Tag: Elderly Care

  • Living Better, Not Just Longer: Transforming India’s Elderly Care with Active Ageing

    This article has been contributed by Mr. Adarsh Narahari, Founder & Managing Director at Primus Senior Living.

    India has been undergoing a monumental demographic transition over the past few decades – from being a youth-led nation to now accommodating a rapidly ageing population. India is home to the world’s second-largest elderly population at present and is expected to double its senior citizens’ count by 2050.

    Ageing in India comes with numerous personal challenges – including physical and cognitive health decline, mobility issues, feelings of social isolation, loneliness, emotional and financial dependence and much more. These factors are further compounded by the country’s evolving social conditions and suboptimal geriatric care facilities, rising healthcare costs, and continued surge of nuclear families, making elderly care in India a task. 

    Emphasis on ‘Healthspan’ 

    Despite the challenges, India’s elderly population deserves to age with dignity while remaining fit and healthy, focusing on ‘healthspan’ more than ‘lifespan’. ‘Lifespan’ refers to how many years one remains alive, whereas ‘healthspan’ demonstrates for how long one remains healthy and disease-free. In India, the gap between life expectancy and healthy life expectancy has continued to widen in recent years. Data from 2022 indicates this gap now stands at roughly a decade, meaning India’s elders are, on average, spending 10 years or more burdened by various diseases or disorders. 

    Even as medical and longevity research advances worldwide, attempting to increase life expectancy, the concept of healthspan, which emphasizes not just living a longer life but also a healthier and productive one, is also gaining traction. Essentially, improving one’s healthspan is focused on boosting vitality and overall quality of life. To that end, while adopting certain healthy habits like getting enough sleep, exercising daily, having a balanced diet and saying no to alcohol and smoking are helpful, these aren’t always full-proof solutions.  


    Designing Products and Services for Aging Consumers
    Explore how businesses can address the unique needs of aging consumers through innovative products and services and explore opportunities for collaboration and growth in this evolving market.


    Ushering the Active Ageing Revolution in India

    When it comes to improving the quality of life amongst the elderly, ‘active ageing’ has the potential to be a game-changer. Defined by the World Health Organization (WHO) as “the process of optimizing opportunities for health, participation, and security in order to enhance quality of life as people age”, active ageing entails a comprehensive, multi-faceted approach that simultaneously promotes physical fitness, mental wellness and social engagement of seniors. Interestingly, this is in contrast to the popular perception of older people being inactive or lacking in movement.  

    The United Nations has declared 2021-2030 as the ‘Decade of Healthy Ageing’, while the government too has emphasized elder care as an integral part of the nation’s progress and development. The collective desire to see our seniors thrive – which constitutes the foundation of active ageing – is deep-rooted in India’s socio-cultural heritage. Here are some strategies India can embrace to optimally leverage active aging principles: 

    Senior Citizen Support Initiatives
    Senior Citizen Support Initiatives
    • Encourage seniors to participate in offline social/collaborative activities, contribute to community projects and social initiatives, and form their own social circle, peer groups/clubs
    • Conduct regular health check-ups and preventive screening camps, preferably at/near the doorstep of seniors, which can help in detecting potential health issues early
    • To aid mobility and pain reduction for seniors, organize Yoga and physiotherapy sessions – either in a group or a personalized format
    • Foster inter-generational connection and bonding opportunities at homes, family gatherings, community events, multi-generational communities, among other places, wherein senior citizens can interact with the younger generations 
    • Create dedicated age-friendly infrastructure at residential projects to ensure accessibility and convenience for seniors, including features like anti-skid tiles, emergency panic alerts, etc. 
    • Establish support networks and helplines to address the mental health and companionship needs of the elderly
    • Help seniors pursue their passion projects or creative pursuits such as art, music, etc. and also encourage them to take up new hobbies 
    • Organize sessions/workshops aimed at enhancing digital and tech literacy amongst the elderly community, including topics like usage of smartphones, software, etc.

    As per the latest McKinsey finding, India has roughly a generation before it becomes an ‘old’ country like Japan. Implementing the concept of active and healthy ageing is closely linked to ensuring India is able to reap its demographic dividend, not only to meet its economic aspirations but also the societal goals of living with health, wealth, happiness and purpose. India must continue to build inclusive and sustainable elder care facilities while complementing it with the various active aging strategies as shared above, in order to lead by example towards turning its demographic challenges’ story into one of demographic resilience. 


    A Compassionate Approach: Launching a Successful Elderly Care Business | SeniorWorld
    Explore the compassionate approach to launching a successful elderly care business, prioritizing empathy, inclusivity, and innovation.


  • A Compassionate Approach: Launching a Successful Elderly Care Business

    This article has been contributed by MP Deepu, Co-Founder & COO, SeniorWorld.

    In today’s rapidly aging population, the need for innovative elderly care solutions has never been more pressing. As we strive to meet the diverse needs of seniors, it’s crucial to approach the development of these services with empathy, compassion, and a deep understanding of the unique challenges they face. At SeniorWorld, we hold a fundamental philosophy: to envision seniors as our own parents, guiding us to create solutions that prioritize their social, wellness, and safety needs.

    Understanding Seniors: The Key to Effective Care
    Inclusive Design Thinking: A Pathway to Innovation
    Compassion and Thoughtfulness: The Heart of Elderly Care
    Building Trust and Reliability: The Foundation of Success
    Creating Holistic Solutions: Integrating Social, Wellness, and Safety Components
    Embracing Innovation: Paving the Way for the Future of Elderly Care

    Understanding Seniors: The Key to Effective Care

    To embark on the journey of launching a successful elderly care business, it’s imperative to first understand the seniors we aim to serve. Aging brings about a myriad of physical, emotional, and social changes, each presenting its own set of challenges. By adopting an inclusive design thinking approach, we can ensure that our solutions cater to the diverse needs of seniors, regardless of their abilities or limitations.

    Inclusive Design Thinking: A Pathway to Innovation

    Inclusive design thinking revolves around the principle of creating products and services that are accessible and usable by people of all ages and abilities. When applied to elderly care, this approach allows us to develop solutions that empower seniors to maintain their independence, dignity, and quality of life. One of the cornerstones of inclusive design thinking is empathy – the ability to step into the shoes of seniors and truly understand their perspectives, needs, and desires. By engaging directly with seniors and actively listening to their feedback, we can gain invaluable insights that inform the development of more effective and meaningful solutions.

    Compassion and Thoughtfulness: The Heart of Elderly Care

    At the core of our approach to launching an elderly care business lies compassion and thoughtfulness. By viewing seniors as our own parents, we are reminded to treat them with the respect, care, and dignity they deserve. This means going above and beyond to anticipate their needs, address their concerns, and provide them with the support they require to thrive in their later years.

    Building Trust and Reliability: The Foundation of Success

    In the realm of elderly care, trust and reliability are paramount. Seniors and their families must feel confident that the services they receive are of the highest quality and delivered with integrity and compassion. By prioritizing transparency, communication, and accountability, we can build strong, long-lasting relationships with our clients and earn their trust over time.


    How To Build Professional Relationships With Your Clients
    Your professional relationship plays quite a significant role when it comes to client interaction or optimizing the work process. Read more on how to build healthy work relationship with clients.


    Creating Holistic Solutions: Integrating Social, Wellness, and Safety Components

    To truly meet the needs of seniors, it’s essential to take a holistic approach to care, addressing not only their physical health but also their social, emotional, and cognitive well-being. By offering a comprehensive range of services that encompass social engagement, wellness programs, and safety measures, we can support seniors in leading fulfilling and independent lives.

    Global Elderly Care Services Market
    Global Elderly Care Services Market

    Embracing Innovation: Paving the Way for the Future of Elderly Care

    As we navigate the ever-evolving landscape of elderly care, innovation must remain at the forefront of our efforts. By embracing new technologies, methodologies, and approaches, we can continuously improve and refine our services to better meet the evolving needs of seniors. Whether it’s leveraging telehealth solutions to provide remote medical consultations or implementing smart home technologies to enhance safety and security, innovation holds the key to unlocking new possibilities in elderly care.

    In conclusion, launching a successful elderly care business requires a multifaceted approach that prioritizes empathy, compassion, and innovation. By understanding seniors as our own parents, adopting inclusive design thinking principles, and embracing a holistic approach to care, we can develop solutions that empower seniors to live with dignity, independence, and fulfillment in their later years. With a commitment to excellence and a dedication to serving seniors with integrity and compassion, we can pave the way for a brighter future in elderly care.


    Companies that provide Incentives and Wellness Programs to employees for staying healthy
    Currently, employees find it difficult to balance their work and wellbeing. These are some companies that provide incentives to their employees to stay healthy.