Tag: Ecommerce 🛒

GlobalBees Success Story – How it is Scaling Brands with its Thrasio-Style Model

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by GlobalBees.

The modern industries of the world are transforming each day with the addition of new companies or startups and their disruptive ideas. Though the increasing competition is certainly bringing forth the best products at equally appreciable rates for the customers of now, it is excessively detrimental for the companies, especially startups to hold on to the fast-paced environment and cement their position in their respective spaces. Thus, many startups often lose control and end up being forgotten. Experience is what most of them lack most often and here’s why nowadays we find companies and veterans teaming up to upscale the startups.

It was Thrasio Holdings, Inc., which had made this idea possible in the US, scaling over 150 brands to date. This Thrasio-style has become really popular indeed ever since Thrasio began to be a huge success. GlobalBees is one such company that believes in the upscaling of other companies in India and is making it possible in India.

GlobalBees invests in a wide range of companies across domains like e-commerce, consumer technology, marketing and operations, and more, with a special focus on the sellers of the popular eCommerce platforms like Amazon and Flipkart to improve their sales and help them grow. The company is a Thrasio venture-style arm of FirstCry is already a unicorn in less than 8 months of operation!

If you want to know more about GlobalBees, its Business Model, Revenue Model, Funding and Investors, Startup Story, Acquisitions, Challenges, Competitors, and more, then read ahead.

GlobalBees – Company Highlights

Startup Name	GlobalBees
Legal name	GlobalBees Brands Pvt. Ltd.
Headquarters	New Delhi, India
Industry	E-commerce, Retail
Founders	Deepak Khetan, Nitin Agarwal, and Supam Maheshwari
Founded	2021
Website	www.globalbees.com

About GlobalBees
How GlobalBees Acquires Digital Brands?
GlobalBees – Industry
GlobalBees – Name, Logo, and Tagline
GlobalBees – Founders and Team
GlobalBees – Mission and Vision Statement
GlobalBees – Brands
GlobalBees – Business Model and Revenue Model
GlobalBees – Funding and Investors
GlobalBees – Investments
GlobalBees – Acquisitions
GlobalBees – Growth
GlobalBees – Competitors
GlobalBees – Future Plans

About GlobalBees

GlobalBees is a startup that focuses on identifying and scaling amazing products. Since it was founded in 2021, GlobalBees has created a varied portfolio of firms in sectors including beauty, home care, personal care, nutrition and wellness, fashion jewellery, and eyewear.

Globalbees Brands Private Limited is a Non-Government Company that is listed in the company class. This company is registered with the Registrar of Companies (ROC) in Delhi with a paid-up capital of Rs. 7 lakh and authorized share capital of Rs. 7 lakh.

The startup purchases up-and-coming companies across niches. It aims to upscale merchants from an array of sectors such as fashion, home and kitchen, electronics, cosmetics, personal care, sports, and others. Globalbees works with entrepreneurs that have developed an internet-based business. The company’s staff grows direct-to-consumer (D2C) enterprises in India and beyond. Companies that have produced goods based on unique customer intelligence are favoured by the company.

GlobalBees assists businesses with scaling and revenue development once they have been acquired by the company. The New Delhi-based unicorn works with the merchants, especially with those who are on the e-commerce platforms like Flipkart and Amazon, the business uses smart marketing methods and other technologies to help these firms flourish. Not only that, but the corporation also starts the worldwide operations of these brands.

GlobalBees founder Nitin Agarwal stated in an interview that the company has already cooperated with 12+ digital businesses. These companies are selling their goods and services in domestic and international markets.

How GlobalBees Acquires Digital Brands?

GlobalBees works in a step-by-step way to acquire or collaborate with the brands. The GlobalBees team begins by gathering knowledge about the digital brand that it will purchase. The startup does this by looking at the revenue numbers and the items that the brand sells. For long-term success, the firm also learns how to establish a brand relationship with customers.

Following the completion of the first stage, the GlobalBees team prepares a contractual agreement with the founders, outlining all payout terms and circumstances.

Next, GlobalBees brings in its expertise and cutting-edge tools and technologies to expand the acquired brands. GlobalBees has a team of professionals who work directly with digital companies to help them flourish.

By acquiring more than 10 companies and becoming a unicorn in such a short span of time, GlobalBees has caused quite a stir in the Indian startup environment.

GlobalBees – Industry

The Thrasio model, pioneered by the US-based Thrasio Holdings has been insanely popular around the world and in India too following the brand’s success, which recently boasted of having a portfolio of over 100 brands and picking up a profit of $100 million on revenue of $500 million. The business model that replicates Thrasio was not quite explored before the Indian startups like Mensa Brands, 10Club, GOAT Brand Labs and GlobalBees started to foray into the same.

It was Amazon, which alone revealed in 2020 that as many as 4,152 sellers on its Indian marketplace have managed to cross Rs 1 crore in sales, which increased by 29% from the figures revealed in the previous year. This indicates the untapped opportunity in this space. The Indian brands like Upscalio, Evenflow, Powerhouse91, and the ones mentioned above have already started to take the pace and have together raised over $300 million so far.

GlobalBees – Name, Logo, and Tagline

GlobalBees assists emerging businesses in scaling and selling to marketplaces and other outlets in India and beyond the South Asian market, hence the name “Global-Bees”.

Company Logo of GlobalBees

GlobalBees – Founders and Team

GlobalBees is founded by Deepak Khetan, Supam Maheshwari, and Nitin Agarwal in 2021.

Deepak Khetan

GlobalBees’ Chief Financial Officer (CFO) and Head of Corporate Development, Deepak Khetan is an alumnus of the Institute of Chartered Accountants of India, who also attained the CFA Institute and GARP, USA. Deepak is an experienced financial executive with over 18 years of experience in advising, credit, strategy, and accounting activities, and backed strong academic qualifications.

He has vast experience in mergers and acquisitions, strategic advising, capital raising, and restructuring transactions, as well as cross-border circumstances. Khetan has previously served as a Manager and Chief Manager at ICICI Bank; Group EVP – Investment Banking at YES Bank; Chief Strategy Officer at Smaaash Entertainment and as the CFO and SVP at Edelweiss Financial Services before co-founding GlobalBees.

Supam Maheshwari

The CEO and Co-founder of FirstCry, Supam Maheshwari is a Co-founder of GlobalBees. A Mechanical engineer from the Delhi College of Engineering and an alumnus of IIM Ahmedabad, Supam had earlier co-founded Firstcry and Brainvisa Technologies.

Nitin Agarwal

GlobalBees’ Chief Executive Officer (CEO) is Nitin Agarwal. Nitin Agarwal obtained his Btech degree from IIT Delhi and has worked in a series of companies including Citibank, where he served as an Assistant Manager; Equirus Capital, where he served as the Director; Incred, where he was the Chief Operations Officer; Wecash, where he was the Chief Operating Officer and Edelweiss, where Agarwal served as the President and Group CIO, CTO and Chief Digital Officer. Nitin also co-founded Brainvisa, Bigshoebazaar India Pvt Ltd, and GlobalBees till now in his entrepreneurial career.

GlobalBees has an employee strength of 100+ employees.

GlobalBees – Mission and Vision Statement

GlobalBees’ mission statement says, “Investing in and nurturing brands to provide joyful product experiences to the world.”

According to the company, its growth drivers are:-

Innovation – The demands of customers are always changing. It seeks out novel solutions to meet the demands of customers and improve all parts of the customer experience.
Inspiration – The company is inspired by others. The team continually listens to our customers and is ever-changing to meet their needs. This enables them to develop amazing things even under the most difficult of circumstances.
Impact – Products can have a beneficial influence on people’s lives. The team collaborates with entrepreneurs to develop goods that serve both customers and society.

GlobalBees – Business Model and Revenue Model

The Thrasio-style business model is a relatively new concept in India, but it has garnered positive feedback from the country’s startup community.

GlobalBees acquires and works with innovative digital companies working in areas such as grooming, personal care, home care and kitchen, food and nutrition, and sports and leisure. The New Delhi-based startup then assists these businesses in scaling and selling to marketplaces (such as Amazon and Flipkart) as well as other channels in India and beyond. GlobalBees has already purchased or collaborated with nearly a dozen businesses that they are selling both in India and beyond.

“We have created and engaged with brands in the past and realized that most of these brands reach a scale after which it becomes too difficult to scale them,” Agarwal said. “Supam and I have been talking about this for several years, trying to find ways to disrupt this market. We think there’s an opportunity to create a new house of brands that is digital-native.”

GlobalBees, according to Agarwal, will try to construct a distribution and enterprise ecosystem in the internet realm in the same way that conventional enterprises have done so in the offline world. GlobalBees plans to invest in roughly 30-35 companies spanning from various D2C categories to fast-moving consumer goods (FMCG) and more, following the strategy popularised by US-based Thrasio.

“Not all brands GlobalBees engages with will get acquired on day one”, Agarwal said.

GlobalBees isn’t the first company in India to use the Thrasio concept. Other well-known firms that have used the Thrasio strategy to acquire digital brands include Powerhouse91, Mensa Brands, 10club, and UpScale.

GlobalBees – Funding and Investors

GlobalBees has raised $301.8 million over five rounds of funding.

Date	Round	Amount	Lead Investors
Feb 6, 2024	Debt Financing	$18M	Avendus Capital
Dec 28, 2021	Debt Financing	$30M	Trifecta Capital Advisors
Dec 28, 2021	Series B	$110M	Premji Invest
Jul 18, 2021	Series A	$75.88M	FirstCry
Jul 18, 2021	Debt Financing	$75.88M	–

GlobalBees – Investments

GlobalBees had invested in one company on April 23, 2022, which was its maiden investment worth April 23, 2022, until it invested again in 5 companies, as of June 13, 2022 reports. The FirstCry arm has invested recently in HealthVit and Top Gummy, nutrition brands. Furthermore, it also invested in personal care brands UrbanGabru and Urban Yog, followed by another investment in a lifestyle brand named Kuber Industries. Though the funding rounds and the investment amounts have not yet been confirmed, reports mentioned that the company has invested up to Rs 50 crore in each of the brands.

Date	Name of the Company	Funding Round	Deal Value	Lead Investor
June 13, 2022	Kuber Industries	–	–
June 13, 2022	Urban Yog	–	–
June 13, 2022	UrbanGabru	–
June 13, 2022	Top Gummy	–	–
June 13, 2022	HealthVit	–	–
April 23, 2022	Candes	Corporate Round	$3.2 mn	Yes

GlobalBees – Acquisitions

GlobalBees last acquired Reach on February 9, 2022, which is a sports equipment brand. Reach is the 2nd brand in the sports and fitness that the Thrasi-styled brand acquired.

Among its other investments, GlobalBees had invested in had acquired a controlling share in Healthyhey (a dietary supplement company), Rey Naturals (a hair care product company), and Intellilens (an eyeglass company) in November 2021. It also invested in Yellow Chimes, a prominent fashion jewellery brand, and Absorbia, an innovative home care brand to possess majority stakes in them, which were added to GlobalBees’ portfolio in the same month.

Prolixr, a local millennial skincare business, &ME, and The Better Home, a women’s health solutions firm are some other brands that have been earlier acquired by GlobalBees, all of which are covered in the “Acquisitions” section below.

GlobalBees plans to invest in roughly 30-35 companies spanning from various D2C categories to fast-moving consumer goods (FMCG) and more, following the strategy popularised by US-based Thrasio. The organization is excited about the prospect of purchasing and combining companies, as well as assisting them in scaling and transforming their digital presence. Within this financial year, GlobalBees plans to invest in over 20 brands.

GlobalBees acquired 11 brands to date. Here’s a list of its acquisitions below:

Date	Acquiree Name	About Acquiree	Amount
February 9, 2022	Reach	Fitness equipment company from Gurgaon, which rents out equipment and promotes fitness	–
Jan 11, 2021	The Butternut Company	Healthy snack food brand	–
Jan 11, 2021	Mush	Premium brand that is aimed to design and develop high-quality bamboo textile products	–
Jan 11, 2021	Strauss	Premium quality gym and fitness equipment company
Nov 23, 2021	Rey Naturals	Therapeutic Grade essential oils.	–
Nov 23, 2021	HealthyHey	The company create nutritional and health products for overall fitness and well-being.	–
Nov 2, 2021	Yellow Chimes	Yellow Chimes is a fashion jewellery brand.	–
Nov 2, 2021	Absorbia	Absorbia is an innovative product that keeps your belongings damp-free.	–
Oct 25, 2021	Prolixr	Prolixr embodies the perfect balance of formula savvy and playfulness to inspire a love for skincare.	–
Oct 4, 2021	&ME	&Me is a lifestyle nutrition brand creating bioactive beverages for women.	–
Aug 31, 2021	The Better Home	The Better Home is a home care products company, as it builds its portfolio of digital-first brands and helps them scale.	–

GlobalBees – Growth

As the need for online D2C brands grows, GlobalBees is taking up the challenge pretty well. It has been the second Thrasio-style firm to become a unicorn in 2021, following Mensa Brands.

In just seven months, GlobalBees built a wide portfolio of firms in sectors such as home care, beauty, and personal care, nutrition and wellness, fashion jewellery, and eyewear. Over the next three years, GlobalBees expects to invest in over 100 brands across sectors, including fast-moving consumer goods (FMCG), sports, home organization, and leisure.

GlobalBees boasts of a presence across 600+ cities. The company has hit a monthly revenue of Rs 1 crore in October 2020, within just nine months after launch.

The firm, which has offices in Delhi and Bangalore, has established assets and skills in marketing, technology, supply chain and logistics, product innovation, and other areas.

GlobalBees – Competitors

The market for Thrasio-style startups has grown rapidly and GlobalBees has also picked up numerous competitors like:

Mensa Brands
10club
Powerhouse91
UpScalio
Evenflow
GOAT Brand Labs

GlobalBees – Future Plans

The funding that the company received will be used to expand the firm’s product range and accelerate the innovation process, customer experience, talent recruiting, and corporate growth, according to the founder of the company.

Globalbees has grown to over 100 members. In addition, the firm is in advanced conversations with over 20 organizations to expand its digital-first brand portfolio.

Speaking on the development, Nitin Agarwal, GlobalBees CEO said, “We have a deep purpose to build meaningful products across industries that address unique consumer needs. With this investment, we are well setup to become India’s largest brand platform. We are an august company of exceptional founders who have built great companies online. With this infusion of capital, we can work together to take these companies global.”

The company aims to reach $1 billion in revenue by 2026 and turn into a profitable startup.

FAQs

What does GlobalBees do?

GlobalBees invests in potential merchants on e-commerce platforms like Flipkart, Amazon, and Myntra, and works with their founders to improve their sales. These businesses can help businesses separate from the crowd of e-tailers by providing marketing skills.

Who founded GlobalBees?

GlobalBees is founded by Deepak Khetan, Supam Maheshwari, and Nitin Agarwal.

When was GlobalBees founded?

GlobalBees was founded in May 2021.

Which companies do GlobalBees compete with?

10.Club, Mensa Brands, GOAT Brand Labs, Upscalio, Recommend.my, Bellhops, Venn, Mensa, Peopletail, and Key Reception are some of GlobalBees’ major rivals.

GlobalBees is often referred to as a Thrasio venture-style arm of FirstCry, which it is.

June 13, 2022

Email Marketing Statistics for ECommerce in 2022
Most eCommerce brands focus on improving their social media presence. While social media is very important, a brand is missing out on a very big opportunity if it is not incorporating email marketing into its marketing strategies.

So, if you think email marketing will not help you in growing your customer base and revenue then its statistics will be an eye-opener for you. In this article, we will be mentioning various email marketing statistics for eCommerce that will help you to create a powerful marketing strategy for your eCommerce brand.

Why Should You Care About Email Marketing?
Email Marketing Statistics for ECommerce in 2022
Why Should You Care About Email Marketing?

Number of Email Users Worldwide from 2017 to 2022

The following stats show why you should care about email marketing:
- The number of email users worldwide in 2020 was recorded to be 4 billion. This number is expected to grow to 4.6 billion users by the year 2025. This stat shows that there is a huge opportunity to attract and engage users and ultimately increase the revenue of an eCommerce store.
- In 2020, it was recorded that 306 billion emails were sent and received each day. This figure is expected to grow to over 376 billion daily emails in 2025. This shows that almost every other person is using email for communication. So, no matter how big or small your eCommerce business is, it is important that you should use emails to build a connection with your target audience.
- 82% of marketers worldwide are taking advantage of email marketing to grow their business.
- In 2020 the global email marketing market was valued at 7.5 billion USD. This figure is expected to increase to 17.9 billion USD by 2027. This shows the true potential of email marketing.
- For every 1 dollar spent on email marketing, business owners can expect an ROI of an average of 42 USD. This indicates that if you write a compelling email and segment your audience properly you can surely increase your rate of interest.
- About 81% of SMBs use email marketing for customer acquisition.
- 80% of retailers said that email is the biggest source of customer retention for them.
- 99% of email users tend to check their email every other day, with some checking 20 times a day. Out of these people, 58% check their email first thing in the morning.
Thus, emails are an integral part of people’s lives and the statistics above clearly show why you should care about email marketing. Now, we will discuss email marketing statistics for eCommerce from the perspective of different segments.

WIDGET: leadform | CAMPAIGN: undefined

Email Marketing Statistics for ECommerce in 2022

Number of Emails Sent and Received Per Day Worldwide from 2017 to 2025

Email marketing is an essential component of the success of an eCommerce business. The following are some of the most important statistics for eCommerce in 2022:

Personalization and Segmentation Statistics

Writing generic subject lines and email copy won’t get any eCommerce business more clicks rather you might end up in the spam folder. You need to write emails that are tailored according to your target audience’s needs. So, an important thing to get the most out of email marketing is to focus on personalization and segmentation of the emails as per the audience as it can increase click and open rates. The following stats show the importance of personalization and segmentation in email marketing:
- Emails with a personalized subject line have 50% higher open rates. When talking about personalization most people just think about inserting the name of their customers in the subject line. Well, this is a great tactic, you can also narrow it down further by targeting their age group, demographics, hobbies, and desires. This will help you to string a direct connection with your audience.
- In tune with this, 88% of email users said that they will reply to an email if they know that the email is specifically written for them. This shows that you need to make your readers feel special.
- Emails that target the hobbies of the users, generate an open rate of 27.35%. One can conduct quizzes or surveys to find out the likes and dislikes of the target audience.
- Ecommerce brands that used segmentation in their email marketing strategy witnessed a hike of 760% in their revenue.
- Once the user has made their first purchase or created an account on your store you should send a welcome email to them. Many of you might think that nobody reads welcome emails but, a recent study found that 82% of consumers open welcome emails.
- 15.8% of all the emails end up in the spam folder. To avoid this make sure that there are no spam words present in the email copy and subject line. Also, it is important to follow the rules of the CAN-SPAM Act.
- According to the email users, they don’t like the following things in personalization:
1. Recommending products and services that don’t match their needs (34%).
2. Inappropriate season or location offers (14%).
3. Expired offers (24%).
4. Already purchased promotions (13%).
After writing a perfect email your job is not over yet. You need to send emails at the right time and the right day to make sure that your recipients read the email so that your eCommerce business gets the most out of its email marketing strategy.

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Best Time and Day to Send Emails Statistics

Sending the emails at the right time and day can increase your open rates. Here, are some interesting statistics that will help your eCommerce brand achieve the maximum open and click rates:
- The best time to send emails is 8 AM followed by 1 PM, 4 PM, and 6 PM.
- Monday has the highest email open rates (22.0%).
- Although, Tuesday gets the highest click-through rates (2.4%).
- Wednesday and Tuesday received the highest click-to-open rates (10.8%).
What is the difference between the open rate and click-through rate?

In simple words, the open rate refers to the total number of people that simply opened your email whereas the click-through rate refers to the percentage of people who completed the desired action in your email against the total number of people who opened it.

You don’t need to mandatorily stick to these times and days only. You need to understand who is your target audience, what their day looks like, when they are working and when they are free. You need to send emails on different days and times to understand which day and time works the best for your eCommerce business.

Email Open Rate and Click-Through Rate As Per Days of The Week

Visual Content in Email Statistics

Nobody likes a vanilla-style email. Instead of just plain texts, you can pack your email copy with exciting images, videos, and even emojis. The following are some of the important statistics about visual content in email marketing:
- 68% of millennials love emails that contain emojis, GIFs, and stickers.
- Emojis in the subject lines have a 56% higher open rate. So, you can use different emojis that match your brand’s voice for effective marketing.
- According to Forrester, adding a video to your email copy can increase your CTR by 200-300%. This shows that users love receiving information in the form of videos.
- Even if you just insert the word ‘video’, you can increase your open rates by 19% and CTR by 65%.
- Emails that have some kind of image witness an open rate of 27% and CTR of 4.5% than that of plain text-based emails (20% and 3%).
Mobile Optimization Statistics

Most people access their apps via mobiles. This is why it is extremely important that you optimize your emails for mobiles otherwise you can lose your subscribers. Below are a few of the email marketing statistics for eCommerce that show the importance of mobile optimization:
- 59% of millennials use mobile phones to check their emails.
- 67% of the Gen Z check their email inbox on mobiles.
- 42.3% of email recipients will delete your previous email if they are not able to read the email properly on the mobile. This means that you need to format your emails properly and make them mobile-friendly always.
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Email Automation Statistics

Email automation is another great strategy that can save your time, increase open rates and click-through rates, and thus, ultimately help you grow your revenue. The following are some important email automation statistics:
- Brands that use email automation can save 30% of the time.
- Automating your emails leads to 22% higher lead generation.
- Automated emails generate 17% more revenue than non-automated emails.
- Triggered emails generate a higher open rate of 70.5% and witness a 152% higher click-through rate than generic emails.
- Brands send the following types of emails using email automation tools:
1. Welcome emails (47%)
2. Promotional emails (46%)
3. Transactional emails (28%)
4. Invitations and reminders (27%)
5. Blog updates (26%)
6. Upselling emails (23%)
7. Event-triggered emails based on customer lifecycle (15%), etc.
Conclusion

In order to boost the email marketing strategy for your eCommerce business, first understand the needs, hobbies, demographics, and pain points of your target audience to write a compelling email. Use personalization and segmentation to boost your open rates and click-through rates. Don’t just send a plain email. Instead of sending plain emails, add videos and pictures in your email copy. You can even add emojis in your subject lines. Optimize your emails for mobile and use email automation to boost your revenue.

At last, use A/B testing to find which version of your email are having the best results as A/B testing can increase your email marketing ROI by 37%. Thus, the above-mentioned statistics are sure to make you understand the value of email marketing and make the best out of it.

FAQs

How many emails are sent a day in 2022?

The data shows that the number of emails sent a day crossed 319.6 billion in 2021 and the figure rose to 333.2 billion in 2022.

What role does email marketing play in a successful eCommerce brand?

Email marketing plays an important role in lead generation in a successful eCommerce brand. A targeted email list helps to attract potential customers and convert them into leads.

How do you calculate ROI in email marketing?

You can simply calculate ROI in email marketing by dividing the net revenue gained (from your emails) by your total email marketing cost.
June 9, 2022

Website vs. Amazon vs. Flipkart: Where Can You Sell Better?

Selling your products online can be the most-effective way to reach out to a wider audience and increase awareness of your brand. Need not to say this can help you boost your sales severalfold.

As per records, 61% of the customers agreed that they made more purchases online during and after the covid-19 pandemic proving that e-commerce is the future of sales.

Still, most vendors hesitate while starting their online sales. The biggest reason to get confused is “which platform to use for selling their products for the greater benefits”.

One option is to create your own e-commerce website that gives you complete control of the sales. Other options are online marketplaces like Amazon and Flipkart which are already being used by millions of customers and are capable of increasing your product visibility.

If you are also about to start your online business but are confused about which platform to choose, we are here with the answers to all your questions.

Let us begin with understanding the basic difference between an online marketplace and an e-commerce website.

“E-commerce is a powerful tool to connect the unconnected to global trade” – Arancha Gonzalez

Selling with Amazon
Selling with Flipkart
Selling With Your Own Website

Difference Between the E-commerce Website and Online Marketplace

Although both online marketplace and e-commerce websites are built with the purpose of selling products, they are quite different from each other. Let us understand the key differences between the two:

Online Marketplace	Ecommerce Website
These are similar to the real-life shopping mall that offers a variety of products from different sellers. Three parties are involved: customer, seller, and website administrator. Example: Amazon, Flipkart, etc.	Here a single seller displays and sells his products. It is similar to a bakery shop selling self-made cakes and bread.
Existing traffic on the website makes it easier to get instant customers	Need to make efforts to attract the target audience
Can be set up quickly, mostly in a day or two. The vendor can immediately start selling after the registration is complete	It takes time to build and manage a website. Reaching your target audience is rather more time-consuming.
Extra costs like plan fees, referral fees, etc. are involved. Moreover, these websites keep a good share of the profit obtained by selling your products for themselves.	Once you have settled the website there are minimal costs involved in maintaining your e-commerce website.

Now, when we know the basic differences between these two platforms, we can move forward to discuss the details of each of them.

Although there are plenty of online marketplaces available, Amazon and Flipkart have cornered the Indian e-commerce ecosystem for a long time, and each of them is a veritable gold mine for you if you know how to use them to their full potential.

Similarly, building your own e-commerce website can also be extremely productive if used correctly. So, if you want to maximize your profit, you’ll have to choose the right platform for selling online.

Each of these online selling platforms has its own set of benefits. Let us understand each of them one by one.

Selling with Amazon

Founded in 1994, Amazon has emerged as the leading e-retailer across the Globe. As per a survey, the net sales of Amazon grew up from US $88.99 billion in 2014 to US $469.81 billion in 2021, which is a growth of more than 400%.

The prime membership of Amazon offers rewards like 2-day delivery, video streaming, music, etc. It is preferred by most of its customers who are quite engaged in shopping.

Amazon hosts a maximum number of vendors on its platform and is known to have the highest reach across the globe.

Amazon Seller Registration

Selling on Amazon requires you to go through a registration process, similar to what you would do for creating an online channel.

Amazon seller registration is a three-step process as mentioned below:

The seller on-board process allows you to decide your product category, create listings, and enter your product details.
On Amazon, you can list your products for free, provided you are willing to give up a certain percentage of your sales in exchange for visibility.
You can also opt to pay a small fee to make your product listing a featured item, which will appear at the top of the search results.

Benefits of selling on Amazon:

Reach

Amazon has a massive user base and a presence in several countries, which means that you will have a huge audience to cater to through your products.

Visibility

Amazon puts a lot of emphasis on product listings, owing to the fact that customers usually browse through products before they decide to buy something. In fact, product listing is one of the most important aspects of selling on Amazon.

Data

Amazon offers a lot of insight about your customer base, which you can use to increase your sales and make better marketing decisions.

Delivery & Returns

Amazon provides the seller with FBA (Fulfillment by Amazon) service. This means that Amazon will take care of your product delivery and customer care. Moreover, when a customer returns your product Amazon will bear the logistics.

Branding

You can use Amazon’s platform to build your brand, leveraging the website’s popularity among customers to attract more buyers.

Selling with Flipkart

As per a survey, Flipkart Private Limited reported revenue amounting to approximately 433 billion Indian rupees in the financial year 2021. Additionally, the e-commerce player had an increase of 25 percent in its revenue, compared to the previous year.

Unlike Amazon, Flipkart is more of a niche player and hosts fewer sellers, but that doesn’t make it any lesser of a great place to sell online.

Flipkart Seller Registration

The seller registration procedure for Flipkart is similar to Amazon, but it can take 1-2 days to get the business up and running with the required paperwork submitted to the company while Amazon takes 24 hours to approve the account. In some cases, the process may get delayed but it gets resolved once you contact seller support.

Benefits of selling on Flipkart

Niche Audience

Flipkart has a niche audience, which means that you get the opportunity to cater to your target customers, making it easier to retain them.

Visibility

Flipkart puts a lot of emphasis on high-quality product listings, which means that you can maximize your visibility on this platform just by providing quality products.

Data

Flipkart offers a lot of data that you can use to make better marketing decisions and improve your sales.

Sales

You can receive payments through Flipkart’s payment gateway, which means that Indian customers and those from neighbouring countries can also shop from your store.

Delivery & Returns

Flipkart handles the cost of delivery or picking returns. They also provide a customer care facility for your product.

Branding

You can use Flipkart’s popularity to build your brand, and get more customers to your store.

Selling With Your Own Website

As per a survey, 52% of the sellers stated that they only sell through their own website, while 42% sell through both their website as well as an e-marketplace, and only 6% stated that they only sell their products through an e-commerce website.

According to another survey, in 2020, the private labels shared more than 50% of repeat purchases under all categories. The largest repeat purchases were recorded in the cosmetics category i.e. around 75%. The other categories such as grocery, wellness, furniture, etc. also showed a hike in repeat purchases.

Creating your website

In comparison to selling on any e-commerce website creating your own website can be a tedious job. You will have to manage a lot of different aspects right from payments, and orders to setting up a full-fledged store.

This might even be cost-intensive and way more difficult than the simple process of registering and selling available on other e-commerce platforms.

Benefits of selling on your website

Store control

You are the owner, you set the rules. So, you do not have to worry about any change in terms, designs, or priorities. You can change your product priority. You can also design your website in accordance with your product to improve customer retention.

No comparative purchase

Online marketplaces offer hundreds of options to buyers in your product category. This might reduce your visibility. On your website, buyers only see your products and are able to appreciate the quality and variety you have on offer.

Amount deduction

Other than sharing a certain percentage of profit with the e-commerce platform you use, there are several charges that you are expected to pay. These may include plan fees, referral fees, etc.

Analytics

Instead of just being dependent on the data provided by the e-commerce platform, you can choose your own analytics. Google Analytics can help you identify your best-selling products, and most visited products, track buyers’ activities, etc.

Brand loyalty

A customer buying your product through an online marketplace platform will recommend that particular website in return for your product quality. However, if the purchase is made directly from your website it becomes a means of oral publicity.

Conclusion

So, which option is better? We say it is completely your call.

In this blog, we have tried to list all the pros and cons of owning an e-commerce website as well as selling through an online marketplace like Amazon or Flipkart.

However, no matter which option you choose for yourself just remember that looking at the current scenario selling products online is not a choice but a necessity. So, if you have decided to sell your products online, you have already made a step towards success.

Looking at which option to choose, with their unparalleled brand recognition Amazon and Flipkart are a great fit for first-timer and casual sellers who do not want to spend much time worrying about customers and related issues.

Also, selling your products here cut down the risk percentage. Amongst these Amazon is arguably the largest e-commerce platform while Flipkart has a loyal customer base, that trusts the site for quality.

At the same time, they may not be suitable for keen sellers owing to a number of hoops like fees and competition. This might also create difficulty for the small businesses to make their presence felt on these platforms.

At such a point, creating your own website can help you make your presence felt, maximize your profit, and increase your brand loyalty.

FAQs

Is it better to sell on your own website?

Yes, selling on your own website is always better than selling on any online marketplace because you don’t have to share the commission with the marketplace but building an audience can be quite a tedious task.

Can I have my own website on Amazon?

No, you cant have your own website on Amazon, you can only sell your products via Amazon.

Do I need an e-commerce platform to sell online?

It is not necessary to have an e-commerce platform to sell online, you can sell through various online marketplaces or through social media.

June 9, 2022

Top 5 C2C eCommerce Startups in India

There are plenty of business model options available for startups. They choose according to their business field, work, and customers they want to engage with. Among such, the Customer to Customer (C2C) business model is quite prominent. In this business model, customers trade products with each other. This is majorly done through auctions and assessed advertisements.

With the growing marketplace in India, many startups are pursuing a C2C business model. The C2C businesses combine with eCommerce technology and gather their potential audiences.

C2C companies like eBay, and Amazon sell their products and services through a well classified or through an auction system. The customers generally purchase goods from another customer through a third party, where the transaction occurs.

When it comes to India, there are dozens of companies that follow the C2C business model and many have adopted it lately. The eCommerce and online auction platforms specialized in the technology of the third party which stimulates the buying procedure. In this article, we will be talking about the top C2C eCommerce companies in India. Let’s get started!

1. eBay
2. Coutloot
3. Quikr
4. Olx
5. Amazon

1. eBay

eBay website

India’s leading online platform, eBay provides auctions, timely purchasing, and assessed models of trading from person to person. The company was established in 2006, headquartered in Goregaon (East).

eBay offers a broad range of product marketing, categorized into dozens of lists including Apparel, Cars and bikes, computers, personal loans, health & beauty, antiques, jewellery, real estate, mobile phones, travel, and many others. eBay is listed out in ‘Top Websites in India’ with the ranking of 25th.

2. Coutloot

Coutloot Website

Coutloot is a social commerce platform founded in 2015. It is widely known as India’s biggest offline and online social marketing platform that offers its customers the service of selling anything online to buyers with reasonable bargaining, across the country.

Coutloot also provides documentation, cash on delivery, and logistics services to its customers. The company is headquartered in Mumbai, Maharashtra, India.

3. Quikr

Quikr Website

Quikr is a very prominent online C2C eCommerce marketplace, launched in 2008 that offers a series of posting and reacting to free local confidential ads of various kinds including Apartments, Pets, furniture, jobs, events, cars, housing, and others.

Today, Quikr has expanded its services to more than 940 cities across India. The company is headquartered in Mumbai, Maharashtra, India. According to Alexa, Quikr is listed in the ‘Top Website in India’ at the 16th position.

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4. Olx

Well, Olx has made quite a strong presence in the digital market in today’s era. The company was established in 2006. Olx is known as the strongest and most popular consumer to consumers (C2C) based digital platform in India.

Olx offers the service of selling, buying, and renting goods through free assessed advertisements from customers’ locales. You can buy anything including cars, bikes, furniture, mobiles, computers, apartments, electronics, and properties, digitally. Olx is ranked 32nd by Alexa.

5. Amazon

Amazon is an extremely popular and largest online retailer across the world. The most interesting thing about Amazon’s marketing is it operates both business consumers (B2C) as well as consumer to consumers (C2C) business model. Although the company is headquartered in Seattle, Washington, United States, in India, the company is known to be the biggest E-commerce company.

Amazon has over 334555 employees with annual revenue of $221.60 billion. The company was founded by Jeff Bezos who has stepped down from the position of CEO of Amazon. It acquired around 83 companies such as Canvas technology, Blink, Pillpack, and Ring.

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Conclusion

There are tons of companies in the market that are shifting towards the consumer to consumers (C2C) model and getting great outcomes. Through this, the companies are improving their customer relations and developing more potential audiences. Especially the eCommerce companies opt for the C2C business model. And with such growing technology and marketing, C2C based companies are making enormous outcomes.

FAQs

What is an example of C2C in India?

Some examples of C2C eCommerce startups in India are eBay, Amazon, and Quikr.

What is C2C?

C2C is a business model in which the customers trade with one another in an online environment.

What is the difference between C2C and B2B?

In a C2C model, the customers trade with one other while in a B2B business model the company concentrates on providing the raw data for another company.

June 9, 2022
Everything You Need to Know About Online Auction Websites
We use the internet for almost every process, ordering a pizza, buying a television, sharing a moment with a friend, or sending a picture over instant messaging. The internet has revolutionized everything and will continue to do so in future as well. It has transformed traditional businesses into online businesses, a traditional marketplace to online marketplaces. One such marketplace that the internet has given rise to is online auctions. It isn’t something new online auctions date back to 1995, later that people found online auctions as a vast online marketplace to buy and sell anything to everything.

Online auctions have considerably increased the variety of goods and services that can be bought and sold using auctions along with expanding the possibilities of conducting auctions. In the current web environment, there are hundreds, if not thousands, of online auction websites dedicated to online auction practices. In this article, we will talk about everything you need to know about online auctions. So, let’s get right into the business.

What Is an Online Auction?
Types of Online Auctions
Is Online Auction and Bidding Legal in India?
How to Run an Online Auction in India?
Benefits of Online Auction Sites
Drawbacks of Online Auction Sites
How to Protect Yourself Against Online Fraud?

What Is an Online Auction?

An online auction is an auction that takes place via the internet, allowing users to sell or bid for products and services online. Online auctions allow sellers to reach larger audiences, in different locations and geographical areas. Different sellers offer different kinds of products on a web-based platform.

Online Auction Market

Types of Online Auctions

Live Online Auctions

A Live Online Auction is a combination of a Live and Internet Auction. You can bid live and onsite at the Auction or you can bid live from your computer at home or work. An online clerk will relay your bids to the Auctioneer and you will bid against floor bidders who are at the auction and other online bidders. The Auctioneer will ask for the next bid increment, If someone bids for $60 the online clerk will update the asked bid and your screen would show that the requested bid is $60. This process will continue until there is no further competitive bidding.

Online Only Auctions

An online-only auction is an auction that is held online only and there is no life in-person bidding available. Bidding can be done from your computer with an internet connection at home or at work. This type of auction will be a catalogued auction with each item having a lot #. If a bidder is interested in Lot #12, they have to register and place a bid on lot #12. This process of bidding occurs up until the scheduled lot time is closed.

Is Online Auction and Bidding Legal in India?

It is perfectly legal to start an Online Bidding Auction site in India. Before doing that you need to follow some steps and they are:
- You will be required to comply with various provisions of the Information Technology Act.
- Your domain name needs to be registered.
- Online Payment Gateway should be RBI approved.
- You should have a dedicated 24×7 customer helpline.
- Your company should be registered, trademark and copyrights also need to be registered.
How to Run an Online Auction in India?

Once you decide to hold an online auction, you need to follow several steps and those steps are:

Registration at Online Auction Sites

The first step for both the buyer and seller before participating in an online auction is to register on an online bidding site. There are several online bidding sites available where you can register yourself as a Seller or a Bidder. Registration is required to keep track of the items you bid on or sell.

Listing the Items on the Online Auction Sites

If you are a seller you can list one or more items for sale on the bidding site and set up a starting price for bidding. The seller is expected to give a complete description and specifications of the items on sale. Mostly, a specified time period is set up for bidding. In some cases, the bidding process takes place live on a specific date at a pre-specified time when bidders log in with their IDs and place their bids.

Listing the items on the Online Auction Sites

Setup a Payment Method

If you are the seller, you have to set up multiple payment options for the convenience of the buyers, which include RBI approved payment gateways like – CCAvenue, Oxigen & PayPal or Debit Cards, Credit Cards, Wallets, PayTM, UPI, Net Banking, Cash Cards & EMI options.

Bidding on Online Auction Sites

Buyers visit the auction website, select the preferable item and bid on them during the online auction duration a specified time for the auction is allotted for every item.

Online Bidding

The online bidding for each auction closes at the specified time. In the case of multiple bidders, the bidder with the highest online bid at the end of the auction is likely to buy the items. If there is no online bidding at or above the reserve price, the auction closes without a winner.

At the end of a successful online auction, You can communicate with the buyer over an email to arrange for payment and delivery of the goods. The sale is at the discretion of the seller. It is the choice of the seller to sell or not to sell the item to the highest bidder.

Benefits of Online Auction Sites

Some of the benefits of online auctions are:
- Better Deals on products
- Variety of products
- No need to physically attend the auction
Drawbacks of Online Auction Sites

There are some drawbacks of online auctions as well and they are:
- A website may go down for multiple reasons.
- Since attending an online auction is easy, everyone can join in. That means you will have to outbid a lot more people. And that becomes harder as the number of bidders goes up.
- You don’t get to inspect the item you are bidding on. Sometimes the pictures of the products can be misleading.
How to Protect Yourself Against Online Fraud?

Use Sites That Contain Only HTTPS URLs

If you are on any site that you are looking to make a purchase from or enter personal information into, make sure that the secure icon is displayed, and that the very first letter preceding the “www” is https://. By virtue, HTTPS encryption is done bi-directionally, which means that the data is encrypted at both the client and server sides.

Use Strong Passwords

The more complex your password is, the more security it provides for your account. By using a simple password, it becomes very easy for a hacker to simply guess your password without even having to know you or take further action. When creating passwords, use strong password criteria such as passwords that contain multiple instances of numbers, upper and lower case letters, and special characters when available. Make sure to change your passwords from time to time.

Don’t Open up Links From Any Unknown Contacts

The basic method for cybercriminals is to send out a mass e-mail containing an attachment or a hyperlink. The attachment is malware and any hyperlink will be a website masquerading as something legitimate. The goal is to trick the e-mail recipient into downloading the attachment (exposing their PC to the malware), clicking the link to a website that may be infected with malware, or asking for confidential data such as credit card numbers to be entered.

Keep Personal Information Confidential

Unless you are very confident about the site you are using, be wary of entering information on sites that are looking for your personal information. Be especially wary of sites asking for any financial information, address and birthday, or middle names. Most sites do not need this information and have very little use to collect this, especially all in one place.

Even after all these if you fall victim to online auction fraud in India, you can consult a cyber lawyer and file a complaint about online fraud with the cyber crime cell in your city.

Conclusion

Even though the online bidding process is transparent, one cannot eliminate the chances of fraud when entering the online bidding market. Online auction sites Display a wide range of goods and are a growing community of buyers and sellers. Online auction sites are a prime example of how the internet has changed the ways in which modern business works and the endless possibilities the internet holds.

FAQs

Is online auction legal in India?

Online auction is legal in India and there are many websites that host them.

Which is the largest online auction suite?

eBay is the largest online auction site.

What do you mean by online auctions?

An online auction is an auction that takes place via the internet, allowing users to sell or bid for products and services online.

What are the two types of online auctions?

There are two types of Online auctions and they are:
- Live online auctions
- Online only auctions
June 7, 2022
13 Tips to Help You Create a Winning Landing Page for Your Ecommerce Website

The heart of any eCommerce store lies in its landing page. However, creating a high-converting eCommerce landing page can be a real task. In this blog, we will share with you the 13 powerful tips to help you create a winning landing page for your eCommerce store.

1. Personalization
2. User-Generated Content (UGC)
3. Call to Action (CTA)
4. Mobile Optimization
5. Design
6. Create Urgency
7. Remove navigation
8. Benefit Oriented
9. Extra Benefits
10. Videos
11. Focus
12. Compliment your ads
13. Testing

What is an eCommerce landing page?

An eCommerce landing page is the one on which a visitor arrives as they click an advertisement or other link to the website. The primary aim of this page is to motivate the customers to make a purchase through the website.

The landing pages are standalone web pages and are specially designed to motivate the target audience to become customers. These pages lay the foundation of a website’s customer retention and conversion rates.

Having several personalized landing pages can help an eCommerce website to approach different target audiences simultaneously. As per Hubspot, the leads can be increased by as much as 55% only by having 10-15 different landing pages.

In short, landing pages are an opportunity for any eCommerce store to engage their hard-earned visitor and improve conversion. But, how can you actually make a landing page that is sure to turn a visitor into a customer? This becomes a bigger issue with the marketplace full of so many competitors. But you don’t have to worry about this, as we have got your back.

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Here we are with the tips that are sure to help you build a high-converting eCommerce landing page.

13 Powerful Tips to Help You Create a Winning Landing Page for Ecommerce Stores

1. Personalization

No, we are not asking you to personalize the content of your eCommerce landing page for every single customer. However, we are asking you to customize your content as per different target audiences.

Does this mean creating several landing pages? Yes. This is what we are talking about. This task can be overwhelming but the results will surprise you for sure.

To do this, you will first have to choose the different groups of target audiences that your website is trying to serve. This can be done based on several factors such as age, gender, occupation, etc.

Now, you will have to create separate landing pages for all these groups. Make sure that every single feature of the landing page be it designs, images, content, etc. should be according to the selected target audience

2. User-Generated Content (UGC)

With so many products available in the eCommerce marketplace mostly the customers get confused and finally end up buying products from their old reliable store. However, including User-Generated Content (UGC) as a part of your landing page is one of the most powerful tools to build a trustworthy relationship with your visitors and convert them into your customers.

UGC works like a social proof which is actually a very strong psychological phenomenon. In this, someone commences an action under the influence or guidance of another person.

How do you do that?

Share the screenshots of the satisfied customer reviews or other forms of content that come directly from users. Basically, these are the earned media or content that is not created by you and comes from a third party. This appears more reliable to your visitors who may directly move on to buy your product after reading a great review. UGC is known to increase eCommerce conversions several folds.

3. Call to Action (CTA)

Yes, we know having a CTA button on your website is basic. But, not every website is capable of creating the urge that compels the visitors to click this button.

To increase your conversion rate, it is highly important to have a clear, loud, and undeniable Call to Action button. An eCommerce website should have minimum friction on the landing page to make the CTA directly visible to the viewer.

This means that your CTA button should appear right in front of a visitor without any distraction. Our aim here is to create a singularity of purpose where the visitor feels the urge to complete the CTA.

Placing a hero image of your product and limiting the clutter are a few ways to make your CTA clear and your landing page convincing.

4. Mobile Optimization

As per a survey, around 50% of internet access comes from mobile phones. Hence, it becomes extremely important to optimize your website content for the convenience of mobile users.

Another survey states that there are around 6.648 billion mobile users across the globe. This counts for approximately 83.72% of the world’s population.

Mobile optimization will make your website accessible to all these people at any moment of the day and increases the chances of engagement multiple times. As more engagement means more sales this is sure to give you an edge over your competitors.

5. Design

Basic design rules are a must to abide by while creating the landing page for your eCommerce website. There is a lot more to a landing page than just looking good. Make sure it serves the actual purpose of its existence.

Certain features such as high-quality images, clear content, organized sections, etc. make your landing page look more alluring.

The design of the page must be chosen considering the psychology of your target audience. For example, if your target audience includes teenagers a bright, innovative, and exciting design would be preferable. Similarly, a sober and steady design might appear appealing to the older audience.

6. Create Urgency

Your landing page must trigger urgency in the audience. It should make them feel to take the desired action at that very moment.

Certain ways used to create urgency, with examples are mentioned below:

Creating scarcity: For example “Only two left in stock”

Setting a deadline: For example “Order before midnight to avail of the offer”

Offering bonus incentive: For example “Free Gift for first 5 customers”

Such sentences are designed based on the psychological phenomenon known as the “mere urgency effect”. It is meant to prompt people to take action. Hence, this can be used on the landing page to motivate people and make them buy your product.

7. Remove navigation

Providing your customers with multiple options on the page can get them confused. There should be only a single clear call to action. Other navigation links present on this page can serve as distractions.

The landing page of your eCommerce website should mark the end of the visitor’s journey. The only thing the visitor should do after arriving on this page is to buy the product. This is why a landing page is considered a standalone page.

8. Benefit Oriented

Your visitors are not your students. So, you need not teach them about every detail of your product. Instead of this, try to introduce them to the benefits that your product can provide them. For example, if you are selling laptops and tell your customers about the high-quality intel core i5 processor and 128GB memory of your product, most people would not notice its importance. However, if you tell them that the laptop is very fast and capable of storing 35,000+ photos, it is sure to attract attention.

9. Extra Benefits

A hotel offering complimentary breakfast or a restaurant giving you a free dessert, are examples of the extra benefits. The impact these simple tips have on their customers does not need to be described. We have all been there.

This example explains the significance that little things can have on human psychology. You can also use a similar strategy to improve conversion rates.

As per a survey conducted by Statista, around 53% of the users prefer to buy products that offer free delivery while 41% of users buy them for coupons or discounts. This percentage even surpasses the percentage of people influenced by UGC, which is around 35%.

Hence, providing your users with extra benefits is an excellent way to improve your conversion rates.

10. Videos

Videos are an excellent way to connect with your audience. If a picture is known to speak a thousand words, we say a video is capable of speaking a million.

With camera phones in every hand, video content has become a part of our day-to-day life. People share interesting videos on their social media every day. Therefore, creating innovative video content is also an amazing way for unpaid marketing. This will help you reach the indirect audience as well.

Also, videos are an amazing way to explain the benefits of products that may not be evident through pictures or mere writing. They provide the customer with a better idea and image of the product.

11. Focus

Make sure that your product remains the focus of your landing page. Most websites make the mistake of providing too much information.

Your target is to make the visitor answer the call-to-action and multiple options can hamper the focus. Therefore, the primary product should be clearly focused on and presented on the landing page. Maintaining focus is the key to a high-converting landing page.

12. Compliment your ads

Most visitors arrive at your website navigating through your ads posted on different platforms. This indicates that your ad was attractive and compelling enough to bring them to your website. Therefore, it is equally important to match the user expectations complimenting your advertisement.

Make sure your landing pages reflect the same energy as your ads through which customers reached the site. This is to provide the users with a smooth and satisfying experience.

Identify the ads that bring traffic to your website and develop an effective landing page that matches the text of the ad. Especially the heading should match the ad content. For example, if the main point of attraction of your ad was a free gift, include the same in your headline as well.

13. Testing

Creating a winning landing page can be a task. It is easy to get overwhelmed with the amount of work and get carried away with the number of colours and designs available. Therefore, it is important to have a baseline that guides the formation of the landing page. The focus of this baseline should be to increase conversions.

Once the design and content are ready, put your page to testing. This will help you figure out the inconsistencies in your page. The testing should continue even after the page has been launched to keep improving it and remain updated.

Conclusion

The primary motive behind creating an attractive landing page is to boost the conversion rate of your eCommerce store. While this blog gave the tips to help you create a winning landing page, you should remember that keeping the needs of your target audience in mind would always help you evolve and perform better.

The most successful websites focus on generating a positive customer experience and optimizing their content to make their customer journey smooth. Following the example and looking at the competition in the market, it has become necessary to create a landing page that is capable of boosting conversions.

FAQs

What makes a good eCommerce landing page?

UGC content, high-quality images, clear content, organized sections, and different landing pages are some of the elements that make a good eCommerce landing page.

How many landing pages should the website have?

On average having 10-15 different landing pages is great as it will increase your leads by 55%.

What is a landing page in eCommerce?

A landing page is a page where your customers first visit after clicking on your website, the main purpose of the page is to convince your visitors to buy the products.

June 1, 2022
How to Promote Your Shopify Store? | Most Popular Ways
Today, building an eCommerce store does not only depend upon the quality and quantity you provide but it also largely depends on the marketing techniques you apply. In the case of having a Shopify store, when you have created, customized, and uploaded products, your work here is not done yet, now it’s time to promote your Shopify store to attract more customers and boost your store’s sales. Promoting a Shopify store is not a bed of roses, it depends on your marketing budget, products, and attainable time. But with proper planning of decent marketing techniques, everyone can become successful in boosting their Shopify store.

In this article, we will be discussing different ways how you can promote your Shopify store.

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Ways to Promote Your Shopify Store
Ways to Promote Your Shopify Store

Number of Shopify shops by product category as of 2021

Building a Shopify store online is one task, but to make that store work successfully there is a need to invest your time, efforts, and money in its marketing as well. The following are some ways in which you can promote your Shopify store:

Promote Your Shopify Store Using Email Marketing

As per Statista, the global email marketing market was valued at 7.5 billion USD in 2020. In 2021, according to Campaign Monitor, 64% of small businesses depend upon email marketing as their major source of customer acquisition. Such statistics indicate the superiority of using email marketing for your eCommerce store. So, one of the best ways to promote your Shopify store is to indulge in email marketing. However, there are certain things that you should keep in mind while choosing email marketing, like:
- First of all, you need to prepare a proper email list in which you have to add the current clients and the targeted customers. This will help you get connected to the interested audience of your eCommerce store, thus helping in converting leads into customers.
- After connecting you can start sending your welcome emails, giving information about your new product launches, discounts, and more to have better chances of attracting potential customers.
- In email marketing, your content is the key to earning revenue and boosting your Shopify store to the customers. The content includes an eye catchy headline, body, and a call to action. Make sure that the headline should be such that it can connect with your target audiences and enforces them to open up your emails.
- After the headline, the body of the content should be as such that it asks and excites customers to move forward to call to action. According to an analysis by Sleeknote 2022, pop-up notifications of emails containing countdown timers convert better leads into the respective sales than the ones with countdown timers. So, adding a countdown to your marketing email can be a plus point for your business.
With all these tips in mind, you surely can take great advantage of email marketing in promoting your Shopify store.

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Promote Your Shopify Store Using Social Media

Social media platforms used by marketers worldwide (2021)

When we talk about promoting a Shopify store, social media marketing is of the utmost importance. Facebook, Twitter, Linkedin, and Instagram are the topmost social media channels for promoting your eCommerce store. The Following are some of the ways you can use social media to promote your Shopify store:

Unique and Effective Content

People relate to true stories. No matter what social media channel you are using, make sure to provide valuable, relatable, and organic content narrating your brand. Organize events, polls, competitions, and other features to engage the audience with the product of your Shopify store. Upload videos on how to use your product or other high-quality images and videos depicting features of your products and services. You can also take advantage of special days to promote and grow your Shopify business by giving special offers and discounts on such days. In this way, you will be able to get more attention, likes, and engagement from the audience.

Influencer Marketing

It is one of the best ways to create brand awareness and build trust in the product. The influencers have a large number of followers and when they promote your product, your store gets exposed to a huge audience which will ultimately help you reach more potential customers. Influencer marketing is observed to grow from $1.7 billion in the year 2016 to $13.8 billion in 2021. This huge increment indicates that investing in influencer marketing for promoting your Shopify store is a great idea.

Advertisements on Social Media

Paid advertisements are the best option to introduce your store to new audiences. You can use interest targeting and demographics to know about the interests of your target audience. Your ads on different social media platforms help attract more people to your store. Thus, this is another way you can use social media as a great advantage for your Shopify store.

Promote Your Shopify Store Using Display Ads

Promote Your Shopify Store Using Ads

According to Statista, display ads have reached 238 billion USD IN 2021, accounting for the largest ad spent share.

Display ads convince people to take a look at your product or services, and if they find them fascinating or valuable, it will help convert the leads into customers. The quality of the content of an ad must be catchy, trendy, and relatable to your store. You can also create personalized content according to your target market so that they may get attracted to visit your online store. You can opt for either native advertising or contextual advertising to promote your Shopify store.

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Promote Your Shopify Store Using Blogs

If you have an online store and still have not entered the field of blogging, then you must be unaware of the power of blogging. As per HubSpot, the businesses that indulge in blogs can generate 55% more visitors than those that don’t.

Your Shopify store comes with a built-in blogging engine. While everyone is looking for different ways to promote their Shopify store, one great technique they often forget is to take advantage of blogging on Shopify. So, you can create a blog related to the products you are offering as it will help you generate more traffic and a better chance of increasing sales. Another great reason why you should invest your time and effort in this is that it can also help you to gain the email addresses of audiences and convert them into your email subscribers.

Thus, by writing SEO-friendly blogs, you can increase the traffic enabling more people to notice your product resulting in increased sales. It will also help your website to rank higher on Google and thus more the chances of lead conversion.

Conclusion

In this time of increasing competition in the market, promoting your Shopify store is not just a choice anymore it is a necessity now. Marketing your product is extremely essential to drive traffic to your online store, generate leads and ultimately increase your sales.

There are a huge number of stores present on Shopify, and if you have to stand out from all of your competitors, you must adopt different promotion techniques like email marketing, blogging, social media marketing, etc. Thus, all you have to do is to prepare and execute a remarkable promotional strategy according to your needs and budget and observe the wondrous increment in your sales.

FAQs

Can I do promotions on Shopify?

Yes, you can. All you have to do is go to the marketing page on Shopify and there you can create as well as manage your marketing campaigns for promotions.

Does Shopify include a blog?

Yes, your Shopify online store comes with a built-in blogging engine. Setting up a blog regarding your store’s products can help you build a community.

How does Shopify email pricing work?

Shopify allows you to send up to 10,000 emails per month for free. After that, you only have to pay for what you use at 1 USD per 1,000 additional emails sent.

How do I get people to buy from my Shopify store?

You can attract potential customers to your store in the following ways:
- Build a presence on social media.
- Run ads on different platforms.
- Take advantage of influencer marketing.
- Use SEO to increase your visibility.
- Send email marketing campaigns.
May 30, 2022
The Best Platforms to Run Ads for Your Ecommerce Store
World eCommerce business emerged in the year 1982 by a company named Boston Computer Exchange where the primary motive was to sell computers online. These days, the eCommerce business is thriving as people are looking for new ways to become bosses of their businesses. The eCommerce trend is even going higher since the world has hit the pandemic. It has given ample opportunities to various business executives and entrepreneurs for selling their products and setting up their online stores.

However, setting up an online store is not enough. In this time of increasing competition, it is essential for you to indulge in great marketing strategies to attract more customers.

One of the best ways to market your store is to run ads for the store on different platforms. This way, you will be visible to a large audience and thus, more chances of attracting potential customers. So, before starting an eCommerce business, certain things must be taken into consideration to effectively generate revenue from the online purchases made by the customers.

Essentials for a Successful Ecommerce Business
Factors for Selecting Ecommerce Platform
Top Platforms to Run Ads for Your Ecommerce Store
Ad Platforms & Conversion Rates

Essentials for a Successful Ecommerce Business

Now that you have prepared your mind to be your boss, you should be thinking about the initial steps towards a successful eCommerce platform. Here are a few important keys that you should consider:
1. Design a superb website.
2. Use high definitional quality for your product display.
3. Make a distinctive selling presentation.
4. Ensure an outstanding customer network & support.
5. Create a marketing budget.
Apart from all these, fetching traffic to the online store to reach a more targeted audience is also a prerequisite. Therefore, before you offer customer support to your clients, you have to make sales of your products first, through an exceptional voice.

Thus, you have to keep in mind all of the above-mentioned key points are necessary and should work hand in hand for you to run your eCommerce business successfully.

Many entrepreneurs often open online stores and focus on any one of the key elements and run into a loss. So, to prevent your business from losses, make sure to have a proper plan in hand.

Factors for Selecting Ecommerce Platform

Now that you already have a business plan for launching your eCommerce store, there are a few key points that you should consider before investing in the online store. These are as follows:

Costing

Different eCommerce comes with several packages, you should always go for the one that looks cost-efficient to you. Often it is seen that lump sum payments have resulted in a bad investment. Therefore, prepare a budget in your mind and stick to that. You can select web hosting after comparing the prices with different providers to get the best deal.

Web Designing

The website should look user-friendly for the customers. From the capture page to the sign-out page your customers should get an excellent experience so that they keep coming back to shop from your online store.

Various eCommerce platforms make their websites theme-based. You can get these themes free of cost or even pay prices ranging for the premium themes.

Function & Programming

You can also customize the functionality of our eCommerce business with the help of coding and programming methods in the background. This can benefit you if you are trying to set up your online business effectively and competitively as compared to others.

Security

Customer data protection should be on the top priority list for an eCommerce business owner. There will be a lot of payment transactions happening on your online store page. Therefore, you should select the platform where the data of these customers are secured properly. Hence, your company will not lose any loyal customers.

Maintenance

To run a successful eCommerce online site, you cannot pay the fee once and get done with it. You will have to check if it is working smoothly and effectively to reach your targeted audience or not.

If the eCommerce site has no subscription price then you have to pay for an SSL certificate which is a yearly cost.

Per Month Hosting

You can independently host your eCommerce business which has no subscription cost as a hosting charge. For instance, Woo-commerce is such a platform that will help you to get the hosting management depending on the traffic of the web.

Business Software Integration:

It is indeed frustrating to begin from the scratch and shift to a new platform when your eCommerce has a business software aligned. Therefore, you need a platform that can smoothly combine with the existing system and provide solutions without any extra price.

Advertisement & Sales

A comparison amongst the best eCommerce platform for running ads for enhancing the digital platform is necessary. When you go through the evaluation process, you should keep in mind that every platform has its unique advantages and disadvantages regarding advertisements. On the other hand, you have a specific budget. Therefore, choose a platform that can suit your requirements.

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Top Platforms to Run Ads for Your Ecommerce Store

Cost-per-click of ads on social media platforms worldwide (2021)

The eCommerce market is highly competitive. Hence, every entrepreneur is searching for new ways to promote their goods and services. Often marketing the products becomes a complicated task and sometimes even after putting in the effort, it does even reach the targeted audience.

Again for a single user or entrepreneur, it becomes a tedious job to do all the tasks like handling social media, tracking products, checking emails, testing, analysis, etc at one time.

So, to ease up the things a bit and take the most advantage of your marketing strategies, the following are some of the best platforms where you can run ads for your eCommerce store:

Google Ads

Google Ads – Best Platform to run ads for eCommerce store

No one can beat the efficiency and effectiveness of the strategies led by Google in the digital marketing industry. Google’s marketing platform is running the digital business for a long time. All the analysts and marketers have appreciated the advanced tools present in Google ads.

A user can use the Google Ad services via paid promotion on SERPs. For advertising purposes, the users can use the Google Display Network facility from where the ads will be produced on relevant websites. To get new clients or even boost up your brand, Google ads can be the best platform.

It was previously known as Double click where there was a combination of establishing tool buildings and an interface for huge data. There are few platforms like Shopify or Magento which can smoothly connect to Google ads via API.

There is no doubt in the fact that Google is known to everyone all over the world. Also, a great benefit of using this platform is its excellent display network. So, in case you want your brand name to reach a huge audience of shoppers, then it can be very helpful.

You can manage analytics, surveys, optimizations, tagging, or even display ads, etc from this platform.

Pros
- It is ideal for small businesses.
- It is an affordable platform to run ads.
- Provides a huge networking display giving accessibility to over 2.3-3.0 billion audience searches.
- It boosts brands easily.
- You can integrate it into any other software for marketing.
Cons
- Rates can rise up to $100,000-$150,000 each year for larger business units.
- Customer service is limited.
- Marketers can often get confused and face difficulty in handling the software.
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Bing Ads (Microsoft Bing)

Microsoft Bing – Best Platform to run ads for eCommerce store

After Google, Bing has also reached popularity over the years in networking and ad promotions. According to Microsoft, around 14.5% of approximately global market share is ruled by Bing.

As an entrepreneur, if your target audience consists of shoppers, then you should go for Bing ad services. Also, a feature in Bing is launched called Bing shopping which is the same as Google Shopping Ads. This makes it a great and efficient platform for running ads for your eCommerce store.

Pros
- The competition between Bing and Google is less. It has been observed that the cost per click on the ads here is around 70-72% less in regards to that of Google ads.
- If you want a different set of audience bases, then a Bing ad is apt for you. The best part of advertising on Bing is to get the ad promotion on AOL, Yahoo, etc. add campaigns.
Cons
- The features of the tool are not as advanced as compared to the other ad platforms.
- The target audience reach is less in comparison to Google ads.
Facebook Ads Manager

Facebook ads – Best Platform to run ads for eCommerce store

In 2022, no one can think of advertisements without social media ad campaigns. Here, the first name that comes to mind is Facebook Ad manager. This is a popular choice for all business units to promote their brands across a large audience. Starting from whirly ads to extensive stories, there are numerous features in these social media platforms for promoting any brand.

To fetch relevant customers based on their interest, behavior, demography, etc. these social media ad campaigns are the best idea for your eCommerce store.

According to the studies of 2020 data, it is seen more than 2.7 billion people are on Facebook. Therefore to reach potential clients and users making use of this platform is important. Facebook ads definitely play a vital role in advertising your brand, selling the products, and retaining loyal customers.

Pros
- It is easy to reach a large audience.
- Different and unique formatting for ads.
- Cost-effective & budget-friendly.
- Reaching the targeted clients becomes easier according to their age, gender, demographics, and interests with the help of this platform.
Cons
- Small brands may face challenges to get specific ads.
- The conversion data is not reliable due to the latest Apple IOS 14.5 update.
Instagram Ads

Instagram ads – Best Platform to run ads for eCommerce store

Next to Facebook comes Instagram, another famous social media platform that has enhanced the reach system of the brands and products in a faster way.

In this context, you should know two vital things about Instagram;
- 81% of Instagram users utilize the platform for enquiring about the products and brands.
- Around 130 million users tap or click on the shopping-related posts per month.
The promoters can either create reel videos or image-based ads for branding the products or services entitled to them. It becomes easy for reaching the targeted audience here. Moreover, you can link the ads directly to your shopping websites or product pages which again results in a significant amount of customer engagement.

Pros
- Reaching the target audience in less time.
- The effective sale is guaranteed through the unique ad formats for instance stories, IGTV videos, reels, etc.
- Any client can purchase the product without even logging out from Instagram as the ads displayed are aligned with the landing page of the products or websites.
Cons
- It can be an issue for aged clients to purchase products or services via Instagram as many are not very well-equipped with the platform yet.
- The contents posted on the Instagram platform require top-notch visual strength. This will make your brand different from others and people will be bound to choose your service. So, all this can be pretty expensive at times.
YouTube Ads

YouTube ads – Best Platform to run ads for eCommerce store

To enhance brand promotion and awareness, YouTube is doing fantastic business all over the world. The best part about these ads on YouTube is that they are helpful to drive enough traffic to your store. Therefore, if you are planning to set up your online store, YouTube ads can be a considerable option that can successfully give you revenue leads.

Pros
- Youtube is a part of Google’s promotion. Hence, there is already a strong data presence and tremendous capability to reach the audience.
- It can reach different and diverse clients all over the world in less time.
- You can expect inbuilt engagement of customers, viewers, or audience. For instance, if anyone is researching educational videos, the YouTube ads in between can take them to your store landing page through video ads.
Cons
- It is a bit expensive as compared to other platforms.
- Often users skip the videos because of the format of the ads displayed.
Twitter Ads

Twitter ads – Best Platform to run ads for eCommerce store

Twitter started in 2006 as a popular social media platform. This is probably not the first platform that comes to people’s minds when they think of running ads. It is mainly created for opinions and news from people all over the world. So, this makes it a meaningful platform with a huge user base that should be taken into consideration for running ads.

Pros
- The high engagement rate with the Twitter ads is possible as Twitter has a re-tweet option with which it becomes easy to reach more people and get more views.
Cons
- Twitter ads are expensive as compared to Facebook ads.
Pinterest Ads

Pinterest ads – Best Platform to run ads for eCommerce store

Pinterest plays a significant role in marketing via visual illustrating ads similar to Instagram. It also helps in boosting the audience’s reach like any other social media platform. In core search results, there is promoted ad facility provided by Pinterest which are shown as pinned posts. This is a great way to get your store the visibility it needs.

As of January 2021, it is seen the number of female audiences is 78% as compared to the male audience on Pinterest. The platform helps over 444 million users every month and 91% of weekly pinners in their shopping decisions.

Pros
- The conversion rate is pretty high here.
- Pinterest is less annoying or disturbing for the users who are using Pinterest as the ads are less interruptive.
Cons
- The platform is not user-friendly in terms of sales in comparison to Google Ads.
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Amazon Ads

Amazon ads – Best Platform to run ads for eCommerce store

Amazon mainly focuses on reaching customers who love shopping. This helps to portray the products in the key results or search results. Therefore, it becomes an easier task for the shoppers to get a view of the wide range of products available on the site which is offered by your eCommerce store.

Pros
- Amazon is a reliable source for shoppers.
- Promoters do not even require the website for branding on Amazon.
- The easy way to set up the interface and ad portrayal help to make the advertisement process smooth. Moreover, the customers can see them and select their products in a quick time.
Cons
- As an entrepreneur, you have to pay an extra referral fee apart from the advertisement rate. The amount may go up to 10-15% approximately depending on the variation of the products.
- Amazon has few strict rules for the sellers. For instance, at times, there are shipping rates, order cancellation charges, etc.
Taboola

Taboola – Best Platform to run ads for eCommerce store

Taboola is significantly known for its advertising base, especially for the newbie business owners looking for marketing platforms through advertisements. Exceptionally creative promotional ads have campaigned through this platform. They either use informational content or advertorials which they produce on the sites.

Taboola ads do not resemble anything like regular advertisements hence, it becomes a hassle-free task to engage customers’ interest. Again the presence of domestic tools for advertisements helps in tracking, publishing, and producing the regional promotional campaigns. It serves best for brand promotion, brilliant audience visibility, and other contexts in various marketing channels.

Pros
- Awesome customer response.
- User friendly.
- Smooth campaign report projections.
- Uncomplicated calculation of performance metric possible.
Cons
- Approval of the contents from Taboola is a very time-consuming process.
Points to Consider
- Pay per click policy is more on Google shopping ads.
- Bing Ads till now, is not as great as compared to Google Ads as it faces challenges in reaching more audiences.
- Fashion, DIY, Beauty, Jewellery, Shopping, and Food – Ads regarding all these fields on Instagram reach targeted clients in an uncomplicated way. The best way to showcase the product or service is to use HD images or Reel videos.
- Similar to Instagram, Facebook Ads work hand in hand.
- To make successful revenue from clients on Youtube, the creators should focus on explanatory videos or review videos. These videos should be high end and there should be accurate clarity. The exact visual presentation of the products or services and comparison between other services or products can help clients understand it in a better way. It enhances more chances of an effective sale.
- Twitter can be a platform for boosting service or job-related brands. The audience present on Twitter is mainly school, college-goers, or even freshers or working employees looking for a job change or part-time jobs. Again, any teaching or education-related brands or websites can also fetch customers from there.
- The female audience is mostly found on Pinterest. Thus, this platform has a beautiful opportunity for brands dealing with crafts, DIY, and gardening products.
- Brands that have a high-profit outcome and already have a stable customer base should opt for Amazon ads.
Ad Platforms & Conversion Rates

There are several contents available on the internet every day. Now when you are planning to set up your brand you have to understand that the conversion rate should be high to get a successful sale of your products and services.

What is the Conversion Rate?

The digital retail market is growing every day and is becoming highly competitive. Setting up an online store is not an easy task if you are not getting any sales.

Imagine you have already a promising website with an amazing product display. The reach of the product is also high. Hence, there is a decent amount of traffic.

You have to make shoppers buy the products from the website and not only view them. Here comes the concept of conversion in the eCommerce business. In simple terms, conversion rate refers to the number of conversions divided by the total number of visitors to a website.

It can be dependent on a few things like the cost of the product, the niche of our industry, and of course your audience. Therefore, all conversion rates in every eCommerce industry are not the same.

Advertising Channels and Their Conversion Rates

Average conversion rate by advertising channels

According to Heap, Google ads stand number one in turning the high conversion rates of 8.2%. Next up are Bing ads with a conversion rate of 7.6% on an average. Facebook has a conversion rate of around 4.7%, Instagram 3.1%, and Pinterest 2.9%. Other ad platforms which turn to fewer conversion rates but are effective are Twitter (0.9%), Snapchat (0.6%), and YouTube (0.5%) respectively.

Conclusion

The primary aim of social and digital ads is to manage traffic and bring about more revenue. With the evolution of digital media and content marketing, an entrepreneur needs to select a faithful platform to showcase their products and bring more sales. Therefore, before choosing any of the ad platforms, you should check the limitation and advantages of your own business and brand. It should match the appropriateness of the platform to reach more audiences and engage them successfully.

FAQs

Which platforms are the best for online advertising?

The following are the best platforms for online advertising:
- Google Ads
- Facebook Ads
- Instagram Ads
- Bing Ads
- Twitter Ads
- Amazon Ads
Can I advertise online for free?

You can advertise online for free by registering with Google My Business. It is a free tool that enables you to create a listing for your business so that it can be easily located on Google searches.

Which is the number 1 eCommerce site?

Amazon is the number 1 eCommerce site, not only in America but also in most other countries.

Which social media platform is the best for my business?

The following are the best social media platforms for your business:
- Facebook
- Instagram
- Twitter
- LinkedIn
- YouTube
- Pinterest
May 28, 2022
How E-commerce Companies Can Make Their Logistics More Efficient?

This article is attributed to Prodipto Roy, Co-Founder, Quickshift.

With technology evolving faster than ever in modern times, e-commerce is no different, changing invasively, striving to provide lightning-fast delivery and providing enhanced services to its clients. The market that was less than $1 trillion in 2011, grew to about $ 9.00 trillion in 2021, a volume of 22% being online purchases from the total retail sales, and expected to be over 50% by 2031. E-commerce has seen a growth trajectory of 13-17% during the pandemic and is sure to stay with continuing shopping trends.

While Tech forms the platform for E-commerce, the foundation is largely based on efficient logistics. E-commerce companies are integrating effective strategies into their supply chains that can help them make promises that improve sales and create customer excitement. It helps in mitigating shipping delays and inefficiencies in order to provide better service, increased margins and customer satisfaction.

What makes e-commerce logistics efficient?

Technological advancements are required from order fulfilment to demand. The call of the hour is to have decentralised distribution and fulfilment centres, to meet growing order volumes, customer expectations and complexities in deliveries.

Here are a few supply chain strategies for eCommerce companies:

Implement information systems: By introducing warehouse management systems (WMS) companies can manage most of the activities that take place in a fulfilment warehouse. Products that traditionally sell out more rapidly can be stored in easily accessible warehouse locations, and employees can adapt to unexpected demand for certain models.

Decide on the right third-party logistics and internal fulfilment: An easy way to cost reduction is outsourcing fulfilment costs to third-party logistics (3PL) provider. This eliminates huge infrastructure costs, workload and manpower management, and ongoing maintenance costs among others. Third-party providers will procure warehouse space, restock shipping supplies such as labels, cartons, and pallets, and handle overhead costs.

Warehouse strategy: Warehouse costs are about 15-20% per order and an extensive study should be conducted to increase efficiency. Certain orders need specialized storage, like cold storage or climate control, approaching logistics from a warehouse strategy could provide better efficiency. Warehousing costs can be reduced by renting out local spaces.

Voice-enabling Systems: This system uses voice direction for scans and key entry, which reduces the time employees spend reading devices, manipulating barcodes, and re-keying in data. Although this strategy incurs up-front costs, but voice-enabling can save 1 to 3 seconds per pick.

Effective Training Programmes: It is not always possible for companies to invest in warehouse management systems. In such cases, companies can still reap benefits from effective manual labour training programmes, to help employees work safely and rapidly, by introducing simple technology that can make it easier to pick and pack. These small upgrades can lower costs per line, unit, and order.

Using barcode and RFID: Companies can easily track goods in transit and collect data using barcode and RFID systems. Also, the pick and pack, return cycle, tagging and other processes can be handled more efficiently.

Optimal use of warehouses: By using the existing warehouse facility to its full capacity, companies can increase worker productivity, and reduce inventory errors. Ways of doing so are utilizing every square inch of the capacity available, forming separate sections for goods coming in and going out, forming cross-sections, shortening aisle width, and stacking up vertically. This also reduces the pickup and processing time.

Reduce delivery times: By shifting operations to decentralized locations, the companies can reduce delays caused due to geographic locations. This helps shipping faster and closer to the target market.

Efficient supply chain vendors: Collaborate with vendors that have high standards of customer service, timely delivery, packaging and communication systems. This will ensure timely delivery and increase customer satisfaction.

Quick transportation system: Inventory needs to move fast to give a good turnout. Having a transportation management system can tackle all the known complexities of routing deliveries. This type of software can figure out the best route and ensure that all stops are accounted for. This technology is also known for cutting costs.

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What do efficient logistics systems look like?

An efficient logistics process in a business offers unmistakable advantages. It streamlines operations, minimizes downtime, gets products from place to place quickly and adds tremendous overall value.

Below are some main benefits of efficient logistics:

Reduced costs: businesses are efficient because they trim wastage, overheads and extras in the process. More efficient transport routes offer reduced time and fuel costs, and efficient warehousing strategies allow you to fit more inventory into space and reduce your storage costs.

Increased customer satisfaction: Increased logistics efficiency comes with improved fulfilment. customers who receive orders as promised are more likely to be pleased with the services and there is a higher retention rate. This helps you build a loyal customer base.

Strong relation with suppliers: While onboarding, the suppliers are always keen to know whether you have the necessary infrastructure and systems necessary for their business and can deliver their products as promised or not. By exhibiting your command of logistics efficiency, you make yourself an appealing partner for suppliers and ensure a steady supply of quality products for your clients.

Better industry reputation: Strong logistics efficiency manifests your overall reputation in your industry. E-commerce companies gain confidence with clients, become more attractive business partners and attract more qualified and capable employees.

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Conclusion

Logistics and e-commerce are two sides of the same coin and are inevitable to create a seamless and smooth shopping experience. The nexus with 3PL comes highly recommended for e-commerce businesses with complex supply chains. They have automation technology that helps you have a better outlook and take informative well-planned decisions, ensuring growth and higher productivity. Working with a 3PL saves complex engagements such as training, recruitment and development. Logistics are inevitable to any business.

May 27, 2022
How to Earn Money From Facebook?
We all spend a sufficient amount of time on social media. The reason could be to connect with different people, the habit of surfing, to receive updates from your close ones, about the world or your favourite celebrity. Apart from that we also use it to share our own life updates, thoughts and ideas.

Among the various social media platforms, the fan favourite has to be Facebook. The platform has over 2.9 billion monthly active users. Therefore, it would not be wrong to say, that it is the most popular Social Networking Site. As per reports, an average person spent 1 hour of their day on Facebook.

Now, sometimes you might have come up with the thought that the time that you waste on social media, i.e., Facebook, could be put to some better use. Fortunately, we live at a time when almost everything and anything is possible. The biggest social media platform is full of opportunities, through them you can earn a lot of money.

In this article, we will talk about how you can earn money from Facebook. So let’s get started.

Earning From Facebook Page
Selling Products on Facebook
Become a Freelance Facebook Marketer
Become an Influencer
Earn by Account Selling

Earning From Facebook Page

If you are working hard on the content of your Facebook page, then a Facebook page has the potential to earn millions. The Indian start-up Inshort.com was first initiated as a Facebook page, which later became a start-up for sharing any news and information around the globe in just 60 words.

Facebook Page

To earn some cash from a Facebook fan page, first, you have to create a Facebook page and need to follow the steps below.

Find an opportunity

Your vision should be clear from the very first day that you have to earn money from your Facebook page. For that, you must know the potential of a niche that will assist you in making money from your Facebook page and your interest in the topic. For example, a fan page of affiliated marketing will generate good earnings from websites like amazon.

You cannot earn from a Facebook page in just some weeks. Therefore, you must have general information and basic knowledge about the field so that you can create good content for your audience and inspire the crowd to bring traffic to your page and like your page.

Publish content on your Facebook page

Start sharing your content on your page. Your content should be attractive, catchy, and informative so that the targeted audience reads/watches and shares them. Facebook pages are found to have a low organic reach, and people might forget about your page if you are not updating your page with content consistently. You should be prepared with a pre-written pool of ideas and content. Also, you should schedule your content uploading time so that even if you are busy somewhere or not accessible to your page, your page will still keep running.

Building a relationship

In the marketing field, healthy relationship building is essential. You might get your first payment from your Facebook page through sponsored posts, or as collaborative promotions, sponsored post means sharing content or post of any other brand or company for promotional purposes on your Facebook page. Or, you can earn some bucks just by sharing and posting links to other brands and letting your audience like them and engage with them.

Make more money

If you do have a big fan base on your Facebook page and have developed a name and reputation on the internet, you can apply to some affiliate programs on the internet to earn more bucks. There are a few well-known affiliate providers and they are ClickBank, Amazon, CJ, and ShareASale.

Selling Products on Facebook

Another way of earning money is by selling products on Facebook, for this, you should have your own business page on the platform. You can use Facebook to create a suggestion feature to earn cash by marketing products.

Products on Facebook

Some steps to sell your products are:
- Insert the link of your product in the link box and present a coupon code to supply a reduction on the Product.
- You can conjointly use associate degree affiliate links from any e-commerce website and fasten a coupon code (not necessary if the corporate doesn’t provide a discount).
- Your fans or audience can obtain the merchandise from your link, and you may earn cash through the affiliate. You can place the paid links on Facebook from any of the e-commerce websites like Amazon, Myntra, Snapdeal, Flipkart, or whichever provides a commission on their earnings.
Become a Freelance Facebook Marketer

As a Facebook marketer, you provide information that is important for their businesses and also how they can use advertising to target their customers so that they can achieve their desired results. You can make $50 per hour by becoming a Facebook freelancer.

Some of the skills needed a freelance Facebook marketer must possess are:
- Examine Facebook stats. You must be able to predict with data analysis about which type of posts work better on which day of the week or month. Marketing can become successful only if we can measure the statistics.
- Ability to make marketing policies and decisions. A marketing drive cannot be successful without strategic planning. An effective marketer can predict his sales or earnings of the month.
- Ability to create Facebook-friendly content. For example, posts with 40-50 characters on facebook get 86 per cent higher engagement. You need to know which sort of content works better in a post.
Become an Influencer

You can also earn money by becoming an influencer with your regular profile. If posts on your Facebook wall get adequate likes and comments, becoming an influencer is a great way to make money.

Also, if you have a huge fan following and you communicate with them through your profile, then you can make money by signing up through an influencer account on blogmint.com or fromote.com to start making money. After signing, you will be asked to fill out a form where you will insert your profile data, and you can set the amount as an influencer. While featuring a brand, you can charge a good amount of money, although it depends on the number of your followers and engagement rates.

Earn by Account Selling

You can get money by trading your other Facebook accounts. Previously it was a trend to create more than one account. However, now marketers are purchasing those accounts for their promotional goal as Facebook provides added weightage to an old account. Likewise, you can sell your old Facebook group or page with a good volume of a fan base to someone who is willing to buy it.

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Conclusion

In a world that is filled up with technology and is evolving every day, there are several opportunities out there through which one can earn money with dignity. It is proven, that if you know how to use it right, you can earn millions from social media. Facebook provides countless ways through which you can earn, therefore, you can actually utilise your time on social media, instead of unnecessary scrolling of your feed.

FAQs

Who is the founder of Facebook?

Mark Zuckerberg is the founder of Facebook.

Which Social media pays the most?

Snapchat pays up to $1 million for content created there.

How many views do you need to get paid on Facebook?

To earn from Facebook, one needs to have over 10000 followers and 600000 minutes of views in the videos.
May 27, 2022