StartupTalky

Tag: ed tech startups

  • Lesics: Transforming Engineering Education Globally – A Journey of Quality Videos, and Strategic Growth

    Lesics Engineers Pvt Ltd, founded by Sabin Mathew, is at the forefront of transforming global engineering education. With a dedicated team, Lesics provides quality online education to engineering students and professionals. The company’s journey began a decade ago when Sabin identified a demand for high-quality engineering content on platforms like YouTube.

    Lesics serves the intersection of technology and education. Initially known for providing cybersecurity solutions, Lesics recently expanded into the education sector by introducing its first robotics course. This move signifies a strategic entry into robotics, automation, and embedded system development education.

    Embark on a journey through the narrative of Lesics, where we uncover the vision and mission that propels its existence, illuminate the key tools and software driving its operations, and shine a spotlight on its recognition and achievements.

    Lesics –  Company Highlights

    Startup Name Lesics Engineers Pvt. Ltd.
    Headquarters Pune, Maharashtra, India
    Sector EdTech
    Founder Sabin Mathew
    Founded 2014
    Website lesics.com

    Lesics – About
    Lesics – Industry
    Lesics – Founders and Team
    Lesics – Startup Story
    Lesics – Vision and Mission
    Lesics – Logo
    Lesics – Products/Services
    Lesics – Business and Revenue Model
    Lesics – Launching Company Strategies
    Lesics – Customer Growth and Retention Strategies
    Lesics – Challenges Faced
    Lesics – Marketing Strategy
    Lesics – Growth
    Lesics – Funding
    Lesics – Key Tools and Software
    Lesics – Recognition and Achievements
    Lesics – Competitors
    Lesics – Future Plans

    Lesics – About

    Lesics Engineers Pvt Ltd provides quality online education to engineering students and professionals. It systematically teaches the concepts of engineering and also equips them with capabilities to meet the challenges in the industry.

    Lesics – Industry

    The founder of Lesics expresses the current reach of over 10 million people per month through the company’s YouTube channel. Looking ahead, there is a vision to expand Lesics’ presence on social media platforms such as LinkedIn and Instagram, aiming for a reach of 25 million people monthly within the next 5 years. Additionally, Lesics recently introduced its first robotics course, marking an entry into the field. In the paid course segment, the plan is to launch more than 20 courses covering robotics, automation, and embedded system development. The founder hopes to impact the lives of over 5000 engineers and students annually by leveraging Lesics’ previous growth data and traffic conversion rates to the course website.

    Lesics – Founders and Team

    Sabin Mathew - Founder, Lesics
    Sabin Mathew – Founder, Lesics

    Sabin Mathew, the founder of the company, holds a Master’s degree in Mechanical Engineering from IIT Delhi. The team, consisting of 18 members, is structured with two team leads overseeing three members each, while the remaining nine individuals work directly under the founder’s supervision. In terms of the hiring process, the company follows a strategy of presenting candidates with challenging practical tests, and successful completion of this test significantly increases the likelihood of securing a job, with a success rate of 90%.

    Lesics Founder and Team
    Lesics Founder and Teams

    Lesics – Startup Story

    Sabin Mathew got the idea of the Lesics YouTube channel 10 years back when Mathew realized that a lot of bad-quality engineering videos were generating millions of views on YouTube. This was a clear case of a huge demand but no supply. He instantly started to make good quality engineering videos on YouTube and there was no stopping afterwards.

    Lesics – Vision and Mission

    Lesics wants to transform engineering education globally. It will focus on logical and conceptual engineering with more emphasis on live projects, which is the need of the hour for the rapidly expanding engineering job market.

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    Lesics Logo
    Lesics Logo

    The term “Lesics” signifies the approach of learning engineering through the study of physics, combining “Learn,” “Engineering,” and “Physics” in its meaning.

    Lesics – Products/Services

    It provides good quality engineering educational videos. The USP of their video is that they are concept-oriented. The current engineering students fail as engineers because of a lack of conceptual knowledge. It focuses on student’s conceptual improvement and they keep on coming back to learn a new topic. 

    Lesics – Business and Revenue Model

    Lesics revenue mainly comes from AdSense revenue, course sales, and crowdfunding.

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    Lesics – Launching Company Strategies

    The initial few days of Lesics’ YouTube channel were a struggle. Mathew didn’t have any money to promote it. I had to promote my YouTube videos via Facebook groups. He joined relevant Facebook groups and informed the other members regarding new YouTube educational videos that could be helpful for them. Luckily most of them liked the videos and they didn’t even realize that Sabin Mathew was promoting it. The first 100 subscribers came this way. After crossing 1000 subscribers, Sabin Mathew didn’t have to promote his videos this way. The views came automatically. 

    Lesics – Customer Growth and Retention Strategies

    The growth from 100 to 1000 subscribers for Lesics was entirely organic. The strategy involved continuous improvement in video quality with each release, focusing on a more engaging presentation and unconventional explanations for selected topics. The approach deliberately avoided textbook-style explanations and aimed to present more interesting video ideas to the audience. This concerted effort contributed to the organic growth of Lesics YouTube channel during that phase.

    Lesics – Challenges Faced

    The major challenge happened almost after two years of starting the company. Lesics AdSense revenue started to drop even though the view counts were increasing. Sabin Mathew immediately requested Lesics subscribers to help us on Patreon and it worked. Their help saved Lesics channel from death. The next challenge happened around two years back. During this period Lesics videos were not reaching the audience even though the content quality was good. Sabin Mathew overcame this issue by selecting more curiosity-oriented topics and presenting the video to achieve the maximum view duration.

    Lesics – Growth

    The founder of Lesics expresses the current reach of over 10 million people per month through the company’s YouTube channel. Lesics recently introduced its first robotics course, marking an entry into the field. In the paid course segment, the plan is to launch more than 20 courses covering robotics, automation, and embedded system development. The founder hopes to impact the lives of over 5000 engineers and students annually by leveraging Lesics’ previous growth data and traffic conversion rates to the course website.

    Lesics – Marketing Strategy

    Sabin Mathew markets his videos the organic way. My latest courses have integrated promotion inside the Lesics YouTube videos. Lesics courses are also able to get a good number of sales thanks to the reach of their YouTube videos.

    Lesics – Key Tools and Software

     Lesics Utilizing a diverse range of software tools such as :

    • Blender
    • Da Vinci Resolve
    • After Effects
    • SolidWorks
    • Gazebo ROS2

    Lesics -Recognition and Achievements

    Here are the top achievements of Lesics:

    • Lesics have received two Golden Play button awards for crossing the 1 million subscribers mark in English and Hindi channels. 
    • Sabin Mathew was nominated for the best content creator award category in the Septimtius Awards 2022.

    Lesics – Competitors

    Some of the top competitors of Lesics include:

    • Skill Lync
    • iBrainBaby
    • Linktrust Education

    Lesics -Future Plans

    Lesics want to extend their free educational service to LinkedIn and Instagram as well. Sabin Mathew hopes he will be able to release more than 8 engineering courses in the next two years.

    FAQs

    Who is the founder of Lesics?

    Sabin Mathew is the founder of Lesics.

    What industries does Lesics serve?

    Lesics serves the technology and education industries. The company’s activities include cybersecurity solutions, as well as educational initiatives such as robotics courses.

    What kind of courses do you offer on your website?

    Lesics recently introduced its first robotics course, marking an entry into the field. The plan is to launch more than 20 courses covering robotics, automation, and embedded system development.

  • Top 11 Digital Entrepreneurs in India | Youngest Digital Entrepreneurs

    With the evolving digital platforms, the world is growing as well. And so the business industries, several startups and established businesses are shifting completely to digitalization.

    Digital media is providing all kinds of features and facilities for businesses to develop enormously. In fact, many business owners have made digital their business. And these are growing with an exponential graph of success. Therefore, such entrepreneurs are termed as digitalpreneurs or digital entrepreneurs.

    You might be wondering, what exactly is a digital entrepreneur? A digital entrepreneur is a business owner, founder or manager who has an internet-based business such as OYO or Paytm.

    In India, there are a vast number of such digital entrepreneurs who have expertise in their field of interest and business with great graph success. India provides all kinds of facilities to its entrepreneurs to grow their businesses successfully.

    It also brings development for the country as India is growing towards the digital world with extensive manifestation. Digital entrepreneurs in India have developed some great online platforms that have been proven absolutely promising and convenient to use.

    Through this article, we present you with those top digital entrepreneurs who have been a great example to the young generation and are extremely successful. Let’s get started!

    List of Successful Digital Entrepreneurs in India

    1. Byju Raveendran
    2. Shradha Sharma
    3. Ritesh Agarwal
    4. Vijay Shekhar Sharma

    List of Youngest Digital Entrepreneurs in India

    1. Shravan and Sanjay Kumaran

    Top 5 Tips To Become A Successful Digital Entrepreneur

    Byju Raveendran

    Digital Entrepreneur Byju Raveendran - BYJU'S Founder
    Digital Entrepreneur Byju Raveendran – BYJU’S Founder

    Founder of BYJU’S study app, Byju Raveendran is well known for his tremendous work that is helping millions of students. He is one of the youngest billionaires in India. He launched BYJU’S app in 2015 and within 2 months, it reached millions of students who downloaded it.

    BYJU’s current value is worth $5.7 billion. Its EdTech company is established in Bengaluru and is considered as the top-notch learning and thinking platform for millions of students. In fact, it has been rated with the “Best Self-Improvement” app in 2016, on Google Play Store.

    Shradha Sharma

    Digital Entrepreneur Shradha Shrama - Yourstory Founder
    Digital Entrepreneur Shradha Sharma – Yourstory Founder

    Shradha is a very well-known digital entrepreneur of India. Shradha Sharma is the founder and Chief Editor of Yourstory.com. It is a startup media platform that brings the stories of startups, entrepreneurs, change-makers, funding analysis and resource pieces.

    Yourstory media has been an absolute success which has around 20,000 stories based on entrepreneurs and tons of several other matters. It provides the facilities to read any story in 12 different languages. Moreover, it has reached more than 10 million readers daily who find this online platform very considerate and interesting.

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    Ritesh Agarwal

    Digital Entrepreneur Ritesh Agarwal - Founder of OYO Rooms
    Digital Entrepreneur Ritesh Agarwal – Founder of OYO Rooms

    The well-known personality, Ritesh Agarwal is the founder and CEO of OYO Rooms. OYO rooms are widely famous around India for their incredible service of booking the top branded hotels online or offline. Ritesh Agarwal is a digital entrepreneur who started his journey at just the age of 16 years and now ruling a business worth millions.

    He travelled all the fractions of the country with a budget plan settlement. This gave him the idea to build such a platform that would provide the facility to book any hotel at affordable rates. OYO Rooms is one of the fastest-growing online platforms in India.

    Vijay Shekhar Sharma

    Vijay Shekhar Sharma - Founder of Paytm
    Vijay Shekhar Sharma – Founder of Paytm

    Vijay Shekhar Sharma, the founder of a very famous digital payment company, Paytm. Vijay Shekhar Sharma with a net worth of $2.1 billion, was included in the list of the youngest billionaires of India by Forbes.

    Paytm is considered one of the most promising and convenient digital payment platforms. Along with the Paytm app, Vijay Shekhar Sharma also developed Paytm Mall, Paytm payment bank, and e-commerce business.

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    Shravan and Sanjay Kumaran

    Youngest Digital Entrepreneur Sanjay and Shravan Kumaran - Founder of GoDimensions
    Youngest Digital Entrepreneur Sanjay and Shravan Kumaran – Founder of GoDimensions

    The youngest Indian entrepreneurs, Shravan and Sanjay are siblings merely of age 17 and 15 respectively. Together they built the mind-blowing digital platform, GoDimensions. Shravan and Sanjay are the youngest digital entrepreneurs of India.

    GoDimensions are aimed to achieve the simplest and most convenient technical antidotes for digital media. Once in an interview, Shravan and Sanjay were asked about the reasons behind their success, they respond, “Reading a huge number of books and solving the problems that come on the way.”

    This sibling developed the mind-blowing application for both Android and iOS.

    Conclusion

    There are plenty of entrepreneurs who have been brilliant and successful on digital platforms. Before you decide to initiate your startup, take a step hold and look for the business models of such successful entrepreneurs mentioned above.

    They have contributed majorly to the successful growth of digital media. The digital platform has taken over almost all our essentials from traditional media to stores. It has given digital a new outlook which is tremendously popular. These experts would provide you with the best business idea for your startup to make it a success.

    FAQs

    Who is an entrepreneur?

    An entrepreneur is an individual who sets up a new business by taking a risk in order to make money.

    Who is a digital entrepreneur?

    A digital entrepreneur is one who works in the digital media space and makes his living by selling digital media or downloads. In other words, a digital entrepreneur is anyone who works online in the digital environment.

    What is the job of digital entrepreneur?

    A digital entrepreneur job is to utilise the reach and power of the internet to offer products or services for profit.

    How do you become a digital entrepreneur?

    • Learn digital marketing skills – Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).
    • Once you learn these skills, you can freelance in these fields.
    • You can start a digital marketing service or build products.
    • You can also become a social media influencer.
    • Start any services or products that you can offer virtually.

    What are the 4 types of entrepreneurs?

    The four types of entrepreneurs:

    • Coasting, opportunity comes to them (or it doesn’t)
    • Conservative (very moderate use of resources, protecting existing resources)
    • Aggressive (proactive, all-in, actively seeks opportunity)
    • Innovator/Revolutionary (attains growth through innovation)

    Who is the youngest digital entrepreneur?

    Jeevan Tiwari is India’s youngest digital entrepreneur and is also the youngest millionaire in India.

    Who are most successful businessman in India?

    Some of the most successful businessmen in India are:

    • Mukesh Ambani
    • Gautam Adani
    • Azim Premji
    • Ratan Tata
    • Lakshmi Niwas Mittal

    Who is the richest entrepreneur in world?

    Jeff Bezos, the founder of Amazon is one of the richest entrepreneurs in the world with an estimated net worth of $131 Billion.

  • List of Startups Funded by Amitabh Bachchan | Amitabh Bachchan Investments

    Startups are gradually increasing in numbers in the world, and the startup ecosystem is flourishing with innovative ideas and efforts. There are investors out there who are ready to put their trust in the dreams of young entrepreneurs and thus are looking for promising startups to invest their funds in. The more innovative the startup, the more investors find it interesting and consider funding it.

    A startup gets more recognition if it’s backed by some celebrity who is influential. It is good for their marketing as well. Many celebs are investing and funding innovative and promising startups nowadays and more or less it is turning to be profitable for those startups.

    One of India’s biggest and most respectable celebrities has to Bollywood Megastar, Amitabh Bachchan. With starring in over 200 films, the Shahenshah of Bollywood is known for his versatile acting and vigorous personality and is critically acclaimed for his works in his films.

    The actor, producer and singer is applauded for starring in films like, ‘Agneepath’, ‘Don’, Pink, ‘Black’ and others. His acting and singing made him the most popular self-made superstar in the Indian film industry. Amitabh Bachchan debuted with the ‘Saat Hindustani’ in 1969 and never looked back. He is a part of this industry for 53 years and has given several hits in his career. He has won countless awards like National Film Awards, Filmfare Awards, Asian Film Awards and others for his performances in his films.

    He is also a recipient of Padma Shri, Padma Bhusan and Padma Vibhushan, the three highest civilian awards in India. Apart from all these, Amitabh Bachchan has shown his interest in a few numbers of startups and has funded them. In this article, we will talk about the investments of the megastar of Bollywood, Amitabh Bachchan. So let’s get started.

    “The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioural discipline that are likely to get you where you want to go.” -Benjamin Graham

    Just Dial
    Ziddu
    Eduisfun
    Macmerise Celfie

    Just Dial

    JustDial Logo
    JustDial Logo

    Just Dial is a tech company that is famous for its search engine that gives out local search-related services with the help of websites, apps and other platforms to its users in India. The company was founded in the year 1987 by VSS Mani, the headquarters is situated in Mumbai, India. The discovery firm was now got acquired by Reliance Retail.

    Amitabh Bachchan was signed in as the brand ambassador of this local search engine, he can be found in the advertisements highlighting the important features of the search engine. Later in 2013, Bachchan made an investment of INR 6.27 Lakh and in only 7 months, those 6.27 Lakh shares value increased to INR 6.6 Crores.

    Ziddu

    Ziddu Logo
    Ziddu Logo

    The Singapore based company Ziddu was founded in the year 2007, the platform was online cloud storage and sharing solution firm, the company used to make money through advertisement and pay the users who used to share files through this platform. The company has now turned into a solution provider firm empowered by blockchain.

    Amitabh Bachchan invested in this firm in 2015; it was his first investment in an overseas company. The company made news when in just three years; the company’s value increased 70 times more. The company now offers microloans in digital currency. Another masterstroke was when LongFin Corp, a US-based company acquire Ziddu. Amitabh Bachchan’s investment of INR 1.6 Crores turned into INR 112 Crores in just two years.

    Eduisfun

    Eduisfun Logo
    Eduisfun Logo

    Eduisfun is an Ed-Tech startup founded in the year 2014 by Jatin Solanki and Praveen Tyagi, this Ed-tech provides lessons to the school according to ICSE and CBSE curriculum.

    The startup is known for developing one of the high-tech products that are STEPApp, through this learning app, one can study with just a basic smartphone and with low data connectivity.  The app is specially designed for tribal, private and central school students.

    In the year 2019, Amitabh Bachchan invested an undisclosed amount in Eduisfun. It is Bachchan’s first investment in an Ed-tech startup and it is surely not a bad one.

    Macmerise Celfie

    Macmerise Celfie Logo
    Macmerise Celfie Logo

    Macmerise Celfie is a company that deals with licensed merchandise of Marvel, Disney and Star Wars. Apart from these, the firm is also offering merchandise from celebrities, brands and influencers. Those merchandises include Laptop skin, mobile cases and others. Macmerise was Sahil Shan in the year 2019. The headquarters of the company is situated in Mumbai, India.

    The company raised $1 million in 2022. Amitabh Bachchan was one of the investors; he invested an undisclosed amount in this company.

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    Conclusion

    Amitabh Bachchan is a big name in the Indian film industry, and so far, most of the time; he got positive results from his investment. Companies getting funds from him is not only good for the improvement of their company but it also helps in making a good name for the company as it is funded by such an influential person.

    FAQs

    What is the net worth of Amitabh Bachchan?

    The net worth of Amitabh Bachchan is $400 million as of 2022.

    How old is Amitabh Bachchan?

    Amitabh Bachchan was born on 11th October 1942 and is currently 79 years old.

    How much does Amitabh Bachchan earn in a month?

    Amitabh Bachchan earns approximately INR 5 Crores per month.

    What are some of the investments of Amitabh Bachchan?

    Amitabh Bachchan has invested in Macmerise Celfie, Eduisfun, Ziddu, and Justdial.

  • Why Did Lido Learning Shut Down Its Operations? | Lido Learning Failure

    The chances of failure of businesses in the first 10 years are 65%. It is true that not all businesses will survive till the end. In fact, more than half of new startups fail in their first year only. A business needs a lot of other things to survive apart from funds, of course, funds are the most important factor but without proper planning and execution, and the ability to adjust, even if you have a huge amount of funds, the business is bound to fail.

    In recent years, EdTech startups have created quite a stir in the world; naturally, India is not behind in this list. The pandemic has contributed to the boom of EdTech in the startup ecosystem. Several EdTech comapnies have made their name in the industry and some are on the verge to become the next big thing. Then there are other companies, who have faced defeat and have failed to survive in the industry.

    Lido Learning is an Indian EdTech company, whose failure was a great shock to the industry. In this article, we will talk about, Why Lido Learning shut down its operations while leaving employees unpaid. So, let’s get started.

    “You have to always be vigilant and make sure you’re ready to get on the bandwagon as a need for any new change arises.” – Pooja Agnihotri

    About Lido Learning
    Reasons for the Failure of Lido Learning

    About Lido Learning

    Lido Learning is an Indian EdTech company that was founded in the year 2019 by Sahil Sheth. The main motive of the company is to provide education in a revolutionary way through their online platform to Indian kids and develop the education industry.

    Sail Sheth - Lido Learning Founder
    Sail Sheth – Lido Learning Founder

    Live classes are held online through this platform for children. Apart from that, animated videos and interactive games are also included in the platform. Top teachers are provided to them and tests are conducted, to understand the progress of the students. The company is headquartered in Mumbai, India.

    The main USP of the company was that every class will consist of only 5 to 6 students so that they can get proper attention. Lido Learning was for the students of KG to Class 12.

    Reasons for the Failure of Lido Learning

    On 4th February 2022 on a very shocking note, Lido Learning shut down their operations and created a situation where 150 employees of the company’s future faced a big question mark.

    The EdTech startup was backed by some of the popular angel investors Paytm founder – Vijay Shekhar Sharma, Myntra founder – Mukesh Bansal, Shaadi.com’s founder and Shark Tank India judge – Anupam Mittal, MedLife’s founder – Ananth Narayanan, and UpGrad founder – Ronnie Screwvala.

    Some of the reasons that lead to the failure of Lido Learning are:

    Inability to Raise Funds

    Funding is one of the most, if not the most important factor in a business for its survival. Without funding, a company can never function properly. Although Lido Learning was able to raise $24 million to date for their funds from popular investors like Vijay Shekhar Sharma, and Anupam Mittal but due to the pandemic many companies backed out at the last moment who wanted to invest in the startup.

    Various deals with the companies like CureFit and ByteDance for investments got cancelled. This resulted in a shortage of funds in the company that lead to financial difficulties.

    Teachers and Employees Are Not Paid

    Employees are the backbone of any company; a company can fully function with the help of its employees. Now for that, a company needs to take care of its staff properly. The red flag arose in Lido Learning when the teachers and the employees are not given their payments.

    The teachers and the staff took to different social media platforms to complain against the company when their salaries were not paid to them.

    Juhiee Arora, Talent Acquisition Specialist
    Juhiee Arora, Talent Acquisition Specialist

    Some ex-employees also complained who quit were not given their payments as well. Nitish Banka, a lawyer at the Supreme Court also shared the same through his Linkedin post.

    Nitish Banka, Lawyer at Supreme Court
    Nitish Banka, Lawyer at Supreme Court

    As per sources, Lido Learning has already suspended all their operation and emails has been sent to the employees regarding the issue.

    Inability to Offer Refunds to the Customers

    Another main reason for the failure of this EdTech is that the customers of the company were not served properly, their demands were not met and the service was pretty bad.  

    When customers wanted to cancel the trial period, some demands were not fulfilled, refunds were not offered to them. After the cancellation of their subscriptions, this led to a bad word of mouth and also got negative feedback from the customers, thus the company lost its reputation.

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    Conclusion

    EdTech has been able to gather the attention of the world, especially after Coronavirus when people got confined in their own homes, the education system almost got disrupted. EdTech took the advantage of the situation and made a place in the startup ecosystem. Lido Learning was going good at first but the above reasons have led to its shut down as it was not able to adapt after the pandemic.

    FAQs

    Is Lido Learning shutting down?

    The founder, Sahil Sheth has announced that there is no fund left for the business so Lido Learning will shut down its operations in Feb 2022.

    Who is the founder of Lido Learning?

    Sahil Sheth is the founder of Lido Learning who founded the company in 2019.

    How old is Lido learning?

    Lido Learning was founded in 2019 by Sahil Sheth.

    Who invested in Lido?

    Paytm founder, Vijay Shekhar Sharma, CultFit founder, Mukesh Bansal, Shaadi.com’s founder and Shark Tank India judge, Anupam Mittal, MedLife’s founder, Ananth Narayanan were some of the investors of Lido Learning.

  • How did Digital Platforms doubled their growth in 2020

    The PayU Insights report had stated that during 2020 because of the coronavirus pandemic and the mass restrictions laid down by the countries, the digital platforms and the digital apps had seen a huge surge in their user base which is over more than 100%. Let’s look at how the digital platforms have doubled their growth in 2020.

    UPI Sector
    OTT
    Gaming Sector
    e-commerce segments
    Ed Tech
    FAQ

    UPI Sector

    The PayU Insights report said that due to the Covid 19 pandemic and because of the various suggestions by experts to avoid paying physical cash as a precaution to not get in touch with the virus, the UPI payment has seen an increase in their demand.

    This is because of certain places like shopping malls, supermarkets and stores implementing digital payments as the primary source of payment based on the guidelines given by the governments and considering it to be safe for the customers.

    The UPI transactions have seen a growth of around 288 % in the year 2020 and the expenditures through UPI have grown up to 331 % between the years 2019 and 2020.

    OTT

    The OTT segment has also seen a huge rise in their demand. Due to the pandemic, people were restricted to stay in their homes and most of them would resort to a piece of entertainment. The coronavirus pandemic had led to the shutting down of offline theatres and other sources of offline entertainment avenues.

    Since the OTT platforms are available for a reasonable rate and additionally serving their purpose to keep them entertained. Moreover, all the new movies which were supposed to be released in the theatres were released on the OTT platforms.

    The OTT platforms have released a wide range of movies in the Indian Languages rather than concentrating on the western languages. This would be one of the major reasons for the increase in demand for the OTT platforms.

    In 2020, there were a lot of local OTT platforms which came into existence and a lot of OTT series and super hit movies. Some of the OTT platforms include Zee5, Sony Liv, Voot and many more.

    The OTT segment had witnessed an incredible growth in their transactions of around an increase of 144 % in the year 2020 and also an increase in their expenditure of up to 139 % in between the years 2019 and 2020.

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    Gaming Sector

    Even the gaming sector has seen an increase in their demand. Again, the gaming sector is also considered to be part of the entertainment industry and it plays a major role in entertaining the millennials and the children.

    The new and updated games, better laptops and computers with greater graphics and higher software upgrades would let the users try different games to keep them entertained. There are multiplayer games where the players can converse with each other and letting them play as a team.

    These games provide a feeling of playing the games together with their friends even though it is in a virtual model. The gaming sector is the secondary source of entertainment and is also considered to be the primary source by certain people.

    The gaming sector has witnessed a phenomenal increase in expenditure of up to 100 % in the year 2020 and also an increase in their average ticket size of up to 154 % in between the years 2019 and 2020.

    e- commerce segments

    The e-commerce segments have also seen an increase in their demand. The e-commerce sector was one of the booming industries in the country but still had to face a lot of challenges to gain the trust of Indians.

    But due to the restrictions laid down because of the coronavirus pandemic and the safety concerns in going to a retail outlet the e-commerce industry has seen an increase in their demand. Another factor would be the wide range of advertisements and promotions done by the e-commerce giants such as Flipkart and Amazon on the safety precautions they undertake for the safety of their customers.

    All these factors have led to a massive increase in the number of transactions for the e-commerce segments of up to 106 % in the year 2020 and an increase in expenditure of around 124 %, that is in between the first six months and the last six months of 2020.

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    Ed Tech

    Even the Ed-tech had seen a considerable rise in their demand. As the colleges and classes for students had been shifted to the online mode and certain colleges making it important to have an online course to be taken up by students have increased the demand for the Ed-tech platforms.

    A lot of colleges have also taken up subscriptions to certain Ed-tech platforms to provide a platform for the students who would want to upskill themselves. Even the professionals have used these platforms to upskill themselves and to work on their growth.

    Indian EdTech Sector Funding in last Five years
    Indian EdTech Sector Funding in last Five years

    In the year 2020, the number of transactions in the ed-tech sector had seen an increase of up to 78 % and expenditures of the Ed-tech industry have seen an increase of up to 44 %. The Ed-tech industry has seen a sharp rise in their demand as soon as the implementation of lockdown with an increase in their transactions of up to 69 %.

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    FAQ

    What is the future of gaming industry?

    The gaming industry is expected to have a statistical worth of about $300 billion by 2025.

    What is the future of OTT?

    According to KPMG Media and Entertainment Reports, the Indian OTT market is expected to grow 45 per cent to reach USD 5 billion by the end of fiscal 2023.

    How big is the EdTech market?

    The global education technology (EdTech) market size was valued at USD 76.4 billion in 2019 and is expected to reach USD 89.1 billion in 2020.

    Conclusion

    In India, the major growth in the digital platforms was seen in the North-Eastern part of the Country. The countries such as Nagaland with 93 % increase, Manipur with 74 % increase, Tripura with 63 % increase, Arunachal Pradesh with 66 % increase and Meghalaya with an increase of 82%. These countries have been on top of the list.

  • Indian Startup WhiteHat Jr Surrounds Itself In Controversy Again

    The Delhi High court has granted interim relief in the form of an injunction to WhiteHat Jr founder Karan Bajaj in a defamation case involving his vocal critic Pradeep Poonia.

    Karan Bajaj, founder of Byju’s owned coding platform WhiteHat Jr had filed a defamation case against Pradeep Poonia, an engineer who has publicly criticized the startup for the controversial marketing tactics, the quality of the courses on the platform, and aggressive takedowns of such feedback.

    According to reports, the court order will restrain Poonia, a software engineer, from accessing the company’s curriculum and internal communication channels. The court order remains valid until the next hearing which is scheduled to be held on January 6, 2021. Poonia will also be restrained from telecasting or transmitting information from company sources in public.

    WhiteHat Jr Logo
    WhiteHat Jr Logo

    The court further restrained Poonia from commenting on the quality of the personnel who teach coding to school students through WhiteHat Jr– the educational technology startup-platform and to take down a few tweets that had referred to the startup as a “pyramid scheme”.

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    During the hearing, Poonia said that he had not downloaded any curriculum from Whitehat Jr or hacked into its system.

    Poonia had been accused of infringing trademarks and copyright of properties owned by WhiteHat Jr Karan Bajaj, defaming and spreading misleading information about the startup and its founder, and accessing the company’s private communications app.

    Meanwhile, WhiteHat Jr has filed another defamation lawsuit against another critic, angel investor Aniruddha Malpani, seeking damages worth $1.9 million.

    The education startup has been making headlines after few critics from within the organisation claimed that the company was peddling baseless claims regarding children, after learning to code, earned more than 20 crores, and were part of TEDx talks.

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    Last month, advertising regulatory body ASCI had asked WhiteHat Jr to withdraw five of its ads which claimed that knowledge of coding enabled children as young as six and seven to develop apps that will have investors lining up.

    Critics of WhiteHat Jr platform, like Poonia and Malpani, have said that such campaigns are made to sell tall dreams to parents and that they eventually affect the mental health and psychology of children.

    It is to be noted that in August, ed-tech leader Byju’s had acquired WhiteHat Jr for a whopping $300 million all-cash deal.

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