StartupTalky

Tag: elearning

  • Classplus Startup Story: An All-In-One Teaching App

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    In the current era, a student needs tutoring for almost every subject. Sometimes they even find it difficult to manage various tuitions while on other occasions they struggle to get desired learnings from tutoring. This leads to unhappy students, switching tutors, which ultimately leads to wasting the students’ time and hampering their performance.

    To overcome these challenges, Classplus was founded in 2018 to cater to all the learning needs of the students. Classplus is a coaching management program that helps to digitize coaching class operations. Classplus also provides personalized multimedia educational content for students and helps in lifting the performance of students across the country.

    With the latest funding round, Classplus is valued at over $600 Million. Check out this StartupTalky article that covers all you want to know about Classplus’sthe Success Story, Classplus funding, Founder of the the Classplus app, its Business and Revenue Model, Acquisitions, Growth, Competitors, and more.

    Classplus – Company Highlights

    Startup Name Classplus
    Industry Edtech
    Headquarters Noida, Uttar Pradesh, India
    Founders Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal
    Founded 2018
    Valuation $554 Million (as of Decemeber 2024)
    Website classplusapp.com

    Classplus – About
    Classplus – Founders
    Classplus – Startup Story
    Classplus – Tagline And Logo
    Classplus – Business Model and Revenue Model
    Classplus – Shareholders
    Classplus – Investments
    Classplus – Funding And Investors
    Classplus – Growth
    Classplus – Acquisitions
    Classplus – Competitors
    Classplus – Future Plans

    Classplus – About

    Classplus is a mobile-first SaaS platform that enables coaching institutions, tuition centers and private tutors to bring their businesses online and streamline their content distribution, payments, communication, and online assessments via the all-in-one teaching app. Classplus is providing the best management software and mobile application service for coaching institutes, tuition centers, and private tutors. The teaching and learning approaches have been reformed with the innovative features and technologies that Classplus brings in, thereby empowering the educationalists to become future-ready.

    How to take your offline coaching to online mode?

    Classplus – How the App Works?

    The Classplus mobile application brings tutors, students, and parents on a single platform that results in better communication and measurement of the growth and performance of a student. Now, if you are wondering about the Class plus app and the Classplus web login, then you need to know that:

    • One can log in via three modes – as a tutor, student, or parent.
    • Once logged in as a tutor, they can start their live classes, add students, share notices and also assign tests on the platform.
    • Objective questions are automatically corrected. Feedback can be given in the form of reports.
    • Analytics is shared with the parents and the tutors.
    • For subjective questions, students are supposed to click a picture of the answer written or the diagram.

    How to use Classplus Lite?

    Classplus app login

    Class Plus app login is made really secure and offers a two-way authentication process for the users, which helps them take online tests accurately and with utmost transparency. The users have to enter the Org Code in the web Classplus app log-in page along with their mobile number and then make the Classplus app login securely.

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    every word being explained is simply getting bounced off your head. D…
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    Classplus – Founders

    Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal are the founders of Classplus.

    Bhaswat Agarwal (left) and Mukul Rustagi (right) - Classplus Founders
    Bhaswat Agarwal (left) and Mukul Rustagi (right) – Classplus Founders

    Mukul Rustagi

    Mukul Rustagi is the co-founder & CEO of Classplus. He has pursued his Bachelor’s Degree from the Indian Institute of Technology, Roorkee, after which he served as the Design Engineer Summer Internship at ISA – Intelligent Sensing Anywhere, Equity Research Analyst at ARC Financial Services Private Limited and Derivatives Analyst at Futures First.

    Bhaswat Agarwal

    Bhaswat Agarwal is presently the co-founder of Classplus. He pursued his B.E. in Electronics and Communication from Netaji Subhas Institute of Technology. Currently, he is looking after the operations and products of Classplus. He was previously the Technology Strategist at Microsoft.

    Vatsal Rustagi

    Vatsal Rustagi was one of the co-founders of Classplus. He pursued his Bachelor’s Degree from Delhi College of Engineering. Presently, he is the co-founder of FactoryPlus. Rustagi managed the Industrial Switchgear Sales at Havells India Ltd before founding Classplus. He served as the Business Head – Large fleets at LocoNav Inc. after exiting Classplus in March 2018. Rustagi eventually served as the Head – Credit Cards at Happay – Expense Management Solution for Businesses and has eventually started with FactoryPlus, after founding the company in June 2021.

    Bikash Dash

    Bikash Dash was also one of the co-founders of Classplus. He pursued his B.Tech in Computer Science from the College of Engineering (CEB), Bhubaneswar. Dash is also one of the co-founders of FactoryPlus now after leaving Classplus in April 2018. Dash was previously the Co-founder and CTO of Classplus.

    Nikhil Goel

    Nikhil Goel was another co-founder of Classplus. He pursued his Bachelor’s degree in Electronics and Communication Engineering from Netaji Subhas Institute of Technology. Presently, he is CEO of GOKADA. Goel has previous experience as the Co-founder of DropCalorie. Goel, after leaving Classplus, became the General Manager of Online Ordering at Zomato, then the Head of New Verticals at SafeBoda, and finally joined as the Vice President of Operations at GOKADA.

    Classplus – Startup Story

    Mukul Rustagi and Bhaswat Agarwal both used to study at the same IITJEE coaching center in New Delhi back in 2007 which went shut for 10 months before the exam date. The reason being the owners of the coaching institute finds it tedious to keep track of the performance and attendance of their growing numbers of students, they knew it was time to embrace technology.

    That’s when Rustagi and Agarwal realized the need to build and scale B2B products in EdTech to solve the potential problem of educators and students. Speaking of this, Rustagi went to IIT-Roorkee and Agarwal went to Netaji Subhas Institute of Technology in Delhi for their graduation. Later in 2015, they teamed up to work together and launched Classplus in 2018.

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    Classplus Logo
    Classplus Logo

    The tagline of Classplus is “Aapki Coaching, Aapki App” which is dedicated to all the coaching institutes, tuition centers and private tutors to bring their businesses online thus empowering them to become India’s top educators with their own app.

    Classplus Business Model and Revenue Model

    Business Model of Classplus

    Classplus operates on a B2B business model as it helps the educators to bring their offline businesses to online mode. With online comes the freedom to reach any part of the country as communication becomes bi-directional. It offers educators to take multiple live classes & teach unlimited students across the country without worrying about storage and video quality.

    Not only that, educators can share their notes, post their pre-recorded lectures, collect fees, track their student’s performance and growth, and much more. This gives them an edge to improve their online teaching experience.

    Revenue Model of Classplus

    Classplus has a subscription-based revenue model. The platform charges subscription fees for its software suite, which handles class communication, payments, assessments, online learning programs, and attendance, thereby reducing the time spent on management activities and focusing more on classroom teaching, which ranges from INR 15,000 – INR 50,000 on a per annum basis depending on the service required. One wishing to join Classplus can book a free demo to see how Classplus can help boost the business.

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    Classplus – Shareholders

    Classplus shareholding as of June 2024 (source: Tracxn):

    Classplus Shareholding Percentage
    Bhaswat Agarwal 6.0%
    Mukul Rustogi 6.0%
    Tiger Global Management 13.4%
    Alpha Wave Global 16.4%
    Blume Ventures 10.3%
    RTP Global 8.4%
    GSV Ventures 7.4%
    Sequoia Capital 5.8%
    STRIVE 2.9%
    ESOP Pool 13.0%
    Others 10.4%
    Classplus Shareholding
    Classplus Shareholding

    Classplus – Investments

    Classplus has made a strategic investment in Gyan Live, a platform focused on Gujarat’s state-level government exam prep. The investment will help Gyan Live expand to central government and school exam prep in regional languages. It will also enable the platform to use Classplus’ technology to improve the learning experience and expand its reach.

    Classplus – Funding And Investors

    Classplus has raised over $129.5 mn in funding. The last funding round raised by Classplus came in June 2021 via a Series C round where it raised $65 mn.

    Classplus funding details are as follows –

    Date Transaction Name Money Raised Lead Investor
    March 29, 2022 Series D $70 Million Tiger Global Management, Alpha Wave Ventures
    June 23, 2021 Series C $65 Million Tiger Global Management, GSV Ventures, AWI, Blume Ventures, RTP Global and Blume Ventures
    June 15, 2021 – $30 Million GSV Ventures Fund
    September 2020 Series A $10 Million Falcon Edge Capital, Alpha Wave Incubation, RTP Global, Blume Ventures
    May 4, 2020 Series A $9 Million RTP Global
    February 11, 2020 Venture Round $2.5 Million Blume Ventures and Sequoia Capital India
    October 10, 2019 Venture Round – Surge
    May 9, 2019 Venture Round $1.6 Million Times Internet, GREE Ventures & others
    February 5, 2019 Seed Round $420,000 –
    November 1, 2018 Seed Round $500,000 –
    September 14, 2017 Angel Round – Rising Stars

    Classplus – Growth

    Today, Classplus boasts of having digitised 1 Lakh+ educators user base serving 20 million+ students in over 1,500 cities across the world and earned over INR 500 crore. During the pandemic, online learning platforms witnessed a huge rise whereby teaching is undertaken remotely and on digital platforms. Taking this as an opportunity, the company also launched Classplus Lite, a free mobile app for tutors with a small student base, which has over 500,000 users now. More than 80% of the Classplus user base is from tier 2 and tier 3 cities.

    Financials

    Classplus Financials FY23 FY24
    Operating Revenue INR 102 crore INR 213 crore
    Total Expenses INR 405 crore INR 376 crore
    Profit/Loss Loss of INR 256 crore Loss of INR 110 crore
    Classplus Financials
    Classplus Financials

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    Classplus – Acquisitions

    Classplus has acquired 1 company to date that goes by the name Merak Software Solutions.

    Company Acquired Date of Acquisition Amount
    Merak Software Solutions June 17, 2020 –

    Classplus – Competitors

    Classplus’s top competitors are:

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    Classplus – Future Plans

    Classplus is planning to improve its technology and expand more product offerings. It enables tutors to set up their businesses online and bridge the gap between the students and tutors. It has witnessed a number of downloads and the team is heading towards earning more in numerous ways and fields.

    FAQs

    What is Classplus?

    Classplus is a mobile-first SaaS platform. It enables private coaching institutions and their tutors to streamline their content distribution, payments, communication, and online assessments through the app.

    What is the Classplus Business Model?

    Classplus has a subscription-based business model. The platform charges subscription fees for its software suite & other services, which range from INR 15,000 – INR 50,000 on a per annum basis depending on the service required.

    Who are the founders of Classplus?

    Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal are the founders of Classplus.

    How is Classplus login?

    Classplus login is extremely secure and safeguarded with two-way authentication.

    Who are the competitors of Classplus?

    Classplus’s top competitors are Ethena, LearnIn, Aanaab and BabySparks.

    How do Classplus works?

    Classplus empowers the tutors and institutions of today to manage their own classrooms via a mobile app. They can simple:

    • Download the Classplus Lite app from Playstore
    • Invite and connect with students
    • Start Teaching

    Is Classplus free?

    Classplus Lite is a free app for teachers to teach and engage with their students.

  • Notebook: Kolkata-Based Edtech Startup Making School Education Interesting

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Notebook Company.

    Internet is steadily revolutionizing the Indian education system. Gone are the days when students used to pass hours in the library searching for that one reference book. Now every topic and every subject is available online. Furthermore, with more and more Edtech companies coming up, both the teaching and learning process has become easier.

    Many startups have come up in India with innovative ideas in the Edtech sector. Notebook is one such Edtech Startup based in Kolkata. Notebook company’s vision is to enable access to high-quality education for every child. It strives to establish a benchmark in educational content quality for the Indian school curriculum.

    Notebook – Company Highlights

    Startup Name Notebook
    Headquarters Kolkata
    Founders Achin Bhattacharya, Subhayu Roy, and Abhishek Dutta
    Industry EdTech
    Founded 2018
    Website notebook.school

    Notebook – About
    Notebook – Industry Details
    Notebook – Founders and Team
    Notebook – Startup Story
    Notebook – Name and Logo
    Notebook – Business and Revenue Model
    Notebook – Funding
    Notebook – Growth
    Notebook – Challenges
    Notebook – Competitors
    Notebook – Advisors and Mentors
    Notebook – Work Culture
    Notebook – Awards
    Notebook – Future Plans

    Notebook – About

    Notebook is an edtech startup based out of Kolkata. It provides educational audio-visual content based on every topic in the school curriculum, as a teaching aid.

    Notebook is guided by the following core beliefs:

    • Every child is talented and equally capable.
    • Society will improve as a whole if only every child can be provided with access to high-quality education.
    • At the end of the day, all learning is self-learning. If content can inspire curiosity, it would have served its purpose.
    • Creativity inspires more creativity.

    Beyond its commercial presence, Notebook exists to empower positive social change. Its vernacular feature allows children to learn their syllabus in their regional languages. The videos include instructor-led components as well as graphic visualization elements to reinforce storytelling. Hand-drawn illustrations, soothing music, and well-thought-out creative design augment the Storytelling and enhance understanding and retention of topics.

    Notebook company is also engaged in dialogue with the Education departments of various countries, to digitize education in these countries. There are on-going discussions with the governments in South Asia and GCC regions, and some other countries where the government is trying to serve different issues in their traditional education system through the distribution of digital content.

    Products

    The product is a self-learning environment. In its current shape and form, it provides videos and textual content that explain topics from school syllabi. Notebook has started with CBSE and will be adding more boards soon. It is available on the web, Android app, and iOS app.

    Through its products Notebook company aims to bring out the curiosity among students and engage them. As in class holding the students’ attention for a long time is a challenge for the teachers, Notebook has attempted to create the audio-visuals in such a way that seems interesting to the students. Currently the course available in Notebook is English for CBSE 8th, 9th and 10th standard. Study Notes and Solved Questions are also included in the course.

    The platform also employs Machine Learning to offer personalized learning pathways to the students. The back end will keep learning through usage patterns and use them in the future to recommend content to students based on individual learning needs.

    Technology Used

    Notebook operates on the Google Cloud and delivers video streams through the same pathway as YouTube. It has implemented best-in-class DRM to protect against piracy.

    Notebook – Industry Details

    According to a report by Google and KPMG, the online education industry in India will grow from $247Million  to $1.96 billion by 2021, There are 260 million school students in India as per U-DISE reports. This provides a massive opportunity to deliver a high-quality product.  

    According to Cisco, just as with the advent of mobile phone connectivity has seen exponential growth from 3% to almost 100%, likewise, the smartphone will increase the computer penetration from 12-13% to 60-70%. As such, with Smartphone now being affordable and available to everyone, online education is no longer dependent on the computer.

    Notebook – Founders and Team

    Achin Bhattacharyya, Subhayu Roy and Abhishek Dutta are the co-founders of Notebook.

    Achin Bhattacharyya

    Achin Bhattacharyya - Co-founder of Notebook
    Achin Bhattacharyya – Co-founder of Notebook

    Achin Bhattacharyya worked as a Chartered Accountant prior to the inception of Notebook. He worked with some of the best consultancy firms in India and abroad. His last stint was with Deloitte as a Director, prior to which he worked with KPMG, PwC, GE, and others, both in India and overseas. Achin takes care of overall strategy, content design, and finance at Notebook. Achin Bhattacharyya is the Co-founder and CEO of the company. An avid reader and passionate traveller himself, Achin has a keen interest in Economics, History, and Literature and Philosophy. He is a regular speaker at various forums and also contributes articles to numerous publications. He is also on the board of some of the most renowned corporates and contributes significantly to brand strategies.

    Subhayu Roy

    Subhayu Roy - Co-founder of Notebook
    Subhayu Roy – Co-founder of Notebook

    Subhayu did his Engineering from RVCE, Bangalore, and his MBA from TAPMI, Manipal. He had worked with L&T in Construction, and then with OnMobile in Africa for 4 years setting up a mobile content business. He headed Perform Group (UK)’s South Asia business before leaving and starting up Notebook. He also worked previously with VerSe Innovation, the parent company of Josh and Dailyhunt. Subhayu looks after Marketing of the edtech startup, Technology, and Product at Notebook.

    Abhishek Dutta

    Abhishek Dutta - Co-founder of Notebook
    Abhishek Dutta – Co-founder of Notebook

    Abhishek is a qualified Chartered Accountant with 16 years of working experience in the corporate world. He has led large teams (400+) for delivering finance and accounting services to Fortune 500 companies.

    The Co-Founders – Subhayu and Abhishek, bring valuable additions in terms of expertise and experience to Notebook.

    The leadership at Notebook company believes that universal access to high-quality education is the only sustainable way to achieve social upliftment. To this end, Notebook has been proactively partnering with Government departments and Non-Government Organisations (NGOs) across the globe. Currently, there are 50+ members of the startup team.

    Notebook founder

    Notebook – Startup Story

    It was over the course of a discussion that we realized that an ‘Over The Top (OTT)’ approach in education was possible.

    In March 2017, Achin was visiting Subhayu in Delhi. They were having a general discussion on the various social evils present in society and how these evils can be eradicated through education. Subhayu was working in the Sports content space and was witnessing the OTT phenomenon. Soon the idea stuck in their mind that they can make education easily available through the OTT approach.

    After this, Subhayu and Achin spent a year traveling across India and abroad – visiting students, teachers, universities, academicians across various places and different strata of the society to identify the pain points.

    In March 2018, they started developing content, which they kept sharing with teachers and students at every step for feedback. They gave leaflets to schools, actively courting criticism!

    Both Subhayu and I have spent years in the Corporate world. Managing time effectively is second nature to us. We spend time and effort in finding the right people. Once we do, we empower them, trust them and watch as they take the lead on things. – Achin Bhattacharyya, CEO of Notebook

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    When we started out, we had a few names on the board to choose from. Given that we needed to be attractive to school students, we were thinking of names that were fun, tech-oriented, used intelligent wordplay. – Achin Bhattacharyya, CEO of Notebook

    Finally, Achin and Shubhayu came up with the name ‘Notebook’. It was simple, direct and known. Even in logo and colours, the company kept things the same way – simple and direct. The choice of the Golden yellow colour stood for excellence and it is also believed to be Goddess Saraswati’s colour.

    Notebook- logo
    Notebook- logo

    Notebook – Business and Revenue Model

    Notebook is a subscription-based service operating on a Freemium model. It is India’s first after-school digital learning portal. Schools get access to concise and engaging high-quality audio-visual teaching aids for classrooms, and students get individual personalised access to the same content on their personal devices so that they can study at their convenience. Since its commercial launch in September 2019, the Notebook app has been downloaded and used by more than 90,000 students from across India, and several schools have already started implementing Notebook videos in their classrooms.

    The company believes that its content quality is its greatest marketing asset. As such Notebook is offering part of the content for free.    

    According to Achin and Suvayu, Notebook’s USP is the content and pricing strategy. The content design has been consciously done in a way that engages the student.  

    We have devised an augmented storytelling technique that invites the student to imagine along with the video, and this shows great results in understanding and retention. – Achin Bhattacharyya, CEO of Notebook

    Notebook is available at a price of Rs 1,999 for all subjects for a month and Rs 9,999 for an annual subscription with unlimited access.

    Achin and Suvayu felt the necessity for the product to be made affordable to the average Indian parent, and this is what they have modeled into Notebook’s subscription.

    Notebook – Funding

    Notebook is currently bootstrapped startup. It has not received any funding yet.

    Notebook – Growth

    Notebook has served over 2.3 million users as of November 2021. It had over 300,000 users before the lockdown and increased to 2.32 million in 2021.

    Notebook – Challenges

    The greatest challenge faced was establishing a balance between content and pedagogy. The content had to be comprehensive and yet crisp. The pedagogy had to be engaging without distracting. So there were quite a few balances to strike.  

    Creating high-quality content ensuring that the students find it engaging and also which is easily memorable was a challenging task. However, Achin and Subhayu actively discussed the issues, expectations, and requirements with the teachers and students across the country. On the basis of the feedback received, Notebook was able to come up with an easily comprehensible and memorable design for the content.

    Support from family and friends is the highest asset during challenging times.

    Both of us have been fortunate that our family and friends have believed in us right from the get-go. Every person we told about our decision felt that we were doing the right thing. It has been immensely encouraging to have so many people put their faith in us. –  – Achin Bhattacharyya, CEO of Notebook

    Notebook – Competitors

    There are quite a few companies that are registered as Ed-tech with the ROC. However, very few are known and regularly used by students. Byju’s has done an outstanding job in Maths and Science, and in building a self-learning habit. Others like Meritnation and Toppr have been around for a while, and have their own content philosophies. They believe that the true competition is with rated content, pirated videos, and other distractions that students today has access to.

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    Notebook – Advisors and Mentors

    Notebook is growing under the active mentorship of –

    • Mr. Ashok Ganguly – Former Chairman, CBSE for 8 years.  
    • Dr. Mrs. Minakhi Das – Former Chief Controller of Exams, Odisha Board  

    Notebook – Work Culture

    I believe that the best way to treat any employee is to not treat him or her as an employee.  – Achin Bhattacharyya, CEO of Notebook

    The Notebook team is like a close-knit family where the team members continuously help and support each other. Notebook has provided accommodation facility to its team members who are from outside Kolkata. This is a caring gesture and it has helped to improve the work efficiency of the team members.

    Notebook – Awards

    Notebook bagged the awards for the Best Website and the Best App at the World Digital Marketing Congress – two awards in 2020 at The Taj Lands’ End, Mumbai.

    On winning the awards, Achin Bhattacharyya, CEO, and Founder of Notebook said, “From its very inception, Notebook has been driven by a vision to help students learn. The content design, product development, research, and technology have all stemmed from this core value. It is immensely encouraging for the whole team, and me personally, to be recognised by such an eminent forum for our efforts. India has seen a mushrooming of Edtech products in recent times, and many of them believe in aggressive overselling. We, however, have always believed in the quality of our content and the intuitive nature of our product and this has been such a wonderful validation of that approach. Our App and Website are both embodiments of the essential values that Notebook embodies – respect for every individual, inclusion in all our actions and immense pride in the work we do. I am humbled by this recognition, and attribute it to two things – our ability to precisely and accurately assess the students’ learning needs, and the tireless effort from our entire team. Accolades like this provide us with greater impetus to work harder.”

    Notebook – Future Plans

    It is just the beginning for Notebook company, and Achin and Subhayu are planning to make things big. Notebook’s future plans include-

    • Creating content in 10 vernacular languages apart from English.
    • To provide educational aids for dyslexic and visually challenged students.
    • To bridge the gap in the school education system in different subjects and different boards.

    FAQs

    What is Notebook?

    Notebook is a digital learning platform that combines video and text content to deliver learning materials according to Board curricula.

    Who is the founder of Notebook startup?

    Achin Bhattacharyya, Subhayu Roy, and Abhishek Dutta are the co-founders of Notebook.

    When was Notebook founded?

    Notebook, the Kolkata-based startup was founded in 2018.

    Who is the CEO of Notebook?

    Achin Bhattacharyya is the Co-founder and CEO of Notebook company.

    Who are the competitors of Notebook?

    Top competitors of Notebook startup are:

    • Byju’s
    • Toppr
    • Meritnation

  • Top 12 Successful Startups in Guwahati | Entrepreneurs & Startups in Assam [Exhaustive List]

    Guwahati is a sprawling city situated beside the Brahmaputra River in Assam. The city provides beautiful landscapes, a pleasant climate, modern shopping areas, modern apartments and considerably developed social infrastructure. Four Lane East-West Corridor will pass through Guwahati which connects all the state capitals of Northeast India. Completion of this project will boost the development of the whole region.

    Startup Assam’s vision is to create a platform for entrepreneurs to connect to Angels and Venture Capitalists, Mentors and Industry experts. They want to create a problem-solving ecosystem where startups can get easy access to resources, evolve and co-exist. Here is a list of some of the successful startups in Guwahati (Assam).

    1. Digital Ant
    2. Redlemon Communications
    3. Olatus Systems
    4. MotoHut
    5. Dawai Lo
    6. nDimensions
    7. PriceBoard
    8. PicknDel
    9. BlueWhale
    10. Alchemy Media Lab
    11. Brahmaputra Fables
    12. Web.com

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    1. Digital Ant

    Founder: Manish Choudhary

    Year Founded: 2013

    Industry: eLearning

    Digital Ant Logo
    Digital Ant Logo

    Digital Ant is an e-learning platform for digital marketing. Their courses are job oriented but the company claims to have entrepreneurship modules, in case you are not interested in jobs.

    Digital Ant provides 3 levels of courses in digital marketing. The first one is “Foundation level“, a 3-month course. Second is “Advanced level“, a course for 6 months. The last is a “Professional level” course for 4 months.

    The company was founded by Manish Choudhary who has 15 years of experience in digital marketing.

    2. Redlemon Communications

    Founder: Rakesh Doley & Pankaj Gogoi

    Year Founded: 2011

    Industry: Web Development

    Redlemon Communications Logo
    Redlemon Communications Logo

    Redlemon Communications is a web development company. As of now, the company has 3 web-based projects- Cellfisher, Eshopany and Poridhan.

    Cellfisher is a taxi service provider for the people in the city of Guwahati. They attract customers by providing lower prices than other companies in the city. The project is made in a collaboration with Vodafone and plans to expand its service as a marketplace company.

    Eshopany is an e-commerce platform for selling ethnic products. On the other hand, Poridhan is an NGO based in Guwahati launched by this startup. Besides these projects, Redlemon provides services like IT training, consulting, etc.

    Rakesh Doley and Pankaj Gogoi founded Redlemon Communications in 2011.

    3. Olatus Systems

    Founder: Parash Borthakur, Nilotpal Rabha

    Year Founded: 2014

    Industry: Manufacturer

    OLatus Logo
    OLatus Logo

    OLatus Systems Private Limited manufactures Arduino Boards, Interfacing Boards, Connecting Wire, Sensor Modules, Automatic Dawn To Dusk Sensor Board, Development Board, SMPS Adaptor, Robotics And Diy Kits, Prototyping And Tools, Electronic Modules.

    OLatus Systems is backed by a sound infrastructure that is outfitted with all requisite tools and technology and spread over a wide area. Infrastructure has been divided into various specialized units like processing, quality control, R&D and warehousing & packaging unit. These all units work in collaboration with each other to formulate pure quality products.

    4. MotoHut

    Founder: Glen Grimett

    Year Founded: 2015

    Industry: eCommerce

    Motohut Logo
    Motohut Logo

    Motohut sells motorcycle parts, gear and vehicle accessories. The company has a wide range of products for bikers and other vehicle lovers, which they can explore. The startup is doing well in the city as people in Guwahati love travelling. Motohut was launched in 2015 by Glen Grimett.

    5. Dawai Lo

    Founder: Pankaj Maheshwari and Abhimanyu Modi

    Year Founded: 2016

    Industry: Online Medicine Delivery

    Dawai Lo Logo
    Dawai Lo Logo

    Dawai Lo is an online platform that provides door-to-door delivery of medicines. DawaiLo is founded by Pankaj Maheshwari and Abhimanyu Modi in 2016. Dawailo is one rare startup from Assam which has found a foot in the extremely complicated online medicine delivery sector. It provides facilities like proper filing of client details, a telephonic reminder system, strict prescription based orders, proper invoicing, discounts on medicines, etc.

    6. nDimensions

    Founder: Ajith Kumar

    Year Founded: 2017

    Industry: Education Management

    nDimensions Logo
    nDimensions Logo

    nDimensions provides courses on entrepreneurship to school students by partnering with the school. nDimensions targets the school students to create an impact and to bring about an entrepreneurial way of life and thinking right from the roots. nDimensions is a B2B model which directly partners with schools to provide service and as a value addition, it provides their students with an online platform to discuss and validate their ideas.

    7. PriceBoard

    Founder: Samiran Raj Boro

    Year Founded: 2014

    Industry: Marketplace

    Priceboard Logo
    Priceboard Logo

    Samiran Raj Boro, the founder and CEO of Priceboard, completed his graduation from Guwahati University. The idea behind his startup, Priceboard, was similar to Snapdeal. It compares the prices of different products on different sites and helps the customer to find the best brands for them. Priceboard has made a mark among customers for gadgets’ price comparison. This Guwahati startup was launched in October 2014.

    8. PicknDel

    Founder: Tullika Batra

    Year Founded: 2016

    Industry: Food Delivery

    PicknDel Logo
    PicknDel Logo

    PicknDel is a food delivery app. PicknDel provides a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. Currently, it has more than 10K downloads. The service of PicknDel is very fast, and at the same time very simple and user friendly.

    9. BlueWhale

    Founder: Kunal Agarwal

    Year Founded: 2013

    Industry: Transportation

    BlueWhale Logo
    BlueWhale Logo

    BlueWhale app aims to make the import and export of goods and services easy and reliable. It carries out international trade and trade within the country. Keeping its geographical location in mind, Guwahati is the best city for international trade as well as import and export. The BlueWhale app also lets you understand the shipping trade terms. Also, it shows the latest news and articles related to the shipping business.

    Kunal Agarwal, the CEO and co-founder of BlueWhale, is a graduate of IIT Bombay.

    10. Alchemy Media Lab

    Founder: Akram Wasim and Jan Mohammad Sheikh

    Year Founded: 2015

    Industry: Marketing

    Alchemy Medialab Logo
    Alchemy Medialab Logo

    Alchemy MediaLab offers digital solutions to its clients like strategic marketing, branding and creativity. The brand was formed in 2016 and it offers branding ideas, communication strategy, creative design, digital marketing, campaign design, and media planning to its clients.

    11. Brahmaputra Fables

    Founder: Dhruba Jyoti Deka

    Year Founded: 2017

    Industry: Online Shopping Portal

    Brahmaputra Fables Logo
    Brahmaputra Fables Logo

    Brahmaputra Fables is an online shopping portal entirely run and managed by a small team of people devoted to taking authentic traditional products from Assam to the world digitally. Founder, Dhruba Jyoti Deka started Brahmaputra Fables from his own village of Sarthebari in Barpeta district in Assam, which is renowned for its brass and bell metal handicrafts.

    12. Web.com

    Founder: Atreyee Borooah Thekedath

    Year Founded: 1999

    Industry: Information Technology & Services

    Web.Com Logo
    Web.Com Logo

    Web.Com is a software company in Guwahati with 20+ years of experience in the software domain. Web.com is a trusted and reliable technology partner to hundreds of organizations. The company’s clients are from backgrounds as diverse as large Public Sector undertakings like ONGC to central and state governments, central universities, banks, media houses, and start-ups.

    Web.Com is one of the empanelled vendors of the Government of Assam for the standardization of all Assam Government’s departmental and district websites. Web.com offers various services like website designing, SEO and SMO Services, web application development, mobile app development, custom software development, e-Commerce website development, and digital marketing.

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    Conclusion

    This is our list of successful startups and entrepreneurs in Guwahati. Hope you this list helps you have an idea of how to start a business on your own in Guwahati (Assam).

    FAQs

    What are some of the successful startups in Guwahati?

    Digital Ant, PicknDel, Redlemon Communications, MotoHut, Dawai Lo, PriceBoard, and Brahmaputra Fables are some of the successful startups in Guwahati.

    Which business is best in Assam?

    FMCG and Grocery Store, Local Handloom, Tourism Business, Bakery Business, Fish Farming, and Health Care and Pharmaceuticals.

  • How to Launch an Online Course?

    Technology has been a blessing in such a way, that now one can learn new things by just staying confined in their rooms.  One can get educated, learn new courses, work skills with the help of the internet. Online learning is everywhere now. You can find a course for almost every skill online. It has spread the reach of knowledge as anyone can learn from anywhere. This sounds like a business opportunity, isn’t it?

    According to reports, the market value of online learning as of 2020 is over $200 billion and it will only keep increasing. Online learning or Elearning has a vast reach and can bring you, customers from different age groups and from any part of the world. You can not only earn from selling your courses online but there are many other benefits for it too. In this article, we will talk about what are online courses and how one can launch them.

    What Are Online Courses?
    Importance of Online Courses
    How to Create an Online Course

    What Are Online Courses?

    As you have already guessed by the name, it is the courses you can take on your phone, tablet, laptop, desktop or even on your smart TV with the help of the internet. For some people, online courses are much better than traditional classes, as there is no distraction from other people. Although is not always true for some people, as they have always learned in schools or colleges and have a habit of learning with other people in a traditional way. So, this might be a disadvantage of an online course that it doesn’t attract all kinds of people.

    Importance of Online Courses

    • Flexibility: Online courses can be taken from anywhere. So, people who travel a lot, don’t have to miss their classes. Therefore, as a business owner (online course provider), you don’t have to worry about your customers.
    • Payment: You don’t have to worry about getting paid for your online course as people will have to pay before starting their online course. So, unlike traditional courses, you don’t have to ask people to pay their fees.
    • Potential Customers: If you provide free courses on your website, then you can identify your potential customers. Only those people will take your online course who are really interested and if they learn something from you for free, they are most likely to buy that product of yours.
    • Lower Cost: Both for the course provider and the students, the cost is going to be minimum. As a course provider, you don’t have to invest in a place for the classes, other resources, and teachers. As for a student, you don’t have to spend time and money commuting to the location where you have to take classes.
    • Internal Training: You can give online training to your own employees. It will save time and will be effective for your new employee, who can while doing their job.
    • Opportunity to Build Network: Nowadays most of the online courses create a common group (mostly on Facebook)  to clear the doubts of the students and run interactive sessions. Thus you may build a network with the community members by joining such groups. You may discover new opportunities from those groups as well.

    There are so many advantages of taking and giving online courses. These were some of them.

    Pros & Cons of Selling Online Courses

    How to Create an Online Course

    • Topic: First and most important step before creating an online course is to decide the perfect topic which will be best for your students. If you are going to give a free course, then chose something related to your own product. For example, if your company deals with the raw material of clothes, then you can provide a course on designing clothes.
    • Do a Market Research: After finalizing the topic, you should do complete market research on your upcoming course. If there is high demand for this course or if people are asking too many questions about it. Check the competition and what are the shortcomings of your competitors. Try to fix those loopholes and make your course unique.
    • Outlines: Just like we did while writing eBooks, you have to outline the whole course. Write about what you want your students to learn. First, write all the things you can think of, then, shortlist the content and remove the unnecessary content which doesn’t directly affect the skill.
    • Structure Modules: Structure the modules of the classes. Plan how much will they learn in how many days will it take. Don’t include too much content for any of the classes.
    • Edit the material: Edit your content, which could be anything, videos, written formats, audio, anything. If you think you are not good at editing, then hire someone who can, as it is a crucial part of your online course.
    • Test:  Test your classes on someone, by trying to teach someone. Focus on the number of days they will take to learn from your course. Also, if possible, then take a test of their learning. It will help you to know how much your students are learning and what is their progress.
    • Pricing Model: Create the pricing model for your online course. Try to predict the number of students you will get. Then make sure that you cover all your expenses with that pricing.
    • Choose The Platform: Chose the platform you want to release your online course on. You can go for an online course marketplace or you can opt for some learning management systems, another option is that you can release the course on your own website. It will be the best option if you are going to provide the course for free.
    • Launch: Now, when you have the material, you have checked everything and chosen the platform, then what are you waiting for? It is the best time to launch your course online. Even If you are short in your budget then find out inexpensive ways to launch your course.

    Conclusion

    You can provide online courses for your new tool or just general knowledge of some techniques or you can spread your reach by providing free courses. Online courses can be an amazing opportunity for passive income. Just create some online courses and you will keep earning when people keep learning from your course. You can then update your course anytime you want.

    The only thing to keep in mind is that the topic should be useful to people. Moreover, you should have good knowledge of that topic so that you can influence people to buy your course. Make sure that you make the course easy to understand and interesting to learn. If you are not familiar with creating online courses, then hire someone who is. It would be a good investment for your passive income.

    FAQs

    What online courses sell the most?

    • Computer and Technology
    • Art and Crafts
    • Business and Management
    • Physical wellbeing
    • Education

    Is it worth taking free online courses?

    Free online courses can better your skill or can help you learn new things by sitting in front of your computer.

  • Brainly- Business Model and Story

    With so many educational startups like BYJU’S, Toppr, Vedantu, Unacademy, UpGrad, etc. emerging around the corner, raising millions from the students of India, few international platforms like Brainly are also paving their way to take their bite from one of the biggest youth-oriented countries.

    Let’s see how this 11-year old edtech company set to surmount the world’s e-learning market.

    Brainly – About
    Brainly – Foundation
    Brainly – Story of Startup Launch
    Brainly – History
    Brainly – Business Model
    Brainly – Challenges Faced
    Conclusion
    FAQs

    Brainly – About

    Brainly is an education technology company based in Krakow, Poland. Brainly provides a knowledge-sharing community where millions of students, teachers as well as parents share knowledge and solve each other’s problems. It has become the world’s largest social learning network, having reported 250 million monthly users per month across the 35 countries it serves, among which 15 million users are from India itself.

    Brainly, as it describes itself, is a place for students, by students. The motto of Brainly is Smarter Together. Mainly built for high school and middle school students, all types of solutions and help can be found in this application, be it about Mathematics, History, Calculus, English, Biology, Chemistry, Physics, Social Studies, Health, Business, Arts, World Languages, Law, Computers and Technology, Engineering, Medical Sciences, French, German, etc. and many more.

    Moreover, Brainly makes its usage more interesting by granting points to its users when they answer questions posted by others. And it awards ranks to users based on their frequency and accuracy of solving problems. The website also provides teacher ranks to professional teachers. So peers can have a healthy competitive environment among themselves while also enjoying the website and learning together.

    Brainly Introduction

    Brainly – Foundation

    Brainly was founded in 2009 by three friends Michal Borkowski, Lukasz Haluch, and Tomasz Kraus. Since then, it has set up its headquarters in New York City, United States, and Krakow, Poland; and expanded its venture over 35 countries, raising 38.5 million dollars from its seven investors, including Naspers which also funded BYJU’s.

    Brainly – Story of Startup Launch

    Michal Borkowski | Co-founder and CEO of Brainly
    Michal Borkowski | Co-founder and CEO of Brainly

    The inspiration to start this multi-million dollar company came from Michal Borkowski, co-founder and CEO of Brainly. Before Brainly, Michal worked for Q&A networks and got to understand from it that subject-specific Q&As perform better than general Q&As. This later became the original inspiration behind Brainly.

    Brainly was launched at the time when edtech companies were not much encouraged and it was difficult to find investors. So the three founders funded their company themselves and took the risk, and within a year, their decision got paid off as millions of students were starting to use Brainly to know more, and to know faster, in a click. And today Brainly claims to have built the world’s largest social learning network.

    The Brains behind Brainly.Michal Borkowski, Lukasz Haluch and Tomasz Kraus.

    Brainly – History

    The company was initially named Zadane.pl. In 2011, just 2 years after the company’s birth, it created Znanija.com, the first international project dedicated to Russian language speakers. After that, the growth of this company had no turning back and raised several funds from large capital firms. The total funds raised by the company since its establishment is reported to be $68.5 million.

    In 2017, Zadane.pl changed to Brainly. In January 2018, Brainly announced the ownership of the video education startup, Bask, to bring video technology to the Brainly platform.

    Brainly – Business Model

    After conquering the world, Brainly is now all set to expand in India by focusing on vernacular content. It has already created a 15 million userbase in India within 2 years, the same as India’s first and only edtech unicorn BYJU’s. Brainly conducted a survey for Indian students and found that its users comprise of 42% secondary and 39% higher secondary grade students.

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    However, Brainly has not yet monetized its services in India. According to Michal Borkowski, the CEO and co-founder, Brainly is giving priority to the growth of its reach to every potential user over profits. It has planned an efficient business model for rooting in India.

    India offers a huge market to Bainly. People here are more willing to spend their salaries on their kid’s education than any other sectors. The building competition among students and the pressure to succeed put up by parents acts as a boon to Brainly’s market opportunities.

    Moreover, students are dissatisfied with their schools, complaining that the schools are unable to prepare them for their careers. So here comes the need of an easy-to-go help source.

    Unlike most other edtech companies established in India that provide competitive exam preparations and tedious learning programs, Brainly focuses on specific, curriculum-related problems and skill strengthening through connecting students together.

    India’s Education Market

    Brainly – Challenges Faced

    Brainly’s current strategy is to build the student community and work on the content to ensure the best quality possible. But India also poses some challenges.

    Lack of internet availability, which is a great problem in rural areas and semi-urban areas of the country, can cost a lot of users to Brainly. For this, the Brainly team is working to have a low and flexible data requirement for their app.

    Lack of a unified syllabus in India also puts the company in trouble. So it does not follow a specific curriculum so that it can have a wider userbase of all school subjects.

    Seeking the vernacular language is also a tough and elaborate job. India, having 22 official languages and thousands of regional ones, Brainly has to launch in languages other than English and Hindi in order to attract all types of students.

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    Conclusion

    Brainly’s multifaceted community of experts encloses students who help answer other students’ questions, be it a complex calculus question, or a conceptual question about a reading based assignment, or any inquiry regarding studying strategy for any career-related goals. So it assures verified and reliable solutions and to its users and builds a sense of trust for itself.

    As Brainly puts its concept in a line, “No one knows everything, but everyone knows something. With Brainly, students combine their strengths and talents to tackle problems together.”

    With such great perspective and an efficient and dedicated team constantly working to refine its business model and open to new ideas; the day does not seem to be far away when Brainly will become every Indian student’s goto app.

    FAQs

    Is Brainly a free app?

    You can always access most of the content and features available on Brainly for free. But if you wish to access all of the answers on Brainly, including Verified Answers with 100% uninterrupted access, you can purchase a Brainly Plus subscription!

    When was Brainly founded?

    Brainly was founded in September 2009 in Poland by founders – Michal Borkowski, Lukasz Haluch and Tomasz Kraus.

    Do you get paid on Brainly?

    Brainly doesn’t give you money. It works like Quora, where you answer questions to get points, and then use those points to ask questions and clear your doubts.

    Is Brainly Indian?

    No. Brainly is a Polish EdTech, headquartered at New York. It is available to use in India though.

  • Quizizz – Think Fresh, Think Different!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Quizizz.

    Did you ever give a second thought to a better constructive process? What about discovering something new, maybe a new product? Creativity is a process or a pathway towards expressing brand new relationships or so. One should always scrutinize ideas to explore relatively in a different way because, in today’s world, the difference has got a great glamour!

    Quizizz is a creative software company and is also considered to be the world’s most engaging learning platform. The platform allows the users to create as well as find gamified quizzes. Quizzes are simple and an old concept but Quizizz have made this more interesting therefore by gamifying it! Read the Quizizz success story below.

    Quizizz – Company Highlights

    Startup Name Quizizz
    Headquarters Bangalore, Karnataka, India
    Sector E-Learning, EdTech, Gamification, Software and Training
    Founders Ankit Gupta and Deepak Joy Cheenath
    Founded 2015
    Website quizizz.com

    Quizizz – About
    Quizizz – Startup Story
    Quizizz – Founder and Team
    Quizizz – Business Model
    Quizizz – Revenue Model
    Quizizz – Funding and Investors
    Quizizz – Competitors

    Quizizz – About

    Quizizz is a software company. The application is mostly used in group works, examinations, classes and tests. This allows both the parties – the teachers as well as the students to stay online at the same time. Presentations can also be made with the help of Quizizz. So, Quizizz is a user-friendly application not only for the students but also for the working professionals like teachers or the employees of the MNC’s. It is nothing but an online assessment equipment!

    Logo, Quizizz

    Quizizz – Startup Story

    Since quizzes used to be a common and a boring subject, eventually, people started to lose interest and the subject material got lost into the hustle and bustle of life. BITS-Pilani alumni Deepak and Ankit thought of making this more interesting by adding creativity to it. The founders combined the concept of gaming along with the questions and feedback was too attached to it to aid the youngsters to learn more! This made online classes much more interesting than the usual. It especially helped the teachers to bring a smile to the student’s faces. The team made the theory of quizzes easier and made it more enjoyable.

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    Quizizz – Founder and Team

    Ankit Gupta and Deepak Joy Cheenath are the founders of the company Quizizz.

    Ankit Gupta

    Ankit Gupta is the CEO and the Co-Founder of the company. He began his career as an Intern at Pentair Water India Ltd. Ankit worked as a Contract Developer in Google. He was also an Intern at Flipkart.com. Ankit was an Analytics Specialist at Opera Solutions. He was also the Co-Founder of the company WizenWorld. He completed his education from the Birla Institute of Technology and Science, Pilani.

    Deepak Joy Cheenath

    Deepak Joy Cheenath is also the Co-Founder of the company. He is a software developer. He began his career as an Intern at SAP Labs. Deepak was the Software Development Engineer at Amazon. He was also the Co-Founder of the company WizenWorld. Deepak has also completed his education from the Birla Institute of Technology and Science, Pilani.

    Founders, Quizizz

    Quizizz – Business Model

    The business model of Quizizz is quite simple! This application helps the teachers to construct quizzes of a particular topic in their own way by enhancing the curated subject on the platform. Then, the students take the quiz in their online classrooms, especially which can be later checked by the subject teachers with the help of the collected data.

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    Quizizz – Revenue Model

    Quizizz can be operated on any device like Android, Web browser, Chrome and iOS. It is kind of a free equipment for quizzers. Creation of a quiz or ready-made quizzes, everything is accessible over here. Quizizz Super is an upgraded version of Quizizz where one needs to pay. This platform has got a new paid plan along with itself. It helps the teachers a lot especially with amazing offers whenever he or she is upgrading their basic plan.

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    Quizizz – Funding and Investors

    Quizizz has raised a total amount of $47 million in funding over the 4 funding rounds.

    Date Transaction Name Money Raised Lead Investors
    June 29, 2021 Series B $31.5 million Tiger Global Management
    March 9, 2021 Series A Rs. 910 million Eight Roads Ventures India
    August 9, 2018 Venture Round $3 million Nexus Venture Partners
    January 1, 2015 Seed Round – Prime Venture Partners

    Quizizz is funded by 8 investors. Tiger Global Management is the most recent investor.

    Quizizz – Competitors

    The top competitors of the company Quizizz are Quizlet, Kahoot and Gimkit.

    Quizlet

    Quizlet is one of the top competitors of Quizizz. This company is headquartered in San Francisco, CA, USA and was founded in 2005. Quizlet works in the Educational Software sector.

    Kahoot!

    Kahoot! is the top #2 rival of Quizizz. This company is headquartered in Oslo, Oslo. Kahoot! also operates in the Educational Software industry.

    Gimkit

    Gimkit is also perceived as one of the top competitors of Quizizz. This company is headquartered at Seattle, WASHINGTON, D.C. and was founded in 2017. Gimkit also works in the Educational Software field just like the other above mentioned companies.

    Since everything is online now, Quizizz being an online assessment equipment has allowed the users to create quizzes. And this has turned out to be a fantastic idea recently because of its uniqueness which no one has examined before!

  • Byju’s: Business & Revenue Model

    Byju’s, an online learning application was originally started by Byju Raveendran. Byju’s app gained extreme popularity and was evolved into a massive organization through Think and Learn Pvt Ltd in 2011. It is a platform where the lecturers educate students to learn and develop exceptional academic ideas via the app and apprehend them much better when compared to traditional school learning.

    The app specializes in mathematics and science thus helping kids all over the country to fall in love with learning and master all the subjects and topics it has to offer. Byju’s Business and Revenue model runs on a subscription based method and helps students at large in acomplishing their academic goals.

    The organization is a hit as it has precisely catered to the appropriate audience and has done an amazing job at helping students prepare for their entrance or school-college level examinations. The app provides graphically enriched lectures making the topics quite easy for students of all ages to comprehend thus having a better grip on their academic topics. Due to Byju’s recorded lecture features students can enjoy learning at their own convenience.

    Byju Raveendran is an Indian and belongs from Azhikode, a small coastal village in Kerala. Before Byju’s he initially worked as an engineer in a UK-based shipping company. Raveendran was respected among his pals as he helped them crack their entrance exams though his simple and easy to understand tricks, though he accomplished 100 percentile in his own entrance examinations, he rejected the IIM. Challenging the traditional educational system Byju’s is evolving into an educational giant helping students at large to enjoy learning.

    Byju’s Business Model
    Impact of Covid19 on Byju’s Application
    Byju’s Revenue Model
    FAQs

    Global E-Learning Market by 2025
    Global E-Learning Market by 2025

    Byju’s Business Model

    Byju’s is a premium educational model wherein a number of the primary academic content is made available to students for free. However, to gain access to much more easy and amazing content the users have to opt for a paid subscription. According to a Dec 2019 report published by Economic Times, Byju’s had accumulated more than 40 million registered customers and 2.8 million paid subscribers.

    In the monetary year of 2019, Byju’s Business multiplied to Rs. 1341 crore from Rs. 490 crore in the preceding monetary year, and stated a net profit of Rs. 20 crores. Furthermore, the credit for Byju’s success goes to a deeper understanding of the Indian academic industry and providing its users with the best- satisfactory content possible.

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    By March 31, 2020, Byju’s planned to multiply its revenue to Rs. 3000 Crores considering the profitable fiscal year of 2019. Byju’s planned to launch new products like Byju’s Online Tutoring in order to attain this mark. Millions have been raised by Byju’s and it has been successful in acquiring companies like Math Adventures, TutorVista, Edurite, Vidyartha, and U.S.-based Osmo. Byju’s did not fail to grab Facebook-Whatsapp owner Mark Zukerberg’s attention and his own Chan Zuckerberg Initiative landed up investing $50 million in the company.

    In 2019, Byju’s valuation crossed the $5 billion mark with an investment of $25 million from General Atlantic. Before that, Byju’s had raised budget from Naspers Ventures and the Canadian pension fund CPPIB, which had raised its valuation to $3.6 billion from the $1 billion valuation withinside the early economic year of 2018.

    Impact of Covid19 on Byju’s Application

    Personalized training online was conducted by Byju’s during the lockdown. These online classes are intended for students to continue their academics even during the pandemic and get personalized guidance for the same. History, civics, and geography are a few subjects that Byju’s began teaching and now is planning to record lessons in vernacular languages. Learning material in Hindi and English is already available in the app.

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    Divya Gokulnath, the Co-founder of Byju’s believes that White Hat Jr, an app that claims to teach kids online coding for $300 million is perfect for the plan. She believes that coding is a necessary future skill which will help our kids accelerate with international expansion. India having the largest school-going population can benefit a lot from this merger wherein a team of experts makes high quality, learning made easy educational content and it reaches every nook and corner of the country benefitting whoever it comes across.

    She also believes that technology is a cost-efficient way to solve many of our inefficiencies. It will surely democratize education, and bring high-quality learning to all.School education cannot be replaced simply by online education however, it can help students to learn hard skills and core subjects in a nation that lacks quality school infrastructure and content. There is a chance that a student’s educational perspective might completely change due to the big changes such as online learning which will in turn inculcate the habit of self-learning in students.

    Byju's Expenses For The Fiscal Year 18-19
    Byju’s Expenses For The Fiscal Year 18-19

    Byju’s Revenue Model

    Learning modules for school and college-going students as well as students preparing for their entrance and competitive exams is a facility that Byju’s app offers. The videos are created by featuring an instructor who makes tough concepts easier using audiovisual tools. To access the desired course students have to pay the necessary course subscription fees which vary from course to course.The lectures are usually pre-recorded thus enabling the students to download and access them offline at their own convenience.

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    Sometimes, Byju’s offers its course content online through live sessions. Byju operates on a subscription-based revenue model. Byju earns its revenue by charging students the subscription fees for the courses that the company offers. Byju’s employs teachers, coaches, and trainers to develop such quality content and create an Intellectual Property (IPR) base that it owns. Since Byju’s functions online, it allows its content to reach many students in need thus adding to its popularity and revenue.

    By making more sales, Byju’s earns tremendous profit. It is one of the largest Indian web organizations that has a capital productive action plan. The organization secured $540 million in grants powered by South Africa’s Naspers in December 2018 with a giant valuation of $3.6 billion. Byju’s disclosed that it had made a considerable profit in the last quarter of 2017.

    Recently in march 2021, BYJU’s has raised $1.5 billion in series F funding round. The capital raised will be used for inorganic growth through acquisitions.

    The latest fundraising values the company at $15 billion.

    Byju’s plans to keep moving forward with its disconnected mentoring and wishes to grow in the US, Australia, the UK, and a few other countries.

    BYJU’S has purchased Aakash Educational Services Ltd (AESL) for about $1 billion. It is considered to be one of the most expensive acquisition in the Indian edtech space.

    FAQs

    What is the revenue of BYJU’s?

    BYJU’s revenue is US$460 million in the year 2021.

    What is the business model of BYJU’s?

    Byju’s follows a Freemium Business Model. It earns through the subscription amount paid by students. BYJU’s also earns by selling products. BYJU’s also provide a number of premium academic content for free.

    Who are the competitors of BYJU’s?

    • Unacademy
    • Vedantu
    • Khan Academy
    • Simplilearn

  • Know from a Real Expert on How to Market an Edtech Startup

    Edtech startups are emerging as a major business industry in India. In the next 5 Years, the Edtech market is estimated to grow 3.7x from $2.8 Bn (2020) to $10.4 Bn in 2025 (source: inc42). The global pandemic has substantially increased the adoption of Edtech services and products and is expected to reach an addressable base of over 37 million users by 2025. Edtech startups have grabbed this opportunity by its core and are providing unmatchable study experiences to the learners. On this note, it has become important to know how Edtech startups market in this competitive industry and stand-out from the crowd.

    Know from an industry expert about the Marketing of Edtech Startups, Edtech Industry, Go-to marketing strategies of Edtech startups, 5 common marketing mistakes & more in this post ahead. StartupTalky interviewed Mr. Mahadev Srivatsa (VP – Marketing & Brand Strategy, Practically) to get insights about Marketing in Edtech Industry.

    And here’s what Mr. Mahadev Srivatsa has got to say –

    Practically’s first brand campaign – Effectivness & Challenges Faced
    Is offering something for free, a good marketing strategy to attract users for an EdTech startup?
    Practically’s Marketing Strategy 2021 & Business Expansion Plans
    Go-to Marketing Strategies of an EdTech startup?
    How marketing in EdTech sector differ from other Industries?
    Role of Affiliate & Influence Marketing Strategies in EdTech Industry
    Aggressive marketing as a method used by Edtech startups?
    5 Common Marketing Mistakes done by EdTech startups
    Edtech Marketing Startegy based on Target Market
    EdTech startups marketing strategies in the pre & post Covid era

    1.What was Practically’s first brand campaign? How effective was it? What challenges did you face and how did you overcome them?

    Practically, India’s first experiential learning app, designed to make learning immersive and increase retention in STEM learning among students of class 6 to 12, launched its first-ever brand campaign around the theme – ‘Bring Learning Alive’ in December 2020. The campaign has garnered 3x growth and the app has successfully crossed 330,000 downloads till date. The TVCs (TV commercials) have generated over 32 million+ views combined on YouTube and seen above average and consistent view rates, even after two months of launch, indicating relevance and popularity of the campaign amongst the target audience. This has been one of the highest by an EdTech company in India, without celebrity endorsement, so far.

    The campaign included ATL (TV & Print) targeted at Andhra Pradesh and Telangana while the digital and social media marketing leg had a pan-India focus. The rationale behind this dual pronged strategy was to drive awareness and consideration in the home market and test markets at a pan-India level to gauge the brand traction and guide future expansion strategy. The brand also signed a two-week Associate Sponsorship deal with Bigg Boss Telegu Season 4.The entire communication was seamlessly woven to deliver the brand proposition of ‘Bring Learning Alive’. The campaign was also amplified using relevant PR activities.

    Consumers and customers are different in EdTech, so the marketing challenge was to create a communication campaign that appealed to both set of audiences. The other was to optimize the budget available to create a maximum impact.

    Mahadev Srivatsa, VP - Marketing & Brand Strategy, Practically
    Mahadev Srivatsa, VP – Marketing & Brand Strategy, Practically

    However the biggest challenge was to create an impact in a cluttered market, given the amount of SOV by competition in this space off late. Hence the strategy was to develop a communication that breaks the clutter and gets us noticed. Considering most brands at that juncture were indulging in dialogue-based communication, we zeroed in on a fresh, jingle format with stunning visuals to craft our communication. And the result was just amazing. Besides ticking off all KPIs that we had set to achieve, the first campaign has given us the correct dose of inspiration to go further. Besides downloads achieved, all our social media and in app metrics have also been impacted positively and this has set the ball rolling for more engagement in future.

    2. Is offering something for free, a good marketing strategy to attract users for an EdTech startup?

    A free trial works when the objective is to give people a taste of the offering. It also helps gain visibility and test out the product. So that the learnings, if any, can be applied to better it. When it comes to EdTech, it is important to draw a fine line as quality education, like on Practically, requires several teams and resources to work together to create the unique kind of experiential content and services that we have. With an objective to serve the length and breadth of this country, we have kept our pricing strategy Value For Money (VFM) and competitive. It is advisable to have a pricing strategy that sustains quality than compromise on it by offering it for free.

    3.What is Practically’s Marketing Strategy 2021? Any business expansion plans?

    We have had a great start for the brand in 2021 with the success of the first marketing campaign. We were able to pull off the entire TV campaign only with a production partner, without a brand agency. This is a dream role for any brand manager, especially when you are launching a brand and we managed to get it right at the start of our journey. Personally, it was a very satisfying experience to devise the brand proposition and work with the production house and ultimately see the vision come alive. And to have achieved our objectives through this campaign was the icing on the cake!

    The success in our home/pilot market has given us confidence that we can replicate the same nationally. The plans for 2021 are aggressive as this is the hot sector and rapidly growing. The brand objective is to bring learning alive and make Practically a household name in India this year. And eventually achieve the goal of being the most loved and trusted e-learning brand.

    From a business POV, while our focus so far has been on Andhra Pradesh and Telangana states in India, Practically is working on expanding pan-India in 2021, beginning with the south and west markets. And you will see the developments very soon.

    With the Series B fundraise that we are working towards, we will penetrate deeper into all major cities in India and begin expansion to one international market by the end of 2021.

    Our dedicated school offering- The Practically School Solution, which is absolutely FREE of cost to schools, has been a mega hit with teachers. Given the pandemic challenges, this solution has served a perfect need of the hour for schools wanting to enable quality online learning for their students. So far we have 200+ schools and 18,000 teachers who are benefitting from it. This solution will also be available now in the above markets in line with business expansion.

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    4. What are the go-to marketing strategies of an EdTech startup?

    Marketing mediums of ATL, BTL and digital remain common. What makes the difference in strategy is the weightage that you want to invest in each of these mediums. That primarily differs from industry to industry and obviously TG (target group). Given the unusual circumstances that we are in today, across brands, TV and digital are proving to be the best and safest bet, till normalcy is restored.

    5. How marketing in the EdTech sector differ from other industries?

    Marketing strategies are always centred around the TG. More focussed the TG, the better the targeting. In Ed-tech K-12 segment, the consumer is the student while the customer is the parent. This presents a unique marketing challenge since the aspiration and appeal is different for both these groups.

    Hence one needs to be clear at the start on what the objective of the communication is and craft the same accordingly. There could be certain topical communication targeted separately to both groups too, but then there needs to be a common brand theme. As far as brand communication goes, it makes sense to craft a strategy and communication that cuts across both. How one does that, is the trick!

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    6. What is the role of affiliate & influence marketing strategies in the EdTech industry?

    Celebrity or Influencer Marketing is a strategy that is widely prevalent across industries and brands. Presenting a well-known face adds instant recall and is also one of the fastest and instant ways to generate brand awareness. When a famous person who is also loved and respected in his/her area of expertise associates as a brand ambassador, it also tends to add credibility to the brand.

    The explosion of Edtech as a category and the investments made in it, has seen most of the incumbents adopt this strategy. A general observation is when the dominant player in a segment does this, others mostly follow suit.

    Personally, I believe that need for an association depends on the stage at which a brand is and whether the ambassador is indeed a good fit with the brand values. Without both the above boxes getting checked, this is an avoidable strategy and can even backfire at times.

    7. Is aggressive marketing, a method used by EdTech startups like used by other companies across industries?

    The answer is actually the other way around. Traditionally FMCG and Automobile sectors used to invest heavily in marketing, especially media. Then came the telecom and ecommerce era and now media spends are heavily dominated by EdTech. Top sponsorships and premium partnerships are also being lapped up. In fact the rush for GRPs (gross rating points) and visibility amongst the incumbents in this sector, has started to look like what was prevalent in telecom, around 5 years ago.

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    8. What are some common marketing mistakes done by EdTech startups?

    • Spray and pray approach – India is the second largest eLearning market with an online EdTech user base to the tune of 10 Mn. Hence a targeted approach is important to resonate with audiences
    • Following a ‘me too’ approach- Not every product needs a celebrity or an influencer to establish themselves as a brand
    • Not defining/highlighting USPs – There have been over 3000 EdTech start-ups that have mushroomed in the last year alone. The best way to stand out of the crowd is to showcase why students/parents should pick you out of the host of others who do the same thing.
    • Applying the same marketing strategy and mix every time will not always work. As the industry and your product roadmap evolve, different mediums may be required to achieve results.
    • Focusing on customer acquisition alone is a short term play. Driving brand awareness which will eventually drive consideration and intent is the correct approach and will yield long term benefits. In a cluttered space like EdTech in India, at the end of the day, Brand will be the lone differentiator. Hence the effort needs to be set right, from the start.

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    9. How does the marketing strategy differ based on the target market of an EdTech startup?

    Targeted marketing allows marketing teams to tailor their message to a specific group of customers. The targeting strategy is the point at which the marketing mix comes together to establish the best offer and marketing strategy for each target market.

    Whether it is EdTech or any other sector, following the identification of target groups, one chooses the appropriate targeting approach. When it comes to grad and post grad students your customer and consumer are mostly the same which is unlikely in the K-12 segment. So the communication & strategy in both the above cases will be different.

    Another aspect is geography. However in EdTech, every parent irrespective of geography, wants their child to succeed and have the best means to do so. So the disposable income, access to quality education, regional/cultural influences and content consumption are some key differentiators that one needs to be conscious about, while marketing a product.

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    10.Based on your experience & insights, what is the growth trajectory you witnessed in the way EdTech startups adopt marketing strategies in the pre & post Covid era?

    Practically was launched in April 2020. So for us the learnings were different compared to the incumbents. One of the biggest challenges for EdTech as an industry, pre-Covid was adaptability to online learning and acceptance of the benefits it bestows. There were concerns as to how effective it is for kids. The pandemic was a watershed moment for this category and it removed the main barrier to online learning, since it became a norm. The growth witnessed in this category only reemphasizes the fact that when we visualize and learn through the power of EdTech, the comprehension is better. Without EdTech, education during the pandemic would have greatly suffered. And with the TG now experiencing and benefitting from EdTech, it is only here to stay and grow with a blended learning approach.

  • How to develop your skills with the help LinkedIn Learning

    What if I told you that with a yearly/monthly subscription you’ll be able to successfully develop your skills and also get job offers simultaneously? Yes! It’s time to make that a reality with the help of LinkedIn Learning where you can access an entire learning library of content and learn new creative skills.

    Not only that, LinkedIn Learning offers you job recommendations after you complete your courses in your LinkedIn profile. And also helps you enhance your learning experience through the means of video courses that come along with transcripts, exercises files and assessments. It then gives you feedback to your preferred course, while allowing you to view and download videos offline.

    LinkedIn Learning Logo
    LinkedIn Learning Logo

    LinkedIn Learning – About

    LinkedIn Learning is an American based website that bridges the gap between the career you want and the skill you require. It mainly offers video courses taught by industry experts in creative, software and business skills. LinkedIn Learning is a subsidiary of LinkedIn which was founded by Lynda Weinman in the year of 1995. Formally known as Lynda.com, it was acquired by LinkedIn for $1.5 billion in 2015.

    LinkedIn learning helps professionals learn with their own pace from the library that contains more than 12,000 creative, technology and business courses on any given subject.  

    The ambitious e-learning portal tailors to:

    • Individuals that are looking for job opportunities
    • Businesses looking to keep training their employees and
    • Educational institutions exploring E-learning courses.

    These courses can be selected by employees as well as recommended by employers or their HR managers who can then use LinkedIn’s analytics to monitor the employee’s progress.

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    Starting with LinkedIn learning:

    These tips are for the beginners to want to start out with learning new skills through this platform. In LinkedIn Learning the first thing someone should do is registration followed by picking out your interests.

    • According to the field of your interest the platform provides you 3 options/categories to choose from these include: Business, Creative and Technology. Business for example will include customer service, accounting, etc.
    • Then it guides the subscriber to the trending list and to the top liked and suggested videos (to give you an insight to the video that have better quality and content).
    LinkedIn Learning caters to youngsters seeking for a job while developing their skills.
    LinkedIn Learning caters to youngsters seeking for a job while developing their skills.

    There are also have 3 ways through which you can filter out the course that people want to watch:

    • By Subject: To gain experience with a specific skill, this is the way to go. If you can pick a topic for example business then that would be HR, Finance and pick courses based on it.
    • Software: No matter your occupation there’s a solid chance that you need to know your way around several types of software.
    • Learning paths: Instead of having to look for random courses in a given field, you can simply pick your path and get a structured learning experience. learning courses offers course such as Online marketing foundations; SEO foundation; Google Analytics; Content marketing foundation; Lead generation foundation and growth hacking.

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    The Cost/Price of LinkedIn Learning

    LinkedIn learning offers different versions of premium from which you can you can buy to cater to different types of business people. All of these paid services give the professional’s unlimited access to everything in LinkedIn learning. The premium costs $29.99 per month or $2239.88 per year which is the preferred level meant for job seekers and applicants. While the professional can also cancel during the first month and not pay anything, since it is free to try for the first month. However, after the free month, people can start paying if they want to stay onboard and continue learning from these courses.

    Benefits of LinkedIn Learning:

    Benefits of LinkedIn Learning
    Benefits of LinkedIn Learning

    The company emphasis on education and learning as it goes hand in hand with the company’s primary role where people maintain their professional profiles publicly and look for jobs. While the LinkedIn Learning is just broadened platform that offers you to build on your professional skills.

    • This education platform is available only for the LinkedIn Premium subscribers who look like they will get more than 50 new courses every week available in various languages.
    • LinkedIn learning now has 14,000 enterprise customers, 17 million enterprise users and 12,000 high fidelity courses.
    • Video based tutorials are produced in house in their California studios.
    • There also a possibility of customizing your own content by making your own or from your organization.
    • The analytics will also inform them of their progress with the knowledge they gained or even the level of engagement and more.
    • ·It also provides higher education facilities by special, verified profile pages to universities and colleges. Hence encouraging youngsters to get started on building their profiles.
    • This platform can be further used for connecting those young students into alumni job finding networks for the recruitment business.
    • These materials (PDF files and other related documents) can also be downloaded to watch offline.
    • The videos made on this platform are understandable and the teachers are business executives and other professional from different industries. They also provide you a certificate right after you finish the course.

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    LinkedIn Learning is powerful even if you’re not seeking for jobs

    The platform is not just a job search booster, it is also a career booster for any professional who wants to stand out and advance their career faster. It can also help a professional get a raise or promotions with the completion of their LinkedIn Learning course. Doing all these course work can also help develop ones resume by mentioning it under the “skills” section. Example: Basics of Java Programming- LinkedIn Learning course completed on April 2020. During the times of the COVID pandemic people can make use of their time by self-educating themselves on various subjects by doing online courses with the help LinkedIn Learning.

    Competitors of LinkedIn Learning:

    • Udemy: Udemy is a platform where you can create online video course and earn money by teaching people around the world. This platform helps people learn new skills and advance their careers by sharing your knowledge. It also helps businesses up skill their employees with virtual training.
    • Skillshare: Skillshare provides learning for the world’s most innovative companies. This platform gives business solution to maximize the creativity, engagement and develop the entire workforce. With skillshare for teams you can empower and inspire your teams with on demand classes, in person events, customized learning paths and world class teachers. There’s on demand classes, hands-on workshops and events.
    • Coursera: This platforms helps build your skills with courses, certificate and degrees online from various world class universities and companies. You can learn the latest skill like business analytics, Python, Graphic design and more. It helps people who are interested for a career in fields like IT, AI and cloud engineering with the help of coursera.

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    Future of LinkedIn Learning

    LinkedIn Learning now has more 17 million users and is among the top ten vendors providing such services. It has also recently introduced LinkedIn Learning Pro which is a big competitor for other Learning Experience Platforms such as Degreed, Coursera, Skillshare, etc. It has the potential to conquer the corporate learning market because of the quality of their videos. The Learning Pro edition helps you create your own pathways or even customize combination of courses by putting in different content from their site.

  • STEPapp – Startup Which Gamifies School Education

    Education is one of the important things for people living in this world. As one important area, we can utilize education in many fields of operation and in our day to day life. Edtech startups in India are changing the scene of education in India. They are making it interesting to learn new things. It ultimately help the nation because we know that children are the future of our country.

    India suffers from skewed pupil-to-teacher ratio, which is rising and it compromises a complete learning experience for students in schools. And hence, these technology-driven learning apps are using gaming elements to help boost the learning process for students and sharpen their basics in various subjects. One such company is EduIsFun providing the product STEPapp. Read this article to know more about STEPapp.

    STEPapp – Company Highlights

    Startup Name EduIsFun
    Headquarter Mumbai
    Sector Education Technology (EdTech)
    Founder Praveen Tyagi
    Founded 2015
    Parent Organization Eduisfun Technologies Pvt. Ltd.
    Website stepapp.ai
    Contact support@stepapp.ai

    Stepapp – Vision and Mission
    Stepapp – Target Market
    How was Stepapp Started?
    Stepapp – Product/Services
    Founders of Stepapp and team
    Stepapp – Name, Tagline, and Logo
    Stepapp – Business Model and Revenue Model
    Stepapp – Startup Launch
    Stepapp – User Acquisition and Growth
    Stepapp – Startup Challenges
    Stepapp – Future Plans
    Stepapp – Funding and Investors
    Stepapp – Advisors and Mentors
    Stepapp – Recognitions and Achievements

    You can also have a look at the top Edtech startups in India for some inspiration.

    Stepapp – Vision and Mission

    STEPapp believe in primarily providing a level playing field in education. The idea is to bolster four key parameters that make education effective and complete. These key parameters are AQEA: Accessibility, Quality, Enjoyability, and Affordability.

    They aim to provide universal access to quality education for every child using technology and gamification. The company’s mission is to create a bank of meritorious children who will be transformed into national assets.

    Stepapp – Target Market

    Stepapp is from the Ed-tech industry. Their target group is school going students and the total market size (as per MHRD statistics) is 255 million students currently. And there will be significant growth in this industry due to two reasons.

    Firstly, India has the youngest population in the world and it will continue to be so at least until 2030 (as per UNESCO). By 2022 the number of school going students will be 300 million. Secondly, the current crisis has strongly underlined the urgent need for education to go digital and technology-enabled.

    How was Stepapp Started?

    After 22+ years of teaching, grooming, guiding, and mentoring some of the finest minds of this country through PACE IIT & Medical, there was already an established niche for them. They know Building a technology solution in education is a new ball game altogether. They are trying to solve the two major issues that prevail in our country:

    1. Educational Inequalities in India
    2. Low Technology Adoption in India

    Both of these issues individually create a divide between the latent potential existing in our country, especially in the villages and towns, and the culmination and representation of that talent on a global scale.

    The startup’s main idea was to bridge this gap between rural and urban educational opportunities and provide a level playing field for students of all classes. Secondly, as the world is moving fast in terms of technology, they wanted to provide students with the latest educational technologies for them to stand stronger and smarter.

    Also read: How Byju’s is Making Millions of Students Fall in Love With Learning

    Stepapp – Product/Services

    STEPapp is a gamified, personalized, interactive and adaptive learning app that makes learning Math & Science fun and interesting for school students. STEPapp offers the students of grades 1st to 12th a great opportunity, to experience a virtual gamified learn from home solution that enables the students to learn and play at the same time. This gives the students a conceptual clarity while making the studies interesting too.

    STEPapp is an innovative way to learn concepts while ensuring that all the stakeholders (parents, principals, teachers, and students) are aware of the learning outcomes at all times.

    Following are some of the features of STEPapp:

    • Gamified Format: The gamified format of STEPapp helps the students learn the topics in an interesting way thus keeping them engaged.
    • The syllabus is broken down into small conceptual quanta: STEPapp makes learning seamless by replacing long lectures into small conceptual quanta.
    • Simplified testing methodology and measurable learning outcomes: STEPapp allows the students to measure their learning outcomes in a simplified manner. The outcomes are measured on the basis of speed, accuracy, and the number of attempts.
    • Self-paced learning: Students can control their learning pace by revising the concepts and relearning the topics.
    • Content created by 400+ IITians and Doctors: For better learning outcomes, the syllabus of STEPapp is designed and curated by the expertise of 400+ IITians and doctors, simplified in gamified format.
    • Rewards and recognition: Students get motivated to learn and study when they are rewarded and recognized.

    Founder of Stepapp and team

    Praveen Tyagi is the founder and CEO of STEPapp. Sandeep Singhal is Chief Business Officer and a Physics Mentor and Gaurav Goyal is the Chief Technology Officer at STEPapp.

    Praveen Tyagi is founder and CEO of Stepapp.
    Praveen Tyagi

    STEPapp is created with a team of 400+ IITians and Doctors with over 5 years of extensive research. The concepts and content are generated and created by the extensive research of these 400+ IITians and Doctors, who have combined their knowledge and intelligence for creating such content that is easily understood by the children without any hindrances.

    Apart from these, they have other teams that are constantly aiming to provide a level playing field for students and help the company in fulfilling its mission and vision.

    STEPapp or Student Talent Enhancement Program is a gamified app that enables the students to have a learning experience through a level playing field. The gamified approach helps the students to learn their concepts in an interesting way.

    STEPapp Logo
    STEPapp Logo

    When the student clears a chapter in the app, the virtual character in the app goes a ‘step up’ to the next level. This up-gradation of a student from one chapter to another or stepping up to the next level ideated them to give the name STEPapp and also represented in the logo.

    Relevant read: List of EdTech Startups in India | Emerging Education Startups

    Stepapp – Business Model and Revenue Model

    The startup have two products in STEPapp:

    • STEPapp Concepts:
      The unique, gamified content is mapped to the school curriculum and it has been broken down into small nuggets of information so students can grasp the concepts easily. The content has been created by 400+ IITians and Doctors to give students conceptual clarity in math and science. The product is priced at ₹ 5000. This is currently available for 6th – 10th for CBSE and ICSE boards.
    • STEPapp Scholarships:
      Top 10,000 performers from each grade (6th – 12th) win prizes ranging from ₹ 5000 to ₹ 1 crore from a total pool of ₹ 50 crores. The Enrollment fee is priced at an affordable rate of ₹ 500, to ensure that nobody misses out on the opportunity. The rewards encourages the students to perform better. Winners are mentored and guided by the expert team for their future endeavours.
    • Grades 1st to 5th app:
      They are soon rolling out a new product for grades 1st to 5th in the next few days. The aim is to make learning fun and enjoyable for all school students.

    Stepapp – Startup Launch

    The company started its journey by implementing STEPapp in various government and private school chains. They received an extraordinary response and great reviews from students when they played the game while learning the concepts in the app. This is what encouraged them to start implementing STEPapp in more schools and this is how they got their first 100 users.

    We had approximately 1 million downloads within the first month of our launch.  We are focused on improving and innovating more products and services to enhance the students learning experience and that is the only marketing technique we are focusing on – Praveen Tyagi, Founder and CEO of STEPapp.

    Stepapp – User Acquisition and Growth

    This product is not a push product but a pull product. Since the mission of the product is to impart knowledge and provide it to the children, they have always aimed to strategize their activities to fulfill this mission. They aim to provide the students to get the conceptual clarity by the content created by 400+ IITians and Doctors.

    Also, they give the stakeholders, i.e. the parents, the teachers and the policymakers, in-depth data on learning outcomes to make informed decisions about the child’s career through the interactive STEPapp Dashboard.

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    Stepapp – Startup Challenges

    One of the biggest challenges that came before STEPapp’s team was to reach out and build connectivity in remote areas and provide them with the e-learning experience. There was also an issue of improper infrastructure to provide school education in many areas in the country.

    After extensive research and development of STEPapp, they successfully implemented the offline feature in their app to provide a platform to educate children in the underprivileged areas. With STEPapp, students can now learn and revise the topics thoroughly without any disruption at the ease of their homes.

    Stepapp – Future Plans

    STEPapp see itself as a global product that has huge potential, not just in the Indian market but in global markets as well. The company is soon rolling out their product for Grades 1st to 5th app. They are also working towards making STEPapp a multilingual product. There are some new features in the product which are currently into BETA testing which will be announced soon.

    Stepapp – Funding and Investors

    Eduisfun has raised a total of $28M in funding over 1 round. This was a Venture round raised on Dec 24, 2019.

    | Date | Stage | Amount | Lead Investors |
    |— |— |— |— |— |—
    | Dec 24, 2019 | Venture Round | $28M | Amitabh Bachhan, Piyush Pandey |

    They are raising funds that will be utilized in strengthening their technological backbone, product enhancement, innovation and distribution on a global level. The startup will be using the funds in innovating more apps that are personalized, gamified, and packed with data analytics features and AI software.

    Stepapp – Advisors and Mentors

    STEPapp have a team of 400+ IITians and doctors with 21 years of experience in teaching and they are the advisors and mentors.

    Stepapp – Recognitions and Achievements

    The company have implemented STEPapp in hundreds of private and public schools, where, after playing on the app, students’ performance has improved remarkably. They have recently signed a deal with the Tamil Nadu government to implement STEPapp in their schools which will benefit over 10 lakh students.

    They have also implemented STEPapp as a learn from home solution in the reputed Podar Group of Schools. Also, they will have approximately 1 million downloads within a month.