Tag: email marketing

  • How to Use Mailchimp? | Your Friendly Guide to Email Marketing

    Today, one thing has become the backbone of almost every business, and that is marketing. It involves the management of a company’s relationships with clients, customers, and other interested parties. All these things might seem easy, but they are quite complex and require a huge amount of effort. So, to make the process of marketing easier and more effective, Mailchimp has come to the rescue.

    Mailchimp is an effective and popular platform for email marketing. It provides a basis for safe and secure contact between the company and customers. It also offers creative templates and compelling analysis of data, thereby helping you excel in the field of marketing.

    Now, let’s understand how Mailchimp can help businesses of all sizes to streamline their marketing efforts and achieve their goals through effective email campaigns.

    What is Mailchimp?
    How to Use MailChimp: A Guide
    Why Email Marketing is Important for Businesses?
    Why Use Mailchimp for Email Marketing?

    5 Tips and Examples for Successful Email Marketing

    What is Mailchimp?

    Mailchimp is a powerful all-in-one marketing, automation, and email marketing platform that has become a global leader in its field. With its user-friendly interface and advanced features, Mailchimp helps companies of all sizes to manage their marketing campaigns and drive growth. It allows businesses to create visually stunning email campaigns and automate communication with their customers, making it easier than ever to engage with their audience and drive conversions.

    Mailchimp was founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong. Ben Chestnut has been the CEO of the company since 2001. The email marketing company has its headquarters in Atlanta, Georgia, in the United States.

    It has become quite popular as it has given a platform to small businesses and entrepreneurs for marketing and commerce. This gives them rightful access to technology and helps them reach their target audience. In short, it boosts sales and the growth of a business, thus enabling the client to have all this under one roof.


    11 Best Email Marketing Software Tools You Can Use in 2023
    Here is a list of the best email marketing software tools to use in 2023 to simplify and streamline the email marketing process of your business.


    How to Use MailChimp: A Guide

    If you’re looking to enhance your email marketing efforts, Mailchimp can be a great tool to get started. Here is a step-by-step guide on how to use Mailchimp to create email campaigns, landing pages, surveys, and more.

    Sign up for a Mailchimp Account:

    Sign up for Mailchimp
    Sign up for Mailchimp
    • The first step is to go to Mailchimp’s website, click on sign up, and fill in your details.
    • After submitting the details, you will get an email confirming the activation of your account.
    • You are then required to fill in some more information, like your address, business details, and more.
    • You can select a free or premium account later as per your preference. However, as a beginner, it is good to start with a free plan.
    • Now, on the dashboard, you can import your contacts by clicking on the audience tab on the left.

    Create an Email Campaign With Mailchimp:

    • Once you’ve logged in to your account, click on the “Create” button, which looks like a pencil.
    • Click on “Email” and choose the type of email campaign you want to create (Regular, Automation, or Plain Text).
    • Now, you have to add the name, sender, recipient, and subject matter.
    • Click Save, then click on Design Email.
    • Mailchimp offers a variety of templates and themes to choose from. Select the one that fits your brand’s style and fill in your business details.
    • Preview your email campaign in PC and mobile mode to ensure it looks great on all devices.
    • Once you’re satisfied, your email campaign is ready to send.

    Create Landing Pages With Mailchimp:

    • Go to the Create icon and click on landing pages.
    • Add in your landing page name.
    • Now you have various template options to choose from. You can select any template that you like.
    • Fill in your business information to customize the landing page template.
    • Save your landing page, and it’s ready to publish.

    Take Surveys With Mailchimp:

    This feature enables the company to know its customers better. This feature helps to take surveys from customers about products or services.

    • Go to Create and click on the survey, then click on Begin.
    • You can add your questions and the options for the survey answers.
    • Now, you can save your survey and even edit it later, if required.

    Analyze the Performance of Your Email Campaigns and Landing Pages:

    • Mailchimp offers robust reporting features to track metrics such as open rates, click-through rates, and conversions.
    • Use this data to optimize your campaigns and improve your results.

    Thus, you can use Mailchimp to boost your marketing efforts and grow your business by following these simple steps.

    Top Email Marketing Metrics Used by Marketers
    Top Email Marketing Metrics Used by Marketers

    Why Email Marketing is Important for Businesses?

    Email marketing is a proven and cost-effective method to promote a company’s products or services to a global audience. Despite the increasing popularity of social media marketing, email marketing remains a crucial tool for businesses. According to eMarketer, email marketing provides an ROI of 122%, which is four times more than other digital marketing methods. This high return on investment is one of the reasons why nearly 80% of businesses prefer email marketing, as it helps them acquire and retain customers.

    Additionally, around 60% of customers prefer to sign up for business email lists to receive promotional offers and stay updated on company news and updates. This indicates that email marketing can effectively target potential customers and keep them engaged with the brand. Even among the younger generation, around 70% of millennials prefer to receive brand communication via email.


    Top 8 Best Email Newsletter Tools In 2023
    Email newsletters are a great example of direct-to-consumer advertising. Here are top 8 email newsletters tools that you should use in 2023 .


    Why Use Mailchimp for Email Marketing?

    Email marketing does not mean sending loads of emails to the target audience and hoping it works. Email framing for marketing is no less than an art. It requires a few elements perfectly designed to make it work its wonders. Mailchimp makes this process of marketing a bit easier and a lot more effective by helping with a good return on investment.

    The best part about Mailchimp is that you don’t need to know HTML, CSS, JavaScript, or others to create an effective email campaign. Mailchimp provides ready-to-use templates and various options for themes so that one doesn’t have to make a lot of effort in creating a campaign.

    In a nutshell, Mailchimp has an amazing user interface. It helps to send, manage, and track emails and target subscribers. Its automation features are the most important reasons that make it worthy of its use.

    Mailchimp Mobile App

    Mailchimp is a free mobile app for both iOS and Android that enables the user to track campaign and subscriber activity anytime, anywhere.

    Web Developer’s Tool

    Developers who are familiar with custom coding can use it for advanced-level customization.

    Conclusion

    Thus, Mailchimp, the all-rounder marketing platform is a great blessing for businesses to grow to their full potential. Email campaign, landing pages, surveys, ads, and more, it is like a small pocket full of goodies. All you have to do is practice a bit and then Mailchimp is sure to make your marketing process fun.

    FAQs

    What is Mailchimp?

    Mailchimp is a powerful all-in-one marketing, automation, and email marketing platform that has become a global leader in its field.

    How does Mailchimp help businesses?

    Mailchimp helps businesses create visually stunning email campaigns and automate communication with their customers, making it easier than ever to engage with their audience and drive conversions.

    Why use Mailchimp for email marketing?

    Mailchimp has an amazing user interface. It helps to send, manage, and track emails and target subscribers. Its automation features are the most important reasons that make it worthy of its use.

    When was Mailchimp founded?

    Mailchimp was founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong.

  • Drip Marketing 101: Characteristics, Examples, and Benefits

    Email newsletters and reminders are the best way to reach out to your audience. Most often, email newsletters or reminders are just a massive way to send out the team’s latest announcement. But first, they have a serious problem. And that possible major problem is that new subscribers only get to see the new emails and never get the previous or old emails that would be sent out to your list. All they look after is the stuff sent in after signing in.

    It is often seen that setting up drip email marketing might seem like a difficult task, as we know what drip campaigns are and when they become effective. It also looks at how it can cultivate and harvest a customer from a no-interest user. Before moving ahead, let’s first discuss what drip marketing means.

    What is Drip Marketing?
    Medium of Drip Marketing
    Examples of Drip Marketing
    How to Target Customers for Drip Marketing?
    Characteristics of Drip Marketing
    Benefits of Drip Marketing
    Drawbacks of Drip Marketing

    How to Master Email Marketing

    What is Drip Marketing?

    Drip marketing is a campaign strategy that uses a series of pre-planned and automated messages to engage both existing and prospective clients with the aim of encouraging sales. This multi-channel communication approach may be triggered by time, the recipient’s actions, or previous information with foremost correspondence. It interacts with websites and adheres to other predetermined criteria.

    Drip marketing is also referred to as drop campaigning, automated email campaigns, life cycle emails, auto-responders, and automated marketing, but the concept remains the same. It consists of a set of marketing emails that are sent out on a predefined schedule using an automated process. For instance, one email may be sent immediately after someone signs up, while another may be sent after two or three days, and the next one the following week. The content of the emails can vary based on triggers, such as the recipient’s actions or behaviors, which is why they are also known as behavioral emails.

    Drip marketing mostly uses online resources such as emails, social media, and phone calls, while offline channels include postcards, brochures, and printed newsletters. Nowadays, drip marketing is mostly automated, and if prospects see the marketing messages repeatedly, they are likely to respond to them over time. It is, therefore, an effective way to generate leads and convert them into potential customers if the strategy hits the right note with the users.

    Medium of Drip Marketing

    First Check of the Day: Email vs. Social Media
    First Check of the Day: Email vs. Social Media

    The following are the prominent mediums of drip marketing:

    • Email: The cheapest and most efficient medium of drip marketing is email. It targets a lot of customers at once by sending emails simultaneously to many people. Every company has email lists nowadays, and using drip marketing on those lists may convert those people into customers. Emails are the most common medium for drip marketing.
    • Direct mail: This is a more money-oriented process where the content is generally generated in print and sent to people by postal mail. It includes brochures, weekly pamphlets, booklets, etc.
    • Social media: This is the new approach to drip marketing. As the methods of drip marketing are applicable here, people nowadays use this mode to spread the content and keep people updated.

    Examples of Drip Marketing

    It was all about what drip marketing means, but now we will proceed with some examples to make it more understandable.

    • Receiving emails from Amazon even when you haven’t made a purchase is an example of automated drip marketing.
    • Getting emails with course videos, quizzes, and other resources after subscribing to a course is another example of drip marketing.
    • Automated drip marketing can be used to welcome new customers to a business or service.
    • Drip marketing can be used to promote a blogging workshop by sending out a series of automated emails to interested participants.
    • A card abandonment drip email sequence is a type of drip marketing that can help to bring back lost revenue by sending a series of automated emails to customers who abandoned their shopping carts.
    • Email drip marketing can be used to promote special offers or discounts to customers and encourage them to make a purchase.

    Best Time To Send Newsletters As Per Your Audiences
    Timing is important to get the subscribers to notice and open your newsletters. The best time to send newletters is 8 am, 10 am, 1 pm, and 6 pm.


    How to Target Customers for Drip Marketing?

    To target customers for drip marketing, it is important to understand their needs and preferences. Conducting surveys or sending out emails to collect customer feedback can be an effective way to gather this information. Once the brand has a better understanding of its target audience, it can create personalized drip marketing campaigns that resonate with its customers.

    While some businesses may choose to hire freelancers to conduct market research and analyze the data, others may be able to use existing customer data or industry insights to inform their drip marketing strategies. It is important to consider the unique selling points of your products or services and find ways to differentiate your brand from competitors.

    For general products such as clothing or dairy products, it is still important to understand your target audience and tailor your messaging accordingly. Unique strategies such as personalized recommendations or targeted promotions can help brands stand out in a crowded market.

    Overall, targeting customers for drip marketing requires a thoughtful and data-driven approach that is tailored to the specific needs of the business and its customers.

    Top Reasons for Using Personalization in Email Marketing
    Top Reasons for Using Personalization in Email Marketing

    Characteristics of Drip Marketing

    Now, let’s understand the key characteristics of how drip marketing or campaigning works. They are:

    • Automated Campaign
    • Lead Nurturing
    • Timely Information
    • Efficiency
    • Non-Intrusive

    Now let’s discuss them one by one.

    Automated Campaign

    Drip marketing allows you to create an automated campaign with a series of sequential messages that are sent out to your audience on a predetermined schedule. This saves you time and ensures that your customers stay in touch with your brand, helping you to avoid missed sales opportunities.

    Lead Nurturing

    Drip marketing campaigns are designed to nurture leads by sending them relevant and personalized content. For example, if a prospective client opens an email about your software and clicks through to your website, the next drip email can thank them for their visit and encourage them to try a free trial.

    Timely Information

    Drip marketing ensures that you always send your audience up-to-date and relevant information. You can easily edit your chain of emails to update information and make sure that your audience receives the information they need.

    Efficiency

    Drip marketing allows you to automate your marketing funnel, freeing up time for your team to focus on other tasks such as visualizing other funnels, planning new campaigns, and engaging with prospects.

    Non-Intrusive

    Drip campaigns are designed to be non-intrusive and avoid annoying prospects. They are personalized and relevant to your audience, making them more likely to engage with your brand.


    11 Best Email Marketing Software Tools You Can Use in 2023
    Here is a list of the best email marketing software tools to use in 2023 to simplify and streamline the email marketing process of your business.


    Benefits of Drip Marketing

    Here are the various benefits of drip marketing:

    • Drip Campaigns Don’t Overwhelm the Audience: If a newsletter or blog post has too much information about something, it may be difficult for the audience to identify the most important points, but in drip campaigns, this is done in phases so it becomes very easy for your audience to grasp everything. This way, the people who will be genuinely interested in your campaign might get converted into customers.
    • Automated: You can schedule emails, posts, etc. on a repeat basis, which reduces the headache of continuously creating the emails. It may be possible that if you don’t automate the process, you’ll miss sending it or posting it some time, but because of automation or scheduling, it becomes much easier.
    • Relevant: Drip marketing targets potential customers only. There is a very strong possibility that the targeted customer will buy the product. It is because the customer is targeted according to the data.
    • Saves Time: As the whole process is automated, one doesn’t have to consume more than a few hours to do drip marketing. This saves a lot of time and helps the business stay productive. If you do all the tasks manually without making them automatic, it will take a lot of time.
    • Fewer Efforts: You don’t have to write emails again and again. All that has to be done is to create an email and automate it to send them. There can be specific emails generated for specific products only. It increases the conversion rate of the website. The more you stay in touch with your potential customer, the higher your conversion rate will be.
    • Constant Information About the Product Delivery: Drip campaigns don’t just spread information about their product; they also provide tracking information for the products that have been ordered by the viewers. This makes it easy for the customers to keep track of their orders and to know about their shipments.
    • Increases the growth prospects of business: Once you’ve established a good relationship and trust in your customer’s minds, they will see you as an expert in your industry. It may take time, but it will be totally worth it as people will start recommending your business in their circles.

    Drawbacks of Drip Marketing

    But after all these, it’s a fact we know that everything has its advantages and disadvantages. This too applies to the concept and application of drip campaigning. They are:

    • Drip marketing requires a significant investment of time and effort to plan and execute properly.
    • Setting up the drip campaign timeline can be challenging and may require some experimentation to get right.
    • Drip marketing campaigns can sometimes be seen as spam by consumers, which can lead to lower open rates and customer engagement.

    Conclusion

    Drip marketing is all about people’s psychology. Actually, the whole business industry revolves around psychology. You have to figure out the ways in which you can persuade your customers to buy your product. Drip marketing will not work unless you know a thing or two about email marketing.

    Hence, before starting a drip marketing campaign, you need to do research on all the possible factors and areas that can be relevant to your business. Or just hire someone or take service from another company, as they will be much more experienced in this industry.

    It will be a good investment for your business. Drip marketing has been used for a long time, but new ways and innovations are still being introduced, so keep looking for new methods and improving your strategies.

    FAQs

    What is drip marketing?

    Drip marketing is a campaign strategy that uses a series of pre-planned and automated messages to engage both existing and prospective clients with the aim of encouraging sales.

    What are the mediums of drip marketing?

    The prominent mediums of drip marketing include email, direct mail, and social media.

    What are the characteristics of drip marketing?

    Characteristics of drip marketing are automated campaigns, lead nurturing, timely information, efficiency, and non-intrusiveness.

  • 10 Best Landing Page Builders To Increase Conversions In 2023

    As we’re now in the digital age, it’s essential to keep up with the modern times. Digital marketing is surging globally, and it’s hard to go online without seeing different digital marketing campaigns.

    A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.

    In digital marketing, landing pages are an important tool for converting website visitors into leads or customers. They typically have a specific focus or theme and are designed to be simple and clear, with a strong call to action.

    Landing pages have become one integral part of digital marketing campaigns, and if you are an expert digital marketer, you know how important startup landing pages can be, and how much they can help in boosting a digital campaign. As important and effective, as they can be, one must be careful while building a landing page. A good landing page typically has a specific focus or theme and is designed to be simple and clear, with strong CTAs (Calls to Action) that help convert website visitors into leads or customers.

    What Is a Landing Page?
    Key elements that make up an effective landing page
    Steps to Create an Impressive Landing Page
    Top Landing Page Builders

    1. HubSpot
    2. Unbounce
    3. Instapage
    4. Leadpages
    5. GetResponse
    6. ConvertKit
    7. Swipe Pages
    8. ClickFunnels
    9. Landingi
    10. Lander

    What Is a Landing Page?

    Before diving deep into the tools used for building landing pages, let us first talk about what landing pages are. Landing pages, by definition, are standalone pages that are built for advertising or a marketing campaign. Landing pages are essential components of a successful website. They provide viewers with the first glimpse of your company and often serve as the primary source for conversions. Landing pages are important for capturing leads, explaining product features, and describing the key advantages of using products or services. For any business, creating an effective landing page should be a top priority. With the right strategies in place, businesses can use well-designed landing pages to drive relevant traffic and convert visitors into customers or at least newsletter signups. Creating a clear call-to-action on the landing page and emphasizing visuals is critical; it’s also important to make sure the message resonates with conversion goals.

    There are two different types of Landing pages, namely Lead Generation Landing pages and Clickthrough Landing pages.

    Lead Generation Landing pages: These are mostly used by B2B marketing companies to collect the user data such as email and names, which can be further used to build a list of emails as their prospective clients.

    Clickthrough pages: These pages are much more direct as their main objective is to sell a product or a subscription-based service, and these pages are mostly used by E-Commerce websites and SaaS services.

    Key elements that make up an effective landing page

    5 Crucial Things Every Landing Page Should Have

    1. A clear and specific call to action: The main goal of a landing page is to get the visitor to take a specific action, such as filling out a form or making a purchase. The call to action should be clear and prominent on the page.
    2. A compelling headline: The headline of the landing page should grab the visitor’s attention and clearly communicate the value or benefit of the product or service being offered.
    3. Relevant and compelling content: The content of the landing page should be relevant to the visitor and should clearly communicate the benefits and value of the product or service being offered.
    4. A visually appealing design: The design of the landing page should be visually appealing and should effectively communicate the message and value of the product or service being offered.
    5. Social proof: Including testimonials, reviews, or other forms of social proof can help build trust and credibility with the visitor and increase the chances of conversion.

    Steps to Create an Impressive Landing Page

    Having an excellent landing page is vital to ensure that consumers receive the right information quickly when exploring potential business opportunities online. Here are a few essential steps to create an impressive landing page:

    1. A good landing page should have a clear and concise headline that tells visitors what they can expect to find on the page.

    2. The headline should be followed by a short and descriptive subheadline that elaborates on the main headline.

    3. The page should then have a strong and attention-grabbing image that helps to visually communicate the message of the page.

    4. The copy on the page should be well-written and free of grammar or spelling errors. It should also be persuasive and convince the reader to take action.

    5. The page should have a clear call-to-action (CTA) that tells the reader what they need to do next. The CTA should be prominently displayed and easy to find.

    6. The page should also have social proof in the form of testimonials or customer reviews to show that others have had success with the product or service being offered.

    7. The page should be designed in a way that is visually appealing and easy to navigate. All of the elements on the page should be placed in an intuitive way.

    8. The page should load quickly and be optimized for mobile devices

    Top Landing Page Builders

    There are several landing page software tools that are used by businesses for their digital marketing campaigns. In this article, we will talk about the top 10 landing page builders that help elevate website conversions in 2023. So, let’s take a look at them.

    HubSpot

    Rating 4.4/5
    Price Range in $ (Monthly) 14 to 3600 for Marketing, 45 to 1200 for Sales, 45 to 1200 for Customer Service, 23 to 1200 for CMS, and 45 to 2000 for Operations.
    HubSpot Website
    HubSpot – landing page builder

    HubSpot is an all-in-one software platform that helps businesses with web hosting, analytics, content optimization, landing page building, and more. It allows users to create a landing page quickly and easily. With embedded forms and automation systems, it allows for an efficient way to collect customer data and convert leads into customers or sales with ease. Hubspot’s landing page builder gives you the tools you need to create effective landing pages that keep your target audience engaged, whether you use one of the many customizable templates or design and code each landing page from scratch using their innovative drag-and-drop tools. They also offer other features like A/B testing to help maximize potential conversions from landing pages.

    Features offered by Hubspot:

    • Hubspot is an international leader in marketing automation and offers valuable services such as analytics, landing page builders, SEO optimization, and content creation.
    • The landing page building feature is especially beneficial for businesses of all sizes, as it allows users to build stunning landing pages for lead generation within minutes.
    • It’s incredibly user-friendly due to its drag-and-drop interface, customizable templates, photo library, and a plethora of other features that help people create websites that are attractive and optimized for conversions.
    • All landing pages can also be modified to look good across multiple devices such as PC/browser or mobile device.
    • Hubspot also offers to track and report on landing page performance so businesses have detailed insights on what works and what doesn’t.

    Pros:

    • One of the primary pros of using HubSpot is its landing page builder, which is designed to make customizing landing pages easy and efficient.
    • This landing page builder allows users to quickly and easily create their desired landing page without the need for any coding knowledge or experience.
    • It includes multiple options, such as a library of free page templates and layouts that are easily customizable.
    • It provides an intuitive drag-and-drop interface so users can move elements around on the landing page as they desire.
    • Optimizing landing pages with HubSpot’s landing page builder is an effective way to improve organic search ranking since this platform is both small-business friendly and SEO-friendly.

    Cons:

    • If you need customization of more detailed landing pages with specific technology stacks or larger landing pages designed for search engine optimization purposes, Hubspot may not be the right option.
    • While there is a large variety of templates available within Hubspot, they could look somewhat generic compared to landing pages built outside of the platform.
    • Hubspot is supported by multiple third-party apps and integrations, some users may find themselves overwhelmed by the vast number of choices available and feel constrained by what their subscription plan allows them access to.

    Pricing Model for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $50 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $890 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $50 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $500 per month and offers sales analytics, custom reporting, eSignature, and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $50 per month and comes with live chats, conversational bots, and simple automation Costs $400 per month and comes with ticket status and routing, and offers better customer service with custom reporting and an insight dashboard Costs $1200 per month and helps users manage multiple teams’ slack integration along with webhooks

    Unbounce

    Rating 4.4/5
    Price Range in $ (Monthly) 90 to 575
    Unbounce Website
    Unbounce – best landing page builder

    Unbounce is a landing page builder with an easy-to-use drag-and-drop interface, that helps you seamlessly build landing pages, lead marketing campaigns for eCommerce, and run social ads, and email marketing. It helps users build one goal-focused and dedicated landing page, without an ounce of coding, to convert traffic into revenue.

    With over 100 different landing page templates to choose from and an easy drag-and-drop interface, Unbounce landing page software offers to build an interactive landing page with customizable JavaScript and CSS, which can be used to make the page all the more responsive and fit for both, a mobile device or a desktop. Also, the built-in AI support helps you test your landing page design to see exactly how it works and what else is needed.

    Unbounce Landing page Tutorial: An Absolute Beginners Guide

    Features Offered by Unbounce

    • Seamless account management allows users to deal with multiple clients, and store records efficiently.
    • The single sign-on (SSO) feature makes it easy to manage usernames and permissions, while you can also choose who gets access.
    • Unbounce offers the re-usability of templates which works effectively while also allowing you to share templates among other Unbounce users.
    • Shaped to load pages quicker than usual, Unbounce pages are designed to load swiftly, without any time delay.
    • With utmost care for privacy, the pages also display a green padlock on the URL bar, assuring the user of complete privacy.

    Pros

    • It provides an intuitive platform that makes it easy to build landing pages quickly and without any coding knowledge needed.
    • This revolutionary drag-and-drop landing page builder also allows non-technical users to customize landing pages without any assistance, making Unbounce a great time saver.
    • Another massive benefit is the wide range of features that allow for deep customization and integration with third party apps like MailChimp, SalesForce, and more.
    • The analytics feature is another must have for companies looking to track performance over time so they make the most of their investment.
    • All in all, Unbounce presents an easy-to-use landing page solution with plenty of custom options that can help businesses get up and running fast with short-term success and long-term growth potential.

    Cons

    • One of the main cons of using Unbounce landing page builder is the cost. It is not an inexpensive service, and some businesses may find it too expensive for their budget.
    • Additionally, because it offers a lot of features, there is a steep learning curve for those who are new to landing page building and web design.
    • These features also require significant technical know-how from experienced users.
    • The A/B testing feature is quite basic and customer service is extremely poor.

    The pricing model for Unbounce

    Launch plan Optimize plan Accelerate plan Scale plan
    Costs $81 per month and is built for small businesses starting with digital marketing and landing pages Costs $122 per month and is built for businesses ready to optimize landing pages Costs $203 per month and is built for fast-growing businesses that need to boost traffic Costs $300 per month and is built for huge enterprises looking for greater traffic and conversion rate
    Offers up to 20000 visitors and 500 conversions with 1 connected domain Offers up to 30000 visitors and 1000 conversions with 1 connected domain Offers up to 50000 visitors and 2500 conversions with 7 connected domain Offers up to 50000 visitors and 3000 conversions with 15 connected domain

    Instapage

    Rating 4.3/5
    Price Range in $ (Monthly) Starts from 199 and has Versatile prices.
    Instapage Website
    Instapage landing page builder

    Instapage is more than just a landing page software tool; it is an advertising conversion cloud, with the ability to automate a personalized post-click page creation through conversion intelligence. Instapage helps users to integrate post-click landing pages and ads through marketing campaign visualization, which helps create a personalized experience for the customer.

    Furthermore, Instablocks offers its users a variety of page blocks comprising CTA forms, overviews, and more so you can manipulate the content of your page, globally. The conversion-optimized templates help you pump up the conversion rate, and with the availability of quick mobile pages, it reduces bounce rates and does not let mobile browsing hinder your marketing campaign.

    Features Offered by Instapage

    • Offers personalized experience to users with the use of specific keywords to maximize conversions.
    • Allows users to feature their own images with an Image Asset Manager.
    • Instapage allows users to add custom coding through JavaScript, CSS, and other scripts, to enhance the functionality of the page.
    • Modern design features such as Parallax scrolling also come in handy in the design of a landing page.
    • Overwrite protection makes sure two different users working on the same template do not make a fuss.

    Pros

    • It offers an array of tools for personalizing landing pages for an optimal user experience and greater conversions, features A/B testing to compare different landing page versions and measure performance, and gives users plenty of customization options to be creative in designing their landing pages.
    • Additionally, the landing pages are mobile-ready right out of the box since they are automatically optimized for all device types so that no one misses out on crucial information while browsing your website.
    • With Instapage, you can easily create beautiful landing pages with lots of great features — making it one of the best landing page building options available on the market.

    Cons

    • It can be difficult for beginner website builders to learn how to navigate Instapage due to its complexity and high price point.
    • Since Instapage is marketed for landing pages, it lacks the complexities necessary for building full-scale e-commerce webspaces.
    • It probably isn’t the ideal solution if you are looking to build a fully integrated webstore; instead, you might try researching another landing page builder better suited for your needs.

    The pricing model for Instapage

    Business plan Enterprise plan
    Costs $149 per month Cost is variable depending on your usage and needs
    Offers features such as no conversion limit, post-click score conversion analytics, and many more features All features of the Business plan with 1:1-ad-to-page personalization, visual collaboration, and editable blocks
    Integrations for Zapier, HubSpot, Salesforce, and Marketo All integrations offered by Business Plan along with page migration and customer manager

    Leadpages

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 42
    Leadpages Website
    Leadpages landing page software tool

    Leadpages is one of the first choices for small businesses and online enterprises, that are trying to build a brand and make an online presence. It lets users build websites, landing pages, pop-up alerts, and much more without using any code. Leadpages helps you choose from over 200 different templates to create websites and landing pages with a high conversion rate, connect CRM and email, and build traffic with leads, guidance, and increase conversions.

    Leadpages has a simple and seamless set of tools making it effortless to create, update and deploy your landing pages, quick and accurate, ridding you of extra costs of freelancers and time delays. You also get to make mobile responsive pages and deploy them in a matter of minutes, using state-of-the-art templates and an easy drag-and-drop interface.

    Features Offered by Leadpages

    • Leadpages allows you to view your page across different screen sizes hence, identifying if something needs to be rectified.
    • Hidden form fields allow you to pass data to your CRM, through prepopulated fields.
    • Leadpages makes a backup of all opt-in data in case any of the integrations experience downtime.
    • Offers checkout with Stripe, allowing users to accept payments and deliver products from any page.
    • Offers an image library where you can add and remove images to use in your page designs, the way you deem fit.

    Pros

    • Its intuitive UI and drag-and-drop feature make landing page creation a breeze even for novice users.
    • Leadpages offers multiple pre-made templates to reduce design time and flaunt your content on professionally designed landing pages.
    • It integrates with over 500 services, so you can connect it with your email marketing service or landing page tracking system.
    • You can quickly design web forms and calculate A/B testing to measure and optimize landing page success.
    • These features help businesses skyrocket their conversion rate, bringing in more leads and sales over time.

    Cons

    • One issue with Leadpages is that its landing pages are very limited in terms of design and customizability.
    • Additionally, because Leadpages is a third-party service, there may be delayed support from the company if any maintenance issues or bugs arise.
    • Businesses creating landing pages must also keep in mind that using Leadpages can become expensive over time due to the amount of landing pages needed for campaigns and marketing efforts.

    The pricing model for Leadpages

    Advanced plan Pro plan Standard plan
    Costs $299 per month billed annually Costs $74 per month billed annually Costs $37 per month billed annually
    Can be used to build up to 50 sites and including landing pages, traffic leads, and hosting Can be used to build up to 3 sites and including landing pages, traffic leads, and hosting Can be used to build up to 1 site and include landing pages, traffic leads, and hosting
    Priority phone tech support with over 40 integrations and online sales and payment Chat and email tech support with over 40 standard integrations and email trigger links Email tech support with no email triggers or online sales and payments

    GetResponse

    Rating 4.2/5
    Price Range in $ (Monthly) Starts from 13
    GetResponse Website
    GetResponse – Top Landing Page Builder

    GetResponse helps you to create high-converting, mobile-responsive landing pages, but it’s also a digital marketing platform used for sending emails, creating web and startup landing pages, and automating marketing. It offers to grow your audience with lead generation and targeted online communication that helps users boost their conversion rates. Moreover, GetResponse helps you deploy your skillset into an asset that you can use to grow revenue with about a thousand daily webinars and deliver an amazing customer experience to create a loyal following.

    Whether you wish to propel your business online, or you are in need of personalized tools to cater to your needs for scalability, GetResponse helps you communicate with your potential clients and increase return on investment. Moreover, with the help of sales funnels, popup forms, and marketing automation, GetResponse helps in online marketing and generating revenue from anywhere in the world.

    How to Create a Landing Page from Scratch in GetResponse

    Features Offered by GetResponse

    • With images from Shutterstock and gifs from Giphy, GetResponse helps create mobile-responsive pages for a high conversion rate.
    • Popup forms for signups and data collection, GetResponse helps you send targeted emails to prospective clients and customers.
    • Ready-made sales funnel helps you display your products and services to your customers, helping you sell more.
    • Drag and drop interface helps customize your page, so it suits both, the desktop view as well as the mobile device view.
    • GetResponse also offers insights into the pages along with conversion rate and other details. This allows you to choose the best designs and achieve high conversion rates.

    Pros

    • It offers powerful integrations with online store builders and social media platforms, making it easier than ever to have multiple touchpoints with your customers.
    • GetResponse also provides world-class analytics tools, so marketers can see exactly how their campaigns are doing, as well as access to cutting-edge automation capabilities designed to maximize ROI with minimal time investment.
    • They offer responsive customer support when you need help. With its comprehensive suite of features, GetResponse makes it easy for businesses of all sizes to take full advantage of the power of email marketing.

    Cons

    • One major issue is that their landing page builder is not as feature-rich as similar platforms on the market.
    • While GetResponse landing pages look great, they lack important features such as the ability to split test landing pages or ads. This makes it difficult to accurately measure ROI or use A/B testing to optimize campaigns.
    • GetResponse’s landing pages can only link to external URLs rather than being able to contain internal content, which makes for an awkward user experience when transitioning from the landing page to the checkout page.
    • GetResponse may be good for basic marketing tasks like email campaigns, but lacks features that are necessary for more advanced customers looking to scale up their businesses.

    The pricing model for GetResponse

    Basic plan Plus plan Professional plan Max plan
    Costs $19 per month and is used for sending emails and building a contact base Costs $59 per month and is used for generating leads Costs $119 per month and is used for marketing automation and integrations Used for evolving marketing strategy and comes with a variable pricing
    Comes with tools for email marketing, unlimited marketing pages, templates, and lead funds Offers everything that comes with a basic plan along with automation builder and sales and webinar funnels Offers everything that comes with a plus plan along with unlimited sales and webinar funnels and work together for 5 users Offers everything that comes with a professional plan along with dedicated support and IP and Microsoft Dynamic Integration

    ConvertKit

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 15
    Convertkit – landing page builder

    Convertkit is an all-in-one email marketing software specially designed for bloggers and small businesses. Whether you’re a solo entrepreneur or a business team, this platform helps to efficiently manage all your email automation needs in one place. Features such as landing page builder, automation builder, reporting dashboard, and rich segmentation allow users to create fully customized landing pages and automate their entire subscriber journey. Convertkit makes it easy to create stunning landing pages and publications quickly and optimize them for better performance. With its drag-and-drop page builder, customizable popup forms, landing page templates, and automatic publishing capabilities of landing pages, Convertkit will take your website visitors to the next level of engagement. It supports A/B testing with its optimization suite so that users can track the conversion rates of landing pages with ease.

    Features offered by Convertkit

    • It has powerful automation tools designed specifically for content creators and bloggers, allowing them to create landing pages and build segmented email lists quickly and easily.
    • Automation can be daunting at first, but ConvertKit simplifies the process with helpful tools like landing page builder that enable users to quickly construct highly customizable landing pages without the need for complex skills.
    • The platform offers direct integration with popular payment gateways, including Stripe and PayPal, making it easier than ever to build landing pages and capture subscribers that are ready to buy.
    • With comprehensive analytics all in one place, ConvertKit provides the perfect platform for managing email campaigns of any size.

    Pros

    • One of the most attractive features is the landing page builder which helps make any promotional activities easier to execute.
    • This landing page builder has a simple user interface and allows for customizable designs that enable users to customize their landing pages according to the needs of their campaigns.
    • The amazing flexibility of the landing page builder along with other features such as audience segmentation, automatic emails, analytics, and automation workflows provide Convertkit users with everything they need to build their business.

    Cons

    • One such drawback is the landing page builder which, while easy to use and intuitive, lacks some of the customization options of other solutions on the market.
    • It can be difficult to create high-converting landing pages because there are limited templates and design options available.
    • Testing landing pages and optimizing them for conversions can be challenging due to the lack of features in Convertkit’s landing page building suite.

    The pricing model for Convertkit

    Creator plan Creator Pro plan
    Costs $15/month, For up to 300 subscribers Costs $29/month, For up to 300 subscribers
    Best for growing creators automating their work Best for established creators scaling their business

    Swipe Pages

    Rating 4.8/5
    Price Range in $ (Monthly) Starts from 39
    Creating Landing Page with Swipe Pages

    Swipe Pages is a landing page builder designed to help businesses create their desired web presence. With a landing page builder, they can make their website experience more user-friendly, modern, and engaging. Swipe Pages have proven to be incredibly effective at allowing businesses to acquire customers quickly. To sum up, Swipe Pages are an efficient way for businesses to easily capture leads and maximize user engagement with landing page builders.

    Features offered by Swipe Pages

    • Swipe Pages offer an attractive landing page-building service that provides users with an intuitive and easy-to-manage platform.
    • The builder has a simple drag-and-drop interface and comes with a variety of templates, fonts, illustrations, hero images, video blocks, and more to choose from.
    • By using Swipe Pages’ landing page creator you can quickly create landing pages that resonate with your audience while allowing you to customize the look and feel of your landing page without the need for coding skills.
    • With the landing page included in the Swipe Pages suite of services, you can easily set up automated marketing campaigns, split test different landing pages or start collecting leads for your business.

    Pros

    • Swipe Pages are incredibly useful landing page builders that make creating web pages simple and straightforward.
    • Not only are they cost-efficient, but they also provide users with impressive design templates that can be customized quickly and easily.
    • They allow entrepreneurs to design landing pages with maximum conversions in the shortest possible time – no coding required!
    • Swipe Pages also feature analytics tools so users can examine user behavior which allows them to optimize their landing pages for the best results in terms of sales and returns.
    • Swipe Pages support error-free A/B testing, allowing entrepreneurs to compare landing page variants for optimal performance.

    Cons

    • As the builder is limited in its design options, landing pages often end up looking very similar or generic; this can have a negative impact on conversions as it may not reflect the unique attributes of your product or service.
    • Because Swipe Pages builders lack flexibility and customization, you may find yourself unable to make them fit precisely with your brand’s message or visual aesthetic.
    • It’s important to note that editing these landing pages can be tricky since there is no code-level access – meaning any changes you do make are limited by the builder’s capabilities.

    The pricing model for Swipe Pages

    Startup plan Marketer plan Agency plan
    Costs $39/month Costs $89/month Costs $199/month
    Offer 1 Custom Domain, 20,000 Traffic, Analytics & Conversion Tracking and more Offer 5 Custom Domains, 50,000 Traffic, Smart Pages, 5 Client Subaccounts, and more Offer Unlimited Custom Domains, 500,000 Traffic, Smart Pages, Unlimited Client Subaccounts, and more

    ClickFunnels

    Rating 4.7/5
    Price Range in $ (Monthly) Starts from 147
    ClickFunnels – online landing page builder 

    ClickFunnels is an online landing page builder that simplifies the process of creating websites, making them easier than ever. With drag-and-drop technology, point-and-click design, and automated tools, it provides users with the freedom to customize landing pages that are tailored to their business needs. The launch of this program has made it easier for those who may not necessarily have coding skills to create effective websites quickly and easily. Beyond landing pages, ClickFunnels also offers funnel-building and hosting solutions. Whether you’re an online store or a service provider, there’s no limit to the ways you can use Clickfunnels for your business needs.

    Features offered by ClickFunnels

    • ClickFunnels is an intuitive and powerful landing page builder that provides small-business owners with the tools they need to create high-quality landing pages quickly and easily.
    • With ClickFunnels, users have access to templates designed to look professional while making it easy to customize how their page looks and feels.
    • These landing pages can be created in minutes instead of hours or days. Other features include drag-and-drop elements, A/B testing capabilities, automation features, and even eCommerce setup assistance.

    How to Create a Landing Page With ClickFunnels

    Pros

    • ClickFunnels is an incredibly useful tool for businesses looking to drive sales and improve their visibility on the web. It’s an all-in-one suite of products that includes a landing page builder, funnel templates, email autoresponders, analytics, and more.
    • ClickFunnels allows businesses to quickly create landing pages and other key elements for an optimized online presence.
    • It automatically builds a sales funnel meaning less work for marketers who are already strapped for time.
    • With its intuitive and user-friendly interface, even those with no coding experience can create engaging pages within a matter of minutes.
    • It’s accompanied by great customer service so users have helped every step of the way.
    • ClickFunnels offers businesses a simple yet powerful platform to build beautiful landing pages and generate leads without having deep technical knowledge.

    Cons

    • There are some drawbacks to using this builder, such as the high monthly costs associated with certain subscription packages.
    • The builder can be complicated and overwhelming for those who are new to website development, making it difficult for beginners to navigate.
    • There is also a limited range of customization options available which can be limiting for experienced web designers who may want more complex landing pages.
    • ClickFunnels is a useful landing page-building program but comes with its downsides that one should consider before subscribing.

    The pricing model for ClickFunnels

    Basic plan Pro plan
    Costs $147/month Costs $197/month
    Offer 1 Website, 20 Funnels, Unlimited Workflows, Basic Analytics, and more Offer 1 Website, 100 Funnels, Unlimited Workflows, Basic Analytics, Liquid Theme Editor, and more

    Landingi

    Rating 4.4/5
    Price Range in $ (Monthly) Starts from 29
    Landingi – Top Landing Page Builder

    Landingi is an intuitive landing page builder that promotes customization and ease of use for all types of users. With its straightforward drag-and-drop interface, Landingi helps you quickly create landing pages that make an impression. You can customize the landing pages with high-converting widgets like countdown timers and surveys, or add layers of complexity with CSS code editing. It’s even compatible with marketing automation tools like MailChimp and Active Campaign so that you can start delivering tailored messages right away. Landingi also offers templates so you can build upon existing landing page ideas, making it easy to get started building your perfect web page in no time.

    Features offered by Landingi

    • Landingi is an efficient landing page builder that can help anyone create captivating landing pages in a snap.
    • Its no-coding feature ensures that you don’t need to be a developer to create stunning landing pages which makes it perfect for everyone, especially non-technical folk.
    • Landingi offers plenty of customizable page templates and subscription optimization features that are designed to deliver positive ROI and maximum conversions.
    • All landing pages created with Landingi come with detailed performance analytics as well as email automation features and A/B testing options.

    Pros

    • Landingi is a landing page builder that makes it simple to create stunning, high-converting landing pages that increase conversions and generate leads.
    • With an easy-to-use interface and drag-and-drop features, landing pages can be designed quickly without having any technical coding knowledge.
    • Landingi has many advanced features that make it suitable for marketers with all levels of expertise: from basic functionalities like A/B testing, to more complex options like creating pop-ups or integrating with eCommerce APIs.
    • The platform offers enough analytic data so users can track landing page performance and identify areas for improvement.

    Cons

    • Its landing pages lack customization options and can’t be integrated with other applications or platforms.
    • The landing page designs are limited in number and none of them offer visually striking elements that would help set them apart from the competition.
    • Landingi falls short when it comes to performance optimization—the platform does not support A/B testing nor does it have analytics capabilities to measure landing page performance.
    • Its platform complexity makes Landingi less beginner-friendly compared to alternative landing page builders.

    The pricing model for Landingi

    Core plan Create plan Automate plan Agency plan
    Costs $29/month Costs $65/month Costs $89/month Costs $109/month
    Best for starters looking for an easy-to-use and responsive editor. Best for business owners and smaller companies looking to build high-converting campaigns that increase sales Best for marketing pros to automate processes and boost conversions at all levels of the customer journey Best for agencies, integrators, and resellers to launch offers and scale customer service

    Lander

    Rating 3.0/5
    Price Range in $ (Monthly) Starts from 49
    Lander – landing page building platform

    Lander is a landing page building platform that makes creating effective landing pages incredibly simple. With its intuitive drag-and-drop interface and customizable templates, Lander has revolutionized the landing page building experience. And with features like A/B testing, heatmaps, and mobile optimization- it’s never been easier to create stunning landing pages that are guaranteed to capture the attention of your audience. Whether you’re a marketer, influencer, or business owner, Lander has something for everyone!

    Features offered by Lander

    • Lander is a landing page builder that offers users the ability to quickly and easily create landing pages with modern-day design sensibilities.
    • From its intuitive drag-and-drop interface to templates and customizable functionality, Lander is a powerful option for creating landing pages in minutes.
    • With layouts optimized for different devices and a plethora of features such as A/B testing, automated emails, and more, it makes it easy for marketers to get the most out of their landing pages.
    • It also provides designers with several page elements such as video backgrounds and custom fonts that can give their web pages that extra “wow” factor.

    Pros

    • Building landing pages with Lander can be extremely beneficial to businesses and entrepreneurs alike.
    • Not only is it incredibly easy to use, but it also offers a wide range of attractive templates that don’t require any coding knowledge.
    • Users can also customize each landing page with images, colors, fonts, and HTML code to fit their brand needs.
    • It even provides useful analytics so businesses can track the success of their landing page campaigns.
    • Lander’s landing page builder is a great tool for those looking to build professional landing pages without spending money on a web designer or spending a lot of time learning how to code.

    Cons

    • One of the biggest cons of using Lander landing page builder is that it has limited design templates. This can be restrictive for those looking to create landing pages with more customized visuals and layouts, as they are often forced to settle with one of the templates even if it doesn’t suit their needs perfectly.
    • The customer support provided by Lander leaves something to be desired.
    • Though help is available, response times tend to be slow compared to other landing page builders, which can make troubleshooting difficult for users who require assistance quickly.

    The pricing model for Lander

    Basic plan Professional plan
    Costs $49/month Costs $99/month
    Includes A/B Testing, Facebook Landing Pages, Auto-Fill Forms, Email Support and more. Includes Dynamic Text Replacement, Facebook Landing Pages, Custom Code Editing, Technical Support, Chat & Email Support and more.

    Conclusion

    The landing page helps you in boosting your ad campaign. In fact, it is an important step in a digital marketing campaign. Landing page builders help in building the perfect web page that will help your potential customer or customers to take an action by buying the products of your business. With the increase in digital marketing, landing page builder tools are also getting popular.

    FAQs

    What is a landing page?

    Landing pages, by definition, are web pages that are built for advertising or a marketing campaign.

    What are the two different types of Landing pages?

    The two different types of landing pages are lead-generation landing pages and Clickthrough landing pages.

    What are the top landing page builders to use in 2023?

    Some of the popular landing page builders to use in 2023 are listed below:

    • HubSpot
    • Unbounce
    • Instapage
    • Leadpages
    • GetResponse

    What is a landing page builder?

    A landing page builder is a tool that allows users to create and design a landing page without the need for coding or design skills.

    How many hours does it take to create a landing page?

    On average, it may take anywhere from a few hours to several days to create a landing page, depending on the complexity of the design, the amount of content that needs to be included, and the level of customization required.

    What is the purpose of creating a landing page?

    The purpose of creating a landing page is to drive targeted traffic to a specific webpage and convert that traffic into leads or customers.

    What are the uses of the landing page?

    Some common uses for landing pages include:

    1. Generating leads
    2. Promoting a product or service
    3. Running a promotion or contest
    4. Facilitating event registration

    What are the essential elements of the landing page?

    The essential elements of a landing page are as follows:

    • Clear unique selling proposition (USP)
    • Engaging hero shot.
    • Compelling benefits.
    • Inspirational social proof.
    • Strong call to action (CTA)

    Do I need to have design or coding skills to use a landing page builder software tool?

    No, most landing page builders offer a user-friendly interface and pre-designed templates that allow you to create and customize landing pages without any design or coding knowledge.

    Can I A/B test my landing pages with a landing page builder?

    Yes, many landing page builders offer A/B testing features that allow you to test different versions of your landing page and see which one performs better.

  • The Importance of Email Hygiene for Business Expansion

    The effectiveness of every email marketing campaign is dependent on a variety of best practices. Catchy subject lines, appealing incentives, high-quality material, and so on. However, there is one aspect that is frequently forgotten and that every campaign suffers from. That is, your email marketing lists must have correct and up-to-date information. Some believe email hygiene to be the most important aspect of any effective email marketing.

    Keeping a clean email list is key to making sure all your connections a legitimate and active. If you don’t practice good email hygiene, you are missing out on potential reach and overall growth for your business.

    ESPs are watching

    There’s good reason why email hygiene is considered to some the most important aspect of any email campaign. It entails removing any inactive subscribers from prospective email campaigns and verifying that your list only contains active subscribers. Regular email hygiene will help you ensure that you are only sending emails to those who want to hear from you, which will help you avoid having your communications designated as spam.

    This is significant because email service providers (ESPs) are becoming smarter and more in tune with what their consumers want to see in their inboxes. As a result, maintaining a clean email list has never been more vital when it comes to ensuring that your emails get delivered and opened. ESPs are paying closer attention to the emails you send and how they are received. ESPs not only check for spam signals and track spam complaints, but they also calculate openings, clicks, inactivity, and unsubscribes to determine if a message reaches the inbox or is routed to spam.

    Deliverability is the marker

    Keeping a clean list requires an understanding of hard and soft bounce, and list suppression.

    A soft bounce indicates that an email address was authentic and that the email message was sent to the recipient’s mail server. It was returned, however, since the service was unavailable or the message was too large for the recipient’s mailbox. It could be that their inbox is full, but this is rare.

    When an email is sent to an old or non-existent address, it results in a hard bounce. The emails are eventually placed on a suppression list. Email addresses on a suppression list have been permanently restricted from receiving future communications.

    As ESPs are becoming more sophisticated in screening for spam, a clean list is essential for getting emails delivered to the intended recipient. By sending emails to the wrong addresses, or the wrong audience on a regular basis, your total email deliverability rate will steadily deteriorate.

    Once someone has opted in for your content, it is critical to track and update data over time. Opt-ins are not guaranteed to last, and even the most enthusiastic subscriber can lose interest over time. Even if your list is entirely generated on opt-ins, 20-30% of email addresses will expire within a year.

    Best practices

    Other than monitoring your bounce rates and tracking your deliverability rate, here are a few best practices for good email hygiene.

    Engagement – Like deliverability, your engagement rate is an important metric when it comes to maintaining good email hygiene. Perhaps the number of opens, click-throughs, and recipients responding to your CTA (Call To Action) is decreasing with each passing week. In this case, sending a re-engagement email is a great way to find out if your subscribers are still interested in receiving your content. This method can also assist you in avoiding an unneeded spam complaint from a subscriber who does not wish to hear from you. A business that re-engages with its subscribers will also positively boost its sending reputation.

    Clarity – Permission is required if you wish to ensure consistent deliverability. Sending your campaign to people who haven’t agreed to hear from you puts you at risk of spam complaints. By making it simple for a subscriber who is no longer interested to unsubscribe, you can reduce the possibility of a recipient complaint and possibly prevent legal ramifications.

    Content Because the quality of your email content can trigger a spam filter, you must clear your emails of what could be considered spam content. This can include excessive, consecutive punctuation, especially exclamation marks, and all caps. It is also important to note sending your campaign to “Dear Reader,” etc., is not a good idea. Personalization is essential for developing relationships with your subscribers. Although content is not the deciding element in whether or not your email is delivered to the inbox, it is still crucial to ensure that your communications do not get marked as spam.

    Conclusion

    Regular email hygiene ensures that you are only messaging people who want your communications, which also helps you avoid having your email designated as spam. By maintaining an active mailing list, you can ensure your marketing campaigns reach their targets to help your business grow organically.

  • Top 9 Best Alternatives of Mailchimp in 2023

    It would be awesome, if a web-based application does a marketing automation platform as well as an email marketing service to the business, in order to bring brand awareness among the targeted audiences. Different companies and professionals have been using, one such all-in-one marketing platform named ‘Mailchimp’, which is an American marketing automation platform.

    Mailchimp was founded by Ben Chestnut, Mark Armstrong, and Dan Kurzius in 2001. Besides, Mailchimp is established in order to make your business manage your clients, customers, and other parties by underscoring reliable relationship management practices, ingeniously designed companies, and powerful data analysis about existing and upcoming products.

    Why people preferred Mailchimp and need alternate considerations?  

    When Mailchimp started giving its services to its customers, Mailchimp was a market leader. Because Mailchimp’s free plans with good features, it attracted small businesses at the start. Mailchimp worked well as a free email marketing tool. Second, Mailchimp has a great user interface for its customers. The word “Mail” in Mailchimp got attracted, people easily compared to other service providers.

    Mailchimp is known for its free plans with packed feature services. Which has definitely changed now. Mailchimp’s free plan has now fewer features and it costs huge when a customer’s email list grows with time. Mailchimp charges for every email contact in the list, even if that contact has unsubscribed from the list.

    As is the case, email marketing is one of the crucial components of marketing strategies that helps the business to connect or engage with their clients or other parties by delivering related information about the campaigns.

    Some businesses still deplore the email service provider with its high pricing, Even though Mailchimp bestows the best features such as a simple & intuitive interface, an uncomplicated mechanism for beginners and A/B testing offers to the business.

    Those businesses who think Mailchimp is not up to the mark for email marketing can go for these top 9 best MailChimp alternatives.


    How to Build an Email List From Scratch? (Step by Step Guide)
    Want to create an email list? Here’s a complete guide to building an email list that will convert your visitors into loyal users.


    Constant Contact
    Moosend
    DotDigital
    Sendinblue
    Hubspot
    Convertkit
    AWeber
    MailerLite
    Drip

    Constant Contact

    Rating 4/5
    Best For For small organizations.

    Constant Contact Website
    Constant Contact Website

    Constant Contact is an online marketing tool that connects your segmented audiences with your business, by launching email marketing campaigns and reaching them out through their inbox. The company commenced its operation in 1995 and plays a major role in developing many small businesses.

    Features

    • Building creative & appealing websites in less time
    • Uploading relevant deeds about the products to your online platform
    • Aids to generate brand awareness via social media ads (Facebook, Instagram, and Twitter)
    • Offers other guidance to achieve the business’s objectives such as tracking the results, amazing templates, and list-out the new customers, etc.

    Pricing

    Plan Name Price (monthly) Suitable For
    Core $8 Best for people getting started with marketing to their customer base.
    Plus $36 Best for marketers who need enhanced features to fuel more growth.
    Marketing Automation+ Starts at $449 All-in-one marketing automation platform

    Moosend

    Rating 4.7/5
    Best For For small businesses.

    Moosend Website
    Moosend Website

    Moosend is one of the top email marketing platforms. It was founded in 2011 as A-Grade cloud-based email marketing software, with world-class features that will help your business to excel in the email marketing world.

    Features

    • Effortless management of email marketing campaigns
    • Build & list out email subscribers automatically
    • Responsive & creative Newsletter Templates
    • Triggers, Automated Actions, and Filters

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 30 days
    Pro $ 9 to $5840 (will be less if paid annually) 500 to 1,000,000 Subscribers
    Enterprise Plan Custom All-in-one marketing automation platform


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    Dotdigital

    Rating 4.2/5
    Best For For marketing and selecting an audience

    Dotdigital Website
    Dotdigital Website

    The platform is a versatile marketing solution for the ilk of business- B2C, NFP, and B2B marketers. Dotdigital was established in 1999 by Simon Bird, David Ivy, Lewis Barclay, Lain Anderson, and Colin Dawson in the United Kingdom. Later in 2015, the company was recognized as the UK’s largest email marketing automation platform.

    Features

    • It is an omnichannel marketing campaigns tool- Email marketing, Marketing automation, Triggered campaigns, Drag-and-drop functionality, Creation of updated landing pages & forms, Live chat, Push notifications/SMS, Responsive email templates, and many more optimization tools
    • Built-in e-commerce marketing tools
    • B2B marketing tools
    • Campaign reporting and analytics tools

    Pricing

    You have to contact the sales team of Dotdigital for the pricing information.

    Sendinblue

    Rating 4.5/5
    Best For Startups, SMBs, Large businesses

    Sendinblue Website
    Sendinblue Website

    Sendinblue is a SaaS solution for growing businesses in the field of email marketing campaigns. Sendinblue was introduced by Armand Theberge and Kapil Sharma in 2007 to promote cloud-based marketing automation.

    Features

    • Landing page builder
    • Email marketing, SMS, Inbox, and Chat Marketing
    • CRM, Marketing Automation, audiences segmentation, and Transaction email
    • Easy Newsletter builder
    • A/B testing

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 With 300 emails a day, unlimited contacts, signup forms, and email templates included
    Starting price for paid plans $25 Unlimited contacts and up to 20,000 email sends

    Hubspot

    Rating 4.4/5
    Best For For large and experienced companies

    HubSpot Website
    HubSpot Website

    HubSpot is a cloud-based marketing service that renders sales and follows a methodology, CRM software, and customer services to the business. HubSpot is a renowned marketing tool, which was founded in 2006 by Brian Halligan and Dharmesh Shah.

    Features

    • Customer relationship management, Customer support
    • SEO Optimization
    • Web analytics

    Pricing

    HubSpot is quite expensive compared to other email marketing tools. It is categorized into three plans- starter – $45/month, Professional – $800/month, and Enterprise – $3200/month.

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free
    Starter Custom For growing creators automating their work
    Professional Custom For established creators scaling their business
    Enterprise Custom Custom


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    Convertkit

    Rating 4.4/5
    Best For For content creators and marketers

    ConvertKit Website
    ConvertKit Website

    It is best for converting a blogger’s email list into a revenue driver, incisive reporting, and automated workflows. Convertkit was founded in 2013 By Nathan Barry.

    Features

    • Visual Automations
    • Subscriber management
    • Editing and spam filters
    • Customized forms
    • Automate email distribution, Broadcasts and RSS feeds

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 Free for 300 subscribers
    Creator $9/month For growing creators automating their work
    Creator Pro $25/month For established creators scaling their business
    Unlimited Custom Custom

    The pricing for the ConvertKit starts at $9 for 300 subscribers and goes up to $2600 for 500k subscribers.

    AWeber

    Rating 4.2/5
    Best For For beginner content creators and marketers

    AWeber Website
    AWeber Website

    AWeber allows you to establish a mailing list, and view and analyze your email marketing campaigns. It has an autoresponder, a landing page builder, and Web push notifications.

    Features

    • Autoresponders, Documenting, split testing, and Interesting email designs
    • A broad range of templates
    • Automation
    • RSS to-email functionality
    • Landing page builder with a list of segmentation options
    • Phone, Email, Live chat support, and integrations with third-party apps

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Up to 500 subscribers
    Lite $12.50 Unlimited subscribers, 1 Email list, 3 Landing pages, 3 Email automation
    Plus $20.00 Unlimited subscribers, Email list, Landing pages, and Email automation
    Unlimited Custom Custom


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    MailerLite

    Rating 4.7/5
    Best For For small businesses

    Mailer Lite Website
    Mailer Lite Website

    MailerLite, an email commerce software formulated a competent and personalized marketing theme. MailerLite was founded in 2005. Mailerite has a drag & drop editor and it also comes with a few pre-designed templates.

    Features

    • RSS to-email functionality
    • A/B split testing
    • 24/7 live chat
    • Landing page builder with a list of segmentation options
    • Opt-in forms
    • Automation

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free for up to 1000 Subs.
    Growing Business $9 Unlimited emails and 3 users
    Advanced $19 Unlimited emails and users
    Enterprise Custom Businesses with over 100K subscribers.

    Mailer Lite is free if you have not more than 1000 subscribers and deal in 12,000 emails/month. Its pricing starts at $10 for 1000 subscribers to $50 for 10,000 subscribers. Also, you can send unlimited emails/per month if you choose any paid plan.

    Drip

    Rating 4.4/5
    Best For For small businesses

    Drip Website
    Drip Website

    Drip is a marketing automation platform for e-commerce businesses. It was founded in 2013. You can create multichannel campaigns on Drip. It also allows you to efficiently integrate your customer data from eCommerce stores like Shopify, WooCommerce, and BigCommerce.

    Features

    • Split email testing and Custom conversion tracking
    • Segment builder, Drip campaigns, Broadcast emails, and One-off emails
    • Custom-made content
    • Integrated applications
    • Automated SMS
    • Multi-channel marketing functionality

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 14 days
    Premium $39 2500 to 1,000,000 Subscribers and Unlimited Email sends
    Premium Custom Custom no. of email contact and 120,000,000 emails sends

    Conclusion

    Mailchimp is one of the best email marketing tools used by marketers. But it might not consist of all the features you require. So, we have rounded up some of the best alternatives to MailChimp so that you can have a look, before choosing for your business and work.

    FAQs

    What are some of the alternatives to Mailchimp?

    Moosend, Sendinblue, AWeber, and HubSpot are some of the alternatives to Mailchimp.

    Is Mailchimp still effective?

    Yes, MailChimp is an effective marketing tool if you are just starting with email marketing or newsletters.

    Is MailChimp free?

    Yes, MailChimp offers a Free plan for up to 2,000 contacts.

    Does Google have an alternative to Mailchimp?

    Google Workspace by Google is the alternative to MailChimp.

    Why is Sendinblue better than Mailchimp?

    Because Sendinblue offers the same features cheaper than Mailchimp.

  • 10 Best Email Finder Chrome Extensions You Should Try Out Today

    Do you spend hours collecting emails and creating the desired email list manually? Do you want emails for lead generation and don’t want to spend so much on dedicated email tools? Or do you want to make the job of finding emails easier than having to work around an email finder tool all the time?

    If any of this is your problem, opting for an email finder Chrome extension is a good way to approach it. Not only are they cheaper but they make finding emails easier and faster.

    You can find hundreds of emails related to a particular domain or company without having to switch between applications and tabs. Just a few clicks and you get a curated list of emails without endless browsing and any hassle.

    Email Finder Chrome Extensions to Try Out Today

    1. EmailDrop
    2. Name2Email
    3. Hunter
    4. useArtemis
    5. Lusha
    6. Snov.io
    7. RocketReach
    8. Skrapp.io
    9. Aeroleads
    10. Findthatlead

    Which Email Finder Chrome Extension Is Best?

    How to Find Email Address Within Seconds2

    Email Finder Chrome Extensions to Try Out Today

    Most of these extensions are paid ones while some come with a freemium model. Many of these are an extension of existing email software such as Lusha. It is a dedicated software for email marketing that comes with a Chrome extension to find emails effortlessly.

    The graph shows the estimated number of emails sent or received per day in billions as per the data shared by financesonline.com
    Number of Emails Sent or Received per Day in Billions as per the Data Shared by financesonline.com

    Look at the 10 email finder Chrome extensions and keep an eye out for extensions associated with the applications that you already use. This makes integration easy and you do not need to switch between multiple applications.

    1. EmailDrop

    Chrome Extension EmailDrop
    Pricing Plans Free
    Available as Chrome Extension, Website
    Total Users 20,000+
    Ratings 3.7
    Email Drop Chrome Extension
    Email Drop – Best Email Finder Chrome Extensions

    Email Drop is a free Chrome extension that allows its users to extract all the emails in a simple clean file by removing all the spammy emails from a webpage. You can create your email list effortlessly without having to copy-paste a long list of emails.

    You can extract all the emails in a text file with a few simple clicks, which makes it the ultimate email extraction tool. The company will be releasing a paid extension soon with much more functionality.

    2. Name2Email

    Chrome Extension Name2Email
    Pricing Plans Has a free starter plan with 200 business email searches and the paid plans start from $49
    Available as Chrome Extension, Website
    Total Users 80,000+
    Ratings 3.6
    Name2Email Chrome Extension
    Name2Email – Best Email Finder Chrome Extensions

    Name2Email has a vast user base with over 80,000 people relying on to find corporate emails right from Gmail. All you need is the person’s and company’s name to find the email.

    It helps you save hours of prospecting or creating email lists by integrating with your Gmail directly. Even though there are chances of errors, this free tool is trusted by many people to outreach and find corporate emails.

    3. Hunter

    Chrome Extension Hunter
    Pricing Plans Has a free starter plan with 25 email searches and the paid plans start from $49 per month
    Available as Chrome Extension, Website
    Total Users 5,00,000+
    Ratings 4.7
    Hunter.io Email Finder Extension
    Hunter.io – Best Email Finder Chrome Extensions

    Hunter allows 25 free searches per month on every account to find email addresses in a single click from any web page. you can find emails based on the domain name, company name, or the author’s name of the webpage.

    Furthermore, Hunter.io includes a specialized function for creating a list, making it easier for marketing and sales companies to prospect and outreach. This list can be readily linked to your CRM, improving the application’s usefulness.

    4. useArtemis

    Chrome Extension useArtemis
    Pricing Plans The pricing starts from $49 per month
    Available as Chrome Extension, Website
    Total Users 70,000+
    Ratings 4.9
    useArtemis Email Finder
    useArtemis – Best Email Finder Chrome Extensions

    useArtemis.co is a user-friendly application designed to streamline your lead generation efforts. With its array of powerful features, this tool simplifies the process of finding and engaging with potential leads for your business.

    One of its standout capabilities is its ability to extract valuable leads from LinkedIn and Sales Navigator, ensuring you have a steady stream of prospects to connect with. You can easily enrich these lead lists with essential information to better tailor your outreach efforts.

    Additionally, useArtemis.co empowers you to launch multi-channel campaigns, enabling you to reach your leads through various communication channels, enhancing your chances of engagement and conversion.

    When you’re browsing LinkedIn, the Chrome extension offered by useArtemis.co becomes your trusty sidekick, helping you unearth individual email addresses with ease.

    5. Lusha

    Chrome Extension Lusha
    Pricing Plans Has a free starter plan with 5 email searches and the paid plans start from $29 per month
    Available as Chrome Extension, Web App
    Total Users 3,00,000+
    Ratings 4.6
    Lusha Email Finder Extension
    Lusha – Best Email Finder Chrome Extensions

    Lusha enables its users to find email and contact information right from Gmail, LinkedIn, Salesforce, and other applications. This makes it hassle-free and helps save time as you can directly find the email without finding the right person on their website.

    Even though the starter pack (free version) comes with only 5 free searches, you can upgrade to a paid version and improve the prospecting process. The data provided is far more accurate than that of other extensions, as evidenced by its large user base.

    6. Snov.io

    Chrome Extension Snov.io
    Pricing Plans The pricing starts from $39 per month.
    Available as Chrome Extension, Website
    Total Users 3,00,000+
    Ratings 4.9
    Snov.io Email Finder Extension
    Snov.io – Best Email Finder Chrome Extensions

    Snov is an email finder and verifier extension that helps you create email drip campaigns and many more functions. It works seamlessly along with Hunter, RocketReach, and other email marketing tools to enhance their functionality.

    Each month, you receive 50 free credits to pull emails from websites, saving you hours of prospecting time. It is popular because it allows you to create triggered answers and follow up directly through the application. You can send emails to your prospects directly from the extension without having to fuss.

    7. RocketReach

    Chrome Extension RocketReach
    Pricing Plans The pricing starts from $53 per month.
    Available as Chrome Extension, Website
    Total Users 3,00,000+
    Ratings 4.3
    RocketReach Email Finder Extension
    RocketReach – Best Email Finder Chrome Extensions

    RocketReach is one of the most popular email finder applications trusted by top Fortune 500 companies. One can easily get emails from LinkedIn, Crunchbase, Google, AngelList, etc.

    It is trusted to provide authentic email addresses with an 85% deliverability rate. Again, it comes with a feature to create a dedicated email list as you browse through the internet to collect emails.

    8. Skrapp.io

    Chrome Extension Skrapp.io
    Pricing Plans The pricing starts from $37 per month.
    Available as Chrome Extension, Website
    Total Users 90,000+
    Ratings 4.8
    Skyrapp.io Email Finder Extension
    Skyrapp.io – Best Email Finder Chrome Extensions

    Skrapp.io enables email extraction from LinkedIn within a few clicks. As a free user, you will get 50 credits per month after which you can switch to a paid version to keep the email list flowing.

    The main advantage is that it provides a large database of verified emails. So, if you’re prospecting on LinkedIn, you can use Skrapp.io to scrape verified emails for lead generation and outreach.

    9. Aeroleads

    Chrome Extension Aeroleads
    Pricing Plans The pricing starts from $49 per month.
    Available as Chrome Extension, Website
    Total Users 20,000+
    Ratings 4.7
    Aeroleads Email Finder Extension
    Aeroleads – Best Email Finder Chrome Extensions

    Aeroleads is a simple-to-use application that includes an email verifier. It links with numerous websites to help you find emails in bulk for your campaigns, with a few simple clicks.

    All emails and the necessary information can be easily extracted to CSV or Excel. Simply create an account with your Google login information and build your email list. After signing up, you will receive 10 free email credits.

    10. Findthatlead

    Chrome Extension FindThatLead
    Pricing Plans The pricing starts from $49 per month.
    Available as Chrome Extension, Website
    Total Users 30,000+
    Ratings 4.4
    FindThatLead Email Finder Extension
    FindThatLead – Best Email Finder Chrome Extensions

    Findthatlead is a seamless lead creation service that allows you to quickly search and validate emails from any website or LinkedIn profile. You go from investigating a lead to validating their email and sending a direct reply without ever closing your browser.

    In addition, this free Chrome extension exports your new leads into mailing lists as CSV and assists in creating email drip campaigns. You may easily locate leads and verify them to lower the bounce rate. Users receive 50 free searches each month, which grow when you sign up for a subscription.


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    Which Email Finder Chrome Extension Is Best?

    From these nine which one is perfect for you? Consider the following factors while picking one:

    • Reduce time spent on finding and creating a dedicated email list
    • Improve the quality of lead generation
    • Get verified contact information

    Not every Chrome extension works the same way, and you must understand your business requirements to find the best one. Once you get the right tool, all you need is a company name or domain name to get all the emails that you would want from their website or through their social media channels.

    Conclusion

    Finding an email to generate leads is one basic process involved in online marketing. However, completing the work manually costs time which can be reduced by the use of Google Chrome extensions.

    There are a number of Chrome extensions available to get email-finding tasks in less amount of time. The best nine email finder extensions have been shared above with their highlighted points to make it more accessible to find your perfect Chrome email finder extension.

    FAQs

    What is the best email address finder?

    Some of the best email address finder services are snov.io, hunter.io, Aeroleads, etc.

    Is there a free email finder?

    Yes, there is a number of free email finder tools available on the web. Some of them are Hunter, Saleshandy connect, Discoverly, etc.

    What is GetProspect?

    GetProspect is a cloud-based email extraction tool that helps businesses and sales managers to contact their specifically targeted leads within a few clicks.

  • A Complete Guide on How to Use the Social Media Platforms for Affiliate Marketing?

    Affiliate marketing has always been an excellent way to monetize online traffic and earn a decent commission. Only the way people conduct affiliate marketing kept changing. If you have searched for ways to make passive income online, you must have come across affiliate marketing as a common suggestion.

    It is a performance-based marketing tactic wherein affiliate marketers are given a commission(s) for every successful sale they make. The sale can be conducted through any medium, i.e., email marketing, ads, blogging, social media, etc.

    Of all the mediums, social media opened massive avenues for affiliate marketing enthusiasts to begin their journey. Since social media platforms are free to join and easy to use, more people can try their hands at affiliate marketing. But is selling through social media channels this easy? Well, not really. You cannot expect to publish an affiliate link and expect people to buy from it.

    You will have to create a social media plan, get the necessary tools, and be consistent with your effort to see any results. If you’re starting, you can follow some tried-and-tested methods discussed in this article. When executed correctly and consistently, the results can be impressive.

    What Is Affiliate Marketing & Who Is It For?
    7 Ways to Use Social Media to Generate Affiliate Sales
    Social Media Has Opened Floodgates of Opportunities for Affiliate Marketers

    What Is Affiliate Marketing & Who Is It For?

    Affiliate marketing can be best defined as a Cost-Per-Action (CPA) affiliate model wherein affiliates (content creators) are given a commission for every successful sale by brands. Whether you’re an online content creator or a brand offering products/services, affiliate marketing creates a win-win situation for both.

    As per the data shared by similarweb.com, affiliate marketing generates approximately 5% to 25% of the total online sales for some of the world’s biggest brands, so you know how powerful it is. You can earn a hefty commission(s) as a creator by successfully selling a brand’s products to your dedicated audience. On the other hand, brands can generate more sales by simply paying a percentage of sales to the approved affiliates.

    So whether you’re looking forward to earning some extra passive income as a creator or want someone skilled to sell your products as a brand, affiliate marketing is the way in the future.

    7 Ways to Use Social Media to Generate Affiliate Sales

    The best part about affiliate marketing is that it can be done via any medium. Earlier, affiliates relied heavily on blogs and email marketing to promote affiliate products. But the advent of social media offered a newer and better avenue to attract and build a target audience.

    As per Similarweb.com, 67% of affiliate marketers use social media as a tool to connect with their customers
    As per Similarweb.com, 67% of affiliate marketers use social media as a tool to connect with their customers

    If you combine the total number of social media users on platforms like Facebook, Twitter, Instagram, etc., the figure surpasses an astounding 4.5 billion mark as per the data shared by wearesocial.com. With so many people online, you cannot risk not leveraging social media platforms to your advantage. If you’re an affiliate marketer trying to get sales from social media platforms, the following tried-and-tested methods can help you get visible results.

    Leverage Niche-Specific Groups

    An Example- Yoga specific Facebook Group
    An Example- Yoga specific Facebook Group

    Social media platforms like Facebook have countless groups created around particular interests. So if you’re promoting affiliate products in the yoga niche, look for groups built around yoga, health, wellness, and similar topics.

    Joining such groups will give you instant access to people who would be interested in buying the products you’re promoting. If you’re in for a long-term game, ensure you don’t spam niche-specific groups.

    It will only increase your likelihood of getting banned from the group. Instead, focus on delivering value to the people inside the group, and making sales will become much easier. You can check the next point to learn how to sell in social media groups without spamming and getting banned.

    Emerge as the Community’s Influencer

    An Example- Leah is a digital content creator as well as an affiliate marketer of beauty and health products
    An Example- Leah is a digital content creator as well as an affiliate marketer of beauty and health products

    When it comes to online communities, you can either create one from scratch or join an existing community. The former option would easily require a lot of time, so you might consider joining an already well-established online community. Once you get approved in such communities, your focus should be on providing value around the topics related to your affiliate products.

    Direct publishing of affiliate links will mostly lead you to a permanent ban from the group, so you should focus on establishing yourself as a trusted influencer. You can achieve this feat by consistently sharing helpful posts, assisting people through comments, etc.

    Once people know you, start incorporating affiliate products in your posts and describe how they helped you. The more problems you solve for your target audience, the more sales you’ll make.

    Be Consistent with the Delivery of Attention-Grabbing Content

    It can be an extension of the previous point as both will touch lines with sharing highly relevant and helpful content. Whether you’ve decided to join niche-specific communities on Facebook or have planned to build an audience on your personal Twitter or Instagram profile, one thing will remain unchanged, i.e., the need to share helpful and attention-grabbing content.

    A golden rule of affiliate marketing is one should never try to force sales. The affiliate should focus on solving the problems using an affiliate product, and sales will follow. You can do this by being consistent and creating niche-relevant content that is engaging, crisp, and attention-grabbing.

    You can get better results if you can incorporate storytelling in your content pieces. Those starting can follow established affiliate marketers and replicate their content format. It can be altered as you advance.

    Make Your Content More Visual & Engaging

    An Example- The website bestrookbox.com is an amazon affiliate site with many engaging visuals
    An Example- The website bestrookbox.com is an amazon affiliate site with many engaging visuals

    Good-quality images always catch people’s attention. Affiliate marketers who incorporate high-definition images in their content always receive better conversions.

    You can include pictures of the product you’re promoting or add any other image related to the topic you’re talking about. Relevant images paired with attention-grabbing content always give the best results, so try it out.

    If you’re a beginner and don’t know how to integrate images with ad copies or other text content, follow some Amazon or eBay affiliate marketers to study and understand how they do it. You can begin by replicating their process, but it should be customized as you advance.

    Create Short URLs for Affiliate Products

    Affiliate marketers should always use link-shortening services to make their work easier. Original links to affiliate offers are long and may look like spam to most. Always post shortened URLs online if you don’t want the URL structure and length to hinder your affiliate sales.

    Whether you use Facebook, LinkedIn, Instagram, Twitter, or any other social platform, attach links with your content that look short, neat, and professional. Bitly, Rebrandly, TinyURL, and Shor.io are some link-shortening services you can consider.

    Promote Quality Offers

    If you’re serious about earning from affiliate marketing, you should focus on finding and promoting offers or products that are highly relevant to your target audience. Selling junk products can get you sales in the short run, but it won’t be sustainable.

    To become a good affiliate marketer, you should always search for quality affiliate offers that can sell like hotcakes on social media. You should never accept any random affiliate offer coming your way as a beginner, as it can affect your long-term goals.

    Use Social Media Tools

    Affiliate marketing can be arduous if you don’t have the right tools for the trade. For example, you may fail to come up with interesting content ideas for your social media profiles if you don’t have access to tools like Buzzsumo.

    BuzzSumo Website
    BuzzSumo Website

    Capturing emails of people interested in your promoted offers can be challenging if you don’t have a good email capturer like OptinMonster. The market offers different tools to solve your affiliate market problems. This method can help you improve affiliate sales indirectly.

    You just need to identify what you need and invest in those tools. For starters, you may consider getting click funnels or Unbounce landing page builders to hosting your offers. A chatbot like Mobilemonkey to actively engage with the audience and generate leads, bitly to shorten affiliate links, and email marketing software like convertkit to build your email list and promote your offers.

    Social media provides ample opportunities for affiliate marketers to build a loyal audience and earn from it. But only a few manage to leverage it correctly. Whether you’ve just started your affiliate journey or are finding it challenging to make affiliate sales, following the methods discussed above will bring noticeable results.

    Social Media Has Opened Floodgates of Opportunities for Affiliate Marketers

    Promoting and selling products to a target audience online is not as simple as it seems. You will have to put in consistent efforts, give time, and invest in the right resources to start making serious income from affiliate marketing.

    However, if you have little investment but can dedicate time to shaping your career as an affiliate marketer, social media platforms can help you greatly. These social media platforms have billions of people, so finding the right audience for your affiliate programs is no longer a challenge.

    The above graph shows the daily active user count of multiple social media platforms as per the data showed by Google
    The above graph shows the daily active user count of multiple social media platforms as per the data showed by Google

    But how you will attract your target audience, initiate a conversation, and make sales is what matters the most. There can be endless ways to use social media to your advantage, but you will have to start with a few proven methods.

    To help make your journey easier, we’ve covered some practical and timeless ways to help you get started. Follow all the techniques for at least a few months to know what works best for you. With time, you will gain clarity, and you can also start experimenting with newer ways to close sales on social media.


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    Conclusion

    Social media is not restricted to one use, instead, it has many potential ways to help in different tasks like lead generation, affiliate marketing, etc. Use social media for affiliate marketing, there are multiple ways one can prefer to take help form.

    A complete guide on how to use social media platforms for affiliate marketing is given above with the addition of tool names where required. The guide also contains few examples of the methods and some basic tips over them.

    FAQs

    Which social media platform is best for affiliate marketing?

    The universal social media platform that is almost used by everyone is Facebook. Hence, Facebook is considered the best option to choose for affiliate marketing.

    Does Instagram allow affiliate marketing?

    Yes, Instagram does allow affiliate marketing for the users with the only condition of being compatible with their terms and conditions.

    What should a beginner do in affiliate marketing?

    Being a beginner in the field of affiliate marketing one needs to start by considering the platform for the affiliate marketing followed by selecting a particular niche you might be interested in. The next step involves searching for better affiliate marketing options in your niche that you can, later on, add with quality content on your selected platforms.

    One can promote their affiliate link on social media platforms in multiple ways. Some of them are selecting the most popular social media platform in order to join the niche-related community, taking help from social media influencers or becoming one by self, keeping up with the available resources and quality-based offers, etc.

  • Top Advertising Agencies in India

    Marketing is an integral part of any startup or business. Advertisement is a great way to promote your product and services on various platforms. It can be on a newspaper, a magazine, YouTube, or online streaming platforms like Netflix, Amazon Prime, Spotify, or huge advertisement boards around our cities. But it is crucial to create advertisements that leave a lasting impact on customers’ minds.

    These advertising agencies help design and display advertisements for various brands and companies. These top advertising companies provide services in digital marketing, Facebook marketing, Google AdWords, and more across all these platforms.

    In this article, we will talk about the best advertising agencies in India. Let’s get right into the business.

    Crayons Advertising
    DDB Mudra Group
    SocialPulsar
    Grey Advertising
    Creation Infoways
    Avail Advertising
    Triverse
    Purnima Advertising
    Web Cures Digital
    Urja Communications

    Crayons Advertising

    Founder Kunal Lalani
    Founded in 1986
    Headquarters New Delhi

    Crayons website
    Crayons website

    Crayons advertising’s main headquarters are based in New Delhi with many other branches all over India. The company designs advertisements mainly for television, newspapers, and radio. It is one of the largest growing creative agencies in India. It is popular for its creative advertisement.

    This company has won many awards for its work including Dainik Bhaskar Ink Award, Gold in Delhi Ad Club Awards, Advertising Agencies Guild Award, and Gold for the World Heart Day Campaign in ASTER Awards. Its clients include big companies such as Lotto Shoes, Kohinoor Foods Limited, Kajaria PLY, J&K Tourism, Casio, State Bank of India, Air India, LIC, Apollo, and many more.

    DDB Mudra Group

    Founder A. G. Krishnamurthy
    Founded in 1980
    Headquarters Mumbai, Maharashtra

    An advertisement from DDB Mudra Group
    An advertisement from DDB Mudra Group

    Earlier known as ‘Mudra Communications Limited’, this company is one of the top ad agencies in India or creative ad agencies in India. The company was founded in the year 1980 with only 15 employees. This company was behind the successful campaign of ‘Rasna’ with the tagline ‘I love you Rasna’ in the year 1983. The DDB Mudra Group is a leading marketing and advertising agency in India.

    Some of the many awards won by this agency are: Silver for Creative Agency of The Year and Gold for Talent Development Program at the Campaign South Asia Agency of the Year and more. This company has many big clients including Pepsi, Linen Club, Colgate, McDonald’s, Puma, Reebok, and Peter England.

    SocialPulsar

    Founder Ajish Nair
    Founded in 2015
    Headquarters San Francisco, USA

    Awards received by SocialPulsar
    Awards received by SocialPulsar

    Originally based in San Francisco, USA, SocialPulsar is one of the best media agencies in India. It is an AI-driven agency that provides not only advertising services, but Social Media Optimization, Content Management, Brand Analysis and Management, Digital Marketing Strategy, and more services. SocialPulsar has won the ‘25 Most Influential Mobile Marketing Leaders’ award at the World Marketing Congress (WMC). It serves many big clients such as Renault, OPPO, Speak INC., Skyline, and more.

    Grey Advertising

    Founder Ravi Gupta
    Founded in 1977
    Headquarters New York, USA

    An advertisement made by Grey
    An advertisement made by Grey

    Despite being one of the best advertising agencies in India, Grey advertising is one of the world’s top advertising agencies. It was formerly known as Trikaya Grey. It is an award-winning advertising agency that also offers other services to its clients such as public relations, public affairs, sales promotions, and more. The awards won by the company include 10 Cannes Lions and a Clio. The company has served clients like Gillette, Pfizer,  Eno, Sensodyne, Duracell, DELL, P&G, and more.

    Creation Infoways

    Founder Satya Narayan Satapathy
    Founded in 2000
    Headquarters New Delhi

    Some clients of Creation Infoways
    Some clients of Creation Infoways

    Creation Infoways is a digital marketing agency based in New Delhi that provides advertisement services across digital platforms such as Google, Facebook, and Android Applications. This company is certified by Google Partner, Germany Cert, Clutch, and Nasscom. This company provides a full digital marketing package that includes SEO (Search Engine Optimization) services, Facebook marketing, Google Analytics, etc. The clients of this company are companies such as Myntra, FIITJEE, National School of Drama, giBS, etc.

    Avail Advertising

    Founder Akshat Shaligram and Avinash Shaligram
    Founded in 1989
    Headquarters Pune, Maharashtra

    Avail Advertising's Work
    Avail Advertising’s Work

    Avail Advertising is one of the top advertising agencies in India based in Pune. It provides many advertising services such as print, audiovisuals, Search Engine Optimization, exhibitions, and event management. It has been offering services to its clients for over 25 years. Some of the clients of this company are Tata Technologies, JW Marriott, fssai, Toyota, LAVASA, and others.

    Triverse

    Founder Suresh Tiwari
    Founded in 2008
    Headquarters Gurgaon

    Services offered by Triverse
    Services offered by Triverse 

    Triverse Advertising was founded in the year 2008 by Suresh Tiwari. It is an “advertising agency” that believes in making your brand a brand of choice. This agency creates advertisements for clients across many platforms such as YouTube, TV Commercials, Radio, Print, and more.

    Along with advertising, this company provides services such as Brand Strategy, Brand Marketing, Website Development, Search Engine Management, Blogging, and video content development. Some of its clients are companies such as SMC, Plumber FAUCETS, The Belmonte, Godfather, etc.

    Purnima Advertising

    Founder Ashok Soni
    Founded in 1994
    Headquarters Ahmedabad, Gujarat

    Overview of Purnima Advertising
    Overview of Purnima Advertising

    Purnima Advertising was founded in 1994. It is a top company in India and one of the best ad agencies in India that offer Advertising services to its clients. It also offers other services such as brand strategy, design, and media planning. This company has many clients that include government agencies such as AADHAR, BSNL, Gujarat Tourism, and Himachal Tourism and non-government agencies such as DS Group, Gits, Nirma, Shopclues.com, Sleepwell, Ching’s, etc.

    Web Cures Digital

    Founder Chetan Sureja
    Founded in 2013
    Headquarters Ahmedabad, Gujarat

    Web Cures Digital's PPC Management
    Web Cures Digital’s PPC Management 

    Web Cures Digital aims to bring your local business to the top of search engines such as Google, Bing, DuckDuckGo, Yelp, and others. This company was founded in 2013 and its headquarters are based in Ahmedabad, Gujarat. It provides advertisement services along with Search Engine Optimization, Social Media Marketing, and Email Marketing. This company also offers consultancy on Search Engine Optimization, Web Development, and Pay Per Click (PPC) Management. PPC advertising is a good way of generating more traffic for your website.

    Urja Communications

    Founder Prakash Chellaram Sharma and Ranjeet Nambiar
    Founded in 1986
    Headquarters Mumbai, Maharashtra

    Urja Communications' Successes
    Urja Communications’ Successes

    Urja Communications is one of the top advertising agencies in India. It has been delivering creative solutions for over 20 years.  It provides its clients with digital and email marketing and communications services. It has many big companies as its clients, some of which are: HDFC Bank, Standard Chartered, Axis Bank, Aditya Birla Capital, Jana Small Finance Bank, and many more.

    Conclusion

    For any kind of business, advertising is one of the prime needs, no matter how small or big it is. Advertising agencies know their work and take the advantage of every given opportunity to make the business visible to their customers and their potential customers. This way they create advertisements to establish a long-lasting effect on the customers.

    FAQs

    What is meant by an advertising agency?

    A firm engaged in providing services of advertisements for clients to create awareness and market for them is known as an advertising agency. These agencies involve people with specialized skills and knowledge who are well-versed in marketing, advertising, and consumer behaviour.

    What are the types of advertising agencies?

    Types of Advertising Agencies or list of top advertising agencies in India:

    • Full-Service Agency
    • In-House Agency
    • A Creative Boutique
    • Media Buying Service
    • The La Carte Agency
    • Special Service Agency (Group)
    • Commission Basis
    • Cost-Based or Fee System

    What does a media agency do?

    Media agencies provide consumer insight, planning, and buying skills while advertising agencies deliver brand knowledge and most creative materials such as TV ads. Media advertising agencies is an amalgamation of two different types of company that provide different advertising and marketing-related services.

    What is a creative media agency?

    It is a company that offers a combination of strategy, design, technology and advertising services to clients, it is creative or expert lead, it’s made up primarily of creative professionals, and it’s often strongly defined by values.

  • Best Email Verification Tools: Pricing, Features, and Comparison

    Email has been serving as a way of communication since the late 1960s, and today with about 3.8 billion email users, it has helped in delivering private, transactional, and official mail all over the world. In order to find the best email verification tools to clear up your email list. We need to know which email communication platforms have excellent features and are the best and most popular in the market today. As of today, 319.6 billion emails are sent every day and by 2023, the number of email users is predicted to reach more than 4.6 billion.

    Along with communications, emails are also used as a verification method and are usually marked as a required field while signing up on any website, event, or social media. This makes emails all the more crucial for sending updates and other information. Moreover, the transfer of files over the internet has been one of its key features since its conception.

    Features to consider before buying an email verification tool

    To find a suitable email verification tool, you need to examine a few important features while purchasing them. First, you should look at the accuracy of the tool. How does it perform and what is its verification time? Is it doing real-time verification or not? Then comes the pricing of the product. Definitely, when shopping for any tool, pricing is an important factor to consider. Pricing should be in accordance with your ROI on business operations.

    The last and most important feature is Data Protection and customer support provided by the company. In fact, if we check the above features tick right on our end. There is less possibility of failure of tools.

    Email Verification and its significance

    Digital marketing is often linked with email. A digital marketer is supposed to collect emails, so as to advertise a product or a website, or an application through the mail. This can often be tricky since the marketer has no way of identifying the authenticity of the email addresses he receives. The email address might be a typo as well as it could be a fake address. This is where Email Verification tools come in. These tools help you rid your email database of fake addresses and erroneous emails.

    How to Build an Email List for Business? | Email List Building Tools
    Email marketing helps you not only to promote the brand or launch a new productbut build a relationship with your customers and convert them into loyalcustomers. Email marketing [/tag/email-marketing/] is the primary method forpromotion. But you need to find out how to create an email list. To co…

    Email List Building

    Sendor Score is a weighed factor that helps you determine whether the email you sent will be delivered to the inbox or the spam folder. The higher your score more is the chance of your sent mail ending up in the inbox, rather than the spam folder.

    Some ways, Email Verification tools help improve your Sendor’s Score are:

    • Hard bounces are one of the primary causes which tend to reduce your Sendor Score; they happen when the email address that you sent the mail to, either no longer exists, or it never existed in the first place. This issue can be eradicated with regular email checks and updating the database with an Email Verification tool.

    Flowmailer – The Email Delivery Platform you can rely on!
    Flowmailer provides an email delivery platform, focusing on reliable andlightning-fast email delivery. The team believes that every email not making itto the inbox is a missed opportunity to interact with your customer. That’s whythey focus on improving the clients’ email deliverability. In the f…

    Flowmailer Email Delivery
    • If the email receiver marks your mail as spam, it would be bad news for you. Although this mostly depends on the content of the mail, sometimes being marked as spam can be inevitable. However, there are some email verification tools that flag email addresses with a high rate of marking your email as spam, and let you be careful while sending the mail.
    • When it comes to Sendor Score, being blacklisted doesn’t really help. It revokes your email even from being received by the server. Here, these verification tools help you monitor IPs and find out if you have been blacklisted so you can resort the issue before it affects your Sendor Score.

    Top 5 Email Verification Tools:

    NeverBounce

    Rating 4.4/5
    Price Range in $ (Monthly) 10 to 999 (contact for customization)

    NeverBounce Email Verification

    NeverBounce is a scalable and secure email verification service and cleaning tool with commendable accuracy and pricing. With the use of hybrid verification, it allows emails to be scanned and verified in real-time and offers an amazing speed, scanning about 10k emails in a matter of 3 minutes. Also, NeverBounce offers live support with a phone call, chat and email whenever necessary.

    Along with the basic services of bounce analysis and testing for new users, NeverBounce offers three services, namely Cleaning, Verification, and Syncing.

    Cleaning: NeverBounce offers bulk email cleaning eventually increasing your sender score and amplifying deliverability. A good fraction of emails might go bad within a year without you even realizing it and making even more of them undeliverable. This is where NeverBounce cleaning comes in; it offers you an interactive and feasible dashboard for uploading and cleaning your email list as well as integration of custom API for bulk verification.

    Verification: The dashboard allows you to save the verification history after verifying email lists and export for further use, while also offering real-time statistics. Moreover, the integration of APIs with JavaScript widgets and the Zapier tool help with email verification in third-party applications.

    Syncing: NeverBounce allows you to automate your list cleaning by connecting your Customer Relationship Manager (CRM) with a one-time setup. Once the verification process is integrated, it will update your database on a regular basis to rid you of bad emails.

                                         Pricing for ‘Pay as you go’:

    Number of Emails Cost per mail
    Less than 10,000 $0.008
    Less than 100,000 $0.005
    Less than 250,000 $0.004
    Less than 1000,000 $0.003

                                         Pricing for Automated Cleaning:

    Number of Emails Cost per month
    Less than 1,000 $10
    Less than 10,000 $49
    Less than 50,000 $99
    Less than 100,000 $159
    Less than 250,000 $249
    Less than 500,000 $499
    Less than 1000,000 $999


    Mailfloss

    Rating 4/5
    Price Range in $ (Monthly) 17 to 200

    Mailfloss Email Verifier

    Mailfloss helps you deliver mail to legitimate addresses, and remove bad emails from the database, thereby reducing the cost of storage and mailing and enhancing engagement, optimizing return on investment. Operating on Mailfloss is as simple as connecting it with your preferred marketing platform and setting your priorities; the rest of everything is managed by Mailfloss, from removing bad emails to optimizing your Sender score.


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    Pricing for different services:

    Mailfloss Pro Mailfloss Business Mailfloss Lite
    Costs $200 per month Costs $49 per month Costs $17 per month
    125,000 monthly scanned mail with Automatic Daily Cleanup 25,000 monthly scanned mail with Automatic Daily Cleanup 10,000 monthly scanned mail with Automatic Daily Cleanup
    Black/Whitelisting options with unlimited ESP integrations Black/Whitelisting options with 10 ESP integrations Black/Whitelisting options with just 1 ESP integration
    Cost per mail is about $0.001 with 20% off on prepaid credit card purchase Cost per mail is about $0.003 with 15% off on prepaid credit card purchase Cost per mail is about $0.005 with 10% off on prepaid credit card purchase
    Offers auto-update of custom fields along with category exclusion Offers category exclusion for auto-remove


    ZeroBounce

    Rating 4.6/5
    Price Range in $ (Monthly) 15 to 1910

    ZeroBounce Email Validation

    ZeroBounce is a top-notch Email Validation and Deliverability toolkit. Its services include removing invalid emails, both misspelled and one’s which do not exist, detecting and identifying spam traps, abusing emails and domains which do not accept mail, and appending email lists. ZeroBounce allows users to know names, Geo-location, and other information to improve their Sender Score and conversion rate. The ZeroBounce AI offers insights into the value of an email address; it helps you identify email addresses with high activity, in turn, optimizing activity level scoring. Also, the Inbox Placement tester helps you identify if the email campaign made it to the inbox of your target audience.

    ZeroBounce offers an Email Server Tester to analyze your email headers and compares them to the standard header to enhance the outlook, open rate, and professionalism of your emails. Moreover, its Blacklist Monitoring Service offers to verify with over 200 blacklisting companies; hence if your emails are blacklisted, ZeroBounce knows which company to contact for delisting.

    Pricing for Email Validation and Scoring

    Email Validation and Scoring come with two different pricing formats; that is for the “Pay as you go” plan, and the Monthly subscription plan. The Pricing for the “Pay as you go” plan is as follows:

    Number of Emails Cost per Email
    Between 2000 and 5000 $0.008
    Between 5000 and 10,000 $0.0078
    Between 10,000 and 100,000 $0.0065
    Between 100,000 and 250,000 $0.0039
    Between 250,000 and 500,000 $0.003
    Between 500,000 and 1,000,000 $0.0022
    Between 1,000,000 and 2,000,000 $0.00159
    Between 2,000,000 and 5,000,000 $0.001385

    The Deliverability Toolkit can be purchased in three different versions; the starter package, the pro package, and the enterprise package. The pricing for all three of them is as follows:

    Starter Package Pro Package Enterprise Package
    Costs $39 per month Costs $249 per month Costs $999 per month
    Inbox Placement Tester offers 50 tests with over 20 International testing addresses Inbox Placement Tester offers 500 tests with over 20 International testing addresses Inbox Placement Tester offers unlimited tests with over 20 International testing addresses
    Offers 50 Email Server tests Offers 500 Email Server tests Offers unlimited Email Server tests
    Furnishes the user with 10 Blacklist monitors Furnishes the user with 50 Blacklist monitors Furnishes the user with 500 Blacklist monitors
    Scans for blacklisting every 12 hours Scans for blacklisting every 8 hours Scans for blacklisting every 4 hours


    Get a practical guide for the best email verification tool

    EmailListVerify

    Rating 4.3/5
    Price Range in $ (Monthly) 139 to 989

    EmailListVerify dashboard

    EmailListVerify is yet another full-featured email validation and cleaning service which helps users get rid of spam, bad addresses, and catch-all emails at an affordable cost. It helps you cut costs by removing bad email addresses, and increasing deliverability and conversion while also protecting you from spam traps. EmailListVerify validates domains, ISPs, and spam traps look for hard bounces through untraceable verification, and removes duplicate emails to reduce credits.

    EmailListVerify also offers you free tools including Email Health Checker and Blacklist Checker among others. The Email Health Checker scans for the DNS health of your email domain to provide good deliverability while the Blacklist Checker checks if you have been blacklisted with over 100 blacklisting servers. Moreover, its Email Extractor helps extract email addresses from any text file within a split second.

    Pricing for EmailListVerify comes in two different models, namely ‘Pay as you go’, and the Monthly subscription.

    Pricing plan for ‘Pay as you go’:

    Emails Verified Total Cost Cost per mail
    Up to 1000 emails $4 $0.004
    Up to 5000 emails $15 $0.003
    Up to 10,000 emails $24 $0.0024
    Up to 25,000 emails $49 $0.002
    Up to 50,000 emails $89 $0.0018
    Up to 100,000 emails $169 $0.0017
    Up to 250,000 emails $349 $0.0014
    Up to 500,000 emails $449 $0.0009
    Up to 1 Million emails $599 $0.0006
    Up to 2.5 Million emails $1190 $0.0005
    Up to 5 Million emails $1990 $0.0004
    Up to 10 Million emails $3290 $0.0003

    The pricing model for Monthly Subscription:

    Emails scanned per day Cost per month
    5000 $139
    15,000 $289
    35,000 $389
    50,000 $589
    75,000 $689
    100,000 $989


    Clearout

    Rating 4.8/5
    Price Range in $ (Monthly) 31.5 to 4050

    Clearout Bulk Email Validation

    Like most other products in the list, Clearout is an Email Verification and Validation service, which offers services ranging from spell check of email addresses to mail server verification, with feasible accessibility.

    Clearout offers services that include the removal of duplicate mail, avoiding catch-all type mail, identifying invalid email addresses, verification of blacklist, and removing the dot of the Gmail address to avoid targeting the same inbox from multiple addresses. Moreover, with features such as autosuggestion and risk verification, erroneous email addresses and anti-spam listing issues are resolved.

    Like most Email Verification tools, Clearout also offers ‘Pay as you go’ pricing model along with a subscription-based model. ‘Pay as you go’ offers a credit-based service and one credit amounts to one billable email. Both the pricing models have been tabulated below along with their services.

    ‘Pay as you go’ pricing model:

    Number of credits Cost per credit
    Between 5000 and 10000 $0.005
    Between 10000 and 100000 $0.0045
    Between 100000 and 250000 $0.0035
    Between 250000 and 500000 $0.0022
    Between 500000 and 1 Million $0.0017
    Between 1 Million and 5 Million $0.0011

    Subscription-based pricing:

    Number of Credits added Monthly Cost per Month
    5000 Credits $20
    10,000 Credits $36
    50,000 Credits $180
    100,000 Credits $280
    250,000 Credits $440
    500,000 Credits $680
    1 Million Credits $880
    5 Million Credits $2800

    Conclusion

    With a diverse calendar of email verification tools detailed in this article. One can immediately and efficiently eliminate fake, nonessential, and invalid email addresses that are impoverishing your marketing lists, and making it complex to achieve a good return on your operations. Regardless of which email verification tool you use, make sure to employ it regularly to always maintain the highest deliverability possible.

    FAQs

    What is an email verification tool?

    Email verification tools help any organization to ensure the delivery of emails, reduces the bounce rate of email, and ensure better communication within and outside of the company.

    What is the cheapest email Verifier software?

    Emailable, UpLead, and Snovio are the best options for the cheapest email verifier software.

    What is the best free tool to use to verify emails?

    NeverBounce.

  • Top 25 Profitable Micro SaaS Ideas to Explore in 2022

    Software as a Service or SaaS is a cloud-based software authorizing model, that licenses software to users through the internet. The services are centrally hosted and require no installation or maintenance from the end user. It can be easily accessed through a web browser with an internet connection.

    SaaS comes with the advantage of an on-demand subscription basis, which eliminates the risks of long-term commitment for users. They come at absolutely lower costs with no requirement for any operating expenses. SaaS is one of the fastest-growing services in the market. Their growth rate is rising by 18% every year.

    What is Micro SaaS?

    Top 25 Profitable Micro SaaS Ideas

    1. Email Marketing
    2. Resume Builder
    3. Accounting Services
    4. Video/Photo Editing Services
    5. Human Resource Management (HRM)
    6. Content Management
    7. Learning Management System (LRM)
    8. Survey Compilation
    9. Team Management
    10. Customer Resources Management (CRM)
    11. Invoicing
    12. Healthcare Services
    13. Fitness manager
    14. Journaling
    15. Web Analytics
    16. Pharmaceutical Service
    17. Software Solutions
    18. Form Generator
    19. Cookery
    20. KPI Tracking
    21. Tea/Coffee Round
    22. Personal Goal Tracker
    23. Time Manager
    24. Habit Tracker
    25. Grocery/Essentials

    Micro SaaS – Features and Advantages

    Micro SaaS – Limitations

    What is Micro SaaS?

    Micro SaaS shows promising growth in the Software as a Service market. They are started and operated as a small business as their name describes. Investments are required in a lesser number compared to other SaaS operations. Micro SaaS is considered to be focusing on a narrow market that is Niche Market with a small team and limited customers.

    With their recurring profits, fewer capital needs, low risk, dedicated customers and minimal operating expenses, Micro SaaS has started attracting many entrepreneurs towards them in recent years.

    Top 25 Profitable Micro SaaS Ideas

    The top 25 Micro Most profitable SaaS Ideas for your startup that definitely help you make money. The micro saas ideas to make money in 2022 are discussed below

    Email Marketing

    As digital marketing is growing at a rapid pace, email marketing has become one of the most profitable micro SaaS ideas. It is an essential service that helps an organisation to maintain regular follow-ups for their emails.

    E-mail marketing Revenue forecast

    Even the clients and customers can be kept in close contact through consistent email campaigning and marketing system. It can also save time, by segregating important mail from spam through colours or folders. It is necessary for an organisation that deals with too many emails.

    Resume Builder

    It is a significant tool that is necessary for youngsters and adults, who’re seeking jobs. Teaching them about creating an interesting resume and providing them with examples or templates could prove to be a promising startup. Demand for Resume Builders remains consistent over time.

    Accounting Services

    The always ‘in-demand’ services like accounting and basic tax calculations can be integrated into simple software. It helps the users manage their businesses and know the basic tax details they are supposed to pay.

    Video/Photo Editing Services

    The growing social media and e-commerce trend has only increased the need for photo or video editing tools. Developing an editing tool with good features according to the social media and e-marketer’s requirements can be a good choice.

    Human Resource Management (HRM)

    This is software that is used to track, manage and plan the requirements of the workforce deployed in an organisation.

    Global Human Resource Management Market

    It is expected that about 90% of workforce management by 2023, would be handled by SaaS. There is a huge need for these types of management software.

    Content Management

    There has been an enormous growth in the number of bloggers and social media users in recent times. Therefore, a need for content management software becomes essential. A SaaS tool to create and manage content with advanced facilities to auto-post and manage them will have more demand.

    Learning Management System (LRM)

    This has a great scope in the present online world. Educating students and elders on basic, professional and personal life through online lectures and study materials, will have a great demand in future. It is high time to start a SaaS platform for educational services.

    Survey Compilation

    Customer surveys and feedbacks are the most essential elements for the growth of a business. But, when plenty of them pile up, it might be difficult to keep track of everything. A SaaS tool can solve this by providing features, that can pick up important feedback, and merge repeated ones and others. It can save time and help to provide efficient solutions to the matter.

    Team Management

    Managing teams in projects and discussions when working remotely could be challenging. Particularly, when the meeting includes PPTs and much information, that is to be noted, it becomes difficult for a follow-up. A SaaS software to handle this can be of great advantage to the user and as an income generator to the service provider.

    Customer Resources Management (CRM)

    Freelancers and companies need to do multiple activities or work for different clients at the same time. Managing all these works on their own can be a time-consuming process. Hence, this type of management can be done by Micro SaaS tools, effectively and reliably, for freelancers.

    Invoicing

    Software that can generate bills and invoices automatically after every sale stands to be useful. Bills should be easily exported to PDF or any other Tax calculation software as per needs. It should be able to generate periodic bills with good presentation. Auto billing and Invoicing software can increase the productivity of an organisation.

    Healthcare Services

    Tracking clients’ healthcare schedules, fixing and reminding them of their appointments, providing remote health support through professionals, online consultations with doctors, etc., can be done through the healthcare SaaS service. The demand for such services is going to be higher in the future.

    Fitness manager

    Developing a fitness/wellness program during these pandemic times, when most of us are working from home, is one of the best ideas. You can teach people simple exercises or yoga that are needed for their day-to-day wellness. If you’re a fitness professional, then you can do it as a proper online program through a SaaS tool.

    Journaling

    The pace of the growing world has made people isolated. Accompanying those people by letting them share their thoughts and making them reflect on their lives could be useful. Just design software with a good user interface and writing formats and this might be your next best Micro SaaS startup. Journaling is indeed good for mental health.

    Web Analytics

    Web Analytics Software helps you track your website’s traffic and analyze your performance over time. They provide solutions to improve the performance of websites, thus saving time and increasing the income for an organisation.

    Pharmaceutical Service

    This could be an essential service required by older people. They may lose track of their medicine’s availability and suffer at the last minute. A SaaS platform to address this issue and deliver the medicines to their doorstep on time can make a good startup.

    Software Solutions

    In a world that is revolving around more technical devices than humans, there’s no drought for doubts regarding software and its functions. Addressing these doubts by providing solutions in an easy and simple way, either through videos or blogs, can be a good option for a Micro SaaS business.

    Form Generator

    The usage of online forms, like Google forms, has become an essential tool in recent times. So, developing a SaaS tool for creating forms, will have a good market demand. Presenting it in such a way that, even people with no coding knowledge can create their own forms, will certainly possess a higher advantage for this service.

    Cookery

    Cookery has gained a huge reception among people around the world. The lockdown, which arrested people in their homes, made them look for new ways to enjoy their meals. Hence, online cooking demos and sharing of recipes by chefs and professionals could be a good idea for starting a business.

    KPI Tracking

    Key Performance Indicators (KPI) a tool used to measure the company’s performance and displays the result as charts and tables for easy understanding. It helps the organisation to monitor sales and other performance-related activities. The demand for such tools is always higher.

    Tea/Coffee Round

    It may sound weird, but this type of service proves to be of great importance to employees in an organisation. There is a need for an app that keeps track of rounds of who should make tea for the day. A perfectly crafted Micro SaaS tool could do that.

    Personal Goal Tracker

    This should track anything from personal goals, maintaining diet, achievements, milestones, etc., This can be made into a graph for easy viewing and analyzing one’s performance. The personal tracker can have a good reach among audiences.

    Time Manager

    Organizing and planning time, to make optimum utilization, might demand most of our energy. If a small software could assist us with that, then it’ll be of great support. Developing a time management tool, that could help us keep track of our time and remind us of what and when things should be done, can have a good deal of demand in future.

    Habit Tracker

    With people getting more conscious of their habits, a habit tracker can be a great tool and a profitable Micro SaaS idea. It is a simple tool that helps one to look into and manage their own habits. One can maintain a record of their habits in this software to analyze and self-assess themselves whenever one wants. This modest tool helps one to progress towards their goals. This SaaS idea can be of great value to the users.

    25. Grocery/Essentials

    People are getting more attracted to online shopping, and groceries are getting added to that list. Developing a SaaS-based model for grocery service would make it more efficient and successful in future.

    Micro SaaS – Features and Advantages

    • Development of Micro SaaS can be easier and simpler. You don’t require much coding knowledge or technical skills to start one.
    • You can develop a one-to-one interaction with customers, which helps to build a dedicated customer base.
    • Even though, Micro SaaS mostly concentrates on Niche Markets, its geographical boundaries are limitless. It can have customers from any part of the world.
    • Recurring income is undoubtedly the best revenue model in the world today. There’re plenty of opportunities in Micro SaaS, to create a good recurring revenue model.
    • Though you’ve stable customers, their numbers will be limited due to a narrow focus on a particular niche.
    • Since the capital and investments are limited, you may have to depend on other hosting platforms like Shopify, to start your Micro SaaS. This makes you stick to their rules and regulations and you may be less independent.
    • Operating with a small team means, fewer ideas for improvements and innovations and more responsibilities on few persons. Failing to notice market changes and adapting to them quickly, could be risky for business.

    Micro SaaS – Limitations

    Though there’re a few disadvantages, they could be eradicated easily by improper planning and if not having proper market awareness. Any good idea with a knowledgeable team can bring out the most successful Micro SaaS business but without planning it could fail.

    Conclusion

    Ideas are boundless and every new day blooms with some new ideas, innovations and entrepreneurs, and Micro SaaS is the best way to create and give shape to such ideas. The best 25 Micro SaaS Startup ideas that are mentioned above is one that could start now, as it is the right time to do so. I hope, one of these ideas either benefits you or strikes you with some new concepts that could be further enhanced to make profitable saas companies.

    FAQ

    What is a Micro SaaS?

    Micro SaaS is a business targeting a niche market, run by a small team, with small costs and has a small but dedicated user base and no outside funding.

    How can you make SaaS profitable?

    Develop a solution for a problem, Write up a lean plan, Explore pricing models and Financing and funding and Build your product.

    What is a SaaS example?

    Some of the SaaS examples are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, and HubSpot.

    How do I find a good micro saas idea?

    We have packed this article with the best micro saas ideas but you can brainstorm by analysing the market for more such ideas.

    Are micro SaaS startups really profitable?

    Yes, they are profitable and usually revenue ranges between $1,000 – $10,000 per month.

    How do I build a micro SaaS product?

    You may look up to a team of developers and designers or you can use tools like no-code tools to build your micro saas.