Tag: education market

  • Taghive – Providing AI-Powered Self-Assessment Solutions for Students via Class-Saathi

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by TagHive.

    The Indian education system is the largest in the world with 170 miliion students and 1.5 million schools. Education sector in India is growing at a huge pace as it makes the foundation of social and economic growth of the Nation.

    The School systems in India are getting Tech-Savy with the technological transformation. The use of technology in the education system stimulates student engagement in learning. TagHive has brought Class Saathi app for helping students improve their performance and competency.

    Read to know more about TagHive, founder, the startup story, and more.

    TagHive – Company Highlights

    Startup Name TagHive
    Headquarters South Korea
    Industry Edtech
    Founder Pankaj Agarwal
    Founded 2017
    Total Funding Raised $3 Million
    Website tag-hive.com

    TagHive – About
    TagHive – Industry
    TagHive – The Idea and Startup Story
    TagHive – Products and Service
    TagHive – Founder and Team
    TagHive – Name, Tagline, and Logo
    TagHive – Business Model
    TagHive – Customer Acquisition
    TagHive – Challenges Faced
    TagHive – Funding
    TagHive – Advisors and Mentors
    TagHive – Competitors
    TagHive – Tools Used in the Company
    TagHive – Recognition and Achievements
    TagHive – Future Plans

    TagHive – About

    TagHive Inc., is a Samsung-funded education technology company, incorporated on April 25, 2017 is headquartered in South Korea and has an office in India. The company’s offerings include AI-powered self-assessment solutions and clicker-based classroom response systems. The company offers its solutions under the “Class Saathi” brand in India and under the “Class Key” brand globally.

    TagHive has 22 registered patents and trademarks and 10 others are pending. The company’s solutions are used in over 1,000 schools (adding 2-3 schools daily) and over 340,000 students have downloaded the Class Saathi self-assessment solution.

    Their vision is to be the learning platform of choice for schools around the world, by building a unified platform that connects all stakeholders in the education ecosystem to improve learning outcomes. They believe that education is the greatest equalizer, and that technology shouldn’t be only for students for privileged backgrounds. Class Saathi is designed to empower the current system rather than disrupt it.

    TagHive – Industry

    There are over 1 million public schools in India, with over 170 million students; who on an average, do not have access to resources to learn that a majority of more expensive private school students do. With an average per student spend of Rs. 15,000 from Governments per year, there is little to no space for solutions that aren’t built to be low cost.

    Class Saathi is designed to work exactly in this space, for teachers, administrators and parents to create a supportive ecosystem of learning for students who, if not attended to, could be at risk of dropping out. A report by KPMG shows that India is the second largest market for edtech in the world, behind the United States. By 2030, the Indian edtech industry is poised to become $30 billion in size, but this current trend is focused on the private and higher paying segment of customers. Students in higher need across public schools are not a focus area, which is exactly what Class Saathi focuses on.

    TagHive – Founder and Team

    Pankaj Agarwal - TagHive Founder
    Pankaj Agarwal – Founder of TagHive

    TagHive Inc. currently has 25 full time employees, 9 in Korea and 16 in India. Primarily, the Indian team looks at partnerships, operations, development and communications; while the Korean team focuses on research, innovations and operations beyond India.

    They believe that trust and ownership is paramount, which is why even though the Indian team is fully remote, they have full liberty to lead and be accountable for their role. They are an organization on a mission and truly value people with passion and drive to transform the education ecosystem. It is a long and difficult journey, but if anyone is ready to walk on this path with us, we’re more than happy to have them!

    Pankaj Agarwal about TagHive Startup Story

    TagHive – The Idea and Startup Story

    As a student who began his journey in a small school in a village in Bihar, I had the incredible opportunities to then study at IIT Kanpur, Seoul National University, and Harvard Business School. Studying in 3 countries made Pankaj Agarwal the person he is. Education is always highly valued by him.

    When Pankaj Agarwal started TagHive in South Korea, one visit brought him back to the school where he studied, and even after decades, he realized that hardly anything there had changed. He was surprised to see that while the world had changed, schools remained the same, and students were still not getting the resources they needed. This was when he decided to create Class Saathi to be used in schools even without internet and electricity. They took inputs and got feedback from teachers and government officials in the space, and built features and functions according to what they need, and the response was great because most solutions weren’t designed to be used in under-resourced schools and classrooms.


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    TagHive Logo
    TagHive Logo

    The ‘TagHive’ name came from their original idea to use physical (hardware) and software ‘tags’ to enhance experiences across the real and virtual world in pretty much all domains, including but not limited to play, education, entertainment, fitness, and more. They wanted to represent energy and connectedness, which is why they chose that name.

    The ‘Class Saathi’ name however, surprisingly was something that came to me in a dream. Originally it was something the founder had put as a placeholder, but as they continued developing the product, it turned out that their users actually resonated with it, and despite their reservations about it not sounding ‘global’; the idea behind it was something even TagHive’s investors and supporters in Korea loved.

    TagHive – Products and Service

    Class Saathi is a clicker based smart classroom platform that makes formative assessment easy and fast.

    Class Saathi is a combination of a clicker device for each student and a mobile application for teachers, parents and administrators. After teaching a concept in a class, the teacher can ask a few questions using Class Saathi to gauge the understanding level of each and every student. The administrators and the parents can also see the learning data on their respective screens. Class Saathi app has over 50,000 questions (in English and Hindi combined) on Maths and Science for students of Class 6 to Class 10 and is based on NCERT curriculum.  Over 6.2 million questions have been solved on Class Saathi as of April 5, 2022.

    Class Saathi is aligned with New Education Policy’s objectives of micro-learning and continuous assessments. “Data First” approach ensures greater accountability at all levels. It is the world’s first and only clicker solution that works on a mobile phone, and doesn’t require internet or electricity to function inside classrooms. This enables it to be used across absolutely any context, especially in schools with the highest need in rural contexts.

    The app is also powered by AI, enabling Personalized Adaptive Learning (PAL) for students beyond the classroom. It adapts to student learning levels to give them questions that can challenge them and help them learn, which allows for learning to happen at home without any teacher assistance. Parents are also able to understand student progress through the rich data dashboards, and support their children in learning.

    TagHive – Business Model

    Class Saathi primarily works with governments and organizations to achieve scale and impact. Through funding by either the government bodies themselves, grants, or private channel partners, they implement its solutions across a wide range of schools.

    TagHive – Customer Acquisition

    They started directly working with governments because that was their target group, and because they were developing the solution with their on-ground feedback. Through this, they were able to reach out to their first set of users, and word of mouth helped us scale up and get even more users.

    They didn’t focus on paid marketing to spread the word about Class Saathi, but rather let their impact do the talking. Being a unique solution addressing age-old challenges in the Indian education ecosystem, they were able to begin conversations with like-minded early adopters from Governments and organizations, who then helped us begin pilots.

    These pilots were able to show impact in a very short amount of time (learning outcomes and attendance increased by 8% and 10% respectively in 30 days alone), which then enabled us to continue with larger-scale implementation and also spread the word about the potential of the solution. Additionally, since Class Saathi is extremely affordable and constantly evolving based on need, they were able to invest stakeholders who saw the value in it.

    TagHive – Challenges Faced

    One of the biggest challenges was to show stakeholders in the education system like teachers and administrators the value of Class Saathi. Most, if not all of them had already worked with some other education technology solution and were always of the opinion that it would be an additional burden. However, since Class Saathi is designed to empower rather than disrupt, they had to do multiple conversations to invest in Class Saathi and help them see that it will only help them.

    They truly believe that teachers are still the cornerstones of a great education, and their idea has always been to make life easier for them so that they can strategically focus on the learning outcomes of their students, armed with data and a platform that lets them build a more conducive learning environment.

    TagHive – Funding

    Date Stage Amount Investors
    June, 2017 Seed Funding $0.5 Million Samsung Ventures
    December, 2021 Series A $2.5 Million Forest Partners

    Funding and support from Samsung Ventures and Forest Partners has allowed us to expand their development to create an even better product that truly addresses the needs of stakeholders in the education system today; and to build a high-performing team to multiply and expand this impact across India.

    TagHive – Advisors and Mentors

    Yes, they have multiple advisors and mentors from India and Korea, who’ve helped us with challenging their assumptions and connecting us to people and resources they need. They come from a variety of backgrounds and have been instrumental in helping us grow.

    TagHive – Competitors

    While there are other edtech companies in India and globally, their solution is uniquely addressing problems in the public education ecosystem. Having said that however, some of their competitors are:

    TagHive Competitors in India:

    • ConveGenius
    • EI Mindspark
    • Gooru Navigator

    TagHive Competitors Globally:

    • AssessPrep
    • EdCite
    • ClassKick
    • Formative

    TagHive – Tools Used in the Company

    The tools they use in TagHive are:

    • Google Suite
    • Asana
    • Slack
    • Trello
    • WhatsApp
    • Zoom

    TagHive – Recognition and Achievements

    Many awards and recognition has been received by TagHive:

    • TagHive was Asia Pacific finalist in the Harvard NVC in March 2021
    • Won the 2020 Time2Leap Award (presented by Ministry of SME, Govt. of India)
    • Recognized by India AI as top 5 startups reinventing Education in India with AI
    • Awarded Education Startup of the Year 2019 at DIDAC India, Asia’s largest and India’s only exhibition and conference for education
    • Founder & CEO was on the Fortune India 40 Under 40 list released in June 2021
    • 1000+ schools in Korea

    TagHive – Future Plans

    TagHive operates in South Korea and India, and works with partners like The Ford Foundation, Kaivalya Education Foundation, HCL, Google, Samsung, and the Governments of Uttar Pradesh, Madhya Pradesh, and Odisha, with even more in the pipeline.

    Over the next 3 years, their goals are to:

    • Implement Class Saathi (both at-home learning app and in-classroom assessment solution) in State Government and Central Government run schools and networks (State Board Schools, Kendriya Vidyalayas, Tribal Welfare Schools, and more) in India first and then go global
    • Integrate into NDEAR, NEP 2020 implementation, and relevant National Education Technology frameworks through technology platform sharing, service provision, or technology partnerships
    • Partner with large scale nonprofits and foundations to implement Class Saathi across their school networks

    They are currently and constantly developing new features based on requirements and feedback from their stakeholders on the ground. By April end, they will have a completely revamped teacher-facing app, which adds in a wealth of features that they have been asked for. They are also developing new dashboards and reporting functionalities to further ease the lives of their administrators.

    FAQs

    When was TagHive founded?

    TagHive was founded in 2017.

    Who is the founder of TagHive?

    Pankaj Agarwal is the founder of TagHive.

    Who invested in TagHive?

    TagHive is funded by Samsung Ventures and Forest Partners.

    How much funding has TagHive raised to date?

    TagHive has raised a funding of $3 Million.

  • Marketing Strategy of Udemy

    The global world has become a home where sincere and eager learners have 24-7 worldwide access to a number of personal tutors and guidance all at the same time, each professor giving expert advice to the keen minds and helping them. The virtual tutors tend to explain their subjects in simpler ways comparatively, they also teach them in a practical language and are even willing to repeat classes. And the amazing part is all this comes free or at a minimal cost. One of the overly amazing platform has been established known as Udemy.

    The efforts of education entrepreneurs are revolutionizing traditional learning methods by replacing classroom instruction and fixed curricula with self-paced, online education and instruction from subject experts around the world. Online education gives freedom as sources of knowledge are free wherever they may be found.

    About Udemy
    Udemy Business Strategy
    Udemy Marketing Strategy
    Conclusion
    Frequently Asked Questions

    About Udemy

    Udemy is the world’s largest online learning platform and was founded by Eren Bali in 2010, aiming mainly to educate adults and students. Udemy has a huge student database with more than 30 million students learning worldwide. A total of 50,000 instructors teaching courses in over 65 languages covering over 245 million course enrollments over a period.

    Udemy is a platform where the user gets access to a database of new courses and gets wide exposure. The courses from various sectors are available and also in various languages to meet the learner’s expectations.

    The founder of Udemy-Eren Bali
    The founder of Udemy-Eren Bali

    Udemy is based in California with $48 million in funding. The company has created a tech platform that allows new instructors to plan, create, design, and produce video instructions for almost any subject.

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    Udemy Success Story

    Udemy targets several different markets. The tutor or instructor who creates the course, the student who takes the course, and organizations that might utilize Udemy technology to create specialized courses as a branded product or for internal employee use.

    This platform offers 20,000 video instruction courses divided into different categories with suitable prices. Udemy gives opportunity to more than 10,000 instructors globally. The rapid growth of the student base to acquire knowledge on Udemy is amazing and there are 4 million views for videos.


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    Udemy Business Strategy

    There are other competitive ed-tech companies like Coursera, Unacademy that have grown their academic institutions online. Udemy, on the other hand, has adopted the unusual path, they came up with an idea of helping candidates to become an instructor on Udemy. Udemy has also built a B2B platform for the Business offering, which targeted a completely different set of target audiences.

    Instructor Fees

    Udemy does not charge anything from an Instructor to make and publish content. Udemy earns when students purchase a course online. The firm charges 50% for organic purchases and paid advertising on digital media for promoting instructors.

    The revenue generated is then shared with instructors. Instructor fees depend upon the mode of purchase opted by the candidate.

    Three revenue streams of Udemy:

    • Instructor Promotion: The instructor receives 97% of the revenue generated on purchases done by using a referral code or link and the other 3% is received by the firm.
    • Udemy Organic: The sales are called organic when a student explores a course through the site and does not use any referral code. In this case, Udemy receives 50% and the instructor receives an equal amount of the course’s revenue. Udemy charges a 30 percent fee for any sale made through the company’s Android or iOS app.
    • Paid Acquisition: If any student purchases the courses through paid advertising, displayed by Udemy on channels like YouTube and Google, Udemy takes 75% of each course sale. Instructors get the choice to decide where and how many times the course advertisement should be featured.

    Udemy for Business

    Udemy has plans for companies as well. With this plan, employees get access to top courses on the Udemy platform.

    Udemy has two subscription plans, a Team plan, and an Enterprise plan. The Team plan is aimed at learning groups of 5 to 20 users.

    The enterprise plan is suitable for all teams above 21 or more users. Thereon, pricing is available upon request by contacting Udemy’s sales team. Along with access to top courses, Udemy provides custom categories and learning paths, no language limitation (the Team plan is limited to English only), custom user groups, tracking user activity, slack integration, and many more.


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    Educational technology is the integrated use of computer technology (software, hardware), educational theory, and training. The emergence of coronavirus has a major impact on the Edtech sector of India. Educational institutions changed into online because of lockdown.


    Udemy Marketing Strategy

    In any course of establishing the startup in the market or even after setting it up, marketing has to be given its importance as it attracts more attention and customer base. Udemy has got the power of attracting the target audience and making them believe in online education. In this virtual learning world, there are several marketing strategies of Udemy to count on:

    Growth of Course enrolment on Udemy
    Growth of Course enrolment on Udemy

    Specific Goals should be set

    Like all the other top businesses, Udemy has given a sales and revenue target to achieve, to their specific team and get the plan working through online marketing.

    Solving Problems of Customers

    Acknowledging and solving the doubts and problems of students is a mandatory move. It gives the company an obvious and attractive marketing message and a clear reason for them to purchase the product and in this case, any course on Udemy.

    Try getting 5-star reviews

    Whenever a user plans to purchase something and makes a choice on which product to buy, he gets and checks all the data in detail about it. The most important thing every customer checks are the product reviews, their ratings and how well the product or its services suits him or her. The companies need to get better reviews by giving customer satisfaction for maintaining the image which will help grow the business in turn.

    Choose the Right Keywords and Topics

    Marketing in any business is all about hitting on the right nerve of the consumer’s demands and leaving an impact on them whenever the product or service is advertised on any platform. The marketing team needs to use appropriate keywords to get an organic search result from the consumer. The correct keywords will help the users to make a choice. The companies need to make sure the topic is in demand and frequently searched.

    Following up on Customers

    Following and engaging constantly with customers, in this case, students is all about building relationships with them. This method will make them more comfortable to talk to and have a positive feeling about the company.

    Free content to generate leads

    Even if a particular product is paid content, free content can go further. Udemy, being an education technology company that offers a variety of online courses on the consumer’s plate has recently seen an 800% growth in traffic after which they lowered down on their content marketing efforts as generating leads through free content helps. The offering of free blog content is an amazing lead generation tool for paid content.

    Conclusion

    All-time learning at ease is crucial to maintain a position in the world and also for personal growth. The necessary formal coaching is often unavailable or too costly to deliver the education that benefits students in their professions. Udemy is likely to maintain its lead in the online video instruction industry and marketing strongly for its tutors and learners.

    Frequently Asked Questions

    What is the cost of the Team plan?

    The Team plan costs $360 (USD) per user per year. To get this plan you need a minimum of 5 users.

    How does Udemy make money?

    Udemy makes money per course sales. The revenue generation through per course sales depends on how the user purchases course. The percentage varies from 3 to 50 % per course sell. Also, Udemy has plans for businesses, it includes access to top Udemy courses, learning path, custom categories, and no language barrier.

    The best strategy for Udemy

    Understand customers and their problems. Try to solve these problems through your courses. Get good reviews and keep your customer engaged.

  • Brainly- Business Model and Story

    With so many educational startups like BYJU’S, Toppr, Vedantu, Unacademy, UpGrad, etc. emerging around the corner, raising millions from the students of India, few international platforms like Brainly are also paving their way to take their bite from one of the biggest youth-oriented countries.

    Let’s see how this 11-year old edtech company set to surmount the world’s e-learning market.

    Brainly – About
    Brainly – Foundation
    Brainly – Story of Startup Launch
    Brainly – History
    Brainly – Business Model
    Brainly – Challenges Faced
    Conclusion
    FAQs

    Brainly – About

    Brainly is an education technology company based in Krakow, Poland. Brainly provides a knowledge-sharing community where millions of students, teachers as well as parents share knowledge and solve each other’s problems. It has become the world’s largest social learning network, having reported 250 million monthly users per month across the 35 countries it serves, among which 15 million users are from India itself.

    Brainly, as it describes itself, is a place for students, by students. The motto of Brainly is Smarter Together. Mainly built for high school and middle school students, all types of solutions and help can be found in this application, be it about Mathematics, History, Calculus, English, Biology, Chemistry, Physics, Social Studies, Health, Business, Arts, World Languages, Law, Computers and Technology, Engineering, Medical Sciences, French, German, etc. and many more.

    Moreover, Brainly makes its usage more interesting by granting points to its users when they answer questions posted by others. And it awards ranks to users based on their frequency and accuracy of solving problems. The website also provides teacher ranks to professional teachers. So peers can have a healthy competitive environment among themselves while also enjoying the website and learning together.

    Brainly Introduction

    Brainly – Foundation

    Brainly was founded in 2009 by three friends Michal Borkowski, Lukasz Haluch, and Tomasz Kraus. Since then, it has set up its headquarters in New York City, United States, and Krakow, Poland; and expanded its venture over 35 countries, raising 38.5 million dollars from its seven investors, including Naspers which also funded BYJU’s.

    Brainly – Story of Startup Launch

    Michal Borkowski | Co-founder and CEO of Brainly
    Michal Borkowski | Co-founder and CEO of Brainly

    The inspiration to start this multi-million dollar company came from Michal Borkowski, co-founder and CEO of Brainly. Before Brainly, Michal worked for Q&A networks and got to understand from it that subject-specific Q&As perform better than general Q&As. This later became the original inspiration behind Brainly.

    Brainly was launched at the time when edtech companies were not much encouraged and it was difficult to find investors. So the three founders funded their company themselves and took the risk, and within a year, their decision got paid off as millions of students were starting to use Brainly to know more, and to know faster, in a click. And today Brainly claims to have built the world’s largest social learning network.

    The Brains behind Brainly.Michal Borkowski, Lukasz Haluch and Tomasz Kraus.

    Brainly – History

    The company was initially named Zadane.pl. In 2011, just 2 years after the company’s birth, it created Znanija.com, the first international project dedicated to Russian language speakers. After that, the growth of this company had no turning back and raised several funds from large capital firms. The total funds raised by the company since its establishment is reported to be $68.5 million.

    In 2017, Zadane.pl changed to Brainly. In January 2018, Brainly announced the ownership of the video education startup, Bask, to bring video technology to the Brainly platform.

    Brainly – Business Model

    After conquering the world, Brainly is now all set to expand in India by focusing on vernacular content. It has already created a 15 million userbase in India within 2 years, the same as India’s first and only edtech unicorn BYJU’s. Brainly conducted a survey for Indian students and found that its users comprise of 42% secondary and 39% higher secondary grade students.


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    However, Brainly has not yet monetized its services in India. According to Michal Borkowski, the CEO and co-founder, Brainly is giving priority to the growth of its reach to every potential user over profits. It has planned an efficient business model for rooting in India.

    India offers a huge market to Bainly. People here are more willing to spend their salaries on their kid’s education than any other sectors. The building competition among students and the pressure to succeed put up by parents acts as a boon to Brainly’s market opportunities.

    Moreover, students are dissatisfied with their schools, complaining that the schools are unable to prepare them for their careers. So here comes the need of an easy-to-go help source.

    Unlike most other edtech companies established in India that provide competitive exam preparations and tedious learning programs, Brainly focuses on specific, curriculum-related problems and skill strengthening through connecting students together.

    India’s Education Market

    Brainly – Challenges Faced

    Brainly’s current strategy is to build the student community and work on the content to ensure the best quality possible. But India also poses some challenges.

    Lack of internet availability, which is a great problem in rural areas and semi-urban areas of the country, can cost a lot of users to Brainly. For this, the Brainly team is working to have a low and flexible data requirement for their app.

    Lack of a unified syllabus in India also puts the company in trouble. So it does not follow a specific curriculum so that it can have a wider userbase of all school subjects.

    Seeking the vernacular language is also a tough and elaborate job. India, having 22 official languages and thousands of regional ones, Brainly has to launch in languages other than English and Hindi in order to attract all types of students.


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    Conclusion

    Brainly’s multifaceted community of experts encloses students who help answer other students’ questions, be it a complex calculus question, or a conceptual question about a reading based assignment, or any inquiry regarding studying strategy for any career-related goals. So it assures verified and reliable solutions and to its users and builds a sense of trust for itself.

    As Brainly puts its concept in a line, “No one knows everything, but everyone knows something. With Brainly, students combine their strengths and talents to tackle problems together.”

    With such great perspective and an efficient and dedicated team constantly working to refine its business model and open to new ideas; the day does not seem to be far away when Brainly will become every Indian student’s goto app.

    FAQs

    Is Brainly a free app?

    You can always access most of the content and features available on Brainly for free. But if you wish to access all of the answers on Brainly, including Verified Answers with 100% uninterrupted access, you can purchase a Brainly Plus subscription!

    When was Brainly founded?

    Brainly was founded in September 2009 in Poland by founders – Michal Borkowski, Lukasz Haluch and Tomasz Kraus.

    Do you get paid on Brainly?

    Brainly doesn’t give you money. It works like Quora, where you answer questions to get points, and then use those points to ask questions and clear your doubts.

    Is Brainly Indian?

    No. Brainly is a Polish EdTech, headquartered at New York. It is available to use in India though.

  • Business Model of UpGrad | How does upGrad make money

    ‌‌The pandemic has shown us what digitization is capable of! Our education system has been highly affected by the pandemic. The whole education system has gone from desk to desktop. This has brought a positive factor as well.

    There have been tons of education-based applications launched to serve the students in an effective manner. India has entirely moved from the conventional classroom method to the virtual technical classroom. And a great asset to this has been the very prominent UpGrad, which provides higher education, digitally.

    UpGrad is a pretty fascinating application and a very successful education-based company. Through this article, we will discuss the business model of UpGrad in order to have a better understanding towards the Ed-tech companies. Moreover, we discuss how this Ed-tech company makes money and also, how it targets its audience. Let’s get started!

    About UpGrad
    Where does UpGrad operate?
    Key Services of UpGrad
    Target Audience of UpGrad
    UpGrad: Business Model
    What is Unique about the business model of UpGrad?
    How does UpGrad make money?
    FAQ

    About UpGrad

    ‌‌UpGrad is known as India’s largest company that provides higher education in many fields, founded in 2015. UpGrad offers higher education through various programs in Technology, Law, Data Science, and Management. There aren’t any specifications for the students. From students to professionals, anyone can sign up for these programs.

    The most fascinating thing about UpGrad is that it offers courses in collaboration with the top universities such as MICA, IIT Madras, Jindal Global Law School, Liverpool John Moores University, NMIMS Global Access, Duke CE, and many others.

    ‌‌UpGrad has built a very strong upholding in the Indian education system and it’s all set to achieve definite career success for everyone from the global working environment. UpGrad offers an 85% completion rate for programs, industry-relevant curriculum, placement support, result-based learning opportunities, and significant mentorship to its members.

    ‌‌On a global scale, UpGrad has over 40,000 paid active users right now along with an influence on over a million. In fact, UpGrad is the first-ever company to have a well-recognized PG Diploma in Data Science course from the National Association of Software and Services Companies (NASSCOM) and NOS.

    Moreover, UpGrad has been honored with the “Best Education Brands” award from the Economic Times in 2018.

    Where does UpGrad operate?

    ‌‌The co-founder of UpGrad, Phalgun Kompalli has done incredible work in the sector of higher education and learning through technology with his award-winning company, UpGrad. The company operates in many countries including India, Africa, the United States, Southeast Asia, and Brazil.


    Brainly- Business Model and Story
    Brainly is an edtechcompany for students. It provides a learning platform where students get answers for all types of questions and share knowledge.


    Key Services of UpGrad

    ‌‌UpGrad offers specific online courses and rewards the learners with a well-recognized certificate in many fields such as Machine Learning, Data Science, Digital Marketing, Software Development, product management, and many others.

    ‌‌Furthermore, it provides unique experiences to its customers through the contents developed by academia and industry experts. Also, effective mentorship and career support.

    Target Audience of UpGrad

    ‌‌UpGrad majorly targets people above the age of 22 or 23. Its targeting is quite similar to that of Simplilearn company. UpGrad focuses on the working people in the age group of 23-45, who are eager to learn and improve their skills through online channels.

    Business Model of upGrad

    ‌‌UpGrad runs on a pretty effective business model which holds a two-way approach between the students and the educators in order to form a bright future together. In other words, UpGrad acts as the bridge between the educational institutions and the candidates to gain the best knowledge and proficiency. The educational institutions offer their program courses in different subjects through the UpGrad app as well as the website at reasonable prices.

    ‌‌The candidates who are interested in the offered courses, register themselves on UpGrad by filling out the essential eligibility criteria fixed by the institution. After this, the candidate pays the given fees for the course. UpGrad offers two options for submitting the fees: complete fees at once or installment option.

    ‌‌Besides, UpGrad also employs professional guides who would enroll the professional candidates in their courses. This forms a two-way business approach that helps UpGrad in completing its ultimate goals and brings out a convenient way for companies to hire potential people. As we discussed the business model of UpGrad, let’s have a look at what’s unique about this business model.

    What is Unique about the business model of UpGrad?

    ‌‌The most unique thing about UpGrad’s business model is that it isn’t any other ed-tech company with educational videos and content. UpGrad is the leading platform that provides the expertise and experience of entrepreneurs as well as professionals. UpGrad offers tons of student-based services and always brings out remarkable results.

    ‌‌UpGrad is working towards more than 15 new courses that would be included in the programs and are all set to expand its locations globally.


    WhiteHat Jr Success Story | Founders | Competitors | Revenue, Business Model
    WhiteHat Jr is a leading computer programming learning platform for kids to code. The founder of the company is Karan Bajaj. It was founded in 2018. Know more about the business, revenue models, etc.


    How does UpGrad make money?

    ‌‌UpGrad offers programs at some very reasonable prices as it reflects their commitment towards the education of candidates. Around 50% of revenue is collected from the candidates after completing their program.

    ‌‌For the enterprise business deals, UpGrad receives money from the companies who send their employees for training to UpGrad.

    Conclusion

    ‌‌From this article, we got a better understanding of the working strategy of UpGrad. As we discussed the business model of UpGrad, we built the market perspective of the Ed-tech company.

    UpGrad carries a strong and effective business model and it is clearly reflected through its results and revenues. But most importantly, the company focuses on the education of its candidates and does not compromise anything for that.

    UpGrad follows an effective marketing strategy that always results in various beneficial deals.

    FAQ

    Who is the owner of upGrad?

    Ronnie Screwvala is the Co Founder and Chairman of upGrad.

    Is upGrad an Indian company?

    Yes, upGrad is an Indian higher education company founded by Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli, and, Ravijot Chugh in 2015.

    What is the revenue of UpGrad?

    The revenue of upGrad in 2021 was INR 1200 crores.

  • Karkhana – Changing the Education System in Nepal

     

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Karkhana.

    The importance of “4C Education,” which consists of “communication,” “collaboration,” “creative thinking,” and “creativity,” is vital because it helps children achieve their full potential. The aim of this educational policy is to develop proactive employees who can function both independently and collaboratively.

    A group of engineers and artists wanted a change in the age old educational system in Nepal and came up with a very creative and much-needed idea to reform the system. Karkhana was founded by this community with the aim of establishing a makerspace. This quickly developed into a catalyst for an environment that inspires children to explore, invent, and collaborate rather than memorize their syllabus in the “traditional” way.

    Karkhana – Company Highlights

    Startup Name Karkhana
    Headquarters Kathmandu, Bagmati, Nepal
    Industry Commercial Educational Services, EdTech
    Founders Sakar Pudasaini, Sunoj Shrestha, Suresh Ghimire and Pavitra Gautam
    Founded 2012
    Current CEO Pavitra Gautam
    Website www.karkhana.asia

    About Karkhana and How it Works?
    Karkhana – Founder and History
    Karkhana – Logo
    Karkhana – Mission and Vision
    Karkhana – Business Model
    Karkhana – Growth
    Karkhana – Challenges Faced
    Karkhana – Future Plans
    Karkhana – FAQs

    About Karkhana and How it Works?

    Karkhana is the owner and operator of a makerspace and education business that aims to provide a truly unique learning experience. Teachers, developers, designers, artists, and scientists transform the classroom into a lab for exploration, designing workshops to teach concepts from Science, Technology, Engineering, Arts, and Mathematics contemporaneously with providing students with 21st-century skills such as Critical Thinking, Creativity, Collaboration, and Communication.

    They are a co-curricular after-school program with a distinctive learning style. The company’s strategy is to teach their students one important lesson: the world is malleable. Karkhana serves 5,500 students annually through co-curricular activities in schools and after-school enrichment programs in 20 schools.

    Schools and other organizations in Nepal are established with the purpose of fixing the floor i.e. just the bare minimum. We, on the other hand, are trying to raise the ceiling – we want to set a benchmark and influence others to do better.

    They are currently reaching out to 2600 students every week across 80 classes delivered to 17 local schools. BeeCreative and the Karkhana Innovator’s Club are two separate initiatives.

    Karkhana – Founder and History

    Sakar Pudasaini,  Sunoj Shrestha, Suresh Ghimire and Pavitra Gautam founded Karkhana, the education company based in Nepal.

    Sakar was a part of a month-long event in 2012 where he discussed the need for “makers rooms” in Kathmandu. At the same time, members of the Robotics Association Nepal were holding robotics-related sessions and activities. At the Google Developer Group Bar Camp, he met Sunoj Shrestha, Pavitra Gautam, and Suresh Ghimire and thought of merge-up.

    The Karkhana' s Team
    The Karkhana’ s Team

    The first few years were difficult, and their company did not succeed. They started a product design business, focusing on developing new products to sell to potential customers, after realizing that Nepal lacked any and deciding to be the first to contribute in that area. That’s how they came up with Karkhana as a team.

    They began as a product design firm but quickly discovered that due to a lack of automation, mass production was impossible. They also lacked the human capital to do so because people lacked the motivation or mindset to try something different. That’s when the team realized the ecosystem required more creativity and tinkering! They came to the conclusion that the education sector appeared to be a wide enough space for their concept’s long-term viability, growth, and development.

    They began with robotics lessons. Then they decided that they needed to extend and redesign. As a result, they began bringing in experts and specialists from different fields, such as farming and wildlife, to share their expertise. The classes developed over time as a result of the accumulation of ideas.

    Karkhana' s Logo
    Karkhana’ s Logo

    Karkhana – Mission and Vision

    Karkhana’ s mission statement says, “We created Karkhana to nurture a spirit of innovating locally so as to make a global impact. We want to empower people with the skills & attitudes that will help them build their future and the future of their community.”

    According to the company, they would accomplish their goal by demonstrating to children how to use science and technology in innovative ways. Children can discover how science and technology will assist them in resolving issues in their own lives, their communities, their countries, and the world at large.


    upGrad Success Story – Business Model | Founders | Funding | Revenue
    The content in this post has been approved by the organization, upGrad. With an exponential growth in the number of internet and smartphone users inIndia, turning online to get one’s tasks done is now mainstream. Education nowfalls under this umbrella as well. Online tutoring[https://startuptalky.com/how-to-start-tutoring-business/…


    Karkhana – Business Model

    Karkhana makerspace was established in 2014 with a ten thousand euro investment from the co-founders. They then rented the space, began purchasing materials for the workshops, and completed the rest by hand. The business model is focused on the children attending the workshops paying a monthly membership fee.

    They continue to invest in modern equipment (including a laser cutting machine), tools, and the recruitment and training of new teachers. Human Capital (salaries/training) receives 40% of the budget, while classes resources (materials) receive 15%, operating costs receive 13%, sales and marketing receive 13%, and rent receives 7%.

    Karkhana – Growth

    “Actually, one passerby found our concept interesting and encouraged us to have a program. He even got his own kid as well as a few others for the after-school program. After that, quite a few more students came in on referral. Then, a few schools heard about us and wanted to collaborate, and they were even willing to pay. That is how we stumbled upon our selling point. We went from 5 students to 3500!”, said Pavitra.

    They’ve been creating innovative educational content and hosting fun workshops for kids aged 8 to 14 in their space and in schools for the past two years to help them explore the power of fabrication and imagination. They taught 1400 students per week in 2016, and by the end of 2017, they plan to be teaching +3000 students per week! Karkhana is a for-profit corporation. They also founded Kharkana Samuha, a non-profit organization in 2016, to organize workshops for children from underserved communities.


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    Karkhana – Challenges Faced

    They are engineering graduates who never imagined themselves as teachers, according to Sarkar. They had difficulty communicating with the students because they didn’t know how to maintain their interest and focus. They had no idea how to run a classroom or create lesson plans. They needed to seek advice from a few mentors in order to succeed.

    The most difficult task they faced was finding good people and teachers. They also follow the national curriculum; schools need 100 percent enrollment, so it must be mandatory for all students. And though their children seem to be really involved, some parents are hesitant to do so. Finding a balance between versatility and structure is a challenge for them as an organization.

    Karkhana – Future Plans

    Despite their slow progress in the educational sector, the Karkhana founders believe they still face a larger problem. Four million children in the United States currently lack access to a decent education. Slowly but steadily, they want to change that. In the future, they hope to reach out to more than 10,000 children, up from the current number of 2600.

    We are seeing some natural limitation in growth here at Kathmandu. So, one strategy is to move on to more cities. The other strategy is to collaborate with teachers to empower them to run their own classes. This way we can design the lesson and kits for the teachers and the program will be self-sustaining, said Pavitra Gautam.


    Karkhana – FAQs

    What does Karkhana do?

    Karkhana is the owner and operator of a makerspace and education business that aims to provide a unique learning experience.

    Who founded Karkhana?

    Sakar Pudasaini,  Sunoj Shrestha, Suresh Ghimire and Pavitra Gautam founded Karkhana, the education company based in Nepal.

  • Top Education Franchise In India Enlisted

    Education franchise is one of the important parts of the franchise business. It also serves as a great opportunity to kick-start your own business. You can choose from the long list of education franchise available in India. The areas including pre-school franchise, playschool, day-care franchise, child care. Apart, they also function in the learning centre, training institute, grooming centre, IT Institutes, retail school, animation school, coaching classes, aviation academy, language centre, educational institute, recruitment service, customer services and so on.


    Profitable Franchise to apply for:

    Franchise Application Category
    7th Heaven Apply Here Bakery & Cafe
    Biggies Burger Apply Here Burger Chain
    Chicago Pizza Apply Here Pizza Chain
    Let’s Transform Salon Apply Here Beauty & Wellness
    Meatwale Apply Here Food & Services
    Frozen Bottle Apply Here Beverages & Cafe
    Moti Mahal Apply Here Restaurant
    Pepperfry Apply Here Furniture


    Here we have enlisted a few such education franchises that serve in the top-most level in India. With the detailed information and right choice, you can select one from the list below. So, let’s find out the nooks and crannies of the top education franchise you can avail.

    Action COACH

    Company Name Action COACH
    Headquarter New Delhi
    Sector Professional Training & Coaching
    Founded 1993
    Specialisation coaching, business coach, mentoring, accountability coach, executive coaching, business coaching, business consultant, executive leadership coach, Business help, and Small business coaching
    Investment INR 10-30 Lac
    Apply to Action Coach’s Franchise Click Here

    education franchise list in india_startuptalky
    Action COACH

    An award-winning business and executive education franchise in India is Action Coach. It has more than one thousand coaches in over 70 countries all around the globe. This institute was founded by Brad Sugars, who is an entrepreneur as well as a thought leader, in 1993.

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    India is the third-largest consumer in the global market. While one canmaterialize various business ideas at a young stage, launching a franchise inIndia is one of the most eminent ways to start one’s own venture—fromautomobiles, beauty, fast food, education, and wellness, and postal and delivery…

    IBT Institute Private Limited

    Company Name IBT Institute Private Limited
    Headquarter JALANDHAR, Punjab
    Sector Professional Training & Coaching
    Founded 2009
    Specialisation Banking Exams Coaching, IBPS, Railway Entrance Exams, SSC CGL Exams Coaching, CPO Exams Training, and Competitive Exams Training
    Investment INR 2-5 Lac
    Apply to IBT Institute’s Franchise Click Here

    education franchise list in india_startuptalky
    IBT Institute PVT. LTD.

    India’s No.1 education franchise institute for Banking P.O, Clerical, SSC and a few other competitive exams coaching is IBT Institute Pvt. Ltd. This institute has successfully produced a set of excellent ranking candidates in the banking sector as well as in other competitive exams. The USP of this institute is their commitment until their students make a successful career.

    Kumon India Educational Private Limited

    Company Name Kumon India Educational Private Limited
    Headquarter Hyderabad, Telangana
    Sector Education Management
    Founded 2004
    Specialisation Research, development, and production of learning materials for math and reading, Publication of children’s books, picture books, and study-aid books, etc, Development and marketing of educational merchandise, including educational toys
    Investment INR 5-10 Lac
    Apply to Kumon India Education Franchise Click Here

    education franchise startups in india_startuptalky
    Kumon India Educational PVT. LTD. 

    Kumon India Educational Private Limited are a highly dedicated education franchise. It helps in pursuing the potential upto a great level of each student enrolled under them. the instructors provide high-quality guidance for their students. The students can learn to build self-esteem as well as develop the ability to take on every new challenge thrown at them.

    Brain Checker Techno Services

    Company Name Brain Checker Techno Services
    Headquarter Nashik, Maharashtra
    Sector Education Management
    Founded 2012
    Specialisation ADHD, Dyslexia, Dyscalculia, Stress, Impulsivity, Learning Disabilities, Reading Intervention Programs, Brain Development Programs, Educational Services, IQ Testing, Cognitive Brain Development, Psychology, Franchise, Psychometric Testing, Career Counseling, Learning Styles, Multiple Intelligences, Career Planning, Personality Assessment, and Occupational Evaluation
    Investment INR 2-5 Lac
    Apply to Brain Checker Techno Services’ Franchise Click Here

    education franchise startups in india_startuptalky
    Brain Checker

    Brain Checker Techno Services claim to be ‘India’s Largest Career Counseling Company’. In 2014, this institute bagged the award, India’s Top 100 Debutant Company, by a coveted magazine. It helps in assisting students across the country in matching their aspirations with great capabilities that they possess.

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    UCMAS Abacus India

    Company Name UCMAS Abacus India
    Headquarter Vadodara, Gujarat
    Sector Education Management
    Founded 1999
    Specialisation Superior brain health, improves our ability to think, concentrate, memory, motivate, learn, express, social skill, process information and multi-intelligence will excel
    Investment INR 50,000 – 2 Lac
    Apply to UCMAS Abacus India’s Franchise Click Here

    education franchise list_startuptalky
    UCMAS Abacus India

    UCMAS Abacus India is a unique education franchise that talks about mental fitness, besides physical fitness. They believe in the notion of effective working over hard-working, as it helps in yielding better results in students.

    Focal Point

    Company Name Focal Point
    Headquarter Bhubaneswar, Odisha
    Sector Professional Training & Coaching
    Founded 1997
    Specialisation Business Coaching, Coaching, Business Consultant, Marketing and Management Consultant, Sales Training, Time Management, Public Speaking, Facilitation, Business Systems, Operations Improvement, Growth, Sales, Marketing, Management, HR, and Franchises for Sale
    Investment INR 2-5 Lac
    Apply to Focal Point’s Franchise Click Here

    education franchise list_startuptalky
    Focal Point 

    Focal Point, as an education franchise, provide business performance training. This program is exclusively designed for business owners and executives. This institute accomplishes its goals via one-on-one coaching. It also helps to be under an excellent environment of continuous learning, positive support as well as results-driven accountability.

    Smart School Education Private Limited

    Company Name Smart School Education Private Limited
    Headquarter Noida, Uttar Pradesh
    Sector E-learning
    Founded 2011
    Specialisation ICT based K-12 solution for Schools, Android based learning, and HTML5 services
    Investment INR 5-10 Lac
    Apply to Smart School Education’s Franchise Click Here

    education franchise list 2020_startupatlky
    Smart School

    Smart School Education is India’s leading K-12 education company. This institute has been actively providing innovative solutions under K-12 education directed for various educational institutes across the globe. Besides India US, UK, Africa, Middle-east, Netherlands, Pakistan, Nepal, Bhutan, Singapore, Nigeria and Bangladesh.

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    Respond Right Education

    Company Name Respond Right Education
    Headquarter Mumbai, Maharashtra
    Sector Primary/Secondary Education
    Founded N/A
    Specialisation Alpha Wave Meditation, Energy Absorption Techniques, Photographic Memory, Speed Math, Musical Empathy, Audio Recognition, Ocular Movement Training, Mandala, Foreign Language
    Investment INR 5-10 Lac
    Apply to Respond Right Education’s Franchise Click Here

    education franchise list 2020_startuptalky
    Respond Right

    With research for more than 30 years, carried out in Japan, Respond Right education has grown up to be the top education franchise in India. They provide education for children, who also gets to learn emotional intelligence and intellectual intelligence (EQ and IQ).

    These are the list of education franchise working successfully across the country. All of them have specialisation in different fields. Try to select the one that suits your forte, wisely and get started.