Tag: education

  • Top 15 Profitable Education Business Ideas in India 2025

    Education plays a pivotal role for people living in this world as it is associated with a wide range of positive outcomes – be it employment, income, social status, better health and well-being.

    People understand the importance of education that’s the reason they send their kids to schools or colleges. Education is not just limited to academic achievement but it serves other purposes as well. It develops human personality, their thought process and provides knowledge that makes the long-term survival of society possible.

    Covid-19 brought a boost in the education sector by letting everyone go digital. So, if someone is looking for a business idea in the field of same, then it is high time to work on it. India’s education sector was valued at US$ 117 billion in FY20 and is projected to grow to US$ 225 billion by FY25. Moreover, the education business is an evergreen business idea that doesn’t get affected by any recession or pandemic and thus increases the capability of long-term profit-making.

    Here is a curated list of the best education business ideas that you can look for based on your passion and expertise.

    You can also have a look at the top Edtech startups in India for some inspiration.

    List of top education related business ideas in India for promising future

    1. Online Tutoring
    2. Computer Training
    3. PlaySchool Franchise
    4. Thesis Making
    5. Music Teacher
    6. Xerox Shop Business
    7. Stationery Shop
    8. Uniform Making
    9. Educational App
    10. Printing Books
    11. Bookstore
    12. Teacher Training Institute
    13. YouTube Channel as an Educational Instructor
    14. Online Librabry
    15. Education Project Business

    1. Online Tutoring

    Being a tutor is a job that can earn so much money in the field of the education business. Usually, the only requirement is that the person must have rich knowledge and prioritize education. Tutoring is a good business idea for someone with low investment.

    Online Tutoring is an incredible education business idea
    Online Tutoring – Educational Business Ideas in India

    To become a tutor requires special expertise in the field of the desired choice of education stream. If you have mastered the subjects, you will be trusted by your client to guide their children in learning. You can also decide the fees according to your need.

    2. Computer Training

    Everybody is learning to code. From kids to adults, everyone wants to make apps of their own. They want to learn to code and this is a good opportunity for you if you want to start an education business. Nowadays, everything has become computerized. Because of the internet, the banking process or billing process in all shops has become computerized. So, it is necessary for today’s world to have basic knowledge of computers.

    Computer training centers are gaining significant importance these days. It is a good and profitable business idea. You need to have a place to start this business. There is an initial investment involved but returns are high.

    3. PlaySchool Franchise

    Nowadays, parents are keener to send their kids to playschools. So a lot of people are entering into the playschool franchise business. Taking a franchise of some reputed schools is a good option. You need to have a proper colourful setup that small children will love. It needs investment but ROIs are good. This can be a good education business idea to start with.

    Playschool business idea
    Playschool – Educational Business Ideas in India

    4. Thesis Making

    Thesis writing is a troublesome assignment for students but it can be a profitable business ideas in education sector. It becomes a tedious task for them to complete in a given time period. They look for ways to get it done. So if you can be creative in this field this can be a lucrative business idea in the education sector.

    If you have expertise in academic writing, you can also open paper manufacturing services. Enough to market your services and to charge for these services, many students will come to take the service. Thus, you can earn a decent income, especially if you are making a thesis-making services store that would attract students easily.

    5. Music Teacher

    Music is one thing that is liked by many people. Moreover, many people look for a music teacher to teach them or their children. As a music teacher, you have to know the art & science of music and have expertise in the field of the same such as playing a musical instrument, singing and more. It is a very popular business in education sector.

    Music Teacher business idea
    Music Teacher business idea

    Furthermore, you can take this education business idea to next level by building a music school, if you have a lot of students or customers. This will greatly benefit you and make your success sound in the field.

    Many of the educational institutions provide music as co-curricular activities in their academic curriculum which benefits the students as they are getting educated with the basics of music education that can make a potential music lover to a famous singer or musician.

    6. Xerox Shop Business

    The amount of school work requires students to get a printer to print the results of their work. In addition, they also need to copy materials that do not exist in their books.

    For that, it would be very appropriate if you open a store doubling the paper. There are many students, every day, who need the service and this service would be very suitable if you combine it with a stationery store. Both the business provide fruitful profit in the education business sector. The best thing about this business is that it can be easily set up with low investment.

    7. Stationery Shop

    The stationery need is a forever thing – be it a student, office goer, or unemployed. It is a need for everyone. Nowadays, people have a variety of stationery items to choose from. You can open a stationery shop in close proximity to the market where you can target your audience.


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    8. Uniform Making

    The uniforms are the identity of each school. Looking at the uniform one can tell which school does a student goes to. Schools keep changing their school uniforms in accordance with the provisions of the school and guidelines to the board affiliated with. Therefore, you can open uniform convection by employing many tailors that are skilled in the art.

    There will be a lot of customers, especially students and their parents who need your services. Uniform making is one the best school business ideas which can be easily set up at low cost and gives you a chunk of customers every day. Moreover, you can approach small and medium schools with your design collection to revamp their retro-type uniform into a standard-looking uniform.

    9. Educational App

    The sophisticated technology had become the need of the hour. If you are a programmer, you can create an application like video learning education, language learning, e-dictionary, or any other educational-related app that caters to the need of your target audience.

    Making an Educational app - Education Related Business
    Making an Educational App – Business Related to Education

    BYJU which guides students in preparing for competitive exams such as CAT, IIT-JEE, NEET, IAS, GRE and GMAT is running successfully. BYJU is one of the best startups in the education business sector which got good funding from potential investors.

    10. Printing Books

    Learning cannot be separated from books that support educational content. Also, students learn better from books than screens which gives an edge to meet the demand of book lovers by offering your services.

    You can open your printing press for printing books and other printing materials. Moreover, you can even collaborate with schools to supply them the yearly books for the students which gives you constant growth every year.


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    11. Bookstore

    The book is a repository of knowledge. Books also become advocates for student learning. Many students are advised to purchase additional books themselves so that they can learn independently at home. It can be a good opportunity in school related business.

    The bookstore is also a great education business option
    Bookstore – Education Sector Business Ideas

    Looking at it, opening a bookstore is another lucrative business idea. You can open a complete bookstore so that many students visit your store. Monthly, half-yearly & yearly based subscription offers would attract a large number of potential readers to your bookstore.

    12. Teacher Training Institute

    Since Covid-19, every educational platform has shifted to digital media. This sudden shift became difficult to adapt to by every teacher and parent. They were unable to engage themselves with their students/children in tutoring, helping with homework, discussing school events and much more as they’re not aware of these technologies.

    Though the situation is not the same but digital media has become a future now. So opening a teacher training institute would be a good option where you can train teachers on how to make their teaching more effective and efficient. You can train parents too as they also help their children in their studies.

    A training institute would allow them to come out of a stereotype learning method to self-motivating and assessment-based experience to enhance their children’s education and knowledge for a better professional or entrepreneurial life. This could be a good business idea with low investment.

    13. YouTube Channel as an Educational Instructor

    More and more people are using digital media to learn new skills. It has become easier to explain and visualize concepts with the help of graphics. If you are good at some subjects and explaining things to other people you can earn money by teaching on YouTube.

    With your expertise in the field, you can make videos that help students to understand concepts better. This is one of the growing education business ideas in India. To gain popularity you can apply for a channel partner program for showing advertisements on your videos.

    14. Online Librabry

    An online library is a powerful educational platform that benefits both youngsters and adults by helping them use their free time productively. Many schools and colleges are now digitizing their educational materials. By including a wide range of academic books, newspapers, dictionaries, encyclopedias, and magazines, an online library makes learning resources easily accessible to everyone.

    This digital shift not only enhances convenience and accessibility but also promotes eco-friendly learning by reducing paper usage. With 24/7 availability, users can explore a vast collection of resources anytime, making education more flexible and engaging.

    15. Education Project Business

    College students often have multiple projects to complete, making it challenging to manage their workload. If you are creative and willing to help, you can start an educational project assistance business. This could include writing assignments, practical model creation, or offering project ideas, especially for fields like engineering. It is a profitable business opportunity with high demand.

    With more students looking for guidance and quality work, this business can grow quickly. Offering customized solutions, timely delivery, and expert support can help you build a strong reputation and attract more clients.


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    Conclusion

    Hope you have liked the list of education business ideas mentioned above. Let us know in the comment section if anything needs to be included in this list of education business ideas. We would be highly grateful to add them to this article.

    FAQs

    What are business ideas in education sector in india?

    Some of the top businesses ideas in the education sector are Online tutoring, Teacher training institute, Educational app, and Playschool franchise.

    How to start an education business?

    Create a business plan, find funding for your business, hire teachers, choose a location and promote your business.

    How to grow the education business?

    Create amazing landing pages, promote your business on social media platforms, and promote your business on YouTube by uploading free content.

    Is the education business profitable?

    Yes, the education business is one of the most profitable and lucrative businesses in India.

    Which business is best for students?

    The best business ideas for students are as follows:

    • Online coaching service
    • Content creation
    • Social media management
    • Web design and development
    • Vlogger
    • Blogger
    • Animation and video creation

    How to grow business in the education sector?

    To grow a business in the education sector, focus on providing quality content, leveraging technology, offering personalized learning experiences, and building strong partnerships with institutions. Additionally, marketing through digital platforms and ensuring customer satisfaction will help expand your reach and attract more students.

  • Top 10 Best AI Tools for Teachers in 2024

    A classroom buzzing with energy, students eagerly engaged in learning, and a teacher seamlessly orchestrating it all with the help of advanced NLPs. Sounds like Hogwarts, doesn’t it? Well, Hogwarts like feels are in there, thanks to AI that’s going bonkers – and that too for all the right reasons. We at StartupTalky have seen firsthand how AI is transforming education, and we’re excited to share some game-changing tools that are making teachers’ lives easier and students’ learning experiences richer. What are they? Well, buckle up and get ready to discover how these free (and some paid) AI tools are shaking things up in classrooms around the world.

    Quizizz
    Canva Magic Write
    Curipod
    Brisk Teaching
    Class Companion
    AudioPen
    OpenAI’s Teaching with AI guide

    Quizizz

    Website www.quizizz.com
    Rating 4.9
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Quizizz - Best AI Tools for Teachers
    Quizizz – Best AI Tools for Teachers

    Quizizz is revolutionising the way teachers create and manage assessments. With its AI-powered features, this platform serves as a personalised teaching assistant, helping educators craft engaging and effective quizzes in seconds. The AI integration allows teachers to modify question types, fix grammatical errors, and even replace questions with similar ones, all generated by artificial intelligence. This is a major time-saver for busy educators, allowing them to focus on building meaningful relationships with their students.

    Personalised learning paths

    Quizizz can create customised learning paths for students. The platform adapts to each learner’s pace, ensuring a comprehensive understanding of the material. For instance, if a student excels in a particular area, Quizizz presents more challenging questions to keep them engaged. Conversely, if a student struggles, the system offers questions that reinforce fundamental concepts before progressing to more complex topics. This adaptability ensures that every student receives the attention they need for their individualised education plan.

    Real-world scenario generation

    To make learning more relevant and fun, Quizizz can convert questions into real-world scenarios. This feature helps students see the practical applications of what they’re learning, particularly useful in subjects like maths. Teachers can also add themes to their quizzes or use custom prompts to tailor the content to their specific needs. This approach not only makes the learning experience more engaging but also helps students understand how their knowledge applies to everyday situations.

    Plan Pricing
    Basic $0/Month
    Schools Custom
    District Custom

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    Canva Magic Write

    Website www.canva.com
    Rating 4.8
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Canva Magic Write - Best AI Tools for Teachers
    Canva Magic Write – Best AI Tools for Teachers

    What sets Canva Magic Write apart from other teaching tools is its integration with Canva‘s robust visual design features. Teachers can start with one of Canva’s templates and use Magic Write to generate text content, which they can then enhance with Canva’s vast library of images, graphics, and design elements. This combination of AI-generated content and visual design tools allows educators to create engaging and visually appealing materials for their students.

    Presentation creation features

    One of the standout features of Canva Magic Write is its ability to help teachers create compelling presentations. By simply describing their idea in a few words, educators can watch as the AI smartly fills out their story with an outline, slides, and content. This AI presentation maker saves valuable time, allowing teachers to focus on personalising and refining the content to suit their specific teaching style and students’ needs.

    Plan Pricing
    Free ₹0/Month
    Pro ₹4000/Month per user
    Teams ₹4000/Month per user
    Enterprise Custom

    Curipod

    Website www.curipod.com
    Rating 4.5
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Curipod - Best AI Tools for Teachers
    Curipod – Best AI Tools for Teachers

    Curipod is revolutionising the way teachers create and deliver lessons. This innovative platform harnesses the power of AI to generate engaging, interactive lessons in seconds. Teachers simply input a topic or learning objective, and Curipod’s AI produces a comprehensive lesson outline, complete with suggested activities and discussion questions. This time-saving feature allows educators to focus on personalising content and fostering meaningful connexions with their students.

    Diverse activity types

    The platform has a wide array of interactive activities. From polls and quizzes to AI whiteboards and word clouds, this teaching tool offers a variety of options to keep students engaged. The platform even includes an AI feedback feature, allowing students to receive instant, personalised feedback on their work. This diverse range of activities caters to different learning styles and helps maintain student interest throughout the lesson.

    Student engagement features

    Curipod goes beyond traditional teaching tools by incorporating features that boost student participation. The platform allows students to vote on each other’s submissions, encouraging peer interaction and critical thinking. Additionally, Curipod’s collaborative environment facilitates group activities and discussions, helping students develop essential soft skills like communication and teamwork. With its multimedia integration and real-time assessment tools, it creates an immersive learning experience that keeps students actively involved in their education.

    Plan Pricing
    Basic Plan $0/Month
    School & District Plan $3999/Per School

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    Brisk Teaching

    Website www.briskteaching.com
    Rating 4.7
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Brisk Teaching - Best AI Tools for Teachers
    Brisk Teaching – Best AI Tools for Teachers

    Brisk Teaching is a game-changer for educators looking to streamline their workflow. This Chrome extension seamlessly integrates into teachers’ existing online routines, offering AI-powered support without added complexity. With just a few clicks, teachers can generate comprehensive lesson plans, saving hours of precious time.

    Resource creation

    Brisk can create a wide range of educational resources. From presentations and quizzes to rubrics and interventions, this tool has got teachers covered. It can even craft personalised feedback directly within students’ Google Docs, turning a time-consuming task into a matter of minutes.

    Efficiency benefits for teachers

    The impact of Brisk Teaching on educators’ productivity is remarkable. By automating many labour-intensive tasks, it allows teachers to focus on what truly matters – connecting with students and delivering high-quality instruction. With over 600,000 educators reportedly saving 10+ hours every week, Brisk Teaching is proving to be an indispensable ally in the classroom, helping teachers reclaim their time and mental space for more creative and impactful teaching.

    Plan Pricing
    Free $0/Month
    Pro $9.99/Month
    School & District Custom

    Class Companion

    Website www.classcompanion.com
    Rating 4.6
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Class Companion - Best AI Tools for Teachers
    Class Companion – Best AI Tools for Teachers

    Class Companion is revolutionising the way teachers provide feedback and support to their students. This innovative AI tool for teachers offers instant coaching and AI feedback, improving student engagement and outcomes. Teachers can use their own content or generate assignments with AI, giving students low-stakes, unlimited practise opportunities.

    Student performance analysis

    The platform comes with in-depth reporting capabilities. Teachers can track student progress with unprecedented clarity, gaining insights into what each student understands. The platform provides detailed data on engagement, including attempts, hints, and disputes, as well as mastery scores and improvement metrics.

    Personalised learning recommendations

    Class Companion excels in providing personalised learning experiences. The AI adapts to each student’s needs, offering targeted help and multiple attempts for assignments. Teachers can customise rubrics to control AI feedback and choose from various question types, including short answer, essay, multiple choice, and outline formats. This flexibility allows for a full spectrum of practise, accommodating students at different levels and enhancing their critical thinking and synthesis skills.

    Plan Pricing
    Teacher $0/Month
    School Custom
    District Custom

    AudioPen

    Website www.audiopen.ai
    Rating 4.9
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    AudioPen - Best AI Tools for Teachers
    AudioPen – Best AI Tools for Teachers

    AudioPen is a game-changer for educators looking to streamline their note-taking and content creation process. This AI-powered tool converts spoken words into neatly formatted text, making it one of the best AI tools for teachers. With AudioPen, educators can record verbal feedback, dictate emails, and even outline lesson plans hands-free.

    AI writing enhancement

    What sets AudioPen apart from other teaching tools is its intelligent clean-up feature. Unlike simple transcription services, AudioPen uses AI to refine the text, correcting grammar and adding proper breaks. This means teachers can speak freely, knowing the final output will be polished and professional.

    Uses in educational content creation

    AudioPen shines in various educational scenarios. Teachers can use it to provide live feedback after marking exams, compile thoughts into coherent formats, and even translate spoken notes into different languages. It’s particularly useful for non-native English speakers, helping them capture ideas without worrying about grammar. With options to summarise content and change output styles, AudioPen proves to be a versatile AI tool for teachers, enhancing productivity and accessibility in educational institutions.

    Plan Pricing
    Free $0/Yearly
    Prime Yearly $99/Yearly
    Prime 2 Years $159/Yearly

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    OpenAI’s Teaching with AI guide

    Website www.openai.com
    Rating 4.7
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    OpenAI - Best AI Tools for Teachers
    OpenAI – Best AI Tools for Teachers

    OpenAI‘s guide for educators on teaching with AI in the classroom is a valuable resource for teachers looking to incorporate AI tools into their practise. This comprehensive guide offers insights into using ChatGPT effectively, addressing both its potential and limitations.

    Educational prompts

    The guide provides a wealth of prompt ideas for various educational tasks. Teachers can use ChatGPT as a tutor, generate quizzes and lesson plans, and even create prompts for writing exercises. For instance, Helen Crompton, an instructional technology professor, uses ChatGPT as a debate partner to challenge her students’ arguments, enhancing their critical thinking skills.

    Guidance on responsible AI use

    OpenAI emphasises the importance of teaching AI right from wrong, filtering harmful content, and responding with empathy. The guide addresses concerns about bias and truthfulness in AI-generated content, offering strategies to help students evaluate the credibility of AI responses critically.

    Explanations of AI capabilities and limitations

    The guide gets into how ChatGPT works, its effectiveness, and its limitations. It encourages educators to explore AI’s potential while being mindful of its constraints. OpenAI provides an FAQ section that covers topics such as AI bias, student use of AI-generated content, and age-appropriate AI use, helping teachers navigate these complex issues in the classroom.

    Plan Pricing
    Free $0/Month
    Plus $20/Month per user
    Team $30/Month per user
    Enterprise Custom

    Our Thoughts

    Looking ahead, the future of education seems brighter than ever, with AI as a powerful ally in the teaching toolkit. These tools aren’t just confined to the efficiency they bring –they’re rather opening up new possibilities for creativity and personalised learning. Moreover, those who can stay up-to-date with these innovations, would be the ones to get benefited by it. Moreover, to stay in the loop with the latest in edtech and other game-changing innovations, why not sign up for StartupTalky’s newsletter ‘Smell The Coffee’? It’s packed with insights, news, and case studies to help you stay ahead of the curve.

    FAQ

    Which is the best AI tool for teachers?

    Here are the best AI tools for teachers:

    • Quizizz
    • Canva Magic Write
    • Curipod
    • Brisk Teaching
    • Class Companion
    • AudioPen
    • OpenAI’s Teaching with AI guide

    How AI can help a teacher?

    AI can help teachers by automating administrative tasks like grading, providing personalized learning experiences for students, and offering real-time feedback. It can also assist in tracking student progress, identifying learning gaps, and offering insights to improve teaching strategies.

    How to apply AI in teaching?

    AI can be applied in teaching by personalizing learning experiences, automating grading, and providing real-time feedback. It can also help track student progress and identify learning gaps.

  • The Potential of AI Facial Recognition, From Applications to Ethical Considerations

    This article has been contributed by Vivek Gujar, Director, IndoAI Technologies P Ltd.

    One of few innovations today which gathered attention and interest is AI facial recognition. From empowering marginalized communities to revolutionizing essential services, the applications of this breakthrough technology are as diverse as its impact. This technology involves artificial intelligence and biometrics, and holds promise for a wide range of applications, from improving security measures to revolutionizing the customer experience. However, alongside its transformative potential, AI facial recognition raises significant ethical considerations that require careful consideration and proactive safeguards.

    The Technology: It uses advanced algorithms to analyze and interpret facial features from digital images or video streams. This technology identifies unique facial attributes such as contour, proportion: extract and interpret distinctive facial features such as the distance between the eyes, the shape of the nose, blinking & smile ( liveness factor) and the contour of the jaw and texture by using deep learning models, specifically convolutional neural networks (CNN). Through iterative training on massive datasets, the accuracy of these algorithms continues to improve, enabling accurate facial recognition and verification capabilities.

    Applications in Various Fields
    Applications in Key Sectors
    Access to Healthcare and Telemedicine
    Education
    Agriculture and Rural Development
    Social Distribution
    Employment and Skills
    Women’s Safety and Empowerment
    Access to Government Services
    Ethical considerations are paramount

    Applications in Various Fields

    1. Security and Surveillance:
    • Law Enforcement: AI facial recognition can help identify suspects, locate missing persons, mob moods and prevent criminal activity.
    • Border Control: Airports and border crossings use this technology to enhance security measures and streamline immigration procedures.
    • Critical Infrastructure: Facial recognition process can streamline visitor management for Government building, defence establishment, etc.
    1. Personalization and Customer Experience: 
    • Retail: Retailers are using AI facial recognition to analyze customer demographics and preferences, provide customized product recommendations and improve the shopping experience.
    • Hospitality: Hotels and entertainment venues are using facial recognition for faster check-in, personalized service and increased guest satisfaction.
    1. Public Safety and Health Care: 
    • Contact Tracing: During pandemics and outbreaks, facial recognition helps with contact tracing and identifies people who may have been exposed to an infectious disease.
    • Access Control: Hospitals, healthcare facilities, pharma, etc use facial recognition for secure access control to ensure restricted areas are protected.

    Applications in Key Sectors

    Financial Inclusion at the Bottom of the Pyramid (BoP): 

    • Access to Banking Services for the BoP: AI facial recognition simplifies the bank account opening process for BoP individuals and facilitates extensive documentation.
    • Microfinance: Optimizing loan applications through facial recognition helps people access loans faster, pursue entrepreneurial ventures, and improve their livelihoods.

    Access to Healthcare and Telemedicine

    • Access to Healthcare in Rural Areas: Doctors with the help of Facial recognition technology remotely monitor patients in rural health centers to ensure timely intervention and identify needed Improve access to health services.
    • Telemedicine: Facial recognition improves security during virtual visits and makes telemedicine platforms more accessible and efficient for remote communities.

    Education

    • Access to online learning: Facial recognition technology ensures secure access to digital learning platforms, closing educational gaps and providing equal learning opportunities.
    • Attendance Tracking: Facial recognition reduces administrative burden and increases efficiency by simplifying attendance tracking in schools with limited infrastructure. A group photo of a class in a second can save several hours of roll call.

    Agriculture and Rural Development

    • Fair Trade Practices: Facial recognition verifies farmers’ identities at collection points, ensuring fair prices for agricultural products and increasing transparency in trade practices.
    • Crop Seed Distribution: AI facial recognition assists in crop seed distribution and provides valuable insights into weather conditions to sustainably optimize crop yields.

    Social Distribution

    Direct Benefit Transfer (DBT): Facial recognition can verify the identity of beneficiaries during the distribution of social assistance benefits, reducing losses and ensuring effective use of government initiatives.

    Public Distribution System: Facial data may be key to getting access to essential items such as rice under the public distribution system (PDS).

    Facial Recognition Market Size Worldwide from 2019 to 2032
    Facial Recognition Market Size Worldwide from 2019 to 2032

    Employment and Skills

    • Job Matching: Facial recognition accelerates the employment process by matching BoP job seekers with suitable employment opportunities based on their skills and qualifications, thereby increasing economic empowerment and self-employment.

    Women’s Safety and Empowerment

    • Safety App: Smartphone app with facial recognition technology makes women safer by issuing emergency alerts in stressful situations, providing immediate assistance, and promoting empowerment.

    Access to Government Services

    • Facilitate Government Services: Facial recognition simplifies the authentication process at local e-government centers, allowing seamless access to government programs, land records, and important certificates. eKYC through Facial Recognition helps Senior citizens in pension, health benefits, etc. Government can keep accurate tab of orphans, special people, senior citizens of old age homes.
    • Disaster Relief: Identification and Aid Distribution: During natural disasters, facial recognition allows authorities to quickly identify victims and efficiently distribute aid, ensuring rapid aid to those in need.

    Ethical considerations are paramount

    AI facial recognition has great potential, but its widespread use raises significant ethical concerns that require careful consideration and improvement strategies: 

    1. Privacy and Data Security: 
    • Consent: In the wake of DPDP act, users must be fully informed about what is collected. The storage and use of facial data is subject to explicit consent for each application. The ongoing deepfakes worldwide is worth mention here.
    • Data Protection: Robust encryption protocols and strict access controls are essential to protect facial data from unauthorized access and potential misuse.
    1. Bias and Discrimination: 
    • Algorithmic Bias: Facial recognition algorithms can exhibit biases that lead to inaccurate identification or disproportionate targeting of certain demographic groups.
    • Fairness and Justice: Developers must prioritize fairness and justice in data collection and algorithm design to reduce the risk of perpetuating social bias.
    1. Surveillance and Civil Liberties:
    • Mass Surveillance: The widespread use of facial recognition for surveillance purposes raises concerns about the impact on individual privacy and civil liberties.
    • Regulatory Oversight: Clear regulatory and oversight mechanisms are essential to ensure responsible deployment and use of AI facial recognition systems.

    Navigating the complex landscape of AI facial recognition requires a fine balance between upholding ethical principles and protecting fundamental rights while harnessing the transformative potential of technology is need today. Technologists, policymakers, ethicists, and citizens need to help AI facial recognition become a force for positive change, shaping a future that promotes safety, efficiency and inclusion while respecting individual autonomy and dignity. Through thoughtful debate with society’s cooperation, transparent governance and ethical responsibility, this technology is for progress and prosperity based on principles of justice, equity and respect for human rights.


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  • Coaching Institutions’ Gross Marketing Technique

    Unscrupulous advertising has become the standard in many industries because of the cutthroat nature of modern competition. Even the most sacred and innocent of all sectors, education, which shapes the nation’s leaders of tomorrow, has begun to wear shades of grey. Students in today’s academically competitive world are always looking for top coaching institutes where they can hone their skills and achieve their academic goals. The competition among educational institutions is fierce, and some resort to dishonest means to attract as many pupils as possible.

    Advertisements for these educational institutions often make exaggerated claims about the placement rates they provide, the percentage of students who pass their entry examinations, or the affiliations they have earned. Their advertising budget for television and internet platforms is close to Rs.38,000 crore.

    False data regarding placements is alleged in numerous situations. A fraudulent advertisement for Manav Knowledge City, a school in Maharashtra, falsely claimed that its students would achieve the highest academic results and placement rates. The advertiser’s claim that they had the lowest fees was likewise deemed false by the consumer forum.

    The so-called “Coaching Centres” are raking in the dough as well. There are thousands of students signing up to study for admission tests. There is currently no mechanism to reimburse students whose payments have already been processed if they are dissatisfied with the service or cannot gain admission.

    The Centre Offers Recommendations to Spot Deceptive Ads
    FIITJEE, the New Joiner
    Effects on Education and Society


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    The Centre Offers Recommendations to Spot Deceptive Ads

    On 9 January 2024, the Union Ministry of Consumer Affairs discussed recommendations to address misleading coaching marketing in the face of unethical actions by coaching institutes to attract employment or entrance exam candidates.

    A committee led by Consumer Affairs Secretary and  CCPA Chief Commissioner Rohit Kumar Singh discussed the issue. Last October, the CCPA, the nation’s top consumer watchdog, filed notifications to 20 IAS coaching institutes for “misleading” ads. According to the Union Ministry of Consumer Affairs, the CCPA’s committee on misleading coaching commercials met for the first time on Monday to review the proposed rules. According to the ministry, officials and stakeholders discussed the draft standards for misleading coaching ads.

    Under the Consumer Protection Act 2019, a coaching institute’s advertisement could be misleading if it conceals essential information about the course chosen by successful candidates (free or paid), its duration, etc.

    Coaching Market Size Worldwide
    Coaching Market Size Worldwide

    FIITJEE, the New Joiner

    After publishing a national newspaper ad ridiculing a student who left the coaching facility for another, FIITJEE received huge outrage over the weekend. The student’s academic performance, school, and photo were displayed in the FIITJEE ad. In the wake of many student suicides, coaching institutes have been encouraged by the government to be sensitive to pupils. Social media users called the commercial “shameful” and “disgusting“.

    A photo of the ad published by Assistant Commissioner of Income Tax, Government of India officer Katyayani Sanjay Bhatia on X revealed the issue. She tweeted- “A new low in advertisements FIITJEE. You are posting a picture of a child saying she performed badly because she left your institute! I have blurred the picture because I don’t believe in this disgusting way of claiming your superiority by belittling a girl child”, she stated.

    The daily’s front page advertisement claimed that the ex-student could have scored 100 NTA in JEE-Mains 2024 instead of 99.99 if she hadn’t left for a “EVIL Institute from Kota with a history of suicides“. JEE was also criticised for calling its competition “evil”.

    FIITJEE vs Evil Institute

    Effects on Education and Society

    • Coaching institutes in India have transformed education and society. These institutes claim to help kids succeed academically, but they have lowered school and college quality.
    • Coaching institutes also cause society’s obsessive fixation with exam outcomes. These institutes’ strong competitiveness has made parents, students, and schools prioritise grades over all else.
    • Holistic development and critical thinking are neglected in favour of rote memorisation and exam preparation.
    • Coaching institutes put kids under tremendous pressure. Many students feel overwhelmed by academic requirements. Constant stress can cause anxiety and despair.

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    FAQs

    What can students and parents do to avoid being misled by coaching ads?

    • Research the institute’s reputation and track record.
    • Ask for detailed information about courses, success rates, and fees.
    • Don’t be pressured into enrolling based on sensational advertising.
    • Be cautious of claims that seem too good to be true.

    What are some standard misleading practices by coaching institutes in India?

    • Placement rates: They may inflate the number of students placed after coaching.
    • Success rates: They may overstate the percentage of students who pass entrance exams.
    • Affiliations: They may make false claims about accreditations or partnerships.

    How do coaching ads negatively impact education?

    • Obsessive focus on exam results: Students and parents prioritize grades over holistic learning.
    • Neglect of critical thinking and development: Coaching emphasizes rote memorization for exams.
    • Increased pressure on students: Students feel overwhelmed by the pressure to succeed in exams.
  • How does Classplus make Money | Classplus Business Model

    Due to this pandemic, teachers were forced to teach online. Many teachers found it very different to shift their offline classes online.

    How will you take classes online? How to conduct attendance and tests? How to provide the student’s reports to their parents? All these questions popped up in the minds of teachers.

    The solution to all these problems was Classplus. This company has simplified everything and has helped 1 lakh educators to go digital. Classplus operates in 1,100 cities and is used by 70,00,000 students for learning.

    Let’s understand the business model of Classplus.

    About Classplus
    Business Model of Classplus
    How does Classplus Make Money?
    Marketing Strategy of Classplus
    FAQ

    About Classplus

    Classplus is a SaaS-based platform that helps teachers make their own apps and take their coaching business online. The company was founded in 2015.

    The founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal. The headquarters of Classplus is in Noida.

    Using this app teachers can sell their courses and study material to students. Teachers can track attendance, conduct tests, take multiple live classes, create assignments, keep records of all the fee receipts and get reports of students’ performance.

    Classplus website
    Classplus website

    Business Model of Classplus

    The main goal of the company is to provide all the tools needed by the teachers to teach efficiently online.

    Classplus will help all the teachers make their own app that can handle attendance, tests, payments and reports. The app will also help them to conduct live classes, sell their courses and much more.

    Using Classplus teachers don’t have to spend time on management. Instead, they have to focus only on teaching.

    You can log in as a teacher, student or parent. Joining the platform is very easy and it takes less than 30 minutes.

    Signing as a teacher helps you to add students, make your own batches, share notifications and assignments, and conduct online tests.

    The best part here is that the student’s performance report will be directly given to the parents. Teachers get unlimited cloud storage and data security features.

    The company claims that every hour they help 50+ educators take their coaching business online. You can contact the team of Classplus to book a free demo.


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    How does Classplus Make Money?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000. The fees depend upon the services required by the teachers.

    In 2022, Classplus made a revenue of $95.2M. The company has raised $70 million in its latest round of funding co-led by Alpha Wave Global and Tiger Global.

    According to the company, 75% of its educator base comes from Tier 2 Indian cities and beyond

    As online classes were booming during this lockdown, Classplus has helped many teachers to go digital without any complications.


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    Marketing Strategy of Classplus

    Classplus advertises aggressively using social media platforms like Instagram and Facebook. The company has also posted various videos on YouTube explaining how its platform has helped many teachers to go online. The brand ambassador of Classplus is Sourav Ganguly.

    In January 2021, Classplus launched a two-part series ad campaign with Saurav Ganguly where he tells the struggles faced by the teachers teaching offline. In the ad, Saurav Ganguly tells the advantages of Classplus and how online teaching is the future. This was one of the most successful campaigns launched by the company.

    Last year on the occasion of women’s day Classplus launched a video campaign shedding light on challenges faced by women in the education industry. This campaign showed that still, women have to face gender norms.

    As society still encourages women to work, the journey of women in education has not been easy compared to men. Classplus has helped these female educators by offering them the same technology that they have provided to the men. This campaign was also very successful.

    Classplus also has an affiliate program which has helped the company to boost its sales. Apart from advertising many educators are happy with the services provided by Classplus. Word of mouth marketing has helped the company increase its reach.

    Conclusion

    Due to this pandemic, many educators have understood the potential of online teaching. Nowadays, you can get any degree by learning online from the comfort of your home. The e-learning market is expected to reach $1.96 billion by the end of 2021.

    Online learning is more affordable than offline learning. Students can learn at their own pace. This helps students to grasp all the concepts and learn without any stress.

    There are a lot of complications when you want to teach online and Classplus is a great solution for it. The company has said that they will add more features and take the online teaching to a next level.

    FAQ

    Who is the founder of Classplus?

    The Founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal.

    What is the Revenue Model of Classplus?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000.

    How does Classplus work?

    Classplus helps teachers make their own app. Using this app teachers can sell their courses and study material to students, track attendance, conduct tests, take multiple live classes, create assignments, keep a record of all the fee receipts and get students’ performance reports.

    Is there any free demo available for Classplus?

    Yes, you can contact the team of Classplus and get a free demo. You can see how Classplus will help you take your coaching business online.

    How does Classplus advertise?

    Classplus uses social media platforms like Instagram and Facebook to advertise and interact with people. They also launch various campaigns on YouTube to boost their sales.

    What is Classplus lite?

    Classplus lite is a free app that helps solo teachers teach online. Using this app teachers can add students’ batches, and study material, upload videos and assign tests.

  • Why Is the Indian Edtech Market Under Heavy Loss in 2022?

    One of India’s Edtech giants BYJU’s recently laid off its 500 employees. Similarly, other well-recognized Edtech companies like Unacademy, Vedantu, Whitehat jr., etc. have also handed pink slips to hundreds of their employees in the latest Edtech crisis.

    So, is the Indian Edtech market actually coming to its end? When did it start to crash and what are the causes? Which of the brands will survive the situation?

    In this blog, we will find the answer to all these questions.

    The Inception of the Indian Edtech Market
    Growth of the Edtech Industry in India
    Effect of the Pandemic on the Edtech Market
    The Post-pandemic Struggle of Edtech Companies
    Who Will Survive the Edtech Race?

    The Inception of the Indian Edtech Market

    The coaching centers have been a part of our education system for a long time. Beginning with the small tuition classes with 5-10 students to the big coaching institutes with hundreds of students, this business has travelled a long way.

    Mostly, the inability of the school curriculum to prepare students for competitive examinations and the lack of well-trained teaching staff are considered to be the reason for the advent and proliferation of these coachings.

    Well, whatever the reason be, the truth is that today coaching centers have become an indispensable part of the Indian education system.

    These coaching centers charge high fees, sometimes even higher than the school fees for an entire year, to prepare the students for different exams. They offer classes, study material, question banks, test series, and even hostel facilities for the students.

    Several cities have emerged as coaching hubs for different examinations, such as Kota for IIT-JEE coaching, or Delhi’s Rajendra Nagar for UPSC coaching.

    In continuation of this, with the arrival of new technology, online coaching centers came into the picture. The major advantage of these Edtech companies over offline coaching centers was their cost-efficiency.

    They offered the same course to the students as the offline coaching center but at a very low price, comparatively. It was owing to the lower expenditure needed to run these businesses.

    Actually, to run an offline coaching center one has to spend a humongous amount of money on infrastructure, teaching staff, admin, support staff, housekeeping, electricity & water bill, etc.

    Other than this these coaching centers also have to take care of marketing through billboards, seminars, etc. which further escalates their running cost. In the end, students are the ones who have to pay for these expenses in terms of the high fees charged by these institutes.

    On the other hand, the online coaching centers do not have to spend money on infrastructure, extra staff, or other facilities. All they need are a few experienced teachers who would record the subject-wise lectures for them.

    So, even for the teachers instead of regular monthly payments they only had to pay them once. These companies also hire the teachers on a profit basis to organize doubt-clearing sessions for the students.

    This made their functioning expense go really low. Moreover, back when these companies actually started, the digital modes of marketing, such as YouTube or Instagram, were cheaper. Due to this, they were also saving on their advertisements and marketing costs.

    However, owing to the soaring internet costs this market did not grow much until 2017 when “Jio” entered the Indian telecommunication industry. With its extremely low-cost internet connection, Jio revolutionized the way the coaching industry of India functioned.

    Growth of the Edtech Industry in India

    Owing to the availability of cost-effective internet connections, this led to the rise of digital coaching institutes in India. The market of these institutes was not restricted to a particular city or zone. They could actually approach any student across the country.

    Moreover, with the pre-recorded lectures they could even sell customized courses or subject-specific courses to students. If a student only wanted to study Physics, he/she was not compelled to pay for other subjects as well. Therefore, initially, the Edtech market required ultra-low working capital and was a high-profit margin business with boundless potential to scale.

    Due to all these advantages, a large number of investors with billion-dollar funds approached these companies even turning many of them into unicorns.

    VC Investments in Indian Edtech Startups
    VC Investments in Indian Edtech Startups

    But, here is the twist, as the entry barrier to starting an Edtech company was quite low the competition started to increase. The cost for course making was low and the selling was easy. This invited countless individuals to enter the field.

    This sudden increase in competition led to a number of other changes in the digital market. Owing to the increased number of advertisements for similar products, the cost per conversion escalated multiple times.

    This drastically increased the cost of investment in the Edtech business as the margin between investment and profit shrank to become thinner. This led to incurring losses in most of these companies.

    Effect of the Pandemic on the Edtech Market

    Although COVID-19 brought the entire world into turmoil, bringing several challenges for the entire human community, this pandemic was bliss for the Indian Edtech companies.

    With the shutting down of schools and offline coaching centers, the Edtech industry saw its boom in 2020. The edtech companies utilized this as an opportunity to habituate customers to online learning.

    Resultantly, while they offered more discounts, more free sessions, and other free services to the customers, they also hired more staff and gathered more funding for themselves.

    This was the time these companies invested all their energy and resources to bring the Edtech market to its hype as almost all the students were using online classes.

    The Edtech companies at this point exploded like no one could have imagined inviting more players to join the field.

    The Post-pandemic Struggle of Edtech Companies

    Later in 2021 or the beginning of 2022, the pandemic started to fade away leading to the re-opening of schools, coaching centers, and other institutions. As the students rejoined their respective institutes the resources gathered by the Edtech companies were no longer required.

    The students got involved in their offline activities as earlier, preferring a physical classroom over the virtual one. This led to the major collapse of the Edtech industry in India.

    Finally, the companies began to suffer heavy losses and had to fire the surplus staff including both the teachers as well as the sales team. But, is this Edtech crash occurring for real?

    Unfortunately, the answer is yes. So, the next question appears, who will survive it? To get the answer we have to know who all are the participants in this struggle.

    Who Will Survive the Edtech Race?

    There are three types of players in the Edtech market. First are the super-brands like BYJU’s, Unacademy, etc. These companies have made a name and reputation in the market which is exceptional and considered quite reliable by the customers.

    Second, are the companies with huge funding with which they are able to promote and advertise their products much more efficiently and effectively.

    Third are the personal brands such as Study IQ, Physics Wallah, etc. These are the brands that have grown organically on the basis of their content instead of marketing. These are the most powerful and most profitable players in the field.

    Amongst the three categories, the first ones to get out of the race are the high-funding companies. Even when these companies are able to attract customers with their advertisements, the lack of content and inability to produce results causes trust issues with customers. This causes an early detachment of customers ensuing huge losses for these companies.

    The super brands have no doubt made an irreplaceable image in the market and have earned trust with their services. So, it is expected that they will remain a part of the industry maybe but will have to incur some losses. However, the top players in the game will always be the personal brands. They will always remain profitable and if they stay on the right path they could even become bigger than the super brands one day.

    The reason for this is that they have a brand value like nobody else. It separates them from the commoditized Edtech market. As they have gained this place due to their quality content and customer trust there is the least possibility of collapse.

    Moreover, they have incredible distribution channels with their customers being the source of their publicity. They are able to connect students without even running any ads so their acquisition costs are very low. Therefore, they have an edge over their competitors and run their businesses without even funding.

    Conclusion

    Presently, the Edtech market in India is under heavy loss. The industry is at its worst and facing a huge crisis. The reason for this is the re-opening of schools, universities, and offline coaching centers.

    However, like any other market, the best players in the field who have gained the trust of the customers and built a reputation for themselves will always stand strong with a profitable business, surviving the highs and lows.

    FAQs

    What is the future of EdTech in India?

    Edtech is growing rapidly in India and is estimated to reach around $30 billion in the next 10 years

    How many EdTech companies are there in India?

    There are nearly 9,043 EdTech startups in India.

    How big is the EdTech market in India?

    The market valuation of the Indian Edtech industry is $2.8 billion and is expected to reach $10.4 billion by 2025.

  • The Future of Ed Tech Startups In The Wake of The New Offline Normal

    The ed startups in India saw an unprecedented rise in their demand and popularity as the country went on a nationwide lockdown on March 25, 2020. When the pandemic was supposed to be a tough year for all the entrepreneurs out there, the edtech industry in India alone raised a whopping $2.2 billion with Byjus singlehandedly raising over $1 million out of it.

    2020 for that matter can be considered the year of ed-tech in India with a plethora of startups mushrooming in the market. However, two years after the pandemic, things have started to get back to the new normal where students and aspirants of the various competitive exams have been embracing the offline journey.  

    It is time for the ed-tech startups to come a full circle by tapping into the offline market which a lot of them have left unattended within the comfort of online classes and management.

    The startups in the education technology field that reeked $11.7 billion in the first quarter of 2022 in funding only saw $3.4 billion flowing in the month of April without any Unicorns being produced. While in May, although the country saw the entry of its 100th unicorn, the ed-tech industry only saw $1.6 billion coming in with a drop of 53% on a monthly basis.

    Venture Capital firms including Sequoia and Y Combinator have already announced alarm bells warning startups to cut costs and increase runaways. The market situation is pushing these startups to go hybrid now more than ever before.

    This article will look at some of the ed-tech startups and their plans to soft-land into offline classes again while making sense of the current market scenario of the industry.

    List of Edtech Startups Planning to Enter the Offline Market
    The Other Side of the Emerging Market Situation

    List of Edtech Startups Planning to Enter the Offline Market

    Byjus

    The growth of Byjus over the years in general and during the pandemic, in particular, have been phenomenal. In 2020, it became the highest valued startup in India at over $22 billion.

    Byjus has relaunched its offline classes in and around the capital already. With the offline classes and the pre-recorded online tablet classes costing the same, the startup looks forward to establishing more and more offline classes in the country.

    Himanshu Bajaj, Head of BYJU’S Tuition Centre has made it clear that the firm is planning to launch 500 more tuition centres in over 200 cities across the country.

    Unacademy

    From beginning as a humble Youtube channel to revolutionising the very idea of online education, Unacademy has been a significant part of online pedagogy during the pandemic.

    Within a span of two months, the startup grew from being valued at $2 billion in November 2020 to reaching $3.4 billion in August 2021. Unacademy has also made announcements of the launch of its various offline classes across the country.

    On 8th June 2022, they launched their offline classes for NEET, IIT – JEE and other foundation courses for students from classes 9-12 at their Unacademy centre in Delhi.

    During its launch, Co-founder and CEO Gaurav Munjal said, “We are confident our foray into physical learning centres with the best curriculum at a competitive pricing will help learners in cracking their goals and look forward to scaling them up across India”. The startup aims to enrol 15000 learners across its various centres in Kota, Bengaluru, Jaipur, Chandigarh, Ahmedabad, Delhi and Patna

    Physics Wallah

    It is the latest entrant into the unicorn club by receiving $100 million in its maiden funding led by WestBridge Capital and GSV Ventures in May 2022. This ed-tech platform that helps students prepare for various competitive exams was founded by Pandey and Prateek Maheswari in 2016.

    Currently, they employ 1900 people including 500 teachers and 100 tech experts. This is apart from a versatile group of associate professors who would be answering the queries of the students online.

    Physics Wallah plans to open 20 offline centres in 18 cities. They plan to enrol at least 10,000 students for the 2022-23 academic year.

    Imarticus Learning

    Imarticus Learning was launched in 2012 with the goal of training individuals to transfer careers in the fields of financial services, analytics and AI, business analysis and core technology.

    By closely working with the demands of the industry, this ed-tech startup has been able to attract a lot of students as they collaborate well with relevant players in the market like IBM, KPMG, Genpact, Rise Mumbai by Barclays, Moody’s Analytics, Motilal Oswal etc.

    They use dynamic technologies and learning methods to train their students. However, the post-pandemic wind has laid this startup a little low as well. So as to maintain its hold even in the offline educational situation, the firm is planning to launch more offline centres in tier 2 and tier 3 cities.

    The CEO Barshikar opinionated that “There are numerous advantages of the hybrid model. You can cater to a larger audience and often give learners an option to pick what suits them best”.

    The Other Side of the Emerging Market Situation

    The market scenario does not look great for ed-tech startups as classes worldwide are retreating back to complete offline classes. Switching to offline mode also means that the capital and competition involved are going to skyrocket.

    Investors have started to demand proof of profitability over revenue generation possibilities. At a time when investments from VCs and other investors are crunching, the demands of the situation will only make things difficult for the ed-tech industry.

    The anxiety inherent in the situation is seen clearly with the rampant layoffs that these startups have embarked on. Indian ed-tech startups have already laid off 6000 employees.

    It is expected that the industry might see another 60,000 layoffs this year. Vedantu alone has laid off 1200 employees already. Unacademy had announced that they laid off 600 employees in April as a part of their cost-cutting initiatives.

    This is apart from the 325 part-time workers that they had laid off earlier. Another leading ed-tech startup named Lido Learning laid off more than 150 employees in February 2022 as the financial crunch was too much.

    Many startups are on the verge of closing down despite funding as their venture in itself loses its meaning in the offline world.


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    Conclusion

    There is no doubt in the fact that ed-tech startups have made a difference in the learning process that Indians were used to. They have played a significant role in reducing the digital divide during the pandemic. As schools and colleges are rolling out their offline classes, it is time for the hitherto online platforms to embark on the hybrid modes of classes. As investments dry up and offline classes reign, the future looks grim for ed-tech startups.

    FAQs

    Why do ed-tech startups fail

    Many ed-tech startups fail to figure out the right business and revenue model which is one of the reasons that most edtech startups fail in India.

    Why is the ed-tech industry booing

    As all the schools were closed many edtech startups started providing quality education online which was the reason edtech startups started booming in India.

    Is ed-tech profitable?

    Yes, ed-tech is one of the most lucrative and profitable industries in India.

  • Smartail: Empowering Education System Using AI-Powered Tool Deepgrade

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Smartail.

    Education is one of the most influenced industries by technology. The application of AI is not limited to healthcare, retail, or marketing only, AI in the education market is the new trend. AI is helping to enhance the learning experience and provide interactive solutions to the education system. AI in the education market is expected to grow at a  40% CAGR from 2021 to 2027.

    Smartail has brought up the solutions to fill the learning gap among students and enhance teachers’ effectiveness in the classroom. Deepgrade is a Smartail’s AI-powered tool that improves teaching methodology.

    Read the startup story of Smartail, its founders, business model, and more about Smartail and Deepgrade.

    Smartail – Company Highlights

    Startup Name Smartail
    Headquarters Bangalore
    Industry Edtech
    Founder Swaminathan Ganesan and Aslam Sheriff Basha
    Founded 2019
    Website smartail.ai

    Smartail – About
    Smartail – Industry
    Smartail – Founders and Team
    Smartail – The Idea and Startup Story
    Smartail – Name, Tagline, and Logo
    Smartail – The Product and Service
    Smartail – Business Model and Revenue Model
    Smartail – Customer Acquisition
    Smartail – Challenges Faced
    Smartail – Marketing
    Smartail – Growth
    Smartail – Advisors and Mentors
    Smartail – Recognitions and Achievements
    Smartail – Funding
    Smartail – Competitors
    Smartail – Tools Used in the Company
    Smartail – Future Plans

    About Smartail Deepgrade

    Smartail – About

    Smartail was founded in 2019 for bringing innovative and efficient solutions to address problems in the education sector with the power of Artificial Intelligence. Its flagship product is an AI-powered tool – Deepgrade.

    Smartail – Industry

    Smartail is in B2B SaaS EdTech (Education Sector). The total market size (APAC, Middle East, North America US, Canada) for AI In Education is expected to reach $20-25 Billion by 2030. Smartail is focused on AI in education using NLP, Deep Learning, and Computer Vision.

    Smartail – Founders and Team

    Smartail founders & Team
    Swaminathan Ganesan, Kannan Ganesan, and Aslam Sheriff Basha

    Swaminathan Ganesan and Aslam Sheriff Basha are the co-founders of Smartail. Aslam Sheriff Basha is the CGO and Swaminathan Ganesan is the CEO of Smartail. Kannan Ganesan is the Chief Technology Officer (CTO) at the startup.

    Swami is a technologist and a product visionary, and Aslam a business expert and a magician in emotional intelligence complemented each other towards driving solutions for various customers in their previous stints as colleagues. As the entrepreneurial bug bit both, the next logical step was to build a product and take it out to the market.

    Swaminathan Ganesan is an Experienced Technology Specialist and Product Leader with 19+ years of experience in building software applications for renowned organizations globally. Proven solution architect and Subject matter expert with business acumen to identify pain points/challenges/use cases and solve them using a design thinking approach. Swami’s previous role was with Terralogic Inc as VP of Digital Transformation, has to experience managing globally distributed teams across Sanjose, New York (Digital Media Customers), Ho Chi Minh City (VN) and Bangalore.

    Aslam Sherieff is an Experienced Business Leader and Growth Strategist with 19+ years of experience in building software engineering teams to deliver cutting-edge products for renowned organizations as a part of an extension to engineering teams across Sanjose (US), Bangalore and Ho Chi Minh City (VN). People person where the strength lies in taking new requirements, scoping, Proposal, SOW, business closure, planning resources, hiring, onboarding, ramp up and delivering as per KPI metrics and Governance defined. Aslam’s previous role was with Terralogic Inc as VP of Software Services managing India, US, VN engineering deliver teams and Inside Sales, and growth planning.

    Kannan Ganesan (CTO) is an Experienced Technical & Product Leader with 15+ years of experience in the software application development domain. Solution architect and Subject matter expert in software engineering practices, Industry trends, tools, techniques, and approaches. A leader with a passion for technology has served organizations such as JP Morgan Chase, HSN and Cognizant respectively in various roles. Kannan has close to a decade of experience working in the US for JP Morgan Chase and HSN based out of Tampa, Florida. His previous role as VP at JP Morgan Service India Private Limited drove the payments development division.

    Smartail – The Idea and Startup Story

    Smartail Office
    Smartail startup Team

    Founders of DeepGrade having been in the industry for nearly 20 years and hiring fresh talent out of colleges, they felt there was still a huge gap in terms of Industry expectation and talent availability. It pushed them to get to the root cause of this perennial problem and find a solution for this – Thus Smartail was created.

    One of their key findings was that this pain area is something that must be addressed from the grassroots, right from school. They also believe that Artificial intelligence can make a significant impact in driving this solution, also the key is not only to address the pain of the students but their gurus, for a simple reason you empower and enable one teacher you impact thousands of students. Thus, the first product of Smartail “Deepgrade” came into existence.

    Smartail Logo
    Smartail Logo

    Smartail full form stands at Smart AI labs. Hence shorter representation is Smartail and their tagline is enabling and empowering the teaching community with AI.

    Smartail – The Product and Service

    Deepgrade Logo
    Deepgrade Logo

    Smartail’s artificial intelligence-based flagship platform Deepgrade empowers institutions with state-of-the-art answer paper correction. Deepgrade is an AI-powered answer paper correction platform for educational Institutions. Using Deep Learning, Machine learning, NLP, and Computer vision, not only correct your MCQs but all your descriptive text answers, diagrammatic answers, Maps, Chemical formulas & more. With Deepgrade correction you get to see never seen deep reports that enable you to make intelligent decisions.

    Smartail – Business Model and Revenue Model

    It’s a SaaS B2B and they have a Subscription-based revenue model. The subscription price per student per month is provided to educational institutions. Their pricing range is 25 to 35 INR per student per month.

    Smartail – Customer Acquisition

    Initial customers/users are someone who believed in your purpose and objective that they intended to achieve. As said before DeepGrade is a solution that addressed the pain points of the most important people – teachers and students. DeepGrade as a product and benefits spoke for itself, this helped them grow bigger.

    Their most important userbase are academicians who believe in lifelong learning and continuous upliftment. DeepGrade gives both teachers and management greater visibility into students’ performance and their understanding quotients. Positive effects of this Data-driven decision in every classroom are greatly welcomed by many educators and help in improving the holistic development of their institution.

    Smartail – Challenges Faced

    Every startup has its own challenges which decide its growth tenure. Likewise, Smartail’s DeepGrade is a whole new invention in its own way. It is not a single-day transformation. It has its own limitations in everyday usage.

    When it comes to its customers/users, using DeepGrade is an acceptance of the journey towards growth than buying a product. They grow together!!


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    Smartail – Marketing

    Their flagship product is not just a service or process, it is a seed for this century’s greatest technology transformation in the education industry. Making people understand the purpose and objectives of DeepGrade helped them gain more support from every educationist in this industry.

    They have conducted seminars, workshops and conventions with thousands of scholars from various subject areas. This took the Smartail product into the hands of their customers today.

    Smartail – Growth

    They have two office locations and the users are all the stakeholders of the education industry spread across the earth. Smartail plans to spread the pitch across nations and make DeepGrade adaptable to every educationist interested in data-driven decisions to improve the quality of their future generations.

    Smartail – Advisors and Mentors

    Key people who Advise and Guide Smartail are:

    • Prof. C Panduranga Bhatta – Honorary Advisor (Former Professor, IIM Calcutta, Honorary advisor)
    • Dr P Ravi – Strategic Advisor – Academics (Former Regional Director, National Institute of Open Schooling, Chennai)
    • Mr Priyadarshi Nayak – Strategic Advisor & Transformationalist (Founder & Chairman of CED FOUNDATION TRUST)

    Smartail – Recognitions and Achievements

    The startup has got recognition as mentioned below:

    • Selected for #RevvUpcohort2 startup acceleration program by the Telangana AI Mission (T-AIM) & NASSCOM AI mission.
    • Smartail is listed in the top 10 recommended AI startups in 2021.
    • INDIAAi Recognized as reinventing the education sector with AI Startup – Startupindia.

    Smartail – Funding

    Smartail is bootstrapped and funding is through friends and family investors. They are currently in discussion with lead investors like F&F. They are looking for funding for product scaling and revenue generation.


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    Smartail – Competitors

    Top Competitors of Smartail are:

    • Gradescope
    • Copy Leaks
    • Swift Grade (not direct 1-1)

    Smartail – Tools Used in the Company

    Tools they use in the startup are:

    • OKR
    • Agile/Sprint
    • Cloud SaaS
    • CRM

    Smartail – Future Plans

    They have future plan to build and validate NLP for regional languages.

    FAQs

    When was Smartail founded?

    Smartail was founded in 2019.

    Who are the founders of Smartail?

    Swaminathan Ganesan and Aslam Sheriff Basha are the co-founders of Smartail.

    What is Deepgrade?

    DeepGrade is an AI-powered learning and grading platform by Smartail. It helps in identifying learning gaps among students and improving learning efficiency.

  • 7 Great Industries in The United States To Get a Job

    If you are still looking for a job, here’s some good news for you! The United States is home to over a million different companies – and while many of them are small startups, others are well-known brands – Amazon, Apple, Disney, and Starbucks, for example. Many of these businesses have been around for a long time, some for more than a century. If you’re looking for a job and would like to work in a certain field ranging from tech to healthcare to hospitality and so on, there are many industries you can choose from. Here’s a look at some sectors with the greatest potential for growth through 2022.

    Top Industries to Get Job in The United States

    1. Healthcare
    2. E-commerce
    3. Renewable Energy
    4. Computer Systems Design and Related Services
    5. Education
    6. Tourism
    7. Artificial Intelligence

    Top Industries in the United States

    Healthcare

    Healthcare Industry Expenditure in The US
    Healthcare Industry Expenditure in The US

    There are many reasons to consider a career in the healthcare industry, but chief among them is demand. According to the Bureau of Labor Statistics, approximately 18 million new jobs will be created between now and 2022. Some of these positions will require formal education, such as registered nurses and physicians, but others do not. In addition, Healthcare support occupations — including home health aides — are expected to grow by 28% during this period.

    Many people think of doctors and nurses as the main providers of health care. Still, many other types of professionals can enjoy good salaries and job security. Those interested in medicine but don’t want to spend years in medical school consider becoming a physician’s assistant or nurse practitioner. Also, think about becoming a pediatric nurse practitioner or a pediatrician’s assistant if you like working with kids.

    If you don’t want to practice medicine, consider teaching. There is a growing demand for assistant teachers who help to train nursing students.

    E-commerce

    e-commerce Estimated Revenue In The United States
    e-commerce Estimated Revenue In The United States

    The consumerization of technology, new online payment methods, and the proliferation of mobile devices has accelerated the pace of e-commerce. The trend is clear — more and more people are shopping online every year.

    E-commerce is in the midst of a major transition. Just a few years ago, most e-commerce was conducted through desktop browsers. In 2022, according to Forrester Research, e-commerce will account for 11% of all retail sales, and 80% of that will be conducted via mobile devices.

    This means that brick-and-mortar stores will have to adapt to an increasingly mobile world, and that means investing in mobile apps and other technologies designed to support commerce on the go.

    eMarketer forecasts that U.S. e-commerce sales will surpass $600 billion by the end of 2022 — a 20% increase from the 2018 year — and will account for more than 18% of all retail sales in the country.


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    Renewable Energy

    Renewable energy Production Consumption in The United States
    Renewable energy Production Consumption in The United States

    Among the fastest-growing sectors in the world – renewable energy is an industry like any other. It can make or break a country’s economy.

    Renewable energy sources include solar, wind, hydroelectricity, biomass, and geothermal. These industries have been growing greatly over the past decade and will continue to grow in the coming years.

    The industry is booming, which means that the best people are already working there. However, those who want to make a difference will find it highly rewarding.

    The renewable energy industry is expected to grow at an annual rate of 22% in 2022. That includes solar power, wind power, biofuels, and other sources of green energy. So, even if you’re just starting, you can get into the renewable energy industry.

    Revenue of computer systems related services NewYork
    Revenue of computer systems related services NewYork

    Computer systems design and related services companies help other businesses with computer networking, maintenance, programming, and other associated services. The computer industry has already seen substantial growth in recent years. Still, the future looks even brighter as more businesses rely on computers for their daily work.

    Employment opportunities in this field are expected to be particularly strong for those with a bachelor’s degree or higher because many companies prefer to hire individuals who have completed an accredited program. The industry has grown speedily in the last few years at an impressive rate of 5.3%. This rate is expected to grow even faster in 2022 and beyond.

    According to the BLS, computer systems design is one of the fastest-growing jobs in America. The growth will be driven by businesses that want to make their operations more efficient and lower costs by outsourcing computer-related services.

    Employment in this industry has grown an average of 6.4% annually since 2010. Its projected growth rate for 2022 is more than four times that. The Bureau of Labor Statistics report says the computer systems design industry is set to grow by 22% in 2022, increasing the number of jobs to 1.2 million. In addition, the industry pays an average salary of $95,270.

    Education

    Educational Support Industry in The United States
    Educational Support Industry in The United States

    The education industry is a great industry due to its stability and room for growth. Many jobs in the education industry are necessary and cannot be outsourced, which means that plenty of opportunities exists in this field. Consider taking a course or degree related to teaching, human resources, or school administration to get into this industry.

    Experts predict that education will stay hot next year thanks to shifting demographics and technology.

    With baby boomers retiring and the economy improving, an estimated 3.2 million jobs will be added to the American workforce by 2022. That’s a lot of new workers, but it’s not all good news: According to a report from Georgetown University, 65% of jobs will require post-secondary education.

    According to BLS projections, education services will also grow substantially over the next 10 years. Thus, if you have an idea for a teaching tool, or other education-related product or service, now may be your chance to pursue it.


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    Tourism

    Tourism market in The United States
    Tourism market in The United States

    The tourism industry is one of the most exciting industries that one to get into. As people become more wealthy, they become more willing to spend money on leisure activities and experiences rather than products. People tend to spend money on experiences rather than products.

    To provide these experiences, the tourism industry needs a lot of employees. For example, it needs tour guides and other staff members to run its tours. It also needs marketers, logistics staff, and customer support personnel to ensure that its customers have a good time.

    Tourism and leisure are expected to experience the most growth of any industry in the U.S. over the next decade. Analysts expect it to add more than 1.2 million jobs between 2016 and 2026, with an average annual increase of 2%. It’s already one of the nation’s largest industries, employing roughly 11 million people in 2017, according to the Bureau of Labor Statistics (BLS).

    In addition, as the importance placed on experiences continues to grow, opportunities within the tourism industry are likely to increase as well. This means that you are likely to have good job security in this industry.

    Artificial Intelligence

    The future is here. If you want to be part of the next generation of tech, AI is the industry that is shaping the near future.

    If you’ve ever asked Siri or Alexa a question, used Google Maps to get somewhere, or bought something online based on a product recommendation, you’ve tapped into the power of artificial intelligence. This technology uses software and algorithms to solve problems that once required human intelligence. And it’s only going to get more sophisticated in the future. By the end of 2022, AI will help companies increase their productivity by 40%.

    A few big players lead the way for AI – IBM and Microsoft have large investments in AI research and development. But smaller companies are also making waves in this field: In 2017, Apple became one of the first tech giants to focus on ethics in AI Companies like Facebook are developing their own AI programs for chatbots and product recommendations, while DeepMind is researching how AI can predict diseases before they start.

    Artificial intelligence (AI) is a broad research field applied to many industries. AI is often defined as machine intelligence that mimics human thinking and decision-making to solve complex problems. According to an April 2017 report from McKinsey Global Institute, artificial intelligence could contribute $13 trillion to the global economy by 2030.

    Conclusion

    These are the best industries to get into. Your future career is waiting for you. These were some of the few great industries that will continue to grow strong in the years to come. Are you still on the fence? Consider each of these fields further and reach a decision that best fits your career aspirations. Good luck!

    FAQs

    What are the top industries for employment opportunities in the US?

    Top industries that have huge job opportunities in The United States are:

    • Healthcare
    • E-commerce
    • Renewable Energy
    • Computer Systems Design and Related Services
    • Education
    • Education
    • Tourism
    • Artificial Intelligence

    What jobs are most in-demand in the US?

    The most demanding jobs in the US are:

    • Registered Nurse
    • Software Engineer
    • Information Security Analyst
    • Occupational Therapist
    • Web Developer
    • Data Scientist
    • Solar PV installers
    • Wind Turbine Service Technician

    What is the biggest industry in the US?

    The top three major industries in The United States are:

    • Service Industry
    • Manufacturing Industry
    • Agriculture