StartupTalky

Tag: email marketing

  • Best Email Marketing Learning Resources

    Do you know that email marketing has an approx ROI of 4400%? This huge market can prove to be a boon in fostering the growth of your digital business. But this is possible only if you have a decent email marketing campaign.

    Countless resources are surfing the market and boasting of being the best resources for email marketing. But with proper research, we have separated some valuable resources that can help you in upskilling in email marketing. Let’s dive in to explore what these productive resources are.

    Courses

    Websites

    Courses

    The best way to gain and master information step by step is via courses and certifications. You can not only get proficient in email marketing, but these courses will also add value to your CV. From free to paid, beginner to advanced, here is the list of top courses to learn about email marketing:

    LinkedIn Learning’s Email Marketing: Strategy and Optimization

    Level- Intermediate
    Cost- $29.99 per month

    LinkedIn Learning's Email Marketing: Strategy and Optimization
    LinkedIn Learning’s Email Marketing: Strategy and Optimization

    The learning email strategy and optimization course from the established platform occupy the first position in our list of best courses to learn email marketing.

    The course is made for the “intermediate” level. So if you already know the basics of email marketing and are looking forward to upskilling, then this LinkedIn program is for you. After this course, you will be able to:

    • Realize the strength of email marketing.
    • Proficiency in all kinds of emails.
    • Tips to expand your legs into any specific marketing blueprint.
    • Revision and modifications.
    • Optimization.

    All the video lectures from this course are 1 hour long. It has a total of 19 video lectures. You can either opt for buying the whole course or paying monthly or annual fees to keep accessing the course.

    The monthly or annual fees also provide you access to various other courses linked to e-commerce marketing. The best part is you will get certified at last which can add a credential to your resume.

    Google Digital Garage’s Email Marketing Basics

    Level- Beginner
    Cost- Free

    Google Digital Garage's Email Marketing Basics
    Google Digital Garage’s Email Marketing Basics

    Email marketing basics powered by Google digital garage is one of the best programs to understand the basics of email marketing thoroughly.

    This free 3 hours long course not only introduces you to the basics of email marketing but also makes you proficient in other eCommerce marketing subjects including website and display advertising, Google Ads, etc. After this course, you will be able to:

    • Identifying email marketing choices.
    • Understand the basics of email marketing.
    • Formulating marketing emails.
    • Evaluating success in email marketing.
    • Efficient email marketing campaigns.

    You just have to make an id and login into the course. The only disadvantage is that you do not get certified at the end of the course. But you get a quiz at the end of the course to evaluate your understanding level.

    Hubspot’s Email Marketing Certification Course

    Level- Beginner
    Cost- Free

    Email Marketing Certification Course by HubSpot
    Email Marketing Certification Course by HubSpot

    The email marketing certification course from a popular platform Hubspot is worth taking because of the availability of a lot of informative stuff free of cost. It contains a total of 28 video lectures and 9 lessons in the given 3 hours. After this course, you will be able to:

    • Getting through email marketing.
    • Forming contact management and segmentation strategies.
    • Knowledge of email deliverability.
    • Drafting emails.
    • Forming layouts of marketing emails.
    • Creating emails that get the most click-throughs.
    • Analyzing the results of marketing emails.
    • Put your emails to testing.
    • Managing customer relationships with previous buyers.

    Moreover, the course takes 9 quizzes to evaluate your level of understanding. But they don’t stop only evaluating through online tests. Hubspot also provides certification after the completion of the course. The valuable self-reliant course contains master strategies for customer relationship management with certification, and what else a person wants.

    Udemy’s Mailchimp Email Marketing Course

    Level- Beginner
    Cost- $49.99

    The Complete Mailchimp Email Marketing Course by Udemy
    The Complete Mailchimp Email Marketing Course by Udemy

    Are you a sole beginner in the email marketing field? If you don’t know the ABC of email marketing campaigns, then Udemy paid course on Mailchimp email marketing is worth taking.

    This 4.5 hours-long course contains a deep explanation of the terms of email marketing required for a beginner to get fit in building a decent email marketing strategy. Its constructive content justified the expense of the course. After this course, you will be able to:

    • Introducing the basics of email marketing
    • Tutorial lectures on MailChimp features
    • MailChimp set up
    • Mailchimp management
    • MailChimp audience establishment
    • Email marketing analytics
    • Picking up subject lines
    • Other resources include updates, resources, bonus materials, and FAQs.

    In case you are not satisfied with the quality of the Udemy course, you can take back your money anytime within 30 days. Moreover, you also get certified after the end of the course.

    Simplilearn’s Advanced Email Marketing Certification Training

    Level- Advanced
    Cost- $499

    Simplilearn's Advanced Email Marketing Course
    Simplilearn’s Advanced Email Marketing Course

    Who is not aware of the superiority of Simplilearn courses? Its certifications and boot camps are popular among industry leaders.

    The course is not for beginners. It contains some master strategies to sharpen your digital business and email marketing skills and it is built for one who is looking forward to upskilling. The content contains assignments and implementing steps that justify the cost of this course. After this course, you will be able to:

    • Introduce advanced steps of email marketing.
    • Formulate more revenue-generating emails.
    • Proficiency in writing decent subject headlines.
    • Email automation.
    • Management of lists of emails.
    • Shaping email campaigns.
    • Creating enhanced quality landing pages.
    • GDPR lessons specifically for digital marketers.

    The course makes sure that you have gained something. That’s why it has set a different procedure for certification. You need to complete 85% of 25 hours of lectures, complete 3 projects, and score 60% marks for certification.

    Websites

    Not only courses but also free and paid websites relating to e-commerce marketing are worth considering. Here is a list of some amazing websites which can surely enhance the quality of your emails and help in generating more revenue from them.

    Touchstone Subject Line Analyzer

    You can call a touchstone subject line analyzer a multitasker. It performs multiple tasks at the same time. Its database provides you with statistics that showcase click rates and lobbed open rates.

    It is known to evaluate your email’s headline and provide suggestions to enhance its quality. It also needs your email content for further analysis. By analyzing your emails regularly, this subject line analyzer’s algorithm becomes able to calculate which trends are working or which trends are not working with your emails.

    Besides being a good resource for simple emails, the HTML email gallery puts more stress on heavy designs HTML emails.

    Not only designs but also this resourceful website contains copious blogs on effective email designs and strategies. The must-read exclusive blogs include “28 tips for designing effective emails” and “2018 email industry conditions”.

    SendForensics Email Deliverability Test

    SendForensics Email Deliverability Test
    SendForensics Email Deliverability Test

    Most of the time, many emails can’t reach your target audiences because of technical glitches. As a result of which, your product reach has to suffer.

    So if you want to ensure that your emails reach your target audience, SendForensics Email Deliverability Test can work. It automatically calculates the percentage of people who received your email.

    IsValid

    If somebody opens your email, it means the person is interested in reading further data. But what if he/she finds mistakes in your statistics present in the email content? The result will be an unpleasant impact on your organization and you will start losing the trust of target audiences.

    But IsValid solves this problem effortlessly. You just need to enter the email matrices or conversions content on isValid. It will check and evaluate the results and provide all the assessed data in one take effortlessly.

    Hubspot’s Marketing Blog

    HubSpot's marketing Blogs
    HubSpot’s marketing Blogs

    One of the best and most established resources in the eCommerce market is HubSpot’s marketing blogs. It has countless blogs on its email marketing page that can add value to your emails.

    Its tips and strategies are worth digesting. Not only written content, but their blogs also contain free examples and templates for almost every niche. Hence, HubSpot should be your next hub to optimize your email marketing strategy successfully.

    Conclusion

    Even if you are a wizard in email marketing, upskilling is still necessary to remain in the e-commerce market. You can opt for any of the above-mentioned courses according to your level and budget.

    Moreover, the above-mentioned tools and websites can help you in writing enhanced quality emails. The power of a successful email marketing strategy is immeasurable. A successful email campaign can do wonders for your digital business.

    FAQs

    What is the ROI for email marketing?

    Email marketing has an approximate ROI of 4400%. This equates to nearly $44 for every dollar spent on email marketing.

    Which are the best courses to learn email marketing?

    Some of the best courses to learn email marketing are:

    • The Complete Mailchimp Email Marketing Course by Udemy
    • Simplilearn’s Advanced Email Marketing Course
    • Email Marketing Certification Course by HubSpot
    • Google Digital Garage’s Email Marketing Basics
    • LinkedIn Learning’s Email Marketing: Strategy and Optimization

  • Hunter.io – Is it a Perfect Tool for Outreach?

    When it comes to reaching out to new and potential customers, email marketing comes in very handy. However, the whole process of email marketing is time-consuming and endless. We’ll examine Hunter.io, a useful email-hunting tool to simplify your work. This tool allows you to search any domain for email addresses.

    So far, this tool has helped an uncountable number of marketers to find contacts related to various domains. In fact, for companies that channel customers through emails, Hunter.io is of great help. Today, the email hunter app is available as a Chrome extension and Google Sheets add-on.

    What is Hunter.io?
    How Hunter.io works
    Features of hunter.io
    Hunter.io Pros
    Hunter.io Cons
    Hunter.io Pricing

    What is Hunter.io?

    Homepage
    Hunter.io Homepage

    This email marketing tool is for bulk tasks and to verify emails. Recently, it has integrated campaigns that allow you to perform direct outreach rather than uploading contacts to another CRM. In terms of usability, the app is practical and convenient. Hence, more businesses are incorporating it into their arsenal. In this way, they are speeding up the whole process of contact-hunting.

    How Hunter.io works

    Hunter.io tours through the internet to search for your target emails. Not to worry, it is a legal tool, although you have to abide by the rules and regulations. Follow these steps to get started on Hunter.io.

    • Open the Hunter website and sign up using your Google account.
    • Complete the initiation process by entering your name and choosing a password.
    • To do your first search, enter your target website address on the search bar and click on the ‘Find email addresses’ button.
    • You will be required to provide your phone number to get a verification code.
    • After that, a list of available email addresses will appear for you.
    • You can verify these email addresses to discard the invalid ones.
    Find email addresses with hunter
    Find email addresses with hunter

    Top 7 SMS Marketing tools to Generate high-quality leads
    SMS marketing is one of the best digital marketing strategies a business can useto increase its sales and conversions. There are a lot of SMS marketingapplications available in the market. In this article, you can find some of thebest SMS marketing tools available in the market. FrontlineSMSTru…
    StartupTalkyAlan Joseph

    Features of Hunter.io

    Hunter.io has a very easy-to-use interface that is quite appealing to the eyes. In this way, you can swiftly navigate through the email management tool. Other than that, some features make the app more comprehensive. More than features, these are essential tricks that will help you expand your business.

    1. Easy searching

    Hunter domain search
    Hunter domain search

    With Hunter’s domain search, you can search for any business and export the results to your spreadsheet. For instance, you want to find the VP of any company. In that case, just typing the domain name, you will get the person’s details like name, position, contact number, social media links, etc.

    2. Find every email

    Hunter email finder
    Hunter email finder 

    Similar to searching, this option of finding emails allows you to look up the email addresses of businesses and also of individuals. All you need to do is enter the website addresses with which they are associated.

    3. Accurate email verification

    Hunter email verifier
    Hunter email verifier

    Hunter.io is also an email verifier tool that allows you to verify a particular email address to avoid email bouncing. It helps you to make sure that the email address is a real one. All you need to do is enter the email and let the tool do its magic.

    4. Wide outreach

    Hunter email campaign
    Hunter email campaign

    To gather more leads for your business outreach, Hunter.io lets you connect your Gmail account with it. Further, you can enhance your campaigns by creating email templates. Importantly, you can deal with large amounts of data and verify lists of domains or addresses easily and in no time.

    Hunter.io Pros

    Positive Reviews for Hunter
    Positive Reviews for Hunter
    • Easy to use because it comes with a Chrome extension.
    • Seamless searching of email addresses using a domain name and contact information.
    • Has its own versatile CRM which is quite versatile.
    • Gives 50 free searches before finalizing a paid package.
    • Provides extremely reliable results.

    Hunter.io Cons

    Negative Reviews for Hunter
    Negative Reviews for Hunter
    • The prices of different packages could be expensive if you are looking for a cheap tool.
    • Does not allow personal email searching.
    • It is not a social media research tool. As a result, it no longer permits LinkedIn integration.

    Best Tools for Sending Bulk Messages on WhatsApp Business 2020
    WhatsApp has been one of the leading chat and messaging applicationsirrespective of region, language, or any other geographic factor out there.Lately, WhatsApp has rolled out many new features and updates regarding itsprivacy policy and also received a lot of backlash owing to it. However, there…
    StartupTalkyAnsh Mehrey

    Hunter.io Pricing

    Monthly Plan Pricing Searches Verifications
    Starter $49 500 1,000
    Growth $99 2,500 5,000
    Pro $199 10,000 20,000
    Business $399 30,000 60,000

    Hunter.io Pricing
    Hunter.io Pricing

    Hunter.io is not a completely free app. Yes, you get a maximum of 25 free searches. However, to go further, you will need a paid plan.

    Conclusion

    If you are still thinking about whether to choose Hunter.io or not, then stop. Just take the free trial and decide for yourself. Hunter.io has been a suitable tool for many sales teams, companies, and freelancers. The bottom line is that this tool makes your searches simpler and quicker. Consequently, you are bound to trust Hunter.io.

    FAQs

    1. Who can use Hunter.io?

    Hunter.io is highly beneficial for businesses and individuals to improve their outreach. The tool is also helpful for sales and marketing teams to hunt down emails.

    Yes, absolutely. Hunter.io is a perfectly legal tool that scrapes the internet to find your target emails. However, you are responsible for how you use the search results.

    3. What can I search using Hunter.io?

    Using Hunter, you can search for individual and business email addresses by only providing the domain name.

    4. Which is the best email finder app?

    There are plenty of email finder apps. If you are looking for the best, then go for Hunter.io. With more than unique features and an easy-to-use interface, this tool will surely bring business growth.

  • Swaarm – Performance-Based Tracking Platform to Optimize Marketing Campaigns

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Swaarm.

    Accelerating the business growth to reach a new height is the consistent goal of every business. As the most popular business slogan says “Customer is the King”, every business desperately targets their customers to grow. Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all geographies to manage, track, analyze, automate and optimize their marketing campaigns at scale.

    Read the startup story of Swaarm, its founders, Services, marketing, and growth.

    Swaarm – Company Highlights

    Startup Name Swaarm
    Headquarters Berlin
    Industry Performance Marketing Management
    Founder Yogeeta Chainani and Alexandru Dumitru
    Founded 2020
    Website swaarm.com

    Swaarm – About
    Swaarm – Founders and Team
    Swaarm – The Idea and Startup Story
    Swaarm – Mission & Vision
    Swaarm – Services and USP
    Swaarm – Growth
    Swaarm – Recognitions and Achievements

    Swaarm – About

    Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all GEOs to manage, track, analyze, automate and optimize their marketing campaigns at scale. Its intuitive platform helps partner affiliate networks and agencies of all sizes benefit from the power of automation to grow their business at scale.

    Today’s business landscape is dynamic in nature, amidst which the performance marketing ecosystem has been constantly evolving. Against this backdrop, Swaarm continue to work towards building tools that simplify marketers’ day-to-day tasks. One such product is Explorer, which allows marketers to study data in real-time as they need and gain access to critical insights for daily advertising campaign operations faster than any other platform.

    To help Swaarm’s clients navigate the changes within the industry and its growing complexity with ease, it offers Privacy Enabled Attribution (PEA Chain)- a powerful tool that empowers marketers to continue capturing campaign and traffic sources throughout the whole advertising network chain in-line with Apple’s privacy regulations. Focusing on product innovations in line with important industry developments, especially those which involve regulatory changes, is its strong point. For example, Swaarm developed the PEA Chain soon after Apple revealed it would be restricting access to the IDFA on iOS 14.

    Swaarm – Founders and Team

    Alexandru Dumitru and Yogeeta Chainani are the co-founders of Swaarm. They have been working together for over six years.

    Yogeeta Chainani - Co-founder of Swaarm
    Yogeeta Chainani – Co-founder of Swaarm

    Yogeeta Chainani, Co-Founder and Chief Executive Officer in her current role drives product innovation, operations and Human Resources. Prior to establishing Swaarm, from 2019 onwards, Yogeeta held the position of the Chief Product Officer at WeQ Global, a leading mobile advertising company. Her other corporate roles include several product leadership roles, at both Ocono and Crobo GmbH (a mobile marketing and user acquisition company). In 2013, she worked as a Quality Assurance Engineer at HERE, a Nokia company. She started her career as an Assistant System Engineer at TCS in Mumbai. Yogeeta holds a Dual Masters in Business Administration and Engineering, Hochschule für Technik und Wirtschaft Berlin.

    Mircea Alexandru Dumitru - Co-founder of Swaarm
    Mircea Alexandru Dumitru – Co-founder of Swaarm

    As the Co-Founder & CTO at Swaarm, Mircea Alexandru Dumitru, focuses on distributed systems that handle billions of events per day and process tens of Terabytes of data. Previously, he was a Data & Delivery Leader Engineer at WeQ Global and a Senior Software Engineer at rasdaman GmbH. Until 2016, he was also a Managing Partner at Flanche Creative Labs. Additionally, Mircea is an open-source contributor and works with the European Space Agency and ECMWF. He holds Bachelors and Integrated PhD degree in Computer Science, Jacobs University Bremen, Germany.

    Yogeeta and Alexandru had a very clear idea about what kind of a company they wanted to build and what they wanted to achieve with their venture. They wanted their company to be an employer of choice, one which that empowers its people; the best performance marketing and tracking platform for their clients and wanted to build a sustainable business that will lead innovation within the marketing tech space from day one.

    Ultimately, Swaarm aims to provide an empowering and challenging environment where people who are driven to ask the hard questions, solve the toughest challenges, and be a part of a close-knit team can thrive.

    Swaarm – The Idea and Startup Story

    The biggest challenge for any marketer or a business often revolves around the complexity of advertising management especially when marketers are managing multiple channels and campaigns than ever before. For instance, managing 10,000 campaigns across 10 publishers and 10 sub-publishers would require analysis of million data points which are often spread across various spreadsheets/pivot tables.

    To offer clients a truly customer-centric approach, it is important to understand the intricate hurdles marketers face during their daily operations. The co-founders built Swaarm because they had to work with multiple tools, including tracking products, for years – and those tools were all tricky to use. They were never provided the full picture, it was never a simple process, and platforms didn’t innovate to solve specific issues and adapt to a rapidly changing ecosystem. To make matters worse, these tools that failed to provide for their needs were still extremely expensive. This inspired the co-founders of Swaarm to develop the most customer-centric platform that offers solutions to these industry-wide problems.

    From day one, Swaarm was created by listening to its client’s needs. They shadowed their clients to identify the pain points of day-to-day operations. This allowed the team to perfect the platform over time with an innovative approach to all features. This has helped Swaarm achieve a critical goal: to provide a solution that enables customers of sizes to automate repetitive tasks and make better decisions in a faster way based on the data insights.

    Swaarm’s co-founders understand that growth is critical and that the business can be scaled with the right tools. No two businesses are the same, so a one-size-fits-all approach won’t give you everything you need. The platform’s adaptability is its greatest strength, making Swaarm a more powerful solution for all clients.

    The founding team observed that many marketers were spending the majority of their time cleaning and analyzing data instead of focusing on important aspects of strategy, planning and creativity. This realization inspired them to build Swaarm – and by helping clients offload the routine, manual chores, they have managed to give them back the time and resources to focus on more business-critical work.

    Swaarm – Mission & Vision

    Its mission is to provide a technology, which will genuinely help its clients grow their business at scale by making each action faster, simpler and better. The company believes in co-creation and open innovative thinking to achieve customer value.

    Since entering the market, Swaarm has earned the trust of clients and their businesses around the world in a very short time. It achieved this by staying true to four core values:

    • Offering a premium solution at an affordable price thanks to its unique and hyper-efficient infrastructure
    • Ensuring data reliability with its comprehensive data display
    • Offering flexibility by constantly developing its products in line with client’s needs
    • Providing a solution that is easy to use, making actions faster and more efficient

    Swaarm – Services and USP

    Swaarm Platform
    Swaarm Platform

    Since inception, it has earned the trust of its clients such as Clearpier, Spyke Media and Apptrust amongst others, and their businesses around the world. Its strength and key differentiations lies in staying true to its four key values-

    • Ease of use – Swaarm’s extensive reporting features makes them a single source of performance marketing truth. With all the data in one place, they empower marketers to measure, optimize and automate the marketing efforts – all from one dashboard. Its intuitive, easy-to-use platform appeals to developers and marketers alike, and its automation rules makes campaign optimization accessible to everyone.
    • Affordability – It helps businesses ranging from leading global partners to boutique agencies optimize their campaigns- save time and money. Swaarm’s unique and hyper-efficient tech infrastructure allows them to offer clients a premium platform at a fraction of the cost, unlike other tracking platforms.
    • Data reliability – The platform empowers businesses to get ahead of the curve with its comprehensive data display, helping them discover patterns, trends, and business opportunities. It also offers the highest level of platform stability in the industry – all while upholding strict global data privacy protection laws to help businesses continuity. Swaarm caters to the needs of both individual marketers who can navigate through tons of data with a few clicks and data savvy enterprises that can use the integrated data science tools to deep dive into the granularities.
      Swaarm is also the only platform in the market that offers the capability for its clients to adapt its technology to the clients needs. Its customers can modify, filter, and enhance events in real-time using code-snippets in a Turing-complete language.
    Swaarm Product
    Swaarm Product

    Another powerful feature is the set up of automation rules which automates processes which otherwise would need manual intervention by account managers. By applying such automation rules, customers can free up to 40% of their working time and in return allow their account managers to focus on actual value creating tasks such as business development and relationship management.

    Right from onboarding to daily operations, Swaarm offers unparalleled customer support services at the highest standard that compliments the innovative tools and technology to help its clients scale up their business. All of Swaarm’s onboarding sessions are personalized to each of its client’s needs to ensure a smooth set up process.

    Best PR Agencies in India 2021 | List of 45 Top PR Agencies
    We have a wide range of PR Agencies that offer their services to businesses. Here’s the List of 45 Best PR Agencies in India 2021. Have a look!
    StartupTalkyManav Makhija

    Swaarm – Growth

    While headquartered out of Berlin (Germany), Swaarm has teams working out from India, Germany, Denmark and Lithuania. In fact, it caters globally in all time zones since its team is spread in such a manner.

    Businesses of all sizes from leading brands to boutique agencies in India including Vytomy, Aragma and ZinkAds as well as international players like Clearpier (Canada), Apptrust (Poland), Spyke Media (Germany), Luns.io (Israel) use Swaarm to simplify & optimize their campaigns and accelerate business growth.

    Its co-founders believe that Swaarm is steadily walking on a path to become the default platform of choice for performance marketers. Their aim is to run an open platform that offers superior support to their customers. They plan to do so by consistently channelising their energies towards developing and innovating ways to empower their customers.

    Swaarm will gradually expand its footprints in newer regions and keep educating the marketers on how a tracking platform should fuel their business by taking away complex data heavy tasks to make room for more strategic topics.

    Swaarm – Recognitions and Achievements

    • Swaarm was awarded “Best Ease of Use” and “Best Value” by Capterra (2021)– the world’s leading software discovery and review platform
    • Honored with a 4.9 Star Review Rating on Capterra
    • App Growth Awards 2021 – Finalist in the category App Analytics Platform

    FAQs

    When was Swaarm founded?

    Swaarm was founded in 2020.

    Who is the founder of Swaarm?

    Yogeeta Chainani and Alexandru Dumitru are the co-founders of Swaarm.

    What are the services offered by Swaarm?

    Swaarm offers Performance-based marketing solutions that include tracking, automating, and optimizing marketing decisions to help businesses grow and scale.

  • Top 9 Basic Inbound Marketing Strategies to Learn in 2022

    In this present world, there had been an evolution of various marketing types over the past few years but nothing can beat the rise of B2B marketing. This article is going to guide you with the best tips on how to boost your B2B inbound marketing, therefore keep reading.

    The type of marketing where you provide a helping hand to the customers with the use of informative content to find out about your company and productions is known as inbound marketing. You might have a question how is this possible?

    Well, attractive and realistic content can win anyone’s attention in the modern era, this is exactly what you need to showcase as an advertisement for your company. The main objective of B2B marketing is to build brand alertness so that you stay alarmed about your interests and needs.

    And here “You” is referred to as the customers who are eagerly waiting to buy upgraded stuff. Why not reach their expectations, that is what this article is all about. It will introduce you to the best tips that are paramount to building a stable B2B inbound marketing base.

    Basic Strategies to Kick Start B2B Inbound Marketing

    1. Make an Attractive Profile
    2. Design Buyer’s Persona
    3. Keep Things Well Aligned
    4. Use Email Marketing
    5. Search Engine Marketing ans Search Engine Optimization
    6. Content Promotion
    7. Advanced Content Creation
    8. Using VOC Program

    Basic Strategies to Kick Start B2B Inbound Marketing

    The hardest part of a business is the starting session. If you have successfully reached your goals at the beginning session of your B2B inbound marketing, no one can stop you any more to reach a new height.

    Inbound marketing has only one key and that is relevant and high-quality content. So let’s get started by building a strong base for your inbound marketing and that is possible by doing the following things:

    1. Make an Attractive Profile

    Things to include while making a profile
    Things to include while making a profile

    Increase the target audience by understanding their preferences. Also, stay updated with the latest trends across the world. But before stealing the public attention, create an attractive profile to give them the surety that your company does exist.  Include all those features in your client profile, that you think will win their attention and also bring you more customers.

    2. Design Buyer’s Persona

    Spend some time designing a buyer’s persona, as it can be very much helpful in increasing your customer traffic. Craft both the important categories, a person thinks of while purchasing a product and they are- doers and decision-makers.

    Decision-makers are those who are worried about the all-together strategies. Whereas Doers are more responsible for using the same product for days. So highlight this personal choice to your viewers.

    3. Keep Things Well Aligned

    Create short but interesting blogs. Moreover, your profile must be well-written, well-structured, and regular. Post some trendy blogs at least once or twice a week and keep a hold on that chain. At first, it will be hard but soon it will bear fruits. Fingers crossed!

    4. Use Email Marketing

    The Email marketing is paramount to a strong inbound marketing strategy. Moreover, daily email updates can help your customers to keep up with the trend easily. Also, they can stay updated with your daily content. Furthermore, if you have individual contact details, then you can send content with particular niches following your customer’s preference.

    The above graph shows the different things customers expect from an email marketing as per the report published by financeonline.com
    The above graph shows the different things customers expect from an email marketing as per the report published by financeonline.com

    5. Including Video Contents

    The last few years had proven how much of an impact video content has on its viewers. And, also it is a very important factor in B2B inbound marketing. Moreover, video content can be used for different purposes like providing a testimonial guide, video blogs, product demos, and likewise.

    But all you must focus on is the presentation, as there is no surety that all of your customers are forgiving. Also, provide a professional touch to your video content. Make it catchy, and it’s good to go!

    As per the report published on financeonline.com, 87% of business have started using video as a tool for their marketing
    As per the report published on financeonline.com, 87% of business have started using video as a tool for their marketing

    6. Search Engine Marketing ans Search Engine Optimization

    Search Engine Marketing and SEO stand as the central pillar of inbound marketing. Moreover, keyword research is the only brick you need to find out what your customers are looking for. Once you get to know about their expectations, try to hit the target by creating exclusive content. Also, without SEO, it would be impossible for you to stay updated with the latest preferences or trends. So, good luck with that!

    7. Content Promotion

    Some of the best platforms to promote the content
    Some of the best platforms to promote the content

    Creating catchy content is not the only thing you have to do for promoting your brand. Try to create awareness about your productions in your content. Also, you must choose a specific type of content promotion only after knowing your audience’s intimacy.

    Look into what kinds of content they prefer the most then it’s our final game of the show. Content Promotion includes an advertisement or creating various content on social media. So keep on uploading some on Twitter, Facebook, and likewise.

    8. Advanced Content Creation

    There is a thing called advanced content creation, it deals with a particular topic and digs deep into the matter just like a blog. Generally, advanced content creation comes in the form of eBooks, case studies, whitepapers, how-to guides, and a lot more. This is very important to highlight your brand’s expertise to the world. Just a piece of fair advice, try to publish at least one advanced content creation every month.

    As per WAMenterprisesllc.com, 67% increment is noted in the leads of the companies having the blogs when compared with the ones that do not have the blog
    As per WAMenterprisesllc.com, 67% increment is noted in the leads of the companies having the blogs when compared with the ones that do not have the blog

    9. Using VOC Program

    The Voice of the Customer (VOC) program is the best way you can choose to attract a new audience. Through a VOC program, you get to ask your customers which mode they prefer. Some will ask you to contact them personally and some with ask you to keep a boundary. And according to research customer testimonials are always going to shine the most in this case.

    A Complete B2B Marketing Strategy – B2B Lead Generation
    Are you struggling with B2B marketing? checkout this post to know complete B2B marketing strategies and Unknown ways of generating B2B leads,
    StartupTalkyParnas Ghosh

    Conclusion

    Inbound marketing is something that works out after deciding on a lot of strategies together and then applying them in real life. The above-given strategies are very much organic and a must in boosting your B2B inbound marketing. These are the most basic as well as most needed planning you need to do before going for a kick start!

    Whatever time you might need, always try to create a healthy brand reputation among the mass. Besides exclusive content, you have earned the trust of your audience and made them a reason to choose you and your brand for their requirements. I hope your business will flourish in no time. All the best for a bright future!

    FAQs

    What is inbound marketing in B2B?

    Inbound marketing in B2B stands for the process of attracting potential customers to the business way before they are in the purchasing phase of a buyer’s journey.

    Why is inbound marketing important for B2B?

    There are many big advantages of using inbound marketing for B2B. Some of them include points like inbound marketing enables rapid 24/7 responsiveness, filters and nurtures leads, aligns sales and marketing teams, etc.

    How do you increase inbound marketing?

    Inbound marketing can be increased in many ways. Some of the most potent ways are to deploy off-site SEO techniques, optimize high-traffic landing pages, use social media to its best advantage, etc.

    What are inbound marketing techniques?

    Inbound marketing techniques are the one that uses informative content in order to increase or attract the potential customers of a brand.

  • How to Create the Best Order Confirmation Email (2022)

    Order confirmation emails have better engagement rates than other sorts of emails. Their open rates are as high as 70%, the average click rate is 17%, and the average order rate is 3.77%. That makes confirmation emails pivotal for your business. And you can use this opportunity to achieve your branding and marketing goals.

    Customers are more likely to respond to order confirmation emails than to full-fledged advertising communications, and these numbers are a huge testimony of the potential of order confirmations.

    To capitalize on these opportunities, you should employ well-thought-out techniques. And to help you out with that today we are going to give you all the necessary information on how to create the best order confirmation email.

    WooCommerce Order Confirmation Email Customization

    What Is an Order Confirmation Email?

    An email confirmation is an automated email sent to the client after they place an order. Unlike a promotional email that is sent to a group, this transactional email is sent to a single user in response to the action they have performed, like in this case making a purchase.

    While you already get an indication that your purchase was placed successfully on the website or app, an email confirmation is a great follow-up that most customers anticipate.

    The email confirmation includes information such as your transaction, purchase, delivery address, payment method, list of ordered products, tracking data of the package, and delivery date. These emails can be used for confirming your appointment, reservations, subscription, or any other form of service.

    An order confirmation email is an excellent way of keeping the customer’s trust especially if they are a first-time buyer, as it fulfills the psychological requirement of keeping things in good faith. It can also be used for marketing purposes and as a tool to improve customer satisfaction. You can also add similar products as the ones brought by the customer or attach a discount offer to make them your recurring customer.

    What Purpose Should Your Confirmation Emails Fulfil?

    Order Confirmation Email
    Confirmation Order Email

    An order confirmation email is a significant element of upscaling your company. You may not be able to see its direct impact on your business, but in a long run, this works as the catalyst for increasing brand loyalty.

    Consider the following subpoints when you craft the template of the order confirmation email.

    It should Aid in Maintaining Long-Term Relations With the Client

    Your order confirmation email should speak the language that makes your customers want to purchase from you again. This is possible when your email is successful in providing an amazing customer experience. You can attach an invitation for your customers to join you on social media or a loyalty program to maintain long-term relations with them.

    It Should Pique the Interest of Customers in Your Products

    Whenever a customer sees the confirmation email of their product or service it helps to subside their worries. Now they have the assurance, they start looking at the finer positive points of the services that you provide. This email alone promotes favorable thoughts and creates a base for future interactions of customers with your brand.

    It Should Build Trust

    When a customer makes a purchase from your online store for the first time they want to know whether your firm is legitimate or not. A confirmation email works as a trust-building factor that their payment information is safe and their order will be delivered to them successfully.

    It Should Include All the Important Details

    A confirmation email includes all the important information like mode of payment, list of products, expected delivery date, tracking details, and all the valuable information that a consumer expects from the seller. More about it in the upcoming section.

    Your Email Should Give Customers Peace of Mind

    When your customer sees a confirmation email in your inbox, it automatically gives you peace of mind that you haven’t been duped and the amount you have paid on that item is in safe hands.

    Things to Include in an Order Confirmation Email

    A customer seeks several important components in an order confirmation to ensure the proper delivery of their product. These details can differ depending on your email marketing strategy. However, there are a few aspects that you must include in your emails. Here’s a list of all those components:

    Your Brand Name

    Adding your brand name to the email will communicate to the customer that the communication has come through your company and it will also help to create awareness among the clients about your brand name.

    Order Number

    An order number streamlines the whole process of resolving customer queries. It helps the customer care executive in locating all the specifications of the purchase and provide instant solution to the customer.

    Summary of Order and Contact Details

    Including details regarding customer billing address, method of payment, product name, quantity, size and color of product, weight, and stock-keeping units along with a photograph of the items will provide the buyer with visual confirmation of their purchase in a proper way.

    A Proper Breakdown of the Costs

    Sometimes a customer may get confused about the price of a product, hence a proper breakdown of the cost will help them to comprehend the cost easily. Including details like the cost of the product, taxes, shipping cost, and any discount or promotional codes that are used by the customer or included by the platform itself.

    Confirmation of Order Amount and Mode of Payment

    This one’s quite easy to understand, a display of the payment method and overall amount of the order gives the customer assurance and an idea of the charges they have paid.

    Order Confirmation and Payment Mode
    Confirmation of Order and Payment Mode

    Tracking Details and Estimated Date of Delivery

    Tracking details make your brand appear trustworthy and genuine. It also assists the customer in monitoring their package. The estimated delivery date will help the customer know when your item is scheduled to be delivered and if the payment mode is cash on delivery then the customer will be ready with the amount on the specified date.

    Thank you Message and Customer Service Details

    A thank you message will make a customer happy. It will also show them that you can go the extra mile to give maximum customer satisfaction. Providing customer service details gives the customers an accessible way of reaching out to you in case of any issue with the product or cancellation.

    Some Fantastic Examples of the Order Confirmation Email

    After gaining so much information on a confirmation email, let’s have a look at some great order confirmation email samples so that you can create one of your own!

    1) Show Some Excitement!

    Since an order confirmation email is your first opportunity to communicate with your consumer, show them how grateful you are that they purchased your product. The degree of excitement you display in your email will make the consumer delighted and a returning customer.

    Shoes order confirmation email
    order confirmation email

    2) Use Some Catchy Lines and Follow-up Information

    Using some catchy phrases that fit with your product will create an impression on your customer’s mind. It also demonstrates your level of inventiveness and the work you put into providing a positive user experience for them. Customers may be certain that their product is in good hands and will be delivered to them shortly if they receive follow-up information such as “we will send you another email after delivery.”

    3) Send a Personalized Thank You Message

    A personalized thank you email will show your consumer that they are valued and will remind them that they made the correct decision. This will help to establish an instant connection between the consumer and the business.

    Personalised Order Confirmation Email
    Personalised order confirmation email

    Conclusion

    We hope you can see how crucial a flawless order confirmation email is for a business by now. An email confirmation creates positive ideas in the head of the consumer and aids in growing potential earnings.

    Not only that, but it also demonstrates your genuineness and builds customer confidence in future transactions. Online business is all about risk and certainty, but with a purchase confirmation email, you can make it a little less perilous for your consumers.

    FAQs

    How do you respond to a customer order?

    Show your gratitude towards them for buying your product and craft a personalized message   to build trust and offer them a discount and then close your message with another thank you note with your email signature.

    Why are order confirmation emails important?

    Order confirmation email verifies that order has been successfully placed. It provide an opportunity for relationship building and create potential cross-and up-selling.

    How long do order email confirmation take?

    Ideally order confirmation email takes around 5 mins to 60 minutes. Sending an order confirmation email early at helps in making good customer relationship and building brand image.

    What should be the length of the order email confirmation?

    There is no defined length for it. But it must have all the details like- Order number, cost breakdown, purchased items, delivery timeline.

  • Top 10 Metrics That Matter in Email Marketing

    Email marketing is one of the best marketing techniques in today’s time. However, it needs the best practices in mind to ace the final field of success. If you are willing to donate your time to practice for good, then it is better to use it in creating campaigns, getting control of the small rookie mistakes you make, and optimizing emails to expand working engagement. These are of course the basic steps but also paramount. However, these are not the only strategies that will lead you to success. In this article, we will go through some of the most important metrics that matter in measuring the success of your email marketing strategy.

    However, before you dig too deep into learning the metrics for successful email marketing, you must pen down your goals in this field. Also the first step toward having an idea about your goals and dreams is to know what exactly ‘Email marketing’ is.

    What is Email Marketing?
    Most Important Email Marketing Metrics

    Email Marketing for Beginners 

    What is Email Marketing?

    Number of Email Users Worldwide from 2017 to 2022
    Number of Email Users Worldwide from 2017 to 2022

    Technically, it is an act of sending official information or messages to a concerned team of workers or an individual via email. However, most of the messages are commercial and in this context, for every email you sent to a customer, the whole act becomes a part of email marketing. In simple terms, emails sent for a commercial purpose are considered the act of email marketing.

    Furthermore, email marketing involves sending requests for business, advertisements, soliciting donations, sales divisions, and more. However, the regular change of metrics has no impact on the basic three strategies you need to know before stepping into the world of email marketing that are- trust, loyalty, and brand awareness. These three are probably the most basic foundation to enhance the relationship between a merchant and its customers.

    Most Important Email Marketing Metrics

    The metrics used in email marketing keep on changing from time to time. So it is always better to stay up-to-date with the marketing policies, and trends, and then pen down the strategies for one’s business. The following are some of the most important metrics of email marketing:

    Conversion Rate

    The first metric on the list is conversion rate. This rate refers to the percentage of people who not only opened your email but also performed the desired action. This is considered as the most important amongst all as this metric is what really defines the ultimate goal of any email marketing campaign. It is usually suggested that a conversion rate should stay above 2% in order to ensure the effectiveness of a campaign.

    Click-Through Rate (CTR)

    Email Click-Through Rate as per Days of the Week
    Email Click-Through Rate as per Days of the Week

    Every time you are sending an email to your subscribed customers, try to insert CTR to link them with the concerned website with just a touch. The easier you make it for the customers to visit your main page, the higher traffic you will receive within a few days. Moreover, CTR is a very common type of metric that measures customer traffic to your site or the number of people who clicked on the links that are present in your email list. Therefore, if your goal is to expand the effects of your email marketing across the world, it’s time to boost your CTR. Moreover, it is always better to add attractive one-liners under or above the links to convince the customers to visit the link.

    Bounce Rate

    Do you know what is the most common nightmare in the case of email marketing? When you send an email to your customers and it doesn’t get delivered. Well, this might be due to casualties from your side or a technical glitch. But this is something you should keep a check on whenever you send a business email. You must be wondering how is this possible, well that is what bounce rates are for! Generally, it keeps a count of how many applied email addresses did not receive your email.

    If your email contains hard bounces then it may imply that your email is full of spam stuff. So, when the bounce rate is low, it means that your emails are of good quality and when the bounce rate is high, that indicates poor quality emails. Therefore, bounce rate is one of the most important email marketing metric.

    11 Best Email Marketing Tools you can use in 2022
    The Top 11 Email Marketing Tools to help you grow your customers and businesses.
    StartupTalkyMuskaan Kapoor

    The Return on Investment (ROI)

    Spending efforts on those subscribed customers who are of no benefit to your finance must be eliminated. Stop wasting your money on ineffective campaigns that bring no good to your business. So here comes another important metric for email marketing. This metric is extremely important as it helps you to know the returns you are getting on your campaign investment. Also focus on other metrics like web traffic, clicks, and conversions as it plays a very important role in tracking the ROI of a concerned email.

    Open Rate

    Email Open Rate as per Dyas of the Week
    Email Open Rate as per Dyas of the Week

    Whenever you are searching for the best metrics to make your email marketing reach to the best heights, your open rate is what you must focus on. The email open rate is widely influenced by subject line performance. Just remember that if your email campaigns have high open rates then it implies spam-proof content. Make your products and advertisements more appealing so that it brings home benefits after the first launch. You must be thinking that how to calculate the email open rate. Well, you can do this with the help of the formula- Divide the number of emails read by the total number of emails sent. And then multiply the resultant by 100 and here you get the answer!

    Top 20 Catchy Email Subject Lines to Boost Email Open Rates
    Do you want your users to click on your email immediately after reading the title? Use this subject lines
    StartupTalkyDiksha Sinha

    Spam Complaint

    Replay your mind through the spam folder while you are calculating the email metrics. You must know that the customers have the authority to report your email as soon as they find something weird or suspicious. Spam attacks are quite common in emails. Therefore, you must keep a note of spam complaints. Also, keep in mind that if you get a spam-compliant rate of 0.01% then it is quite good whereas 0.05% is wrong for your business. To calculate this, you can use the formula- Divide the number of complaints you received by the total number of emails sent. The number you get, multiply it by 100 and you have got your answer.

    Unique Click Rate

    There are a lot of email metrics which include click rates from various sections and a unique click rate is one of them. the total number of unique recipient email clicks divided by the number of emails delivered in the campaign is what the unique click rate defines. For example, suppose you have sent three links in an email to someone. If the person clicks on all three then he scores you three clicks with one unique click. Moreover, a higher unique click rate implies to clear CTR which is good.

    Domain Open Rate

    This type of rate ensures the number of people who showed interest in your emails under a particular email provider. This metric is super useful as it will help you to any issues happening due to any domain’s spam filter. Therefore, all you have to do is to calculate the average click rate among the providers and then compare it with other individual providers and that is how this Domain Click Rate works.

    Engagement Rate

    Another important metric in email marketing is the engagement rate. This means tracking when and how much does your customers engage with your email marketing campaign. This enables you to know the time and days when your emails are receiving a maximum reaction from your customers. Therefore, it will help you to know the right time to send the right emails to the right people.

    Email Marketing Statistics For Ecommerce in 2022
    The number of email users worldwide in 2020 was recorded to be 4 billion. This number is expected to grow to 4.6 billion users by the year 2025.
    StartupTalkyDev Gupta

    Unsubscribe Rate

    When you are running a campaign, of course, you don’t want the people to unsubscribe from your marketing campaign in the middle. The number of unsubscribes is a huge element of weakness and also a motivation. Well, a higher rate of unsubscribes has always been a turn-off. On the positive side, this makes a good impression on customers about your brand as you are giving the customers the opportunity to subscribe to or unsubscribe to the emails of their own choice.

    This email marketing strategy convinces your customers to have faith in your marketing strategy and the way you treat them. It is an extremely important metric of email marketing that you can check easily on your metrics dashboard.

    Conclusion

    Therefore the above-mentioned are the top email marketing metrics every email marketer focus on to get success. All these can bring a huge positive change to your metrics dashboard. Email marketing does hold a lot of power in bringing change in the technical world. Therefore you need to memorize and work on the best metrics or strategies to manage your email marketing.

    FAQs

    What is email marketing?

    Email marketing is a marketing technique in which emails are sent for commercial purposes to target specific customers.

    What is the most important metrics in email marketing?

    The following are the most important metrics in email marketing:

    • Conversion Rate
    • Open Rate
    • Click-through Rate
    • Bounce Rate
    • Number of Unsubscribes
    • Domain Open Rate
    • ROI

    What is the most common marketing metric?

    The most common and important marketing metric is Return on Investment (ROI). This is the most common as it ultimately determines the success and failure of the efforts one is putting into their marketing strategies.

  • Planning Your Email Campaign to Generate Leads

    When it comes to lead generation, email marketing has always been very promising since its inception. Email campaigns may well become your perfect lead generation tool if you use the right framework and tactics. But any significant improvement in results does not occur overnight.

    To be successful, even email marketing requires the correct sources, strategy, and tools. The process of lead generation is continuous, and it reaps benefits over time.

    The days of purchasing a lead list for email marketing, importing it into your CRM, and sending unsolicited emails are long gone. These outmoded approaches will almost certainly have your ISP blacklisted and prevent you from sending an email at all, thanks to regulations like CAN-SPAM and developments in email filtering.

    However, before you begin sending out marketing emails, you must first get a grasp of how email marketing works. This guide will explain to you all you need to know about this essential form of marketing so that you can get started on planning your email campaigns accordingly.

    What are Email Leads?
    How to Generate Leads Through Email Marketing?
    Strategies to Collect Email Addresses the Right Way

    What are Email Leads?

    Email leads are those prospects who have taken an extra step and shown interest in your product or service and have signed up for your newsletter to receive emails from you. The email address of a lead is often obtained by an opt-in form, direct chat, or phone.

    Obtaining these email leads is crucial so that you can grow them into a loyal community of customers through permission marketing. Today’s leads are the ones who will become customers tomorrow.

    As a result, whenever a lead provides contact information, the company should launch an email campaign to convert them into customers. The conversion rate is calculated as a percentage of converted prospects divided by the total number of generated leads.

    Your email leads will serve as the cornerstone of your email marketing efforts and, with proper nurturing, will also serve as your primary source of income.

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    How to Generate Leads Through Email Marketing?

    Here are some of the tips to help you get started with effective email campaigns.

    Identifying the target audience

    Identifying your target customers is the first move in generating leads for your email marketing campaign. Simply said, your target market is made up of your ideal customers.

    Attracting highly targeted leads for your email campaigns involves knowing where they are and what they need the most. Therefore it’s important that you need to create a buyer persona to help you see and understand their problems so you can target them the right way.

    Creating an attractive offer

    After identifying your target audience, you can now research and collect more information on what their problems are. Knowing the pain points helps you to create a resource they will find valuable.

    The offer often referred to as a lead magnet, must be a remedy for a specific issue your prospect is facing. On the other hand, if your offer is pointless and of little value, your opt-in form will be ignored.

    Scoring your leads

    An important element of marketing is when you communicate with the relevant group of people at the correct time. Lead scoring is a useful tool to identify leads and can help you prioritize them. In order to provide scores, you can link lead scoring with email automation in your campaign.

    For instance, if a website visitor spends a significant amount of time on a specific product page, you can persuade them to buy it by sending them an email with a discount offer. By showing an exit-intent popup, you can take advantage of this chance to get the visitor to provide their email address.

    Writing engaging emails

    Audiences no longer have the time to read lengthy email content. You should avoid writing lengthy and valuable emails as subscribers like to read short, concise emails.

    As consumers are more drawn to pictures than simple text communications, you can even include photographs or other visuals.

    In order to capture readers’ interest and keep them reading, you must simultaneously make sure that your email content is appealing. Writing relevant and worthwhile content can make the leads interested in your offer.

    Leveraging social media

    Marketers can leverage social media platforms to expand their email database and plan daily updates that will bring in new customers. For increased traffic, you can update the content of blog articles. For people to join the email list, you can add an opt-in form and a sign-up option to the Facebook page.

    Adding persuasive CTA

    Every email should have a call-to-action button since it makes it simple for the recipient to perform the desired action. In order to draw the reader’s attention with a powerful CTA in your email newsletters, you must choose innovative words.

    Creative CTA Example
    Creative CTA Example

    Conversion rates can be increased by integrating powerful CTAs that create a sense of urgency and excitement. For taking decisive action, you can include language like “Get Free Trial or “Get 50% Off.” You can convey a sense of urgency with a brief CTA message in two to three sentences.

    Strategies to Collect Email Addresses the Right Way

    Here are a few techniques to improve lead generation by collecting email addresses for your email marketing.

    Offer valuable content

    One of the best strategies for email marketing lead generation is to provide content upgrades. It’s a straightforward method of giving your visitors more worthwhile information without any interference in return for signing up for your email list. There are several ways to provide content. Free guidebooks which are delivered to the subscriber’s email, are arguably the most popular kind of content upgrades.

    Get into partnerships

    Cross-collaboration is a crucial component of every partnership. Partnerships can mean appearing as a guest in podcasts and publishing guest posts on your partner’s website.

    Make sure you and your partner advertise the webinar, podcast, or article to their audiences on their most crucial platforms as soon as it is out. You may advertise your call to action there to attract new customers. Partnerships can pay off in the long run, so don’t give up if you don’t see immediate results.

    Design homepage to attract emails

    You can capture emails on your website by including email opt-ins on the homepage for your lead generation campaign. The most straightforward method of generating email leads is converting website traffic into email leads.

    Including a newsletter sign-up form in the website footer is one of the most common and easiest techniques to achieve this. The option to subscribe to your newsletter will then appear on each page of your website. Additionally, it can also serve as a call to action at the end of every blog post on your website.

    Conclusion

    When creating an email lead generation campaign, several things must be taken into account. What works for one business might not apply to others. Testing is crucial to every email marketing because of this. You can acquire some quality leads by adhering to the points explained above, but you should also test your own original ideas. The aforementioned ideas will provide you with a solid foundation upon which you can operate.

    FAQs

    How do you generate leads through email?

    Add a CTA, write engaging emails, leverage social media and provide exciting offers.

    How do you generate lead generation?

    You can generate leads through LinkedIn, retargeting customers, asking for referrals, writing guest blogs and ranking on search engines.

  • Sendfox: Affordable and Easy to Use Email Automation Tool

    Marketing has always been one of the prime factors of any business.  If it is done properly, it can take your business and you to the top of the success pyramid. One of the popular ways of marketing in this world is through Email marketing. Email marketing is creating a strategy to connect with your audience in a more personal way. To be specific, it is all about going to your potential customer’s inboxes and urge them to check out your products and services and turn into your actual customers.

    There’s a new player that has entered the email-marketing game: SendFox. SendFox belongs to the Sumo family of tools, an inexpensive and simple email marketing platform tailored for content creators. Email marketing can prove to be a costly aspect of your business. There are so many different email marketing options out there. In this article, we will talk about SendFox, its features and pricing and if it is worth your money or not. So let’s get started.

    What is SendFox?
    SendFox – Features
    SendFox – Pricing
    SendFox – Pros and Cons

    What is SendFox?

    SendFox
    SendFox 

    Simply put, SendFox is an email marketing solution that allows you to send mass emails to your subscribers. You can create lists of your contacts and send out emails tailored to their interests. It allows you to build, schedule, and automate your email marketing process with unlimited personalized templates that will engage users. More than 20,000 customers use SendFox as their go-to, to send millions of emails and measure their results every month. The emails that you send are customised and their main aim is to turn your potential customer into your actual loyal customers.

    SendFox – Features

    SendFox - Login
    SendFox – Login

    SendFox has already revealed that it is not trying to compete with different email-marketing platforms like MailChimp, ConvertKit, Aweber and others. when it comes to its features. Instead, SendFox focuses on what truly matters most: content and growing your list. Some of its features make it stand out in the crowd of email marketing tools.

    Interface

    SendFox’s interface is clean and easy to navigate. Unlike MailChimp and ConvertKit, whose interfaces might be overwhelming to someone who is new to email marketing, SendFox only has 5 links that you can use to do a variety of actions. You need not waste time with a multitude of options and be distracted. Its seamless interface makes for a pleasant experience.

    Automation

    SendFox allows you to automate your email marketing process
    SendFox allows you to automate your email marketing process

    Though simple in design, you can get everything you want from an email service provider with SendFox. SendFox can help you automate your email process. When someone joins a specific list, you can send them a customized email. If they interact with your email, you can easily add them to another list and continue to send automated emails. You can also create a series of emails to send at frequent intervals. For instance, if someone signs up on your website, you can begin sending that user a series of onboarding emails over the span of a few weeks.

    Multiple Domains In One Account

    One of SendFox’s stand-out features is its ability to send emails from any number of domains. You can use lists from a different domain as well as your own. Each of the email and automated campaigns can be sent from whichever email you specify as well as validated those domains. This can be a lot cheaper than having multiple email marketing accounts with drip marketing and automation.

    Landing pages

    The other feature of SendFox worth mentioning is its ability to create landing forms and pages. For instance, if you are a content creator exclusively on YouTube or Instagram, you may not have a website. This might be an issue if you want to grow your email list. However, with SendFox you can simply create a landing page that is branded entirely for you. You can gather leads by using embeddable forms from SendFox which are completely customized with CSS.

    SendFox – Pricing

    Given below is the list of features that are available for all the tiers.

    • Unlimited email can be sent.
    • Unlimited triggered automation.
    • Custom landing pages.
    • Schedule email campaigns at any time of the day.
    • Custom forms (including GDPR).
    • Lists and tagging to keep your contacts separate.
    • Email editor to make writing emails easy.
    • Advanced analytics to track open rates, clicks, and more.
    • CRM functionality to write notes on each subscriber.

    License Tier 1 License Tier 2 License Tier 3 License Tier 4
    Costs $49 for lifetime Costs $98 for lifetime Costs $147 for lifetime Costs $196 for lifetime
    5000 Subscribers 10000 Subscribers 15000 Subscribers 20000 Subscribers
    SendFox Branding SendFox Branding Light text SendFox branding Light text SendFox branding

    SendFox – Pros and Cons

    SendFox - Newsletter
    SendFox – Newsletter

    There are some advantages and disadvantages of Sendbox. Advantages that make it the perfect email marketing tool to use and disadvantages that coerce people to avoid its use for their marketing.

    Pros of SendFox

    • You get to have multiple domains in just a single account.
    • The emails are mobile responsive.
    • The analytics are quite powerful.
    • The domains are validated which makes it look like coming from the person directly.

    Cons of SendFox

    • You cannot add images to your emails.
    • Along with that, attachments cannot be added as well.

    Conclusion

    SendFox is said to be designed for new content creators, small businesses and e-commerce stores. The main aim of an email marketing tool is to turn people into their customers. SendFox is leaving no stone unturned and is creating opportunities for businesses to communicate with their customers with the help of Email Marketing.

    FAQs

    How many customers SendFox have?

    SendFox has over 20,000 customers who have sent millions of emails to more than 13,000,000+ subscribers.

    How much SendFox cost?

    SendFox starts at $49.

    Who uses SendFox?

    SendFox is mostly used by small businesses and the health and fitness industry.

  • How to Keep Your Existing VIP Customers Engaged with Email?

    When given a chance to interact with your customers, would you use the same messaging to communicate with people who’ve made their first purchase and repeat customers? Well, you wouldn’t. It is because they are entirely different audience segments. While the former has just been introduced to your brand, the latter knows your brand better.

    Businesses often refer to the latter category as VIP customers because they have made a significantly higher number of purchases or they have a high lifetime customer value attached to them. They have probably contributed more to your bottom line than any other customer. Hence, as a business, you naturally gravitate more towards them and make extra efforts to retain them.

    Crafting well-planned and personalized nurturing email sequences is one of the best ways to keep your VIPs engaged 365 days of the year. If you pull this off correctly, you can generate a whopping 4,200% ROI on your email marketing efforts. If you have an email list with a slow dying engagement rate from your VIP customers, try the following ways to gain it back.

    Ways to Engage and Retain VIP Customers

    1. Grant VIP Customers Early Access to Sales & New Product Launches
    2. Create Exclusive Survey Campaigns for VIP Customers
    3. Incentivize VIP Customers for Referring Your Products
    4. Send Occasional Thank You Emails to VIP Customers
    5. Use Advanced Analytics to Boost Personalization

    Customer Engagement Tips

    Grant VIP Customers Early Access to Sales & New Product Launches

    Making people feel special can go a long way in establishing long-term relationships. So if you’re planning to launch a new product or roll out a season-special sale, create an insider segment to inform your VIPs first of these events. Email them a day before or give them early access to sales.

    When you execute this step, ensure you make the VIPs know that they are the ones receiving this privilege. Just like Amazon Prime members get early access to certain sale events, you can make your VIP customers get something similar. The more special you make your VIPs feel, the better.

    Create Exclusive Survey Campaigns for VIP Customers

    Haven’t heard from your VIP customers lately? Fret not! You can reignite the lost engagement rate by sending them engaging emails containing survey forms. Since the VIPs are the ones who have made most purchases, they understand your products better. When you seek peoples’ suggestions, they feel valued.

    So planning survey campaigns can have two benefits. The first is making your loyal customers feel heard, and the second is fetching valuable reviews that can be used to better the product, service, and overall business operations. You can use tools like Survey Monkey to design visually appealing and interactive survey forms.

    Incentivize VIP Customers for Referring Your Products

    Importance of People Referring Your Products
    Importance of People Referring Your Products

    Everyone loves receiving discounts, gift vouchers, free delivery on their next order, or a free sample product from their favorite brands. What if you could use this to generate more sales and make more brand loyalists? Well, it is doable. All you need to do is strategically develop a lucrative referral offer that gives people a reason to share your favorite products in their network.

    The incentive can be anything that lures the reader to hit the share button. You can dig into the previous purchase patterns of your VIP customers and see what prompted them to make the previous purchases. Was it a special discount you were running, a BOGO deal, or something else? You can create multiple personalized referral email segments based on their purchase patterns and personal preferences to ensure the campaign has a high engagement and success rate.

    Top 7 Customer Retention Tools to Help You Retain Customers
    It is crucial for any business to retain its customers for long. Popular customer retention tools include Amplitude, Zendesk, Qualaroo, and more.
    StartupTalkyMarlene Ann Anthony

    Send Occasional Thank You Emails to VIP Customers

    If your past email marketing strategy included sending too many sales-oriented emails, you should stop now. People don’t like emails that constantly try to sell them something. Continuing with this method can result in people reporting your emails as spam or unsubscribing from your email list.

    To ensure you don’t make this mistake, try sending occasional emails thanking them for their patronage. You can either send them a well-crafted thank you email or choose to add a discount code or gift voucher as a way to amplify your message. If you have VIPs with high lifetime customer value, sending them a thank you note with a bit of surprise is best.

    They most probably weren’t expecting such emails, and this move can make them purchase more from your business.

    Use Advanced Analytics to Boost Personalization

    Email Marketing Effectiveness
    Email Marketing Effectiveness

    You can only generate a spark with your email communications if they are highly relevant to the recipient. Since VIPs belong to the repeat customers’ category, it is easy to predict what they like and expect. Besides checking their customer profile on your business software, you can also dig past emails sent to them on your email marketing tool to analyze which subject lines or email themes garnered maximum responses from them.

    Searching for an advanced analytics tool that gives you a better understanding of your VIPs past behaviors can also be done. Ultimately, you want to craft emails that look like they’re directly talking to the recipient and are of interest to them. If you can pull this successfully with the help of analytics, you’re sure to witness visible results.

    Conclusion

    You can generate more business with your email list.
    Your email list is your biggest asset that no one can snatch away from you. But it takes proper nurturing to maintain the list. If you have a segmented list of loyal customers, you cannot expect them to remain interested in your brand by sending them the same emails you’re sending to your one-time customers.

    Repeat customers expect more from your brand, so you must make extra efforts to keep them happy. While there are endless ways to keep an email list engaged in your brand, not every option might work for you. But to make things easier for you, this guide lists all the possible options to help you make the cut.

    All you have to do is try out each option listed above, and see what works best for your business. The more A/B test you conduct, the better.

    FAQs

    What is customer engagement?

    Customer engagement is the process of creating a good relationship between the brand and customers. Customer engagement’s main aim is to create brand awareness among targeted customers and make them loyal to your brand.

    How do you engage VIP customers?

    Different ways to keep your VIP customers engaged are:

    • By giving them early access to Sales & New Product Launches
    • Offer incentives to VIP Customers for Referring Your Products
    • Send occasional Thank You Emails
    • Use Personalized emails and offers

    What are the best ways for customer engagement?

    Some of the best ways for customer engagement are:

    • Surveys
    • Chatbots
    • Emails

    What are the types of referral programs?

    There are 4 types of Referral Programs for businesses to use:

    • Direct referrals
    • Implied referrals
    • Tangible referrals
    • Community referrals

  • How to Build an Email List that Converts Visitors into Loyal Users?

    Your business interacts with many people regularly- visitors, current users, clients, prospects, and leads. The best way to nurture these connections is via emails. Emails are by far the most effective way to communicate.

    Emails are crucial for any business because they are immune to social media bans, and algorithm changes and are 40 times more effective than social media.

    This creates the need to build an email list that converts and generates sales. An email list is a database with the email addresses of people interested in your business.

    An email list helps you:

    • Strengthen the connection by providing a personalized subscriber experience.
    • Multiply the business ROI
    • Ease at performance tracking

    Emails have limited and easy-to-track performance metrics with a lot of automation opportunities.

    So, here is your guide on building an email list that converts visitors into loyal users. It might take a few weeks or a few months to build a legitimate email list. But it gives tremendous ROI for a long period of time. After all, every $1 spent on email marketing brings in a return of $42 for the business.

    How to Build an Email List? (Step by Step Guide)
    Is It Worth Buying an Email List?
    Strategies to Grow an Email List
    How to Maintain an Email List?

    How to Build an Email List? (Step by Step Guide)

    Now, before you hop on to looking for strategies to grow that database, let us understand where it all starts. A simple pop-up on your website would not help in email list building. You need to create a system and an offer to capture people’s email addresses.

    When you go to a restaurant, they generally ask for your number. Now, you could get away with that because you know you will get a lot of promotional messages. Something similar happens when you ask for emails as a business. People avoid it as no one wants to join the list of spammy promotional message receivers.

    So, you need to provide some value in exchange for their emails. It could be a freebie, some coupon, or any other item with perceived value.

    Step 1: Create Lead Magnet

    To begin with, create a clear offering that adds or serves value for your audience. Start by creating a persona of your target audience to pick a lead magnet. It could be a free guide, a video course, a free sample/ product, or anything that they find worthy.

    Now, a major thing to prioritize is the target audience’s needs and motivation points. You can’t offer a YouTube guide to people interested in startups. Understand what excites your target audience and align your offering accordingly.

    Example of Lead Magnet
    Example of Lead Magnet

    For instance, you provide SEO services to B2B companies. You could offer:

    • Site audit
    • A pdf-format SEO guide for B2B companies,
    • SEO course, etc.

    The most common lead magnet is a content upgrade (ebook, guides, pdfs, etc.) and freebie. Nonetheless, there are many other options discussed further.

    Step 2: Pick Distribution Channel

    Now that you have decided on a lead magnet, pick a distribution channel to promote your offer. It could be a website, social media, YouTube channel, or any other platform where your audience is active.

    Again, relevance is crucial while choosing a distribution channel and promoting your offer.

    Suppose, you go to an electronics store and get a free health check-up. Not a bad deal, but surely not relevant. Now, imagine getting the same check-up during a visit to the hospital.

    So, if you choose to promote men’s t-shirts for your eCommerce store, you would show the offer to people browsing in the men’s clothing section. Or if you choose an email marketing guide as a lead magnet, you would flash the deal on blogs, and pages related to email marketing.

    Acing the relevance and cracking the intention of users is crucial when selecting a distribution channel.

    Step 3: Design a Landing Page

    You got the lead magnet ready and got in front of the people interested in it. Now? How will you collect email addresses?

    You need a landing page to collect the emails. This landing page needs to clearly communicate:

    • The value proposition of the lead magnet
    • What people can expect in the future
    • How it will benefit them

    Now, you can create a landing page using website builders like WordPress, Wix, or dedicated landing page builders like Unbounce, GetResponse, Kajabi, InstaPage, etc. Compare these options and pick the convenient one.

    Alternatively, a pop-up or squeeze page on website pages could help you collect the emails as well. Also, Twitter and LinkedIn provide dedicated newsletter tools that you could add to your social media.

    Newsletter Box on Twitter
    Newsletter Box on Twitter

    Step 4: Pick an Email Marketing Software

    Finally, pick an email marketing software to organize and send emails. Now, the main function might be to deliver emails, but you need a tool that allows segmenting and tagging. Why? Segmenting your audience based on their journey and tagging them appropriately helps you personalize the emails.

    In fact, SuperOffice conducted an email marketing campaign and experienced a 94% open rate for a segmented email campaign as compared to a 42% open rate for the unsegmented one.

    Tagging emails means adding more information and categorizing emails based on some information. For instance, you own a content marketing agency. You have an email list with people interested in YouTube, social media, blogs, podcasts, etc. Now, you would want to send an email related to YouTube marketing specifically to the person interested in YouTube only.

    Relevance is key in emails and finding the right email marketing tool is crucial to ease the process. Some of the tools are MailChimp, ConvertKit, Kajabi, Drip, Aweber, GetResponse, Active Campaign, Clickfunnels, etc.

    Step 5: Bringing it All Together

    Now, it is time to put all the elements into action. After deciding on the lead magnet, distribution channel, and email marketing channel, you need to merge these all to capture emails. It will take you about a day to bring it all together.

    Once you complete this, you need to focus on distributing your lead magnet and nurturing your email list. Nurturing an email list doesn’t mean increasing the number of subscribers solely. You need to ensure that there are active subscribers, no bots, and people engage with your emails. Hence, it is advisable to:

    • Send at least one email per week.
    • Refine your list every month (removing inactive subscribers).
    • Trying to sell once a month (cause after all the main goal is revenue generation).

    What Is Email Blast and How to Do It the Right Way?
    Email blast is an effective marketing technique to reach most customers with just one email. Let’s look at what an eblast is and how to make one.
    StartupTalkyRevathy Nair

    Is It Worth Buying an Email List?

    Many businesses end up buying an email list to get started. But is it the right approach?

    NO!

    Buying an email list will not only hamper the quality of your email list but can create technical issues.

    Firstly, buying an email list invites a lot of dead or bot emails that do not serve any purpose. Also, since you bought these, people have not willingly signed up for them. This might affect your business reputation negatively and increase the unsubscribe rate.

    Secondly, it increases the chances of landing your email in spam. Also, buying a list might be legal, but sending promotional marketing emails without prior permission is illegal in many places (as per local laws).

    You don’t want inactive and unqualified subscribers on your email list. Hence, you should refrain from buying an email list no matter how attractive it might seem.

    Strategies to Grow an Email List

    We discussed the 5-step basic email listing building method. Now, let us look into strategies that will help you build an email list effectively. These would ensure that you get a qualified audience that serves value for your business and converts.

    Content Upgrades

    Content upgrades are long-form PDFs or ebooks that provide specific information in addition to existing blogs or any other content piece. It could be a 5000-word guide that contains exclusive strategies or case studies.

    Content upgrades work well since they offer relevant information to the prospects. If promoted well, it could drive a lot of traffic and build your email list quickly. Providing free content doesn’t cost a lot and offers a great ROI.

    Recently, Bill Gates offered a free copy of his book in the same manner for exchanging email addresses.

    Additionally, you could opt-in for gated content. Gated content means a part of the content on your website which is locked or hidden that a visitor can access only in exchange for email and other information.

    Using Pop-Ups

    Pop-ups are promotional messages that come on top of your website content. They generally contain information and blank spaces to enter email addresses. There are four types of pop-ups:

    Welcome pop up– They generally appear as soon as you open the website to greet or offer a welcome discount or deals. They require a strong CTA to ensure conversion since they can be intrusive.

    Exit intent pop up- They show up when a user is about to leave the website. The aim is to reduce bounce rates and grab visitors’ attention by presenting them with a relevant offer. You need to ensure that the copy of the exit-intent popup is enticing to increase efficiency. A tactfully made exit-intent popup can save 10 to 15% of users leaving the site.

    Promotional pop up–  As the name suggests,  promotional pop-ups include promotional messages that include exclusive discounts/ deals. Relevancy is a crucial factor for promotional popups which requires an understanding of the buyer’s journey.

    Timed pop up– Timed popups are the promotional messages that show up on your website after a certain amount of time spent by the visitor. Look into Google Analytics and you could get insight into the customer journey. For instance, a visitor stays on your website for 25 seconds on average. You could opt-in for a timed pop-up at 15 seconds to offer a discount or any other lead magnet.

    Pop-ups are a great way to increase your conversion if deployed correctly. You could use them on the home page, product page, check-out page, or in the cart as well. However, don’t use more than three pop-ups on a single page. Also, consider Google interstitial ad guidelines, in absence of which you might end up getting a penalty.

    Squeeze Pages

    Squeeze pages are like landing pages to capture email addresses only. They again offer some lead magnets in exchange. The only aim is to either get the email or the visitor will leave the website. It has bare minimum content and hence requires an effective offer to attract users. You could offer email courses, templates, ebooks, white papers, etc.

    They generally have a high exit rate but a high conversion rate. If you do not have a high conversion rate, it is advisable to add home or product page links as well to the page.

    Loyalty and Referral Program

    Loyalty and referral programs are great for existing and new users.  There is a great way to incentivize users by providing them exclusive discounts, early access to sales, and other perks.

    They not only build your email list but help you increase repeat purchases. Many brands opt for loyalty and referral programs to nurture relationships with the users. You could build your email list by providing special benefits.

    Discount and Deals

    Discounts and deals are a great way to capture emails or any other personal information of your users. You could provide special discount codes/ coupons in exchange for emails. You could also offer welcome discounts, and festive discounts and use this evergreen method to keep growing your email list.

    Exclusive Notifications

    You can offer exclusive notifications to your subscribers. This could be regarding early access to sales, a new collection, or inventory stock up.

    Often people place orders on your E-commerce website but there is an availability of products. In situations like these, you could ask for their email and notify them in case of restocking. It doesn’t seem promotional and offers value to the user.

    Gamification

    You could add interactive games and elements to your website to boost engagement on the website and provide a lead magnet. It could be something simple as spinning the wheel, scratch cards, tests, surveys, etc.

    The user could claim the bonus by providing their email address. This is fairly popular and brands over free products or 10-40% of discounts in the gamification. This motivates users to become subscribers and purchase from you.

    Opt-in at Checkouts

    According to Google Guidelines, you can not use the email used for placing orders to send promotional messages. Hence, you can add a tick-box at the time of checkout to get permission for sending promotional messages.

    People don’t hesitate to tick off at this stage since they already placed an order and would appreciate updates from you.

    Giveaways

    Giveaway free products, samples, or other items to get emails in exchange. It can be a physical product (shampoo, notebook, hamper, etc.) or an info product (e-book, white paper, etc.), or some service (30-day free trial).

    In fact, Robbie, Co-Founder of Virayo, a B2B search marketing agency, gained 1171 emails in 10 days with the help of giveaways. He explains the entire process of gaining emails via giveaway. The best way to get maximum benefit is to reduce the competition by allowing additional entries for each referral.

    Self Discovery, Assessment, or Quizzes

    We often take quizzes and assessments on the internet. You could conduct these too and provide the results via emails. It is a simple yet effective way to engage with users and capture their emails.

    Just create an assessment or quiz relevant to your target audience. For instance, if you are a beauty brand, you can conduct quizzes such as “determine your skin type” or “Check hair health with this quiz”.

    This tactic adds active and interested subscribers to your email list.

    Evergreen Webinars

    Webinars are a great way to attract users. You could use interactive but pre-recorded webinars. People love to attend these as they offer a lot of value in a limited time. It is a great lead magnet with a high conversion rate when targeted correctly.

    Identify the topic that your target audience would be interested in and offer valuable webinars along the same lines. Alternatively, you could provide a recording of the webinar in the exchange of email addresses, which would enhance the conversion rate.

    How To Manage Your Email List With these Easy Email List Management Software
    Email marketing is one of the most effective marketing techniques and managing an email list can feel tedious. so here are top email management software.
    StartupTalkyDamini Bhandary

    How to Maintain an Email List?

    Your job does not end by building an email list. You need to ensure that your email list converts and has active users. So, how do you do that? Here are 4 steps to ensure a quality email list that converts:

    Monitor the engagement on your emails

    Track metrics such as open rate, click-through rate, and conversion rate. They will give you a clear picture of your email marketing efforts.

    Remove the inactive users

    You don’t want your email list to have a low open rate with no conversion. Every month scrap off the email addresses that do not respond. You could also send an email to check up on the inactive users. It could be as simple as asking them if they want to unsubscribe for any reason.

    Engage with your subscribers

    You need to extract the value out of your email list and nurture those subscribers. So, send 1-3 emails every week and try selling something every month.

    Check your email content

    Is your email mobile optimized? Is the subject line fascinating enough? Do the images load timely? Ensure that the email reaches the users without any technical issues or UX/UI errors.

    Conclusion

    Building and maintaining an email list gives you benefits in the long run. Just be sure to offer value to your users and get the right tools to make it an easy process.

    All these strategies will help you to create a relevant lead magnet and get started in building an email list. Just be sure to follow the guidelines, if any, to avoid penalties or ending up in the spam section.

    FAQs

    How to create an email list?

    Create a lead magnet, Pick a distribution channel, Create a landing page, and pick an email marketing software.

    Yes, it is legal to buy an email list but sending spammy messages who haven’t opted for your newsletter might be illegal.

    What is an email list used for?

    An email list is used to send out emails to customers about offers, updates, discounts, or other details.