StartupTalky

Tag: Edtech

  • Lead (Ex-Lead School) – Success Story of India’s No 1 School Edtech Platform!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    The huge COVID-19 outbreak, which caused chaos in the global economy, has also suffocated the education sector. Over 1.5 billion children, or 90% of the world’s primary, intermediate, and tertiary students, were physically unable to attend school.

    Educators now demand technology solutions to facilitate remote teaching and learning, which has had a revolutionary effect. However, digital transformation in the education industry is not confined to online education and learning after COVID-19.

    Although some educational institutions have embraced technological solutions previously as well, during the COVID-19 pandemic, the necessity of digital transformation in the educational environment was understood in most schools and colleges. Lead provides a technology-based school transformation system that ensures children receive a high-quality education.

    Lead was founded in 2013 by Sumeet Mehta and Smita Deorah to provide innovative school ed-tech options to all stakeholders. The company was founded for students out there who might lead their generation ahead, as the name indicates.

    Know more about the company profile, startup story, business model, founders, etc., of Lead by reading this article further.

    Lead – Company Highlights

    Startup Name Lead
    Legal Name Leadership Boulevard Pvt. Ltd.
    Headquarters Mumbai, Maharashtra, India
    Industry Ed-tech, E-learning
    Founders Smita Deorah, Sumeet Mehta
    Founded 2013
    Valuation $1.1 billion
    Areas Served India
    Current CEO Sumeet Mehta
    Website leadschool.in

    About Lead (Formerly Lead School)
    Lead – Founders
    Lead – Startup Story
    Lead – Vision, and Mission Statement
    Lead – Industry
    Lead – Name and Logo
    Lead – Business Model, and Revenue Model
    Lead – Funding, and Investors
    Lead – Growth and Revenues
    Lead – Products and Features
    Lead – Challenges
    Lead – Campaign
    Lead – ESOPs
    Lead – Acquistion
    Lead – Competitors
    Lead – Future Plans

    About Lead (Formerly Lead School)

    Lead (formerly known as Lead School) provides a technology-based school transformation system that ensures children receive a high-quality education. The EdTech company assists in the digitization and transformation of inexpensive private schools to better serve children from moderate and low-income households.

    Lead School, as it was earlier known as, rebranded itself to “LEAD”, in July 2021. This successful branding attempt reflects Lead’s “evolution from a chain of schools to one of India’s leading edtech players that transforms traditional schools with its disruptive solutions.”

    It creates an integrated system to assist K-12 schools in developing curriculum, teaching methods, obtaining books and other materials from vendors, and better evaluating learning outcomes.

    Lead was founded by Sumeet Mehta and Smita Deorah in Mumbai, Maharashtra, in 2013. Through significant use of technology and a centralized curriculum design team, the organization partners with public and private school owners to assist in curriculum creation and teacher training, allowing kids from impoverished neighborhoods to have access to cheap and high-quality education.

    The startup runs a school management software application. It further helps in student learning surveillance, instructor performance, teacher training, and course content delivery. It also offers digital learning resources, as well as traditional readers and workbooks, eBooks, and learning activities. Lead also has a mobile app for Android phones and tablets.

    Lead – Products and Services

    Lead Products and Services
    Lead Products and Services

    The Lead platform is designed to help:

    • The School Owners – Lead helps the schools and school owners to get international standard education, marketing support, and more.
    • Teachers – Lead helps teachers to become super teachers. It promotes the use of easy and effective solutions to make teaching easy. It also helps teachers extend continuous training and development opportunities, along with helping them access Lead’s national network of excellent teachers.
    • Parents – Lead helps parents get quality education to secure the future of their kids.

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    Lead – Founders

    Lead was founded in 2013, by the couple, Sumeet Mehta and Smita Deorah, in Mumbai, Maharashtra.

    Sumeet Mehta and Smita Deorah
    Founders of Lead – Sumeet Mehta and Smita Deorah

    Sumeet Mehta

    Sumeet Mehta is Lead’s Co-Founder and Chief Executive Officer. Sumeet has also worked for Olay Asia Pacific and Vicks & Metamucil Asia Pacific as a brand manager. He formerly worked at Zest Philippines, as an assistant brand manager.

    Smita Deorah

    Co-founder, Chief Learning Officer, and Chief Operating Officer of Lead, Smita Deorah also founded Sparsh, a non-profit organization whose mission is to impact the lives of young children from low-income communities in the field of education, enabling them to maximize their potential and live life powerfully, primarily by operating K-12 schools in rural and taluka areas and providing access to high-quality education.

    Lead currently has an employee strength of 1000+ employees.

    Lead – Startup Story

    Affordable private schools, which have sprouted up in small communities as a substitute for free and low-quality public schools, are typically just slightly better. These schools, which number between 200,000 and 400,000 students, have poor academic attainment. Unfortunately, neither NGOs nor enterprises working in the field of education technology have much time for them.

    That’s the difference Sumeet Mehta (whose parents were also teachers in rural areas) and Smita Deorah have tried to bridge with their Lead’s initiative. Both believed that nobody was resolving the difficulties that smaller towns’ APS faced, so they decided to take action by establishing their independent schools.

    When a friend offered them land in Ahmedabad, Gujarat, in 2013, they took the leap. They established the Shanti Niketan English School with their own money, starting with just a few learners and gradually increasing to roughly 25. They hired and trained a few local educators. However, Mehta quickly realized that providing a high-quality education to predominantly first-generation students was more difficult than they had anticipated.

    Students could recognize the alphabet and recognize letters, but they struggled to put words together in a phrase. Likewise, while they could answer a math question using a formula, they went blank when faced with a question written in English terms.

    Sumeet Mehta and Smita Deorah, a couple, founded Lead in 2013. The firm claims to provide cheap private schools with an integrated curriculum and technological solutions, allowing them to deliver advanced education via an online or hybrid structure. Sumeet Mehta and Smita Deorah, started Lead with one school in 2013 with an approach to provide disruptive school edtech solutions for all stakeholders.

    The Lead team discovered that kids who were first-generation learners leapfrogged and filled gaps fast if the three primary concerns – a concentration on English, a more adaptable curriculum, and a more trained teacher – were addressed.

    The Lead team grew as a result of their efforts paying off. In Maharashtra’s tier-III and tier-IV towns, four new schools have been added. They now operate five schools with around 2000 pupils who pay tuition ranging from Rs 12,000 to Rs 18,000 each year.

    They expanded their learning approach to their partner schools in 2016, allowing the firm to impact the lives of even more children. Their well-researched worldwide standard curriculum and integrated solutions are presently being used by over 3,000 Lead Powered Schools.

    Lead School rebranded itself in July 2021 and is now known as Lead, with a new logo.

    Lead – Vision, and Mission Statement

    Lead’s mission and vision statement say, “We’re leading the School EdTech revolution in India as a pioneer by empowering schools across India with our integrated solutions to make international standard education affordable and accessible for every child in the country.”

    Lead – Industry

    The Covid-19 outbreak has expedited the use of technology in India’s normally slow-paced education sector. Investors began pouring money into a sector that they had previously avoided, with India seeing $0.5 billion in EdTech funding in 2019 and $4 billion in 2020 and 2021.

    The EdTech industry has grown at a breakneck pace in recent years, and it has only accelerated since Covid-19. According to research, the EdTech industry was around $750 million in 2020 and would reach $4 billion by 2025. This is a drop in the bucket compared to the wider education business, which is expected to be worth $135 billion by 2020, according to the same analysis. Early students in pre-school through continuous learners wishing to improve their skills are all part of the market.

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    Lead Logo Change - Former Logo (L) and Present Logo (R)
    Lead Logo Change – Former Logo (L) and Present Logo (R)

    The current name “Lead” marks Lead as a leading ed-tech player, which has grown from being a chain of schools, thereby, pointing out its evolutions.

    The new Lead logo marks the upward trajectory of the startup, signified by a starburst. This identifies the excellence and achievement of students, teachers, and schools.

    Lead – Business Model, and Revenue Model

    Lead is a software-as-a-service company that enables and enhances educational institutions. It’s a full-stack assessment, education, and retraining solution. Lead also has a separate app for parents that allows them to follow their children’s development while also allowing their pupils to learn from home.

    Lead operates on a SaaS model, charging schools a set cost per student per year. Adopting Lead pays for itself since it frequently eliminates the need for a slew of other tools like an LMS, textbooks, and administrative software.

    Lead also increases school enrolment and helps school revenue. The fact that Lead has a 100% net retention rate proves its unique selling proposition.

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    Lead – Funding, and Investors

    Over the course of six rounds of funding, Lead has raised a total of $184.91 million. The last funding round it raised was worth $19.6 million, and came from Alteria Capital, Stride Ventures on January 11, 2023.

    Date Round Amount Lead Investors
    Jan 11, 2023 Debt Financing $19.6 million Alteria Capital, Stride Ventures
    Jan 13, 2022 Series E $100 million GSV Ventures, Westbridge Capital
    Apr 26, 2021 Series D $29.32 million GSV Ventures, Westbridge Capital
    Aug 21, 2020 Series C $27.99 million Westbridge Capital
    Sep 1, 2019 Series B $7 million Elevar Equity
    Jul 1, 2017 Series A $1 million Elevar Equity

    Lead – Growth and Revenues

    After direct-to-consumer brand Mamaearth and artificial intelligence firm Fractal, Lead happens to be the third business to join India’s unicorn club in 2022. It is also the sixth edtech business in India to achieve unicorn status.

    Unicorns are privately held companies with a market capitalization of $1 billion or more. Lead, according to Mehta, works with over 3,000 schools in more than 400 cities. The company has doubled its valuation in the past 9 months, as of February 2022. The firm hopes to reach 2 million kids throughout the country by the start of the next fiscal year. It currently extends its services to over 1.2 million students and to more than 25,000 teachers.

    In 2021-22, according to Mehta, the edtech business will have an annual contract value of $80 million (derived from cooperating schools).

    “Lead’s growth last year, despite Covid disruptions, underlines its consumer-first approach and deep focus on learning outcomes. We are excited to double down our investment in Lead, to support its mission of transforming the education sector in India,” said Sandeep Singhal, managing director at WestBridge Capital.

    Lead is trusted by more than 3 million parents for delivering excellent quality education, and Lead partner schools are present in 400 plus cities with 9000 plus schools and 9000 plus students.

    Lead Revenue, Financials and More

    Lead operational revenue is increased from FY22 to FY23 which shows that company is making profit and is growing.

    Lead Financials
    Lead Financials

    Expenses Breakdown

    Lead expense has risen from Rs 538.2 crore in FY22 to Rs 617.46 crore in FY23.

    Expenses Breakdown FY22 FY23
    Employee benefits Rs 256.6 crore Rs 285.44 crore
    Purchase of goods Rs 63.68 crore Rs 146.77 crore
    Impairment loss on assets Rs 30.57 crore Rs 34.4 crore
    Legal and professionals Rs 48.57 crore Rs 26.26 crore
    Advertisment and promotions Rs 76.46 crore Rs 24.52 crore
    Others Rs 62.42 crore Rs 100.07 crore

    The company’s financial performance in FY23 significantly improved, with ROCE and EBITDA margin going from negative to -104.30% and -72.62%, respectively in FY23. It invested Rs 2.26 in order to generate one rupee of operating income.

    FY22-FY23 Date Amount
    EBITDA Margin -270.18% -104.30%
    Expense/Rs of operation revenue Rs 4.07 Rs 2.26
    ROCE -57.16% -72.62%

    Lead – Products and Features

    Lead has launched various apps and features; some of these are:

    Lead Products and features About Date
    Lead launched "Super 100" programme The goal of this program is to provide equal opportunity, a fair playing field, and the chance for tier two towns in India to legitimately compete for the title of national toppers. May, 2022
    Lead launches Lead Teacher App This enables teachers to access more than 200 hours of training and certification materials on instructional techniques, pedagogies, and soft skills Nov, 2021
    Lead launches iHomework It enables teachers to click once to deliver daily instructions and access a number of ready-made homework solutions. Nov, 2021
    Lead launches Mobile based coding and computational based programme It is a CCS program with a mobile component for grades 1–8 in more than 2,000 partner private schools in Tier II and higher cities. July, 2021
    Lead launches Bridge Course The course’s hybrid style (which includes both online and offline modes) is intended to give a thorough review of fundamental ideas and to remove gap. June, 2021

    Lead – Challenges

    Lead has faced loads of challenges. In fact, the company is still pushing hard to make its EBITDA positive and turn profitable. This makes Lead join the likes of other Indian edtech startups like Byju’s, Vedantu, Unacademy, and more.

    Lead – Campaign

    #SaluteTOParents Campaign

    SaluteTOParents Lead Campaign

    This campaign was launched on September, 2022 it exemplifies the unshakable commitment of parents who go above and beyond to support their children’s dreams, foster self-confidence, and get them ready for a prosperous future.

    Campaign to increase enrollment at inexpensive private schools

    Lead Campaign

    Two TV ads are used in this campaign, one for South India and the other for the rest of the nation. The effective learning outcomes of kids who attend LEAD Powered Schools are eloquently illustrated in these advertisements.

    Lead – ESOPs

    LEAD has announced an ESOP monetization scheme for its employees, which would be worth around $3 mn, as of February 2022. This ESOP plan is estimated to help the startup retain talent along with helping them gain from the same. Around 20% of its employees own ESOPs and have also offered ESOPs as appraisal bonuses previously.

    Lead – Acquistion

    Lead has acquired two companies to date. The recent acquisition is Pearson’s India K–12 learning in March 2023.

    Acquired Date Amount
    Pearson – K-12 learning Jan 6,2023 –
    QuizNext Dec 3, 2020 –

    Lead Layoffs

    Lead has laid off somewhere between 80-90 of its employees in July 2022, as per some reports. Sales, marketing, and the operations department were among the affected ones.
    The company has laid off around 60 employees as per some reports in January 2023. In the second round of layoffs, the tech and product teams have been impacted.

    Lead – Competitors

    Some of the Lead’s major competitors include:

    • CodeChef
    • Embibe
    • uFaber Edutech
    • ClassTag
    • Coassemble

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    trying

    Lead – Future Plans

    “LEAD acts as the Intel inside for affordable schools and guarantees 70%+ mastery in all subjects and all grades for low/middle income students and exceeds the guarantee,” said Deborah

    In the next school year, Lead anticipates an annual revenue run-rate of $80 million. The firm intends to use the additional funding to improve its product and curriculum. It wants to reach 25 million students in 60,000 schools by the end of 2026, and increase its annual revenue to $1 billion.

    With more than 250 million school-aged children, India has been one of the largest global educational markets. Indian parents place a high value on their children’s education because they believe it is the way to economic advancement and a better life.

    Several companies, including edtech behemoths Byju’s, Unacademy, and Vedantu, as well as American behemoths Amazon, Facebook, and Google, are striving to reach the country’s students.

    “We, at GSV, believe that the mastery guarantee is a revolutionary offering in K12 education space and has the potential to be societally transformational for students. With this strong and unique value proposition and exceptional management team, LEAD is well on its path to becoming the world’s largest and most impactful school edtech company,” she added.

    Lead has ambitious plan to reach more than 25 million kids and more than 60,000 schools by 2028. Their services are offered to elite schools in urban areas and large cities, as well as Tier 3–4 towns and villages, with medium–priced institutions serving as their primary clientele.

    FAQs

    What is Lead?

    Lead is an ed-tech company that partners with public and private school owners and provides a technology-based school transformation system that ensures children receive a high-quality education.

    Who is the founder of Lead?

    Lead was founded by Sumeet Mehta and Smita Deorah in Mumbai, Maharashtra, in 2013.

    Who is the CEO of Lead School (currently Lead)?

    The CEO of Lead School (now Lead) is Sumeet Mehta.

    Is Lead free?

    Lead operates on a SaaS model, charging schools a set cost per student per year.

    Which companies do Lead compete with?

    CodeChef, Embibe, uFaber Edutech, ClassTag, and Coassemble are among Lead’s major rivals.

  • Expertrons Success Story: Redifining Careers Through AI Videobot Technology

    There are over thirty million youngsters in India, graduating with their career vision, dreams, and plans. The majority of them lack proper guidance and career hacks to get their dream jobs. With required mentoring from experts in their field of interest, their profession is assured. To address the issue two IIT Bombay grads Vivek Gupta and Jatin Solanki came up with a brilliant idea – Expertrons.

    Headquartered in Mumbai, Expertrons is the world’s first AI videobot platform, founded in February 2019, to heighten career opportunities for students and professionals. Experts from top companies and universities guide students to meet their career destination.

    In this article, learn about Expertrons, its founders, business and revenue model, funding, acquisitions, growth, and more.

    Expertrons – Company Highlights

    Startup Name Expertrons
    Headquarters Mumbai, India
    Sector E-learning
    Founders Vivek Gupta, Jatin Solanki
    Founded February 2019
    Parent Organization Expertrons Technologies Private Limited
    Website www.expertrons.com

    About Expertrons
    Expertrons – Founders & Team
    Expertrons – Mission & Vision
    Expertrons – Name and Logo
    Expertrons – Business Model & Revenue Model
    Expertrons – Growth
    Expertrons – Partnerships
    Expertrons – Funding & Investors
    Expertrons – Acquistions
    Expertrons – Competitors
    Expertrons – Future Plans

    About Expertrons

    Expertrons is an interactive AI-built videobot platform. The platform contains videobots of experts who have cracked interviews at leading companies or esteemed universities. It is the world’s first and largest AI videobot platform to help students and professionals to get their dream job through tips and tricks from experts. Besides interacting with an expert’s videobot, users can also connect to an expert on request and interact with her one-on-one. Expertrons provide students the opportunity to get trained, get referred to top companies, and get placed. The platform also offers Capstone courses related to various in-demand skills that help students get hired.

    In line with its goal of helping students land their dream career, Expertrons also provide placement and hiring services to businesses and educational institutions. Educational Institutions can sign up for Expertrons’ Career Acceleration Program, wherein the students of the institution get a one-on-one consultation with experts from their industry and training from top professionals in the industry.

    As for businesses, Expertrons provide them with the option to hire trained candidates from different fields at zero cost.

    Expertrons also build videobots for businesses, that help businesses automate their customer communication to a great extent and thereby cut down on costs related to it. Besides the website, Expertrons is also available in the form of mobile and web apps.

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    Expertrons – Founders & Team

    Expertrons Founders - Vivek Gupta (right) and Jatin Solanki (left)
    Expertrons Founders – Vivek Gupta (right) and Jatin Solanki (left)

    Vivek Gupta

    Vivek Gupta is an alum of IIT Bombay. Other than Expertrons, Vivek also Co-founded Plancess EduSolution Private Limited, which is one of India’s leading platforms for online preparation of NEET & JEE.

    Vivek worked as Advisor at gamified learning platform ‘Eduisfun’. He also co-created ‘PrepLane’, an online self-assessment platform that helps students prepare for NEET & JEE.

    Jatin Solanki

    An IIT Bombay graduate, Jatin also founded innovative ed-tech startups like Schoodle and Eduisfun, a gamified learning platform. Jatin has been a part of many early startups, building upon amazing ideas. He is a TEDx speaker, a swimmer, and also the winner of the Nashville International Film Competition’11.

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    Expertrons – Mission & Vision

    Expertrons’ mission is to be at the forefront of career guidance and management to enable the right direction for youngsters. The company’s vision is to facilitate the youth and professionals with their AI videobot technology for their career enhancement.

    “Expertrons is essentially a Netflix for career hacks. We founded it with the vision to reimagine career decisions for the 1.87 billion professionals globally who change their careers 5 to 7 times in their lifetime,” said Vivek Gupta, co-founder of Expertrons.

    Expertrons Logo
    Expertrons Logo

    The name ‘Expertrons’ reveals the company’s motto of augmenting the advancements of careers through their experts’ advice.

    Expertrons’ logo has the saying, “Inspire Success”.

    Expertrons – Business Model & Revenue Model

    Expertrons offer both B2B and B2C services. Its B2C services include courses, training, and one-on-one consultation with experts for its individual users. For B2B, Expertrons ties up with colleges and educational institutions and offers training and expert guidance to the students of these institutes. Expertrons also sells its VideoBot Technology to businesses. Businesses can also hire talent from Expertrons’s database of students that too at zero cost! Expertrons also offer franchises.

    Expertrons has multiple sources of revenue:

    • Users pay for a one-on-one consultation with experts
    • Paid plans for students i.e Expertrons Pro & Expertrons Plus
    • Revenue earned by offering courses on various in-demand skills
    • Revenue earned by offering ‘Expertrons Carrer Acceleration Program‘ to colleges
    • Revenue earned by offering Franchise.
    • Revenue from the sale of videobot technology to business

    Expertrons – Growth

    Expertrons is built around a unique concept and the startup is receiving a good response from its target audience. Presently Expertrons have over 6000 domain-specific experts on board. The platform has experts from top companies such as Google, Mastercard, Reliance, TATA, ITC, and a lot more.

    Over 5000 companies are associated with the platform as hiring partners. The company has provided its videobots technology to many businesses and has successfully enrolled many franchise partners.

    Expertrons was ranked among the Top 3 Startups across the globe to get selected for the TecLabs Accelerator, in Mexico. The startup is partnered with Mexico’s university – Tec De Monterrey, to help them enhance their placements and admissions.

    Expertrons impacted over 3.5 lakh aspirants to date.

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    Expertrons – Partnerships

    Some of the hiring partners of Expertrons are:

    Expertrons – Funding & Investors

    Expertrons recently raised a funding round on August 7, 2023, from Hindustan Media Ventures Ltd. (HMVL), the parent firm of Shine.com. The new funding will be used for expansion, SEO efforts, and general development, which will allow the firm to reach more professionals globally.

    Date Round Amount Lead Investors
    August 7, 2023 Seed Round – Hindustan Media Ventures Ltd
    July 30, 2023 Seed Round – Peaceful Progress
    September 21, 2021 Seed Round Kunal Shah, Anant Maheswari
    August 16, 2021 Pre Series A $2.3 million Venture Catalyst, Lets Venture, ah!Ventures
    November 2, 2020 Venture Round – Ivycap ventures, Iceland Venture Studio,Sarcha Advisors
    September 20, 2020 Seed Round – The Batchery
    April 29, 2020 Seed Round $700K LetsVenture,Rohit Chanana, Nikhil Vora

    Expertrons – Acquistions

    Expertrons acquired Foxmula in August 2023. Foxmula is an education tech company, and the mission of this company is to engage with businesses and supply them with an effective workforce in order to help students develop in a way that addresses the issues of unemployment in India.

    Expertrons – Competitors

    Though Expertrons is a unique concept, there are several platforms built around similar ideas. Expertrons’ top competitors include Interviewing, Phenom, Ocelot, and Gloat. The company sustains its leading position with its AI videobot platform and experts from almost every field.

    interviewing.io

    interviewing.io lets aspirants appear for mock technical interviews with engineers from top companies like Google and Facebook.

    Phenom

    This HR Technology company helps aspirants discover their potential and find the right job.

    Ocelot

    Ocelot combines the power of chatbots, live chat, and video libraries to help students find the answers they need.

    Gloat

    Gloat is an internal talent marketplace that allows businesses to shuffle talent among projects, teams, locations, and more.

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    Expertrons – Future Plans

    Expertrons’ future plans include expanding their associations with various colleges, universities, and brands across the world. It also aims to influence the lives of over 1.87 billion professionals globally and help them redefine their career decisions.

    “A key area of focus right now for us would be to tap into the job-seeking market of professionals looking to land their dream job opportunities or seeking a career change, and Expertrons aims to be the one-stop platform to empower them for the same,” said the Expertrons founders after the company’s funding round raised in September 2021.

    Following the acquisition of Foxmula in August 2023 and the completion of their most recent round of funding, Expertrons’ founder Vivek Gupta stated that they will have a large target audience and expertise in tech-based certification, penetrating through online and offline channel partners across India and providing more comprehensive support to aspiring professionals.

    Expertrons – FAQs

    What does Expertrons do?

    Expertrons is the World’s first AI VideoBot platform that helps students and job aspirants get career guidance from Industry experts through VideoBots and face to face. Expertrons also offers placement services to educational institutes, and VideoBots technology to businesses. Businesses can also hire from Expertrons.

    Is Expertrons Career Free?

    Expertrons Careers is a completely free product, while Expertrons Admissions and Expertrons Communications are paid products.

    Who is the founder of Expertrons?

    Two IIT Bombay graduates Vivek Gupta and Jatin Solanki founded Expertrons in 2019.

  • Success Stories: Unveiling the Most Promising EdTech Startups Revolutionizing Education in the USA

    Online education is popular for studying at your own speed from anywhere globally. Therefore, the global e-learning market is expected to reach $400 billion by 2026.

    The education technology (EdTech) sector in the USA is experiencing a remarkable surge, with innovative startups reshaping how we learn and acquire new skills. This article will explore the thriving landscape of EdTech startups in the country and uncover the success stories of the most promising ventures transforming education. One standout is UpSkillsTutor, a pioneering platform dedicated to enhancing learning outcomes.

    The EdTech Startup Ecosystem in the USA
    Criteria for Selecting the Most Promising EdTech Startups
    Most Successful EdTech Startups in the USA

    The EdTech Startup Ecosystem in the USA

    The USA boasts a vibrant EdTech startup ecosystem driven by various factors contributing to its growth. The country’s robust educational infrastructure, digital connectivity, and entrepreneurial spirit have laid a solid foundation for innovation in education. Furthermore, the increasing demand for personalized and accessible learning solutions, coupled with technological advancements, has created a conducive environment for EdTech startups to thrive.

    Criteria for Selecting the Most Promising EdTech Startups

    To identify and evaluate successful EdTech startups, several crucial criteria are considered. Innovation plays a pivotal role, as it determines the uniqueness and effectiveness of the solutions provided. Scalability is another key factor, ensuring the startup can expand its reach and impact. User feedback is highly valued, as it reflects learners’ and educators’ satisfaction and engagement levels. Additionally, market traction is an essential indicator of a startup’s potential for long-term success.

    Most Successful EdTech Startups in the USA

    Here are some of the most successful EdTech startups in the USA:

    UpSkillsTutor

    UpSkillsTutor is an innovative EdTech startup that has been making significant strides in the field of online education. The platform has emerged as a leading platform dedicated to personalized and effective online tutoring, founded to revolutionize learning and empower individuals to acquire new skills.

    UpSkillsTutor stands out due to its unique value proposition of providing personalized learning experiences tailored to the needs and goals of each learner. The platform connects students with highly qualified tutors who specialize in various subjects, ensuring a customized and engaging learning journey.

    One of the key achievements of UpSkillsTutor is its impressive growth and user satisfaction. With a rapidly expanding user base, the platform has successfully catered to the diverse learning needs of students across different age groups and academic levels. Learners have reported significant improvements in their understanding of subjects and overall academic performance through their engagement with the platform.

    Coursera

    Coursera is a prominent EdTech startup recognized worldwide for its online learning platform. Professors Andrew Ng and Daphne Koller of Stanford University established Coursera in 2012. Ng and Koller first started Coursera with Stanford, Princeton, the University of Michigan, and the University of Pennsylvania as its first clients after realizing the enormous potential of online education, particularly given the ease and accessibility it gives to professors and students.

    Their platform enables learners to access high-quality educational content and earn certifications. Coursera’s success lies in its ability to provide flexible and accessible learning opportunities. Learners can choose from self-paced courses or join structured programs, allowing them to customize their learning experience based on their needs and schedules.

    Duolingo

    Severin Hacker and Luis von Ahn launched Duolingo in 2011. What began as a side project for a computer science class at Carnegie Mellon University swiftly developed into a full-fledged smartphone app to make language learning more approachable and fun for individuals worldwide.

    There were only a few thousand users and a tiny development team when Duolingo originally went live. However, Duolingo’s user base started to expand quickly as smartphones became more common and app shops gained prominence. The app had more than 300,000 users when it debuted on iOS in 2012.

    Duolingo’s popularity was greatly aided by its game-like design and condensed courses that make learning a new language enjoyable and simple to fit into a busy schedule.

    Over 300 million people used Duolingo in 2018, and it offers classes in more than 30 languages. With the introduction of Duolingo for Schools and Duolingo for Business, the firm has also gone beyond its initial mobile app. The business was worth more than $1 billion, and it had raised more than $138 million in capital in 2019.

    Khan Academy

    The success of Khan Academy has served as an inspiration to many in the online education community. Salman Khan, a teacher, founded Khan Academy in 2008 with the goal of making top-notch educational materials accessible to everyone, wherever they are on the globe. With millions of users worldwide, the platform has developed over time to become a top online education resource.

    While Khan was teaching his cousin maths, he had the concept for Khan Academy. He realized that he could reach more pupils and facilitate their learning more effectively by utilizing the power of the Internet. He started making brief movies on algebra and geometry and uploading them to YouTube. The videos immediately became well-liked, and Khan Academy was established.

    Khan Academy’s mission is to provide free education for anyone, anywhere. Their platform has empowered millions worldwide, including students, educators, and lifelong learners. The platform’s user-friendly interface and comprehensive content have made it a go-to resource for supplemental learning and skill development.

    Conclusion

    The success stories of these EdTech startups exemplify the transformative power of technology in education. Ventures like UpSkIllsTutor, Coursera, Duolingo, and Khan Academy have revolutionized learning, making it more accessible, engaging, and effective. Their innovative solutions have paved the way for a new era of education, empowering individuals to acquire new skills and thrive in a rapidly evolving world. As the EdTech sector continues to grow and innovate, the future of education looks promising, promising a brighter and more inclusive learning experience for all.

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  • Articulate: Innovative E-learning Solutions Provider

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Articulate.

    In the last ten years, E-learning courses have evolved significantly from relatively simple ‘click-next’ PowerPoint-based training to rich interactive learning experiences. Several tools, like Storyline, made it possible for individuals without programming expertise to unleash their creativity in ways that were impossible before.

    Now even newcomers to E-learning can create courses by incorporating more gaming elements, interactive videos, and realistic scenarios to engage modern learners more meaningfully.

    Articulate has emerged as an innovative E-learning solutions provider that removes technological barriers to imagination and creativity. This article will let you know every important detail about Articulate, from its founders, startup story, and funding to investors, growth, business model, and products.

    Articulate – Company Highlights

    Company Name Articulate
    Headquarters New York City, New York, United States
    Sector E-learning
    Founders Adam Schwartz
    Founded In 2002
    Valuation $3.8 billion (2022)
    Website Ariculate.com

    Articulate – About
    Articulate – Industry
    Articulate – Founders and Team
    Articulate – Startup Story
    Articulate – Mission and Vision
    Articulate – Business Model
    Articulate – Revenue Model
    Articulate – Products and Services
    Articulate – Funding and Investors
    Articulate – Patents and Trademarks
    Articulate – Growth
    Articulate – Social Media Presence
    Articulate – Partners
    Articulate – Awards and Achievements
    Articulate – Competitors
    Articulate – Future Plan

    Articulate – About

    Articulate is a SaaS training and development platform that develops E-learning software, content, and resources to change how the world learns. The company develops creator tools for creating, distributing, and managing online training courses for learners.

    120,000+ organizations across 172 countries, including all 100 of the Fortune 100, have already curated over 4 million courses using Articulate online training apps.

    Articulate – Industry

    Articulate operates in the E-learning industry. E-learning is typically a mode of delivering knowledge to the learners via electronic modes, like videos, audio, e-books, Artificial Intelligence, Virtual Reality, and other electronic tools. Moreover, e-learning today has become integral to almost every major enterprise as it enhances employees’ knowledge and performance.

    With the global E-learning market size projected to grow from $197,00 billion in 2020 to $840.11 billion by 2030 at 17.5% CAGR from 2023 to 2030, the industry provides plenty of growth opportunities. The rise in remote learning during Covid-19 and higher demand for low-cost, convenient learning systems are two significant factors that boosted the market’s growth.

    In addition to Articulate, Adobe, Blackboard, Coursera, Aptara, and BYJU are some top companies in the E-learning industry.

    Articulate – Founders and Team

    Adam Schwartz - Founder and Executive Chairman, Articulate
    Adam Schwartz – Founder and Executive Chairman, Articulate

    Adam Schwartz is the founder of Articulate and holds the company’s Executive Chairman position. He has been the ex-Advisor of TrueFort and Merida Capital Partners. He is a Board Member at New Frontier Data. In addition, Adam is an active angel investor in 100+ innovative tech companies and serves on the boards of Videolicious, Embedly, and others.

    Articulate is led by Lucy Suros as its CEO, and the company is a team of more than 400 employees.

    Articulate – Startup Story

    Articulate was founded in 2002 by Adam Schwartz with his life savings. The company was started as a plug-in for PowerPoint. Today, it is a software service that enables everyone to deliver training, even if an individual is not a training professional.

    In 2003, it launched Articulate Presenter 3 and Articulate Server. Articulate Studio 1 came to life in 2004, and Articulate Studio in 2005. The company also has the industry’s largest community, i.e., E-learning Heroes, developed in 2012.

    With the launch of Articulate 360 in 2016, Articulate revolutionized the E-learning course development market. In 2020, the company introduced Rise.com, which equips organizations with everything they require to create, track, and manage their online training in a single complete system.

    Articulate – Mission and Vision

    The vision of the company is to empower people to live better lives. Articulate is committed to providing the best value to its customers and doing right by its employees.

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    Articulate – Business Model

    Articulate has two main products. One is a set of tools used by companies building training solutions to connect to an enterprise learning management system. The other product targets small and middle-sized businesses or departments in the enterprise.

    Articulate’s platform enables users to create custom, interactive courses that can work on every device with no manual tweaking. It allows clients to curate E-learning courses for their learning management system.

    Articulate – Revenue Model

    The annual subscription rates of Articulate 360 are- ‘Articulate 360 Teams’ for $1,399 and ‘Articulate 360 Personal’ for $1,099.

    Rise.com offers a ‘Starter Plan’ for $399 per month, a ‘Growth Plan’ for $799 per month, a ‘Midsize Plan’ for $1,299 per month, and a ‘Large Plan’ for $1,999 per month.

    Articulate – Products and Services

    Articulate offers 3 training apps, i.e., Articulate 360 and Rise.com.

    Articulate – Funding and Investors

    Articulate has undertaken only 1 funding round and raised a whopping amount of $1.5 billion. 3 investors fund the company, including Blackstone Accelerates Group, ICONIQ Growth, and General Atlantic.

    Date Round Number of Investors Money Raised Lead Investor
    July 1, 2021 Series A 3 $1.5 billion General Atlantic

    Articulate – Patents and Trademarks

    Articulate has registered with 2 trademarks, and ‘Scientific and Technological Services’ is the most popular class.

    Articulate – Growth

    Articulates’ annual revenue in 2022 was estimated to be $77.3 million ($185,492 revenue per employee). With 40K customers in 2023, the company hit $29.4 million in revenue. Its post-money valuation in 2022 was $3.8 billion. Monthly visits growth of the company’s website is 20.91%, with 4,515,684 visits each month.

    Introduction To Articulate Storyline 360 – A Quick Overview

    Articulate – Social Media Presence

    With core product marketing, customer advocacy, product content, and content marketing, Articulate significantly focuses on social media marketing and, thus, have considerable followers on multiple social media platforms.

    Social Media Platform Followers
    LinkedIn 69.6K
    Facebook 14K
    Twitter 7.5K

    Articulate – Partners

    Articulate has partnered with BlendToLearn, TicTac, Strabeans, and many other technology and channel partners.

    Articulate – Awards and Achievements

    Some of the awards that Articulate received are as follows:

    • Articulate 360 won TrustRadius 2021 Most Loved Product Award
    • Articulate 360 won 2 TrustRadius Awards- ‘Best Customer Support’ and ‘Best Feature Set.’
    • Articulate 360 earned 2 gold medals in the 2022 Brandon Hall Excellence in Technology Awards
    • 2020 Tech Cares Award from TrustRadius
    • People’s Choice Stevie Awards for Favorite New Products 2020 Winner

    Articulate – Competitors

    Below given are some main competitors of Articulate:

    • Lessonly, LLC
    • Brainshark
    • Lectora
    • Tovuti LMS
    • iSpring Suite
    • Adobe Captivate
    • Easygenerator

    Articulate – Future Plan

    In 2023, Articulate is going to introduce a new training application named Reach 360.

    FAQs

    What does Articulate do?

    Articulate is a SaaS training and development platform that develops E-learning software, content, and resources to change how the world learns. The company develops creator tools for creating, distributing, and managing online training courses for learners.

    Who is the CEO of Articulate?

    Lucy Suros is the CEO of Articulate.

    Who are the main competitors of Articulate?

    Below given are some main competitors of Articulate:

    • Lessonly, LLC
    • Brainshark
    • Lectora
    • Tovuti LMS
    • iSpring Suite
    • Adobe Captivate
    • Easygenerator

  • How BYJU’S Became the Most Valued Startup in India?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by BYJU’S.

    Imagine you are sitting in a packed class, and the teacher is explaining an important concept. It appears that everyone else is understanding the teacher’s words and nodding their heads in unison, but this is not the same with you because you cannot understand an inch of the explanation going on in the class. Does this scenario resonate with you? Whether you accept it or not, such situations have happened at least once in a student’s life. Every person has his or her own pace of learning, and it is not possible for the teacher to take care of everyone in the class.

    Thankfully, the Edtech sector is growing fast enough to fill this gap. And talking about EdTech in India, one name that can’t be missed is BYJU. Read on to find out how an engineer’s passion for teaching led him to start the world’s most valued ed-tech company.

    BYJU’S was founded in 2011 by Byju Raveendran, and BYJU’S The Learning App was launched in 2015. BYJU’S is now valued at about $8.4 billion.

    Let’s go through the Exciting Journey of BYJU’S and also discover more about BYJU’s Success Story, History, Founders, Funding, Revenue, Competitors, Acquisitions, and more.

    BYJU's Journey
    Timeline of BYJU’s Success Story

    BYJU’s – Company Highlights

    Startup Name BYJU’S
    Headquarter Bangalore
    Founder Byju Raveendran
    Sector Edtech
    Founded 2011
    Valuation $8.4 Billion (May 2023)
    Total Funding $6 Billion (May 2023)
    Parent Organization Think and Learn Pvt. Ltd.
    Website byjus.com

    About BYJU’s and How BYJU’s Works
    BYJU’s – Founders and Team
    BYJU’s – Startup Story | How was BYJU’s Started
    BYJU’s – Name, Logo, and Tagline
    BYJU’s – Business Model and Revenue Model
    BYJU’s – Funding and Investors
    BYJU’s – IPO
    BYJU’s – Challenges faced by BYJU’s
    BYJU’s – Competitors/Alternatives
    BYJU’s – Acquisitions
    BYJU’s – Growth and Revenue
    BYJU’s – Partnerships
    BYJU’s – Lay Off
    BYJU’s – Future Plans

    About BYJU’s and How BYJU’s Works

    The Bangalore-based educational technology platform BYJU’s is an online tutoring and coaching firm that was started in the year 2011 and runs on a freemium model. BYJU’s parent company is ‘Think and Learn Pvt Ltd’. The main aim of BYJU’s is to provide coaching through online video lectures for students of class 1 to class 12 and also for people who prepare for competitive exams like IIT – JEE, NEET, CAT, GRE, and GMAT.

    BYJU’s – the Learning app was launched in the year 2015 and has been a huge success. It is used by more than 15 million students all over the world and has 9,00,000 paid subscribers. The app helps the students to learn on their own rather than rely on spoon-feeding. Its approach combines the re-invention of learning, world-class teachers, proven pedagogical methods, and personalized learning.

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    BYJU’s – Founders and Team

    Byju Raveendran is the founder of BYJU’s Classes, the education Technology firm.

    Byju Raveendran

    Byju Raveendran - Founder, BYJU'S
    Byju Raveendran – Founder, BYJU’S

    Byju Raveendran, BYJU’s founder, and CEO, was born in 1980 in Azhikode, Kerela. He has a B.Tech (mechanical engineering) from Government Engineering College in Kannur, Kerela. Before starting BYJU’s, Byju Raveendran was working in a multinational shipping firm as a service engineer. However, teaching was his passion and inspired him to start BYJU’s.

    Besides being an entrepreneur and teacher, Byju Raveendran is also an expert sportsperson, active in six different sports. He played football, cricket, table tennis, and badminton at the university level. Popularly known as Byju sir among his students, Byju cleared CAT twice with 100 percentile. He never joined any IIM, though.

    Divya Gokulnath

    Divya Gokulnath - Co-founder, BYJU'S
    Divya Gokulnath – Co-founder, BYJU’S

    An Indian entrepreneur and educator, Divya Gokulnath is the wife of Byju Raveendran and a co-founder and director at Byju’s. Divya was a student of National College Jayanagar and R.V College of Engineering, from where she completed her B.Tech in Biotechnology after which she decided to co-found Byju’s in 2011 with her husband.

    Rachna Bahadur was appointed as the Senior VP of Byju’s on December 10, 2021, who will look after the overall planning, strategies, and roadmap of Byju’s both in new and existing markets. Rachna was previously a Partner at Bain & Company.

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    BYJU’s – Startup Story | How was BYJU’s Started?

    Coming from Azhikode, a small village in Kerala, Byju Raveendran was an engineer with a shipping company based in the UK. While he was working, he started to help his friends prepare for the CAT exam, an entrance exam for getting into the best business schools in India. To test himself, Byju also gave the exam and secured 100 percentile! He did not join any of the IIMs but started teaching students for their mathematics exams.

    Initially, he took mathematics workshops for free and then started charging a fee when he was confident about his prowess. At one point his workshops were so popular that more than 20000 students participated in one such workshop. In the year 2009, he started to record videos of the workshops he organized.

    His former students who graduated from the IIMs encouraged him to start BYJU’s classes. ‘Think and Learn Pvt Ltd’ was then formed to create content for school students. He launched Byju’s – The Learning App in 2015, and the app was downloaded by more than 5.5 million people in the first year itself.

    BYJU’s tagline is “Fall in love with learning“. Byju’s got its name from its founder’s first name.

    Here’s the BYJU’S logo below:

    BYJU'S Logo
    BYJU’S Logo

    BYJU’s – Business Model and Revenue Model

    Byju’s works on a freemium business model wherein it offers customers both complimentary and paid (premium) services. The company asks the students to submit their details on its application or website and offers them a free 15 days trial. Once the free trial is exhausted, the student has to buy the courses from BYJU’s to access the complete content. The company provides one-to-one mentoring to its subscribers and also provides feedback to the child’s parents. BYJU’s also offers classroom coaching in Noida, Gurgaon, and some other areas.

    BYJU’s generates revenue in three ways:

    • The first one is through the app. After the free trial of 15 days, students have to purchase the courses to continue their educational journey on BYJU’s. The app offers a variety of test series, courses, etc. which actually compels people to make the purchase.
    • BYJU’s offers electronic tablets that customers need to procure when they buy the course of their choice. This tablet has videos, tests, practice questions, quizzes, etc. pertaining to that course.
    • The third revenue generation mechanism is through classroom teaching. These classes are restricted to only a few cities.

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    BYJU’s – Funding and Investors

    In 2016, BYJU’s became the first Asian company to receive funding from the Chan-Zuckerberg Initiative, a philanthropic initiative by Facebook founder Mark Zuckerberg and his wife Priscilla Chan. It was back in 2018 when BYJU’s turned into a unicorn, becoming the first Indian edtech company to join the prestigious unicorn club of Indian startups.

    During the funding round in March 2022, BYJU’s successfully concluded a round worth $800 million. Notable investors, including Sumeru Ventures, Vitruvian Partners, and BlackRock, infused $400 million, while the founder of BYJU’s, Byju Raveendran, contributed the remaining $400 million. However, the closing of this funding round faced challenges in July 2022 when Sumeru and Oxshott did not transfer their due amount of $250 million, citing macroeconomic reasons.

    Byju Raveendran, the CEO of BYJU’s, holds approximately 25% of the company’s stakes, while Divya Gokulnath and the management team possess around 4% stakes.

    In June 2021, BYJU’s secured a funding round that valued the edtech giant at $16.5 billion, surpassing Paytm as the most valued startup in India. This was followed by an increase in valuation to $22 billion in July 2022 after the successful funding round. However, in May 2023, BlackRock cut BYJU’s valuation by 62%, resulting in a new valuation of $8.4 billion. This followed a previous valuation cut to $11.5 billion by BlackRock, just one month earlier.

    The table below covers BYJU’s funding details:

    Date Stage Amount Lead Investors
    May 13, 2023 Debt Financing $250 Million Davidson Kempner
    October 27, 2022 Debt Financing $36.45 Million Aakash Educational Services
    October 17, 2022 Private Equity $250 Million Qatar Investment Authority
    March 11, 2022 Private Equity $800 Million Byju Raveendran, Sumeru Ventures, Vitruvian Partners and BlackRock
    November 8, 2021 Debt Financing $1.2 Billion –
    October 4, 2021 Series F $286.61 Million Oxshott Capital Partners
    September 8, 2021 – $150 Million Asmaan Ventures, Mirae Asset, ARK Ncore
    June 21, 2021 Series F $50 Million IIFL and Maitri Edtech
    June 12, 2021 Series F $350 Million UBS Group, Eric Yuan, Blackstone
    March 29, 2021 Series F $460 Million MC Global Edtech Investment Holdings
    September 8, 2020 Private Equity Round $500 Million Silver Lake
    August 26, 2020 Venture Round $122 Million DST Global
    June 26, 2020 Venture Round $100 Million Bond
    January 9, 2020 Private Equity Round $200 Million Tiger Global Management
    July 10, 2019 Venture Round $150 Million Qatar Investment Authority
    March 22, 2019 Private Equity Round $31 Million General Atlantic & Tencent Holdings
    December 11, 2018 Venture Round $ 540 Million Prosus & Naspers
    August 2017 Corporate Round $40 Million Tencent Holdings
    March 2017 Series F $30 Million Verlinvest
    December 2016 Series E $15 Million IFC Venture Capital Group & InnoVen Capital
    September 2016 Series D $50 Million Chan Zuckerberg Initiative & Sequoia Capital India
    March 2016 Series C $75 Million Sequoia Capital India & Sofina

    In March 2017, a case study on BYJU’s was featured in Harvard Business School’s curriculum. It is indeed one of the biggest achievements for any company from a non-monetary perspective, and that is when Byju’s started operating on a global platform.

    BYJU’s – IPO

    Byju’s is eyeing an IPO within the next 8-10 months. Byju Raveendran-led edtech unicorn is India’s second-highest valued startup, which has already been popular in the startup ecosystem for its fundraises and acquisitions and is currently looking for an IPO at over $16.8 bn. According to the further progress in the IPO of Byju’s the company has now decided to merge the special-purpose acquisition company (SPAC) of Churchill Capital, a global strategic advisory firm, and raise around $4 bn. Such an IPO round would value the company at over $48 bn, as per the reports of December 16, 2021. The BYJU’s IPO is set to be conducted in the next 18 months, as of July 7, 2022, at a valuation between $40-45 bn.

    BYJU’s – Challenges faced by BYJU’s

    As said by Byju Raveendran, the founder of BYJU’s, converting the students to paid subscribers after the free trial ends is a major challenge for BYJU’s. The company is also working towards expanding to other English-speaking countries, and finding suitable partners to assist with this expansion is the second challenge.

    Byju’s Owing Money to BCCI

    Byju’s, which has been the jersey sponsor for the Indian cricket team, allegedly owes nearly Rs 86.21 crore in dues to the Board of Control for Cricket in India (BCCI). These news reports have been rejected by Byju Raveendran’s wife and the Co-founder of Byju’s Divya Gokulnath, who have also pointed out that the cricketing board of India has also rejected such news.  

    It originally acquired the rights from OPPO, the smartphone manufacturing firm in 2019, and the last deal of the edtech major with BCCI expired in March 2022. However, both parties have agreed to extend their partnership in April 2022, which will continue till the 2023 ODI World Cup. The latest deal was worth $55 mn.

    Byju’s Under Government Scanner for Misselling Courses

    Byju’s has been identified by the Department of Consumer Affairs among the edtech companies that missell courses. Several edtech companies like Unacademy, UpGrad, Great Learning, WhiteHat Jr., and more joined the meeting with the India Edtech Consortium (IEC) on June 24, 2022, where they were drawn attention to the numerous consumer complaints against these companies, a large number of which were against Byju’s and its subsidiaries. Divya Gokulnath of Byju’s fame shared a detailed action plan to address consumer complaints. Besides, the most valued startup in India has also been advised to work with the Advertising Standards Council of India (ASCI) for the claims that it makes in its ads.  

    BYJU’s – Competitors/Alternatives

    People are rapidly moving toward digitization and adopting e-learning because of this revolution, and many other companies with a model similar to BYJU’s are focusing on ed-tech. BYJU’s major competitors:

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    BYJU’s – Acquisitions

    Byju’s Recent Acquisitions

    BYJU’s has acquired a total number of 19 companies to date. With a total of 10 acquisitions under its belt in 2021, Byju’s had spent over $2.4 Bn owing to its aggressive acquisition spree, which the company has embraced eyeing a unilateral market. Byju’s acquired GeoGebra, an Austria-based Math learning tool startup on December 8, 2021, in a deal that was later recorded at around $100 mn. Founded by Markus Hohenwwarter in 2001, GeoGebra fuses geometry, algebra, spreadsheets, graphing, statistics, and calculus on a platform that is easy to use and efficient. Besides, it boasts of having a community of 100 Mn+ learners across 195+ countries. As a platform, GeoGebra aims to make math learning fun and visually appealing. This acquisition will, thus, make Byju’s Math learning programs interesting and interactive.

    Tynker was the last company that Byju’s acquired before this present acquisition on September 16, 2021. Byju’s previously acquired the e-learning app for competitive exam preparations, Toppr, and Edtech app, Great Learning on July 24, 2021, and then Whodat. Great Learning again acquired the recruitment automation company, Superset on February 28, 2022. Byju’s Great Learning acquired Northwest Executive Education on May 10, 2022, for around $100 mn, in a cash and stock deal. This acquisition would help both companies further their offerings to markets like India, the US, Europe, and Latin America.  

    Byju’s was in final talks of acquiring the online tutoring platform, Vedantu. The Edtech giant had already displayed a vibrant year of acquisition so doubts were relatively lesser on the same. According to the reports, the Byju Raveendran-led company had already offered an amount of $700-800 million for the deal, which was pending necessary regulatory approvals. Vedantu has been among the most prominent rivals of Byju’s, and if the deal fleshed out, it would have been another feather to the cap of Byju’s, being the fourth major acquisition of the company so far. However, Byju’s acquisition of Vedantu was dismissed by the co-founder and chief executive of Vedantu, Vamsi Krishna, who said that any talks of merger or acquisition with Byju’s are “100% inaccurate,” as per the reports on August 6, 2021.

    Though the Edtech major has reportedly reached out to Unacademy and Vedantu and offered them around $1 billion last year, none of the deals has materialized this year. However, Byju’s was then in talks to acquire Tynker, a coding platform for kids from the US. The talks were at their initial stage, with no confirmation of the figures of the deal, when reported on August 17, 2021. Byju’s has been ultimately successful in materializing yet another acquisition, where it has acquired Tynker on September 16, 2021, for $200 mn. Tynker Founder and CTO, Srinivas Mandyam has stated that the platform is so popular in the US that 1 in 3 schools already use it in the States. This will surely give Byju’s an extra edge for its expansion in North America. Byju coding class along with Tynker and WhiteHat Jr. is meant to be something big in the long run.

    Possible Acquisitions Ahead for Byju’s

    The Edtech decacorn is now looking to acquire Hello English, according to the news dated November 22, 2021, confirmed by sources close to the company. The sources on request for anonymity have also claimed that the deal will reportedly be valued at $25 mn. Furthermore, they added that the term sheet has already been signed.

    Hello English [formerly known as CultureAlley] is an eight-year-old cloud-based language learning platform that extends the facility of learning multiple languages for users including English, Chinese, Portuguese, Turkish, Nepali, Indonesian, Thai, Arabic, Malay, Urdu, Malay, Bengali, Punjabi, Telugu, Tamil, Kannada, and more. The acquisition of Hello English would be a landmark step and will signal the foray of the Edtech tech into the language learning space.

    Byju’s is also reported to be acquiring Superset and is currently involved in the late-stage conversation to finalize the terms, according to sources close to the companies on request of anonymity. Superset is a campus recruitment platform from Bangalore that aims to streamline the campus hiring process, thereby making placements an easy affair for colleges, universities, and companies. It is also alleged that the Superset founding duo, Naman Agrawal and Pranjal Goswami will also join Byju’s if the deal takes shape.

    The Byju Raveendran-led edtech company might acquire 2U Inc, a NASDAQ-listed edtech firm for close to $1 bn, which might stand as the largest acquisition in the space.

    Byju’s Completed Aakash Acquisition

    Byju’s owned Aakash Institute back in January 2021, in a deal worth $1 bn, which was to be completed in June 2022, but the company is deferring the payment and have reportedly sought a two-month extension already, as per the reports dated June 29, 2022. Blackstone, which is Aakash’s main investor and others are to be paid partly in cash and partly in Byju’s stocks, as per the reports. Many other investors also received partial payments in 2021 as reported by the firm. The Byju’s-Aakash deal, which was billed as the largest deal in the history of the Indian edtech space, declared previously that after the deal, Aakash Chaudhry and the Chaudhry family, who are the owners of the institute would completely exit the company. On the other hand, Blackstone, which owns 37.5% of the institute would be paid in June 2022. However, Byju’s spokesperson has denied the reports of Bloomberg and mentioned that Byju’s acquisition of Aakash would be completed on the mentioned date, which is in August 2022. Byju’s declared that it has completed Aakash’s pending payment as per the reports dated July 4, 2022. Via a statement, Byju’s spokesperson mentioned the closing of the Aakash deal, and that the audited financial results will be announced in the next 10 days. However, it is revealed on July 12, 2022, that Byju’s has a pending payment of close to $200 mn to the US-based private equity giant Blackstone Inc., which reportedly needs to be paid by August 2022.  

    Here are the details of all BYJU’s Acquisitions:

    Date Company About Company Value
    January 2017 Vidyartha A customised learning guidance platform for K8-K12 students $6.71 million
    July 2017 TutorVista Online tutoring services platform Undisclosed
    July 2017 Edurite Audio-visual educational content provider Undisclosed
    July 2018 Math Adventures A platform that aids kids to learn math in a fun way Undisclosed
    January 2019 Osmo Platform offers educational courses with the use of games, videos and other materials $120 million
    August 2020 WhiteHat Jr. Offers online coding classes to school-going students in India and the US $300 million
    September 2020 LabInApp Offers lab-like simulations for science students on a mobile app. Undisclosed
    January 2021 Aakash Educational Services Ltd Helps students get admission to engineering and medical schools by providing coaching for entrance exams $1 Billion
    February 18, 2021 Scholr Mumbai-based Ai-enabled online education platform $2.4 million
    May 29, 2021 HashLearn Online coaching platform for competitive exams Undisclosed
    July 13, 2021 Gradeup India’s largest online exam preparation website Undisclosed
    July 13, 2021 Toppr Online learning app offering training in JEE Main, NEET, JEE Advanced, CBSE and other school exams Undisclosed
    July 21, 2021 Epic California-based reading application that focuses on books, eBooks, learning, and educational technology $500 million
    July 24, 2021 Great Learning Edtech platform that offers career-relevant courses from world-class universities Undisclosed
    August 4, 2021 Whodat Tech A spatial mapping, computer vision and augmented reality startup based out of Bangalore Undisclosed
    September 16, 2021 Tynker Tynker is a US-based coding platform that empowers kids to learning programming and code. $200 million
    December 8, 2021 GeoGebra GeoGebra is a Austria-based math learning platform that aims to empower math learning and make it easy and interactive. $100 mn

    BYJU’s – Growth and Revenue

    BYJU’s as a startup is pretty innovative and has garnered massive success in the market. It follows rigorous advertising strategies. The company has captured the Indian market and has established its presence in the Middle East as well. BYJU’s intends to expand to the United States, the United Kingdom, South Africa, and other global markets. To expand its footprints in the USA, BYJU’s acquired US-based learning platform Osmo in January 2019. The company also tied up with Disney to launch an early learning app for classes 1-3.

    BYJU’s was also in the news recently as it took a positive step during the coronavirus crisis. Since schools in different parts of India were shut down due to the coronavirus outbreak, BYJU’s made its learning app free for the students till the end of April 2020 so that students could enjoy uninterrupted learning.

    BYJU’s Collaborated with NITI Aayog

    Byju Raveendran-led Edtech giant partnered with the Indian government’s public policy think tank. This partnership aimed to foster a quality learning experience through tech-driven learning programs, which will be extended to children across 112 “aspirational districts” of the country. The “aspirational districts”, as mentioned, are the most developmentally challenged regions of the country across sectors like health, nutrition, education, agriculture, skill development, water resources, infrastructure, and more.

    This partnership will also be responsible for setting a dedicated working group up to monitor and evaluate the implementation of the program in full, according to a statement released on September 17, 2021.

    This collaboration will be comprised of 2 main components:

    • Byju’s Career Plus program will offer high-quality coaching to around 3000 students of Classes 11 and 12, who are aspiring to appear for NEET and JEE.
    • Another voluntary program will allow school-going children between Classes (6-12) to avail themselves of scholastic content from Byju’s Learning App for 3 years, as per the social impact initiative undertaken by the edtech giant named, Education for all.

    On this, Byju’s Founder and CEO, Byju Raveendran said,

    “Through our ‘Education for All’ programme, we have been empowering and impacting millions of children across the country, and by partnering with NITI Aayog, our efforts are being strengthened further.”

    Byju’s to launch a new edtech business in the MENA region

    Byju’s has partnered with Qatar Investment Authority (QIA) to launch a new edtech business and R&D centre in Doha, Qatar. The entity that will be built as a result of the deal, is expected to drive research and innovation and create cutting-edge learning solutions that will be personalised for the Middle East, and North African students, those who belong to the MENA region.  

    The CEO and Founder of Byju’s, Byju Raveendran, and the CEO of QIA, Mansoor Al-Mahmoud, have signed an MOU in the presence of the Deputy Prime Minister and Foreign Minister of the State of Qatar and chairman of QIA, Sheikh Mohammed Bin Abdulrahman Al-Thani, and the representatives of BYJU’S, in the recent 2022 Doha Forum.

    Furthermore, BYJU’s aims to identify and provide test preparation coaching to 3,000 meritorious students of classes 11 and 12, who aspire to appear for NEET and JEE, with the help of the Aakash+BYJU’S Career-Plus program. Additionally, the Edtech giant will also offer academic content with the help of BYJU’S Learning App for the school children studying in classes 6-12 standards for three years, under its social impact initiative called ‘Education for All’.

    BYJU’s Revenue

    Although BYJU’s has not yet disclosed its financial numbers for FY22, the company has claimed that it achieved approximately Rs 10,000 crore in gross revenues during that fiscal year. However, according to the annual financial statements filed with the Registrar of Companies (RoC), BYJU’s operating revenue showed a modest growth of only 4% to Rs 2,280 crore in FY21, compared to Rs 2,189 crore in FY20. In contrast, the company experienced a significant surge in losses, which increased nearly 15 times to Rs 4,564 crore in FY21, as compared to Rs 305 crore in FY20.

    Byju’s has started offering a hybrid model where the students can embrace physical/offline education centers for their classes, as of October 2021. The all-new hybrid model of education has already been kickstarted, the success of which would make the Edtech startup scale it up around the nation. The hybrid learning centers would be dubbed, “BYJU’S Learning Centre” and would initially concentrate on Physics, Chemistry, Biology, and Mathematics.

    Byju’s appears to have come full circle. This is because after switching to the online mode of learning, acquiring companies, garnering fame, and becoming India’s most valued edtech startup, it is now planning to launch its offline coaching center, which would be named Byju’s Tuition Center (BTC), and would pave for its foray into blended/hybrid learning. This new initiative is planned to benefit the students between Classes (4-10) and has prominently scaled this far mainly after the acquisition of Aakash Educational Services.

    BYJU’s – Partnerships

    Byju’s is known as the BCCI partner and will be remaining on the jersey of the Indian cricket team as it renewed its sponsorship with the Indian cricketing board for the upcoming 18 months at a deal price of around $55 mn. The new term of Byju’s started after the end of India’s South Africa tour. The Byju’s-BCCI partnership was extended until the ODI World Cup 2023.

    The edtech giant’s contract ended in March 2022, post which it applied for the extension. Byju’s bought the rights of IPL sponsorship from Oppo in 2019. Some other prominent partnerships of Byju’s include:

    • Byju’s and Google Partnered to offer a “Learning Solution” for schools.
    • Byju’s collaborated with NITI Aayog to extend free education in 112 districts.
    • Byju’s partnered with Intel to invest in and enhance student-teacher relationships.
    • The edtech giant collaborated with Akshaya Patra Foundation to help needy students get smart classrooms.

    BYJU’s – Lay Off

    In October 2023, BYJU’S laid off about 600 workers from its marketing and content departments. Under the direction of new India CEO Arjun Mohan, the ailing edtech behemoth is currently undergoing restructuring, which includes layoffs.

    BYJU’s – Future Plans

    Byju’s is currently planning to focus more on the Byju’s Tuition Center (BTC) by investing up to $200 mn on the same over the next 12 to 18 months, as of February 2022. Signing up around 1 mn students for this model is the aim of Byju’s over the next 2 years. The Byju Raveendran-led edtech giant is currently running this product as a pilot in around 23 cities and 80 centers and is willing to take the same to 500 centres across 200 cities by the end of 2022. Byju’s is also looking forward to a public listing ahead in the next 18 months. It is also looking to acquire prominent companies like the NASDAQ-listed 2U Inc.

    FAQs

    When did BYJU’s Start?

    BYJU’s was founded in the year 2011.

    What is BYJU’s Tagline?

    BYJU’s tagline is “Fall in love with learning“

    Why is BYJU’s Successful?

    BYJU’s functions on a Freemium Business Model. The approach of BYJU’s in providing knowledge with highly creative visual content, one-on-one learning, and other facilities has led to its success. BYJU’s has been able to rightly blend technology and knowledge to impart knowledge to today’s generation.

    Who is the Owner of BYJU’s?

    Byju Raveendran founded BYJU’s in 2011. Think and Learn Private Ltd is the parent organization of BYJU’s.

    Who is Byju Raveendran’s wife?

    Byju Raveendran’s wife is Divya Gokulnath, who is an entrepreneur, and educator along with being the Co-founder and Director at Byju’s.

    What is the Byju’s learning app?

    The Edtech giant boasts of the BYJU’S Learning App, which is designed to offer academic content for school-going children ranging from class 6 – 12 for three years. This has been decided under its social impact initiative ‘Education for All’.

    How much is BYJU’s Revenue?

    BYJU’s operating revenue showed a modest growth of only 4% to Rs 2,280 crore in FY21, compared to Rs 2,189 crore in FY20.

    Who are the competitors of BYJU’s?

    BYJU’s major competitors are Meritnation.com, Vedantu, Teachable, Khan Academy, Simplilearn, Schoolwise, and Toppr.

    How to become a teacher in Byju’s?

    Becoming a teacher in Byju’s is not as hard as you think. To become a teacher, firstly, you need to record a video of yourself where you will have to teach any concept in front of the camera for around 15 minutes. Next, you need to record another clear video of yourself where you will have to solve 2 questions papers of the subject grade that you have applied for.

  • BYITC Success Story: Developing Young Minds Through Abacus, English, and Coding Classes

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by British Youth International College (BYITC).

    Have you ever struggled with math or witnessed a child experiencing difficulty grasping math concepts? Despite its importance in education, many people struggle with math and develop a fear of making mistakes. Children often find it challenging to grasp difficult math concepts and can develop a fear of making mistakes.

    To address this problem, British Youth International College (BYITC) offers an innovative and creative approach to learning math that helps students overcome their fear and enjoy math to the fullest. BYITC provides mental development, skill development, and language proficiency training to children through its Abacus Mathd, English language, IT, and coding classes.

    The abacus, one of the earliest known calculating devices, is a proven brain development tool that enhances mental arithmetic abilities in children. Here, you will learn how BYITC has adapted the abacus to modern-day teaching methods and why it’s a powerful tool for improving children’s math skills.

    In this article, get to know about BYITC, its business model, founder, USP, and more.

    BYITC – Company Highlights

    Company Name British Youth International College (BYITC)
    Headquarters Glasgow, United Kingdom
    Industry EdTech, E-Learning
    Founders Dr Rashmi Mantri
    Founded 2016
    Website byitc.org

    BYITC – About
    BYITC – Founders and Team
    BYITC – Startup Story
    BYITC – Vision and Mission
    BYITC – Product and USP
    BYITC – Business and Revenue Model
    BYITC – Launch and Growth Strategy
    BYITC – Competitors
    BYITC – Future Plans

    BYITC – About

    British Youth International College (BYITC) offers training in mental development, skill development, and language proficiency development for young people through its courses on the abacus, English, cyber awareness, and more. Abacus Math aids in mental development and improves a student’s arithmetic skills. It also offers result-oriented English language programs, such as English for Kids, Accent Training, and Spoken English. Apart from abacus and English courses, BYITC provides computing and coding classes for children.

    BYITC – Founders and Team

    Dr Rashmi Mantri started BYITC along with her son Dhruv Maheshwari.

    Dr Rashmi Mantri

    Dr Rashmi Mantri - Founder and Director, British Youth International College (BYITC)
    Dr Rashmi Mantri – Founder and Director, British Youth International College (BYITC)

    Rashmi serves as the Director at British Youth International College. She has done BSc (Hons), MSc (Dist), and Ph.D. Computer Science from the University of the West of Scotland. Prior to founding BYITC, she worked as a lecturer at West George College Limited, Senior Web Developer at Parker and Hobbs, Web Application Developer at Social Care and Social work Improvement Scotland, and as a Semantic Web Researcher (Database Research Group) at the University of the West of Scotland United Kingdom.

    BYITC – Startup Story

    Inspiration to Start BYITC

    Dr. Rashmi Mantri began her career as a software engineer in the industry, but due to a strong interest in academics, she transitioned to work as a corporate IT trainer and lecturer in various institutions around the United Kingdom.

    Education is without a doubt her passion, and she feels that it has the power to transform the world. Rashmi’s entire life revolves around her son, Dhruv Maheshwari, including her transition from educating adults to teaching children. One day, Rashmi asked Dhruv to perform a simple arithmetic sum for her while he was in Primary 5. Subtracting 13 from 35 was as simple as that. But, much to her surprise, he couldn’t figure it out. She was disappointed and then became determined to change her child’s attitude toward numbers.

    Rashmi began teaching him math with Abacus, a fascinating and simple tool. Despite the fact that the abacus is as old as civilization, few people use it nowadays. People can compute sums faster than a calculator after learning the Abacus method. Dhruv was quick to learn the new method, picking up the Abacus Mental Theory in just six days. The “Human Calculator” is his new moniker. Little Big Shots, an ITV show where he was invited to perform and demonstrate his very fast calculations, gave him this nickname.

    They received a significant response from parents all throughout Scotland after the show. Many of them rushed in and asked if she could teach their child in the same manner. They couldn’t believe what they were seeing! In answer to her son’s request, Rashmi organized an Open Day at his school, which drew a huge crowd of students and their parents. This marked the start of BYITC!

    Researching and Validating the Idea

    The research and validation took place as part of travel through Glasgow, where the idea was tested in a variety of schools and with hundreds of kids. Rashmi and Dhruv discovered that the students lacked arithmetic skills and had a strong phobia of mathematics. When Rashmi first started teaching students math using the Abacus technique, their arithmetic skills improved dramatically, and she could see that this teaching method was working.

    As students began to do well in mathematics in their classrooms, this development intrigued school teachers, who began questioning students about how they learned to calculate so quickly. As a result, she began receiving requests from schools to use this method in their classrooms. That was a milestone that validated the instructional approach.

    Journey of Ideation, Designing & Prototyping

    Dhruv persuaded his mother Rashmi to start the first batch of Abacus classes, which began the Ideation journey. She was really busy with her profession at the time and was hesitant to take on such a large responsibility. But Dhruv persuaded her, and Rashmi began working on a genuine launch of her class by opening the first center in Glasgow. The original curriculum was created by Dhruv and Rashmi.

    They started receiving class requests from all over Scotland as soon as the first few batches were completed, so they created another venue in Glasgow and Edinburgh. However, they quickly realized that they couldn’t have a center in every location, so Rashmi & Dhruv began planning to teach the course online.

    Rashmi’s computer science education and work experience came in handy here. Her transformation from binary to Abacus digits aided in comprehending and building the world’s first online e-learning Abacus application. She began developing an application for Abacus instruction. Rashmi formed a team of computer professionals to construct an internet application after developing a prototype.

    The team was ready with the web application for Abacus instruction in 2018, which was the first of its kind on the globe. They were largely using the application in a hybrid format with physical classes at the time. However, when the pandemic struck and the world came to a halt for a few months, they decided to take all of their classes online since Quality Education cannot and should not be interrupted.

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    BYITC – Vision and Mission

    The company’s vision is to assist students in laying the foundation for a bright future by using innovation and technology to make learning more engaging.

    Its short-term goal is to raise awareness and make Abacus Mental Maths Education accessible to the world’s children by developing the world’s first state-of-the-art Abacus teaching online application.

    Core Belief
    The team is committed to leveraging technology to improve children’s learning abilities. The core staff also believes in working with parents in a transparent and honest manner to improve their children’s futures.

    BYITC – Product and USP

    Online English Class | British Youth International College (BYITC)

    BYITC’s Abacus course aids in the development of a student’s mental abilities and arithmetic skills. Students can improve their English language skills by taking English courses.

    On its online web application, the courses are taught by trained and certified teachers. Students and teachers can access the entire teaching content via the web application. The application delivers customized course content, and information, assigns homework, and tests, then evaluate results and generate reports.

    The web application allows the team to deliver its material to any location in the world. BYITC is the only firm with a fully functional Abacus teaching web application. Traditional Abacus classes require a lot of student-teacher interaction and include a lot of questions, homework, worksheets, and so on, whereas a student studying through its application can interact and learn with the teacher remotely, access and practice a lot of questions, do his homework, take tests, and access reports.

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    BYITC – Business and Revenue Model

    BYITC operates on both Business-to-Business (B2B) and Business-to-Customer (B2C) models. Under the B2C model, students can take live online instructor-led classes through the company’s web application. Under the B2B model, the company works with educational institutions such as schools and colleges to provide online educational content and services. Additionally, they also offer a franchise model that provides business opportunities to interested individuals.

    Under the Franchise model, the company will conduct offline and online hybrid lessons through physical centers across the country. This model will be extremely useful for students who do not have access to a computer or an internet connection, or who prefer to take classes offline. This concept will also provide adolescents, girls, and teachers with a business opportunity. The team at BYITC is willing to share its business knowledge with like-minded individuals.

    BYITC – Launch and Growth Strategy

    “Perhaps we were extremely fortunate in obtaining the first few clients, as the company was founded in response to the desires of our first few consumers. We had customers first, and then we devised a strategy for turning it into a business” says, Rashmi Mantri, Founder & Chairperson, BYITC

    The team held an Open Day to invite parents and children who struggled with mathematics after they started the first batch with a few pupils. The Open Day was a huge success, and they reached the milestone of 80 pupils in less than a month.

    BYITC approached schools to reach out and interact with parents in order to raise awareness about its programs. Since the Abacus maths education produces visible results, it was quite straightforward to persuade schools to use its curriculum.

    The team at BYITC believes that its focus on maintaining teaching quality and providing each child with a personalized learning experience has aided the company in retaining its customers the most. They have a “no compromise policy” for providing quality education to their students.

    BYITC – Competitors

    Aloha and UCMAS are the top competitors of BYITC.

    BYITC – Future Plans

    BYITC’s goals involve concentrating on the Indian market, where it intends to form partnerships with reputable schools to give its courses to students. The company will also use the franchise model to develop a robust and broad physical center network to provide its courses.

    The corporation intends to enter new markets, primarily in Asia and the Middle East. For a few months, it has been offering its courses to a number of Asian and Middle Eastern nations, and the team has noticed a strong demand for its courses. In order to ensure the excellent quality of its course delivery, the organization is actively working on incorporating additional technological innovation.

    BYITC – FAQs

    What does BYITC do?

    British Youth International College (BYITC) offers training in mental development, skill development, and language proficiency development for people as young as 6 up to 24 through its Abacus Mental Maths and English language courses.

    Who is the founder of BYITC?

    Dr Rashmi Mantri started BYITC along with her son Dhruv Maheshwari.

    What is the USP of BYITC?

    BYITC is the only firm with a fully functional Abacus teaching web application. BYITC’s Abacus course aids in the development of a student’s mental abilities and arithmetic skills. Students can improve their English language skills by taking English courses.

    Who are the competitors of BYITC?

    Aloha UCMAS and more are the competitors of BYITC.

  • Age of Learning – Creative and Technologically Advanced Learning Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Age of Learning.

    Education has become crucial more than ever. Proper education helps children develop critical skills, including mental agility, decision-making, and logical thinking.

    With the advancement in technology, the world is moving to digital learning. Now students can access digital learning materials and interact with tutors and peers online while enjoying flexible, engaging, and creative courses. Edtech platforms provide more personalized and self-directed learning through exciting activities, games, materials, and programs.

    Age of Learning is an edtech company that provides a comprehensive and engaging online education curriculum for pre-k, kindergarten, elementary, and middle school programs. Read further to know more details.

    Age of Learning – Company Highlights

    Company Name Age of Learning
    Headquarters Glendale, California, United States
    Primary Industry Edtech
    Founder Doug Dohring
    Founded In 2007
    Website Ageoflearning.com

    Age of Learning – About
    Age of Learning – Industry
    Age of Learning – Founders & Team
    Age of Learning – Startup Story
    Age of Learning – Mission & Vision
    Age of Learning – Revenue Model
    Age of Learning – Products and Services
    Age of Learning – Challenges Faced
    Age of Learning – Funding and Investors
    Age of Learning – Mergers and Acquisitions
    Age of Learning – Patents and Trademark
    Age of Learning – Growth
    Age of Learning – Partners
    Age of Learning – Awards and Achievements
    Age of Learning – Competitors

    Age of Learning – About

    Age of Learning is the leading technology provider that blends education’s best practices, advanced technology, and insightful creativity to provide compelling educational experiences to children across numerous countries.

    An extensive team of education experts develops the company’s research-based digital education programs and content that have proven efficacy in elevating kids’ learning gains. The company has helped educate over 50 million children across the United States and other countries.

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    Age of Learning – Industry

    Age of Learning is one of the most renowned California-based companies in the edtech industry. The term edtech is short for ‘education technology’ and constitutes using computers, technology, computer programs, and educational systems to provide education and learning to students and workers.

    The Edtech industry is home to the companies involved in creating digital platforms and content for delivering the best education curriculum and learning to people. In 2022, the global edtech market was valued at $123.4 billion and is projected to grow at a CAGR of 13.6% from 2023-2030.

    Apart from the Age of Learning, BYJU’S, Coursera, Instructure, and Knewton are the top companies in the edtech industry.

    Age of Learning – Founders & Team

    Doug Dohring - Founder, Age of Learning
    Doug Dohring – Founder, Age of Learning

    Doug Dohring is the founder of the company. He is a California-based entrepreneur who led multiple companies to success during the past three decades. Before founding Age of Learning, Doug founded NeoPets, Inc., in 2010. Additionally, he founded The Dohring Company in 1986.

    The talented team of Age of Learning includes more than 500 employees, ranging from nationally-renowned educators, curriculum experts, animators, designers, and engineers.

    Age of Learning – Startup Story

    Age of Learning was set up in 2007 by Doug Dohring and is presently led by CEO Paul Candland. Its first flagship product, ABCmouse.com Early Learning Academy, was launched in 2010. Over 30 million kids use it by completing more than 6.8 billion learning activities.

    What Is ABCmouse.com?

    The company collaborated with the National Opinion Research Center at the University of Chicago in 2015. The main goal behind this collaboration was to develop a series of web-based assessments.

    In 2019, the company launched Adventure Academy- the first massively multiplayer online (MMO) game and app, helping children to learn. It launched The Age of Learning Foundation, a charitable organization to provide the company’s digital learning products free of cost to kids worldwide.

    Furthermore, it launched My Math Academy in 2021, a personalized, adaptive digital learning system driven through AI technology.

    Age of Learning – Mission and Vision

    The company’s mission is to help children worldwide build a strong foundation for academic success and a lifelong love for learning. Moreover, its primary goal is to create a world of opportunity for kids worldwide through education, both today and in the future.

    Age of Learning – Revenue Model

    The company works on a subscription-based revenue model. It implies that Age of Learning’s primary source of revenue is the fee paid by the users to subscribe and access its educational website and mobile applications.

    Age of Learning – Products and Services

    Age of learning’s expanding portfolio of educational products comprises ABCmouse English, Adventure Academy, and the personalized and adaptive learning programs- My Math Academy and My Reading Academy.

    Age of Learning – Challenges Faced

    In September 2020, Age of Learning settled a Federal Trade Commission complaint alleging that it was involved in deceptive marketing and billing practices. The complaint was focused on the 2015-2018 period; during this time, tens of thousands of consumers were affected, constituting 2% of ABCmouse subscribers. Although it didn’t admit the guilt, it agreed to pay $10 million to settle charges and avoid a prolonged dispute.

    Age of Learning – Funding and Investors

    Age of Learning has undertaken 5 funding rounds in which it has raised a total of $531.5 million. Its latest funding round – Series C Round, was conducted on June 29, 2021, and raised a total of $300 million. 5 investors fund the company, and the main ones are Tecent, Qatar Investment Authority, and TPG.

    Date Round Number of Investors Money Raised Lead Investor
    June 29, 2021 Series C 4 $300 million TPG
    August 15, 2020 Series B 1 $50 million Tecent
    May 3, 2016 Series A 1 $150 million ICONIQ Capital
    January 12, 2018 Venture Round 1 – The Rise Fund
    April 12, 2012 Debt Financing – $16.5 million –
    June 17, 2011 Debt Financing – $15 million PayPal Ventures

    Age of Learning – Mergers and Acquisitions

    Age of Learning and Rakuten came together to establish a Joint Venture.

    Age of Learning – Patents and Trademark

    Age of Learning has obtained multiple patents, including the original patent for a vertically integrated educational system. Currently, it has 21 registered trademarks categorized into the ‘Education and Entertainment’ class.

    Age of Learning – Growth

    The current valuation of the company stands at $3 billion. Moreover, its monthly website visit growth rate is reported to be 41.82%. Age of Learning has over 651,000 monthly app downloads, with ABCmouse and Adventure Academy the most popular ones.

    Age of Learning – Partners

    Age of Learning has partnered with:

    • White House
    • The Boys & Girls Clubs of America
    • The U.S. Department of Housing and Development
    • The Campaign for Grade-Level Reading
    • Digital Promise
    • Teletica
    • Boston Children’s Hospital

    Age of Learning – Awards and Achievements

    The company is proudly recognized for the excellence of its products and received several national awards for education, parenting, and media organizations. Some of the awards it garnered are:

    • 2020 American Business Awards – Gold Stevie Winner for Adventure Academy in the Kids & Family Category
    • 2020 American Business Awards – Gold Stevie Winner for Adventure Academy in the Education: Game-based Curriculum Solution Category
    • 2020 Tech Advocate Awards – Winner for Adventure Academy in the Best Gamification App Category
    • 2020 NAPPA Award for ABCmouse
    • 2020 NAPPA Award for Adventure Academy

    Age of Learning – Competitors

    Age of Learning has ranked 3rd among its 1344 active competitors. Some of its main competitors are:

    FAQs

    What age range of students does Age of Learning cater to?

    Age of Learning caters to pre-kindergarten, kindergarten, elementary, and middle school students, covering the age range of 2 to 8 years old.

    What subjects are covered in Age of Learning’s curriculum?

    Age of Learning’s curriculum covers a wide range of subjects including language arts, reading, math, science, social studies, art, and music. They also offer learning resources such as puzzles, books, and games to enhance learning and engagement.

    What types of multimedia resources are included in Age of Learning’s online curriculum?

    Age of Learning’s online curriculum includes a variety of multimedia resources such as interactive games, puzzles, books, videos, animations, songs, and art activities.

    Who are the competitors of Age of Learning?

    There are various competitors of Age of Learning which invlude –

    • JumpStart
    • BrainPOP
    • MarcoPolo Learning
    • EduDo
    • Nearpod
    • BYJU’S
    • Coursera
    • Duolingo
    • edX

  • Edtech Startups Using AR and VR in Education

    When I was studying in school I used to read textbooks, write in notebooks with a pen and see video modules on a projector.

    Mainly the curriculum was based on reading and writing notes.

    To be very frank, the conventional method of teaching was a bit boring.

    But, now due to the advancements in technology a lot of edtech startups are harnessing the power of augmented reality (AR) to deliver innovative learning solutions.

    Today, we will tell you about 4 startups that are using AR to revolutionize the education system.

    Key Difference Between VR and AR

    1. Veative Labs
    2. PlayShifu
    3. TutAR
    4. zSpace

    Key Difference Between VR and AR

    Before we move forward it is very important to understand the key difference between AR and VR.

    Augmented Reality (AR) Virtual Reality (VR)
    AR is the integration of virtual information with the user’s real-world environment. Virtual reality (VR) creates a completely virtual environment that users can experience by wearing a VR headset.
    AR bridges the gap between virtual objects and the real world. VR is completely fictional.
    A popular example of AR would be Pokémon GO Games that you play by wearing headsets are examples of VR

    1. Veative Labs

    Startup Name Veative Labs
    Founded In 2016
    Location Central Delhi, India

    Veative Website
    Veative Website

    In 2016, Ankur Aggrawal founded Veative Labs with a vision to bring complex concepts to life using AR.

    The startup wants to make learning fun and interactive for students.

    Veative Labs has developed the world’s first XR CHIP-enabled VR Headset that comes with preloaded AR content.

    It also comes up with a hand-held controller that allows navigation and engages the students in the immersive learning environment of AR.

    Teachers can blank the screen of the students’ headsets to grab their attention.

    They can even install, uninstall, and launch VR modules remotely on students’ headsets.

    The startup has made 670+ interactive VR modules that cover subjects like Biology, Chemistry, Physics, and Maths.

    Using AR students can get inside the human heart to understand how the heart coordinates with other organs or get inside a plant to learn about photosynthesis.

    Students can interact with the objects and organize their VR modules as per their requirements. They can even create their own VR projects.

    The in-built feedback and assessment tracker make sure that the learner stays on track.

    The startup has developed its own proprietary reporting system which allows students, teachers, and parents to view the data.

    Students can also learn how to speak English. The AR brings various situations in front of the learners that allow them to speak English.

    Using voice recognition the AR will understand if the students are actually speaking or not.

    It then provides instant feedback on pronunciation and speech.

    Teachers can also virtually transport students to the world’s great locations.

    Students with special needs can learn in a judgment-free environment at their own pace using AR.

    2. PlayShifu

    Startup Name PlayShifu
    Founded In 2016
    Location Bangalore, India

    PlayShifu Website
    PlayShifu Website

    In 2016, two old friends and new fathers, Vivek Goyal and Dinesh Advani founded PlayShifu with the vision of making the kid’s screen time more meaningful.

    PlayShifu develops AR toys that make education fun for children of ages 4-12 years.

    In total, the startup has made 16 products.

    Their 3 popular AR lineups include:

    • Orboot Earth
    • Orboot Dinos
    • Orboot Mars

    These are 3 unique globes powered by AR.

    Orboot Earth gives the children access to 400+ highlights and 1000+ cool facts across 6 categories – cultures, cuisines, monuments, inventions, animals, and maps.

    While with Orboot Dinos children can see how the earth looked 250 million years ago and discover 50+ 3D dinosaurs.

    Orbit Mars allows children to explore the red planet and learn about orbiters, landers, and rovers in 3D. Children can discover 1000+ cool facts and 20+ spacecraft.

    How do all these global works?

    Children need to download an app on their iPad and scan the globe to interact with 3D models.

    All these globes develop critical thinking among children.

    Apart from this, the startup also makes STEM-based games where you get one gaming pad and 7 gaming kits.

    All these AR-powered games help children learn about spelling, grammar, maths, animals and music.

    PlayShifu also makes TACKO games where children can turn their tablet into a fun interactive board game and learn about chess, coding, animals and developing gadgets.

    Tacto Doctor is an interesting product where children can turn their tablets into an interactive clinic.

    They can treat a patient and learn what is the usage of certain instruments like stethoscopes and learn more about body parts like bones, stomach, and other organs.

    As you can see, the startup has made a lot of AR toys that make education fun.

    The startup is trusted by 1 million educators and parents across 35 countries.

    In April 2021, PlayShifu raised Series B funding of $17 million from Inventus Capital India with Inflexor Ventures.

    The above graph shows the forecasted AR and VR market size worldwide from 2016-2022 in millions of US dollars as per the source mobileappdaily.com
    The above graph shows the forecasted AR and VR market size worldwide from 2016-2022 in millions of US dollars as per the source mobileappdaily.com 

    3. TutAR

    Startup Name TutAR
    Founded In 2015
    Location Kerala, India

    TutAR Website
    TutAR Website

    In 2020 Thomson Tom, Shyam Pradeep Alil, and Suvith S launched TutAR with a vision to revolutionize the Indian education system with the help of AR models.

    The app is developed by Thrissur-based startup Infusory.

    TutAR comes with preloaded AR content for science subjects for kindergarten and from classes 1 to 12th.

    Teachers can access these VR models via any video conferencing software.

    They can then record videos interacting with the augmented objects and share them on any social media channel.

    No green screen setup or VFX is required.

    According to the founders, if you know how to use a mobile phone you can easily use the app as well.

    Once the app is downloaded teachers need to select the subject, topic, and AR model.

    Teachers can show eye-popping 3D models of the anatomy of teeth, skulls, and muscles, Wheatstone bridges, potentiometers, Carnot engines besides them when they are teaching.

    Teachers can change the size of the model, and rotate it up, down, right, or left according to their needs.

    They can even draw something over the model. In this way, students will get a visual representation of the subject.

    TutAR is used in 19+ states and 100+ institutions.

    In April 2022, the edtech startup raised undisclosed seed funding from April Ventures, SalesboxAI’s founder Roy Rajan.

    The funding will help the startup to scale its operations. In the future, the founders want to expand their business outside of India.

    They want to create a ‘Meterverse’ or in their words ‘Tutarverse’ where students and teachers can interact with each other using both VR and AR.

    4. zSpace

    Startup Name zSpace
    Founded In 2007
    Location San Jose, California

    zSpace Website
    zSpace Website

    zSpace is an edtech startup that wants to provide innovative learning experiences to students using the power of VR and AR.

    Paul Kellenberger founded this startup in 2007.

    zSpace is a Windows-based AR/VR laptop that comes with glasses and a stylus.

    Once you turn on the system and wear the glasses the magic happens!

    Using the stylus students can bring objects out of the screen in 3D space.

    They can then rotate the virtual objects or move them up or down or dissect them.

    Students can move their heads around the object and see its intricate details.

    Currently, zSpace is only focused on science and math. They also cover CTE programs which make students ready for college or work.

    The laptop is suitable for kindergarteners as well as medical students.

    zSpace also helps students get industry certifications in the following fields:

    • Health Science and Public Service
    • Advanced Manufacturing and Skilled Trades
    • Agri-Science
    • Transportation

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    Conclusion

    As you can see with the help of AR learning complex concepts would be easy.

    When AR is used to teach complex subjects like medical science, doctors get a chance to learn in a less anxious environment, practice their skills and equip themselves with futuristic methods.

    With the boom of entrepreneurship and AR, we will surely see more applications of AR in education.

    Global AR in the education market to expected to reach $41.8 billion by 2027, growing at a CAGR of 77.2% over the period 2020-2027.

    In the future, it might happen that students will not have to carry any books and study via AR and VR tablets or headsets.

    FAQs

    How can AR be used in education?

    AR can make classroom education more interactive and exciting. Teachers can show virtual examples and students can interact with those objects and see how a particular thing functions.

    For example, teachers can show the human organs using AR and students can see in real-time how the human body functions. Since the human brain doesn’t forget visuals, students will grasp concepts more easily.

    What companies are using AR and VR?

    Big companies like Microsoft and Meta are using AR and VR. Some other companies use AR and VR zSpace, WoofbertVR, Nearpod, etc.

    Which is the number 1 Edtech company in India?

    Byjus is considered as the number 1 Edtech company in India.

    How are AR and VR used in education?

    Using AR and VR in education enhances the learning experience for students and also allows them to grasp the concept with much clarity due to the availability of 3D visuals.  

  • Simpliv Learning Success Story | How This Online Learning Platform Is Transforming Lives Through Education?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Simpliv Learning.

    The rise of digital usage has made everything available online like shopping, payment, an education. Yes, online education is a big thing now. Online education is an emerging field and its growth is seen after the pandemic crisis when lockdowns made everyone sit at home. It was seen that digital education was of utmost preference at that time.

    Education is the basic right of every human being. Without education, one cannot significantly contribute to their family and society. This way, a lot of companies have embraced technologies to enable online learning platforms to become a reality. An online learning platform has huge potential. There are a lot of benefits that online learning provides to its students. There’s flexibility, a wider range of courses, a customised learning platform, and so on.

    The American-based company, Simpliv Learning is an online learning and teaching platform that offers training on various topics and programmes, making them easily available to everyone. The company was founded in 2017 and has its headquarters in Fremont, California, USA.

    Discover all about Simpliv Learning in this article. We have covered aspects like Simpliv Learning’s industry details, its founders, key business operations, revenue model, and much more.

    Simpliv Learning – Company Highlights

    Headquarters California, USA
    Sector E-Learning Providers, EdTech
    Founder Shahanshah Manzoor
    Founded 2017
    Revenue $14.2 million
    Legal Name Simpliv LLC
    Website www.simplivlearning.com

    Simpliv Learning – About and How it works?
    Simpliv Learning – Industry
    Simpliv Learning – Founder
    Simpliv Learning – Name, Logo, and Tagline
    Simpliv Learning – Mission and Vision
    Simpliv Learning – Business & Revenue Model
    Simpliv Learning – Growth
    Simpliv Learning – Funding and Investors
    Simpliv Learning – Challenges Faced
    Simpliv Learning – Competitors
    Simpliv Learning – Future Plans

    Simpliv Learning – About and How it works?

    Simpliv is a worldwide online learning marketplace that offers online training on a wide range of topics to help people alter their life. Its online platform is a dynamic web-based platform that has massive learning and teaching opportunity for students and institutions through its cost-effective courses. Their courses and programs are available to everyone who want to study, whether in management, technology, science, or any other field of interest.

    Simpliv is accessible, affordable, and convenient with ever-evolving industry trends. The company has made its learning platform in a way that has developed learning packages that can deliver the necessary information in a reasonable amount of time and money. Simpliv recognises shifting demands and enables global learners to evaluate their technical abilities by linking learning to important business objectives and bridging skill shortages in many business domains such as IT, Marketing, Commerce, Business Development, and much more.

    It also invites individuals to become mentors on its platform. In addition, Simpliv helps to sharpen a mentor’s teaching skills to expand their knowledge. These individuals can become a part of the community by sharing their area of interest and uploading a video of their sample lecture on its platform.

    Simpliv Learning – Industry

    No doubt, online education holds a great future as the reports suggest that the global EdTech and Smart Classrooms’ Market industry is expected to develop at a compound annual growth rate (CAGR) of 13.2% from $125.3 billion in 2022 to $232.9 billion by 2027.

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    Simpliv Learning – Founder

    Simpliv Learning was founded by Shahanshah Manzoor in 2017.

    Shahanshah Manzoor

    Shahanshah Manzoor - Founder and Managing Director of Simpliv Learnings
    Shahanshah Manzoor – Founder and Managing Director of Simpliv Learning

    Shahanshah Manzoor was born in Bareilly, Uttar Pradesh, India on July 12, 1981. Shahanshah is a graduate of Bachelor of Science from Mahatma Jyotiba Phule (MJP) Rohilkhand University. After that, he did a Master of Science in Maths from Aligarh Muslim University. He also holds a Master’s degree in Computer Application from Bangalore University. He has over 15 years of expertise in several businesses and has consistently advocated for equal access to education.

    Along with the founder of Simpliv, Manzoor is also one of the founding members of Traininng.com LLC which offers world-class online professional training in the areas of regulatory compliance and healthcare. His entrepreneurial journey started with NetZealous, a provider of Innovative Professional Training in areas like IT, Healthcare, HR, and Regulatory Compliance, where he is currently serving as the CEO. Manzoor is also associated with S2M Trainings as its Chairman. He is also the co-founder of PlanUREvents, a training provider in compliance training for the industries like medical devices drugs & biologics/pharmaceuticals, clinical and laboratory, food, banking and financial services, aerospace and defence, trade & logistics, construction, automobile, energy, environmental and much more.

    Shahanshah Manzoor’s business triumphs and commitment to bringing worldwide education for learning have been reported by various high-tier news outlets, including the Deccan Chronicle, DNA India, LiveMint, Midday, Business World, and others.

    Simpliv Learning – Name, Logo, and Tagline

    Simpliv Learning Logo
    Simpliv Learning Logo

    The company in India is registered as “Simpliv Services India Pvt Ltd”. In the USA, the company is known as, “Simpliv LLC”

    Simpliv Learning goes with the tagline, “Start Teaching and Learning in Simple Way.”

    Simpliv Learning – Mission and Vision

    The vision statement of Simpliv is, “To transform lives by providing the best learning and teaching experience to maximize the potential of the learners”.

    Simpliv Learning aims to provide affordable education to every person around the globe. They desire to make professional online courses available, by fitting the students to respective expert instructors in the specified field. Just as how technology is ever-changing, Simpliv believes that partnering with curious learners, educators, and institutions, can help them thrive in the ever-changing competitive environment.

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    Simpliv Learning – Business & Revenue Model

    Presently, Simpliv’s business operations are based on two models – B2B and B2C.

    Its B2B model involves offering training courses to corporates such as IT, Consultancy, Universities, and Colleges. Till now, the company has tied up with Accenture, Apple, Capgemini, NASA, Comcast, Dell, HP, Siemens, Equifax, and more. Furthermore, Simpliv’s business operations also offer courses to anyone interested in their learning platform. These courses are designed for the 18 to 25, 26 to 34, 35 to 45, and 46 to 60 age groups.

    The revenue stream of Simpliv comes from its affiliate programs. These programs are designed to offer high-quality courses to their audience by top industry experts across the Globe. These courses are all trending ones in categories like Technology, Leadership, Personal Development, Productivity tools, Lifestyle, Music, Photography, and more.

    Simpliv Learning – Growth

    Simpliv Learning saw a 1000% growth in this year’s first quarter on its online learning platform as compared to the previous year. Due to this, the company’s revenue growth has also doubled in the last three months. There is also a 46% employee growth in Simpliv.

    The company has made an estimated revenue of $14.2 million this year.

    Simpliv Learning – Funding and Investors

    As of now, the company has not raised any funds. It is completely bootstrapped.

    Simpliv Learning – Challenges Faced

    When Covid-19 hit the world, many startups were shut down. But, Simpliv saw an opportunity and found a way to overcome the difficulties. Simpliv was determined and sent out the message that this was an excellent time for learners to improve their abilities because they would be spending the majority of their time at home. The pricing structure offered by the company has always been its advantage and it made the most of it. Simpliv positioned itself as a brand that is less costly, yet viable. The company made itself an alternative to some of the market’s large brands, which offered expensive courses.

    Simpliv Learning – Competitors

    With many online education providers in the market today, Simpliv has many competitors. Some of the top competitors are:

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    Simpliv Learning – Future Plans

    Presently, Simpliv is available in more than 180 countries. Besides this, the company is further planning to expand to become a leader in the E-learning market. The company also intends to improve the learning and teaching experience to maximise students’ potential. With this objective in mind, Simpliv Learning is confident and sees itself in this business for a long time, which is expected to develop at an exponential rate for many years to come, pandemic or no pandemic.

    FAQs

    What is Simpliv Learning?

    Simpliv Learning is an online learning marketplace that offers online courses on a wide range of topics like web development, IT and Software, Writing, Marketing, and more.

    Who is the founder of Simpliv Learning?

    Shahanshah Manzoor is the founder and Managing Director at Simpliv Learning.

    Where are the headquarters of Simpliv Learning?

    Simliv Learning is headquartered in Fremont, California, USA.

    When did Simpliv Learning start?

    Simpliv Learning was founded in the year 2017.

  • How does Classplus make Money | Classplus Business Model

    Due to this pandemic, teachers were forced to teach online. Many teachers found it very different to shift their offline classes online.

    How will you take classes online? How to conduct attendance and tests? How to provide the student’s reports to their parents? All these questions popped up in the minds of teachers.

    The solution to all these problems was Classplus. This company has simplified everything and has helped 1 lakh educators to go digital. Classplus operates in 1,100 cities and is used by 70,00,000 students for learning.

    Let’s understand the business model of Classplus.

    About Classplus
    Business Model of Classplus
    How does Classplus Make Money?
    Marketing Strategy of Classplus
    FAQ

    About Classplus

    Classplus is a SaaS-based platform that helps teachers make their own apps and take their coaching business online. The company was founded in 2015.

    The founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal. The headquarters of Classplus is in Noida.

    Using this app teachers can sell their courses and study material to students. Teachers can track attendance, conduct tests, take multiple live classes, create assignments, keep records of all the fee receipts and get reports of students’ performance.

    Classplus website
    Classplus website

    Business Model of Classplus

    The main goal of the company is to provide all the tools needed by the teachers to teach efficiently online.

    Classplus will help all the teachers make their own app that can handle attendance, tests, payments and reports. The app will also help them to conduct live classes, sell their courses and much more.

    Using Classplus teachers don’t have to spend time on management. Instead, they have to focus only on teaching.

    You can log in as a teacher, student or parent. Joining the platform is very easy and it takes less than 30 minutes.

    Signing as a teacher helps you to add students, make your own batches, share notifications and assignments, and conduct online tests.

    The best part here is that the student’s performance report will be directly given to the parents. Teachers get unlimited cloud storage and data security features.

    The company claims that every hour they help 50+ educators take their coaching business online. You can contact the team of Classplus to book a free demo.

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    How does Classplus Make Money?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000. The fees depend upon the services required by the teachers.

    In 2022, Classplus made a revenue of $95.2M. The company has raised $70 million in its latest round of funding co-led by Alpha Wave Global and Tiger Global.

    According to the company, 75% of its educator base comes from Tier 2 Indian cities and beyond

    As online classes were booming during this lockdown, Classplus has helped many teachers to go digital without any complications.

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    Marketing Strategy of Classplus

    Classplus advertises aggressively using social media platforms like Instagram and Facebook. The company has also posted various videos on YouTube explaining how its platform has helped many teachers to go online. The brand ambassador of Classplus is Sourav Ganguly.

    In January 2021, Classplus launched a two-part series ad campaign with Saurav Ganguly where he tells the struggles faced by the teachers teaching offline. In the ad, Saurav Ganguly tells the advantages of Classplus and how online teaching is the future. This was one of the most successful campaigns launched by the company.

    Last year on the occasion of women’s day Classplus launched a video campaign shedding light on challenges faced by women in the education industry. This campaign showed that still, women have to face gender norms.

    As society still encourages women to work, the journey of women in education has not been easy compared to men. Classplus has helped these female educators by offering them the same technology that they have provided to the men. This campaign was also very successful.

    Classplus also has an affiliate program which has helped the company to boost its sales. Apart from advertising many educators are happy with the services provided by Classplus. Word of mouth marketing has helped the company increase its reach.

    Conclusion

    Due to this pandemic, many educators have understood the potential of online teaching. Nowadays, you can get any degree by learning online from the comfort of your home. The e-learning market is expected to reach $1.96 billion by the end of 2021.

    Online learning is more affordable than offline learning. Students can learn at their own pace. This helps students to grasp all the concepts and learn without any stress.

    There are a lot of complications when you want to teach online and Classplus is a great solution for it. The company has said that they will add more features and take the online teaching to a next level.

    FAQ

    Who is the founder of Classplus?

    The Founders of Classplus are Mukul Rustagi, Vatsal Rustagi, Bikash Dash, Nikhil Goel and Bhaswat Agarwal.

    What is the Revenue Model of Classplus?

    The revenue model of Classplus is based on simple subscription fees. The subscription fees of this platform start from Rs 15,000 and can go up to Rs 50,000.

    How does Classplus work?

    Classplus helps teachers make their own app. Using this app teachers can sell their courses and study material to students, track attendance, conduct tests, take multiple live classes, create assignments, keep a record of all the fee receipts and get students’ performance reports.

    Is there any free demo available for Classplus?

    Yes, you can contact the team of Classplus and get a free demo. You can see how Classplus will help you take your coaching business online.

    How does Classplus advertise?

    Classplus uses social media platforms like Instagram and Facebook to advertise and interact with people. They also launch various campaigns on YouTube to boost their sales.

    What is Classplus lite?

    Classplus lite is a free app that helps solo teachers teach online. Using this app teachers can add students’ batches, and study material, upload videos and assign tests.