually will help do the job that you are looking for. Though the process may take up some time it will create some customers interested in your website. There are several tools that you can use to find influencers on the internet.
Take the Help of Social Bookmarking Sites & Directories
Social bookmarking sites are used to bring in a lot of traffic to your post or blog. There is a major advantage once your page generates at least one hundred visitors per day in case you get a few votes then you can easily generate at least one thousand visitors to your post.
Content Syndication
Content syndication means allowing other sites and websites to publish your content. Publishing your website by other websites does not mean that they are stealing. The content will remain yours and you do not have to worry about that. There are some big websites that you should look for. Some of the most common ones are Business2Community, SteamFeed, and many more.
Post On Related Forums And Groups
Posting on related forums and groups usually drives a lot of traffic. Start responding to threads that are about a similar topic to your content. However, you can also post new threads in other relevant sections of a forum. Finding a good forum and contributing to them will help you find a good amount of traffic. You can find suitable forums on Google itself.
On the other hand, use Facebook groups, LinkedIn groups, and other social media groups to your advantage. Post a link back to groups that are related to your content. You can also find and make new groups if necessary.
Famous Q&A sites like Quora and Yahoo answers might be the ones that will help your content for promotion. Search for sites and look for questions and answers related to your content and try posting responses. It will be a great way to contact new people and drive them towards your website.
Use Scoop.it
Scoop.it is a tool that is used by people to curate their private list of contents from all around the web. Normal people or readers will find these lists and can read the suggestions of their owners. However, to promote your content on Scoop.it you should try to submit to the top 25-50 lists in your niche.
In case, the owner approves the article then it would be great for your promotion as followers will see and you will generate a flood of traffic.
Pay For Promotion
One of the most significant checklists that you should have for promoting your content is paying for it. Well, payment versions of promoting content are a lot different than using free versions. You need to do thorough research on which platforms or tools you could use for promoting your content. Some social media comes with a payment option which might be of great help for your website to drive more traffic.
Checklists are just a way of making sure that you don’t miss out on anything. Similarly, for promoting content there are many steps and processes if you want to do it the right way. Therefore, try following the above checklist whenever you promote your content.
FAQs
What are the basic five methods of promotion?
The basic five methods of promotion are:
Advertising
Personal selling
Sales promotion
Public relations
Direct marketing
What should I use for promoting my website?
There are several ways for promoting your website. Some of the most common ones for promoting are:
Hubspot is a very well-known name amongst marketing and sales professionals. On this site, you can find several resources for inbound marketing. Also here you can find a CRM that is Customer Relationship Management which is very useful. When somebody is looking for a HubSpot alternative, they are looking for a better CRM. In this article, we will look at various CRM which have similar and better features than Hubspot.
This is a CRM that has many features that can help you in your business. Things like landing page creation and email funnelling are available here.
Ontraport CRM offers you a lot of lead reorganization features that will help you in lead management. You can group your leads according to job title, demographics, and contact data. This becomes very useful and accessible.
Ontraport Pricing –
The basic plan of Ontraport CRM is $79 per month and there is a 2-week free trial. Advanced plans are available for $147 and $297.
Ontraport is Suitable for –
This CRM is suitable for e-commerce marketers and business owners.
Drip
Drip Homepage
Drip is a well-known CRM for e-commerce business owners. This CRM has various automation capabilities which can be useful for e-commerce businesses.
In Drip, you can understand how your leads are converting to customers. This helps you improve your marketing strategies. It pulls out data that helps you to understand the buying behaviour of the person better and then target them effectively.
The basic plan starts from $19 per month and goes upto $1599.
Drip is Suitable for –
This CRM is best for e-commerce business owners.
GetResponse
GetResponse Homepage
It is an email marketing tool and has features that can help you make your email marketing more efficient. In this tool, you can also make landing pages and do high-level market automation. This tool is great for people who use webinars to get their leads or sell any product.
GetResponse pulls out a lot of data that can help you understand the behaviour of the customer and even the conversion rate. It will help you segment your customer base better.
The basic plan is for $12.3 per month and goes upto $81.8 per month.
GetResponse is Suitable for –
E-commerce business owners who use webinars frequently.
Freshworks
Freshworks Homepage
Freshworks is a unique CRM that provides the option for live chat. In this CRM you can do marketing and sales separately. You can also choose different clouds for both of them.
The user interface of Freshworks is very simple and you can do many things with a few easy steps. In this, you also get a free CRM which has all the standard features which are needed to run any digital business.
You can separate hot and warm leads to make your business perform more efficiently.
The pricing starts from ₹999 and goes upto ₹4,999.
Freshworks is Suitable for –
Small business owners who want to sell their digital products or acquire quality leads.
Keap
Keap Homepage
Keap or previously known as Infusionsoft is another good CRM which you can use to grow your business. One unique thing about this CRM is that it enables leads to schedule meetings directly in your calendar.
Several features increase your functions of email marketing. This enables speedy marketing and sales to your client.
Keap’s cheapest plan is $40 per month and goes upto $100 per month. It also provides regular discounts on its services.
Keap is Suitable for –
People who are looking for a CRM that has good lead management capabilities.
Sendinblue
Sendinblue Homepage
This is a unique marketing and sales software that is very similar to Hubspot. It is more than 10 years old and has a lot of features packed in it.
Sendinblue helps you in managing Landing Pages, Facebook Marketing, Email Marketing Automation, and SMS Marketing. There are inbuilt customizable templates and an editor to make the task convenient and easy.
It has a free plan. The lowest-paid price plan is $25 per month. There are higher plans of $65 and $125 in which you get more features.
Sendinblue is Suitable for –
This is for those business owners whose budget is low but who want a standard CRM.
Wishpond
Wishpond Homepage
This CRM helps you in sales and marketing. It provides all the things necessary to do them efficiently.
Wishpond CRM was specially made to monitor the performance of a campaign. It has a lot of features like pop-up customization etc. You can customize them according to the time duration, scroll, and exit. Apart from that, you can also add some animation to your pop-ups.
You can choose from several email templates and make them look professional within a few edits.
Apart from that, you can also analyze your customer based on their demographics. Also, you can input potential leads into your CRM manually.
Wishpond Pricing –
The cost of this CRM is $49 per month. There are also higher plans for $99 and $199 that provide more features.
Wishpond is Suitable for –
Business owners looking for faster lead generation.
EngageBay
Engage Bay Homepage
This CRM offers almost everything you need for marketing and sales. It is a good alternative to Hubspot. With its marketing automation tool, you can do a lot of functions like personalization, sequencing which is helpful in email marketing. You can also optimize your marketing with the help of engagement statistics.
EngageBay Pricing-
This CRM has a free version and paid versions too. The lowest-paid version is $11.99 per month. The advanced versions are $29.99 per month and $63.99 per month.
EngageBay is Suitable for –
Business owners who want a good CRM with all the standard automation features at a cheaper price.
These are some of the best alternatives to Hubspot. Each one of them has unique features. A lot of CRM’s are designed for the e-commerce market. Many are designed for lead management and for getting unique data to understand customer behaviour. So you can choose your own CRM as per your requirement.
FAQs
Who founded HubSpot?
HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
What are the best alternatives to HubSpot?
The best alternatives to HubSpot are Ontraport, Drip, GetResponse, Freshworks, Keap, Sendinblue, Wishpond, and Engage Bay. These are some of the best and most effective alternatives to HubSpot.
Where does HubSpot get company information?
HubSpot Insights is a database of company information that HubSpot gathers by combining third-party data, web crawling, and crowdsourcing to ensure the data can be as accurate as possible. It is updated in real-time as we get new information.
