Marketing has always been one of the prime factors of any business. If it is done properly, it can take your business and you to the top of the success pyramid. One of the popular ways of marketing in this world is through Email marketing. Email marketing is creating a strategy to connect with your audience in a more personal way. To be specific, it is all about going to your potential customer’s inboxes and urge them to check out your products and services and turn into your actual customers.
There’s a new player that has entered the email-marketing game: SendFox. SendFox belongs to the Sumo family of tools, an inexpensive and simple email marketing platform tailored for content creators. Email marketing can prove to be a costly aspect of your business. There are so many different email marketing options out there. In this article, we will talk about SendFox, its features and pricing and if it is worth your money or not. So let’s get started.
Simply put, SendFox is an email marketing solution that allows you to send mass emails to your subscribers. You can create lists of your contacts and send out emails tailored to their interests. It allows you to build, schedule, and automate your email marketing process with unlimited personalized templates that will engage users. More than 20,000 customers use SendFox as their go-to, to send millions of emails and measure their results every month. The emails that you send are customised and their main aim is to turn your potential customer into your actual loyal customers.
SendFox – Features
SendFox – Login
SendFox has already revealed that it is not trying to compete with different email-marketing platforms like MailChimp, ConvertKit, Aweber and others. when it comes to its features. Instead, SendFox focuses on what truly matters most: content and growing your list. Some of its features make it stand out in the crowd of email marketing tools.
Interface
SendFox’s interface is clean and easy to navigate. Unlike MailChimp and ConvertKit, whose interfaces might be overwhelming to someone who is new to email marketing, SendFox only has 5 links that you can use to do a variety of actions. You need not waste time with a multitude of options and be distracted. Its seamless interface makes for a pleasant experience.
Automation
SendFox allows you to automate your email marketing process
Though simple in design, you can get everything you want from an email service provider with SendFox. SendFox can help you automate your email process. When someone joins a specific list, you can send them a customized email. If they interact with your email, you can easily add them to another list and continue to send automated emails. You can also create a series of emails to send at frequent intervals. For instance, if someone signs up on your website, you can begin sending that user a series of onboarding emails over the span of a few weeks.
Multiple Domains In One Account
One of SendFox’s stand-out features is its ability to send emails from any number of domains. You can use lists from a different domain as well as your own. Each of the email and automated campaigns can be sent from whichever email you specify as well as validated those domains. This can be a lot cheaper than having multiple email marketing accounts with drip marketing and automation.
Landing pages
The other feature of SendFox worth mentioning is its ability to create landing forms and pages. For instance, if you are a content creator exclusively on YouTube or Instagram, you may not have a website. This might be an issue if you want to grow your email list. However, with SendFox you can simply create a landing page that is branded entirely for you. You can gather leads by using embeddable forms from SendFox which are completely customized with CSS.
SendFox – Pricing
Given below is the list of features that are available for all the tiers.
Unlimited email can be sent.
Unlimited triggered automation.
Custom landing pages.
Schedule email campaigns at any time of the day.
Custom forms (including GDPR).
Lists and tagging to keep your contacts separate.
Email editor to make writing emails easy.
Advanced analytics to track open rates, clicks, and more.
CRM functionality to write notes on each subscriber.
License Tier 1
License Tier 2
License Tier 3
License Tier 4
Costs $49 for lifetime
Costs $98 for lifetime
Costs $147 for lifetime
Costs $196 for lifetime
5000 Subscribers
10000 Subscribers
15000 Subscribers
20000 Subscribers
SendFox Branding
SendFox Branding
Light text SendFox branding
Light text SendFox branding
SendFox – Pros and Cons
SendFox – Newsletter
There are some advantages and disadvantages of Sendbox. Advantages that make it the perfect email marketing tool to use and disadvantages that coerce people to avoid its use for their marketing.
The domains are validated which makes it look like coming from the person directly.
Cons of SendFox
You cannot add images to your emails.
Along with that, attachments cannot be added as well.
Conclusion
SendFox is said to be designed for new content creators, small businesses and e-commerce stores. The main aim of an email marketing tool is to turn people into their customers. SendFox is leaving no stone unturned and is creating opportunities for businesses to communicate with their customers with the help of Email Marketing.
FAQs
How many customers SendFox have?
SendFox has over 20,000 customers who have sent millions of emails to more than 13,000,000+ subscribers.
How much SendFox cost?
SendFox starts at $49.
Who uses SendFox?
SendFox is mostly used by small businesses and the health and fitness industry.
Your business interacts with many people regularly- visitors, current users, clients, prospects, and leads. The best way to nurture these connections is via emails. Emails are by far the most effective way to communicate.
Emails are crucial for any business because they are immune to social media bans, and algorithm changes and are 40 times more effective than social media.
This creates the need to build an email list that converts and generates sales. An email list is a database with the email addresses of people interested in your business.
An email list helps you:
Strengthen the connection by providing a personalized subscriber experience.
Multiply the business ROI
Ease at performance tracking
Emails have limited and easy-to-track performance metrics with a lot of automation opportunities.
So, here is your guide on building an email list that converts visitors into loyal users. It might take a few weeks or a few months to build a legitimate email list. But it gives tremendous ROI for a long period of time. After all, every $1 spent on email marketing brings in a return of $42 for the business.
Now, before you hop on to looking for strategies to grow that database, let us understand where it all starts. A simple pop-up on your website would not help in email list building. You need to create a system and an offer to capture people’s email addresses.
When you go to a restaurant, they generally ask for your number. Now, you could get away with that because you know you will get a lot of promotional messages. Something similar happens when you ask for emails as a business. People avoid it as no one wants to join the list of spammy promotional message receivers.
So, you need to provide some value in exchange for their emails. It could be a freebie, some coupon, or any other item with perceived value.
Step 1: Create Lead Magnet
To begin with, create a clear offering that adds or serves value for your audience. Start by creating a persona of your target audience to pick a lead magnet. It could be a free guide, a video course, a free sample/ product, or anything that they find worthy.
Now, a major thing to prioritize is the target audience’s needs and motivation points. You can’t offer a YouTube guide to people interested in startups. Understand what excites your target audience and align your offering accordingly.
Example of Lead Magnet
For instance, you provide SEO services to B2B companies. You could offer:
Site audit
A pdf-format SEO guide for B2B companies,
SEO course, etc.
The most common lead magnet is a content upgrade (ebook, guides, pdfs, etc.) and freebie. Nonetheless, there are many other options discussed further.
Step 2: Pick Distribution Channel
Now that you have decided on a lead magnet, pick a distribution channel to promote your offer. It could be a website, social media, YouTube channel, or any other platform where your audience is active.
Again, relevance is crucial while choosing a distribution channel and promoting your offer.
Suppose, you go to an electronics store and get a free health check-up. Not a bad deal, but surely not relevant. Now, imagine getting the same check-up during a visit to the hospital.
So, if you choose to promote men’s t-shirts for your eCommerce store, you would show the offer to people browsing in the men’s clothing section. Or if you choose an email marketing guide as a lead magnet, you would flash the deal on blogs, and pages related to email marketing.
Acing the relevance and cracking the intention of users is crucial when selecting a distribution channel.
Step 3: Design a Landing Page
You got the lead magnet ready and got in front of the people interested in it. Now? How will you collect email addresses?
You need a landing page to collect the emails. This landing page needs to clearly communicate:
The value proposition of the lead magnet
What people can expect in the future
How it will benefit them
Now, you can create a landing page using website builders like WordPress, Wix, or dedicated landing page builders like Unbounce, GetResponse, Kajabi, InstaPage, etc. Compare these options and pick the convenient one.
Alternatively, a pop-up or squeeze page on website pages could help you collect the emails as well. Also, Twitter and LinkedIn provide dedicated newsletter tools that you could add to your social media.
Newsletter Box on Twitter
Step 4: Pick an Email Marketing Software
Finally, pick an email marketing software to organize and send emails. Now, the main function might be to deliver emails, but you need a tool that allows segmenting and tagging. Why? Segmenting your audience based on their journey and tagging them appropriately helps you personalize the emails.
In fact, SuperOffice conducted an email marketing campaign and experienced a 94% open rate for a segmented email campaign as compared to a 42% open rate for the unsegmented one.
Tagging emails means adding more information and categorizing emails based on some information. For instance, you own a content marketing agency. You have an email list with people interested in YouTube, social media, blogs, podcasts, etc. Now, you would want to send an email related to YouTube marketing specifically to the person interested in YouTube only.
Relevance is key in emails and finding the right email marketing tool is crucial to ease the process. Some of the tools are MailChimp, ConvertKit, Kajabi, Drip, Aweber, GetResponse, Active Campaign, Clickfunnels, etc.
Step 5: Bringing it All Together
Now, it is time to put all the elements into action. After deciding on the lead magnet, distribution channel, and email marketing channel, you need to merge these all to capture emails. It will take you about a day to bring it all together.
Once you complete this, you need to focus on distributing your lead magnet and nurturing your email list. Nurturing an email list doesn’t mean increasing the number of subscribers solely. You need to ensure that there are active subscribers, no bots, and people engage with your emails. Hence, it is advisable to:
Send at least one email per week.
Refine your list every month (removing inactive subscribers).
Trying to sell once a month (cause after all the main goal is revenue generation).
Many businesses end up buying an email list to get started. But is it the right approach?
NO!
Buying an email list will not only hamper the quality of your email list but can create technical issues.
Firstly, buying an email list invites a lot of dead or bot emails that do not serve any purpose. Also, since you bought these, people have not willingly signed up for them. This might affect your business reputation negatively and increase the unsubscribe rate.
Secondly, it increases the chances of landing your email in spam. Also, buying a list might be legal, but sending promotional marketing emails without prior permission is illegal in many places (as per local laws).
You don’t want inactive and unqualified subscribers on your email list. Hence, you should refrain from buying an email list no matter how attractive it might seem.
Strategies to Grow an Email List
We discussed the 5-step basic email listing building method. Now, let us look into strategies that will help you build an email list effectively. These would ensure that you get a qualified audience that serves value for your business and converts.
Content Upgrades
Content upgrades are long-form PDFs or ebooks that provide specific information in addition to existing blogs or any other content piece. It could be a 5000-word guide that contains exclusive strategies or case studies.
Content upgrades work well since they offer relevant information to the prospects. If promoted well, it could drive a lot of traffic and build your email list quickly. Providing free content doesn’t cost a lot and offers a great ROI.
Recently, Bill Gates offered a free copy of his book in the same manner for exchanging email addresses.
Additionally, you could opt-in for gated content. Gated content means a part of the content on your website which is locked or hidden that a visitor can access only in exchange for email and other information.
Using Pop-Ups
Pop-ups are promotional messages that come on top of your website content. They generally contain information and blank spaces to enter email addresses. There are four types of pop-ups:
Welcome pop up– They generally appear as soon as you open the website to greet or offer a welcome discount or deals. They require a strong CTA to ensure conversion since they can be intrusive.
Exit intent pop up- They show up when a user is about to leave the website. The aim is to reduce bounce rates and grab visitors’ attention by presenting them with a relevant offer. You need to ensure that the copy of the exit-intent popup is enticing to increase efficiency. A tactfully made exit-intent popup can save 10 to 15% of users leaving the site.
Promotional pop up– As the name suggests, promotional pop-ups include promotional messages that include exclusive discounts/ deals. Relevancy is a crucial factor for promotional popups which requires an understanding of the buyer’s journey.
Timed pop up– Timed popups are the promotional messages that show up on your website after a certain amount of time spent by the visitor. Look into Google Analytics and you could get insight into the customer journey. For instance, a visitor stays on your website for 25 seconds on average. You could opt-in for a timed pop-up at 15 seconds to offer a discount or any other lead magnet.
Pop-ups are a great way to increase your conversion if deployed correctly. You could use them on the home page, product page, check-out page, or in the cart as well. However, don’t use more than three pop-ups on a single page. Also, consider Google interstitial ad guidelines, in absence of which you might end up getting a penalty.
Squeeze Pages
Squeeze pages are like landing pages to capture email addresses only. They again offer some lead magnets in exchange. The only aim is to either get the email or the visitor will leave the website. It has bare minimum content and hence requires an effective offer to attract users. You could offer email courses, templates, ebooks, white papers, etc.
They generally have a high exit rate but a high conversion rate. If you do not have a high conversion rate, it is advisable to add home or product page links as well to the page.
Loyalty and Referral Program
Loyalty and referral programs are great for existing and new users. There is a great way to incentivize users by providing them exclusive discounts, early access to sales, and other perks.
They not only build your email list but help you increase repeat purchases. Many brands opt for loyalty and referral programs to nurture relationships with the users. You could build your email list by providing special benefits.
Discount and Deals
Discounts and deals are a great way to capture emails or any other personal information of your users. You could provide special discount codes/ coupons in exchange for emails. You could also offer welcome discounts, and festive discounts and use this evergreen method to keep growing your email list.
Exclusive Notifications
You can offer exclusive notifications to your subscribers. This could be regarding early access to sales, a new collection, or inventory stock up.
Often people place orders on your E-commerce website but there is an availability of products. In situations like these, you could ask for their email and notify them in case of restocking. It doesn’t seem promotional and offers value to the user.
Gamification
You could add interactive games and elements to your website to boost engagement on the website and provide a lead magnet. It could be something simple as spinning the wheel, scratch cards, tests, surveys, etc.
The user could claim the bonus by providing their email address. This is fairly popular and brands over free products or 10-40% of discounts in the gamification. This motivates users to become subscribers and purchase from you.
Opt-in at Checkouts
According to Google Guidelines, you can not use the email used for placing orders to send promotional messages. Hence, you can add a tick-box at the time of checkout to get permission for sending promotional messages.
People don’t hesitate to tick off at this stage since they already placed an order and would appreciate updates from you.
Giveaways
Giveaway free products, samples, or other items to get emails in exchange. It can be a physical product (shampoo, notebook, hamper, etc.) or an info product (e-book, white paper, etc.), or some service (30-day free trial).
In fact, Robbie, Co-Founder of Virayo, a B2B search marketing agency, gained 1171 emails in 10 days with the help of giveaways. He explains the entire process of gaining emails via giveaway. The best way to get maximum benefit is to reduce the competition by allowing additional entries for each referral.
Self Discovery, Assessment, or Quizzes
We often take quizzes and assessments on the internet. You could conduct these too and provide the results via emails. It is a simple yet effective way to engage with users and capture their emails.
Just create an assessment or quiz relevant to your target audience. For instance, if you are a beauty brand, you can conduct quizzes such as “determine your skin type” or “Check hair health with this quiz”.
This tactic adds active and interested subscribers to your email list.
Evergreen Webinars
Webinars are a great way to attract users. You could use interactive but pre-recorded webinars. People love to attend these as they offer a lot of value in a limited time. It is a great lead magnet with a high conversion rate when targeted correctly.
Identify the topic that your target audience would be interested in and offer valuable webinars along the same lines. Alternatively, you could provide a recording of the webinar in the exchange of email addresses, which would enhance the conversion rate.
Your job does not end by building an email list. You need to ensure that your email list converts and has active users. So, how do you do that? Here are 4 steps to ensure a quality email list that converts:
Monitor the engagement on your emails
Track metrics such as open rate, click-through rate, and conversion rate. They will give you a clear picture of your email marketing efforts.
Remove the inactive users
You don’t want your email list to have a low open rate with no conversion. Every month scrap off the email addresses that do not respond. You could also send an email to check up on the inactive users. It could be as simple as asking them if they want to unsubscribe for any reason.
Engage with your subscribers
You need to extract the value out of your email list and nurture those subscribers. So, send 1-3 emails every week and try selling something every month.
Check your email content
Is your email mobile optimized? Is the subject line fascinating enough? Do the images load timely? Ensure that the email reaches the users without any technical issues or UX/UI errors.
Conclusion
Building and maintaining an email list gives you benefits in the long run. Just be sure to offer value to your users and get the right tools to make it an easy process.
All these strategies will help you to create a relevant lead magnet and get started in building an email list. Just be sure to follow the guidelines, if any, to avoid penalties or ending up in the spam section.
FAQs
How to create an email list?
Create a lead magnet, Pick a distribution channel, Create a landing page, and pick an email marketing software.
Is it legal to buy an email list?
Yes, it is legal to buy an email list but sending spammy messages who haven’t opted for your newsletter might be illegal.
What is an email list used for?
An email list is used to send out emails to customers about offers, updates, discounts, or other details.
An email blast or eblast is an email message sent to a complete email list, or a big part of an email list, or many email lists simultaneously. These emails are sent to the majority of or all of the people on your mailing list, giving your email blasts a broad reach.
Broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns are all terms used to describe email blasts. To avoid the confrontational tone associated with the term “email blast,” most people use the term “email campaigns.” Promotional items and newsletters are typically sent via email blasts.
Although we’ve all heard of “email blasts,” the distinction between them and other sorts of promotional content isn’t always evident. While some people associate the term “email blast” with irritating or spammy messages, the reality is that email blasts can be beneficial or harmful, depending on the situation.
Simply said, an email blast is a communication sent to a large group of people at the same time. We’ll go over how eblast functions and how it can help you stay in touch with your contacts in this article.
Email blasts were quite prevalent in the early days of the internet as marketers attempted to reach the widest potential audience. However, as a result of this dynamic, email blasts were quickly perceived as obnoxious, distracting communications that consumers sought to delete.
Today’s email blasts, on the other hand, are considerably more tightly monitored. Marketers are only allowed to deliver messages to users who have specifically requested to receive them. Furthermore, most modern email clients will automatically detect and filter spam before it enters the inbox of the recipient.
Even if rules and spam filters weren’t phasing out spam, marketers are experiencing significantly better results when sending tailored material to a smaller number of subscribers who are interested in the brand.
Email Marketing Role in Consumer Purchase
Are Email Blasts Still Effective?
Although email blasts are a terrific way to get a message out to a big group of people, some people believe them to be antiquated. Email blasts are mass emails sent to everyone regardless of their preferences, priorities, or requirements, this is the case.
Blast emails can sometimes be completely irrelevant and unhelpful to the receivers. Because of the same reason, email recipients may disregard your message, flag it as spam, or even unsubscribe from your mailing list.
The following are the main reasons why users dislike email blasts:
1. Unsegmented: Email blasts frequently use the full mailing list without segmentation. Your email subscribers are likely to be diverse, with varying levels of interest in different items or services.
2. Untargeted: The email blasts give out the identical message to everyone, regardless of their unique interests, previous encounters, or needs. After getting such unwelcome emails, users frequently unsubscribe from your mailing list.
3. Not personalized: We all enjoy receiving messages that are personalized to us. Email blasts without personalization are frequently labelled as spam.
4. Unexpected: Unlike action-based emails, broadcast emails are unexpected, which may cause recipients to react negatively.
Several new marketing tactics are available now, such as social media and pay-per-click advertising, that were not available 10 or 15 years ago. None, however, is as effective as email blast marketing.
Is email blast dead to answer the question? Surely not, and it’s going to be a while before something like that happens.
WIDGET: leadform | CAMPAIGN: undefined
How to Make an Email Blast?
Marketers from both large and small businesses continue to use email blasts to promote product launches, special offers, and other events. And the end product is fantastic. That’s because they’re properly utilizing email blasts. If you are not a professional marketer, you may still execute an email blast by following the steps below.
Step 1: Select the Most Effective Email Blast Service
To begin, you’ll need a reliable email marketing agency to send out an email blast. You may construct a mailing list, segment it, and send mass emails using an email marketing provider.
There are numerous cheap email blast services and marketing services available. The most popular firms are Constant Contact, SendinBlue, Drip, and ConvertKit.
Step 2: Define your target market
The recipients determine the best content for an email blast. With this in mind, you must first define your target audience before developing an email blast strategy that is appropriate for that message.
You’ll need to start generating segments for each campaign once you have a large enough email list. To be safe, don’t add people to your list without their permission; current laws and regulations require consumers to sign up or opt-in before receiving emails from a company. Furthermore, sending emails to everyone will not convert users and may even make your company appear terrible.
Sending to those who have taken the time to subscribe – and so have shown interest in your business – on the other hand, implies you’ll be contacting high-quality consumers who are more likely to convert.
You can use the following ways to increase your subscription count:
CTAs should be placed on relevant site pages and blog posts.
Include free landing pages that lead to email signup forms on your website.
Encourage people to subscribe by providing them with something of value, such as a free eBook or a discount code.
Use social media marketing to promote your business.
Using appealing brand language and graphics, create an approachable brand identity.
These techniques will help consumers learn about your subscription option and urge them to sign up.
Step 3: Create Email List Segments
The next step is to segment your email list after you have it. The most important part of a good email blast is email segmentation. To deliver highly targeted emails, email segmentation divides your email subscribers into smaller groups or segments.
Gender, age, geographic region, interests, purchasing history, contact activity, and other factors can all be used to segment your email subscribers. For example, a bookstore might develop distinct parts and send different emails to students of art, physics, and math.
Email segmentation is a critical task that must be completed with a specific aim in mind. You must be certain about the type of subscribers who will be featured in a section.
Step 4: Make your campaign-specific
This leads to the next topic: targeting. After you’ve divided your email list into multiple parts, you’ll need to send out targeted emails to each of these groups.
Create a buyer persona for each group first. A buyer persona is a fictional portrayal of a typical consumer, created to provide you with information about real people who could be interested in your business. Consider each customer category’s demographics, hobbies, and demonstrated online activity when constructing buyer personas.
Step 5: Use analytics to your advantage
As previously said, the top email marketing solutions include analytics data. Instead of composing your messages as you go, look at key performance indicators (KPIs) to see which emails work best with your target demographic.
To increase your conversion rate, you’ll want to keep track of a few key email indicators. Among them are:
Delivery Rate: The number of emails delivered is tracked by the delivery rate. If some of the emails on your list aren’t being delivered, it’s possible that those addresses don’t exist.
Open rate: This shows how many emails have been opened so you can see if your subscribers are truly reading your messages.
Click rate: This tells you how many people clicked on each of your email’s links and which ones get the most traffic.
Bounce rate: Unlike the number of emails sent, the bounce rate indicates how many addresses were invalid or had problems receiving your message.
Step 6: Optimize and Progress
Now that you know which metrics to pay attention to, it’s time to put those figures to work, improving your future email blast campaigns. Keep track of the responses to each email you send. Which emails have a higher open or click rate than the average? Are there any emails with particularly poor metrics, on the other hand?
Compare your various efforts and consider which types of emails work best with your target demographic. Whether it’s the positioning of your CTA, the subject line, the appearance, and tone of your emails, or the addition of discounts or special offers, a slew of things can influence your stats.
You’ll need a way to spread the news, whether you’re building a website for your new business or arranging your next major event. Many marketing options are available to you, but an email blast is a simple, cost-efficient, and extremely effective way. It can be difficult to set up your first eblast, but it will pay off in the long run when it comes to keeping your list engaged.
FAQs
What is a blast email?
Email blast is when one email is sent to a large group of subscribers.
What makes a good email blast?
Keep your brand at the front, carefully craft an email blast, and use email blast software.
Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
What Is Open Rates for Email Marketing?
The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How to Increase Open Rates for Email Marketing?
Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.
Write the Email Content Along With a Catchy Subject Line
Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.
Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
“Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include ‘Unsubscribe’ Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.
Don’t Send the Same Email to Everyone
It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Don’t Compromise With the Quality of the Content
Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO
Conclusion
All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.
FAQs
What are the 4 types of email marketing?
Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.
What are the 2 types of Email?
Two types of emails are Client Based Email and Web-Based Emails.
What is a good open rate in email marketing?
A good opening rate in email marketing should be 17-28%.
Email management is necessary because all informal and formal conversations take place via emails only. Every morning when you open your mailbox it is filled with a number of new emails, but the harsh reality is that half of them belongs to the no sense advertisements from the shopping websites offering a discount, and other belongs to the service providers which you have subscribed for one time, but never uses it. More than half of the mailbox is filled with junk, but in this pile of junk our important emails get hidden and in some case accidentally gets deleted. The most frustrating task is to identify each email and then delete them carefully on the basis of importance.
Thus, it consumes a lot of valuable time to sort and delete the email every morning. As per a recent study, a person spends around 1 hour a day on emails. But not anymore, as today we are determined to solve the issue of sorting emails and make your inbox clutter-free. Well, let’s see what can we do to make your mailbox neat and clean.
Email Management Tips
To keep your inbox clean so that you can differentiate the important mails and the not-so-important ones is very important. We receive an average of 100 emails per day and it is not easy to open and take a look at all of them. Some of the email management tips are given here to follow and keep your inbox clean.
Unsubscribe Your Unwanted Subscription
Many of you receive emails daily from the unwanted subscriptions, that you have used once. The answer will be numerous, these unwanted emails capture too much space in that inbox that your important emails get lost in that cluster. Well, if you want to unsubscribe from these unwanted emails, then we would surprise you with a simple email tip to rescue you from all the burden of these emails.
Log on to Unsubscribe from emails.
The first window which appears shows you all the channels (parties) you are subscribed to in your email.
Now press the unsubscribe button and unsubscribe all your waste emails and get your mailbox cleared. Well, in one second you will be free from all the clutter targeting emails.
Use Email Tools
Your email app has numerous functions already installed in it and using them smartly to do email list management can help your daily life easily. The email app has various features which you can easily opt to sort out your important emails. The features that you can use to achieve a neat inbox are:
Use the filter to remove all the unwanted junk mails from the inbox. Separate emails on the basis of important and unimportant emails, and only visit the important emails and delete all the unwanted ones in just one tick.
Learn basic etiquette to email for the best result. If you are in the “To” field, the sender expects you to do a certain action, and if you’re in the “CC” field, you just have to read the email.
Reply to the email instantly as you view it, but if by any chance you don’t want to reply soon then use the unread option and mark the email as unread to get the message later.
Don’t waste your time by regularly checking your email, check your email only twice a day to spend less time on emails and focus more on your priority work.
If you have more than one email account, then merge them together to prevent yourself from the hassle of opening different accounts for the emails.
Use Email Management Application
Nowadays a variety of Email management mobile applications are available for both Android and iOS users consisting of Artificial Intelligence. You can easily install the app according to its features and manipulate them according to your wish. One app can easily substitute the personal assistant‘s task for you and you can enjoy your beautiful day without any hassle of email.
Top Email Management Tools
SaneBox
It is said to be one of the best email management tools out there, this tool is especially known for managing personal inboxes. The AI of SaneBox is aware of the person’s email habits and sorts them accordingly, as soon they get into your inbox.
ActiveInbox
Emails can distract you from your work, especially the unwanted ones, Active Inbox not only manage your inbox but also helps in scheduling your tasks. The tools divide all your emails and transform them into tasks task with deadlines.
Clean.Email
This email management tool helps you sort your emails amongst folders, like important, personal, updates, and others. The tool has a smart filter that helps you see the emails that have been divided into folders after the tool scans your entire inbox.
Edison
This tool is very much similar to Sanebox, you unsubscribe from any newsletter with just a simple click. It has some quite interesting features that helps you manage your inbox. It has a swipe action feature where you can swipe to check your emails quickly.
Mailstrorm
This tool is considered one of the best tools for filtering emails. Although, it is not an AI, bit it follows the trend, it has advanced spam protection features and can link up to different email providers.
Conclusion
So, above were some best email management tips that feature to sort your mailbox and free yourself from the hassle of searching the important email from the pile of unwanted emails. But make sure to use all the cool features of the email app and emerge all the email accounts together to reap the fruit of easy app benefits. To get a clutter-free inbox, start using the above techniques today and save your valuable time.
FAQs
Which is the Best Email Management Software?
SaneBox is said to be the best Email management software.
Is there a better Email than Gmail?
There are some alternatives to Gmail and they are OutlooK, ProtonMail, Zoho Mail.
What is Email Management software used for?
Email Management software is mainly used to keep your mail inbox organised, so that you can answer those mails that are important quickly.
Marketing is changing as technology advances, and businesses are discovering new ways to market and advertise to their target audiences. Email marketing is an excellent marketing method that has helped corporations, non-profits, and even hobbyists achieve their aims. The fact that email is an effective type of permission marketing is what makes it so strong. It can provide ROIs of up to 4400 percent.
The term “permission marketing” was coined in 1999 and has since become a major aspect of marketing and advertising. Simply said, it’s a new way for businesses to send adverts and promotional information to customers if they agree. Seth Godin is the one to thank for this method. According to him, traditional kinds of marketing, such as invasive or interruptive promotion, he argued, were losing their effectiveness as customers gained more control over the content they read. This problem has been overcome by permission marketing. Permission marketing is a type of marketing in which marketers seek permission to disseminate marketing materials to their target audiences. A double opt-in subscription is commonly used to accomplish this.
Permission marketing is a notion that has been around for over a decade, yet it has been employed in practice since the dawn of humanity. The concept of “customer participation in dialogue,” which is the foundation of trust marketing, has been employed by many entrepreneurs. Sellers formed their ties with potential clients through human contact and communication in the days before conveyor production, mass media advertising, or mass distribution. This approach was more soulful and kind in character, and it was based on the user’s voluntary engagement.
If you run an apparel e-commerce shop, for example, and you want your clients to sign up for your marketing emails, you can offer them a valuable offer or discount if they do so. You should also send them offers that motivate them to buy from your company on a regular basis to keep them involved with your brand through email marketing. In basic terms, you may say you’re marketing to a segment of your specialised market, but on their terms.
Permission marketing is divided into two categories: Express and Implicit.
Getting customers Email Address
1. Express Permission Marketing
To get marketing messages, the customer supplies their email address. They might, for example, subscribe to a newsletter. When it comes to forming new company ties, express marketing is very frequent. When you directly ask for a person’s email address and they give you permission to send them marketing emails – usually via a form or a checkbox – this is known as express permission.
2. Implied Permission Marketing
The company already has a relationship with its customers. This could be a current customer or a regular visitor to the site. When someone offers you their email address for a business purpose but does not expressly say they want to receive commercial emails from you, you have implied consent. A client who fills out a “contact us” form or a form to gain access to a gated resource are two examples.
Permission Marketing Benefits
1. Brands will stop being invasive, targeting customers, and/or interfering with their everyday lives, and instead adopt a strategy that focuses on enticing and persuading them through bidirectional communications. We must exercise caution since not being invasive indicates that we are unable to overwhelm. If consumers have given us permission to send them information, we shouldn’t fall into the trap of bombarding them with it as much as possible.
2. Users are waiting for information to be collected. This strategy ensures that, as a brand in our selected category, we have captured their attention and are at the top of their minds. Our greatest plan is to keep this active point active, if possible, so that we can not only stay on their minds, but also persuade them to become brand evangelists and tell their friends and acquaintances about us.
3. Permission marketing gives customers the option of whether or not they want to be marketed to. Permission marketing offers the most significant benefit over regular marketing in the context of levels of engagement. This is because your primary audience is already invested in whatever you have to deliver.
4. Permission marketing is when a consumer consents to receiving information about a product or service. This sort of marketing is done over the phone or via the Internet and is an easier way to reach the targeted audience.
Example of Permission Marketing | Popular Brands Customers Loyalty Cards
Permission marketing can also be accomplished through the use of loyalty cards. Members provide you with their information and give you permission to use that to send them promotional material when they sign up for your loyalty programme.
2. RSS Feeds
Permission marketing can be easily implemented using basic syndication, or RSS, feeds. This is a method of delivering a notification to your customers informing them of your recently launched products or information.
3. Opt-in emails
This is where a user has expressed interest in receiving your emails. This is the epitome of permission marketing. Members not only receive the email, but they are also given a wonderful chance to purchase a coupon code.
Traditional marketing is not replaced by permission marketing; rather, it is supplemented by it. It is intended for users who are in the process of selecting goods and services and researching the sector. This method entails building long-term connections with customers by creating value – before you can receive something, you must first give something. Obtaining the user’s contact information and engaging with him via various channels is a vital step.
FAQs
What is permission based email marketing?
It is founded on the principle of only advertising to clients who have given their permission. It is a form of communication-based advertising, with email being the most prominent method.
What is the role of permission marketing?
Permission marketing provides the customers the freedom to choose the type of advertisements and information they want from the companies.
How permission marketing helps a company’s marketing activities?
Permission based email marketing increases the accuracy of the marketing efforts.
Emails have now become a part of our daily lives. Our inboxes are filled with various emails every day, on an average a person receives 121 business mails in a single day. The importance of an email in a business is more extreme than one could ever imagine. Through this, one can ensure to have formal communication with the advantage of immediate response. Not only through that, you can have opportunities to market your business but it is also inexpensive as well.
Now as mentioned above, every day on an average 121 emails are received. Among all these mails, not all mails can be of your advantage, some of them can be needless as well. Email marketing is the main reason why email list management is needed. It is one of the cheapest and convenient ways of marketing. In this article we will talk about the email marketing tools that help in managing the email list of a business with a goal of marketing, so let’s get started.
“You cannot mandate productivity; you must provide the tools to let people become their best.”
In a business, contacts play a vital role in its success, so Email list management is all about managing the contacts of your business in the email list. It includes segmenting, cleaning, and arranging the contact list; so that the right mail can be sent to the right person, and by doing this proper email marketing can be done.
What does Email Management Software Do?
Al the above things can be done by Email management tools, a good tool helps in:
Creating a good quality contact list.
Ensuring the delivery of the mail to the correct contact.
Cleaning the list and keeping the data error-free.
Keeping the ROI high and the cost low.
Top Software For Managing Email List
These tools are for targeting the correct audience for the business, personalizing the message that of course will get customers for your business. So, here are top email list management software.
Moosend
Pricing- Moosend is available at $8/month for the email list management.
This email marketing service provider was founded in the year 2012 by Panos Melissaropoulos and Yannis Psarras. Apart from creating some amazing email campaign, it is also an expert in managing the email list.
The list segmentation feature of Moosend helps in dividing the customers with the help of the data that are collected with the help of tags and the subscriber’s behavior. It is considered one of the best tools as it has 98% deliverability rate and helps in avoiding getting in the spam section in the subscriber’s mail.
HubSpot is a company that builds cloud-based inbound marketing software that helps in marketing online. It was founded in the year 2006 by Brian Halligan and Dharmesh Shah and since then has changed the way of online marketing of many companies.
HubSpot contains a CRM (Customer relationship management system) that specially deals with managing contacts. The extra contact information that are taken of the customers helps the tool to send the targeted emails to the subscribers. Thanks to the feature of two-way data sync, the contacts of the businesses are always up to date.
Constant Contact
Pricing- The plan of Constant contact starts at $20/month.
Just like its name, this 1998 company founded by Randy Parker focuses on small business and help them build their contacts through email, social media, and even marketing tools.
The tools are used for creating email newsletters and it also provides some great segmentation features that help in dividing the subscribers. It does some very minimal for the contact list management and is preferable for small businesses.
Paperform
Pricing- The plan for Paperform start at $20/month.
This contact list management tool helps in creating and managing contracts through the creation of landing pages and newsletter signup forms and mainly deals with building online forms. It offers various images and videos to make the forms attractive by using them so that they can capture the attention of the customers. One can also edit the form with the help of HTML and CSS.
ZeroBounce
Pricing- The plan of ZeroBounce starts at $16/month.
Not every email address is important for a business, so ZeroBounce is an email verification tool that deals with email deliverability. The email addresses that are not of importance are removed by this tool, it has a great deliverability percentage. It is more or less a perfect tool to keep the email list clean as it has a feature of an inbox placement tester that does spam delivery tests for Gmail, Outlook, and others.
MailChimp
Pricing- The plan of Mailchimp starts at $9.99/month.
Mailchimp is a very popular email marketing software that provides businesses with various campaign types RSS campaigns and A/B testing. It has some really great segmentation features that help businesses by using the demographical and behavioral data of the subscribers. It works as a very good email list management tool.
ActiveCampaign
Pricing- The plan of ActiveCampaign starts at $18/month.
This email management software is another popular one that deals with email marketing. The company was first started in the year 2003 by Jason F. VandeBoom. The software helps in segmenting the subscribers with the help of tags. The deliverability rate of emails with the help of this software is very high.
Sendinblue
Pricing- The plan for Sendinblue starts at $25/month.
This is considered as one of the best email marketing services for businesses and also helps in managing the email list. The subscriber that does not engage with the business is easily identified with the help of this service. The data of the users are used so that the mails can be delivered properly and have a good deliverability rate. It is a good email list management service.
Conclusion
In the era of email marketing, one needs to understand which contact will helps them in achieving success for their business. The correct tools for managing the email list is very necessary to excel in email marketing. Organizing the list and sending the emails to the subscribers can only be done through email management tools and the above are some of the best from the rest.
FAQ
Why email list are important?
Email lists are important because email marketing is one of the best ways to connect with a customer.
What is the best tool to manage a large mailing list?
MailChimp, HubSpot, and CampaignMonitor are some of the tools that help in managing the large mailing list.
How do I optimize my email list?
Create More Email Opt-In Opportunities, Optimize Your Preview Text, Use creative Images, and Segment Your Lists.
Being a SaaS business brings you various channels for marketing your product and services digitally. Around the Internet, there are numerous tips or guidance on how to make your business globally popular and for that, everyone has only one answer- Digital Marketing. Now, talking about digital marketing, various channels help you take your SaaS businesses to the next level, like through social media, SEO, Email Marketing and many others.
With global users of over 4.03 million, email marketing helps the SaaS businesses to reach the maximum target. With these statistics, email marketing is known to have the highest number of users of any other digital marketing channel. In this article, we will be discussing why building an email list is so important and effective for SaaS businesses and most of all, how to build it. So, let’s get started!
Why is building an Email List Important for SaaS Businesses?
Being a SaaS marketer, it’s important for you to have an organized special list of names and email addresses of your target audience and existing customers.
We are well familiar with the functionality of email marketing and with that, several reports are made which clearly states that around 43,000 percent return is guaranteed on investment (ROI) for businesses.
With an email list, subscribers can easily join it from the official website of your businesses and verify their identity. With your best of offerings, audiences get attracted to your business and turn into your paying customers. And when it comes to SaaS Businesses, the email list gets around 10 times higher modifications than any other social media campaign.
In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others. You can also keep them updated about new offers and discounts by making them subscribe to your newsletter.
We have broadly discussed what an email list is and how important it is for SaaS business. Now, it’s time to understand how to build a solid email list.
For this, you need to create a marketing persona that will represent your ideal customers. Marketing persona helps you find your target audience and strike them right where it hits! The best place for this is social media, now as you find your audience, ask them to provide their email addresses. When you charm your audience in the right manner, they automatically give you their email addresses. And that is a win!
Create a Website
As you gathered your audience, you’d need a place where can be assembled, which is a website. Now, creating a website is pretty tough and must be created with great innovative ideas to charm your audience.
But the plus point with the email list for SaaS business is that you don’t need a huge website to get started. You can just create a landing page that carries your email opt-in form. The audience enters their email addresses in the opt-in form, available on your website.
Email Marketing Service
For better communication with your email list, you need to have an email marketing platform. Email Marketing platform helps you to organise your email list and send emails to the target audience.
On a broader note, the email list will also serve the purpose of drip campaigns, sequencing and many more. Your main focus through the email marketing service is to collect all the email addresses in a very safe and valid manner.
Charm the audience through your Offer
Now, the major goal is to charm the audience with your amazing offers that won’t hold anyone from joining your email list.
Think from the perspective of a customer like how you can be so impressed by a website and its offers that you’ll immediately give your email address. The customer won’t provide their email information unless they are offering a generous exchange.
Make sure you provide what your target audience needs and won’t find elsewhere, and also, free!
Maybe you can provide the customer with access to your report, software or any other valuable thing. This way, your audience will automatically get attached to your website.
It often becomes pretty tough to build up a strong and legitimate email list for your SaaS business. But as you get on with it, it becomes very simple and you get more ideas to promote your business among the audience.
The major thing that you need to focus on with the email list is to opt for a single and strong strategy and function it smoothly. If you stick by your marketing strategy, you’ll automatically see the results by the enhanced number of the email address joining your list.
With this article, we attempted to describe to you all the major steps and requirements for a strong email list. If you follow these steps and understand the importance of an email list for your SaaS business, you’ll collect a great number of email addresses for your list.
FAQ
Why building an email list is important?
Building an email list is the best way to build a relationship with your potential customers.
How to build an email list?
Understand you audience, Create a Website, and Automate your emails.
Why should a SaaS company have a mailing list?
In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others.s
Email marketing done right is the fastest way to attract new customers to a business. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
Getting more people interested in what you have to offer can mean new leads. Among the several email marketing tools that exist out there, Moosend brings a little extra to the table.
Moosend is an email marketing platform designed to boost your business growth. It provides core automation features along with templates and even a landing page builder. The platform is highly customizable and simple enough for anyone getting into email marketing. Founded in 2011, Moosend has been helping businesses with their email marketing and landing pages. Focused on helping you design personal emails for customers, the platform has great functionality.
Being a platform designed for email marketing at any scale, Moosend has appealing features. As with any similar tool, Moosend has a vast selection of updated templates for you to choose from. The editor is minimal yet packs in deep customization.
Apart from that, it does all your basic sorting and automation including email scheduling. Automating and scheduling emails with a mailing list ensures that your emails reach out at the right time. Some of the platforms best features include:
Email Segmentation
Moosend allows users to edit, import, and store mailing lists so it’s always there when you need to send out your emails. Lists can be sorted and there’s an option to add custom entries. The listing can also be grouped which is useful if your business deals with a variety of products or services. Opt-in forms can be used to collect user information, feedback, and any specific field.
One of the most crucial features of any popular email marketing tool has to be its automation chains. As a business owner, the ability to create perfectly timed email sequences that generate customer interest means growth.
Moosend provides users with workflow templates for quick setup. There are onboarding templates with guides and welcomes messages that can be set up to give your customers an initial insight into the business or brand.
Apart from choosing a premade automation sequence, users have the complete freedom to create their own sequences that suit their needs. The automations work seamlessly and are good to go once set up.
Triggers are another way to control the automation sequences. Events or automations can be triggered when certain dynamic changes occur. The platform also has a lead score feature that identifies when a visitor can be a potential lead. This combined with the automation tools are sure to boost lead generation and customers for any business.
Although being an email tool, Moosend has its own built-in landing page builder which makes creating landing pages much easier. The editor is completely customizable and has a template gallery for those who want to set up a quick landing page.
The UI is easy to use for beginners and the editor requires no coding. Having a landing page can mean more leads and this is exactly why Moosend has its own landing page builder.
Users are free to use their own domain names for their landing pages. The platform has a WordPress integration to allow for easy imports. Email triggers and automations can be configured easily with Moosend maximizing conversions and helps businesses generate more customers. The drag-and-drop editor makes it easy to modify or create templates fast.
Small changes can make a big difference in marketing and Moosend makes it easy for users to monitor and track their clients. Besides having a Google Analytics integration, Moosend can track stats for both your landing page and emails.
These include essential stats such as average clicks, traffic, and bounce rates. Users can set up dynamic triggers and automations based on these statistics. The built-in API gives users even more flexibility to manipulate the acquired data. This can be linked to internal systems or any other supported platform.
Moosend emails can be configured for an A/B Split test campaign from within the dashboard. For a business this is great as getting information directly off customer feedback can guide a campaign in the right direction. Moosend provides many of the features of an analytics platform on its own, making the task much simpler.
Customer Support
Moosend has excellent customer support services for all its products. Whether you’re having trouble getting automation setup or hosting your landing page, the support team has you covered.
The best part is that support is included even for the free plan, which is helpful when getting it set up for the first time. Moosend can also provide you with a dedicated account manager once you upgrade your plans from the free tier.
The freedom to design, create and automate emails from any device can go a long way for any business looking to generate more leads. If you start experiencing any sort of trouble the 24/7 support team is just a message away.
Customer support is always appreciated when trying a new platform where things can be confusing and hard to get a hold of. Moosend does a great job with its highly rated customer service.
Priced in a way that’s affordable to everyone, Moosend has plans depending on the number of subscribers you wish to attend. The Free plan grants you access to all of the platform’s core features except the creation of landing pages up to 1000 subscribers. This is pretty good for small-scale businesses or for people looking to try out the platform before making a purchase.
The Pro plan is required if you’re looking to have more than 1000 subscribers, which starts at $8/month up to 2000 subscribers. The Pro plan gives the users access to all of the platform’s features including landing pages. The Pro plan can be upgraded according to the number of subscribers that you need to attend to. Moosend even offers a negotiable Enterprise plan for businesses that require to have more than 200k subscribers.
Moosend is priced in a way that’s too good to pass. If you require an email automation tool that comes with additional benefits like having a landing page builder and analytics then trying Moosend is just a click away.
The plans can be upgraded at any time if you need to scale or downgrade according to your customer base. Marketing software is usually expensive, making services like Moosend a nice addition to the marketing toolset.
Email automation is a must-have for digital marketing as it helps push your campaign to new people and further expand your customer base. Moosend is being used by companies like Domino’s , Vogue and organizations like WWF to manage their emails and lead generation. This just shows the reliability and scalability of the platform. Moosend makes it easy for anyone to make effective email marketing campaigns with ease and is certainly worth trying.
FAQ
What is Moosend?
Moosend is an email marketing platform that has core automation features along with templates and even a landing page builder.
What is the pricing of Moosend?
Moosend has a free plan that grants you 1000 subscribers, it also has a pro plan priced at $8 up to 2000 subscribers.
What are some of the alternatives to Moosend?
MailerLite, ActiveCampaign, GetResponse, Mailchimp, and Campaign Monitor are some of the alternatives to Moosend.
Building an email list is still considered to be an essential part of a successful business. It is expected that email users globally will reach around 4.3 billion by the year 2023. Let’s look at the below article to analyze the various ways through which you can monetize your email list.
Consulting is one of the most effective ways to monetize your email list. Through consulting, you will be selling the knowledge you possess in the best way possible. It is mainly done through one-to-one contact with your customer or subscriber.
Since consultation is provided as a personalized service, you can charge your customers accordingly since it takes your time and effort. There are certain limitations as well since you are selling your time for money, there are limits for you to scale your business since there will be a shortage of time.
Consulting is considered to be the best way to monetize your email list when you are in the beginning stage. You will be able to gather a deeper understanding and knowledge about your email subscribers and your target audience and this will help you in improving your skills and building testimonials on the way.
Paid Newsletters
There are lots of companies that make millions of dollars selling their paid newsletters. Once you have a personal relationship with your audience you can start providing them with a newsletter on a regular basis such as weekly, daily or on a monthly basis.
Paid newsletters are one of the best sources to monetize your email list especially if you are in a niche category. You can provide your audience with the most frequent and fresh information. A newsletter can be an excellent and the best way to monetize your email list.
In the recent years, Affiliate marketing has gained a lot of popularity. It is said that nearly 81% of the businesses are relying on affiliate marketing for selling their products and services.
The only problem you would face is to find the ideal affiliate product which will be useful for your subscribers according to their interests and activities.
It works on a simple principle you will have to help your audience find the accurate product that will help them improve their quality of life and makes it easy and in return, you will receive a small commission.
There are certain websites or businesses you can tie up with for selling affiliate products. For physical products, you can tie up with popular companies such as Amazon, Walmart, Chewy, etc. and for Info Products you can tie up with ClickBank, Cj Affiliate, JVZoo, etc.
Webinars are also considered an effective way to monetize your email lists. It is kind of similar to consulting the only difference is instead of one-to-one consultation you will be delivering it to a larger set of people.
You can conduct webinars or masterclass programmes for your email list by providing personalized information and training for in demand skills or information and training required by your audience.
The challenge will be to find out the need of your subscriber list and providing an accurate service. When compared to consulting, conducting webinars has its own benefits such as you can reach a large number of audiences at the same time but you wouldn’t be able to charge a lot for your webinars as much as you can charge for personalized consultations.
Webinars can be a starting step for you to monetize your email lists and later on you can upsell by providing affiliate products or personal consultations to interested audiences who require one to one consultation.
Solo Ads is a method through which individual brand or businesses pay you for sending promotional emails to your email lists for them. There is a different way through which you can earn through Solo Ads or Display Ads.
The number of clicks your emails get and through the number of emails subscribers who receive the promotional emails. One major thing to keep in mind before you promote your solo emails is that you will have to find ethical brands and companies as it is a matter of your reputation.
If you promote the products and services of the people who don’t have an ethical code of conduct and work only for their interests this will spoil your reputation.
You can also monetize your email list through Display Ads. Display Ads have lost their popularity over the years but still, it is one of the ways through which you can monetize your email lists.
FAQ
How do email lists make money?
Several brands and companies will happily pay you commissions on any sales you generate for their brand. Instead of selling your own products and services to your email list, you can sell someone else’s products that are a great match for your audience and get a commission.
What is a good email list size?
You’re first going to need the list size of about 1,000 people, as it’s a good sample size that you can extract some data from.
What is open rate marketing?
Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. Though it is a general indicator of subject line effectiveness, it can be a misleading metric for online marketers.
Conclusion
These are some of the most effective ways to monetize your email list. If you are at the beginning stage you can choose one of the methods mentioned above.
