Tag: email marketing

Email Marketing Statistics for ECommerce in 2022
Most eCommerce brands focus on improving their social media presence. While social media is very important, a brand is missing out on a very big opportunity if it is not incorporating email marketing into its marketing strategies.

So, if you think email marketing will not help you in growing your customer base and revenue then its statistics will be an eye-opener for you. In this article, we will be mentioning various email marketing statistics for eCommerce that will help you to create a powerful marketing strategy for your eCommerce brand.

Why Should You Care About Email Marketing?
Email Marketing Statistics for ECommerce in 2022
Why Should You Care About Email Marketing?

Number of Email Users Worldwide from 2017 to 2022

The following stats show why you should care about email marketing:
- The number of email users worldwide in 2020 was recorded to be 4 billion. This number is expected to grow to 4.6 billion users by the year 2025. This stat shows that there is a huge opportunity to attract and engage users and ultimately increase the revenue of an eCommerce store.
- In 2020, it was recorded that 306 billion emails were sent and received each day. This figure is expected to grow to over 376 billion daily emails in 2025. This shows that almost every other person is using email for communication. So, no matter how big or small your eCommerce business is, it is important that you should use emails to build a connection with your target audience.
- 82% of marketers worldwide are taking advantage of email marketing to grow their business.
- In 2020 the global email marketing market was valued at 7.5 billion USD. This figure is expected to increase to 17.9 billion USD by 2027. This shows the true potential of email marketing.
- For every 1 dollar spent on email marketing, business owners can expect an ROI of an average of 42 USD. This indicates that if you write a compelling email and segment your audience properly you can surely increase your rate of interest.
- About 81% of SMBs use email marketing for customer acquisition.
- 80% of retailers said that email is the biggest source of customer retention for them.
- 99% of email users tend to check their email every other day, with some checking 20 times a day. Out of these people, 58% check their email first thing in the morning.
Thus, emails are an integral part of people’s lives and the statistics above clearly show why you should care about email marketing. Now, we will discuss email marketing statistics for eCommerce from the perspective of different segments.

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Email Marketing Statistics for ECommerce in 2022

Number of Emails Sent and Received Per Day Worldwide from 2017 to 2025

Email marketing is an essential component of the success of an eCommerce business. The following are some of the most important statistics for eCommerce in 2022:

Personalization and Segmentation Statistics

Writing generic subject lines and email copy won’t get any eCommerce business more clicks rather you might end up in the spam folder. You need to write emails that are tailored according to your target audience’s needs. So, an important thing to get the most out of email marketing is to focus on personalization and segmentation of the emails as per the audience as it can increase click and open rates. The following stats show the importance of personalization and segmentation in email marketing:
- Emails with a personalized subject line have 50% higher open rates. When talking about personalization most people just think about inserting the name of their customers in the subject line. Well, this is a great tactic, you can also narrow it down further by targeting their age group, demographics, hobbies, and desires. This will help you to string a direct connection with your audience.
- In tune with this, 88% of email users said that they will reply to an email if they know that the email is specifically written for them. This shows that you need to make your readers feel special.
- Emails that target the hobbies of the users, generate an open rate of 27.35%. One can conduct quizzes or surveys to find out the likes and dislikes of the target audience.
- Ecommerce brands that used segmentation in their email marketing strategy witnessed a hike of 760% in their revenue.
- Once the user has made their first purchase or created an account on your store you should send a welcome email to them. Many of you might think that nobody reads welcome emails but, a recent study found that 82% of consumers open welcome emails.
- 15.8% of all the emails end up in the spam folder. To avoid this make sure that there are no spam words present in the email copy and subject line. Also, it is important to follow the rules of the CAN-SPAM Act.
- According to the email users, they don’t like the following things in personalization:
1. Recommending products and services that don’t match their needs (34%).
2. Inappropriate season or location offers (14%).
3. Expired offers (24%).
4. Already purchased promotions (13%).
After writing a perfect email your job is not over yet. You need to send emails at the right time and the right day to make sure that your recipients read the email so that your eCommerce business gets the most out of its email marketing strategy.

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Best Time and Day to Send Emails Statistics

Sending the emails at the right time and day can increase your open rates. Here, are some interesting statistics that will help your eCommerce brand achieve the maximum open and click rates:
- The best time to send emails is 8 AM followed by 1 PM, 4 PM, and 6 PM.
- Monday has the highest email open rates (22.0%).
- Although, Tuesday gets the highest click-through rates (2.4%).
- Wednesday and Tuesday received the highest click-to-open rates (10.8%).
What is the difference between the open rate and click-through rate?

In simple words, the open rate refers to the total number of people that simply opened your email whereas the click-through rate refers to the percentage of people who completed the desired action in your email against the total number of people who opened it.

You don’t need to mandatorily stick to these times and days only. You need to understand who is your target audience, what their day looks like, when they are working and when they are free. You need to send emails on different days and times to understand which day and time works the best for your eCommerce business.

Email Open Rate and Click-Through Rate As Per Days of The Week

Visual Content in Email Statistics

Nobody likes a vanilla-style email. Instead of just plain texts, you can pack your email copy with exciting images, videos, and even emojis. The following are some of the important statistics about visual content in email marketing:
- 68% of millennials love emails that contain emojis, GIFs, and stickers.
- Emojis in the subject lines have a 56% higher open rate. So, you can use different emojis that match your brand’s voice for effective marketing.
- According to Forrester, adding a video to your email copy can increase your CTR by 200-300%. This shows that users love receiving information in the form of videos.
- Even if you just insert the word ‘video’, you can increase your open rates by 19% and CTR by 65%.
- Emails that have some kind of image witness an open rate of 27% and CTR of 4.5% than that of plain text-based emails (20% and 3%).
Mobile Optimization Statistics

Most people access their apps via mobiles. This is why it is extremely important that you optimize your emails for mobiles otherwise you can lose your subscribers. Below are a few of the email marketing statistics for eCommerce that show the importance of mobile optimization:
- 59% of millennials use mobile phones to check their emails.
- 67% of the Gen Z check their email inbox on mobiles.
- 42.3% of email recipients will delete your previous email if they are not able to read the email properly on the mobile. This means that you need to format your emails properly and make them mobile-friendly always.
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Email Automation Statistics

Email automation is another great strategy that can save your time, increase open rates and click-through rates, and thus, ultimately help you grow your revenue. The following are some important email automation statistics:
- Brands that use email automation can save 30% of the time.
- Automating your emails leads to 22% higher lead generation.
- Automated emails generate 17% more revenue than non-automated emails.
- Triggered emails generate a higher open rate of 70.5% and witness a 152% higher click-through rate than generic emails.
- Brands send the following types of emails using email automation tools:
1. Welcome emails (47%)
2. Promotional emails (46%)
3. Transactional emails (28%)
4. Invitations and reminders (27%)
5. Blog updates (26%)
6. Upselling emails (23%)
7. Event-triggered emails based on customer lifecycle (15%), etc.
Conclusion

In order to boost the email marketing strategy for your eCommerce business, first understand the needs, hobbies, demographics, and pain points of your target audience to write a compelling email. Use personalization and segmentation to boost your open rates and click-through rates. Don’t just send a plain email. Instead of sending plain emails, add videos and pictures in your email copy. You can even add emojis in your subject lines. Optimize your emails for mobile and use email automation to boost your revenue.

At last, use A/B testing to find which version of your email are having the best results as A/B testing can increase your email marketing ROI by 37%. Thus, the above-mentioned statistics are sure to make you understand the value of email marketing and make the best out of it.

FAQs

How many emails are sent a day in 2022?

The data shows that the number of emails sent a day crossed 319.6 billion in 2021 and the figure rose to 333.2 billion in 2022.

What role does email marketing play in a successful eCommerce brand?

Email marketing plays an important role in lead generation in a successful eCommerce brand. A targeted email list helps to attract potential customers and convert them into leads.

How do you calculate ROI in email marketing?

You can simply calculate ROI in email marketing by dividing the net revenue gained (from your emails) by your total email marketing cost.
June 9, 2022
Top 11 Examples of Email Popups to Help Generate More Leads

Pop-ups are small window overlays that appear over the webpage, showing ad content and message to take visitors’ attention. Email pop-ups are used to capture visitors’ emails by displaying attractive offers like free e-book delivery, discounts, survey forms, free blogs, and newsletters.

Email pop-ups are personalized popups that reach new customers and stay connected with old customers. It allows you to convert website visitors to email subscribers, thus generating leads.

What is an Email Popup?
Best Practices for Email Popup
What Are the Different Types of Email Popups?
Examples of Email Popups

What is an Email Popup?

Email popup targets visitors’ behaviours and measures their engagement after landing on the page. It pushes targeted messages and segments audiences based on their interests on the page. It is displayed where the user is spending more time as it increases the probability of email sign-ups.

You can target specific customers and send a relevant email sign-up message to add value to their browsing experience. With email sign-ups, you can also get the ideal audience list. The email popup must be offering something interesting in exchange for a name and email address.

Best Practices for Email Popup

A well-crafted and eye-catching email popup increases users’ experiences without interrupting their work. Exit-intent technology enables you to display a popup at the time when the users are leaving the website without interfering with their tasks. The incomplete checkout process can be reduced too if sudden discount offers flash on the screen with email sign-up.

The email pop-ups should be short and clear with effective UI design. Moreover, the pop-ups should appear less annoying and add value to user experiences. The value addition of email pop-ups increases the subscribers’ list and generates potential leads for further communication.

The average conversion rate of email popups is 3.75%. The email popup helped BitNinja to increase its email subscriptions by 114% and leads by 162%. According to studies of e-commerce stores, Asphalte, a popular Shopify store, generated 4,000 conversions in one month.

What Are the Different Types of Email Popups?

On-time displays of smartly designed popups catch users’ attention and get positive responses from users. Depending upon your demands, you can design the email popups in five ways:

Standard email popup

A standard email popup is a small window that appears at the forefront of the screen to collect users’ email addresses. It offers free shipping, discounts, e-book delivery, or anything valuable to users in exchange for the email address. It is the most popular layout with propelling success rate.

Full-screen popup

The Full-screen popup takes the entire screen and eliminates all distractions. When you have something great to offer that users find worth to respond, you can definitely use this to target your customers.

Sidemessage Popup

The Sidemessage appears on side of the screen and is non-intrusive in nature.

Sticky bars Popup

The Sticky bars stick to the top or bottom of the screen with a small message. If the message is for collecting email sign-up only, without any offer, the side message and sticky bar are good options. It collects emails without interrupting the user’s browsing experience.

Scroll trigger Popup

The scroll trigger email popup appears when a user has scrolled to the depth of the website. Instead of asking for emails immediately, it waits and analyses the user’s interest.

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Best Examples of Email Popups

Offer Discount, Coupons, or Incentives

Discounts and coupons evoke pleasant feelings in visitors and they quickly sign up with their emails. The conversion also increases because visitors they turned into potential customers. Not only does it generates leads but also boosts sales. Free shipping offers, coupons, and other incentives are an efficient way to capture the emails of visitors.

The candle store, Homesick, offered 15% off on the first purchase. The customers didn’t need to buy immediately; the discount offer was valid until they do the first purchase.

This discount offer exploded the sales. The popup was appropriately designed that showcased the benefits, promotion codes, brand image, and everything that was relevant from the user’s perspective.

Homesick Email Popup

Multiple Popups

It makes the popups relevant and adds value to email subscriptions. Awara Sleep email popup comes immediately as the visitor lands on the page. Its unique design specifies the benefits of signing up and highlights the button to save $499—convincing users to sign up. It also adds value to email subscribers by calling them “Resident members” and giving them exclusive offers.

Awara Sleep Email Popup

Launch at Right Time

Time is the crucial aspect of email popup so it doesn’t appear disturbing and does not miss any possibility of conversions. Using exit-intent, you can trigger the popup when the visitors are about to leave the website. Though, you can increase your conversion by displaying a popup 10 or 20 seconds later after the user lands on the page. This help to easily segment the audiences and display the relevant popup to get a higher engagement rate.

According to research, the longer users stay on a page, the less likely that they will bounce off the page. However, popup displays immediately after landing increase subscription but you are unable to target users’ behaviours and interests so most email signups are less likely to convert into customers. So, analyzing how long the customer stays on the page is important to increase potential leads.

Rainbowjeans.com has placed an email signup action at the bottom left of the page so the users who reach the bottom can only sign up for emails.

Over the Rainbow Email Popup

Highlight Unique Offer

Write unique offers in big and bold so visitors cannot avoid the email popup and inside information. Ollie uses bright colours, easy-to-understand, and straightforward offers. Bright-looking popup and easy signup convince users to email signup.

Ollie Email Popup

Create Newsletter Popup

Newsletter popups are a great way to collect email sign-ups. The niche topic of the newsletter should be clear and add a value proposition to users. Headlines give an overview of the content/event that is covered in the newsletters.

2X eCommerce created a Newsletters popup with a contrasting CTA button that had drawn visitors’ attention immediately. The headline was clear about the rapid e-Commerce growth and exclusive growth strategies.

Create an Attractive Design and Simple Content

Create a simple email popup that matches with brand image. Clothing retailer Gravitas showcases engaging photos in an email popup that displays immediately after landing on the page. It offers 10% discounts at checkout for an email subscription. No complication and easy process and it got huge subscriptions as well as increased sales.

Free Trial popup Offer

CoSchedule offers a free trial when visitors are about to leave the website. The popup is showing the CoSchedule product with a drag-and-drop GIF interface to capture users’ interests and encourage them to share details. The free trial offers are enticing and encourage users to subscribe. Then pursuing email leads with updates and discount offers can boost sales also.

CoSchedule Email Popup

Provide Valuable Content

Convince subscribers with exclusive offers and discounts. Present a sales message to entice a person to complete the purchase. Give unique content, tips, and news of user’s interest.

Neil Patel has offered no coupon, no freebie, no discount, just a promise to give valuable advice. For a branded product, only valuable content can collect lots of subscribers.

Neil Patel Email Popup

Social Proofing

Social proofing like adding a logo or declaration of your newsletter subscribers assures visitors about the benefits of email subscriptions.

The content is the key to attracting users’ attention and triggering them to subscribe. Describe in “plain and simple” what your subscribers will get when they sign up? A pinch of humour and fun adds a spark to the boring and regular email pop-up and makes it unique. Joining a community or club popup is a good way to increase email listing.

Clear CTA Button

Ensure clear, concise, and short Call-to-Action design and text. Choose the eye-catching colours that can be identified easily.

Mystery Offers

PixelMe has tried a surprising offering and more than 60% of subscribers opened their emails since they subscribed. This is also a good way to market your newly launched product.

PixelMe Email Popup

Design separate popup for Desktop and Mobile interface which is device compatible and clearly visible. In a mobile, bandwidth and space are limited so small visuals work well on mobile.

Conclusion

Email popups are almost used on every website as a lead generation tool. Email popups come with targeting messages and segment the audiences according to their interests. This email listing helps further to pursue target audiences with personalized messaging. 81% of small businesses are using email marketing to encourage and engage visitors in the purchasing of a product.

FAQs

What is an email popup?

An email popup is an email popup which appears as soon as the subscriber enters the website.

Do email popups work?

Yes, many subscribers input their email and other information in an email popup.

June 4, 2022
8 Different Ways to Advertise Without Spending Money

In most businesses today, the sole purpose of operations is to sell products and services and earn profits. What enables more people to know about the products and services is advertising. It helps businesses to market their product well and earn huge profits through sales.

Advertising helps the consumers get the best possible options and also helps them to make wise decisions hence businesses need to apply the best possible advertising strategies.

While many think that advertising is a costly affair because it requires funds and requires expertise. In this article, you will find ways in which you can advertise your products and services free of cost and without spending any money.

Every entrepreneur wants to capture the market, increase sales, and earn huge profits. If the entrepreneur advertises the products or services at the right place, through the right media, and at the right time, he/she may attract many customers and fulfill all the goals. Here are 8 different ways in which organizations and individuals can advertise their products and services without spending money:

1. Leverage Social Media
2. Posting Blogs on Website
3. Focus on SEO for Your Website
4. Email Marketing
5. Giveaways
6. Add Your Business to Google MyBusiness
7. Get Reviews
8. Add Your Business on Internet Directories

1. Leverage Social Media

The graph shows monthly active users of popular social media platforms in the early half of 2022

Today when almost half of the world is working online it is imperative for any and every business to have its presence on social media platforms. Facebook and Instagram are some of the largest social media networking platforms and setting up business pages on these platforms will help you connect with customers in the best possible way.

You can convert many followers into customers by sharing your business updates, products, and services on these platforms. You need to make business profiles on social media platforms like Facebook, Instagram, Linkedin, and Twitter to leverage your brand its products, and services.

The best part about these platforms is that you will get to promote and advertise your business for free to huge masses and eventually can do paid promotions as well, depending upon the need of your business.

2. Website Blogging And Posting Blogs on Website

Wix Home Page

Publicizing your products and services through a website and blogging is an attractive way of advertising. If you want to make your website or blog flashy you might need to hire a professional, however, if you are tight on budget, you can do it on your own as well.

By just paying for domain and web hosting, you can make a simple website and publish your products and services and market your business. Some of the famous platforms that allow you to make a basic website free of cost with ease are Wix, Squarespace, and GoDaddy.

Including blogs will mainly serve two functions. It will help you build your presence over search engines and will inform your customers about your business.

3. Focus on SEO for your website

Search Engine Optimization or SEO is the setting up of WebPages so that the search engine understands the content of your pages and then may link it to you when someone searches for what you sell or what services you offer.

Today, with the help of SEO many businesses are improving their rankings so that their website appears and ranks on the first page of the search engines whenever the consumers search for a product/service related to their business.

While many companies outsource their work to professionals by spending a lot of money, you can do it for free as well. There are several things that you can do to improve the SEO of your site which include – using a different title for each page on your website; using the right keywords; including the name, location, and phone of your business; using phrases that people generally look out for, etc. With the help of SEO, you can advertise your business on an e-commerce platform most effectively and efficiently.

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4. Email Marketing

MailChimp Logo

The level of personalized connection with the customers and masses that can be achieved via emails can’t be achieved through any other forms of advertising and marketing. The people who are on your email list are already your half customers as by sending them personalized emails about your products, special offers, and more, you can convert them easily after on.

Portals like MailChimp can help you send mass emails, design campaigns, and help you understand the customer’s email patterns and different analytics. Sending postcards, offers, wishes, flyers, letters, and other emails is a very effective way of advertising your business without spending money.

5. Giveaways

Everyone loves free stuff. If you can offer a good deal or a giveaway gift on your website or your social media handles, it becomes a great way of advertising and attracting customers. You are not required to offer something big, but offering some small discounts or small items will help you gain customers’ attention. Gifts like coupons, free shipping, some percentage off on any order, etc can be good examples of giveaway gifts.

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6. Add your business to Google MyBusiness

Google My Business Logo

Google has made it easy for people to get their businesses recognized by making their profiles that appear in the display results. You can easily add business contact details, location on the map, working hours, etc. on Google My Business and claim your listing.

7. Get Reviews

The new way of spreading the word of mouth is by digitally giving reviews on review sites, directories, websites, Google business, and social media platforms. Getting testimonials and too positive ones on third-party websites and platforms maximize the effectiveness of promotions. When your targeted audience sees positive reviews about your business and its products on such platforms, people trust your brand and business and will in turn become your customers.

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8. Getting Added to Internet Directories

Many people register their businesses on Internet Directories. These directories usually have top search engine rankings and people who are looking for your business or related products and services will quickly find these links as they end up on the first page of web search results. There are many highly reputed Internet Directories where you can list your business for free. A few famous names include Yahoo, Google, as do Yelp, JustDial, and TripAdvisor.

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Conclusion

While these were just a few examples of promoting your business, there are many other ways too. Advertising doesn’t always require money, but all it requires is a little creativity. Running businesses in today’s world and advertising for it has become easy because of the internet and social media. All you need is to exploit these resources to the best of your ability to advertise your business and make your mark.

FAQs

Which are the best digital platforms to advertise on?

Some of the best digital platforms for advertising are Facebook, Google, Youtube, etc.

Some of the best-paid advertising platforms are?

Some of the best-paid advertising platforms are Google Ads, Bing Ads, Amazon Ads, Youtube Ads, etc.

Which social media platforms are best for advertising?

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are some of the most preferred platforms for advertisements.

June 1, 2022
What Is Email Blast and How to Do It the Right Way?
An email blast or eblast is an email message sent to a complete email list, or a big part of an email list, or many email lists simultaneously. These emails are sent to the majority of or all of the people on your mailing list, giving your email blasts a broad reach.

Broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns are all terms used to describe email blasts. To avoid the confrontational tone associated with the term “email blast,” most people use the term “email campaigns.” Promotional items and newsletters are typically sent via email blasts.

Although we’ve all heard of “email blasts,” the distinction between them and other sorts of promotional content isn’t always evident. While some people associate the term “email blast” with irritating or spammy messages, the reality is that email blasts can be beneficial or harmful, depending on the situation.

Simply said, an email blast is a communication sent to a large group of people at the same time. We’ll go over how eblast functions and how it can help you stay in touch with your contacts in this article.

Are Email Blasts Considered Spam?
Are Email Blasts Still Effective?
How to Make an Email Blast?

Are Email Blasts Considered Spam?

Email blasts were quite prevalent in the early days of the internet as marketers attempted to reach the widest potential audience. However, as a result of this dynamic, email blasts were quickly perceived as obnoxious, distracting communications that consumers sought to delete.

Today’s email blasts, on the other hand, are considerably more tightly monitored. Marketers are only allowed to deliver messages to users who have specifically requested to receive them. Furthermore, most modern email clients will automatically detect and filter spam before it enters the inbox of the recipient.

Even if rules and spam filters weren’t phasing out spam, marketers are experiencing significantly better results when sending tailored material to a smaller number of subscribers who are interested in the brand.

Email Marketing Role in Consumer Purchase

Are Email Blasts Still Effective?

Although email blasts are a terrific way to get a message out to a big group of people, some people believe them to be antiquated. Email blasts are mass emails sent to everyone regardless of their preferences, priorities, or requirements, this is the case.

Blast emails can sometimes be completely irrelevant and unhelpful to the receivers. Because of the same reason, email recipients may disregard your message, flag it as spam, or even unsubscribe from your mailing list.

The following are the main reasons why users dislike email blasts:

1. Unsegmented: Email blasts frequently use the full mailing list without segmentation. Your email subscribers are likely to be diverse, with varying levels of interest in different items or services.

2. Untargeted: The email blasts give out the identical message to everyone, regardless of their unique interests, previous encounters, or needs. After getting such unwelcome emails, users frequently unsubscribe from your mailing list.

3. Not personalized: We all enjoy receiving messages that are personalized to us. Email blasts without personalization are frequently labelled as spam.

4. Unexpected: Unlike action-based emails, broadcast emails are unexpected, which may cause recipients to react negatively.

Several new marketing tactics are available now, such as social media and pay-per-click advertising, that were not available 10 or 15 years ago. None, however, is as effective as email blast marketing.

Is email blast dead to answer the question? Surely not, and it’s going to be a while before something like that happens.

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How to Make an Email Blast?

Marketers from both large and small businesses continue to use email blasts to promote product launches, special offers, and other events. And the end product is fantastic. That’s because they’re properly utilizing email blasts. If you are not a professional marketer, you may still execute an email blast by following the steps below.

Step 1: Select the Most Effective Email Blast Service

To begin, you’ll need a reliable email marketing agency to send out an email blast. You may construct a mailing list, segment it, and send mass emails using an email marketing provider.

There are numerous cheap email blast services and marketing services available. The most popular firms are Constant Contact, SendinBlue, Drip, and ConvertKit.

Step 2: Define your target market

The recipients determine the best content for an email blast. With this in mind, you must first define your target audience before developing an email blast strategy that is appropriate for that message.

You’ll need to start generating segments for each campaign once you have a large enough email list. To be safe, don’t add people to your list without their permission; current laws and regulations require consumers to sign up or opt-in before receiving emails from a company. Furthermore, sending emails to everyone will not convert users and may even make your company appear terrible.

Sending to those who have taken the time to subscribe – and so have shown interest in your business – on the other hand, implies you’ll be contacting high-quality consumers who are more likely to convert.

You can use the following ways to increase your subscription count:
- CTAs should be placed on relevant site pages and blog posts.
- Include free landing pages that lead to email signup forms on your website.
- Encourage people to subscribe by providing them with something of value, such as a free eBook or a discount code.
- Use social media marketing to promote your business.
- Using appealing brand language and graphics, create an approachable brand identity.
These techniques will help consumers learn about your subscription option and urge them to sign up.

Step 3: Create Email List Segments

The next step is to segment your email list after you have it. The most important part of a good email blast is email segmentation. To deliver highly targeted emails, email segmentation divides your email subscribers into smaller groups or segments.

Gender, age, geographic region, interests, purchasing history, contact activity, and other factors can all be used to segment your email subscribers. For example, a bookstore might develop distinct parts and send different emails to students of art, physics, and math.

Email segmentation is a critical task that must be completed with a specific aim in mind. You must be certain about the type of subscribers who will be featured in a section.

Step 4: Make your campaign-specific

This leads to the next topic: targeting. After you’ve divided your email list into multiple parts, you’ll need to send out targeted emails to each of these groups.

Create a buyer persona for each group first. A buyer persona is a fictional portrayal of a typical consumer, created to provide you with information about real people who could be interested in your business. Consider each customer category’s demographics, hobbies, and demonstrated online activity when constructing buyer personas.

Step 5: Use analytics to your advantage

As previously said, the top email marketing solutions include analytics data. Instead of composing your messages as you go, look at key performance indicators (KPIs) to see which emails work best with your target demographic.

To increase your conversion rate, you’ll want to keep track of a few key email indicators. Among them are:

Delivery Rate: The number of emails delivered is tracked by the delivery rate. If some of the emails on your list aren’t being delivered, it’s possible that those addresses don’t exist.

Open rate: This shows how many emails have been opened so you can see if your subscribers are truly reading your messages.

Click rate: This tells you how many people clicked on each of your email’s links and which ones get the most traffic.

Bounce rate: Unlike the number of emails sent, the bounce rate indicates how many addresses were invalid or had problems receiving your message.

Step 6: Optimize and Progress

Now that you know which metrics to pay attention to, it’s time to put those figures to work, improving your future email blast campaigns. Keep track of the responses to each email you send. Which emails have a higher open or click rate than the average? Are there any emails with particularly poor metrics, on the other hand?

Compare your various efforts and consider which types of emails work best with your target demographic. Whether it’s the positioning of your CTA, the subject line, the appearance, and tone of your emails, or the addition of discounts or special offers, a slew of things can influence your stats.

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Conclusion

You’ll need a way to spread the news, whether you’re building a website for your new business or arranging your next major event. Many marketing options are available to you, but an email blast is a simple, cost-efficient, and extremely effective way. It can be difficult to set up your first eblast, but it will pay off in the long run when it comes to keeping your list engaged.

FAQs

What is a blast email?

Email blast is when one email is sent to a large group of subscribers.

What makes a good email blast?

Keep your brand at the front, carefully craft an email blast, and use email blast software.

How often should you send an email blast?

You should send an email blast twice a week.
May 31, 2022
How to Promote Your Shopify Store? | Most Popular Ways
Today, building an eCommerce store does not only depend upon the quality and quantity you provide but it also largely depends on the marketing techniques you apply. In the case of having a Shopify store, when you have created, customized, and uploaded products, your work here is not done yet, now it’s time to promote your Shopify store to attract more customers and boost your store’s sales. Promoting a Shopify store is not a bed of roses, it depends on your marketing budget, products, and attainable time. But with proper planning of decent marketing techniques, everyone can become successful in boosting their Shopify store.

In this article, we will be discussing different ways how you can promote your Shopify store.

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Ways to Promote Your Shopify Store
Ways to Promote Your Shopify Store

Number of Shopify shops by product category as of 2021

Building a Shopify store online is one task, but to make that store work successfully there is a need to invest your time, efforts, and money in its marketing as well. The following are some ways in which you can promote your Shopify store:

Promote Your Shopify Store Using Email Marketing

As per Statista, the global email marketing market was valued at 7.5 billion USD in 2020. In 2021, according to Campaign Monitor, 64% of small businesses depend upon email marketing as their major source of customer acquisition. Such statistics indicate the superiority of using email marketing for your eCommerce store. So, one of the best ways to promote your Shopify store is to indulge in email marketing. However, there are certain things that you should keep in mind while choosing email marketing, like:
- First of all, you need to prepare a proper email list in which you have to add the current clients and the targeted customers. This will help you get connected to the interested audience of your eCommerce store, thus helping in converting leads into customers.
- After connecting you can start sending your welcome emails, giving information about your new product launches, discounts, and more to have better chances of attracting potential customers.
- In email marketing, your content is the key to earning revenue and boosting your Shopify store to the customers. The content includes an eye catchy headline, body, and a call to action. Make sure that the headline should be such that it can connect with your target audiences and enforces them to open up your emails.
- After the headline, the body of the content should be as such that it asks and excites customers to move forward to call to action. According to an analysis by Sleeknote 2022, pop-up notifications of emails containing countdown timers convert better leads into the respective sales than the ones with countdown timers. So, adding a countdown to your marketing email can be a plus point for your business.
With all these tips in mind, you surely can take great advantage of email marketing in promoting your Shopify store.

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Promote Your Shopify Store Using Social Media

Social media platforms used by marketers worldwide (2021)

When we talk about promoting a Shopify store, social media marketing is of the utmost importance. Facebook, Twitter, Linkedin, and Instagram are the topmost social media channels for promoting your eCommerce store. The Following are some of the ways you can use social media to promote your Shopify store:

Unique and Effective Content

People relate to true stories. No matter what social media channel you are using, make sure to provide valuable, relatable, and organic content narrating your brand. Organize events, polls, competitions, and other features to engage the audience with the product of your Shopify store. Upload videos on how to use your product or other high-quality images and videos depicting features of your products and services. You can also take advantage of special days to promote and grow your Shopify business by giving special offers and discounts on such days. In this way, you will be able to get more attention, likes, and engagement from the audience.

Influencer Marketing

It is one of the best ways to create brand awareness and build trust in the product. The influencers have a large number of followers and when they promote your product, your store gets exposed to a huge audience which will ultimately help you reach more potential customers. Influencer marketing is observed to grow from $1.7 billion in the year 2016 to $13.8 billion in 2021. This huge increment indicates that investing in influencer marketing for promoting your Shopify store is a great idea.

Advertisements on Social Media

Paid advertisements are the best option to introduce your store to new audiences. You can use interest targeting and demographics to know about the interests of your target audience. Your ads on different social media platforms help attract more people to your store. Thus, this is another way you can use social media as a great advantage for your Shopify store.

Promote Your Shopify Store Using Display Ads

Promote Your Shopify Store Using Ads

According to Statista, display ads have reached 238 billion USD IN 2021, accounting for the largest ad spent share.

Display ads convince people to take a look at your product or services, and if they find them fascinating or valuable, it will help convert the leads into customers. The quality of the content of an ad must be catchy, trendy, and relatable to your store. You can also create personalized content according to your target market so that they may get attracted to visit your online store. You can opt for either native advertising or contextual advertising to promote your Shopify store.

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Promote Your Shopify Store Using Blogs

If you have an online store and still have not entered the field of blogging, then you must be unaware of the power of blogging. As per HubSpot, the businesses that indulge in blogs can generate 55% more visitors than those that don’t.

Your Shopify store comes with a built-in blogging engine. While everyone is looking for different ways to promote their Shopify store, one great technique they often forget is to take advantage of blogging on Shopify. So, you can create a blog related to the products you are offering as it will help you generate more traffic and a better chance of increasing sales. Another great reason why you should invest your time and effort in this is that it can also help you to gain the email addresses of audiences and convert them into your email subscribers.

Thus, by writing SEO-friendly blogs, you can increase the traffic enabling more people to notice your product resulting in increased sales. It will also help your website to rank higher on Google and thus more the chances of lead conversion.

Conclusion

In this time of increasing competition in the market, promoting your Shopify store is not just a choice anymore it is a necessity now. Marketing your product is extremely essential to drive traffic to your online store, generate leads and ultimately increase your sales.

There are a huge number of stores present on Shopify, and if you have to stand out from all of your competitors, you must adopt different promotion techniques like email marketing, blogging, social media marketing, etc. Thus, all you have to do is to prepare and execute a remarkable promotional strategy according to your needs and budget and observe the wondrous increment in your sales.

FAQs

Can I do promotions on Shopify?

Yes, you can. All you have to do is go to the marketing page on Shopify and there you can create as well as manage your marketing campaigns for promotions.

Does Shopify include a blog?

Yes, your Shopify online store comes with a built-in blogging engine. Setting up a blog regarding your store’s products can help you build a community.

How does Shopify email pricing work?

Shopify allows you to send up to 10,000 emails per month for free. After that, you only have to pay for what you use at 1 USD per 1,000 additional emails sent.

How do I get people to buy from my Shopify store?

You can attract potential customers to your store in the following ways:
- Build a presence on social media.
- Run ads on different platforms.
- Take advantage of influencer marketing.
- Use SEO to increase your visibility.
- Send email marketing campaigns.
May 30, 2022
Staying Clear of Email Blacklisting – Prevention and Cure
E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get marked as spam and then later will be added to the DNSBL (Domain Name System-based Blackhole List) or RBL – Real-time Blackhole List.

Getting your email ID blacklisted can be a severe setback for a brand’s reputation. While email marketing is an extremely successful way of branding, it is important to know where to draw the line to not be marked as spam and later get blacklisted. This article will look at the nitty-gritty of email marketing so as to prevent getting blacklisted. Further, the ways to be out of the blacklist will also be listed.

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Types of Email Blacklist
How to Prevent Getting Blacklisted?
How to Get Off the Blacklist

Types of Email Blacklist

Depending on the markers that are used to identify the emails to be blacklisted, there are two categories to identify the spamming source – IP Blacklist and Domain Blacklist.

IP Blacklist

Every server has a unique IP address which defines its location on the internet. If your respective email id is marked as spam or is known to send spam emails or is infected by botnets, it is likely that your IP address will be added to the blacklist

Domain Blacklist

Domain refers to the larger organisation that the email id is a part of. The domain can be inferred from the mail id itself. If the mails sent from these domains are marked as spam based on their history of mail sending, it is likely that all other mails from the same domain will also get blacklisted.

How to Prevent Getting Blacklisted?

Here are a few etiquettes that you need to follow that can ensure that your email does not get blacklisted.

Keep an Eye on the Content

What goes in the title and body of your mail constitutes an important part of the decision that gets you blacklisted. Make sure that your title is representative of the content and not misleading.

Avoid using spam words like “Buy Now” that can unnecessarily get your mail id under the radar. Refrain from using fully capitalised words. It may come off as a way of gaining consumer attention, but it might be identified as a marker for being spam mail.

A clean HTML structure is also an important aspect to look forward to so as to prevent getting blacklisted. The more you use unnecessary links and images, the more are the chances of getting blacklisted.

Avoiding Open Relays

There are numerous free services that allow you to send emails through them without any verification. Using these services can be very risky. Chances are high that your mails might get integrated into the mail behaviour of the spammers who use the same platform. In such situations, without any mistakes from your end, the email id can still get blacklisted. It is always ideal to use services from a reputed service provider.

Stay Clear From Virus and Spambot Infection

If a system gets affected by malware, it can take control of the course of events and do things that are bad for the brand reputation and the server. Since this malware does its work inconspicuously, it might take a while to even recognise the kind of activities that have been going on. Hence, it is important to maintain a clean system. Doing regular anti-malware checkups can be a good way to ensure that you have a clean system.

Maintaining a Clean Mail List

Sending a large number of emails to a large number of people from a single email id or IP address is one of the most common ways that can get you blacklisted. So as to prevent this from happening, maintaining a healthy, efficient mailing list is very important. Keep your list updated. Remove non-active mails regularly. These emails are not only irresponsive but can also be potential spam traps.

Be careful to remove invalid emails that can cause freeway and hard bounces. It can lead to poor brand reputation and eventual mail blacklisting. It is also best to avoid purchasing email ids from third parties in bulk.

Do Not Go For Sudden Surges

Do not increase the number of people you sent emails to suddenly. It can get you blacklisted. Make sure to take the number steadily and gradually. Having a regular pattern of sending emails is also a good practice to prevent blacklisting.

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How to Get Off the Blacklist?

With a high number of emails being sent and engaged with, your mail might probably get blacklisted despite all the precautions that you take. You can find out if your email id or IP address got blacklisted or not by looking for the changes in the regular activities in your mail.

Decreasing delivery rates, an increasing number of dropped mails and bounce rates are usually indicative of blacklisting. You can also check for your domain address and/or IP address in email blacklist directories.

Getting off the blacklist can be difficult, but it is not impossible. The following are a few ways through which you can get your emails de-listed from the blacklist:
- In some cases, especially if it’s the first time, chances are high that you might get de-listed after a stipulated time. In such a situation, halt all your mailing activities and resolve the issue that caused the blacklisting. If blacklisting is not a regular occurrence in your mail, you will get de-listed by the respective RBL.
- In case you are using any email service provider, contact them so as to get your mail delisted
- Every blacklisting service provides an option to file a delisting request. Make sure you rectify the issue that got you listed before filing a delisting form.
Conclusion

There is no end to the process of not getting into the blacklist. The prevention of the same is a never-ending process. If you have a well-defined policy that the mails abide by, it will be easier to maintain a good record and help yourself from not being blacklisted. Adhering to only well-crafted emails and doing regular anti-malware checkups can be a great way of staying clear of the hassle that blacklisting can cause.

FAQs

How do I get removed from a blacklist?

Clean up your email lists regularly, Try not to send spam emails, and get in touch with the IP Blacklist Provider to get your email removed from the blacklist.

What causes an email address to be blacklisted?

If a mail has been marked as spam by the user or automatically too many times by a user or users it gets blacklisted.

How do I check if my email is blacklisted?

You can check using blacklist lookup websites to check if your email or domain is blacklisted or not.
May 23, 2022
Email Marketing vs Social Media Marketing | What’s Best for Your Business?
Marketers adopt countless ways of marketing and creating brand awareness for businesses. Two of the most common and effective methods of achieving marketing goals are social media marketing and email marketing. Both are wondrous in their ways. According to Statista, there were around 4.1 billion email users and around 3.78 billion social media users worldwide as of 2021. This number forms around 48% of the total world’s population.

Social media is gaining popularity day by day. But, at the same time, we can’t oversee the influence of emails on its users for trade. Now the question is which is better? Which of the two can have a greater impact on the target audience? You will get the answer to all of your queries in this article. So, let’s start this battle of Social Media Marketing vs Email Marketing.

What is Email Marketing?
What is Social Media Marketing?
Social Media Marketing vs Email Marketing
How Can You Effectively Combine Email and Social Media Marketing?

What is Email Marketing?

Email marketing is a kind of digital marketing that uses emails to create brand awareness. It puts forward the latest services, products, offerings, discounts, and everything among the users to make them aware and remember the brand. Some of the benefits of email marketing include:
- It assists in building and enhancing the customer experience.
- It makes for a profitable strategy to reach the audience emotionally through personalized emails.
- One can save a lot of time in this marketing strategy via its automation feature.
- It is measurable, hence one can measure the growth of a marketing campaign via web analytics in order to get accurate data.
Number of email users worldwide from 2017 to 2022

Industries Benefited from Email Marketing

A Snovio labs study reveals that 72% of customers belonging to business communication prefer emails over social media. Here are some of the industries that enjoy the benefits of email marketing:

Automotive

This is the foremost industry that boosts its sales via email marketing. With email marketing, it becomes easy to track customers’ choices. One can obtain a huge amount of profit in a single purchase. Email marketing is used by the industry to share about new models, sell insurances, and more. Thus, the automotive industry is one of the most benefitted from email marketing.

Pharmaceutical

A survey in which 4000 physicians took part revealed that only one-third of physicians use social media channels. Doctors usually don’t spend their time on social media, and that’s why the pharmaceutical sector performs its marketing via emails.

Popular Companies Benefiting from Email Marketing

The following are some of the examples of top companies that use email marketing for their success:
- Airbnb
- Uber
- Bonobos
- Cook Smarts
- Kate Spade
- Litmus
- BuzzFeed
- PayPal
- Drift
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What is Social Media Marketing?

Social media marketing refers to the promotion of services and products by using social media platforms. It is the most exciting and powerful way to reach new targeted customers from all over the globe. Some of the benefits of social media marketing include:
- One can connect with the audience related to the business worldwide.
- By creating effective posts and stories, one can drive more sales to one’s website.
- It helps convert the new audiences into customers, thus increasing conversion rates.
- It leads to enhanced search engine rankings, which ultimately contributes to a brand’s popularity.
Number of social network users worldwide from 2017 to 2022

Industries Benefited from Social Media Marketing

According to a study published on BarnRaisers, around 92% of total customers trust social media instead of any other form of advertising. Here are the industries that benefited the most from social media marketing:

Entertainment

The entertainment industry has the biggest share of social media marketing in comparison to any other industry. As per a report, 63.2℅ of all the posts on Facebook belong to the entertainment sector. These sectors include telecom, retail, financial services, beverage, and food. Instagram is one of the best examples of entertainment sections generating a handsome revenue.

Retail

The retail sector comes in the second position after entertainment which has benefited from social media marketing. Live sessions or chatboxes on Instagram or Facebook are famous examples. It also assists in displaying features of products and services which is great for the retail startups in today’s time. Moreover, the positive feedback from the customers on social media works like word of mouth which attracts more customers.

Real Estate

A study according to a real estate website states that 44% of customers become successful in obtaining new clients for their properties from social media. Brokers, agents, property managers, and developers all belonging to the real estate industry, utilize social media for their marketing. With social media, it becomes pretty easy to showcase the features of properties in dynamic ways.

Popular Companies Benefiting from Social Media Marketing:

The following are some of the examples of top companies that use social media marketing for their success:
- GoPro
- Nike
- Spotify
- Wayfair
- Pop-Tarts
- National Geographic
- Starbucks
- Dove
- Wendy’s
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Social Media Marketing vs Email Marketing

In the following points, we will discuss which is better among email and social media marketing from different perspectives:

Which is Effective in Reaching The Target Audience?

According to OptiMonster 2020, around 99% of email users check their mailbox every day. Some people even check their emails around 20 times in a single day.
On the other hand, the community that opens up social media first thing in the morning is more likely to use it for personal purposes. So, basically during the workdays, people are more likely to check their emails first rather than their social media.

When it comes to targeting, every business wants to capture its target market to be successful. When you indulge your business in paid social media advertisements, you get to select who sees it to a certain extent. However, in the case of organic advertisements, you do not get control over who sees it and who doesn’t. On contrary, with email marketing, you can segment the entire list of your target audience to gain the best results. As emails will help you reach the target audience better, email marketing seems to be a winner here.

Which Has The Better Return On Investment (ROI)?

The return on investment(ROI) refers to the measurement of profit after some investment or comparison of revenue of various investments at a particular time. According to DMA 2019, one can get a return of around £42 for just a pound worth of investment in email marketing.

On the other hand, as per the study published in Forbes, around 6% of marketers could execute customer relationship management on social media, while 56% of them were still in the planning stage of how to achieve it. The fact is that social media ROI can be fruitful only if you are super-viral among a few channels. So, the chances of obtaining satisfactory returns decrease on social media. Hence, email marketing is the winner in this case.

Which Can Attract New Audiences Better?

Although email marketing has a huge user base as compared to social media, when it comes to reaching new audiences, it is hard to acquire them through it. This is because social media has no limits. You must have seen several channels, specifically Instagram and Facebook with a lot of supporters, this makes it a great source for new audience attraction.

If you provide insightful and useful services and products to the consumers, then they will share them on their social media which will directly lead to increased traffic on your brand channels. You can achieve wonders in your business once your posts can start getting viral. Creating more sponsored advertisements for your products is another way to reach new audiences. Thus, this is the field where social media marketing seems to win the battle.

How Can You Effectively Combine Email and Social Media Marketing?

Impact of social media on email marketing in India in 2021

Now when both kinds of marketing have their pros and cons, what if we combine both and extract the only pros from these forms of marketing. So, here are how you can effectively combine email and social media marketing for your business’s success:
- Reuse the content on both channels. It will save your time and is also cost-effective.
- Generate a similar content calendar for both the channels and adopt a parallel content strategy for both platforms.
- Use social media to collect emails from your brand’s audience. Add call to action buttons to the social media posts which further lead the user to enter an email so that the brand can proceed with email marketing.
- Organize engaging contests or giveaways on social media and collect emails from users. For instance, you can ask the users to provide a tagline for your brand and in return, you can give some prize. This will intact your brand in users’ minds and create audience engagement too while participating in contests.
- While getting positive responses from social media about the channels, you can send feedback in emails that will lead you to convert your audience into customers.
Conclusion

Here the battle between social media marketing and email marketing ends. What we observed is that the preference for email marketing is still alive from various perspectives. But we can’t oversee the gaining popularity of social media day by day where around 3.96 billion users reside.

So, the best thing for businesses is to combine their social media and emails and market their products and services accordingly to maximize their chances of success.

FAQs

What is the difference between email marketing and social media marketing?

Email marketing focuses on customer relationship strengthening whereas social media is more focused on attracting new potential customers.

Is email marketing better than social media marketing?

As per overall performance, email marketing does perform better than social media marketing due to the huge amount of email users and better opening rate.

What are the advantages of email marketing?

Advantages of email marketing include:
- Improving Sales
- Collecting feedback
- Reaching the right people at the right time
- Traffic generation for your website
- Increasing leads
Which is the biggest social media platform for business?

Facebook with over 2.9 billion users is the biggest social media platform for business.
May 20, 2022
Top 7 Transactional Emails That Every E-commerce Business Can Make Use Of

At a time when there are a plethora of eCommerce platforms for the customers, it is all the way more important to keep your existing customers abreast and gain more of them. At a time of oversupply of options like this, every firm has to find ways to keep their memory fresh in the minds of their customers. Not only that, but it is also necessary to inform them why they have to purchase from a particular platform and not from their competitors.

Marketing emails is one of the best ways in which all of these requirements can be achieved. Each mail becomes a golden opportunity for the firms to connect with their customers or even know about their needs through their email responses.

This article will look at certain kinds of emails that can be used to enhance customer engagement and retention.

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Welcome Email
Promotional Email
Customised Email
Re-engagement Email
Reference Email
Review Email
Stock Update Email

Welcome Email

It is a fact that everybody likes to be acknowledged for their efforts and actions. Being an e-commerce platform, a newsletter that is circulated through a common mailing list is usual.

Whenever there is a new subscription, be sure to send them a welcome email. The content and creativity that will brim in this email will help the consumer gain a first impression of the firm and its quality.

In this email, you can start by thanking them and then highlighting one aspect of the firm. It can be about an upcoming sale, a special discount or a cue towards when all to checkout for the newsletter.

Since this email will go immediately after they subscribe, it is more likely to be seen and read by the customers than any other email later. Hence, make sure that the welcome email is the best that it could be.

Promotional Email

The prime intention of these emails is to keep customers up-to-date with the events of the firm. These emails can be used to drive sales for your business. To increase the impact of these promotional emails, they can be curated based on the recent purchases of the customer.

Upselling can be done by offering the customer something of higher value depending on their engagement with the platform. Alternatively, through the promotional emails, customers can be introduced to complementary products to cross-sell. It will help in increasing the overall sales of the organisation.

While making these promotional emails, note that they should be engaging with the audience without pressurising them. While it is a good idea to give them a deadline for the discount or a sale, it should not come out as a compulsion. Rather, the email should elicit a curiosity that will make the customers search and make the purchase.

Customised Email

The best way to retain customer loyalty is to make them feel special. A mail wishing them a birthday or letting them know that the organisation appreciates them can go a long way.

Emails that pose as a first-hand reminder of an upcoming sale are a good example of a mail that would make the customer feel valued. Along with these mails, the firms can offer small discounts that will ensure better engagement.

A lot of companies make use of these emails to ensure that their customers come back to them without fail. Cultfit through their efficient notification management can be an excellent example in this regard although they are only notifications and not emails.

Re-engagement Email

Considering the options that customers have in this digital age, it is very likely that they might remain dormant after one or two purchases. In these situations, eCommerce platforms can make use of re-engagement emails that invite customers back to their fold.

It will not only generate a connection with the customer but also ensure better chances for their come back. During these emails, it will be ideal to offer the customers certain benefits or discounts that can boost their interest.

Reference Email

The key idea that drives any eCommerce venture forward is the expanding consumer base. There is no better way than word of mouth to increase the reach of any product.

emails encouraging the customers to refer more people into their fold is an excellent idea. These emails have to be curated in such a way that a reason why the customer should refer someone else has to be clearly stated. The idea of offering a freebie or extra points in return for a reference never gets old.

Review Email

Customer engagement is a two-way process. While commerce platforms constantly try to earn the trust and loyalty of the customer, it is equally important to learn and evolve according to the customer’s suggestion as well. Apart from the growth prospect that this process offers, it will also help to create an impression that the customers are heard and valued.

emails that contain feedback and review links can be circulated periodically. Depending on the availability of data and the nature of business, eCommerce platforms can circulate these emails with every order or from time to time inquiring about the overall experience of the user.

Stock Update Email

Every customer has unique needs that they want to be met by the eCommerce businesses every time they use these platforms. It can happen that they cannot deliver what the customer needs at a particular point in time due to the unavailability of stocks. It is a very important and impactful gesture when the company reverts back to the customer when the restocking happens.

While chances are high that the customer would have gone for some other options, such a mail can prove extremely useful to the firm’s commitment to the customers. If the company has its standards maintained when it comes to the quality of the products, then there is absolutely no doubt that such a mailing practice will make the customer wait until the product is restocked.

Conclusion

Keeping up with customers through emails is a great way of ensuring and expanding a good customer base. While the contents of these emails have to be reworked depending on the needs and visions of the respective commerce businesses, the purpose of these emails remains as the ones mentioned above.

There are still more different kinds of email templates that can be used to send to the customers. However, too much of it can be tiring for both parties. A respectable number of emails say two or three every week are largely appreciated. Making use of this great opportunity through emails can be a great way of building commerce businesses.

FAQs

What is a transactional email?

A transactional email is an email sent to an individual when the user performs an action, for example subscribing to a newsletter.

What is transactional email? Give detailed examples.

Some examples of transactional emails are sending an email when a new user signs up, confirmation of purchase or forgotten password email.

May 16, 2022
Most Popular TED Talks Of All Time That Are Worth More Than MBA

There comes a time when you have to take a stand, and the most important thing you should remember is leadership skills. These things are not taught as separate subjects, so you have to learn from others’ experiences and from yours as well. That’s where leaders are born. In today’s world when leaders are emerging from every area, then you have to understand the role of leaders. And to become a great leader, doesn’t mean you have to go to a business school.

Here’s when TEDx Talks come. A really good thing about TED Talks is that they have answers to all your queries from around the globe in different languages. So, are schools and universities killing creativity? What makes a great leader? How can I find happiness? Is your management style effective in leveraging creativity, productivity, and change? In this article, we will share some popular Tedx Talks that will motivate you and inspire you.

TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” It supports independent organizers who want to create a TED-like event in their own community.

Shawn Achor: “The Happy Secret to Better Work”
Julian Treasure: “How to Speak So That People Want to Listen”
Jason Fried: “Why Work Doesn’t Happen at Work”
Tony Robbins: “Why You Do What You Do”
Pamela Meyer: “How to Spot a Liar”
Simon Sinek: “How Great Leaders Inspire Action”
James Veitch: “This Is What Happens When You Reply to Spam Email”
Steve Jobs: “How to Live Before You Die”
Sam Richards: “A Radical Experiment in Empathy”
Tim Harford: “Trial, Error, and the God Complex”
Amy Cuddy: “Your Body Language Shapes Who You Are”
Richard St. John: “8 Secrets of Success”
Kelly McGonigal: “How to Make Stress Your Friend”
Barry Schwartz: “The Paradox of Choice”
Amanda Palmer: “The Art of Asking”

Shawn Achor: “The Happy Secret to Better Work”

Views – 3.7 Million

The fact that our parents and guardians usually say: “If you study average, then you remain average.” Highlighting this theme, he says that we should rather study the outliners of moving that average to outstanding in the business world. He urges leaders to change the paradigm of seeing the business world as a place full of risks. Since 75% of job success relies on outlook, we need to reverse the formula of success and happiness. His sarcastic insights on how leaders can easily leverage the ‘happiness factor’ where your productivity is always top-notch.

Julian Treasure: “How to Speak So That People Want to Listen”

Views – 33 Million

We often face a situation where we are talking but nobody is willing to listen. At some point, there’s a time when you’re talking, but nobody’s listening. Julian Treasure has an extreme knowledge of sound and communication skills in this Ted Talk he teaches everyone how to speak powerfully with the help of some vocal exercises and of course with the use of empathy.

Jason Fried: “Why Work Doesn’t Happen at Work”

Views – 1 Million

Jason Fried is the founder and CEO of BaseCamp. Work and sleep, are common: both suffer from interruption. So, does he compare work to sleep on the same basis? He makes a point that why do we expect people to work if they are interrupted all day at the office? However, the fun part was that not blaming the social world and technology as the two factors for productivity lag, he says managers and back-to-back meetings are the toxic disrupters. He asks companies to cut back on unnecessary interruptions and consider allotting them quiet time.

Tony Robbins: “Why You Do What You Do”

Views – 2 Million

Life coach Tony Robbins says self-interest is the driving force of life, and not emotions. Leaders should understand human needs, so that they can appreciate workers and, this is what shapes their ability to contribute. The science of achievement is understood, but the art of fulfilment still lacks understanding. Robbins suggests that excuses for failing are futile, and the defining factor of success is resourcefulness. So, making decisions based on a focus, giving it some meaning, and producing an emotion that inspires action.

Pamela Meyer: “How to Spot a Liar”

Views – 22 Million

Pamela Meyer, the author of Liespotting said on a single day we are lied to from 10 to 200 times. In her Ted, she talks about how to detect those lies through their mannerism and body language. She also speaks about how honesty is a value that must be preserved, she believes that with her talk she’ll be able to help people recognize the deception by others.

Simon Sinek: “How Great Leaders Inspire Action”

Views – 16 Million

In this TED Revolutionary Talk, he said: “People don’t buy what you do, they buy why you do it.” He demonstrates via some powerful examples which include Apple, Martin Luther King Jr., and the Wright brothers in ‘How best leaders inspire their teammates to work hard.’ He talks about the hiring procedure of employees, Simon says that if you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question: “Why?”

James Veitch: “This Is What Happens When You Reply to Spam Email”

Views – 203K

Once you step into the business world then there is a bombardment of spam emails and important emails, which are to be read. Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and the standard procedure is to delete them on sight. But what happens when you reply? James Veitch shared his story of how a spammer offered him a good deal through emails.

Steve Jobs: “How to Live Before You Die”

Views – 246K

This was Steve Jobs’ famous ‘commencement speech’ at Stanford University, where he addressed his background and the events that led him to start a new revolution of technology in the 21^stcentury. He strongly urged his leaders to have faith in what they are pursuing, to take a leap of faith, and act individually. Steve Jobs championed taking risks, stating: “Death is very likely the single best invention of life. It is life’s change agent.”

Sam Richards: “A Radical Experiment in Empathy”

Views – 580K

This is a radical and often misunderstood TED Talk about the importance of putting ourselves in others’ shoes. Sam Richards talks about when empathy is a quality of being a good person, then it is also key to being a great leader. It teaches us how to communicate properly and understand the people around us which includes our colleagues, peers, family and others. Communication is actually the key and one should never underestimate it.

Tim Harford: “Trial, Error, and the God Complex”

Views – 316k

Tim Harford passes an atheist comment that how we blindly believe that God or the Supreme Power controlling this universe is not always right. Tim strongly urges people to abandon God. Often the method of trial and error produces variants that work, and we have no idea why. He argues that working to solve issues systematically is optimal. He also recommends leaders abstain from “laying down the law” and encourages them to admit when they’re wrong.

15 proven Tips to Become a Successful Businessman

Walking on the path of entrepreneurship [/tag/entrepreneurs/] is not a cup oftea for everyone. It is a choice to take the difficult challenges to create amark in the society. It is a journey with full of inevitable ups and downs tomake this world a better place. Well, as it was said Rome was not …

StartupTalkyShubham Kumar

Amy Cuddy: “Your Body Language Shapes Who You Are”

Views – 21 Million

“Body language affects how others see you, but it may also change how you see yourself.” Social psychologist Amy Cuddy believes our body language is the key to self-confidence. Even if we feel under-confident our body posture can ooze out the confidence we need at that moment. She also states on her Ted that we have the power to change a person’s through our body language and once someone learns to do that it becomes easy to achieve success.

Richard St. John: “8 Secrets of Success”

Views – 3 Million

One of the shortest and the most popular TED Talks of all time, John talks about the top 8 secrets to business success at breakneck speed. The revealing secrets turn out, to be nearly as secretive as we may have believed. Sometimes, even the obvious needs to be stated. This 3-minute video is jam-packed with useful information.

Kelly McGonigal: “How to Make Stress Your Friend”

Views – 13 Million

Psychologist Kelly McGonigal said in her Ted Talk that, stress is a feeling that we all are familiar with. Stress is called an enemy of public health however research suggested that stress can harm us only when we allow it to harm us. Apart from that she also, suggests seeing stress as something positive instead of a negative feeling that can harm us and believes that it will make our path to success a lot easier.

Barry Schwartz: “The Paradox of Choice”

Views – 5.2 Million

Barry Schwartz, a psychologist by profession, is smart, and it can be clearly seen when he takes the stage. He easily tackles the way we all think, he confidently assesses the surest of human freedoms: the freedom of choice. While our many decisions seem to give us all the opportunities we could want, we’re actually paralyzed. In his Ted Talk, he questions, if we are paralyzing our customers.

Amanda Palmer: “The Art of Asking”

Views – 6 Million

Amanda is a self-proclaimed freak with an interesting past. She has completed her education in liberal arts and has worked for 5 years as a self-employed street statue. While working in the music industry and receiving success for her hard work she got to know about marketing techniques. She asks everyone to follow this marketing technique that is don’t charge money for music–just ask for it.

Conclusion

TED Talks inspire business leaders to take leaps in their steps which will create an impact, to achieve the success they have been dreaming about. Since TEDx Talks offer valuable insights, then believe this: TED Ideas are worth spreading!
You can emerge as an effective trailblazer in your office by being true to yourself and constantly learning from the information that is at your fingertips.

How Introverts Can Be Great Leaders? | Introverts Being Introverts

Imagine Introverts, then a perfect image of a boy or a girl sitting in a corner,just self-involved in themselves, are formed. But when it comes to leadership,people would say that “Man, it isn’t a joke. How could an introvert lead us?”This myth has pervaded the world for far too long: introverts …

StartupTalkyAvantika Bhardwaj

FAQs

What is a TED talk stand for?

TED stands for Technology, Entertainment, Design — three broad subject areas that are collectively shaping our world. But a TED conference is broader still, showcasing important research and ideas from all disciplines and exploring how they connect.

Are TED Talks free to attend?

Free. A large number of talks from any TED conference will appear later in the year on TED.com. All videos on the site are absolutely free.

What makes Ted effective?

A TED Talk is digestible and focused, and acts as an opportunity for personal development. Todd Liipfert, TEC’s Development Director and frequent public speaker explains that the inherent focus of a TED Talk is a key learning that can be applied when presenting at work.

April 29, 2022
How To Become A Freelance Writer? | 9 Tips to Follow

Freelancing is on the verge of conquering industry upon industry, people are leaving their daily 9 to 5 jobs and are opting to become a freelancer. There are various reasons for this, flexibility, good payments, and freedom of work are some of them. Freelancing is one of the strongest career paths today. Writing is one of the most popular tracks in freelancing. This is a major reason behind the plethora of content writers you see today. A freelance writer can reach great heights once he or she perfects the art of writing and indulge themselves in the profession.

There are several categories within freelancing writing one can pursue, copywriting, editing, blog writing, b2b writing, and others. Each one of them is an entire world in its own sense. The process of becoming a freelance writer within any of these mediums is all similar.

A freelance writer with enviable skills can easily earn more than 50,000 INR per month in India, in fact, even more. In this article, we will talk about how to become a good freelance writer. So without any further ado, let’s get right into the business.

Skills You Possess
Choose a Niche
Research About Your Niche
Create Your Target Audience
Build Your Portfolio
Platform for Freelance Content Writing
Email Marketing
Seeking Clients Through Social Media
Think Yourself as a Brand

Skills You Possess

Writing capabilities in terms of grammatical expertise and eloquence is the base requirement. If you don’t know the difference between they’re and there, and is completely clueless about vocabulary and grammar, no one’s going to be interested in your write-ups. Hence, having command over the written form of the language is essential.

You can become a freelance writer in literally any field and industry. However, if you have some experience and expertise in a certain field, any piece you write related to that domain is a notch higher than writing on a totally alien topic. For example, if you have done some cool projects related to Blockchain and know the nitty-gritty details about it, the information you’ll impart via a Blockchain-based article will be a treat to read. So make a list of the domains and fields you have knowledge about. Go through your work experience, education, hobbies, other activities you follow, and the topics people reach out to you for advice as to the guiding star, this is how you build a niche. Figure out the overlap between a profitable freelance writing niche and your background and then work on it.

Choose a Niche

Once you have a list of topics and domains decided, it’s now time to prioritize them. There’s going to be one topic where your experience and expertise triumph over the other shortlisted topics. While the ability to write on multiple topics as a freelancer is appealing, establishing credibility in one genre is better for the writer and shows their excellence in the said genre. Keep in mind that it may take some time to figure out what your niche is. Don’t be afraid to start broad and then narrow down as you go.

Research About Your Niche

Once you get your niche, you need to research further. Make a comprehensive list of businesses, agencies, social media accounts, blogs and websites of the big shots in the industry dealing with that same genre. The more you know about the industry, the better off you are going to be. Having a list and the contact information of all relevant individuals in the niche get you through a long way.

Create Your Target Audience

Figure out the potential clients who will be interested in your write-ups. You should ask questions like who are they? Where do they live? How much money do they have? What do they do for a living? What do they do for fun? These are some indicators to get a good sense of the audience you want to market yourself to.

The more you can get in their head and understand their needs, the easier it becomes to showcase your offerings. Say, you want to start writing about smart homes and connected devices. Make a list of all the products the target audience uses every day, it could be smartwatches, audio systems, Alexa, and whatnot. It could be a connected car technology. These components fit in the smart home universe. Remember, the aim is to establish a deeper connection with the client.

Make a list of the different resources the target audience uses to get information online. You want to be familiar with the concepts and the trending news in the niche domain chosen.

So, when you are talking to potential clients you have to be upto date relevant and be speaking the same language as them. Then, start thinking about what can you write. It might be product blogs, trade magazines, trade publications, industry sites or others. You can start breaking it down, you should have a good idea of the types of people you are going to pitch.

When it comes to the type of writing, there’s a long list as well. It could be a blog post, white paper, thought pieces, E-books, product launches, sales email. By the time you are done with all the decisions, you have a game plan and is ready to go. Now, it’s time to start putting the business into motion.

Build Your Portfolio

You can use Wix, Squarespace, or WordPress. WordPress is the most flexible and robust way to build a portfolio at present. New resources like Ghost are also coming up. You are not necessarily using this website to find a bunch of new clients, and it is probably going to take some time for you to rank in search engines. You need to build up content on this website where people can organically find you and your portfolio.

One doesn’t need an over-the-top website. An about page, contact page, portfolio page, and an appealing homepage would suffice to start with. You may also have a rates page where you talk about your pricing. Adding a link to your blog is an awesome way of showing off your writing ability. You can have a handful of samples that shows the different writing types you are capable of offering as a freelance writer. The aim is to give people concrete visibility which sets you apart from other random freelance writers down the street.

Platform for Freelance Content Writing

After confirming your niche, one needs to look for platforms where they can get freelance content writing jobs. Sites like Contently, Skyward, and Freelancer are some platforms to seek freelance writing assignments. They have the best-paying customers and clients and you can reach out to them directly. Having some projects done on freelancing websites helps build a profile and makes it easy to find new leads.

Email Marketing

Sending a personalized cold email is a famous way to gain clients. It can be painful, tedious, and time-consuming, but it works overtime. It is truly a numbers game if you send 500 personalized emails even if it takes a couple of months to do it. Email marketing is surely one of the best form of marketing.

You will get clients this way, and some of them will become permanent. The key to doing this correctly is not sending the same email template to every prospect. That’s not going to work. Take time to research, the person you’re pitching to, and send a personalized email. It’s a matter of dedicating some time. These people probably get dozens of emails. Do something to reflect the time and efforts you put in and that you respect them enough to send something personal beyond a blanket template email.

Seeking Clients Through Social Media

This is important for any freelancer and not just a freelance writer. LinkedIn is phenomenal for building relationships via social media. Most people don’t think about it, they overlook LinkedIn even though that’s where most of your target customers are hanging out.

Identify organizations and companies that are looking for freelance content writers. This will also give you an idea of what’s in demand with respect to a content writer, what do the majority of the job descriptions seek, these details worth a lot.

Go to LinkedIn and click on the jobs section; you might get lucky and find some engaging projects. If not jobs, connect with people who work for the type of organizations listed above. Look for people with titles related to marketing, content, or social media.

Send a contact request with a personalized introduction. Under any circumstance, do not directly pitch for a job in the first introduction. Establish a connection, start a relationship, and get the conversation going. If you do this with enough people in your industry, there’s a good chance of finding some freelance jobs along the way.

Think Yourself as a Brand

You have to be consistent with your effort. Have a plan for building relationships and clients? Spend some time every single day on marketing your business, be it by sending emails, talking to people on LinkedIn, working on your website, creating content for yourself, meetups, or looking on freelancing platforms for projects.

Think of yourself as a brand, a business that has to succeed on all frontiers. If you truly invest in yourself and treat the entire process akin to building a business, you will secure plenty of paid writing assignments over time. It will help transition from being unhappy to bringing in money accompanied by newfound skills to building a long-term content writing business.

Conclusion

After Covid-19, the freelance market of the world has increased tremendously, people have found their peace in this way of employment and are preferring it over a 9to 5 job. Freelance writers are in great demand and with the current ongoing trend, the demand is only going to increase in coming years.

FAQs

Do freelancers get paid?

Freelancers get paid after completing their work.

What does a freelance writer do?

A freelance writer is a self-employed person who writes articles, copy and and other types of content.

How many people are involve in freelancing?

Approximately, there are 1.1 billion people who are freelancers.

April 5, 2022