Tag: Edtech industry

Notebook: Kolkata-Based Edtech Startup Making School Education Interesting
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Notebook Company.

Internet is steadily revolutionizing the Indian education system. Gone are the days when students used to pass hours in the library searching for that one reference book. Now every topic and every subject is available online. Furthermore, with more and more Edtech companies coming up, both the teaching and learning process has become easier.

Many startups have come up in India with innovative ideas in the Edtech sector. Notebook is one such Edtech Startup based in Kolkata. Notebook company’s vision is to enable access to high-quality education for every child. It strives to establish a benchmark in educational content quality for the Indian school curriculum.

Notebook – Company Highlights

Startup Name Notebook

Headquarters Kolkata

Founders Achin Bhattacharya, Subhayu Roy, and Abhishek Dutta

Industry EdTech

Founded 2018

Website notebook.school

Notebook – About
Notebook – Industry Details
Notebook – Founders and Team
Notebook – Startup Story
Notebook – Name and Logo
Notebook – Business and Revenue Model
Notebook – Funding
Notebook – Growth
Notebook – Challenges
Notebook – Competitors
Notebook – Advisors and Mentors
Notebook – Work Culture
Notebook – Awards
Notebook – Future Plans

Notebook – About

Notebook is an edtech startup based out of Kolkata. It provides educational audio-visual content based on every topic in the school curriculum, as a teaching aid.

Notebook is guided by the following core beliefs:
- Every child is talented and equally capable.
- Society will improve as a whole if only every child can be provided with access to high-quality education.
- At the end of the day, all learning is self-learning. If content can inspire curiosity, it would have served its purpose.
- Creativity inspires more creativity.
Beyond its commercial presence, Notebook exists to empower positive social change. Its vernacular feature allows children to learn their syllabus in their regional languages. The videos include instructor-led components as well as graphic visualization elements to reinforce storytelling. Hand-drawn illustrations, soothing music, and well-thought-out creative design augment the Storytelling and enhance understanding and retention of topics.

Notebook company is also engaged in dialogue with the Education departments of various countries, to digitize education in these countries. There are on-going discussions with the governments in South Asia and GCC regions, and some other countries where the government is trying to serve different issues in their traditional education system through the distribution of digital content.

Products

The product is a self-learning environment. In its current shape and form, it provides videos and textual content that explain topics from school syllabi. Notebook has started with CBSE and will be adding more boards soon. It is available on the web, Android app, and iOS app.

Through its products Notebook company aims to bring out the curiosity among students and engage them. As in class holding the students’ attention for a long time is a challenge for the teachers, Notebook has attempted to create the audio-visuals in such a way that seems interesting to the students. Currently the course available in Notebook is English for CBSE 8th, 9th and 10th standard. Study Notes and Solved Questions are also included in the course.

The platform also employs Machine Learning to offer personalized learning pathways to the students. The back end will keep learning through usage patterns and use them in the future to recommend content to students based on individual learning needs.

Technology Used

Notebook operates on the Google Cloud and delivers video streams through the same pathway as YouTube. It has implemented best-in-class DRM to protect against piracy.

Notebook – Industry Details

According to a report by Google and KPMG, the online education industry in India will grow from $247Million to $1.96 billion by 2021, There are 260 million school students in India as per U-DISE reports. This provides a massive opportunity to deliver a high-quality product.

According to Cisco, just as with the advent of mobile phone connectivity has seen exponential growth from 3% to almost 100%, likewise, the smartphone will increase the computer penetration from 12-13% to 60-70%. As such, with Smartphone now being affordable and available to everyone, online education is no longer dependent on the computer.

Notebook – Founders and Team

Achin Bhattacharyya, Subhayu Roy and Abhishek Dutta are the co-founders of Notebook.

Achin Bhattacharyya

Achin Bhattacharyya – Co-founder of Notebook

Achin Bhattacharyya worked as a Chartered Accountant prior to the inception of Notebook. He worked with some of the best consultancy firms in India and abroad. His last stint was with Deloitte as a Director, prior to which he worked with KPMG, PwC, GE, and others, both in India and overseas. Achin takes care of overall strategy, content design, and finance at Notebook. Achin Bhattacharyya is the Co-founder and CEO of the company. An avid reader and passionate traveller himself, Achin has a keen interest in Economics, History, and Literature and Philosophy. He is a regular speaker at various forums and also contributes articles to numerous publications. He is also on the board of some of the most renowned corporates and contributes significantly to brand strategies.

Subhayu Roy

Subhayu Roy – Co-founder of Notebook

Subhayu did his Engineering from RVCE, Bangalore, and his MBA from TAPMI, Manipal. He had worked with L&T in Construction, and then with OnMobile in Africa for 4 years setting up a mobile content business. He headed Perform Group (UK)’s South Asia business before leaving and starting up Notebook. He also worked previously with VerSe Innovation, the parent company of Josh and Dailyhunt. Subhayu looks after Marketing of the edtech startup, Technology, and Product at Notebook.

Abhishek Dutta

Abhishek Dutta – Co-founder of Notebook

Abhishek is a qualified Chartered Accountant with 16 years of working experience in the corporate world. He has led large teams (400+) for delivering finance and accounting services to Fortune 500 companies.

The Co-Founders – Subhayu and Abhishek, bring valuable additions in terms of expertise and experience to Notebook.

The leadership at Notebook company believes that universal access to high-quality education is the only sustainable way to achieve social upliftment. To this end, Notebook has been proactively partnering with Government departments and Non-Government Organisations (NGOs) across the globe. Currently, there are 50+ members of the startup team.

Notebook founder

Notebook – Startup Story

It was over the course of a discussion that we realized that an ‘Over The Top (OTT)’ approach in education was possible.

In March 2017, Achin was visiting Subhayu in Delhi. They were having a general discussion on the various social evils present in society and how these evils can be eradicated through education. Subhayu was working in the Sports content space and was witnessing the OTT phenomenon. Soon the idea stuck in their mind that they can make education easily available through the OTT approach.

After this, Subhayu and Achin spent a year traveling across India and abroad – visiting students, teachers, universities, academicians across various places and different strata of the society to identify the pain points.

In March 2018, they started developing content, which they kept sharing with teachers and students at every step for feedback. They gave leaflets to schools, actively courting criticism!

Both Subhayu and I have spent years in the Corporate world. Managing time effectively is second nature to us. We spend time and effort in finding the right people. Once we do, we empower them, trust them and watch as they take the lead on things. – Achin Bhattacharyya, CEO of Notebook

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Notebook – Name and Logo

When we started out, we had a few names on the board to choose from. Given that we needed to be attractive to school students, we were thinking of names that were fun, tech-oriented, used intelligent wordplay. – Achin Bhattacharyya, CEO of Notebook

Finally, Achin and Shubhayu came up with the name ‘Notebook’. It was simple, direct and known. Even in logo and colours, the company kept things the same way – simple and direct. The choice of the Golden yellow colour stood for excellence and it is also believed to be Goddess Saraswati’s colour.

Notebook- logo

Notebook – Business and Revenue Model

Notebook is a subscription-based service operating on a Freemium model. It is India’s first after-school digital learning portal. Schools get access to concise and engaging high-quality audio-visual teaching aids for classrooms, and students get individual personalised access to the same content on their personal devices so that they can study at their convenience. Since its commercial launch in September 2019, the Notebook app has been downloaded and used by more than 90,000 students from across India, and several schools have already started implementing Notebook videos in their classrooms.

The company believes that its content quality is its greatest marketing asset. As such Notebook is offering part of the content for free.

According to Achin and Suvayu, Notebook’s USP is the content and pricing strategy. The content design has been consciously done in a way that engages the student.

We have devised an augmented storytelling technique that invites the student to imagine along with the video, and this shows great results in understanding and retention. – Achin Bhattacharyya, CEO of Notebook

Notebook is available at a price of Rs 1,999 for all subjects for a month and Rs 9,999 for an annual subscription with unlimited access.

Achin and Suvayu felt the necessity for the product to be made affordable to the average Indian parent, and this is what they have modeled into Notebook’s subscription.

Notebook – Funding

Notebook is currently bootstrapped startup. It has not received any funding yet.

Notebook – Growth

Notebook has served over 2.3 million users as of November 2021. It had over 300,000 users before the lockdown and increased to 2.32 million in 2021.

Notebook – Challenges

The greatest challenge faced was establishing a balance between content and pedagogy. The content had to be comprehensive and yet crisp. The pedagogy had to be engaging without distracting. So there were quite a few balances to strike.

Creating high-quality content ensuring that the students find it engaging and also which is easily memorable was a challenging task. However, Achin and Subhayu actively discussed the issues, expectations, and requirements with the teachers and students across the country. On the basis of the feedback received, Notebook was able to come up with an easily comprehensible and memorable design for the content.

Support from family and friends is the highest asset during challenging times.

Both of us have been fortunate that our family and friends have believed in us right from the get-go. Every person we told about our decision felt that we were doing the right thing. It has been immensely encouraging to have so many people put their faith in us. – – Achin Bhattacharyya, CEO of Notebook

Notebook – Competitors

There are quite a few companies that are registered as Ed-tech with the ROC. However, very few are known and regularly used by students. Byju’s has done an outstanding job in Maths and Science, and in building a self-learning habit. Others like Meritnation and Toppr have been around for a while, and have their own content philosophies. They believe that the true competition is with rated content, pirated videos, and other distractions that students today has access to.

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Notebook – Advisors and Mentors

Notebook is growing under the active mentorship of –
- Mr. Ashok Ganguly – Former Chairman, CBSE for 8 years.
- Dr. Mrs. Minakhi Das – Former Chief Controller of Exams, Odisha Board
Notebook – Work Culture

I believe that the best way to treat any employee is to not treat him or her as an employee. – Achin Bhattacharyya, CEO of Notebook

The Notebook team is like a close-knit family where the team members continuously help and support each other. Notebook has provided accommodation facility to its team members who are from outside Kolkata. This is a caring gesture and it has helped to improve the work efficiency of the team members.

Notebook – Awards

Notebook bagged the awards for the Best Website and the Best App at the World Digital Marketing Congress – two awards in 2020 at The Taj Lands’ End, Mumbai.

On winning the awards, Achin Bhattacharyya, CEO, and Founder of Notebook said, “From its very inception, Notebook has been driven by a vision to help students learn. The content design, product development, research, and technology have all stemmed from this core value. It is immensely encouraging for the whole team, and me personally, to be recognised by such an eminent forum for our efforts. India has seen a mushrooming of Edtech products in recent times, and many of them believe in aggressive overselling. We, however, have always believed in the quality of our content and the intuitive nature of our product and this has been such a wonderful validation of that approach. Our App and Website are both embodiments of the essential values that Notebook embodies – respect for every individual, inclusion in all our actions and immense pride in the work we do. I am humbled by this recognition, and attribute it to two things – our ability to precisely and accurately assess the students’ learning needs, and the tireless effort from our entire team. Accolades like this provide us with greater impetus to work harder.”

Notebook – Future Plans

It is just the beginning for Notebook company, and Achin and Subhayu are planning to make things big. Notebook’s future plans include-
- Creating content in 10 vernacular languages apart from English.
- To provide educational aids for dyslexic and visually challenged students.
- To bridge the gap in the school education system in different subjects and different boards.
FAQs

What is Notebook?

Notebook is a digital learning platform that combines video and text content to deliver learning materials according to Board curricula.

Who is the founder of Notebook startup?

Achin Bhattacharyya, Subhayu Roy, and Abhishek Dutta are the co-founders of Notebook.

When was Notebook founded?

Notebook, the Kolkata-based startup was founded in 2018.

Who is the CEO of Notebook?

Achin Bhattacharyya is the Co-founder and CEO of Notebook company.

Who are the competitors of Notebook?

Top competitors of Notebook startup are:
- Byju’s
- Toppr
- Meritnation
July 22, 2022
Why Are Edtech Companies Under Government Scanner?
It is the combined use of computer hardware, software and educational theory to enhance, engage and individualised classroom learning. Edtech refers to the industry of companies that create educational technology.

Edtech’s growth can be attributed to the potential scalability for individualised learning. IoT devices are being acknowledged and appreciated for their ability to create digital classrooms, no matter where the student is.

Blockchain tools are assisting teachers in grading tests and holding students responsible for their work. Edtech tools are changing the very core of what constituted classrooms in the past.

What Are the Purpose and Benefits of Edtech?
Why Is Edtech Under Government Scanner?
What Steps Should an Edtech Company Take To Comply With the Government?
Challenges Faced by Edtech Companies

What Are the Purpose and Benefits of Edtech?

The last two years have seen monumental growth in the Edtech industry fuelled by a need to continue education during the harsh lockdowns of the COVID-19 pandemic. Edtech fulfils a variety of purposes in the education field.
- Improved student outcomes.
- Enhanced individualized education.
- Reduces the teaching burden on instructors.
- Better engagement with the students.
- Accessible long-distance learning.
- Gamification of learning inducing fun.
- Accommodation of multiple learning styles.
- Instant feedback to teachers.
- Encourages collaboration.
Why Is Edtech Under Government Scanner?

The Department of Consumer Affairs has taken a very serious note of the complaints they have received over the aggressive misselling of courses by Edtech companies like Byju’s, Vedantu, UpGrad, Unacademy, Great Learning, WhiteHat Jr and a few other edtech startups.

The Advertising Standards Council of India (ASCI), in its annual complaint report, shows that the education sector has emerged as the largest violator of the advertising code between April 2021 and March 2022. The ASCI has stated that nearly 33% of the total complaints that it has received in this time period pertaining to the Edtech sector.

It also highlighted that these complaints were not a new development, considering several Edtech startups have lately been under the consumer radar for misleading advertisements. A case in point was the case between Pradeep Poonia and WhiteHat Jr. in 2020-2021.

Pradeep Ponia on LinkedIn

The limelight on the Edtech sector has also been highlighted by the UGC (University Grants Commission) issuing a diktat to higher education institutes to withdraw any degree or diploma programs that are offered in partnerships with Edtech companies.

On Friday, the government issued a warning to the Edtech companies, clearly stating that it will be forced to bring stringent guidelines to curb unfair trade practices and encourage better transparency.

What Steps Should an Edtech Company Take To Comply With the Government?

In absence of self-regulation by the Edtech companies, the government has warned of stringent regulations to address the below-mentioned agenda :
- Curb misleading advertisements.
- Upholding consumer interests across the system.
- Deal with blatant disregard for existing guidelines and regulations.
- Maintain robust checkpoints that align with consumer interest.
- Address the high cost of education through Edtech companies and make it more affordable.
Challenges Faced by Edtech Companies

The Edtech industry witnessed a boom in 2020, thanks to the lockdowns bringing the face-to-face ways of teaching to a standstill. It has helped to modernize an industry that was deeply traditional and reserved.

The opportunities and potential for growth of Edtech are limitless. However, it also offers some big challenges.

Survival in a highly competitive market

This industry is tough and unforgiving due to the very fluid nature of technology. Constant upgrades and newer technological advances mean the industry has to not only keep up with it but also has to pitch a very unique value proposition to its subscribers.

A new entrant needs a new value proposition and an older player needs to adapt consistently to keep their value propositions relevant and unique over time.

Building partnerships with a traditional industry

This is probably the biggest challenge of them all. To earn the trust of an industry that is as traditional as it is old. Validation of claims of adding value needs strong documentation support.

Being Relevant in an ever-changing world of technology

This means staying on top of every new technological advance that occurs in this sector and also making it relevant to the existing business model. This is as time-consuming as it is costly. A necessary evil tool for survival.

An audience-grabbing market strategy

The first step is to make a product to fit the market. Then reach out to the target audience. Of course, the biggest consideration is the price of the product. And the last and most relevant is getting and keeping customers.

Managing fears about data collection and security

While the world has moved online, the fears of data collection and security are very real. These fears, sometimes, rule the decision-making process and have to be successfully addressed.

Communication Flow

The communication gap between the company and its target audience has to be properly addressed. The target audience and their differences have to be understood and the communication technology has to be designed accordingly.

User activation and usage

The only way to retain the customers year after year is to encourage user engagement, spark their interest and continually remind them of the product’s value. The app has to be easy to use and easily accessible. This requires constant software updates and regular customer communication.

Managing retention

This is possible through a high level of customer service, offering different levels to cover beginners, intermediate and higher levels of educational material, and offering a customized learning path to suit a customer’s need.

Conclusion

While the Edtech industry saw a great boom during the pandemic lockdowns, now the schools have reopened. There is also a dearth of funding options due to a slowing economy and the looming threat of an economic crisis.

All this is leading to massive layoffs within the sector and shutdowns of a few startups. Now, the edtech industry is facing government scrutiny and ire. Presently, it looks like the USD 3 billion market is in a spot of trouble.

However, with the vastness of the world and the opportunities that this sector of education has opened up, it is clear, that while it may undergo some changes, it is here to stay.

FAQs

Why are Edtech companies under the government scanner?

The government has concerns over the complaints regarding misleading advertisements by edtech firms in India.

What is the future of EdTech companies?

As per a report, the edtech industry will reach $4 billion by 2025.

Why do EdTech startups fail?

Edtech startups spend huge amounts of money on advertising and gaining customers but they fail to make money from their business models.
July 19, 2022
Why Is the Indian Edtech Market Under Heavy Loss in 2022?

One of India’s Edtech giants BYJU’s recently laid off its 500 employees. Similarly, other well-recognized Edtech companies like Unacademy, Vedantu, Whitehat jr., etc. have also handed pink slips to hundreds of their employees in the latest Edtech crisis.

So, is the Indian Edtech market actually coming to its end? When did it start to crash and what are the causes? Which of the brands will survive the situation?

In this blog, we will find the answer to all these questions.

The Inception of the Indian Edtech Market
Growth of the Edtech Industry in India
Effect of the Pandemic on the Edtech Market
The Post-pandemic Struggle of Edtech Companies
Who Will Survive the Edtech Race?

The Inception of the Indian Edtech Market

The coaching centers have been a part of our education system for a long time. Beginning with the small tuition classes with 5-10 students to the big coaching institutes with hundreds of students, this business has travelled a long way.

Mostly, the inability of the school curriculum to prepare students for competitive examinations and the lack of well-trained teaching staff are considered to be the reason for the advent and proliferation of these coachings.

Well, whatever the reason be, the truth is that today coaching centers have become an indispensable part of the Indian education system.

These coaching centers charge high fees, sometimes even higher than the school fees for an entire year, to prepare the students for different exams. They offer classes, study material, question banks, test series, and even hostel facilities for the students.

Several cities have emerged as coaching hubs for different examinations, such as Kota for IIT-JEE coaching, or Delhi’s Rajendra Nagar for UPSC coaching.

In continuation of this, with the arrival of new technology, online coaching centers came into the picture. The major advantage of these Edtech companies over offline coaching centers was their cost-efficiency.

They offered the same course to the students as the offline coaching center but at a very low price, comparatively. It was owing to the lower expenditure needed to run these businesses.

Actually, to run an offline coaching center one has to spend a humongous amount of money on infrastructure, teaching staff, admin, support staff, housekeeping, electricity & water bill, etc.

Other than this these coaching centers also have to take care of marketing through billboards, seminars, etc. which further escalates their running cost. In the end, students are the ones who have to pay for these expenses in terms of the high fees charged by these institutes.

On the other hand, the online coaching centers do not have to spend money on infrastructure, extra staff, or other facilities. All they need are a few experienced teachers who would record the subject-wise lectures for them.

So, even for the teachers instead of regular monthly payments they only had to pay them once. These companies also hire the teachers on a profit basis to organize doubt-clearing sessions for the students.

This made their functioning expense go really low. Moreover, back when these companies actually started, the digital modes of marketing, such as YouTube or Instagram, were cheaper. Due to this, they were also saving on their advertisements and marketing costs.

However, owing to the soaring internet costs this market did not grow much until 2017 when “Jio” entered the Indian telecommunication industry. With its extremely low-cost internet connection, Jio revolutionized the way the coaching industry of India functioned.

Growth of the Edtech Industry in India

Owing to the availability of cost-effective internet connections, this led to the rise of digital coaching institutes in India. The market of these institutes was not restricted to a particular city or zone. They could actually approach any student across the country.

Moreover, with the pre-recorded lectures they could even sell customized courses or subject-specific courses to students. If a student only wanted to study Physics, he/she was not compelled to pay for other subjects as well. Therefore, initially, the Edtech market required ultra-low working capital and was a high-profit margin business with boundless potential to scale.

Due to all these advantages, a large number of investors with billion-dollar funds approached these companies even turning many of them into unicorns.

VC Investments in Indian Edtech Startups

But, here is the twist, as the entry barrier to starting an Edtech company was quite low the competition started to increase. The cost for course making was low and the selling was easy. This invited countless individuals to enter the field.

This sudden increase in competition led to a number of other changes in the digital market. Owing to the increased number of advertisements for similar products, the cost per conversion escalated multiple times.

This drastically increased the cost of investment in the Edtech business as the margin between investment and profit shrank to become thinner. This led to incurring losses in most of these companies.

Effect of the Pandemic on the Edtech Market

Although COVID-19 brought the entire world into turmoil, bringing several challenges for the entire human community, this pandemic was bliss for the Indian Edtech companies.

With the shutting down of schools and offline coaching centers, the Edtech industry saw its boom in 2020. The edtech companies utilized this as an opportunity to habituate customers to online learning.

Resultantly, while they offered more discounts, more free sessions, and other free services to the customers, they also hired more staff and gathered more funding for themselves.

This was the time these companies invested all their energy and resources to bring the Edtech market to its hype as almost all the students were using online classes.

The Edtech companies at this point exploded like no one could have imagined inviting more players to join the field.

The Post-pandemic Struggle of Edtech Companies

Later in 2021 or the beginning of 2022, the pandemic started to fade away leading to the re-opening of schools, coaching centers, and other institutions. As the students rejoined their respective institutes the resources gathered by the Edtech companies were no longer required.

The students got involved in their offline activities as earlier, preferring a physical classroom over the virtual one. This led to the major collapse of the Edtech industry in India.

Finally, the companies began to suffer heavy losses and had to fire the surplus staff including both the teachers as well as the sales team. But, is this Edtech crash occurring for real?

Unfortunately, the answer is yes. So, the next question appears, who will survive it? To get the answer we have to know who all are the participants in this struggle.

Who Will Survive the Edtech Race?

There are three types of players in the Edtech market. First are the super-brands like BYJU’s, Unacademy, etc. These companies have made a name and reputation in the market which is exceptional and considered quite reliable by the customers.

Second, are the companies with huge funding with which they are able to promote and advertise their products much more efficiently and effectively.

Third are the personal brands such as Study IQ, Physics Wallah, etc. These are the brands that have grown organically on the basis of their content instead of marketing. These are the most powerful and most profitable players in the field.

Amongst the three categories, the first ones to get out of the race are the high-funding companies. Even when these companies are able to attract customers with their advertisements, the lack of content and inability to produce results causes trust issues with customers. This causes an early detachment of customers ensuing huge losses for these companies.

The super brands have no doubt made an irreplaceable image in the market and have earned trust with their services. So, it is expected that they will remain a part of the industry maybe but will have to incur some losses. However, the top players in the game will always be the personal brands. They will always remain profitable and if they stay on the right path they could even become bigger than the super brands one day.

The reason for this is that they have a brand value like nobody else. It separates them from the commoditized Edtech market. As they have gained this place due to their quality content and customer trust there is the least possibility of collapse.

Moreover, they have incredible distribution channels with their customers being the source of their publicity. They are able to connect students without even running any ads so their acquisition costs are very low. Therefore, they have an edge over their competitors and run their businesses without even funding.

Conclusion

Presently, the Edtech market in India is under heavy loss. The industry is at its worst and facing a huge crisis. The reason for this is the re-opening of schools, universities, and offline coaching centers.

However, like any other market, the best players in the field who have gained the trust of the customers and built a reputation for themselves will always stand strong with a profitable business, surviving the highs and lows.

FAQs

What is the future of EdTech in India?

Edtech is growing rapidly in India and is estimated to reach around $30 billion in the next 10 years

How many EdTech companies are there in India?

There are nearly 9,043 EdTech startups in India.

How big is the EdTech market in India?

The market valuation of the Indian Edtech industry is $2.8 billion and is expected to reach $10.4 billion by 2025.

July 13, 2022
The Genius Marketing Strategy of Byju’s – How It Built a Billion-Dollar Business?

If I ask you to name an e-learning app where students can attend live classes, watch pre-recorded videos and give tests, most of you will surely name Byju’s. And why not! Byju’s is India’s most famous edtech decacorn valued at $22 billion.

Currently, the app has 10 Cr+ downloads on the Play Store with students spending 71 minutes on average time on a daily basis from 1700+ cities.

The app has 6 million paying subscribers with an 85 per cent renewal rate. All these statistics show how much Byju’s has grown over the years. In India, the education system is majorly based on an offline learning model. Then how did this company popularise the e-learning concept?

In a country like India where parents hate mobile phones and the internet in the hands of their children, how did this company make both students and parents understand the benefits of studying online?

The answer to all of these questions lies in their marketing strategy. Let’s break down the brilliant marketing strategy of Byju’s in great detail.

Target Audience of Byju’s
Byju’s Marketing Strategy During COVID-19 Pandemic
Roped in One of the Biggest Bollywood Superstar
Busted Biggest Myth about Technology
Sponsored Indian Cricket Jersey
Launched Regional Campaigns
Partnered with ICC to Become its Global Partner
Byju’s Became the First Indian Edtech To Sponsor FIFA World Cup

Target Audience of Byju’s

Before we dive deep into Byju’s marketing strategy let’s first understand who exactly is their target audience.

The target audience of this growing edtech company is millennials and gen z from grade 1 to the ones who are studying for competitive exams like CAT, IAS, JEE, NEET, GMAT, UPSC and banking exams.

But, apart from the students, the parents are also the target audience of the company since they are the decision-makers and the ones who pay money for the classes. With that understood, let’s analyse our marketing strategy of Byju’s.

Byju’s Marketing Strategy During COVID-19 Pandemic

During the COVID-19 outbreak, while many of the brands were facing losses, Byju’s on the other hand substantially increased its user base and revenue.

The Indian edtech company became a decacorn and crossed a $10.5 billion valuation during the pandemic after getting funding of $100 million from Silicon Valley investor and analyst Mary Meeker’s Bond Capital.

But, how did the company become so successful during the outbreak? To find an answer to this question let’s see the marketing strategy of Byju’s from the start of the pandemic.

In March 2020, when all the schools and colleges were shut the company provided free access to its complete app till the end of March.

So, for 2 months students could attend live classes and watch interactive videos without spending any money. Students who were studying in classes 1-3 could learn Maths and English concepts and students in classes 4-12 could study Maths and Science concepts.

Now, why did they give free access to the classes?

See, people love free things. When we hear this four-letter word our behavioural pattern changes and the entry barrier is eliminated.

The principle of reciprocity is also associated with this strategy. According to this principle, when someone helps us we get obligated to return the favour. So, if students use the app for 2 months and enjoy the learning process the chances of those students returning back and buying the subscription are much higher.

This strategy was very successful and the company registered 6 million new students in the month of March and 7.5 million users in April.

The edtech company said that they witnessed a 150 per cent increase in student enrollment due to this free strategy.

In August 2020, the company acquired WhiteHat Jr, an online coding school for $300 million.

Later, in April 2021, Byju’s acquired Aakash Educational Services Ltd (AESL) for USD 1 billion which is the biggest acquisition of Byju’s to date. This partnership will help the company grow its presence in the test preparation segment.

The company didn’t stop here, in July 2021, the company acquired Toppr, an online learning app for $150 million.

Byju’s wants to create its own ecosystem and that’s why it is continuously acquiring a lot of companies. The edtech giant knows that if they want to stay in the market for a long time they need to either defeat their competitors or destroy the competition by acquiring them.

Let’s see what marketing strategies Byju’s used before the pandemic.

📃

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Roped in One of the Biggest Bollywood Superstar

Brand ambassadors are very important for any company since they give a more human touch to the brand and build authority and trust with the people.

In 2017, Byju’s made a television advertisement with Shahrukh Khan to launch their official app. This advertisement was telecasted during the India-Pakistan cricket match. This is such an amazing marketing strategy, right? We all know that the India V/S Pakistan cricket match attracts maximum eyeballs.

So, when lakhs of people were watching the match they see the King of Bollywood say ‘let your children fall in love with learning’. Due to the massive fanbase of Shahrukh Khan, a lot of students and parents started gaining interest in Byju’s app. The interesting thing about this advertisement was that it targeted both the children and parents. This campaign was very successful.

To make better relationships with Gen-Z Byju’s also tied up with Disney. Since the popularity of Disney among kids is humongous it gave the brand an added boost.

Educational games, digital worksheets and the trademark Disney stories made parents understand that their children can learn using fun activities and stories. This partnership helped in strengthening Byju’s K-12 (kindergarten to Class XII) space.

Busted Biggest Myth about Technology

Now, due to the pandemic, both parents and students have understood the importance of e-learning. But, in the past, many parents felt that mobile phones were the biggest problem in the lives of their children. Parents felt their children only use mobile phones and the internet to play games, chat with their friends and watch useless videos.

They didn’t understand that technology can help their children in studying as well. To break this myth of parents Byju’s launched a video campaign ‘Come Fall in Love With Learning’. This campaign helped parents understand that there is nothing wrong with studying using mobile phones.

Sponsored Indian Cricket Jersey

In 2019, Byju’s sponsored the Indian cricket Jersey. The logo of Byju’s on the cricket jersey was unveiled in a video campaign named ‘Keep Learning’. In this TV commercial, Virat Kohli, Rohit Sharma, Shikhar Dhawan, KL Rahul and Rishabh Pant walked onto the pitch wearing the cricket jersey with Byju’s logo on it.

This shows that Byju’s has clearly understood how much Indians love cricket and are using this opportunity to grow this business. Imagine how much of a positive impact it would have created both on students and parents when they see their idols explaining the importance of learning while wearing the jersey with Byju’s logo on it.

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Launched Regional Campaigns

India is a nation of different cultures and languages. So, when any company is making its marketing strategy it is very important to target people using the language that they speak.

In the early stage, Byju’s usually launched campaigns in Hindi. Although afterwards Byju’s realised that to connect with the people living in different parts of India they need to launch regional campaigns.

In May 2019 the company roped in Mahesh Babu for a video campaign targeting Telangana and Andhra Pradesh. The new campaign highlighted the evolving learning habits of children and how Byju’s app makes learning fun for them. It also explained that technology can be a friend to students and can help them study more effectively.

Later, in July 2020 the company partnered with Sudeep Sanjeev and launched two television ad-campaign in Kannada. They also launched two new television advertisements with their existing brand ambassador Mahesh Babu in Telugu.

All the four ad films were of 50 seconds each. The advertisements highlighted how students are enjoying online learning and encourages parents to accept the new method of learning.

Partnered with ICC to Become its Global Partner

Byju’s sponsoring ICC

Byju’s wasn’t just satisfied with sponsoring the Indian cricket Jersey. In February 2021, International Cricket Council (ICC) announced Byju’s as its global partner from 2021 to 2023. The three-year contract allows Byju’s to partner with all ICC events including the upcoming T20 World Cup in India and the women’s World Cup in New Zealand.

Byju’s will get extensive in-venue, broadcast, and digital rights across all ICC events. Since the ‘Keep Learning’ campaign was very successful it made sense for the company to invest more money in cricket.

Byju’s Became the First Indian Edtech To Sponsor FIFA World Cup

Byjus Sponsoring FIFA

After integrating cricket into its marketing strategy Byju’s is now leveraging the most famous sport in the world, football. On March 24, 2022, the company announced that it is sponsoring the FIFA World Cup Qatar 2022 which will take place from November 21 to December 18, 2022.

Through this sponsorship, Byju’s will get the rights to the 2022 FIFA World Cup marks, emblem and assets and the ability to run promotions.

Conclusion

The major takeaway from Byju’s marketing strategy is that you should focus on your target audience and brand presence.

If you see their marketing strategy from the beginning you will notice that they were directly speaking to students and parents. They made students understand that they can turn their boring studying patterns into exciting ones.

The company also understood that even though students are their end consumers, parents are the ones who will spend money on their packages.

Most parents feel that their children shouldn’t use mobile phones and the internet for studying. The company knew that if they didn’t break this myth they would never succeed. That is why they launched the ‘Keep Learning’ campaign where they explained the benefits of studying online.

In India, people are in love with cricket and acting. That is why they made Shahrukh Khan their brand ambassador and sponsored Indian cricket Jersey and became ICC’S Global Partner. This made Byju’s a household name and people started trusting the brand.

All these things show that they had studied the Indian market and the psychology of people carefully. So, next time when you are making a marketing strategy for your business first understand your target audience’s needs and behaviour patterns.

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FAQs

How much does Byju’s spend on advertising?

Byju’s spent approximately 800 crores rupees on advertising in 2020.

What are the strategies employed by Byju’s?

Byju’s roped in Sharukh Khan as its brand ambassador, partnered with ICC, the Indian cricket team and sponsored Fifa.

Why is Byju’s so successful?

Byju’s provides a personalized learning experience that is different from any other edtech startup.

July 8, 2022
The Future of Ed Tech Startups In The Wake of The New Offline Normal

The ed startups in India saw an unprecedented rise in their demand and popularity as the country went on a nationwide lockdown on March 25, 2020. When the pandemic was supposed to be a tough year for all the entrepreneurs out there, the edtech industry in India alone raised a whopping $2.2 billion with Byjus singlehandedly raising over $1 million out of it.

2020 for that matter can be considered the year of ed-tech in India with a plethora of startups mushrooming in the market. However, two years after the pandemic, things have started to get back to the new normal where students and aspirants of the various competitive exams have been embracing the offline journey.

It is time for the ed-tech startups to come a full circle by tapping into the offline market which a lot of them have left unattended within the comfort of online classes and management.

The startups in the education technology field that reeked $11.7 billion in the first quarter of 2022 in funding only saw $3.4 billion flowing in the month of April without any Unicorns being produced. While in May, although the country saw the entry of its 100th unicorn, the ed-tech industry only saw $1.6 billion coming in with a drop of 53% on a monthly basis.

Venture Capital firms including Sequoia and Y Combinator have already announced alarm bells warning startups to cut costs and increase runaways. The market situation is pushing these startups to go hybrid now more than ever before.

This article will look at some of the ed-tech startups and their plans to soft-land into offline classes again while making sense of the current market scenario of the industry.

List of Edtech Startups Planning to Enter the Offline Market
The Other Side of the Emerging Market Situation

List of Edtech Startups Planning to Enter the Offline Market

Byjus

The growth of Byjus over the years in general and during the pandemic, in particular, have been phenomenal. In 2020, it became the highest valued startup in India at over $22 billion.

Byjus has relaunched its offline classes in and around the capital already. With the offline classes and the pre-recorded online tablet classes costing the same, the startup looks forward to establishing more and more offline classes in the country.

Himanshu Bajaj, Head of BYJU’S Tuition Centre has made it clear that the firm is planning to launch 500 more tuition centres in over 200 cities across the country.

Unacademy

From beginning as a humble Youtube channel to revolutionising the very idea of online education, Unacademy has been a significant part of online pedagogy during the pandemic.

Within a span of two months, the startup grew from being valued at $2 billion in November 2020 to reaching $3.4 billion in August 2021. Unacademy has also made announcements of the launch of its various offline classes across the country.

On 8th June 2022, they launched their offline classes for NEET, IIT – JEE and other foundation courses for students from classes 9-12 at their Unacademy centre in Delhi.

During its launch, Co-founder and CEO Gaurav Munjal said, “We are confident our foray into physical learning centres with the best curriculum at a competitive pricing will help learners in cracking their goals and look forward to scaling them up across India”. The startup aims to enrol 15000 learners across its various centres in Kota, Bengaluru, Jaipur, Chandigarh, Ahmedabad, Delhi and Patna

Physics Wallah

It is the latest entrant into the unicorn club by receiving $100 million in its maiden funding led by WestBridge Capital and GSV Ventures in May 2022. This ed-tech platform that helps students prepare for various competitive exams was founded by Pandey and Prateek Maheswari in 2016.

Currently, they employ 1900 people including 500 teachers and 100 tech experts. This is apart from a versatile group of associate professors who would be answering the queries of the students online.

Physics Wallah plans to open 20 offline centres in 18 cities. They plan to enrol at least 10,000 students for the 2022-23 academic year.

Imarticus Learning

Imarticus Learning was launched in 2012 with the goal of training individuals to transfer careers in the fields of financial services, analytics and AI, business analysis and core technology.

By closely working with the demands of the industry, this ed-tech startup has been able to attract a lot of students as they collaborate well with relevant players in the market like IBM, KPMG, Genpact, Rise Mumbai by Barclays, Moody’s Analytics, Motilal Oswal etc.

They use dynamic technologies and learning methods to train their students. However, the post-pandemic wind has laid this startup a little low as well. So as to maintain its hold even in the offline educational situation, the firm is planning to launch more offline centres in tier 2 and tier 3 cities.

The CEO Barshikar opinionated that “There are numerous advantages of the hybrid model. You can cater to a larger audience and often give learners an option to pick what suits them best”.

The Other Side of the Emerging Market Situation

The market scenario does not look great for ed-tech startups as classes worldwide are retreating back to complete offline classes. Switching to offline mode also means that the capital and competition involved are going to skyrocket.

Investors have started to demand proof of profitability over revenue generation possibilities. At a time when investments from VCs and other investors are crunching, the demands of the situation will only make things difficult for the ed-tech industry.

The anxiety inherent in the situation is seen clearly with the rampant layoffs that these startups have embarked on. Indian ed-tech startups have already laid off 6000 employees.

It is expected that the industry might see another 60,000 layoffs this year. Vedantu alone has laid off 1200 employees already. Unacademy had announced that they laid off 600 employees in April as a part of their cost-cutting initiatives.

This is apart from the 325 part-time workers that they had laid off earlier. Another leading ed-tech startup named Lido Learning laid off more than 150 employees in February 2022 as the financial crunch was too much.

Many startups are on the verge of closing down despite funding as their venture in itself loses its meaning in the offline world.

How Can Edtech Startups Generate Leads?

Every visit to edtech website has the potential to generate leads. Here are the best lead generation strategies that work for edtech startups.

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Conclusion

There is no doubt in the fact that ed-tech startups have made a difference in the learning process that Indians were used to. They have played a significant role in reducing the digital divide during the pandemic. As schools and colleges are rolling out their offline classes, it is time for the hitherto online platforms to embark on the hybrid modes of classes. As investments dry up and offline classes reign, the future looks grim for ed-tech startups.

FAQs

Why do ed-tech startups fail

Many ed-tech startups fail to figure out the right business and revenue model which is one of the reasons that most edtech startups fail in India.

Why is the ed-tech industry booing

As all the schools were closed many edtech startups started providing quality education online which was the reason edtech startups started booming in India.

Is ed-tech profitable?

Yes, ed-tech is one of the most lucrative and profitable industries in India.

June 15, 2022

Startup Name	Notebook
Headquarters	Kolkata
Founders	Achin Bhattacharya, Subhayu Roy, and Abhishek Dutta
Industry	EdTech
Founded	2018
Website	notebook.school

Trainercentral – Revolutionizing the Online Training Industry

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by TrainerCentral.

In the last decade, edtech’s growth has been exponential and has transformed the way in which people teach and learn. People have become more welcoming to remote learning, thanks to the easy accessibility of the internet.

The conventional concept of requiring the physical presence of a teacher to teach a trade has become dormant. More and more people are moving towards online course platforms to share their knowledge with the global audience. The ability to share knowledge with learners across countries and create a streamlined business around their passion has significantly contributed to the growth of online course platforms.

There are always questions about why should a person use an online training platform when they can host live classes on Zoom and post videos on YouTube? The reason is simple, these single-purpose tools are not scalable and will create operational chaos as the business grows. Also, the autonomy of establishing your own training brand is missing here. So, online course platforms are the best tool of choice for course creators to streamline and manage different functions of the business.

TrainerCentral has been launched by Zoho to empower online training businesses and help learners. Read the startup story of TrainerCentral, the services offered, business model, marketing, and more.

TrainerCentral – Company Highlights

Startup Name	TrainerCentral
Headquarters	Chennai, TamilNadu
Industry	Online Training
Chief Brand Evangelist	Aarthi Elizabeth
Founded	2021
Parent Organization	Zoho
Website	trainercentral.com

TrainerCentral – About

TrainerCentral is a division of Zoho. TrainerCentral was conceptualized and developed by a boutique team of engineers with a mission to provide a truly all-in-one online training platform. The product was beta launched on August 2021 for select users and was made available for public on November 2021.

TrainerCentral is an all-in-one online training platform transforming the way trainers teach online. The platform offers a comprehensive tool kit for online trainers to create websites, draft course curricula, host live workshops, encourage community learning and generate revenue around their expertise.

TrainerCentral – Vision and Mission

TrainerCentral’s mission is to make knowledge sharing easy and accessible to all with the help of robust technology. They empower trainers with a unified platform to create, run and scale their online training business without the need to integrate multiple tools together.

TrainerCentral – Industry

TC caters to trainers, freelancers or individuals and basically anyone who wants to transform their talent into a successful profession- for instance a home-based teacher, yoga guru, a 12-year old teaching online gaming strategies, or a company upskilling their internal team. The platform is so intuitive that it fits any type of teaching requirement.

According to MRFR’s survey, the online teaching business is set to grow at a rate of 30% CAGR from 2022 to 2026.

TrainerCentral – Founders and Team

Aarthi Elizabeth – Chief Brand Evangelist of TrainerCentral

TrainerCentral team is a bunch of handpicked proven experts in development, marketing and sales. The team is growing rapidly to accommodate the product’s growth and goals. Aarthi is the Chief Brand Evangelist of TrainerCentral. She has experience in growing SaaS products that have won the market in competitive landscapes and is quite confident about TrainerCentral making a huge impact.

“With Trainer Central, they have addressed this digital gap in the e-learning market, by offering all essential tools on a single, easy-to-use platform so that creators can quickly establish their knowledge brand and nurture a dedicated community of learners, all while turning their passion into profit. As their learner community grows, the trainers can continue to scale their business on Trainer Central.” – Aarthi Elizabeth, Chief Brand Evangelist, Trainer Central.

TrainerCentral – The Idea and Startup Story

TrainerCentral Logo

The team did comprehensive research into the gaps in the existing technology and pain points of the online training community. Deep diving into their research they found that the current players had serious setbacks in not offering important tools and integrations that contributed to inefficiencies in online training businesses.

Upon thorough research, they started developing tools to provide a standout product that is deeply integrated, user-friendly and easily scalable. The product was reviewed by well-known trainers from different regions and the feedback was receptive and appreciating.

TrainerCentral – Products and Service

TrainerCentral - Online Training Platform — TrainerCentral – Online Training Platform

TrainerCentral is a cloud-based platform that incorporates various tool kits that enable seamless functioning of online training businesses. The product focuses on providing truly end-to-end solutions that enable trainers to manage various aspects of the business in one platform.

Trainers can create an exclusive website using the no-code drag-and-drop style website builder tools, upload course content, create learning methodologies, automate learner communications, host engaging live workshops, link bank accounts and receive payments and much more.

Trainers can also white label the platform by using customized domains for their website and email communications, thereby maintaining consistent branding and ownership.

TrainerCentral – USP and Innovation

TrainerCentral - Online Training and Learning Platform — TrainerCentral – Online Training and Learning Platform

USP of TrainerCentral products are:

No-code website builder
To help create an online presence for trainers, they provide a no-code drag-and-drop styled website builder tool to build dedicated website for their business. The tool provides a library of pre-defined templates using the trainers can launch a website in a matter of minutes.
In-built live classrooms
Live workshop is the most sought out feature by trainers in an online training platform. Trainers can now host live virtual classrooms without having to integrate their Zoom or Google Meet accounts. This feature cuts down the burden on trainers of subscribing and integrating different tools.
Breakout rooms feature in live workshops
Breakout rooms are a feature to split live class attendees into small groups and create focused discussions and engagements. Trainers can also be assigned to different breakout rooms.
Intuitiveness and flexibility
TrainerCentral is known for its intuitiveness and adaptability. The tool was developed from a trainer’s POV, so the platform is sequential and simplified. Anyone with basic computer knowledge can set up and launch an online course without any technical assistance.
White labeling
The platform is white label friendly. Trainers can use customized domain for their website to maintain consistent branding. In addition to website domains, email communication domains can also be customized.
Payment gateway integrations
TrainerCentral supports payment gateways such as Razorpay, Stripe, Paytm, Forte, Authorize.net, PayPal Payment Pro, and PayPal Payflow Pro.
Top-notch security
TrainerCentral is GDPR compliant and follows robust security methodologies to ensure data privacy and security.

TrainerCentral – Business Model and Revenue Model

TrainerCentral is offered in three different pricing models.

Free Plan: $0 USD

Unlimited learners
Up to 3 free courses

Starter Plan: $16.67 USD/month when billed annually or $20 USD/month

Unlimited learners
Unlimited courses
Live virtual classroom (Up to 50 live participants)

Professional plan: $41.67 USD/month when billed annually or $50 USD/month

All the benefits of the Starter plan
Live virtual classroom (Up to 100 live participants)
Custom domain (full rebranding)
Coupons and discounts
Multi-currency support

TrainerCentral – Customer Acquisition

During the beta launch period, they signed up trainers from different industries and markets to understand the product fit and adaptability. This helped them to refine the product much better and create a wholesome experience for trainers irrespective of their industry.

They were able to convert 60% of their beta users to paying customers. Post public launch, the product started getting organic traction as people started starting their feedback on online forums.

TrainerCentral is focused on organic marketing and product-led growth. Their idea is to add more product value in a cost effective manner and this made them stand out in the market. TrainerCentral subscription charges are 50% lesser than any other providers in the market.

They are focused on content creation to scale the business further. As a team, they believe in long term focused marketing activities, thus spend 90% of their efforts on content.

TrainerCentral – Challenges Faced

The main challenge was to communicate the product’s unique value proposition and gain brand awareness during the initial phase. They focused on product positioning and streamlined communications, to resonate and empathize with potential customers and industry.

TrainerCentral – Growth

TrainerCentral user base is growing on an average of 25% MOM with promising signs to double in the next quarter. Currently, the user base is majorly from India and the US, and have plans to expand to Europe and Eastern countries.

TrainerCentral – Future Plans

TrainerCentral’s product map for the next 1-2 years is to develop the existing features more comprehensively and populate the integration library.

TrainerCentral – Competitors

Few of their competitors are:

Teachable
Kajabi
Thinkific

FAQs

What is TrainerCentral?

TrainerCentral is a cloud-based training platform for trainers and learners.

When was TrainerCentral founded?

TrainerCentral was founded in 2021 in Chennai.

Is TrainerCentral a part of Zoho?

TrainerCentral is a division of Zoho to empower trainers.

What is TrainerCentral pricing?

TrainerCentral Pricing:

Free Plan: $0 USD
Starter Plan: $16.67 USD/month when billed annually or $20 USD/month
Professional Plan: $41.67 USD/month when billed annually or $50 USD/month

Who are the competitors of TrainerCentral?

Top competitors of TrainerCentral are:

Teachable
Kajabi
Thinkific

June 3, 2022

Lido Learning – Democratizing Education For Children, Or Not?

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Lido Learning.

These days conventional on-campus, in-person education is being replaced by online education. According to some research done in 2019, it was shown that the online education industry will surpass $230 billion by 2025, and considering the significant influence of the COVID-19 outbreak, online programmes are expected to experience much more growth by 2025.

In reality, the pandemic has proved how effective and long-lasting e-learning can be. It ensures that education is available in the event of a public health emergency, natural calamity, or another event that prevents students and instructors from travelling. It may serve students from all around one country and beyond, bringing in perspectives from all over the world. In addition, it has also been observed that the e-learning atmosphere promotes a better work-life balance.

Lido Learning is an ed-tech business that uses an engaging online platform to transform education for every kid in India. So, there are several other online platforms for Indian students to engage with. What is Lido Learning doing differently?

In Lido Learning’s online platform, students benefit from cutting-edge content such as interactive games and animated videos as well as a personalised platform for homework, quizzes, tasks, and motivating professors, thanks to their fascinating and enjoyable live online lessons. Despite all such perks, Lido Learning surprisingly shut down its operations in February 2022.

Read this article further to know more about Lido Learning’s founder, business model, revenue model, funding, downfall, and more.

Lido Learning – Company Highlights

Startup Name	Lido Learning
Also Known As	Lido
Legal Name	Quality Tutorials Pvt Ltd.
Industry	Ed-tech
Headquarter	Mumbai, Maharashtra, India
Founders	Sahil Sheth
Founded	2019
Areas Served	India
Website	www.lidolearning.com

About Lido Learning and How it Works?
Lido Learning – Industry
Lido Learning – Name, Logo and Tagline
Lido Learning – Founders
Lido Learning – Startup Story
Lido Learning – Vision and Mission
Lido Learning – Business Model
Lido Learning – Funding and Investors
Lido Learning – Competitors
Lido Learning – Downfall

About Lido Learning and How it Works?

Lido is India’s top Small Group Tuitions platform, offering sessions in Math, Science, English, and Coding to children from Kindergarten to children in 10th standard. Cutting-edge interactive animated video material and gamified learning taught by India’s top 5% of teachers are part of the Lido experience. Each class has a maximum teacher-to-student ratio of 1:6 to ensure that the students get ample mentoring, feedback, and clarification.

A student requires a face-to-face connection in a group of no more than 6 students with an instructor to educate them, interactive content to keep them interested, and tailored technology to boost results for optimal student learning. These three elements have been integrated at Lido to create a 21st-century classroom that is entertaining for children, trustworthy for parents, and empowering for its instructors.

Lido Learning’s exclusive Roblox game development platform is for kids to take their first leap in a game development environment.

Roblox teaches youngsters how to:

Basic understanding of the Lua code language for Roblox studio scripting.
Roblox game development fundamentals such as model creation, terrain editing, cutting through portions, and adjusting game lighting.
How to use Roblox to publish and share functional games so that others could benefit from their new game production abilities.

Lido is the finest option for kids because it outperforms all other digital learning applications and tutors.

Individual Attention: Every Lido lesson is engaging and interactive with just 6 students, ensuring that each child receives personal attention, continuous feedback, and the chance to clear up any doubts right away.
Interesting Content: Each lesson includes interactive games, HD animated films, and live quiz contests in class, all designed by Stanford, Harvard, and IIT alumni to ensure that the kids learn ideas and enjoy learning.
Real-world Qualities: Lido addresses both school and non-school abilities such as teamwork, leadership, and imagination, preparing children to be job creators rather than job seekers.

Lido Learning – Industry

During the COVID-19 pandemic, the education sector in India has been the most impacted. Today’s learning is no longer restricted to specific conventional classrooms. The government’s limits and tight safety measures have prepared the way for the new approaches.

The government, public and private schools, coaches, coaching institutions, students, and instructors have all been inclined towards embracing the digital style of the learning experience, which is a result of COVID disruptions, resulting in the EdTech revolution we are experiencing today.

The Indian EdTech business is reported to have garnered $16.1 billion in venture capital financing, up from $500 million in 2010. The K-12 segment, higher education, and upskilling sectors are driving this industry’s expansion.

India’s EdTech business is expected to reach $30 billion in the next ten years, thanks to the increasing popularity of Massive Open Online Courses (MOOCs) and distance education.

The widespread usage of mobile phones, on the other hand, is thought to improve students’ connectivity and learning capacities. Nevertheless, even as accessibility improves, pricing remains an issue for specialised EdTech devices, particularly for lower and lower-middle-income families, restricting their reach.

EdTech startups in India are looking forward to focusing on improving educational objectives, results, and student engagement through improved technical and innovative solutions.

Lido Learning – Name, Logo and Tagline

Lido Logo

The tagline of Lido Learning says, “#MakeSuccessAHabit”

Lido Learning – Founders

Lido Learning was founded by Sahil Sheth in 2019.

Sahil Sheth

Lido’s Founder and Chief Executive Officer is Sahil Sheth’s purpose is to use technology to aid students to realise their maximum potential by making learning engaging and exciting. Sahil has been involved in India’s EdTech movement since its inception, about a decade ago. He sold his first firm, Infinite Student, to Byjus and served as the business’s vice president until 2018.

During his time at Byjus, Sahil discovered that, while children enjoyed viewing self-paced videos, they favoured the real-time engagement and flow of opinions with friends and peers which can only be achieved during face-to-face, small group, live tuition lessons. Sahil completed his bachelor’s in science, mathematics, and economics from Duke University, America.

Lido Learning – Startup Story

Sahil has been involved in India’s EdTech movement since its inception, about a decade ago. He sold his first firm, Infinite Student, to Byjus and served as the business’s vice president until 2018. During his time at Byjus, Sahil discovered that, while children enjoyed viewing self-paced videos, they favoured the real-time engagement and flow of opinions with friends and peers which can only be achieved during face-to-face, small group, live tuition lessons.

After figuring out all the prevailing shortcomings of conventional tuition classes, Sahil created Lido learning to compensate for the same. Lido Learning was founded with one clear aim, which is, to revolutionize the conventional local group tuition class sector by providing tech-enabled learning tools to tutors and world-class learning to all children, allowing them to achieve their maximum capabilities in the classroom and even beyond.

In 73 days, Sahil Sheth and his team built the platform. The platform’s testing began with kids in Delhi and Mumbai, followed by Chandigarh and Lucknow.
Moreover, the creators discovered that their concept was more interesting and engaging than traditional tuitions throughout the testing.

During the trials, they discovered that parents in smaller cities were delighted that their children were receiving the same high-quality education as children in larger cities.

Sahil Sheth commented on this, saying, “Students in smaller towns were thrilled to be getting the same product and the same quality of teachers that students in the bigger cities were getting. That is when Lido’s vision changed. It was not just about making tuition classes convenient anymore, it was about democratizing education for all.”

The student-to-teacher ratio at LIDO is 1:6. LIDO is also giving their kids a “Rockstar teacher” who will educate them with “interactive content” to keep them engaged. They also have a customised platform to help them enhance their outcomes.

Lido Learning – Vision and Mission

Lido’s mission is to inspire and empower every child for the future.

Lido Learning – Business Model

Lido’s business model is B2C Education Solutions – companies that provide online courses, tutoring, educational materials, interactive toys, learning games, and so on.

Lido is a platform enabling students to take live online lessons. Math, English, and science are among the disciplines taught online. It offers self-paced lessons, discussion-based lectures, individualised practice, performance monitoring, and other features for smaller groups of students.

Its income strategy is subscription-based. Lido Learning now offers materials and tutorials for classes V through X, however, for the firm to stay afloat, customers must pay a price to have yearly access to the tutoring.

Lido Learning – Funding, and Investors

Some of the most well-known angel investors sponsored the EdTech firm, Lido Learning. Mukesh Bansal, founder of Myntra, Vijay Shekhar Sharma, founder of Paytm, Anupam Mittal, founder of Shaadi.com and a Shark Tank India judge, Ronnie Screwvala, founder of UpGrad, and Ananth Narayanan, founder of MedLife.

Date	Round	Amount	Lead Investors
Sep 10, 2021	Series C	$10M	Unilazer Ventures
Nov 25, 2020	Seed Round	–	–
Mar 29, 2020	Series B	$7.5M	BAce Capital
Nov 11, 2019	Series A	$3M	Ronnie Screwvala

Lido Learning – Competitors

Lido Learning’s top competitors include Vretta, Cuemath, WhiteHat Jr., Vedantu, BYJU’s, ENpower, Lawpilots and Uvaro.

Lido Learning – Downfall

Lido Learning is an EdTech firm, based in India, whose demise came as a huge surprise to the market. Lido Learning abruptly pulled the plug on February 4, 2022, leaving 150 employees with serious doubts about the future of the company.

Inability to Pay the Workforce Their Salaries

Employees are a firm’s foundation; without them, the firm would not be able to run properly. Now, a corporation must adequately care for its employees to achieve this. When the teachers and personnel of Lido Learning were not paid, a red flag was raised. Teachers and employees resorted to social media to express their dissatisfaction with the firm when their salaries were not paid. They still haven’t paid pending salaries for the people they fired back in January 2022.

Inability for Collecting Funding

Even though Lido Learning has raised $24 million in funding to date from well-known investors such as Vijay Shekhar Sharma and Anupam Mittal, several organisations who intended to participate in the startup backed out at the last minute owing to the epidemic. Several investment arrangements with firms like CureFit and ByteDance were cancelled. As a result, the company’s reserves were depleted, causing financial troubles.

No Refunds for Customers

Another major cause for this EdTech’s collapse is that the company’s consumers were not effectively treated, their needs were not satisfied, and the service was poor. Some expectations were not met when clients requested to end the trial period, and refunds were not issued. The termination of their memberships resulted in poor word of mouth and negative comments from consumers, and the company’s image suffered as a result.

Lido Learning – FAQs

What does Lido Learning do?

Lido Learning is an ed-tech business that uses an engaging online platform to transform education for every kid in India.

When was Lido Learning founded?

Lido Learning was founded by Sahil Sheth in 2019.

Who founded Lido Learning?

Sahil Sheth founded Lido Learning in 2019.

Has Lido Learning shut its operations?

Yes, Lido Learning abruptly pulled the plug on February 4, 2022.

May 28, 2022

Why Is CBNITS One of the Best Software Services Companies in Kolkata?
These days, technology and, more specifically, software development is crucial to the development of new ideas and the advancement of businesses and startups. The city of Kolkata, which is said to be the IT capital of Eastern India, is allowing for an unconstrained path regarding technological advancements. It can be challenging to choose the best software service provider from the many that have a base office in Kolkata.

But not to worry because CBNITS, a leading provider of enterprise solutions and IT services, is the best of the best. On July 4, 2018, CBNITS India Private Limited, a private corporation, was established in Kolkata, West Bengal and is an organisation that strives to help a company transform and reach above and beyond with their digital solutions.

But why is it the best software service company, you might ask. Numerous elements make them outstanding, such as their cutting-edge technologies that enables businesses to meet the obstacles at every stage of growth. But that’s not all; let’s dig a little further and discover why CBNITS is among the top providers of software services in Kolkata.

What makes CBNITS unique?
What Domains does CBNITS Specialise in?
What makes CBNITS unique?

Easy Solutions for Early-Stage Companies

CBNITS claims to assist you in bolstering your IT foundation and realising new opportunities that enable quicker growth with its team of over 300 skilled cybersecurity experts, cloud engineers, expert-level software engineers, UX/UI designers, and data scientists.

Back Startups up with excellent Software Support

CBNITS is designed to provide you with the greatest ERP Solutions, support you as you move your project ahead, and help you thrive. This includes the initial idea to execution, ongoing support, and managing business growth.

Overcoming The Skills Gap

Is your company not particularly technically inclined? No issue! Because CBNITS knows where to put the right people for the right project with amazing skills and talent tailored to your needs.

Cutting-Edge Technologies

The engineers at CBNITS are skilled and experienced in advanced techs like Big Data & Hadoop, Cybersecurity, Blockchain, Data Science, AI & Machine Learning, IoT & Connected Devices, Software Development, SAP, DevOps & Infrastructure, Mobile & Wearables, UX/UI and Cloud Solutions which can help you and your firm touch the skies.

What Domains does CBNITS Specialise in?

CBNITS Logo

Healthcare

Health professionals and patients looking for help frequently use Teamwellness as a platform. The software simplifies the medical facility by connecting patients and practitioners for an online consultation. From start to finish, the patients and practitioners can do everything whilst sitting at home.

The entire platform has been built by the company’s designing team using CSS and HTML and is available on iOS and Android. The technology used to make this platform includes Read Native, AWS, MySQL, CSS, Bootstrap, React, Node and HTML.

The app allows the patients to select a medical speciality, view the doctors’ profiles and portfolios, view availability on calendar requests and make an appointment, schedule an appointment, view booking status, acquire confirmation and review and make payments.

The app allows the practitioners to add medical experience and education, send meeting URLs, receive payments, and much more.

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Cyber Security

Businesses can securely communicate confidential papers with anyone within or outside the firm, thanks to the SaaS application from i2Chain. In accordance with GDPR and CCPA privacy rules, i2Chain enables banks, hospitals, accounting firms, mortgage companies, and others to securely transfer their IP, PHI, and PII with co-processing businesses. The zero-click technology from i2Chain protects documents with encryption, rules, and immutable audit logs. It is also independent of the type of cloud and storage used.

This platform was built using Electron, Node, Cryptography, AWS Cognito, React, and Blockchain technologies.

EdTech

Both parents and students can utilise the site, which is adaptable for all platforms and gives them access to their courses and assignments. Additionally, there is a forum section where users can talk with other students and teachers about their assignments and classes.

The dashboards allow parents to see their child’s progress.

The platform has a number of secure payment gateways, including Stripe, credit card, PayPal, and others, to make it simple for students to pay and for instructors to receive payment.

This platform was built using Node, AWS, React, CSS and HTML technologies.

HR Tech

To assist professionals, this platform uses machine learning and artificial intelligence by identifying their formula for professional growth and success. The behavioural skill level and in-depth analytical report of all users within the company are provided by the artificial intelligence and machine learning analytics, along with 16 free personality factor assessments, to help users identify their potential, suitability, and areas that need improvement.

The platform is easy to use, responsive on all platforms and highly secure and was built using Tiger Graph, Javascript, React Native, CSS, Java Spring, AWS RDS and HTML technologies.

E-Commerce

The platform was created by the engineers at CBNITS to enable the delivery of everyday things and household goods to your home. You can select from three possible user options, namely, admin panel, buyers, and sellers. The Seller must sign up and list all relevant information about their products on the platform. Customers can browse products, add them to carts, and check out. Customers who have purchased things have the option of leaving reviews. The admin will be in charge of maintaining the platform’s overall functionality.

The technologies used to create this platform include Node, Bootstrap, AWS, MySQL, React, CSS, and HTML.

Conclusion

Now you know why CBNITS is one of the best software services companies in Kolkata. With over seven years of experience and 1000 projects in over 20 countries, CBNITS has everything you might need to grow your business.

FAQs

Who is the founder of CBNITS?

Rajdeep Bose & Naveen Chand Bachkethi are the founders of CBNITS.

When was CBNITS founded?

CBNITS was founded in 2018.

What Domains does CBNITS Specialise in?

Major domains for which CBNITS provides software solutions are:
- Healthcare
- Security
- EdTech
- HR Tech
- E-Commerce
How many employees does CBNITS have?

CBNITS has 200-500 employees.

What is the revenue of CBNITS?

The operating revenue of CBNITS ranges from INR 1 Crore – 100 Crore annually.
May 27, 2022
Smartail: Empowering Education System Using AI-Powered Tool Deepgrade
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Smartail.

Education is one of the most influenced industries by technology. The application of AI is not limited to healthcare, retail, or marketing only, AI in the education market is the new trend. AI is helping to enhance the learning experience and provide interactive solutions to the education system. AI in the education market is expected to grow at a 40% CAGR from 2021 to 2027.

Smartail has brought up the solutions to fill the learning gap among students and enhance teachers’ effectiveness in the classroom. Deepgrade is a Smartail’s AI-powered tool that improves teaching methodology.

Read the startup story of Smartail, its founders, business model, and more about Smartail and Deepgrade.

Smartail – Company Highlights

Startup Name Smartail

Headquarters Bangalore

Industry Edtech

Founder Swaminathan Ganesan and Aslam Sheriff Basha

Founded 2019

Website smartail.ai

Smartail – About
Smartail – Industry
Smartail – Founders and Team
Smartail – The Idea and Startup Story
Smartail – Name, Tagline, and Logo
Smartail – The Product and Service
Smartail – Business Model and Revenue Model
Smartail – Customer Acquisition
Smartail – Challenges Faced
Smartail – Marketing
Smartail – Growth
Smartail – Advisors and Mentors
Smartail – Recognitions and Achievements
Smartail – Funding
Smartail – Competitors
Smartail – Tools Used in the Company
Smartail – Future Plans

About Smartail Deepgrade

Smartail – About

Smartail was founded in 2019 for bringing innovative and efficient solutions to address problems in the education sector with the power of Artificial Intelligence. Its flagship product is an AI-powered tool – Deepgrade.

Smartail – Industry

Smartail is in B2B SaaS EdTech (Education Sector). The total market size (APAC, Middle East, North America US, Canada) for AI In Education is expected to reach $20-25 Billion by 2030. Smartail is focused on AI in education using NLP, Deep Learning, and Computer Vision.

Smartail – Founders and Team

Swaminathan Ganesan, Kannan Ganesan, and Aslam Sheriff Basha

Swaminathan Ganesan and Aslam Sheriff Basha are the co-founders of Smartail. Aslam Sheriff Basha is the CGO and Swaminathan Ganesan is the CEO of Smartail. Kannan Ganesan is the Chief Technology Officer (CTO) at the startup.

Swami is a technologist and a product visionary, and Aslam a business expert and a magician in emotional intelligence complemented each other towards driving solutions for various customers in their previous stints as colleagues. As the entrepreneurial bug bit both, the next logical step was to build a product and take it out to the market.

Swaminathan Ganesan is an Experienced Technology Specialist and Product Leader with 19+ years of experience in building software applications for renowned organizations globally. Proven solution architect and Subject matter expert with business acumen to identify pain points/challenges/use cases and solve them using a design thinking approach. Swami’s previous role was with Terralogic Inc as VP of Digital Transformation, has to experience managing globally distributed teams across Sanjose, New York (Digital Media Customers), Ho Chi Minh City (VN) and Bangalore.

Aslam Sherieff is an Experienced Business Leader and Growth Strategist with 19+ years of experience in building software engineering teams to deliver cutting-edge products for renowned organizations as a part of an extension to engineering teams across Sanjose (US), Bangalore and Ho Chi Minh City (VN). People person where the strength lies in taking new requirements, scoping, Proposal, SOW, business closure, planning resources, hiring, onboarding, ramp up and delivering as per KPI metrics and Governance defined. Aslam’s previous role was with Terralogic Inc as VP of Software Services managing India, US, VN engineering deliver teams and Inside Sales, and growth planning.

Kannan Ganesan (CTO) is an Experienced Technical & Product Leader with 15+ years of experience in the software application development domain. Solution architect and Subject matter expert in software engineering practices, Industry trends, tools, techniques, and approaches. A leader with a passion for technology has served organizations such as JP Morgan Chase, HSN and Cognizant respectively in various roles. Kannan has close to a decade of experience working in the US for JP Morgan Chase and HSN based out of Tampa, Florida. His previous role as VP at JP Morgan Service India Private Limited drove the payments development division.

Smartail – The Idea and Startup Story

Smartail startup Team

Founders of DeepGrade having been in the industry for nearly 20 years and hiring fresh talent out of colleges, they felt there was still a huge gap in terms of Industry expectation and talent availability. It pushed them to get to the root cause of this perennial problem and find a solution for this – Thus Smartail was created.

One of their key findings was that this pain area is something that must be addressed from the grassroots, right from school. They also believe that Artificial intelligence can make a significant impact in driving this solution, also the key is not only to address the pain of the students but their gurus, for a simple reason you empower and enable one teacher you impact thousands of students. Thus, the first product of Smartail “Deepgrade” came into existence.

Smartail – Name, Tagline, and Logo

Smartail Logo

Smartail full form stands at Smart AI labs. Hence shorter representation is Smartail and their tagline is enabling and empowering the teaching community with AI.

Smartail – The Product and Service

Deepgrade Logo

Smartail’s artificial intelligence-based flagship platform Deepgrade empowers institutions with state-of-the-art answer paper correction. Deepgrade is an AI-powered answer paper correction platform for educational Institutions. Using Deep Learning, Machine learning, NLP, and Computer vision, not only correct your MCQs but all your descriptive text answers, diagrammatic answers, Maps, Chemical formulas & more. With Deepgrade correction you get to see never seen deep reports that enable you to make intelligent decisions.

Smartail – Business Model and Revenue Model

It’s a SaaS B2B and they have a Subscription-based revenue model. The subscription price per student per month is provided to educational institutions. Their pricing range is 25 to 35 INR per student per month.

Smartail – Customer Acquisition

Initial customers/users are someone who believed in your purpose and objective that they intended to achieve. As said before DeepGrade is a solution that addressed the pain points of the most important people – teachers and students. DeepGrade as a product and benefits spoke for itself, this helped them grow bigger.

Their most important userbase are academicians who believe in lifelong learning and continuous upliftment. DeepGrade gives both teachers and management greater visibility into students’ performance and their understanding quotients. Positive effects of this Data-driven decision in every classroom are greatly welcomed by many educators and help in improving the holistic development of their institution.

Smartail – Challenges Faced

Every startup has its own challenges which decide its growth tenure. Likewise, Smartail’s DeepGrade is a whole new invention in its own way. It is not a single-day transformation. It has its own limitations in everyday usage.

When it comes to its customers/users, using DeepGrade is an acceptance of the journey towards growth than buying a product. They grow together!!

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Smartail – Marketing

Their flagship product is not just a service or process, it is a seed for this century’s greatest technology transformation in the education industry. Making people understand the purpose and objectives of DeepGrade helped them gain more support from every educationist in this industry.

They have conducted seminars, workshops and conventions with thousands of scholars from various subject areas. This took the Smartail product into the hands of their customers today.

Smartail – Growth

They have two office locations and the users are all the stakeholders of the education industry spread across the earth. Smartail plans to spread the pitch across nations and make DeepGrade adaptable to every educationist interested in data-driven decisions to improve the quality of their future generations.

Smartail – Advisors and Mentors

Key people who Advise and Guide Smartail are:
- Prof. C Panduranga Bhatta – Honorary Advisor (Former Professor, IIM Calcutta, Honorary advisor)
- Dr P Ravi – Strategic Advisor – Academics (Former Regional Director, National Institute of Open Schooling, Chennai)
- Mr Priyadarshi Nayak – Strategic Advisor & Transformationalist (Founder & Chairman of CED FOUNDATION TRUST)
Smartail – Recognitions and Achievements

The startup has got recognition as mentioned below:
- Selected for #RevvUpcohort2 startup acceleration program by the Telangana AI Mission (T-AIM) & NASSCOM AI mission.
- Smartail is listed in the top 10 recommended AI startups in 2021.
- INDIAAi Recognized as reinventing the education sector with AI Startup – Startupindia.
Smartail – Funding

Smartail is bootstrapped and funding is through friends and family investors. They are currently in discussion with lead investors like F&F. They are looking for funding for product scaling and revenue generation.

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Smartail – Competitors

Top Competitors of Smartail are:
- Gradescope
- Copy Leaks
- Swift Grade (not direct 1-1)
Smartail – Tools Used in the Company

Tools they use in the startup are:
- OKR
- Agile/Sprint
- Cloud SaaS
- CRM
Smartail – Future Plans

They have future plan to build and validate NLP for regional languages.

FAQs

When was Smartail founded?

Smartail was founded in 2019.

Who are the founders of Smartail?

Swaminathan Ganesan and Aslam Sheriff Basha are the co-founders of Smartail.

What is Deepgrade?

DeepGrade is an AI-powered learning and grading platform by Smartail. It helps in identifying learning gaps among students and improving learning efficiency.
May 27, 2022
Top 10 Business Ideas for Teachers in 2022
The teachers are the ones who inspire our future innovators and leaders. Every day teachers nurture the young minds that will one day transform the world we live in. Teachers are the lifeline to success and teach students about possibilities and about how they can work their potential to achieve greatness. Teaching itself is a great profession but a teacher can also be an entrepreneur. There are several profitable business ideas for teachers to start from home. The art of teaching happens from both hearts and heads.

Teaching has reshaped itself over the years, so imagine what the field will be like 5, 10, or 20 years from now. Information, the technology that connects us to it, and the rise of social media have all contributed to this change and it is just the beginning.

So starting a teaching business will be very effective but you need two things one is how much you discipline and how you are consistent. In this article, we will discuss the most profitable business ideas for teachers. So let’s get right into them.

Global Education Market

Private Tutoring
Resume Writing
Educational Video Creator
Online Tutoring
Proofreader and Editor
Transcriber
Researcher
EdTech Business
Spoken English Classes
Writing Books

Private Tutoring

Plenty of stress is laid on children to pass their examinations with good results. This increases the demand for tutors who can assist students with their studies outside the classroom. Also, competition is increasing in every field. To gain extra help in this competitive world is always more demanding. Establishing a tutoring business is an excellent source for teachers to earn extra money. You need to create one business plan like any other business. Nowadays tutoring goes beyond academics. This means that you can also teach the skills in music, dance, or art and convert this into an asset for your business.

The following points you have to consider before starting this:
- Determine the services you will offer.
- Set your prices.
- Advertise your home tutoring services.
- Operate and improve your service.
Resume Writing

Resumes are an important tool to get you a job anywhere. Not everyone is aware of how to make an effective resume that makes it relevant to the job recruiters. If you know the process of formatting and writing resumes to make the best impact. You can help many job seekers who are worried about how to make a good impactful resume and update the resume to meet the industry standards.

Try to provide the resumes with quality and always stay updated with the changing industry standards. If you have the specific requirements to deliver the completed resume to your clients, it is a good business option for you.

Educational Video Creator

An educational video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. These are the videos that focus on teaching a single, narrow topic. Tutorial videos are the go-to instructional method for teaching processes providing step-by-step instructions. Nowadays many prefer to get information online.

You can use video creation tools and software and tools available in the market to be creative. Ensure that video quality is good, and that the content offered is also insightfully. It is advised that you begin with a specific topic or set of topics, for your videos to start drawing people’s attention to your channel before you go all out.

Online Tutoring

Online tutoring has gained significant popularity among students and their parents. Online tutoring is a proven effective method to enhance the skills and competency level of students beyond normal study patterns. It is an excellent technique to lift educational standards. The other aspect of the tutoring business is flexibility. Analyzing the educational requirements is essential for developing your tutoring business model. Generally, online tutors are professional teachers and subject-area experts.

Proofreader and Editor

Proofreading can help you improve the readability and quality of your documents. It is important to ensure that your writing is error-free and professional. Proofreading is often confounded with editing. Editing involves revisions of the document, often with major changes, to ensure alignment with goals, the accuracy of the information, or modification of tone.

Some Proofreading Techniques:
- Step away, then focus.
- Read aloud.
- Remove excess words.
- Explain or remove jargon.
- check sentence structure.
- Review flow and sequencing.
Transcriber

Becoming a transcriptionist is a very straightforward way for people to make money from home. The process of converting live audio or its recording into text or document format is done by a transcriptionist. Transcriptionist is a work from home profession with plenty of benefits and opportunities. You can start as a home-based transcriptionist, or be an independent contractor.

Researcher

Many companies hire external researchers to do market research on their behalf of them. If you have good research ability, it could be a profitable opportunity for you to start a business in the field and make money from it. You can teach the following aspects of researching:
- Qualitative Research
- Quantitative Research
- Primary Research
- Secondary Research
EdTech Business

Classroom learning is no longer relegated to the chalkboard. With limited resources and time-based pressures, it’s increasingly difficult for teachers to ensure 100 per cent student comprehension. EdTech startups provide students with a future-readiness platform and design-thinking workshops to develop creative confidence. Kid’s increased engagement with the internet, there is a need for designing online spaces that are safe for young learners.

Spoken English Classes

All good jobs need good English communication skills. In this global marketplace, you can reach more customers if you speak English more fluently. If you teach how to speak English fluently and what words and phrases one can use it will be a great way in today’s market. As the demand of speaking in English is growing over the past year, it is good business
- Focus on high-frequency vocabulary for work.
- Help students with vocabulary learning.
- Maximize student speaking time.
- Provide support for speaking tasks.
- Practice the work skills your students need.
- Teach functional language phrases.
Writing Books

Teachers often have a knack for writing. Their potential to write in their specific area can help them build a side business for them. If they have the idea ready for their book, they can start with it, and after the completion, they can publish the book in paperback or in E-book format. Money can be earned by selling copies of books.

Conclusion

A teacher has a huge responsibility they are devel on their shoulders because they are developing young minds and are creating future leaders and innovators. This profession is considered highly noble for this. We are now living at a time, where everything is possible, so teachers can also embark on the journey of entrepreneurship, above are some of the ideas that they can follow for their new business.

FAQs

Can a teacher have a business?

A teacher can have a business there are various business ideas a teacher can implement to earn money.

Which business is best for teachers?
- Private Tutoring
- Resume Writing
- Educational Video Creator
- Online Tutoring
- Proofreader and Editor
- Transcriber
- Researcher
- EdTech Business
- Spoken English classes
What is some best side business?

Some of the best side businesses include creative services like writing, editing, web designing, proofreading, graphic designing and illustrating.
May 26, 2022

Startup Name	Smartail
Headquarters	Bangalore
Industry	Edtech
Founder	Swaminathan Ganesan and Aslam Sheriff Basha
Founded	2019
Website	smartail.ai

Tag: Edtech industry

Notebook – Company Highlights

Notebook – About

Products

Technology Used

Notebook – Industry Details

Notebook – Founders and Team

Achin Bhattacharyya

Subhayu Roy

Abhishek Dutta

Notebook – Startup Story

Notebook – Name and Logo

Notebook – Business and Revenue Model

Notebook – Funding

Notebook – Growth

Notebook – Challenges

Notebook – Competitors

Notebook – Advisors and Mentors

Notebook – Work Culture

Notebook – Awards

Notebook – Future Plans

FAQs

What is Notebook?

Who is the founder of Notebook startup?

When was Notebook founded?

Who is the CEO of Notebook?

Who are the competitors of Notebook?

What Are the Purpose and Benefits of Edtech?

Why Is Edtech Under Government Scanner?

What Steps Should an Edtech Company Take To Comply With the Government?

Challenges Faced by Edtech Companies

Survival in a highly competitive market

Building partnerships with a traditional industry

Being Relevant in an ever-changing world of technology

An audience-grabbing market strategy

Managing fears about data collection and security

Communication Flow

User activation and usage

Managing retention

Conclusion

FAQs

Why are Edtech companies under the government scanner?

What is the future of EdTech companies?

Why do EdTech startups fail?

The Inception of the Indian Edtech Market

Growth of the Edtech Industry in India

Effect of the Pandemic on the Edtech Market

The Post-pandemic Struggle of Edtech Companies

Who Will Survive the Edtech Race?

Conclusion

FAQs

What is the future of EdTech in India?

How many EdTech companies are there in India?

How big is the EdTech market in India?

Target Audience of Byju’s

Byju’s Marketing Strategy During COVID-19 Pandemic

List of Courses Curated By Top Marketing Professionals in the Industry

Roped in One of the Biggest Bollywood Superstar

Busted Biggest Myth about Technology

Sponsored Indian Cricket Jersey

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Launched Regional Campaigns

Partnered with ICC to Become its Global Partner

Byju’s Became the First Indian Edtech To Sponsor FIFA World Cup

Conclusion

List of the Best Laptops in India for Office and Personal use

FAQs

How much does Byju’s spend on advertising?

What are the strategies employed by Byju’s?

Why is Byju’s so successful?

List of Edtech Startups Planning to Enter the Offline Market

Byjus

Unacademy

Physics Wallah

Imarticus Learning

The Other Side of the Emerging Market Situation

Conclusion

FAQs

Why do ed-tech startups fail

Why is the ed-tech industry booing