The concern for the environment had led people to increase their interest in electric vehicles. Not only this, but the cost of fuel can also decrease as all it needs are electric-drive components. As per reports, the worth of the electric vehicles market would be INR 475 Billion by 2025.
The coming decade is anticipated to be the ultimate decade for the future of electric cars in India. With battery amounts reportedly falling up to 73%, electric-powered vehicles are anticipated to be as reasonably priced as gas-powered vehicles within the foreseeable future. The International Energy Agency cites that there would be 70 million electric vehicles by 2025. Till 2026, the EV market is scheduled to grow at a CAGR of 36%.
Nations such as the UK, France, Norway, and India are about to undertake e-mobility on a bigger scale. India has loads to the advantage of the massive adoption of e-mobility. Under the Make In India program, the production of e-cars and their related additives is anticipated to increase the percentage of production in India’s GDP by up to 25% by 2022. On the monetary front, large-scale adoption of electrical cars is projected to assist save $60 billion on oil imports by 2030.
In this article, we will talk about the future of Electric Vehicles in India. So, let’s get started.
Current Situation of the Electric Vehicle Market in India
Currently, 84% of India’s oil name is fulfilled through imports. The price of gas might also additionally need to fall, assisting an electric-powered car owner can save as much as Rs20,000 for each 5,000km traversed. Finally, electrification will lessen vehicular emissions, a key contributor to air pollutants which reasons an average of 3% GDP loss each year.
The electric vehicles industry in India debts for 22% of the country’s overall production output and is the sixth-biggest industry in the world. Reports suggest that EVs can play an essential position in growing the percentage of production in India’s GDP from 15% (currently) to 25% through the year 2022.
Indian Electric Vehicle Market by Vehicle Type
Future of Electric Vehicles in India
Globally, the cost for lithium-ion batteries is approximately $250/kWh, this amounts approximately to Rs5.7 lakh in battery charges alone. Currently, lithium-ion batteries account for 50% of the price of an electric-powered car, making them costly as compared to conventional automobiles.
Safety of the batteries from explosion act as a spanner for Li-ion batteries. A predominant hurdle for EVs in India is charging, or the shortage of charging stations can also be considered, thereby making them impractical or tons less possible for lengthy distance drives. Furthermore, some EVs aren’t as speedy as traditional gas-powered motors.
Most purchasers in India might purchase an electric-powered car by 2022, however majority of them additionally trust that it may also now no longer be available till 2025. Consumers in India are searching for a decreased amount for EVs than purchasers in different nations, with the worldwide common tipping amount for EVs being $36,000 (around Rs27 lakh). Castrol took over 1,000 purchasers, fleet managers and enterprise professionals throughout India.
At a critical juncture, while all nations are engaged in liberating Mother Earth from the claws of carbon emissions, and CO2, India can play a leadership position by switching over to EV mobility to make the country a greener and cleaner ecology.
Impact of COVID-19 on the Electric Vehicle Industry
During the pendency of COVID-19, we watched how the surroundings progressed due to the fact of lesser emissions from petrol and diesel-run motors and industries in India. In many cities, the smog absolutely vanished. In many components of India, people should even view remote mountains that were now no longer possible for them to look for years due to the fact of the atmospheric stumbling blocks created due to the emission of the smoke from fossil-gas run motors. By switching over to clean-inexperienced electricity run EVs, we will make skies crystal clear, permitting us to study remote places. EVs keep the critical thing to everlasting answers of a better, cleanser India for the sustainability of its populace.
Range is the key factor here ie.15km on average, whilst a city taxi also can additionally do 300km daily. In an excellent world, we might have a smaller battery percentage and definitely need to recharge periodically. In practice, taxi and fleet motors can earn money overnight, or even personal customers can also additionally have limits on charging options, without fast charging.
An infrastructure for fast charging an EV calls for a remarkable deal of extra strength than 15 amp sockets, which may provide approximately 3 kW of strength, so 35 kWh takes nearly 12 hours. Unlike the US, maximum Indians don’t have a private garage. Hence, full-size and company-agnostic public charging infrastructure will become a key coverage choice.
Indians are famously price-conscious. This is why clients love diesel cars, notwithstanding their better MRP and pollutants relative to their petrol counterparts. The value of EVs is based upon power price, which varies significantly. At Rs7/kWh (kilowatt-hour) of strength, they value approximately Rs1.1/km This saves clients riding 5,000km steadily over Rs20,000 annually, and ensures a remarkable deal. With the Make In India initiative, there is a chance we will see an increase in the making of EVs.
The capture is the advance value. EVs are expensive, ordinarily due to the battery. A single kWh of power is sufficient to head approximately 6 km, so a 200km “complete tank” variety calls for approximately 35 kWh of battery. Today’s charges for lithium-ion batteries are approximately $250/kWh globally, which involves Rs5.7 lakh in battery prices, with the exception of import duties. Even with an eight-year lifespan and a 12% interest rate, justifying the battery prices on steady with kilometre economic savings. However, whilst battery charges fall to $100/kWh, as projected some years out, EVs can emerge as a recreation changer.
Conclusion
The electric vehicle market will definitely see a surge in the coming years. With the concern for the environment and the surging price of fuel, the need for electric vehicles has increased and will do the same in the future. If proper infrastructure is provided and if it becomes affordable and has access to every consumer group, the EV market might become one of the biggest industries in the country.
FAQs
Who is leading the Electric Vehicles sector in India?
Tata Motors is currently leading the EV sector in India.
Is EV will be successful in India?
Electric vehicles will grow at a CAGR of 36% till 2026.
Are electric cars faster than petrol cars?
Electric cars can accelerate faster than petrol cars but they lack the top speed.
The article is contributed By Vikash-Mishra, CEO and Co-founder of Moeving.
Animals, especially horses, have been central to transportation for a millennium. We humans had built our entire mobility infrastructure to suit this mode of transportation. However, when the modern car came into existence in the early 1900s, it replaced horses at an unanticipated pace. In a few urban settings like New York, the transition took less than a decade. People had to completely rebuild the transportation infrastructure, including fuel pumps, service stations and roads. And, this happened while the world was fighting World War I.
A hundred years later, today, the transport industry is coming full circle. The world is at the cusp of another transportation revolution, one that promises to eliminate emissions related to transportation and make it sustainable again. This time, the ICE (Internal Combustion Engines) engines are at the receiving end. As of today, it might look like an insignificant trickle globally but the tipping point for Electric Vehicles (EV) is not far. With much of Europe already reaching double digit percentage sales penetration, steadily globally uptake of EVs driven by technology innovation, will do to ICE vehicles exactly what happened to horse-driven vehicles; obsolete. The speed at which the transition will take place in this decade, especially in high-density areas like larger cities, means we will witness a time when EVs will outnumber fossil fuel vehicles by several times.
The transition will not be a simple passing of the baton though. We will have to reimagine the entire transport industry like we did when transitioning from horses to cars. Working in siloed partnerships will not lead to meaningful at-scale growth, but taking a holistic ecosystem approach to tie all the loose ends can lead to faster adoption of EVs. The form factor of EVs, which has started as an extension or as a mirror image of the ICEVs, will transform significantly. These will be largely triggered by economic dynamics (policy push towards manufacturing, new age financing of vehicles, natural realignment of cities in line with MRTS, etc.), technology interventions from AI, IoT (leveraging data science for better vehicle quality, autonomous technologies), battery form-factor (flexible batteries allowing EV form factors fluidity), as well as fast charging technology (adding to range and reducing downtime). However, the biggest impact on how EVs evolve will be triggered by changing human behaviour. As people move from ownership to access, and as more move to hybrid working styles, the way people view mobility will change.
Like during the transition from horses to cars, there will be massive disruption with some clear winners and heavy losers. Like in the 1900s, transportation infrastructure was rebuilt, during the EV disruption, given the higher upfront vehicle cost but lower vehicle built-up complexity, we need to further optimize our EV infrastructure investments, for example in terms of charging and maintenance, and build highly distributed, accessible low cost infrastructure with an ecosystem approach. There will be limitless opportunities for early adopters who can visualise some of these changes early enough. This is true for people and organisations, but even more so for nations. India, due to its unique position (very low per-capita personal vehicle density, evolving urban infrastructure, robust start-up ecosystem, abundance of rare earth metals, growing renewable energy focus) can become a global hub for EV manufacturing and adoption if it plays its cards right.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MoEVing.
Electric Vehicles have brought revolution in automotive industry. The electric vehicle industry in India is a growing fastly. The EV market in India was valued at USD 5.5 Billion in 2020. As per the experts, it is expected to reach USD 17 Billion in five years. Recently, in December 2021, more than 50,000 registration were done for electric vehicles. This shows the customers interest in electric vehicles in India. EVs may soon replace ICE vehicles. Government also supports the market. The central and state governments have launched several schemes and incentives to promote electric vehicles in India. Investors are also inclined to invest in EV space.
Looking at the growth and opportunity in EV market, MoEVing was started. MoEVing is a technology Platform with a vision to accelerate EV adoption in India. Know about the MoEVing company, founders, funding, business and revenue model, and the startup story.
MoEVing is accelerating EV adoption with a unique technology based platform approach. Founded in February 2021, in Gurgaon (India), MoEVing is India’s first technology platform focused on developing the EV ecosystem with data at the center of its strategy. MoEVing’s current product offering on the demand side, provides solutions to top e-commerce, e-grocery, FMCG, logistics and D2C companies to optimize their logistics costs and meet their goals of reducing carbon emissions. At the same time, on the supply side, MoEVing works with OEMs, driver cum owners and financial institutions to help address various constraints that are coming in the way of EV adoption.
MoEVing is a technology led company with a vision to transform the EV ecosystem to accelerate EV adoption in India. It is a holistic approach to demand aggregation, supply optimization, connecting with charging infrastructure and financing.
MoEVing’s platform approach enables drivers to become micro-entrepreneurs, allowing assured revenue, access to charging solutions, financing, vehicle-know how, and thus increasing their income by 50%.
MoEVing – Industry
EV adoption in India is at an inflexion point particularly in 2W and 3W in commercial mobility for intra-city use cases (range of 80-120 kms) driven by multiple reasons, the top ones being:
Government push towards electrification of commercial fleet including by way of subsidy of ~10-15% of vehicle cost.
Electric vehicle adoption in India is at the right inflection point to leverage it to create both economical and sustainable benefits for the society. 2021 is the year where many critical ecosystem players have become active in the EV ecosystem, including OEMs bringing in high quality EV vehicle products into the market, charging infrastructure development becoming easier on ground and new age banks being open to financing EVs. With a management team having run over 100 Million Kilometers and a cumulative EV sector experience of 30 years, the team at it’s core believes that electrification of the B2B delivery space is possible today and provides a great business opportunity for accelerating adoption of EVs among last mile delivery drivers.
MoEVing – Founders and Team
Vikash Mishra – Founder of MoEVing
The founders, Vikash Mishra (ex McKinsey, Shell, EV background) and Mragank Jain (ex. Standard Chartered Private Equity, A.T. Kearney) along with the key management team have experience of managing an electric vehicle fleet that has run over 100 million kilometers, policy advocacy and scaling up large businesses. MoEVing is backed by angel investors of high repute including professionals from private equity background, board members of the largest automotive OEM in India and others.
Vikash Mishra serves as Chief Executive Officer of MoEVing.
With over 20 years experience in the energy and mobility industry, he is responsible for MoEVing’s vision and development. He has been supporting the electric mobility ecosystem for the past 5 years and has even set up the Electric Mobility Initiative at Shakti Foundation for EV policy advocacy, while leading business at Lithium, the largest EV fleet operator and charging infra network. Vikash has a deep understanding of the energy industry and energy transition.
Mragank Jain serves as Chief Strategy Officer of MoEVing.
With over 20 years experience in the private equity and consulting industry in his extensive time in private equity with Standard Chartered Private Equity and SUN Group, he is responsible for MoEVing’s strategic directions and growth. He has been supporting the growth and development of various portfolio companies while playing the role of a board member. Mragank has a deep understanding of technology, automotive, financial services and logistics sectors.
MoEVing – Idea & Startup Story
Vikash, Founder of MoEVing has been in the electric vehicle fleet business for multiple years, has experience running both electric bus fleets and electric car fleets. Given his in-depth understanding on the vehicle products, operating these new age EV products and related infrastructure, being part of building the EV policy framework in India and working with large fleets, he instantly knew late 2020 that India is at an inflection point where one needs to tie the loose ends and take an ecosystem approach to accelerating EV adoption.
When the pandemic hit, he realised what a large opportunity the B2B last mile delivery space provides in terms of electrification. Having been in the space for years, he approached leaders across various sectors, investors, OEMs, charging infrastructure companies, policy makers, financiers, including brainstorming with his college batchmate, Mragank on how this very inflection point in the automotive sector can be leveraged into making a profitable business opportunity. Post multiple brainstorms with potential clients, drivers, financiers and various stakeholders, Vikash realised that the issue wasn’t optimizing order delivery which was already solved by organizations like Delhivery, Porter and Shadowfax. The issue was now reducing cost of logistics on the demand side due to unstable fuel prices as well as there being not one player who is enabling adoption of low cost vehicle technology like EVs for the driver cum owners.
This is when Vikash established MoEVing in early 2021 as a driver-centric platform that provides full-stack technology solutions including delivery, charging, financing and analytics solutions thereby making EV adoption a seamless process.
MoEVing – Vision
In five years, MoEVing expects to become a $1 billion revenue company, providing full stack solutions across form factors, with deep data expertise, having international presence and a business structure where investors with different risk profiles can participate. MoEVing has raised over $5 Million in seed capital to prove the playbook and roll- out the technology platform.
MoEVing – Name, Tagline, and Logo
MoEVing Logo
The core vision of the startup is MOEVING people and goods emissions free! Integrating the aspect of EV to moving got us MOEVING! The logo was designed to be simple for all to understand with a focus on EV.
MoEVing – Product & Services
MoEVing Operations across India
Electric vehicles are revolutionizing the larger automotive sector both for people and goods movement. With the enhancement of product availability across various vehicle form factors in India, intra-city logistics is a $375 Billion opportunity that can be electrified swiftly. MoEVing provides a full stack solution to e-commerce, e-grocery, FMCG, logistics and D2C companies, where it is the single point of contact for end to end services once the goods are lifted from MoEVing’s customer hubs to be delivered to end-consumer. Currently MoEVing provides intra-city goods movement services where per day usage of a vehicle is 80-120 kms to align with the travel range that vehicles offer per charge. As more and more vehicle types (light commercial vehicles, 4W, buses, trucks) become available and are commercially viable, MoEVing will continue to on-board all vehicle form factors onto its platform.
MoEVing’s business model rests on data driven defensibility as its foundation. With every vehicle being connected to the technology platform on a real time basis, MoEVing has created a data warehouse and is developing data science algorithms to drive commercial outcomes from gathered intelligence around battery behaviour, vehicle behaviour and driver behaviour leading to additional revenue streams. MoEVing’s platform is curated in a manner which allows low customer acquisition cost (CAC), low customer churn, scalable with international application with data as a moat in the business.
MoEVing – Funding
Date
Stage
Amount
Investors
December 2021
Seed Round
$5 Million
D.S. Brar, Promoter-Chairman, Aragen Life Sciences; Anshuman Maheshwary, COO, IIFL Wealth and Asset Management; Dr. Srihari Raju Kalidindi, Executive Director & COO Viyash life sciences; D.N. Reddy, Managing partner, Vindhya Group; Ashish Goel, Founder, Urban Ladder; Krishnadeva Veerareddy, Serial Tech Entrepreneur; Vijay Dutt, Founder, Citadel Management Consulting; Manas Fuloria, Founder & CEO, Nagarro; Nishant Sharma, Co-Founder, Managing Partner & CIO, Kedaara Capital; Mukul Dhyani, Senior IT Executive based out of Europe, Naresh Agarwal, Head of India R&D, Traceable; Abhishek Poddar, MD, Macquarie (MIRA); Mayank Gupta, ex-KKR Director; Anand Dalmia, Co-Founder, Fisdom; Bhanu Singhal, ex-Citibank, Govind Agarwal; Chaitanya Kamdar, Subodh Gupta and Mukesh Tiwari.
MoEVing – Getting Clients after Startup Launch
The company was incorporated on January 19th 2021 and signed its first PAN India contract on January 21st, 2021 with one of India’s biggest e-grocery companies. Their main strategy was and is delivering the best service to ensure there is no reason for any client to not convert their last mile delivery to electric. MoEVing started with 1 client and expanded very quickly to 20+ clients in 11 months because they continuously provided their thesis operationally and supported various requirements of clients and drivers to make the transition to EVs seamless.
The company has a low/zero CAC business model, since the beginning they have no sales people in their team. The growth is purely driven by two factors.
The clients, top e-commerce, e-grocery, FMCG, logistics and D2C companies needing to optimize their logistics costs and meet their goals of reducing carbon emissions.
Time and again, the proven track record with multiple customers of scaling fleet across cities and across vehicle form factors, nationally.
MoEVing – Challenges Faced
Here are some to the major challenges faced initially:
Client based challenges: Electrification of the fleet requires fundamental changes in the operational approach, which leads to us crossing initial knowledge hurdles with any client or driver they onboard.
Infrastructure based challenges: Currently most charging infrastructure providers are focusing investments towards fast charging solely focused on B2C uptake with close to no planning overlap with B2B EV charging usage where the larger percentage of adoption will take place in the coming 5 years. This created an issue for MoEVing initially but now they create their own charging spaces where drivers can charge vehicles, park, get their vehicle maintenance & related services done.
Financing based challenges: With no proven product life cycle and product know-how, it was initially difficult to convince both traditional and new age financiers to finance EVs at an affordable rate.
Driver based challenges: Initial challenges around driver training, basic understanding of EVs and how to charge them. But these are easily overcome through company’s driver training.
MoEVing – Growth
MoEVing Growth
Since its inception in February 2021, MoEVing has signed contracts worth US$ 180 million in revenue potential (over three years) with 20 clients in e-commerce, e-grocery, FMCG, logistics and D2C companies. The Company has established its presence in 10 cities and operates a fleet of 650 vehicles (3W and 2W) and has a 90 people team.
MoEVing – Competitors
No player is taking an ecosystem approach towards EV adoption currently, most of the EV logistics players are solving for delivery optimization using EVs. Currently players in the same space are Mahindra Logsitics, Zypp, and LoadXX.
In the next 24 months, MoEVing aims to onboard 25,000 driver cum EV owners by end of 2023, have 50% of India’s charging stations on its app, finance a large proportion of EV fleet and facilitate financing of the same through other partners, and abate 2 Billion MT of carbon.
MoEVing – FAQs
When was MoEVing founded?
MoEVing was founded in February 2021 at Gurugram.
Who are the founders of MoEVing?
Vikash Mishra and Mragank Jain are the founders of MoEVing.
What services MoEVing offers?
MoEVing offers delivery services across different sectors, charging services, training programs for drivers and others.
The world is moving really fast. It was never in history that we had the luxury to learn about anything in the world from the comfort of our homes. The information that we deal with (on a daily basis) is immense. All of this just doesn’t come up out of the blue, it has a price that we pay every day. The price is some of the other natural resources or some non-replenishable resource. But now the world is witnessing the shift. The shift from non-sustainable methods of human activities to more sustainable methods.
One of the pioneers of such a transition is EVs. It is an acronym for Electric Vehicles. It is forecasted that these cars (or vehicles) will be the future of not just public transport but will be the future of private transportation as well. With that being said, everyone is trying to get into the business of EVs. Every other car manufacturer is making their cars electric.
In an immensely population-dense country, India, the sector is getting ready to launch. Top-notch companies are planning to disrupt this market with some innovation. Except for one carmaker, Maruti Suzuki. The largest carmaker in India will refrain from entering the electric vehicles market in India. This article talks about what are (and could) be the reasons for such waste of potential.
Maruti Suzuki Plans about launching EV in the Indian Market
First, let us give you some context. It has been reported that the country’s largest carmaker, Maruti Suzuki has plans that they will not enter the electric vehicles markets in the short term. This trend of refraining will continue till the market is feasible. Chairman R C Bhargava told shareholders at the company’s 40th annual general meeting.
Yes, this news surfaced all over the internet. It shook not only the investors but people who had hopes for the company to launch EV. Adding to the news, RC Bhargava, the chairman, told the investors and shareholders that the carmaker has no plans to enter the EV market in the short term. They will only enter the market when the market will show some feasibility in the future. This was seen as the main highlight of the 40th annual general meeting that was held last year.
Adding to the notion of not entering the EV Market, Bhargava said the government’s focus is on developing the two-wheelers with the primary goal of electrification.
In the product segment of two-wheelers, Hero and Ola have been innovating. We all know that Hero is trying its best to enter the electric vehicle market and on the other hand it is developing infrastructure for charging electric vehicles.
Ola, the ride-sharing and taxi service startup is also looking forward to an electric future, so much so that they recently launched their product called the “Ola Electric”. Ola electric is a two-wheeler that runs on electricity. Thus, apart from the product segments of the two-wheeler category, remains the passenger vehicle segment. This is the primary market of Maruti Suzuki and they are quite unaffected by the newborn electric vehicles in this segment.
Bhargava added that they know that the sale volume is minimal and it is not in much of a magnitude. This easily predicts that folks at Maruti Suzuki are trying to play it safe rather than just jump on what is the hottest trend in the market right now.
In the passenger vehicles segment, a few manufacturers have brought EVs, “but the sales volume is minimal, and it has had no impact on the market share of Maruti Suzuki,” Bhargava said.
Annual EV Sales in India
Another fact that is baffling the EV enthusiasts is that other vehicle makers like Tata Motors, Mahindra and Mahindra are already running fast in the EV race.
Tata Nexon EV
They are so much into Electric vehicles that they have already manufactured a little over a dozen battery-powered vehicles. That trend in those carmakers can be seen among various product segments.
They are even forecasted to be more active in the market in the short future. Up till 2025, they will lead the Indian Electric Vehicles market by much more than the then-newcomer in the EV market, Maruti Suzuki.
Why is Maruti Suzuki Refraining from the EV Market?
When asked why the country’s topmost car maker is refraining from the EV market they replied with a rather satisfactory answer. Bhargava mentioned that Maruti Suzuki is currently planning to focus on the Electric vehicle segment, without making a loss on its basic and natural operating cycle. This was what he replied when investors enquired about the Electric vehicle segment.
In response to queries from several shareholders, Bhargava said Maruti Suzuki is looking at the electric vehicle (EV) segment without making a loss on operations.
“Maruti Suzuki is the leader in the passenger vehicle industry, and it fully intends to have leadership in EVs. But to be sure, Maruti Suzuki’s focus in the short term is CNG and hybrid vehicles – until the time EVs reach a certain scale. On its part, the company’s sister arm – Suzuki – and Denso and Toshiba, have already started working on localization of lithium-ion cells and engaging with the vendor fraternity to have a deeper localization to deliver an EV “that is accessible and delivers enough scale to add to the bottom line.” he added
After the statements by Maruti’s Chairman, one thing is clear that Maruti Suzuki has hopes for electric vehicles, but it doesn’t want to just jump right into the trend. It is waiting for a little more stabilised market in the Electric vehicle market and until then, Maruti is cleansing the company to better fit the EV market in the future. It is not scared of the innovations but just doesn’t want to regret any early investments. After all, it is such a big organisation and also holds a lot of expectations.
When will Maruti Suzuki Enter the Indian EV Market?
Suzuki’s parent company had said an India special EV might be ready by 2025. Regarding issues related to climate change, zero-emission and carbon neutrality, India has to follow its own schedule and not be pressured by the timelines set by more developed nations in the world, the chairman asserted.
“Yes, we must work with the rest of the world, we must be concerned about climate change, we must go on to reduce emissions. But we and the world have both to recognise the disparities in income and living styles and the disparity in the consumption of energy per capita in the developed world and India,” Bhargava answered.
The company will be launching an all-new sports utility vehicle next year to expand its footprint in the fast-growing segment in the mainstream market. The development work on the vehicle is underway, which will be introduced shortly. “Once we have the SUV next year, we will have more market share in that area”, he added.
It is clear from the above statements that the company clearly understands what the Indian user would want. It is true that the whole of India is not readily agreeing on shifting to electric vehicles and it will take some time. Until then Maruti plans to do more research and development on prospective investments.
Current Situation of Maruti Suzuki
If we look at the current situation in the product segment, we will find that Maruti Suzuki is the dominator of the vehicle segment. It has, in the local markets, very well accepted cars like that of Wagon R, Swift, Baleno, Vitara Brezza, Ertiga, XL6 and the S-cross. On the other hand, Hyundai (Korean rival) has made good growth in the SUV category.
Top Best-Selling Cars of December 2021
Separately, Bhargava said while Maruti Suzuki has faced some loss in production due to the shortage in availability of semiconductors, it is not of major concern. The current shortage of semiconductors facing the automobile industry is temporary, partly caused by the outbreak of the coronavirus pandemic and is expected to be over by 2022.
“Meanwhile, there has been a bit of a hit on the production of vehicles, and we have had to adjust, but there is no major loss that we have to be concerned about,” Bhargava said.
Bhargava has a thought process. That is, he thinks that India has to look after the citizens’ needs and wants. The only way to do that is to increase the lifestyle of individuals. They have to be better equipped with income to spend and live a decent life, this will create new demand for not just electric vehicles but everything else.
Not only this, he believes that this will also help in catching up with the rest of the world. The electronic vehicle is a concept that was first released in the outer boundaries of the world where technology is developed. They also enjoy a slightly better lifestyle than most Indians. EVs have to be tailor-made for Indians.
“It will require a much higher per capita energy consumption even if we adopt much more energy efficient means of consumption”. Bhargava pointed.
Bhargava further said: “And to do that we cannot follow everything which the West does. We have to make our own schedules and programmes and ensure that we do not adopt rules and regulations, which results in the people of India not being able ever to come up to the point of levels which they need to come up with to reduce (the gap) with the rest of the world.”
The above article points to the boundaries and the centre of the news piece that showed everyone. It is true that the homegrown vehicle maker Maruti Suzuki has hopes and aspirations for Electric scenes in India. But it surely does not want to do that in haste. Maruti has reported some slight losses due to manufacturing issues due to the unavailability of semiconductors. This however is not a big issue and they are getting better everyday. Maruti plans to be a little more stable in operations before they start investing in the Electric vehicle segment.
The news smoke came even when rival companies like Tata Motors and Mahindra and Mahindra had lined up a lot in the Electric vehicle domain. It is forecasted that up until 2025 they will launch some dozen more EVs for citizens.
To those queries, the officials have already answered the raised questions. Bhargava said Maruti Suzuki is looking at the electric vehicle (EV) segment without making a loss on operations. India is a special market for everything, not just in the segments of the electric vehicle.
One who understands the markets and the needs of Indian customers are set to rule the market. Maruti over the years have done really well in the passenger vehicle segments, and this is good proof of their understanding of the Indian scenario.
FAQ
Is Maruti coming with electric cars?
Yes, Maruti has plans to enter the Indian EV market in 2025.
What is the price of the Maruti electric car?
The Wagon R electric will be priced at 10 lakhs in India, which is slated to launch in 2025.
Why is Maruti not making electric cars?
Maruti Suzuki’s chairman, R C Bhargava stated in its annual general meeting that, They will only enter the market when the market will show some feasibility in the future.
Tesla is an electric vehicle producer headquartered in California. It was founded by Martin Eberhard and Mike Tarpenning in 2004. The company was named as a tribute to electrical engineer Nikola Tesla. In February 2004, via a US$6.5 million investment, X.com co-founder Elon Musk became the largest shareholder of the company and its chairman. He has served as CEO since 2008. The company manufactured its first car in 2009, named The roadster. It was followed by new and efficient models ever since.
Tesla supercharger is a fast charging vehicle technology made by Tesla. It is a 480-volt direct current fast charger for all their electric cars. The Supercharger network was introduced on September 24, 2012, with six Supercharger stations. As of February 18, 2021, Tesla operates over 23,277 Superchargers in over 2,564 stations worldwide[2] (an average of 9 chargers per station).
Tesla launched the “Destination Charging location” network in 2014. Equipping chargers to hotels, restaurants, shopping malls and resorts to provide on-site vehicle charging at twice the power of default home charging.
Tesla broke ground on the Gigafactory in June 2014 outside Sparks, Nevada. The name Gigafactory comes from the word ‘Giga,’ the unit of measurement representing “billions.” The Gigafactory is being built in phases so that Tesla can begin manufacturing immediately inside the finished sections and continue to expand thereafter.
Tesla opened its first Gigafactory in Shanghai, China. It was impressively built in less than Six months. It was also the first automobile factory fully owned by outside authority in China.
Gigafactory (Image via Tesla)
Watch Below Governor Brian Sandoval and Elon Musk, Chairman and CEO of Tesla Motors, announced that Nevada has been selected as the official site for the Tesla Gigafactory. Tesla will build the world’s largest and most advanced battery factory in Nevada which means nearly one hundred billion dollars in economic impact to the Silver State over the next twenty years.
Tesla India Motors And Energy Private Limited is a subsidiary of Tesla Inc. The company was registered on 8 January 2021 in Bengaluru, Karnataka. It has officially registered with the Registrar of Companies in India at its Bengaluru office. Transport Minister Nitin Gadkari has confirmed the entry of Tesla in India
Tesla should “make cars in India, sell in India and export from India,” and rely on local suppliers, Gadkari said at an India Today Conclave
Though there has been no formal announcement by the company on its India plans yet. Whatever be the plans the company is asked to manufacture and then sell in India and not to sell cars “Made in China”.
The Future is Electric, this is not a future sentence anymore. We are already witnessing companies manufacturing and people moving to Electric vehicles. Several top performers in this field in India are pointed below.
Tata Electric
Tata EVs | Tata Electric Vehicles
Tata is an already established and trusted brand in India. In order to boost EV future plans the company plans to invest $1 Billion Tata Motors electric vehicle subsidiary, Tata Electric. Tata Motors recently struck a deal to raise Rs 7,500 crore from TPG Rise Climate and Abu Dhabi’s ADQ. This is a major fundraising by an Indian carmaker to boost the clean transportation segment. For now the company has introduced two EVs in market:
Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. They also hold a dominant share in Indian car segment through their operations in India. They launched their first EV, The Kona Electric to tap the newly formed demand in this sector.
The automotive giant is not left behind in the market of EVs. It has already started to manufacture automobiles that are powered by electric means.
Examples Include:
eVerito
eSupro
e2oPlus and more
Morrison Garages India
Morrison Garages
British automotive founded by Cecil Kimber in the 1920s, and M.G. Car Company Limited.The Indian subsidiary was set up in the year 2017 and began its sales and manufacturing operations in 2019. Now, it is a celebrated car brand in India. Last year it came up with the MG, ZS EV. The MG ZS EV is not just India’s first pure Electric Internet SUV, but also a catalyst for change. The EV is powered by i-Smart EV 2.0. Style, substance, performance.
Mercedes Benz
The car brand that is synonymous with luxury, came up with an all electric vehicle in oct 2020. The Mercedes Benz EQC Electric, with the same elegant style and the same robust lux that is always expected from the automobile manufacturer.
Mercedes EV Launch
Tesla’s India Specific Challenges
Charging Infrastructure
The one necessity of electric vehicles is its charging demands and it’s a new concept to the world. So generally charging Infrastructure becomes a little problem for developing countries. In a developing country like India, The charging Infrastructure that is needed to jump on the EV trend is not ready. There is a lot of space left to fill in this domain. The Government of India is trying and boosting the process to develop the infra as soon as possible.
Cost
Another crucial thing in an EV is the battery, The lithium Ion battery. Every EV is powered by a battery that has to be imported in India. In case of four wheelers, Most EVs in India provide a range of 200 to 250 km and cost between Rs 14-20 lakhs which does not give a cost advantage compared to higher range cars in the same price range.
Lack of Renewable Energy
In India most of the electricity is made by coal burning. If we see EVs running in our markets then electricity demand will shoot up. Which will moreover push the companies to produce more and more electricity. Which will cancel out the motive of reducing the greenhouse gas emission because coal burning itself emits GHGs.
Tesla has plans of getting in the Indian market and most probably it will enter. But the company will see many aforementioned edges and challenges that will ruffle their feathers, Like the Charging Infra, GHG emissions and Cost control issues. Moreover, seeing the current face of the government, and watching the relations with China, it will oppose selling “Made in China” cars in Indian Markets. Either Tesla has to start manufacturing in Indian Borders or have to find other ways to tackle the obstacle. In a nutshell, we can say that If the company has to expand and plant roots in our subcontinent, then it has to be agile and innovate in accordance to the demands here. It will have to improvise a bit.
FAQs
Is Tesla allowed in India?
Tesla has got approval for four of its variants by the Indian government.
Which Indian company ties with Tesla?
Sona Comstar Ltd., Sandhar Technologies Ltd. and Bharat Forge Ltd. are among some Indian companies already supplying components to Tesla.
Does Tesla manufacture only electric cars?
Tesla builds not only all-electric vehicles but also manufactures scalable clean energy generation and storage products.
Zomato is the one of the largest food delivery startups in India. It is a multinational company which was founded in the year 2008 having its headquarters in Gurgaon, Haryana. The startup’s service is available in almost 24 countries and more than 10,000 cities. Zomato has announced that they would adopt to Electric Vehicles by 2030. Let’s look at how the startup is planning to do 100% food delivery on Electric Vehicles.
Zomato which is a Bangalore based food tech company has announced that they were planning to adopt to shift their food delivery service to Electric vehicles by the end of 2030. In the month of May, the company had announced its plans to provide funding towards environmental projects in order to reduce the emission of carbon into the atmosphere.
The company had also conveyed through a blog post that they would join the EV-100 which is a global initiative by the companies in order to shift towards Electric Vehicles.
What Deepinder Goyal said
The co-founder and the CEO of Zomato, Deepinder Goyal had conveyed through a blog post that the company was already making a number of deliveries using Electric Vehicles in the major cities which include Bangalore, Delhi, Mumbai, etc. and added that the company will try and fully adapt towards Electric Vehicles by 2030.
He further added that the current food delivery through Electric Vehicle is hardly a few compared to the active delivery partners and added that the company understands that it is hard to adapt to 100% EVs but it is considered to be a necessity in the long run.
Barriers Zomato will Face in adapting 100% Electric Vehicles
In order to adapt to 100% Electric Vehicles there are a lot of barriers faced by the company. Currently, the adoption rate is very low for the company as well as the two-wheeler industry. There are a certain set of barriers that currently impact the two-wheeler industry in general which include lack of infrastructure which is the charging stations, limited battery range, higher cost, and lack of brand loyalty in the new technology.
Zomato’s strategy in adapting 100% electric vehicles delivery
Zomato has been working towards adapting to the Electric Vehicle and has been actively engaging with certain Electric Vehicle players. They have been trying to come up with certain personalized designs for the company and also have been working towards creating business models that would help in making the transitions towards the Electric Vehicle sector much more easier and faster.
In February 2021, the company had raised an amount of USD 250 million from its existing set of investors which include Tiger Global, Kora and Fidelity.
Zomato Revenue
Companies other than Zomato looking for transition to electric vehicles
Zomato is not the only company that is working towards adaption of the Electric Vehicles in their business operation. Flipkart which is owned by Walmart had also announced that the company is looking forward to deploying around 25,000 Electric Vehicles by 2030.
Flipkart has also joined the climate group’s initiative of EV100 and the transition is a part of its commitment towards to climate group to change the logistic fleet to Electric Vehicles. The e-commerce giant has already started using the 2-wheeler and 3 wheeler Electric Vehicles in the major cities that include Pune, Hyderabad, Kolkata, Delhi, Guwahati, etc.
Even Amazon has pledged towards the EV100 initiative and announced that they would introduce 10,000 Electric Vehicles for delivery and also introduce around 1 Lakh Electric Vehicles by 2030 as part of its commitment.
Zomato is looking to make the company public and has been preparing for IPO which is considered to be one of the largest IPO. The company has also reported that they are doing well and said that their performance has crossed their expectations. Amidst the lockdown and restrictions laid down due to Covid 19 people are turning towards the online food delivery.
FAQ
What is the net worth of Zomato?
Zomato had a net income of US$350 million in 2020.
Who is owner of Zomato?
Deepinder Goyal is founder and CEO of Zomato.
What is the valuation of Zomato?
The valuation of Zomato is $5.4 billion dollars after the recent investment of $250 million by Tiger Global, Kora and others.
The Chinese Smartphone company Xiaomi is reportedly planning to enter into the Electric Vehicle platform. The company which is involved in manufacturing consumer electronics is planning to invest into the Electric Vehicle Industry. Let’s look at this article to understand the plans of Xiaomi about its EV industry.
Xiaomi is a Chinese Multinational company which is headquartered in Beijing. The company was founded in the year 2010. Xiaomi makes and invests in smartphones, laptops, mobile apps, home appliances, bags, shoes, consumer electronics, accessories, and IoT devices.
Xiaomi is the fourth company to develop a mobile system on chip (SoC) capabilities after Apple, Samsung, and Huawei. Xiaomi is the fourth largest mobile manufacturing company in the world. The company has a leading position in the largest market which is China and the second largest market which is India.
Xiaomi planning to enter Electric Vehicle market
Xiaomi has plans to be part of the Electric Vehicle market. Xiaomi has confirmed its intention to invest $10 billion in its own subsidiary firm which is completely owned by Xiaomi. They had confirmed their intentions at the Mi MIX Fold Global Launch Event.
The initial investments according to the confirmation stand at CNY 10 billion. The founder and CEO Lei Jun is expected to lead the Electric Car project of the company for the time being. Xiaomi has not revealed any information about the products they plan to introduce or work on in the Electric Vehicle segment of the company.
There are no announcements regarding their projects and no information about the company’s launch plans. Xiaomi has said that they want to work on providing quality electric vehicles which would let everyone in the world to enjoy smart living anytime and anywhere.
Top selling light duty plug-in Electric vehicle global market
Xiaomi’s EV Investments
According to the report by Chinese media LatePost Xiaomi’s entry into the EV market to manufacture Electric cars was taken after considering it for years. They have also said that the company’s plans are just in the early stages and it might change in the future as well.
The report has also said that in the year 2018 Xiaomi had launched an early project in the electric vehicle segment called Mi car to explore the electric car making industry. It is said that the CEO of Xiaomi Lei Jun had visited Elon Musk who is the CEO of Tesla in 2013 twice.
Xiaomi has also made a mark in the Chinese Electric Vehicle segment by investing in Xpeng motors which delivered around 27,041 vehicles in the year 2020. They have also invested in NIO which is also a Chinese homegrown Electric Vehicle maker.
China’s Electric Vehicle market
China’s Electric Vehicle market has seen a significant growth in the recent years. It has attracted a lot of high-profile companies ranging from traditional automobile companies to internet companies.
According to a research by the China Association of Automobile Manufacturers, In the year 2020, the country saw an increase in the sales of EV which accounted for 1.37 million. There is an increase in the sales of up to 11% year-on-year.
China based automaker Greely auto has said that it is planning to focus more on to the Electric Vehicle segment. The founder and Chairman of the company Li Shufu have announced that the company has plans to shift 90 percent of its production to hybrid Electric vehicles and is also planning to set up a new factory for New Energy Vehicles.
The growth of the Chinese Electric Vehicle market has come after the multiple policy campaigns which are to promote carbon reduction which includes the plans to reach carbon neutrality by 2060.
Other Players in Electric vehicle market
Earlier, Huawei had announced its plans to enter into the manufacturing of Electric Vehicles. There were several speculations through various news reports which had suggested that the company had approached China’s Changan Automobile, BluePark New Energy Technology, and other players in the industry. Huawei has plans to concentrate on developing smart bits and to let the car manufacturers provide car parts.
From the western world, there has been a lot of rumors of Apple entering into the Electric Vehicle segment. It is said that the iPhone manufacturer is working on an electric vehicle of its own. The company is focusing on building the autonomous tech, battery, and the technical parts of the car and would require another partner from the automobile sector to work on the rest of the parts of the car.
FAQ
Which is the cheapest electric car?
Smart EQ Fortwo EV is one the cheapest electric car.
What are the 3 types of electric cars?
Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Hybrid Electric Vehicles (HEVs) are the 3 types of electric cars.
Who is the CEO of Xiaomi?
Lei Jun is the current CEO of Xiaomi.
Conclusion
Compared to Apple and Huawei, Mi has still not announced any of its plans for its products or the launch. We will have to wait for any more news regarding the Chinese smartphone manufacturer’s entry into the Electric Vehicle Segment.
In 2020 the Transport Minister, Nitin Gadkari had announced that the U.S based Electric Vehicle company Tesla would enter in India. He told that in the beginning they would try to sell some cars and depending on the response of the sales they would start their R&D center in India.
After several years of delay, Tesla finally entered in India. On 12 January 2021, the company officially announced its arrival. They have registered in Bangalore, Karnataka by Tesla’s registrar of companies (Roc). The company’s registered name is Tesla India Motors and Energy private Limited. It is considered as a foreign subsidiary registered in India.
The Chief Minister of Karnataka, B.S Yediyurappa tweeted happily and gave a warm welcome. But there are reasons as to why the company chose Bangalore to set up its R&D center.
Bangalore has a collection of technical and R&D centers. It accounts for more than a dozen automotive companies in the country. Bangalore has operational R&D units of automotive brands such as Mercedes-Benz, General Motors, Great Wall Motors, Mahindra & Mahindra, Continental, Bosch, Volvo, and Delphi.
Bangalore has a lot of electric vehicle startups as well. The Karnataka Government states that there are more than 45 electric vehicle startups that are based in Bangalore. Startups like Ather Energy, Mahindra Electric, Ultraviolette Automotive are mostly concentrated on the two-wheeler segment.
Ola Electric which announced recently that it is going to enter into the automotive sector is also based in Bangalore. Since there are a lot of technical and R&D units of the biggest companies and electric vehicle startups, Tesla would have chosen Bengaluru as its manufacturing unit.
Bangalore is known as the IT Hub, the district has headquarters of companies like Infosys, Wipro, Accenture, TCS, and many more. Bengaluru has around 3,00,000 IT students studying in various colleges across the country.
Tesla will be able to benefit from the huge talented IT and engineering graduates in Bangalore. Automotive companies have used the Indian R&D centers to work on projects not only for India but even projects for other countries including China, Europe, and the U.S.
Software Engineers are working with Mercedes Benz in projects such as developing driverless cars. Great Wall Motors, the Chinese company has set up its R&D center in Bangalore, to work on their Electric Vehicles.
Automotive brands have already set up and are using the talent of Karnataka’s Capital. They have seen the outcome over the years. Tesla would also have foreseen the IT and the engineering talent available in Bangalore, being one of the reasons to set up its unit in Karnataka’s capital.
Other than a home for the major automotive companies, the state has certain policies. The policies act as one of the major reasons for Tesla to set up its unit in Bangalore.
Karnataka is concentrating on setting up an Electric Vehicle Hub in the State. It has allocated around $3 Billion (around 219 crores) for setting up an electric vehicle hub, lithium-ion cell, and battery manufacturing unit which includes Electric vehicle manufacturing bases in Hubbali and Dharwad. It is 400 km from Bangalore.
Karnataka had approved a new policy in 2017 which is the “Electric Vehicle and Energy Storage Policy”. The state aims to create around 55,000 employment and attract investment of Rs 31,000 crore. To reduce dependency on fossil fuels and reduce its carbon footprint, the union government has unveiled its vision to make the country an all-electric vehicle market by the year 2031.
The state also provides a lot of incentives for setting up Electric Vehicle plants. It provides incentives such as reimbursement of land conversion fees, an investment promotion subsidy, 100 percent exemption on stamp duty, and many more. This would be the greatest advantage for Tesla. It must have been the easiest way to enter the country.
FAQ
Who is Tesla’s biggest competitor?
The Chinese EV maker Nio is one of Tesla’s biggest competitor.
Who sells the most electric cars in the world?
Tesla sells the most electric cars in the world.
What is the Valuation of Tesla?
The US Electric car maker Tesla is worth about $700 billion as of 2020.
What is the world’s most popular electric car?
Tesla Model 3 is the world’s most popular electric car.
Conclusion
In 2018, Elon Musk the CEO of the company had said that certain government regulations are making it hard for them to enter the country. He also mentioned that the company required 30% of some raw material to be available locally for manufacturing and India lacked these. But, now different automobile industries are setting up their plants and companies in India, also Apple have started their manufacturing unit in India.
Elon Musk has a huge number of fans in India and he is moreover known as the real Tony Stark. This shows that the company has huge potential in the country.
The coming decade is expected to be the decade of the fully electric car. The International Energy Agency cites that by 2020 up to 20 million electric vehicles will ply the road, a number that is expected to go up to 70 million by 2025. India has a lot to gain from the widespread adoption of e-mobility. Electrification will help reduce vehicular emissions, a key contributor to air pollution which causes an average 3% GDP loss every year. The National Electric Mobility Mission Plan (NEMMP) 2020 and Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme were both announced in aspiration of an electric-only future for automobiles by 2030. Starting an Electric Vehicle (EV) charging station will be very much profitable also as the demand for an electric vehicle is increasing the necessity of charging stations will be very much useful.
India’s electric vehicle market is projected to grow at a CAGR of over 37%, during FY2018-FY2023. India can play a lead role in it by switching over the EV mobility to ensure a greener and cleaner ecology. Under the Make In India program, the manufacturing of e-vehicles and their associated components is expected to increase the share of manufacturing in India’s GDP to 25% by 2022.
How To Start A Public EV Charging Station Business
Benefits of Buying an EV (Electric Car) in India
Low maintenance costs – The main reason why people buy an EV is the maintenance cost. An internal combustion engine car has more mechanical parts, hence, more complexities and difficult to maintain. EVs are easy and cheaper to maintain because of their simple structure and operations.
Little to no sound – Another benefit that an EV can deliver is the silent functioning capability. No engine’s why there is no noise as well. EV can always provide you with a more comfortable ride because of its completely silent operation.
Low running costs – Another major advantage that EVs deliver over conventional IC engine cars is the running cost.
NO more fuel price hikes – When you buy an EV you will no longer have to worry about the daily variation of petrol and diesel prices. While the government changes the fuel price depending upon the global prices, you will no longer have to worry because you don’t need fuel anymore.
Convenient charging at home – you may face a huge crowd at the fuel stations during peak hours. EVs are a major advantage in this case where you can simply plug in your vehicle at your home for 4-5 hours and you are ready to move again without any delay. EVs are nowadays also come with charging capabilities which allows them to charge within 60 mins.
Easy to drive – EVs are an absolute pleasure to drive because you don’t have to operate the gear mechanisms. You only have to use a set of buttons that will increase or decrease the speed.
Environment friendly – buying an EV is good for environment, they have no emmisions and very low carbon footprint. EVs are now the most eco-friendly modes of transport available in the market.
Comfortable cabin and more storage options – In an EV the space utilization ratio is higher than a normal vehicle. This is because the transmission gets simpler and the motor which replaces the engine occupies less space.
Government incentives – The benefits of buying are not limited to the vehicle itself. Government wants you to buy an EV and provides significant deductibles compared to a normal car.
EVs are future proof – Fossil fuels are getting old and scarce. It isn’t a clean energy source. Electricity, at present is generated from fossil fuels, but we are moving towards renewable sources of energy in the future. We have made significant strides in fields of solar and wind energy. We can probably hope for a completely renewable and pollutionless energy source.
Projected Electric Vehicle Sales
Requirements for EV Public Charging Station (PSA) Installation
Parking space for electric cars
No fewer than five ISO-certified charging machines ( the table below is a detailed representation of the required machines)
Charger Types
Charger Connectors
Rated Voltage
Number of Charging Points
Fast
CCS(min 50 kW)
200-1000 V
1/1 CG
CHAdeMO(min 50 KW)
200-1000 V
1/1 CG
Type-2 AC (min 22 KW)
380-480 V
1/1 CG
Slow/Moderate
Bharat DC-001(15KW)
72-200 V
1/1 CG
Bharat AC-001
230 V
3/3 CG of 3.3 KW each
Space for the charging machines
One transformer
Cable transmission
The area where charging stations are assigned must be safe and secure
Has at least 5 charging machines
Types of Vehicles for PSAs
You can charge 2 wheelers, 3 wheelers, 4 wheelers, buses, and other heavy vehicles. But the basic requirement is to have space for parking vehicles which come for charging. Generally, the three first types of vehicles are easier to charge in comparison, since the former requires less space for parking.
Buses or other heavy-duty electric vehicles need a large space for charging and also require the following requirements:
At least two chargers of a minimum 100 KW, each of different specifications (CSS, CHAdeMO) is necessary to install.
Appropriate Liquid Cooled Cables in high-speed charging facility for Fluid Cooled Batteries’ onboard charging
On FCS(Fast Charging Stations) for heavy electric vehicles, it must have battery swapping facilities for meeting the requirements of the charging station
Maintenance Top EV Charging Solution providers in India
Required Locations of PCSs
At least one charging station must be installed in a 3×3-kilometer grid.
One charging station must be set up every 25 kilometers on highways/roads’ both sides.
For long-range and heavy EVs, one Fast Charging Station should also be available on each side of the highways.
In cities, charging stations should be located within Transport Nagars and bus depots.
The appropriate authorities (State/Central/UTs) can also give priority to the current retail outlets (ROs) of Oil Marketing Companies (OMCs) in the permission to install of PCSs.
India Electric Car Market
The Indian electric car market size was valued at $71.1 million in 2017 and is projected to reach $707.4 million by 2025, witnessing a CAGR of 34.5% during the forecast period. Government schemes and subsidies are playing a major role in the growth of the market.
Based on technology, the Indian electric car market has been categorized into battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and hybrid electric vehicles (HEV). BEV category held the largest share in the Indian market, contributing over 70% sales volume in 2017.
Based on battery, the Indian electric car market has been classified:
LFP battery-based electric car was the largest category in the market, contributing over 65% sales volume in 2017, owing to the benefits such as high current rating, thermal stability and safety levels, and long cycle life.
Conclusion
Union road transport & highways minister Nitin Gadkari reaffirmed India’s potential to become a major manufacturing hub for electric vehicles in the next five years. He said the world is no more interested in doing business with China, which is a very good opportunity for the Indian industry to pick up the shift in business.
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Toyota Motor Corporationis a Japanese multinational manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota’s corporate structure consisted of 364,445 employees worldwide and, as of December 2019, was the tenth-largest company in the world by revenue.
Toyota is the largest automobile manufacturer in Japan, and the second-largest in the world behind Volkswagen, based on 2018 unit sales. Toyota was the world’s first automobile manufacturer to produce more than 10 million vehicles per year, which it has done since 2012, when it also reported the production of its 200 millionth vehicle.
Toyota Motor Corporation (Toyota), incorporated on August 27, 1937, conducts business in the automotive industry. The Company also conducts business in finance and other industries. The Company’s segments include Automotive, Financial Services and others. Toyota sells its vehicles in approximately 190 countries and regions. Toyota’s markets for its automobiles are Japan, North America, Europe and Asia.
Toyota produces automobiles, and related parts and components through approximately 50 overseas manufacturing companies in over 30 countries and regions besides Japan. Toyota’s manufacturing facilities include plants in Japan, the United States, Canada, the United Kingdom, France, Turkey, Thailand, China, Taiwan, India, Indonesia, South Africa, Australia, Argentina and Brazil.
The Company’s Financial Services segment consists of providing financing to dealers and their customers for the purchase or lease of Toyota vehicles. Toyota’s financial services also provide retail instalment credit and leasing through the purchase of instalment and lease contracts originated by Toyota dealers. Toyota’s subsidiary, Toyota operates financial services companies in approximately 40 countries and regions, which support its automotive operations across the globe. Toyota Motor Credit Corporation is Toyota’s principal financial services subsidiary in the United States.
The other segment includes the design, manufacturing and sale of housing, telecommunications and other businesses. Its information technology related businesses include a Web portal for automobile information.
Toyota Motor – Logo and its meaning
The overlapping of the two perpendicular ovals inside the outer oval symbolize “T” for Toyota, as well as a steering wheel, representing the vehicle itself. The outer oval symbolizes the world embracing Toyota.
In 1933 Toyoda Kiichiro founded what later became the Toyota Motor Corporation as a division of the Toyoda Automatic Loom Works, Ltd. (later Toyota Industries Corporation, now a subsidiary), a Japanese manufacturer founded by his father, Toyoda Sakichi.
Its first production car, the Model AA sedan, was released in 1936. The following year the division was incorporated as the Toyota Motor Company, Ltd., headed by Kiichiro. (The company’s name was changed to Toyota, which has a more pleasing sound in Japanese.) Toyota subsequently established several related companies, including Toyoda Machine Works, Ltd. (1941), and Toyota Auto Body, Ltd. (1945).
Toyota Motor – Mission
Toyota’s corporate mission is “to make ever-better cars, to build a future where everyone has the freedom to move.” This mission statement is a combination of the company’s official statements regarding the mission of its business: “to build a future where everyone has the freedom to move” and “to make ever-better cars.” Toyota’s corporate mission statement has the following key elements that reflect the enterprise and the purpose and goals of its business:
Make ever-better cars
Build an inclusive future
Freedom to move for everyone
Toyota Motor – Business Model
Toyota’s operation has been analysed based on those 4Vs below :
Volume of Processes : Toyota manufactures numerous vehicles (8,736.5 thousand units in 2012, Toyota Production figures) and for such high output, there’s greater degree of repeatability in the process. The high volume of output has allowed Toyota in systematization of activities and Toyota believes in developing deep expertise in specialities among its workforce as an essential requirement to its product-development system. Such high volume process output helps Toyota gain economies of scale and thus reduces the unit cost of its production.
Variety of Processes : Toyota carefully chooses a variety to balance market demands and operational efficiency. The company is present in all the segments of automotive and at least 70 different models of vehicles are sold by Toyota (Automotive, 2014) making the portfolio with a wide range of products and this accounts for a higher variety of processes. High variety of processes enables Toyota to match a wider range of customer demands and be more flexible in the eyes of customers. This, however, accounts for higher unit costs and makes the process relatively complex but Toyota has advanced other productions methods to control such aspects.
Variation of Processes : With predictably constant demand, it’s easier to allocate resources to a level that is capable of meeting the demand Slack et al. (2012). The variation in demand for Toyota’s products is low in the past few years and the company’s production has integrated Just in Time production techniques to fulfil those demands. Low variation enables Toyota to implement stable, routine and predictable operation processes.
Visibility of Processes : Process visibility indicates how much of the processes are exposed to its customers Slack et al. (2012). Toyota has low process visibility, as most of its operation process is ‘factory-like’. Low process visibility means there’s a time lag between production and consumption of Toyota products but it enables the company for high staff utilization and enjoys low unit cost for its products. Few of its processes such as those of sales centre and test drive facilities, however, have some kind of contact with customers allowing limited visibility.
The Toyota Motor Corporation’s net revenue contracted by one percent year-on-year and dipped to just under 30 trillion Japanese yen in the fiscal year ended March 2020. This figure is approximately equal to 278 billion U.S. dollars. Toyota’s revenue for the twelve months ending September 30, 2020 was $241.196B, a 13.59% decline year-over-year.
Year
Annual Revenue
Percentage change
2019
$272.031B
+2.88%
2018
$264.416B
+3.02%
Toyota Motor – Funding and Investors
Toyota Motor Corporation has raised a total of $243.6M in funding over 2 rounds. Their latest funding was raised on Jun 28, 2018 from a Post-IPO Equity round.
Date
Round
Amount
Investor
Jun 28, 2018
Post-IPO Equity
$201.6M
GT Capital Holdings
Apr 14, 1982
Funding Round
$42M
–
Toyota Motor – Investments
Toyota Motor Corporation has made 27 investments. Their most recent investment was on Feb 25, 2020, when Pony.ai raised $462M.
Amount
Organization Name
Round
Amount
Feb 25, 2020
Pony.ai
Series B
$462M
Jan 16, 2020
Joby Aviation
Series C
$590M
Dec 4, 2019
May Mobility
Series B
$50M
Oct 24, 2019
OPTIMIND
Series A
¥1B
Oct 15, 2019
LeapMind
Series C
¥3.5B
Jul 24, 2019
Didi Chuxing
Corporate Round
$600M
Jun 28, 2019
MONET Technologies
Corporate Round
¥499.9M
Apr 19, 2019
Uber Advanced Technologies Group
Corporate Round
$1B
Aug 27, 2018
Uber
Corporate Round
$500M
Aug 21, 2018
Getaround
Series D
$300M
Toyota Motor – Acquisitions
Toyota Motor Corporation has acquired 3 organizations. Their most recent acquisition was Daihatsu on Feb 12, 2016.
Acquiree Name
Date
Amount
About Acquiree
Daihatsu
Feb 12, 2016
–
Daihatsu is the surviving Japanese internal combustion engine manufacturers
Cascade Corporation
Mar 28, 2013
$760M
Manufacturers of materials handling load engagement devices
Hino Ottawa-Gatineau
Oct 28, 2010
–
A Japanese manufacturer of commercial vehicles
Toyota Motor – Competitors
Toyota Motor Corporation’s top competitors include FCA US, Mitsubishi Motors, Opel, Volkswagen, Nissan USA, PSA Group, Hyundai Motor, BMW Group, Ford Motor, General Motors and Daimler.
Toyota Motor – Challenges Faced
Toyota’s sales in its home market are going through a phase of stagnation.
Any weakness in the Japanese yen provides a competitive advantage to Toyota’s overseas business. Therefore, the company’s margins from the overseas business are highly dependent on the currency movement of the Japanese yen against major currencies, including the US dollar and the euro. Continuous strength in the yen against these currencies can significantly affect Toyota’s profitability.
Despite being an Asian automaker, Toyota is unable to stay ahead of GM in the Chinese market.
With increasing environmental awareness across the globe, a delay in Toyota’s ability to deliver mainstream eco-friendly vehicles may restrict its future growth prospects.
The demand for electric and hybrid cars is growing vastly. You might have heard of the self-driving vehicles running on the roads these days. That is a rough example of what modern technology demands from the automakers. Inbuilt software running the automobile is the need of the hour. The automotive industries are now racing for innovations to keep up the repo in the market. The modern era is the time of transformation. And that is what Toyota is battling for.
The manufacturers now understand that electric cars are the future. The company is now designing special electric vehicles in a partnership with Subaru. Toyota now has the dedication to built electric cars. Toyota future plans will help to increase global sales. They are now in a joint venture with the various battery supplying companies.
They not only have to design electric vehicles but also have to match the market needs. Numerous electric car manufacturing vehicles are in this race. The demand for electric cars is increasing all around the globe. The experts working on Toyota future plans will have to put all efforts possible. It is so to increase sales and reach the set target.
The automakers are working on hybrid and plug-in hybrid models as well. According to industry knowledge, the count of electric vehicles will still be less than hybrid cars. Electric vehicles are not the only focus for the company. They also want to increase global sales in hybrid vehicles. The company will design and manufacture electric vehicles as per the market demands. But the game will still be on the hybrid and plug-in hybrid cars.
