StartupTalky

Tag: Edtech industry

  • Physics Wallah Marketing Strategy: How Engagement, Digital Courses, and Offline Learning Drive Its Success

    India’s edtech industry is valued at $7.5 billion in 2024, and is projected to grow to $29 billion by 2030. One name stands out: Physics Wallah, an Indian unicorn edtech startup founded in 2016 by Alakh Pandey and Prateek Maheshwari. Today, the brand is a household name among students preparing for competitive exams. 

    So, how has Physics Wallah stood out in an industry crowded with big players? Its USP: offering affordable, high-quality learning resources, particularly in STEM subjects. 

    But here’s the kicker — Physics Wallah’s marketing strategy is as clever as their teaching methods. Mixing grassroots efforts with savvy social media moves and the founder’s star power, the startup has shaken up traditional education and amassed millions of subscribers across various platforms. 

    Curious how they’ve pulled this off? What’s behind Physics Wallah‘s meteoric rise? Let’s find out.  

    Physics Wallah – Target Audience
    Physics Wallah – Marketing Mix
    Physics Wallah Marketing Strategy
    Unique Features of Physics Wallah’s Marketing Strategies
    Physics Wallah’s – Marketing Campaigns
    What’s Driving Physics Wallah’s Marketing Success? 

    Physics Wallah – Target Audience

    Physics Wallah Office

    Physics Wallah primarily targets Indian students aged 14-22, preparing for competitive exams like JEE, NEET, and other engineering and medical entrance tests. 

    The edtech startup caters to students from diverse socioeconomic backgrounds; both urban and rural learners looking for high-quality education without breaking the bank. Often, Physics Wallah reaches students in tier 2 and tier 3 cities with limited access to quality coaching. 

    The target audience is tech-savvy go-getters who can’t always make it to fancy coaching centers. They are motivated to excel academically and are looking for flexible, online learning options to supplement their school education. 

    Physics Wallah – Marketing Mix

    Alakh Pandey with students
    Alakh Pandey with students

    Physics Wallah’s marketing strategy is centered around a single premise: offering high-quality, affordable education to everyone. Here’s what the company’s marketing mix looks like. 

    Physicswallah Marketing Mix
    Physicswallah Marketing Mix
    • Product: What is Physics Wallah selling? Primarily online educational content in the form of video lectures, study materials, and live classes, that focus on physics and other subjects for competitive exams.
    • Price: Physics Wallah is way cheaper than your typical coaching centers, which means more students can afford to learn. For instance, the fee structure for Physics Wallah’s Vidyapeeth JEE Fastrack 2024 is INR 35,400, whereas a one-year course at a reputable institute can easily set you back between INR 1,00,000 and INR 3,00,000.
    • Place: It’s primarily online – website, app, and YouTube channel. You can study from your bedroom if you want to! However, the startup also has offline Vidyapeeth centers.
    • Promotion: When it comes to getting the word out, Physics Wallah is all over social media and YouTube. But, their best advertisers are their own students. Happy kids tell their friends, and boom – more students. Let’s not forget Alakh Pandey, the founder. He’s the face of the brand, and people really connect with him. 

    Physics Wallah Success Story – A Unicorn Edtech Startup from a YouTube Channel!
    Physics Wallah is an EdTech startup that started as a YouTube Channel and is into a Unicorn Club. Know about Physics Wallah & its startup story.
    StartupTalkyBharath

    Physics Wallah Marketing Strategy

    Physics Wallah uses a multi-pronged marketing approach to reach and engage its target audience of students preparing for competitive exams. Its marketing strategy leverages both digital and traditional channels to maximize reach and impact.

    A strong online presence and content-driven approach is its biggest strength. The platform’s YouTube channel, which boasts over 13 million subscribers to date, is a significant source of organic traffic and brand awareness. Essentially, the company uses the “give a little, get a lot” approach. By putting out free educational content, they’re not just being generous – they’re playing the long game.

    Think of it like this: the company gives students a taste of what it offers through free videos or materials. This accomplishes two things at once. First, it shows students that Physics Wallah really knows their stuff. It builds trust and credibility. Second, it gives students a chance to experience the value of what Physics Wallah provides.

    So, when these same students are considering paid tutoring or courses, who do you think comes to mind first? Physics Wallah, of course!  Let’s look at each of their marketing strategies in a little more detail. 

    SEO Strategy 

    Physics Wallah’s robust SEO strategy helps improve its visibility in search engine results. The website and content is optimized for relevant keywords. Think exam-specific keywords like “JEE Main preparation”, “NEET study materials”, or “UPSC coaching online” or subject-specific terms such as “organic chemistry formulas” and “Newton’s laws of motion explained”.

    Mock tests like the NEET mock test and JEE Main mock test keep students engaged, help increase time spent on their website, and reduce bounce rates. The regular addition of new tests keeps the content fresh – all important markers for SEO success. 

    The startup also collaborates with educational blogs like Ed Tech Review for guest posting opportunities and encourages student testimonials and link backs from their personal blogs or social media

    On the YouTube channel, Physics Wallah makes sure to optimize video titles, descriptions, and tags for search and creates playlists for specific subjects and exam preparation strategies.  

    OTT Advertising

    By expanding to OTT platforms like Amazon Mini TV, Physics Wallah differentiated itself from competitors who were focused solely on dedicated educational apps or websites. The platform strategy also aligned with where the target audience was spending a significant amount of time.

    Social Media Strategy 

    Physics Wallah Social Media Strategy 
    Physics Wallah Social Media Strategy

    Physics Wallah uses social channels like Instagram and Twitter to share educational content, exam tips, motivational messages, and updates about their courses and offerings.

    On social media, Physics Wallah has unapologetically jumped on the meme bandwagon, creating and sharing funny educational memes related to the subjects they teach. Why does this work? Their target audience is students. And, every time a student chuckles at one of their memes, they’re also remembering the brand. 

    Community Building

    The platform builds a strong learning community through doubt-solving groups, interactive live sessions, and active social media engagement. This sense of belonging keeps students loyal and engaged. It also encourages peer-to-peer learning, where students support each other and share knowledge. Regular motivational sessions further strengthen this bond, making students feel connected to the brand.

    To complement its organic reach, Physics Wallah invests in targeted paid advertising campaigns across search engines and social media platforms. These campaigns are designed to reach potential students searching for educational resources or who are interested in preparing for competitive exams. 

    Email Marketing 

    Email is one of the most cost-effective mediums to nurture leads and maintain engagement. Physics Wallah sends students newsletters with study tips, exam updates, and promotional offers to keep them informed.

    Emails can be personalized based on student data, so Physics Wallah can tailor content to specific segments of their audience. JEE aspirants and NEET-focused students receive a different set of emails from occasional users at risk of dropping out. Moreover, these emails can be tailored to different stages of the student journey, from initial interest to active learning and beyond. 

    Physics Wallah Business Model | How Physics Wallah Makes Money
    Discover how Physics Wallah’s business model operates and learn about the various revenue streams that enable this EdTech platform to generate income and sustain its operations.
    StartupTalkyNitin Konde

    Unique Features of Physics Wallah’s Marketing Strategies

    Physics Wallah’s distinctive marketing strategies are behind the company’s rapid growth and popularity. Let’s take a closer look. 

    • Founder-centric branding: The company heavily leverages the persona of Alakh Pandey, who prominently features on marketing materials and content. His rags-to-riches story resonates with many students and creates an emotional connection. 
    • Affordable pricing: Physics Wallah emphasizes its low-cost, high-quality education model. The brand positions itself as an accessible alternative to more expensive competitors.
    • Vernacular approach: The platform offers content in multiple Indian languages, to appeal to a broader audience beyond English-speaking urban centers. 
    • Word-of-mouth marketing: The company encourages student testimonials and success stories. This boosts organic growth through peer recommendations.
    • Offline-online integration: Physics Wallah has expanded into physical coaching centers, creating a hybrid model that appeals to students who prefer traditional learning environments.

    Physics Wallah’s – Marketing Campaigns

    Let’s take a look at some of Physics Wallah’s major marketing campaigns that have helped the brand’s growth. 

    PW Pathshala

    One of their most successful campaigns, PW Pathshala aimed to provide free offline classes in various cities. It gave students the opportunity to experience Physics Wallah’s teaching methodology firsthand. The campaign generated significant buzz and helped convert many attendees into long-term users of their online platform.

    PW Scholarship Test

    The PW Scholarship Test offered substantial discounts on courses to high-performing students. This not only attracted talented learners but also created a sense of aspiration among the student community, positioning Physics Wallah as a platform for serious academic pursuit. 

    Learn from Home

    Launched during the COVID-19 pandemic, the Learn from Home campaign emphasized the accessibility and effectiveness of online learning. Physics Wallah offered free live classes and study materials to students affected by school closures. The initiative significantly boosted Physics Wallah’s user base and brand recognition.    

    Physics Wallah TV Series

    Physics Wallah TV Series | physics Wallah Advertisement

    In 2022, the TV series Physics Wallah was released on Amazon Mini TV. The series focused on the life of Alakh Pandey and his company. The inspiring story tells us Pandey’s journey from a top student in Class 10 and Class 12 who was unable to crack the IIT exam, to 2016, when armed with nothing but a camera and a passion for teaching, he launched the YouTube channel “Physics Wallah – Alakh Pandey.”

    The relatable and motivating story solidified Alakh Pandey’s personal brand which has been one of the key drivers of the Physics Wallah success story. 

    Alakh Pandey: Physics Wallah | Biography
    Dive into the inspiring biography of Alakh Pandey, the visionary educator behind Physics Wallah.
    StartupTalkyKanimozhi Sivakumar

    What’s Driving Physics Wallah’s Marketing Success? 

    In a nutshell, Physics Wallah has consistently delivered value and maintained a focus on student success.

    The company’s affordable pricing strategy and high-quality content resonate with price-sensitive Indian students, while the effective use of social media and word-of-mouth marketing has amplified brand reach. 

    Physics Wallah’s authenticity, affordability, and quality content continue to drive its marketing success in India’s competitive edutech landscape.

    FAQ

    Who is CEO of Physics Wallah?

    The CEO of Physics Wallah is Alakh Pandey.

    Is Physics Wallah free or paid?

    At Physics Wallah, students can choose between paid and free batches to suit their preferences and budgets.

    Is Physics Wallah good for IIT?

    Yes, Physics Wallah is highly regarded for IIT JEE preparation. It offers affordable, high-quality courses, well-structured materials, and experienced instructors, making it a popular choice among IIT aspirants.

  • Byju Raveendran: CAT 100% Scorer Who Did Not Join IIM

    Byju Raveendran’s remarkable journey from a humble village in Kerala to the global arena stands as a testament to the transformative power of passion, perseverance, and innovation. Through his pioneering venture, BYJU’S, he has not only revolutionized the learning experience for millions of students but also ignited a spirit of ambition among aspiring entrepreneurs. BYJU’S serves as a beacon of possibility, illustrating the profound impact visionary leadership coupled with a sincere drive for positive change can achieve.

    BYJU’S has redefined traditional education methods, inspiring a generation of educators and entrepreneurs to envision a future where learning is dynamic and inclusive. Byju Raveendran’s leadership continues to drive BYJU’S forward, pushing the boundaries of educational innovation and creating opportunities for learners on a global scale. His unwavering commitment to excellence fuels the company’s mission to provide accessible, high-quality education to all.

    In the ever-evolving landscape of education, BYJU’S remains at the forefront, challenging conventional norms and embracing technology-driven solutions to address the diverse needs of learners worldwide. Byju Raveendran’s vision for BYJU’S extends beyond mere academic success, it encompasses the holistic development of individuals, empowering them to thrive in an increasingly complex world.

    Learn about Byju Raveendran, his education, career, family, BYJU’S, and more from this article.

    Byju Raveendran – Biography

    Name Byju Raveendran
    Born 5 January, 1080
    Education Government Engineering College, Kannur
    Position Founder and CEO, BYJU’s

    Byju Raveendran – Personal Life & Education
    Byju Raveendran – Early Life
    Byju Raveendran – Career
    Byju Raveendran – Journey so Far
    Byju Raveendran – BYJU’s
    Byju Raveendran – Investments
    Byju Raveendran – Philanthropy
    Byju Raveendran – Controversies
    Byju Raveendran – Awards and Recognitions

    Byju Raveendran – Personal Life & Education

    Byju Raveendran was born on January 5th, 1980, in Azhikode village, Kerala, India, to Raveendran and Shobhanavalli, both teachers in Physics and Mathematics. Growing up, he attended a Malayalam medium school where his parents taught. He later pursued Mechanical Engineering at Government Engineering College, Kannur, and subsequently worked as a service engineer in a multinational shipping company.

    In 2009, Byju Raveendran married Divya Gokulnath, who was one of his early students. They have two sons together.

    Apart from his entrepreneurial and teaching endeavors, Byju Raveendran is also a skilled athlete, participating in six different sports including football, cricket, table tennis, and badminton at the university level. Referred to fondly as “Byju sir” by his students, he achieved a perfect score twice in the CAT exam. However, he chose not to attend any IIM. 

    Byju Raveendran – Early Life

    In 2003, during a break, Byju Raveendran lent a helping hand to his friends preparing for the CAT exam. His remarkable performance, scoring a perfect percentile, instilled confidence in his teaching abilities. Motivated by this success, he made a pivotal decision to leave his job two years later, committing himself to aiding others in their exam preparations. Byju Raveendran embarked on his entrepreneurial journey by establishing BYJU’S Classes in 2007, initially offering free mathematics workshops. As his reputation grew, so did the demand, leading him to transition to paid workshops. The popularity of his sessions soared, with attendance peaking at over 20,000 students at a single workshop. Recognizing the potential to reach a broader audience, Byju Raveendran began recording workshop sessions in 2009, laying the groundwork for future endeavors.

    Divya Gokulnath and Byju Raveendran
    Divya Gokulnath and Byju Raveendran

    In 2011, Byju Raveendran joined forces with his wife, Divya Gokulnath, whom he had met during his teaching ventures, to launch BYJU’S. Their collaboration marked the beginning of a new chapter, as they expanded their scope beyond test preparation to create educational content for school students. Encouragement from former students who had graduated from prestigious institutions like IIMs spurred them on this path, culminating in the formation of ‘Think and Learn Pvt Ltd’.

    Byju Raveendran – Career

    In 2015, BYJU’S introduced a mobile app designed by Byju Raveendran himself, tailored for student learning on handheld devices. The app’s reach expanded globally to the UK, US, and other English-speaking nations by October 2018. By July 2022, it garnered over 150 million downloads, with users spending an average of 71 minutes daily on the platform. The app caters to students preparing for various exams in India such as IIT-JEE, NEET, CAT, and IAS, as well as international exams like GRE and GMAT.

    Byju Raveendran – Journey so Far

    Since its inception, BYJU’S has undergone a phenomenal journey of growth and expansion, establishing itself as a frontrunner in the global educational technology landscape. Born out of humble beginnings in Bangalore, BYJU’S has transcended geographical boundaries to become a multinational powerhouse, operating in more than 50 countries worldwide. 

    At the heart of BYJU’S success lies a commitment to leveraging technology to transform the learning experience. Byju Raveendran, with his keen understanding of the educational landscape, recognized the immense potential of digital platforms in revolutionizing traditional teaching methods. With this vision, he embarked on a mission to democratize education, making quality learning accessible to students across diverse socio-economic backgrounds.

    BYJU’S app, conceptualized and crafted by Byju Raveendran himself, marked a paradigm shift in the way students engage with educational content. As smartphone screen sizes expanded, BYJU’S seized the opportunity to provide a convenient, on-the-go learning experience tailored for handheld devices. 

    In 2015, BYJU’S secured funding from prominent investors like Sequoia Capital and the Chan Zuckerberg Initiative, validating its vision and fueling its expansion.

    Byju’s relentless pursuit of innovation and user-centric design propelled its rapid expansion into international markets. By October 2018, BYJU’S app had made its mark in the United Kingdom, the United States, and other English-speaking countries, cementing its position as a global player in the edtech arena. The app’s intuitive interface, coupled with engaging content, resonated with learners worldwide.

    Financial milestones further underscored BYJU’S remarkable growth, with its valuation surpassing the $5 billion mark in 2019. The organization’s robust financial performance was reflected in its revenue growth and profitability, with revenues soaring from INR 490 crore in the preceding fiscal year to INR 1341 crore in 2019. 

    In January 2021, Byju Raveendran’s appointment as a non-official member of the National Startup Advisory Council underscored his stature as a visionary leader driving India’s entrepreneurial ecosystem forward. This recognition not only validated BYJU’S impact on the education sector but also positioned the organization as a catalyst for innovation and economic growth.

    The acquisition of Aakash Educational Services Ltd. in April 2021 marked a significant milestone in BYJU’S expansion strategy, signaling its foray into the test-prep segment. With a hefty investment of nearly $1 billion, BYJU’S demonstrated its commitment to diversifying its offerings and catering to a broader spectrum of learners. The strategic acquisition provided BYJU’S with access to Aakash’s extensive network of coaching centers and expertise in exam preparation, further enhancing its value proposition in the competitive education market.

    In March 2022, BYJU’S successfully concluded the funding round, securing $800 million from investors like Sumeru Ventures, Vitruvian Partners, and BlackRock. However, challenges emerged during the closing of the funding round in July 2022, with some investors citing macroeconomic reasons for their inability to transfer the agreed-upon amount. 

    By July 2022, BYJU’S app had amassed a staggering 150 million downloads, a testament to its widespread popularity and impact. 

    In July 2022, BYJU’S secured a substantial investment of $400 million during a venture capital financing round, underscoring investor confidence in its long-term vision and potential. 

    The organization embarked on an acquisition spree, with notable purchases including GeoGebra, Toppr, Great Learning, and Tynker. These strategic acquisitions further bolstered BYJU’S market position and product offerings, enabling it to cater to a diverse range of educational needs and preferences.

    Byju Raveendran – BYJU’s

    Since its establishment, BYJU’S has experienced tremendous growth, emerging as a leading player in the global edtech sector. Originating as a coaching center in Bangalore, it has expanded into a global entity, serving millions of users in India and beyond. BYJU’S offers a comprehensive range of courses spanning from kindergarten to post-graduation, covering diverse subjects and competitive exams.

    BYJU’S success is credited to Byju Raveendran’s dedication to innovation and excellence. Continuously seeking ways to enhance learning, he drives initiatives like school partnerships, business acquisitions, and product development.

    BYJU’S continually innovates and adapts to meet learners’ needs. Whether through new learning tools, market expansions, or collaborations with schools, the company stays at the forefront of educational advancement.

    At its core, BYJU’S provides personalized learning using technology. Through video lessons, quizzes, and adaptive algorithms, it caters to individual learning styles, ensuring effective comprehension and retention.

    BYJU’S: Successful Journey of India’s Most-Valued Startup!
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    Byju Raveendran – Investments

    Raveendran has made one investment to date, the details of which are as below:

    Announced Date Organization Funding Round
    March 11, 2022 BYJU’S Private Equity Round

    Byju Raveendran – Philanthropy

    In September 2020, BYJU’S introduced the “Education for All” Initiative, targeting children from marginalized backgrounds. One of the initiatives within this program is Byju’s Give, which commenced in November 2020. Through BYJU’S Give, the company collects old or unused smart devices, refurbishes them, and loads them with BYJU’S educational content. These devices are then distributed to children without internet access at no cost.

    Byju Raveendran – Controversies

    BYJU’S subsidiary, WhiteHat Jr., faced scrutiny from the Advertising Standards Council of India, resulting in the removal of five TV advertisements due to allegations of misleading content and aggressive sales tactics. Allegations surfaced regarding fabricated claims in social media advertisements involving a fictitious child named “Wolf Gupta.” Additionally, BYJU’S faced a defamation lawsuit in November 2020, which was later withdrawn, and experienced a data leak compromising the personal information of over 200,000 users.

    Concerns were raised by the Department of Consumer Affairs in June 2022 regarding aggressive sales practices and deceptive marketing strategies employed by BYJU’S and its affiliated entities, prompting recommendations for closer collaboration with the ASCI to address complaints.

    In April 2023, Indian authorities conducted a raid on Byju’s Bengaluru office over suspected violations of foreign exchange laws. The company faced further legal challenges, including a lawsuit from lenders in a US court alleging defaults on payments and breaches of loan agreements. BYJU’S refuted allegations of fund diversion through its US-based subsidiary, Alpha, and counter-sued the lenders for harassment following alleged non-payment of an interest installment. Layoffs ensued, and Deloitte Haskins and Sells resigned as auditors, citing delays in financial statement submissions. Three board members also resigned, leaving Byju Raveendran, Divya Gokulnath, and Riju Raveendran as the remaining members.

    On February 1, 2024, multiple shareholders initiated a call for a general meeting to address various concerns at BYJU’S, including calls for changes in the board of directors and leadership. In the same month, India’s economic intelligence and law enforcement body, the Enforcement Directorate, issued a lookout notice against Byju Raveendran. On February 23, shareholders voted to remove Byju Raveendran as CEO, with Byju Raveendran later disputing the validity of the vote due to insufficient attendance.

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    Byju Raveendran – Awards and Recognitions

    Raveendran has been recognized with the following awards:

    • 2017- The Indian Express IT Awards
    • 2019- Manorama News Newsmaker Award
    • 2020- Ernst & Young Finalist, Entrepreneur of the Year, India and Winner, Business Transformation Award
    • 2020-Fortune Magazine’s ’40 under 40′ list
    • 2021-Forbes India Leadership Award (FILA) Entrepreneur for the Year
    • In March 2017, Harvard Business School included a case study on Byju in its curriculum, marking a significant milestone for the company’s global recognition and prestige. This recognition is a testament to Byju’s impact and success beyond financial measures.

    FAQs

    Who is Byju Raveendran?

    Byju Raveendran is an Indian businessman, investor, and teacher. He co-founded BYJU’s, an educational company, along with his wife, Divya Gokulnath.

    Who is Byju Raveendran wife?

    Divya Gokulnath is the wife of Byju Raveendran.

    What happened to BYJU’S?

    BYJU’S, once one of India’s most successful startups with a value of $22 billion, faced a financial crisis as its debts grew. The high demand for online education during the COVID-19 lockdowns dropped afterward, leading to the company’s troubles.

  • Bridging Divides: Empowering Marginalized, Special Needs Students Via EdTech Initiatives

    The EdTech industry in India has experienced exponential growth in recent years, transforming the landscape of education and providing innovative solutions to learners across the country. 

    In 2020, India’s educational technology sector, called EdTech, was valued at more than 2.8 billion U.S. dollars. By 2025, projections indicate that this valuation will skyrocket, surpassing the USD 10 billion mark.

    However, amidst this progress, ensuring accessibility, affordability, and inclusivity for marginalized and special needs students remains a critical challenge. 

    Despite the widespread adoption of digital learning platforms, many students from underserved communities continue to face barriers to accessing quality education. 

    This article explores key strategies and initiatives aimed at enhancing accessibility and inclusivity in the Education Technology sector, with a focus on addressing the needs of marginalized and special needs students in India.

    Educational Technology Market Size in India in 2020, With Projection for 2025, by Segment
    Educational Technology Market Size in India in 2020, With Projection for 2025, by Segment

    Tailored Content and Platforms
    Adaptation for Special Needs
    Bridging the Digital Divide
    Teacher Training and Support
    Community Engagement and Awareness
    Collaboration with NGOs and Specialized Organizations
    Policy Advocacy and Implementation

    Tailored Content and Platforms

    One of the fundamental strategies for promoting inclusivity in EdTech is developing educational content and platforms catering to diverse learning needs and abilities. 

    According to the “Prevalence, pattern, and determinants of disabilities in India: Insights from the National Family Health Survey-5 (2019–21),“ published in February of this year, four out of every hundred individuals in India have a disability, highlighting the importance of creating accessible digital learning resources. 

    By 2050, India is projected to have 323 million individuals aged 60 years and above, constituting 19.1% of the total population. 

    This demographic shift will pose considerable structural and budgetary challenges for the country, exacerbated by the growing numbers of both elderly citizens and individuals with disabilities.

    By providing options for different formats such as text, audio, and video, EdTech companies can accommodate varied learning preferences and ensure that content is accessible to all students. 

    “For students with disabilities, EdTech removes barriers to participation. Features like screen readers and voice-activated interfaces ensure equal access to educational materials. Imagine a student with visual impairments navigating complex diagrams – with screen readers, they can grasp the information independently. AI-powered platforms further personalize the learning experience, adjusting difficulty and content to individual needs,” Suraasa Founder and Cognitive Scientist Rishabh Khana told StartupTalky. Surassa is a teacher upskilling edtech platform.   

    Moreover, recent studies have shown that students are more engaged and retain information better when presented with content that aligns with their learning styles.

    Adaptation for Special Needs

    In addition to tailoring content, integrating assistive technologies is essential for supporting students with special needs. 

    According to data from the 2011 Census of India, there are around 26 crore people in the country who have disabilities.
    According to data from the 2011 Census of India, there are around 26 crore people in the country who have disabilities.

    Recent advancements in technology, such as screen readers, voice recognition software, and captioning tools, have significantly improved accessibility for individuals with visual or auditory impairments. However, there is still a need for greater awareness and implementation of these technologies within the EdTech sector. 

    “We need to move beyond a one-size-fits-all approach. EdTech solutions should incorporate diverse learning styles, including visual, auditory, and kinesthetic elements, to cater to individual needs. Integrating features like screen readers, closed captions, and dyslexia-friendly fonts ensures students with disabilities can access and engage with the learning materials effectively,” Rohan Rai, Co-Founder of Edupull told StartupTalky.

    EduPull is an edtech company focussing on the needs of Gen Z. It acts as a bridge between institutions and Gen Z.

    Only a small percentage of EdTech platforms in India are fully accessible to students with disabilities, highlighting the need for increased efforts to prioritize inclusivity in product development and design.

    “In ensuring that Cherrilearn’s EdTech solutions are accessible and inclusive for all learners, we address four core challenges that hinder accessibility and inclusivity. These challenges include unaffordability, limited reach in Tier 3 and Tier 4 regions, insufficient focus on learning outcomes, and the unavailability of EdTech in regional languages,“ Cherrilearn CEO and Co-founder Shrinidhi RS told StartupTalky. 

    Cherrilearn provides affordable, quality education in English and regional languages to rural areas through interactive learning aids.

    Bridging the Digital Divide

    Recent data suggests that approximately 50% of India’s rural population lacks access to the internet, hindering their ability to benefit from online learning opportunities. 

    Addressing the digital divide is another critical aspect of promoting inclusivity in EdTech.

    As per a survey on ‘Rural Internet Connectivity in India’, internet penetration in India faces several challenges, including unreliable electricity supply, affordability of internet connectivity and user equipment, lack of industry incentives for low-cost connectivity, and topographical challenges, among others.

    To bridge this gap, EdTech companies must collaborate with government initiatives and NGOs to provide affordable or subsidized devices and internet connectivity to students in rural and underserved areas. 

    “EdTech providers, non-profit organizations, and government initiatives are working towards providing affordable or free access to necessary devices and internet connectivity. This ensures that learners from economically disadvantaged backgrounds can also benefit from digital education,” Inflection Point Ventures Co-founder Mitesh Shah told StartupTalky.

    IPV is democratizing angel investing. It aims to be the most accessible angel-investing network providing funding and support to enable them to scale and grow.

    With the Indian education technology market projected to be USD 10.4 billion by 2025, IPV has recently invested in the innovative education technology startup MyCaptain. 

    Teacher Training and Support

    In addition to providing accessible content and technology, it is essential to invest in teacher training and support to ensure the effective implementation of EdTech solutions in the classroom. 

    Surveys have revealed that many teachers in India lack the necessary digital literacy skills to integrate technology into their teaching practices.

    As per the World Economic Forum, by 2025, more than half of the global workforce will need upskilling, and reskilling that includes digital literacy skills. 

    To address this gap, EdTech companies can offer comprehensive training programs and ongoing support to educators, empowering them to leverage digital tools effectively to enhance student learning. 

    “Effective EdTech integration hinges on empowered teachers. The second strategy is teacher-focused EdTechs providing comprehensive training programs. This fosters improved technology adoption and equips teachers with skills to personalize learning,” said Suraasa’s Founder Rishabh Khanna.

    His company is aimed at enabling and upskilling teachers as per international standards.

    5 things to know about International Teaching Jobs

    Recent initiatives by leading EdTech platforms have shown promising results, with trained teachers reporting increased confidence and engagement in using technology in their classrooms.

    “Digital literacy gaps among educators and students represent another challenge. To overcome this, there is a need for substantial investments in training programs that enhance the digital literacy skills of both teachers and students,” angel investor Mitesh Shah said.

    Shah has made 52 investments, including in BharatPe and GetVantage. He has invested in EdTech firms– -Suraasa, Geekster, Toppersnotes, Playto, Homi Lab, and Mindler, among others.

    Community Engagement and Awareness

    Raising awareness among parents, caregivers, and communities is also crucial for promoting inclusivity in EdTech. Recent studies have shown that parental involvement plays a significant role in supporting children’s learning outcomes, particularly for students with special needs. 

    By actively engaging with parents and caregivers and providing guidance on how to support their children’s digital learning journey, EdTech companies can create a more supportive and inclusive learning environment. 

    Moreover, recent collaborations between EdTech platforms and community organizations have helped increase awareness of available resources and services, empowering families to make informed decisions about their children’s education.

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    Collaboration with NGOs and Specialized Organizations

    Collaborating with NGOs and organizations specializing in education for marginalized and special needs students is another effective way to promote inclusivity in EdTech. 

    Recent partnerships between EdTech companies and non-profit organizations have resulted in the development of tailored educational content and programs designed to meet the unique needs of these student populations. By leveraging the expertise and resources of these organizations, EdTech platforms can ensure that their products and services are inclusive and accessible to all learners.

    “It’s essential to engage with all stakeholders, including educators, parents, policymakers, and the broader community, to build trust, demonstrate value, and foster collaboration. By emphasizing the transformative potential of EdTech and highlighting success stories, we can garner support and drive widespread adoption for the betterment of education for all,” said Cherrilearn’s Shrinidhi. 

    Shrinidhi’s educational application, CherriLearn, delivers interactive lessons designed in regional languages, designed specifically for rural students in grades 1 to 5.

    Policy Advocacy and Implementation

    By working collaboratively with government agencies and policymakers, EdTech companies can help shape policies that support the development and implementation of inclusive education initiatives. Recent examples of policy reforms include mandates for web accessibility standards and guidelines for content development, which have helped improve the accessibility of digital learning resources for students with disabilities.

    The Centre’s Samagra Shiksha Abhiyan program ensures the availability of assistive devices and technologies to aid students with disabilities in their learning process. These assistive devices include braille books, audio-visual aids, magnifiers, hearing aids, and mobility aids, among others. 

    Another initiative is the ‘AICTE-Saksham Scholarship Scheme 2023-24’, aimed at rewarding select differently-abled candidates with an annual financial award of ₹50,000 for each year of their technical study.

    Conclusion

    In conclusion, promoting accessibility and inclusivity in the EdTech industry is essential for ensuring equitable access to quality education for all students, including those from marginalized and special needs communities in India. 

    By implementing targeted strategies and initiatives, EdTech companies can play a significant role in driving positive change and fostering a more inclusive learning environment. 

    “Bridging the digital divide requires collaborative efforts to ensure equitable access to technology and infrastructure, especially in underserved communities,” EduPull’s Co-founder Rai said.

    Through continued collaboration and innovation, we can empower every learner to reach their full potential and build a brighter future for generations to come.

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  • National Startup Day Shines a Light on Industries: Exploring India’s Progress, Government’s Role, and Future Visions in Growth

    As the sun rises on January 16, the nation proudly observes National Startup Day, a testament to India’s commitment to encouraging innovation and entrepreneurship. In 2022, Prime Minister Narendra Modi declared this day to celebrate the vibrant spirit of startups, acknowledging them as the backbone of a ‘New India.’ Since then, the startup landscape in the country has witnessed significant growth, with businesses sprouting across the nation.

    In 2016, the Indian government laid the foundation for this growth with the inception of the Startup India initiative. Today, India stands as the third-largest startup ecosystem globally, with over 1,12,718 DPIIT-recognized startups spread across 763 districts as of October 3, 2023. The nation not only ranks second in innovation quality but also excels in scientific publications and the quality of its universities among middle-income economies.

    In this context, StartupTalky connected with experienced individuals who have navigated the changing landscape of India’s startup ecosystem. In straightforward discussions, we explored their perspectives on India’s progress, the significant role played by the Government of India in driving growth, and their forward-looking views on the future of their respective industries. Their words reflect the pulse of a dynamic and ever-evolving entrepreneurial India.

    Fintech’s Evolution
    InsurTech’s Transformative Journey
    HR Industry’s Evolution
    Biotechnology’s Growth
    Tech and Electronics in India’s Startup Landscape
    Personal Care’s Sustainable Growth
    Fashioning Entrepreneurship in India

    Fintech’s Evolution

    Mr. Tarun Nazare, Co-Founder & CEO of Neokred Technologies, sharing fintech sector insights said, “Since 2016, we have witnessed the ecosystem go from boom to bust and bounce back. India’s startup landscape saw unicorns thrive, funding dip, and rebound. Now, the emphasis is on profitability with emerging sectors, promising resilient, innovative futures. Its advantages are that the Government is capitalistic, and focuses on the growth of all the sectors. Witnessed very active participation from RBI, regulator of Fintech. Expect mature decisions and good governance for yet-to-be-regulated sectors in the near future. We see promising activities from all the participants in all industries to make sure India’s GDP crosses more than $7 trillion by 2030.”

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    InsurTech’s Transformative Journey

    Kulin Shah, Co-founder and COO of Onsurity said, “Embarking on my entrepreneurship journey, witnessing the addition of over 68,000 startups, the space has undergone a transformative shift and evolved into leaders of product innovation. As the co-founder of an Insurtech, I’ve keenly observed the strategic initiatives that have propelled the rise of InsurTechs such as the regulatory framework, progressive policies, and initiatives. For example, with the introduction of the use and file process, insurers can introduce products to the market on filing with the regulator, thus avoiding a long waiting duration to get approvals. The introduction of regulatory sandboxes and streamlined licensing processes has further paved the way for growth.

    Our industry has transcended from a selling approach to a seamless, digital realm, where transactions unfold effortlessly at the click of a button. Insurtech platforms are no longer just facilitators of claims but are comprehensive service providers, offering a diverse array of insurance options with a strong emphasis on convenience and paperless processes.”

    HR Industry’s Evolution

    Manish Panwar, Business Head, Vega HR, said, “India’s startup ecosystem has surged, driven by a young, dynamic, and talented workforce as well as increased funding, and government initiatives like Startup India. These measures include simplified regulations, tax benefits, and financial support, creating a conducive environment for innovation and entrepreneurship. The aim is to foster economic growth, and job creation, and position India as a global startup hub.”

    “Cities like Bangalore, Delhi-NCR, Hyderabad, etc. are tech hubs, hosting diverse startups from fintech to ed-tech. Global attention and investment highlight India’s growing role in the global startup landscape.”

    Panwar further added, “The future for the HR industry looks promising driven by a combination of government support, the startup boom, and the need for innovative talent management strategies. At Vega HR, we are passionate about creating solutions for employee rewards & recognition as well as enabling digital equity and streamline the process of ESOP management effortlessly. As companies recognize the importance of aligning employee interests with organizational success, total rewards (short-term & long-term) are expected to play a pivotal role in shaping the future of India’s corporate landscape, and we want to be at the forefront of steering this movement.”

    Biotechnology’s Growth

    Mr. Najeeb Bin Haneef, Founder and CEO of Zaara Biotech, shares his perspective on the success of his startup and the broader landscape of the biotechnology industry. Reflecting on the system around him, Mr. Haneef states, “The success of my startup does not depend on my knowledge or luck; it is solely because of the system around me that supports my dream.”

    He emphasizes the role of various support initiatives, events, and schemes introduced by the government that have been instrumental in the growth of Zaara Biotech. “The various schemes of the state and central government help us reach our products and services in domestic and international markets as easily as a student startup. From our inception, we have explored all privileges available to a student startup, allowing us to pitch and exhibit at various national and international events, with significant support from the state legacy, Kerala Startup Mission. 

    “We presented our first product at GITEX Global in the Dubai World Trade Center under the Startup Mission scheme. There is always a boom in the startup ecosystem, and the government plays a vital role in creating synergies with international trade and exports. Research stations such as ICAR-CIFT Cochin also enable support for startups like us to reach a broader audience by placing products in various central government sectors. They also recommend participation in various training sessions funded by ICAR,of said Haneef.

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    EdTech’s Evolution

    Mr. Sumanth Prabhu, Co-founder & CEO of Ulipsu, shed light on the evolution of the EdTech industry in India. He said, “In 2014, the startup ecosystem was not this mature. There wasn’t much awareness about startups, funding, financial models, sales and marketing education, etc. Initially, it was a dream that merely existed but eventually, the startup ecosystem evolved. The startup knowledge, its concepts, the training and mentoring required can be found everywhere. The investing community has increased interest in startups today comparatively. Over the last decade, the government has made efforts to ensure that the startup ecosystem in India is thriving, and rightfully, it has matured today. With programs like the ‘Startup India Program’, different schemes have been available in different states all over India to foster the development of budding startups.”

    “Existing startup policies and schemes that were available for companies irrespective of the EdTech industry, has helped us a lot. The Karnataka Government conducts an annual competition where deserving startups are given recognition along with financial grants as high as 50 lakh rupees. Ulipsu was also one of the participating companies in 2018 that was granted 20 lakh rupees. Likewise, a lot of such support initiatives and events were introduced by the government to expand growth,the said Prabhu.

    Highlighting the growth prospects of the ed-tech industry, Prabhu said, “Working in the ed-tech sector, the opportunities have increased drastically because of NEP implementation. We are aware about the future of education. Through NEP, there have been collaborations between the industry and academics. Much more awareness & preference is being given to skilling rather than rote learning. Multiple credit-based and entry-exit systems are helping children explore what they want to pursue. Learning outcomes are being influenced and catalyzed by AI. India, having the largest youth population in the world, is where education will show growth more rapidly than ever.”

    Tech and Electronics in India’s Startup Landscape

    Sandeep Kumar, Founder and CEO, Baatu Tech, highlighting his startup journey said, “In my journey through India’s dynamic startup ecosystem, I’ve witnessed remarkable growth backed by substantial government support. India, now the world’s third-largest startup hub, has seen a surge in total funding from 2015-2022, with 108 Unicorns valued at multiple billions as of March 2023.”

    “The government’s initiatives, such as startup challenges, National Startup Awards, Incubators and Accelerators, Networking opportunities, and state rankings, contribute significantly to this success. Startups with sustainable business models and those innovating around artificial intelligence, Software-as-a-Service (SaaS), and deep tech are anticipated to progress well. However, some challenges persist, particularly in funding, revenue generation, and supportive infrastructure,” said Kumar.

    While discussing the way forward, Kumar emphasized, “The way forward necessitates pivotal roles for venture capitalists, angel investors, and the corporate sector. Policy measures, in alignment with the Digital India Initiative, are crucial. Bengaluru is a powerhouse in India’s startup ecosystem, hosting a remarkable 1,783 women-led startups, outpacing Mumbai (1,480) and Delhi (1,195), as reported by the startup data platform Tracxn. As India aims to become a global tech player, decisive policy measures and sustained support are vital for continued success, significantly beyond traditional sectors.”

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    Personal Care’s Sustainable Growth

    Mr. Sanjeev Ingti, Director & Co-Founder of Eliea Wellness, sharing insights from the personal care industry, remarked, “During my journey, I’ve observed India’s remarkable strides in ecosystem studies. The nation has fostered a robust scientific community, embracing interdisciplinary research to understand and preserve its diverse ecosystems. Collaborations, technological advancements, and environmental policies showcase India’s commitment to sustainable development and biodiversity conservation. 

    The Indian government has actively propelled the medicinal personal care industry’s growth through policy initiatives, regulatory support, and incentives. Encouraging research and development, streamlining approvals, and fostering innovation have created a conducive environment for accelerated expansion, promoting health-centric products and contributing to the sector’s positive development.

    The future of India’s personal care industry promises innovation driven by technology, sustainability, and wellness trends. With a surge in demand for clean and natural products, the industry is poised for eco-friendly advancements. E-commerce and personalized solutions will further redefine consumer experiences, shaping a dynamic and health-conscious landscape.”

    Similarly, Mr. Lasakan Cholayil, Co-Founder of Sadhev, reflecting on the landscape of beauty and personal care startups, stated, “In my journey with Sadhev, I’ve seen firsthand the dynamic shift in India’s startup landscape. There’s a palpable energy, especially in our niche of organic beauty. It’s not just about business growth; it’s about a cultural shift towards sustainable living. We’re riding this wave, innovating and connecting with a community that values what we value.

    The Government of India has been a catalyst for us. Initiatives like ‘Make in India’ haven’t just been slogans; they’ve opened doors. We’ve seen tangible support in promoting indigenous products, which has been a game-changer for brands like ours. It’s about preserving our heritage while scaling up.

    Looking ahead, I see a horizon filled with opportunities. The trend is clear – there’s a growing demand for authentic, natural products. We’re not just selling products; we’re part of a larger movement towards sustainability. The market is ripe for innovation, and for startups like Sadhev, it’s a chance to lead this change, both in India and globally.”

    Fashioning Entrepreneurship in India

    Dhruv Toshniwala, Founder of The Pant Project, discussing India’s startup ecosystem, said, “At The Pant Project, we’ve had the privilege of witnessing India’s remarkable strides in the startup ecosystem throughout our journey. Over the years, we’ve observed a significant surge in entrepreneurial spirit, fostering a vibrant and dynamic landscape. The government’s proactive measures, such as ‘Startup India’ and various policy reforms, have created a conducive environment for startups. These initiatives aim to simplify regulations, reduce bureaucratic hurdles, and provide financial incentives, fostering a more supportive ecosystem. Many startups in India are not only focused on profitability but also on creating positive social impact. This dual approach has led to the emergence of socially conscious businesses that strive to make a meaningful difference in society.”

    Highlighting the Government’s role in accelerating growth in the fashion industry, Toshniwala said, “The Government’s emphasis on skill development and education has contributed to a skilled workforce. This, in turn, has enhanced productivity and efficiency within the industry, aligning with the nation’s broader economic goals. Investments in infrastructure, including logistics and transportation, have streamlined our supply chain operations. Government initiatives to promote international trade have opened up new avenues for our industry. Bilateral and multilateral trade agreements have facilitated smoother exports and imports, contributing to the overall growth of the sector.”  

    “The digital landscape is transforming the way consumers shop. E-commerce, social media, and technology-driven experiences are shaping consumer behaviour. The Pant Project is strategically investing in digital platforms to enhance our online presence and provide a seamless shopping experience. The fashion industry in India is evolving towards greater inclusivity and diversity,” added Toshniwala.

    In India’s startup journey, different businesses are growing with new ideas. From finance to fashion, they show how innovation and help from the government make a strong future. This is the story of a changing and hopeful world of startups in India.

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  • AASOKA EdTech: Monica Malhotra Kandhari’s Visionary Leap in Learning

    StartupTalky presents Recap’23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future.

    EdTech, short for education technology, is flourishing. The pandemic has spurred companies to develop exciting tools—online courses, engaging learning games, and AI tutors. This shift aims to personalize education, overcome distance barriers, and enhance the learning experience.

    Looking ahead, the EdTech industry is poised for remarkable growth. Projections indicate a compound annual growth rate (CAGR) of 15.2%. The global EdTech market is currently valued at $340 billion and is expected to reach $605 billion by 2027 (Research and Markets). The trajectory suggests a dynamic landscape, showcasing the increasing importance of technology in shaping the future of education.

    In our recent interview for Recap’23, we connected with Monica Malhotra Kandhari, Managing Director of AASOKA & MBD Group. We delved into AASOKA’s impact on EdTech, discussing challenges, customer outreach strategies, future plans, and beyond.

    StartupTalky: What service does AASOKA provide? What was the motivation/vision with which you started?

    Monica Malhotra Kandhari: AASOKA Learning and Teaching Solution is a comprehensive blended learning platform designed to deliver a tailored and research-based K-12 curriculum developed by its in-house research team using cutting-edge learning resources. AASOKA works with schools to facilitate required tools and services to upgrade administrative and teaching processes. It provides a 360-degree solution, including LMS (Learning Management System), SMS (School Management System) fee management, attendance management, digital content, adaptive tests, homework and assignment creation, learning gap analysis, and qualitative/quantitative evaluation of learning outcomes per student. The goal is to make high-quality academic resources cost-effective, ensuring accessibility for all students and supporting schools throughout India. With a deep foundation in EdTech, educational content, and academic research, AASOKA holds a prominent position in the education sector.

    StartupTalky: What new services have been added in the past year? What is/are the USP/s of AASOKA?

    Monica Malhotra Kandhari: Last year saw the launch of our AASOKA Version 2.0, powered by advanced AI, revolutionizing the Edtech sector in India. The update enables seamless tracking of individual student progress within classes or across subjects using AI-driven analytics. These analytics predict student growth based on real-time performance analysis, understanding their unique learning styles. We have enhanced the dashboard and added features like the Daily Task Calendar, Digital Signatures, Leave Request System, and AI-driven Ask-A-Question, among many others, to enhance the learning experience, streamline interactions, and improve accessibility for students, teachers, and school management.

    AASOKA stands out by offering personalized learning and tailored academic solutions for schools, focusing on customization to address each school’s specific challenges for better teaching and results. Our approach aligns with the National Education Policy 2020, emphasizing 21st-century skills for holistic learning. The learner-centric resources, crafted by our research team, use interactive multimedia content for an engaging learning experience.

    StartupTalky: How has the Edtech industry changed in recent years, and how has AASOKA adapted to these changes?

    Monica Malhotra Kandhari: In recent years, the EdTech industry has transformed significantly, driven by tech upgrades and evolving academic techniques. The new developments include online platforms for flexible learning, AI-driven personalised education, integrated, immersive learning, and a renewed focus on practical skills. To adapt, AASOKA has revamped itself to be a user-friendly platform, using adaptive tech for personalised learning, embracing AI/AR/VR for student engagement, aligning academic courses with modern job market needs, experiential learning, self-evaluation, and supporting teachers and institutions in tech integration. Adaptability is now pivotal for success in this rapidly changing EdTech realm. Content in AASOKA is updated regularly to align to NEP 2020 and, NCF-FS 2022 &NCF-SE 2023.

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    Monica Malhotra Kandhari: Staying on top of the EdTech market’s rapid evolution necessitates active engagement in industry events like conferences and seminars for firsthand exposure to emerging trends. Building a strong network within academic communities through online forums and professional associations allows us to stay in touch with contemporary insights. Also, our research team is always skimming through reputable publications and research papers to gain invaluable analysis of expert case studies. Additionally, building partnerships with academic institutions and tech firms gives AASOKA access to industry trends and innovations.

    StartupTalky: What key metrics do you track to check AASOKA’s growth and performance?

    Monica Malhotra Kandhari: Tracking vital performance metrics is crucial for assessing AASOKA as a product. In the Edtech industry, user engagement and retention rates signify AASOKA’s effectiveness in the long-term learning curve of students. Powered by real-time AI analysis, we get a deep insight into user behaviour and content performance, ensuring our strategies are always razor-sharp. This data-driven approach has yielded remarkable results, with a 6x increase in schools using AASOKA since 2022-23 and a 5x growth in our revenue, all while maintaining a high retention rate that speaks volumes about the value we deliver. Furthermore, analysing user feedback through surveys and reviews guides us in making anticipated tweaks to the platform, ensuring the sustainable growth of AASOKA. By continuously learning and adapting, we’re confident AASOKA will remain a beacon of progress in the education landscape.

    StartupTalky: What were the most significant challenges AASOKA faced in the past year, and how did you overcome them?

    Monica Malhotra Kandhari: In 2023, the EdTech world as a whole faced significant challenges due to rapid transformations in the global academic industry. Some of the major challenges that people still face include a lack of digital/ technical knowledge and minimal to no access to the internet and other resources to people in rural areas. While companies were catching up to quickly adapt to remote learning demands, AASOKA’s new-age online platform was already ahead of the curve. AASOKA upgraded its platform to handle more users, improving servers and internet capacity for a smoother experience. Similarly, meeting the changing needs of teachers and students meant developing engaging digital content fast, but partnering with experts helped us. We also improved customer support and tutorials to help everyone adjust to remote learning. These changes let us stay true to our commitment to quality education.

    StartupTalky: Good service is something everyone is talking about in the service industry. How does AASOKA ensure that their clients are happy?

    Monica Malhotra Kandhari: Maintaining a great standard of service and ensuring client satisfaction is key in education, just like any other industry. Building on MBD’s 67-year legacy of quality education, trusted products, and deep understanding of teachers’ needs, AASOKA takes a layered approach to understanding user needs. We actively engage with teachers and students through regular feedback surveys and direct communication. These insights guide AASOKA in refining its offerings to match the evolving learning trends in India, curating the platform accordingly. Importantly, AASOKA’s commitment extends beyond meeting user needs. With the educational landscape constantly shifting, we keep schools and teachers abreast of the latest policies and curriculum changes (NEP 2020, NCF) through dedicated resources and workshops. Additionally, we invest in our educators through regular Faculty Development Programs, equipping them with the latest teaching methods and technologies to deliver the most effective learning experiences for their students. Through these ongoing efforts, we ensure our clients feel heard, supported, and equipped to deliver exceptional learning experiences, ultimately keeping them happy and engaged with AASOKA.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off.

    Monica Malhotra Kandhari: In our marketing endeavors, AASOKA follows a diverse strategy across multiple communication channels. Content marketing, including blogs and webinars, showcases niche academic expertise, engaging teachers and learners alike. Through social media, the brand shares informative, engaging content and success stories, nurturing a strong community all around. Moreover, targeted ads on social platforms drive user acquisition for the platform and boost our visibility through a word-of-mouth approach. Beyond the digital sphere, we actively engage through collaborative workshops with Sahodaya School Complexes and actively participate in various conferences and exhibitions to solidify AASOKA’s presence. In addition, AASOKA fosters educational enrichment through seminars, workshops, and teacher engagement programs, reinforcing its commitment to tailored solutions and collaborative learning experiences for K-12 schools.

    StartupTalky: Foreign clients – this is what most of the service-based companies are looking for. What has been your experience?

    Monica Malhotra Kandhari: In the context of AASOKA’s current focus and operations, the company has primarily been concentrating on serving schools across India. As of now, the outreach to foreign clients has not been initiated. However, it is part of our strategic plan to explore and expand into international markets in the future. AASOKA recognizes the potential value of catering to foreign clients and intends to incorporate this into its growth trajectory.

    StartupTalky: What are the important tools and software you use to run AASOKA smoothly?

    Monica Malhotra Kandhari: Behind the scenes of our smooth operation lay different in-house systems, each playing a crucial role in keeping things in tune. Our in-house tracking system tracks every shipment, ensuring timely deliveries and minimizing hiccups. For our internal operations, we rely on a dedicated system that functions as a project manager. It keeps everyone on the same page, with crystal-clear visibility into deadlines, tasks, and progress. This ensures seamless collaboration and eliminates the risk of missed deadlines or forgotten details. As for our support team, transparency is everything. A clear dashboard displays the current queue of needs, and with each resolved issue, a satisfying tick marks it off the list. This not only fuels our team’s motivation but also offers a real-time window into our service efficiency for any curious client. These are just a few examples of systems that power our smooth operation. 

    StartupTalky: What opportunities do you see for future growth in the EdTech industry in India and the world?

    Monica Malhotra Kandhari: In India, driven by a growing population and increased internet access, there’s significant potential to improve the accessibility of education, especially in remote areas. People are not aware of the current changes in the education sector, including National Education Policy 2020. Some of the ways it can be tackled can be in the form of making smartphones cheaper, increasing the reach of the internet in remote areas, and improving digital literacy. Additionally, AASOKA is well-positioned to tap into the growing market for regional language education, aligning with the aspirations of the NEP 2020. This presents a significant opportunity to extend the reach of education to a wider audience, fostering inclusivity and catering to diverse linguistic preferences.

    The rise of online learning platforms holds the potential to meet this demand for flexible learning experiences. Similarly, the integration of AI algorithms, Augmented Reality/Virtual Reality tools, and machine learning (ML) promises to enhance student engagement. Globally, the shift towards lifelong learning due to changes in the job market is fueling the growth of EdTech platforms.

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    StartupTalky: What kind of difference in market behaviour have you seen between India and the world?

    Monica Malhotra Kandhari: The market behaviour massively varies between the Indian and the global markets, especially in the Edtech space. In India, there’s a surge in demand for affordable education, mainly focusing on coaching and skill development for competitive exams, due to a large population aspiring for prestigious admissions or job opportunities. Worldwide, there is a broader focus on lifelong, skill-based learning and professional development aligning with the industry’s needs. While both markets embrace online learning, the global market leans towards personalised, experiential learning using the latest tech, while an Indian student relies more on foundational content delivery. However, both markets are quick to adopt digital solutions to meet learning needs.

    StartupTalky: What lessons did your team learn in the past year, and how will these inform your future plans and strategies?

    Monica Malhotra Kandhari: The past year has been a period of great learning for the team. With our training team visiting schools to generate awareness of technological interventions in school education, we received a very positive response. Schools are genuinely willing to upgrade to meet current demands. We ensured our training team reached every school, discussing topics related to every new trend in the market.

    Furthermore, our clients have responded positively, seeing their specific needs fulfilled. Whether it’s improving a school’s social media reach or providing strategies for boosting admissions, we take pride in being a complete school partner. Based on observations and responses, our current strategy is to incorporate every aspect of 21st-century schools’ needs within our blended learning solution.

    StartupTalky: How do you plan to expand the customers, service offerings, and team base in the future?

    Monica Malhotra Kandhari: In 2023, AASOKA partnered with 1,900 schools in the second year of its operations and will be targeting collaboration with 20,000 schools in the next three years. For expansion, AASOKA’s strategy focuses on customer outreach, a variety of services, and staying in tune with current changes in technology. We will use targeted marketing techniques to reach new markets and strengthen existing ones. Moreover, introducing specialised courses for emerging skills is key while constantly improving our platform and user experience on priority.

    StartupTalky: One tip that you would like to share with another service company founder?

    Monica Malhotra Kandhari: For fellow founders, my essential tip is to prioritise adaptability and responsiveness. Education, technology, and learning needs are ever-evolving. Therefore, being responsive is vital to staying relevant and meeting changing demands. Flexibility in strategy, quick adoption of new tech, and constant improvement based on user feedback are defining factors for success. Additionally, investing in curating your own high-quality educational content can be a game-changer. This will allow you to not only stand out from the crowd with unique offerings but also ensure the content aligns perfectly with your company’s vision and values.

    StartupTalky extends its gratitude to Mrs. Monica Malhotra Kandhari for dedicating his valuable time and generously sharing his insights with all of us.

    Explore more Recap’23 Interviews here.

  • Acadzo Success Story: Empowering Young Minds and Revolutionizing Math Learning

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Acadzo.

    In today’s ever-changing world of learning, technology and mind sports are coming together in exciting ways. E-learning, which is learning through computers and the internet, is making education more interactive and interesting, especially since the pandemic. At the same time, mind sports, which are similar to activities that challenge your brain, are gaining great popularity for boosting critical thinking skills. A company that’s doing great in this area is Acadzo, a fun learning ed-tech platform. Acadzo has entered the mental sports sector with the aim of empowering young minds and revolutionizing the way math is learned and perceived.

    In this article, let’s explore the captivating journey of Acadzo, its vision, founders, growth, challenges, and the company’s invaluable contribution to shaping the minds of young learners.

    Acadzo – Company Highlights

    Company Name Acadzo
    Headquarters Mumbai, Maharashtra, India
    Industry E-learning
    Founder Vimesh Dedhia, Jinal Dedhia
    Website acadzo.com

    Acadzo – About
    Acadzo – Industry
    Acadzo – Founders
    Acadzo – Advisors and Mentors
    Acadzo – Startup Story
    Acadzo – Vision and Mission
    Acadzo – Name, Tagline, and Logo
    Acadzo – Product/Service
    Acadzo – Launching Company Strategies
    Acadzo – Customer Acquisition and Retention Strategy
    Acadzo – Challenges Faced
    Acadzo – Marketing Campaigns
    Acadzo – Growth
    Acadzo – Awards and Achievements
    Acadzo – Competitors
    Acadzo – Future Plans

    Acadzo – About

    Acadzo is an educational learning platform that offers interactive courses with a focus on mental math and cube solving for children aged 5 to 14. Learners have the option to choose from both offline and online courses provided by the platform’s centers. Each course consists of 6 levels, beginning at Level 1 (Root) and ending at Level 6 (Mastery Plus).

    Acadzo – Industry

    The industry Acadzo has entered is the e-learning and mind sports sector. The e-learning industry has been steadily growing even before 2021. The advancements in technology, increased adoption of online education, and rising interest in mental sports have all contributed to its expansion. With the acceleration of digital learning and the increasing recognition of the importance of mental math skills, it is likely that the industry will continue to experience growth in the next five years.

    Acadzo – Founders

    Vimesh Dedhia and Jinal Dedhia are the founders of Acadzo.

    I can say with certainty that not every entrepreneur has the privilege of having their spouse as the platform’s co-founder, said Vimesh, Co-founder of Acadzo.

    With a shared vision of revolutionizing mental math education for students, Vimesh’s wife Jinal and he co-founded Acadzo to provide a comprehensive learning experience that helps unlock students’ critical thinking skills and cognitive abilities.

    Jinal Dedhia

    Jinal Dedhia - Co-Founder, Acadzo
    Jinal Dedhia – Co-Founder, Acadzo

    Jinal is a seasoned educator and rising entrepreneur with over eight years of experience in mental math education. Her background in commerce combined with her STEM certification makes her a highly accomplished and committed mentor driving student empowerment at Acadzo. Her educational background played a significant role in shaping her path toward the education industry, mind sports, and mental growth. As Acadzo’s lead trainer, Jinal seamlessly combines her knowledge and expertise with her natural affinity for children, allowing her to create a nurturing environment for every student. Under her training and guidance, students have achieved an incredible total of 145+ world records in mental math championships.

    As the co-founder of Acadzo, Jinal dedicates her efforts primarily to the educational and technical aspects of the platform. Her responsibilities encompass the development of Acadzo’s exclusive software and website, ensuring a user-friendly and interactive online and offline learning environment for young students.

    In her role as the lead trainer at Acadzo, Jinal plays a pivotal role in shaping the platform’s educational content and fostering a positive learning environment. She takes on the responsibility of mentoring and guiding the team of trainers, empowering them to deliver interactive courses that engage students and ignite their love for mathematics. Through comprehensive training sessions and continuous support, Jinal ensures that the trainers are well-equipped to provide an inspiring and impactful learning journey for every student.

    Vimesh Dedhia

    Vimesh Dedhia - Co-Founder, Acadzo
    Vimesh Dedhia – Co-Founder, Acadzo

    Vimesh is a passionate advocate, educator, and STEM-certified professional in mental math. As the co-founder of Acadzo, Vimesh’s primary focus centers on handling business operations and external relations for the educational learning platform. He takes great pride in managing the process of tying up with schools and other learning centers, allowing the platform’s reach and impact to extend on a broader scale. By establishing strong partnerships with educational institutions, Acadzo gets the opportunity to introduce its interactive courses and mental math curriculum to a diverse group of young learners.

    Vimesh also spearheads business development activities. This entails identifying potential growth opportunities and formulating effective strategies to position Acadzo as a cutting-edge e-learning platform. By constantly seeking new avenues for expansion, he is committed to bringing greater visibility and influence to Mind Sports, both on national and international levels.

    Acadzo – Advisors and Mentors

    Acadzo has been fortunate to benefit from the guidance of several esteemed mentors. The invaluable contributions of CA Navin Shah, Chandrakantji Gogri, and Jayesh Chheda have been pivotal in advancing Acadzo’s professional journey. Their guidance, support, and expertise have been vital in helping Acadzo reach new heights as a brand.

    Acadzo – Startup Story

    The inspiration behind launching Acadzo is rooted in a strong belief in the transformative potential of mental math and its profound influence on young minds. Witnessing the remarkable achievements of Jinansh and Shanay Dedhia, the young sons of Jinal and Vimesh, both of whom hold numerous records in the India and Asia Books of World Records as the fastest human calculator and the youngest human calculator and pro cuber, served as a driving force for them to establish a platform that could unlock the potential of many more young learners.

    To research and validate the idea of Acadzo, they conducted extensive market research to understand the demand for mental math and cube learning among parents and students. They analyzed trends in the e-learning industry and explored competitors’ offerings to identify gaps and opportunities. They also sought feedback from parents, educators, and potential users through surveys and interviews to gauge their interest and pain points related to mathematics education.

    The journey of ideation, design, and prototyping was a collaborative effort involving Jinal, Vimesh, and a team of dedicated educators and experts. They brainstormed and iterated on various concepts, designing interactive and engaging course modules that aligned with their vision of making math an exciting mind sport.

    Acadzo – Vision and Mission

    Vision: The ultimate vision of this cutting-edge e-learning platform is to act as a stepping stone to eradicate math phobia amongst young learners. The aim of the platform is to build students’ confidence and cognitive thinking skills with specialized courses and curriculum.

    Mission: The mission is to expand this platform and bring greater visibility and influence to Mind Sports on national and international levels.

    As educators in the field of mental math, the core belief shared by the entire team is that math should be approached as an exciting mind sport rather than a daunting subject. Ultimately, Acadzo’s goal is to empower students and cultivate a love for the subject that stays with them throughout their lives and helps shape their careers and futures.

    Coming up with the perfect name, tagline, and logo for Acadzo was an exciting and challenging journey that took the founders six months of brainstorming and creative exploration. They knew that the name had to embody the essence of their educational learning platform and evoke a sense of innovation and speed.

    After extensive research and brainstorming sessions, the name “Acadzo” emerged as the perfect fit. The name is a combination of “Acad,” which is short for academy, representing the platform’s focus on education and learning. The second part, “zo,” conveys the concepts of speed and efficiency. Together, “Acadzo” captures the essence of the platform, symbolizing a dynamic and rapid approach to learning.

    The tagline for Acadzo is “Learn and Conquer.” This tagline captures the essence of the educational learning platform. It reflects the founders’ mission to empower young learners to conquer their fears of math and excel in their studies by providing them with the tools, knowledge, and confidence to succeed.

    Acadzo Logo
    Acadzo Logo

    The logo of Acadzo is simple and minimalistic. The incorporation of an arrow within the “A” subtly signifies growth and advancement, reflecting Acadzo’s mission to propel students onward and upward in their educational journey. This design element visually communicates the idea that learning with Acadzo results in continuous improvement and success.

    Acadzo – Product/Service

    Acadzo is an e-learning platform for children who excel in mind sports in India. The aim is to bring to light the talent and achievements of these children while providing them with the recognition they deserve. The core focus of Acadzo is to provide learners with a holistic learning experience. Acadzo’s Unique Selling Point is its user-friendly software, which covers all the necessary topics within the scope of mental math.

    Furthermore, Acadzo has also developed a comprehensive curriculum and a software platform that can be used internationally to conduct global championships. To remove any obstacles that might stand in the way of a child’s desire to learn and succeed, making Acadzo accessible both online and offline is a priority. The central goal is to completely drive away the fear of mathematics from the minds of each student, replacing it with a love and genuine passion for the subject.

    Acadzo – Launching Company Strategies

    Jinal and Vimesh initiated their journey by leveraging their networks and reaching out to existing clients. The effectiveness of word-of-mouth referrals proved to be a powerful tool in acquiring their initial users. The trust and credibility they had established through prior mentoring experiences attracted early adopters who were eager to explore their innovative educational platform.

    With the launch of Acadzo, the duo was thrilled to witness the enthusiasm and eagerness among parents to introduce their young learners, aged 5 to 14, to the platform’s specialized courses. The positive testimonials and feedback from these initial users reaffirmed the value they were delivering, further motivating them to continue striving for excellence.

    Simultaneously, they recognized the significance of providing a seamless user experience on the platform. By actively listening to customer feedback, Jinal and Vimesh continually refined their courses, interfaces, and features, ensuring that their users’ needs were met with the utmost care and attention.

    Acadzo – Customer Acquisition and Retention Strategy

    Since its launch, social media engagement, PR efforts, referrals through word of mouth, and direct interactions have been pivotal in attracting and retaining customers at Acadzo. Collaborations with educational institutions and showcasing success stories have significantly strengthened the platform’s credibility. While the initial phase did not heavily rely on paid advertising, a gradual increase in the marketing budget was undertaken to reach a wider audience and drive growth as transitioning from 100 to 10,000 customers necessitates an escalated strategy.

    Acadzo – Challenges Faced

    Developing and establishing Acadzo as a brand presented the team with a fair share of challenges that required a substantial amount of time, effort, resources, and dedication. One of the key challenges was crafting a comprehensive curriculum that effectively imparts mental math calculations and cube-solving skills to young learners. The process of refining and perfecting the curriculum alone took approximately 735 days.

    Apart from designing the curriculum for Acadzo, the team also had to create software to enhance the visual and auditory skills of the learners. Acadzo’s exclusive software allows children to improve their typing and calculating speed while also helping them boost their scores and time. The process of developing this software itself presented several challenges, including creating a user-friendly interface, designing interactive exercises, and ensuring compatibility with different devices and operating systems.

    Acadzo – Marketing Campaigns

    Acadzo was launched with its “Math Se Daro Mat, Khelo” digital campaign. The intent of kickstarting the launch with the DVC campaign was to promote mathematics and Rubik’s cube solving as fun mental sports. The campaign featured the Fastest Human Calculator, Jinansh Dedhia, who holds 110+ global world records. Comprising three distinctive videos, the DVC campaign emphasized the practical application of faster calculations instead of relying on calculators or rote memorization of mathematical operations. With these videos, they aimed to encourage young parents and students to explore Acadzo’s fun-learn programs and activities that are meant to unlock a child’s full cognitive potential.

    Acadzo Launch with Math Se Daro Mat, Khelo Campaign | Acadzo Marketing Campaign

    With this marketing launch initiative, the aim was to establish Acadzo as an all-inclusive resource for students looking to conquer their fear of mathematics through engaging learning activities and programs. The campaign elegantly illustrates the brand goal of ensuring a child’s academic achievement and practical knowledge, leading audiences to place their confidence in Acadzo and their children’s promising future.

    Acadzo – Growth

    It can be confidently stated that the future is online, and the future of Acadzo appears bright! The post-COVID era has witnessed a paradigm shift in the perception of online learning. What was once seen as an alternative has now become a preferred mode of education for many. As a result, the popularity of online classes has soared, with students and parents recognizing the flexibility, convenience, and personalized learning experiences that online platforms like Acadzo offer.

    As the world increasingly relies on digital solutions, Acadzo’s expansion and growth prospects are bound to accelerate. By leveraging the power of technology, Acadzo is working on continuously refining its offerings, introducing new courses, and catering to the diverse learning needs of students across different age groups and demographics.

    The decision to provide both online and offline modes of classes has allowed Acadzo to tap into an expansive market of young learners. As the popularity of online classes continues to surge, the company is poised for significant growth and increased reach. The endeavor is to expand centers across Mumbai and bring specialized courses to students across India. Currently, efforts are focused on targeting schools to onboard mental math and cube learning courses with Acadzo.

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    Acadzo – Awards and Achievements

    Here are the prominent awards and achievements of Acadzo:

    • The combined efforts and hard work of our students and trainers have resulted in the generation of approximately 145 world records.
    • Acadzo has also secured 37 international medals for India in various competitions.
    • Additionally, Acadzo has been honored with recognition by notable personalities for its contributions to the field. These include The former Chief Minister, Devendra Fadnavis, as well as former Governors Bhagat Singh Koshyari and CH Vidyasagar Rao.

    Acadzo – Competitors

    Cuemath, Camp K12, Best Brains, and Bhanzu are some of the top competitors of Acadzo in the mental math industry.

    Acadzo – Future Plans

    In the near future, the Acadzo team is excited about the expansion plans to establish more physical learning centers across Mumbai and eventually all over India. The team recognizes the importance of physical presence in delivering a more personalized learning experience. By expanding the physical centers, the aim is to create accessible hubs for young learners to explore the exciting world of mental math and cube learning, fostering a love for mental math and cube learning and creating an encompassing approach to the subject.

    FAQs

    What is Acadzo?

    Acadzo is an educational learning platform that offers interactive courses with a focus on mental math and cube solving for children aged 5 to 14.

    Who is the founder of Acadzo?

    Vimesh Dedhia and Jinal Dedhia are the founders of Acadzo.

    What is the vision of Acazdo?

    Acadzo’s ultimate vision is to eliminate math phobia among young learners by building students’ confidence and cognitive skills through specialized courses and curriculum.

    What is Acadzo’s unique selling point?

    Acadzo’s Unique Selling Point is its user-friendly software, which covers all the necessary topics within the scope of mental math.

  • Innovating Career Preparation: Gaurav Goel, Co-founder and CEO, Toprankers, Discusses the Power of Digital Learning

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    EdTech, or educational technology, is helping to transform the education sector in India in several ways. Some of the ways in which EdTech is helping to improve education in India include accessibility, personalized learning, cost-effectiveness, and skill development.

    Many players are entering the Edtech industry and attempting to solve various problems associated with India’s learning system. Overall, EdTech is helping to improve the quality and accessibility of education in India and is playing a crucial role in addressing some of the major challenges faced by the education sector in the country.

    According to Statista, the online education market is expected to reach $166.60 billion in revenue by 2023, and show an annual growth rate of 9.37% over the period of 2023–2027, leading to a projected market volume of $238.40 billion by 2027.

    For this Interview, we invited, Gaurav Goel, Co-founder, and CEO of Toprankers, and we talked about the growth, challenges, insights, and future opportunities in the ed-tech industry.

    StartupTalky: Gaurav, what does your company do? What was the motivation/vision with which you started?

    Gaurav: Toprankers is a Bhopal headquartered digital learning platform that enables students to prepare for unconventional careers via holistic guidance and support. The platform offers simulated tests and comprehensive study materials for all candidates appearing for examinations in the field of law, management, design, and other prominent verticals.

    Incepted in 2016, Toprankers today is the country’s most preferred digital counseling & preparation platform for careers beyond engineering & medicine. The vision behind the initiative was to provide students with end-to-end assistance in their journey of new-age career courses. To date, Toprankers has successfully enabled more than 3 lakh students to pursue and thrive in the careers of their choice.

    StartupTalky: What is/are the USPs of your products?

    Gaurav: Our extensive portfolio of career products and services is strategically framed to address the end-to-end requirements of students who are opting for unconventional career options. Be it our hybrid learning model or virtual parent-teacher meetings, we leave no stone unturned to ensure an inclusive learning experience for students. We also boast a team of highly proficient and experienced teachers who excel in passing on their comprehensive knowledge to students in an engaging way.

    StartupTalky: How has the ed-tech industry changed in recent years, and how has your company adapted to these changes?

    Gaurav: The digital learning space has witnessed a substantial transformation after the advent of the Covid-19 pandemic. With schools being shut for more than a year, the pandemic resulted in a multifold growth of digital learning in India and also compelled students, teachers, and parents, to learn about numerous digital tools and adapt to a remote learning environment.

    While the offline mode of learning is back in the post-Covid-era, the digital learning space has permanently changed the education landscape in the last couple of years. Toprankers in this regard has unveiled hybrid classrooms for students to help them leverage the best of both online and offline modes of learning.

    Besides offering state-of-the-art career products and services, we have adopted a 360-degree approach to mentor our students to help them reach the pinnacle of success.

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    Gaurav: For this, our highly experienced and dedicated team ensures that it stays in constant touch with our esteemed customers for their suggestions. We also lay emphasis on understanding the evolving requirements of students and parents and the changing dynamics of the education segment in India.

    Furthermore, we regularly participate in education-oriented events across the country and network with industry veterans to garner a detailed understanding of the latest trends.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Gaurav: To assess the development and performance of our organization, we keep a consistent check on our revenue, growth in the number of students, and the performance of students in prominent, non-conventional tests among others. We also regularly gauge the performance of all our employees and make necessary course corrections to mitigate any bottlenecks.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Gaurav: The year 2022 has been an inspiration for us. A noteworthy accomplishment for us was to raise a Series A round of funding of $4 million with a renowned VC firm ”Sixth Sense Ventures” which augmented our growth initiatives.

    However, for the startup ecosystem as a whole, this year has been a bumpy ride and we too witnessed our fair share of challenges. However, we firmly focused on finding the best solutions for those challenges which enabled us to mitigate them and continue with our success journey.

    Here are some challenges that we struggled with in 2022:

    • Transitioning from online learning segment to hybrid solutions.
    • To ensure a quality learning experience for students in the ever-evolving education sector.
    • Since we are headquartered in a tier 2 city like Bhopal, finding and absorbing the right talent also came as a significant challenge for us.
    • Another major challenge that we witnessed in the year was creating awareness about non-conventional career options like Law, Management, and Design. These disciplines have low acceptance in India and overcoming the mindset toward deeply rooted domain subjects was the biggest hurdle
    • Lastly, ensuring encouraging growth in this competitive and dynamic market is a challenge in itself.

    We resolved these challenges by taking necessary course corrections and accomplishing the following milestones:

    • We successfully registered more than five million users and secured a Series A
      funding of $4 million from the renowned investment firm ”Sixth Sense Ventures.”
    • We also expanded our presence and now boast more than 300 employees across the country of which 48 percent are females.
    • Students of LegalEdge by Toprankers have achieved top ranks including AIR 1, 2,3,8, and 10 for the CLAT UG exam. Bhopal-based student Piyush Gupta, AIR 8 secured Rank 1 in Madhya Pradesh while our students also outperformed in the recently conducted AILET 2023 exam securing top ranks including AIR 1,2,9 for the AILET UG exam and AIR 8,9,15 for the AILET PG exam.
    • Due to the unprecedented dedication of our team, we garnered exceptional results across all brands. For instance, 12 students qualified in Rajasthan Judicial Services (RJS) in 2022 from our brand Judiciary Gold.
    • For Creative Edge, one of our students bagged the highest rank in Madhya Pradesh in JEE B.Arch Exam 2022 and emerged as the regional topper for the state of Madhya Pradesh with a 99.96% percentile.
    • Over the years we have been successful in preparing 3 lakh candidates for modern careers.
    • Recently a substantial number of students (50+) from our platform secured more than 250 marks in the CUET PG examination.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Gaurav: We at Toprankers have forayed into new domains with our hybrid learning model known as Toprankers Classrooms from where we offer a hybrid mode of learning to students.

    We have significantly invested in a high-touch model of learning and are focussing on enhancing student success & mentoring teams. We are also leveraging virtual parent-teacher meetings, boot camps, and much more to boost the confidence of our students and their parents in the online learning domain.

    Toprankers ranks among one of the few Edtech companies in the country whose students boast of AIR 1,2,3 in prominent competitive exams in fields such as law, management, etc. Furthermore, our proficient marketing team consistently works on fortifying this position of trust with effective communication and building communities with social media.

    StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Gaurav: As per the All India Survey on Higher Education (AISHE) 2019-20, released by the Union Ministry of Education, popular undergraduate-level programs like BTech (Bachelor of Technology) and BE (Bachelor of Engineering) have noticed a drop of 13.32 percent in enrolments in the last few years. The drop in enrolments is more substantial in postgraduate level programs like MTech, with 33.68 percent of students pulling out of the course.

    The survey also demonstrated that about 93.49 lakh students are registered in arts courses at the country’s undergraduate level, making it the most popular course against the science stream.

    This indicates that in the coming years, non-conventional career options like Law,
    Management and Design will witness rapid acceptance across India.

    Talking about the digital learning segment, unlike conventional pedagogy, technology has allowed students to have a unique learning approach, including animations and experiential learning.

    The rapid integration of technological applications in the educational sector will make learning more collaborative in the coming times while making students focus on the core of the online content delivered to them. With this, It wouldn’t be an exaggeration to say that digital learning is the future of education.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Gaurav: Some of the primary learnings that we gained from the last year include:

    • Strengthening our student-first approach and including their valuable suggestions in our decision-making.
    • Improving our communication with the consumers to facilitate them with the right career discovery options.
    • Enhancing consumer engagement with a student-first approach.
    • Upgrading our technological infrastructure.
    • Finding the right marketing mix to amplify our reach & consumer engagement.

    In the coming times, we will emphasize these learnings for robust growth and
    transformation of the digital learning space in India.

    StartupTalky: How do you plan to expand the Customers, product, and team base in the future?

    Gaurav: As learning today is not restricted to physical classrooms, we will deploy a 360-degree approach to educating students including career guidance, end-to-end assistance, personalized learning experiences, and much more in the coming times. To achieve this, our team will take the following initiatives:

    • Strengthen the presence of Toprankers’ Classrooms across the country by delivering hybrid learning solutions and maximizing our reach.
    • Developing strategic and effective career products to enhance the success rate of students.
    • Strengthening our position as an Edtech with outstanding results for the prominent CUET which will play a leading role in transforming the Indian education landscape. In our first endeavor itself, we have delivered over 50 toppers in this test and will continue to reinforce our position in the coming years.

    StartupTalky: One tip that you would like to share with people reading this article who want to get into entrepreneurship.

    Gaurav: For students and individuals who wish to embark on the journey of entrepreneurship, we would recommend the following:

    • Be more resilient
    • Make data your priority
    • Don’t doubt yourself
    • Comprehensively understand the customer and the market segment
    • Pick a niche

    We thank Gaurav Goel for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.

  • Krishna Kumar, Founder and CEO, Learnbay, Providing Comprehensive Data Science, AI, and ML Education With Career Advancement Support

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    Career coaching and upskilling are professional support services that help individuals identify their strengths, skills, and interests and guide them in finding and pursuing meaningful career paths. The goal of career coaching is to help individuals achieve career satisfaction and success.

    The career coaching industry is a rapidly growing field that provides support to individuals seeking help with their career development and job search. The career coaching industry has evolved with the use of technology and has increased the accessibility of career coaching services while also making them more affordable for individuals seeking career support.

    According to a report by Grand View Research, the global EdTech market was valued at $252.7 billion in 2020 and is expected to grow at a CAGR of 7.8% from 2021 to 2028.

    For this Interview, we invited Krishna Kumar, Founder & CEO of Learnbay, and we talked about the growth, challenges, insights, and future opportunities in the Ed-Tech industry.

    StartupTalky: What does your company do? What was the motivation/vision with which you started?

    Krishna: Learnbay was founded to offer young aspirants and working professionals high-quality education. There is a common fallacy that someone without a technical background cannot work in the IT business, or, more accurately, cannot have a profitable career. Learnbay aids students in expanding a pleasant job, profitable pay, and constant professional advancement in the Information and Technology industry to overcome this unsatisfied mindset.

    Our team started the business in November 2015 with Mrs. Nisha Kumari, Mr. Abhishek Gupta, and me. The goal is to offer complete career coaching and assistance to professionals looking to make smart and successful career changes. LearnBay was founded to provide those who are already employed access to the in-demand skills they need to pursue expanding professions. Though conceptual knowledge is essential, practical skill and insight should supersede, we created Project Innovation Labs to meet this demand.

    At LearnBay, we assist candidates looking to enhance their skills through challenging industry-based live projects and capstones. Live interactive classes, facilitated by experienced MAANG experts, and peer-to-peer discussions provide students with a university-level learning experience in the comfort of their own homes. We are committed to providing an effective learning environment for professionals.

    StartupTalky: What is/are the USP/s of your product?

    Krishna: Learnbay has upgraded its workforce with experienced trainers and successful working professionals with the aid of Data Science, AI, and ML courses offering Data Science, a Full Stack Development Program, and a DSA & System Design Program, thereby putting a star on the company’s name.

    Learnbay provides industry-recognized certificates not only for course completion but also for project work and micro-skills through IBM to help individuals get the job. The live faculty with one-on-one discussion sessions and hybrid learning mode, where learners can learn via live online classes as well as can do the capstone project in offline mode is the major USP.

    We have such centers in multiple cities like Chennai, Bangalore, Pune, Mumbai, Hyderabad, Kolkata, and Delhi. At Learnbay, we have dedicated Career Counseling Coaches that help to reveal the best of data science career paths as per your educational and professional qualifications. Based on the current and targeted career stage, personal abilities, and interests, every aspirant gets a customized learning plan, modules, and assistance.

    StartupTalky: How has the ed-tech industry changed in recent years, and how has your company adapted to these changes?

    Krishna: The past 24 months have been crucial in the ed-tech field. Indian ed-tech companies prospered abroad, gaining significant momentum in both North America and South East Asia. This enabled them to generate more income and supply services that would have had limited demand at home. China banned for-profit tutoring services in 2021, which proved disastrous for Chinese EdTech enterprises.

    India gained as an alternative emerging market to invest in substantial quantities of global capital that had previously flowed into Chinese Edtech. While investment in China’s EdTech sector fell by 75% from 2020 to 2021, and funding in India’s EdTech market surged by 60% during the same period. Learnbay is passionate about delivering enough skills to fuel India’s growth and is committed to collaborating with the ecosystem to provide a strong training system for forthcoming skills required for successful enterprises. Learnbay seeks to contribute to India’s “Skills India” mission by providing students with opportunities to create meaningful jobs through interactions.

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    Krishna: The past 2 years have caused us to reconsider our strategy. Based on our findings, we divided the strategy into three axes: age group serviced, core work to be done, and paying customer persona. Businesses that are not directly involved in teaching but serve the education industry as a whole have been identified as catalysts.

    Instead of focusing on the revenue model (B2B versus B2C), we examine the underlying consumer motivations that influence how often and when they will pay, how they will identify the platform, and how they will engage with the product. We began with Python training seven years ago and subsequently discovered the huge need for data science and AI. Rather than asking the individuals to upskill in completely different professional courses, we provide professional training that typically supports you in growing the skills in your prior working domain to provide career progress and job security. Based on the changing nature of the employment market, we have now broadened our training to include full-stack software, web, and system design.

    StartupTalky: What key metrics do you track to check the company’s growth and performance? What were the most significant challenges your company faced in the past year and how did you overcome them?

    Krishna: The main challenge was to help several individuals convert their careers from service-based technical job profiles to product-based tech job profiles with significant pay raises. Learnbay accomplished a solid job in system design training from 2015 to 2017.

    However, there were a plethora of courses thriving in a related subject in the interim. Few of them offered certificates for the workplace or even for foreign countries. It was difficult for us to compete with them. Even though we offered live learning-supported end-to-end training, applicants were still more drawn to the industrial certification. Instead of focusing on the certification label, we started highlighting the project-based learning and hands-on learning components of our courses. IBM offered to engage with us for certification as a result of the hard effort. Later, at the start of 2020, we faced the most difficult task. We were quite concerned about the shifting nature of the data science employment market.

    But rapidly figured it out and introduced data science and AI courses with domain specialization. The present area of data science is suffering from a lack of domain-expertise experts. We now employ more than 30 trainers and subject matter experts from various MAANG companies and are much more equipped to provide our applicants with flexible, in-depth, and customized training. To track the company’s overall growth and success, Learnbay aims to touch 4x growth in 2023 by crossing a significant 100 cr revenue.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Krishna: An innovative digital marketing campaign is known as “Peanut campaign: Earning in Peanuts” has assisted us in achieving a robust online presence. Organic SEO is the most suggested, efficient, and cost-effective traffic-generating method for our official EdTech website. Keyword research to guarantee that related keywords linked to our course contents have consistently positioned us on the top. Our long-format content even draws viewers’ attention to a certain topic and assists readers in finding solutions to all queries.

    UX, or user experience, is another key component of our marketing approach. To assist people in easily locating what they are searching for rather than relying on guessing, we maintain intuitive and useful navigation across the website. Learnbay has placed a lot of emphasis on social media, which is essential for improving audience engagement and establishing a unified brand experience across all touchpoints. The main growth hack of Learnbay is to help working people enhance their existing careers. We’ve already assisted over 10,000 professionals and intend to increase it to at least 30K in the upcoming six months. Quality content that’s well-researched and offers value for the business made a huge difference.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Krishna: We use digital technology to help students study more effectively, enhance engagement, and improve achievement. It assists to streamline and customize lesson planning as well as tracking students’ development.

    Learnbay currently uses digital solutions such as education CRM, chatbots and live chat, application form manager, and so on. We are continually expanding our product and service offerings to guarantee that our students have everything they need to develop and bloom their technical abilities.

    StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Krishna: After China and the USA, India has risen to become one of the top three nations in the world for receiving venture capital funding in the Edtech industry. The post-K-12 market is now experiencing considerable growth in the Edtechindustry, which was formerly dominated by the K-12 segment. The K–12, higher education, test preparation, and upskilling categories are anticipated to be the main drivers of the Edtech industry’s growth in India.

    However, for the industry to sustain steady development, stakeholders must improve the overall user experience. Stakeholders must address the demand for reasonably priced Edtech solutions to increase Edtech adoption. Rural India is slowly but steadily embracing Edtech platforms, creating new opportunities. Segments including online tuition and competitive test preparation might experience rapid development, especially in Tier 3/4 cities.

    Due to the price element, students from all socioeconomic backgrounds and social classes could receive a high-quality education that includes engaging visuals and expert teachers. Collaboration with governmental and non-governmental organizations and institutions has a significant positive impact on the adoption of EdTech within different states. Through programs like the SWAYAM program and DIKSHA, the Government of India is doing all in its power to advance online learning throughout the nation.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your plans and strategies?

    Krishna: When we entered the market, our primary concern was to give students well-designed course elements so they could have successful careers. We gradually discovered that whereas experienced professionals (mostly non-techies) struggle a lot to advance in their careers and even maintain them, freshers get employment quite quickly.

    In 2017, when there was a tonne of websites offering a variety of online industry-based certificates, we were at the height of our popularity for python classes, but there were some substantial obstacles to overcome.

    The learner’s trust was our major point of concern. At first, we just paid attention to the caliber of the teachers, but subsequently, we learned that the highly efficient content management system and placement opportunities are also crucial. We implemented projects like project innovation labs, live learning, and domain specialization as a result of this insight (no need to change domain, just upgrade yourself.) For the next six months, we will strive to assist our students in pushing beyond the status quo of their current careers to drive tremendous advancement. At Learnbay, we are a firm believer in providing sufficient skills opportunities to fuel India’s employment growth.

    StartupTalky: How do you plan to expand the Customers, product, and team base in the future?

    Krishna: To retain the same effectiveness as offline classes for working professionals, we have greatly increased the number of online courses and introduced instructed-led live sessions. When we introduced our domain-specific
    data science course, we made a big change to maintain consistency and quality standards.

    We have introduced a few new courses on full-stack development, DSA, and data science as part of our ongoing development. These courses feature successful industrial-based projects and internationally famous IBM certifications. We will give more emphasis on assessing and upgrading the course modules in response to organizational sector needs by enhancing the industry-based interview calls and placements. To guarantee the availability of qualified personnel in the IT industry, Learnbay will offer cutting-edge tech upskilling and reskilling programs, such as
    the Full Stack Software Development program. We plan to increase our team base to 300 people and grow 4x in terms of revenue.

    StartupTalky: One tip that you would like to share with people reading this article who want to get into entrepreneurship?

    Krishna: Today’s technological market is expanding rapidly, and with the current situation, every enterprise should prioritize quality over quantity. Getting ahead in a business or leading an organization with high-quality products will undoubtedly help an entrepreneur achieve enormous success. Develop and advance your product from the customer’s viewpoint instead of the profit-related viewpoint. The revenue growth might pick up a bit, but it will become highly sustainable. Nowadays, companies are struggling to sustain themselves. So this becomes the most important factor for any entrepreneur.

    We thank Krishna Kumar for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.

  • Director Deepti Sharma Highlights ThinkerPlace’s Focus on Independent Toy Making in India

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    STEM DIY projects for children can help to develop their critical thinking, problem-solving, and creativity skills. These projects also allow children to discover and explore their interests in STEM fields. Additionally, some STEM DIY (do-it-yourself) projects can help children develop fine motor skills and hand-eye coordination.

    It’s important to note that it’s not necessary to have advanced knowledge or skills in STEM fields to conduct STEM DIY projects with children. There are many resources and tutorials available online, and most of the projects can be done with household materials or inexpensive materials that can be found at craft stores.

    Developing STEM (science, technology, engineering, and mathematics) skills in children is important because it can help to prepare them for the future and for the increasing number of jobs in STEM fields.

    The Ed-tech industry has seen significant growth in recent years, as technology continues to play an increasingly important role in education. According to a report by Grand View Research, the global ed-tech market is expected to grow at a CAGR of around 7.5% from 2020 to 2027.

    For this Interview, we invited Deepti Sharma, Director of ThinkerPlace, and we talked about the growth, challenges, insights, and future opportunities in the e-learning industry.

    StartupTalky: Deepti, what does your company do? What was the motivation/vision with which you started?

    Deepti Sharma: ThinkerPlace aims to create a dynamic STEM (Science, Technology, Engineering, and Mathematics) universe for kids. We make educational STEM DIY (do-it-yourself) toys that introduce various futuristic skills to them like robotics, coding, automation, IoT, and more.

    Presently, with technology being constantly updated and innovations every day, there is a high demand in the STEM industry for skilled and professional individuals. To fill in this increasing demand, a base in STEM from an early age and a career-focused education is very important. This is where ThinkerPlace comes in. We want to be the first point of contact for children and parents when
    it comes to the introduction of S.T.E.M and its infinite possibilities through our DIY educational toys.

    StartupTalky: What is/are the USP/s of your products?

    Deepti Sharma: ThinkerPlace offers a 360 Degree STEM learning experience along with DIY Toys. All our STEM DIY (do-it-yourself) Kits come with the Learning Management System which is a fun-learning platform where kids can learn many innovative skills like robotics, coding, automation, IoT, and more. With various instructional videos and 3D animations, kids can understand the various aspects of STEM (Science, Technology, Engineering, and Mathematics) easily and also have a lot of fun while making the toy. Children also get expert guidance from our STEM experts when they face any problems during the learning process.

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    StartupTalky: How has the e-learning industry changed in recent years, and how has your company adapted to these changes?

    Deepti Sharma: In the past few years, the government had increased import duties on Chinese toys. We are associated with different vendors across India. We always aimed to Make in India and independently make and manufacture toys in India.

    Deepti Sharma: Our research team rigorously keeps tabs on the latest toys that are launched in the market. After thorough research, they do various product tests in terms of its function and design and analyze what is working in the market and what kids will love to play with.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Deepti Sharma: We use various key metrics like website visitors, conversion ratios, social media engagement, repeat customer rates, sales engagement, etc.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Deepti Sharma: We are very stern about the ideology of “Make in India”. From conceptualizing to physically producing all parts of the toys and their dispatch nationally and internationally – everything is done in India. To achieve this at a national level, we have faced a lot of challenges but the results have been great.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth the hack you pulled off.

    Deepti Sharma: We use various channels for marketing like Digital Marketing which is one of the most popular and effective channels to reach your target audience. Apart from that we regularly host workshops with different schools to enhance STEM Awareness. We also set up stalls and kiosks for various events and
    schools to reach our target audience and analyze what they like and what they don’t. We recently collaborated with Jio TV and Padhega Bharat to spread the roots of STEM Learning to about 50 Lakh households.

    StartupTalky: What are the essential tools and software you use to run ThinkerPlace smoothly?

    Deepti Sharma: We use tools like CRM software, accounting software, and Adobe Suite.

    StartupTalky: What opportunities do you see for future growth in the e-learning industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Deepti Sharma: The future of STEM is bright. It is an in-demand stream in our country and even the government is pushing STEM Learning for children with its new guidelines in the NEP 2020 (National Education Policy 2020) The new guidelines say it is necessary for schools and educational institutes to have a learning system that is more goal-oriented and practical. This will nurture the children toward concept-building and practical thinking. ThinkerPlace has been successful in implementing the same in several schools across the country.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your plans and strategies?

    Deepti Sharma: We faced a few challenges when we started like researching and developing unique products that the target audience will like and launching a product line that will do well in the market. Another challenge that we faced was scaling up & optimizing various digital channels to reach our target group.

    StartupTalky: How do you plan to expand the Customers, product, and team base in the future?

    Deepti Sharma: Currently, ThinkerPlace is working on expanding its client base to reach the level of preschools. We have developed unique products that are well-received by children belonging to the preschool age. The launch has been pretty successful so far. ThinkerPlace has become the only company in India that provides S.T.E.M-based educational DIY (do-it-yourself) toys for preschoolers. We are also working on developing new and innovative toys to cater to a wide age group of 3 years to 14 years.

    We recently collaborated in Nigeria to set up The Rehla Academy Makerspace (TRAM), a STEM Innovation hub at The Rehla Academy, Abeokuta, Ogun State, Nigeria in partnership with TechGen Africa. We are planning to expand to other countries like the UAE and the USA to set up STEM Innovation Labs for kids. We are also working on setting up STEM labs in different schools across India. The concept behind STEM Labs is to introduce children to the complex concepts of science technology, engineering, and mathematics in a fun and exciting way.

    StartupTalky: One tip that you would like to share with people reading this article who want to get into entrepreneurship.

    Deepti Sharma: I have always believed in learning from shortcomings. My mantra is ‘Learn Fast, Fail Fast, Move Fast’. If you fail at one thing, move on to your next solution. Never stop even if you fail, there is always a chance to start from the beginning.

    We thank Deepti Sharma for spending her valuable time and sharing her learnings with all of us.

    You can read other Recap’22 Interviews here.

  • How does Classplus make Money | Classplus Business Model

    Due to this pandemic, teachers were forced to teach online. Many teachers found it very different to shift their offline classes online.

    How will you take classes online? How to conduct attendance and tests? How to provide the student’s reports to their parents? All these questions popped up in the minds of teachers.

    The solution to all these problems was Classplus. This company has simplified everything and has helped 1 lakh educators to go digital. Classplus operates in 1,100 cities and is used by 70,00,000 students for learning.

    Let’s understand the business model of Classplus.

    About Classplus
    Business Model of Classplus
    How does Classplus Make Money?
    Marketing Strategy of Classplus
    FAQ

    About Classplus

    Classplus is a SaaS-based platform that helps teachers make their own apps and take their coaching business online. The company was founded in 2015.

    The founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal. The headquarters of Classplus is in Noida.

    Using this app teachers can sell their courses and study material to students. Teachers can track attendance, conduct tests, take multiple live classes, create assignments, keep records of all the fee receipts and get reports of students’ performance.

    Classplus website
    Classplus website

    Business Model of Classplus

    The main goal of the company is to provide all the tools needed by the teachers to teach efficiently online.

    Classplus will help all the teachers make their own app that can handle attendance, tests, payments and reports. The app will also help them to conduct live classes, sell their courses and much more.

    Using Classplus teachers don’t have to spend time on management. Instead, they have to focus only on teaching.

    You can log in as a teacher, student or parent. Joining the platform is very easy and it takes less than 30 minutes.

    Signing as a teacher helps you to add students, make your own batches, share notifications and assignments, and conduct online tests.

    The best part here is that the student’s performance report will be directly given to the parents. Teachers get unlimited cloud storage and data security features.

    The company claims that every hour they help 50+ educators take their coaching business online. You can contact the team of Classplus to book a free demo.

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    How does Classplus Make Money?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000. The fees depend upon the services required by the teachers.

    In 2022, Classplus made a revenue of $95.2M. The company has raised $70 million in its latest round of funding co-led by Alpha Wave Global and Tiger Global.

    According to the company, 75% of its educator base comes from Tier 2 Indian cities and beyond

    As online classes were booming during this lockdown, Classplus has helped many teachers to go digital without any complications.

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    Marketing Strategy of Classplus

    Classplus advertises aggressively using social media platforms like Instagram and Facebook. The company has also posted various videos on YouTube explaining how its platform has helped many teachers to go online. The brand ambassador of Classplus is Sourav Ganguly.

    In January 2021, Classplus launched a two-part series ad campaign with Saurav Ganguly where he tells the struggles faced by the teachers teaching offline. In the ad, Saurav Ganguly tells the advantages of Classplus and how online teaching is the future. This was one of the most successful campaigns launched by the company.

    Last year on the occasion of women’s day Classplus launched a video campaign shedding light on challenges faced by women in the education industry. This campaign showed that still, women have to face gender norms.

    As society still encourages women to work, the journey of women in education has not been easy compared to men. Classplus has helped these female educators by offering them the same technology that they have provided to the men. This campaign was also very successful.

    Classplus also has an affiliate program which has helped the company to boost its sales. Apart from advertising many educators are happy with the services provided by Classplus. Word of mouth marketing has helped the company increase its reach.

    Conclusion

    Due to this pandemic, many educators have understood the potential of online teaching. Nowadays, you can get any degree by learning online from the comfort of your home. The e-learning market is expected to reach $1.96 billion by the end of 2021.

    Online learning is more affordable than offline learning. Students can learn at their own pace. This helps students to grasp all the concepts and learn without any stress.

    There are a lot of complications when you want to teach online and Classplus is a great solution for it. The company has said that they will add more features and take the online teaching to a next level.

    FAQ

    Who is the founder of Classplus?

    The Founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal.

    What is the Revenue Model of Classplus?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000.

    How does Classplus work?

    Classplus helps teachers make their own app. Using this app teachers can sell their courses and study material to students, track attendance, conduct tests, take multiple live classes, create assignments, keep a record of all the fee receipts and get students’ performance reports.

    Is there any free demo available for Classplus?

    Yes, you can contact the team of Classplus and get a free demo. You can see how Classplus will help you take your coaching business online.

    How does Classplus advertise?

    Classplus uses social media platforms like Instagram and Facebook to advertise and interact with people. They also launch various campaigns on YouTube to boost their sales.

    What is Classplus lite?

    Classplus lite is a free app that helps solo teachers teach online. Using this app teachers can add students’ batches, and study material, upload videos and assign tests.