E-commerce platforms have created a new market. It is not just a different method of purchasing products, it has become an essential part of every business. Everyone is looking to get connected with digital platforms and to have a digital store. This allows for better options and better services than the traditional methods.
But to create a digital platform or e-commerce service is the main task. It is a true headache, to begin with, the making process of an e-commerce platform by yourself. The best option for this is to hire some professionals for better work. E-commerce development service is now a well-developed field. There are many better options out there ready to outsource and start the work process.
Top Five Indian E-commerce Developing Service Providers are:
1. Alakmalak
Alakmalak Website
Alakmalak company was founded in 2006 by Kapil Khambholja. Alakmalak is a Gujarat-based technology company giving out multiple services in the same field. Alakmalak has been in the business for a good amount of time and with the passing time, they have only evolved as the best team.
The mission of Alakmalak is to provide small and medium e-commerce businesses with the facility of having their website, mobile application, and web application as per their need with the least cost. They work to provide a good platform to business owners so that they can grab the attention of their targeted audience. With this step, the dreams can then be turned into reality.
The prices given by Alakmalak to their customers depend upon three conditions. They either provide a single rate for the complete package depending upon the requirements. They can also provide an eligible person as a part of the team for required work. Or they can charge based on hourly patterns depending on the requirement of work.
Some of the services provided by Alakmalak are:
Website development
Logo designing
Application development
SEO services
2. SynapseIndia
SynapseIndia Website
SynapseIndia is one of the top-level e-commerce development companies founded by Shamit Khemka in 2000. It is a UP-based company known to provide end-to-end solutions.
SynapseIndia has its vision set as to be a world-class web development company with full trust and respect from its clients to provide IT-related facilities. They work together to provide their clients with a good IT platform so that they can use the platform for innovation and earning profits.
SynapseIndia is also known to provide flexible payment plans to support the customer’s growth. The payment plans given by them are hourly development plan, fixed-cost development plan, man-month development plan.
Some of the services provided by SynapseIndia is:
Website development
Mobile App development
E-commerce solutions
Cloud solutions
Software development
3. Angular Minds
Angular Minds Website
Angular Minds was founded in the year 2011 by Sagar Mahajan. It is a Maharashtra-based software company. Angular Minds is known to provide end-to-end software-based solutions to its customers.
The main aim of the team is to work towards understanding the client’s needs and then align themselves with the client’s needs. They work as a client-driven platform keeping the needs of clients as their top priority.
The mission is to provide the best available and innovative facility to the customers so that they can easily connect with their audience for a better future.
They are known to provide three types of payable services depending upon the client’s requirements. The fixed-time engagement model allows the clients to get one fixed amount as their fees after negotiating with all the requirements.
The next option is a dedicated team engagement model, it allows the customers the leverage of having their dedicated team working with them for their own needs only. The last option is the hourly billing engagement model, it works on an hourly basis and needs to be calculated in the same way.
Some of the services provided by Angular Minds is:
Infinijith is a full-stack web application development company started in the year 2014 by Karunamoorthy Karuppanan. Infinijith technology is an Indian company set up in Tamilnadu. They are known to provide custom-based web development projects within the promised time with full dedication and commitment.
The vision of Injinith is to work together as a team for the benefit of customers’ required services. They use cutting-edge technology for innovation and modernizing enterprise digital applications as their mission.
Infinijith provide the best customer services in different ways such as a dedicated project manager, global support, annual maintenance plans, etc. They also provide different payment plans for different services such as single vendor platform code, multi-vendor platform code, and customized solutions.
Some of the services provided by Infinijith are:
Full-stack Development
Mobile app development
Software testing
E-commerce solutions
5. TechMagnate
TechMagnate Website
TechMagnate is an IT company providing multiple services on a single platform. It was founded in the year 2006 by Sarvesh Bagla in New Delhi. TechMagnate is an award-winning company best known for its search engine optimization techniques and social media marketing.
TechMagnate is a leading digital marketing company with the mission to provide the best customer growth by the use of digital excellence. The vision seen by the team of TechMagnate is to deliver transformational growth by the means of digital excellence for almost 200 customers by the time limit of 2024.
TechMagnate is known to have several package plans available for their customers depending on the needed facility. They can offer complete customizable plans and also some specific services depending upon the requirements of the clients and their needs.
E-commerce development is an essential part of business planning. It is very important and needed to have a well-planned e-commerce platform. It can be in the form of websites or a mobile application depending on the customer’s demand. To have them prepared by a professional is the best option to go with. There are multiple companies offering e-commerce development services in India.
FAQ
Which e-commerce platform is best in India?
Amazon India, Flipkart, Alibaba, and Myntra are some of the best e-commerce platforms in India.
Who is an e-commerce developer?
An e-commerce developer works within an e-commerce platform to develop solutions to grow the business.
How much does an e-commerce website cost in India?
The charge for creating a website is nearly Rs. 3000 to Rs. 7000 for a small or medium-sized website.
While shopping for a child, one needs to be much more careful than shopping for an adult. The products have to be good and hygienic enough to be used by a kid after all every parent desires to provide their kids with the best things in the world. Extra precautions are taken whenever there is a child involved, the same goes with shopping, doesn’t matter, if you are doing it offline or online.
The E-commerce business in India has been thriving for over a decade. Now a day’s most of the shopping is done online, especially after the pandemic, people started indulging themselves in doing most of their business online.
Amongst hundreds of online shopping sites, Flipkart, Amazon, Myntra are some that are well known in this industry. Apart from all these, we also have different E-commerce sites that specially deal with the products of babies, kids, and mothers. One will find anything that a child and their parents can need in for them in here.
One of them is FirstCry, this offline and online store is said to be the largest store in Asia containing newborn babies and kids products. In this article, we will talk about the brand FirstCry and everything about it. So, let’s dive in.
“Ecommerce isn’t the cherry on the cake, it’s the new cake” – Jean Paul Ago
FirstCry was founded in the year 2010, on the month of September by Amitava Saha, Sanket Hattimattur, Prashant Jadav, and Supam Maheshwari. The main goal of the startup was to provide the best brands of baby care products to babies and their parents.
Any and every type of kids’ products can be found here, diapering, nursery products, apparel, toys, skincare, healthcare, and so many other things. Over 200k products can be found in FirstCry both from Indian and International brands.
FirstCry started its journey at a time when baby care products were not available to buy online. At that time, there was a big need for an online platform that will provide products for kids, so the founders sees an opportunity in this and launched FirstCry, the first online platform that is solely dedicated to kids.
Two subsidiaries Babyhug and Cutewalk are under FirstCry as well, a clothing label and a footwear label respectively. The headquarters of FirstCry is located in Pune, Maharashtra, India, and the company has more than 380 stores all over India. In 2019, FirstCry launched its first official outlet in Srinagar. It has more than 150 franchises in over 100 cities in India now.
As mentioned before any and every kind of babies and kids products are available in FirstCry. Some of them are:
Food Products by Firstcry
Chocolates
Candies
Sweets
Breakfast and Cereals
Snacks
Jams, Spreads, and Ketchup
Milk powder containers
Diapering and Baby Care Products by Firstcry
Diapers
Baby Wipes
Diaper Bags
Diaper Changing Maps
Bed Protectors
Potty Chairs and Seats
Baby lotion
Baby Shampoo
Apart from all these clothes, fashion accessories, footwear and toys are also available here.
Business Model and Revenue Model of FirstCry
FirstCry followed the Online-to-offline (O2O) business strategy which means it opened physical stores to attract its online customers to shop from their offline outlet as well.
FirstCry took an initiative and tied up with different hospitals all across the country; where whenever a baby gets delivered the parents receive ‘FirstCry Box’ as a way of saying Congratulations. Through this initiative, FirstCry was able to promote the brand in front of millions of new parents. The conversion rate was extremely high through this.
Supam Maheswari with Firstcry Gift Box
After adopting the hybrid business model, it is focusing on expanding the offline stores. They are also making money through products from BabyHug and Cutewalk.
Currently, the revenue of FirstCry is INR 897 Crores, and with its value of $1.9 Billion, it has added its name to the list of Unicorns in India. As of 2021 FirstCry has over 2000 employees working for it.
Goals, Challenges, Solution, and Competitors of Firstcry
The growth of a company is necessary and it can only be done when they fulfil all their goals and overcome all the challenges.
Goals of FirstCry
There are some aims that are the prime focus of FirstCry and they are:
The first goal is to increase the number of orders placed for the products.
Pursue the customers so that they can repeat their purchases.
To increase the average order value.
To increase customer engagement.
Challenges of FirstCry
The unorganized market is quite a problem.
Understanding the wants and behaviour of the parents is a hurdle here.
Solutions
To solve the challenges they have taken some steps and they are:
To understand the behaviours of the parents, a feature called Funnel analysis is being used.
Based on the purchase history and the behaviour of the users, products are recommended to them.
FirstCry learned the necessary techniques including user engagement pretty well, which lead to fulfilling their goals of repeated purchase and the increase in average order value. FirstCry now has experienced 10 million downloads on the Google Play store.
Being an E-commerce site specializing in baby products is actually a huge responsibility, especially when you are the first one to do that in the country. FirstCry does whatever they can to keep up with the name of being Asia’s biggest store that provides every kind of baby care product.
FAQ
Who is the owner of FirstCry?
FirstCry was founded by Supam Maheshwari and Amitava Saha.
Is FirstCry an Indian company?
FirstCry is an Indian online store for baby products. It was launched in the year 2010.
In the last few decades, online shopping has grabbed the full attention of everyone. It has become a part of our daily lives. From clothes to medicines, to groceries, there is hardly anything that cannot be brought from online. It is convenient, hassle-free and it saves time. Plus the pandemic accelerated the demand for shopping online; people find it safer especially during the period of lockdown.
Now when we purchase any goods they are delivered or shipped to the preferred place that we have mentioned while shopping online. There are different methods of shipping and E-commerce sites are adopting different models for their business. To deliver the products to their customers, a number of ways can be followed. In this article, we will talk about one of the methods which are known as Dropshipping. So, let’s take a look into it.
“Dropshipping is the entry point for a lot of people to business, E-commerce, and entrepreneurship. It’s the perfect first business.” –Lachlan Delchau-Jones
Dropshipping is a way of selling and delivering products to your customers without managing, and shipping the goods. Here you contact the supplier and let them deliver the product to your customer.
Basically, your website is like the intermediary, from where the customer chooses the product and then you forward the request to the supplier of the product who will ship it to the customer.
You don’t have to manufacture, store or ship the product themselves, dropshipping is free from all these steps all you have to do is to find the perfect dropshipping supplier for the job. It is quite a good option for those who want to start an E-commerce startup. It is said to be one of the most profitable models in the E-commerce industry.
The history of Dropshipping actually goes back to the days of the 60s and 70s, way before the internet was developed. During that time, when mails were delivered to the people, small booklets or catalogues were present along with them, with the help of that, one could place the order for their desired product from the catalogue through telephone and then the order was delivered to them at their doorstep.
Sears Catalogue
Amazon and eBay then changed the way people used to sell products online. People who want to sell their products could just place them on the sites and let the E-commerce sites drive the traffic towards that product.
Currently, sites just need to find the supplier for the product who does the remaining job for them. Aliexpress and Shopify are some of the websites that made starting an E-commerce business easier as manufacturers and dropshippers are easy to find here.
How Dropshipping Works?
If you want to start an E-commerce site, dropshipping is one of the best options for you. Below are the steps on how it actually works.
The first and foremost thing that one has to do is select the proper supplier.
The second step is to connect the supplier’s app to your online website.
Select the products that you want to sell to your customers.
Set a price strategy for you dropshipping model of your business.
Accept the orders from your customers.
The orders of the customers then are forwarded to the supplier. And you have to pay them for that order.
The suppliers then deliver the products to the doorstep of your customers.
Advantages of Dropshipping
Some of the advantages one get to enjoy if they chose to dropship are:
E-commerce business that follows the dropshipping model doesn’t need a large amount of capital for their business. They don’t need to pre-purchase the products. So comparatively, it needs less capital.
No need for a warehouse, where you have to store the products. The suppliers are the one who takes care of the product by storing them. Therefore, you can select whatever product you this is appropriate for your business.
As the whole shipping process of the products is handled by your supplier, you can do your business from any part of the world.
You can try to sell any kind of product on your website and if it is not bringing any profit, then you can quickly drop it from the list of your website.
Disadvantages of Dropshipping
Some of the disadvantages of the dropshipping model are:
You don’t know what kind of quality your product will be. A bad quality product may cause uproar and can be bad for your business.
You don’t have any control over the time the supplier takes while shipping the product to your customer.
While serving the customer, difficulties may arise, if there is a problem in communication with your supplier.
Dropshipping can be expensive as well, the market is quite competitive and if research is not done properly, then you might see other sites dropshipping the products at a much lesser cost.
Future of Dropshipping
In the past few years in the E-commerce business, there is an increase of business sites adapting to dropshipping model and in the future, it is only going to increase. Dropshipping can only be a profitable model for your business if you play all your cards properly and follow all the strategies carefully. For example, you have to be careful while selecting the dropshipping company for your business, proper research has to be done and then you can follow your plan.
E-commerce sites if planned accordingly and follow this model properly will turn into a high return business and will be a source of great profit.
For startups that are interested to try their hand at E-commerce, the dropshipping model is quite a good option for them. With more and more startups emerging, it is just a matter of time before people will realize the model’s importance and need in their E-Commerce business.
FAQ
Does Dropshipping have a Future?
Yes, dropshipping can easily turn into a profitable model for E-commerce sites as the model is a low-risk one.
How did dropshipping start?
Dropshipping started in the 60s and 70s when people used to receive catalogues by mails and could order items directly from the catalogue via phone, and have the company deliver them.
Who is the most successful dropshipper?
One of the most successful dropshipper is Irwin Dominguez. In just eight months, he made one million dollars worth of sales.
I wonder if there’s any space left to be explored in the tech space in the 21st century, or is it just a bunch of first-world issues. With this thought in mind, I present to you a story of a startup that filled the gap of online shopping and retail store closures.
If you purchase food, clothing, or whatever, you are entitled to receive money back. You spend a fortune on shopping, so why not make some money while you’re there? This isn’t about clipping coupons or looking for refunds. I’m referring to Ibotta.
Bryan Leach, an entrepreneur quit law to create Ibotta, a Denver-based company with over 400 staff, 20 m installs, nearly $100 million in funding, and alliances with Target, Walmart, and 1500 other companies. Ibotta, among the most popular mobile shopping apps in the U. S., was built in Denver in 2012. Ibotta aims to persuade millennials to do online shopping, and at the same time halt the trend of retail outlet closures by helping these stores.
Ibotta is a free app that you may get for your smart device. You register an account and then they generate a set of products that you can get at a retail shop, a supermarket if you’re purchasing a bottle of wine or a six-pack of beer. It’ll come in handy when you’re out pet shopping.
Ibotta Homepage
It works everywhere in the physical retail sector, and you choose which things you want to buy, then snap a pic of your receipt with your mobile or pay with your loyalty card, and they offer you a payback incentive right away. It’s essentially a 21st-century version of coupons or rebates, with a quick cash prize that you can collect and use on a gift voucher or deposit into your bank using PayPal or Venmo.
You can now use it for all of your online orders, such as calling an Uber, ordering online, or booking a flight on booking.com, and it will connect you to other e-shopping experiences and offer you quick cashback as soon as it hits a buy-in another app.
How was Ibotta Founded?
Bryan Leach, founder of Ibotta was a Denver lawyer who was glad to resolve global contract issues in arbitration in cities like London and Singapore across the globe, but the most thrilling part of his job was growing his international arbitration practice. When it came to creating his firm and doing the research work, he didn’t find it as enticing as he had hoped, and he hoped to be a part of a group of people who were looking to create something new.
One time, he was a little antsy when he returned from a conference in Rio de Janeiro saw one taking pics of his business cards so he could keep track of who he had just met at the conference, and Bryan thought about the disruptive power of mobile tech and how you could take pics of your receipt from the store and have quick access to data you need.
It turned into a task for him to discover how to convey promos and vouchers and have a direct link between the brand itself and the final user so these shoppers don’t have to take these Lil chits into the shop, and he found that there was a lot of tension with the current methods and a large expense on poor tactics.
The regret of not giving it a shot outweighed the fear of failing at this venture. Although he lacked the necessary business and technical talent to make this app, he travelled to Silicon Valley in search of investors, and to his surprise, the backers were enthusiastic about the concept and were willing to become angel investors. So one step led to another, and he soon found himself with $3 million in initial funding, at which point he formed a team with the right skillsets and the ability to design this app.
Tagline and logo of Ibotta
Ibotta Logo
“Life Rewarded” is the tagline of the Ibotta app, and it couldn’t be more apt. It is a must-have app if you’re hoping to save at least a few dollars upon each purchase. Every moment in daily life, to be exact.
Business Model of Ibotta
Value propositions
It’s an app that links firms and customers. It assists customers by making their life easier. You get accessibility to unique refunds after performing tasks (reacting to polls, viewing films, etc), and cashback on daily purchases. There are real money benefits instead of credit scores.
Channels
The following are the channels used by them: Mobile app, Google Play store, Blog posts, Social networks, Media (Forbes and TechCrunch).
Customer relationships
They build customer relationships via Buying sprees, Couponing replaced by entertaining activities, Referrals, Cashback, brands exploration.
Customer segments
Their target audience is millennials and Retailers (Marketers, Walmart, Target, etc).
Key partners
Their key partners include – Top companies and merchants (FMCG, dining at diners, etc), PayPal and Venmo are two popular payment options, Investors, LiveRamp Alliance
Key activities
The activities performed by Ibotta are Cold calls, Auditing, Client Support Systems Engineering, Ecommerce, Data Analysis, Conflict Resolution, Promotion, Project Management, Content Creation, Research Strategies, Ads, Sales, PR, Staffing.
Key resources
It’s a framework for smartphone use. The face recognition feature allows you to claim your deals by scanning your receipt. Other key resources include Designers, Salesforce, records of suppliers, Product details from customers, Analytics, and Investment.
Cost structure
Their cost structure comprises Lead generation, Branding, Promotion, IT infrastructure and communications, Software design, Operations, and Client service.
Revenue streams
Ibotta generates revenue by making the app Free for users, by earning modest fees from brands and stores, Answer polls, and paid ads.
Ibotta has used an associate fees business approach to earn revenue since its inception in 2012. Ibotta makes money for each sale made via their application by working with over 1,500 designer labels. Ibotta earns any moment a client buys the product through Ibotta at a partnered label.
Ads
Ibotta also earns money by offering marketers ad spaces and displaying them straight to users. They have a total of 8 different ad formats, like banner ads, instant messages, emails, etc.
Account Upkeep Charges
On profiles that have been idle for at least 6 months, it imposes a fee. It earns by taking funds from idle customers’ Ibotta account “rewards” balances to pay for the cost.
Ibotta’s influencer program
Performance marketing is the most intriguing part of lead generation and the transition to the sale for them and their affiliates. They don’t charge for display ads, views, or hits; instead, they charge per piece sold performance, which is how their influencer program works.
They pay those who recommend a pal or post material that leads to someone utilizing their app. They split the profits based on the value of the user to them. They make it worthwhile for them to convey the narrative of how Ibotta saves folks time/money.
They found that the sector’s general trend is to become apt to draw the distinction that assigns that traffic to the location where you bought that ad and away from inaccessible algorithmic media, which has induced firms like P&G to put a complete halt on display ads unless there’s the best approach, and they portray one of those best methods.
How is Ibotta Helping some of the Biggest Brands?
They deal with over 1500 consumer packaged goods firms, the majority of which are attempting to tell their brand’s narrative. They also collaborate with merchants with distinct goals. When it comes to FMCG firms, they just want to expose you to a unique product type and explain what makes their brand unique, but drawing your focus is difficult.
In a nutshell, they’re a one-of-a-kind space where folks can explore a wider customer base eager to learn about what they’ve built. They understand that once customers test their brand, it’ll become a frequent purchase. So what they’ve done is the brand connection in the form of small bite-sized factoids, recipes, and clips that let brands reach out to clients and target people known who prefer rivals’ products, which is Ibotta’s major value.
Stores are losing a big chunk of their market to e-commerce, but the fact is that mobile-influenced sales account for about $4 trillion in the US economy, which is ten times greater than e-commerce.
So, how can the technology be utilized to encourage consumers to return to their retail outlet?
Ibotta is providing a reminder and a reward to attain desired targets. They’re expanding cart sizes and the number of visits to those shops while also making an effort to have the same chat about what sets their brand apart.
What is the Secret to Ibotta’s Success?
3 most important factors in making an app that’ll be on people’s device’s homepage throughout the globe are:
An explicit benefit offer, in this case getting cash rewards for daily transactions via a free app.
Using an app that works in every case where you’d like to buy something important, hence why, you now can book an uber and place orders on the app.
High rate of usage: they cover aspects where you can return to Ibotta and begin with Ibotta every time if it’s online shopping or binge-watching rather than solely focusing on key value and rare deals, as others do.
Therefore, they’ll escalate the range of situations in which you can use Ibotta. On your dashboard, they’ll make it a lot simpler to find highly relevant data. Their search is one of the greatest, allowing you to browse the catalogues of all places you would wish to buy something at once.
Future Expansions
The app will be expanded beyond the US. They’re one of the top 5 best e-commerce platforms in the US, and there’s still ample space for them to flourish. They’re quite thrilled about launching the app in the UK, Australia, Canada, and the East – Asian nations. They’re actively working on it.
I can’t believe I am now finding Ibotta, although it’s existed since 2012. Just for shopping, you’ll get your money back? Gladly accept my request. Because of Ibotta, our daily regimen has altered, but it is worth giving a shot.
FAQ
Who is the CEO of Ibotta?
Bryan Leach is the current CEO of Ibotta.
How does Ibotta give money?
Ibotta earns money from its commission partners, ads, and influencer program, and shares the profit with the users.
How much do people earn with Ibotta?
An average Ibotta user earns between $10 to $20 a month.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Zivame.
With male employees wandering around, confused salesgirls, and an air of shame surrounding the process, buying bras in India appears indeed agonizing for women. Zivame was started in 2011 to allow women to shop for intimate apparel without fear of being judged.
When Richa Kar, the creator of the online lingerie store Zivame, launched her firm in 2011, she set out to alter all of that. We observed the impact of this concept and how it helped women shatter stereotypes along the road. Kar’s site has 5,000 designs, 50 brands, and 100 sizes to choose from, but more notably, it provides shoppers with dignity and privacy.
Know more about the startup story, founder, business model, funding and investors, etc. of Zivame by reading this article further.
Zivame is an online retailer that sells women’s clothing and intimate wear. Women’s lingerie, swimwear, loungewear, nightwear, and associated categories are sold by the firm, which also offers consultancy to assist women to choose economical and branded items, allowing them to get all of their clothing requirements met in one spot, which is, the company’s online portal.
In August 2011, Zivame, an online lingerie retailer with hundreds of designs for the Indian woman, launched its website. Customers may shop by category, brand, colour, size, and even specify what they wish to wear their lingerie under! Zivame simulates the offline shopping experience by providing extensive product pages, low-cost rapid shipping, and a hassle-free return policy.
Whether you’re an Indian lady or a male, Zivame is dedicated to providing an online shopping experience that allows people to purchase at their leisure and in the comfort of their own homes. Zivame challenges expectations in the lingerie and e-commerce market by going above and beyond what customers have experienced in traditional lingerie businesses.
Zivame – Latest News
November 24th, 2021 – According to the latest regulatory filings to the Registrar of Companies, Actoserba Active Wholesale, which owns the online lingerie store popularly known as Zivame and is now a part of Reliance Retail, reported a 31% drop in sales to Rs 147 crore for 2020-21, while its net loss also decreased by 11% to Rs 42 crore.
Covid-19 affected Actoserba Active Wholesale’s business and revenue. The firm sells clothes, swimwear, lingerie, nightwear, sportswear, innerwear, accessories, textiles, fabric, ready-made dresses, and other forms of dress materials wholesale, including through e-commerce.
Zivame – Industry
Lingerie purchasing in India has gone a long way, from small crowded stores operated by confused sellers to sophisticated online portals staffed by fitting professionals. While the stigma around lingerie still exists, women have been more comfortable experimenting with and purchasing ‘intimate’ clothing in recent years. To a large measure, if not entirely, this tendency may be attributed to online lingerie businesses.
Buying intimate wear online allows customers to keep their purchases private and have them delivered surreptitiously; this is one of the primary advantages that online lingerie businesses have over physical stores. Discounts, availability of foreign brands, a wide range of designs, and different size options (from slender to plus size) have all contributed to the growth of the lingerie retail business.
Richa Kar earned her bachelor’s degree in engineering from BITS Pilani and her master’s degree in business from Narsee Monjee Institute of Management Studies in 2007. After graduating from NMIMS, she worked for Spencers and SAP retail consultancy.
Spencer’s hired her as a Brand Communications Manager after she completed her MBA. She was quickly promoted and stayed there until 2011 when she was hired as a consultant by SAP. She had the opportunity to work with Limited Brand, the company that owns Victoria’s Secret, during her tenure at SAP. Her meeting with the client was the catalyst for the creation of Zivame.
Zivame – Startup Story
Richa discovered that while shopping for lingerie from sellers of the opposite sex, ladies are hesitant to discuss their wants and desires. As a result of this, women have difficulty determining what size and style to wear because no one is there to assist and educate them. She found the solution to the problem while keeping the problem in mind. She created an e-commerce site for women with many categories that would not only bring lingerie to the buyer’s home but also educate them on how to find the best style and fit.
The company sells more than just lingerie; it also sells women’s clothes, fitness wear, and sleepwear. The company is also recognized for providing exceptional customer service.
Richa has always maintained a laser-like concentration, approaching product mix decisions as if she were a buyer. Price, quality, immediate and unambiguous feedback on the goods, cash-on-delivery service, and a simple return/exchange policy have all helped purchasers grasp the brand and gain confidence.
Richa started up her office in 2011 and received her first order 5 hours later. She currently has 2.5 million monthly clients and sells two things in under a minute. Richa Kar’s Zivame journey influenced the entrepreneurial system since her proposal was not unique but also controversial.
Zivame – Vision and Mission Statement
Zivame’s vision statement says, “To Offer Every Woman the Confidence, Comfort & Choice She Deserves. Confidence is sexy and we want to help women find it, wear it, and be it every day.”
Zivame – Employees
Amisha Jain – CEO
Yash Dayal – Chief Technology Officer
Jayesh Nair – Head of Facilities Management
Arun Kumar – Associate Director Business Development & Projects
Chetna Bhaskar – Creative Director
Manab Hembram – Creative Director – Design & Product Development
Sirisha Tadepalli – Marketing Director
Sourav Kejriwal – Director Finance
Aditya Mulay – Regional Sales Manager
Astha Sahay – Business Manager – Partner Business Ecom
Zivame – Business Model, and Revenue Model
The firm suffered management reshuffles in the early years, and since 2017, it has concentrated on developing sustainably by combining online and physical techniques. As part of its omnichannel marketing approach, Zivame has opened several brick-and-mortar storefronts known as “Fit Studios” around the nation.
Zivame Store
A completely integrated shopping experience from the physical store to the virtual store, including mobile applications and the entire range of options given by the offline and online worlds, is what an omnichannel marketing strategy entails. The goal is to provide a seamless purchasing experience for them.
Individuals are more affected by images than by text. Zivame used a lot of attractive photos of their product range, which made it difficult for their target demographic to navigate. All of the bargains are linked on the Facebook page and advertisements, directing people to the website. Visitors’ inquiries were promptly answered.
Individuals were able to develop a bond with the brand as a result of this. What appears to have worked particularly well for Zivame was its approach to its product range, which allowed clients to select the best match.
Zivame – Funding, and Investors
Throughout eight rounds of financing, Zivame has generated a total of $69 million. Their most recent fundraising came through a Secondary Market round on July 28, 2020.
Date
Round
Amount
Lead Investors
Jul 28, 2020
Secondary Market
–
Reliance
Sep 17, 2019
Venture Round
$2.7M
Avendus Capital, Zodius Capital
Apr 9, 2019
Debt Financing
₹600M
Trifecta Capital Advisors
Mar 30, 2019
Series C
₹600M
The Allana Group, Zodius Capital
May 28, 2018
Venture Round
–
Zodius Capital
Sep 3, 2015
Series C
$40M
Khazanah Nasional, Zodius Capital
Dec 10, 2013
Series B
$6M
Ronnie Screwvala
Mar 14, 2012
Series A
$3M
Chiratae Ventures
Zivame – Growth
The firm suffered management reshuffles in the early years, and since 2017, it has focused on developing sustainably by combining online and physical techniques. As a consequence, Zivame’s losses in FY19 decreased by roughly 39%, to INR 19.56 Cr from INR 32.11 Cr in FY18. In the fiscal year 2018-19, the firm recorded total revenue of INR 141.89 Cr and total costs of INR 160.01 Cr, according to the company’s filings.
In terms of revenue, Zivame’s main source of income is product sales, which totalled INR 137.42 Cr in FY19, up 59.49 per cent from INR 86.16 Cr in 2018. The pace of growth is comparable to what we witnessed last year when the firm reported a 56 per cent increase in sales. In addition, the company’s service sales remained unchanged at INR 48 lakh, while other revenue fell to INR 3.98 crore.
According to Zivame CEO Jain, the company’s annual run rate for FY20 has reached INR 340 crore. Jain further stated that revenues via Zivame’s mobile application had climbed from 50% of total sales in FY18 to 65 per cent in FY19.
“Challenges lay at every point- First with the category itself – There is a lot of discomfort surrounding the lingerie as a category in India. The hushed or the suppressed nature of the category, has led to various myths and misconceptions getting attached to it,” said Kar.
She went on to say that she was confident that Zivame had the answer to tens of thousands of Indian women’s lingerie issues. However, there was an uneasy ten-second quiet when she informed someone about it. The next stage was to incorporate the business, obtain a payment gateway, and lease office space. Each of these processes was difficult due to the nature of the industry in which the company works.
In 2015-16, the corporation experienced one of its most significant problems. In the financial year 2016, the company’s overall net loss increased by 84 per cent, amounting to almost 54 crores.
“To our astonishment, offline sales have returned to pre-Covid levels a few months ago,” said Amisha Jain, Zivame’s CEO. Reliance Brands is one of the owners of the digital-first retailer, which has opened roughly 24 new outlets in the previous four months and wants to treble the number in 2021.
“By the end of next year you will see us with about 150 stores and we are going to be expanding through other formats as well,” added Jain.
According to Zivame CEO, Amisha Jain, the firm is poised for exponential growth in the next years because of technology, analytics, and innovation.
Zivame CEO – Amisha Jain
She predicted that the firm will increase by more than 75% in the following several years. The firm is focusing on four areas to fuel development, according to Jain: ongoing product innovation, exceptional user experience, omnichannel presence, and its new brand identity.
Zivame – FAQs
Is Zivame an Indian brand?
Yes, Zivame is an Indian online lingerie retailer founded by Richa Kar in 2011.
Who is the owner of Zivame?
Richa Kar is the founder of Zivame.
Is Zivame owned by Reliance?
Reliance Brands acquired a 15% stake in Zivame and is eyeing to buy a 100% stake in this online lingerie retail brand.
Which companies do Zivame compete with?
Top Competitors of Zivame are Shyaway, Clovia, Boux Avenue, Andra Group, ThirdLove, Adore Me, Figleaves, and Change.
Angel investors are sometimes marked as Private investors or Seed Funders. Though known by different names, their main aim is to invest in startups or new ventures, thereby helping them to grow and create a presence in this dynamic environment. If you are looking to get an insight about Angel Investors in Delhi along with their Contact Details and Major investments, then this is the right place. As we have put in our best to compile a list of Angel Investors in and around Delhi.
Before, getting to the list of Angel Investors in Delhi. Let’s get an understanding on What do Angel Investors look for in a startup? It becomes essential for a startup to wisely approach an investor that suits the requirements and expertise of both.
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Markets Interested: SaaS, Consumer Internet, Big Data, Cloud Computing, Healthcare, and Digital Media. Investments: Instamojo, POPxo, ZipGo, Dunzo, Innov8, Rapido, Unacademy, CroFArm among many others.
Rajan Anandan | Angel Investors in Delhi
Rajan Anandan, the MD of Sequoia Capital, is the most prominent investor in the startup industry. He has served as an MD at Microsoft India, Vice President and SEA at Google, and also gained exposure in Dell India. He has gained experience with startups across various domains.
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Markets Interested: Mobile, Gaming, Social Media, Real Estate, Food Tech, Logistics, Consumer Internet, Media, Fintech, HR Tech, Education, and E-commerce. Investments: LogiNext, Milaap, InnerChef, Wishberg, FactorDaily, ThePrint, Flyrobe, TapChief, Unacademy, Innov8 among many.
Vijay Shekhar Sharma | Angel Investors in Delhi
The founder and CEO of Paytm, Vijay Shekhar Sharma and One97 has a spectacular experience in the Indian startups. He has given a helping hand to many of the startups in their journey of survival and growth. He graduated from Delhi College of Engineering and later founded his first venture XS Corps, which was then sold to Lotus Interworks LLC.
Sunil Kalra is one of the prominent independent angel investors in Indian Angel Network. Being the MD at Via Projects Pvt Ltd and a Venture Partner at Stride Ventures, Sunil has gained immense experience in the field of Finance & Investments.
Markets Interested: Consumer Internet, IT, Augmented Reality, Social Media, Clean Technology, Food and Beverages, Fintech, Big data. Investments: My Child, WittyFeed, PumpKart, Deyor Camps, Ketto, Nimo Planet, Falcon Labs, Josh Talks, Inc42 Media, SectorQube, and many.
Ritesh Malik | Angel Investors in Delhi
Ritesh Malik, the Co-founder, and MD of Innov8 practised as a professional doctor at the esteemed Ganga Ram Hospital, before venturing into his entrepreneurial journey. He is an active and prominent angel investor in Delhi. He also Co-founded Adstuck Consulting Pvt Ltd, a digital transformation agency.
Markets Interested: Consumer Internet, E-commerce, Internet, Big Data, SaaS Investments: Ola, Gigstart, UrbanClap, Bira 91, Belong, Bewakoof, Rapido, Razorpay, Fynd, Jugnoo, Mamaearth, Tripoto, LetsVenture among many others.
Kunal Bahl | Angel Investors in Delhi
Kunal Bahl, the Co-founder, and CEO of Snapdeal is the most prominent and active investor in the Indian startup ecosystem. He is an alum of the prestigious Wharton School of Pennsylvania. Before Snapdeal, he was associated with prominent organizations like Deloitte and Microsoft in the US. He co-founded Jaspers, the parent company of Snapdeal in 2008.
Aloke Bajpai is the Co-founder, and CEO of Ixigo – an Online travel marketplace. He is a keen angel investor based out of Delhi. He is a B.tech graduate in Electrical Engineering from IIT Kanpur. He served as VP at Final Quadrant Solutions Ltd, by getting engaged in strategic business development and product marketing.
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Markets Interested: Clean technology, Fintech, AI & Robotics, Digital Marketing, Healthcare, Foodtech, Big Data, and Virtual reality Investments: Unocoin, Arya ai, SmartVizx, Rubique, MObilewalla, LogiNext, Rubique, Phonon, Utsav Fashions, Vista Pharma, Auro, and many more.
Neeraj Kumar Singal | Angel Investors in Delhi
Neeraj Kumar Singal, Founder and Director of SEMCO Infratech Pvt ltd and also Lightyear Infratech, is a focused investor in varied fields. He is an active member of IAN (Indian Angel Network), LetsVenture, and HBS Alumni Angels. He values innovation and appreciates strategic ideas that can transform the world of Business. He is also well represented at various leadership roles and organizations like FCCI, HBS Club of India, Young President Organisation, AIMA, CII, TiE, Ph.D. Chambers of Commerce and Industry, and many.
Dinesh Agarwal, Founder and CEO of IndiaMart, is a prominent entrepreneur and angel investor. He is a well-known member of The Indus Entrepreneurs (TIE) and Internet and Mobile Association of India (IAMAI). Being an alum of The Harcourt Butler Technological Institute of Kanpur, he served as a system analyst at HCL Technologies.
Markets interested: Healthcare, Consumer Internet, Mobile, Fin-tech, Food-tech, E-commerce, Media. Investments: Meesho, LifCare, Babygogo, Fashalot, Sheroes, Tripeur, Foodcircle, Just Move, Shuttl, Reify Health among others.
Rahul Garg | Angel Investors in Delhi
Rahul Garg is the Founder & MD at Leo Capital India. He is one of an active business investors in delhi for startups. Being an alumnus of IIT Delhi with a degree in Computer science, his expertise in this field is commendable. He is also associated with TiE, NASSCOM, IIT Mentors, and many other organizations.
Markets Interested: Management Consulting, Product Innovation, Blockchain, global investments, technology management, SaaS, Clean technology, etc., Investments: Betaout, Zippr, Tavaga, Innov8, Testbook, Adpushup, Doormint, LE tote, Rappi, Lead Genius, Proven, NexGear, and many more.
Utsav Somani | Angel Investors in Delhi
Utsav Somani is a prominent angel investor in Delhi via AngelList (an online marketplace of startups and investors). He did his Masters in Innovation & Entrepreneurship from ESADE Business School in 2012. At present, he is also the partner at OB1T Capital (Investment management). He is a well-experienced investor and has been active in the Indian Angel Network.
Investments: Agastha, Rapido, Wizgo, Routofy, Drivezy among many.
Nikunj Jain | Angel Investors in Delhi
Nikunj Jain, the Co-founder and CEO of Zohem (A blockchain-based data exchange protocol) is a warm investor in the Indian Startup industry. He is a keen investor and also a noteworthy entrepreneur. Before zohem, he had co-founded Frankly.me, which is a video microblogging startup along with inoXapps (a gaming startup). Nikunj did his Btech, Textile Technology from the reputed IIT Delhi.
Investments: Touch Talent, Adpushup, Lucideus, and Wishberry.
Amit Ranjan | Angel Investors in Delhi
Earlier, Amit Ranjan had Co-founded Slideshare (Professional content sharing platform). He is now active as the Architect for Digital Locker & OpenForge (e-governance projects) under the Ministry of IT, Government of India.
By being an enthusiast about startups, he mentors them for their growth and development. He played a lead role in commencing the cult of technology “unconferences’ called BarCamps, by organizing India & Asia’s first such event in Delhi.
Rohit Bansal is the Co-founder of Snapdeal, an Indian e-commerce business. Rohit Bansal is one of the prominent investors in the Indian Startup ecosystem. He is an alumnus of IIT Delhi with Btech and Mtech in Computer Science. He is skilled in team management, business development, and strategic planning. He not only provides finance to startups via investing in them but also guides them through their journey by mentoring them in areas of sales, product management, competitor analysis, operations, vendor management, and marketing.
Alok Mittal, the Co-founder, and CEO of Indifi Technologies Pvt Ltd is not only among the prominent angel investors but also the founder of Indian Angel Network, a platform that connects startups and investors. He is an alumnus of the University of California and completed his Bachelors in Computer Science from IIT Delhi.
Earlier he had also co-founded JobsAhead.com (leading e-recruitment business), which was later acquired by Monster.com. He also worked with Hughes Software in telecom and internet technologies. He graduated from IIT Delhi and completed his MS and Management of Technology programs from UC Berkeley.
Markets interested: Technology, Consumer internet, Media, Fintech, Travel, Gaming, E-commerce. Investments: Overcart, Serial Innovations, Speakwell, Inc42 Media, Dexl, Silver Push, Little eye labs, Gamezop among many others.
Rajesh Sawhney | Angel Investors in Delhi
Rajesh Sawhney, the Co-founder, and CEO of InnerChef (Food Tech Startup) is a successful entrepreneur and angel investor He is also the CEO of GSF, an Indian Capital firm and accelerator which is focused on mobile startups. He has a wider experience in media and entertainment ventures. Earlier he worked as the COO of Times internet ltd, as the president at Reliance Entertainment and around 14 years with BCCL. He created several successful businesses across sectors like TV, eCommerce, and travel.
Markets interested: eCommerce, Consumer Internet, Foodtech, Travel, Education, Social Media, Gaming, Automotive, Fintech. Investments: Flipclass, GamingMonk, White Owl, YumLane, Zophop, IndiaLends, LimeTray, MassBlurb, Rapido, OnlineTyari, Scoopwoop among many.
Kunal Khattar | Angel Investors in Delhi
Kunal Khattar, the Founding Partner of AdvantEdge Partners (Venture Capital Firm), is one of India’s most prominent investors. He also acts as the Director of Rapido, leading a two-wheeler ride-sharing platform. Earlier, he worked as the Marketing Manager at Vodafone. He has also Co-founded ventures like Simply Look.
He is one of the most active angel investors in Delhi, who is always available for any kind of help on sales, business development, communication, and strategic marketing management.
Markets Interested: Consumer Internet, Enterprise Software, Technology, Digital Media, Technical Continuing Education. Investments: Airwoot, Biosense, HackerEarth, Xapr, Little Eye Labs, ShieldSquare, MobStac, and many.
Samir Sood | Angel Investors in Delhi
Samir Sood, the Co-founder of Venture Highway (Early-stage venture investment firm) is one of an active private investors in Delhi. He served as the Head of Corporate Development, South Asia and Australia at Google. He was also associated with organizations like Cisco, Microsoft, Dell, and Lehman Brothers. He is an MBA graduate from The University Of Chicago and completed his MS in Mechanical Engineering from Tufts University.
Markets Interested: SaaS, Enterprise Software, Fintech, Social Media, IT, Clean Technology, Gaming. Investments: Alma Connect, Enpower, HashCube, Zuvvu, Pinpuff, Ideophone, Biosense, and many more.
Pranay Gupta | Angel Investors in Delhi
Pranay Gupta is the Co-Founder of 91springboard, India’s leading co-working spaces. He also acted as the Joint CEO at Centre for Innovation, Incubation, and Entrepreneurship. Before Co-founding 91springboard, he worked with Lehman Brothers and Nomura Securities.
Soaib Grewal acts as an Advisor to AngelList India and is also the Venture Partner at TLabs, a leading startup accelerator and seed investment firm. Before getting associated with TLabs, he acted as Design Mentor at Microsoft Accelerator and also founded BOLd, Design-led investment firm.
Markets interested:E-commerce, Clean Technology, Travel, Real Estate, SaaS, Big data. Investments: Radiowalla, AdvantEdge Club, WittyParrot, Leverage Edu, Alliz Health among many.
Hetal Sonpal | Angel Investors in Delhi
Hetal Sonpal is into mentoring young minds and budding entrepreneurs along with the students of Amity International School in Gurugram. Earlier, he worked with Intel as the Head of Strategic Alliances. From the esteemed Narsee Monjee Institute of Management Studies, Hetal obtained his MBA Degree. He possesses relevant knowledge and expertise in his field.
Markets Interested: Social Media, Travel, Foodtech, Automobile, B2B, Internet. Investments: Yaantra, BSquare, RippleCard, Wow Momo, Find my Stay, ChefsNearMe, Ziveg and many more.
Yogesh Bansal | Angel Investors in Delhi
Yogesh Bansal, the Founder, and CEO of ApnaCircle Infotech is a tech missionary with tremendous knowledge and expertise in this field. He holds an MBA Degree in IT & Finance from the University of North Carolina and also founded companies like GeoRapid, GoActiveClub, and Mail Genie. He has got exposure to skills like team building, merger and acquisitions, and serial entrepreneurship.
Markets Interested: Healthcare, Aerospace, Hospitality, Agritech, Real Estate, Foodtech, Travel, Fintech. Investments: X Prime, Unbxd, SmartVizX, IntensAquatica, SquarePlums among many.
Bharat Mehra | Angel Investors in Delhi
Bharat Mehra is the Co-founder of Eatworks. He has major experience in the industry of food and real estate. He is a graduate from the esteemed Alliance Manchester Business School and entails skills in Negotiation, management, sales, and valuation. He is among the leading seed investors in Delhi, who is always an enthusiast to work with people who have passion and zeal to do something new.
Satyan Gajwani, the VP of Times Internet & Board member of Times India Group, is among the prominent investors in Delhi. Times Internet is one of India’s largest digital media companies that possess brands like Mumbai mirror, Gaana, Times of India among many. He is an alumnus of Stanford University. He also acts as a mentor to startups in media planning, market research, strategic planning, and team building.
Markets Interested: Enterprise Software, digital media, fintech, e-commerce, journalism, technology. Investments: Magictap Solutions, NewsBytes, ORO Wealth, Slintel, Vaultedge, Khabri, Yellow ant among many.
Rajat Harlalka | Angel Investors in Delhi
Rajat Harlalka, the Co-founder of Bellurbis Technologies (enterprise software platform), is an active angel investor in Delhi. He is an alumnus of IIT Varanasi and IIT Guwahati. He also acts as the operating partner at GSF India and as a mentor to startups. Be it any concept, like Competitive Analysis, Product development, presentation skills, industry trends or technical marketing, Rajant is at the forefront to help you out.
Abhishek Dwiwedi, an Assistant VP of Growth at 1mg.com (Online Pharmacy), is one of the top angel investors in Delhi. He is associated with SternFisher (an Angel Network) as a partner and also served as the Head of Business Development at HealthKart. By being an alumnus of Delhi College of Engineering, he launched SBD Solutions to organize the fragmented solar photovoltaic & thermal market.
Spinny, a platform for buying used cars, was Founded by Niraj Singh. Earlier, he was associated with Outbox Ventures as a Founding Partner and has also Co-founded Top Yaps, an internet media site. Locus Education, an ed-tech startup that helps students with IIT JEE Preparation was also co-founded by him. Being a graduate in Electrical engineering from IIT Delhi, he has got exposure to various domains. He not only invests in startups but also provides correct guidance for the growth of the venture.
Markets Interested: Fashion, Social Media, Digital Marketing, Ecommerce, Lifestyle, Blogging, Marketing, Food, Logistics. Investments: Campanja, Bea’s of Bloomsbury, Shoto, Tizaro.
Priyanka Gill | Angel Investors in Delhi
Priyanka Gill is the Founder & CEO of POPXo, Women-focused digital media firm). She is a prominent female angel investor in Delhi and entails interest in building brands within the lifestyle market. She is also the founder and CEO of Plixio (Influencer management platform) & Luxeva (Digital guide platform). She completed her Master of Arts from Kings College London and BA (Hons) in English from Lady Shri Ram College for Women.
Anirudh Mullick is the head of Recruitment at Sequoia Capital India, where he provides recruiting services to Sequoia’s portfolio companies. He is currently the VP of Sequoia Capital India and is an alumnus of IIPM. Earlier, he served as an Associate Director at Executive Access India. He can help startups find and acquire talents for their development and also guide them through business development and strategic planning.
Markets Interested: Consumer Internet, SaaS, Small and Medium Businesses, Education, Big Data, Location-Based Services. Investments: Kartrocket, Kraftly, Roposo, talking threads.in, Giveter.com, among many.
Gaurav Kachru – Angel Investors in Delhi
Gaurav, Founder and Managing Partner at 5ideas (an investment firm), is an active private investor in Delhi. Earlier he founded e-commerce startups FashionAndYou and DealsAndYou. Before commencing his entrepreneurial journey, he worked with Manpower Inc as Regional Director for Asia.
Markets interested: Enterprise Software, Travel, Technology, SaaS, Mobile applications, Fintech, Healthcare. Investments: MealHopper, Mind Your Fleet, OnlineTyari, AppVirality, Autowale.
Rajnish Kumar | Angel Investors in Delhi
Rajnish Kumar, the Co-founder and CTO of ixigo.com (travel & hotel booking platform), is one of the prominent angel investors in Delhi. He is an alumnus of IIT Kanpur and has expertise in Computer Science and Technology. Earlier, he had also founded Traveneus and has an understanding of Mobile applications and Software development. He also served in various roles at Amadeus IT Group in Spain
This was our list of Angel Investors in Delhi. If you are an investor or know any of the investors for startups, connect with us at shubham@startuptalky.com to get featured in the list.
FAQs
How to get investors for business in India?
Steps to get investors for business in India or investors for startups in India:-
Create a profile on Angel List.
Prepare a record of investors to share your ideas with.
Brush up your networking skills.
Have a classy introduction to your and your business.
Tell them why they should invest in your business.
Where can I find Angel Investors?
Check with the Business Development Center, Community Futures Office or Economic Development Centre where you live; there may be an active group of angelinvestors in your community.
What is an angel investor?
An angel investor is a person who gives capital for a business start-up, normally in exchange for convertible debt or ownership equity.
How to find investors in Delhi?
You can find out investors in Delhi by Ask Family or Friends, try crowdfunding platforms to find investors.
A village can be a hub of opportunities for an entrepreneur. There are fewer people and more problems to be solved. If you’re settled in a village or got some money to invest, what better way to provide value than to start your own business? These ideas require relatively less investment and can be a great way to start earning locally. The initiative by the government, Atmanirbhar Bharat has only boosted the startup opportunities in rural areas.
Startups based on local problems and businesses usually do well in villages as they’re trusted by the locals. That being said, here are 10 small business ideas for villages that you can start right now:
Minimum Investment required for Kirana Store – Rs.5 lakhs – Rs.15 lakhs
Kirana/Retail Store
Most people in a village have to make a trip to the city just to get essential supplies. This means that a journey has to be made simply to get what is needed for daily life. Even within the village the shops are mostly sparse and spread apart. Starting a Kirana store with essentials can be a well worth investment as people always prefer buying locally.
For getting essentials like dairy, everyday items, and groceries, it’s considered a blessing to have a good reliable retail store in the neighbourhood. Since you live there yourself, people are more likely to trust your business and buy your products.
Keep a standard for quality, inventory and supply chain. This will ensure that you get a steady flow of customers for years. A grocery shop can also be a storefront for many other businesses. Mobile recharge, DTH recharge, household items, etc. can be presented as well. This covid crisis proved that how Kirana stores can be a great investment, as when all the stores were shut retail stores were in great demand.
2. Rice/Wheat Mill
Minimum Investment required for Rice/Wheat Mill – Rs.10 Lakhs
Villages are almost certain to have rice plantations. Farmers normally depend on rice mills in the city to process their produce and this can get tedious over time. They have to pay for transportation and labour. Would you rather go to the city or prefer to get the job done in your village? Starting a rice mill business isn’t too much of an investment.
With the price for machines reducing, you just need a place to set it up and you’re good. Having a rice mill would enable villages to process their product from the village itself. By starting this business you’ll be doing the farmers a favour as well. A trustable mill to get the grains processed will always be welcomed by the people.
3. Organic Food Store
Minimum Investment required for Organic Food Store – Rs.10 Lakhs
If you’ve got the time or hobby to take care of plants then starting an organic food business might be the easiest and profitable business to start in your village. Fresh products are always high on value and in demand. Some people unknowingly grow enough organic vegetables in homes to start a small business. It doesn’t necessarily have to be a farm or large-scale produce.
Retail shops in cities nowadays have a separate section for organic produce. This is also one of those businesses that require the least investment. If you have some area to plant and time to look after the crops then it’s just a little effort to turn it into a successful business.
4. Oil Mill
Minimum Investment required for Oil Mill – Rs.5 lakhs
Oil is essential to almost any cooking project. The prices are also rising ever so slightly without you knowing it. Some people would prefer to get natural oil with their own supplies. In villages, it’s common for farmlands to have a considerable amount of coconut trees. Peanut, sunflower, and palm oils are products that people desire.
Starting an oil mill in a village enables its residence to convert products like coconuts into oils. These would normally be discarded and required oils would be bought. This means people wouldn’t have to travel to the city and they have access to it within the village itself. This does require you to buy the machines necessary but it’s sure to be generating revenue soon as you start.
Minimum Investment required for Arts and Crafts Store – Rs.10 lakhs
This is certainly one of the more interesting and low investment business ideas on the list. If you’re talented in art or know someone that is, starting an arts and crafts store could be a great idea. Tourists often visit villages and are willing to pay to get well-crafted memorabilia locally.
It could be pretty pottery, handmade toys, fans, or even handmade jewellery. Although it requires some talent, to begin with, it’s going to run smoothly as long as the place has visitors. Businesses like gift shops, tourist homes, and art stores are usually season-dependent. More people during the holidays will mean more sales. This is something to keep in mind while starting a business of this sort in rural areas.
In a survey, it was found that 98% of people prefer to buy essential products from a local store. This applies to meat shops as well. Being a mandatory part of the diet, people are meant to make this purchase. Nowadays shops like these sell all sorts of dairy products too. This can be a good business for anyone who sets it up in a rural area.
Butchers can be hired and poultry can be purchased from a farm. All it needs is good management and strict standards of quality. Once the sales start bumping up, you also have the choice to supply to nearby hotels and restaurants which can add to your source of income.
7. Handmade Soaps and Candles
Minimum Investment required for Handmade Soaps and Candles – Rs.1 Lakh
Another relatively easy-to-start small business is selling handmade soaps and candles. The craft requires no acquired skill and can be learned by another with time. People can be hired to work and eventually, your brand of handmade soaps can become a reality.
The same goes for candle-making. Handmade candles that are aromatic and cheap can sell fast. You can distribute your product with your own store or through other retailers within the area. Depending on how you perform, this is a scalable business.
8. Tutoring
Minimum Investment required for Tutoring – 0.5 – Rs.1 Lakh
Tutoring
If you’re qualified to teach or can hire teachers then starting a tutoring service in a small village is a great business idea. Schools in the area mean students who can use help with their studies. Math and Science are popular subjects for tutoring since students find it relatively difficult. With good intentions and a patient mindset, you can help out many children of all ages.
Like all businesses, if your services through an educational institute are good, it doesn’t take long before the place is crowded with students through word of mouth. Every year more students are in need and this means the business can sustain itself as long as you pay your bills.
Minimum Investment required for Internet Cafe – Rs.10 lakhs – Rs.15 lakhs
Indian Villages are being transformed every day yet some places still lack basic internet connectivity. In a world where everything from booking tickets to paying taxes is done online, internet access is a must. If the village lacks this basic access then starting an internet cafe can be very profitable.
Cheap hourly prices along with photocopy and scanning will satisfy most needs of the people. In a village without this facility, they would have to travel to the city. This business does require some initial investment for the internet and computers but it will likely be a successful one.
10. E-commerce Store
Minimum Investment required for E-commerce Store – Rs.15 lakhs
E-commerce Store
No matter where you are if you’ve got a product or an idea the internet grants you a way to turn it into a business. The best part about this business route is the vast array of possibilities. It could be anything from a traditional clothing store to something different like earthen pottery. Technology makes it so easy to start up your online store in minutes.
If you’re new to e-commerce some of these platforms have guides to help you learn the ropes. You could have a store that sells a single unique product or multiple products. These products once online can be bought by anyone in the world if you choose. CMS software makes this process a lot easier. If you’ve already got a successful physical store in the village, getting an online storefront can breathe new life into your business and bring in more revenue. Customers will appreciate the convenience and take advantage of this facility faster than you realize.
Poultry Farming, Milk centre, Flour Mills, and Drinking-Water Supply are some of the most profitable small business ideas in a village.
What are the most successful small businesses?
Cleaning, Social Media Management, Gardening, and Web Design are some of the most successful small businesses.
What business can I start in the village?
Milk Centre, Kirana Store, Electronics, Mobile and Accessories Store, Fertilizers & Seeds Storage Store, and Clothing Store are some of the businesses you can start in a village.
Reselling is considered as a new strong business model. Reselling has earned much reputation due to the advantages associated with it. Reselling is a simple business model that allows one to purchase products in a bulk quantity and then resell them according to the prices they want by adding up their margin.
Even though reselling is considered as one of the simplest businesses one can try for. The success rate depends upon the marketplace one decides to resell their products at. There are multiple options available to resell the products on the online platform. One can select from the vast options of the available platforms by keeping the pros and cons in mind and their own requirements.
Let us look at some of the best reselling apps in India:
Reselling is majorly famous because of Meesho. Even though reselling business was in work from much earlier, but online reselling got its popularity from a few applications and one of the majority participant applications in it Meesho.
Meesho was initiated by the IIT graduates named Vidit Aatrey and Sanjeev Barnwal in the year 2015. Meesho allows its resellers to purchase products from its application only to resell them again after adding up their prices through the same application only. Meesho is known to sell products such as fashion, handicrafts, and lifestyle.
Major Features of Meesho
Meesho allows the reselling work to be started with zero investment.
Easy to use Interface.
Available in more than one language, hence enabling a larger crowd for stepping in reselling business.
GlowRoad
GlowRoad Homepage
GlowRoad is a famous name when it comes to women’s reselling business. The fame attached with GlowRoad is mainly because of women participating in their reselling business. GlowRoad was founded in the year 2017 by the joint venture of Sonal Verma, Kunal Sinha, Nitesh Pant, Shekhar Sahu, and Nilesh Padariya. GlowRoad was initiated with the thought of providing women with the way to earn at the cost of minimal risk from the comfort of their homes.
GlowRoad enables its users to get directly connected with manufacturers and sell it online only. It allows the creation of an online store for reselling purposes by saving the time and effort required for inventory management. GlowRoad is known to provide a wide range of products, somewhat similar to the Meesho app. It has its products ranging from lifestyle, fashion, accessories, etc.
Major Features of GlowRoad
Supports multiple languages.
Enables the reseller to open up their own online stores.
It is a women-centric application, specially made to support women.
Shop 101
Shop 101 Homepage
Shop 101 is another widely used reselling application in India. It was initiated by Abhinav Jain and Aditya Gupta in the year 2015. Shop 101 allows its customers to sell their products through its application by creating an online store. By the use of that online store, the resellers can advertise and resell their products with the help of social media sites such as WhatsApp, Instagram, and Facebook.
Shop 101 allows easy access to the marketplace for purchasing products from manufacturers and a good facility for resellers to resell their products at their own price. Shop 101 is known to provide products specially categorized into fashion. Yet there are other products also available such as lifestyle and essentials.
Major Features of Shop 101
Allows the creation of an online store at the zero investment option.
Enables resellers to purchase, create online stores, sell through social media and its website all at the access of just one application.
Motivates young entrepreneurs to start work without worrying about setbacks.
Elanic
Elanic is another reselling application invented and widely used in India. It was invented in the year 2015 by the joint efforts of Abhilash Narahari and Palkush Rai. Elanic is an online web-based application allowing its users to sell and purchase from its application. Elanic is known to provide products such as fashion, lifestyle, home products, etc.
Elanic is a major selling platform allowing the selling of new as well as preowned products. Elanic allows its sellers with the facility of shipping products right from their door and also allows its buyers with the guaranteed real product.
Major Features of Elanic
Elanic has its services widely spread out across India.
Elanic allows the whole process of buying as well as selling with the addition of payment options all covered in a single application only.
Elanic has a propper communication system between buyers and sellers to avoid any confusion.
Yaari
Yaari Homepage
Yaari is said to be the new-age business model as it is also one of the most preferred applications used by resellers to sell their products within their group. Yaari.com was started in 2007 by two American-born Indians named Prerna Gupta and Parag Chordia.
Just like other reselling applications, Yaari was also initiated with the thought of providing a way to the young generation to make their own business without the need for investment. It also enables its users to share their dedicated products through the medium of social media. Yaari is known to have a vast range of products including clothing, home decor, fashion, lifestyle, and many more options also.
Major Features of Yaari
Strong as well as ethical supply chain and logistics centres.
Charges are applied only after the successful sale has been completed.
Enables its users to purchase and sell the products all in the same application with the addition of support from the team of Yaari.
Conclusion
Reselling has earned much acknowledgement in the last few years. There are multiple platforms out there enabling different people to step into the reselling business. Reselling business is counted under one of the most simple business models any newcomer can join for. Some of the best reselling platforms used in India are given above.
FAQ
Which is the best reselling app in India?
Meesho is one of the best reselling apps in India.
Is there another app like Meesho?
Yes, GlowRoad, Elanic, and Yaari are some of the similar apps like Meesho.
Today the whole world works over the internet. No industry can work without internet services. People cannot complete their day’s function without using their smartphones.
This increased dependency on smart devices and internet services has led to the growth of e-commerce. Be it buying, selling, or even window shopping, all a person do is pick up their smart devices and use the internet for them.
The massive rise of the e-commerce industry led to the idea of the C2C industry. The C2C industry enables consumers to buy and sell goods with each other. They use third-party e-commerce platforms to help this process.
Commerce is the trading of goods and services. When we add an ‘e’ to commerce, it becomes electronic commerce. This means trading goods, services, or information over the internet.
In the early days, e-commerce platforms did not gain much trust among consumers. People use to doubt the quality they might receive. But in no time, this industry started to flourish. People began to trust these platforms more and more with time.
Now, the pandemic has made e-commerce need of the hour. No matter what the need is. Be it clothes, groceries, cooked food, electronics, at-home services, there is an e-commerce platform for all. You name it and e-commerce has it.
E-commerce has made the process of buying and selling easy. Apart from ease, it has made the global market approachable. Indeed, e-commerce has made a huge space for itself in the global economy.
The Concept of C2C Industry
C2C stands for Consumer to Consumer or Customer to Customer. C2C is the concept that came into existence with the popularity of e-commerce. It is a category of e-commerce. This allows the consumers to trade with each other.
Earlier the trading of goods and services only involved the B2C model. In this model, consumers buy the goods and services from the businesses themselves.
Now, with rising e-commerce, the C2C model is gaining popularity. In this model, there is a platform where the consumers can sell goods and services to one another.
The C2C model is beneficial for both buyers as well as sellers. The buyers can find a variety of goods and services easily and the sellers can sell and earn from it.
How Do C2C works?
The main idea of C2C is to connect the buyers and sellers on a platform. These platforms are the third parties that act as mediators between the two parties.
These platforms enable the sellers to post their goods and services online and make them available for purchase. In this process, the third parties charge a commission for the products sold.
Users have to sign up on online platforms that allow C2C services. Different platforms have different terms and conditions for it. In this way, the users can buy or sell through online portals.
What are the Types of Customer-to-Customer Businesses?
The following are the types of C2C business:
E-commerce platforms
E-commerce sites provide a large platform for various goods and services. These platforms allow consumers to set up their stores online.
Those who want to have their own C2C business can sign up on these sites and start selling. This enables them to find a large audience for their products or services.
Online Auctions
Online auctions enable the customers to bid on the things that other customers are selling. An online auction requires third-party sites for its process. The users have to sign up or get a membership to take part in the process.
In online auctions, one sells rare items like antiques, jewellery, precious stones, etc.
Social Media Platforms
This is one of the most popular platforms for a C2C business nowadays. People spend a lot of time on their social media handles. This influences their choices accordingly.
Due to this, social media sites have now introduced features for online stores. A consumer can sell new or even old items to other consumers.
Various e-commerce platforms support the C2C industry. These are:
Etsy
Etsy Homepage
Etsy is a C2C site. It allows a person to set up their website where they can market and sell their products. It also has an app named ‘Sell on Etsy’. This helps you to keep track of orders, transactions, and also customer queries. Etsy focuses on handmade goods, craft supplies, and vintage products.
eBay
eBay Homepage
eBay supports both B2C and C2C sales. Along with basic selling practice, it also offers an online auction facility. One can put up a vintage or precious item for bidding. The other consumers can place their bids on it. The item gets sold to the highest bidder.
Amazon
Amazon Homepage
Amazon is the biggest online retail platform in the world. It facilitates both the business-to-consumer and customer-to-customer industries.
It acts as a third party between the buyers and sellers. It markets the products to the customers and also enables the users to sell on the platform. For this, Amazon gets a commission from the sellers for using its website.
Some other platforms include Flipkart, Craigslist, Facebook Marketplace, etc.
Growth of C2C- A Great Marketplace for Entrepreneurs
The rise of e-commerce technology gave birth to the C2C industry. The C2C industry saw massive growth and popularity during the pandemic. During the pandemic, the most popular C2C categories included, fashion, family items, handcrafted goods.
The C2C e-commerce market is growing faster than ever. More people are now interested in the C2C market. This increasing interest has encouraged various startups to facilitate the industry.
With such a great amount of growth, the industry has become super competitive. But there is always a scope for specific niche opportunities in the market.
C2C industry has grown a lot and has even more growth potential. The world is shifting from offline to online. Here, the C2C industry is sure to rise more in the coming years. Be it buying, selling, investing, this industry is beneficial for all.
The Disadvantages of C2C Industry
C2C industry is full of benefits. But like a coin, even it has two sides. The C2C platforms can have scams. There is a possibility of online frauds, identity threats, or a lack of guaranteed payments. The C2C sites do not have any power over quality control as they are only mediators.
C2C industry is a fast-growing industry. It has made the process of buying and selling super easy. Consumer-to-Consumer is a lucrative marketplace. It is a market that is worth exploring by every entrepreneur around the world.
The beginning of a C2C business can be quite difficult. But with time, proper planning, and tools, it can be successful in no time.
FAQs
What is C2C business examples?
Some of the examples of C2C businesses are Amazon, Alibaba, eBay, and Facebook Marketplace.
How to start a C2C business?
Choose a platform to sell your products, build your network, use advertising and marketing strategies to grow your business.
What is the C2C business model?
Customer to customer (C2C) or Consumer to Consumer is a business model where customers can trade with each other on online platforms.
Started by Fabrice and Alec. The story of OLX began as these entrepreneurs observed that apps like eBay or Craigslist had no interest in entering the market segment of buying and selling products and services. They took the opportunity and launched OLX as a marketplace. And bang, OLX took a step into the world of developing countries. OLX acquired the 7th position on the Google Play Store in the category of top free shopping with 30 million downloads. A rating of 4.2 stars and is labelled as one of the best local shopping apps in India.
The top categories in which the app allows its consumers to deal are: MobilesCars and bikesElectronicsReal EstatesFashion
Consumers can buy and sell easily through a smartphone.
Discover deals and buy from verified sellers in your neighbourhood.
Safely get what you want from home and have conversations with certified sellers, negotiate with them.
Manage your chats easily.
Get recommendations based on your interest.
Manage and edit ads on the go. The app is designed for fun, simple, intuitive, and a great shopping experience. It promises a cutting-edge experience that effortlessly helps you find what you need and sell something new in just seconds.
Apart from having apps and a website. OLX has its presence on social media, which includes accounts on Twitter, Instagram, and Facebook.
Marketing Strategy of OLX
Advantage of a wider reach across the globe
OLX has a global footprint with 322 million monthly active users (MAUs) using the trading platform. Not only this, the team of OLX itself that includes 11,000+ members are spread over 81 nationalities (countries) making it diverse and having a wide reach; the organization ranks 3rd highest among the global companies in digital footprints.
Partnerships
Associated with brands like Property 24, Storia, Otomoto, Obidos and more. Its investors include Prosus Naspers, which is also its parent company. DN Capital, Founders Fund, The Perkins and more. OLX also has venture capital firms.
The Smart Cost-cutting Infrastructure
With the consumer market segment that includes people who are interested in buying and selling goods and services, OLX facilities as the marketplace for the same purpose, especially for people outside the United States.
Enabling customers to strike deals directly between them. Offline also cuts the cost of getting involved for different customer segments for its infrastructure. It is an online platform that makes the process for people involved hassle-free.
Using digital platforms and other channels
There is a mix of media including Television ads, blogs that are targeted, having a presence on various social media platforms and digital platforms with its website which makes OLX easily stands out making people aware of its presence along with having its app available on the Play Store and App Store highlighting the fact that it is easily accessible to its users.
The company has also kept up with change and swiftly moved onto marketing on digital platforms; when the internet started ruling the world, the company gradually adapted its budget from offline marketing to digital platforms.
They have educated the people on how to use the app addressing the concerns of both the buyers and the sellers with various creative campaigns when entering the new markets, while some of their campaigns like “O Womaniya” and the” 6 Months Break-Up Challenge” relied on consumer insights that the company smartly used to its benefit making them successful.
Giving a reason to the “What’s in it for me?”
When the consumer asks the most basic question of “What’s in it for me?” OLX gives them infinite reasons to use it. Being able to filter and choose from across categories ranging from smartphones to tool kits for the user-based application and the website with constantly updating the design and adding useful features for the smooth navigation and enhancing the users’ experience.
An additional benefit is with the knowledge that OLX has gained as exploring the cultures around the world is resolving the stigma that is usually attached to buying “second hand” goods.
Driving Click-through rate (CTR)
OLX positions itself as savvy and experimenting a lot with the new technology to develop visuals and the interface. Which brings new features and tools that enhance the user experience which reflects the dynamic, confidence and bursting with energy, expressing all the optimism and attitude that’s true to OLX.
OLX leveraged its users according to a new case study which drove their metrics up to 300% CTR (Click-through rate) with the new “saving a search” feature allowing its users to be notified when a new ad goes live that matches their search.
The Social and Environmental Impact
OLX Group is driving the change. It is carbon neutral since the year 2021, creating a positive impact on the environment. The company is also giving back to its communities in India and Brazil, clearly creating a good image for the organization also showing responsibility as a leader.
OLX Pledge
Covid-19 Marketing Strategy of OLX
Never a marketing strategy that has been made to suit all situations, as human dynamics are always changing.
Tailoring a new tone
The business observed its consumers silently to understand the changes and the situation. The brand strategically devised a tone that was fit for the ongoing situation during the lockdown. That is reassuring, empathetic, and humorous.
Giving a message of positivity
Reminding and encouraging consumers that they can still find ways to do the most even while being at home. Inside the four walls. During the third and the fourth stages of unlocking, the brand also came forward, being socially responsible, lending a helping hand to come to terms with helping people in the stage of acceptance and decluttering.
Built a campaign around decluttering
Acceptance and decluttering. Coming to terms with the ongoing pandemic and encouraging consumers to declutter their homes. The campaign centred around the idea of how it helps in mental well-being and builds a stress-free environment.
Sapna Arora, the chief marketing officer of OLX, India centred her message around:
Marketers using their moral compass while communicating with consumers.
The business has not lost its sight and is aiming towards its long-term strategy. And being conscious of where they put their money for marketing. As buying and selling online is coming more into view. Having an online presence is the new primary marketing channel for all businesses.
With its marketing communications, OLX is building trust with its consumers. Encouraging them to follow the necessary protocols laid out by the Government. Maintaining social distancing and practising the right sanitization protocols. Take the advice caring for your consumers and structuring new strategies helps you go further in the long run.
FAQ
What type of marketing strategy is followed by OLX?
Olx focuses its marketing strategy to make people aware of the advantages of buying and selling on OLX. It uses almost every advertising medium.
What is the target market of OLX?
The target audience of OLX is young, educated who have good disposable income.
Why is OLX successful?
OLX focuses on advertising, It also has made its site easy to navigate and mobile-friendly.
Rishabh Rathi
