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Tag: Edelweiss Mutual Fund

  • 12 Best Independence Day Campaign Ideas & Creative Social Media Campaigns by Brands in India

    The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!

    All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!

    Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!

    Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.

    Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.

    With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.

    If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.

    Let’s look at 12 Unforgettable Independence Day Campaigns

    S.No. Brand & Campaign Campaign Theme Message / Highlight
    1 Parle-G Armed Forces Campaign Tribute to Soldiers Honoring the role of armed forces in protecting the nation
    2 Tata Tea Premium Kulhad Campaign Cultural Pride Celebrates regional pride and unity using the humble kulhad
    3 Bajaj Avenger Independence Ride Campaign Freedom & Brotherhood Promotes riding as a symbol of freedom across the country
    4 Micromax Tiranga Campaign Patriotism Encourages citizens to take pride in the Indian flag
    5 Hero MotoCorp Saluting Heroes Campaign Honoring Frontline Workers Pays tribute to unsung heroes who serve the country daily
    6 ITC Har Ghar Tiranga Campaign National Celebration Supports the national campaign to bring the flag to every home
    7 JSW Paints Think Beautiful Campaign Unity in Diversity Highlights India’s beauty through different cultures and colors
    8 Godrej Sounds of Making India Campaign Celebrating Workers Showcases the sounds of workers building a better India
    9 Edelweiss Mutual Fund The Wall of Independence Campaign Financial Freedom A symbolic wall representing stories of financial independence
    10 CashKaro Bachat ki Azaadi Campaign Savings & Empowerment Highlights freedom from overspending through smart saving
    11 Kalyan Jewellers Stories of Courage Campaign Honoring Soldiers Celebrates bravery, equality, and breaking stereotypes
    12 Ajio Fashion Freedom Encourages people to express their true style without judgment

    Parle-G Armed Forces Campaign

    Parle G | Armed Forces Film | Independence Day Campaign Ideas

    Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.

    Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.

    The film focused on the real life of Ankit Singh behind enemy lines.

    Tata Tea Premium Kulhad Campaign

    Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns

    Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.

    The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.

    Bajaj Avenger Independence Ride Campaign

    Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands

    Bajaj Auto was founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.

    The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.

    The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”

    Micromax Tiranga Campaign

    #SaveTheTiranga | Independence Day Campaign Ideas

    Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.

    Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.

    This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.

    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.
    StartupTalkyAnik Banerjee

    Hero MotoCorp Saluting Heroes Campaign

    Hero Salutes | Creative Independence Day Ads

    Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.

    Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.

    Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!

    15 Independence Day Celebration Ideas for Office
    Independence Day is just around the corner, and we are excited to celebrate it. So, here are some exciting ideas to celebrate Independence Day in the office for employees.
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    ITC Har Ghar Tiranga Campaign

    ITC | Har Ghar Tiranga Campaign

    ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.

    JSW Paints Think Beautiful Campaign

    JSW Paints – Independence Day | Think Beautiful Film

    JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.

    Godrej Sounds of Making India Campaign

    Godrej | Sounds of Making India

    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.

    Edelweiss Mutual Fund The Wall of Independence Campaign

    Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.

    CashKaro Bachat ki Azaadi Campaign

    Bachat Ki Azaadi | Independence Day Brand Film 

    CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.

    Kalyan Jewellers Stories of Courage Campaign

    Independence Day Campaigns – Kalyan Jewelers

    Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.

    The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.

    The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.

    Ajio

    Independence Day Campaigns – Ajio

    Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.

    The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.

    It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.

    Conclusion

    These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!

    FAQs

    What are some of the best Independence Day Campaigns?

    Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.

    How many years of independence will India celebrate on the Indian Independence Day 2025?

    On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.

    What are Independence Day campaign ideas?

    Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them.
    Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.

  • Best Father’s Day Ad Campaigns That Nailed Emotion and Creativity

    Our fathers are the rock upon which we can put our faith. They are constant in their support and will always be there for us. They encourage us to keep going even when things are tough, and they are the wind beneath our wings. Dads love us even when we can’t see it, and they make sure we have all we need. The people who help us achieve our goals in life are often our dads. Our dads have been our biggest advocates from the time they taught us to ride bikes as children until now, when we’re adults, when we pursue our goals and ambitions. Fathers deserve recognition all year round for being there for their children through thick and thin, believing in them and their abilities, and helping them attain their full potential. We honour our fathers and everything they do for us each year on Father’s Day.

    Several brands realising the importance of this day, have put their creative minds to work and crafted some of the most thoughtful commercials to make Father’s Day more special:

    Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad
    Apollo Tyres
    Hero Lectro
    Hisense India
    IFFALCON
    Pizza Hut
    Upstox
    Kotak Mahindra Life Insurance
    Zepto
    Bharat Matrimony
    Dove Men+Care
    Edelweiss Mutual Fund
    Godrej Group
    HDFC
    Himalaya Babycare
    Licious
    Poonawalla Fincorp
    Narayana Group
    SBI Life

    Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad

    Zomato has released a heartwarming Father’s Day campaign that beautifully captures the silent strength and support fathers offer through every stage of life. The ad traces the journey from childhood to adulthood, showing how fathers are always present, whether it’s dropping you off, staying up at night, or simply being a comforting presence.

    Adding a quirky twist, the film cleverly compares the roles fathers play to popular modern services. He’s our very own Uber, always ready to drive us; our Spotify, singing lullabies late at night; our personal event planner, just like Zomato District; our reliable news update, like Inshorts; and even our human Truecaller, always picking up the landline. And when the child casually mentions mangoes, he brings them home by evening, just like Blinkit.



    Apollo Tyres

    Apollo Tyres – Father’s Day Campaign

    Apollo Tyres celebrated Father’s Day in 2024 with a heartfelt and warming ad highlighting how fathers navigate life with love and resilience. But the ad has a little twist. It is not talking about a bond between father and child, but between an owner and his pet dog. The narrative captured here showcases that parental bonds can be between animals and humans, just as the present generations see their pets as their children. 

    Hero Lectro

    Hero Lectro showcased that the greatest Father’s Day gift is not an expensive watch or a car, but rather the moments we share. The ad showcases an emotional journey where fathers play a constant supportive role, from teaching us to walk to riding our first bicycle. They are not just teachers and mentors, but also companions and friends who provide wisdom and insights as we grow up. 

    Hisense India

    Hisense India - Father's Day Campaign
    Hisense India – Father’s Day Campaign

    Hisense India created a Father’s Day campaign that not only highlighted the bond between fathers and children but also the multiple roles they play in our lives. The brand made its campaign interactive by asking users to send photos of their MVP, their dad with Hisense. This campaign was to show that dads are always there for us and support us no matter what we do. 

    IFFALCON

    IFFALCON had one of the most quirky and relatable Father’s Day campaigns. It highlights how fathers take hours to make a decision, as they pay attention to every detail, whether it’s choosing a TV or picking the next family vacation. They always want what is best for their family, and will take the time and energy to choose one that not only suits everyone’s needs but also their budget. The brand demonstrates the extent to which fathers are invested in purchasing to keep their families happy. 

    Pizza Hut

    Pizza Hut – Father’s Day Campaign

    Fathers are not always able to openly express their love and affection. But we all know that it’s there. Pizza Hut’s Father’s Day campaign is a take on that where a son wishes his father on his special day and agrees to foot the bill for a pizza party together. All his father does is share a thumbs-up emoji, but lost is the sweet and loving smile that the father gives, beaming with pride. 

    Upstox

    Upstox – Father’s Day Campaign

    Upstox financial investment brand celebrated Father’s Day with its #FirstFinancialAdvisor campaign. It shows a video of conversations between fathers and their children from childhood drama to adulthood problem-solving. But it highlights simple money-saving lessons to supportive, dynamic guides. Fathers are our first personal growth and financial educators who influence our lives and teach us how to make the right decisions, especially when it comes to finances. 

    Kotak Mahindra Life Insurance

    Kotak Mahindra Life Insurance – Father’s Day Campaign

    In 2024, Kotak Mahindra launched a digital film featuring their brand ambassador, Rajkummar Rao. It pays tribute to the essence of a father’s love and inspiration in one’s life. While a father’s love is often perceived as tough, they stand by you in every phase of life. Rajkummar Rao talks about his moments with his father and celebrates him as his first hero. 

    Zepto

    Zepto – Father’s Day Campaign

    Zepto celebrated Father’s Day with its #JustSayIt campaign that openly encouraged people to express their love and appreciation for their fathers. The campaign was a touching video that played across multiple platforms and encouraged its audience with teasers and interactive content. The idea was simple: just make sure that your father knows just how much you love and cherish him on his special day.   

      

    Bharat Matrimony

    Bharat Matrimony – Father’s Day Campaign

    Last year, Bharat Matrimony aired an advertisement for Father’s Day that brilliantly depicted the love between a father and daughter while also apologizing to all fathers. The idea for the commercial came from the observation that dads miss their daughters when they grow up, even though they want them to get married.

    It captures images of heartbroken dads during the ‘bidaai’ ceremony when the bride gets ready to move in with her new family after saying a sad goodbye to her parents.

    Some dads put up a strong front to control their emotions, while others flash a proud, teary smile. At the conclusion of the film, BharatMatrimony issues an “apology” for matching daughters with suitable life partners and for causing this heartbreaking separation.

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    Dove Men+Care

    Dove Men+Care #CongratsItsADad Campaign
    Dove Men+Care – Father’s Day Campaign

    Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day. The initiative’s execution showcased a remarkable level of agility, aligning with the brand’s continued dedication to acknowledging the life-changing impact of care. #CongratsItsADad is all about the dads who got the best Father’s Day present ever: a baby.

    The campaign included photos of new parents and encouraged everyone to recognize the care that dads and father figures provide in their lives. Dove Men+Care wasted no time turning the birthing photographs sent in by families and photographers around the nation into outdoor digital billboards. On the same day, they went up in more than 1,600 spots around New York City, including Penn Plaza and Times Square.

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    Edelweiss Mutual Fund

    Edelweiss Mutual Fund – Father’s Day Campaign

    Edelweiss Mutual Fund has released a digital film called “Chhoti chhoti kishton ne, Seench liya aaj rishton ko” in celebration of Father’s Day.

    The digital film’s goal is to make a strong point about enabling dads to live independently and with purpose in retirement while capturing the unique link between a grandpa and his grandchild.

    In the video, it was shown a middle-class family on a summer vacation to the village to stay with the boy’s grandpa. The boy is five years old. As they get ready to depart, the pair touches the old man’s feet in a traditional gesture to request his blessings. As the little boy clings to his grandpa, a touching scene unfolds.

    In a touching turn of events, the old guy politely turns down the couple’s small financial gift and instead surprises them by giving their son a larger sum of money along with some sincere wishes. As they watch this act of kindness develop, the couple is profoundly affected by the range of feelings they are experiencing. A catchy melody enhances the scene’s emotional effect as it plays in the background of the film.

    Godrej Group

    Godrej Group – Father’s Day Campaign

    A heartwarming recipe that pays tribute to fathers across the world is part of Godrej Group’s #PerfectForDadRecipe, an inspiring Father’s Day campaign. The campaign dives into deep contemplation and is sure to provoke thought. Highlighting a father’s important contributions in the kitchen, #PerfectForDadRecipe encourages diversity in new-age parenting while shattering biases and addressing stereotypes connected with parental roles. An exclusive Father’s Day dish called “The Misunderstood Dad Platter” is showcased in the advertising, which incorporates Godrej products.

    Advocating for a shift in consumer mindset away from traditional gender stereotypes, the #PerfectforDadRecipe campaign highlights the equal abilities of fathers and mothers in the home and the role of parents. Godrej Group’s Corporate Brand & Communications team and Creativeland Asia came up with the idea for #PerfectforDadRecipe to highlight the importance of fathers in raising children and making the house a home. Featuring Godrej items and a father in the kitchen, the ad taps into the many feelings and societal expectations around fatherhood.

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    HDFC

    HDFC – Father’s Day Campaign

    The Father’s Day advertisement by HDFC Mutual Fund stresses the value of starting early and how even modest investments now may pay off handsomely later. Many fathers instill in their children the values of saving for the future and working hard now will pay off in the end. The company takes a page out of Dad’s playbook when it comes to saving money and promotes a similar attitude among consumers.

    Himalaya Babycare

    Himalaya BabyCare – Father’s Day Campaign

    Because of the sacrifices they make and the challenges they go through, fathers are the very first heroes in our lives. They love and protect us. However, not many parents are aware that their children look up to them as role models. An advertisement for Father’s Day that Himalaya Babycare created describes the spirit of fatherhood and encourages children of all ages to express to their fathers that they are their heroes.

    Licious

    Licious – Father’s Day Campaign

    In every household, fathers are the unofficial “meat experts,” and they are frequently the ones who are responsible for purchasing chicken and mutton. The majority of people take their obligations extremely seriously, making certain that their family can enjoy the very best that life has to offer. The moment that they are taken away from this duty against their will, there will undoubtedly be some complaints received. In an homage to fathers on Father’s Day, the meat brand Licious apologizes to fathers for relieving them of their “meat duties,” in which the fathers express their displeasure with the situation.

    Licious Success Story – Meat And Seafood Company
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    Poonawalla Fincorp

    Poonawalla FinCorp – Father’s Day Campaign

    Cyrus Broacha portrays the character of Boman Naoroji, who has a crush on his red automobile, which he refers to as “Boman Ki Pyaari,” and goes to great lengths to ensure that it is in perfect shape. On the other hand, “Boman Ki Pyaari” is of secondary importance to “Boman ki Dulhaari,” which is his daughter. To raise money for his daughter’s new venture, Boman decides to sell his much-loved automobile. Thankfully, Poonawalla Fincorp comes to the rescue, and “Boman ki Pyaari” continues to maintain its relationship with Boman. This campaign is being run by the company to draw attention to the collateral-free loan product that the company provides, with the end goal of encouraging clients to make it their preferred one-stop solution. It is the unwavering support that fathers provide for their children that this brand highlights. Fathers are there for their children even when they would rather remain in the background.

    Narayana Group

    Narayana Group – Father’s Day Campaign

    The narrative of Narayana Group is about a father who is unshakable in his support of his son to assist him in achieving success. The movie praises the importance of fathers as motivators, role models, and mentors, demonstrating to children that they can inculcate values, discipline, and a desire for learning through their actions rather than just words.

    SBI Life

    SBI – Father’s Day Campaign

    The #PapaHainNaa digital film that SBI Life has created for Father’s Day depicts the journey of self-realization that a father goes through as he realizes that he has been inadvertently imparting values of perseverance and dedication in his child.

    One notion that is narrated by all of these advertisements is that behind the scenes, fathers not only put in a lot of effort to make their children’s goals come true, but they also give their children the support that they require. When they are put in a position, fathers become more emotional than mothers, even though they convey the image of being emotionless. Fathers are frequently thought of as being the person with the most difficult hearts. To put it simply, they are the engine that propels the life of every child.

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    FAQs

    When is Father’s Day celebrated?

    Father’s Day is celebrated annually on the third Sunday in June. This year, it is on 15th June.

    What is the Dove Men+Care campaign about?

    Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day.

    What was Godrej’s Father’s Day campaign?

    #PerfectforDadRecipe was Godrej’s Father’s Day campaign.

  • The Best Creative Holi Ad Campaigns by Brands

    The celebration of Holi, the festival of colors, goes beyond ordinary revelry; it reflects the spirit of unity, forgiveness, and joyful fellowship. Brands have noticed the cultural significance of this bright event and have effectively incorporated it into their advertising strategies. These commercials highlight the numerous principles linked with Holi, including advocating for ethical consumerism, promoting sustainability, and building harmony. This article will examine some of the most captivating Holi marketing campaigns from well-known corporations, exploring their messages, impact, and how they connect with viewers.

    boAt and Swiggy Instamart
    Parachute Advansed Gold
    Edelweiss Mutual Fund
    Noise
    Pepperfry
    Crocs
    Pepsi
    Parle G
    Fortune Foods
    Coke Studio Bharat
    Sony India
    McCain
    Goldmedal Electricals
    Nest-In
    Medimix Ayurveda
    Surf Excel
    Parachute Advansed
    Ghadi Detergent
    Livpure
    Haldiram’s
    Goldiee Masale

    boAt and Swiggy Instamart

    boAt and Swiggy Instamart bring fun to Holi with Veer Pahariya’s Rang hook step. The ad shows a Holi party where everyone wants Pahariya to dance.

    A waiter serving thandai, an elderly couple making a reel, and many others join in. Things get funny when a friend tries to feed him gujiya while dancing but misses. Pahariya, wanting to change the vibe, orders boAt speakers through Swiggy Instamart.

    Loud music, bright colours, and happy faces make the party even better. This ad captures the joy of Holi in a fun and quirky way.


    Parachute Advansed Gold

    Parachute Advansed Gold’s “Sirf Nariyal Kafi Hai!” campaign makes Holi hair care simple. The ad shows people using different tricks to protect their hair, while others trust coconut oil and enjoy the festival stress-free.

    A lively music video featuring influencers like Iqlipse Nova and Naina adds to the fun. It playfully compares those who over-prepare for Holi with those who just use Parachute Advansed Gold. With music, colours, and a lighthearted vibe, the campaign delivers a clear message: coconut oil is all you need for Holi!


    Edelweiss Mutual Fund

    Edelweiss Mutual Fund – Best Holi Creative Ads

    Edelweiss Mutual Fund, associated with Punctuate Productions, created a digital film to celebrate the festival of Holi and what the festival represents. The brand teamed up with Jeevan Samvardhan Foundation, the orphanage and rescue home for children, to celebrate a unique Holi. To create a core memory and carry them for a lifetime, the brand had a ‘Splashathon’. Kids with the brand team splashed the fabric paint on t-shirts. But the talented children took it even a step further and unleashed their creative work. The event was followed by a Holi celebration and mouth-watering food. 

    Noise

    Noise – Best Holi Creative Ads

    Noise launched its ‘Noise of India’ campaign by collaborating with a renowned artist, Idris Ahmed to make the festival come alive by bringing their artwork to its smartwatches with downloadable watch dials. Under the Noise banner, the campaign celebrated Holi not just by honoring the moments that make India great but also by showcasing diversity in cultures, traditions, and emotions. Idris Ahmed’s style as a photographer made him the perfect choice for Noise with his specialty in capturing the cultural vibrancy that connects with the brand’s synergy.

    Pepperfry

    Pepperfry – Best Holi Creative Ads

    Pepperfry’s campaign ‘Let’s Play #BachpanKiHoli’ brings nostalgia, particularly to those adults who have lost their playful spirit over the years. The campaign invites people to share all the fun they had during Holi in their childhood. This interactive and engaging campaign by Pepperfry helped evoke memories and inspire adults to go back to being children, especially during the festival of Holi. 

    Crocs

    Crocs – Best Holi Creative Ads

    The Crocs Holi campaign featured its new ambassadors Vedang Raina and Rasha Thadani who celebrated Holi with the hashtag #ComeAsYouAre to celebrate individualism and self-expression. The film is a celebration of youthful joy filled with pranks, dance-offs, and merry-making. 

    Pepsi

    Pepsi – Best Holi Creative Ads

    Everything is about AI nowadays, and Pepsi has incorporated the theme into its latest digital Holi film. The 2-minute film humorously proposed the change of the name Pepsi to peps.ai, took references from the festival of colors, and used terms like thand.ai and mith.ai to make it more relatable. The film also includes the tagline ‘Yeh Dil Maange More’ which had been revived after two decades on the brand’s 125th anniversary.  

    Parle G

    Parle G – Best Holi Creative Ads

    Parle G’s new Holi ad showcases the tale of a young couple in Varanasi enjoying Holi away from home for the first time. It showcases the close-knit bond where friends and neighbors become a part of the extended family. The campaign highlights the message of ‘Parle G Genius wohi, jo auron ke khushi mein paye apni khushi.’ 

    Fortune Foods

    Fortune Foods – Best Holi Creative Ads

    The latest Fortune Foods campaign created by Adani Wilmar is titled ‘Holi ke rang, Fortune ke sang’ and celebrates the connection between Hindi-speaking audiences. This 70-second ad highlights the festival of Holi, moving from the vibrant street to the kitchen, like making gujiyas. 

    Coke Studio Bharat

    Coke Studio Bharat – Best Holi Creative Ads

    Based on the bhajan, ‘Holi Re Rasiya’ Coke Studio Bharat recreated the melody with lively beats with traditional folk instruments to build the perfect festival soundtrack. With singers such as Maithili Thakur, Sonal Devraj, Saloni Gaur, and more, the track brings cheer to a whole new level and features the iconic Coca-Cola bottle. 

    Sony India

    https://www.instagram.com/reel/C4xisTpLQfL/?utm_source=ig_embed&ig_rid=756cfa11-0053-4de7-86b3-ab1a67f2ee45

    Sony India launched their Computer-Generated Imagery (CGI) campaign for Holi that has the latest products such as the XV800, and party speaker as the mood enhancer that aligned with their brand vision. 

    McCain

    McCain – Best Holi Creative Ads

    The frozen food brand McCain showcased the importance of coming together to celebrate Holi and emphasized how getting frozen food ready in a few minutes can enhance the festivities. 

    Goldmedal Electricals

    Goldmedal Electricals – Best Holi Campaigns by Brands

    The ad by Goldmedal Electricals promotes a responsible approach to celebrating Holi. It highlights a significant issue of wasting millions of liters of water during Holi celebrations, starkly contrasting the millions of people who lack access to clean water. The ad urges people to take action by reconsidering their approach to the festival. It encourages individuals to pledge to play Holi responsibly by shifting away from traditional water-intensive activities and adopting eco-friendly alternatives. This could include using dry or organic colors or celebrating with water-efficient methods like water guns or controlled water usage.

    By aligning itself with the message of responsible consumption and sustainability, Goldmedal Electricals positions itself as a socially conscious brand that cares about environmental issues and the well-being of communities. This enhances its brand image and fosters goodwill among consumers who value companies prioritizing sustainability and social responsibility.

    Nest-In

    Nest-In – Best Holi Campaigns by Brands

    The Tata Steel Construction Solution’s Nest-In advertisement captures the essence of resilience and togetherness during the COVID-19 pandemic. The ad acknowledges how the pandemic has impacted our lives over the past year, recognizing the challenges and changes it has brought about. By tying the message to the festival of Holi, a celebration of colors and life, the ad encourages viewers to reflect on the importance of cherishing loved ones and embracing the vibrant essence of existence. It calls for celebrating the indomitable human spirit, which persists despite adversity and continues to move forward. By associating itself with messages of resilience, hope, and community, Nest-In positions itself as a brand that empathizes with the challenges individuals and society face. 

    Medimix Ayurveda

    Medimix – Best Holi Campaigns by Brands

    This Holi, give your skin a break from the harsh chemicals found in traditional synthetic products. That’s the primary goal of Medimix’s Holi advertisement. The #SkinFitHoli Campaign by Medimix offers a range of natural and affordable products that can be used as Holi colors. These natural products will help you stay colorful during the festivities without harming your skin or causing harm to your body in any other way. 

    One product worth mentioning is a do-it-yourself (DIY) product that allows you to enjoy the color festival virtually without causing any harm to your skin. Medimix’s #SkinFitHoli Campaign promotes a safe and enjoyable Holi experience for everyone. So, enjoy the festival of colors without any regrets or worries.

    Surf Excel

    Surf Excel – Best Holi Campaigns by Brands

    This beautiful ad is all about contentment as both religions walk together with tenderness, and it is one of the most stirring 2019 ads from Surf Excel, which is continuing to date. This is why it says #RangAccheHain, so in this Festival of Colours, let’s paint lives with the goodness of love and acceptance.

    The #RangAchheHain campaign saw a comeback again in Holi 2022. Conceptualized by Carlos Creatives, this year’s Surf Excel advertisement speaks of “Jo range bachpan lautaye” and features veteran Sheeba Chaddha and a little girl who requests her aunt (Sheeba Chaddha) to play Holi and ultimately succeeds in doing so.

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    Parachute Advansed

    Parachute Advansed – Best Holi Campaigns by Brands

    The Parachute Advansed ad with the hashtag #KhulkeKheloHoli celebrates the vibrant festival of Holi by highlighting the significance of relationships and connections. The ad emphasizes the importance of the colors of Holi, not only as pigments but as symbols of the deep bonds between people. 

    The message “Ye Rang Hai Gaadhe Rishton Ke, Inhe Pheeka mat padne do” encapsulates the idea that the colors of Holi represent the depth and richness of our relationships. We should not let these connections fade away. This message aligns with the spirit of Holi, which is all about letting go of inhibitions, breaking barriers, and fostering camaraderie. By aligning itself with the celebration of Holi and the importance of preserving and nurturing relationships, Parachute Advansed positions its brand as more than just a product; it becomes a symbol of care, connection, and celebration.

    Ghadi Detergent

    Ghadi Detergent – Best Holi Campaigns by Brands

    Ghadi Detergent is another detergent company that took Holi 2022 as an occasion to create an advertisement that appeals to Indian society. Through its #SaareMaelDhoDaalo campaign, Ghadi Detergent targets all the men who jump at once, seeing beautiful ladies to smear them with colors, and that too with a sinister intention underneath. In this Happy Holi creative advertisement, one such person targets another lady and smears her face with colors; in response, the lady, too, colors the person’s face, saying that the colors can be removed. Still, the souls’ dirt or stains cannot be wiped off. 

    Livpure

    Livpure – Best Holi Campaigns by Brands

    The Livpure ad, which uses the hashtag #BinaPaaniHoliManaani, raises awareness about water wastage during Holi celebrations and calls for a more sustainable approach to the festival. The ad acknowledges that playing Holi with water can be fun, but it also leads to significant water loss. By highlighting the contradiction between the enjoyment of the festival and the environmental impact of water wastage, the ad urges people to change their traditional practices—the message of water conservation and sustainability positions Livpure as an environmentally conscious and socially responsible brand. The ad promotes Livpure’s products and encourages viewers to take action toward more accountable and eco-friendly celebrations. It is essential during festivals like Holi when water usage spikes.

    Haldiram’s

    Haldiram – Best Holi Campaigns by Brands

    Haldiram’s Holi film beautifully captures the essence of the festival and its spirit of togetherness. The storyline revolves around two estranged families and resonates with the theme of reconciliation and unity, which is often associated with festivals like Holi. The ad portrays how Holi transcends differences and brings people closer, emphasizing the importance of forgiveness and letting go of past grievances. 

    By choosing Holi as the backdrop for the narrative, Haldiram’s taps into the festival’s cultural significance, making the message even more impactful. The families sharing a box of Gujia from Haldiram further reinforces the idea of coming together and celebrating with love and sweetness. Overall, Haldiram’s Holi film effectively conveys its message of unity, forgiveness, and the sweetness of shared traditions while subtly promoting its brand and products.

    Goldiee Masale

    Goldiee Masale – Best Holi Campaigns by Brands

    The Holi ad of Goldiee Masale is a beautiful tribute to all the unsung heroes who work behind the scenes on every joyous occasion, such as chefs, caterers, and local sweet confectioners. The ad extends warm wishes to these culinary artisans, recognizing their crucial role in spreading happiness through taste. These individuals craft delicious dishes and infuse them with love and care, making every occasion memorable for millions.

    Goldiee Masale is positioning itself as a brand that understands the importance of taste and happiness in building solid relationships. With its presence in kitchens across the country, the brand adds a dash of flavor and enhances the joy of every celebration. The ad emphasizes how Goldiee Masala has become the preferred choice of caterers and chefs, indicating the trust and reliability associated with the brand. It serves as a reminder to acknowledge and celebrate the hard work and skill of those who bring flavors to life and make every celebration memorable.

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    Conclusion 

    The Holi advertising campaigns by various companies have highlighted several factors associated with this cherished holiday, ranging from its social influence to its cultural value. These companies have used imaginative storytelling to promote their products and express powerful themes of unity, sustainability, and compassion. As Holi continues to unite people in celebration, these advertisements serve as reminders of the festival’s eternal values and the advertising’s ability to effect positive change. Each commercial adds its color to the brilliant and meaningful celebration of life.

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    FAQs

    What is seasonal advertising?

    Seasonal advertising is advertising products or services at certain seasons of the year, mostly keeping in mind the seasonal flavors and its festivals.

    Why are Holi wishes by brands essential during the festival?

    The companies/brands should also wish their customers and potential customers a Happy Holi. These Holi wishes by brands can easily be in the form of interactive advertisements to attract the masses, where the brands can target a palpable societal issue or encourage people to do something good through their ad campaigns along with promoting their brands. 

    Why is a YouTube media campaign useful for brands in Holi?

    Along with the Holi advertisements on television and YouTube, the social media campaigns in Holi are something that people simply cannot miss. Unique social media campaigns with Happy Holi creatives by brands can certainly help a brand get the best out of its initiatives. 

  • Edelweiss- A Powerhouse in the Indian Finance Industry

    Stock Exchange is the real game. It helps you invest your money and get huge benefits from it. The share market has a lot to offer and if guided well in today’s competitive world, you are sure to make profits.

    To be in good hands, you can surely consider Edelweiss. An Indian financial service company that can guide you through all your doubts when it comes to the share market and stocks.

    Edelweiss believes that India is a country that holds strong grounds for long-term prospects of financial stability as well as sustainability. Hence, it has looked at the country to have complete financial inclusion and aims to cover as much area as possible and build a rigid bedrock.

    It has learned the diverse financial needs of the Indian region and has in return offered the perfect solution for all categories. Edelweiss is present for its Indian clients in every stage of life, providing guides to generate wealth and grow it further. It aims at protecting the inheritance and wealth of its clients in every way possible.

    To work towards its goal, Edelweiss has a perfect business model that reflects the experience of the company and the understanding it has shown in dealing with the Indian consumer facets.

    Edelweiss – Company Highlight

    Company Name Edelweiss
    Headquarters Mumbai, India
    Sector Financial Services
    Founders Rashesh Shah and Venkat Ramaswamy
    Founded November 1995
    Website edelweissfin.com

    Edelweiss – About
    Edelweiss – Industry
    Edelweiss – Founders and Team
    Edelweiss – Startup Story
    Edelweiss – Mission and Vision
    Edelweiss – Name, Tagline, and Logo
    Edelweiss – Business Model
    Edelweiss – Challenges Faced
    Edelweiss – Investors and Shareholders
    Edelweiss – Merger and Acquisition
    Edelweiss – Marketing Campaign
    Edelweiss – Awards and Achievements
    Edelweiss – Competitors

    Edelweiss – About

    Edelweiss Website
    Edelweiss Website

    Edelweiss is one of the leading financial services conglomerates in India. With its engaging and strong platform, the finance fiscal service has gained a huge base in the country as well as around the globe.

    It has garnered experience while working with every class and category. From domestic to large industries, Edelweiss has dealt with every niche.

    The company was co-founded by two men, Rashesh Shah, and Venkat Ramaswamy. It has since been registered with the National Stock Exchange of India as well as Bombay Stock Exchange and Multi Commodity Exchange.

    Speaking of its services, Edelweiss works through subsidiaries and currently deals in several financial aspects such as brokerage services, life insurance, general insurance, private equity, and other investment-related services.

    The business has a chain of sub-brokers and authorized people throughout the country, who deal with clients and understand them while also serving them with any financial solutions.

    Edelweiss has got its customers covered with services regarding retail credit for home loans, SMEs, and business loans. Similarly, it serves its customers with Asset Management that covers both mutual funds and alternative assets, then the company is even great at asset reconstruction, and insurance both life and general.

    Edelweiss – Industry

    The finance service industry has grown in recent years. With its customer base learning to manage their own finances, that too from the comfort of their home, this sector has seen a drastic jump since the coronavirus pandemic.

    There are new institutions that are gaining great profits. Another big revolution that the financial company has noticed is the digitization of its services. For this, everyone around the sector is adopting the latest technological build-ups and trying to expand more and more towards remote services.

    Speaking of its growth rate, the financial service market size has also grown vastly. It is expected to grow from USD 31138.82 billion in 2023 to USD 33539.52 billion in 2024. This growth might rise at a compound annual growth rate (CAGR) of 7.7%.

    By 2035 the finance industry sector is believed to be rapidly growing if the government focuses on financial inclusion and digital adoption. The above-stated result is also expected if the country witnesses rising income in the said period.

    The industry might even see future growth in Artificial Intelligence and Machine Learning. These two segments will act as some of the most crucial ones in the future.

    Edelweiss – Founders and Team

    This absolute attention-grabbing finance service company was founded by Rashesh Shah and Venkat Ramaswamy in 1995.

    Let’s get to know more about these two founders of Edelweiss.

    Rashesh Shah

    Rashesh Shah - Co-founder of Edelweiss
    Rashesh Shah – Co-founder of Edelweiss

    The chairman and CEO of Edelweiss Group, Rashesh Shah has over 28 years of experience in the financial market sector.

    He has previously served as the president of the Federation of Indian Chambers of Commerce and Industry from 2017 to 2018. At present, he is one of the prime members of the High-Level Task Force on Public Credit Registry for India as well as the Insolvency Law Committees.

    Shah has also given several speeches, interviews, and lectures related to the financial markets and their development.

    Venkat Ramaswamy

    Venkat Ramaswamy - Co-founder of Edelweiss
    Venkat Ramaswamy – Co-founder of Edelweiss

    Venkat Ramaswamy is the vice chairman of Edelweiss Financial Services. He has more than 29 years of financial service experience in India. Ramaswamy is also the Co-head of Global Wealth & Asset Management business.

    He is an alumnus of the University of Pittsburgh. Before Edelweiss he was the fund manager at Spartak Emerging Opportunities of India from 1994 to 1996.

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    Edelweiss – Startup Story

    During its initial years, Edelweiss worked on private equity syndication, mergers, and acquisitions, while also being focused on advisory services. The company even provided equity broking, portfolio management, and wholesale financing services to individuals and corporations.

    Later in 2000, Edelweiss became a merchant bank and helped startups raise funds via non-IPO routes, which were venture capital and private equity funds.

    The same year it had a capital mark of Rs 50 million and acquired Rooshnil Securities in 2001.

    2004 to 2012 was the period when Edelweiss expanded its portfolio by adding institutional broking and nonbanking financial company activities.

    Speaking of its global base, the Edelweiss Global Wealth Management, it was formed in 2007. This became a firm that provided wealth structuring solutions, asset protection, asset transfer strategies, risk management, and investment banking solutions.

    Edelweiss – Mission and Vision

    As per the finance assisting service, it aims to grow, protect, and help all of its customers to create wealth and grow wealth. It follows these lines as its key principles.

    The company has created 13 guiding principles over the years that have helped it continue to serve its customers.

    Edelweiss Logo
    Edelweiss Logo

    Regarding its tagline, the commerce service has two of them. Both of these lines depict the aims that Edelweiss wishes to conquer.

    • Ideas Create, Values Protect
    • Create, Grow, and Protect Everything

    Edelweiss – Business Model

    As per the company and its shared tenets, it follows certain key beliefs for its business model. These beliefs are being strong, steady, and also being sustainable.

    The business model of Edelweiss is also based on its fortress balance sheet, steady earnings through diversification, internal ownership, good governance, strong global partnerships, and the EdelGive Foundation.

    Moreover, Edelweiss aims to be a diversified financial service firm that too in a nonbanking financial company structure. For years, it has aimed to add new businesses constantly.

    Edelweiss – Challenges Faced

    As far as it has been till 2024, Edelweiss has usually faced a drop in its shares, which has been a challenge that resurfaced several times. But last year it was reported by Fobes that Edelweiss had to continue to meet its obligations to debtors.

    The conglomerate had taken an estate loan that had turned sour. This was one of the most hurtful asset-liability contradictions that was about to sink the group.

    Edelweiss – Investors and Shareholders

    Below you can refer to the list of shareholders and how much equities they have.

    Name Equities Percentage
    Rashesh Chandrakant Shah 145,601,730 15.43 %
    Dalal Street LLC 71,322,311 7.557 %
    Venkatchalam Arakoni Ramaswamy 59,576,560 6.313 %
    Nuveen Asset Management LLC 40,053,992 4.244 %
    Edelweiss Employee Welfare Trust 38,750,000 4.106 %
    Thomas Schmidheiny 36,880,726 3.908 %
    Vidya Rashesh Shah 31,066,200 3.292 %
    Life Insurance Corporation of India (Investment Portfolio) 24,282,094 2.573 %
    The Vanguard Group, Inc. 22,255,332 2.358 %
    BAMCO, Inc. 20,762,810 2.200 %

    Edelweiss – Merger and Acquisition

    • Edelweiss acquired Anagram Capital, in 2010, for Rs 164 crore.
    • Then in 2014, the Financial Service also acquired Mumbai-based asset management company, Forefront Capital Management.
    • The Asset Management Company, in the year 2016, acquired fund schemes of JP Morgan Asset Management India.
    • Edelweiss Financial Services Ltd in September 2016 agreed to acquire Ambit Investment Advisors’ longshot hedge fund Ambit Alpha Fund.

    Edelweiss – Marketing Campaign

    The finance asset manager launched a marketing campaign for SME loans. This is where the company depicted its solution for semi and mid-size enterprises, solving their issue of facing a hard time getting loans through traditional banking institutions.

    Then Edelweiss even came up with a media campaign on 27+ channels. It covered the maximum number of languages in a region, through which the company secured 4600+ spots and provided an estimated reach of about 9.8 million views.

    Edelweiss Marketing Campaign

    Edelweiss – Awards and Achievements

    • In 2019, Edelweiss was bestowed with the title of Most Innovative Investor Education Program by Outlook Money Conclave.
    • The finance assistant company was recognized among the top 25 Financial Innovations of India and received a Finnoviti Award in the year 2020.
    • Edelweiss also won the Customer FEST Awards, in 2020, during the 13th Edition of the ceremony. The company was awarded for Best Use of Technology to Enhance Customer Experience (SME Lending).

    Edelweiss – Competitors

    • Bajaj Finance
    • IRFC
    • Chola Invest
    • Shriram Finance
    • Muthoot Finance
    • L&T Finance

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    Conclusion

    From its humble beginnings, Edelweiss has grown into a formidable entity, offering a diverse range of services and products that cater to various market needs. The company’s emphasis on robust risk management, technological integration, and sustainable growth has set it apart in a competitive industry.

    By continually adapting to market changes and prioritizing the needs of its clients, Edelweiss has not only achieved remarkable financial milestones but has also built a reputation for reliability and excellence. This journey underscores the importance of resilience and visionary leadership in achieving long-term success.

    FAQs

    What is Edelweiss?

    Edelweiss is an investment and financial services providing company.

    Where is the headquarters of Edelweiss?

    Edelweiss has got its headquarter in Mumbai.

    Who is the CEO of Edelweiss?

    Radhika Gupta is the CEO and MD of Edelweiss.

  • Radhika Gupta’s Inspiring Journey: Leading Edelweiss Mutual Fund to Shark Tank India Judge

    Radhika Gupta, one of the youngest CEOs of India has caught the attention of many young entrepreneurs for her entry into the Shark Tank as the 4th judge of the 3rd season.

    Radhika Gupta’s journey from an underconfident girl with a birth defect to becoming the CEO of Edelweiss, a prestigious Fortune 500 company, is an inspiring one.

    Let’s dive into Gupta’s journey which is a testament to the power of perseverance and the belief that, with determination and hard work, you can defy the odds and achieve your dreams.

    Radhika Gupta – Biography

    Name Radhika Gupta
    Birthplace Pakistan
    Born 14 September, 1983
    Nationality Indian
    Education B.Sc in Economics
    Position MD & CEO, Edelweiss Mutual Fund
    Spouse Nalin Moniz

    Radhika Gupta – Early Life
    Radhika Gupta – Career
    Radhika Gupta – One of India’s Youngest CEOs
    Radhika Gupta – Shark Tank India
    Radhika Gupta – Personal Life
    Radhika Gupta – Awards and Recognitions
    Radhika Gupta – Quotes

    Radhika Gupta – Early Life

    Radhika Gupta’s life started with a unique twist – quite literally. At birth, she faced a challenging complication that left her neck permanently tilted. This early struggle understandably affected her confidence, but she didn’t let it define her. Instead, she transformed her life’s trajectory and went on to achieve remarkable success.

    Born on 14 September 1983, in Pakistan, she is a global citizen. Being the daughter of an Indian diplomat, she has lived across many continents like Asia, Africa & America studying in many different schools all around the world.

    She attended Marymount International School of Rome from 1999 to 2001. Post this, she went on to gain a degree in Computer Science Engineering with a minor in Mathematics from the University of Pennsylvania. Also, her interests in finance & management made her pursue a B.Sc. in Economics from the Wharton School.

    All this was not as easy as it is said because to achieve this feat, she had to overcome all the bullies she faced for her appearance and her Indian accent.

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    Radhika Gupta – Career

    Her struggles and accomplishments didn’t stop at school & college life. Post her graduation she applied for jobs at several companies. But, to her dismay, at the age of 22, she got her 7th job rejection. She had lost all her hopes and even spoke to her friend about committing suicide.

    But, since bad days don’t last forever, things changed & everything started to fall in place when she bagged her first job at McKinsey as a Business Analyst. After continuing there for three years, she moved back to India at the age of 25 where she co-founded her asset management firm Forefront Capital Management in Mumbai, with her husband & friend. This firm was later acquired by Edelweiss Financial Services Limited in 2014. This marked her entry into the sector of asset management.

    Radhika Gupta – One of India’s Youngest CEOs

    Three years later in 2017, with the encouragement of her husband, Radhika became the CEO of Edelweiss Mutual Fund. Her passion and experience augmented the assets managed by the company to a great extent.

    During this period, she achieved several new goals including the pivotal role she played in the acquisition of JP Morgan Mutual Fund, leading its integration into Edelweiss, and her guidance to Edelweiss in launching India’s first corporate bond ETF, the Bharat Bond ETF.

    With all this, she has the pride of being India’s only female head of a major asset manager and setting up the country’s first domestic hedge fund.

    Her transformation from a shy under-confident girl to a prominent figure in the financial sector can be summarised in her saying,

    Be aggressive enough in business that you don’t sleep during the day, but conservative enough that you don’t have sleepless nights.

    Radhika Gupta – Shark Tank India

    Radhika Gupta - Shark Tank India Judge
    Radhika Gupta – Shark Tank India Judge

    Adding a feather to her cap, in the latest, she has been selected as the fourth judge on the 3rd season of the upcoming Shark Tank, the popular reality TV show.

    She has expressed her excitement about this on her social media post,

    “Founded a company. Building another one. And investing in many others that are building the India of tomorrow. Love everything about entrepreneurship and want to do everything to cheer for those who are building this country. This weekend at Shark Tank India is just about that. Super excited to learn, share, and be part of the magic of new!”

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    Radhika Gupta – Personal Life

    Radhika was born to a diplomat father, Yogesh Gupta, and mother, Arti Gupta. Since her childhood, due to the transferrable nature of her dad’s job, she has traveled to many countries.

    She is married to Nalin Moniz who has been a huge support in her successful career. They have a child, Remy Gupta Moniz.

    She is a public speaker and is often seen talking about financial education at many corporate events and motivational sessions. She is also quite active on social media platforms with thousands of followers. One of her talks on YouTube, titled “The Girl With a Broken Neck”, has been viewed more than 110,000 times.

    Radhika Gupta – Awards and Recognitions

    With so much dedication and hard work, it’s obvious that Radhika is a recipient of many awards and recognitions:

    • She has received the Economic Times 40 Under 40 Business Leaders Award​ in 2021
    • ​She has also received the badge of LinkedIn Top Voices in India-2021 under the category Finance & Economy-2020
    • She is also a Young Global Leader of the World Economic Forum-2022
    • She received the CII Young Women Leader of the Year from the Confederation of Indian Industry (CII)​-2022
    • She also received Forbes Women Power – Self Made Women by Forbes India-2022
    • She was given Business Today’s Most Powerful Women in Indian Business Awards​-2019 & 2021
    • Radhika was enlisted under Fortune India’s 50 Most Powerful Women in Business​-2020
    • She also received the Impact Creator Awards 2021 presented by the Governor of Maharashtra​-2021
    • She was given Business Book of the Year -Self Help (Limitless) by FICCI Publishing awards-2023

    Radhika Gupta – Quotes

    As someone who overcame a lot of bullies and hurdles, Radhika confidently says,

    Celebrate all your perfections. Celebrate all your imperfections. Celebrate everything in the middle. Because when this comes together, this is your own story.

    FAQs

    Who is Radhika Gupta?

    Radhika Gupta, an Indian business leader, holds the position of Chief Executive Officer at Edelweiss Asset Management Limited.

    How many mutual funds schemes does Edelweiss offer?

    Edelweiss Mutual Fund offers about 51 mutual fund schemes.

    What was the first job of Radhika Gupta?

    The first job of Radhika Gupta was as a Business Analyst at McKinsey.