Tag: email marketing

Top Newsletter Platforms & Tools: Best Email Newsletter Software Ranked

Whenever we talk about ‘Business’, the second most important word that comes to our mind has to be marketing. No business can survive without proper marketing. Communicating with the audience is what marketing is all about. To inform the audience about the business and its activities is the prime factor of marketing. In today’s world, staying connected with the audience is one of the most crucial things for a business to taste success.

There are different ways of marketing, from advertising to taking the help of social media. Nowadays, any kind of business, whether it’s big or small, uses Email marketing as a medium of communication with its audience. Email marketing is an essential component of any successful digital marketing strategy, and newsletters are one of the most effective ways to engage with your audience, build relationships, and drive conversions.

Business has only two functions—marketing and innovation.

— Milan Kundera

A Newsletter is mostly sent through email and contains valuable information about the said business. It is shared with the customers, potential customers, and all those who are somehow connected with the business. It informs about new products, helps in promoting sales, and keeps updated about the current activities of the business. Moreover, they are cheap, easy to use, and quite reliable.

A newsletter gives you a direct way to the audience’s inbox and helps in conveying valuable information to them. Newsletters encourage the audience to visit the website of your business, thus driving traffic to your website.

It also made it possible to build an online community, which led to more social media interaction. Online marketing of a business is one of the most popular forms of marketing now. A newsletter is a form of online marketing through which direct-to-consumer advertising is possible.

How to Create a NewsLetter

However, creating and managing email campaigns can be time-consuming and overwhelming, especially if you’re doing it manually. That’s where email newsletter tools come in. These software platforms enable businesses and individuals to automate the email marketing process, manage and segment their subscriber lists, and track the success of their campaigns with analytics. With so many email newsletter tools available in the market, it can be challenging to choose the right one for your needs. In this blog, we’ll take a closer look at some of the best email newsletter tools available today, their features, pricing, and pros and cons, to help you make an informed decision and take your email marketing to the next level. So, let’s dive in.

Tool	Key Features	Rating
Moosend	Advanced segmentation, AI-powered product recommendations, landing pages	⭐⭐⭐⭐ (4.2/5)
SendinBlue	Transactional emails, SMS marketing, automation workflows, CRM tools	⭐⭐⭐⭐ (4.3/5)
AWeber	Autoresponders, drag-and-drop email builder, pre-built templates, analytics	⭐⭐⭐ (3.9/5)
GetResponse	Webinar hosting, sales funnels, automation builder, landing pages	⭐⭐⭐⭐ (4.1/5)
MailChimp	Easy-to-use interface, templates, predictive insights, audience segmentation	⭐⭐⭐⭐ (4.4/5)
Constant Contact	Event management, list building tools, automation, reporting dashboard	⭐⭐⭐ (3.8/5)
Campaign Monitor	Visual journey designer, branded templates, personalized customer journeys	⭐⭐⭐⭐ (4.2/5)
MailJet	Real-time collaboration, transactional emails, A/B testing, API integration	⭐⭐⭐ (3.7/5)
Brevo	All-in-one platform (Email + SMS + WhatsApp), CRM, automation, pipelines	⭐⭐⭐⭐ (4.3/5)
HubSpot	Marketing automation, CRM integration, lead scoring, analytics dashboard	⭐⭐⭐⭐ (4.5/5)

Moosend

Website	Moosend.com
Rating	4.7 out of 5
Free Trial	Yes
Platforms Supported	Web
Best For	eCommerce, SaaS, Agencies, Bloggers, Publishers, SMEs

Moosend, an email marketing software, was founded in 2011 by Panos Melissaropoulos and Yannis Psaras, marking its initial journey. It is based in London. Moosend helps in creating powerful email marketing campaigns.

Features of Moosend

Manages Email campaign subtly and easily.
Moosend gives an option to set up custom sign-up forms on a user’s website, through which they can find their right audience. Those forms provide the business with the information about the people it wants to be in terms of.
Moosend has analytics tools that scrutinize the marketing campaign performance and determine if it is successful or not.
Moosend has a newsletter campaign design tool. It helps in building an attractive marketing campaign.

Pros:

A 30-day free trial is available
Newsletter builder
100+ integration
API Access
Heat map tracking
Spam analysis
Robust reporting and analytics

Cons:

Limited templates are available
No free plan

Pricing of Moosend

Plan	Yearly Price	Monthly Price
Pro	$7/month	$9/month
Enterprise	Custom plans	Custom plans

Try Moosend Now

SendinBlue

Website	www.sendinblue.com
Rating	4.6 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	eCommerce, Agencies, Publishers

It is a digital marketing platform that helps businesses engage with their customers. The company was formed in 2007 by Armand Thiberge and Kapil Sharma. Over 90,000 people use it, and it is available in 160 countries. The newsletter software was launched in 2012, and the headquarters are situated in Paris. Another thing is that it sends more than 100 million emails every day.

Features of SendinBlue

Professionally designed templates are available from which the users can choose.
The user themselves can also customize the Newsletter template according to their choice.
The marketing automation software helps in saving time; the campaigns are run on autopilot. Manages the list of contacts according to the customer behavior.

Pros:

The free plan is available
Email template gallery
WhatsApp campaign creation
Real-time email statistics
Page tracking and marketing automation
Customizable forms
Plugins are available

Cons:

Poor customer support
Difficult to locate media files

Pricing of SendinBlue

Plan	Monthly Price
Free	$0/month
Starter	$25/month
Business	$65/month
Enterprise	Custom Plans

Try SendinBlue For Free

AWeber

Website	www.aweber.com
Rating	4.4 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	Online Media, Small Businesses, Marketers, Advertisers

AWeber is a Pennsylvania-based company and was founded in 1998 by Tom Kulzer. Over 120,000 businesses, entrepreneurs, and bloggers use it to stay connected with their audience. It mostly focuses on small businesses. Weber provides 30 days of a free trial. It is one of the most popular email newsletter marketing tools.

Features of AWeber

The customization option to make the email more appealing to the audience is definitely a plus point of AWeber.
AWeber provides different features that help the business build a good relationship with its customers of the business.
It gives the user an option to track the responses to the emails.
Spam is not an option while using AWeber; the emails the user sends will be delivered in the inbox of the customer.
Automatically transform a new article from the blog to a newsletter and send it to the contacts.

Pros:

Easy newsletter creation
A/B testing for email campaign
The free plan is available
Prebuilt landing pages
Google Analytics and Facebook pixel tracking
Advanced analytics
Wide range of integration

Cons:

Limited email template library
Sometimes templates are not well-optimized for mobile devices

Pricing of AWeber

Plan	Yearly Price	Monthly Price
Free	$0/month	$0/month
Lite	$12.50/month	$14.99/month
Plus	$20.00/month	$29.99/month
Unlimited	$899/month	$899/month

Start Using AWeber Now

GetResponse

Website	www.getresponse.com
Rating	4.2 out of 5
Free Trial	Yes
Platforms Supported	Web
Best For	eCommerce, Publishers

GetResponse is an online marketing platform, specializing in email marketing, created in 1998 by Simon Grabowski. The headquarters is situated in Gdansk, Poland. With its 15 years of experience in online marketing, it is trusted and used by 350,000 people from 183 countries and is available in 27 languages.

Features of GetResponse

GetResponse provides its users with a Webinar platform, where they can showcase their new products or offers.
Users can just create social media ads directly from their GetResponse account.
It is best for E-commerce sites as it helps in generating more sales.
Manage and divide the users’ contact list and help in targeting the proper customers for marketing.

GetResponse Newsletter (How To Send Emails In GetResponse)

Pros:

Trigger-based Email automation
Drag-and-drop email builder
Customizable email templates
Free Shutterstock images to use
Easy-to-use interface
Email A/B testing
The free forever plan is available

Cons:

API can be more robust
Poor drag-and-drop editor

Pricing of GetResponse

Plan	Yearly Price (-18%)	Monthly Price
Free	$0/month	$0/month
Email Marketing	$15.58/month	$19/month
Marketing Automation	$48.38/month	$59/month
Ecommerce Marketing	$97.58/month	$119/month

Start Using SendinBlue For Free

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	eCommerce, Agencies, Small Businesses

Mailchimp is a very popular tool to create and manage email campaigns, social media ads, landing pages, and more. With the Mailchimp newsletter feature, you can design professional-looking newsletters using pre-made templates. The drag-and-drop builder of Mailchimp is powerful enough to customize the newsletter based on your choice.

The most fascinating thing about this tool is that it provides a free plan in addition to the free trial on the paid one. So you can learn to use this tool by signing up for a free plan and upgrading it to the paid one once you feel confident. Since it fulfills all your email marketing needs in one place with lots of features, your journey of creating a newsletter will become more seamless.

Features of Mailchimp

Custom-coded template feature that allows you to design your email newsletter using HTML and CSS.
Provides 100+ data points from the top campaigns in your industry to increase engagement.
You can track your email campaign’s performance, measure your ROI, and make data-driven decisions to improve your future campaigns.
The content optimizer feature gives insights and recommendations to make your newsletter more engaging.
It also helps you to test different email subject lines, content, and send times to improve your campaign’s performance.

Pros:

300+ integration options
A/B testing and email scheduling
The mobile app is available
Basic analytics and reporting
The free plan is available
Live chat support

Cons:

Some users reported that their emails end up in the spam folder.
Limited features in the free plan.

Pricing of Mailchimp

Plan	Monthly Price
Free	$0/month
Essentials	Free for 1 month, Then, starts at $9.29/month*
Standard	Free for 1 month, Then, starts at $13.87/month*
Premium	$277.39/month*

Constant Contact

Website	www.constantcontact.com
Rating	4.3 out of 5
Free Trial	Yes
Platforms Supported	Web, Android, iPhone/iPad
Best For	PR agencies, Online Event Organizers

Constant Contact is an email marketing tool to create and send newsletters, email campaigns, and automated emails to subscribers. It empowers their users to manage their email lists and segment their subscribers based on their interests, behaviors, and other criteria. The innovative features of this tool make it easy to design, send, and track the performance of your newsletters.

With the help of the mobile app provided by this tool, you can manage your marketing campaign and newsletter on the go. A simple and user-friendly interface makes professional-looking emails without requiring extensive design skills.

Features of Constant Contact

100+ pre-built email templates that help you create branded emails in no time.
It helps to put all your emails on autopilot based on different triggers.
Built-in feature to test two subject lines. It automatically sends emails with a subject line with high open rates.
You can build sign-up forms to gather the email list of your potential users.
It offers detailed reports on campaign performance, such as open rates, click-through rates, and social media engagement.

Pros:

Engagement reporting
Wide range of integration
Chat and phone support
Drag-and-drop builder
60-day free trial
The mobile app is available

Cons:

Poor customer support
Limited customization option

Pricing of Constant Contact

Plan	Monthly Price
Core	$9.99/month
Plus	$45/month

Campaign Monitor

Website	www.campaignmonitor.com
Rating	4.6 out of 5
Free Trial	Yes
Platforms Supported	Web, iPhone/iPad
Best For	NPOs, Online Media, Publishers

From creating and designing a newsletter to sending it to the subscriber, Campaign Monitor makes this journey seamless. You can utilize the range of features of this tool, such as customizable email templates, subscriber list management, segmentation, automation workflows, and detailed reporting and analytics.

The advanced tracking of this tool tracks the emails, such as open rate, engagement, and more. It also triggers some specific actions based on user behavior. With the help of detailed analytics and reporting, you can track the performance of campaigns and optimize the strategies accordingly.

Features of Campaign Monitor

It has branded email templates that can easily adapt your brand color and logo simply by fetching your website URL.
You can put your own creativity into designing email templates by using the amazing template builder.
The email newsletter is well-optimized for mobile devices for a better experience.
It allows you to add a countdown timer in your email that will help you create urgency for something.
Integrates with a wide range of third-party tools, such as Salesforce, Shopify, and WordPress, to help users streamline their marketing efforts.

Pros:

250+ integration options
15% discount to nonprofits
Custom-coded templates
Real-time reporting and analytics
Automated emails
Advanced link tracking

Cons:

It logs out the user quickly in case of inactivity
Split testing is limited to two variants

Pricing of Campaign Monitor

Plan	Monthly Price
Basic	$9/month
Unlimited	$29/month
Premier	$149/month

MailJet

Website	www.mailjet.com
Rating	4.3 out of 5
Free Trial	Yes
Platforms Supported	Web
Best For	SMEs, eCommerce

An eye-catching newsletter and an easy-to-use tool to create and manage that email newsletter are a necessity for everyone. MailJet provides features that are robust and easy to use. The insights, such as the number of emails delivered, open rates, bounce rate, and unsubscribe rate, help you to make better decisions.

You can easily design your newsletter templates like a professional using the robust builder. Enhance your template with the look and feel of your brand with the brand color and logo. Automation can save a lot of your time; this tool automates your repetitive tasks, such as welcome notes and trigger-based automatic emails.

Features of MailJet

Mailjet’s email verification feature helps you clean up your email list by eliminating invalid email addresses.
You can A/B test your email with up to 10 versions to figure out which one is working best for you.
It allows you to segment the email list based on interest and behavior, and you can build specific emails for users with similar interests.
A statistics dashboard that gives insights into the performance of campaigns.
You can create different content for the different segments of the audience to make them feel special.

Pros:

70+ third-party integrations
Interactive and easy-to-use interface
The free plan is available
Email verification
Huge learning resources
Single-sign on

Cons:

Not well optimized for mobile devices with different screen sizes
The live chat feature with the support executive is missing

Pricing of MailJet

Plan	Monthly Price
Free	$0/month
Essential	$15/month
Premium	$25/month
Custom	Custom Price

Brevo

Website	www.brevo.com
Rating	4.4 out of 5
Free Trial	Yes
Platforms Supported	Web, Mobile (iOS & Android)
Best For	SMEs, Startups, eCommerce, CRM-focused teams

Brevo (earlier Sendinblue) is an email and SMS marketing tool designed to be simple and user-friendly. It gives you everything you need to create effective email newsletters without dealing with complicated settings.

You can start with free, mobile-friendly templates and customize them using the drag-and-drop builder. If you like coding, you can also use the HTML editor to design your own layout. Plus, it lets you add custom fields so your emails feel more personal.

Features of Brevo:

Easy drag-and-drop email editor with free templates
Marketing automation & ready-made workflows
Built-in CRM with contact segmentation
Multi-channel campaigns (Email, SMS, WhatsApp, Chat)
Transactional emails & SMS via SMTP/API
A/B testing and real-time performance analytics

Pros

Easy to use with drag-and-drop editor
Free plan with generous features
Supports Email, SMS, WhatsApp & Chat in one tool
Built-in CRM and contact segmentation
Good deliverability & security measures
Affordable compared to many competitors

Cons

Daily sending limit on free plan (300 emails/day)
Advanced automation is available only on higher plans
Reporting is less detailed than some competitors
Phone support is limited to premium plans

Pricing of Brevo

Plan	Monthly Price
Free	$0/month (300 emails/day)
Starter	From $25/month
Business	From $65/month
BrevoPlus	Custom pricing

HubSpot

Website	www.hubspot.com
Rating	4.5 out of 5
Free Trial	Yes
Platforms Supported	Web, Mobile (iOS & Android)
Best For	Enterprises, Marketing Teams, Sales & CRM-driven businesses

HubSpot combines email marketing with CRM tools, making it easy to send both personalized one-time emails and automated email sequences.

To grow your newsletter, you can use HubSpot’s drag-and-drop builder to create signup forms or pop-ups. You can also add live chat or chatbots to collect emails while chatting with visitors.

All subscriber details are saved in HubSpot’s CRM. You can organize contacts into different segments and send them targeted emails quickly and easily.

Features of HubSpot

Email marketing with one-off emails and automated sequences
Drag-and-drop builder for forms, popups, and landing pages
Live chat and chatbot integration for lead capture
Built-in CRM to store and manage contacts
Contact segmentation for targeted campaigns

Pros

Free plan available for unlimited users and up to 1 million contacts
User-friendly interface with drag-and-drop features
All-in-one marketing tools (email, landing pages, forms, automation)
Strong integrations with 1,000+ apps (Shopify, WordPress, Salesforce)
AI-powered tools to boost engagement
Good customer support and HubSpot Academy resources

Cons

Advanced features are expensive on premium plans
Free plan has limited customization
Pricing structure can be confusing as you scale
Advanced features have a learning curve

Pricing of HubSpot

Plan	Monthly Price
Free	$0/month
Starter	From $50/month
Professional	From $890/month
Enterprise	From $3,200/month

Conclusion

We live in a time where competition to be the best for the customers is getting more and more brutal. Therefore, strong marketing techniques are needed for the survival of a business. The internet has revealed many new techniques for a business to capture the audience and connect with them.

A newsletter is one of the most popular techniques that is being used to inform and communicate with the audience of a business, and email newsletter tools are crucial for businesses and individuals looking to automate and streamline their email marketing efforts. With so many platforms to choose from, it’s important to carefully evaluate your needs, goals, and budget, and compare the features and pricing of different email newsletter tools. So, take the time to explore your options, test out different platforms, and choose the one that works best for you.

FAQ’s

Email newsletter tools are software platforms that enable businesses and individuals to create, send, and manage email campaigns, newsletters, and marketing communications to subscribers or customers.

Some popular email newsletter tools include Moosend, SendinBlue, Aweber, GetResponse, Mailchimp, Constant Contact, Campaign Monitor and MailJet.

There are three types of newsletter, the company newsletter, the consumer newsletter, and the organization newsletter.

An email newsletter tool helps you to automate the email marketing process, segment and manage your subscriber list, and track the success of your campaigns with analytics.

You should look for an email newsletter tool that offers customizable templates, automation capabilities, subscriber management, analytics, and integrations with other tools and platforms.

Newsletter is used for providing updates about the products and services of a business and sometimes about a business itself to the people present in your email lists.

According to research, the perfect length for a newsletter should be 200 words.

September 8, 2025

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

Free Digital Marketing Tools

S. No.	Tool	Key Features	Category
1	Canva	Graphic design, templates, social media content	Design & Creativity
2	Buffer	Social media scheduling, analytics, engagement	Social Media Management
3	Google Analytics	Website traffic analysis, audience insights, conversions	Analytics
4	Answer the Public	Keyword research, search insights, content ideas	SEO & Content Research
5	Hubspot	CRM, marketing automation, lead management	Marketing Automation & CRM
6	UberSuggest	SEO analysis, keyword suggestions, site audit	SEO & Marketing Tools
7	BuzzSumo	Content research, influencer tracking, social analytics	Content Marketing
8	Google Keyword Planner	Keyword research, search volume, PPC planning	SEO & PPC Tools
9	MailChimp	Email marketing, automation, campaign analytics	Email Marketing
10	Ahrefs Webmaster Tools	SEO audit, backlink analysis, keyword tracking	SEO & Analytics
11	QuillBot	AI paraphrasing, grammar checking, writing assistant	AI Writing & Productivity
12	Semrush	SEO, PPC, competitor research, site audit	SEO & Marketing Tools
13	SimilarWeb	Website analytics, traffic insights, competitor analysis	Analytics & Market Research
14	Google Search Console	Site performance, indexing issues, search analytics	SEO & Analytics
15	Trello	Project management, task boards, team collaboration	Project Management
16	ChatGPT	AI conversation, content generation, coding help	AI & Productivity
17	Hootsuite	Social media scheduling, analytics, monitoring	Social Media Management

Canva

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Graphic design & video editing

Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

Buffer

Website	Buffer.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management

Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

Buffer – The Social Media Management Tool for Small Businesses

Google Analytics

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android
Best For	Website Analytics

Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

Answer the Public

Website	Answerthepublic.com
Rating	4.6 out of 5
Platforms Supported	Web
Best For	Keyword Research

AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

Hubspot

Website	www.hubspot.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Marketing Automation

HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.

UberSuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4 out of 5
Platforms Supported	Web
Best For	Keyword research and SEO

Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Content curation & influencer marketing

BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

BuzzSumo does provide a free option for new users, via the 30-day free trial.

How To Find Trending Topics | Buzzsumo

Google Keyword Planner

Website	ads.google.com/home/tools/keyword-planner
Rating	4.7 out of 5
Platforms Supported	Web
Best For	Keyword Research and Analysis

Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

How Accurate is Google Keyword Planner?

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing and marketing automation

Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

Ahrefs Webmaster Tools

Website	Ahrefs.com/webmaster-tools
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, Backlink Analysis, Keyword Research, Competitor Analysis

Ahrefs - free digital marketing tool — Ahrefs – Free Marketing Tools for Startups

Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

5 Free SEO Tools by Ahrefs to Improve SEO

QuillBot

Website	Quillbot.com
Rating	4.6 out of 5
Platforms Supported	Web, Android
Best For	AI-powered writing

QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, SEM, Content Marketing

SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

What is Semrush?

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Website & app traffic data analysis

SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.

Google Search Console

Website	search.google.com/search-console/
Rating	4.8 out of 5
Platforms Supported	Web
Best For	Optimizing website visibility

Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

Trello

Website	Trello.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organize tasks and projects

Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

Free Trello Vs Paid Trello | Comparison (2023)

ChatGPT

Website	chat.openai.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	AI conversation, content generation, coding help

ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

Hootsuite

Website	hootsuite.com
Rating	4.3 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media scheduling, analytics, and monitoring

Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

Conclusion

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

FAQs

What is digital marketing?

Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

What are the top free digital marketing tools?

Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

How can I do digital marketing for my business for free?

Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

What tools are necessary for digital marketing?

Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

How do I choose the right digital marketing tool for my business?

To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

September 1, 2025

Best Tea Marketing Strategies and Ideas: Effective Tea Promotion Tips to Grow Your Tea Business
Marketing can be difficult. However, it’s really not something to stress about when you’re a new business owner. All it requires is time, effort, and a lot of research.

When you’re getting started you should simply focus on solid strategies that will work versus trying a bunch of things and hoping for one to stick. In addition, it’s easy to get overwhelmed by all the marketing advice out there from people who don’t own a business.

This is why I wanted to put together this blog post for those who are in the tea business (growing or small) and have no idea what they should be doing or where to start.

In today’s article, I’m sharing 17 tea business marketing tactics that will get you the most sales and help you grow your business successfully.

Let’s get started.

Best Ways to Market Your Tea Business
1. Develop a Brand Identity, Not Just A Logo
2. Create a Strong Business Plan
3. Brand Marketing
4. Examine Your Competition
5. Offer Free Samples to Coffee Shops and Yoga Studios
6. Setup a Stall at Trade Shows And Expos
7. Make an Appealing Website for Your Tea Business
8. Make Your Tea Business’ Website Mobile-Friendly
9. Run Ads for Your Tea Business on Ecommerce Sites
10. Start A Blog About Your Tea Business
11. Offer Limited Edition & Exotic Teas
12. Start an Affiliate Program to Promote Your Products
13. Get Listed on Amazon and Other Marketplaces
14. Conduct Customer Surveys
15. Indulge in Email Marketing
16. Connect with Tea Enthusiasts
17. Promote Your Tea Business on Social Media
18. Packaging, Style, and Accessories

How to Promote Tea Business

Best Ways to Market Your Tea Business

Value of the Global Tea Market from 2018 to 2025

The following are the top seventeen ways in which you can market your tea business and generate more sales:

1. Develop a Brand Identity, Not Just A Logo

What makes a strong brand? A strong brand identity. Brand identity is what gives your business an image, a voice, and an actionable strategy for connecting with your audience. It’s what separates you from the competition.

I always say that if you want to get more customers, you need to start with a solid brand identity. Everyone wants to work on the logo, but they forget that they need an entire company identity before they build their site and then start building their brand (because why would your potential clients be talking about your brand if there are a ton of other brands just like yours?).

Have you ever heard the phrase, “Something is only worth as much as someone is willing to pay for it?” It’s true. People pay a lot of money for famous brands. A brand can be a logo, a name, and everything in between. The foundation for building a brand is your identity. Having a good logo won’t mean anything if your audience has no idea who you are so you should focus on creating a solid brand identity to market your tea business.

2. Create a Strong Business Plan

You want to succeed in your business, but there are lots of people out there willing to help themselves to your profits. I see two things stopping you from succeeding: a weak business plan and a lack of tea knowledge.

Some people are so focused on the marketing part of their tea business that they forget about how important a strong business plan is for any business. If you don’t have an idea of how much money you want to make, how you’re going to make it, and what your long-term goals are it’s tough to get in the game.

A well-written business plan can help ensure your success with every startup. It outlines your goals, establishes short-term as well as long-term targets, and ultimately serves as an ongoing tool to assess your growth. It also highlights weaknesses that could be detrimental to the success of your venture.

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3. Brand Marketing

You picked your name, got some business cards, and made a logo and a website. Congratulations, you’re a “real” company! Now it’s time to market that brand.

When someone visits a tea company’s website, they are looking to learn about the company. Many people will read testimonials and reviews to find out whether they are going to walk into a good situation when they visit the tea shop or if they should avoid the business. There is nothing wrong with promoting your current business on your website. It is important that you are transparent in all of your communications with a visitor.

4. Examine Your Competition

You have a great product, but what else does your competition offer?

You’ve probably heard it time and time again, “Know your competition”. If you’re not looking at what your competition is doing then how are you going to beat them? Every business owner strives for their own unique selling proposition but you also have to ensure that something still makes you stand out from your competitors.

By checking out the competition, you can find out more about your industry, discover trends, and identify some sweet marketing opportunities.

5. Offer Free Samples to Coffee Shops and Yoga Studios

When it comes to marketing your tea business, you need to think creatively. So many businesses try the same strategies and rarely see any growth in their sales or brand awareness.

Offering free samples can be a great way to get your tea business in front of people. When people try free samples and like them, there is a high percentage of chances that they will buy that product. By offering free samples, you can earn long-term customers for your tea business. So start talking with your local shops and give them free samples for your business’ marketing.

6. Setup a Stall at Trade Shows And Expos

Most people make the mistake of not taking advantage of a captive audience. Since Indian consumers love to enjoy tea from stalls, you can take your tea cart to the mall or festivals. Also, you could find local stores that would let you set up a little shop on the sidewalk in front of their business. The point is your customers will remember you once they try your tea in person.

Tea Production in India

7. Make an Appealing Website for Your Tea Business

A good website can make all the difference for a tea business. It’s one of the first places people will search for your products and read about what you do. Even when people are not buying from you, your website still remains a source that they can visit to get the information they want or need. If you want to sell more teas, you need a good‐looking, functional website that will turn visitors into sales. The key is to think of ways that a customer can immediately contact you, find out if you offer their favourite flavour, or discover new ways they can use your products.

8. Make Your Tea Business’ Website Mobile-Friendly

The average person checks his or her smartphone almost 150 times a day. That’s over 9,000 times per month. Think about it, fans and customers are looking for your business every time they grab their phone as it vibrates in their purse or pocket.

Lots of people are shopping on the go. Mobile devices are often their first choice when they’re looking for a product or service to buy. But don’t confuse mobile marketing with mobile-friendly websites. Mobile-friendly websites will work for any device, not just ones that use smart technology. Thus, another great way to promote your tea business is to make your website mobile-friendly and if possible have a mobile app too.

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9. Run Ads for Your Tea Business on Ecommerce Sites

This is also one of the best ways to market your tea business and generate more sales. Running online ads can be a very effective form of paid marketing. When used correctly, eCommerce ads are a way to drive sales to your store and generate more traffic in the process. There are plenty of ways you can use ads on eCommerce sites to get the most out of them.

10. Start A Blog About Your Tea Business

Another amazing and popular way to market your tea business is to start a blog. You can write about things like how to brew the perfect cup of tea, why your tea blends are unique, etc. In this way, you will be able to reach a larger audience and develop a connection with them.

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11. Offer Limited Edition & Exotic Teas

If you love tea as much as we do, then you probably know that there are many different types of tea like green, white, black and oolong to rooibos, mate, pu-erh, and many more. You may also know that the world of tea extends beyond the typical options found in most grocery stores. There are many other varieties that are harder to find in your local market but can be uncovered by visiting a tea shop that deals in specialities or you can also look for them online. So, another great way to market your tea business is to offer some limited edition and exotic teas.

12. Start an Affiliate Program to Promote Your Products

Some of these strategies might sound familiar, but that’s because some aspects of the business have stayed the same over time. Affiliate marketing is an old strategy which you can implement to market your tea business and generate more sales.

It’s no secret that social media can be a great way to promote products, but it’s not all about the likes. Creating an affiliate program is a fantastic way to get people to promote your stuff all over the web.

13. Get Listed on Amazon and Other Marketplaces

Amazon and other marketplaces are a great way to expand your tea business. Being able to list your products on the largest search engine in the world will mean you get more exposure, more sales, and more customers willing to buy from you.

14. Conduct Customer Surveys

Customer surveys are one of the most important tools to understand your customers and also improve your business. A survey helps you find out what your customers think about your products or services, what they’d like to see from you, and what they would want you to improve on. This will help you come up with a strategy to meet their needs better and retain them as loyal customers in future. There are different types of surveys that you can create depending on your business needs. This way you will be able to understand your customers better which in turn will help you to market your tea business better.

15. Indulge in Email Marketing

The email channel is still the most used for marketing and customer communication. Driven by customer preferences, this remains one of the cornerstones of any B2C or B2B initiative within a company’s marketing program. Therefore, it is wise to indulge in email marketing when it comes to marketing your tea business.

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16. Connect with Tea Enthusiasts

Another great way to market your tea business is to connect with tea enthusiasts. These people will not only be interested in becoming your loyal customers but will also help you gain new ones. With blogs, social media and a number of tea forums out there, it’s easier than ever to get in touch with your target audience and come up with possible leads.

17. Promote Your Tea Business on Social Media

Tea Trunk – Tea Business Account on Instagram | Tea Marketing Strategy

Gone are the days when your business was only advertised on the radio and TV. Now, social media channels have become the new marketing buzz when it comes to advertising a tea business and helping to spread awareness about your products.

Social media is not just a space where people post selfies and share photos of their cats anymore. Now, more than ever, social media is a platform for businesses to reach an audience and promote their products.
Social media has revolutionized how companies advertise and market their products. Today, you can use social media as an effective tool to build your brand, drive sales, and increase awareness about your company or product. These websites are a great way for small businesses to reach new audiences and promote their company with little cost or effort required.

There are a lot of popular social media platforms such as Facebook, Instagram, Twitter and Youtube. These sites give businesses access to billions of potential customers and allow them to reach those people in an extremely cost-effective manner.

Read on to discover how you can use social media to promote your tea business and give your marketing efforts a boost!
- Take advantage of Instagram influencers to help promote your tea business
People love free food. And if you own tea business, why not send free samples to bloggers and influencers in your target market who might tell their audiences about you?

Food bloggers and influencers on Instagram are perfect for sending free samples of your tea products. They are very popular among their followers, and they love to try new foods. They will often post photos of them tasting the teas they receive, which is a good way to create some buzz around your teas.

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- Create dedicated pages on Facebook and Instagram for your business
Creating dedicated pages on Facebook and Instagram for your business helps you to reach out to your existing followers and let them know about the new changes happening in your business. Remind them that the new page is where they should be going for all things related to your teas.

Shahab Zargari, CEO of Pinnacle Foods UK, owns a tea company called 17 Tea. He recently told Entrepreneur Magazine that this is the best business marketing idea for 2021, To acquire leads and increase your sales, create pages for your product on Facebook and Instagram and fill them with quality content.
- Start a YouTube channel for your tea business
YouTube is one of the best social media platforms to get started with. You can create videos on anything you like. For example, if you are starting a tea business, you can begin by making short videos about certain health benefits of tea. As you make more and more videos, it will be easier to gain subscribers and people would come back to watch the new video every time you will upload one. This way people can learn a lot from your YouTube channel and thus, a great way to market your tea business.
- Send Consistent Messages Across All Platforms (Facebook, Twitter, Instagram)
A quick and easy way to market on social media is to send consistent messages across all platforms. You want your audience to get to know you quickly, so use a post on Twitter as the caption and include the same photo on Instagram. People tend to like consistency. It makes them feel connected to your business, which will lead you to their inbox!

18. Packaging, Style, and Accessories

Now that you have great tea to sell, you need to choose the right packaging. Think about selling an experience, your customers should feel something special every time they drink your tea.

Offer fun accessories, like unique cups or infusers, especially if you sell loose leaf tea. Make sure they have the tools they need to enjoy it.

If you have a store, create eye-catching window displays and packaging that attract people to walk in.

For online tea sellers, focus on creative digital advertising to grab attention and bring customers to your shop.

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Conclusion

There are a lot of people out there selling tea. It’s hard to get in front of your target audience without standing out from the crowd. But if you use the above-mentioned tea business marketing tips, you can make your business stand out and build a following that will drive more sales and growth. This is the kind of solid advice you need if you want to build an industry-leading business.

FAQs

Is the tea business profitable in India?

Yes, the tea business is profitable in India because most Indian consumers have a strong taste for it. However, your profit will depend upon the type of teas you are producing and selling.

How to promote tea business?

Promote your tea business by using social media, offering free samples, creating attractive packaging, partnering with cafes or influencers, and running online ads to reach more customers.

Which are the top tea companies in the world?

Top tea companies in the world are:
- Tata Global Beverages
- Unilever
- Nestle
- The Republic of Tea
- Dilmah
Where is the world’s largest tea market?

China has the world’s largest tea market valued at over 78 billion USD.

What is tea business profit margin?

Tea business profit margins are usually 30%–60%, depending on sourcing, branding, and sales channels.

What are the ideas of digital marketing for tea business?

Use digital marketing for your tea business through social media ads, SEO, influencer partnerships, email campaigns, and engaging content to attract and retain customers.
July 31, 2025

Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses

The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.

During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on the radio, television, and more. No doubt, these ways are still relevant for some. But, with the changing times and increased levels of modernization, new ways of marketing are preferred. These include email marketing, social media marketing, influencer marketing, etc.

One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective marketing strategy that every business likes to invest in.

Nowadays, many email marketing tools are available in the market, which makes email marketing simplified. So, if you are someone who needs to reach out to your potential customers or existing customers via email, we have compiled a list of the top 11 amazing email marketing tools that you can use to simplify your work.

But before you proceed, have a look at some of the important strategies mentioned below that experts suggest for the success of any email marketing campaign.

Email Marketing- An Overview

Email marketing is one of the most prominent strategies of modern marketing. It means sending emails to a targeted audience to market your product or services. Such emails include information related to advertisements, the launch of something new, discounts and offers, coupons, newsletters, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.

Certain points should be kept in mind while indulging in this strategy. For example-

Always keep your content clear, concise, and interesting.
Create an intriguing headline. This is what will grab the audience’s attention and make them open your email.
Include all the details that you think are relevant for the audience to know about.
Keep the design mobile-friendly, since a large number of people use their phones to open the mail.

All this included in the strategy can help a business attract new potential customers. Also, it helps in maintaining the existing ones.

Best Email Marketing Tools

S.No	Company	Key Features	Email Marketing Focus
1	Mailchimp	Automation, Templates, A/B Testing	All types of businesses
2	HubSpot	CRM Integration, Workflows, Analytics	Inbound marketing & sales
3	SendinBlue	SMS + Email, Marketing Automation, Segmentation	Small to medium businesses
4	EngageBay	CRM + Email Marketing, Sales Automation	Small businesses & startups
5	Keap	CRM, Marketing Automation, Lead Management	Small businesses & service-based
6	Drip	E-commerce Focus, Automation, Personalization	E-commerce businesses
7	Moosend	Automation, Analytics, Templates	SMBs and eCommerce
8	MailJet	Transactional + Marketing Emails, API Access	Developers and marketers
9	iContact	Easy Email Creation, Autoresponders	Small and mid-sized businesses
10	Campaign Monitor	Drag & Drop Editor, Analytics, Segmentation	Agencies and SMBs
11	SendPulse	Multi-channel: Email, SMS, Web Push	Multi-channel marketers
12	Omnisend	SMS + Push + Email, Pre-built eCommerce Flows	E-commerce businesses
13	Zoho Campaigns	Templates, Segmentation, CRM Integration	Small businesses & Zoho users
14	Klaviyo	Advanced Segmentation, SMS, Native Integrations	E-commerce businesses
15	Email Octopus	Amazon SES Powered, Simple Interface	Budget-friendly email marketing

Number of Emails Sent and Received Per Day Worldwide

Mailchimp

Foundation Year	2001
Rating	8.1 out of 10
Starting Plan	Free

It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.

Mailchimp Tutorial for Beginners

Mailchimp’s Major Features Include:

Email creation tools, like templates and layouts.
Tools for creating ads and landing pages. Create ads with Mailchimp Ad Builder. Users can start running ads through Mailchimp by connecting their digital ad platforms, like Facebook, Instagram, etc., to Mailchimp.
Audience Management options.
Tools for automating emails.

Mailchimp Pricing Plans

Essential	770 INR/month
Standard	1,150 INR/month
Premium	23,000 INR/month

Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential (770 INR/month), Standard (1,150 INR/month), and Premium (23,000 INR/month). One can select depending on their requirements.

SendinBlue

Foundation Year	2007
Rating	7.1 out of 10
Starting Plan	Free

SendinBlue offers not just amazing Email marketing tools, but also several others like Chat, SMS marketing tools, CRM, and tools for designing landing pages and running Facebook ads. SendinBlue is a perfect option for SMBs (small and midsize businesses).

SendinBlue Email Marketing Tool’s Major Features Include:

Get access to Interesting email templates or design emails from scratch to reflect your brand identity.
Advanced Email personalization options.
Save your contacts in SendinBlue, Group them according to different criteria, and target them in different styles for better conversion.
Accurate Statistics that help you improve your email marketing campaigns.

SendinBlue Pricing Plans

Lite	1,510 INR/month
Premium	3,895.5 INR/month
Enterprise	Custom Plan

SendinBlue offers an unpaid plan. Other plans with more features include Lite (1,510 INR/month), Premium (3,895.5 INR/month), and Enterprise (a custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.

Here is a screenshot of SendinBlue’s Pricing Plans and the features covered under these pricing plans-

SendinBlue Pricing Plans and the features under these pricing plans

HubSpot

Foundation Year	2005
Rating	8.5 out of 10
Starting Plan	Free

It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies expand their business and acquire a strong consumer base via marketing. Hubspot has a lot to offer. Email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, Content management tools, and operations software are some of the tools offered by Hubspot.

How to Master Email Marketing

Here, let’s have a look at some of the features of the email marketing tools by Hubspot.

Features of Hubspot Email Marketing Tool:

Goal-based email templates and free templates to choose from.
Drag and drop editors that help you customize your emails.
Personalize emails on the basis of Subscribers’ lifecycle stage and other available parameters.
Hubspot email marketing tool is connected to the Hubspot CRM so that your email marketing campaigns are designed based on your customer data.

Hubspot Pricing Plans

Starter	$ 45/month
Professional	$800/month
Enterprise	$3,200/month

Hubspot offers many of its services in its free-of-cost plan. It also offers more professional email marketing packages. Pricing Plans for Hubspot’s Marketing Hub( which includes email marketing and other marketing-related tools) are Starter ($ 45/month), Professional ($800/month), and Enterprise ($3,200/month) when billed annually.

EngageBay

Foundation Year	2017
Rating	7.5 out of 10
Starting Plan	Free

Engagebay offers a reasonable packaged deal that offers you solutions for marketing and sales, CRM, and Customer service. The platform is most suitable for small businesses.

Features of Engagebay Email Marketing Tool:

Choose from a wide array of email marketing templates or create your own personalized template.
Drag and drop email builder with text editors and design elements to help you create engaging emails.
Easily track the performance of your email marketing campaigns.
Email automation options.

Engagebay Pricing Plans

It offers a free plan. Other email marketing packages include:

Basic	$10.39 per user/month
Growth	$27.99 per user/month
Enterprise	$55.99 per user/month

Basic – $10.39 per user/month when paid Biennially. Growth – $27.99 per user/month when paid Biennially. Pro- $55.99 per user/month when paid Biennially.

Here is a screenshot of the Pricing Plans of the Engagebay email marketing tool, and the features offered under each plan-

Engagebay Marketing Tools - Pricing Plans — Engagebay Email Marketing Tool – Pricing Plans

Keap

Foundation Year	2001
Rating	8.3 out of 10
Starting Plan	$59 per month

Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. Besides an amazing email marketing tool, Keap also offers a bundle of solutions like E-commerce and payments, Reporting, analytics, CRM, Appointment Scheduling solutions, and more.

Features of Keap – Best Email Marketing Tools Include:

Contact segmentation options.
Options for sending Automated and personalized emails.
Beautiful Templates.
A/B testing, reporting, and analytics features ensure that the email campaign becomes a success.

Keap Pricing Plans

Pro	$129/month
Max	$199/month
Classic	Custom Plans

It provides a free trial of its services for fourteen days. Keap offers 3 email marketing service packages – Pro, Max, and Classic. Pro Plans cost $129/month when paid annually, and Max Plans cost $199/month when paid annually. The Classic Plan is for big companies, and the price is customized as per the needs of the business. The screenshot below shows the features offered under Pro and Max Plans-

Keap Pricing Plans | Best Email Marketing Service

Drip

Foundation Year	2012
Rating	7.9 out of 10
Starting Plan	$19 per month

Drip develops mailing software that will help you expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.

Major features of Drip email marketing tools are:

Tools to create interesting branded emails.
Users can automate emails by using Drip’s pre-built playbooks based on e-commerce best practices. Users can also design their own flow of mail from scratch.
Powerful email segmentation and personalization options.
Unlimited testing options that let users test their email marketing campaigns based on various parameters like subject line, email copy, discount options, and more.

Drip Pricing Plans

Free	14 Days
Monthly	$39 per month

One can try its service free of cost for fourteen days. After that, its email marketing packages start from $39 per month. This price will vary as per the contacts on your list.

Moosend

Foundation Year	2011
Rating	8.7 out of 10
Starting Plan	$9 per month

Another popular name on the list is this Moosend, the email marketing service provider. If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field. This is an affordable email marketing option for startups.

Moosend email marketing tool features-

An advanced personalization option that lets users personalize the emails based on customer behavior.
Tools to create marketing automation emails that reach customers at the right time.
Easy and advanced customer segmentation options.
Testing options that let users master the craft of email marketing.

Moosend Pricing Plans

Free	13 Days
Pro	$9 (per month)
Enterprise	Custom Plans

One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It also offers custom email marketing services packages for enterprises.

Below is a screenshot showing the Pricing plans of Moosend when paid annually –

MailJet

Foundation Year	2010
Rating	6.2 out of 10
Starting Plan	Free

Mailjet helps companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.

Mailjet – Best Email Marketing Tool Features:

A user-friendly Email editor to let users create engaging emails.
Build beautiful emails with the team through real-time collaboration.
Design responsive emails that can be easily viewed across all screens.
Email Automation workflows are designed for customers at various stages in the customer journey.
70+ third-party integrations.

Mailjet Pricing Plans

Free	$0/Month
Pro	$15/Month
Premium	$25/Month

It offers a free plan. Other plans include Essential ($15/mo) and Premium ($25/mo), under which users can send up to 15000 emails/month. With the increase in the number of emails, charges also increase. There is also a custom plan.

iContact

Foundation Year	2003
Rating	8.4 out of 10
Starting Plan	Free

iContact offers email marketing software that helps in expanding the potential growth of firms. It provides the best email delivery services all around the world and is a great preference for many small and medium-sized businesses.

iContact email marketing software Features:

Easily import contacts from other platforms.
Email Scheduling options.
Automation based on conditions and customer engagement behavior.
Easy process of designing re-engagement campaigns for disengaged customers,

iContact Pricing Plans

Free	$0/Month
Advanced Plan	$23/month

It provides a free plan for people to try its services. iContact’s Advanced Plan starts at $23/month for 1500 emails. Price increases with an increase in the number of emails.

Campaign Monitor

Foundation Year	2004
Rating	8.1 out of 10
Starting Plan	Free

Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send emails in a way that gives great results.

Campaign Monitor Features:

Drag and drop email builder that lets users customize the emails as per their needs.
Create responsive emails that look great across devices.
Manage the templates in teams. Your teammates can edit only those parts for which he has
Option to connect email marketing with SMS marketing.

Campaign Monitor Pricing Plan

Free	$0/Month
Basic	$9/Month
Unlimited	$29/Month
Premier	$149/Month

It enables people to try its services for free. It comes with three monthly plans: Basic ($9), Unlimited ($29), and Premier ($149). While the Basic plan allows 2500 Emails, the Unlimited and Premier plans can send unlimited emails.

SendPulse

Foundation Year	2015
Rating	8.1 out of 10
Starting Plan	Free

It is an automated platform which is another important name on the list of email marketing software tools. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.

Important Features of SendPulse Are:

An email editor that lets users design email templates without any technical knowledge.
Automation 360 is a feature that lets users manage emails, web push notifications, and SMS to customers easily to create a good customer experience.
Tag individuals on your mailing list so that personalized messages can be sent to your contacts.

SendPulse Pricing

Free	$0/month
Standard	$6.40/month
Pro	$7.68/month
Enterprise	$10.75/month

SendPulse email delivery service can be tried in a free-of-cost plan. Plans with more advanced features include Standard, which costs $6.40/month, Pro, which costs $7.68/month, and Enterprise, which costs $10.75/month, when paid annually. SendPulse also has Pay-as-you-go plans, where users pay a fixed price for every email sent.

Omnisend

Foundation Year	2014
Rating	8.5 out of 10
Starting Plan	Free

Omnisend is an email marketing tool made for eCommerce businesses. It helps online stores send emails, SMS, and push notifications to customers. With ready-made workflows, like cart abandonment emails, business owners can set up campaigns quickly. It also offers popups like regular sign-up forms, wheel of fortune popups, and more, so there’s no need for extra tools.

Key Features:

Email, SMS, and push notifications
Facebook custom audience integration
Marketing automation
Pre-built eCommerce workflows

Omnisend Pricing

Free	$0/month
Standard	$11.20/month
Pro	$41.30/month

Zoho Campaigns

Foundation Year	2008
Rating	8.0 out of 10
Starting Plan	Free

Zoho Campaigns is part of Zoho’s powerful marketing suite, offering an easy-to-use email marketing solution with great design templates. It’s simple to navigate, has a fast editor with features like video, polls, and direct Unsplash image uploads, plus good segmentation options. However, the free plan is quite limited; there are no automations, A/B testing, or scheduling, and the email allowance has been reduced.

Easy-to-use email editor
Wide range of email and form templates
Image uploads directly from Unsplash
Integration with other Zoho apps

Zoho Campaigns Pricing

Free	$0/month
Standard	$5/month
Pro	$8/month

Klaviyo

Foundation Year	2012
Rating	8.6 out of 10
Starting Plan	Free

If you have an online store, it’s smart to use an email marketing tool that works well with your eCommerce platform.

Klaviyo is one of the top tools made especially for eCommerce marketing. It is used by over 100,000 online businesses. Setting it up is simple because it connects easily with platforms like Shopify, WooCommerce, and Magento. Klaviyo also offers powerful features to help online stores send better emails and boost sales.

Key Features:

Easy integration with Shopify, WooCommerce, Magento, and more
Advanced email automation for eCommerce
Powerful segmentation to target the right customers
Detailed analytics and reporting

Klaviyo Pricing

Free	$0/month
Email + SMS	$60/month
Email	$45/month

Email Octopus

Foundation Year	2014
Rating	8.2 out of 10
Starting Plan	Free

After Mailchimp, EmailOctopus is another popular email marketing tool. It was originally built using Amazon SES, which handles the email delivery behind the scenes. Now, you don’t have to use Amazon’s servers—you can use EmailOctopus like any other newsletter service.

With EmailOctopus, you can have up to 2,500 subscribers for free and send up to 10,000 emails every month. If you connect your own Amazon account, you can also get up to 3,000 free emails per month for the first year.

Key Features:

Built on Amazon SES for reliable delivery
Option to use Amazon’s free email quota
Simple and easy-to-use interface
Basic automation and segmentation features

EmailOctopus Pricing

Free	$0/month
Pro	$9/month

Conclusion

Marketing is so powerful that it can make a business or even break it. Selecting the right marketing strategy and its right execution is always important. The above-mentioned are the popular email marketing software tools that will help in making your email marketing process simple yet efficient. One can select any of the mentioned tools and their plans depending on the requirements.

FAQs

What is Email Marketing Software?

Email marketing software enables users to create, send, and track emails to their list of subscribers.

Which are the best email marketing tools?

HubSpot
Mailchimp
Drip
iContact
Campaign Monitor
Keap
SendPulse
MailJet
Moosend
SendinBlue

Which is the best affordable option for email marketing?

Moosend, is the best affordable option for email marketing for startups.

Which email marketing software is best for small businesses?

SendinBlue, is the most suitable email marketing software for startups and small businesses.

What are the 4 types of marketing emails?

Newsletters, Acquisition, Retention and Promotional are 4 types of popular email marketing campaigns.

Is email marketing the same as CRM?

CRM helps you manage the relationship with you current and prospective customer. Whereas, email marketing uses automated marketing tools to help you reach customers cost-effectively.
An email marketing tool feeds data to the CRM.

July 30, 2025

Best Free Email Finder & Lookup Tools to Find Any Email Address Instantly

In this era of various methods of communication, email addresses are still the best and most formal way to communicate. Playing with data and figures is a daily task of any business to generate potential leads and find clients. Creating an accurate database of potential prospect email addresses takes a lot of precious time if done manually.

So, to find an email address to reach any particular prospect, there is no need to thoroughly examine the website manually. Email Lookup tools are here to help you in this regard and save plenty of your valuable time and energy. These Email Finders will search for accurate email addresses and other information by searching websites, social media pages and profiles, and data aggregators, as it is a crucial part of cold email outreach.

The Email Finder Tool can gather email addresses from given inputs like the company, title, location, website, or phone number of a prospect and find the Email ID in seconds. Now, throw out the hectic job of finding email addresses manually and utilize the technology to work for you and bring the best results.

S.No	Tool	Platform	Pricing
1	Hunter	Chrome, LinkedIn, Gmail	Free plan + Paid plans start at $49/month
2	ContactOut	Chrome, LinkedIn, Gmail	Free plan + Paid plans from $29/month
3	Snov.io	Web, Chrome extension	Free credits + Paid plans from $39/month
4	Lusha	Chrome, LinkedIn	Free plan + Paid plans start at $29/month
5	Apollo	Web, Chrome extension	Free credits + Paid plans from $39/month
6	GetProspect	Web, Chrome extension	Free plan + Paid plans from $49/month

What is an Email Lookup Tool?

Email Lookup Tools or an Email ID Finder is an automated tool that helps a business or an individual to find emails online from various platforms with the help of a domain name or company. Mostly, the tools are quick and effective.

A reverse email lookup tool, on the other hand, gathers information about someone based on their email address alone. It searches a variety of databases and online sources to reveal where the email address has been used before and establishes links with its user.

Why use Email Lookup Tools?

Basically, there are three main reasons to use an email lookup tool:

Marketing Purposes: For marketers or sales teams, it’s essential to check if the email address you’ve acquired is valid. Because you don’t want your email marketing newsletter to bounce, it’s wise to confirm you’re dealing with real people as soon as possible.
Background Checks: Usually performed by professionals who need more info about a potential hire, a prospective client, or a business contact.
Risk Analysis: Small and large businesses use reverse email searches to learn more about their users in the context of fraud prevention, risk assessment, and cybersecurity.

Top 6 Email Lookup Tools

To search email addresses on the web is a secondary thing; your primary focus should be to find the best email lookup tool when you are starting up. You are going to use the tool in the long run, so put some effort into selecting the best tool and then let the tool work for you.
To make the task of searching for the tool easy for you, we have shortlisted some Email Lookup tools. So just select the tool that best suits your needs and start using it.

Hunter

Tool	Hunter
Rating	4.4/5
Free Trial	Yes, limited free plan

Hunter is an email outreach and lookup tool to find the email addresses of companies and professionals. It provides an Email Verifier to check the validity of any email. The domain search feature of Hunter gives full insight into people working in the company, along with their names and email addresses.

The Email finder can find the email address of the people you are looking for very easily. It allows one search at a time and a bulk search to save your time entering the information one by one. Hunter provides seamless integration with Gmail and Outlook to give its services like creating campaigns, automatic email follow-ups, Email tracking, and scheduling.

Your prospect will get an automatic personalized email after a specific time if the email is not opened by them. Different add-ons are available to extend the capabilities of the tool. Google sheet addon helps to do a bulk domain search, Firefox addon to search email addresses on any website you are browsing, and similarly, Chrome addon.

Pricing:

Plan	Price
Starter	$49
Growth	$99
Pro	$199
Business	$399

ContactOut

Tool	ContactOut
Rating	4.2/5
Free Trial	Yes, limited free plan

ContactOut is a popular email lookup tool that helps users find personal and professional email addresses and phone numbers, mainly through LinkedIn. It’s widely used by recruiters, sales teams, and marketers to connect with potential candidates or leads. The tool offers a Chrome extension and provides accurate contact data with a simple and user-friendly interface.

Pricing:

Plan	Price
Free	$0
Personal	$29/month
Professional	$99/month
Team	Custom pricing

Snov.io

Tool	Snov.io
Rating	4.5/5
Free Trial	Yes, 50 credits free

Snov.io is a complete package for outreach; it includes everything from finding, verifying, and tracking the email to creating a campaign. While other tools set some limits on the number of follow-ups and campaign creations, this tool offers unlimited follow-ups and campaigns. A free trial plan is offered by this tool to learn how this tool works, and if you’re fully satisfied, then upgrade your plan according to your needs.

The technology checker feature is unique compared to other tools; it finds leads for you based on the technology they use. Increase the deliverability of your email using the email warm-up feature of the tool, which helps to move your mail from spam and promotion to the inbox. In addition to all these amazing features, it provides a sales CRM to create pipelines and deals, and manage everything in one place.

Pricing

Plan	Price
Trial	$0
Starter	$39
Pro	$99
Custom	$999

Lusha

Tool	Lusha
Rating	4.3/5
Free Trial	Yes, limited free plan

Lusha is a lead-generation tool that finds the details of the prospect from their website, social media, and other platforms. While other tools provide browser extensions, this tool provides a Lusha extension. This extension works on all websites, social media platforms like LinkedIn and Twitter, and also on CRM.

So, aggregating the data from anywhere has become very easy because of this extension. Enrich your CRM with the details of the lead in one single click.
The information shared is updated and always cross-checked using AI before it gets delivered to you. You can utilize this data to generate sales, marketing, and recruit people in your organization.

Pricing

Plan	Price per User
Pro	$348/user
Premium	$612/user

Apollo

Tool	Apollo
Rating	4.8/5
Free Trial	Yes, up to 50 credits free

Apollo is an email lookup tool that helps users find verified business email addresses and contact details. It’s widely used by sales and marketing teams to discover leads and improve outreach efficiency through accurate, up-to-date information. Apollo also offers features like email verification, CRM integration, and automated outreach campaigns. Its easy-to-use platform helps users save time while targeting the right contacts. This makes Apollo a valuable tool for growing businesses and improving sales efforts.

GetProspect

Tool	GetProspect
Rating	4.3/5
Free Trial	Yes, limited free plan

GetProspect is a powerful email lookup and lead generation tool designed to help sales and marketing teams find accurate business email addresses and contact details. It offers a user-friendly interface with features like bulk email search, domain search, and LinkedIn integration. GetProspect also provides email verification to reduce bounce rates and improve campaign effectiveness. With its Chrome extension and web platform, users can quickly build targeted prospect lists to boost outreach efforts. It’s a popular choice for professionals aiming to streamline lead generation and improve sales performance.

Pricing:

Plan	Price
Free	$0
Starter	$49/month
Growth 5k	$99/month
Growth 20k	$199/month
Growth 50k	$399/month

Choose the Right Email Lookup Tool

As you’ve noticed, dozens of email lookup services will tempt you to try their product. Still, before making your choice, think about the following factors:

Define your goals, and while doing so, consider your company size and objectives. Shortlist lookup tools keep what you want to achieve in mind. These goals will give you direction.

As soon as you decide on your direction, decide on the type of email lookup service you want to opt for. Email research alone can be enough sometimes, but in some cases, you might need a company profile or an extension of in-browser tools.

If you are new, you should have a free trial to see how the tools and services work. Many companies offer a one-month free trial, and they use a freemium business model. They offer you these free trials for certain periods; after that, they will charge money for provide services. Find out a perfect fit for your needs and choose your plan accordingly. Carefully compare your plan with other options for the services offered.

If you have any doubts about the services and are worried about the results, you can read reviews of companies using it. You can find many user experience feedback on sites like G2 and Capterra.

Conclusion

There you have it, a selection of some of the best email lookup tools online today. Finding someone’s email is a crucial part, and once you have those emails, you want to send the perfect message, at the ideal time, and the perfect follow-up, and always know whether they opened it and whether they clicked on your links.

Now you have the tools to find email addresses and send out that perfect pitch. The perfect tool for you will depend on a range of factors, including pricing, whether or not you need to find contacts from LinkedIn profiles, and if you want to find email addresses at scale.

FAQs

How can I look up an Email?

One of the easiest ways to find an email address is to use an email lookup service. All you need to do is enter a person’s name and/or a website, and the tool will search for the relevant address for you.

How can I find someone’s email address?

There are a variety of available tools for finding someone’s email address. Start with a free option, like Twitter or LinkedIn, or even their website, and if you still can’t find their email address, then try one of these paid options.

What is the best Email Finder?

The list of the best email finders is as follows:

Rocketreach
Vocus.io
Hunter
Snov.io
Voila Norbert
Anymail Finder
SellHack
FindThat
LeadFuze
Lusha

Which are free Email finders?

Hunter, Snov.io, and GetProspect are a few prominent free Email finders.

July 3, 2025

Top 12 Best Email Tracking Tools and Software 2025 | Best Email Tracking Apps & Analytics

You’ve received multiple emails from various brands; for example, Swiggy sent you an email about its exciting offers on particular products. Yes, that is how company email marketing works! But how do you know if the recipient of your emails has opened them? Is it to their liking? Will they issue a call to action in response to the emails that you have sent? What if they are our business potential customers?

When you hit send bulk email, these questions appear in your head for the following minute. That is why email monitoring solutions were created to track emails in order to make business decisions.

What Is an Email Tracking Software?

Email tracking software is a tool that lets you know when someone opens your email and clicks on links inside it. It helps you understand how people interact with your emails. This way, you can see which emails work best and which don’t. Many businesses use it to improve their email campaigns and reach more customers. It works with popular email services like Gmail and Outlook, making it easy to track your messages.

How Does Email Tracking Work?

Email tracking tools work, whereby an input image embedded within the email is generally used by an email tracking system. This pixel is activated when your lead opens the email, providing you with information such as when it was viewed, from which device it was accessed, how many times the prospect opened your email, and so on.

This implies you now have real-time information about what occurred to your email, which can help you decide what to do next. You may think, that tracking a person’s email would be illegal, but guess what? No, it’s not! It is totally fine to track the recipient’s email only if you are working from the business’s perspective.

These email analytics tools are quite helpful for your business because they make things quicker as well as simple.

#	Tool	Platform	Best For
1	Right Inbox	Gmail	Email scheduling & reminders
2	SalesHandy	Gmail, Outlook	Email tracking & automation
3	Yesware	Gmail, Outlook	Sales teams & outreach
4	Streak	Gmail	CRM inside Gmail
5	ContactOut	Chrome, LinkedIn, Gmail	Finding email contacts
6	Hunter	Chrome, LinkedIn, Gmail	Email finding & verification
7	HubSpot	Gmail, Outlook, Chrome, LinkedIn	All-in-one CRM & marketing
8	MailChimp	Gmail, eCommerce platforms, APIs	Email marketing & automation
9	KickBox	Gmail, Outlook, Mailchimp, APIs	Email verification services
10	Cirrus Insights	Gmail, Outlook, Salesforce	Salesforce email integration
11	Zoho CRM	Gmail, Outlook, Zoho Suite	CRM & sales management
12	Mailtrack	Gmail	Email tracking for Gmail

Right Inbox

Feature	Details
Tool	Right Inbox
Rating	4.7/5
Free Trial	Yes (14 days)

Right Inbox is one of the best email tracking software, which has various features that could work effectively and efficiently for your email marketing. This tool looks after scheduling & setting reminders for those emails that should be sent later, mail merge, recurring emails, and to make tracking every step after clicking the send option. Right Inbox was founded by Sunjan Patel, which was later bought by Ramp ventures for an undisclosed amount in 2018.

Features of Right Inbox:

Set reminders for those emails, which should be sent later.
Private notes
Can send follow-up emails.
Personalize and optimize effective email templates.
Recurring emails
CRM sync
Smart links previews
Mail merger
Email tracker

Pricing of Right Inbox :

Free for a 30-day trial
$7.95 per month for professionals
$6.95 per month for teams

SalesHandy

Feature	Details
Tool	SalesHandy
Rating	4.6/5
Free Trial	Yes (14 days)

SalesHandy was established by Piyush Patel and Dhruv Patel in 2015 as an email tracking Saas, which has 98% accuracy as per sources in tracking emails for the business.

Features of SalesHandy :

Cold emailing
Email tracking for Gmail & Outlook
Real-time notifications for the email sent
Campaign segmentation
Communication management
AB testing available
Third-party integrations
Lead capture
Available prospecting tools
Email finder
Auto follow-ups
Email deliverability
Email templates

Pricing of SalesHandy :

For basic use, it has a free version
For individuals – $9 per month with a 14-day free trial
For teams – $22 per month

Yesware

Feature	Details
Tool	Yesware
Rating	4.4/5
Free Trial	Yes (14 days)

Yesware was launched a decade ago by Matthew Bellows, Rajat Bhargava, and Cashman Andrus, with an aim to bring improvement in sales promotion. And the software achieved many good things so far from having nearly 2000 users to over more than 800,000 users now. Yesware provides email tracking, customizable templates, an email scheduler, a meeting booker, and CRM integration to Gmail and Outlook users.

Features of Yesware :

Email tracking
Multi-channel campaigns
Attachment tracking
Email templates
Salesforce integration
Outlook add-ons
Reporting and analytics
Gmail Chrome extensions

Pricing of Yesware :

$15 per month for pro users.
$35 per month for professional use.
$65 per month for the enterprise.

Streak

Feature	Details
Tool	Streak
Rating	4.5/5
Free Trial	Yes (14 days)

One of the fastest email tracking platforms is Streak, which is able to track your recipient behaviour towards the email you have sent in 30 seconds right from Gmail. This software helps to get things done easily, from getting a notification on the recipient viewing your emails, improving your response rate, and saving time by sending emails to those recipients who have viewed your last mail and responding to it.

Features of Streak:

CRM
Email tracking in an organized manner
Mail merge
Thread splitter
Send later
Email Sharing
Snippets

Pricing of Streak:

For individuals, free for a month
For solo, $15 per month For Pro, $49 per month.
For enterprise, $129 per month.

ContactOut

Feature	Details
Tool	ContactOut
Rating	4.3/5
Free Trial	Yes (limited credits)

ContactOut is the leading provider of contact information for professionals. With ContactOut, you can find email addresses, phone numbers, and social media profiles for millions of people. ContactOut also offers a suite of tools to help you research and connect with potential contacts. It is the perfect tool for anyone who needs to build a professional network or expand their business.

Features of ContactOut:

Email campaigns
Contact multiple people at once
Data Enrichment
Unlimited searches using its Search Portal
LinkedIn sourcing

Pricing of ContactOut:

Free plan for 40 contacts/month
Personal plan for $29/month
Professional plan for $99/month
Recruiter plan for $199/month
Team plan (customized pricing)

Download Contactout Chrome Extension

Hunter

Feature	Details
Tool	Hunter
Rating	4.6/5
Free Trial	Yes (25 searches/month)

Hunter is a mail tracker software, that helps to track a particular business’s email address within a fraction of a second. By this means, you could get to discover the company’s domain, and secure a decent score in getting leads, by sending emails to certain verified emails. Moreover, Hunter bestows public sources that you can check along with the last discovery dates of an email.

Features of Hunter:

Domain Search
Email finder
Email verifier
CRM
TechLookup
Google Sheets add-on
Author Finder
MailTracker
Email templates
Chrome extensions and many add-ons

Pricing of Hunter:

Up to 25 searchers and 50 email verifications are included in the free trial.
500 searchers and 1000 email verifications for $49 per month.
2500 searchers and 5000 email verifications for $69 per month.
For $139 each month, you get 10,000 searchers and 20,000 email confirmations.
Enterprise for 30,000 searchers and 60,000 searchers costs $399 per month.

HubSpot

Feature	Details
Tool	HubSpot
Rating	4.5/5
Free Trial	Yes (CRM and basic tools free)

HubSpot provides marketing and sales software, with each Hub having its own email tracking tools customized to the needs of marketers and salespeople. The HubSpot Sales Hub keeps track of email openings and engagement and imports that data into your CRM. A/B testing emails is supported by the Marketing Hub, and full-funnel tracking helps you assess the long-term impact of your email marketing campaigns.

Features of HubSpot:

The main features of HubSpot are:

Free Online Form Builder
Free Landing Page Builder
Free email marketing tools
Ads Software
Exit intent forms
Pop up forms
Blog software
Project management software
Social media management software
Marketing automation software
Marketing analysis and dashboard software
SEO marketing software
Site search
Dedicated IP address
Scroll box
Call to action
Google Ads

Pricing of HubSpot:

For all of their software, HubSpot provides free options. For both the Marketing and Sales Hubs, paid options start at $50 per month.

MailChimp

Feature	Details
Tool	MailChimp
Rating	4.4/5
Free Trial	Yes (Free plan available)

Mailchimp is the original email marketing platform, but they’ve since expanded to include a range of other marketing automation tools and channels. However, their early roots are still visible. They provide strong email marketing solutions, such as A/B testing, robust email analytics, and all the email automation capabilities you need to develop for your business.

Features of Mailchimp:

Email Designer
Reports
MailChimp Editor
Social Sharing
Custom Forms
Email Client Testing
Mobile Signup Forms
RSS-to-Email
MailChimp Mobile
MailChimp Coupon Scanner
Campaign Archives
Merge Tags
MailChimp Snap
Automation
Social Profiles
Integrations
MailChimp VIPs
SMS for Events
Geolocation
Segmentation and Groups
Multi-User Accounts
A/B Testing
Delivery by Time Zone
Spam Filter Diagnostics
Email Beamer
Subscriber Profiles
Email Delivery
Email Templates

Pricing of Mailchimp:

Mailchimp has a free plan that is limited in scope. Paid options for up to 500 contacts start at $9.99 per month.

KickBox

Feature	Details
Tool	Kickbox
Rating	4.6/5
Free Trial	Yes (100 free email verifications)

Sending emails to misspelt or non-existent email addresses is the quickest way to ruin your email marketing efforts. Kickbox integrates with leading marketing automation and email marketing platforms to double-check email addresses before sending. Kickbox boosts email marketing ROI by spotting misspelt addresses. Users’ geolocation, open timing, devices, and email clients are all included in the detailed information they give.

Features of Kickbox :

The main features of kickBox are:

Reporting/Analytics
API
Activity Dashboard
Activity Tracking
Bulk Email Verification
Campaign Analytics
Catch-all Server Detection
Click Tracking
Data Verification
Disposable Email Detection
Domain Check
Drag & Drop
Email Management
Email Marketing
Email Tracking
Engagement Tracking
Event-Triggered Actions
List Management
Mailing List Management
Real-Time Analytics
Recipient Validation
Reporting & Statistics
Reporting/Analytics
Secure Data Storage
Single Email Verification
Spam Blocker
Syntax Check
Third-Party Integrations

Pricing of Kickbox :

Kickbox charges based on the number of verifications, with 500 verifications starting at $5.

Cirrus Insights

Feature	Details
Tool	Cirrus Insight
Rating	4.3/5
Free Trial	Yes (14 days)

Cirrus Insight - Best Email Tracking Tools — Cirrus Insight – Best Email Tracking Tools

Cirrus Insight isn’t like the other email tools on our list in that it’s essentially a sales tool that’s run and managed totally within your email inbox. Because they place such a strong emphasis on email, they provide sophisticated email tracking and analytics, as well as less usual capabilities such as attachment tracking and email templates.

It also syncs with Salesforce and your calendar, making meeting scheduling a breeze.

Features of Cirrus Insight:

Analytics
Open Rates
Link Activity
Attachment Activity
Customizations
Email Platform Integration
Email Scheduling
Notifications
Email Categorization
Templates
Integrated Workflows
Task Management
Email Tracking/Automation
CRM Integration
Repeatability and Reportability
Content Management
Workflow Management
Workflow Performance
Sales Coaching and Insights

Pricing of Cirrus Insight:

Monthly fees begin at $27 per user.

Zoho

Feature	Details
Tool	Zoho CRM
Rating	4.4/5
Free Trial	Yes (15 days)

Marketing Plus, email, Bigin (a pipeline CRM for small firms), and social media management are just a few of the marketing tools available with Zoho. Their detailed email tracking allows you to see who opens your emails, how they interact with them, and where they are being opened. A/B testing is also supported by Zoho, allowing you to determine the most effective subject lines, CTAs, and other features. Autoresponders, drag-and-drop workflows, and dynamic emails are among the other features.

Features of Zoho:

Online Office
Control Panel
Email and CRM
Advanced Features
Anywhere Access
Migration Options
Organized Inbox
iOS and Android Apps
Powerful Search
Calendar and Tasks
Multiple Account
Instant Chat
Email Policies
Integration
Multiple Domain
Folders and Labels
Unlimited Groups

Pricing of Zoho:

A limited Free plan is available from Zoho Campaigns. Paid plans start at $3 per month for 250 email credits or $7 per month for unlimited email credits.

Mailtrack

Feature	Details
Tool	Mailtrack
Rating	4.5/5
Free Trial	Yes (Free basic plan)

You can schedule, track, and check your email campaigns, share documents, and ask for signatures all from your browser. It also has features like click tracking and works with CRM and other apps. Mailtrack is easy to use and light on your device. It has apps for iPhone, Android, and a Chrome extension. There is a free version with limited features, and you can get more by choosing a paid plan.

Conclusion

Emailing used to be fraught with doubt. There doesn’t have to be any with email tracking software. You can use email monitoring to see when your prospects open your emails and when you should follow up.

Both organizations and customers gain from email tracking. Businesses can use email tracking to efficiently traverse their inbox, communicate effectively, and create and maintain valuable relationships.

Customers can respond to emails without worrying about getting bombarded with follow-up emails or phone calls. That’s why we created this list of best email tracking tools and software to help organizations thrive by empowering both sides of the email marketing process. These are some of the best tools available; choose the one that best suits your needs.

FAQs

What is the best email tracking tool?

Mailchimp, HubSpot, Hunter, Streak, and Zoho are some of the best email tracking tools.

What is an email tracking tool?

An email tracking tool tracks the email and provides information like open rates, the time the mail was opened, and the location the mail was opened.

What is the best free email tracker?

Mailtrack, Saleshandy, MixMax, and Streak were some of the best free email trackers.

What are tools that provide free email tracking service?

Some popular tools that offer free email tracking are Mailtrack, HubSpot Email Tracking, Yesware, Mailtag, and Streak. These tools work with Gmail and Outlook to let you know when your emails are opened and links are clicked. They provide real-time notifications and basic tracking features at no cost, helping you understand how your emails perform.

What are the promonent Email tracking apps?

Here are some popular email tracking apps like Mailtrack, Yesware, HubSpot Sales, Streak, Mailtag, SalesHandy, Right Inbox, and Cirrus Insight. These apps help you track when your emails are opened and links are clicked, making it easier to see how your messages perform.

Which are the free Email tracking software for Outlook?

Some free email tracking software for Outlook includes HubSpot Sales, Mailtrack, Yesware, SalesHandy, and Mailtag.

Which are the best email tracking for gmail?

Some of the best email tracking tools for Gmail are Mailtrack, Yesware, HubSpot Sales, Streak, and SalesHandy.

July 3, 2025

Omnisend Review: The All-in-One Marketing Automation Platform for Growing E-Commerce Brands

Omnisend is a complete marketing automation platform for e-commerce brands to leverage a few effective channels for customer engagement, such as email, SMS, and push notifications. Built specifically for online retailers and entrepreneurs, Omnisend makes it easier to use tools for creating campaigns, advanced segmentation, and pre-built automation workflows, such as welcome series, abandoned cart recovery, and post-purchase follow-up. It integrates with many platforms like Shopify, WooCommerce, or BigCommerce with Omnisend, personalizing communications and improving conversion by creating a single dashboard from which to control customer journeys. This article will discuss the main features of Omnisend and how it will power e-commerce brands in acquiring and retaining their customer base.

What is Omnisend?

Omnisend is an omnichannel marketing automation that was founded in 2014. Initially, it was known as Soundest. It serves eCommerce businesses at its core. It enables brands to manage all their customer communications, including email, SMS, push notifications, Facebook, and WhatsApp, and automate them entirely from a single dashboard. Unlike most other ESPs, it offers silken multi-channel workflows, advanced segmentation based on real-time shopping behavior, and deep integration with the major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. Unlike general ESPs, Omnisend is constructed purposefully for e-commerce by offering pre-built automations, dynamic product recommendations, and revenue attribution to help online retailers sell more and retain more customers.

Key Features of Omnisend

Email Marketing

Drag-and-drop Editor: Omnisend’s highly drag-and-drop email builder helps users create well-designed emails without virtually any technical knowledge. You can easily include text, images, product recommendations, or dynamic discount codes straight to your email.
Pre-formed Templates: This platform has a library of above 150 email templates across different scenarios-from welcome emails to abandoned cart reminders, customizable and on-brand, helping you get up quickly on campaigns.
Segmentation: Omnisend’s advanced segmentation allows you to filter contacts using demographics, behavior, purchase, and engagement history for extremely relevant and personalized campaigns.

Try Omnisend here

Push Notifications & SMS

Automation Workflows: You can automate SMS and push notifications, in addition to the emails, enabling multi-channel campaigns on cart recovery, order updates, and flash sales in a unified workflow editor.
Global Scope and Compliance: International SMS delivery and complete compliance with such requirements as the GDPR or TCPA make it possible for brands to reach their entire customer spectrum responsibly at the same time responsibly.

Automation & Workflows

Pre-configured ECommerce Workflows: Omnisend has preset automation to address important e-commerce events such as abandoned cart, welcome series, post-purchase follow-up, and re-engagement flows.
Simple customization: You can very quickly customize workflows using a visual editor; triggers, filters, and message content can be adjusted to comply with the requirements of your brand, without the need for technical experts.

Audience Segmentation

Behavior-based Targeting: Segment audiences according to actual activity on the website in real time, as well as email engagement, and shopping behavior like browsing habits and cart abandonment.
Purchasing Frequency Statistics: Filter and approach customers according to ordered frequency, value, and recency, or certain products purchased, culminating in highly personalized messaging.

Integrations

Shopify, BigCommerce, WooCommerce, and others: Omnisend integrates with all major eCommerce platforms, keeping real-time sync on customer and order data for more effective marketing.
Third-party tools: Like Zapier or Integrately, obtain easy access to hundreds of other applications and services to automate workflows and add functionality with Omnisend.

Reporting & Analytics

Real-time Tracking: Keep track of your campaigns with real-time analytics, including open rates, click rates, revenue attribution, and other metrics, from an easily usable dashboard.
A/B Testing Features: Test concerning subject line, content, and time, and optimize their effectiveness and evidence of learning-backed decisions.

User Experience and Ease of Use

Onboarding: Guided onboarding per business type. Step-by-step e-commerce platform integration setup and initial configuration of key features make it very easy for even new beginners to use.
Dashboard Usability: Clean, intuitive, and ready to use for novice and experienced marketers alike. Most importantly, users can simply switch between campaigns, automations, and reports, with helpful tooltips and resources provided throughout the entire thing.
Learning Curve: Omnisend is said to have a gentle learning curve. The drag-and-drop builders, pre-built templates, and automation libraries minimize technical barriers and launch sophisticated multi-channel campaigns without steep training requirements.

Omnisend Pricing Plans

Plan	Price (Starting)/month	Contacts	Emails/Month	Key Features
Free	$0.00	250	500	500 Push Notifications Automation, segmentation, Signup forms, reporting (with branding), 24/7 live chat and email support
Standard	$11.20	500	3000	$1 in free SMS to try, Unlimited web push notifications, Success manager (from $400), 24/7 Priority support
Pro	$41.30	2500	Unlimited	Global SMS messaging, Unlimited web push notifications, Success manager (from $400), 24/7 Priority support, Advanced reporting
Custom Pricing	Request for Proposal	Custom contact amount	Unlimited	Global SMS messaging, Unlimited web push notifications, Success manager, 24/7 Priority support, Advanced reporting

Indeed, the Omnisend plans offer excellent value, particularly for eCommerce brands that wish to embrace an omnichannel strategy and automate their marketing. The Free plan is very generous with its exposure of all of its core features and 500 web push notifications, thereby making it ideal for testing the platform. This plan has the best value for grower brands, while the Pro plan is worth it because it entails unlimited emails plus an enormous amount of SMS credits, features most competitors charge for. All of them include excellent 24/7 support, while higher tiers feature dedicated customer support management for larger spenders, further adding to the value.

Omnisend Pros

Omnisend is highly rated for its very easy-to-use interface that helps users with very minimal training get into campaign creation and management.
The platform has some terrific pre-built automation workflows, including abandoned cart, welcome series, and post-purchase follow-ups, all of which save time and drive sales.
Omnisend enables targeting audiences very precisely by behaviors, purchase history, and lifecycle stage, allowing much more relevant and effective campaigns.
Direct one-click integrations with the major platforms like Shopify, WooCommerce, and BigCommerce make the whole setup and syncing process a lot easier.
All email, SMS, and push notifications can be managed through a single dashboard, enhancing cross-channel coordination and customer engagement.
Responsive 24/7 customer service: Omnisend has a fast and wonderful support team that consistently gets high mentions and that offers live chat available on all plans, including free ones.
Competitive plans, including a feature-rich free tier, make Omnisend feasible for smaller and growing eCommerce brands.

Omnisend Cons

The email and form editors may come across as a little constricted, especially if a brand wants something very custom or sophisticated.
Reporting is mostly practical for normal needs and lacks the extensive and sophisticated analytics with whiz-bang attribution modeling that some of the enterprise solutions offer.
The only assistance is chat and email for customers, which may be inconvenient when it comes to urgent or complex issues.
Some users report a steeper learning curve on how to learn everything, particularly automation and campaign customization.
Mainly useful eCommerce features targeted to online stores, making it less suitable for businesses apart than the online store.

Who Should Use Omnisend?

Ideal Business Types

This is referred to as an omnichannel solution above all because it was created as an eCommerce platform for online retailers, D2C, and multi-channel merchants. It offers features that will support product-based businesses to automate their marketing, personalize communications, and increase sales via email, SMS, and push notifications. Such industries that will typically make use of the above types include fashion, beauty, food and beverage, as well as specialist retailers.

Size and Scale Suitability

Omnisend is best suited for small and medium-sized businesses, from solo entrepreneurs to growing teams and companies with up to 500 employees. Its features and pricing scale well for both segments, making it a strong choice for brands looking to grow and optimise their marketing automation. With an intuitive interface, affordable pricing, and a generous free tier, it’s easy to adopt even for beginners. Powerful automation and segmentation tools help businesses scale effectively as they grow. Omnisend also works extensively with medium-sized companies, offering capabilities tailored to their marketing needs. While some larger enterprises use the platform, it’s typically for specific departments or targeted campaigns rather than as a company-wide solution.

Omnisend has also introduced Omnisend AI, designed to help businesses create branded emails, generate effective subject lines, suggest personalised product picks, build churn-resistant segments, and automate campaign boosters. This new AI feature supports small and especially medium-sized businesses in streamlining their marketing efforts and improving performance without added workload.

Use-case Scenarios

Perfect for Shopify, WooCommerce, and BigCommerce Stores: Seamless integrations and real-time data syncing make Omnisend ideal for merchants on these platforms.
Automated Sales Growth: Brands setting up abandoned cart recovery, welcome series, and post-purchase follow-ups will find Omnisend with pre-built workflows beneficial.
Multi-Channel Campaigns: Businesses wishing to engage customers across email, SMS, and push notifications from a single dashboard find Omnisend’s omnichannel approach highly effective.
Personalized Marketing: Companies want to leverage advanced segmentation and behavioral targeting to boost engagement and conversions.
Resource-Conscious Teams: Whether it’s a solo marketer or a growing marketing team, Omnisend’s ease of use and automation features make it efficient for small and medium-sized businesses alike.

Not Ideal For

Deep CRM integrations and complex sales pipelines are the requirements for B2Bs, but not foreign to them. Not much in terms of selling directly to products: content creators, bloggers, or service-oriented businesses.

Omnisend vs Competitors

Omnisend is a simple marketing automation solution for eCommerce. The ease of implementation of the various pre‑built workflows for email, SMS, and push notifications is encouraging for newcomers to set up fast and effective campaigns with no deep technical abilities involved. ECommerce sellers enjoy a global SMS feature and a consolidated dashboard, which creates a pleasure in working on the international front, managing various sales channels with ease. In contrast, Klaviyo is preferred for its advanced segmentation capabilities, offering virtually precise tactical information for a more sophisticated approach to e‑commerce marketing for well-developed marketers.

Omnisend surpasses Mailchimp in product recommendations and integrated SMS, making the latter a great companion for growing sales. Mailchimp excels in advanced integrations, better deliverability, and a wide array of templates, thus providing an economical and wise choice for businesses that pay more attention to general marketing rather than heavy e‑commerce features.

Customer Reviews and Ratings

Omnisend is rated an average of 4.6/5 in G2 and Capterra because of its easy handling, intuitive drag-and-drop email builder, and seamless eCommerce integrations. The straightforward automation workflows, 24/7 live chat support that is always responsive, and price value, especially among small and medium online retailers, are consistently praised by Omnisend customers. Among other things, a clean reporting dashboard and easy campaign personalization with real-time store data are highlighted by many users.

Common complaints include limited design flexibility in the email editor, analytics slightly lacking in depth due to the competition, and additional costs for SMS when usage creeps up. Some tutors mention a steep learning curve for the most complex automations, while some users long for phone support or deeper B2B and CRM integrations.

Conclusion

The value of Omnisend is most evident in its intuitive interface, powerful omnichannel automation, and seamless integrations with leading eCommerce platforms. Omnisend is designed for both small and medium-sized businesses, offering scalable features that meet the evolving needs of growing teams. It is widely used by medium-sized businesses, while remaining easy to adopt for smaller brands starting out. With advanced automation, deep segmentation, responsive support, and competitive pricing, including a generous free plan, it is ideal for e-commerce brands on Shopify, WooCommerce, or BigCommerce looking to scale with high ROI.

FAQs

What is Omnisend used for?

Omnisend is used by e-commerce brands to automate marketing through email, SMS, push notifications, and more—all from one dashboard.

Is Omnisend suitable for beginners?

Yes, Omnisend offers a user-friendly interface, drag-and-drop builders, and pre-built workflows ideal for beginners and small businesses.

Which platforms does Omnisend integrate with?

Omnisend integrates seamlessly with Shopify, WooCommerce, BigCommerce, and tools like Zapier to sync customer and order data.

June 26, 2025

boAt Marketing Strategy: How boAt is Ruling the World of Sound
boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials.

These two understood the need and the gap in the Indian market and decided to find a solution to the problem effectively. They found that consumers in the Indian market needed long-lasting and tangle-free earphones that were of good quality and affordable. boAt is one of the leading brands in the earwear category in India. Let’s look at marketing strategies of boAt.

About boAt – You Are Now Plugged Into Nirvana
Marketing Strategy of BoAt
Covid-19 Marketing Strategy of BoAt

About boAt – You Are Now Plugged Into Nirvana

boAt was founded by Sameer Mehta and Aman Gupta. Sameer Mehta owns Redwood Interactive, which has computer gaming peripherals under the brand RedGear. Aman Gupta, the CMO who was fascinated by electronics and gadgets, has also worked at JBL for two years. He has completed his MBA (Masters in Business) from the Indian School of Business (ISB).

boAt began its journey as a cable manufacturer and now it has leveraged its brand into selling men’s grooming products, too. boAt has a wide range of product categories, including speakers, wireless earphones, earphones, smartwatches, home audio devices, mobile accessories, and more.

boAt is creating a strong position in the market because it is a homegrown product that was established in 2016. boAt has become a well-known brand now. It is globally the fifth largest wearable brand and India’s number one earwear brand.

The brand has headquarters in Delhi, India, and offices across Delhi and Mumbai. Falls under the Industry of manufacturing computers and electronics. ‌‌Competitors of boAt include JBL, Realme, OnePlus, Noise, and Mivi.

Marketing Strategy of BoAt

Influencer Marketing

boAt Marketing Strategy – Influencer Marketing

boAt is no stone left unturned regarding influencing people with influencer marketing. BoAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even stylists.

Celebs like Jacqueline Fernandes, Kartik Aryan, and Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam, are on board to promote the products of boAt.

Musicians like Harry Sandhu, Neha Kakkar, and Diljit Dosanjh also endorse their products. Apart from that, cricketers like Shikhar Dhawan, Hardik Pandya, KL Rahul, and Shreyas Iyer have long been endorsing their products.

boAt Marketing Strategy – Bhuvan Bam

Digital Marketing

boAt digital marketing strategy is a big player in the company’s marketing strategy. All the marketing strategies employed by boAt, including boat advertisement, are listed below:

Mobile Marketing

Using this multichannel online marketing technique. boAt reaches out to its consumers through its mobile application, emails, and SMS marketing.

Email Marketing

boAt sends personalized messages to its existing and potential customers who agree to share their email to receive updates from them. They send quirky, catchy, and crisp emails. Whether it is updating the audience about a new product, offers, and discounts or communicating their message across.

Personalized Message Strategy

Personalized Message Strategy – boAt Marketing Strategy

For boAt to succeed, it focused on great customer service to give the best experience with its products. They sent personalized emails and messages, set up a customer care helpline, customized warranty policies, and kept customer needs in mind when designing new products.

boAt also created a special “Do what #floats your boat” page on its website. They ran boAt marketing campaigns to build a strong community, offering customers quick help and guides for using products based on their preferences.

Social Media Marketing (SMM)

boAt sails swiftly navigating the digital realm and is an expert at social media marketing. The company has a presence on Instagram, Facebook, Twitter, YouTube, and LinkedIn.

Hashtag Marketing with Unique Hashtags
- #whatfloatsyourboat
- #boatheads
- #trebelwithboat
- #levelupwithboat
- #raisethebar
These are just some of the hashtags that have made the rounds on social media platforms. Making the audience chime in on the conversation.

Storytelling Through Social Media Campaigns

boAt Marketing Strategy – boAt Comic Saga

Illustrations have been made and shared on Instagram stories under the name boAt adventures to charm and get the attention of comic lovers and the audience.

In a video from the most recent campaign, you always do what floats your boAt, run by the name and hashtag, and do what makes your boat float.

The most recent one that is derived from the idiom do what floats your boat, caters to the gen-z the most and is getting a niche audience of its own to integrate the product with the culture and lives of skaters, street artists, and more.

Another campaign features Kiana Advani, Bani J, Raja Kumari, and other strong women with an upbeat music video with the title “I am a rebel” The range of TRebel has a direct link to the campaign.

Digital campaigns have helped connect the right type of content with the right people in real-time.

boAt Success Story: How It Became the World’s 5th Largest Wearable Brand | Valuation | Business Model | IPO | Funding

boAt is a Gurgaon-based company founded by Aman Gupta and Sameer Mehta in 2016. Discover more about boAt’s business model, founders, valuation, startup story, origin country, acquisitions, IPO, funding, logo, and more.

StartupTalkyPurbalee Dutta

Moment Marketing and Collaborations

IPL

boAt Marketing Strategy – IPL Collaboration

This is a big shot for boAt. Their exclusive collections include earbuds. Made available in all different colors and for the teams of the IPL cricket team. The company seized the moment to grab the attention of cricket fans and persuade them to get the product fit for their favorite teams.

The Marvel Collection

boAt Marketing Strategy – boAt Marvel Collaboration

The most recent collection was launched by them or for the Marvel fanbase. Collections for characters like Iron Man, Captain America, and Black Panther. Which features a special collection of earbuds, headphones, and speakers for Marvel fans.

Independence Day

boAt Marketing Strategy – boAt Made in India

They seized the perfect moment to announce the launch of the following products, Bassheads 100, Bassheads 152, and Rockerz 255 Pro, starting on 27th January 2021. To fulfill the vision of ‘Make in India‘ and manufacture other mobile accessories as well in the country itself. Focusing on the mission of Atma Nirbhar Bharat.

The Masaba Collection

boAt Marketing Strategy – Masaba Collaboration

When the web series Masaba Masaba was rolling out, they were quick to grab the opportunity and release an exclusive collection. This included their signature sound with the vibrant style of Masaba Gupta. Also, the fashion theme from the web series will be integrated.

Experiential Marketing

boAt Marketing Strategy – Sunburn Collaboration

boAt gives an experience to the people that they can’t forget through concerts. Engaging the audiences in two-way communication, the most common elements found in all these partnerships, concerts, and tours were photo booths and nirvana zones. All where the audience was encouraged to participate. The brand shared the stories of its audiences on its official page on Instagram, making an emotional connection and building a loyal fan base. Through this, they generated buzz and gained media coverage.

The Takeover Tour – 2020

boAt Marketing Strategy – The Takeover Tour Collaboration

Concerts are with musicians like AP Dillon, with the takeover tour. It has so far completed five chapters in different cities around India, including Mumbai, Chandigarh, Goa, Gurugram, and Hyderabad.

The Sunburn Festival in Goa – 2019

Tyga, Yellow Claw, DJ Snake, and Wiz Khalifa were some artists performing at the festival.

boAt has also collaborated with T-Series, the Lakme Fashion Week show, Dolby, and teams from IPL like Kings XI Punjab, Delhi Capitals, and Brut, which is surprising and odd, given the aim to transcend beyond music.

Community-Based Marketing With The #Amboathead

Engaging the community on social media platforms like Instagram and sharing the pictures clicked by them for their boAt products on their stories is a great way of building a sense of community; it also has its hashtag, #Amboathead‌‌.

They also have giveaways for their products and contests to keep the audience in the conversation. The hashtag #IAmboAthead has more than 500 posts. The brand is surely building its own tribe. Not only this, the brand has established its own lingo for the community from A-Z to give the clan a sense of belongingness and being a part of it.‌‌

Leveraging the Brand Using Consumer Insights

The brand started with the category of sound devices, which includes wireless earbuds, Wireless Headphones, wired headphones, and wireless speakers. Now, the brand is expanding its empire, aiming at men’s personal grooming – misfit, audio wear for fierce women and girls – with TRebel, which sounds like a fashion item as well, and the most recently launched collection of smartwatches.

The brand has now launched a smartwatch and trimmers and continues to innovate its products by launching many limited edition collections. The brand is not what it is today without funding.

Navi Technologies, Fireside Ventures Warburg Pincus invested a hundred million, InnoVen Capital invested 16 crores in 2019, and Sachin Bansal’s BAC acquisitions also pledged 20 crores.

boAt is now the fifth-largest wearable brand globally, and the most recent news on funding involves Qualcomm investing in boAt.

Personalized Marketing

boAt sends out targeted emails, makes short videos that resonate with the consumers, and consistently interacts with their customers on their social media platforms, which increases the consumer’s satisfaction and loyalty towards the brand. They keep track of consumers’ behavior, purchasing habits, preferences, email open rates, and more tactics.

Print and Offline Marketing

boAt Marketing Strategy – Print Advertising

Though digital plays a substantial role in the marketing strategy of boAt. Using print mediums is not dead for them. Print ads for different newspapers are still used by boAt and also up with retailing with distributors like Croma. But now, the paradigm is shifting from business to consumers.

Targeting the Right Audience

Affordable yet with great product quality that enhances the user experience, listens to the feedback from their customers. They are also tech disruptors. Constant innovation of products and understanding their audiences are great advantages of boAt. It has something for everyone from millennials, the misfits, Gen-Z, skaters to gamers.

Meme Marketing – Keeping it Relevant With Memes and Language

boAt Marketing Strategy – Meme Marketing

Having a very deep understanding of its audience, boAt has tagged its products in the internet language of lifestyle choices like sports, travel, WFH (work from home), and fashion.

Portrayal as a Lifestyle Product

boAt Marketing Strategy – Lakme Fashion Week Collaboration

Right from the start, boAt as a brand has been portrayed as a lifestyle brand. So much so that the word “lifestyle” is followed on their website. And not as a brand that manufactures computers and electronics, which it is. To occupy the space in the consumer’s mindset, the products of boAt are something that we use daily and also make a fashion statement. The models at the Lakme Fashion Week walked on the ramp wearing boAt’s products when boAt collaborated with them.

boAt Business Model | How boAt Makes Money

Explore boAt’s business model and how the brand generates revenue by selling affordable, high-quality audio products through e-commerce, retail stores, and strategic partnerships.

StartupTalkyVivek Dev Jacob

Covid-19 Marketing Strategy of BoAt

The following changes were seen in the marketing strategy of boAt company during the pandemic:

Fixing the Core of SEO

The brand focused on SEO to stand out from the clutter, using this tactic for better reach in the digital space.

Giving Value to the Consumer

They focus not only on the brand but also on what consumers look for in a product. For example, there is always some quality that the consumer is looking for when using a product to satisfy their need or wants. boAt makes it a priority to identify that.

Data and Research

Keeping a close eye on customer feedback and tracking repetitive patterns, if any, were found to evaluate the overall effectiveness of their products.

Using YouTube

They created short videos on YouTube with display ads that were short, crisp, and on-point. Which also included video sequencing with display ads.

Fulfilling the Promise of the Product

Their products deliver the value that the consumer is looking for.

Data-Oriented Approach

Building the personas of their target audience and narrowing it down to every trait helps them know who exactly they are targeting.

Storytelling

Showing the brand as part of the story gets their audience emotionally invested and feel like a part of their growing tribe.

Keeping a Check on KPIs

Keeping the brand alive in the consumer’s mind and retaining them. And leveraging the brand and using consumer insights.

Success Story of Aman Gupta: CMO and Co-Founder of boAt

Explore the inspiring success story of Aman Gupta, from his early achievements to leading one of India’s top consumer electronics brands. Discover more about his education, CA journey, family, and more.

StartupTalkySarika Anand

Conclusion

boAt, in short, has been leveraging its brand with creative, crisp, short, and smart marketing campaigns. Their marketing strategy is very smart. Since most marketing plans include selling their products online. They have taken advantage of the opportunity to connect with their audience at the right time and listen to their feedback, which is made possible through digital platforms.

Another major advantage includes making the target audience remember the brand by establishing a unique position in their minds by giving them something valuable and experienced with the help of experiential marketing.

Moreover, they have employed different tactics during the pandemic to stay relevant in the market and have come out even stronger. Being the leading audio wearable brand in India.

FAQs

What is boAt?

boAt is a consumer electronics company that specialises in the manufacturing of audio and wearables. Incorporated on November 1, 2013, by Sameer Mehta and Aman Gupta, boAt is an India-based company with headquarters in Delhi.

What is mission and vision of boAt company?

The boAt was founded with the “sole aim of bringing affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials”, which can be termed the mission and vision of Boat company.

What are the marketing strategies employed by boAt?

Email marketing, social media marketing, influencer marketing, and brand collaborations are some of the marketing strategies employed by boAt.

Is boAt a profitable company?

boAt is a leading brand in the earwear category that generated a loss of Rs 129.4 crore in FY23.

How are Boat campaigns?

Being a market leader in the audio and wearables segment, Boat has surely seen some unique and effective campaigns to date. The company recently launched the campaign to launch the women-only audio lifestyle segment, which started with Raja Kumari and featured Kiara Advani Bani J and others.

Is boAt an Indian company?

Yes, boAt is an Indian consumer electronics brand that is leading in the earwear category.
March 10, 2025
Nykaa Marketing Strategy: How It Managed to Target Audience in Beauty Market
Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to shopping for skincare and healthcare products online. There was a rise in the awareness of the skincare products and getting them was simple as they could be delivered at the consumers’ doorstep. This gave birth to one of the prominent brands of skincare industries, the online beauty retailer, Nykaa.

Nykaa is a brand that we have all heard of from different media and advertisement. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brand. Nykaa has now gained an excellent customer base. Nykaa’s marketing strategy has been very successful for them. It has cosmetics, haircare, bath and body, skincare, luxury and other wellness products for men and women.

Nykaa works on an omnichannel model where they have established a strong presence online as well as have opened up more than 68 stores across the city. They work with more than 1500+ brands and have been successful in becoming one of the most prominent brands in India. Their reason for success and growth has been their effective and enthralling marketing strategies. The following are the Top Marketing Strategies used by Nykaa:

Nykaa – The Beginning
Nykaa Marketing Mix
Nykaa – Marketing Strategy
Nykaa Business Model and Nykaa Marketing Strategy

Nykaa – The Beginning

Falguni Nyar, the founder and CEO of Nykaa

Nykaa was founded by Falguni Nayar, who was an investment banker. She along with her husband, Sanjay Nayar, invested $2 million in 2012 and controlled about 95% of the stakes. Being amazed by the variety of branded cosmetics that were available in the market, she turned to entrepreneurship at the age of 50.

The initial plan was to sell products directly from warehouses located in Delhi, Mumbai, and Bangalore. Without using the store format, they were able to gain better margins with the products. The initial marketing was done online and through various social media platforms.

Within 5 years, the company was able to break even the initial investment. Major marketing initiatives included hosting the Femina beauty awards in 2015 and 2016. It gained Unicorn status in 2020.

Nykaa Marketing Mix

Marketing mix of Nykaa focuses on delivering high-quality beauty products, competitive pricing, and effective promotions to attract and retain customers. With a strong presence across multiple channels, Nykaa has become one of India’s leading beauty retailers, offering a blend of value and customer-centric strategies.

Product

Nykaa’s marketing strategy focuses a lot on product quality. They spend heavily on research and brand development to ensure they get the best products. This strong focus on quality has helped them gain trust from customers and industry experts.

Because of this, along with strong promotions, Nykaa has become one of India’s top beauty retailers. Their products are now available in over 1,000 stores across India, and they plan to expand globally soon.

Pricing
- Cost-Based Pricing: Nykaa decides its prices based on how much it costs to make a product, adding a profit margin accordingly.
- Value-Based Pricing: Since 2014, Nykaa has kept its prices competitive, which has helped them grow fast as customers love good deals. They also offer free shipping on orders over ₹500, attracting more buyers. Nykaa uses cost-effective sourcing methods to keep prices low so that customers can shop affordably.
Offers and Discounts

Nykaa provides seasonal discounts and special sales for online shoppers. Their Pink Friday Sale is the biggest event, offering huge discounts on many brands. This attracts more customers and boosts sales.

Promotion

Nykaa uses social media and TV ads to promote its brand. This has helped them connect with more people and keep their audience highly engaged.

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Nykaa – Marketing Strategy

With the situation here, the best way to market a product is to use the digital platforms. Even when you market it digitally, it is important to keep it perfect to be able to attract more audience. Social media interaction is extremely important to keep the customers proper and in a track. They knew the right way to get into the minds of the target audience and also to retain the customers. Their main target audience were the people who were students and professionals who do not have enough time to go to a physical shop and buy the required cosmetic.

Marketing Through YouTube Channel

Youtube is the media where people go to while away their time by watching videos. They have a segment known as “Nykaa TV” which was made by seeing the emergence and importance of the advertising market by the means of videography. Nykaa has a whopping 1.24 million subscribers on its YouTube channel. This channel on YouTube helps the viewers to know more about beauty and wellness products and their “how-to” videos also provide a lot of information on products related to this sector.

Nykaa’s YouTube channel has videos that help customers understand how each cosmetic is to be used. Also, some people do not know what product to use and which brand will suit them best. These videos help them identify what they need and buy them from Nykaa. They keep posting videos regularly to make sure the subscribers get useful information often.

Moreover they have celebrities and their stylists make short videos on make-up and skincare as well!

Influencer Marketing

This is also quite common with Nykaa’s marketing. Influencer marketing is usually used by Nykaa while launching a new product. Nykaa has the belief that it is easier to maintain customer loyalty when they are able to maintain a proper relationship with the influencer. Also, it can increase customer engagement.

Nykaa has always believed in collaborating with big names because collaborations have proven to be very successful for them. Be it the collaboration with Femina Beauty Awards or the recent collaborations with Katrina Kaif – Kaif with Kay beauty and Masaba – Masaba with Nykaa, all such collaborations help Nykaa to get popularity as well as target a wider audience.

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Nykaa Offers and Discounts

Offers and coupon codes are the best ways to attract customers in a very short time. Nykaa has been offering many discounts and coupons to its customers on purchasing branded beauty and skincare products from their portal. This has been one of their very successful strategies in marketing their e-commerce business. They use various coupon codes and offer various discounts so that they attract a maximum number of customers on various occasions and festivals. This has proved to attract a lot of customers for them and they hence have a good sale during the offer periods.

Content Marketing Strategy

Nykaa’s digital marketing strategy leverages social media, influencer partnerships, content marketing, and targeted online ads to engage and connect with its audience, driving brand awareness and sales. Nykaa’s digital marketing strategy is yet another awesome marketing strategy of Nykaa that has proved to be successful. Generally, the challenge in content marketing is that most people don’t see or read it unless it is extremely interesting. To make it a point to attract new customers and retain old customers, the content team has to make the content very creative. They have a team of young and enthusiastic professionals for creating the best possible content. They make sure the content in all the platforms like websites, blogs, other articles, tutorials are all made in a very creative and understandable way.

Nykaa believes that by showing high-end content on their website, app and social media handles they can showcase global trends by which they can establish their own brand name. It is often said that content is king and is highly consumed by people; hence they have established a qualified team for its content strategy. Nykaa has very appealing social media portals and websites because that is how they keep their users engaged by providing interesting content. They have active blogs where users can get expert advice from professionals on beauty and wellness as well as can get many tips on makeup.

Nykaa also uses SEO strategy in its contents to rank higher. When people need something, they search for it on the search engine before reaching out to the website or YouTube. It is hence important to make sure that the page, blog, or post from Nykaa’s website contains the perfect keywords. They keep in mind the trend in the industry and update themselves according to them. They are perfect at optimizing their content according to the latest trends and keywords. Their blogs and products show up at the top of the search engine.

Social Media Marketing Strategy

Social media platforms used by Nykaa for marketing

Today, the world is running on social media. Everyone has an account on almost all the social media pages. Instagram and Facebook are widely used to display advertisement. Nykaa’s social media marketing is also excellent. Instagram page of Nykaa has a lot of new followers each day and the same goes for Twitter and Facebook. They have integrated some social media pages with the ‘shop now’ button, which helps the customers go to the website and order the required product.

It has a very strong social presence and is hence able to have a personal touch with the customers.

Other than the above-mentioned techniques, they also use Email marketing. Wherein, the customers who are registered with them will get updates through Emails. This is sent out only to regular and highly engaged shoppers.

On the whole, the social media marketing strategy of Nykaa is extremely customer-centric. Nykaa has understood who their target customers are and hence they find it very easy to tap that particular segment and work on attracting them. Nykaa is now one of the leading websites with the number of visitors on the website increasing day-by-day.

Nykaa marketing strategy approach towards customers has made it one of the best brands of its kind and helped it become a unicorn startup reaching a valuation of approx $14 billion.

For promoting the social media platforms and also for keeping the audience engaged, Nykaa launches various offers and discounts on social media platforms in the form of contests, giveaways, and many such activities. This helps them in generating customer leads and also connecting huge masses spread across various different geographical locations. People can also shop Nykaa products from their Facebook Page which redirects them to their e-commerce website.

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Nykaa Beauty Book

The brand has launched its magazine that includes the news related to the field, various articles with advice on the skincare and wellness lines. The formats in this magazine include the FB live, educative brand collaborations, web series, and OTT platforms, etc. Their magazine 7.5 million page views and unique 4 lakh visits per month. Nykaa also releases these magazines in various regional languages.

Nykaa Routine Finder

Nykaa has built a very intriguing tool that is comprehensive of skin, hair, and wellness parameters. The tool allows getting a set skincare routine according to the choices made by the customer and the routine finder helps the customer by showing or suggesting the products that will help them to improve the problem that they face. On average around 15000 people visit this routine finder of which 90% of the people use it from the mobile application and 10% of users use it on the website.

Conclusion

Nykaa has proven itself by establishing a very successful business in the Indian market. With its balanced and slow & steady approach, it has become one of the most liked beauty and wellness giants and will continue to grow in the years to come. Nykaa has proven to be loyal to its customers and has been prosperous enough to get their trust in return. With such excellent marketing strategies, the brand will further continue to proliferate and earn huge profits.

FAQs

Who is the owner of Nykaa company?

Falguni Nayar founded Nykaa in 2012.

How does Nykaa make money?

They sell beauty products both online and offline. They have also added clothing to their product catalogue and they target both men and women as well as children as their target audience.

What is Nykaa’s marketing strategy?

The marketing strategy of Nykaa is mainly dependent on influencers. They market through
- Marketing Through YouTube Channel
- Influencer Marketing
- Nykaa Offers and Discounts
- Content Marketing Strategy
- Social Media Marketing Strategy
- Nykaa Beauty Book
- Nykaa Routine Finder
What is Nykaa Target audience?

The target audience of Nykaa primarily includes women aged 18-45, who are interested in beauty, skincare, and wellness products. They focus on both urban and semi-urban customers, particularly those who are tech-savvy and fashion-conscious.
March 5, 2025
Valentine’s Day Marketing Ideas: 14 Unique Ideas to Celebrate 14 February
“Make your customers feel loved and appreciated this Valentine’s Day with special offers, promotions and a heartfelt messages.”

Valentine’s Day is a day of love and affection when the air is filled with the lovely fragrance of roses and the sound of love songs echoing in the background. This is a day when we express our love and gratitude for each other, celebrating old and new relationships.

On the other hand, it’s not just a day for lovers; it’s also a day of opportunity for businesses to promote their products and services. With the world preparing to celebrate this day of love, it’s a chance for businesses to tap into the festive spirit and reach their target audience. So, if you are looking for some unique Valentine’s Day promotion ideas, keep reading!

Valentine’s Day Marketing Statistics
Marketing & Advertising Ideas For Valentine’s Day
Valentine’s Day Marketing Statistics

Here are Valentine’s Day marketing statistics:
- By an estimate, 250 million roses are produced/sold during Valentine’s worldwide (India exports a large chunk of this).
- Multi-billion dollars worth of sales occur in the USA on the occasion of Valentine’s Day (No official revenue figures are available for India, but Valentine’s spending is growing year on year is fairly conspicuous).
- An American spends $150 on an average for Valentine’s Day. According to a survey, the average Indian is expected to spend around Rs. 2,000 on gifts for their loved ones on Valentine’s Day. India exports a large chunk of this.
- Men spend almost double the dollars that women spend on V-day. (Indian women, though, are more interested in celebrating this day than men in general).
Valentine’s Day Consumer Spending on Flowers

Marketing & Advertising Ideas For Valentine’s Day

From flowers to jewelry to entertainment to loads of gifting options, this festival of romance covers all. Compare it to the festival of Rakhi in India, which boosts sales of sweets, clothing & gifts of all kinds, and you’d get a fair idea of how your business can multiply its sales with a simple but novel advertising marketing strategy.

In this guide, you’ll find seven actionable Valentine’s Day marketing strategies to add to your February marketing list that you can execute easily. Let’s get started!

1. Discounts & Deals on Valentine’s Day

Marketing tricks are as old as businesses themselves, right? But the kind of deal or discount you offer could be brand new. Here are some ideas for discounts and deals for a Valentine’s Day marketing promotion:
- Love Bird Special: Offer a discount for couples who purchase items together. For example, buy one, get one 50% off.
- Sweetheart Sale: Offer a discount on select items that are popular gifts for Valentine’s Day, such as jewelry, chocolates, and flowers.
- Gift with Purchase: Offer a free gift, such as a rose or a small box of chocolates, with any purchase made during the promotion period.
- Custom Gift Packaging: Offer custom gift packaging services for an additional fee, making it easier for customers to purchase a gift for their significant other.
- Early Bird Special: Offer a discount for customers who purchase items before a certain date, such as a week before Valentine’s Day.
( Pro tip: Customize deals/discounts, keeping in mind the distinct demography of the place of your business. This goes for every campaign you propose).

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2. Engaging Social Media Marketing

Almost every small/medium, or big enterprise is either on Social Media already or planning to join. And it’s as easy as ordering food online. Pick your favourite diner (Facebook, Instagram, Twitter, LinkedIn, YouTube), fill your cart (give a few personal & business details), pay (most of the SM accounts are free, till now at least), and you’re done. Unleash your marketing ideas.

Come up with ingenious, creative, funny, exciting, inspiring campaigns on Social Media. Be sure to add a touch of romance/love to them. Social media marketing is the way to go!
- Start by posting fun tidbits like – a list of movies with ‘love’ in their title; ask users their favourite couples stories & why, etc. Send greetings/gif coupons to the most liked entries.
- Post interesting polls like ‘Minimum number of date nights before you can know if he/she could be your better half?’ Or ‘How many times have you fallen in/out of love?’ Or simply something that goes on to promote your brand like ‘What would you want for a gift from your Valentine’?
- Create hashtags to drive brand awareness: To elevate your Valentine’s Day social media presence, consider strategies that engage users with the brand or amongst themselves, or simply use a trending hashtag to start a constructive, useful & healthy debate/discussion. It’d position the brand as a market leader. One compelling approach could be to ask users to share their personal stories of romance, dating, or even heartbreak. So, as you brainstorm Valentine’s Day social media ideas, keep in mind the power of storytelling to deepen engagement and create meaningful interactions.
- Start a contest: Post a picture & ask them to caption it. There are plenty of ways you could draw the attention of users – young & not so young. These are the best ways to connect with your audience and make a lasting impression. Don’t forget to reward some of the best ones.
- Go bold, spunky & crazy for a selective audience that doesn’t appreciate anything ‘regular’. How? Ask them to reveal their ‘worst fears on a first date’. Make them share their ‘hidden/secretive desires’, confess to their crush/infatuation, why they think Valentine’s Day is a terrible idea, etc. Just be genuine and sensible.
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3. Influencer Marketing For Valentine’s Day

Partnering with local influencers is a great way to promote your business and reach a wider audience during the Valentine’s Day season. Collaborating with influencers who specialize in Valentine’s marketing ideas can help amplify your brand’s message and engage with potential customers in a more targeted manner. Here are some tips for using this strategy effectively:
- Choose the right influencer: Choose an influencer who has a strong following in your local area and whose audience aligns with your target market. Research their engagement rates and content to ensure they are a good fit for your brand.
- Set clear goals and expectations: Set clear goals and expectations for the partnership, including what you hope to achieve and what the influencer will be responsible for.
- Provide them with resources: Provide the influencer with resources, such as product information and promotional materials, that they can use to create high-quality content for their followers.
- Offer them a unique discount or deal: Offer the influencer a unique discount or deal that they can share with their followers. This will incentivize them to promote your business and encourage their followers to make a purchase.
- Promote their content: Promote the influencer’s content on your own social media platforms and website. This will help increase its reach and give your brand more exposure.
4. Email/SMS/Print Media Campaigns

Try out Email or SMS marketing! Sending out Valentine’s Day-themed newsletters is a great way to promote your business and connect with your customers during the holiday season. Here are some tips for using this strategy effectively:
- Personalize the content: Make your newsletter personal and relevant to your customers. Use their name and other relevant details to make it feel like a special message just for them.
- Offer special deals or promotions: Use your newsletter to offer special deals or promotions that are exclusive to your subscribers. This will incentivize them to open and read your newsletter.
- Use eye-catching visuals: Use visuals that are eye-catching and relevant to the holiday. This can be in the form of images, graphics, or even videos that showcase your products or services in a Valentine’s Day context.
- Add a call-to-action: Include a clear call-to-action in your newsletter, such as encouraging subscribers to visit your website, place an order, or share the love with their loved ones.
5. Partner with a Charitable Organization

Here are some ideas for how a business can partner with a charitable organization for a Valentine’s Day promotion:
- Heartwarming Donations: For every purchase made during the promotion period, the business can donate a portion of the profits to the chosen charitable organization.
- Give Love, Give Back: Customers can add a donation to the charitable organization to their purchase during checkout, and the business will match the donation up to a certain amount.
- Sweetheart Sale with a Purpose: Offer a discount on select items, with a portion of the proceeds going to the charitable organization.
- Love Notes for a Cause: Encourage customers to write love notes to their significant others and share them on social media using a designated hashtag. For every love note shared, the business can donate a set amount to the charitable organization.
- Love and Giving: Offer a special package deal for couples, such as a romantic dinner for two at a restaurant, with a portion of the profits going to a charitable organization.
It is not only a social responsibility but will improve your brand credibility & sometimes even popularity among those who care for their society & nation, which is the majority of us mostly! Valentine’s Day business ideas could also significantly enhance your company’s customer engagement and foster a deeper connection with your audience, tapping into the spirit of love and affection permeating this special occasion.

6. Don’t Single Out The Singles!

The most unwise & unpopular Valentine’s marketing move would be to make singles feel left out and unimportant. Because they are not. This day is not just reserved for romantic couples, but it is also an opportunity for singles to find love. While other companies in your industry might focus on events for couples, differentiate yourself by targeting the single market.
- Singles-only parties: Host parties exclusively for singles, complete with music, dancing, games, and other activities to help them connect with each other.
- Group activities: Organize group activities such as cooking classes, wine tasting, hiking, or other outdoor adventures to give singles an opportunity to bond and make new connections.
- Matchmaking services: Offer personalized matchmaking services to help singles find compatible partners based on their interests, personality, and preferences.
- Dating workshops: Conduct workshops to help singles develop dating skills and confidence, such as how to start a conversation, how to make a great first impression, or how to navigate online dating.
- Anti-Valentine’s Day events: For those who are not interested in celebrating Valentine’s Day in a romantic way, host events that cater to their needs, such as comedy shows, movie screenings, or just a night out with friends.
7. Promote Self Love

While many businesses focus on romantic love, it’s also important to remind customers to take care of themselves and celebrate their own worth and well-being.
- “Love Yourself First” Campaign: Encourage customers to celebrate self-love on Valentine’s Day by offering discounts on self-care products, such as bath bombs, face masks, and candles. Share affirmations and motivational quotes on your social media channels to spread the message of self-love.
- DIY Spa Day: Partner with a local spa to offer a DIY spa day package for customers to pamper themselves at home. The package could include items such as a bathrobe, slippers, face masks, and scented candles.
- Solo Date Night: Encourage customers to treat themselves to a solo date night by offering discounts on dining and entertainment options. Partner with local restaurants and movie theatres to offer special packages for customers who are celebrating self-love on Valentine’s Day.
- Gift Baskets: Create gift baskets filled with self-care essentials, such as aromatherapy oils, journals, and candles, and offer them for sale to customers who want to spoil themselves on Valentine’s Day.
- Virtual Workshops: Offer virtual workshops or classes on topics such as mindfulness, meditation, and self-care. These workshops can be held on Valentine’s Day or the days leading up to it and can be promoted through your social media channels and email list.
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8. Create a Gift Guide for Valentine’s Day

A Valentine’s Day gift guide is a useful marketing strategy because it simplifies the gift-buying process for customers. By curating a list of thoughtful gift ideas in one place, we make it easy for shoppers to browse options and select the perfect, unique gift for their loved ones. A well-crafted gift guide reduces the stress of picking an ideal present by providing customizable ideas tailored to evoke emotion. It lets customers conveniently shop our offerings based on recipient interest, relationship level, and budget.

Overall, a Valentine’s Day gift guide boosts sales by capturing shoppers who want to buy a meaningful gift but find the process challenging without guidance. It’s an essential marketing tactic for improving customers’ shopping experience and driving revenue during this season of romance.

9. Offer Limited Exclusive Products

Offer Limited Exclusive Products – Valentine’s Day Marketing Ideas

Unveil a captivating new product this Valentine’s Day to boost sales by leveraging the allure of limited edition exclusivity to amplify demand. The notion of scarcity adds a layer of desirability, prompting customers to make impulsive purchases, knowing that the product may not be available later.

You can take inspiration from Hershey’s successful approach with their meltaway rose kisses by transforming your product into a distinctive limited edition that mirrors the essence of a rose to infuse a sense of romance for Valentine’s Day. This strategic modification not only enhances the product’s uniqueness but also capitalizes on the seasonal sentiment, enticing customers to indulge in a one-of-a-kind treat for their loved ones.

By creating a sense of urgency and aligning your product with the sentimental aspects of Valentine’s Day, you can stimulate impulse buying behaviour and drive increased sales during this romantic season.

Valentine’s Day Business Ideas

10. Host a Special Valentine’s Dinner

Host an exclusive Valentine’s Dinner at your restaurant and provide couples with an unforgettable experience to create lasting memories. Distinguish your establishment from competitors by offering unique and memorable events.

When planning a Valentine’s Day dinner, it’s worth considering how you can add some personal touches to make the evening unforgettable. You could decorate the venue to match the theme of the occasion, create a romantic atmosphere with the help of soft lighting and soothing music, and even offer a special menu featuring exclusive dishes designed specifically for the occasion. These details will help make your Valentine’s Day dinner stand out and leave a lasting impression on your guests.

If you can understand your end user, their needs & wants, what inspires or dissuades them and finally make that connect with a balanced yet attractive campaign…..you’re set for a long game. Make your marketing efforts count, show your customers some love, and watch your sales soar this Valentine’s Day!

11. Free or Expedited Shipping

Offer free or expedited shipping by Valentine’s Day to encourage last-minute shoppers. Highlight this perk in banners, emails, and social media to drive urgency. Ensure clear deadlines for guaranteed delivery and consider bundling with limited-time Valentine’s deals.

12. Target-Last Minute Shoppers

Some people always wait until the last minute, and buying gifts is no different. Instead of making them feel guilty, there’s a better way to turn them into customers. If you can promise fast delivery for last-minute shoppers, you’ll be far ahead of your competition.

13. Livestreaming

Livestreaming lets retailers talk to customers in real-time and keep them engaged. They can show products, share behind-the-scenes moments, or answer questions live. For Valentine’s Day, a livestream can highlight special deals, give shopping tips, or feature special guests. This makes the brand feel more personal and helps build a strong connection with customers.

14. Offer Omnichannel Shopping Experience

Offering an omnichannel shopping experience for Valentine’s Day 2024 makes shopping easier and more flexible for customers. By combining online and in-store options, retailers can meet different shopping preferences. Features like online reservations, curbside pickup, and special online deals give customers more choices. This approach helps both tech-savvy online shoppers and those who enjoy in-store shopping, making Valentine’s Day shopping more convenient and enjoyable.

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FAQs

How can I market Valentine’s Day?

You can promote your business on Valentine’s Day by marketing it by:
1. Promoting gift cards.
2. Creating at-home Valentine’s Day care packages.
3. Create package deals and coupons.
4. Show your love for a local charity.
5. Celebrate self-love.
6. Promote random acts of love.
Is Valentine’s Day a business day?

Valentine’s Day is not a public holiday. Restaurants may be busier than usual as many people go out for an evening with their spouse or partner.

Why is it called Valentine’s Day?

Valentine’s Day is named after Saint Valentine, a Catholic priest who lived in Rome in the 3rd Century.

When to start marketing for Valentine’s Day?

Begin marketing for Valentine’s Day at least a month in advance to build anticipation and capture early interest from your audience. Timing is crucial to maximize engagement and sales during the holiday season.

What are the various Valentine’s Day business ideas?
1. Offer personalized gift bundles or experiences tailored to couples’ interests and preferences.
2. Host virtual events like cooking classes or DIY workshops for couples to enjoy together from the comfort of their homes.
February 6, 2025